Podcasts about dentsu aegis

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Best podcasts about dentsu aegis

Latest podcast episodes about dentsu aegis

TIME FOR A RESET
80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken

TIME FOR A RESET

Play Episode Listen Later Nov 12, 2024 45:15


“Every time you optimise for something, you're losing out somewhere else. If you're optimising for clicks, you're actually optimizing for people who click a lot. Is that what you really want?”  Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken CompanyIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Nick King connects with Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company. Patrick delves into the challenges of modern advertising, advocating for consumer-first, value-driven approaches over intrusive practices like pop-ups and autoplay videos. He discusses Heineken's strategy for balancing high-quality ad placements, the role of data in driving efficiency, and the importance of inclusivity in hiring. Patrick also shares his insights on AI's impact on marketing, the dynamics of in-house teams, and the value of compassionate leadership in fostering a creative and thriving environment.Here are some key talking points from the episode:Resetting the Marketing Industry: The Days of Intrusive Strategies are NumberedIndustry Responsibility in Digital AdvertisingThe importance of in Quality Content for modern advertisingImportance of Mentorship and Team DevelopmentMedia In-House Team DynamicsData Strategy and Consumer ExperienceThe Role of AI in MarketingCompassion in LeadershipPatrick Zinga is a marketer with over 12 years of experience working in top agencies and client-side roles. He has collaborated with leading companies like WPP, Dentsu Aegis, and Publicis across the FMCG, tech, finance, and travel industries. Patrick's expertise spans digital media, data-driven strategies, and cross-channel activations. With a focus on aligning audiences, data, and creative messaging, his skills include programmatic planning, analytics, audience segmentation, and dynamic creative optimisation, driving impactful marketing results for brand and direct response clients.Support the show

Sparkle and Thrive
E258|Surviving the setbacks of a rollercoaster career and breaking into broadcasting against the odds

Sparkle and Thrive

Play Episode Listen Later Nov 1, 2024 13:13


Imagine growing up on a council estate in Manchester, attending a school ranked one of the worst in the UK, with parents who fled their home country to build a new life. From this unlikely starting point, Claire Hoang was encouraged by a teacher to pursue her dream of working in TV, and against the odds, Claire worked her way up to a role as a social media specialist at ITV Studios via the BBC, Dentsu Aegis and Thomas Cook Airlines.She's here to share the rollercoaster ride that saw her face redundancies, contracts ending unexpectedly and taking time out for maternity leave. It's a story of how challenges can become opportunities and how a £40 face cream saved the day.Tune in to hear:[00:21] Dive into the twists and turns of Claire's rollercoaster career journey.[01:14] Discover how Claire pursued her dream career against the odd[02:15]  Claire's top strategies to stay prepared for unexpected redundancy.[04:52] Why hitting the restart button could be the best career move.[06:59] Hear the powerful takeaway that Claire carries with her.[08:20] The motto that keeps Claire driven and inspired every day.Hit play now and prepare to be inspired! ▶️▶️▶️Love our podcast?Leave a review and grab our Quick Start Podcast Guide.

Building Brand You
BBY The Bigger Game Series: Get, keep & grow brilliant people with Jo Taylor

Building Brand You

Play Episode Listen Later Aug 16, 2023 64:32


Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS You are you. If they don't want you, then they're not right for you. And they will never give you what you need. Don't think that it's about you. This is about them. Be humble and learn from the past. And, when something doesn't work, do the debriefing and all that wonderful unpacking.  Alone we go fast. Together we go far.  Failure teaches you something. It's not how you struggle, but how you recover from it. Stay in the moment and don't get too caught up in the future.     ABOUT OUR GUEST: For over 25 years Jo Taylor has been working in HR and management, starting her career at the BBC as a storyteller which gives her a unique insight into HR. Jo launched Let's Talk Talent, in 2015. And it continues to thrive and grow. Delivering a wide range of exciting projects for clients globally. Before starting Let's Talk Talent, she was Director of Talent & Resourcing at TalkTalk Group and has had senior roles at Dentsu Aegis, Channel 4 and HarperCollins UK. Let's Talk Talent is a Talent Management Consultancy based in the UK that helps our clients unlock the potential of their people.     CONNECT WITH JO TAYLOR: LinkedIn: https://www.linkedin.com/in/jotaylorc4/ https://www.linkedin.com/company/lets-talk-talent/ Twitter: https://twitter.com/jotalkstalent https://twitter.com/Lets_TalkTalent Instagram: https://www.instagram.com/jo.taylor.351/ https://www.instagram.com/lets_talktalent/ Let's Talk Talent: https://letstalktalent.co.uk/     ABOUT KYM HAMER: Kym Hamer is an international business coach, serial entrepreneur, and the creator of Building Brand You™, a methodology helping organisations, teams, and individuals to build visibility and reputational rigor as essential building blocks for delivering sustained business value.  In 2020, just one year after launching her business, she was nominated by Thinkers360, the world's first open platform for thought leaders, as one of the Top 100 Women in B2B Leadership influencers. In 2022 she was nominated for the second time as one of the Top 25 in Marketing and in 2023, she is one of the Top 20 Personal Branding Influencers globally. For 4 years running Kym has also been one of Thinkers360's Top 10 Thought Leaders in Entrepreneurship. Kym is the Founder & CEO of Artemis Futures International, a Founding Board Member of the Customer Experience & Service Association Middle East & Co-founder of CXSA Group Ltd. as well as Programme Faculty Lead with Homeward Bound Projects, a global initiative reaching 1.8 billion people that is equipping women in STEMM to lead and shape the future of our planet. In between all of these things, you'll find her curled up in a corner with her nose in a book.   Building Brand You™: REGISTER for our next Group Coaching Programme Increase Your Impact, starting on 29th August 2023 - https://tinyurl.com/IncreaseYourImpact JOIN the BBY Facebook Group - https://www.facebook.com/groups/buildingbrandyou SUBSCRIBE to the BBY Podcast - https://podfollow.com/building-brand-you/ SIGN UP to the Brand You: Unlocked! Newsletter -  https://bit.ly/brand-you-unlocked DOWNLOAD our 90 Books to Unlock Your Greatest Asset…YOU - http://bit.ly/3yRCEDF   CONNECT WITH KYM HAMER: LinkedIn - https://linkedin.com/in/kymhamer/ Instagram - https://www.instagram.com/kymhamerartemis/ Facebook - https://www.facebook.com/kymhamerartemis/ Schedule a Call - https://calendly.com/kymhamer/bbychat/   HOSTED BY: Kym Hamer   DISCLAIMER: The views, information, or opinions expressed during the Building Brand You™ podcast series are solely those of the individuals involved. They do not necessarily represent any other entities, agencies, organisations, or companies. Building Brand You™ is not responsible and does not verify for accuracy of any of the information contained in the podcast available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute legal advice or services.

Wealth and Wellbeing
From Zero to Hero: Alex Radford's Performance Marketing Secrets

Wealth and Wellbeing

Play Episode Listen Later Jun 15, 2023 64:50


In this episode of NZ Business Owners, host Ryan J Melton sits down with Alex Radford, an accomplished executive with extensive experience in digital marketing and advertising. With a strong background in strategy, transformation, programmatic advertising, and performance media, Alex has played a pivotal role in the growth and development of iProspect New Zealand and Amnet, Dentsu Aegis's Trading Desk. As the leader of a rapidly expanding team, Alex shares insights into his collaborative leadership style, navigating board-level stakeholders, and fostering the professional development of his team members. He emphasizes the importance of simplifying complex digital products and solutions to drive success in the fast-paced digital landscape. Join Ryan and Alex as they delve into the strategies behind iProspect's remarkable growth, transitioning from a three-person SEM team to becoming New Zealand's most recommended performance agency with a team of over 20 experts. Alex also highlights his role in shaping the strategic focus of key clients across the group, and his involvement as a founding member of DAN's Innovation Council, which aims to foster innovation within client relationships and internal processes throughout Australia and New Zealand. Whether you're a business owner, marketing professional, or simply curious about the ever-evolving world of digital marketing, this episode offers valuable insights from a seasoned industry leader. Tune in to gain practical knowledge and inspiration to drive your own digital transformation and performance marketing efforts. d3.co.nz

