Podcasts about Dentsu Aegis Network

This week I have the video version of my chat with Professor Eddie Obeng PhD, MBA. About Eddie Described by the Financial Times as a 'leading revolutionary' and 'agent provocateur', Eddie is a professor at the School of Entrepreneurship and Innovation at the Henley Business School, founder and Learning Director of Pentacle The Virtual Business School, and a leading business theorist, innovator and educator. “The Rock Star of Business Education" Duke Corporate Education He is the author of ten books including two Financial Times bestsellers and the ever popular All Change! Eddie writes on a wide range of subjects connected by the themes of adapting for change, leadership, innovation and organisation. His books offer insights into the most effective ways to address the rapidly-changing, disruptive environments in business, society and culture today. His writing and teaching and concepts have been incorporated in 40% of the FT100. “His books are an antidote to the dryness of much managerial theorising. Old World they are not!” Financial Times Known as a pioneer in digital transformation, design thinking and organisational agility, he provides a no-nonsense overview about how traditional rules of doing business no longer apply while offering extensive guidance to reach new heights in fast-changing business environments. He is a regular speaker at TED, Thinking Digital, Poptech, Google Zeitgeist, USI, Communitech and Gartner Conferences. "The remarkable Eddie Obeng" Chris Anderson TED Eddie was one of the first to recognise that traditional processes, face-to-face working and software solution add-ons can never deliver solutions needed in a volatile and uncertain globally competitive world. He invented QUBE to solve this. QUBE combines new behaviours in collaboration with tools specifically developed for fast ease of use within a modern productive culture. QUBE has been adopted by a wide range of organsiations including, Danone, JDE, Dentsu Aegis Network and the UK National Health Service for day-to-day working, Project delivery and Learning and Development. "QUBE, an innovative virtual world from Pentacle The Virtual Business School" Financial Times Eddie was educated at Cranleigh School, at University College London, where he earned a double first in chemical and biochemical engineering, and Cass Business School. He was granted 2 patents during his engineering career at Shell International and achieved a European award for energy efficient design at Unilever before moving to Ashridge in 1987 where he became the youngest Executive Director of a European Business School. In 2011 Eddie won the Sir Monty Finniston Award for lifetime achievement by The Association for Project Management for his contributions to the study and practice of Project Management. As a board member of the UK Design Council setting design strategy for the UK, Eddie contributed to the development of the world famous 'Double Diamond' Design Thinking model. His 4 box “Innovation Sparq” model is the framework for all the UK's strategic investment in innovation. He is also a helicopter pilot. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sundaylunchpm/message

This week I have part two of my chat with Professor Eddie Obeng PhD, MBA. About Eddie Described by the Financial Times as a 'leading revolutionary' and 'agent provocateur', Eddie is a professor at the School of Entrepreneurship and Innovation at the Henley Business School, founder and Learning Director of Pentacle The Virtual Business School, and a leading business theorist, innovator and educator. “The Rock Star of Business Education" Duke Corporate Education He is the author of ten books including two Financial Times bestsellers and the ever popular All Change! Eddie writes on a wide range of subjects connected by the themes of adapting for change, leadership, innovation and organisation. His books offer insights into the most effective ways to address the rapidly-changing, disruptive environments in business, society and culture today. His writing and teaching and concepts have been incorporated in 40% of the FT100. “His books are an antidote to the dryness of much managerial theorising. Old World they are not!” Financial Times Known as a pioneer in digital transformation, design thinking and organisational agility, he provides a no-nonsense overview about how traditional rules of doing business no longer apply while offering extensive guidance to reach new heights in fast-changing business environments. He is a regular speaker at TED, Thinking Digital, Poptech, Google Zeitgeist, USI, Communitech and Gartner Conferences. "The remarkable Eddie Obeng" Chris Anderson TED Eddie was one of the first to recognise that traditional processes, face-to-face working and software solution add-ons can never deliver solutions needed in a volatile and uncertain globally competitive world. He invented QUBE to solve this. QUBE combines new behaviours in collaboration with tools specifically developed for fast ease of use within a modern productive culture. QUBE has been adopted by a wide range of organsiations including, Danone, JDE, Dentsu Aegis Network and the UK National Health Service for day-to-day working, Project delivery and Learning and Development. "QUBE, an innovative virtual world from Pentacle The Virtual Business School" Financial Times Eddie was educated at Cranleigh School, at University College London, where he earned a double first in chemical and biochemical engineering, and Cass Business School. He was granted 2 patents during his engineering career at Shell International and achieved a European award for energy efficient design at Unilever before moving to Ashridge in 1987 where he became the youngest Executive Director of a European Business School. In 2011 Eddie won the Sir Monty Finniston Award for lifetime achievement by The Association for Project Management for his contributions to the study and practice of Project Management. As a board member of the UK Design Council setting design strategy for the UK, Eddie contributed to the development of the world famous 'Double Diamond' Design Thinking model. His 4 box “Innovation Sparq” model is the framework for all the UK's strategic investment in innovation. He is also a helicopter pilot. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sundaylunchpm/message

This week I have the part one of my chat with Professor Eddie Obeng PhD, MBA. About Eddie Described by the Financial Times as a 'leading revolutionary' and 'agent provocateur', Eddie is a professor at the School of Entrepreneurship and Innovation at the Henley Business School, founder and Learning Director of Pentacle The Virtual Business School, and a leading business theorist, innovator and educator. “The Rock Star of Business Education" Duke Corporate Education He is the author of ten books including two Financial Times bestsellers and the ever popular All Change! Eddie writes on a wide range of subjects connected by the themes of adapting for change, leadership, innovation and organisation. His books offer insights into the most effective ways to address the rapidly-changing, disruptive environments in business, society and culture today. His writing and teaching and concepts have been incorporated in 40% of the FT100. “His books are an antidote to the dryness of much managerial theorising. Old World they are not!” Financial Times Known as a pioneer in digital transformation, design thinking and organisational agility, he provides a no-nonsense overview about how traditional rules of doing business no longer apply while offering extensive guidance to reach new heights in fast-changing business environments. He is a regular speaker at TED, Thinking Digital, Poptech, Google Zeitgeist, USI, Communitech and Gartner Conferences. "The remarkable Eddie Obeng" Chris Anderson TED Eddie was one of the first to recognise that traditional processes, face-to-face working and software solution add-ons can never deliver solutions needed in a volatile and uncertain globally competitive world. He invented QUBE to solve this. QUBE combines new behaviours in collaboration with tools specifically developed for fast ease of use within a modern productive culture. QUBE has been adopted by a wide range of organsiations including, Danone, JDE, Dentsu Aegis Network and the UK National Health Service for day-to-day working, Project delivery and Learning and Development. "QUBE, an innovative virtual world from Pentacle The Virtual Business School" Financial Times Eddie was educated at Cranleigh School, at University College London, where he earned a double first in chemical and biochemical engineering, and Cass Business School. He was granted 2 patents during his engineering career at Shell International and achieved a European award for energy efficient design at Unilever before moving to Ashridge in 1987 where he became the youngest Executive Director of a European Business School. In 2011 Eddie won the Sir Monty Finniston Award for lifetime achievement by The Association for Project Management for his contributions to the study and practice of Project Management. As a board member of the UK Design Council setting design strategy for the UK, Eddie contributed to the development of the world famous 'Double Diamond' Design Thinking model. His 4 box “Innovation Sparq” model is the framework for all the UK's strategic investment in innovation. He is also a helicopter pilot. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sundaylunchpm/message

