Passive Income Musician

Welcome to episode 60 of the Passive Income Musician Podcast! In today's episode I talk about a powerful marketing tool, scarcity, that will help you increase your revenue on your online music courses. One great way to generate more sales is to make your product offering scarce to encourage students to enroll now. I'll talk about how scarcity works and 4 different kinds you can employ. Listen to episode 60 Enjoy listening to this podcast? If you get value from the Passive Income Musician Podcast, help us out by leaving a rating and review on iTunes or your favorite podcast service. Thanks for your help! Rate and Review on iTunes One challenge of selling online music courses to your prospective students is getting them to take action right after you've presented your offer to them. So perhaps you brought them through some kind of sales funnel where you gave them some free value and now they're taking a look at your online music course to see if it is right for them. But they may leave the page and think, well, that's something to think about. Maybe I'll take action on that later. Or they may forget about it or they make up some excuse for why now is not the right time to enroll in your music course. Well, in today's episode, I'm going to be talking about a really powerful tool, the tool of scarcity, how to use it, different kinds of scarcity you can use in your different offers for your music courses, so you can get more students and make more money. In this episode: 1. Scarcity 1: Sales and scarce sales 2. Scarcity 2: Open and closed door course 3. Scarcity 3: Scarcity of resources 4. Scarcity 4: Disapearing Bonuses Thanks for listening to this episode of the Passive Income Musician Podcast. If you aren't already, make sure you are subscribed on iTunes, Google Podcasts, Spotify, or wherever you listen to podcasts. I look forward to having you join me in the next episode! Important Links: Awesome Online Music Teaching Business Plan

Welcome to episode 59 of the Passive Income Musician Podcast! In today's episode I talk about establishing your "Why." Understanding why you are building an online music education business is important to know so that you will have a reference point. I talk about my "Why" and how this dictates everything I do. View Show Notes: https://passiveincomemusician.com/episode59 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 58 of the Passive Income Musician Podcast! In today's episode, I walk you through my free masterclass strategy for launching an online music course. I recently launched an online music course that has broken all of my revenue records even before launch month is over. Offering a free masterclass was a big part of my marketing strategy for my launch. View Show Notes: https://passiveincomemusician.com/episode58 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 57 of the Passive Income Musician Podcast! In today's episode, I walk you through starting a podcast 101. I teach you what equipment you need, how many episodes to start with, how to choose a podcast host, and which platforms you need to submit your podcast to. Podcasting can be a powerful medium for building a relationship with your online music students.

