Podcasts about Paid content

Cliff Rigano from Dry Kill Logic discussed the band's comeback, their new single "Now You Belong with the Dead," and their unique songwriting process.  The discussion between Cliff Rigano and Chuck Shute delves into the evolving landscape of live shows in the music industry, emphasizing the importance of visually stimulating performances to compensate for declining record sales. They highlight the financial challenges bands face, such as Anthrax's tour cancellation due to financial unviability. The conversation also touches on the monetization of content through platforms like Patreon and the balance between free and paid content. Rigano mentions Dry Kill Logic's new song and upcoming shows, encouraging fans to follow them on social media for updates.0:00:00 - Intro0:00:20 - Band Reunion & New Single 0:03:15 - Songwriting Process & Originality 0:10:44 - Getting Reaction From Audiences 0:12:26 - The Business & Marketing Side of Music 0:14:30 - Departure from Roadrunner Records 0:20:35 - Handpicked By Dave Mustaine for Gigantour 0:24:40 - Of Vengeance & Violence Inspiration 0:27:35 - New Music, Singles Vs Albums & Merch0:32:10 - Meet and Greets 0:33:53 - Strategically Playing Shows & Upcoming Dates 0:36:40 - Lineup Changes & Drumming 0:40:04 - Aftershock Festival & Watching Other Bands 0:41:05 - Lemmy, Maynard & Different Rockstar Personas0:48:07 - Different Levels of Fame & Fanbase 0:51:01 - Music as a Commodity Vs. Utility 0:52:40 - Success, Hard Work & Making It 0:58:10 - Gimmick, Branding, Theater & Live Shows 1:00:40 - Free Vs. Paid Content, Fanbase & Business 1:04:20 - Promotion of Following the Band 1:05:08 - Outro Dry Kill Logic Facebook:https://www.facebook.com/drykilllogic/Dry Kill Logic Instagram:https://www.instagram.com/drykilllogic/?hl=enChuck Shute link tree:https://linktr.ee/chuck_shuteSupport the showThanks for Listening & Shute for the Moon!

It's been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experience in app growth, app product development, ASO and so much more. We had several hundred folks from all corners of the world listening and learning from presentations and workshops, connecting with each other and do business. One of the highlights of the event was the “Beyond Installs: the future of app growth 2025” panel and in this episode we want to share it with you. The panel brought together people from four verticals - navigation, financials, e-Learning and gaming. This panel of experts included: Nidhi Singh, the Regional Marketing Manager for UK & Turkey at AppsFlyer Greg Turtle, Head of Growth at what3words Giulia Saletto, Head of Performance Marketing & Growth at Tide Diane Germann, Head of Paid Content and Social at Blinkist Yagiz Ozyurek, UA Team Lead for Product Madness

Welcome back to another episode of the Female EmpowerED Podcast! I'm your host, Christa Gurka, and today I had the pleasure of chatting with Lauren Peachie, a marketing strategist who helps small businesses shine. Lauren shared her inspiring journey from photography to mastering marketing strategy, emphasizing how crucial it is to align your visuals and messaging with your brand and target audience.In our conversation, we explored the core elements of an effective marketing strategy—from understanding who your ideal client is, to choosing the right platforms and creating consistent messaging. Lauren broke down the three main types of marketing: attracting new clients, nurturing existing ones, and retaining current customers. We also delved into the practical side of marketing for small businesses, discussing realistic timelines, tracking meaningful engagement metrics, and distinguishing between mere leads and truly qualified ones.Plus, we got into the role of AI tools in modern marketing. Lauren advises using these tools as a creative aid for brainstorming and analysis—but always with a human touch to verify the results.Some of our key takeaways include...Align Your Marketing: Ensure that your website, social media, and email campaigns consistently reflect your brand, services, and target audience.Consistent Over Quick Fixes: Focus on steady, manageable marketing activities over time rather than searching for overnight solutions.Measure What Matters: Tracking engagement metrics is key to understanding your marketing's effectiveness and knowing when to pivot.Strategic Use of AI: AI tools can be great for generating ideas and insights, but they should complement your expertise, not replace it.If you enjoyed this episode, don't forget to connect with Lauren Peachie on Instagram @laurenpeachie or check out her website at laurenpeachie.com. Thanks for tuning in to the Female EmpowerED Podcast—keep empowering yourself and your business, and I'll catch you in the next episode!

LurjCast 92 - Rafayel tadevosyan - Kinodaran, Armenian Series and Paid ContentՍցենարիստ Ռաֆայել Թադևոսյանի հետ այս թողարկման ընթացքում քննարկում ենք հայկական #ֆիլմեր ի ու #սերիալներ ի նկարահանումները ու #հայկական կինոարտադրությունը։ Անդրադառնում ենք հայկական սերիալների չկրկնօրինակված լինելուն, սերիալների աշխատակազմին և կազմակերպչական աշխատանքներին, արդեն վճարովի քոնթենթին և Kinodaran-ի թիրախին։ Քննարկում ենք դերասանների ընտրությունները և էքսպերիմենտները նրանց հետ, սերիալների և կինոների բյուջեների տարբերությունը, դրանց հավերժ պայքարը։ Բացի այդ, անդրադառնում ենք սեքս սկանդալների բացակայությանը Հայաստանում, կինոարտադրության նոր զարգացող ժանրերին և Կինոդարանի պլաններին։___________________________________________ԼուրջCast-ի շրջանակներում ArmComedy հաղորդավարներ Սերգեյը և Նարեկը փոդքասթի ձևաչափով hյուրընկալում են տարբեր ոլորտների մասնագետների և անմիջական զրույցի ընթացքում քննարկում հասարակությանը հուզող տարբեր թեմաներ։ArmComedy թիմը ներկայացնում է ԼուրջCast

Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Achtung (Werbung in eigener Sache):  Jetzt mein Buch "Die perfekte Candidate Journey & Experience" unter folgenden Links bestellen: https://link.springer.com/book/10.1007/978-3-662-66875-7 https://bit.ly/3KEgwDF https://amzn.to/3mbzhUO Der inhaltliche Fokus liegt auf Recruiting für mittelständische Unternehmen sowie Startups und darum, wie die Candidate Journey und deren Touchpoints so gestaltet werden können, dass eine hervorragende Candidate Experience möglich wird.   Florian Zierau (Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker) Florian Zierau ist Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker. Mit strategischer und operativer Führungserfahrung will er einen Beitrag dabei leisten, die Arbeitswelt der Zukunft attraktiv zu gestalten. Seine Erfolge umfassen den Ausbau von Social Media Management (organisches und bezahltes Wachstum), die strategische Neuausrichtung von Karriereseiten und die Produktion von Medieninhalten wie Brand- und Social-Media-Videos. Zudem hat er Expertise in der internen Verankerung von Markenberührungspunkten in der Candidate Experience und in der Organisation von Employer-Branding-Events. Der Vater von zwei Kindern interessiert sich neben dem Thema Talent Sourcing privat für Fußball und Leistungssport.   Themen Über datenbasiertes Recruiting auf Social Media hat ich mit Florian Zierau (Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker) habe ich in der GainTalents-Podcastfolge 389 darüber gesprochen, wie Recruiting-Abteilungen datenbasiertes Recruiting auf Social Media realisieren können. Viel Spaß beim Reinhören. Bei Florian bedanke ich mich recht herzlich für das sehr gute Gespräch und für die vielen guten Tipps zum Thema.  Datenbasiertes Recruiting auf Social Media: Warum ist das so wichtig?  Datenbasiertes Recruiting hilft, die richtigen Kanälen und Formaten zu identifizieren.  Es zeigt auf, welche Inhalte wirklich performen und welche Zielgruppen ansprechen.  Es macht Erfolge messbar – kein Bauchgefühl, sondern klare KPIs.  Es gibt Unterschiede bei der Datenanalyse und -evaluierung zwischen Paid-Content und organischem Content Daten müssen erhoben werden, um Aussagen über z.B. die Werbewirksamkeit, den Traffic auf Stellenanzeigen oder auf Karriereseiten, Follower, Cost per Click (CPC) oder auch über die Qualität von erreichten Kandidaten:innen treffen zu können Daten können über sogenannte Pixel bei Paid-Content generiert werden (z.B. beim Meta Werbeanzeigenmanager) wer hat wo und zu welchem Zeitpunkt über welches Endgerät auf die Anzeige geklickt? Empfehlung von Florian: nehmt Social Media ernst - es hat eine hohe Relevanz für Euren Recruitingerfolg Social Media Recruiting ist ein Marathon in Quantität und Qualität Holt Euch Hilfe für das Thema entweder intern aus dem Marketing oder extern durch Agenturen die notwendige Unterstützung! Achtung: Achtsam sein bei der Agenturauswahl - nur solche, die Ahnung von Recruiting haben!   #socialmedia #data #recruitinganalytics #GainTalentspodcast   Shownotes Links - Florian Zierau LinkedIn:      https://www.linkedin.com/in/florianzierau/   Links Hans-Heinz Wisotzky:  Website https://www.gaintalents.com/podcast und https://www.gaintalents.com/blog Buch: https://www.gaintalents.com/buch-die-perfekte-candidate-journey-und-experience LinkedIn https://www.linkedin.com/in/hansheinzwisotzky/ LinkedIn https://www.linkedin.com/company/gaintalents XING https://www.xing.com/profile/HansHeinz_Wisotzky/cv Facebook https://www.facebook.com/GainTalents Instagram https://www.instagram.com/gain.talents/ Youtube https://bit.ly/2GnWMFg

Achtung (Werbung in eigener Sache):  Jetzt mein Buch "Die perfekte Candidate Journey & Experience" unter folgenden Links bestellen: https://link.springer.com/book/10.1007/978-3-662-66875-7 https://bit.ly/3KEgwDF https://amzn.to/3mbzhUO Der inhaltliche Fokus liegt auf Recruiting für mittelständische Unternehmen sowie Startups und darum, wie die Candidate Journey und deren Touchpoints so gestaltet werden können, dass eine hervorragende Candidate Experience möglich wird.   Florian Zierau (Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker) Florian Zierau ist Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker. Mit strategischer und operativer Führungserfahrung will er einen Beitrag dabei leisten, die Arbeitswelt der Zukunft attraktiv zu gestalten. Seine Erfolge umfassen den Ausbau von Social Media Management (organisches und bezahltes Wachstum), die strategische Neuausrichtung von Karriereseiten und die Produktion von Medieninhalten wie Brand- und Social-Media-Videos. Zudem hat er Expertise in der internen Verankerung von Markenberührungspunkten in der Candidate Experience und in der Organisation von Employer-Branding-Events. Der Vater von zwei Kindern interessiert sich neben dem Thema Talent Sourcing privat für Fußball und Leistungssport.   Themen Über datenbasiertes Recruiting auf Social Media hat ich mit Florian Zierau (Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker) habe ich in der GainTalents-Podcastfolge 389 darüber gesprochen, wie Recruiting-Abteilungen datenbasiertes Recruiting auf Social Media realisieren können. Viel Spaß beim Reinhören. Bei Florian bedanke ich mich recht herzlich für das sehr gute Gespräch und für die vielen guten Tipps zum Thema.  Datenbasiertes Recruiting auf Social Media: Warum ist das so wichtig?  Datenbasiertes Recruiting hilft, die richtigen Kanälen und Formaten zu identifizieren.  Es zeigt auf, welche Inhalte wirklich performen und welche Zielgruppen ansprechen.  Es macht Erfolge messbar – kein Bauchgefühl, sondern klare KPIs.  Es gibt Unterschiede bei der Datenanalyse und -evaluierung zwischen Paid-Content und organischem Content Daten müssen erhoben werden, um Aussagen über z.B. die Werbewirksamkeit, den Traffic auf Stellenanzeigen oder auf Karriereseiten, Follower, Cost per Click (CPC) oder auch über die Qualität von erreichten Kandidaten:innen treffen zu können Daten können über sogenannte Pixel bei Paid-Content generiert werden (z.B. beim Meta Werbeanzeigenmanager) wer hat wo und zu welchem Zeitpunkt über welches Endgerät auf die Anzeige geklickt? Empfehlung von Florian: nehmt Social Media ernst - es hat eine hohe Relevanz für Euren Recruitingerfolg Social Media Recruiting ist ein Marathon in Quantität und Qualität Holt Euch Hilfe für das Thema entweder intern aus dem Marketing oder extern durch Agenturen die notwendige Unterstützung! Achtung: Achtsam sein bei der Agenturauswahl - nur solche, die Ahnung von Recruiting haben!   #socialmedia #data #recruitinganalytics #GainTalentspodcast   Shownotes Links - Florian Zierau LinkedIn:      https://www.linkedin.com/in/florianzierau/   Links Hans-Heinz Wisotzky:  Website https://www.gaintalents.com/podcast und https://www.gaintalents.com/blog Buch: https://www.gaintalents.com/buch-die-perfekte-candidate-journey-und-experience LinkedIn https://www.linkedin.com/in/hansheinzwisotzky/ LinkedIn https://www.linkedin.com/company/gaintalents XING https://www.xing.com/profile/HansHeinz_Wisotzky/cv Facebook https://www.facebook.com/GainTalents Instagram https://www.instagram.com/gain.talents/ Youtube https://bit.ly/2GnWMFg