On this episode of Investors & Operators, Jordan sits down with Steve Weiss, Founder of MuteSix. Steve began his entrepreneurial journey when he was just 17 years old. In this podcast, Steve guides us through his journey of founding and selling MuteSix to Dentsu Aegis Network in 2019. Together, they discuss:How he made his first dollarGrowing up and overcoming anxiety The mortgage business: making millions and losing it all...and so much more.Top TakeawaysJust experiment. Start first, figure it out later. Steve explains that when starting a business, there's a solution to every problem. You just have to be willing to take the time to experiment and figure it out.Face your fears head-on. From standup comedy, to traveling the world, to re-entering the extreme volatility of entrepreneurship, Steve shares how the only way to overcome your anxiety is to do everything that scares you. The journey is more impactful than the destination. Steve shares that the journey of testing yourself, your own resolve, the way you react, is the most impactful journey that you'll go through as a professional.

Learning Forward Podcast Season 10 Episode 17, produced by the students at My Good School, where passion meets education. The Program is brought to you by the students and interns who spread the joy of learning, focusing on reading, writing and speaking. Entrepreneurship is a leading world phenomenon from when we were told to follow others. Today we can leave our mark by collaborating, connecting and creating. It is to discover our joy and spread it beyond. In our podcast, we have Mrs Swati Gauba in conversation with Anvesha and Unnati of My Good School. Swati is a digital marketing consultant at DigitalDote.com. She has spent the better part of her career helping big corporates, SMEs and startups with digital marketing and content strategies, ensuring the marketing dollar goes further. Swati also has experience running her fashion technology startup (Hoppingo.com), where she led editorial, sales strategy, business development, strategic alliances and partnerships. She is one of the top 8 women from South and Southeast Asia that participated in the Female Foundry program by Dentsu Aegis Network in Singapore in 2016. A certified Trainer & Coach on the Science of Happiness designed by Berkeley Institute of Well Being, California and executed by Happiitude India. She has specialised in Happiness Education for Kids. She runs a program, Kids Preneurship, that trains kids to have an entrepreneurial and growth mindset. We speak about your life, Kidspreneurship and the love for entrepreneurship. There was a lot to learn and there is now to reinforce. Entrepreneurship is not business, it is a mindset of problem-solving, logical reasoning and quick thinking. Comment below and let us know if you like our podcast. If you want to be a part of similar podcasts, join us. Enjoy our shows on www.DilJeeto.com. You will love the stories our students, teachers, and passionate educators share. Please find out more about My Good School at www.SchoolEducation.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/learningforward/message Support this podcast: https://podcasters.spotify.com/pod/show/learningforward/support

Jan Galgonek je managing director digitální agentury Adexpres. Jan Adexpres vybudoval od nuly, časem spolkl několik menších agentur a poté prodal skupině Dentsu Aegis Network. Dnešní rozhovor tak bude o fúzích, budování agentury i o dalších projektech Honzy Galgonka.Už když Honza svou digitální mediální agenturu zakládal, doufal, že se mu jednoho dne podaří ji spojit s globální skupinou. To se mu po letech opravdu podařilo a on si mohl na chvíli oddechnout. „Po fúzi jsem pociťoval hlavně úlevu. Podnikání s sebou nese útrapy,“ vysvětluje Jan v dnešním díle podcastu Na vlně podnikání. Poté, co se jeho firma spojila se skupinou Dentsu Aegis Network, ovšem neusnul na vavřínech a dál pracoval na rozvoji projektu.Řeč ovšem nebude pouze o reklamním světě. Dozvíte se, jak se firmě podařilo skloubit kreativitu a média a jak společnost reagovala, když po ní klienti chtěli další a další produkty jako byly aplikace či správa sociálních sítích. Dan Tržil se zeptá také na projekty, kterým se Galgonek věnuje ve volných chvílích.V rozhovoru s Janem Galgonkem se ještě dozvíte:Čemu se Jan věnoval v Ernst & YoungJaké další projekty vedle Adexpres stíhá a proč mu dávají smyslJak vybíral firmu, se kterou svou vlastní společnost spojíJak zpětně hodnotí první tři roky svého podnikáníPartnerem epizody je operativní leasing od Driveto. Nejlepší cesta k novému autu‎.

Meta Talkz is Powered by IBH Media - If you are a tech company and you need media coverage go to ibhmedia.co I'm Lauren Ingram. I help agencies and brands to win in Web3, and I love helping women seize the amazing opportunities in Web3 and all things metaverse. I'm a marketing & communications expert with 11 years of experience, and I'm passionate about the intersection of creativity, technology, and inclusion.  I led Facebook's women's program #SheMeansBusiness for EMEA in the Global Business Marketing Team and I'm a passionate D&I supporter driving equality and equity in the world of work. I'm also a community builder. In early 2017 I launched Power Suit Social in my spare time, a creative community that aims to keep creativity commercially viable. In 2018 I became a podcaster too, launching Power Suit Podcast. In early 2022 while on maternity leave I brought together my love for tech and community by launching Women of Web3, connecting women in the next iteration of the internet. I'm also a mentor for SheSays (the creative network that advances women in digital), an active member of the DevelopHer community for women in tech, and I was a mentor for ONE, the gender equality network at Dentsu Aegis Network. I was nominated in 2017 to participate in the Women in Leadership training scheme at Dentsu Aegis.   Also, check out Meta Talkz for future and past guests.

Recruiting: outsourcing o in-house? Qual è la strategia migliore per attirare talenti? E come organizzare il processo di hiring e recruiting in un team che può scalare potenzialmente all'infinito? In questo CTO Show ne ho parlato con Fabio Zecchini (Chief Technology & Data Officer di Musement) Insieme a Fabio ho parlato di: ✔️ Recruiting: outsourcing vs. in-house, organizzazione dei colloqui e automatizzazione dei processi; ✔️ Tech Advisory: l'importanza di avere un tech advisor e gli errori più comuni delle aziende in fase di scale-up; ✔️ Come organizzare un team che scala all'infinito.

