Podcast appearances and mentions of Julian Cole

Watch my first raw travel YouTube video here: https://www.youtube.com/watch?v=0josxmlLCKU&t=1437sIt features strategists and friends Julian Cole and Jack Appleby.I also take you on a tour of NYC and share what the city has taught me.Julian: https://www.instagram.com/juliancole.strategy/Jack: https://www.instagram.com/jackapplebyny/Mark: http://www.instagram.com/markpollardStrategy training (including our events in LATAM in March/April 2025): http://www.sweathead.com

Strategy guru Julian Cole talks about the role of the strategist, overcoming overwhelming imposter syndrome, creative collaboration with AI, memorable brand campaigns, why he wears loud shirts, and more.Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they've all had to learn it themselves. We dig into his frameworks, his stories, and his personal brand. If you are into brand, into strategy, you won't regret listening to this one. Learn more about Julian: ·       LinkedIn·       TikTok·       Instagram·       X·       YouTube·       WebsiteTopics covered:·       The 1,2,3 of strategy·       The refreshed comms framework: Live, look, buy·       The biggest mistake B2B marketers make·       Benefit ladder exercise in real time·       Emotional benefit: do we need it to be unique?·       The best definition of an insight·       Imposter syndrome and how to get over it·       Personal branding and your wardrobe·       Julian's biggest regrets Episode website URL:https://www.healthybrandconsulting.com/podcast/juliancole-ep28 Connect with Howie:LinkedIn  BONUS:Use special coupon code HEALTHYBRAND to get a 25% discount for the Strategy Finishing School course. Link HEREHow I can Help You Join 10,000+ Legends receiving lessons over email & social about being more magnetic, charismatic, and legendary. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole.  Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrome, he's now whipping up world class strategists by the bucket load.  We talk delivering prescriptions, loving maps, horse racing, gambling, why going straight into strategy was a curse, learning (and now teaching) the fundamentals of strategy, imposter syndrome, spotting an untrained vs strategist, how to actually use AI in a helpful way, Giles's Thermomix, hallways not boardrooms, nemawashi, his definition of an insight, where he gets his shirts from, and loads more.  Sink your houndstooth in wherever you get your podcasts.  ///// You can find Julian on Twitter, LinkedIn, Instagram, TikTok and YouTube Check out the Strategy Finishing School  This episode is proudly dedicated to Richard Huntington  And if you like Julian's crazy shirts, have a gander at Lazy Oaf  Timestamps (02:00) - Quick fire questions (02:56) - His first job delivering prescriptions by bike, loving maps, and what led him down the path of strategy  (05:05) - The similarities between strategy and gambling (09:45) - Why going straight into strategy was a curse, being a lone ranger, impostor syndrome, and deck monkeys  (18:07) - The positive side to impostor syndrome and how to overcome it  (22:27) - Spotting a trained vs untrained strategist  (28:08) - Using AI for strategy like you'd use salt in cooking  (31:30) - How he actually uses AI as a strategist  (35:13) - Diplomacy, hallways not boardrooms, and nemawashi (40:38) - Listener questions  (51:42) - 4 pertinent posers  Julian's book recommendations are:  Strategy is Your Words by Mark Pollard  Made to Stick by Chip and Dan Heath  Trust Me I'm Lying by Ryan Holiday  /////

Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the creative brief.  For over a decade, procurement has been looking for ways to reduce marketing and advertising costs. One of the main focuses has been reducing agency fees. But of course, there was a more effective solution, but perhaps not an easier solution to improving advertising and marketing outputs and effectiveness while at the same time reducing waste.  That is by improving briefing. The way clients brief their agencies. And how agencies develop creative briefs for themselves. Julian shares his insights on how to improve the creative brief and the distinct differences between a client brief to the agency sand the agency creative brief. To get 25% off Julian's “Strategy Finishing School courses” use the CODE trinityp3 from the podcast here https://strategyfinishingschool.com/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights' really are, and how you can use them to drive your creative and messaging.Guest:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of 15+ strategists who created award-winning work for Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Bombay Sapphire and the Sandy Hook Foundation. Prior to that he was Head of Communications Planning at BBH New York, helping to launch the PlayStation 4 to be the highest selling console launch in gaming history. You can find him on LinkedIn [https://www.linkedin.com/in/juliancole/] or visit his website here [https://www.juliancolestrategy.com/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Important links* Julian Cole's course with LTB discount here* Julian on TwitterThe AI summaryI asked Notion AI to summarize our podcast transcript in 10 key lessons:* Use AI at the beginning and end of the strategy process, not in the middle.* AI can be used to gather research and prompt ideas at the beginning of a project.* Use AI for word craft at the end of a project to improve language and make it more succinct or creative.* AI can help identify consumer problems and generate insights, but always cross-validate the results.* AI is not a replacement for human nuance in strategy.* Use AI to jailbreak prompts and get to unconventional insights.* Use analogies and metaphors to make strategy more memorable and visual.* Don't use AI for research validation.* AI can't replace human truth-sayers or cultural context.* AI language models like GPT are probabilistic and require human input and context to generate useful insights.The brand audit templateAs a brand strategist, I've often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.Learn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School's Julian Cole. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The most critical episode in the series, we talk about two key documents:  strategy on a page and the creative brief. Examples can be downloaded on this episodes' page on our website. This series is brought to you by our friends at WARC.

Whether it's a piece of artwork, a video, a piece of audio, a logo or a full suite of creative assets for a client campaign, getting really good at writing creative briefs is a skill that will pay dividends. Julian Cole returns to the podcast to break this down. For a special 25% discount on the strategy finishing school click the following link: courses.strategyfinishingschool.com/master-course?coupon=MSM Connect with Julian on Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn. Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore

Enjoy this episode from our vaults. Season 4 starts mid-September. In this week's episode, our panel shared – and shared about sharing – as they let us behind the scenes of agency leadership and creating culture. They defined the strategy wallow pit, provided tips on how to stay out of it, and, instead, taught ways to shoot from the heart, be playful, and stay mischievous. Join our guests, Mark Pollard, strategy CEO at Mighty Jungle in New York City, Julian Cole, strategy consultant joining from Melbourne, Australia, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they reveal new ways of looking at the things you look at all the time, and what it means for small agencies. Pull up a chair and listen in. Key Takeaways:  See It, Do It, Teach It Take the Work Seriously, Take Yourself Less Seriously Dare to Be Mischievous Prove It

Sometimes it's difficult to stay on top of all the new marketing trends. It's easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product? Listen to this week's podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success. As referenced by Marcus in the podcast, here is an inspiring video by Julian Cole  https://youtu.be/jp9NQTDYQ48 as well as a very useful article, about how to create a compelling value proposition https://meclabs.com/education/4-keys-to-compelling-value-proposition If you want to get to know more or get in touch with Marcus, you can find more information in the links below:  https://www.linkedin.com/in/marcus-samuelsson-value-first/ 

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he held the role of Head of Comms Planning at BBDO and BBH in New York. Julian has helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. With a void of practical information online, in 2017 he started the Planning Dirty newsletter to share the best tools and resources growing to over 30,000 subscribers. Julian has an undeniable passion to create better Strategists by providing the knowledge and tools to be brilliant. Listeners of this podcast are invited to enjoy 25% OFF ($500USD) a Lifetime membership The Strategy Finishing School. The Strategy Finishing School teaches the fundamentals of strategy and will give you the confidence to walk into any room knowing you can deliver value. It has over 2000 members who have access to lessons and frameworks to be better at their jobs. Thanks Julian!

Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.

Learn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he's held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian is also a strategy coach and in 2017 he founded the Planning Dirty Academy which helps agency strategists improve their craft by getting their hands dirty.

