Podcasts about UPC

La presidenta de ACEMI habló en 6AM sobre el aumento de la UPC que anunció el ministerio de Salud.

Navigating the Complex World of Trusts and EstatesThis conversation delves into the complexities of trusts and estates, focusing on key concepts such as testamentary intent, the plain meaning rule, ambiguity in wills, mandatory statutory protections for families, elective shares, distribution mechanics in intestacy, and the challenges posed by blended families and non-marital partners. It emphasizes the importance of understanding these principles for effective estate planning and the evolving nature of succession law.In the intricate realm of Trusts and Estates, understanding the balance between honoring a decedent's intent and adhering to statutory requirements is crucial. This blog post delves into the key concepts and challenges faced in this field, providing insights for both law students and practitioners.The Plain Meaning Rule and Its ExceptionsA foundational principle in testamentary documents is the Plain Meaning Rule, which dictates that if the language of a will is clear, extrinsic evidence is generally inadmissible. However, this rule is not absolute and has exceptions, particularly when dealing with inter vivos trusts, where courts are more lenient in considering external evidence to determine intent.Ambiguity in Wills: Latent vs. PatentAmbiguity in wills can be classified as latent or patent, with significant implications for the admissibility of evidence. Latent ambiguities arise when clear language becomes ambiguous due to external facts, allowing for extrinsic evidence. In contrast, patent ambiguities are apparent contradictions within the document itself, traditionally precluding external evidence.Mandatory Statutory ProtectionsThe law imposes mandatory protections to safeguard the immediate family, such as family allowances and elective shares. These provisions ensure that a surviving spouse and minor children receive support, often prioritizing their claims over the decedent's explicit wishes.Blended Families and Estate PlanningBlended families present unique challenges in estate planning, requiring sophisticated tools like QTIP trusts to balance the needs of a surviving spouse with the inheritance rights of children from previous marriages. These trusts provide income to the spouse while preserving the principal for the decedent's children.The Role of Non-Probate TransfersNon-probate transfers, such as life insurance and IRAs, can override a will's provisions, highlighting the importance of keeping beneficiary designations up to date. This aspect is critical in avoiding unintended disinheritance and ensuring that assets are distributed according to the decedent's wishes.Trusts and Estates law is a dynamic field that requires a deep understanding of both legal principles and practical considerations. By mastering these concepts, practitioners can effectively navigate the complexities of estate planning and ensure that their clients' intentions are honored.Subscribe now to stay updated on the latest insights in Trusts and Estates law.TakeawaysSuccession Law balances honoring the deceased's wishes with statutory protections.The Plain Meaning Rule restricts the use of extrinsic evidence in wills.Latent ambiguity allows for external evidence, while patent ambiguity does not.Mandatory protections prioritize the surviving spouse and minor children.The elective share ensures a minimum inheritance for spouses.Distribution methods in intestacy reflect the decedent's presumed intent.Blended families complicate estate planning due to conflicting interests.Non-probate transfers can override a will's provisions.Incorporation by reference allows external documents to be part of a will.The UPC's exclusion of non-marital partners raises questions about modern family dynamicsTrusts, Estates, Testamentary Intent, Plain Meaning Rule, Ambiguity, Statutory Protections, Elective Share, Distribution Mechanics, Blended Families, Non-Marital Partners

Sprouts Farmers Market has issued a recall for its Sprouts Organic Gluten-Free Four Cheese Lasagna after the product “tested positive for gluten above the acceptable limits for Gluten-Free certification.” The recall, dated December 16, 2025, underscores the serious risks mislabeling can pose for people with celiac disease or gluten allergies, for whom even small amounts of gluten can trigger significant—and sometimes “life-threatening”—reactions, as noted in the Sprouts notice.The recall affects shoppers across a wide geographic footprint. According to its website, Sprouts Farmers Market operates in approximately 24 states, with its highest concentration of stores in California, followed by Texas, Florida, Arizona, and Colorado. The chain also has stores in states such as Alabama, Delaware, Georgia, Kansas, Nevada, New Mexico, North Carolina, Oklahoma, and Tennessee, among others.The product is packaged in a 9-ounce brown and yellow box bearing a picture of the lasagna, and can be identified by the UPC code 6-46670-51140. I would love to hear from you! Leave your messages for Andrea at contact@baltimoreglutenfree.com and check out www.baltimoreglutenfree.comInstagramFacebookGluten Free College 101Website: www.glutenfreecollege.comFacebook: http://www.Facebook.com/Glutenfreecollege Hosted on Acast. See acast.com/privacy for more information.

Bogotá completa más de seis horas de afectaciones por el Plan Tortuga de recicladores, mientras el Distrito descarta negociar la aplicación del decreto que regula el manejo de residuos. En paralelo, la Corte Constitucional exige al Gobierno cumplir de inmediato las órdenes sobre el reajuste de la UPC, en medio de una creciente crisis del sistema de salud. En política, el Pacto Histórico oficializó su consulta del 8 de marzo y dejó abierta la puerta a nuevas adhesiones, mientras la ONU alerta por el recrudecimiento de la violencia en Arauca y Casanare.See omnystudio.com/listener for privacy information.

I l'acció de l'home va des de la construcció d'embassaments, ports esportius, espigons, o les intervencions en la llera de rieres, -que han impossibilitat l'arribada de sediments al litoral, i que aquests sediments puguin traslladar-se sense obstacles per la pròpia dinàmica marina- fins a la urbanització de la costa o la construcció de passejos marítims -que han impossibilitat que les platges tinguin espai per a mantenir la seva dinàmica de manera natural- tot passant per la progressiva destrucció de les fràgils praderes de posidònia, que són bàsiques per a la vida marina i també exerceixen de barrera cohesionadora dels bancs de sorra. Tot això s'ha anat fent amb els anys, i la reversió de les seves conseqüències, agreujades per els efectes d'un escenari de canvi climàtic, no és ni serà tasca fàcil. El Grup d'Estudis Sitgetans va acollir ahir una xerrada amb tres experts: Daniel González Marco, del centre de recerca del laboratori d'enginyeria marítima de la UPC, Pere Andreu Ubach, doctor en enginyeria de la UPC, i Àlex Noheda, biòleg marí i regidor de medi ambient de l'Ajuntament de Cubelles. Jesus Coines, de biodiversitat Sitges, moderà el debat que us oferim integrament. Per cert, des del punt de vista tècnic Sitges és un exemple de tot allò que s'ha fet i no s'hagués hagut de fer per a mantenir les platges. L'entrada El canvi climàtic no ha fet més que agreujar les conseqüències que ha tingut per al litoral l’impacte de l’acció humana al territori. El GES acull un col·loqui sobre l’estat de la qüestió ha aparegut primer a Radio Maricel.

Hoy hablaremos de la petición de Petro a Ecopetrol, la nueva empresa de ISA, la propuesta de la ANDI para la UPC y el proyecto de decreto que involucra a Airbnb https://whatsapp.com/channel/0029Va4POHt6WaKhONGGhi38[Patrocinado] Conoce las oportunidades que ofrece Deel ⁠aquí.⁠

ptl ea listeners!! this weeks features the superintendent of UPCNZ, Rev Billy Lemon! was an absolute sound of joy having the superintendent on the podcast, sharing his story and journey from painting banners for general conferences to now becoming the top individual in charge of the overseeing the UPC churches in the land of the long white cloud.. hope you listen and enjoy!!

Torna la mascareta obligat

When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear, a thriving eCommerce brand that's become the go-to for dads who want gear that's as functional as it is badass. In this episode, Beav shares his journey from knowing absolutely nothing about eCommerce (including what a UPC code was) to building a product line that customers trust and keep coming back for. He also pulls back the curtain on navigating the chaos of 2025—from Meta auction issues to tariff headwinds—and why he's betting big on Amazon and YouTube as his growth channels for the year ahead.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Opening & Introducing Beav Brodie(04:45) 2025 Headwinds, Tariffs & Personal Life Challenges(08:45) Becoming a Real Operator: Systems, SOPs & Founder Mindset Shifts(12:00) Origin Story: From Custom Cars to Tactical Baby Gear(17:00) Manufacturing Realities: COVID, Price Creep & Moving Abroad(24:38) Recover hidden Amazon revenue with Threecolts(25:33) Meta Constraints & The Founder Bottleneck in Content(29:30) UGC, Influencers & Why Authenticity Beats “Pretty” Content(36:25) Offers, Acquisition & The Realities of Low-Repeat Categories(42:10) Brand vs Discounts: Community, Trust & True LTV(47:00) Channel Expansion & Product Philosophy(50:19) PostPilot: Direct mail that prints money.—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Tactical Baby Gear: https://tacticalbabygear.comSponsor Offer | Threecolts: http://threecolts.comSponsor Offer | PostPilot: http://postpilot.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

​Al Capítol 76 de La Nova Mobilitat, parlem d'una tecnologia que ja està transformant la logística i la micromobilitat: la càrrega sense fils.​Conversem amb Eugeni Llagostera, CEO de Magnetika, una Deep Tech nascuda a la UPC que està liderant el desenvolupament de sistemes de transferència d'energia ressonant d'alta eficiència.​

