Inside Marketing

This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.

This week Andrew Tindall of System 1 discusses his new book The Creative Dividend and how it lays out a practical framework for improving creative effectiveness.

This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impacts upon younger audiences.

This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the ever changing audio landscape.

Dan Calladine, Head of Media Futures at dentsu international is back with us for a look at the marketing trends that will impact 2026 and beyond.

In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Inside Marketing.

This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.

Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days. Mark's mini mba site https://minimba.com/

This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they currently are).

Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing a modern refresh while respecting history and position of a legacy brand.

This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Marketing.

Paul Keogh, formerly of Guinness, Budweiser and Polygram Records joins us to discuss how sometimes finding the bravery to go with your gut will have positive outcomes for your brand.

This week we're joined by Medal's Yuriy Yarovoy on how Medal, a cross platform tool and social network for gaming, has gone from a standing start to revenues of $30m by harnessing the power of gaming for brands.

We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu Ireland's Ian McGrath take us through the trends and pitfalls of this year's crop of entries.

This week we're joined by Declan O'Reilly, Group MD of Empathy Research, for a look at what impact AI is having on research methodology and practices.

Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and limits) of private label to shifting brand loyalties and price sensitivities, we explore what's really driving consumer choices in 2025.

This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.

Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap. Bohemians FC https://bohemians.ie/ Kneecap https://www.kneecap.ie/ Bang Bang https://www.bangbang.ie/

In the first of two parts we're joined by Bohemians FC COO, Bang Bang Café owner and manager of Irish language hip hop group and cultural sensation Kneecap on his journey from diplomat to where he is today. Bohemians FC : https://bohemians.ie/ Kneecap : https://www.kneecap.ie/ Bang Bang : https://www.bangbang.ie/

This week Elena Jasper, Head of Marketing at Marketing Architects, joins us to talk all things TV.

This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should identify as leprechauns.

Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning. Pulse Report Link https://www.dentsu.com/ie/en/blog/irish-holidaymakers-2025

This week we're joined by Fergal McGovern, founder and CEO of Visible Thread - experts in compliance and regulatory content and contract software - for a look at how AI can be successfully applied to the contract and RFP process.

This week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry. Bob's site https://www.bobhoffmanswebsite.com/

This week we're joined by Heineken's Marketing Director Fiona Curtin to discuss the evolution of their succession campaign.

This week we're joined by dentsu's Group Strategy Director, Rachel Ray for a look at current trends in marketing, advertising, culture and media. From "question of living" to" tech isolation" to asking where the "social" is in social media and why war's been declared on play - Rachel breaks down the trends brands should be conscious of in 2025.

This week we're joined by strategic global retail leader Bob Neville, who's worked with some of the biggest brands in the world to look at the challenges retail is facing in the year ahead.

Kicking off our first bite-sized episode we're joined by Claire O'Rourke, Research Director in dentsu to break down key takeaways from our first Pulse report of the year - exploring shifting consumer sentiment, financial pressures, and what it all means for brands.

This week we're joined by Ciaran O'Kane, co-founder of Exchange Wire and General Partner in First Party Capital for a look at the plethora of platforms that face marketeers on a daily basis.

This week we're joined by former CEO of dentsu Liam McDonnell, who, over the last thirty years has pretty much shaped the media agency landscape in Ireland. His journey from messenger to CEO (inspired by a few choice cars along the way) is inspirational and something anyone at any level in the industry will learn from. Liam on LinkedIn https://www.linkedin.com/in/liam-mc-donnell-fmii-b4637933?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

And we're back! To start things off for 2025 we're talking to Head of Futures at dentsu, Dan Calladine for a look at the trends and developments the will be dominating marketing and media conversations for the year ahead.

It's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the highlights of the year in Inside Marketing.

This week we're joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implications for brands given Ireland's recent poll topping performance as the EU's loneliest country. Bricolage spoke to experts across psychology, cultural strategy and community making, as well as focus groups to do a deep dive into the topic of loneliness. Get in touch with Bricolage to receive a copy of the full report - culturelab@bricolage.ie

This week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.

This week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's. Islandbridge Brand Development https://www.islandbridge.com/

In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.

New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.

This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.

On this week's Inside Marketing we're joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators. https://www.markervideo.com/

Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions

This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed. For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/

This week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.

This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.

We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it. For more on The GoodLife Project; https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life

This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.

Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage. Links to some of Rory's campaigns. 1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing. https://www.youtube.com/watch?v=qX0TqnIXg5o 2. Guinness – Made of More. The Made of More Brand platform was very successful leading to Rory authoring two IPA effectiveness gold papers for this. It is a good story about developing a brand platform and building a long term brand. https://www.youtube.com/watch?v=66HuFrMZWMo https://www.youtube.com/watch?v=WxtA0L36Wvs https://www.youtube.com/watch?v=lJhw0FeKaU0 3. Highlights from more New Zealand ads; https://vimeo.com/437557847 https://www.youtube.com/watch?v=bWKWMcjA-68 https://www.youtube.com/watch?v=NhoIT5CL5qA

This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat about culture and creativity in the modern marketing world. Nils profile from Oct 2023 in The Irish Times https://www.irishtimes.com/business/2023/10/19/creative-leadership-in-advertising-in-peril-as-tech-giants-lure-talent-says-agency-founder/ Nils on Linkedin https://uk.linkedin.com/in/nils-leonard-373b2b3 Uncommon Creative Homepage https://www.uncommon.studio/

Experience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all things experiential.

This week we're joined by Magic Numbers founder and data specialist Dr. Grace Kite who really does make data fun.

Do you know your Internet of Excess from your Attention Metrics, your Meme-able Moments from your Trust Tracking? Don't worry! Rachel Ray, Group Strategy Director at Dentsu is here to help sort through the plethora of marketing trends we as consumers are faced with every day.

This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be a big hinderance.