Last week we had Julian Cole on the Breaking & Entering Advertising Podcast. First, the founder of Planning Dirty Academy and successful strategy consultant breaks down his view on strategy and how to get started in it. Then, he walks us through his process and gives us a glimpse into what an award-winning consultant thinks. If you love advertising, you'll probably want to listen to this episode a couple of times. --- Send in a voice message: https://anchor.fm/breakenter/message

In the first half of episode 72 we discuss product development and scalability, working remotely and hiring during national lockdowns, Sheffield as a tech business location, how to encourage people to enter careers in tech, and diversity in the industry. And here are our guests: Julian Cole, Lead Developer, and Andrew Whiteley, Director, from Airship. Laurie Nicholas, Principal UX Developer, and Ashley Tate, Co-Founder, from Mina. It was so nice to hear about these exciting startup journeys, how the companies have adapted since COVID-19, and future plans. In the second half of episode 72, Mel and Chris share some of their usual updates from the city's digital sector, including: Sheffield Digital is still going strong and keeping people connected Keep up to date by subscribing to the newsletter New workspaces opening in the city and planning approved Growth at Nimble Approach Fountain Precinct becoming a ‘tech hub' Joi Polloi's project collaboration with Field for Wentworth Woodhouse in Barnsley Endpoint Esports looking for a flexible workspace and a studio space Big announcement at Sumo Digital Sheffield Digital mentoring scheme Interviews with people who work in the digital sector on our YouTube channel UTC Sheffield Multi-Academy Trust  Sheffield Hallam University programmes delivering business support for SMEs Business networking for Sheffield Digital members Don't forget, you can always join the https://sheffield.digital/slack/ (Sheffield Digital Slack community) or email info@sheffield.digital to get in touch and share your thoughts.  Subscribe to the show If you'd like to have new episodes of the show appear right in your podcast player, you can subscribe via https://itunes.apple.com/gb/podcast/sheffield-digital-podcast/id1272667962?mt=2 (our page on Apple Podcasts) or search for us in your podcast app of choice! Notes and links Every episode comes with a list of links to all of the various people, companies and topics that we reference. https://www.linkedin.com/in/julian-cole-6b66ab1ba/ (Julian Cole on LinkedIn)  https://www.linkedin.com/in/andrew-whiteley-26a453169/ (Andrew Whiteley on LinkedIn) https://www.linkedin.com/in/laurie-nicholas-8b876b19/ (Laurie Nicholas on LinkedIn) https://www.linkedin.com/in/ashley-tate-738b8210 (Ashley Tate on LinkedIn) https://www.airship.com/ (Airship) https://www.mina.co.uk/ (Mina) https://www.sumo-academy.com/ (Sumo Digital Academy) https://www.seoworks.co.uk/ (SEO Works) https://www.nimbleapproach.com/ (Nimble Approach) https://hiveit.co.uk/ (Hive IT) https://joipolloi.com/ (Joi Polloi) https://cubowork.com/sheffield/ (Cubo Work) https://sheffield.digital/posts/opportunities-to-join-utcs-as-trustees-or-governors/ (Join the UTC Sheffield Multi-Academy Trust) https://www.shu.ac.uk/business/support/sheffield-city-region (Higher Skills Higher Growth (HSHG)) https://sheffield.digital/posts/introducing-the-sheffield-digital-mentoring-scheme/ (Sheffield Digital Mentoring Scheme) https://www.youtube.com/watch?v=VtUkUlFpfPQ&list=PLVA9LgwPRjNWzXAAD1tw-deBbfMwJzDvj (Careers in the tech sector - video interviews) https://www.youtube.com/watch?v=VtUkUlFpfPQ&list=PLVA9LgwPRjNWzXAAD1tw-deBbfMwJzDvj (Sheffield Digital networking events) Did we miss something you're looking for? Just http://sheffield.digital/contact (get in touch and let us know).  Join the conversation We're really keen to get your feedback on the podcast. You can https://sheffield.digital/posts/episode-6-educating-digital-stars-of-the-future-with-the-sheffield-colleges-bella-abrams/ (share your thoughts with us on Twitter) or on the channel in the https://sheffield.digital/slack (Sheffield Digital Slack community). Thank you for the music Thanks to Alex Mclean – https://yaxu.org/ (aka Yaxu) – for the show's intro music, licensed under CC BY-SA 3.0. 

Planning is not a trade, it's a profession. It can't just be something you learn on the go. So says Julian Cole as he shares what the academy offers those who want to improve their skills.