ACADEMIA DO AGRO
224: Oportunidades Disfarçadas no Agro

ACADEMIA DO AGRO

Play Episode Listen Later Nov 15, 2022 40:55


Olá pessoal, grato por estarem aqui conosco no podcast Academia do Agro,  Sou Waldir Franzini, apresentador que estará compartilhando boas dicas e depoimentos para todos aqueles que, de forma direta ou indireta, dedicam seus esforços e seus conhecimentos ao setor agropecuário, ao agronegócio que tanto nos orgulha e engrandece a sociedade brasileira, produzindo e oferecendo alimentos, energia e sustentabilidade ao mundo inteiro. Para você que anda preocupado, insatisfeito, perdido ou desanimado nestes tempos de tantos acontecimentos impactantes, hoje vamos tratar de um tema bastante inspirador que irá ajudá-los a encontrar uma oportunidade disfarçada para o seu negócio. Vamos conversar com Carlos Domingos, que é empresário, palestrante e publicitário. Com mais de 35 anos de atuação na comunicação para grandes marcas, tornou-se um dos criativos mais premiados do país. Unindo sua experiência de criativo, executivo e empreendedor, seu propósito maior é auxiliar pessoas e empresas a incorporarem a mentalidade de Oportunidades Disfarçadas, que há séculos vem impulsionando o mundo dos negócios. Há 20 anos ele vem se dedicando ao tema ``Oportunidades Disfarçadas ``.  Ele tem visto na prática como essa mentalidade é capaz de mudar histórias, carreiras e empresas.  Seus livros e palestras auxiliam executivos e empresários a  enxergarem os problemas de forma diferente: como fontes de aprendizado, conhecimento e inovação. Através de sua empresa, OD Brasil, eles têm contribuído para startups, empresas e organizações inovarem a partir de seus próprios desafios e dificuldades.  O negócio não é uma simples consultoria, mas sim Filosofia, pois consultoria quer resolver o seu problema. E eles querem transformá-lo em oportunidade.  De mudarem a história do produto, serviço, empresa ou segmento.  Seu maior propósito é transformar problemas em oportunidades. E, o Brasil, em um lugar melhor. Sua missão é pesquisar, difundir e aplicar cada vez mais a filosofia Oportunidades Disfarçadas, pois acredita que essa poderosa ideia secular merece ser passada adiante, para as novas gerações. https://linktr.ee/academiadoagro https://podfollow.com/academia-do-agro ................ Para assinar e ouvir o podcast: Spotify: https://spoti.fi/33WG1dw Deezer: https://bit.ly/2VOuubA Apple: https://apple.co/3oyQzax Google: https://bit.ly/3lWvpS7 Amazon: https://bit.ly/34xCWRe YouTube: https://bit.ly/3mZop7p ................ Participe da Academia: https://t.me/ADA_AcademiaDoAgro Links Citados no Episódio https://www.odbrasil.com.br/ https://veja.abril.com.br/paginas-amarelas/crise-global-vai-afetar-o-brasil-diz-economista-chefe-do-banco-mundial/ https://www.ignicaodigital.com.br/qual-diferenca-entre-ideia-e-oportunidade/ ------------------------------------Perfil do Entrevistado CARLOS DOMINGOS Creative Strategy | Advertising |Palestras Honors-Awards | Best ad in the world - Valisere | Double Effect | One of the most awarded copywriters of the Clube de Criação Prêmio Profissionais do Ano | Biggest outdoor in the world | Grand Prix de Criação do Prêmio Abril Publicações: Criação sem Pistolão | Oportunidades Disfarçadas | Carlos Domingos | Author/speaker Oportunidades Disfarçadas Founder of OD Brasil Comunicações | São Paulo Experiência OD Brasil Comunicações | Founder | September 2019 - Present (2 years 4 months) | São Paulo Area, Brazil OD Brasil auxilia startups, empresas e organizações a inovarem a partir de seus próprios desafios e dificuldades. Mcgarrybowen Brasil | President and CCO |January 2013 - August 2015 (2 years 8 months) | São Paulo Area, Brazil As the CEO of mcgarrybowen Brasil, I led the agency through 55% revenue growth between 2013 and 2015. Lupo, Intel, Embratur, Microsoft, AIG, Center Norte, Syngenta, and ESPM were some of the brands our team brought to mcgarrybowen during my tenure.  The agency's won the “Best Commercial of the 2014 World Cup,” awarded by Meio&Mensagem. The movie “Dance,” for Embratur, beat out competitors from Nike, Itaú, Coca-Cola, Skol, and many others. AGE. Comunicações | Founder and CCO | January 2000 - December 2012 (13 years) | São Paulo Area, Brazil Founded in 2000, it was among the five most sought after in Brazil (according to Grupo Consultores's research). Some clients: Nik| e, Sony, Dell, Pão de Açucar, Bradesco, adidas, PwC, Mattel, Disney. In 2008, it was sold to Dentsu Aegis, the fourth largest media and communication company in the world. In 2014, AGE was chosen by Gordon Bowen himself, an international publicity legend, to represent his creative label in Brazil, winning out over many other excellent agencies. DM9DDB | Copywriter and CCO | March 1994 - June 1999 (5 years 4 months) | São Paulo Area, Brazil While I was Chief Creative Officer for DM9DDB, the agency was chosen as the Agency of the Year at Cannes for two consecutive years: 1998 and 1999. | W/Brasil Publicidade | Copywriter | January 1993 - December 1993 (1 year) | São Paulo Area, Brazil As a creative I have been awarded numerous national and international prizes. | Education | Escola Superior de Propaganda e Marketing | Bachelor's degree, Marketing | Imperial College Business School | Continuing Education, Strategic Innovation - Creating Sustainable | Growth · (2017 - 2017) https://podfollow.com/academia-do-agro INTERAJA COM CARLOS DOMINGOS www.linkedin.com/in/domingoscarlos www.exame.abril.com.br/blog/oportunidades-disfarcadas Celular / Whatsapp: 011 9 9990 8900 Email: carlos.domingos@odbrasil.com.br INTERAJA COM  ACADEMIA DO AGRO LinkedIn: https://www.linkedin.com/in/waldir.franzini Instagram:- www.instagram.com/academiadoagro Twitter: @academiadoagro Telegram: @academiadoagro Facebook: /academiadoagro Celular-Whatsapp: 062 9 9700 7049 E-mail: podcast.academiadoagro@gmail.com ACOMPANHE A REDE AGROCAST https://www.redeagrocast.com.br/ Somos da Agrocast. A primeira rede de podcasts do agronegócio brasileiro e tem o objetivo de aumentar o consumo da mídia pelo setor, bem como estimular a criação de novos podcasts do agro. Rede Agrocast: @redeagrocast Academia do Agro: @academiadoagro Agro Resenha: @agroresenha Bendito Agro: @benditoagro Bug Bites: @bugbitespodcast Cachaça, Prosa & Viola :@cpvpodcast Esalqast: @esalqast Mundo Agro Podcast: @mundoagropodcast Notícias do Front: @noticias_do_front Papo Agro: @papoagropodcast Rumen Cast: @rumencast Apoio: W.Franzini - Gestão do Agronegócio ME Ficha Técnica: Produção: Waldir Franzini Edição/masterização - A Fabrica de Podcast - https://www.afabricadepodcast.com.br/ Musica: CC BY  - CC BY SA http://creativecommons.org/licenses/by/3.0/us/Se você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para podcast.academiadoagro@gmail.com  | waldir.franzini@gmail.com | Whatsapp: 062 99700-7049