Welcome to episode 56 of the Passive Income Musician Podcast! Building a business around teaching music online through passive income revenue streams isn't all about making money. It's about building a lifestyle of more freedom while doing what you love. Special guests serial entrepreneurs and business coaches, Tom and Ariana Sylvester tell us how to quit your 9 to 5 and build a business that fits your lifestyle. View Show Notes: https://passiveincomemusician.com/episode56 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 55 of the Passive Income Musician Podcast! Many music entrepreneurs struggle with knowing what they should give away as free content or hold back for paid products like an eBook or course. The fear is that if you give too much away, musicians won't buy your paid products. I discuss what you should do to build your influence and sell your products effectively. View Show Notes: https://passiveincomemusician.com/episode55 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 54 of the Passive Income Musician Podcast! In this episode, I talk everything email marketing. This isn't a topic that many musicians pay attention to, but believe me when I say, my mailing list is the most valuable asset I own. If we can learn how to hone our email marketing chops, it can have a huge impact on our online music education businesses. View Show Notes: https://passiveincomemusician.com/episode54 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 53 of the Passive Income Musician Podcast! In this episode, I take a listener question and answer how to drive traffic time and time again to your online music education products. Continually marketting your products and making sales is always a challenge, but if you take action on these 5 you'll start making sales engines that work. View Show Notes: https://passiveincomemusician.com/episode53 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 52 of the Passive Income Musician Podcast! In this episode, I help you decide which content platform is best for your online music education business. Should you focus on the written word and website SEO? Should you jump into the explosive growth of the podcast industry? Or should you build a YouTube channel utilizing the #1 form of content consumption? I help you get some clarity. type in: View Show Notes: https://passiveincomemusician.com/episode52 type in: Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 51 of the Passive Income Musician Podcast! In this episode, I help you guage the success of your online music education business. Especially if you're at the beginning of your music entrepreneur journey it can be hard to know whether your efforts are paying off. I teach you a framework that will set you up for success and help you measure your success. View Show Notes: https://passiveincomemusician.com/episode51 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 50 of the Passive Income Musician Podcast! In this episode, I talk about building raving fans of your music education website by staying on message and creating a rock-solid brand. If you want to crush as an online music educator you need to be super clear about your brand and the purpose of your content. View Show Notes: https://passiveincomemusician.com/episode50 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 49 of the Passive Income Musician Podcast! In this episode, I talk about how to choose the passive income revenue streams that will work best for your business. These revenue streams can provide great freedom for you in your career as a musician, and choosing the right one for you matters. View Show Notes: https://passiveincomemusician.com/episode49 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 48 of the Passive Income Musician Podcast! In this episode, I talk about lead magnets, which are free resources you give away in exchange for an email address. I talk about what makes up a great lead magnet, different kinds you can try, and how they will help build your mailing list. View Show Notes: https://passiveincomemusician.com/episode48 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 47 of the Passive Income Musician Podcast! In this episode, I discuss how I get the most out of every free music lesson I post online by creating a content promotion schedule. As music entrepreneurs we put a lot of hard work into our content and we want to make sure it gets seen and heard by as many people as we can. View Show Notes: https://passiveincomemusician.com/episode47 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 46 of the Passive Income Musician Podcast! In this episode, I discuss limiting beliefs and how they could be stopping you from taking the leap as a music entrepreneur. I let you in on some of my past and current limiting beliefs, how I'm overcoming them, and why you need to push through yours. View Show Notes: https://passiveincomemusician.com/episode46 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 45 of the Passive Income Musician Podcast! In this episode, I break down a recent eBook and course launch and how I made 5-figures of sales during the launch month. In an effort to be transparent I share the numbers, and break down what they mean and how you can apply these strategies to your music education business. View Show Notes: https://passiveincomemusician.com/episode45 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 44 of the Passive Income Musician Podcast! In this episode, I talk about how I use a process called "batching" to save time and mass create content for my audience of musicians. This allows me to focus on other parts of my business and not always feel I'm on the hamster wheel of content creation. View Show Notes: https://passiveincomemusician.com/episode44 type in: Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 43 of the Passive Income Musician Podcast! In this episode, I want to help you find more time to start or continue building your online music education business. Maybe you feel like you don't have time, and your life is too busy. But it's likely that you are leaving something on the table and making the task larger than it is. View Show Notes: https://passiveincomemusician.com/episode43 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 42 of the Passive Income Musician Podcast! In this episode, I want to get you fired up and understand the value of creating a business around teaching music online. I go over 3 advantages of making passive income teaching music online and how it could radically change your life as a musician. View Show Notes: https://passiveincomemusician.com/episode42 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 41 of the Passive Income Musician Podcast! In this episode, I take you on a walk with me in my neighborhood in New York City and share with you 4 phases of growth that I've observed in my business. Like everyone, I started making no money. But through trial and error, taking action, educating myself, and doing more of what was working things started to take off. View Show Notes: https://passiveincomemusician.com/episode41 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 40 of the Passive Income Musician Podcast! In this episode, I want to make things simple and give you a process for starting your online music education business. It can be overwhelming, especially if you're not familiar with the online business space. Follow this 10-step process and start building that income teaching music online. View Show Notes: https://passiveincomemusician.com/episode40 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 39 of the Passive Income Musician Podcast! If you start putting content online, such as music lesson YouTube videos, podcast episode, and blog post lessons, you inevitably are going to get negative comments. So how do we deal with these negative comments and know how to deal with them? I go over 3 questions to ask and 3 possible solutions for dealing with them. View Show Notes: https://passiveincomemusician.com/episode39 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 38 of the Passive Income Musician Podcast! There are many different ways you can go about selling your online music course, but one way that I've found effective is the 3-part video series. This is an email sales funnel that leads your prospective online music students through a sales process, that delivers massive value, and pitches them your product at the end. Learn how to set this up to ramp up your sales! View Show Notes: https://passiveincomemusician.com/episode38 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 37 of the Passive Income Musician Podcast! Having a rock solid sales page for your music education products is essentially for converting your subscribers and followers into customers. A good or bad sales page can be the make or break difference between making a sale and not. In this episode, I teach you my PSTCC sales page formula, so that you can start bringing in that passive income. View Show Notes: https://passiveincomemusician.com/episode37 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 36 of the Passive Income Musician Podcast! Passive income revenue streams can be great for making a side income in addition to what you already do as a musician. Today's guest, Joanne Cooper, is a great example of that. She makes a side income from a combination of passive and active revenue streams in addition to her efforts as a singer-songwriter and a business analyst. Learn how she does it! View Show Notes: https://passiveincomemusician.com/episode36 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/ Joanne's Website: https://www.joannecooper.co.za/