I am Rolf Claessen and together with my co-host Ken Suzan I am welcoming you to episode 169 of our podcast IP Fridays! Today's interview guest is Prof. Aloys Hüttermann, co-founder of my patent law firm Michalski Hüttermann & Partner and a true expert on the Unified Patent Court. He has written several books about the new system and we talk about all the things that plaintiffs and defendants can learn from the first decisions of the court and what they mean for strategic decisions of the parties involved. But before we jump into this very interesting interview, I have news for you! The US Patent and Trademark Office (USPTO) is planning rule changes that would make it virtually impossible for third parties to challenge invalid patents before the patent office. Criticism has come from the EFF and other inventor rights advocates: the new rules would play into the hands of so-called non-practicing entities (NPEs), as those attacked would have few cost-effective ways to have questionable patents deleted. The World Intellectual Property Organization (WIPO) reports a new record in international patent applications: in 2024, around 3.7 million patent applications were filed worldwide – an increase of 4.9% over the previous year. The main drivers were Asian countries (China alone accounted for 1.8 million), while demand for trademark protection has stabilized after the pandemic decline. US rapper Eminem is taking legal action in Australia against a company that sells swimwear under the name “Swim Shady.” He believes this infringes on his famous “Slim Shady” brand. The case illustrates that even humorous allusions to well-known brand names can lead to legal conflicts. A new ruling by the Unified Patent Court (UPC) demonstrates its cross-border impact. In “Fujifilm v. Kodak,” the local chamber in Mannheim issued an injunction that extends to the UK despite Brexit. The UPC confirmed its jurisdiction over the UK parts of a European patent, as the defendant Kodak is based in a UPC member state. A dispute over standard patents is looming at the EU level: the Legal Affairs Committee (JURI) of the European Parliament voted to take the European Commission to the European Court of Justice. The reason for this is the Commission’s controversial withdrawal of a draft regulation on the licensing of standard-essential patents (SEPs). Parliament President Roberta Metsola is to decide by mid-November whether to file the lawsuit. In trademark law, USPTO Director Squires reported on October 31, 2025, that a new unit (“Trademark Registration Protection Office”) had removed approximately 61,000 invalid trademark applications from the registries. This cleanup of the backlog relieved the examining authority and accelerated the processing of legitimate applications. Now let's jump into the interview with Aloys Hüttermann: The Unified Patent Court Comes of Age – Insights from Prof. Aloys Hüttermann The Unified Patent Court (UPC) has moved from a long-discussed project to a living, breathing court system that already shapes patent enforcement in Europe. In a recent IP Fridays interview, Prof. Aloys Hüttermann – founder and equity partner at Michalski · Hüttermann & Partner and one of the earliest commentators on the UPC – shared his experiences from the first years of practice, as well as his view on how the UPC fits into the global patent litigation landscape. This article summarises the key points of that conversation and is meant as an accessible overview for in-house counsel, patent attorneys and business leaders who want to understand what the UPC means for their strategy. How Prof. Hüttermann Became “Mr. UPC” Prof. Hüttermann has been closely involved with the UPC for more than a decade. When it became clear, around 13 years ago, that the European project of a unified patent court and a unitary patent was finally going to happen, he recognised that this would fundamentally change patent enforcement in Europe. He started to follow the legislative and political developments in detail and went beyond mere observation. As author and editor of several books and a major commentary on the UPC, he helped shape the discussion around the new system. His first book on the UPC appeared in 2016 – years before the court finally opened its doors in 2023. What fascinated him from the beginning was the unique opportunity to witness the creation of an entirely new court system, to analyse how it would be built and, where possible, to contribute to its understanding and development. It was clear to him that this system would be a “game changer” for European patent enforcement. UPC in the Global Triangle: Europe, the US and China In practice, most international patent disputes revolve around three major regions: the UPC territory in Europe, the United States and China. Each of these regions has its own procedural culture, cost structure and strategic impact. From a territorial perspective, the UPC is particularly attractive because it can, under the right conditions, grant pan-European injunctions that cover a broad range of EU Member States with a single decision. This consolidation of enforcement is something national courts in Europe simply cannot offer. From a cost perspective, the UPC is significantly cheaper than US litigation, especially if one compares the cost of one UPC action with a bundle of separate national cases in large European markets. When viewed against the territorial reach and procedural speed, the “bang for the buck” is very compelling. China is again a different story. The sheer volume of cases there is enormous, with tens of thousands of patent infringement cases per year. Chinese courts are known for their speed; first-instance decisions within about a year are common. In this respect they resemble the UPC more than the US does. The UPC also aims at a roughly 12 to 15 month time frame for first-instance cases where validity is at issue. The US, by contrast, features extensive discovery, occasionally jury trials and often longer timelines. The procedural culture is very different. The UPC, like Chinese courts, operates without discovery in the US sense, which makes proceedings more focused on the written record and expert evidence that the parties present, and less on pre-trial disclosure battles. Whether a company chooses to litigate in the US, the UPC, China, or some combination of these forums will depend on where the key markets and assets are. However, in Prof. Hüttermann's view, once Europe is an important market, it is hard to justify ignoring the UPC. He expects the court's caseload and influence to grow strongly over the coming years. A Landmark UPC Case: Syngenta v. Sumitomo A particularly important case in which Prof. Hüttermann was involved is the Syngenta v. Sumitomo matter, concerning a composition patent. This case has become a landmark in UPC practice for several reasons. First, the Court of Appeal clarified a central point about the reach of UPC injunctions. It made clear that once infringement is established in one Member State, this will usually be sufficient to justify a pan-European injunction covering all UPC countries designated by the patent. That confirmation gave patent owners confidence that the UPC can in fact deliver broad, cross-border relief in one go. Second, the facts of the case raised novel issues about evidence and territorial reach. The allegedly infringing product had been analysed based on a sample from the Czech Republic, which is not part of the UPC system. Later, the same product with the same name was marketed in Bulgaria, which is within UPC territory. The Court of Appeal held that the earlier analysis of the Czech sample could be relied on for enforcement in Bulgaria. This showed that evidence from outside the UPC territory can be sufficient, as long as it is properly linked to the products marketed within the UPC. Third, the Court of Appeal took the opportunity to state its view on inventive step. It confirmed that combining prior-art documents requires a “pointer”, in line with the EPO's problem-solution approach. The mere theoretical possibility of extracting a certain piece of information from a document does not suffice to justify an inventive-step attack. This is one of several decisions where the UPC has shown a strong alignment with EPO case law on substantive patentability. For Prof. Hüttermann personally, the case was also a lesson in oral advocacy before the UPC. During the two appeal hearings, the presiding judge asked unexpected questions that required quick and creative responses while the hearing continued. His practical takeaway is that parties should appear with a small, well-coordinated team: large enough to allow someone to work on a tricky question in the background, but small enough to remain agile. Two or three lawyers seem ideal; beyond that, coordination becomes difficult and “too many cooks spoil the broth”. A Game-Changing CJEU Decision: Bosch Siemens Hausgeräte v. Electrolux Surprisingly, one of the most important developments for European patent litigation in the past year did not come from the UPC at all, but from the Court of Justice of the European Union. In Bosch Siemens Hausgeräte v. Electrolux, the CJEU revisited the rules on cross-border jurisdiction under the Brussels I Recast Regulation (Brussels Ia). Previously, under what practitioners often referred to as the GAT/LuK regime, a court in one EU country was largely prevented from granting relief for alleged infringement in another country if the validity of the foreign patent was contested there. This significantly limited the possibilities for cross-border injunctions. In Bosch, the CJEU changed course. Without going into all procedural details, the essence is that courts in the EU now have broader powers to grant cross-border relief when certain conditions are met, particularly when at least one defendant is domiciled in the forum state. The concept of an “anchor defendant” plays a central role: if you sue one group company in its home forum, other group companies in other countries, including outside the EU, can be drawn into the case. This has already had practical consequences. German courts, for example, have issued pan-European injunctions covering around twenty countries in pharmaceutical cases. There are even attempts to sue European companies for infringement of US patents based on acts in the US, using the logic of Bosch as a starting point. How far courts will ultimately go remains to be seen, but the potential is enormous. For the UPC, this development is highly relevant. The UPC operates in the same jurisdictional environment as national courts, and many defendants in UPC cases will be domiciled in UPC countries. This increases the likelihood that the UPC, too, can leverage the broadened possibilities for cross-border relief. In addition, we have already seen UPC decisions that include non-EU countries such as the UK within the scope of injunctions, in certain constellations. The interaction between UPC practice and the Bosch jurisprudence of the CJEU is only beginning to unfold. Does the UPC Follow EPO Case Law? A key concern for many patent owners and practitioners is whether the UPC will follow the EPO's Boards of Appeal or develop its own, possibly divergent, case law on validity. On procedural matters, the UPC is naturally different from the EPO. It has its own rules of procedure, its own timelines and its own tools, such as “front-loaded” pleadings and tight limits on late-filed material. On substantive law, however, Prof. Hüttermann's conclusion is clear: there is “nothing new under the sun”. The UPC's approach to novelty, inventive step and added matter is very close to that of the EPO. The famous “gold standard” for added matter appears frequently in UPC decisions. Intermediate generalisations are treated with the same suspicion as at the EPO. In at least one case, the UPC revoked a patent for added matter even though the EPO had granted it in exactly that form. The alignment is not accidental. The UPC only deals with European patents granted by the EPO; it does not hear cases on purely national patents. If the UPC were more generous than the EPO, many patents would never reach it. If it were systematically stricter, patentees would be more tempted to opt out of the system. In practice, the UPC tends to apply the EPO's standards and, where anything differs, it is usually a matter of factual appreciation rather than a different legal test. For practitioners, this has a very practical implication: if you want to predict how the UPC will decide on validity, the best starting point is to ask how the EPO would analyse the case. The UPC may not always reach the same result in parallel EPO opposition proceedings, but the conceptual framework is largely the same. Trends in UPC Practice: PIs, Equivalents and Division-Specific Styles Even in its early years, certain trends and differences between UPC divisions can be observed. On preliminary injunctions, the local division in Düsseldorf has taken a particularly proactive role. It has been responsible for most of the ex parte PIs granted so far and applies a rather strict notion of urgency, often considering one month after knowledge of the infringement as still acceptable, but treating longer delays with scepticism. Other divisions tend to see two months as still compatible with urgency, and they are much more cautious with ex parte measures. Munich, by contrast, has indicated a strong preference for inter partes PI proceedings and appears reluctant to grant ex parte relief at all. A judge from Munich has even described the main action as the “fast” procedure and the inter partes PI as the “very fast” one, leaving little room for an even faster ex parte track. There are also differences in how divisions handle amendments and auxiliary requests in PI proceedings. Munich has suggested that if a patentee needs to rely on claim amendments or auxiliary requests in a PI, the request is unlikely to succeed. Other divisions have been more open to considering auxiliary requests. The doctrine of equivalents is another area where practice is not yet harmonised. The Hague division has explicitly applied a test taken from Dutch law in at least one case and found infringement by equivalence. However, the Court of Appeal has not yet endorsed a specific test, and in another recent Hague case the same division did not apply that Dutch-law test again. The Mannheim division has openly called for the development of an autonomous, pan-European equivalence test, but has not yet fixed such a test in a concrete decision. This is clearly an area to watch. Interim conferences are commonly used in most divisions to clarify issues early on, but Düsseldorf often dispenses with them to save time. In practice, interim conferences can be very helpful for narrowing down the issues, though parties should not expect to be able to predict the final decision from what is discussed there. Sometimes topics that dominate the interim conference play little or no role in the main oral hearing. A Front-Loaded System and Typical Strategic Mistakes UPC proceedings are highly front-loaded and very fast. A defendant usually has three months from service of the statement of claim to file a full statement