Agrocast
Oportunidades Disfarçadas no Agro

Agrocast

Play Episode Listen Later Nov 15, 2022 40:55


Olá pessoal, grato por estarem aqui conosco no podcast Academia do Agro,  Sou Waldir Franzini, apresentador que estará compartilhando boas dicas e depoimentos para todos aqueles que, de forma direta ou indireta, dedicam seus esforços e seus conhecimentos ao setor agropecuário, ao agronegócio que tanto nos orgulha e engrandece a sociedade brasileira, produzindo e oferecendo alimentos, energia e sustentabilidade ao mundo inteiro. Para você que anda preocupado, insatisfeito, perdido ou desanimado nestes tempos de tantos acontecimentos impactantes, hoje vamos tratar de um tema bastante inspirador que irá ajudá-los a encontrar uma oportunidade disfarçada para o seu negócio. Vamos conversar com Carlos Domingos, que é empresário, palestrante e publicitário. Com mais de 35 anos de atuação na comunicação para grandes marcas, tornou-se um dos criativos mais premiados do país. Unindo sua experiência de criativo, executivo e empreendedor, seu propósito maior é auxiliar pessoas e empresas a incorporarem a mentalidade de Oportunidades Disfarçadas, que há séculos vem impulsionando o mundo dos negócios. Há 20 anos ele vem se dedicando ao tema ``Oportunidades Disfarçadas ``.  Ele tem visto na prática como essa mentalidade é capaz de mudar histórias, carreiras e empresas.  Seus livros e palestras auxiliam executivos e empresários a  enxergarem os problemas de forma diferente: como fontes de aprendizado, conhecimento e inovação. Através de sua empresa, OD Brasil, eles têm contribuído para startups, empresas e organizações inovarem a partir de seus próprios desafios e dificuldades.  O negócio não é uma simples consultoria, mas sim Filosofia, pois consultoria quer resolver o seu problema. E eles querem transformá-lo em oportunidade.  De mudarem a história do produto, serviço, empresa ou segmento.  Seu maior propósito é transformar problemas em oportunidades. E, o Brasil, em um lugar melhor. Sua missão é pesquisar, difundir e aplicar cada vez mais a filosofia Oportunidades Disfarçadas, pois acredita que essa poderosa ideia secular merece ser passada adiante, para as novas gerações. https://linktr.ee/academiadoagro https://podfollow.com/academia-do-agro ................ Para assinar e ouvir o podcast: Spotify: https://spoti.fi/33WG1dw Deezer: https://bit.ly/2VOuubA Apple: https://apple.co/3oyQzax Google: https://bit.ly/3lWvpS7 Amazon: https://bit.ly/34xCWRe YouTube: https://bit.ly/3mZop7p ................ Participe da Academia: https://t.me/ADA_AcademiaDoAgro Links Citados no Episódio https://www.odbrasil.com.br/ https://veja.abril.com.br/paginas-amarelas/crise-global-vai-afetar-o-brasil-diz-economista-chefe-do-banco-mundial/ https://www.ignicaodigital.com.br/qual-diferenca-entre-ideia-e-oportunidade/ ------------------------------------Perfil do Entrevistado CARLOS DOMINGOS Creative Strategy | Advertising |Palestras Honors-Awards | Best ad in the world - Valisere | Double Effect | One of the most awarded copywriters of the Clube de Criação Prêmio Profissionais do Ano | Biggest outdoor in the world | Grand Prix de Criação do Prêmio Abril Publicações: Criação sem Pistolão | Oportunidades Disfarçadas | Carlos Domingos | Author/speaker Oportunidades Disfarçadas Founder of OD Brasil Comunicações | São Paulo Experiência OD Brasil Comunicações | Founder | September 2019 - Present (2 years 4 months) | São Paulo Area, Brazil OD Brasil auxilia startups, empresas e organizações a inovarem a partir de seus próprios desafios e dificuldades. Mcgarrybowen Brasil | President and CCO |January 2013 - August 2015 (2 years 8 months) | São Paulo Area, Brazil As the CEO of mcgarrybowen Brasil, I led the agency through 55% revenue growth between 2013 and 2015. Lupo, Intel, Embratur, Microsoft, AIG, Center Norte, Syngenta, and ESPM were some of the brands our team brought to mcgarrybowen during my tenure.  The agency's won the “Best Commercial of the 2014 World Cup,” awarded by Meio&Mensagem. The movie “Dance,” for Embratur, beat out competitors from Nike, Itaú, Coca-Cola, Skol, and many others. AGE. Comunicações | Founder and CCO | January 2000 - December 2012 (13 years) | São Paulo Area, Brazil Founded in 2000, it was among the five most sought after in Brazil (according to Grupo Consultores's research). Some clients: Nik| e, Sony, Dell, Pão de Açucar, Bradesco, adidas, PwC, Mattel, Disney. In 2008, it was sold to Dentsu Aegis, the fourth largest media and communication company in the world. In 2014, AGE was chosen by Gordon Bowen himself, an international publicity legend, to represent his creative label in Brazil, winning out over many other excellent agencies. DM9DDB | Copywriter and CCO | March 1994 - June 1999 (5 years 4 months) | São Paulo Area, Brazil While I was Chief Creative Officer for DM9DDB, the agency was chosen as the Agency of the Year at Cannes for two consecutive years: 1998 and 1999. | W/Brasil Publicidade | Copywriter | January 1993 - December 1993 (1 year) | São Paulo Area, Brazil As a creative I have been awarded numerous national and international prizes. | Education | Escola Superior de Propaganda e Marketing | Bachelor's degree, Marketing | Imperial College Business School | Continuing Education, Strategic Innovation - Creating Sustainable | Growth · (2017 - 2017) https://podfollow.com/academia-do-agro INTERAJA COM CARLOS DOMINGOS www.linkedin.com/in/domingoscarlos www.exame.abril.com.br/blog/oportunidades-disfarcadas Celular / Whatsapp: 011 9 9990 8900 Email: carlos.domingos@odbrasil.com.br INTERAJA COM  ACADEMIA DO AGRO LinkedIn: https://www.linkedin.com/in/waldir.franzini Instagram:- www.instagram.com/academiadoagro Twitter: @academiadoagro Telegram: @academiadoagro Facebook: /academiadoagro Celular-Whatsapp: 062 9 9700 7049 E-mail: podcast.academiadoagro@gmail.com ACOMPANHE A REDE AGROCAST https://www.redeagrocast.com.br/ Somos da Agrocast. A primeira rede de podcasts do agronegócio brasileiro e tem o objetivo de aumentar o consumo da mídia pelo setor, bem como estimular a criação de novos podcasts do agro. Rede Agrocast: @redeagrocast Academia do Agro: @academiadoagro Agro Resenha: @agroresenha Bendito Agro: @benditoagro Bug Bites: @bugbitespodcast Cachaça, Prosa & Viola :@cpvpodcast Esalqast: @esalqast Mundo Agro Podcast: @mundoagropodcast Notícias do Front: @noticias_do_front Papo Agro: @papoagropodcast Rumen Cast: @rumencast Apoio: W.Franzini - Gestão do Agronegócio ME Ficha Técnica: Produção: Waldir Franzini Edição/masterização - A Fabrica de Podcast - https://www.afabricadepodcast.com.br/ Musica: CC BY  - CC BY SA http://creativecommons.org/licenses/by/3.0/us/Se você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para podcast.academiadoagro@gmail.com  | waldir.franzini@gmail.com | Whatsapp: 062 99700-7049

Meta Talkz
How Women Are The Future of Web3 | Ep. 31 with Lauren Ingram

Meta Talkz

Play Episode Listen Later Sep 29, 2022 24:26


Meta Talkz is Powered by IBH Media - If you are a tech company and you need media coverage go to ibhmedia.co I'm Lauren Ingram. I help agencies and brands to win in Web3, and I love helping women seize the amazing opportunities in Web3 and all things metaverse. I'm a marketing & communications expert with 11 years of experience, and I'm passionate about the intersection of creativity, technology, and inclusion.  I led Facebook's women's program #SheMeansBusiness for EMEA in the Global Business Marketing Team and I'm a passionate D&I supporter driving equality and equity in the world of work. I'm also a community builder. In early 2017 I launched Power Suit Social in my spare time, a creative community that aims to keep creativity commercially viable. In 2018 I became a podcaster too, launching Power Suit Podcast. In early 2022 while on maternity leave I brought together my love for tech and community by launching Women of Web3, connecting women in the next iteration of the internet. I'm also a mentor for SheSays (the creative network that advances women in digital), an active member of the DevelopHer community for women in tech, and I was a mentor for ONE, the gender equality network at Dentsu Aegis Network. I was nominated in 2017 to participate in the Women in Leadership training scheme at Dentsu Aegis.   Also, check out Meta Talkz for future and past guests.

Inside Marketing
Ep. 69 Where do you get your News

Inside Marketing

Play Episode Listen Later Apr 22, 2022 50:28


Ep. 69 Where do you get your News by Dentsu Aegis & Irish Times Media Solutions

The Voice of Retail
The Long View on Retail Transformation with CSC CEO Justin Yoshimura:Best of Conversations with CommerceNext #podcast

The Voice of Retail

Play Episode Listen Later Mar 14, 2022 37:54


Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.I am delighted to share an entire episode from the second season of my Conversations with CommerceNext podcast featuring an interview with the founder and CEO of CSC Generation, Justin Yoshimura.Justin and the team have mastered the art of transforming challenged retail brands on the verge of liquidation into high-performance, 'digital-first' operations.By using their fine-tuned omnichannel technology platform, CSC Generation has a data-driven recipe for retail operations, which is undoubtedly the driving force behind its rapid expansion.Listen in now as my co-host Scott Silverman, and I sit down with Justin, who pops open the hood and shares with us how his youth shaped his approach to business as well as the inner workings of CSC's success. Together, we talk about the business of retail acquisition, entrepreneurial grit and how to prioritize company culture when scaling up your business.Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone! About JustinI am currently the Founder, Chairman, and CEO of CSC Generation Holdings, one of the dime a dozen "unicorn" start-ups.*After being told that nobody would ever hire me, I quit the bureaucracy and negativity of Palos Verdes High School to start a marketplace for unlocked cell phones, which was acquired by a family office when I was 19 years old. More recently, I founded 500friends, the leading loyalty and retention marketing platform for retailers, which merged with Merkle in 2014, and was eventually acquired by Dentsu Aegis in 2016.I also invest between $50k and $1M in interesting companies run by interesting people, eg:*Consumer Internet Companies (excluding social networking): Hipmunk (seed, acquired by Concur), Dropoff (seed), Next Force Technology (seed), Dave (seed), Macro Ventures (seed), Imperfect Produce (seed), Flowclub (seed), Network Eyecare (seed)*SaaS/b2b Companies: Firebase (seed - acquired by GOOG), Zencoder (seed - acquired by BCOV), BounceX (seed, co-lead Series A), Mux (seed), BigFinite (seed).*Funds: Bling Capital, Ovo Fund, Luma Capital Partners, Dundee Venture Capital, Crown Capital Management.Besides business and things I shouldn't be discussing on LinkedIn, I love animals, especially dogs, (many) cats (but especially Persian and Himalayan breeds), dolphins, whales, capybaras, platypus, manatees and turtles. Despite this, I am not a vegetarian, primarily because I lack self discipline. However, I do want to clarify that I do not eat any of the animals listed above, and would judge you for doing so, especially considering the prevalent belief that eating wild animals purchased at "Wet Markets" is what caused COVID (https://wildaid.org/protectwildlife/)I've also been included in vanity lists such as the Forbes 30 under 30, Inc 500, AlwaysOn top 100, DM News 40 under 40, etc, but thankfully, I stopped advertising this in my LinkedIn headline when I was 19 after realizing I was being a DB. For a formal bio, please go here -https://en.wikipedia.org/wiki/Justin_YoshimuraABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Conversations with CommerceNext
The Long View on Retail Transformation with CSC CEO Justin Yoshimura