Biólogo de formación y con más de 19 años de experiencia en la industria del marketing digital, Rafael Martínez se acaba de incorporar a LiveRamp procedente del grupo inglés Dentsu Aegis Network, donde ocupó el cargo de Dan Programmatic Leader & Amnet MD de Iberia y SSA. Con anterioridad, Martínez ocupó diversos puestos de responsabilidad en Digilant, Starcom Mediavest, Havas Digital, Media Contacts y Vodafone. Referencias: Rafael Martínez en LinkedIn Blog de LiveRamp: estrategias de Retail Media Retail Media: The What and the Why (ExchangeWire) Resumen del ATS Madrid (ExchangeWire) 2022, con Rafael Martínez participando en el panel de Retail Media

Matthew Logue is the co-founder of the greater, a marketing strategy consultancy with the goal of achieving new heights for businesses through purpose-led strategy. 50% of the agency's net profit is invested back into meaningful causes. After graduating from the Ivey School of Business at Western, Matt spent 4 years at Maple Leaf Foods and then took a chance on a small sponsorship agency to work with sports business legend Brian Cooper. Matt was continually promoted (over 10 years) to the position of Executive Vice-President and Chief Operating Officer of S&E Sponsorship Group. He played a significant role in quadrupling the size of the agency and had the opportunity to work with major properties like the NHL, Toronto Maple Leafs, Toronto Raptors, CFL and more. He had an impact on global deals like the Scotiabank Arena naming rights partnership and the Sun Life jersey patch on the Raptors uniform.  Matt played a role in the sale of S&E to Dentsu Aegis Network and stepped down as President of MKTG Canada (the new agency name) in 2019. He explored different opportunities - even considered buying a restaurant - before co-founding the greater, which has a different type of agency model. Beyond work, Matt believes strongly in being on the front lines of not-for-profits. He's been a long-time volunteer with The 519, Sponsorship Marketing Council of Canada and other great organizations. You can find out more about his business at thegreater.ca

Prantik Mazumdar and his business partner Rachit Dayal built Happy Marketer, a digital marketing agency, to more than $10 million in annual revenue before they decided to sell to Dentsu Aegis Network. Mazumdar and Dayal agreed to sell for around 7 times EBITDA,  40% of which was paid up front with the remainder available in a four-year earn-out tied to the future profitability of Happy Marketer.

This episode we take a little look into the world of recruitment: What are businesses looking for when hiring C-Suite executives and what are the C-Suite executives looking for when seeking new opportunities, has this changed since the global pandemic has affected the traditional working models? We asked Liz Jones and Daren Rubins, Founders of Conker, a specialist executive search company that specialises in the media and marcom industries to help us out with the answers! ABOUT CONKER Conker is an Executive Search business that finds transformational talent for senior roles in agencies, media owners, digital platforms and client brands. Our remit stretches across commercial, strategic, technical, operational and specialist areas - and often in combination. Learn more about Conker https://conkerwithus.com ABOUT LIZ JONES Liz is an experienced commercial leader who understands how talent drives better business outcomes. She is a strong networker and collaborator; passionate about contributing to positive change and business results through diversity, inclusion and well-being. Alongside her most recent role at Dentsu Aegis Network (CEO of B2B), she was also the Executive Sponsor for Diversity and Inclusion and together with HR built the first set of complete diversity metrics for business to inform 2020 goals focused on gender, agile working and ethnicity. Liz led the successful roll-out of unconscious bias training to the leadership team and she also launched the first LGBT+ resource group and gender equality network at Dentsu Aegis Network. She has always enjoyed building diverse, high performing teams. At PSI over eight years she hired over 20 individuals from different backgrounds and markets and in doing so doubled the revenue and profit of the business. A proud WACL member, she drove the recent initiative with LinkedIn using data for the first time to look at gender parity in the Media, Marketing and Communications industry. She has always mentored formally and informally via NABS, WACL, IPA and the wider industry. She is currently on the WACL Exec (Communications and Voice) and was a main committee member of the IAA for many years. Liz is also a NABs Stronger than Summer committee member and mentors for most of the initiatives in the media industry. ABOUT DAREN RUBINS Daren's entire career has been built around helping companies and people to achieve their potential. Across 30 incredibly successful years in advertising, Daren has been responsible for hiring and/or leading some of today's most successful names in the marketing industry. His belief is that motivated talent, in the right environment, can achieve anything. In his 10 years as MD and then CEO of PHD in the UK, the agency experienced unprecedented success. Highlights included; Pitching and winning Cadbury, Kraft, Expedia, Dyson, Twitter, Confused.com, Purple Bricks, Viacom, British Heart Foundation, P&O Cruises, VW Group, Magners and many more. Winning eight individual Media Agency of the Year accolades, seven Grand Prix awards and two Cannes Lions Gold awards. Achieving four consecutive top 100 Best Companies Awards, including 25th, 18th and 16th positions. Daren also co-created the industry-accreditation Advanced Media Certificate, for which he received an IPA Fellowship and has spoken on numerous platforms about talent and diversity, including the 3% Conference, WACL, Token Man, Omniwomen, Bloom and HeForShe. In 2017, Daren became CEO at The Lighthouse Company, where he placed 18 business leaders in as many months. In his spare time, Daren mentors individuals at all levels and also the runs the Marketing Advisory Group for the JW3 Community Centre.

Creative coach and ideas guy Wade Kingsley says "brainstorming is bullshit". So if it's no good at stimulating creativity and generating ideas, what do we do? Wade explains how in this super creative conversation, helping you bring out your creative potential ... something he's been doing for more than 25 years. He's the founder of The Ideas Business - a company that helps you use creativity to solve problems through workshops and facilitation of Ideas Sessions.  And after high demand for Wade to teach his creative methodology, he recently launched The Creative Champions Course. Prior to launching The Ideas Business, Wade was General Manager at Vizeum Melbourne, a media agency that's part of the Dentsu Aegis Network. He also founded The Studio, the internal Creative Services Team at Southern Cross Austereo. He's also the former Ideas Director and Marketing & Promotions Director at Nova Entertainment. Wade has spoken about creativity at conferences and events in Australia and around the world, including the famous ‘Brainstorming Is Bullshit' keynote that I refer to and draw on in my introduction. Wade is on a mission to create more creatives, and he covers the following (and more) in our chat:  How do you define creativity and idea generation? Is creativity and ideation a natural talent or a developed skill? What separates a creative champion from a non-creative conformer? What are the core strengths of Creative Champions? How can everyone become more creative How can you learn to ask the best questions?  How can you keep your creative skills engaged and active? We discuss the concept of ‘Who luck' He details why we need to develop a curious, questioning mind The importance of developing ‘Wise Up' questions The benefits of pushing yourself off the creative cliff Why his motto ‘If you don't ask you don't get' has been fundamental to his success And he walks us through the fundamentals of good creative ideas, approaches and processes  And if you want to take your creativity and ideas generation to the next level you can reach out to Wade and work with him and the Ideas Business team, and reignite your creative practice by doing the Creative Champions course – just go to https://www.creativechampionscourse.com/.  If you want to free up more time for creativity and living life on your own terms, property investment can empower you to live by design, just as it has done for my wife Sonya and I and the other 1800 investors that we are helping on the journey to financial freedom.   To find out how you can get started in property investment, or how to become a better investor if it isn't working for you, join me live on our unique KnowHow Property Freedom Flight program, where I'll personally guide you through my proven process for property investment and lifestyle success.  To book your ticket or find out more, just click here. Wade's book recommendation: Made To Stick By Chip and Dan Heath Get Invested is the leading weekly podcast for Australians who want to learn how to unlock their full ‘self, health and wealth' potential. Hosted by Bushy Martin, an award winning property investor, founder, author and media commentator who is recognised as one of Australia's most trusted experts in property, investment and lifestyle, Get Invested reveals the secrets of the high performers who invest for success in every aspect of their lives and the world around them. Remember to subscribe on your favourite podcast player, and if you're enjoying the show please leave us a review. Find out more about Get Invested here https://bushymartin.com.au/get-invested-podcast/  Want to connect with Bushy? Get in touch here https://bushymartin.com.au/contact/  This show is produced by Apiro Media - http://apiropodcasts.com

