Playbook for Amazon Podcast

For the Prime Fall Event we would recommend the following promotions: - Lightning Deals and 7 Day Deals - Should have been submitted a month ago, need to monitor what date and time you are given - Coupon Clippings - Should have been submitted last week - Prime Exclusive Discounts - Can we be submitted two weeks prior to the event Additional Exposure: - Customer Engagements - Amazon Posts - Amazon Storefront Deals Tab - A/B Experiments

For the Prime Fall Event we would recommend the following promotions: - Lightning Deals and 7 Day Deals - Should have been submitted a month ago, need to monitor what date and time you are given - Coupon Clippings - Should have been submitted last week - Prime Exclusive Discounts - Can we be submitted two weeks prior to the event Additional Exposure: - Customer Engagements - Amazon Posts - Amazon Storefront Deals Tab - A/B Experiments

Amazon Post: What you need to know! In this week's episode, Krista Rinehart, one of Turnkey's Client Managers, will guide you on the basic hacks to growing brand awareness and sales through Amazon posts.

In this week's episode, Marissa, VP of Marketing at The FBA Broker leads a roundtable chat with Geoff Matthews and Julie Siragusa from The FBA Brokers' Deal Team and Jeff Lieber, Founder of Turnkey Management. During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don't want to miss this one!

In this week's episode, Marissa, VP of Marketing at The FBA Broker leads a roundtable chat with Geoff Matthews and Julie Siragusa from The FBA Brokers' Deal Team and Jeff Lieber, Founder of Turnkey Management. During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don't want to miss this one!

Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there's one thing that matters the most. It's a product/market fit.

New Brand Analytics search dashboards are now available! There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers' shopping funnels and the top queries relevant to your brand.

Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time.

Amazon Prime Day is the retailer's biggest traffic event of the summer, essentially Christmas in July. If you're looking for inspiration on how to make the most of Prime Day 2022, check out our April Roundtable!

Amazon Prime Day is the retailer's biggest traffic event of the summer, essentially Christmas in July. If you're looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!

In this episode with Eva Hart of Jungle Scout, let's talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.

Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they've never thought about it before?

Even with a smooth, successful year under your business' belt, the transition between one year and the next can be a roadblock to continuing your momentum of success. 

Are you ready for the Amazon Q4 rush? Don't miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we've got some great tips to help you get started!

Todays episode is with Joe Valley of The Quite Light Podcast. In this episode, he will share his business expertise, as well as some pointers on what to avoid when you're selling your business!

What's New On Amazon October 2021? To create more room for your products as we approach the holiday season, we've made changes to automated inventory removal. Automated removal of aged inventory can help you save on long-term storage fees and improve your Inventory Performance Index score. It also frees up space in our fulfillment centers for more of your popular inventory.

Playbook for Amazon Podcast Episode 64 - The latest news, tips, and updates on Amazon in September 2021

Today we get to listen in as John Lee Dumas of EO Fire interviews Jeff on his tips for crushing it on Amazon and getting to selling 8-figures! Jeff was honored to be on JLD's podcast a few months ago, and we wanted to share with you Jeff's powerful insights, because it's some of his best work in the podcast-world yet! Thanks JLD for having us on the show, and for letting us air it to our audience at Playbook for Amazon! Show Notes: https://www.eofire.com/podcast/jefflieber/

Are you someone that wants to get into the Amazon game, but funding is an issue, you want to listen in on Jeff's conversation with some of the guys from AccrueMe. They have a unique model and if you need cash in your business, they have some interesting alternatives. Show Notes: https://www.accrueme.com/ Free calculator: www.accrueme.com to see if you qualify for the capital and for how much! Any questions? Email: rob@accrueme.com or don@accrueme.com Connect then with DonaldHenig at LinkedIn.

Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021

Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021

Today our guest is the legendary, John Lee Dumas. Host of the EO Fire podcast and wearer of many entrepreneurial hats, JLD has become a household mentor to entrepreneurs everywhere. Today we're talking about his background, his path and tips for uncommon success, his podcast and work schedule, and his brand new book available for pre-order. Minute Markers: 1:50- Background on JLD 5:09- How to manage profitable revenue streams 6:24- How to develop content if your services are not your content 9:30- What is JLD's actual workload 13:00- How does JLD keep up his energy on long days? 14:30- JLD shares about his new book 17:00- One step common entrepreneurs miss out on 19:52- How to Pre-Order the book (and get the bonuses!) 21:55- How JLD got content to grow www.eofire.com/book www.uncommonsuccessbook.com   Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

Today we're getting you up to speed with what's new on Amazon in January 2021. Don't miss it! Minute Markers:  1:26- Amazon removed customer review response option 2:35- Inventory threshold changes 3:55- Storage limits for new sellers 4:45- Improving IPI score 6:20- Bulk upload images  7:00- Pricing limitations from Amazon For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies

Today we’re airing the audio from a webinar Jeff did with Feedback Whiz back at the end of 2020. He and Henson Wu will share all about their best tips for scaling your Amazon business, increasing profitability, and they’ll answer questions live on the call. This should give you the boost you need to take […] The post Episode 57: How to Scale and Grow Profitability on Amazon with Feedback Whiz’s Henson Wu appeared first on TurnKey Product Management - Podcast.

2020 has been an epic year, for more reasons that one. While online sellers have faced a myriad of new challenges with the worldwide pandemic, we have also helped our clients to strengthen and pivot their businesses to become stronger than ever. Has this year been clarifying for you? We hope so. Today, our team […] The post Episode 56: TurnKey’s Biggest Client Wins of 2020 appeared first on TurnKey Product Management - Podcast.

With every online platform, there is an algorithm at play which dictates as user's experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your traffic and sales. What are those changes? Tune in today as Jenna breaks it all down! Minute Markers:  1:55- What hasn't changed with the algorithm 3:12- Conversion rate info 4:35- Organic ranking 5:15- Off Amazon traffic is becoming a heavier hitter 6:15- Fear with using off amazon traffic 6:40- Advertising tactics 8:15- Google ads 9:00- Concern about getting data from off Amazon marketing 10:15- Storefront source tags 11:20- Specific promotional codes 12:30- Make sure to build external assets and presence Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

With every online platform, there is an algorithm at play which dictates as user’s experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your traffic and sales. What are those changes? Tune in today as Jenna breaks it all […] The post Episode 55: 10 Minutes to Learn about Amazon A10 Algorithm Changes appeared first on TurnKey Product Management - Podcast.

https://youtu.be/gvqcpUNqhwM Episode 54: Q4 Amazon PPC Advertising Must-Dos Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you're paying attention, you can really see a big impact on your sales. You'll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren't doing that already, let's chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk. Minute Markers:  1:05- Meet our Ad Mgr Neelie 2:12- Biggest piece of advice for Q4 3:17- How is Q4 different in terms of ads? 4:55- Video ads 6:30- How is bidding different in Q4 7:49- How can people use past data to inform advertising decisions 9:20- How DSP is great for Q4 12:00- Listener question about DSP vs display ads Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies

Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients […] The post Episode 54: Q4 Amazon PPC Advertising Must-Dos appeared first on TurnKey Product Management - Podcast.

Today we are talking all about videos that convert on Amazon. We are a huge difference in the conversion numbers between sellers that use video and those who do not. But what videos work best for converting a customer to buy? Our guest Rob Burns from Video Telepathy is here to tell you all about […] The post Episode 53: Amazon Videos that Convert with Rob Burns appeared first on TurnKey Product Management - Podcast.

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays. Minute Markers:  1:50- Why the holiday season should be a focus for you 2:53- How to take advantage of […] The post Episode 52: How to Prep for the Holidays on Amazon appeared first on TurnKey Product Management - Podcast.

Today we are chatting about a common problem sellers face when they have seasonal products. Just because a majority of your sales come during a specific timeframe, it doesn’t mean the rest of the year needs to be a wash. Jeff is giving you some great ideas of how to utilize the full year as […] The post Episode 51: How to Cure Seasonal Product Dips appeared first on TurnKey Product Management - Podcast.

Episode 50: Use Amazon Customer Returns To Your Advantage How can customer returns actually be used to your advantage? Tune in today to find out! Minute Markers:  :50- How to find customer return info 2:30- Look at the info to address customer complaints 3:30- When should you pull inventory? 3:57- How address bad customer experiences and returns? 5:00- Listen to customer pain points Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies

How can customer returns actually be used to your advantage? Tune in today to find out! Minute Markers:  :50- How to find customer return info 2:30- Look at the info to address customer complaints 3:30- When should you pull inventory? 3:57- How address bad customer experiences and returns? 5:00- Listen to customer pain points Have […] The post Episode 50: Use Amazon Customer Returns To Your Advantage appeared first on TurnKey Product Management - Podcast.

What do you need to know going into Q4? Jenna is here to give you all the latest updates! Minute Markers:  1:45-Rumors about Amazon moving prime day again? 2:10- What to do if Prime day gets moved again? 3:55- Changes to Amazon IPI 4:00- Product limit changes 5:15- Do you have asana or reminders set […] The post Episode 49: Amazon Updates That Will Gave an Impact on your Q4 appeared first on TurnKey Product Management - Podcast.

On today’s episode, we’re covering the topic on everyone’s mind… is Prime day moving again????? Minute Markers:  :50- Coupon clipping recommendations 3:27- coupe clipping rules 4:04- Prime exclusive discount rules 4:35- Price trailing to qualify 5:20- Lead up coupons and Prime day coupon logistics 6:20- Make sure to plan your inventory through the rest of […] The post Episode 48: Is Prime Day Moving Again? appeared first on TurnKey Product Management - Podcast.

Today Jenna is sharing about a new Brand Registry feature that allows sellers to virtually bundle their products. This is incredible because you don’t have to physically bundle them yourself and create a whole new UPC code. Amazon does the logistical work. What you will need to do is create a new listing for the […] The post Episode 47: Creating Virtual Bundles and Increasing the Customer Value appeared first on TurnKey Product Management - Podcast.

Hijackers and Counterfeiters are a BIG issue for sellers. Jenna and Amanda are sharing TurnKey’s best tips for combatting these issues and how to be proactive in the face of losing the buybox. Minute Markers: 1:10- The problem with counterfeiters and listing hijackers 2:31- TurnKey’s approach to hijackers 4:15- What role does brand registry play […] The post Episode 46: How to Be Proactive with Amazon Counterfeiters and Hijackers appeared first on TurnKey Product Management - Podcast.

Today, Jeff is talking about optimizing your listing for mobile. Many sellers who make their listings on a standard computer don’t consider looking at how the listing appears on mobile. And given that a majority of Amazon sales are coming from phone purchases, this is a huge missed opportunity. Take a listen to what you […] The post Episode 45: Optimize Your Amazon Listing for Mobile appeared first on TurnKey Product Management - Podcast.

**To get and stay on top of the latest Amazon updates and to view and interact during our What's New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here Are you regularly optimizing and keeping up with your A+ content?  A+ content (formerly Enhanced Brand Content) is an incredibly powerful tool from Amazon for a few reasons.  On the mobile app, your A+ is featured before your bullet points making it important to make strong impressions  It allows you to show your product's features and benefits in a strong creative way and reflect your brand messaging In addition to that, it allows you to add additional backend terms behind each image  Because this tool is so powerful, it is super important that you are keeping up with the latest and greatest when it comes to A+ content.  A few new features to be aware of for A+ content:  A+ content now enables you to bulk upload changes to A+ content to up to 500,00 ASINS  A+ content now also allows you to copy drafts over to other countries eliminating the need to start over for different marketplaces  To get and stay on top of the latest Amazon updates and to view and interact during our What's New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here  

Today we’re chatting about Amazon PPC? PPC is the #1 struggle we hear from sellers, as they feel like they don’t know what they are doing and they are wasting money in the process. Jenna is chatting with TurnKey’s Amazon PPC expert, Nolan Rakow, all about what’s new with PPC, how to test out new […] The post Episode 44: Are you and your team keeping up with PPC updates? with Jenna and Nolan appeared first on TurnKey Product Management - Podcast.

Today Jenna is talking with Amazon mogul Danny Carlson. Danny is a pro seller himself and also helps others to optimize their listings on Amazon. He also shares about his near death experience that drastically changed his life plans. They cover how to endure the pandemic, A+ Content, and Amazon Storefront. Check it out! Minute […] The post Episode 43: Jenna interview with Danny Carlson about A+ Content and Amazon Storefronts appeared first on TurnKey Product Management - Podcast.

In today’s episode, Jenna is covering everything you need to know about autoresponders and updates Amazon has made with in their autoresponder policies. Do you have an autoresponder in place on Amazon? If you do, make sure you are following the rules! Minute Markers:  :45- Changes in Autoresponder TOS 1:00- What are autoresponders 1:40- What […] The post Episode 42: What’s New on Amazon? What you NEED to Know About Autoresponders appeared first on TurnKey Product Management - Podcast.

Most every Amazon seller uses Jungle Scout, and today Jeff is chatting with Jungle Scout founder, Greg Mercer. They discuss Greg’s unique background that led him to Amazon, how the idea of Jungle Scout came to be, sales info for how Amazon is faring during the pandemic, and overall tips and insights for thriving in […] The post Episode 41: Amazon Sales Trends Post Coronavirus: Interview with Greg Mercer from Jungle Scout appeared first on TurnKey Product Management - Podcast.

Have you been struggling to keep up with all the updates during the COVID 19 pandemic?  As business owners it has been an incredibly overwhelming time making it challenging to keep up with the updates that have such an impact on your business. Here are a few key updates that we wanted to cover with you:  Coupon clippings make a comeback! Amazon is officially allowing sellers to set up coupon clippings again.  USPS has temporarily suspended international mail service to certain destinations. Before seller ship out their order's they should check here for an update from USPS regarding the destinations suspension.  Amazon is waiving their May 15th long term storage fees. Sellers can still continue to create removal orders but their will be delays.  As things start to settle into a new normal on Amazon there have never been more seller opportunities than right now. Join us this afternoon on our Facebook group at 11:30 am PST to chat about these updates and what they mean for your Amazon business.  Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.   

Today we are hearing from Jenna about what’s been going on with Amazon in the past month. Crazy times for sellers around the globe, but we are here to help! Minute Markers: 0:24 – 1:29 – New Repeat Buyer Analytics on Amazon 1:29 – 2:02 – What To Do With This New Information 2:03 – […] The post Podcast Episode 40 : What’s New on Amazon May 2020 with Jenna appeared first on TurnKey Product Management - Podcast.

This week, Jeff is interviewing Amazon legend Carlos Alvarez. Carlos has been selling for 14 years himself, and now coaches sellers as well as leads the largest meetup group in the world. He’s full of wisdom when it comes to helping his clients through Covid-19, using Amazon Live, hiring, and more. You’re going to want […] The post Episode 39: How To Use Amazon Wholesale, Amazon Merch To Diversify During The Coronavirus: Jeff Interviews Carlos Alvarez appeared first on TurnKey Product Management - Podcast.

In the midst of all these crazy times, Amazon came out with a big announcement that will be affecting all sellers soon!  They have decided to officially move the Amazon PPC platform to the Amazon Advertising console. For those of you that have not used the Amazon Advertising console, it is very similar to Seller Central's platform with just minor tweaks!  As Amazon makes this adjustment, your campaigns, stores, and all advertising related reporting will move to the console and out of Seller Central.  To access your PPC ads, you will continue to use the same login information and will even be able to access the new console through Seller Central. According to Amazon, the navigation between the two platforms will be simple and you will be able to access both from one or the other.  Amazon decided to make this adjustment to give sellers easier navigation and new notification and support features.  According to Amazon, sellers will start to see this migration in the coming months! This is great news for Amazon sellers because it shows Amazon is listening to feedback and will hopefully be able to provide additional support for PPC.  Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona. 

Today, Max Kerwick from Brand Builder Podcast is here chatting with me about the Coronavirus impact on Sellers, our best tips for building your brand during a pandemic, and more. This is for anyone stressed about surviving this crazy time. If you do it right, it can actually be a wake up call for your […] The post Episode 38: Coronavirus Amazon Update: Jeff Lieber and Max Kerwick Give Sellers The Latest appeared first on TurnKey Product Management - Podcast.

In today’s Episode, Jeff is chatting with successful Amazon seller Andrew Erickson. Not only is Andrew killing it as a seller, but he was able to travel the world while doing it. He is also the host of the Zon Con Podcast. Today we are talking about his unique origin story, his best advice for […] The post Episode 37: Coronavirus Amazon Update: Jeff Interviews Andrew Erickson On What Brands Can Do About The Virus And More appeared first on TurnKey Product Management - Podcast.