Podcasts about exchangewire

In this episode, Ant Hopper of the 99ers sits down with ExchangeWire's Rachel Smith and Grainne Reid to discuss the UK social media ban for under-16s, Google's AI search changes and the data landscape as Accenture buys Whalar

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.The first story this week is MENA becoming the world's fastest-growing digital advertising market. The team discuss the biggest categories in the region and their expectations for future growth. The second covers the CMA imposing new measures on Google search, and whether this affords publishers greater protection in the AI era.Finally, UK ad exports recorded a £19.4bn milestone in 2025. Is the UK proud enough of its advertising industry, and what's being done to further promote it?•••July 8th, Sands Expo & Convention Centre. ATS Singapore 2026. This year marks fifteen years of ExchangeWire bringing together the people who actually run this industry in APAC. We've got some great speakers lined up, including Index Exchange CEO Andrew Casale, on stage in conversation with Ciaran O'Kane.That's before you factor in the rest of the people on stage and in the room: senior buyers, sellers, traders, and decision-makers. This is where the industry figures out what it's going to do next, and you need to be in the room.Secure your ticket now → https://events.exchangewire.com/ATSSingapore2026 •••0:00 Introduction0:53 MENA digital advertising spend hits $8.185bn6:35 Maturity of MENA ecosystem vs. other markets9:05 CMA imposes conduct requirement on Google18:16 Is Google being made an example of?21:08 ATS Singapore 2026 speaker lineup22:58 UK ad exports hit £19.4bn

Is the industry sleepwalking into a creative quality crisis? Why are we still building retail media on first-wave infrastructure? Are marketers ready to adopt audio as a full funnel channel?This week, we're handing the mic over to our audience for another mailbag special. We've gathered burning questions from across the ad tech landscape and put them to our team, who'll dive in and answer as best they can… In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss generative AI content, retail media, and audio. The conversation explores if AI is doing more harm than good to public perceptions of advertising, the pace of retail media's evolution, and measurement challenges with audio channels.Thank you to DAIVID's Barney Worfolk-Smith, VML's Kiessé Lamour, and Audion's Kamel El Hadef for this month's questions!Got a burning question for the ExchangeWire team? Send your questions over to us and we'll answer in our next monthly mailbag special...0:00 Introduction0:47 Is the industry sleepwalking into a creative quality crisis?20:46 Why are we still building retail media on first-wave infrastructure?33:53 Are marketers ready to adopt audio as a full funnel channel?

In this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher traffic.TruTxt is FirstPartyStudio's first incubation supported by FirstPartyCapital. The AI-powered platform helps publishers grow international audiences, improve engagement, and increase revenue through real-time content translation, localisation, and advertising optimisation infrastructure.Dave and Nick discuss the challenges faced by the publishing industry and the global traffic dilemma. While digital publishers are attracting an increasingly global audience, non-local language traffic is often deprioritised. As content consumption shifts towards multimedia, translation and localisation will unlock more opportunities for publishers to regrow lost traffic and revenue.0:00 Introduction2:51 What are the challenges faced by publishers?6:38 Barriers to monetising international traffic9:03 Revenue and opportunities in content translation 15:32 Applications of content localisation in different sectors17:02 How is AI being used to scale technology?  20:33 AI translation in multimedia and video

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta's ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta's Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta's ad revenue projected to hit in 2026?

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.The first story this week is the four tech giants collectively earning over $100bn in ad revenue in Q1 of 2026, with Alphabet in the lead. The team discuss areas of growth for the walled gardens and the 'squeeze' of the open web. The second dives into generational differences in news consumption habits, and how news brands can turn that trust into value for advertisers and agency partners. Finally, Omnicom has been testing live media buys with AI agents, cutting out the ad tech middlemen. What does this mean for agencies, and how dramatically could it change the ad tech landscape?0:00 Introduction0:58 How much did Meta, Alphabet, Microsoft, and Amazon earn in ad revenue in Q1?9:45 How are different age groups accessing news?20:01 How is agentic media buying changing the ad tech landscape?

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree.Index Exchange has deployed the world's first containerised DSP on its new cloud infrastructure. The team discuss the technical side of Index Cloud and how it changes bid mechanics on the open web. The second story covers Meta's plans to extend its advertising offerings into CTV. Finally, they look into News UK's synthetic audience-planning tool, Times ExplorAItion, and the ways publishers are leveraging their first-party data to better target audiences.0:00 Introduction0:58 Bedrock Platform debuts first containerised DSP15:12 Meta looks to CTV to fuel advertising growth26:55 News UK launches tool with Times first-party data

What was the minimum spend commitment from advertisers on ChatGPT ads? Which marketing spend category was the standout performer in Q1 of 2026? What is the percentage of active social media users in the UK in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and head of content, John Still. They look into advertising on AI platforms, the latest IPA Bellwether Report, and the decline of social media use in the UK.---0:00 Introduction1:05 Price drops for ChatGPT ads9:51 IPA Bellwether Report: Q1 2026 marketing spend20:36 Active UK social media users decreasing