Sue-Anne Lim is the Chief Executive Officer (CEO) of Trapper, a leading marketing and media agency in Malaysia. Trapper helps clients grow their business exponentially through innovative and integrated solutions. The company has full-scale digital marketing and data analytics capabilities to serve its clients. At Trapper, Sue-Anne recently led the rebranding of the company from Trapper Media Services to Trapper to signify a company-wide brand transformation that centres on a growth culture. Previously, Sue-Anne was the managing director of CLEAR Kuala Lumpur, a global strategy consultancy specialising in unlocking growth via business, brand, experience and innovation design. She was also the Managing Partner at United & Free Co. and Chief Data & Strategy Officer at Dentsu Aegis Network. Sue-Anne has over 20 years of experience in marketing planning, strategic planning, business planning, strategy development, research, and social discovery. Sue-Anne has a bachelor degree in creative advertising, marketing and advertising and a professional certificate in business analytics and big data from Harvard Business School. She also has recently completed her Master of Science in Psychology. Sue-Anne has published thought-leading articles and spoke in industry events on digital disruption in Asia. In this episode, Sue-Anne shares with us some in-depth wisdom from her holistic experience in the world of marketing and advertising. The crucial aspects of media buying both for the traditional and the digital media spaces. Importance of balancing the brand positioning with the performance marketing efforts. How organizations should balance the available traditional and digital channels and tools to achieve the desired impact in the long run. What's Adwork.io and how the platform is democratizing the traditional media buying landscape. How Adwork.io has made the process of media buying significantly easier for businesses. What are the dangers that one should avoid while making media buying decisions? Importance of having a holistic view from the start to the end in terms of goals and objectives. Here comes the experience of the marketer and the advertiser into the picture. How to make sure that your marketing spend is justified. The place of data science, AI, and analytics in the marketing and advertising world. If you are a senior executive thinking about how you should be dividing your marketing spend between traditional and digital media, this episode is highly recommended for you. Find out the best ways to achieve market penetration using the best of both worlds! BusinessAnalytics, StrategicPlanning, CustomerExperience, DataScience, MediaBuying, MarketingAnalytics --- Send in a voice message: https://anchor.fm/analyticsshow/message

Hello and Welcome to Unearthing Wellbeing with me, Ask Elizabeth, Where Our Greatest Wealth Is Health. I was honoured to have the lovely Shelley Laslett on the show and wowza was she a wealth of knowledge and so incredibly humble.  Shelley Laslett is the CEO and Co-Founder of Vitae - a startup that takes neuroscience out of the lab and into life to help people grow themselves and their businesses. Using the latest neuroscience, Vitae helps businesses improve performance by empowering people, teams and leaders with practical neurological knowledge, tailored learning programs, brain based coaching and advisory services. Shelley is a social scientist, neuroscience coach with post-graduate qualifications in neuroscience and psychology.   Unfortunately during the episode we had technological issues and it did drop out. Yes there are pros and cons to this form of communication and this is one of the cons! Booo! Nonetheless, the crux of our conversation is available and I think we will all gain something from the podcast, I know I did! Shelley has helped a number of companies evolve, change and bring their new ideas to life. Some of the companies Shelley has worked with include; The Walt Disney Company, LinkedIn, Salesforce, NASDAQ, Techstars, Deloitte, Westpac, Swarovski ANZ, Diageo, Apple Australia,  AgriDigital, WeWork Labs, Founders Factory, marie claire, Qantas, Cover Genius, SKY Plc, Optus, Lloyds Banking Group, OMD, JayRide, Commonwealth Bank, Tank Stream Labs, Body Image Movement, the projects*, Verizon Media, Springboard Enterprises, ANZ Bank, Sunculture, Bupa Australia, VMware, Qantas, Dentsu Aegis Network, Fonterra, IBM, Royal Dutch Shell, Tech Ready Women and EY.  If you are interested in contacting Shelley for some assistance you can find her contact details via her website. Please note that if anything you hear has been triggering, please reach out to someone who can help keep you safe. Or remember you can find lifeline at any time. On 13 11 14 To find out what unfolded, tune into this week's episode.    Topics covered: mental health, mens health, communication, wellness, stress, self-care, burnout, startup, business, vitae.     + Follow Shelley Laslett here  + Announcements on Insta at @_askelizabeth + Subscribe to not miss out on the next instalment of Unearthing Wellbeing!   I really appreciate your support during this new venture of mine. I also hope you took something from the episode in the quest of discovery. Sending love & light, Ask Elizabeth.  

      Meet Kylie Green. A marketer, entrepreneur, supporter of women in business, networking champion, charity worker, and mother of one. She has a 30-year long career in a range of entrepreneurial, marketing, and senior management roles.      At 29 years of age, founded Kaleidoscope Marketing and sold it in 2005 to The Photon Group of Companies where she held the position of CEO until mid-2010. She then founded and ran two businesses The Oven and Adland Jobs took some time out to start a family, joined the Board of Directors for Layne Beachley's Aim for the Stars Foundation and worked as an industry mentor to several industry business owners in BTL marketing, creative services, and PR    Last year the ever-fearless Kylie has recently launched her fourth business, The Lime Agency specializing in talent management and brand partnerships. Prior to Lime, Kylie was MD of Kimberlin Education for 2 years, and spent a year before that in the Comm Bank's Women in Focus team working with many of Australia's leading female entrepreneurs. She has been an MD with Dentsu Aegis Network and the ApolloNation activations businesses in Sydney, Melbourne, and Auckland as well as Synergy Brand Experience in NZ. In 2016, she steered the agencies to merge and rebrand as MKTG. In this episode you will learn: How has the marketing world changed in the last 30 years and why is collaboration much more important?   Do some digital campaigns that arguably work better with one agency vs a team of experts from different businesses? Is there ever a clear disadvantage to collaboration in business? Collaborating means working together but is there any proof this makes sense in business where competition can be more of a driver? Take away: What is your best tip for anyone embracing The Politics of Collaboration? To connect with Kylie go to: LinkedIn Website Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: amber@amberdaines.com  Amber's social media links: Facebook Instagram Twitter

Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis.  We took this opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content. References: Alessandro De Zanche on LinkedIn Alessandro on AdExchanger Alessandro on Twitter and Medium

So before this episode airs lets talk about why its special. Its special because we have Co-founder of The Culture LP Michael Tonge as our guest that completely embodies the spirit we need in 2020. It’s special because this was recorded December 2019 the end of our very first season of this podcast. It’s also special because it was the final episode as the founding trio of hosts on this podcasts. Enjoy every moment we had producing this! Michael Tonge is a Brooklyn Native, and the son of two creatives. He is born and raised in the city that never sleeps so naturally, hustle, creativity, and intuition are a part of his DNA. As an avid “people-watcher” since childhood, it makes sense that he studied Sociology while at Bucknell University). It was there, on campus that he began his marketing career, + launched The Culture LP. Since then he has worked in a diverse set of roles at the likes of J.P. Morgan, Giant Spoon, and the Dentsu Aegis Network before taking a role as Senior Marketing Manager at the Brooklyn Museum. Currently, Michael serves as a partner at Launch Angle, and is the co-founder of the Culture LP. When he isn't solving complex problems for brands, organizations, and creatives, you can generally find him wherever there is the trifecta of dope music, people, and food. --- Support this podcast: https://anchor.fm/mtg-more-than-graphics/support

Entrevista sobre mercado mobile e digital com Leo Xavier, empreendedor pioneiro na indústria digital, professor, consultor, escritor, palestrante e investidor. Foi fundador e CEO da Pontomobi, primeira agência de mobile marketing do Brasil, adquirida pela Dentsu Aegis Network em um negócio de avaliação inicial de 10x. Já escreveu 4 livros e foi o primeiro membro brasileiro do júri do festival Cannes Lions na categoria Mobile Lions, vencendo um dos primeiros Leões da categoria.