of defence and any counterclaim for revocation. This is manageable, but only if the time is used wisely. One common strategic problem is that parties lose time at the beginning and only develop a clear strategy late in the three-month period. According to Prof. Hüttermann, it is crucial to have a firm strategy within the first two or three weeks and then execute it consistently. Constantly changing direction is a recipe for failure in such a compressed system. Another characteristic is the strict attitude towards late-filed material. It is difficult to introduce new documents or new inventive-step attacks later in the procedure. In some cases even alternative combinations of already-filed prior-art documents have been viewed as “new” attacks and rejected as late. At the appeal stage, the Court of Appeal has even considered new arguments based on different parts of a book already in the file as potentially late-filed. This does not mean that parties should flood the court with dozens of alternative attacks in the initial brief. In one revocation action, a plaintiff filed about fifty different inventive-step attacks, only to be told by the court that this was not acceptable and that the attacks had to be reduced and structured. The UPC is not a body conducting ex officio examination. It is entitled to manage the case actively and to ask parties to focus on the most relevant issues. Evidence Gathering, Protective Letters and the Defendant's Perspective The UPC provides powerful tools for both sides. Evidence inspection is becoming more common, not only at trade fairs but also at company premises. This can be a valuable tool for patentees, but it also poses a serious risk for defendants who may suddenly face court-ordered inspections. From the perspective of potential defendants, protective letters are an important instrument, especially in divisions like Düsseldorf where ex parte PIs are possible. A well-written protective letter, filed in advance, can significantly reduce the risk of a surprise injunction. The court fees are moderate, but the content of the protective letter must be carefully prepared; a poor submission can cause more harm than good. Despite the strong tools available to patentees, Prof. Hüttermann does not view the UPC as unfair to defendants. If a defendant files a solid revocation counterclaim, the pressure shifts to the patentee, who then has only two months to reply, prepare all auxiliary requests and adapt the enforcement strategy. This is even more demanding than at the EPO, because the patentee must not only respond to validity attacks but also ensure that any amended claims still capture the allegedly infringing product. It is entirely possible to secure the survival of a patent with an auxiliary request that no longer covers the defendant's product. In that scenario, the patentee has “won” on validity but lost the infringement case. Managing this tension under tight time limits is a key challenge of UPC practice. The Future Role of the UPC and How to Prepare Today the UPC hears a few hundred cases per year, compared with several thousand patent cases in the US and tens of thousands in China. Nevertheless, both the court itself and experienced practitioners see significant growth potential. Prof. Hüttermann expects case numbers to multiply in the medium term. Whether the UPC will become the first choice forum in global disputes or remain one pillar in parallel proceedings alongside the US and China will depend on the strategies of large patentees and the evolution of case law. However, the court is well equipped: it covers a large, economically important territory, is comparatively cost-effective and offers fast procedures with robust remedies. For companies that may end up before the UPC, preparation is essential. On the offensive side, that means building strong evidence and legal arguments before filing, being ready to proceed quickly and structured, and understanding the specific styles of the relevant divisions. On the defensive side, it may mean filing protective letters in risk-exposed markets, preparing internal processes for rapid reaction if a statement of claim arrives, and taking inspection requests seriously. Conclusion The Unified Patent Court has quickly moved from theory to practice. It offers pan-European relief, fast and front-loaded procedures, and a substantive approach that closely mirrors the EPO's case law. At the same time, national and EU-level developments like the Bosch Siemens Hausgeräte v. Electrolux decision are reshaping the jurisdictional framework in which the UPC operates, opening the door for far-reaching cross-border injunctions. For patent owners and potential defendants alike, the message is clear: the UPC is here to stay and will become more important year by year. Those who invest the time to understand its dynamics now – including its alignment with the EPO, the differences between divisions, and the strategic implications of its procedures – will be in a much better position when the first UPC dispute lands on their desk. Here is the full transcript of the interview: Rolf Claessen:Today's interview guest is Prof. Aloys Hüttermann. He is founder and equity partner of my firm, Michalski · Hüttermann & Partner. More importantly for today's interview, he has written several books about the Unified Patent Court. The first one already came out in 2016. He is co-editor and author of one of the leading commentaries on the UPC and has gained substantial experience in UPC cases so far – one of them even together with me. Thank you very much for being on IP Fridays again, Aloys. Aloys Hüttermann:Thank you for inviting me, it's an honour. How did you get so deeply involved in the UPC? Rolf Claessen:Before we dive into the details, how did you end up so deeply involved in the Unified Patent Court? And what personally fascinates you about this court? Aloys Hüttermann:This goes back quite a while – roughly 13 years. At that time it became clear that, after several failed attempts, Europe would really get a pan-European court and a pan-European patent, and that this time it was serious. I thought: this is going to be the future. That interested me a lot, both intellectually and practically. A completely new system was being built. You could watch how it evolved – and, if possible, even help shape it a bit. It was also obvious to me that this would be a complete game changer. Nobody expected that it would take until 2023 before the system actually started operating, but now it is here. I became heavily interested early on. As you mentioned, my first book on the UPC was published in 2016, in the expectation that the system would start soon. It took a bit longer, but now we finally have it. UPC vs. US and China – speed, cost and impact Rolf Claessen:Before we go deeper into the UPC, let's zoom out. If you compare litigation before the UPC with patent litigation in the US and in China – in terms of speed, cost and the impact of decisions – what are the key differences that a business leader should understand? Aloys Hüttermann:If you look at the three big regions – the UPC territory in Europe, the US and China – these are the major economic areas for many technology companies. One important point is territorial reach. In the UPC, if the conditions are met, you can get pan-European injunctions that cover many EU Member States in one go. We will talk about this later in more detail. On costs there is a huge difference between the US and the UPC. The UPC is much cheaper than US litigation, especially once you look at the number of countries you can cover with one case if the patent has been validated widely. China is different again. The number of patent infringement cases there is enormous. I have seen statistics of around 40,000 infringement cases per year in China. That is huge – compared with roughly 164 UPC infringement cases in the first year and maybe around 200 in the current year. On speed, Chinese courts are known to be very fast. You often get a first-instance decision in about a year. The UPC is comparable: if there is a counterclaim for revocation, you are looking at something like 12 to 15 months for a first-instance decision. The US can be slower, and the procedure is very different. You have full discovery, you may have juries. None of that exists at the UPC. From that perspective, Chinese and UPC proceedings are more similar to each other than either is to the US. The UPC is still a young court. We have to see how influential its case law will be worldwide in the long run. What we already see, at least in Germany, is a clear trend away from purely national patent litigation and towards the UPC. That is inside Europe. The global impact will develop over time. When is the UPC the most powerful tool? Rolf Claessen:Let's take the perspective of a global company. It has significant sales in Europe and in the US and production or key suppliers in China. In which situations would you say the UPC is your most powerful tool? And when might the US or China be the more strategic battleground? Aloys Hüttermann:To be honest, I would almost always consider bringing a case before the UPC. The “bang for the buck” is very good. The UPC is rather fast. That alone already gives you leverage in negotiations. The threat of a quick, wide-reaching injunction is a strong negotiation tool. Whether you litigate in the US instead of the UPC, or in addition, or whether you also go to China – that depends heavily on the individual case: where the products are sold, where the key markets are, where the defendant has assets, and so on. But in my view, once you have substantial sales in Europe, you should seriously consider the UPC. And for that reason alone I expect case numbers at the UPC to increase significantly in the coming years. A landmark UPC case: Syngenta vs. Sumitomo (composition patent) Rolf Claessen:You have already been involved in several UPC cases – and one of them together with me, which was great fun. Looking at the last 12 to 18 months, is there a case, decision or development that you find particularly noteworthy – something that really changed how you think about UPC litigation or how companies should prepare? Aloys Hüttermann:The most important UPC case I have been involved in so far is the Syngenta v. Sumitomo case on a composition patent. It has become a real landmark and was even mentioned in the UPC's annual report. It is important for several reasons. First, it was one of the first cases in which the Court of Appeal said very clearly: if you have established infringement in one Member State, that will usually be enough for a pan-European injunction covering all UPC countries designated by the patent. That is a powerful statement about the reach of UPC relief. Second, the facts were interesting. The patent concerned a composition. We had analysed a sample that had been obtained in the Czech Republic, which is not a UPC country. Later, the same product was marketed under the same name in Bulgaria, which is in the UPC. The question was whether the analysis of the Czech sample could be used as a basis for enforcement in Bulgaria. The Court of Appeal said yes, that was sufficient. Third, the Court of Appeal took the opportunity to say something about inventive step. It more or less confirmed that the UPC's approach is very close to the EPO's problem-solution approach. It emphasised that, if you want to combine prior-art documents, you need a “pointer” to do so. The mere theoretical possibility that a skilled person could dig a particular piece of information out of a document is not enough. For me personally, the most memorable aspect of this case was not the outcome – that was largely in line with what we had expected – but the oral hearings at the appeal stage. We had two hearings. In both, the presiding judge asked us a question that we had not anticipated at all. And then you have about 20 minutes to come up with a convincing answer while the hearing continues. We managed it, but it made me think a lot about how you should prepare for oral hearings at the UPC. My conclusion is: you should go in with a team, but not too big. In German we say, “Zu viele Köche verderben den Brei” – too many cooks spoil the broth. Two or three people seems ideal. One of them can work quietly on such a surprise question at the side, while the others continue arguing the case. In the end the case went very well for us, so I can speak about it quite calmly now. But in the moment your heart rate definitely goes up. The CJEU's Bosch Siemens Hausgeräte v. Electrolux decision – a real game changer Rolf Claessen:You also mentioned another development that is not even a UPC case, but still very important for European patent litigation. Aloys Hüttermann:Yes. In my view, the most important case of the last twelve months is not a UPC decision but a judgment of the Court of Justice of the EU (CJEU): Bosch Siemens Hausgeräte v. Electrolux. This is going to be a real game changer for European IP law, and I am sure we have not seen the end of its effects yet. One example: someone has recently sued BMW before the Landgericht München I, a German court, for infringement of a US patent based on acts in the US. The argument is that this could be backed by the logic of Bosch Siemens Hausgeräte v. Electrolux. We do not know yet what the court will do with that, but the fact that people are trying this shows how far-reaching the decision might be. Within the UPC we have already seen injunctions being issued for countries outside the UPC territory and even outside the EU, for example including the UK. So you see how these developments start to interact. Rolf Claessen:For listeners who have not followed the case so closely: in very simple terms, the CJEU opened the door for courts in one EU country to rule on patent infringement that took place in other countries as well, right? Aloys Hüttermann:Exactly. Before Bosch Siemens Hausgeräte v. Electrolux we had what was often called the GAT/LuK regime. The basic idea was: if you sue someone in, say, Germany for infringement of a European patent, and you also ask for an injunction for France, and the defendant then challenges the validity of the patent in France, the German court cannot grant you an injunction covering France. The Bosch decision changed that. The legal basis is the Brussels I Recast Regulation (Brussels Ia), which deals with jurisdiction in civil and commercial matters in the EU. It is not specific to IP; it applies to civil cases generally, but it does have some provisions that are relevant for patents. In Bosch, a Swedish court asked the CJEU for guidance on cross-border injunctions. The CJEU more or less overturned its old GAT/LuK case law. Now, in principle, if the defendant is domiciled in a particular Member State, the courts of that state can also grant cross-border relief for other countries, under certain conditions. We will not go into all the details here – that could fill a whole separate IP Fridays episode – but one important concept is the “anchor defendant”. If you sue a group of companies and at least one defendant is domiciled in the forum state, then other group companies in other countries – even outside the EU, for example in Hong Kong – can be drawn into the case and affected by the decision. This is not limited to the UPC, but of course it is highly relevant for UPC litigation. Statistically it increases the chances that at least one defendant will be domiciled in a UPC country, simply because there are many of them. And we have already seen courts like the Landgericht München I grant pan-European injunctions for around 20 countries in a pharmaceutical case. Rolf Claessen:Just to clarify: does it have to be the headquarters of the defendant in that country, or is any registered office enough? Aloys Hüttermann:That is one of the open points. If the headquarters are in Europe, then it is clear that subsidiaries outside Europe can be affected as well. If the group's headquarters are outside Europe and only a subsidiary is here, the situation is less clear and we will have to see what the courts make of it. Does the UPC follow EPO case law? Rolf Claessen:Many patent owners and in-house counsel wonder: does the UPC largely follow the case law of the EPO Boards of Appeal, or is it starting to develop its own distinct line? What is your impression so far – both on substantive issues like novelty and inventive step, and on procedural questions? Aloys Hüttermann:On procedure the UPC is, of course, very different. It has its own procedural rules and they are not the same as at the EPO. If we look at patent validity, however, my impression is that there is “nothing new under the sun” – that was the title of a recent talk I gave and will give again in Hamburg. Substantively, the case law of the UPC and the EPO is very similar. For inventive step, people sometimes say the UPC does not use the classical problem-solution approach but a more “holistic” approach – whatever that is supposed to mean. In practice, in both systems you read and interpret prior-art documents and decide what they really disclose. In my view, the “error bar” that comes from two courts simply reading a document slightly differently is much larger than any systematic difference in legal approach. If you look at other grounds, such as novelty and added matter, the UPC even follows the EPO almost verbatim. The famous “gold standard” for added matter appears all over UPC decisions, even if the EPO case numbers are not always cited. The same is true for novelty. So the rule-based, almost “Hilbertian” EPO approach is very much present at the UPC. There is also a structural reason for that. All patents that the UPC currently deals with have been granted by the EPO. The UPC does not handle patents granted only by national offices. If the UPC wanted to deviate from EPO case law and be more generous, then many patents would never reach the UPC in the first place. The most generous approach you can have is the one used by the granting authority – the EPO. So if the UPC wants to be different, it can only be stricter, not more lenient. And there is little incentive to be systematically stricter, because that would reduce the number of patents that are attractive to enforce before the UPC. Patent owners might simply opt out. Rolf Claessen:We also talked about added matter and a recent case where the Court of Appeal was even stricter than the EPO. That probably gives US patent practitioners a massive headache. They already struggle with added-matter rules in Europe, and now the UPC might be even tougher. Aloys Hüttermann:Yes, especially on added matter. I once spoke with a US practitioner who said, “We hope the UPC will move away from intermediate generalisations.” There is no chance of that. We already have cases where the Court of Appeal confirmed that intermediate generalisations are not allowed, in full alignment with the EPO. You mentioned a recent case where a patent was revoked for added matter, even though it had been granted by the EPO in exactly that form. This shows quite nicely what to expect. If you want to predict how the UPC will handle a revocation action, the best starting point is to ask: “What would the EPO do?” Of course, there will still be cases where the UPC finds an invention to be inventive while the EPO, in parallel opposition proceedings, does not – or vice versa. But those are differences in the appreciation of the facts and the prior art, which you will always have. The underlying legal approach is essentially the same. Rolf Claessen:So you do not see a real example yet where the UPC has taken a totally different route from the EPO on validity? Aloys Hüttermann:No, not really. If I had to estimate how the UPC will decide, I would always start from what I think the EPO would have done. Trends in UPC practice: PIs, equivalents, interim conferences Rolf Claessen:If you look across the different UPC divisions and cases: what trends do you see in practice? For example regarding timelines, preliminary injunctions, how validity attacks are handled, and how UPC cases interact with EPO oppositions or national proceedings? Aloys Hüttermann:If you take the most active divisions – essentially the big four in Germany and the local division in The Hague – they all try to be very careful and diligent in their decisions. But you can already see some differences in practice. For preliminary injunctions there is a clear distinction between the local division in Düsseldorf and most other divisions. Düsseldorf considers one month after knowledge of the infringement as still sufficiently urgent. If you wait longer, it is usually considered too late. In many other divisions, two months is still viewed as fine. Düsseldorf has also been the division that issued most of the ex parte preliminary injunctions so far. Apart from one special outlier where a standing judge from Brussels was temporarily sitting in Milan, Düsseldorf is basically the only one. Other divisions have been much more reluctant. At a conference, Judge Pichlmaier from the Munich division once said that he could hardly imagine a situation where his division would grant an ex parte PI. In his words, the UPC has two types of procedure: one that is fast – the normal main action – and one that is very fast – the inter partes PI procedure. But you do not really have an “ultra-fast” ex parte track, at least not in his division. Another difference relates to amendments and auxiliary requests in PI proceedings. In one recent case in Munich the court said more or less that if you have to amend your patent or rely on auxiliary requests in a PI, you lose. Other divisions have been more flexible and have allowed auxiliary requests. Equivalence is another area where we do not have a unified line yet. So far, only the Hague division has clearly found infringement under the doctrine of equivalents and explicitly used a test taken from Dutch law. Whether that test will be approved by the Court of Appeal is completely open – the first case settled, so the Court of Appeal never ruled on it, and a second one is still very recent. Interestingly, there was another Hague decision a few weeks ago where equivalence was on the table, but the division did not apply that Dutch-law test. We do not know yet why. The Mannheim division has written in one decision that it would be desirable to develop an autonomous pan-European test for equivalence, instead of just importing the German, UK or Dutch criteria. But they did not formulate such a test in that case because it was not necessary for the decision. So we will have to see how that evolves. On timelines, one practical difference is that Düsseldorf usually does not hold an interim conference. That saves them some time. Most other divisions do hold interim conferences. Personally, I like the idea because it can help clarify issues. But you cannot safely read the final outcome from these conferences. I have also seen cases where questions raised at the interim conference did not play any role in the main oral hearing. So they are useful for clarification, but not as a crystal ball. Front-loaded proceedings and typical strategic mistakes Rolf Claessen:If you look at the behaviour of parties so far – both patentees and defendants – what are the most common strategic mistakes you see in UPC litigation? And what would a well-prepared company do differently before the first statement of claim is ever filed? Aloys Hüttermann:You know you do not really want me to answer that question… Rolf Claessen:I do! Aloys Hüttermann:All right. The biggest mistake, of course, is that they do not hire me. That is the main problem. Seriously, it is difficult to judge parties' behaviour from the outside. You rarely know the full picture. There may be national proceedings, licensing discussions, settlement talks, and so on in the background. That can limit what a party can do at the UPC. So instead of criticising, I prefer to say what is a good idea at the UPC. The system is very front-loaded and very fast. If you are sued, you have three months to file your statement of defence and your counterclaim for revocation. In my view, three months are manageable – but only if you use the time wisely and do not waste it on things that are not essential. If you receive a statement of claim, you have to act immediately. You should have a clear strategy within maybe two or three weeks and then implement it. If you change your strategy every few weeks, chances are high that you will fail. Another point is that everything is front-loaded. It is very hard to introduce new documents or new attacks later. Some divisions have been a bit generous in individual cases, but the general line is strict. We have seen, for example, that even if you filed a book in first instance, you may not be allowed to rely on a different chapter from the same book for a new inventive-step attack at the appeal stage. That can be regarded as late-filed, because you could have done it earlier. There is also case law saying that if you first argue inventive step as “D1 plus D2”, and later want to argue “D2 plus D1”, that can already be considered a new, late attack. On the other hand, we had a revocation action where the plaintiff filed about 50 different inventive-step attacks in the initial brief. The division then said: this does not work. Please cut them down or put them in a clear hierarchy. In the end, not all of them were considered. The UPC does not conduct an ex officio examination. It is entitled to manage the case and to tell the parties to limit themselves in the interest of a fair and efficient procedure. Rolf Claessen:I have the feeling that the EPO is also becoming more front-loaded – if you want to rely on documents later, you should file them early. But it sounds like the UPC is even more extreme in that regard. Aloys Hüttermann:Yes, that is true. Protective letters, inspections and the defendant's perspective Rolf Claessen:Suppose someone from a company is listening now and thinks: “We might be exposed at the UPC,” or, “We should maybe use the UPC offensively against competitors.” What would you consider sensible first steps before any concrete dispute arises? And looking three to five years ahead, how central do you expect the UPC to become in global patent litigation compared to the US and China? Aloys Hüttermann:Let me start with the second part. I expect the UPC to become significantly more important. If we have around 200 cases this year, that is a good start, but it is still very small compared to, say, 4,000 to 5,000 patent cases per year in the US and 40,000 or so in China. Even François Bürgin and Klaus Grabinski, in interviews, have said that they are happy with the case load, but the potential is much larger. In my view, it is almost inevitable that we will see four or five times as many UPC cases in the not-too-distant future. As numbers grow, the influence of the UPC will grow as well. Whether, in five or ten years, companies will treat the UPC as their first choice forum – or whether they will usually run it in parallel with US litigation in major disputes – remains to be seen. The UPC would be well equipped for that: the territory it covers is large, Europe is still an important economy, and the UPC procedure is very attractive from a company's perspective. On sensible first steps: if you are worried about being sued, a protective letter can make a lot of sense – especially in divisions like Düsseldorf, where ex parte PIs are possible in principle. A protective letter is not very expensive in terms of court fees. There is also an internal system that ensures the court reads it before deciding on urgent measures. Of course, the content must have a certain quality; a poor protective letter can even backfire. If you are planning to sue someone before the UPC, you should be extremely well prepared when you file. You should already have all important documents and evidence at hand. As we discussed, it is hard to introduce new material later. One tool that is becoming more and more popular is inspection – not just at trade fairs, where we already saw cases very early, but also at company premises. Our firm has already handled such an inspection case. That is something you should keep in mind on both sides: it is a powerful evidence-gathering tool, but also a serious risk if you are on the receiving end. From the defendant's perspective, I do not think the UPC is unfair. If you do your job properly and put a solid revocation counterclaim on the table, then the patentee has only two months to prepare a full reply and all auxiliary requests. And there is a twist that makes life even harder for the patentee than at the EPO. At the EPO the question is mainly: do my auxiliary requests overcome the objections and are they patentable? At the UPC there is an additional layer: do I still have infringement under the amended claims? You may save your patent with an auxiliary request that no longer reads on the defendant's product. That is great for validity, but you have just lost the infringement case. You have kept the patent but lost the battle. And all of this under very tight time limits. That creates considerable pressure on both sides. How to contact Prof. Hüttermann Rolf Claessen:Thank you very much for this really great interview, Aloys. Inside our firm you have a nickname: “the walking encyclopedia of the Unified Patent Court” – because you have written so many books about it and have dealt with the UPC for such a long time. What is the best way for listeners to get in touch with you? Aloys Hüttermann:The easiest way is by email. You can simply write to me, and that is usually the best way to contact me. As you may have noticed, I also like to speak. I am a frequent speaker at conferences. If you happen to be at one of the conferences where I am on the programme – for example, next week in Hamburg – feel free to come up to me and ask me anything in person. But email is probably the most reliable first step. Rolf Claessen:Perfect. Thank you very much, Aloys. Aloys Hüttermann:Thank you. It was a pleasure to be on IP Fridays again. Some of your long-time listeners may remember that a few years ago – when you were not yet part of our firm – we already did an episode on the UPC, back when everything was still very speculative. It is great to be back now that the system is actually in place and working. Rolf Claessen:I am very happy to have you back on the show.