Welcome to episode 35 of the Passive Income Musician Podcast! Whether you've created a product for your online music students or not, one question every music entrepreneur faces is how much to price their products at. You may worry you'll price it too high and no one will buy it, or too low and you'll be leaving money on the table. In this episode, I'll have you ask yourself 2 important questions, and leave you with 4 tips to help you price your products to sell. View Show Notes: https://passiveincomemusician.com/episode35 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 34 of the Passive Income Musician Podcast! YouTube is a great platform for musicians and music teachers to use to build an audience of music students online. I recently passed the 100,000 subscriber mark on my music education channel and in this episode, I share with you my experience, best tips, and resources for helping you succeed on YouTube. View Show Notes: https://passiveincomemusician.com/episode34 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 33 of the Passive Income Musician Podcast! What would your life look like as a musician if you could make an extra $1,000/month from passive income revenue streams such as music eBooks or courses? Would it mean you could take on less private students? Save more money? Only play the gigs you want to play? Today's episode is all about creating a plan for achieving this and keeping the end goal in mind. View Show Notes: https://passiveincomemusician.com/episode33 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 32 of the Passive Income Musician Podcast! Branding is all about solidifying how you want your music to impact other people, and what that looks like in your business. Greg Wilnau from MusicianMonster.com is a music branding expert, and he gives his best tips for solidifying your brand and taking your music business to the next level. View Show Notes: https://passiveincomemusician.com/episode32 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/ Greg's website: https://musicianmonster.com/

Welcome to episode 31 of the Passive Income Musician Podcast! If you've been working on your online music education business for a while, but aren't seeing the results you were hoping for, you may be thinking dark thoughts of throwing in the towel. Before you make a big decision like that, I want you to ask these 7 questions to help you decide what to do. View Show Notes: https://passiveincomemusician.com/episode31 Awesome Online Music Teaching Business Plan: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 30 of the Passive Income Musician Podcast! Sometimes the best way to learn is just to hear about how a successful music entrepreneur is doing something. In this episode, I take you behind the scenes of my upcoming music eBook launch to tell you how I'm doing it, where I'm at, and steps I have yet to take. Whether you have a product or not, you're going to benefit from seeing my process. View Show Notes: https://passiveincomemusician.com/episode30 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 29 of the Passive Income Musician Podcast! One of the primary passive income streams in my online music education business are online music courses. Online courses are a great way to take your target music students through a process that leads to some sort of musical transformation. I've created a good handful of online music courses over the years, and so in this episode, I teach you how to create and launch an online music course. View Show Notes: https://passiveincomemusician.com/episode29 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 28 of the Passive Income Musician Podcast! Building an online music education business completely changed my life. From "starving artist" living paycheck to living a life of freedom and making a good living, it's something I want other people to be able to do as well. But it's not for everybody, trust me. Here are 10 questions to ask before getting started down this path. View Show Notes: https://passiveincomemusician.com/episode28 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 27 of the Passive Income Musician Podcast! Social media can play an important part in building your audience of ideal music students and sharing your free content. But how do we use social media effectively? Special guest musician and entrepreneur Bree Noble comes on the show to discuss how she uses social media to build a community and strengthen her brand. View Show Notes: https://passiveincomemusician.com/episode27 Awesome Online Music Teaching Business Plan: https://passiveincomemusician.com/free-business-plan/ The Female Entrepreneur Musician: https://femusician.com/

Welcome to episode 26 of the Passive Income Musician Podcast! One common activity that some of the most successful people in the world engage in is reading. Reading business and marketing books have had a huge impact on my music education business and helping me think more like a business person than a creative. I list 10 books that you should read. View the show notes: https://passiveincomemusician.com/episode26 Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/businessplan

Welcome to episode 25 of the Passive Income Musician Podcast! If you are starting with zero followers of your online music education podcast, blog, or YouTube channel, this is a must listen episode. Learn how to build your audience from scratch with collaborations and the #1 tip that top content creators are giving for growing an audience in the long run. View the show notes: https://passiveincomemusician.com/episode25 Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 24 of the Passive Income Musician Podcast! Membership sites are a fantastic business model for musicians wanting to make an income teaching music online. One of the main benefits is the re-occurring revenue, meaning the sale isn't one-off like a singular course or eBook sale. Our guest, Tim Topham, is an expert when it comes to membership sites and he shares his most valuable advice. View the show notes: https://passiveincomemusician.com/episode24 Tim Topham's website: https://timtopham.com/ Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 23 of the Passive Income Musician Podcast! Coming up with new content ideas for your online music students can be overwhelming. Maybe you feel like you've covered everything already, or maybe you feel like you can't think of any ideas. In this episode, I share my 5 step process for content brainstorming so you can keep those ideas flowing. View the show notes: https://passiveincomemusician.com/episode23 Get my free Content Checklist: https://passiveincomemusician.com/content-checklist/