On this week’s show, we spoke with Guillaume Bouchard, CEO @ Contxtful. Guillaume considers himself a highly passionate entrepreneur. He enjoys building and managing teams in fast-growth environments. He spent the first few years of his career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and he stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line. In 2018 he joined CONTXTFUL, a Montreal-based technology start-up focused on developing products that provide insights on mobile users, improving how advertisers and insurers interact with their customers. They recently closed a 2M$CAD seed and are in the mist of commercializing their initial products.   On the show, we spoke about: Founding and exiting NVI / iProspect Finding a project that helps combat digital addiction The concept of receptivity His ambitions for his startup and their current funding Key trends in online advertising   I’m lucky to have known Guillaume for a long time. I always learn something new when I talk to him. I always learn something new when I talk to him. I hope that you enjoy the conversation.   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe | iTunes | Google Play |Spotify | YouTube | Stitcher | Breaker

GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu Aegis Network which, for the first time, has proven the efficacy of contextual targeting over behavioral targeting. See acast.com/privacy for privacy and opt-out information.

In this episode, Steve Weiss, the Founder and CEO of Mutesix, shares with us his incredible journey, starting from his humble beginnings growing up in New Jersey to accidentally punching his principal at school, which led to a discovery of digital marketing and the development of his first company selling mortgage leads to mortgage companies. We talk about his experience working in the stockroom at Victoria's Secret, his stint as a stand-up comedian, and how running ads on Facebook to bring people to his comedy shows in LA led him to create MuteSix, growing the business 265% year over year, and ultimately getting acquired. Founded in 2014, MuteSix, now an iProspect company, is an award winning full-funnel digital and creative studio providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. As the most awarded Facebook advertising agency with more Facebook and Instagram marketing case studies than any other agency, MuteSix was recently acquired by Dentsu Aegis Network in 2019.

Il y a 3 facteurs importants à prendre en compte pour des campagnes publicitaires réussies sur les médias sociaux.La portée (le nombre de personnes touchées)La qualité de l’annonceLa répétition (le nombre de fois que l’audience voit l’annonce)Avoir une bonne communication publicitaire sur Facebook passe par du contenu intéressant, créatif et posté au bon moment. Mais ne négligez pas une variable très importante : La fréquence.Des dépenses publicitaires en hausse au 3ème trimestre 2020Que ceux qui font de la publicité en ligne ne s’inquiètent pas si les performances sont un peu moins bonnes en ce moment, tout le monde fait de la pub !En effet sur le troisième trimestre les dépenses ont repris leur rythme pré-covid, soit une augmentation de 56% par rapport au trimestre 2.Hormis cette comparaison intra covid, les dépenses ont augmenté de 27 % par rapport au 3ème trimestre 2019Le Coût par Clic mondial n’a jamais été aussi haut avec une hausse de 43 % par rapport au trimestre 2Pour l’ouest, cela représente une augmentation de 30%La bonne nouvelle, c’est quel taux de clics, lui est resté stableDans notre cas, on a ressenti et anticipé cette augmentation depuis début Mars.Pour certains clients, les coûts publicitaires étaient 3x moins élevés pendant les mois d’Avril, Mai et Juin puis ils sont revenus à leur niveau de Février au mois de Juillet et à présent on sent cette légère augmentation. L’importance de la fréquence de répétition publicitaire sur FacebookIl est capital d’exposer votre cible à une fréquence adéquate. Annoncer à une fréquence trop basse ou à l’inverse, faire du matraquage publicitaire peut-être néfaste pour votre marque.Chacun pilote ses campagnes à sa sauce et parfois on privilégie la quantité plutôt que la qualité.Par exemple, avoir des objectifs de portée très élevés sur une cible très précise peut être risqué : si l’on a beaucoup beaucoup de budget, on va en effet réussir à atteindre notre objectif mais pour cela il faudra toucher, retoucher et re re re toucher certaines personnes jusqu’à ce qu’enfin elles interagissent avec votre contenu.La question est, jusqu’à quel moment peut-on augmenter la fréquence sans obtenir d’effets néfastes ? Et oui, au bout d’un moment, trop de fréquence tue la fréquence, l’internaute se lasse de votre annonce (et peut-être même de votre marque).Souvenez-vous « si je vais bien c’est Juvamine ».Quel est la fréquence optimale d’une publicité Facebook ?En télévision comme en digital, le "capping" optimal - le nombre maximal de fois où un individu sera exposé à un même message - est à prendre en compte : inutile de sur-exposer sa cible à une campagne, au risque de dépenser son budget média en pure perte, voire de susciter le rejet à cause d'une pression publicitaire trop importante.Fin Octobre, Facebook a publié une étude sur le publicitaire dont le but est de de tirer des enseignements quantitatifs et qualitatifs.L’étude a été menée sur 2400 campagnes publicitaires sur une durée de 6 mois avant que le covid ne vienne tout bousculer (de novembre 2019 à Mars 2020)En Europe, au Moyen-Orient, en Afrique, en Amérique latine et en Amérique du Nord.Facebook a cherché à analyser les interactions avec les campagnes pour les recroiser avec le nombre de fois où l’utilisateur a vu la campagne avant d’interagir avec elle.Cela leur a permis de mesuré un « taux de réponse souhaité ».L’étude suggère que passé 5 répétions les marques bénéficient de moins en moins de toucher la même personne.source—Privilégiez une fréquence de réplétion élevée quand :1er : Votre marque est nouvelle2ème : Votre marque a peu de parts de marché (pour l’instant)3ème : Votre campagne sera courte (diffusion accélérée par exemple)—Plus l'émotion générée est forte, plus la mémorisation du message est élevée.Selon une étude de L'IPA dataBANK. (La fédération des professionnels de la publicité en Grande Bretagne) les contenus basés sur l’émotion marchent nettement mieux.Une analyse d'environ 1400 campagnes publicitaires a révélé que les campagnes avec un contenu entièrement émotionnel étaient deux fois plus performantes que celles avec un contenu rationnel . Lorsque vous pimentez vos campagnes d'émotion et d'enthousiasme, vous pouvez capturer l'esprit et le cœur de votre public.——Les réseaux sociaux intègrent une autre dynamique, la guerre à l’attentionLes défis des marques pour capter l'attention sont plus nombreux que jamais. —La capacité de mémorisation n’est pas la même en fonction du mediaAutre élément à prendre en compte : tous les médias n'ont pas le même impact sur la mémorisation. Dans les années quatre-vingt, Armand Morgensztern présentait le "bêta" de mémorisation qui porte son nom. En 2018, le département Business Intelligence de Dentsu Aegis Network le mettait à jour : celui-ci fixe à 18,4 % le bêta pour la télévision. Ce taux traduit le pourcentage d'individus qui, en moyenne, après avoir été exposé une seule fois au message à la télévision, a mémorisé le message de la marque. Pour la vidéo en ligne, ce bêta actualisé est de 5,7 % (contre 4,3 % en 2008), mais il peut monter jusqu'à 18 %, pour certaines campagnes optimisant le taux de visibilité et les qualités créatives du message. Les marques qui veulent maximiser leur taux de mémorisation doivent miser sur la qualité de la création et de la diffusion.—Quelles recommandations pour une meilleur mémorisation de marque dans les publicités SMA ?le contenu capture-t-il l'attention dès les premières secondes ?le message clé est-il compréhensible sans le son ?"la création est-elle adaptée au format mobile ?"le message de la marque est-il bien véhiculé ?. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