Achtung (Werbung in eigener Sache):  Jetzt mein Buch "Die perfekte Candidate Journey & Experience" unter folgenden Links bestellen: https://link.springer.com/book/10.1007/978-3-662-66875-7 https://bit.ly/3KEgwDF https://amzn.to/3mbzhUO Der inhaltliche Fokus liegt auf Recruiting für mittelständische Unternehmen sowie Startups und darum, wie die Candidate Journey und deren Touchpoints so gestaltet werden können, dass eine hervorragende Candidate Experience möglich wird.   Florian Zierau (Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker) Florian Zierau ist Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker. Mit strategischer und operativer Führungserfahrung will er einen Beitrag dabei leisten, die Arbeitswelt der Zukunft attraktiv zu gestalten. Seine Erfolge umfassen den Ausbau von Social Media Management (organisches und bezahltes Wachstum), die strategische Neuausrichtung von Karriereseiten und die Produktion von Medieninhalten wie Brand- und Social-Media-Videos. Zudem hat er Expertise in der internen Verankerung von Markenberührungspunkten in der Candidate Experience und in der Organisation von Employer-Branding-Events. Der Vater von zwei Kindern interessiert sich neben dem Thema Talent Sourcing privat für Fußball und Leistungssport.   Themen Über datenbasiertes Recruiting auf Social Media hat ich mit Florian Zierau (Teamlead Personalmarketing bei Fraport und Employer Branding Experte sowie Speaker) habe ich in der GainTalents-Podcastfolge 389 darüber gesprochen, wie Recruiting-Abteilungen datenbasiertes Recruiting auf Social Media realisieren können. Viel Spaß beim Reinhören. Bei Florian bedanke ich mich recht herzlich für das sehr gute Gespräch und für die vielen guten Tipps zum Thema.  Datenbasiertes Recruiting auf Social Media: Warum ist das so wichtig?  Datenbasiertes Recruiting hilft, die richtigen Kanälen und Formaten zu identifizieren.  Es zeigt auf, welche Inhalte wirklich performen und welche Zielgruppen ansprechen.  Es macht Erfolge messbar – kein Bauchgefühl, sondern klare KPIs.  Es gibt Unterschiede bei der Datenanalyse und -evaluierung zwischen Paid-Content und organischem Content Daten müssen erhoben werden, um Aussagen über z.B. die Werbewirksamkeit, den Traffic auf Stellenanzeigen oder auf Karriereseiten, Follower, Cost per Click (CPC) oder auch über die Qualität von erreichten Kandidaten:innen treffen zu können Daten können über sogenannte Pixel bei Paid-Content generiert werden (z.B. beim Meta Werbeanzeigenmanager) wer hat wo und zu welchem Zeitpunkt über welches Endgerät auf die Anzeige geklickt? Empfehlung von Florian: nehmt Social Media ernst - es hat eine hohe Relevanz für Euren Recruitingerfolg Social Media Recruiting ist ein Marathon in Quantität und Qualität Holt Euch Hilfe für das Thema entweder intern aus dem Marketing oder extern durch Agenturen die notwendige Unterstützung! Achtung: Achtsam sein bei der Agenturauswahl - nur solche, die Ahnung von Recruiting haben!   #socialmedia #data #recruitinganalytics #GainTalentspodcast   Shownotes Links - Florian Zierau LinkedIn:      https://www.linkedin.com/in/florianzierau/   Links Hans-Heinz Wisotzky:  Website https://www.gaintalents.com/podcast und https://www.gaintalents.com/blog Buch: https://www.gaintalents.com/buch-die-perfekte-candidate-journey-und-experience LinkedIn https://www.linkedin.com/in/hansheinzwisotzky/ LinkedIn https://www.linkedin.com/company/gaintalents XING https://www.xing.com/profile/HansHeinz_Wisotzky/cv Facebook https://www.facebook.com/GainTalents Instagram https://www.instagram.com/gain.talents/ Youtube https://bit.ly/2GnWMFg

On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.  They look at Sky News' plan to overhaul its newsroom to create more premium paid content, OpenAI's claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen's decision to end its panel-only ratings which have measured TV for decades. 

On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool 

Merry Christmas to you all, this week Adz and Chris delve into a few subject of jiujitsu and grappling. They talk about BJJ belt jealousy, training music, training consistency, YouTube vs Paid Content and there favourite grapplers. Enjoy Baby, HO HO HO.