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content, John Still. They look into OpenAI's foray into media ownership, an AI-publishing crossover, and the streaming market.The first story this week is OpenAI's acquisition of the tech and business talk show, Technology Business Programming Network. The team discuss what this says about OpenAI's strategy, and what it means for TBPN. The second covers CNN International Commercial's move into agentic infrastructure, and the opportunities and pitfalls of agentic transactions. Finally, a court in Rome has ruled that Netflix's price increases between 2017-2024 were illegal. Will this case set a global precedent for the streaming giant?More industry insights & analysis at www.exchangewire.com0:00 Introduction1:00 OpenAI acquires TBPN14:46 CNNIC builds in-house agentic infrastructure28:19 Italian court rules Netflix price hikes illegal

How can the ad tech industry create impact without precision targeting? What is the credibility of LLM visibility tools, and what are the barriers and accuracy of data? How likely is agent-to-agent buying in the future?In this mailbag episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to answer our listeners' biggest questions about ad tech and media. They discuss the need to prove advertising value, the rise of generative engine optimisation, and how SSPs and DSPs are adapting for an AI agent-led environment.Thank you to Generation Media's Lauren Whyman, eight&four's Chloe Singleton, and Responsible Marketing Advisory's Emily Roberts for this month's questions! Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in our next monthly mailbag special... https://forms.zohopublic.com/lindsay11/form/MadTechPodcastYourQuestionsAnswered/formperma/xpD2uD_a2V5POYx47TrUnf3ZCERYN28c1w6aS5RsuEE0:00 Introduction1:00 How can the industry create impact without precise, laser focused targeting?2:26 Ciaran's chutney moment3:22 Back on schedule14:14 What is the credibility of tools that showcase LLM visibility information?33:02 How likely is agent to agent buying? What does the future of the ad tech industry look like?

At what figure did Axel Springer acquire the Telegraph? What percentage of ads served on ChatGPT were retail and grocery related? How many children are taking part in the UK's trial for a potential social media ban?In this quiz edition of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and John Still, head of content. They look into M&A in publishing, advertising in AI, and social media restrictions for under-16s.0:00 Introduction1:06 Axel Springer acquires the Telegraph11:31 ChatGPT's ads trial28:29 UK trials social media restrictions

*This podcast was recorded before recent events across the Middle East, and as such makes no mention of the geopolitical situation in the region.In this special episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by Rad Arekat, founder of the Middle East Social Media & Digital Association (MESMDA). They discuss the changes and opportunities in MENA's social media and digital industry, areas of growth and spend, and the vision for the association.

In this episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join head of marketing, Grainne Reid, to discuss the agentic commerce and streaming landscapes.They look into Meta's new shopping research tool and the conclusion to Netflix and Paramount's months-long battle to acquire Warner Bros Discovery.0:00 Introduction0:55 Meta tests AI shopping tool13:47 Netflix withdraws WBD bid

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and co-founder & advisor Ciaran O'Kane to discuss streaming, retail, and out-of-home.They look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart's AI-powered shopping assistant, Sparky.0:00 Introduction1:51 UK streamers face 'enhanced regulation'11:14 Rugby fans riled over in-game ads20:16 Walmart's AI boosts order value31:20 2025 out-of-home revenue

In our very first mailbag special, ExchangeWire's head of marketing Grainne Reid is joined by CEO Rachel Smith and John Still, head of content, to answer our listeners' biggest questions about ad tech and media.The team put on their media planning hats, debating where they would allocate spend across retail & commerce media, CTV, and out-of-home. They also discuss the strengths of independent agencies versus holdcos, and unpack the legal and regulatory battles shaping the industry, from antitrust trials to social media bans.0:00 Introduction1:27 Kerry asks: Media planning14:01 Steve asks: Agencies26:16 Paul asks: Investigations & policy moves

How many UK households have a Netflix subscription? What percentage of Meta's total revenue comes from scam ads? What was the smartphone usage rate in the UAE in 2025?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing Grainne Reid is joined by COO Lindsay Rowntree and John Still, head of content. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.0:00 Introduction1:14 SVOD subscription numbers13:28 Meta scam ads revenue21:15 Smartphone usage rates26:01 MENA focus

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.  They look into Amazon Ads' Model Context Protocol, OpenAI's minimum spend for ChatGPT advertising, and Google shutting down an initiative comparing YouTube viewing with traditional TV and streaming.0:00 Introduction1:27 Amazon unveils MCP12:15 OpenAI testing ChatGPT ads21:39 Google halts Kantar & Barb initiative 