This week Sue and ASD talk to Stef Calcraft, MediaCom Global CEO of creative transformation . He is also a co-founder of Mother and former UK and Ireland executive chairman of Dentsu Aegis Network. He also sat on the board of Naked Communications, a pioneering, independent shop that fused creative and media strategy, from its launch in 2000 until 2008. Stef talks to us about his first year at MediaCom, making the jump from leading a creative shop to a media agency, similarities and differences in what he wanted to achieve in Mother and what you want to achieve in MediaCom and what's next for him. Social Dilemma: https://www.youtube.com/watch?v=uaaC57tcci0 If You Want to Change the World, Start Off by Making Your Bed: https://www.youtube.com/watch?v=3sK3wJAxGfs

Episode 12 - Nic Blair, Search Factory, Brus Media, Bump Shoes Digital marketing and SEO expert Nic Blair recently closed his chapter with Search Factory, the company he founded. The entrepreneur poured everything into the business, building it up to a level where it was acquired by Dentsu Aegis Network in 2016 with an earn-out finishing in December last year. Blair stayed on as GM of the business now known as iProspect until June, and while he remains busy with his other companies Brus Media and Bump Shoes, now is an apt time to reflect on what was a volatile entrepreneurial journey. In this podcast he tells Jack how the business came about, persevering through failures along the way, and lessons learned in management and recruitment.

In this week's episode media consultant Ian McGrath and account director Olwen Inglis from Dentsu Aegis Network discuss recent findings from Dentsu Consult's research into consumer behaviour and triggers around switching utility and energy suppliers.

Jim Garofalo is the Executive Vice President of Sales and Marketing at KINEXON. KINEXON equips more than 75% of NBA teams with next level technology that assists with performance profiling, conditioning, training loads and injury management. The company pivoted during the COVID-19 pandemic to launch KINEXON SafeZone - a contact warning and contact tracing solution to combat the spread of COVID-19, which has been used by companies around the world, including all 32 NFL teams. At KINEXON, Jim drives the market expansion into North America for professional clubs, leagues, sports organizations and media houses and establish successful sales partnerships. Jim’s experience in the sports marketing and sports performance landscape spans two decades with extensive experience in developing marketing strategies and executions that drive brand affinity and sales for some of the industry’s most trusted brands. Prior to joining KINEXON, Jim was the Vice President Client Service for MKTG INC., a part of the Dentsu Aegis Network. In this role he led the Chicago office’s relationships with Dick’s Sporting Goods, Gatorade, NCAA and Performance Health’s Biofreeze brand. Under his direction, the team executed numerous award-winning campaigns. Before that, Jim worked for more than 9 years at PepsiCo’s Gatorade as a member of the Sports Marketing Team. Here, Jim implemented global marketing strategies for the Gatorade Sports Science Institute that connected athletes, teams, leagues and sports performance professionals with Gatorade’s science and product portfolio​. Shownotes: https://sportstechfeed.com/jim-garofalo

Karriären började på amerikanska Hewlett-Packard och gick sedan vidare till läskedryckjätten Coca-Cola. Johnny Federley Kroneld är idag marknadsansvarig på Barncancerfonden och har varit med om att ta insamlingen till nya rekord med prisvinnande kampanjer som “Barn och cancer hör inte ihop”. Jobbet som marknadskoordinator på Hewlett-Packard blev starten på Johnnys karriär som marknadsförare där han också arbetade under åtta år och befordrades till digital marknadsansvarig. Efter Hewlett-Packard tog Johnny steget över till Coca-Cola, även där som digital marknadsansvarig och arbetade bland annat med den fantastiska “Share a Coke”-kampanjen. Något han även berättar mer om i intervjun. På vägen till Barncancerfonden har Johnny även arbetat på bland annat Unicef och MTG (numera NENT). När han började på Barncancerfonden under 2018 var det som kampanjansvarig men kort därefter genomfördes en omorganisation och han utsågs till marknadsansvarig. Idag arbetar han tillsammans med sitt team för att aktivera organisationens olika kanaler. Johnny har en stark drivkraft av att göra gott vilket inte bara visar sig i hans engagemang i Unicef och Barncancerfonden utan också då han varit involverad i en rad olika organisationer och styrelser. Om avsnittet Vi inleder med att prata om hur Johnnys karriär startade på Hewlett-Packard där han gick från marknadskoordinator till digital marknadsansvarig. Johnny berättar sedan om hur han tog steget vidare till Coca-Cola där han var med och arbetade på “Share a Coke”-kampanjen. Vi pratar sedan om hur han hamnade på Barncancerfonden. Johnny berättar sedan mer om hans roll, teamet han arbetar med och samarbetet med olika byråer. Han förklarar bland annat också hur Barncancerfonden som non-profit arbetar med digital marknadsföring. Du får även höra om: Hur man arbetar med marketing mix modelling Den prisvinnande kampanjen “Barn och cancer hör inte ihop” Och hur Johnny skulle göra om han startade om sin karriär idag Här nedan hittar du som vanligt länkar till alla resurser som nämns i intervjun plus ett par av Johnnys favorit-TED Talks. Och efter länkarna så hittar du tidsstämplar till olika sektioner i intervjun. Länkar Johnny Federley Kroneld på LinkedIn Johnny Federley Kroneld på Facebook Barncancerfonden (webbsida) Barncancerfonden på Facebook Barncancerfonden på Instagram Barncancerfonden på LinkedIn Sida kampanjen “Barn och cancer hör inte ihop” (webbsida) Kampanjfilm “Barn och cancer hör inte ihop” (YouTube) Carat (byrå) Dentsu Aegis Network (byrå) Garbergs (byrå) Building Distinctive Brand Assets av Jenni Romaniuk (bok) Adlibris Bokus Like a Virgin av Richard Branson (bok) Adlibris Bokus How to Deal with Difficult People med Jay Johnson (TED Talk) The Magic of Not Giving a F*** med Sarah Knight (TED Talk) EMPATHY - BEST SPEECH OF ALL TIME med Simon Sinek (YouTube) Tidsstämplar [2:35] Johnny berättar om starten som marknadskoordinator på Hewlett-Packard, hur det var att komma in på företaget och hur han gjorde karriär inom företaget under åtta år. [6:44] Vi pratar om hur Johnny gick vidare från Hewlett-Packard till rollen som digital marknadsansvarig på Coca-Cola. Han berättar även om kampanjen “Share a Coke” som fick stort genomslag och hur det var att jobba med den. [12:47] Johnny berättar om vad han har tagit med sig från sin tid på Hewlett-Packard och Coca-Cola. Lyfter också vikten av att satsa och våga misslyckas. Han förklarar sedan om hur han gick från Coca-Cola vidare till Barncancerfonden där han är idag. [17:01] Vi pratar sedan om hur Johnny hur han kom in som kampanjansvarig på Barncancerfonden samt om den roll han har idag som marknadsansvarig. [18:48] Johnny berättar om vad man gör själva inhouse och vad man tar in hjälp med från byråer som Carat och Garbergs. Vi pratar sedan om det egna teamet och vilka kompetenser man har internt. [21:03] Johnny berättar om hur Barncancerfonden som non-profit...