4:00 - Background on Julian5:02 - Moving back to the land down under5:34 - The path to entrepreneurship7:50 - What is account planning and why is it important?9:36 - Looking through the consumers eyes10:57 - An example of insight and strategy13:08 - Relaunching PS4 and the opportunity16:25 - Process from problem to insight to solution21:57 - Subjectivity and getting past the right and wrong answer - the creative leap and connecting the dots24:11 - Hallways over boardrooms - a coalition26:31 - socializing an idea27:35 - 50 % of the job is the craft and 50% of the job is the diplomacy31:55 - Underestimated the amount of work necessary to run the academy37:46 - Breaking away from the institutional knowledge40:14 - Key ingredients to change41:17 - Julian's definition of courage42:55 - The cost of courage43:52 - The RICK model48:36 - Tying the idea back to the strategy 

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, are fully unpacking what makes great strategists, how their skills are both broad and deep, why it's important for them to not just do but also teach, and what it means for small agencies. Key Takeaways: If you really want to learn something, you teach it The Big T-shaped strategist and the three missing skills Just enough process – the critical frameworks we all need The golden window for great work

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, are fully unpacking what makes great strategists, how their skills are both broad and deep, why it’s important for them to not just do but also teach, and what it means for small agencies. Key Takeaways: - If you really want to learn something, you teach it - The Big T-shaped strategist and the three missing skills - Just enough process – the critical frameworks we all need - The golden window for great work

Mimmi Arndt startade sin karriär som marknadsförare på fintech-bolaget iZettle och var med om en fantastisk tillväxtresa. Hon gick sedan vidare till byråvärlden och Åkestam Holst och är nu åter inom fintech som marknadschef på Anyfin. Mimmi berättar mer om den här resan i avsnittet. Resan som startade med ett internship på iZettle när man bara var ett trettiotal anställda och hon valde att hoppa av sina masterstudier för att hänga med på tillväxtresan. Något hon absolut inte ångrar idag. Hon var under den här tiden med om att lansera på 13 marknader runt om i världen och gick från marknadskoordinator till marknadsansvarig. Mimmi tog sedan ett steg över till byråvärlden och Åkestam Holst där hon bland annat var med om att vinna Guldägg före hon återvände till fintech och Anyfin. Anyfin lanserades 2018 och har gått från att erbjuda lägre ränta på befintliga krediter till att bli en smart ekonomiapp och PFM-plattform. Om avsnittet Vi börjar intervjun med att prata om hur Mimmi startade sin karriär som marknadsförare på iZettle och hur hon sen gick vidare till byråvärlden. Hon berättar också om varför hon återvände till fintech och hennes roll som marknadschef på Anyfin. Mimmi förklarar senare även om hur hon ser på marknadsplanen, hur hon tog fram den för Anyfin och vad den innehåller. Vi pratar dessutom om varför hon anser att marknadschef är den mest utmanande rollen på ett företag idag. Du får även höra om: Lärdomar från både startup- och byråvärlden Milstolpar och misstag som marknadsförare Och vad som hände med Anyfins Lånehaj-kampanj Här nedan hittar du som vanligt länkar till alla resurser som nämns i intervjun. Och efter länkarna så hittar du tidsstämplar till olika sektioner i intervjun. Länkar Mimmi Arndt på LinkedIn Anyfin (webbsida) Anyfin på Facebook Anyfin på Instagram Anyfin på LinkedIn Åkestam Holst (webbsida) iZettle (webbsida) Crossing the Chasm av Geoffrey More (bok) Adlibris Bokus Mod att vara sårbar av Brené Brown (bok) Adlibris Bokus Value Proposition med Geoffrey Moore (video) The power of vulnerability med Brené Brown (video) Start with why med Simon Sinek (video) Pitch the Promised Land av Andy Raskin (artikel) What is comms planning med Julian Cole (presentation) Ad Age (nyhetssajt) AdWeek (nyhetssajt) Resumé (nyhetssajt) Breakit (nyhetssajt) Di Digital (nyhetssajt) Techcrunch (nyhetssajt) The Next Web (nyhetssajt) Framgångspodden: #192 Christer Olsson (poddavsnitt) Apple Podcasts Spotify Framgångspodden: #300 Magnus Helgesson (poddavsnitt) Apple Podcasts Spotify Tidsstämplar [3:01] Mimmi berättar om hur hennes karriär startade med en praktik på en PR-byrå och internship på fintech-bolaget iZettle. Förklarar sedan mer om hur det var att komma in i startup-världen och på iZettle vid den här tiden. [5:40] Vi pratar om hur hon kom in som marknadskoordinator i ett marknadsteam om fem personer och rollerna hon sedan hade under sina fyra år på företaget. Mimmi beskriver sedan mer om hur man arbetade med marknadsföring. [8:58] Mimmi berättar om de roligaste man gjorde inom marknadsföring på iZettle. Bland annat det arbete de gjorde med taxiförare i Storbritannien i framförallt London i samband med Ubers lansering. [12:02] Vi pratar om varför hon lämnade iZettle för byråvärlden och hur det kommer sig att hon hamnade på just Åkestam Holst. Hon berättar sedan om vad hon tog med sig in i byråvärlden från iZettle. [18:10] Mimmi berättar om det prisbelönta konceptet “Där livet händer” med IKEA som hon var med och jobbade på. Hon berättar även om flera roliga uttag av konceptet såsom “Retail therapy” och vad termen tomtebloss betyder. [20:03] Vi pratar om vad det var som gjorde att hon gick tillbaka till fintech-världen efter tre år på byråsidan. Mimmi delar även de främsta insikterna hon tog med sig från iZettle och Åkestam Holst tillbaka till Anyfin. [22:17] Mimmi beskriver hur marknadschefs-rollen på ...