Leticia Gardner has $1M followers on Instagram and over 2M on TikTok… and over 100k on YouTube. Her and her husband are the dream team. Her Husband, Rod Gardner is retired from the NFL and together they were on The Amazing Race. They're both entrepreneurs and are now growing their business together. Leticia talks about how you can compare organic content to paid content, and why she finds value in both, even when you have a large audience. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Leticia on Instagram HERE

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences and driving sales. He offers practical advice on setting up a TikTok Shop account, engaging affiliates to create authentic and compelling content, and leveraging competitor insights through tools like FastMoss to optimize ad strategies. Mina also explores the synergistic relationship between TikTok Shop and Amazon, highlighting the positive impact on Amazon sales and organic ranking when brands effectively leverage external traffic from TikTok. He discusses the importance of setting realistic budgets for testing ad content on TikTok, emphasizing the need for brands to focus on quality content creation and authentic representation. Throughout the conversation, Mina stresses the significance of adapting to the unique storytelling aspects of the TikTok platform to maximize success and cautions against overengineering content, as authenticity is key to resonating with the TikTok audience.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon vs. TikTok Shop2. TikTok Shop Basics3. TikTok Shop Logistics4. TikTok Affiliate Marketing5. TikTok Competitive Analysis6. Cross-Platform Effects7. TikTok-Amazon IntegrationTimestamps00:00 Mina Elias' background in Amazon03:34 TikTok and future shopping trends06:12 How TikTok solved the content problem for brands09:15 How TikTok merged affiliate and attribution10:12 How to start selling on TikTok Shop: account and page setup, logistics14:29 Affiliate marketing on TikTok: manual and automated outreach17:42 Strategies for running ads with affiliate content19:18 Budgeting for TikTok ads, data analysis with FastMoss23:51 Finding the right TikTok creators for your brand25:33 The impact of TikTok Shop on Amazon sales and organic rankingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In today's episode, we discuss how to turn your podcast into a source of revenue. We compare notes about finding the right balance between providing free content and introducing paid options. This includes exploring ideas beyond simply offering ad-free episodes. Additionally, we will cover the significance of understanding your audience and whether you should create membership tiers or take a more equal approach. Episode Highlights: [3:26] Icebreaker: If you could take over someone's podcast for 1 day, whose podcast would you choose and why? [11:43] Podcast Host Takeover Preferences [12:02] Discussion on Paid Content and Monetization [13:11] Challenges and Strategies for Monetization [28:11] Investor vs. Sponsor Distinction [40:01] Tiered Pricing and Additional Offerings [50:16] Final Thoughts and Closing Remarks Links & Resources:  The Podcasting Morning Chat: www.podpage.com/pmc/ Podcast Movement:  www.podcastmovement.com Auphonic:  www.auphonic.com Ashley Feller's Auphonic tutorial:  www.facebook.com/share/v/MDLKU1q4Cwn4puQ5/ Patreon: www.Patreon.com Anker Projectors: www.anker.com Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠  Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com

Want to know the secret to my most effective content flywheel?How to figure out if you're giving away the wrong content for free?Or the best way to juggle multiple content websites?You're about to find out.Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:40 - Content Flywheel: How I Repurpose My Podcast Content28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free40:08 - Your Website Will Suck Less If You Consider These 10 QuestionsShow Notes

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have. You'll hear: Going All In On YouTube: Why Anyday now spends more on YouTube than Search. Organic foundation, campaign and audience structure Contiguous funnel that retargets viewers and clickers. Examples of what messages work at top, bottom, and middle of funnel Measuring it and post purchase survey extrapolation. Timestamps: 00:00 - Introduction and Incrementality in YouTube Ads 02:00 - Importance of Post-Purchase Surveys 04:30 - Building Credibility with Real People and Influencers 07:00 - Utilizing Organic and Paid Content on YouTube 09:30 - Creating Effective Top of Funnel Content 12:00 - Transitioning from Top of Funnel to Middle of Funnel 14:30 - Measuring Engagement and Conversion Rates 17:00 - Linking Products and Monetization Strategies 20:00 - Tailoring Content for Different Stages of the Funnel 22:30 - Final Tips and Insights for YouTube Success Hashtags: #YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.   In this episode, I'll give you a behind the scenes of a recent Q&A I delivered for our 3 Day Copy Confidence Challenge where I answered this question for one of our students.     Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses.  Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions. Episode highlights:  01:54 The Impact of Kindness and Support 06:38 Dealing with Comparison and Jealousy 15:04 The Dilemma of Free vs Paid Content  20:59 Building a Supportive Community 25:57 The Role of Kindness in Business Decisions  Thanks to Penfold for sponsoring this episode. Don't forget to check out Imogen online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up Did you find this helpful?  SUBSCRIBE to my channel for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️

What content do I give away for free and what content do I charge for? You asked it and it's being answered here. In this Q&A episode of the Brain Game I help you map out the difference between your paid content and your free content. This question ultimately ties into the FLOW of your business. Have a question you want answered? Email me at e@elizabethsalazarcoaching.com!

You probably know by now that YouTube is the most powerful way to build your audience online but if you create courses that you charge money for, what are you supposed to post on youtube for FREE if you have content in your paid course or program? that people pay for?Let's talk about it here on episode 4 of the Video Brand Infusion podcast!

Today's episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.  Betsy's question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with that same push and pull. You want to share enough content to create interest and excitement but don't want to give away the valuable content your paying subscribers receive.  The goal is to have balance. Give your audience a taste of what it's like to be a subscriber, but provide value and exclusivity to your subscribers.  These strategies can help you keep your public content engaging while still protecting your paid content.  Share the what - not the how. Publicly share the box opening and what your subscribers are receiving. This is also a great time to show what can be made from supplies in the box, but not how to do it.  Potential subscribers can see the value. They still need to join the subscription to learn how.  Do this in a LIVE unboxing or an unboxing post, posts of finished products with supplies laying next to them.  Give them “incomplete” information - they need/want to know more.  Share small sections of the how, but don't put it all together for them.  Use sped-up videos so people can see the process but not the exact techniques and how-tos.  Share smaller projects that can be made with the same supplies - acts as a bonus for subscribers, too!  Connect, don't teach.  Go LIVE and use items from the box to create the projects. But… instead of teaching, simply talk to and connect with your audience as you create.  As questions come up, explain what you're doing and that subscribers have access to the instructional video that takes them through the project step-by-step.  Your audience will see the value of your products, connect with you on a personal level, and see just how much they will get by subscribing.  Find a balance. If you hide all your content behind closed doors, nobody other than your subscribers sees what you're giving. You lose the opportunity to nurture your audience and show them what it's like to be a subscriber.  Doing more public-facing content creates more engagement from your subscribers - and drives more interest from those people who aren't yet subscribers.  Join me for this episode as I talk about why it's so important to share content publicly and how to balance public-facing and subscriber-only content.  Important Links:  Launch Your Box Episode 93 6 in 60 Workshop  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today! 