Conversations with CommerceNext

Play Episode Listen Later Feb 2, 2022 37:17


Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.CSC Generation has mastered the craft of transforming challenged retail brands at the brink of liquidation into high performance, ‘digital-first' operations.By using their fine-tuned omni-channel technology platform, CSC Generation has a data-driven recipe for retail operations which is undoubtedly the driving force behind the company's rapid expansion.Today on Conversations with CommerceNext, my co-host Scott Silverman and I sit down with the founder and CEO behind it all - Justin Yoshimura. Justin opens the hood and shares with us how his youth shaped his approach to business as well as the inner workings of CSC's success. Together, we talk about the business of retail acquisition, entrepreneurial grit and how to prioritize company culture when scaling up your business.Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.comAboutI am currently the Founder, Chairman, and CEO of CSC Generation Holdings, one of the dime a dozen "unicorn" start-ups.*After being told that nobody would ever hire me, I quit the bureaucracy and negativity of Palos Verdes High School to start a marketplace for unlocked cell phones, which was acquired by a family office when I was 19 years old. More recently, I founded 500friends, the leading loyalty and retention marketing platform for retailers, which merged with Merkle in 2014, and was eventually acquired by Dentsu Aegis in 2016.I also invest between $50k and $1M in interesting companies run by interesting people, eg:*Consumer Internet Companies (excluding social networking): Hipmunk (seed, acquired by Concur), Dropoff (seed), Next Force Technology (seed), Dave (seed), Macro Ventures (seed), Imperfect Produce (seed), Flowclub (seed), Network Eyecare (seed)*SaaS/b2b Companies: Firebase (seed - acquired by GOOG), Zencoder (seed - acquired by BCOV), BounceX (seed, co-lead Series A), Mux (seed), BigFinite (seed).*Funds: Bling Capital, Ovo Fund, Luma Capital Partners, Dundee Venture Capital, Crown Capital Management.Besides business and things I shouldn't be discussing on LinkedIn, I love animals, especially dogs, (many) cats (but especially Persian and Himalayan breeds), dolphins, whales, capybaras, platypus, manatees and turtles. Despite this, I am not a vegetarian, primarily because I lack self discipline. However, I do want to clarify that I do not eat any of the animals listed above, and would judge you for doing so, especially considering the prevalent belief that eating wild animals purchased at "Wet Markets" is what caused COVID (https://wildaid.org/protectwildlife/)I've also been included in vanity lists such as the Forbes 30 under 30, Inc 500, AlwaysOn top 100, DM News 40 under 40, etc, but thankfully, I stopped advertising this in my LinkedIn headline when I was 19 after realizing I was being a DB. For a formal bio, please go here -https://en.wikipedia.org/wiki/Justin_YoshimuraABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Planet Driven Brands
Episode 42: Euan Jarvie, EMEA President @ IRI Worldwide

Planet Driven Brands

Play Episode Listen Later Oct 21, 2021 14:31


Planet Driven Brands Podcast Euan Jarvie. At the time of recording Euan was the CEO, UK & Ireland at Advertising giant Dentsu Aegis. Euan is passionate about the societal and cultural shift that is required for change and he explains the Black Lives Matter effect on the public opinion - "intolerant of intolerance" With over 30 years experience leading client service agencies, Euan's insight is crucial as the industry goes through change. Here is his story; whereby he has travelled from being the 'token jock' to learning about 'real' prejudice from his own mentor, "a black lady from SE London" These experiences have helped form strong opinions on how advertising tackles its own problems of prejudice and (lack of) diversity. In doing so he projects his own mantra - #Contribution-not-commnetary. He wants clients to 'stop talking about doing good, but not doing better' and warns that competition and commercialism in contracts is actually holding back evolution and progress in achieving sustainable goals. His family and many colleagues have played an important part in his story and as he says: "You're only here for a short period of time. Be that in a career or in life in total and therefore your only real responsibility is not to muck it up for the people coming after you!" Here, in Planet Driven Brands Podcast Euan Jarvie shares some powerful thoughts as to how we can guard against doing just that! If you'd like to meet Euan digitally here is his LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. Brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It's our small contribution. If you enjoyed this please do tell someone! If you'd like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let's find out. If you'd like to come on the show, I'd love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here's the LinkedIn profile! Here's the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Euan Jarvie.

GYDA Initiative
GYDA Talks - Adam Graham - Gray Matters

GYDA Initiative

Play Episode Listen Later Aug 25, 2021 11:36


In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He's experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.Robert and Adam discuss:Commoditisation of offerWhat's changed and what works post Covid?Quick wins or sustainable bizdev?How do you attract new business?What are people doing wrong?What is the secret sauce? Is there one? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

A Quest for Well-Being
Reset, Redefine, And Flourish

A Quest for Well-Being

Play Episode Listen Later Jun 5, 2021 41:47


— “It's okay to get divorced. Divorce is evolution not failure. There are ways to compassionately, gracefully, gently and lovingly separate.” Valeria Teles interviews Bianca Best — the author of “Flourish: Redefine success and create more time, energy, impact and happiness.” Bianca Best is an author, award-winning advertising executive, entrepreneur, mother of four, Global Managing Director, leadership coach and founder of the transformational six step ESCAPE™ program which empowers individuals to redefine success and create more time, energy, impact and joy.  Launching a tech business in 2004, Bianca built The Bespoke Gift Company, a pioneering personalized gift platform. After an exhilarating decade learning that with the right focus, energy and vision anything is possible, Bianca joined Dentsu Aegis to run global advertising accounts where she won the IPA & Campaign's 2016 Woman of Tomorrow accolade. She currently thrives within WPP leading a third millennium consultancy for MediaCom partnering with global brands such as Mars, Coca-Cola, Sony and Uber to accelerate digital transformation agendas amidst the volatility of ever undulating economic and modern marketing landscapes. Bianca describes her CV as a chronology of passions explored and through her private business, Flourish, is on a mission to heal the world's burnout epidemic by empowering individuals and companies to thrive. Through six powerful pillars the science-based ESCAPE™ program halts passivity to life's buffeting whirlwind heralding mental and physical wellbeing. She energizes, teaches and motivates ambitious individuals to maximize their impact without burnout by offering coaching/mentoring, delivering keynotes and hosting workshops for large corporates such as Amazon, Snapchat and WPP. To learn more about Bianca Best and her work, please visit: https://www.biancabest.com/ — This podcast is a quest for well-being, a quest for a meaningful life through the exploration of fundamental truths, enlightening ideas, insights on physical, mental, and spiritual health. The inspiration is Love. The aspiration is to awaken new ways of thinking that can lead us to a new way of being, being well. 

INSIDE Sports Business
#49. Juan Porcar (RPM-MKTG)

INSIDE Sports Business

Play Episode Listen Later Dec 2, 2020 46:33


Entrevista con Juan Porcar, presidente de la empresa RPM-MKTG, agencia especializada en la organización de eventos deportivos de la talla de la Maratón de Barcelona, Titan Desert o el Trial Indoor Solo Moto. Desde 2016 RPM está integrada en la multinacional japonesa Dentsu Aegis. En el Canal de Youtube Sports&Life puedes ver la entrevista con JUAN PORCAR y todo el contenido de Sports&Life. ¡SUBSCRÍBETE! En la ZONA VALUE CLUB hablamos con Lorenzo Serratosa sobre DEEP MIND, la empresa de Inteligencia Artificial de Google. Contacto y feedback: inside@sportsandlife.com Un Podcast de Sports&Life.

Inside Marketing
Ep. 31 - Youth Marketing

Inside Marketing

Play Episode Listen Later Oct 16, 2020 40:54


Olwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland form Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the current climate.

La Minute Crooner Attitude
Yannick Jadot, un fan de Western, à cheval dans la prairie

La Minute Crooner Attitude

Play Episode Listen Later Sep 10, 2020 5:15


Il est l'homme fort des verts, il est aussi le frère de son frère, Thierry Jadot,  Président en partance de la société de communication Dentsu Aegis, ex Carat, que je remercie pour la mise en relation, car nous aimerions faire avec Yannick Jadot, une émission « Crooner And Friends » émaillée chaque jour de la semaine, d'une chanson de Western choisie par Yannick Jadot, car Yannick Jadot, l'écologiste a un petit faible délicieux : il est fan de westerns américains et italiens...

Inside Marketing
Ep. 29 - Rethinking Display

Inside Marketing

Play Episode Listen Later Sep 4, 2020 37:17


Meabh Connellan, Group Strategy Director for Dentsu Aegis discusses how digital display can and will still be effective when addressing specific users even after the death of cookies.

IAB.THERE
Dentsu Aegis Network's Brian Monahan: From Media Planning to Audience Planning

IAB.THERE

Play Episode Listen Later Aug 31, 2020 31:18


Dentsu Aegis Network's Brian Monahan and IAB's Brad Berens discuss evolving from media planning to audience planning. See acast.com/privacy for privacy and opt-out information.

Hypercroissance
Ep.41 - Guillaume Bouchard - Comment Vendre son entreprise sous forme de "earn out"

Hypercroissance

Play Episode Listen Later Aug 31, 2020 56:29


Acheter une organisation en gardant en place les propriétaires existants, est quelque chose de très fréquent dans les transactions pour les entreprises en prestation de service. Les acquéreurs vont donner un objectif spécifique à atteindre aux actionnaires achetés et si ces dits objectifs sont atteints, la valeur de l'acquisition sera plus élevée. D'un autre côté, si l'entrepreneur en place décide de lever le pied et n'atteint pas ses objectifs, il risque de passer à côté de beaucoup d'argent. Ce type de transaction communément appelée "earn out" est le sujet de la discussion aujourd'hui avec mon invité Guillaume Bouchard. Guillaume, qui a vendu son organisation NVI en 2013 au groupe Dentsu Aegis, est resté 5 ans dans l'organisation après avoir été acheté. On discute donc ensemble de la dynamique qui s'installe dans la tête d'un entrepreneur qui reste dans l'entreprise après avoir été acheté. Également, Dentsu Aegis est l'entreprise qui possède Iprospect canada, organisation qu'on fait mention tout au long de l'entrevue. Un podcast de J7 Media : https://www.j7media.com/fr/ PS : Vous connaissez quelqu’un qui pourrait être sur notre podcast? On vous invite à nous écrire au email suivant : agagne@j7media.com. Ça nous fera un plaisir de discuter avec vous!