¿Hasta dónde puedes llegar cuando ves oportunidades donde otros ven crisis? En este episodio converso con Mariana Rodríguez, fundadora de UPC, UPN y Cibertec, una emprendedora que dejó una carrera estable para revolucionar la educación en el Perú. Hablamos de cómo creó Cibertec en plena época de terrorismo, cómo nació la UPC y la UPN, y qué se necesita para escalar un negocio educativo desde cero. También exploramos su visión del futuro de las universidades en la era de la IA, los desafíos de la regulación y por qué aprender nunca termina. Además, Mariana nos explica cómo el Balance Scorecard se volvió clave para crecer y diferenciarse. ____Distribuido por Genuina Media Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Neste episódio do Precision Cast, damos continuidade à conversa sobre Unidade de Pesquisa Clínica (UPC).

Notre invité Afrique ce lundi matin est le président centrafricain Faustin-Archange Touadéra. Le 28 décembre prochain, il briguera un troisième mandat à la tête du pays, face à six autres candidats. Organisation des élections, validation des opposants par le Conseil constitutionnel, accord avec les groupes armés, situation socio-économique, relations avec les Émirats arabes unis et la Russie… Il a abordé tous ses sujets avec François Mazet à Bangui. RFI : Monsieur le président, le 28 décembre, vous allez briguer un nouveau mandat à la tête de la République centrafricaine. Pour vous, cette candidature, c'était une évidence ? Faustin-Archange Touadéra : Effectivement, j'ai fait acte de candidature à cette élection. Le peuple centrafricain et ses communautés ont organisé des marches pour solliciter le fait que je puisse faire acte de candidature. Mais voyez-vous, cela fait suite à toutes les actions que nous avons menées pendant les deux derniers mandats, durant lesquels le pays était dans une très grande difficulté. Nous avons pu avoir des accords de paix avec les 14 groupes armés. Évidemment, en face de tout ça, le peuple centrafricain pense qu'aujourd'hui, il y a la paix qui est revenue. Il y a le déploiement de l'autorité de l'État à l'intérieur du pays, des avancées notables dans le sens du bien-être du Centrafricain. Je ne dis pas que tout est parfait, mais nous avons fait un grand pas, nous relevons la tête. Alors, on va revenir sur certains points de votre bilan. Mais d'abord, c'est fort de ce bilan que vous êtes convaincu, comme le dit la chanson qui tourne déjà, que ça sera le coup KO au premier tour ? (Il rit) Ben évidemment ! Pour nos compatriotes, beaucoup pensent que ce sera au premier tour. Nous sommes conscients, évidemment, que c'est un acte, une action démocratique ! Eh bien, le jeu est ouvert et chaque camp essaie de convaincre le plus de Centrafricains à voter pour lui. Vous aurez six adversaires. Évidemment, deux noms ressortent ceux de messieurs Henri-Marie Dondra et Anicet-Georges Dologuélé qui, après des mois de conjectures, ont finalement été validés par le Conseil constitutionnel. Est-ce que c'est une bonne chose que cette élection réunisse quand même des personnalités d'importance qui peuvent venir remettre en cause votre leadership ? Je ne peux pas, en tant que candidat, émettre des avis sur la décision du Conseil constitutionnel. Je prends acte. Nous allons competir et on va demander aux Centrafricains de faire leur choix. Évidemment, les personnalités dont vous parlez ici ne sont pas inconnues. On verra bien le 28 décembre. En tout cas, messieurs Dondra et Dologuélé disent que jusqu'au bout, vous avez fait le maximum pour qu'ils ne puissent pas s'opposer à vous. Qu'est-ce que vous leur répondez ? Mais en faisant quoi ? Qu'est-ce que j'ai fait pour m'opposer à leur candidature ? Nous avons des lois, chaque individu doit se conformer à nos lois, à nos textes. Et pour ça, il y a des juridictions. Donc, en quoi puis-je interférer ou faire quoi que ce soit pour empêcher qui que ce soit de se présenter ? La preuve, c'est qu'aujourd'hui, le Conseil constitutionnel a donné un avis. Je prends acte. Alors, justement, le 28 décembre, il y aura un quadruple scrutin. C'est historique en Centrafrique. Est-ce que vous êtes confiant dans la capacité des institutions d'organiser ces élections dans les meilleures conditions possibles ? C'est un grand challenge pour le pays et c'est important. Normalement, les élections locales devaient être organisées bien avant. Malheureusement, il y a eu des difficultés techniques quant à la disponibilité du fichier électoral, puisque c'est la base même d'une élection. C'est vrai, c'est un grand défi. C'est une première, mais nous faisons confiance aux hommes et aux femmes qui travaillent dans ces institutions pour que la République centrafricaine sorte de cela vraiment grandie. Je ne dis pas que tout est rose, qu'il n'y a pas de problème, il y a des difficultés. Nous avons par exemple des difficultés financières pour soutenir un certain nombre d'actions. On a eu des promesses qui n'ont pas été tenues dans le cadre de la mobilisation des ressources. Mais l'État fait face à ça, parce que c'est un enjeu important pour la démocratie. Pour vous, la date du 28 décembre, est-elle gravée dans le marbre ? Nous avons la Constitution. La date du 28 est constitutionnelle. Au-delà, il n'y aura que du désordre. Dès qu'on va dépasser cette date, ils vont commencer par parler de transition, ils vont parler de venir partager le gâteau... Nous ne pouvons pas prendre le risque. Notre pays a connu des moments très difficiles et il nous faut tenir ce délai pour renforcer notre démocratie, respecter nos textes. Sur la question de la sécurité, vous avez commencé à l'aborder. Vous avez signé ces derniers temps des accords avec plusieurs groupes rebelles, encore cette semaine avec le MPC. Est-ce que vous êtes confiant quant au fait que, cette fois, ces accords seront respectés par toutes les parties, pas comme en 2019, 2020 ? Nous allons tout faire pour tenir nos engagements. C'est moi qui leur ai tendu la main, ce sont des fils du pays et je leur ai dit : "Votre lutte, là, je ne comprends pas les objectifs." Eh bien, ils sont d'accord. Je pense que cette fois-ci, chacun des leaders a compris que ce n'est pas la peine de continuer la guerre, la violence inutile. Qu'est-ce qu'ils y gagnent ? Et je pense que, de leur côté, ils font des efforts. Et d'ailleurs, le processus de désarmement pour les groupes UPC et 3R se déroule normalement. Il y a quelques défis, comme la prise en charge d'un certain nombre de gens désarmés. Donc, j'ai donné les instructions pour qu'on les règle. Du point de vue économique et social, la population continue de souffrir du coût de la vie. Concrètement, qu'est-ce que vous proposez pour changer la donne après déjà deux mandats ? Vous utilisez des mots, des mots très forts, mais il faut les mettre dans leur contexte. Pour le peuple centrafricain, il y a eu des avancées certaines, indéniables. Ça ne veut pas dire que tout va bien. Je n'ai pas dit que tout est pour le meilleur des mondes, ici. Non. Et c'est pour ça que nous avons proposé un plan national de développement. C'est pour ça qu'aujourd'hui, nous demandons aux Centrafricains de nous donner encore un mandat pour continuer ce que nous avons fait, parce qu'on était vraiment dans le gouffre. Et c'est sur ces progrès que nous allons tabler pour poursuivre. Nous sommes confiants. Un des points principaux pour la population, pour les entreprises, c'est la question des carburants. Les coûts des carburants qui sont extrêmement chers en Centrafrique, le plus cher du continent, la structure des prix a fait l'objet de critiques de la part de la société civile, d'ONG internationales, du FMI. Est-ce qu'il va y avoir une réforme du marché des carburants en Centrafrique ? Nous ne sommes pas un pays producteur de pétrole, nous sommes un pays continental et il nous faut de l'énergie pour faire tourner l'économie. Quand le carburant arrive dans un port, ce n'est pas le même prix que lorsqu'il arrive ici, il faut le transporter. Soit par bateau, par barge. Il y a un coût et même si c'est par la route, il y a un coût. Notre objectif, ce n'est pas d'avoir du carburant cher. Donc, pour vous, il n'y a pas de surcoût inexplicable ? En Centrafrique, ce n'est pas la volonté du gouvernement de faire surenchérir, ce sont les réalités des prix, parce que le gouvernement n'a rien à gagner en augmentant les prix, bien au contraire. Il y a cette guerre civile chez votre voisin, le Soudan. Quelle est la situation exactement dans le nord-est du pays ? Et est-ce que vous craignez qu'avec la poursuite de ce conflit, il y ait un débordement chez vous ? Nous avons connu la guerre ici, nous savons ce que c'est et ça a détruit notre pays. Une partie de notre population dans le nord s'approvisionnait au Soudan. Ça devient difficile économiquement et socialement parlant. Avec ce conflit, il y a des personnes, des Soudanais, des frères Soudanais, hommes et femmes, qui veulent la paix et viennent se réfugier en République centrafricaine, ce qui va encore perturber la situation économique et sociale de cette région. Nous sommes dans toutes les réunions, on participe, nous donnons notre contribution. Dans ce conflit, il y a quand même un acteur extérieur dont tout le monde parle, ce sont les Émirats arabes unis. Et vos adversaires disent que vous vous rapprochez d'eux et se questionnent : est-ce que la Centrafrique va servir de base arrière ? La République centrafricaine est un pays ouvert. On ne va pas dire que nous ne devions pas travailler avec un pays avec un autre. Non, vous voyez, c'est ça ces actes de désinformation. Nous avons une coopération avec les Émirats arabes unis sur des projets précis et nous continuons à travailler dans l'intérêt bien compris des deux parties. Un autre partenariat qui évidemment fait beaucoup parler depuis plusieurs années, c'est celui avec la Russie. Il a été dit et écrit que des membres du groupe Wagner allaient partir et être remplacés par une nouvelle entité, Afrika Corps, qui est directement rattachée au ministère russe de la Défense. Est-ce que vous confirmez des discussions en cours avec Moscou ? Oui, vos confrères m'ont toujours posé ce genre de questions. J'estime que j'ai toujours répondu que ce n'est pas devant votre micro que je vais m'étaler sur toutes les questions, les discussions, que nous avons avec des pays amis. Non. Si nous nous accordons, nos discussions ne vont pas être rendues publiques. Vous disiez que nous sommes en discussion ? Bien sûr, nous sommes en discussion sur beaucoup de sujets, pas seulement sécuritaires ou remplacer telle force par telle autre… Nous avons beaucoup de discussions sur le plan de la défense, sur le plan économique, sur le plan de l'éducation, de la santé. On a beaucoup de programmes ensemble. Alors, les personnes du groupe Wagner n'avaient pas seulement une activité de sécurité, ils avaient d'autres activités. Ils ont une activité économique avec des entreprises. Si les personnes de Wagner en uniforme partent, est-ce que les entreprises liées à Wagner restent ? La République centrafricaine est un pays ouvert. Il y a un code minier qui existe. Une société, n'importe laquelle, qui se constitue en République centrafricaine, qui remplit les conditions et qui fait une requête, pour avoir un permis de recherche, un permis d'exploitation, et qui remplit les conditions, eh bien ce sont des secteurs qui sont libéralisés aujourd'hui, que ce soient les mines, que ce soient les eaux et les forêts. Tout ça, c'est libéralisé. Alors, pourquoi vous voulez indexer certaines normes de sociétés comme étant des sociétés Wagner ou autres ? Ce sont des sociétés pour nous qui sont normalement constituées, légalement je veux dire, et qui exercent sur le territoire centrafricain en respectant nos lois. C'est tout. Et il n'y a pas que les Russes. Donc aucun passe-droit ici pour aucune entreprise, tout le monde est soumis aux mêmes règles. Nos textes sont clairs, il n'y a pas de passe-droit. Vous pouvez demander au ministère des Mines : telle société a rempli les conditions. Voilà, et c'est de la manière la plus transparente. À lire aussiCentrafrique: la mission d'observation électorale tente d'endiguer la désinformation avant la présidentielle