Welcome to episode 22 of the Passive Income Musician Podcast! Building a mailing list is an important part of building an audience of online music students and serving them with free content and premium products. But when they first become a subscriber you need to warm them up and introduce them to you. Learn all about the Email Welcome Series and why you need to have one. View the show notes: https://passiveincomemusician.com/episode22 Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 21 of the Passive Income Musician Podcast! This episode is a continuation of episode 20 where Christopher Sutton from Musical U concludes his story of how he grew his online music education business. This is both an inspiring and informative look into the music entrepreneur life and how to navigate it. View the show notes: https://passiveincomemusician.com/episode21 Christopher's website: https://www.musical-u.com/ Get my "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 20 of the Passive Income Musician Podcast! In this Part 1 of 2 episode series, we have special guest Christopher Sutton from Musical U to tell us the story of how he built and scaled his online music education business. It's a riveting story full of ups and downs, wins and failures, and packed full of valuable insights into the world of music entrepreneurship. View the show notes: https://passiveincomemusician.com/episode20 Christopher's website: https://www.musical-u.com/ Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 19 of the Passive Income Musician Podcast! Do you need a massive audience of hundreds of thousands of music students to make an income online? Not necessarily. What you really need is super fans. In this episode, I talk about the power of super fans and how serving your musical audience to the best of your ability will pay off. View the show notes: https://passiveincomemusician.com/episode19 Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 17 of the Passive Income Musician Podcast! YouTube is a great way for musicians to deliver valuable free content to build their audience of music students. Our guest, Jeff Schneider lets us in on how his music education business works and how he utilized YouTube to build an audience and make money teaching music online. View the show notes: https://passiveincomemusician.com/episode18 Jeff Schneider's website: https://www.jeffschneidermusic.com/ Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 17 of the Passive Income Musician Podcast! Tools and tactics alone won't make your online music education business successful. You need to be taking action and serving your audience. But tools can help make your business run more efficiently and make things easier. In this episode, I share the top 10 digital tools I use to make things run smoothly. View the show notes: https://passiveincomemusician.com/episode17 Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 16 of the Passive Income Musician Podcast! There are many different passive income revenue streams but music eBook's are one of the main ones I utilize. In this episode, I talk about how I offered a product upsell for one of my eBooks. The results were amazing for both me and my music students. Learn about product upsells and how they work! View the show notes for this episode: https://passiveincomemusician.com/episode16 Subscribe to my mailing list and get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 15 of the Passive Income Musician Podcast! In this episode, I make an exciting announcement: I started writing a book. But the important message is not the book itself, it's the fact that I started. Starting is the most important thing you can do as a music entrepreneur. Learn why I started, and how taking action can potentially change your life. Show notes: https://passiveincomemusician.com/episode15 Get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 14 of the Passive Income Musician Podcast! Every online music educator needs a website, regardless if they have a YouTube channel, podcast, or social media presence. Your website is your home base for all of your operations for building your audience of music students. Learn why you need a home base, what pages you need, and how to make your website convert. If you are thinking of starting or are already on your journey to becoming a passive income musician, make sure you have my free business plan: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 13 of the Passive Income Musician Podcast! If you've ever felt you were the worst musician at the gig, compared yourself to the best player in the room, or felt you weren't the most qualified to teach your musical expertise, you've experienced "Imposter Syndrome." As a music entrepreneur, you will experience this as well. Learn how to keep these feelings at bay and keep a healthy mindset. Make sure you join the Passive Income Musician Insider's Newsletter to stay up to date: https://passiveincomemusician.com/free-business-plan/

Welcome to episode 12 of the Passive Income Musician Podcast! Making an income as a musician online means you need to have some sort of product or service to sell. But in order to sell, you need to build an audience. Content marketing is all about making free valuable content that leads your ideal music students to your products. But simply making content is not enough. You need a strategy. Download the freebie for this episode, my "Passive Income Musician Content Checklist": https://passiveincomemusician.com/content-checklist/

Welcome to episode 11 of the Passive Income Musician Podcast! Musicians are natural entrepreneurs, only many haven't realized it yet. The truth is if you can tap into your inner entrepreneur, the likelihood of your success as a musician is so much greater. Our guest, David Andrew Wiebe from the Music Entrepreneur HQ talks about music entrepreneurship and how it can change your life. Make sure you sign up to get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/

Welcome to episode 10 of the Passive Income Musician Podcast! One of my main passive income revenue streams is music eBooks. If done right, this can be a major asset for your music education business. However, planning, writing, and creating a music eBook is anything but easy. So on today's episode, I walk you through my 11 step plan for creating your first one. Make sure you get my free "Awesome Online Music Teaching Business Plan": https://passiveincomemusician.com/free-business-plan/