Inside Marketing
Ep. 28 - Creative Intelligence

Inside Marketing

Play Episode Listen Later Aug 20, 2020 26:05


Dave Lenny, Head of New Product at Dentsu Aegis discusses the importance of creative intelligence for brands and how ad tech has evolved to deliver a more holistic approach for campaigns.

BAT Community Podcast
Ep. 53: Brave Firewall + VPN (iOS), free Brave & Dentsu Aegis webinar, Interview w/ TAP Network CEO

BAT Community Podcast

Play Episode Listen Later Aug 5, 2020 63:46


The Weekly BAT + Podcast Ep. 53 — Introducing the new Brave Firewall + VPN for iOS (powered by Guardian), “Future-Proof Your Marketing” w/ Brave & Dentsu (video), Interview w/ Lin Dai, CEO of TAP Network (Brave partner). https://blog.batcommunity.org

About Us
Episode 5 with Scott Sallee

About Us

Play Episode Listen Later Jul 16, 2020 65:16


This month I sat down with another former colleague Scott Sallee. He is the Social Impact Manager for the UK at Dentsu Aegis and he dedicates his time to equipping the next generation of talent with the skills they will need to thrive in the digital economy, creating more diversified leadership, and transforming the role of brands in society. We chatted about his career path which covered Paris, Evian, and London as well as a spell in California as well as the mental health challenges he has faced and overcome. It's not always easy so thanks again, Scott. You're an inspiration! He co-Chairs the Wellbeing Committee, is on the Steerco of &Proud, leads the all-company Meditation Mondays, is a board member of the IPA's Creative Pioneers, and is an ambassador for NABS, the industry's wellbeing charity partner. A truly amazing story and an inspiration - I hope you enjoy it!

About Us
Episode 4 with Elekia Akhuetie

About Us

Play Episode Listen Later Jun 11, 2020 60:18


This month I sat down with a former colleague and my friend, Elekia. She is an Account Director at gyro, a B2B advertising agency that is part of the Dentsu Aegis Network. She currently works on a large tech account within the media team. She is also co-founder and chair of Represent, a network for Dentsu Aegis employees that are from underrepresented backgrounds as well as creating inclusive spaces for allies to have a welcoming place within the business to listen, learn and share experiences to drive positive change. Their mission is for DAN to be a welcoming workplace for the community and a driving force for a culturally progressive & diverse advertising industry. We touch on Elekia's career so far in media and advertising - but more importantly discussed in-depth, racism at work, and the so-called, banter culture some places of work have. Being a black woman she's had to face both racism and issues surrounding gender inequality within the workplace which were really difficult to talk about so I wanted to say thank you to her for being so open.

IAB.THERE
Amplifi US | Dentsu Aegis Network's Mike Law on the Impact of COVID-19 on Ad Spend: Buy-Side Trends

IAB.THERE

Play Episode Listen Later Jun 3, 2020 33:51


What are buy-side professionals saying now about the impact of COVID-19 on ad spend and messaging strategies? IAB’s Sue Hogan and Amplifi’s Mike Law walk through new findings and trends from the most recent survey of advertisers and agency buyers. See acast.com/privacy for privacy and opt-out information.

Simply Feedback
3. HR Detox - Caroline Vanovermeire

Simply Feedback

Play Episode Listen Later Apr 16, 2020 25:16 Transcription Available


In this episode, we speak with Caroline Vanovermeire, EMEA Director for Talent Leadership and OD at Dentsu Aegis and Founder of Effra Consult. She's a trained psychologist and coach who is passionate about people and helping employees stay on top of their game. She talks about how she balances work and family life and especially how businesses would really flourish from doing an HR detox.For more info regarding feedback and how you can develop yourself or your team, email contact@learningbridge.com.Brought to you by the LearningBridge Team

Happy Work
Le Happy Work vu par Thierry Jadot, CEO Dentsu-Aegis

Happy Work

Play Episode Listen Later Feb 20, 2020 14:11


Cet épisode est un petit peu particulier puisque que, chaque mois, à partir de cet épisode, j’aurais un invité de marque qui va partager sa vision du monde de l’entreprise et du bien-être au travail. Pour cette première, j’ai choisi d’échanger avec l’un des patron les plus significatif du monde des médias, Thierry Jadot CEO de Dentsu Aegis (France, Mena, Turquie), filiale du groupe japonais Dentsu, 4ième groupe de communication mondial. Il nous parle de sa vision de l'entreprise, de management et de bien-être au travail.J'ai choisi Thierry Jadot pour la vision qu'il a de l'entreprise, mais surtout pour le regard qu'il porte sur son rôle de manager et, croyez-moi, c'est exemplaire ! Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Hans-Petter og Co
Dette blir de viktigste trendene som vil påvirke markedsføring og kommunikasjon i 2020 - S3E87

Hans-Petter og Co

Play Episode Listen Later Feb 1, 2020 51:03


Toppsjefen i Dentsu Aegis og en av Norges fremste trendanalytikere, Paal Fure og jeg diskuterer de viktigste trendene innen markedsføring, kommunikasjon og forbrukeratferd for 2020. En tungvekter innen markedsføringI begynnelsen av 2019 var Paal og jeg gjester hos God Morgen Norge, for å snakke om trender for 2019. En av trendene vi snakket om da, var overgangen fra å kjøpe til å leie, men ikke minst abonnere på produkter og tjenester. Foruten den økende abonnements-trenden spådde vi mindre deling i sosiale medier, økt økt bruk av kunstig intelligens og grønnere teknologi. I tillegg trodde og håpet vi at vi kom til å få mer smart og nyttig bruk av smarthøyttalere og at man ikke fikk innvilget lån fordi man hadde får dårlig «karmakonto».Vi tar et raskt tilbakeblikk på hvordan det gikk i 2019, og hvilke trender som vil være de viktigste for 2020.Dentsu AegisDentsu Aegis Network er den ørste globale markedsføringsgruppen skapt for den digitale økonomien. Selskapet drives av en ambisjon om å skape bærekraftig vekst for merkevarer og bedrifter. Paal Fure er CEO i Dentsu Aegis Network Norge, og har det overordnede ansvaret for forretningsutvikling, oppkjøp og nordiske synergier. Fure har jobbet i Dentsu Aegis Network siden 2006, og har vært konsernsjef siden 2012.Hans-Petter & Co presenteres av:CheckIn - forenkler påmelding og billettsalg See acast.com/privacy for privacy and opt-out information.

Inside Marketing
Ep. 11 Purpose Marketing

Inside Marketing

Play Episode Listen Later Jan 24, 2020 21:01


Aidan McCullen is joined by Dave Winterlich, Chief Strategy Officer of Dentsu Aegis and Aarron Chalke of Foe discuss the issues around Purpose Marketing and its place in everyday business.

Groundswell Marketing Podcast
Tim Williams - Be a Market Maker Not a Market Follower

Groundswell Marketing Podcast

Play Episode Listen Later Dec 16, 2019 60:34


Looking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.  Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and presenter for major associations and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies (4As), Association of National Advertisers (ANA, U.S.), Institute of Practitioners in Advertising (IPA, U.K.), Institute of Communication Agencies (ICA, Canada), International Advertising Association (IAA), and numerous agency networks including WPP, Omnicom, Publicis, Havas, Dentsu Aegis and many independent firms around the globe. Tim is the author of two books, “Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success” and “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out.” Based on his expertise in the area of building differentiated professional service brands, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, Huffington Post, Bloomberg News, and numerous other business publications. Tim is a frequent contributor to leading business publications including Advertising Age, Adweek, and Communication Arts in the U.S and Campaign and Admap in the U.K. Tim writes the popular blog “Propulsion” (www.IgnitionPropulsion.com) and serves as a LinkedIn Influencer. In additional to his role at Ignition, Tim is a Senior Fellow of the VeraSage Institute (www.verasage.com) and is a founding member of The Business Model Company (www.thebusinessmodelco.com) a U.K.-based consortium of consultancies pioneering new models for marketers and their agencies on both sides of the Atlantic. Tim began his career working at multinational firms in New York and later served as president of several nationally-ranked independent agencies.  I follow Tim's blog and posts closely and carefully.  Follow Tim: Linkedin: https://www.linkedin.com/in/timwilliamsicg/ https://www.ignitiongroup.com/ Groundswell Podcast: Groundswell.fm Follow Scott Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: @ScottAdamMartin Instagram: @ScottMartin_org  

KONTRA podcast
Attention Economy trends in marketing & advertising

KONTRA podcast

Play Episode Listen Later Nov 25, 2019 69:32


What is the key product of facebook, google, apple or amazon? It is not their services, it is you. Your data. Your attention. Attention is the new bitcoin. Join us in discussion with Dentsu Aegis marketing director Michal Majnuš and find out about key global social trends which no marketer, communicator or innovator should miss in their strategy. Live from WeWork Prague! In following decade, the most valuable thing will be your attention. Attention is the new bitcoin. There are existing researches, which proves corellation between the amount of shown advertising in society and overall happiness. How much does every social network or online medium earns off you? What value does your attention have? You would be surprise, how low it may be. No ads is the new premium. Follow the slides here Facebook LinkedIn Medium Spotify Apple Podcasts Join our newsletter at wearekontra.com ----- KONTRA is a group of people devoted to creating the most engaging brands and delivering real growth through marketing strategies and brand experience. We are folks with skills ranging from strategic planning and brand development through design and animation to psychology and behavioural economy. The latter is a key to our analysis which we consider as rudimental for strategy and creativity to follow. Anytime we are working on a project for a client, we start with a blank page and ask: what if? Is that cool for you? Then proceed. If not, better find yourself a regular brand studio. We are a bit different and we like to urge our clients to become so.