Send us a textWe turn Single Barrel Saturday into a game plan, unpacking how Ohio builds the state's biggest bourbon drop, why the community makes the lines worth it, and which bottles deserve your first pick. Ann shares how barrels are selected, allocated, and revealed while we call out sleepers and strategy.• statewide single barrel release logistics and rules• why Ohio's bourbon IQ and culture raise the bar• store opt‑in process, training, and fairness in lines• using the OHLQ app and understanding UPC quirks• allocation logic and how variety is curated by store• value plays at multiple price points, including Dickel 15• sleeper alerts: Horse Soldier, Larceny, Frey Ranch• finish profiles explained: Mizanara, Calvados, Moscatel, Armagnac• bespoke WhistlePig blends and how picks get bottled• team-based barrel selection and palate diversity• tactics for rare targets like Willet purple tops• why the social hunt matters as much as the bottlesGet the OHLQ mobile app, enable push notifications, and subscribe to email for Saturday morning locationsThe countdown ends and the corks begin to pop. Single Barrel Saturday returns with more than 300 Ohio locations, a curated lineup that refuses to repeat itself, and a community energy that feels like bourbon's version of a block party. We brought Ann on to take us behind the scenes: how stores opt in, why allocation rules exist, what makes Ohio the fourth-largest American whiskey market, and how her team balances profiles so every table finds something to love.We get tactical without losing the fun. You'll learn how the OHLQ locator really works, when a UPC reveals a specific barrel (hello, Willet), and why some bottles land in waves months after the pick. We map price-to-proof-to-flavor value plays, call out sleeper hits—think a high-proof, double-digit Horse Soldier and under-the-radar Larceny—and explain the logic behind broader favorites like Dickel 15 that fly early because of low yields and near-barrel-strength bottling. If finishes are your thing, we dig into the flavor impact of Mizanara oak, Calvados, Moscatel, and Armagnac through the Dark Arts lineup and beyond.We also break down how Ohio builds its pick teams—staff, podcasters, bar owners, and seasoned enthusiasts—to triangulate barrels that are good for different reasons: classic, candy-coated, spice-forward, and curveball. Expect real talk on camping vs. store-hopping, looping etiquette, and the smartest first-pick priorities if you're eyeing Willet purple tops or a lone Heaven Hill Bottled-in-Bond single barrel. It's a field guide for a day that's equal parts hunt and hangout, where people open bottles in line and trade tips like set lists.Ready to plan your route? Follow the show, share this episode with your bourbon crew, and turn on OHLQ app notifications so you're first to see Saturday's locations. If you score a sleeper, tag us—we want to know what you cracked first.If You Have Gohsts voice over Whiskey Thief Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