We talk about:Here's the Strategy kick-off toolkit course with a 50% discount (use LETSTALKBRANDING coupon code).The planning dirty academy: https://www.planningdirty.com/Get/to/by exercise 

This week on Inside Marketing we chat with Julian Cole, strategy consultant and founder of the Planning Dirty Academy on how strategy means different things to different people.

Julian Cole virtually joined us from Melbourne to talk about all things comms planning. The formidable Strategy Consultant has worked at agencies including Naked, BBH and, most recently, BBDO New York. In his current role, he advises brands such as Uber, Apple, Disney, Facebook and Girlboss. Together, we explored the art and science of strategy, how a T-shaped strategist might look and benefit your business, how and why to prioritise strategy on every brief, and his process to collaborate with creative, account service and client teams to deliver the best work possible. It's one we've listened to multiple times and, if you aren't already subscribed to his Planning Dirty Academy, we'd highly recommend it: https://www.planningdirty.com/

In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find out in this jam-packed solo episode! Show notes:Here are the 10 discussion pointsDesigners becoming strategistsStrategy commoditizationEmergent vs Top-down approachMarketing science influenceDigital vs media-neutral strategyComms strategy merging with brandingBlurred lines between brand, marketing and business strategyEroding title of a brand strategist.An evolution towards more breadth, and not just depth.The big T strategist (by Julian Cole from Planning dirty)If you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options.

Great takeaways on how to establish yourself as a BIG-T Strategist.So much value for your career when focusing on Diplomacy, Management and the ability to Sell Strategy.-----Key resources mentioned in this episode:Planning Dirty Academy#BlackLivesMatter Response ToolkitThe 6-month transition into strategy frameworkOver 25 Free PDA Resources Other key resources for your Marketing Career JourneyLinkedin Learning For Marketers  The Marketing Help Membership LibraryThe Marketing Help Newsletter

