Podcasts about exchangewire

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.  Content referenced during the discussion:  https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/  https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google's ad tech monopoly case in the US, Mark Zuckerberg's plans for Meta's AI app, and Google expanding access to conversational AI in Search. 

In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group's interest in ITV, publishers seeing referral traffic spike on Facebook and the platform's monetisation offerings, as well as TikTok's plans to enter the Japanese market. 

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing.  They examine the tech tariff exemptions introduced by Trump's administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta's antitrust trial in the US over its social media dominance. 

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine the latest with the TikTok US ban amidst Trump's tariffs, the impact ‘woke' marketing, and DeepSeek's current position in the global AI race. Hear more from Ci En Lee at ATS Singapore - tickets available now!

In this podcast special, ExchangeWire's head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving.  They expand on:  The recent shifts that have taken place in the agency landscape  How AI is shaping the agency model  How AI is aiding creativity  The rise of independent agencies  What independence means for R/GA and the wider industry 

In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3's Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.  

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing. They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.  They discuss TikTok Shop's huge sales increase in the US, Channel 4's plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed's plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps. 

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor's Eoin McGregor to discuss the opportunities for advertisers within the travel industry. 

In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.

So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech. Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media's challenges, and how the new proposition fits into the landscape The strength of European ad tech

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.  They discuss the Daily Mail's plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU. 

On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.  They look at Sky News' plan to overhaul its newsroom to create more premium paid content, OpenAI's claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen's decision to end its panel-only ratings which have measured TV for decades. 

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.  They look at Netflix's audience reach overtaking BBC1's for the first time, the popularity of Disney's streaming service's ad tier, and Meta's decision to terminate its diversity, equity, and inclusion (DEI) programmes. 

In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.  The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia, Philippines and Indonesia. • Download the report here. • More about Skeleton Key here. • Further reading here.

In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters' recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix's first time coverage of two NFL games on Christmas Day at the end of year year. 

On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.  Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/ 

On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. 

On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem. 

On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm's New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising. 

Tune in as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google's Chrome Privacy Sandbox and Apple vs the DMA.

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here. Hosted on Acast. See acast.com/privacy for more information.

In this MadTech Podcast episode, John Still is joined by Ciarán O'Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire's upcoming Industry Review report.

On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive

In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.

On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech. 

On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.  Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in:  https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24  https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24 

In this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner to discuss the ICO's recent study around the data compliance of the UK's top 100 websites

On this team episode of the MadTech Podcast, head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree.  Following our ATS London event this week, they look back at highlights from the day as well as discussing news stories regarding Google's ongoing ad stack trial and online finally overtaking TV news for the first time in the UK. 

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency.

In this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech. 

On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech. 

In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates. 

In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech. 

In this podcast special, ExchangeWire's CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association. 

In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.

In this MadTech Podcast special episode, ExchangeWire's COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation. 

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at  MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now.

In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space. 

In this episode of The MadTech Podcast, ExchangeWire's Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape. 

On today's episode of the MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing. 

On today's Daily: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill. Listen to ExchangeWire's latest Podcast Special with Publicis Media's Jane Holding here.

On today's MadTech Daily: OpenAI Announces New Model; Singaporean Writers Oppose Gov Plan to Train AI on Their Work, and Uber Buys Delivery Hero's foodpanda for $950m. Read more on ExchangeWire.com

On today's Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy. Read more on ExchangeWire.com

On today's Daily, Dot brings you news of TikTok's battle against the ban; DotDash Meredith's deal with OpenAI and broadcaster RTL posting 2.6% YoY revenue growth. Read more on ExchangeWire.com