Vi kickstarter sesong to av Markedsføring fra sofakroken med Paal Fure, CEO i Dentsu Aegis Network i Nord-Europa og Norge I episoden forteller Paal om hvordan markedsføringsgiganten selv har blitt berørt av Covid-19, og hvordan de har måttet tilrettelegge for en ny struktur som har vist seg å gi positive ringvirkninger for kommunikasjon og prosesser både internt og i eksterne kunderelasjoner. Paal gir oss også et innblikk i Norges mediebyrålandskap, og deler sin oppfatning av hvordan byråstrukturen vil se ut i tiden som kommer.

Episode #159 - Kian Bakhtiari is the founder of @The People, an award-winning youth powered consultancy. He was formerly Head of Strategy at Dentsu Aegis Network, one of the largest media and advertising groups in the world. For his contributions to marketing, he has been named as one of the Top 50 Future Leaders by the Financial Times. He is also a Global Judge for the Festival of Media, a One Young World Ambassador, and an Agenda Contributor to the World Economic Forum. Kian regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network. Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.

Dentsu Aegis Network's Brian Monahan and IAB's Brad Berens discuss evolving from media planning to audience planning. See acast.com/privacy for privacy and opt-out information.

Global, regional, local – all business must be teamwork! Klaus Nadler verantwortet als CEO der Carat-Gruppe die größte Kommunikationsmarke des Dentsu Aegis-Network in Deutschland. Im Gespräch mit FAW-Geschäftsführer Kai Thäsler tritt der strategische Allrounder für einen grundlegende Veränderung der aktuellen Planungsprozesse ein: Intelligente Strategien zur Entwicklung einer relevanten Consumer Journey können nur in enger Zusammenarbeit von Werbekunden, Media, Kreation und Technologieanbietern entstehen.

FEATURED GUESTSKian BakhtiariKian Bakhtiari is the founder of The People, an award-winning youth powered consultancy. He was formerly Head of Strategy at Dentsu Aegis Network, one of the largest media and advertising groups in the world. For his contributions to marketing, he has been named as one of the Top 50 Future Leaders by the Financial Times. He is also a global judge for the Festival of Media, a One Young World Ambassador, and an Agenda Contributor to the World Economic Forum. Kian regularly writes about marketing through a Millennial and Gen-Z lens for Forbes‘ CMO Network.RELATED RESOURCESThe Great Reset: Insight Into Post-Pandemic Consumer Behavior.https://indd.adobe.com/view/6b21a0f2-7ba9-4516-aa57-cfbbfca7d1ee (The People)

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Marketinga komunikāciju aģentūras Dentsu Aegis Network vadītājas Latvijā Lindas Saulītes karjeras ceļš ir bijis gan ar kāpumiem, gan kritieniem. Pirms astoņiem gadiem Linda realizēja savu sapni, izveidojot pirmo digitālo žurnālu Latvijā “Lillā”. Sākums bija daudzsološs - žurnāls tika pamanīts un atzīts pat starptautiskā mērogā. Tomēr sapnim nebija lemts dzīvot ilgi un Lindai nācās pieņemt sāpīgu lēmumu par izdevniecības slēgšanu. Šī pieredze ir tikai spēcinājusi Lindu un veidojusi par to, kāda vadītāja viņa ir šodien. Sarunā runājām par to, ko nozīmē būt vadītājam, līderim šodien, par riskiem harizmātiskajiem un racionālajiem līderiem. Ko Linda darītu savādāk, ja veidotu savu digitālo izdevniecību no jauna?

Eduardo Bicudo, CEO da Dentsu Aegis Network, fala sobre as tendências aceleradas pela pandemia e comenta a ampliação da demanda do e-commerce em diferentes setores da economia. Bicudo também comenta sobre as mudanças que o mercado da comunicação tem atravessado devido à ebulição política no país.

Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network, Peter Randazzo helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy. In addition, Randazzo discusses the growing number of challenges brands face as they look to employ consumer data for targeting, ranging from privacy regulation to the elimination of cookies.Produced by Kenya Hayes

This month I sat down with a former colleague and my friend, Elekia. She is an Account Director at gyro, a B2B advertising agency that is part of the Dentsu Aegis Network. She currently works on a large tech account within the media team. She is also co-founder and chair of Represent, a network for Dentsu Aegis employees that are from underrepresented backgrounds as well as creating inclusive spaces for allies to have a welcoming place within the business to listen, learn and share experiences to drive positive change. Their mission is for DAN to be a welcoming workplace for the community and a driving force for a culturally progressive & diverse advertising industry. We touch on Elekia's career so far in media and advertising - but more importantly discussed in-depth, racism at work, and the so-called, banter culture some places of work have. Being a black woman she's had to face both racism and issues surrounding gender inequality within the workplace which were really difficult to talk about so I wanted to say thank you to her for being so open.

O mundo da propaganda introduz o consumidor num universo imaginário estabelecendo seus próprios valores estéticos em busca da persuasão. Na batalha pela conquista de consumidores, a propaganda articula linguagens carregadas de diferentes apelos com uma única finalidade: seduzir o consumidor. O sexo está no consciente e no inconsciente dos indivíduos, é por isso que também é encontrado na mídia. O uso do sexo na propaganda não é recente. A utilização de tais apelos pelos publicitários pode ser considerado um reflexo da vida na sociedade. Participam desse episódio: Krishna Mahon - Graduada em jornalismo e cinema, com curso de extensão em ficção científica pela Universidade de Michigan (EUA). Já passou por Rede Minas, Discovery, Mixer Films. Fez parte da equipe da A&E Television, onde foi produtora executiva e diretora de conteúdo original dos quatro canais da empresa: History, A&E, Lifetime e H2 e, atualmente, cuida da estratégia de conteúdos pagos da Band e apresenta o Cine Privé. Também é criadora do canal do YouTube “Imprensa Mahon”, onde, desde 2016, fala sobre assuntos do setor audiovisual. Andrea Siqueira: é Diretora de Criação Executiva da BETC/Havas. Antes da BETC, foi Diretora de Criação Executiva Isobar, da Dentsu Aegis Network. Ao longo de sua carreira teve experiências em agências digitais e offline, liderando times nacionais e internacionalmente. Também foi Diretora de criação na JWT, redatora na DM9 e acumulou 9 Leões em Cannes, prêmios no D&AD, Clio, NY Festivals, Fiap e todos os prêmios nacionais. Para completar em 2019 ganhou o Prêmio Caboré como profissional de criação. Dr. Bernado Rahe – Graduado em Medicina pela Universidade Federal de Mato Grosso do Sul (UFMS). Professor de Psiquiatria do Curso de Medicina da Faculdade Santa Marcelina (FASM). Especialista em Psiquiatria pela Associação Brasileira de Psiquiatria (ABP) e Associação Médica Brasileira (AMB). Apresentado por Alexandre Luppi, Silvio Soledade, José Maurício e Adão Casares. Produção, montagem e distribuição: Compasso Coolab

My guest today is Brad Alperin, SVP Integrated Strategy Lead at Dentsu Aegis Network. Brad is a classically trained actor turned multi-award winning brand strategist. For the last two decades, he has lead projects for brands like Mattel, Oreo, Barbie, Canon and Lean Cuisine. We chat about how he uses his acting skills to captivate an audience and to fuels how he approaches crafting brand strategies.

