Inside Marketing

This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.

We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it. For more on The GoodLife Project; https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life

This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.

Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage. Links to some of Rory's campaigns. 1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing. https://www.youtube.com/watch?v=qX0TqnIXg5o 2. Guinness – Made of More. The Made of More Brand platform was very successful leading to Rory authoring two IPA effectiveness gold papers for this. It is a good story about developing a brand platform and building a long term brand. https://www.youtube.com/watch?v=66HuFrMZWMo https://www.youtube.com/watch?v=WxtA0L36Wvs https://www.youtube.com/watch?v=lJhw0FeKaU0 3. Highlights from more New Zealand ads; https://vimeo.com/437557847 https://www.youtube.com/watch?v=bWKWMcjA-68 https://www.youtube.com/watch?v=NhoIT5CL5qA

This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat about culture and creativity in the modern marketing world. Nils profile from Oct 2023 in The Irish Times https://www.irishtimes.com/business/2023/10/19/creative-leadership-in-advertising-in-peril-as-tech-giants-lure-talent-says-agency-founder/ Nils on Linkedin https://uk.linkedin.com/in/nils-leonard-373b2b3 Uncommon Creative Homepage https://www.uncommon.studio/

Experience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all things experiential.

This week we're joined by Magic Numbers founder and data specialist Dr. Grace Kite who really does make data fun.

Do you know your Internet of Excess from your Attention Metrics, your Meme-able Moments from your Trust Tracking? Don't worry! Rachel Ray, Group Strategy Director at Dentsu is here to help sort through the plethora of marketing trends we as consumers are faced with every day.

This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be a big hinderance.

This week we're joined by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science to discuss how we're targeting the wrong people with the wrong message and how to get brands back on the path to growth.

Stalwart of the show and CEO of Wire Corp Ciaran O'Kane returns for a wide ranging chat about Privacy, the (long and slow) demise of the 3rd party cookie and a look ahead at what 2024 is due to bring.

And we're back! We're kicking off 2024 with a look at the trends that will dominate this year's marketing landscape with Dan Calladine, Head of Media Futures Global at Dentsu.

This week we're joined by The Irish Times' Head of Client Rob Kinsella to look back at the year in marketing trends, from AI to effectiveness and research to...showbusiness, with a generous serving of industry giants in between. Wishing all of our listeners, guests and supporters a very happy Christmas and a prosperous new year.

This week we're joined by AudioOne director and co-founder Lee Thompson for a look at digital audio trends, how they've changed in the past few years and the innovation that's driving them.

This week we're joined by David Cullen, CEO of the research and business advisory practice Opinions, to discuss research how it's changed, whether it's a friend or foe and how AI is impacting it.

Advertising expert and author Paul Feldwick joins us for a look at whether advertising has fundamentally changed or if it's just that our perception of it has been challenged by recent developments in the media landscape. Paul Feldwick on Amazon https://www.amazon.co.uk/Paul-Feldwick/e/B001K8DRS8?ref=sr_ntt_srch_lnk_2&qid=1698853491&sr=8-2

This week we're joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry.

**Milestone Episode** In our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary and get into where marketing and advertising are today and where it's all headed.

Former chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us for a look at how Ireland sells itself on the world stage.

This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive industry, why they're doing it and what growth looks like.

This week we're joined by artist, master creative and a founder of Rothco, one of Dublin's best and most decorated creative agencies, for a chat on creativity in advertising and marketing.

This week we're joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engaging with it and what they're getting from it?

Paul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer research right as well as measurement and metrics.

This week we're joined by Oli Cook founder of fintech firm Ekko to discuss sustainability, the perils of greenwashing, consumer confusion and more.

This week gaming consultant and strategist Darragh Barker joins us for a look at gaming from a brand perspective. We look at how brands can get involved in more immersive gaming experiences and what brands need to do to test the gaming waters.

This week we're joined by Claire Hyland, head of The Youth Lab at Thinkhouse PR to discuss the results of their recent youth survey.

This week we're joined by Adam Harrisson of start up Lever to discuss the current tumult in the tech sector and what opportunities there are for former big tech employees in the start up world.

Industry legend, creative director, copy writer, agency founder and author Dave Trott joins us this week for a chat about the current state of marketing and his new book Crossover Creativity.

Ep89 - Social Media and the impact of cancel culture on brands by dentsu & Irish Times Media Solutions

Dan Calladine, Head Of Futures at dentsu joins us for a look at upcoming trends in a year that no one's quite sure what to make of so far.

This week Ciaran O'Kane, Chief Strategy Officer at WireCorp and ExchangeWire joins us for a look at the year ahead in marketing.

This week we're joined by The Irish Times' Head of Client Solutions Rob Kinsella for a look back at the year that was on Inside Marketing.

This week we're joined by Dave Lenny, Head Of Innovation at dentsu for a deep dive into the rapid development of automation in media.

This week we're joined by Michelle Spillane, Marketing and Brand Director at Paddy Power UK&I to talk about what goes into making a memorable marketing campaign.

This week we're joined by Radiocentre CEO Ciaran Cunningham for a look at how audio's doing, where radio's headed and how it's perceived as a future facing innovative medium.

This week we're joined by Professor Karen Nelson-Field, author of The Attention Economy, to discuss how attention is an integral part of any brand strategy.

This week we're joined by IAPI's CEO Charley Stoney and Bonfire's Creative Director Sean Hynes to discuss what IAPI are doing to promote creativity within the industry.

It's been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.

This week we're joined by Jodie Hopperton, Head Of Product Innovation at INMA, to discuss the role of product thinking in the overall marketing mix.

On this week's inside marketing we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether advertising has been dominated by left brain thinking and what that means for long term growth.

This week we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveillance advertising and why advertising people are just like golfers...

This week we're joined by Nick Emery of Brandtech Media to discuss why it's so exciting to be in marketing right now.

This week we're joined by Prof Jonathan Wilson, expert in brand strategy and culture and Rachel Ray, Group Strategy Director, Dentsu, as we look at the issues surrounding Brand Authenticity.

This week Chris Twining, Global Innovation & Media Director at Dentsu, joins us to explain how Web 3.0, the Metaverse and NFT's are impacting brands both now and into the future.

This week Converge Digital CEO and founder Ian Maxwell talks to us about the potentially sustainable future of digital advertising.

This week Rachel Ray, Group Strategy Director at Dentsu, joins us for a look at what's coming down the line at the wider economy.

This week we're joined by Eric Fulwiler and DuBose Cole from marketing agency Rival to discuss how every brand can be a challenger.

Sir Martin Sorrell, co-founder of S4 Capital and former head of WPP, joins us for an engaging discussion on the current agency model and where he sees it evolving in the future.

Ep. 69 Where do you get your News by Dentsu Aegis & Irish Times Media Solutions

This week, former VP at Twitter and now bestselling writer on workplace culture, Bruce Daisley joins us to discuss how our new reality has impacted upon our productivity.

This week we're joined by Dr. Fiona Kerr, founder and CEO of Adelaide's NeuroTech Institute, for an insightful discussion on how tech impacts our brain health.