Vidcast:  https://www.instagram.com/p/DQqo0atiQd0/The green bracelet in the 12-pack leaks chemicals irritating to the skin. The affected product carries the UPC code 9787014483.About 6,600 of these recalled 12-pack bracelet sets were sold at H-E-B stores in Texas from September 2025 through October 2025.You and your children should not wear the green bracelet from this 12-pack. Return the bracelet or the entire pack to any H-E-B store for a full refund. For more information, call 1-855-432-4438 or email through the contact page at heb.com by clicking “Product Recalls.”https://www.cpsc.gov/Recalls/2026/H-E-B-Recalls-12-Pack-Destination-Holiday-Glow-Light-Stick-Bracelets-Due-to-Skin-Irritation-Hazard#HEB #glowbracelet #irritants #recall

Vidcast:  https://www.instagram.com/p/DQsEHtEF6rl/This product is uneviscerated and that poses a risk of poisoning with botulism. The recalled fish are in 10- to 12-pound clear plastic packages with an expiration date of May 19, 2025, and UPC code 908172635412.These dangerous Dry Ghoinnya Fish were sold nationwide across the US in retail stores.Do not consume this poisonous fish. Return it to the place of purchase for a full refund. If you did eat it and are experiencing the symptoms of botulism immediately contact your medical team. These symptoms are dizziness, blurred or double vision, difficulty speaking, swallowing, or breathing, weakness of other muscles, abdominal distension, and/or constipation. For additional information, contact New Hoque & Sons Inc. at 1-718-391-0992.https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/new-hoque-sons-inc-issues-alert-uneviscerated-dry-ghoinnya-fish#hoque #Ghoinnya #fish #uneviscerated #botulism #recall

Amy's Kitchen Gluten Free Rice & Bean Burritos are being recalled for possible foreign material contamination. The type of foreign material was not mentioned in the recall notice. Most foreign material in foods pose an injury or choking hazard. Because this recall notice was posted on the FDA's Enforcement Reports Page, and not the regular recall page, there is no mention about whether or not any injuries have been reported to the company to date in connection with the consumption of this item. The recalling firm is Amy's Kitchen of Petaluma, California.This product was sold at the retail level in these states: California, Colorado, Connecticut, Iowa, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, New York, Ohio, Oklahoma, Pennsylvania, Texas, Virginia, Vermont, and Wisconsin. No picture of the recalled product was provided in the recall notice.The recalled product is Amy's Kitchen Gluten Free Bean & Rice Burritos that are packaged in a 5.5 ounce retail unit. This product is sold frozen. The UPC number that is stamped on the product label is 042272003525. The lot code is 30C1725, and the expiration date is 03/2027.If you bought this product, do not eat it. You can throw it away in a secure garbage can with a tight fitting lid, after first wrapping or double bagging it so others can't access it, or you can take it back to the store where you purchased it for a full refund.I would love to hear from you! Leave your messages for Andrea at contact@baltimoreglutenfree.com and check out www.baltimoreglutenfree.comInstagramFacebookGluten Free College 101Website: www.glutenfreecollege.comFacebook: http://www.Facebook.com/Glutenfreecollege Hosted on Acast. See acast.com/privacy for more information.

Vidcast:  https://www.instagram.com/p/DP1_qo7EUgB/This product violates federal safety standards for multipurpose lighters and poses serious fire and burn hazards. Affected is UPC number 0-70257-52226-6 which appears on the back of the product box.About 175,000 of these torches were sold at Walmart and Home Depot stores and online at Walmart.com and Homedepot.com between November 2024 and August 2025.Stop using these recalled Scripto Premium Torches immediately and return them to the place of purchase for a full refund or store credit. Alternatively, contact Calico Brands at 1-800-544-4837 or via the email premiumtorchrecall@calicobrands.com to obtain instructions for returning the torch by mail. The company will send a prepaid shipping label and hazmat-safe packaging for free return and refund.https://www.cpsc.gov/Recalls/2026/Calico-Brands-Recalls-Scripto-Premium-Torches-Due-to-Risk-of-Injury-or-Death-from-Fires-and-Burns-Violates-Mandatory-Standard-for-Multipurpose-Lighters#Calico #torch #burns #recall

In this episode we try to demonstrate another step in integrating fire engineering into WUI risk management, and vice versa. These two areas together form some sort of fire engineering method, which I strongly believe will be an important part of our profession in the future. Today I got to sit down with Dr. Pascale Vacca from UPC to unpack a practical, end-to-end framework for wildland–urban interface risk that engineers can use today, which she has shared in her keynote at the ESFSS Conference in Ljubljana earlier this year. From mapping hazard, exposure, and vulnerability across scales to chaining wildfire spread outputs into building-focused simulations, we show how careful modeling turns uncertainty into a plan communities can fund and maintain.We begin with risk assessment that respects terrain, fuels, and construction typologies, then translate FARSITE's rate of spread and fireline intensity into FDS boundary conditions to test real weaknesses—like heat flux and breakage in large glazed facades. The case study in Barcelona grounds it all: what happens when wind pushes a fast front toward a community center, and which retrofits move the needle? Noncombustible shutters, smarter venting, and defensible spacing emerge as high-ROI fixes, while fuel breaks and fuel treatments reduce intensity so crews can act. Along the way, we tackle data resolution, moisture, and weather selection—how to choose between worst case and representative scenarios and why that choice matters for policy and budgets.Preparedness and recovery complete the cycle. Annual maintenance keeps gains from eroding as vegetation regrows; community preparedness days build habits and trust; and a homeowner app scores parcel risk to make decisions concrete. On the response side, precomputed scenarios and quick wildfire modeling inform shelter-in-place versus evacuation, aligning engineering insight with operational realities. We also confront limits: validation gaps, ember exposure, and the fact that risk is never zero. But the path forward is clear—interdisciplinary planning, better data sharing after fires, and education to bring more engineers into WUI work.----The Fire Science Show is produced by the Fire Science Media in collaboration with OFR Consultants. Thank you to the podcast sponsor for their continuous support towards our mission.