The wheels keep on turning and the talk keeps flowing on this weeks #EFTV We try an unpack all these Twitter revelations. 'Megan Fox' and 'Jimmy Kimmel' put out statements that seem to raise more questions. And the BBC say they're making changes on diversity! PLUS, season two of 'Dating Around' hit Netflix the other week, so we gave that a look. AND, our Audible book of the week is 'The Terminal List', book one in Jack Carr's 'James Reece' series. This week: - D'Elia, Bieber, Riverdale cast and Elgort all hit with sexual assault / misconduct accusations - Megan Fox defends Michael Bay....BUT! - Another week, another Kimmel apology - Retired detective constable identified as part of racist rally! - Racist banner flown over Premier League football match - Unknown story of Julian Cole! - BBC makes declaration to increase diversity! - Chin check REVIEWS & RECOMMENDATIONS - TV: Dating Around - S2 - thoughts AUDIBLE - The Terminal List by Jack Carr *(Music) 'Hussle and Motivate' by Nipsey Hussle - 2018

Vince and Max talk to strategy's favourite son, Julian Cole. An educator, a comms planner, a consultant, and a diplomat Julian schools us on how to ask for cash, sell in crazy creative ideas, and avoid existential disaster in your fourties. In the pitch segment we gave Julian the hardest task for the podcast so far, and that’s to get 40% of the world’s search engine users to switch from Google, to BING. How will he do it? Listen to find out.

We’re joined by Julian Cole, an Aussie based in LA working as an independent consultant for brands and agencies. Specialising in communications planning & strategy consulting, Julian is also the author the extremely popular “Planning Dirty” newsletter.In this episode we discuss the strategy / comms / media planning disciplines and processes, how a media salesperson can ask better questions to ascertain creative parameters on a brief and ultimately why more active sharing of information between creative, media and publishers will lead to better outcomes for all.Julian can be reached through LinkedIn.Whopper Example discussed during episode.Produced, mixed and edited by Joanne HelderMusic by Donyea Goodman at donyeamusic.biz/onlinestoreVoiceovers by Stevie-Leigh Batiste at Sounds Like ButterMore info at www.mediasalesmastery.com

Julian and I have just launched Season 2 of The Strategy Megaclass. It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks. Details and tickets are here http://www.strategymegaclass.com We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy. Hannah Molly Baker's ClassPass case study https://www.hannahmollybaker.com/classpass-positioning-campaign Harriet - Selling fountain pens to office workers https://twitter.com/minimalstrat/status/1226120048902918144?s=20 Dram - Selling wall paint to new house owners https://twitter.com/DraaijerB/status/1225792494018887681?s=20 Sanika - Selling speed dating to introverts https://twitter.com/tillwaytweets/status/1223692880826568704?s=20 The Strategy Megaclass -> http://www.strategymegaclass.com Julian https://www.planningdirty.com/ Mark https://www.instagram.com/markpollard/

Tamer Kattan is a stand-up comedian who's plied his strategy trade at 72andSunny, TBWAChiatDay, and Deutsch. He was born in Egypt, moved to the USA when he was 8, and then he had to work out how to adapt to an unhappy father and to unpredictable and sometimes violent environments as he grew up. Unfortunate for Tamer but lucky for us–because now he makes jokes about it all. P.S. Tamer is in NYC for the next few months doing shows. I caught him last night at the West Side Comedy Club. Go out and support one of your strategy kin flexing in new and incredible ways. And shoutouts to Heather LeFevre and Julian Cole for putting me onto Tamer and his work. You can find Tamer and his shows here: https://twitter.com/TamerKattan For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000 strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com

Julian Cole and I decided to speak in public for an hour before we plan the year. Well, probably, a few years. It's the first time we've sat face-to-face to plan the events we do–specifically, The Strategy Super Sizer Megaclass. We discuss things we've learned about strategy, doing events, and life. Details for the next megaclasses will appear here soon: http://www.strategymegaclass.com You can find Julian here https://twitter.com/juliancole You can find Mark here http://www.instagram.com/markpollard

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies). In this week's episode, our panel shared – and shared about sharing – as they let us behind the scenes of agency leadership and creating culture. They defined the strategy wallow pit, provided tips on how to stay out of it, and, instead, taught ways to shoot from the heart, be playful, and stay mischievous. Join our guests, Mark Pollard, strategy CEO at Mighty Jungle in New York City, Julian Cole, strategy consultant joining from Melbourne, Australia, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they reveal new ways of looking at the things you look at all the time, and what it means for small agencies. Pull up a chair and listen in. Key Takeaways: - See It, Do It, Teach It - Take the Work Seriously, Take Yourself Less Seriously - Dare to Be Mischievous - Prove It