Today, Shannon continues her discussion with guest Peter Vander Wall about the intricacies of paid content, specifically focusing on Facebook ads. Shannon and Peter delve into the different strategies for using paid content to the advantage of professional service firms and provide valuable insights into creating paid content that converts. They explore the nuances of direct response funnels and social funnels, shedding light on the effectiveness of each approach. Additionally, they discuss the importance of understanding audience pain points and desires to craft compelling ad content. Peter shares his predictions on the future of social media marketing, emphasizing the significance of targeting micro-niches to stand out in an oversaturated market. Throughout the conversation, practical advice and actionable tips are offered to help entrepreneurs navigate the complex world of social media advertising. Tune in for valuable insights from Peter Vander Wall as he expertly navigates the complexities of Facebook ads and paid content. Peter is a marketing consultant specializing in helping professional service firms scale their client acquisition. He started out as a content creator for a real estate CPA firm, helping them add multiple 7 figures of revenue over 2 years. Now he's taken the lessons learned along the way and helps other professional service firms do the same. Instagram: https://www.instagram.com/petervndr/?hl=en YouTube: https://youtube.com/@petervndr?si=ixIeNBBxbYUkz8BG What you'll hear in this episode: 06:31 Discussing short-term vs long-term marketing strategies. 09:26 Paid ad mirrors best organic content with money. 12:39 Facebook's automatic targeting is highly effective. 13:34 Use lookalike audience for precise targeting. 17:23 Focus on profitability and attracting the right audience.   If you like this episode, check out: Pricing Blunders That Could Cost You Thousands How to Build Trust with Your Customers Why Just Bumping Up Prices Doesn't Cut It   Want to learn more so you can earn more? Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.  

We riff about a true vortex of power in America: Jungle Jims. Then we get into a totally absurd – but also refreshingly direct – startup from Germany called Vay that just launched in Las Vegas. And we wrap up by checking in on Sam Altman who has finally decided that, in the name of democracy, OpenAI is ready to get into the “military and warfare” business. ••• Vay launches commercial driverless mobility service with remotely driven cars in Las Vegas, Nevada https://vay.io/press-release/vay-launches-commercial-driverless-mobility-service-with-remotely-driven-cars-in-las-vegas-nevada/ ••• OpenAI Is Working With US Military on Cybersecurity Tools https://www.bloomberg.com/news/articles/2024-01-16/openai-ceo-altman-says-it-doesn-t-want-to-train-on-new-york-times-after-lawsuit ••• AI-driven misinformation ‘biggest short-term threat to global economy' https://www.theguardian.com/business/2024/jan/10/ai-driven-misinformation-biggest-short-term-threat-to-global-economy Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

In this episode of Nicky & Moose, they provide successful strategies that allow you to profit from free & paid content.  What You Will Learn How to balance producing free and paid content.  Pros & cons of Apple's Vision Pro.  The mindset of being a founder of start ups.  Creator Of The Week Due to copyright issues, this segment will temporarily be on hold.  Strategy For Combining Free & Paid Content Posting content on platforms such as YouTube or Instagram, are opportunities to speak on isolated topics. Those documented lessons will be available as free content that are scattered across your page.  Providing a course has more sequential order & organization. People will pay for structure! It makes an easier transition for consumers to have a transformation in their journey.  Does your products offer experiences that match promised outcomes? Don't let fear stop you from posting consistently. 1% of your audience shouldn't stop you from moving forward. There are people who need your knowledge & expertise! Free Content Builds.. Value.  Interest to have oversight provided for potential customers.  Trust in your words and what you provide.  Social proof of people who've gained success from your post. You never know what stage people are in who encounter & engage with your content. Work to have products or services available for consumers who need them more readily than others.  Question Of The Week Which is more important when it comes to being successful. Commitment, discipline or consistency? Patreon Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level! Listener Perks 1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm 2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today! 3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

We riff about a true vortex of power in America: Jungle Jims. Then we get into a totally absurd – but also refreshingly direct – startup from Germany called Vay that just launched in Las Vegas. And we wrap up by checking in on Sam Altman who has finally decided that, in the name of democracy, OpenAI is ready to get into the “military and warfare” business. ••• Vay launches commercial driverless mobility service with remotely driven cars in Las Vegas, Nevada https://vay.io/press-release/vay-launches-commercial-driverless-mobility-service-with-remotely-driven-cars-in-las-vegas-nevada/ ••• OpenAI Is Working With US Military on Cybersecurity Tools https://www.bloomberg.com/news/articles/2024-01-16/openai-ceo-altman-says-it-doesn-t-want-to-train-on-new-york-times-after-lawsuit ••• AI-driven misinformation ‘biggest short-term threat to global economy' https://www.theguardian.com/business/2024/jan/10/ai-driven-misinformation-biggest-short-term-threat-to-global-economy Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

EPISODE 1911: In this KEEN ON show, Andrew talks to Rafat Ali, founder & CEO of Skift, about the impact of AI on the travel industry.Rafat Ali is the CEO/Founder of Skift, the largest business intelligence and marketing platform in travel, providing news, information, data, and services to all sectors of the world's largest industry. Previously, he was the founder/CEO of paidContent and ContentNext, which he sold to UK's Guardian News and Media in 2008, and left in 2010. Prior to that, he was managing editor of Silicon Alley Reporter. Rafat was the Knight Fellow at Indiana University, where he completed his Masters in Journalism, 1999-2000. Prior to that he completed his BSc in Computer Engineering, from AMU in Aligarh, India.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand's affiliate program for paid opportunities, Ben Affleck cheating on Dunkin' with Starbucks, and more.