Talk CXO Life
34: Vivek Bhargava, CEO, DAN Performance Group on Table Tennis, Chess, Happiness - Full conversation

Talk CXO Life

Play Episode Listen Later Nov 5, 2019 70:49


Vivek Bhargava, CEO, DAN Performance Group heads the digital performance agencies of the reputed Dentsu Aegis Network.  Vivek has been on this digital journey since 1997 when he commenced his venture Communicate2 to help Indian companies communicate better having observed the medium’s gradual but gripping impact in the US on his family trips and as a young student. From a time when digital meant at the most having an add-on CD to a corporate brochure to now when it is omnipresent, the journey has been a promising one for Vivek, who is regarded as among the top digital minds in India today. And if anything makes for as enthralling a story is Vivek’s passion for table tennis, a sport he picked up as a seven-year-old when his family suddenly shifted to Mussoorie, a beautiful hill station in Dehradun, India. Vivek took to the sport passionately and went on to play several state tournaments. What may come as a surprise to many though is that Vivek had taken a complete break from playing TT for the 15 years he led Communicate2 until its acquisition by Dentsu Aegis in 2012. Around the same time, an old friend who had come over from the US challenged Vivek to a match and since then, Vivek hasn’t looked back from working on his game. Vivek went on to not only play table tennis regularly but also went on to compete at the national level. He has won a bronze in the 30-plus-age category and a silver in the doubles. He credits his quick comeback to the thorough training he received as a child. Vivek is also committed to improve the visibility of the sport in the country and also owns a table tennis team, Challengers, in the Ultimate Table Tennis League -  a professional level table tennis league in India contested by 6 teams. His team had qualified till the finals in the inaugural 2017 season and very recently, about two months ago in the 3rd season of the UTT League had made it to the semi-finals. And if you think this is about it, hold on. Vivek is also an avid chess player and an amateur paragliding pilot. He is also learning the art of standup comedy and has performed a couple of routines. He believes learning to make people laugh especially in his vocation can be of tremendous help. Well, I must admit I had a ball recording this conversation even as Vivek spooked me with some mentalism tricks he had just learned! There were so many aspects which we spoke about at length that this has been one of the toughest conversations to edit considering there’s only so much we can pack – so make the most of it! In this full conversation Vivek delves on his formative years, the critical and indelible influence his father has had on him, his relocation to Mumbai in the 9th grade which he regards as a key milestone, his entrepreneurial journey, his philosophies on happiness, life, sports, leadership, his passions – primarily table tennis and chess, his penchant for learning something new every quarter, topped with some rather interesting facts about Vivek including an app which he uses to meditate and swears by. And all of this is served with hearty doses of laughter. Now with a future standup comedian in tow, we wouldn’t have had it any other way, right? So are you up for this entertaining and inspiring chat? Here we go 

Inside Marketing
Ep. 3 E-Sports - An Irish Sleeping Giant

Inside Marketing

Play Episode Listen Later Oct 31, 2019 21:29


Joining us this week Meabh Connellan Group Strategy Director of Dentsu Aegis and Aidan Boylan, Founder of Irish Collegiate Esports to discuss the sleeping giant that is E-Sports

Inside Marketing
Ep. 1 - The Value of Brand and Long Term Marketing

Inside Marketing

Play Episode Listen Later Oct 17, 2019 20:02


Joining us this week Shenda Loughnane of Dentsu Aegis and David Haigh, CEO of Brand Finance UK, to discuss whether we invest enough in brands in the Irish market.

The Actionable Futurist® Podcast
S1 Episode 10: The Future of Data with Lauren Walker

The Actionable Futurist® Podcast

Play Episode Listen Later Sep 22, 2019 36:27 Transcription Available


In Episode 10 of the Actionable Futurist® Podcast we speak with Lauren Walker, who at the time of recording was the Chief Operating & Data Officer in EMEA for leading agency Dentsu Aegis. She is now Managing Director at Accenture Interactive.Lauren joined Dentsu in 2017 from IBM and lead a team of more than 600 people across operations, market research, social science, digital and data science, and engineering. In May 2021 she moved to be Managing Director at Accenture Interactive.Prior to these roles, she spent a decade at IBM with a raft of senior roles - most recently head of data strategy partnerships for Europe.Lauren was also director of competitive strategy at Choicepoint, now part of LexisNexis, and spent two years as a special advisor to the Director of the White House in Washington DC.In this fascinating podcast, we covered the world of data and looked at what's next.Disclaimer: Lauren's comments are her own and not that of her previous or current employer.Connect with Lauren on LinkedInFollow Lauren on TwitterYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

Marketing Transformation Podcast
#18 mit Daniel Grözinger // Parklane Capital

Marketing Transformation Podcast

Play Episode Listen Later Aug 25, 2019 65:49


Diese Woche sprechen Thomas Promny und ich mit dem M&A-Experten Daniel Grözinger über die Agentur-, Adtech- und Martech-Branche. Daniel teilt seine Erfahrung über die Ursachen und Treiber für Transaktionen und welche Geschäftsmodelle und Unternehmen besonders gefragt sind und welche Käufergruppen involviert sind. Daniel ist Partner bei Parklane Capital, sowie als Investor & Co-Founder tätig. Parklane Capital ist eine Corporate Finance-Boutique für Wachstumsunternehmen aus den Bereichen Medien, Internet und Technologie. Unter anderem hat Parklane den Verkauf von Videobeat an Dentsu Aegis, Honeypot an Xing sowie Diconium an Volkswagen begleitet. Die Partner von Parklane Capital haben alle zuvor bedeutende wachstumsstarke Unternehmen (mit-)gegründet oder aufgebaut.

Marketing Transformation Podcast
#17 mit Dr. Ulrike Handel & Christoph Gaschler

Marketing Transformation Podcast

Play Episode Listen Later Aug 18, 2019 59:06


Diese Woche geht es um die (R-)Evolution der TV und Bewegtbild und Media-Agentur- Branche sowie welchen Beitrag Akquisitionen im Transformationsprozess haben. Außerdem klären wir, wie TV und digitales Bewegtbild messbar und optimierbar werden, welche Möglichkeiten sich für TV Werbung und Bewegtbild für Advertiser ergeben und wie sich die nächste Generation von spezialisierten Media-Agenturen gegen traditionelle Player und Pitches durchsetzen können. Meine Gäste sind die transformations- und M&A erfahrene Dr. Ulrike Handel, CEO des Dentsu Aegis Networks und Christoph Gaschler, CEO von Videobeat. Zu Ulrikes Stationen gehören unter anderem ad pepper und der Axel Springer Konzern. Christoph ist Gründer von Videobeat und Experte für Videomarketing und datengestützte Analyse- und Optimierungsmethoden. Dentsu Aegis gehört in Deutschland zu den größten Media-Networks und hat Ende 2018 Videobeat akquiriert.

HR Exchange
Ep. 001: DK Bartley, SVP of HR, Head of Diversity & Inclusion, Dentsu Aegis

HR Exchange

Play Episode Listen Later Aug 11, 2019 26:12


In today’s economic and talent climates, HR leaders are looking for the differentiator that sets them apart from the competition, but also makes them standout to those job candidates looking for work. Diversity and inclusion is that differentiator. In this episode of the HR Exchange Podcast, host Mason Stevenson sits down with Dentsu Aegis Senior Vice President of HR and Head of Diversity and Inclusion DK Bartley who says not only is diversity and inclusion a differentiator, but a business imperative.

Talking Business
Talking Business with James Connelly | Episode 12

Talking Business

Play Episode Listen Later Mar 26, 2019 49:43


In this episode we’re talking business with James Connelly James is the founder of Fetch, a company he started back in 2009 when he was just 23, and in 2014 the company was acquired by Dentsu Aegis for a reported $48m. Fast forward to today, and 10 days ago James announced that he was stepping down from the company and in his own words ‘having a gap year’ In this episode James talks about: - why he decided to step down - how it feels not having a job anymore - how it felt running a big company in his 20’s - how he balanced his ‘polished’ image vs. being his real self at work - what it feels like to make a lot of money (‘James are you a millionaire?’) - how he’s trying to be more open and honest online for the first time and what that feels like — James has been a big inspiration for me as a young entrepreneur and I absolutely loved talking to him about business and life in this episode - I hope you enjoy too :) Ps. Make sure you follow James on insta @iamjamesconnelly GB x

TripleM: Medien, Menschen, Meinungen in der Schweiz und anderswo.