Another episode of Live Action Strategy with Julian Cole. We chat The Strategy Super Sizer Megaclass, the 4 Live Action Strategy decks that are now online (lamps, tacos, vegetarian burgers, and crocs), and we riff a strategy live for getting people like Julian to go to the DMV (Department of Motor Vehicles) to renew their licenses. The Megaclass details are here: http://www.strategymegaclass.com (NYC, October 4, 2019 is next) JC is here: https://twitter.com/juliancole The Live Action Strategy decks - from brief to comms plan - are here: Lamps: http://bit.ly/LiveStrategyLamps Dos Toros: http://bit.ly/LiveStrategyDosToros Beyond Burger: http://bit.ly/LiveStrategyBurger Crocs: http://bit.ly/LiveStrategyCrocs For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

To celebrate thirty episodes, here are some snippets from last year that you might have missed. Featuring Ryan Shelton, Nath Valvo, Bri Williams, Lawrence Leung and Julian Cole. And if you enjoy them... well the full eps are all right here!

Dos Toros is a Mexican food joint. They are lunch-sponsoring the first occurrence of The Strategy Super Sizer Megaclass in New York. So we thought we'd throw around some ideas like the last episode Julian and I did together. Can we think out loud and messy and try - just try - to find a thread from problem to comms idea and tactics in less than an hour and then draw it up? Will any of it make sense? This time, we brought in Davis Ballard who provided research support (Thanks, Davis!). This is hypothetical thinking. And it's an unedited pod. If you think you can beat it, beat it! Julian and I will do a Live Action Strategy sesh live in our Megaclasses (NYC, Chicago, LA). You can find Julian's newsletter Planning Dirty (not Dirty Planning or Planking Dirty) and his Tweets here: http://www.twitter.com/juliancole. You can find Davis here: https://twitter.com/mrdavisballard. The Strategy Super Sizer Megaclass: http://bit.ly/StrategySuperSizer The deck for the last Live Action Strategy sesh (Lamps): http://bit.ly/LiveStrategyLamps The deck for this Live Action Strategy sesh (Dos Toros): http://bit.ly/LiveStrategyDosToros Sweathead strategy classes are in session: http://courses.sweathead.co

Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and spoken at conferences side by side. And now we're doing a strategy class in a bunch of different cities side by side. It's called The Strategy Super Sizer Megaclass. We discuss: - Revenge-astroturfing a bank by walking into it and yelling at it - The value of writing and putting yourself out there - Giving useful feedback about ideas - Working better with media agencies - An impromptu strategy for saving lamps from hypothetical extinction You can find Julian and his Planning Dirty newsletter here: https://twitter.com/juliancole And you can find out about the MEGACLASS here: http://www.strategymegaclass.com Sweathead strategy classes are in session: http://courses.sweathead.co

Julian Cole is just back from a year-long sabbatical from strategy. He spent the time traveling around the world with his fiancé, exploring different cultures and thinking about what he wants to do next. The answer will excite you. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

Julian Cole is just back from a year-long sabbatical from strategy. He spent the time traveling around the world with his fiancé, exploring different cultures and thinking about what he wants to do next. The answer will excite you. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

  In this new episode of the podcast, I had a great conversation with Julian Cole. Julian is a communications planner with a wealth of experience with some of the best creative advertising and marketing agencies. He was Head of Comms Planning at BBDO in New York last, and recently got back from 14 months traveling to many far flung and exotic locations.   I'd come across Julian's work quite a few times. I appreciate the originality of thinking, that he shares and teaches the way he does strategy and communications planning work, and comes up with creative and playful ways to express new ideas in order to better sell creative work to brand clients.   We talked about his career from Australia to the US, creativity, strategy, play, his travels, and what he's going to get up to next.   Remember to give the show a 5* rating and review on Apple Podcasts / iTunes, or your podcast app if you enjoy the show, it helps other people find it. And even better, if you enjoy the episode, share with your friends!   PS: I have a doubt and now believe I said "Dirty Planning" instead of "Planning Dirty" - my apologies to Julian for confusing the order!   In this episode:   Julian Cole on Twitter Planning Dirty Newsletter The Planning Salon Interviews Youtube Chess Capture the Flag Australian Rules Football Viral Rockstars video "IPA Study: Ads That Win Awards Are 11 Times More Effective" Learnings From The Murder Capital of Creativity The Rick James Model For Creativity Christian Ethopian Art Reg Mombassa, Artist China Great Wall Slide / Toboggan $500,000 Luxury Dining Experience In The Maldives  