Can giving away too much in your free content damage your ability to make money in your online business? How do you know what you should be giving away for free and what you should be charging for? In this episode of High Value Questions I'll be answering this question: I have a Question about social media content and course creation.  I'm just wondering what's the biggest difference between what I put on social media and what I put in my actual course.   Do I offer up all the info on my social media but when they pay for my course they are getting the system…the step by step process and potentially access to me?  Should I be holding anything more back other than the step-by-step method? In this episode I'll be covering: 5 Frameworks you can use (and also mix and match) to determine what you can give away and what you should charge for in your online business. What, Why, How and ASQ methods. A breakdown of how Alex Hormozi's strategy of giving away his new book '$100 Million Leads' for free and how it not only helps other people but helps his business too. How I stay Motivated and the benefits of thinking bigger and having goals that are unrealistic! I want to answer your questions about how to start an online business and make money online with your knowledge! Let me know your biggest struggles when it comes to digital marketing, sales, content creation and online courses! You can submit your High Value Questions here: https://www.simonwparsons.com/questions If I've added value, would you please leave me some stars on Spotify or Apple? It just takes a second!

Understanding Paid Content Marketing is essential for your business growth and high ROI. Listen

It's meant to be clear what's advertising and what isn't, but 'sponsored content' and 'native advertising' blurred that line a long time ago. Now some outlets form ‘partnerships' with clients to get messages across in exchange for big bucks - and even get their own journalists to help out.   

Uh Oh the AI Shift is starting to hit the fan!!! In the last 2 weeks, AI Copyright Infringement has been a hot topic in the news, and in the months since the Chat GPT Explosion we are seeing more and more lawsuits against Google Bard and Open AI that can change the way we use AI for good. If you've used Chat GPT, Bard, or any of these other tools and you've thought about the safety of your own content you don't want to miss this episode. Tune in as Akilah tackles the pressing issues of AI machines scraping data without proper sourcing, leading to legal battles over unauthorized usage. And my thoughts and some other trusted creators' thoughts on the potential future changes in the AI landscape, with companies being held accountable for attributing their data sources. Drawing from real-life examples and legal discussions, host Akilah Thompkins-Robinson also explores the consequences faced by businesses that claim ignorance when it comes to ethical AI. We go deep in this episode talking about hot takes that are coming out about these lawsuits against AI companies Share tips and resources on how business owners can protect their content and protect themselves from using copywritten content Insight into how 3rd part tools that use AI like SEO Assist (https://seoassist.com) and Opus Clips (https://clip.opus.pro/) can get you better results when using AI Talk about all of the things entrepreneurs should know as content creators and Content consumers Resources referenced in the episode: ·      Akilah Thompkins-Robinsons  Thoughts on the limitations of Generic AI Tools: https://www.facebook.com/GirlGetVisible/posts/pfbid0GfpXR4qWNXfcurtiVqj92Q2foa3eLAV7g37vavLCzV3wexCqRuy4J1pAHmt3NikUl ·      Roberto Blake's post on Protecting your IP from AI Models and the importance of using a Paywall https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q/community?lb=UgkxVCrT4stR_O8EltrixgDXPuEst9Zi34ys ·      Search Engine Journal Article on Chat GPT Law Suits https://www.searchenginejournal.com/chatgpt-creator-faces-multiple-lawsuits-over-copyright-privacy-violations/490686/?fbclid=IwAR0cIedNgRJb2SiTcrdzWqXau4N5nA7hYWfRSZxMsiSVaqUjrmc1mQY2IEE ·      Niche Pursuits Podcast Episode ‘Did Google Steal Ai Content https://www.nichepursuits.com/did-google-steal-ai-content/ ·      GGV Podcast Episode 2023 Predictions the Best use of AI for your business https://girlgetvisible.com/2023-predictions-the-best-use-of-ai-for-your-business/ I know we didn't have widespread copyright infringement on our 2023 Bingo Cards but here we are, 2023 is turning out to be a fascinating journey into the evolving world of content creation and protection. So grab your favorite beverage, sit back, and get ready to be enlightened on this captivating episode, “The Dark Side of AI: Content Theft” Let's empower ourselves to navigate the realms of AI and protect our creative endeavors. It's time for Girl Get Visible! As always join us in the SEO Growth Mob Facebook Group to Continue the Conversation https://www.facebook.com/groups/1743775969260900

When it comes to creating and sharing content for your business, there are two types; Free and paid.    But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs?    If this question has been on your mind, this episode will be a huge help.   In this episode, you'll discover:   ·      The purpose of your free content and how it plays an important role in your marketing and client attraction strategy   ·      8 popular types of free content you can use to attract your ideal clients   ·      What to avoid doing with your free content   ·      Examples of free content you can start sharing today Tune in to learn how to use both forms of content in your business to get the best results.    Links/Resources mentioned on the show: Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star   Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People   Links to Resources:  Karen's Facebook Group Karen's Instagram Kathleen's Facebook Group Kathleen's Instagram

Jack Gilbert is a runner, marketing specialist, and founder of Dirty Bird Run Club based in New York City. In our conversation, we explore how to cultivate an authentic, lively running community as well as the diluted usage of the word 'club'. We discuss the key ingredients for a strong brand, the importance of intentionality behind your company values, and a lot more. Timecodes: (1:15) - Jack's Injury Recovery (7:18) - Learning Your Body Through Rehab (10:23) - Foundational Elements of a Strong Brand (14:00) - Perfectionist Vs. Hypercritical (15:23) - Minimal/Monotone vs. Abstract/Colorful (17:38) - Glaring Mistakes Brands Make (19:14) - The Value Of Partnerships (21:18) - ‘Lifeletes' Vs. Athletes (25:55) - UGC, Paid Content, & Ads (29:24) - High Production Vs. Raw Content (32:50) - Story Behind Dirty Bird Run Club (35:50) - How To Cultivate An Irresistible Culture (38:47) - Avoiding Redundancy (40:49) - Protecting The Club From Toxicity (43:42) - Diluted, Broad Usage of ‘Clubs' (47:12) - Perspective Towards Competition (50:00) - Monetization of Running Clubs (53:57) - Expanding Behind a Locality (57:21) - Modern Running Media (1:01:27) - Personalities in Endurance Sports (1:04:55) - What's Next for Jack (1:06:42) - Strategy for Growing a Community For More: Follow Brock on Instagram Follow Brock on YouTube Follow Jack on Instagram Follow Dirty Bird Run Club on Instagram --- Support this podcast: https://podcasters.spotify.com/pod/show/zero-quit-podcast/support

Ever wondered how you can build a thriving business with the perfect balance of free and paid content? From my own experience, I've leveraged free 15-minute strategy calls to grow my business and showcase my expertise. While many people don't value free advice, the exchange of money drives them to pay attention and take action. Let's explore how you can make the most out of free resources and paid services to resonate with your audience and help them achieve their goals.Sign up for Next Level YouSign up for Activation Share this episode and tag me @itscrissyconner

Ever wondered how you can build a thriving business with the perfect balance of free and paid content? From my own experience, I've leveraged free 15-minute strategy calls to grow my business and showcase my expertise. While many people don't value free advice, the exchange of money drives them to pay attention and take action. Let's explore how you can make the most out of free resources and paid services to resonate with your audience and help them achieve their goals.

