Podcasts about exchangewire

In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.  In this podcast episode, Bean expands on:  - The current fragmentation of the TV landscape  - The biggest challenges advertisers are facing when it comes to fragmentation  - How advertisers can use fragmentation to their advantage 

In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.  They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.  If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets 

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism. 

In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.  Chloe expands on:  How attention is reshaping the advertising ecosystem  The main benefits for advertisers using attention as a metric for paid social  Some of the challenges advertisers are facing when it comes to attention in paid social  How attention within the paid social landscape might develop in the coming years 

In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.  They examine the surge we're seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.  They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month. 

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at OpenAI's decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising. 

On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: - How programmatic ad tech is evolving within audio according to listener habits - How brands can ensure brand safety and measurable impact across audio - The current and future relationship between creators, advertisers, and audio platforms

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.  They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants.  To hear more from Raj, join us at ATS Singapore - final tickets available now.

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company's latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.  They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms. 

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher's new content studio, announced at Advertising Week Europe on 2nd April.  Morley expands on:  The importance of engagement in today's landscape  The strategic vision behind the content studio's launch  The unique opportunities for brands offered by the studio  How publishers can leverage the studio's data and insights to shape content strategies for advertisers  How the studio ensures branded content delivers reach and resonance to audiences  

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries.  They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape. 

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of the ad tech job market  Advice for people trying to find their first job in ad tech  How candidates can make themselves stand out in the recruitment process  What the AdTech Connect initiative is bringing to the industry 

In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the growth of Amazon's retail media revenue, Nectar and OMG's expanded retail media partnership, and the near-doubling of referral traffic from ChatGPT to publishers.

In this MadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising.  They look at YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix which aim to make ad breaks look less like ad breaks, as well as dissecting a claim from Meta that AI is redefining advertising. 

In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.  Content referenced during the discussion:  https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/  https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ 

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google's ad tech monopoly case in the US, Mark Zuckerberg's plans for Meta's AI app, and Google expanding access to conversational AI in Search. 

In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group's interest in ITV, publishers seeing referral traffic spike on Facebook and the platform's monetisation offerings, as well as TikTok's plans to enter the Japanese market. 

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing.  They examine the tech tariff exemptions introduced by Trump's administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta's antitrust trial in the US over its social media dominance. 

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine the latest with the TikTok US ban amidst Trump's tariffs, the impact ‘woke' marketing, and DeepSeek's current position in the global AI race. Hear more from Ci En Lee at ATS Singapore - tickets available now!

In this podcast special, ExchangeWire's head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving.  They expand on:  The recent shifts that have taken place in the agency landscape  How AI is shaping the agency model  How AI is aiding creativity  The rise of independent agencies  What independence means for R/GA and the wider industry 

In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.  They discuss the launch of Scope3's Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.  

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing. They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.  They discuss TikTok Shop's huge sales increase in the US, Channel 4's plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed's plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps. 

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor's Eoin McGregor to discuss the opportunities for advertisers within the travel industry. 

In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.

So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech. Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media's challenges, and how the new proposition fits into the landscape The strength of European ad tech

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.  They discuss the Daily Mail's plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU. 

On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.  They look at Sky News' plan to overhaul its newsroom to create more premium paid content, OpenAI's claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen's decision to end its panel-only ratings which have measured TV for decades. 

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.  They look at Netflix's audience reach overtaking BBC1's for the first time, the popularity of Disney's streaming service's ad tier, and Meta's decision to terminate its diversity, equity, and inclusion (DEI) programmes. 

In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.  The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia, Philippines and Indonesia. • Download the report here. • More about Skeleton Key here. • Further reading here.

In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters' recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix's first time coverage of two NFL games on Christmas Day at the end of year year. 

On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.  Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/ 

On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. 

On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem. 

On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm's New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising. 

Tune in as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google's Chrome Privacy Sandbox and Apple vs the DMA.

In this MadTech Podcast episode, John Still is joined by Ciarán O'Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire's upcoming Industry Review report.

On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive

In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.

On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.