We are accompanied by a very successful person from the media and communication industry – Mr. Anand Bhadkamkar, the CEO of Dentsu Aegis Network, India. Anand has shared some very useful insights from his world and has also given some “vishesh tippani”. Let's dive into some of the most relevant and intriguing topics Anand spoke about. . Be sure to get some thought-provoking insights into opportunities, decision making abilities, content marketing and some very provocative advice!

This week Dael Wood, Strategic Consulting Director and Claire O'Rourke, Research Lead, at Dentsu Aegis Network discuss their research into what influences and triggers the modern consumer.

José Beker, Co-fundador de BeSo (Beker/Socialand), Ana María Olabuenaga, CEO de Olabuenaga & Cuchi y Sebastián Tonda, Presidente de Dentsu Aegis Network y Presidente de la AVE. Estos tres íconos de la publicidad mexicana no solo han fundado agencias que han sido referencia en la industria de la comunicación sino que además han construido varias de las grandes marcas del país. Con ellos nos sentamos a platicar sobre la industria en esta época particular para entender de qué manera podemos aportar positivamente a nuestra sociedad. Hicimos catarsis discutiendo sobre cómo ser incluyentes en una industria que está cambiando fuertemente y terminamos convencidos que entre amigos las cosas hay que decirlas sin pelos en la lengua.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB e IG @ElMartinezPodcast See acast.com/privacy for privacy and opt-out information.

Today on The Negotiation, Todd speaks with Sarah Weyman, Chief Growth Officer at Dentsu Aegis Network. She discusses the impact of COVID-19 on Chinese businesses and the future of marketing as the whole world marches on towards the new normal.The outbreak of Coronavirus at the beginning of 2020 fundamentally changed the business world. A few months into the pandemic, those who continue to not only stay afloat but thrive are those companies that, according to Sarah, are the most authentic. These are the brands that have managed to keep consumer needs at the forefront of their strategy moving forward.Sarah names the sportswear brand Lululemon as an example of a brand who focused on its customers first since the outbreak. Seeing that people wanted to continue exercising even while staying indoors, Lululemon provided a list of trainers who livestreamed workouts. Another example is Microsoft who, not long after the outbreak, announced a package for Enterprise users that gives free access to Office for six months.From a long-term perspective, “preference should not be presumed” when it comes to foreign brands in China. Being a western company used to be an advantage as such brands were usually associated with high-quality. This is no longer true since there is a greater diversity of choice in today's market. Many modern brands in China are not only at the cutting edge of quality but are able to maintain that cutting edge due to the speed of their operations. To thrive in China today, any brand, local or foreign, must now match this speed.Asked how companies should tackle the remainder of 2020 in the wake of now-outdated marketing plans and budgets, Sarah says that short-term action should include shifts in messaging and platform selection. Long-term, companies should closely monitor how consumer behavior continues to evolve in the following months, which means that CRMs will be more important than ever before. Also, eCommerce solutions—and social commerce in general—will undergo rapid developments throughout the year.Food, beverage, and entertainment will see the fastest rebound once the dust settles because consumers will crave social interaction as soon as the new normal emerges. The travel industry will be one of the slowest to get back on track due to the massive losses that such companies are currently suffering. However, it is predicted that family destinations (Sarah cites Disneyland Shanghai as an example) will have the fastest rebound, also because of the aforementioned social factor.

Mary Therese, or MT as she's called, discusses her various roles at McGarry-Bowen in Chicago, which is part of the Dentsu Aegis Network. While she's been an account executive and creative recruiter, she currently is a recruiter for account and strategy applicants and discusses what she looks for in each discipline.

Shelley Laslett is the CEO and Co-Founder of Vitae.Coach (Vitae) - a startup that takes neuroscience out of the lab and into life to help people grow themselves and their businesses. Using the latest neuroscience, Vitae helps businesses improve performance by empowering people, teams and leaders with practical neurological knowledge, tailored learning programs, brain based coaching and advisory services. Shelley is a Social Scientist and Neuroscience Coach. She is currently completing her Masters in Applied Neuroscience at King's College in London. As well, as being the CEO of Vitae, Shelley is also a startup advisor, startup mentor startup board member and international speaker. Previously, Shelley was the General Manager of YBF Ventures - a startup incubator and VC fund. Prior to entering the startup world, Shelley was an international strategy and innovation consultant with Accenture UK. She has helped a number of companies evolve, change and bring their new ideas to life. Some of the companies Shelley has worked with include; The Walt Disney, Company, LinkedIn, Salesforce, NASDAQ, Techstars, Deloitte, Westpac, Diageo, AgriDigital, WeWork Labs, Founders Factory, marie claire, Qantas, Cover Genius, SKY Plc, Optus, Lloyds Banking Group, OMD, Commonwealth Bank, Tank Stream Labs, Body Image Movement, the projects*, Verizon, Springboard Enterprises, ANZ Bank, Sunculture, Bupa, VMware, Qantas, Dentsu Aegis Network, Innovation Bay, Fonterra, IBM, Royal Dutch Shell, Tech Ready Women and EY. Poppy Renegade describes Shelley as; "...unlike anyone you've ever met before. She has an infectious, yet calming energy, a brilliant mind and a powerful presence. Shelley is blazing her own trail and lifting others to new heights along the way." We discuss a wide variety of topics from Meta cognition Social Pain and how it actually does affect us Male and Female differences or indifferences Shelley references a number of scientists Naomi Eisenberger The Flynn Effect Shelley can be reached at any of the links below: Company Website: https://www.vitae.coach/ Instagram: @shelley.vitae LinkedIn: Shelley Laslett & Vitae.Coach Facebook: Shelley Charnley-Laslett & Vitae.Coach If you're interested in coming on a Flow States Retreats offering head to the link for more info on our Byron Bay 2020 offerings. Instagram: @flowstatesretreats Facebook: https://www.facebook.com/flowstatesretreats/ --- Send in a voice message: https://anchor.fm/tyson-venables/message

J. R. Little is the head of global innovations at Carat Productions, which is part of Dentsu Aegis Network, the global network innovating the way brands are built. His job “is to help companies innovate, stand out, disrupt and to deflect disruption”. What does this even mean and why would we want to disrupt a company's brand? "Fall in love with advertisers, fall in love with experiences and fall in love with technology."– J.R. Little There has been a lot of change in the past few years, whether that is how we consume TV or radio, drive our cars, shop and use our phones. J. R. says we need to use that information if we want to grow our brands in radio, even if it means doing things that push us out of our comfort zones. And THAT might mean using Snapchat! In this talk given at the Radio Festival 2015, you are encouraged to “disrupt or be disrupted”, embrace new technology, collaborate with other companies, take your content onto different platforms and take a more creative approach to branding.