James and Amy discuss all things current in tech as well as answer your questions from the livestream.SponsorHashnodeCreating a developer blog is crucial in creating an online presence for yourself. It's proof of work for your future employer. Hashnode makes it easy to start a blog in seconds on your custom domain for free. It's fully optimized for developers and supports writing in Markdown, rich embeds, publishing from GitHub repository, syntax highlighting, and edge caching with Next.js blogs deployed on Vercel. On top of these, Hashnode is free from paywall, ads, and sign-up prompts.Hashnode is a community of developers, engineers, and people in tech. Your article gets instant readership from their growing community.Check out Hashnode, and join the community.Daily.devdaily.dev is where developers grow together. It provides a community-based feed of the best developer news, helping you stay up-to-date. daily.dev aggregates hundreds of sources every few minutes and creates a personal feed for you according to your interests, whether it's web dev, data science, or Elixir. Anything you might be interested in, it has the content for you.Check out daily.devShow Notes00:00 Introduction02:07 Current Fun Work06:03 Posting More and Social Media17:24 Learning From Building the Astro Course19:54 Using Next 1323:19 Made With Zeta30:11 AI Tools34:04 Midjourney45:01 Paid Content and Value49:09 Framework Decision Process56:27 Starting in Content Creation01:06:44 Sources to Keep Up01:07:27 Starting With Sponsors01:11:21 Starting Your Own Podcast01:15:32 Express API and Videos01:16:16 Picks and Plugs…Sort Of

About Our Guest:Rafat Ali is the CEO & Founder of Skift, the most influential business media & information company in the travel industry, providing news, research, events, and creative services to key stakeholders globally.Previously, he was the founder/CEO of paidContent and ContentNext, which he sold to UK's Guardian News and Media in 2008, and left in 2010. Prior to that, he was managing editor of Silicon Alley Reporter. Rafat was the Knight Fellow at Indiana University, where he completed his Masters in Journalism, 1999-2000. Prior to that he completed his BSc in Computer Engineering, from AMU in Aligarh, India.About Your Host:Anita Zielina is the CEO and founder of Better Leaders Lab. She's also an Executive in Residence at the Craig Newmark Graduate School of Journalism at CUNY, where she spent the last few years leading all continuing and executive education initiatives. Anita serves as the inaugural Board Chair of News Product Alliance (NPA) and is a member of the board of directors at the Austrian Public Broadcaster ORF.For the past 15 years, Anita held senior executive positions focused on product, strategy and innovation in various media and education organizations as Chief Product Officer, Managing Editor Digital, Editor-in-Chief and Director Strategic Initiatives. She has worked with around 500 managers, leaders and entrepreneurs as a consultant, coach and educator.She holds a Master in Law from Vienna University and an Executive MBA from INSEAD. Anita is an alumna of the Stanford Knight Journalism Fellowship and the Oxford Reuters Institute Fellowship. About Better Leaders LabBetter Leaders Lab is a Do and Think Tank for good leadership and smart management in media and beyond and a boutique strategic advisory firm. BLL specializes in organizational change, strategy and scenario planning, leadership development and executive recruiting research. Its goal is to empower managers, leaders and organizations in the broader media, digital & innovation space to build successful, sustainable, modern and healthy businesses.Learn more:https://betterleaderslab.comGet in touchFeedback or questions related to the podcast?hello@betterleaderslab.com

Today's episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.  Betsy's question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with that same push and pull. You want to share enough content to create interest and excitement but don't want to give away the valuable content your paying subscribers receive.  The goal is to have balance. Give your audience a taste of what it's like to be a subscriber, but provide value and exclusivity to your subscribers.  These strategies can help you keep your public content engaging while still protecting your paid content.  Share the what - not the how. Publicly share the box opening and what your subscribers are receiving. This is also a great time to show what can be made from supplies in the box, but not how to do it.  Potential subscribers can see the value. They still need to join the subscription to learn how.  Do this in a LIVE unboxing or an unboxing post, posts of finished products with supplies laying next to them.  Give them “incomplete” information - they need/want to know more.  Share small sections of the how, but don't put it all together for them.  Use sped-up videos so people can see the process but not the exact techniques and how-tos.  Share smaller projects that can be made with the same supplies - acts as a bonus for subscribers, too!  Connect, don't teach.  Go LIVE and use items from the box to create the projects. But… instead of teaching, simply talk to and connect with your audience as you create.  As questions come up, explain what you're doing and that subscribers have access to the instructional video that takes them through the project step-by-step.  Your audience will see the value of your products, connect with you on a personal level, and see just how much they will get by subscribing.  Find a balance. If you hide all your content behind closed doors, nobody other than your subscribers sees what you're giving. You lose the opportunity to nurture your audience and show them what it's like to be a subscriber.  Doing more public-facing content creates more engagement from your subscribers - and drives more interest from those people who aren't yet subscribers.  Join me for this episode as I talk about why it's so important to share content publicly and how to balance public-facing and subscriber-only content.  Important Links:  Launch Your Box Episode 93 6 in 60 Workshop  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!  Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

In this episode of The Dietitian Success Podcast, I discuss some of the key differences between content that you create for free (ie. Instagram posts, blog posts, podcast episodes, etc.) vs. the content that you get paid for (ie. your 1:1 coaching, group programs, online courses, etc.) Links: This episode is sponsored by Practice Better . DSC Members can get 20% off 4 months of any Practice Better paid plan with the code DSC20. Use this link to purchase: https://practicebetter.grsm.io/dscpodcast Check out Online Course Blueprint here: https://www.onlinecourseblueprint.info/ Join us in the DSC Membership here: https://www.dietitiansuccesscenter.com/ 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.        EPISODE 114 SEGMENTS:  Can Instagram and Facebook Help You Recruit? A Question from ASA Central  ChatGPT: We're Just Getting Started       EPISODE 114 OVERVIEW:  00:01 "Welcome to Insights with Brad Bialy and Matt Lozar!"   00:43 "How Golf Season and Weather Affect Your Spirits"   02:13 "Can Instagram and Facebook Help You Recruit? A Question from ASA Central"  04:00 "Limitations of Using Instagram for Recruiting"   11:05 "Paid Content on Facebook - A Must for Social Media Strategies"   11:52 "Targeted Social Media Strategy on Facebook - What You Need to Know"   12:41 "Evaluate Your Social Media Strategies"  13:39 "ChatGPT – We're Just Getting Started but there is SO Much Potential"       HOSTED BY:  Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.      Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS  

One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line? That's the line of questioning that typically comes up when we talk about free versus paid content. So in this episode, I want to give you six tips for understanding the differences between free and paid content and how they play together. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/free-vs-paid-content/ Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

I frequently get asked what the difference is between my free and paid content, and WHERE I draw the line between what I am willing to give away for free and when I decide to charge for my expertise. Hear more about my decision making content and how you can apply the 3 VERY different levels of content to your own business! RESOURCES: Play Cafe Academy: http://bit.ly/3HES7fD Current Owners- Apply To Play Maker Society: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2023 Guide: http://bit.ly/3GwXQAS ETSY Template Shop: https://bit.ly/40RF5D4

In this Creators Ave, Nicky And Moose discuss the blurred lines between when content or services are free and when they are paid. They specifically focus on how this concept applies to business owners who are service providers. They share their own experiences and provide insights on how to draw the line between free and paid content and services. Takeaways: Business owners and content creators need to be clear on what they give away for free and what they charge for in order to be successful. There may be some tangible and intangible criteria to consider when determining what is free and what is paid. One potential business model for service providers is the three, two done-for-you models where you give away your methods for free but create a paid version where you do it for the person. This episode provides valuable insights for business owners and content creators who are struggling to draw the line between free and paid content and services. It highlights the importance of being clear on what you give away for free and what you charge for in order to be successful. For more information, visit the full episode: https://www.youtube.com/live/1RgXKIrk1cE?feature=share

On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?

Growing your business can be difficult, and many entrepreneurs find themselves stuck when it comes to delivering the education content they've spent so much time creating. In this episode, we'll discuss different ways of delivering paid education products - such as workshops, retreats, courses, mentoring programs, or coaching memberships - and how to decide which one is right for you. We'll also discuss how to use different strategies to best serve your clients and available community. Join us on our journey toward more effective and successful paid education strategies! ---- If you would like to leave a review on the Apple podcast app for your chance to win a mentoring session with Jai Long: https://podcasts.apple.com/au/podcast/educators-rising-with-jai-long/id1664297641?i=1000593894919 Sponsor: https://jailong.co/kajabi Instagram: https://www.instagram.com/jailong.co/ Website: https://jailong.co/ Educators Rising Facebook Group: https://www.facebook.com/groups/educatorsrisingSee omnystudio.com/listener for privacy information.

Are you giving too much away for free? Do you feel like you need to hold back when you're on social media because if you say too much, you might end up cannibalizing your own offers? On the one hand you know that you need to keep some things behind lock and key and that people should pay for it, on the other hand you're being instructed to show up on social media all day every day. How are you supposed to reconcile both mandates? How do you talk as much as you want on social without giving too much away? I found a great way that works for me! And I'll share it with you on this episode! And on this episode our focus will be on: 3 tests you free content must meet in order to pass the “don't give too much away” test. Episode links: GET CLIENTS FIRST membership Follow me on Instagram Access the FULL LENGTH interviews with all your favorite online coaches for FREE by requesting access to The Global Phenomenon Podcast UNCUT VAULT! Get access right now! Go to: theglobalphenomenon.com/uncut   Watch the video version of the podcast on The Global Phenomenon YouTube channel Follow me on Instagram Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography

When creating free content such as blog posts, YouTube videos, podcast episodes or social content, it can be hard to work out whether you're giving away 'too much', or too little. In this episode I'm sharing some considerations and tips to help with deciding what should go where!Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsRead the blog post & see the funnel diagram:https://www.byrosanna.co.uk/blog/free-paid-contentWatch my FREE content planning masterclass:https://www.byrosanna.co.uk/contentplanHow to deliver opt-in freebies to your audiencehttps://www.byrosanna.co.uk/blog/deliver-freebies-resourcesIs blogging still worth it?https://www.byrosanna.co.uk/podcast/blogging-worth-it

Who are we? We're Thicc Radio! We're James and Tim; two gainers who want to explore what gaining is, for our own benefit, and the benefit of anyone tuning in. In this week's episode, we sit down with our special guest to explore the reality of creating paid content! Such a dynamic and divisive subject, we discuss everything from determining the cost of content to patrons overstepping boundaries, to the discussion on its effect on the community and more! New episodes will come out every Tuesday, so subscribe! Please rate us five stars, leave us a review, share this episode with your friends, and if you want to reach out to us, you can find us on our socials below. So until next time, bye fats! James Instagram: @s.t.a.n.n.u.m BeefyFrat: @stannum Tim Instagram: @thickey_mouse Grommr: @orpheus BeefyFrat: @thickey_mouse Twitter: @thickey_mouse YouTube: @thickey_mouse TikTok: @thickey_mouse Morty Instagram: @cub2001 Grommr: @Cub2001 Twitter: @chubby20s Tumblr: @Cub2001 Thicc Radio TikTok: @thiccradio Website: https://www.podpage.com/thicc-radio/ Email: thethiccradio@gmail.com --- Send in a voice message: https://anchor.fm/thicc-radio/message