Ad-man Julian Cole snuck away from his family home in the dead of the night when he was a kid to attend a secret meeting... of geriatric bottle collectors. That started an obsession which made him who he is today - a curious, history-obsessed, open-minded world traveller with, yeah, a weird amount of knowledge about the hundred-year old bottles of Melbourne.

The first 90 minutes from an early Thameside Radio OB in June 1980. Bob presents a show from a party full of kids from Latymer Upper School (boys) and Godolphin and Latymer School (girls). It's very noisy and packed with people taking A-Levels who are probably all responsible adults now! Helen from Twickenham is very nice to Bob Edwards. There have been a few short recordings from this party already uploaded - but this is the complete first half. Thanks Roj. Names include George Wood, Bob and Rupe, Jane Susan Sarah and Cathy, The Hoary Scab, Bishop's in Rayners Lane, George Johnson, Mouse, Inge, St Paul's School, Andrew Simpson, Rosemary Kelly Shaun Kelly (Sean?), Andrew from Reynolds School, Renata, Sue Everett, Harrow Weald 6th Form College, Ian and and John from the 1979 - 1980 6th form  from the Salesian School in Chertsey, Julian Cole, Roy Masters, Niall Stoddart from St Clement Danes.

Bob plays a track from Bruce Springsteen’s new album called “The River”. There’s more from Incognito – one of the bands that Thameside championed as well as a Garry Glitter SpeciaL as Gary Glitter is in court for bankruptcy! Tony Lloyd is in Australia. No-one mentions Bob's Triumph Spitfire blowing its big end on the M4. Mentions for: Dave Rowan, Habs (Haberdashers' Aske's Boys' School), Julian Cole, St Georges Medical School, Arian from Harrow, John Lyon School, Buzby's Mum, Shari, Martin Gould,

An early Thameside Radio OB from Easter 1980. Bob presents a show from a party full of kids from Latymer Upper School (boys) and Godolphin and Latymer School (girls). It's very noisy party packed with people taking A-Levels who are probably all responsible adults now! Helen from Twickenham is very nice to Bob Edwards. Names include George Wood, Bob and Rupe, Jane Susan Sarah and Cathy, The Hoary Scab, Bishop's in Rayners Lane, George Johnson, Mouse, Inge, St Paul's School, Andrew Simpson, Rosemary Kelly Shaun Kelly (Sean?), Andrew from Reynolds School, Renata, Sue Everett, Harrow Weald 6th Form College, Ian and and John from the 1979 - 1980 6th form  from the Salesian School in Chertsey, Julian Cole, Roy Masters, Niall Stoddart from St Clement Danes.

Marketing Today, Episode 86, from Monash University, Melbourne Australia. Featuring:This week's marketing news in brief;A chat with Julian Cole from The Population, on his efforts to hijack a Social Media campaign;Song of the week: 46bliss, "The Way You Are", from http://music.podshow.com/Our voice feedback number is +61 3 9903 1199.

Marketing Today, Episode 74, from Monash University, Melbourne Australia. Features:A Skype chat with Julian Cole, including issues such as:Viral "rockstars";The Aus Social Media Revolution;Company blogging (GM Fastlane and Gateway Credit Union).Song of the week: Dave Stewart and his Rock Fabulous Orchestra, "Lily Was Here", from http://music.podshow.com/You've got a voice on this podcast, too! Call +61 3 9903 1199 to contribute to the discussion.