Thomas Spiegel ist seit 2015 CEO von Dentsu Aegis in der Schweiz. Ich spreche mit ihm über die Zukunft der Media-Agenturen, seine Sicht auf das Thema In-housing von Agentur-Dienstleistungen und was ihn als Ex-Googler motiviert hat, auf Agentur-Seite zu wechseln. Links Jung von Matt/impact, Podcast Sponsor: https://jvmimpact.ch/ Kontakt zu Thomas: https://www.linkedin.com/in/spiegelthomas/ Jochen Witte, Host: https://alpha-lab.net Podcast Information iTunes: https://itunes.apple.com/ch/podcast/triplem/id1336558073 SoundCloud: https://soundcloud.com/triplemch Feed: https://feeds.soundcloud.com/users/soundclo…619/sounds.rss Twitter: https://twitter.com/triplemch Web: http://gotriplem.ch

Workaround
#9 Gitta Blatt von Dentsu Aegis: Weshalb sind gemischte Teams so erfolgreich?

Workaround

Play Episode Listen Later Aug 13, 2018 34:39


Gitta Blatt ist Human Resources Director und verantwortet alle Themen rund um Personal und Organisation für das gesamte Dentsu Aegis Network in Deutschland. Die studierte Wirtschafts- und Kommunikationswissenschaftlerin verfügt über eine breite und langjährige Erfahrung in nationalen wie internationalen Führungspositionen in der Medien- und Digitalbranche. Sie war zuletzt bei Sky Deutschland, wo sie als Executive Vice President HR und Organisation die internationale Digitalisierung sowie den damit verbundenen Kulturwandel des Medienkonzerns vorangetrieben hat. Davor hat sie als Head of People drei Jahre lang den internationalen Gaming-Spezialisten wooga in Berlin mit aufgebaut. Weitere Stationen waren Bigpoint, AOL Time Warner und Premiere.

SSON : Shared Services & Outsourcing Network
Ep.70: Maria Salvatore, Dentsu Aegis

SSON : Shared Services & Outsourcing Network

Play Episode Listen Later Aug 12, 2018 27:47


On realizing the respective strengths and weaknesses of carbon-based and digital colleagues Maria Salvatore "So actually having worked with humans doing the same thing again and again in 20 different flavors and occasionally making some big mistakes, we think like, you know what? Maybe the machine is a way more reliable in certain respects."

#MediaSnack
#MediaSnack 96: Who wants to be a Media CEO?

#MediaSnack

Play Episode Listen Later Oct 23, 2017 10:18


Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be something in the water, its a good time of year for change of leadership as it allows new blood to impact the next calendar year's planning. But why are the rates of churn amongst agency CEO's increasing and why are the average tenures of agency CEOs decreasing in both London and New York? We consider what is it that makes the media agency CEO job so tough these days and what kinds of skills might be required of the future media agency leadership. 'Its Time For a Change of the Guard at Media Agencies' (Oct 2016) https://blog.idcomms.com/its-time-for-a-changing-of-the-guard-at-media-agencies On this week's Good Week/Bad Week we think that its a good week for the UK media industry (despite the leadership losses) as two of the UK's major advertisers launch reviews of their media activity: The UK Government's £150m media investment (currently with Dentsu Aegis in the UK) and SKY's £400m media investment (currently with Mediacom in the UK) will stress test agency capability in Q1 2018, just in time for new agency to prove their mettle. Both pitches have been launched with clear messages of change and demanding greater accountability from media agencies. Further reading: The media agency exodus and an absence of industry leadership by Gideon Spanier http://www.campaignlive.co.uk/article/media-agency-exodus-absence-industry-leadership/1447328 Media Agencies Facing Leadership Crisis by Seb Joseph https://digiday.com/media/media-agencies-facing-leadership-crisis/ Tracy De Groose from CEO of Dentsu Aegis Network http://www.campaignlive.co.uk/article/tracy-de-groose-step-down-dentsu-aegis-network-uk-ceo/1446922 Paul Frampton CEO of Havas Media http://www.campaignlive.co.uk/article/paul-frampton-leave-havas-media-group/1447177 Pippa Glucklich, CEO of Starcom http://www.campaignlive.co.uk/article/glucklich-steps-down-starcom-uk-ceo/1446692 Nikki Mendonca, CEO OMD http://www.campaignlive.co.uk/article/accenture-hires-omd-emea-boss-mendonca-global-role/1446892 Good Week: UK Government Media Review http://www.campaignlive.com/article/government-launch-140m-media-buying-review-with-transparency-heart/1446551 http://www.campaignlive.co.uk/article/building-media-partnership-future/1446546 SKY Media Review http://www.campaignlive.co.uk/article/sky-calls-400m-media-review/1447794 Bad Week: http://adage.com/article/media/ana-pulls-ad-mistakenly-landed-breitbart/310867/ Question of the Week:

Business Is Boring
Always be ready to sell: Mark Hurley on selling to an $11 billion agency

Business Is Boring

Play Episode Listen Later Oct 18, 2017 21:27


Today's guest is a serial entrepreneur. If you haven't heard of his latest company you've very likely seen their work on awarded and effective websites for clients like Marketo, Visa, Air Newzleand, Spark, and Les Mills. Having started just six years ago with a perfectly timed mix of design, brand marketing, and build for the market, his agency Little Giant came and got big fast. Little Giant was one of New Zealand's fastest growing companies in 2015 on the Deloitte Fast 50. One of Asia Pacific's fastest growing companies in 2015 and 2016, and Mark was named an EY Entrepreneur of the Year finalst in 2017.They grew big and they got bought by one of the leading players in global advertising, the $11 billion annual revenue behemoth Dentsu Aegis. It's a huge achievement in a short time but it wasn't Mark's first rodeo. He's been starting companies since he was 17 and learned some hard lessons along the way that he's turned into his exit and next launching pad. Mark Hurley joined us on the podcast. See acast.com/privacy for privacy and opt-out information.

Dentsu Aegis Network ANZ Leadership Series - Podcast
Dentsu Aegis Network Leadership Series - Simon Williams

Dentsu Aegis Network ANZ Leadership Series - Podcast

Play Episode Listen Later Jul 28, 2017 26:52


Dentsu Aegis Network ANZ Leadership Series Podcast chatting Snapchat with our Head of Product & Partnerships.Innovating Snapchat, marriage equality and up and coming technology. In this DAN Leadership Series Podcast, Andrew Hewett talks to Simon Williams - Group Head of Product & Partnerships - Amplifi - DAN ANZ.Listen in on the chat and don't forget to send your feedback, questions and ideas for future editions to Podcast@dentsuaegis.com.

MediaPuls - Din puls på digitale og sosiale medier.
Episode 154 - Under huden på den norske millennial

MediaPuls - Din puls på digitale og sosiale medier.

Play Episode Listen Later May 7, 2017 32:38


Undersøkelsen til Carat og Dentsu Aegis viser at millennials er varig annerledes enn andre generasjoner. Carat og Dentsu Aegis har undersøkt millennium-generasjonen og funnet ut at denne gruppen - også omtalt som digitale innfødte er varig annerledes enn andre generasjoner og at deres mentalitet går langt dypere enn kun digitaliseringsaspektet. Vi har tatt millennial-praten med Lise Tangen Hansen, direktør for analyse og innsikt i Carat Norge. Viser millennials veien ser det dårlig ut ikke bare for papiravisen, men også for TV. På ett år har TV-seingen blant unge falt med 30 prosent. Nå er hver tredje seer over 60 år. Facebook har ansatt 3000 nye moderatorer, og har totalt 7,500 personer som jobber utelukkende med å fjerne upassende innhold fra plattformen. Men tror virkelig Facebook at de kan fikse utfordringene med å ansette noen tusen moderatorer, eller er dette rene symbolhandlinger for å unngå gigantbøter i Europa? I sosiale medier siden sist kommer vi innom; - Snap satser hardt å TV-filmer... See acast.com/privacy for privacy and opt-out information.

The Startup Playbook Podcast
Ep040 – Stuart Richardson & Darcy Naunton (Partners – Adventure Capital) on startups and corporates

The Startup Playbook Podcast

Play Episode Listen Later Mar 14, 2017 50:13


In episode 40 of The Startup Playbook Podcast, I sat down with Stuart Richardson and Darcy Naunton, the co-founders of York Butter Factory and Partners of Adventure Capital. Stuart and Darcy have played a major role in helping shape the Victoria startup ecosystem through the York Butter factory co-working space in the CBD and the Adventure Capital fund. They have helped launch over 80 successful startups from their unique model, creating more jobs and opportunities for members of Melbourne's startup community. We cover a lot of topics in this interview including; the need to have a mindset about abundance, the collaboration opportunities between startups and corporates, managing the different stages of growth and the structures that startups need. Show notes: - Equiem - York Butter Factory - Silicon Beach - Silicon Beach (Melbourne) - HackForGood - Fintech Melbourne - Peak15 Health Tech - Envato - RedBubble - Kogan - Sitepoint - Carsales.com.au - REA - Computer share - Microsoft - AWS - Zendesk - Optus Innov8 - Coles - ANZ Bank - Ernst & Young - Qantas - Dentsu Aegis  - Mike Smith - Rialto - Gabrielle McMillan  - Clover - Harry Chemay - Atlassian - YBF team - Stuart Richardson - Darcy Naunton Startup Playbook TV is now on Youtube!!! Australian Podcast Awards – Voting Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound   The post Ep040 – Stuart Richardson & Darcy Naunton (Partners – Adventure Capital) on startups and corporates appeared first on Startup Playbook.

#MediaSnack
#MediaSnack Ep. 55: We need to talk about programmatic

#MediaSnack

Play Episode Listen Later Dec 9, 2016 14:06


This week's #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech - Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has now founded a consultancy offering programmatic advice to brands, agencies and media vendors. David and Wayne start with some context. Programmatic is now one of the fastest-growing disciplines in advertising. Brands are expected to spend almost $40bn on programmatic this year, with more half of all display transactions now conducted this way. Next, they look at how programmatic strategy differs from traditional marketing strategy, and Wayne identifies the key elements that make the former successful: data, segmentation, creative, activation and measurement. Wayne and David also discuss the vexed question of whether brands should take programmatic in-house. Earlier this year, ID Comms’ Global Media Talent report highlighted the fact that advertisers are expected to develop their programmatic skills internally in the next two or three years. There are already signs of such investment, the most recent example coming from the UK, with Diageo's hire of Gawain Owen as Head of Programmatic. While agencies currently have the greater tools and talent, and are well informed to make decisions for their client, big brands that are spending more and more on programmatic do need to get closer to the data and the tech that's enabling it. They also need to get a handle on issues such as ad fraud, viewability and ad-blocking to ensure they are not needlessly exposed to risk. Finally, Wayne summarises his three key recommendations for advertisers. Firstly, they need to think about their data, first-party as well as the data that they have access to. Second, they need to think about technology and whether these decisions are being made appropriately for each brand. Thirdly, they need to think big and take advantage of programmatic beyond the simple placement of display. Getting programmatic right will allow marketers to make smarter decisions and get more value from their media investment. Links from the episode: http://www.thedrum.com/news/2016/11/28/programmatic-advertising-grow-31-2017 http://www.adweek.com/news/technology/programmatic-ad-buying-now-available-social-influencers-174811 http://digiday.com/publishers/programmatic-advertising-alt-right-problem/ http://www.campaignlive.co.uk/article/programmatic-spend-will-grow-almost-third-2017-forecast-says/1416932 http://www.chiefmarketer.com/build-stronger-relationships-with-programmatic-advertising/ http://www.campaignlive.co.uk/article/programmatic-will-meet-purpose-2017/1417696 http://www.campaignlive.co.uk/article/diageo-hires-nestles-gawain-owen-first-head-programmatic/1416900 http://www.campaignlive.co.uk/article/putting-new-lens-programmatic-telescope/1416865 http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178 http://www.thedrum.com/news/2016/12/02/we-need-transparency-around-the-decisions-agencies-make-and-its-good-discuss-openly http://www.isba.org.uk/blog/2016/12/02/unilever-asks-advertisers-to-engage-on-digital-industry-issues

#MediaSnack
#MediaSnack Ep.53 The World’s 50 Best CMOs

#MediaSnack

Play Episode Listen Later Nov 25, 2016 10:31


On this week’s #MediaSnack we celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Business Insider segmented the world’s marketing leaders into 4 interesting categories; The Connectors, The Rebels, The Integrators and The Storytellers. It is interesting to note the mix of old and new, notably that the CMO’s at Google and Netflix account for the top two positions. The word ‘media’ appears 25 times across the 50 CMO profiles, whilst the word ‘advertising’ only appears 17 times. Perhaps an indication of the shifting focus of the CMO to take a more pro-active interest in media? What’s certain is that this list tells us the individuals within the world’s most ambitious and exciting brands who will set the narrative for the future of the industry. Also in the news this week, a Dominic Mills blog lifts the lid on an apparently highly secretive plan by Dentsu-Aegis Network to launch a digital media buying (or is it audience selling?) platform akin to GroupM’s Xasis, that is a non-disclosed media buying model which would allow advertisers no right to audit media prices. These types of buying methods, which exist in most all of the other agency groups already, are regarded as delivering particularly healthy profit margins by allowing the agency to mark up media inventory in opaque ways. They operate as ‘Principal-based buying’, that is the agency buying and then selling on the media opportunity to the advertiser (see here for more explanation on PBB). The (perfectly valid) argument in support of this approach is that in not disclosing the price paid, that the agency can negotiate lower media prices for the advertiser compared to using a fully transparent model. Some advertisers love this approach, getting more for less always sounds like a good idea. Whilst many other brands can’t tolerate the lack of transparency. Whichever side of this barbed fence you sit, it still begs the question as to why Dentsu-Aegis thought that a ‘cloak-and-dagger’ approach to launching this to US advertisers would serve them well in the long term. These things have a habit of leaking out and it was only a matter of time before questions were raised about the need for secrecy at a time of low trust in media agency digital media operations. We will wait to see if Agyle Advantage - for that is what this secret plan is called - becomes a serious proposition, giving advertisers more choice in the principal based / arbitrage approach to media buying. But it does seem to sit against the underlying trend to offer more transparency, visibility and control to the advertiser. The agency in this case obviously sees a demand (or a tantalising margin) which has driven this new product release. It is time to ask ourselves, who will actually define the media agency of the future? We have the simple answer, its the Marketers. As we’ve discussed many times before, the blueprint for a media agency will be defined by the marketer, typically based on a narrative and vision set by the CMO. Which is one of the reasons why the Business Insider Top CMOs list is so important. It is their marketing ambition and vision which will determine the role for media, how brands will invest in connecting with customers and therefore what will be required from the media agency landscape. We can already see this taking shape in some pitch briefs for 2017, brands are having a very clear point of view of exactly what media agency resources they need to support and reflect their own internal media management operational structures. Many are following best practice in preparation for media agency pitches by really defining the blueprint for a new agency model and ensuring a well-organised, accountable and transparent process. It is the only way to be a priority pitch in a busy 20176 market and to get the best out of competing agencies.

#MediaSnack
#MediaSnack Ep. 42: Are 50% of CMOs useless in 2016?

#MediaSnack

Play Episode Listen Later Sep 12, 2016 11:30


On this week's #MediaSnack we are back to school, after an unusually busy summer for the media industry, we review some of the biggest stories of the last 3 months. This will help catch you up if you've been on the beach. The scale of progress in the global media industry is immense and it's interesting to review what's happened in just the last quarter. First, we review news that Diageo, the global drinks giant has concluded its hasty media agency review and it's pretty much as you were. Dentsu Aegis retained their most important global client. You might recall on a previous #MediaSnack we were surprised that Diageo had called a review because we regarded them a highly loyal to their long relationship with DA agency Carat. Retaining clients of this scale is as good as a win, this year the media agency pitch market has been significantly slower than the madness of 2015's MediaPalooza so these global pitches are highly contested both in terms of the commercial offer and the agency talent working on them. It's an advantage for advertisers like Diageo and IKEA (also running this year, managed by ID Comms) to pitch their accounts in quieter periods because you get more attention for agencies who are not having to spread their resources and commercial power across multiple big advertisers. Next, we discuss a fascinating insight from some research in the US which highlights the huge churn still occurring in the CMO role. 50% of major retail advertisers in the US have changed their CMO in the leat year! And over 60% of those found replacements outside their company. This churn seems to indicate a broad dissatisfaction with CMO's likely because the role of a CMO is changed but companies are not able to describe what they need. Our review of the busy summer shows just how broad the CMO's perspective and expertise needs to be nowadays. It's overwhelming, and then you add on top of this the far greater accountability that marketing is subject to in this competitive digital world. CMO's are expected to turn magic in very short periods. We suspect that this is in because of their organisation's dysfunction which makes it very difficult for CMO's to succeed: The company expects them to transform the business but at the same time is not actually empowering CMO's with the influence internally to activate the changes needed. We consider how this impact the Chief Media Officer role, any media executive needs greater tenure because of the specialist technical knowledge which is required. Companies who transition media directors out of their roles risk losing huge value. Finally, we review some startling evidence found by Gideon Spanier of Campaign in the accounts of the Guardian Media Group. The publisher has made provision in its accounting to pay incentives to media agencies in return for commitments of advertisers budgets. Sometimes this can be in the form of cash rebates. It's another example, following the Daily Mail admitting it puts aside £27m ($40m) each year as rebates to agencies, this amounts to 7% of its total ad revenue. Both examples give welcome transparency into how media agencies can generate income and benefit from committing advertiser spend. This is concerning at a time when Guardian is posting record financial losses and the organisation risks imploding under debt which would be a loss to quality journalism and a loss to the advertising industry. Marketers should welcome the transparency, and we look forward to many more publishers starting to make public their financial arrangements for paying incentives and rebates to media agencies.

Kampanje
Ep 22 – Strid om skjulte inntekter, mistillit og programmatisk

Kampanje

Play Episode Listen Later Jun 10, 2016 30:53


Hvor dårlig står det til med tilliten når store norske annonsører bekymrer seg for manglende åpenhet og tror mediebyråene skjuler inntekter fra programmatiske reklamekjøp? Forhandlingsdirektør Harald-Eide Fredriksen fra Dentsu Aegis og Anfo-sjef Jan Morten Drange tar en av årets heteste bransjedebatter om programmatisk i ukens podkast. See acast.com/privacy for privacy and opt-out information.

hvor strid dentsu aegis anfo jan morten drange