“If you think about GAM's stranglehold, it's over the open web, and the open web is in decline, so they can make the argument that [they're] not really a monopoly.”In this episode of the MadTech podcast, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & advisor Ciaran O'Kane and head of content John Still to discuss the TV and video landscape, shifting consumer mindsets in e-commerce, and Google's legal battles.They look into the BBC's new partnership with YouTube, Temu catching up with Amazon in global cross-border e-commerce, 5 US publishers filing lawsuits against Google, and Google appealing the verdict in its search antitrust case.0:00 Introduction1:32 BBC and YouTube announce partnership10:52 E-commerce: Amazon & Temu20:57 5 US publishers file lawsuits against Google27:23 Google appeals US landmark antitrust ruling

In this episode of the MadTech podcast, ExchangeWire's head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree to discuss three major stories surrounding AI, consumer tech, and media power dynamics.They look into Google's new protocol for AI-driven commerce, Apple's decision to tap Google's Gemini for Siri, and Paramount's lawsuit following Warner Bros' rejection of its latest offer.0:00 Introduction0:56 Google announces Universal Commerce Protocol13:53 Apple strikes deal with Google to use Gemini19:50 Paramount sues Warner Bros over Netflix deal

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and COO Lindsay Rowntree for a quiz covering some of the biggest recent events in the ad tech industry. They look at ChatGPT, cookies, ad fraud, and the bidding war for WBD.

In this special episode of the MadTech podcast, ExchangeWire's head of content John Still is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O'Kane to share their big industry predictions for the year ahead. They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web. 0:00 Introduction 1:52 Rachel: “Publishers become brands, brands become publishers” 20:10 Lindsay: “Agencies” 29:54 Ciaran: “A reframing of ad tech”

In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O'Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.  They discuss Paramount's move to gazump Netflix's acquisition of Warner Bros Discovery, US backlash against the EU's fine on X, and the EU's investigation into Google's AI overviews.

In this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta's fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape. They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content's increasing popularity with older viewers.

In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry consolidation. They look at the OAAA's Programmatic OOH Transparency Pledge, the growth of the global out-of-home advertising market, and the European Commission's unconditional approval of the Omnicon-IPG acquisition.

The It's Always Media Thursday podcast returns for its 10th series, with guests Zuzanna Gierlinska and Fi Salmon. The podcast is an irreverent take on a week in digital media and marketing, hosted by NDA Editor-in-Chief Justin Pearse and Publisher Andy Oakes.To kickstart the news series we are joined by not only Fiona Salmon, MD, Mantis, in her guise as the newly-crowned Adtech Personality of the Year, awarded each year by Exchangewire, but also last year's winner Zuzanna Gierlinska, now Partner at our new Panel Power training scheme. In a rare Peppa Pig-free episode, we discuss what such an accolade really means in practice, and the importance of community in our industry, currently being borne out by the retail media sector. And Fiona provides fascinating insight into the changing focus of publishers she is witnessing as they continue revenue stream diversification. And on the day before NDA's Trinity Winter lunch, we discuss the vital role of industry events and, shameless plug here, our Panel Power training programme's mission to raise the quality bar of industry panels, for both audience and participant's company's ROI.

In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree.  They discuss Meta profiting from fraudulent ads on its platforms, TikTok's and Netflix's podcasting push, and transparency in CTV advertising.

In this special episode of the MadTech Podcast, ExchangeWire's head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US. They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.

In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech's anticompetitive practices, WPP's partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.

In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP). They discuss Apple's and Google's relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels.  They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They look into Google's strategic market status and the inclusion of AI search, TikTok's plans to cut 439 content moderation jobs in London, and Sharb Farjami's appointment at Reddit. They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.

In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape. The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.

In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still. They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.  They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.  (Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been confirmed.) 

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.  They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix's premium ad inventory to Amazon's DSP, Amazon Ads.  They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons' acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent. 

In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.  They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year's ATS London, which took place on Tuesday. 

In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation. Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.  In this podcast episode, Bean expands on:  - The current fragmentation of the TV landscape  - The biggest challenges advertisers are facing when it comes to fragmentation  - How advertisers can use fragmentation to their advantage 

In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.  They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.  They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.  If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets 

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism. 

In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.  Chloe expands on:  How attention is reshaping the advertising ecosystem  The main benefits for advertisers using attention as a metric for paid social  Some of the challenges advertisers are facing when it comes to attention in paid social  How attention within the paid social landscape might develop in the coming years 

In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.  They examine the surge we're seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.  They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month. 

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at OpenAI's decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising. 

On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: - How programmatic ad tech is evolving within audio according to listener habits - How brands can ensure brand safety and measurable impact across audio - The current and future relationship between creators, advertisers, and audio platforms

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.  They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US. 

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.  They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants.  To hear more from Raj, join us at ATS Singapore - final tickets available now.

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company's latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.  They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms.