Podcasts about sir martin sorrell

The advertising industry is facing dramatic change, after Meta announced new AI tools that will let anyone make ads. Sir Martin Sorrell, Executive Chairman of S4 Capital, and Alex Dalman, Co-chair of the Advertising Association's AI Taskforce, discuss whether the industry faces an existential threat. Dan Snow is the TV historian turned media mogul, whose network History Hit celebrates its 10th anniversary this month. With a streaming service, a YouTube channel, and popular podcast, Dan reflects on how he built it and why he thinks today is boom time for history content. Following budget cuts by the Trump administration to the US Agency for Global Media, services provided by Radio Free Asia and other outlets broadcasting to countries with restricted media access have been scaled back. The Washington Post has now reported that China's state radio has moved to fill the void by launching new services and jamming frequencies previously used by Radio Free Asia. Michael Bristow, Asia-Pacific Editor at the BBC World Service, assesses the implications. Producer: Lisa Jenkinson Assistant Producer: Lucy Wai

Katie Razzall and Ros Atkins with some of the biggest media stories of the week including Sir Martin Sorrell's take on the growth of Artificial Intelligence in the advertising world and how the industry is managing the change with Alex Dalman from the Advertising Association. Dan Snow talks about his History Hit podcast which is about to celebrate its tenth anniversary. Michael Bristow Asia/Pacific editor for the BBC World Service has the latest on cuts to Radio Free Asia's services and BBC investigative journalist Annabel Deas talks about her new podcast series exploring the world of people smuggling. What are the ethics of working with a convicted criminal to tell a story?Producer: Lisa Jenkinson Assistant Producer: Lucy Wai.

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.WARC's report,The Pace Principle, is a landmark analysis and mythbusting guide built on consistent data from across Southeast Asia, Greater China, and India, to prove what marketing strategies work in dynamic markets like Asia to drive outsized impact. WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you drive growth in dynamic and diverse markets. If you're yet to subscribe, don't worry - you can also get a sample report here. 

What happens when a knighted advertising legend reveals his secrets about the future of marketing and what brands need to do to remain relevant? On this episode of Some Future Day, Sir Martin Sorrell and I dive deep into the evolving world of advertising, a subject close to my heart. Martin shares his extraordinary journey, from receiving an unexpected knighthood to building WPP into the world's largest advertising conglomerate. Discover his insights on how digital-first strategies and artificial intelligence are reshaping brand-consumer relationships, the future of marketing, and why Legacy media is struggling. We'll also discuss major players like Amazon, TikTok, and Meta and reveal what he believes is the most overrated marketing tactic today.Are you prepared to navigate this rapidly changing landscape? Martin, thank you so much for joining me on this episode of Some Future Day.Order Marc's new book, "Some Future Day: How AI Is Going to Change Everything"Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://uk.linkedin.com/in/sir-martin-sorrell-35279a67S4 Capital: https://www.s4capital.com/To join the conversation, follow Marc Beckman here: YoutubeLinkedInTwitterInstagramTikTok

Brace yourself, Robert Campbell is back for one last (probably) round of industry wisdom, outrageous stories and brutally honest predictions. If you haven't taken notes yet, now's your chance before your boss pretends they invented everything he says. This time, we dive into getting sued by Sir Martin Sorrell, ageism, Hammer Horror, Nils Leonard and... The Wombles? (Yes, really.)

S4 Capital PLC (LSE:SFOR, OTC:SCPPF) founder and executive chairman Sir Martin Sorrell talked with Proactive's Stephen Gunnion about the company's latest performance and future outlook. He discussed S4 Capital's AI-driven approach, particularly through its Monks.Flow product, which focuses on visualisation, copywriting, hyper-personalisation, media planning, and democratising knowledge. Sorrell highlighted that the company saw sequential improvements in both top and bottom-line results in Q4, maintaining its forecasts despite previous challenges. He acknowledged market uncertainty but noted improved liquidity and a cautious yet strategic approach heading into 2025. Discussing broader industry trends, Sorrell pointed to significant capital expenditure by major tech companies, including Amazon, Google, and Meta, in AI infrastructure. He suggested that this shift from operating to capital expenditures might be stabilising, which could create opportunities for S4 Capital. He also emphasised the evolving role of AI in marketing and media, noting that AI-driven media planning and buying could disrupt traditional agency models. He cited S4 Capital's partnerships with Nvidia, AWS, and Adobe as examples of how AI is driving cost efficiencies, particularly in areas like content production and media investment management. Sorrell mentioned that key growth regions include North and South America, the Middle East, and Asia, while Europe remains under economic pressure. He also highlighted geopolitical risks in China and the importance of agility in a volatile global market. With AI at the core of its strategy, S4 Capital is positioning itself to drive efficiency, effectiveness, and innovation in digital marketing. The company's full-year results will be announced on March 28.

In today's episode, I sit down with Sir Martin Sorrell, founder and executive chairman of S4 Capital, to explore how AI is transforming the advertising and marketing industries. Martin shares insights on AI-driven advancements in copywriting, personalization at scale, media planning, and operational efficiency. We discuss the massive investments from tech giants like Google, Meta, and Amazon and how these innovations are reshaping the industry. Martin also reflects on the challenges facing traditional advertising and the evolving role of venture capital in accelerating technology adoption. Insights into leadership and the intersection of technology and creativity make this conversation both timely and inspiring.

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

In today's episode, I sit down with Sir Martin Sorrell, the visionary founder and executive chairman of S4 Capital. With decades of experience shaping the advertising industry, Sir Martin shares his approach to building a purely digital advertising powerhouse. We explore his strategies for leveraging technology, adapting to market shifts, and scaling businesses with a focus on top-line growth. From disrupting traditional models to creating content ecosystems driven by data and efficiency, Sir Martin offers insights into the future of marketing and digital media. His candid perspective on leadership, innovation, and navigating the digital economy is truly unmatched.

Joining Iain Dale on Cross Question this evening are Conservative MP and shadow Wales secretary Mims Davies, co-leader of the Green Party Carla Denyer, Labour MP Charlotte Nichols and businessman Sir Martin Sorrell.

Should the Archbishop of Canterbury resign? And should we ban SUVs in city centres?Joining Iain Dale on Cross Question this evening are Conservative MP and shadow Wales secretary Mims Davies, co-leader of the Green Party Carla Denyer, Labour MP Charlotte Nichols and businessman Sir Martin Sorrell.

Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.Takeways:•  Advertising Market Growth: Despite global challenges, the advertising market is growing, with digital media leading the way. •  Dominance of Key Platforms: Six major players—Google, Meta, Amazon, Alibaba, Tencent, and ByteDance—dominate digital advertising, with significant revenue growth expected. •  Economic Uncertainty: Both in the US and globally, economic conditions are mixed, creating uncertainty that hampers investment. •  Regulatory Dynamics: Sir Martin Sorrell stresses the importance of self-regulation within tech giants, comparing them to "countries" based on their market caps. •  Tech Giants' Push into AI and Efficiency: Major tech companies like Meta and Google have pivoted sharply towards AI investments, drastically increasing their capital expenditures in this area. Guest: Sir Martin SorrellHost: Mike ShieldsSponsor: Moloco & EpsilonProducer: FEL Creative

As Labour warn of a “painful” budget and a “broken” economy, the wealthy are leaving the UK or making plans to relocate to lower tax countries. The Swiss bank, UBS, predicts it its latest Global Wealth Report that 500,000 millionaires will leave the UK by 2028, a 17% fall. Watch video version - https://youtu.be/P3AaRyeqZfA The FT said the UK will lose the most millionaires among the countries covered by UBS due to a combination of threatened ‘non-dom' taxation, higher taxes and Russian sanctions, which has also seen billions flow out of the country. UBS's report estimates that $83.5tn of wealth would be transferred within the next 20 to 25 years. This puts in doubt London's position as a haven for the global elite, currently a haven for the third highest number of dollar millionaires after the US and China. At the same time, low growth and high taxes and regulation is moving global investment to countries where the see more opportunity in Asia, North and South America and Africa, according to the media tycoon Sir Martin Sorrell. Taiwan has seen the highest growth of millionaires largely due to high tech growth businesses in the microchip sector.   Labour Hint Of Wealth Tax, Higher Inheritance and Capital Gains Taxes And “Painful” October Budget Concerns over potential tax hikes, as the Labour Party hints at plans to raise Inheritance Tax (IHT), Capital Gains Tax (CGT), and even introduce a wealth tax, are already causing an exodus of the rich. Watch full video version -  https://youtu.be/P0WTdbIAuks   How will Labour's new Renters Rights Bill 2024 affect buy-to-let landlords? The Labour Party's Renters' Rights Bill 2024 is poised to bring significant changes to the UK's rental market, impacting both tenants and buy-to-let landlords. Understanding these changes is crucial for landlords to navigate the evolving landscape effectively. Watch video version - https://youtu.be/Wx1HXgVW1bM Section 24 Landlord Tax Hike Interview with Chartered Accountant and property tax specialist who reveals options and solutions to move your properties from your own name into a limited company or LLP whilst mitigating the potential HMRC pitfalls. Email charles@charleskelly.net for a free consultation on how to deal with Section 24. Watch video now: https://youtu.be/aMuGs_ek17s #finance #moneytraining #moneymanagement #wealth #money #marketing #sales #debt #leverage #property #investment #Homeownership #financialplanning #moneymanagement #financialfreedom #section24tax #financialindependenceretireearly #RentersRightsBill #BuyToLet #LandlordLife #UKPropertyMarket #TenantsRights #RentalProperty #PropertyInvestment #LandlordChallenges #RentControl #PropertyStandards

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digital ad market down to a handful of global tech media players. Is that dangerous for brands and the broader marketing supply chain? Maybe, but Sir Martin thinks they're only going to get bigger. Plus, we go deeper into AI and mass personalisation – Netflix style – along with the dodgy, inaccurate, but thriving online user data trade that was revealed a month or so ago by UM's former chief privacy officer, Arielle Garcia (which is now Mi3's top podcast and story so far this year). For the record, Sorrell agrees with Garcia: “Garbage in, garbage out ... There are some murky parts of the market, but that's our role to expose that, not to be a part of it.” Either way, he thinks the platforms will only get closer to marketers at the expense of intermediaries – and there is little agencies can do to stop it. Plus, he says OpenAI chief Sam Altman, who reckons AI will displace 95 per cent of advertising jobs, is “directionally right”. The timeframe? “Three years,” per Sorrell. “It's going to be uncomfortable.” Conversely, Sorrell says the big platforms won't be shrinking any time soon. On a GDP basis, “these are countries, they are not companies anymore.” He thinks that means regulation, unless co-ordinated globally, is ultimately powerless.See omnystudio.com/listener for privacy information.

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin's next generation digital holding company, S4Capital, was firing with a market cap of circa £5 billion (AUD $9.6bn), just three years after a street fight with WPP's board saw him exit and start the new business. He was bleak on the future of his old British firm at the time along with WPP's French and US-based global holding company rivals. But since then, S4Capital's market cap has plunged more than 90 per cent to £300 million (AUD $582m) as the tech sector, representing upwards of 45 per cent of S4's revenues, slashed their own marketing budgets globally. But there's more to it – the basics actually, like pricing S4Capital's business services appropriately to clients. Sir Martin almost acknowledges some rookie errors at S4 in managing the business, which operates as .Monks today globally in-market across technology and content. Aside from his typically robust macro views, Sir Martin also appears to have developed a new and begrudging respect in building S4Capital for businesses that can break down business silos - and lashings of enthusiasm to hire people “who are sharers”, he says. “If ever I was to write a book, which I will never do, about our business, clients and agencies, I would say the biggest impediment is the political structure, or the structure of the companies - they are organised basically into silos,” he told Mi3 last week during a visit to Australia. “Good people tend to put their arms around things. There are exceptional people who are good, who are sharers. Those are the jewels…find good people who are good by definition, but also who share, and we do have them inside our company, but to be frank there are not as many as there should be.”See omnystudio.com/listener for privacy information.

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions Festival of Creativity in June 2024. Join us for an insightful conversation between The Marketing Society CEO, Sophie Devonshire, with one of the most influential titans in our industry, Sir Martin Sorrell.Renowned for his remarkable journey as a brave leader and visionary, we'll get personal and unique insights into Sir Martin's perspectives including his thoughts around the state of creativity today, the disruptions we need to plan for, what today's CMO needs to thrive (and survive), and how to prepare for the challenges of tomorrow.And of course, what keeps him going...Thanks to Media.Monks for making this happen.Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this second episode, ADWEEK's CEO, Will Lee, interviews some of the biggest names at Cannes with top ADWEEK voices. Delve into the exciting group chats and panel discussions at ADWEEK House with Sir Martin Sorrell, the founder of S4 Capital, and Alexis Ohanian, co-founder of Reddit. Hosted on Acast. See acast.com/privacy for more information.

In the second of our special ‘An Audience With' podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry's biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party future and offers his take on the current marketplace. (“Digital keeps expanding, linear keeps contracting.”)

Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly? Hosted on Acast. See acast.com/privacy for more information.

We welcome a distinguished guest on episode #81 - Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital plc. In this exclusive interview, Art Stevens delves into the mind of a marketing and advertising visionary, exploring Sir Martin's insights on the current state and future of public relations (PR). As a pioneer in the industry, Sir Martin's vast experience results in a captivating discussion that spans his journey from WPP to his current venture, S4 Capital.

WARC's China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, Greater China. Discussing the China macroeconomic outlook for both inbound and outbound brands, applications of the ‘AI Industrial Revolution', and the impact on the agency remuneration model. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Sir Martin Sorrell is the Founder and Executive Chairman of S4Capital plc, the tech led, new age / new era digital advertising and marketing services company for global, multinational, regional and local clients, and millennial-driven influencer brands.To commemorate the launch of Riding Unicorns in 2020, Sir Martin joins James Pringle and Hector Mason the second time around to talk about the latest developments at S4 Capital, his perspective on the global market, how he has navigated the profound changes in our world, & so much more. Don't forget to like, subscribe, and follow The Riding Unicorns Podcast on our socials and your chosen podcast platform to stay up to date!

Joining Iain Dale on Cross Question this evening are former Green Party Leader Baroness Bennett, businessman Sir Martin Sorrell, Conservative peer Baroness Fall and Akiko Hart, Interim-Director of the civil liberties organisation Liberty.

Patients want a regular family doctor, Cross Question & are 'drug consumption rooms' a good idea?Joining Iain Dale on Cross Question this evening are former Green Party Leader Baroness Bennett, businessman Sir Martin Sorrell, Conservative peer Baroness Fall and Akiko Hart, Interim-Director of the civil liberties organisation Liberty.

Sir Martin Sorrell is the founder of WPP, one of the largest advertising agencies in the world, which he ran for over 30 years. He's currently the executive chairman of S4 Capital, which is a pure play digital advertising company he founded in 2018. In this episode, Auren and Martin dive into the fascinating intersection of AI in advertising, the economic impact of Brexit, and the ever-evolving landscape of ad revenue at big tech companies. Martin shares his global outlook for advertising, including the regions he's most bullish about, and he also outlines how the UK mishandled its economic opportunities with Brexit. Auren and Martin also dive deep into some technical concerns in the advertising space, including cookie deprecation, ad targeting, and brand building in the social media era. World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on Twitter at @auren and Martin Sorrell on Twitter at @martinsorrell.

The mantra from the mid-2000s that “data is the new oil” is taking on a new sheen: tapping and refining it into personalised advertisements has become harder, thanks to increasing regulation and the self-serving policies of the tech behemoths. Meanwhile artificial intelligence is a data-guzzler, eschewing the pointedly personal in favour of the revealing aggregate. Both trends raise thorny questions about ownership of the precious underlying resource.On this week's show, hosts Tom Lee-Devlin, Mike Bird and Alice Fulwood examine how data are gathered and traded, and Kenn Cukier, a deputy executive editor at The Economist, describe the changes in online tracking that altered those paths. Sir Martin Sorrell, chairman of S4 Capital, a digital-advertising firm, describes how his industry is shifting. And Dennis Cinelli, chief financial officer of Scale AI, a data startup, surveys the land-grab of data among artificial-intelligence firms.Sign up for our new weekly newsletter dissecting the big themes in markets, business and the economy at www.economist.com/moneytalks For full access to print, digital and audio editions, subscribe to The Economist at www.economist.com/podcastoffer Hosted on Acast. See acast.com/privacy for more information.

The mantra from the mid-2000s that “data is the new oil” is taking on a new sheen: tapping and refining it into personalised advertisements has become harder, thanks to increasing regulation and the self-serving policies of the tech behemoths. Meanwhile artificial intelligence is a data-guzzler, eschewing the pointedly personal in favour of the revealing aggregate. Both trends raise thorny questions about ownership of the precious underlying resource.On this week's show, hosts Tom Lee-Devlin, Mike Bird and Alice Fulwood examine how data are gathered and traded, and Kenn Cukier, a deputy executive editor at The Economist, describe the changes in online tracking that altered those paths. Sir Martin Sorrell, chairman of S4 Capital, a digital-advertising firm, describes how his industry is shifting. And Dennis Cinelli, chief financial officer of Scale AI, a data startup, surveys the land-grab of data among artificial-intelligence firms.Sign up for our new weekly newsletter dissecting the big themes in markets, business and the economy at www.economist.com/moneytalks For full access to print, digital and audio editions, subscribe to The Economist at www.economist.com/podcastoffer Hosted on Acast. See acast.com/privacy for more information.

Edited highlights of our full conversation. Here's a question. What do you need to know and when do you need to know it? This week's guest is Sir Martin Sorrell. He first appeared on the show in 2019, and in that conversation, I was struck by his pride in building companies that provide the livelihoods for hundreds of thousands of people. Sir Martin is a polarizing figure. But he is, of course, much more human than his public persona has shown over the years. He is, also, I find, increasingly self-reflective. What do you need to know and when do you need to know it? Those questions sit at the heart of modern leadership. Knowledge is indeed power. Demand too much knowledge too soon, and you can restrict the curiosity and the exploration on which creativity and innovation depend. Ask too few questions and wait too long, and you can expose the business to unsustainable and perhaps even catastrophic risk. The best leaders, I find, have thought through the questions, ‘What do I need to know and when do I need to know it?' and they put in place a clear set of expectations and practices that create clarity and consistency for the people around them. Sir Martin, famously, held very tight reins on his companies. Tighter than many liked. And perhaps his companies could have achieved even more if he had held those reins a little more loosely. But he has built companies that are undeniably creative and undeniably successful. Creativity requires room to breathe. But it does not require, nor does it expect, chaos in order to thrive. It needs simply a consistent set of conditions. If you are clear and consistent about how you create those conditions, your ability to unlock the potential of others goes up exponentially.

Edited highlights of our full conversation. Here's a question. What do you need to know and when do you need to know it? This week's guest is Sir Martin Sorrell. He first appeared on the show in 2019, and in that conversation, I was struck by his pride in building companies that provide the livelihoods for hundreds of thousands of people. Sir Martin is a polarizing figure. But he is, of course, much more human than his public persona has shown over the years. He is, also, I find, increasingly self-reflective. What do you need to know and when do you need to know it? Those questions sit at the heart of modern leadership. Knowledge is indeed power. Demand too much knowledge too soon, and you can restrict the curiosity and the exploration on which creativity and innovation depend. Ask too few questions and wait too long, and you can expose the business to unsustainable and perhaps even catastrophic risk. The best leaders, I find, have thought through the questions, ‘What do I need to know and when do I need to know it?' and they put in place a clear set of expectations and practices that create clarity and consistency for the people around them. Sir Martin, famously, held very tight reins on his companies. Tighter than many liked. And perhaps his companies could have achieved even more if he had held those reins a little more loosely. But he has built companies that are undeniably creative and undeniably successful. Creativity requires room to breathe. But it does not require, nor does it expect, chaos in order to thrive. It needs simply a consistent set of conditions. If you are clear and consistent about how you create those conditions, your ability to unlock the potential of others goes up exponentially.

Here's a question. What do you need to know and when do you need to know it? This week's guest is Sir Martin Sorrell. He first appeared on the show in 2019, and in that conversation, I was struck by his pride in building companies that provide the livelihoods for hundreds of thousands of people. Sir Martin is a polarizing figure. But he is, of course, much more human than his public persona has shown over the years. He is, also, I find, increasingly self-reflective. What do you need to know and when do you need to know it? Those questions sit at the heart of modern leadership. Knowledge is indeed power. Demand too much knowledge too soon, and you can restrict the curiosity and the exploration on which creativity and innovation depend. Ask too few questions and wait too long, and you can expose the business to unsustainable and perhaps even catastrophic risk. The best leaders, I find, have thought through the questions, ‘What do I need to know and when do I need to know it?' and they put in place a clear set of expectations and practices that create clarity and consistency for the people around them. Sir Martin, famously, held very tight reins on his companies. Tighter than many liked. And perhaps his companies could have achieved even more if he had held those reins a little more loosely. But he has built companies that are undeniably creative and undeniably successful. Creativity requires room to breathe. But it does not require, nor does it expect, chaos in order to thrive. It needs simply a consistent set of conditions. If you are clear and consistent about how you create those conditions, your ability to unlock the potential of others goes up exponentially.

Sir Martin Sorrell, is the mastermind behind the success of WPP and S4 Capital. He has charted an exceptional journey from his birthplace in London to establishing two thriving advertising and marketing services firms. His newest venture S4 Capital has invested in companies like MightyHive, Firewood Marketing, Circus Marketing, and Maverick Digital.

In this episode, I am talking to one of the titans of our industry, someone who I think has had a bigger impact on our industry than perhaps anybody else. He is Sir Martin Sorrell founder of WPP, the biggest holding company in the world.He has since gone on to set up S4 capital, so now finds himself in the challenger position rather than the dominant player. I wanted to talk to Sir Martin about what he sees as the biggest challenges facing our industry today and what are the disruptions coming down the line that are going to shape our industry in the future?What's his advice to CMOs? What does CMOs need to care about and what should they be doing? What skills they need to deal with the challenges coming at them in the world today. And because this is a special edition recorded live at the Cannes Lions Festival, I wanted to ask him about AI.Timestamps00:00 - Intro01:11 - Background07:18 - How do you assess the state of creativity now?12:02 - what should CMO's be concerned about?16:08 - How real a game changer is AI?18:34 - Do we lose creativity with AI?26:19 - What skills do marketing teams need to make the most of AI?29:01 - What will be the biggest disruption to our industry in the next 10 years?32:08 - What advice would Sir Martin give his younger self?39:35 - Ethical considerations about how advertising uses our personal data41:26 - Biggest decision Sir Martin regrets making43:01 - What was the secret to the growth of WPP?45:33 - Why start again after exiting WPP?46:21 - How close is Succession to the Murdochs?47:34 - Tell me something you've never told anyone48:50 - What would Sir Martin's fantasy agency look like?

On a blustery day at Cannes Lions (which prevented us from recording outside), I walked along Yacht Row, well known for the plethora of ad-tech and mar-tech firms that rent the floating party boats moored in Jetée Albert Edouard just astride the Palais des Festivals. I was accompanied by Tom Triscari, an independent analyst who covers the programmatic and ad-tech scene -- and was once worked in the industry. Together we chose several companies for Triscari to assess in terms of potential and challenges, including IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian -- but the conversation naturally brought up some of the biggies that didn't rent yachts but still make their presence felt in the ad-tech market (such as The Trade Desk). "If you're on Yacht Row, you're there to close out some deals, because revenue is tight, there's consolidation, and you know, I think there's some concern out there around that top line growth," Triscari explained. "And therefore what what are you left with? You're left with maybe some cost cutting if you're going to make your number. So they're all out there trying to make deals for the investment they put into the yachts, which is not cheap." Tune in tomorrow for Digiday's final podcast from Cannes Lions. And if you missed them, please give a listen to Digiday's conversations with Sir Martin Sorrell and HP's Tara Agen, Zambezi's Jean Freeman and Grace Teng, and PMG's George Popstefanov. 

Welcome to The Digiday's Podcast at Cannes. The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client.  In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem. In fact, Sorrell and Agen traded questions and insights with each other. Sorrell laid out five things he sees AI impacting, while Agen noted that AI already had been a part of HP's processes for years. 

ENGLISH:He is an advertising tycoon who revolutionized the industry by transforming WPP, a plastic products company, into the global advertising giant, incorporating major names such as Ogilvy & Mather and J. Walter Thompson into its portfolio. After leaving WPP in 2018, he founded S4 Capital, a leading firm in digital advertising and marketing. Sir Martin Sorrell, a visionary, continues to impact the industry with his innovative approach.That night, we explored the impact of the group he created at the Cannes Festival and how WPP transformed the advertising industry.We talked about his current work at S4, as well as the changing landscape of communications and the impact of artificial intelligence on the world.We delved into the early days of his career, addressed the new way of working, and the trends that are reshaping collaboration and, in some places, reducing productivity.Finally, we discussed the advertising potential of Latin America and why he believes the region has a lot to offer in this field.ESPAÑOL:Él es un magnate de la publicidad que revolucionó la industria al transformar WPP, una empresa de productos plásticos, en el gigante mundial de la publicidad, incorporando a su cartera a grandes nombres como Ogilvy & Mather y J. Walter Thompson. Después de dejar WPP en 2018, fundó S4 Capital, una firma puntera de publicidad digital y marketing. Sir Martin Sorrell, un visionario, sigue impactando la industria con su enfoque innovador.Esa noche, exploramos el impacto del grupo que él creó en el Festival de Cannes y cómo WPP transformó la industria publicitaria. Platicamos sobre su actual trabajo en S4, así como el cambiante panorama de las comunicaciones y el impacto de la inteligencia artificial en el mundo.Ahondamos en los inicios de su carrera, abordamos la nueva forma de trabajar y las tendencias que están remodelando la colaboración y, en algunos lugares, disminuyendo la productividad. Por último, discutimos el potencial publicitario de América Latina y por qué él cree que la región tiene mucho que ofrecer en este ámbito.Visit us at https://www.elmartinez.net/ and subscribe on Spotify, Apple Podcasts, or wherever you're currently listening. Follow us on Facebook or Instagram @elmartinezpodcast.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

Ad agencies are topping analysts' lists of businesses most at risk of AI automation, but ad titan Sir Martin Sorrell argues the technology will be a net positive for the industry. Plus, Apple is now worth more than the combined market cap of the Russell 2000 – but as the tech giant grows, so does the question of whether it's overpriced. 

Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.Email questions labelled, ‘Media Mailbox', to: campaign@haymarket.comFurther readingIPA Agency Census: gender pay gap closes, ethnicity gap stallsIPA Agency Census: diversity on the march as industry workforce breaks record Hosted on Acast. See acast.com/privacy for more information.

In this episode of Uncommon Thinking, recorded at Advertising Week LATAM last fall, legendary founder of WPP and current Executive Chairman of S4 Capital Sir Martin Sorrell comes to Mexico for a live Insider interview to discuss digital advertising and tech-led business opportunities.

Stocks staged another impressive intraday comeback in Wednesday trading, with the Dow erasing a 460 point loss. Microsoft was a big part of that reversal, initially falling on soft guidance but gaining ground throughout the session. Analyst Keith Weiss and Barbara Doran from BD8 Capital Partners discuss the messaging from Microsoft and the readthrough for the rest of tech earnings. Ad titan Sir Martin Sorrell joins to break down the DOJ's case against Google, and what it means for other players in the space. Plus the latest on earnings from Boeing and AT&T, and why Wall Street is buzzing about Fed vice chair Lael Brainard.

Joining Iain Dale on Cross Question this evening are businessman Sir Martin Sorrell, Guardian columnist Zoe Williams, Conservative MP Jackie Doyle-Price and SNP MP Richard Thomson.

SNP Westminster Leader Stephen Flynn takes your calls, Cross Question & is Jeremy Clarkson being 'cancelled'? Joining Iain Dale on Cross Question this evening are businessman Sir Martin Sorrell, Guardian columnist Zoe Williams, Conservative MP Jackie Doyle-Price and SNP MP Richard Thomson.

Live from Web Summit in Lisbon, Nora interviews legendary advertising expert and executive Sir Martin Sorrell, the founder of British marketing giant WPP. He explains why this recession will be different from all previous ones, what this means for you, and how to weather the tough economic climate. For more info on our presenting sponsor, check out https://purple.com.  Host: Nora Ali Producer: Raymond Luu   Video Editors: Sebastian Vega and Evan Frolov  Production, Mixing & Sound Design: Daniel Markus & Rosemary Minkler Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop Full transcripts for all Business Casual episodes available at https://businesscasual.fm

Stocks rallied hard, capping off a solid week of gains, even in the face of more uncertainty surrounding big tech. Adam Crisafulli from Vital Knowledge explains why there are now two markets that you should be watching. Jeff DeGraaf from Renaissance Macro Research breaks down his call for a “FOMO” rally into year-end. CFRA's Arun Sundaram discusses the trade on Amazon following that stock's pullback on earnings. Ad industry titan Sir Martin Sorrell talks about what Elon Musk's ownership of Twitter means for advertisers. Plus the latest on Meta, Intel, and earnings from big oil.

Meta, the company that owns Facebook, Instagram and WhatsApp, has seen its profits drop by half. Founder Mark Zuckerberg has moved the firm away from its traditional social media structure and instead focused on a virtual reality system called the Metaverse. Today's Amol Rajan talks about whether Zuckerberg's big bet will pay off with Lord Richard Allen, Former vice president of policy at Meta, and advertising guru Sir Martin Sorrell.

Sales at the tech giants Alphabet and Microsoft are slowing sharply because of fears of a downturn in the economy. Alphabet, which owns Google and YouTube, said sales rose just 6% in the three months to September, to $69bn, as firms cut their advertising budgets. Sir Martin Sorrell is the founder and Executive Chairman of the advertising firm S4 Capital, and used to be the chairman of WPP, one of the world's largest marketing companies. He gives us his reaction. We hear from the President of the World Bank David Malpass. He has said the global economy is facing a 'grim outlook' which could last for decades. It's because of rapidly rising prices and higher interest rates, a debt crisis threatening to affect economies around the globe. Melanie Debono Senior Europe Economist from the research firm Pantheon Macroeconomics shares her thoughts on the programme. We find out why the price of a decade-long motorbike permit has hit nine thousand US dollars in Singapore. The BBC's Joao Da Silva is in Singapore and explains how it is affecting many of the city state's moto delivery riders.

Powered by: ReFi Jobs - ReFi jobs curates the best new regenerative finance jobs at leading companies and startups - Learn more*New ReFiJobs*About Nori - We're building the financial infrastructure to grow carbon removal in supply and demand, and we'll stop at nothing short of reversing climate change.Nori - Test Automation Engineer (SDET) - Learn moreNori - Supply Account Manager - Learn moreNori - Account Executive - Learn moreNominations are open for Social Entrepreneurs to Watch for in 2023 - Nominate hereNominations are open for Nonprofit Leaders Who Will Impact the World in 2023 - Nominate here ---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.In Episode 152 of the Disruptors for Good podcast, I speak with Igor Beuker, global speaker, serial entrepreneur, and impact investor, on his journey in working with Causeartist's, Misfits, and Cause Athletes around the world.Igor is a serial entrepreneur with 5 exits and angel investor in 24 social enterprises, an award-winning marketing strategist for brands like Amazon, L'Oréal, Nike and Unilever, and a seer for Fortune 500s, organizations, and governments.Purpose-driven leaders like Sir Richard Branson, Novak Djokovic, Sir Martin Sorrell, TEDx, Hollywood, and NASA have invited Igor to share his future vision.Kicked out of professional football and transformed from a college dropout into a radical marketing visionary and modern-day serial entrepreneur. He has become one of the prominent speakers in the international business speaking circuit. Meet a Math Man with a purpose.Igor is an energetic professional communicator with a proven track record as keynote speaker and host. He has inspired more than 4 million people from over 100 countries.Countless television and radio shows, newspapers and business magazines have featured Igor's independent expert voice on emerging trends in marketing, media, and innovation.After 2,500+ international talks for leading brands and events, he jumped from the podium to the television screen. He still speaks 150 times per year. Never the same talk twice.For most of his life, Igor has been a strategic growth entrepreneur who helps brands to coin trends, outperform industries, conquer markets and realize double-digit growth.In 25 years' experience at C-level, Igor advised more than 100 brands, including as an award-winning marketing strategist for global brands like Nike, Amazon, L'Oréal and Unilever. As new-breed trendwatcher he drives trend-driven innovation programs for Fortune 500s.His radical strategies as CMO (10 years) were backed by a multi-billion-dollar corporate track record. Next, as an entrepreneur, he founded three multi-million-dollar marketing firms from scratch, which leading global media network WPP (NASDAQ: WPPGY) acquired for double digits.As global Chief Strategy Officer for WPP, Igor's radical Math Man vision and bold forward-thinking transformed many established brands that required next-level change and reinvention.Besides being a guest teacher at leading universities, he delivers a series of game-changing marketing master classes and he is a board member at revolutionary retail, tech and media firms.As a philanthropist, he shares 20% of his profits and exits with foundations that enhance education.Igor's purpose is to inspire the idea that people can use technology to be a great force of good. Through technology, we can cure diseases and save the environment. Expedite education and exchange knowledge. Create equal opportunities for everyone on Earth. Igor's dream is to make science fiction a reality.Igor on LinkedInIgor on TwitterPowered by: ReFi Jobs - ReFi jobs curates the best new regenerative finance jobs at leading companies and startups - Learn more---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.Listen to more Causeartist podcast shows hereFollow Grant on Twitter and LinkedInFollow Causeartist on Twitter, LinkedIn, and Instagram

Edited highlights of our full conversation. Here's a question. How much do you know about what's happening at your company?  This week's guest is Mark Read, the CEO of WPP. At last month's Cannes Lions International Festival of Creativity, WPP was named the most creative company of the year. He took over the role in 2018 from WPP's founder, Sir Martin Sorrell, in one of the most publicized and dramatic changes in leadership the advertising and marketing industries have ever seen.  Taking the company from those turbulent times to one of relative stability and success has required a realistic, pragmatic approach. Leadership of any creative business is a balancing act. Between dreams and reality. Belief and skepticism. The known and the unknown.  Where you are on each of those scales depends on circumstances that can change by the day and sometimes faster than that. Which means sometimes you have to make decisions based on instinct. That's fine, to a point. But as flawed human beings, even the best leaders are sometimes let down by their instincts.  When you're looking for a place from which to start the process of deciding what happens next, I have found that the best leaders prefer to begin with the truth. As Mark says, when you're in charge, that's often difficult to find.  But if you're going to build scalable, sustainable success, finding out what's really happening is a critical starting point.  That might be difficult and sometimes painful in the short run. And a lot of leaders by-pass it because it makes life more complicated for a while.  But starting with the truth pays for itself in big and small ways. Including in your ability to look yourself in the mirror.

Edited highlights of our full conversation. Here's a question. How much do you know about what's happening at your company?  This week's guest is Mark Read, the CEO of WPP. At last month's Cannes Lions International Festival of Creativity, WPP was named the most creative company of the year. He took over the role in 2018 from WPP's founder, Sir Martin Sorrell, in one of the most publicized and dramatic changes in leadership the advertising and marketing industries have ever seen.  Taking the company from those turbulent times to one of relative stability and success has required a realistic, pragmatic approach. Leadership of any creative business is a balancing act. Between dreams and reality. Belief and skepticism. The known and the unknown.  Where you are on each of those scales depends on circumstances that can change by the day and sometimes faster than that. Which means sometimes you have to make decisions based on instinct. That's fine, to a point. But as flawed human beings, even the best leaders are sometimes let down by their instincts.  When you're looking for a place from which to start the process of deciding what happens next, I have found that the best leaders prefer to begin with the truth. As Mark says, when you're in charge, that's often difficult to find.  But if you're going to build scalable, sustainable success, finding out what's really happening is a critical starting point.  That might be difficult and sometimes painful in the short run. And a lot of leaders by-pass it because it makes life more complicated for a while.  But starting with the truth pays for itself in big and small ways. Including in your ability to look yourself in the mirror.

Here's a question. How much do you know about what's happening at your company?  This week's guest is Mark Read, the CEO of WPP. At last month's Cannes Lions International Festival of Creativity, WPP was named the most creative company of the year. He took over the role in 2018 from WPP's founder, Sir Martin Sorrell, in one of the most publicized and dramatic changes in leadership the advertising and marketing industries have ever seen.  Taking the company from those turbulent times to one of relative stability and success has required a realistic, pragmatic approach. Leadership of any creative business is a balancing act. Between dreams and reality. Belief and skepticism. The known and the unknown.  Where you are on each of those scales depends on circumstances that can change by the day and sometimes faster than that. Which means sometimes you have to make decisions based on instinct. That's fine, to a point. But as flawed human beings, even the best leaders are sometimes let down by their instincts.  When you're looking for a place from which to start the process of deciding what happens next, I have found that the best leaders prefer to begin with the truth. As Mark says, when you're in charge, that's often difficult to find.  But if you're going to build scalable, sustainable success, finding out what's really happening is a critical starting point.  That might be difficult and sometimes painful in the short run. And a lot of leaders by-pass it because it makes life more complicated for a while.  But starting with the truth pays for itself in big and small ways. Including in your ability to look yourself in the mirror.