La patacada hist

Garage Beer isn't just having a moment — it's on fire. Backed by Travis and Jason Kelce, the brand was just valued at $200 million after its first institutional funding round. It's on track to do $60–70 million in revenue this year, and is rewriting the playbook of what a modern beer brand can be, with its irreverent, lo-fi brand presence. TL;DR — Garage Beer is a rare bright spot in a beer category that's facing headwinds.In this episode, we sit down with Garage Beer's Chief Creative Officer, Corey Smale, the mastermind behind the brand's nostalgic-yet-fresh, tongue-in-cheek approach. Corey shares how the team is blending old-school beer marketing magic with today's hyper-online, community-first culture — and why they'll still hand-mail you a sticker if you send them a UPC code.We discuss how Garage Beer is:Turning a “beer-flavored beer” into a $200M rocket shipUsing cult-like creative activations — from Goosebumps-inspired Halloween art to the production of retro-style, martial arts spoof films — to appeal to broad audiences, from Gen X to Gen Z Balancing celebrity horsepower from the Kelce brothers with a DIY, hyper-authentic brand voiceWinning in social media, outpacing major domestic beer brands on engagement with a lean, five-person marketing teamBuilding lifetime customers through niche communities like pro wrestling and ball hockey, instead of chasing expensive sponsorshipsFor insights on how challenger brands can outmaneuver industry giants with creativity, speed, and authenticity — while having a heck of a lot of fun — this episode delivers.Last Call:Americans are partying less — a lot less. Per a recent analysis in The Atlantic:

In 2026, Austin plumbing follows the 2021 UPC code with local changes. Plumbers must be licensed by the Texas Board, and companies like Mr. Rooter Plumbing of Austin help customers stay updated. Mr. Rooter Plumbing of Austin City: Austin Address: 12201 Roxie Dr Website: https://www.mrrooter.com/austin

Send us a textA shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units.Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://bit.ly/43N1bZD#AmazonFBA #AWD #UPC #AmazonLogistics #AmazonSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/3Hrwm5fGrab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSlTimestamps00:00 - UPC issue explained during shipment00:33 - Using AWD as an off-channel warehouse01:19 - Why relabeling matters for inventory tracking02:09 - Parentage problems with mismatched SKUs02:55 - AWD relabeling vs. removing inventory03:30 - Off-Amazon distribution option walkthrough04:15 - Intercepting and relabeling inbound shipments04:49 - Can a carrier reroute to avoid the issue?05:30 - Options recap and final recommendations----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

En tan solo un año, el nuevo arrecife del Port Olímpic de Barcelona se ha llenado de vida: pulpos, mantas, morrajas y hasta castañuelas. Es un festival, un jardín, en palabras del biólogo y director del Zoo de Bcn, Sito Alarcón. Más de un centenar de especies marinas ha colonizado este hábitat artificial formado por 50 estructuras de hormigón. Además de urtas, sargos, doradas y rascacios también hay un festival de algas como anémonas, pardas, rojas y plumas de mar. Nada que ver con las inmersiones que Alarcón recuerda hace 40 años cuando solo había un barro oscuro donde apenas vivían unos gusanos, la zona estaba plagada de vertidos de aguas residuales y suciedad que bajaba por el río Besós que ya era un vertedero en sí. En invierno y primavera, la biodiversidad será mucho más rica ya que es cuando tienen disponibilidad de nutrientes y agua más fresca. Una biodiversidad que captura CO2 y mejora la calidad del agua. Ahora se estudiará el agua, las especies y los sedimentos en un proyecto liderado por la Fundación Barcelona Zoo en colaboración con el Instituto de Ciencias del Mar (ICM) del CSIC, la Universidad de Barcelona y la UPC. Es zona portuaria, así que está prohibida la pesca y las inmersiones no científicas, pero cualquier terrestre podrá pasearse en un futuro próximo por el renovado fondo marino que a medio plazo se emitirá en streaming.Escuchar audio

Send us a textSome sellers own the product, brand, and UPC but still can't list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images.Get expert help to fix your Amazon listing issues before they cost you more sales. Book a call with us: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonListingHelp #BrandRegistryFix #AmazonUPC #AmazonSellerTips #FixAmazonListingWatch these videos on YouTube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Blocks You from Selling Your Own Product00:26 - Common Product Listing Errors and Signs to Watch00:50 - Brand Registry Might Not Be Connected to Your ASIN01:22 - Importance of GTIN and UPC in Seller Central02:09 - What to Do If UPC Fix Doesn't Work02:57 - Submitting Cell Phone Images with Branding03:43 - Why Amazon Rejects Sticker Logos04:01 - What Happens If Brand Registry Gets Revoked04:24 - Final Steps and Summary-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Tired of watching customers scan your products and find them cheaper online? This episode is your game-changer! We're sharing a special recording from one of our exclusive Pet Boss Nation Lunch & Learn sessions featuring Art Nakagawa from Artvark Pet Products, who's revolutionizing private labeling for independent pet businesses. In this power-packed session, you'll discover:

Vidcast:  https://www.instagram.com/p/DMA9yXjuHQo/Harbor Freight Tools Predator 2000 Watt Power Stations, when used in Emergency Power Supply mode, have wires in the AC outlet receptacles that are reversed, creating a risk of electric shocks.  Affected is SKU number 70084 and UPC 193175488718.About 6,500 units were sold at Harbor Freight Tools stores nationwide between February 2025 and April 2025.Immediately stop using these recalled power stations and return them to any Harbor Freight Tools location for a free replacement unit. For additional information, contact Harbor Freight Tools at 1-800-444-3353 or via the email recall@harborfreight.com. https://www.cpsc.gov/Recalls/2025/Harbor-Freight-Tools-Recalls-Predator-2000-Watt-Power-Stations-Due-to-Shock-Hazard#harborfreight #powerstation #shock #recall

On this day in 1974, the UPC barcode was scanned at a checkout counter for the first time. It may have seemed small at the time, but it revolutionized product tracking and is still going strong today. Plus, the local news for June 26, 2025 and an excerpt from the final culminating episode of “The Country In Our Hearts” podcast on Nashville's Kurdish community. Credits:  This is a production of Nashville Public Radio Host/producer: Tony Gonzalez Editor: Miriam Kramer Additional support: Mack Linebaugh, Nina Cardona, LaTonya Turner and the staff of WPLN and WNXP 

Back on this day in 1974, a pack of chewing gum became the first item to be scanned by a UPC barcode.

Les journalistes et experts de RFI répondent également à vos questions sur l'accord de paix entre le gouvernement centrafricain et deux groupes armés, les frappes américaines en Iran et les cyberattaques contre des institutions iraniennes. Côte d'Ivoire : ruée vers l'or dans le nord-est   Avec une capacité de production évaluée à 100 tonnes d'or, la mine découverte à Doropo, à la frontière avec le Burkina Faso est qualifiée de classe mondiale. Pourquoi ce gisement suscite-t-il autant d'intérêt ? Quelles sont les retombées attendues ? Avec Benoît Almeras, correspondant de RFI à Abidjan.     Centrafrique : quelles avancées après l'accord de paix signé avec des groupes armés ?   Deux mois après le cessez-le-feu conclu entre le gouvernement centrafricain et les groupes armés 3R et UPC, l'accord commence à être mis en œuvre. Quelle est la différence entre ce nouvel accord et celui conclu en 2019 ?  Pourquoi la question du désarmement n'est-elle pas à l'ordre du jour ? Avec François Mazet, journaliste au service Afrique de RFI.   Iran : les frappes américaines sont-elles anticonstitutionnelles?   Donald Trump a ordonné le bombardement des principaux sites nucléaires iraniens, dans la nuit de samedi à dimanche, sans prévenir le Congrès. Une décision dénoncée par les Démocrates qui l'accusent d'avoir enfreint la Constitution. Que dit la loi fondamentale ? Le vote du Congrès est-il obligatoire avant toute intervention militaire ? Avec Ludivine Gilli, directrice de l'Observatoire de l'Amérique du Nord de la Fondation Jean Jaurès.    Guerre Israël-Iran : cyberattaques contre le régime  La semaine dernière, alors qu'Israël menait des frappes contre l'Iran, la banque Sepah et la plus importante plateforme d'échange de cryptomonnaies du pays, Nobitex, ont été la cible de hackers. Ils se font appeler « Gonjeshke Darange », les « moineaux prédateurs » en français. Qui se cache derrière ce groupe ? Quelles sont ses revendications ?  Avec Maxime Arquillière, analyste en cybermenace pour la société française de cybersécurité Sekoia.io.

Hofood99 Enoki Mushrooms Have Listeria Contamination. This bacterium causes a severe and sometimes fatal systemic infection in the very young, older frail individuals, and those with weakened immune systems. Listeria can also trigger miscarriages and stillbirths. Affected is product with UPC barcode 6 976532 310051.These enoki mushrooms were sold nationwide in retail stores.If you purchased these mushrooms, immediately return them to the place of purchase for a full refund.  For more information, call Hofood99 Inc. at (917) 756-9833.https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/hofood99-inc-recalls-enoki-mushroom-due-possible-health-riskVidcast:  https://www.instagram.com/p/DLBDbPBgevS/#hofood99 #enoki #mushrooms #listeria #infection #recall

This show has been flagged as Explicit by the host. Prerequisites: Novice Ability to read and write. Access to pen and paper. Advanced/Expert Disc bound notebook (if you're cool you'll have one) Title: BIC Soft Feel Retractable Ballpoint Pen, Medium Point (1.0mm) Source(s): https://us.bic.com/en_us/bic-soft-feel-retractable-ball-point-pen-medium-assorted-36-pack.html UPC: 070330196506 Item Number: SCSM361-AST Commercial name: Soft Feel Retractable Ball Pen Retractable pen no-slip grip Tungsten carbide ball 1.0mm medium point Title: BIC Cristal Xtra Smooth Black Ballpoint Pens, Medium Point (1.0mm). Source(s): https://us.bic.com/en_us/bic-cristal-xtra-smooth-black-ballpoint-pens-medium-point-1-0mm-500-count-pack.html UPC: 070330377226 Item Number: MS500E-BLK Commercial name: Cristal Xtra Smooth Ball Pen Cap with pocket clip Tungsten carbide ball 1.0mm medium point Translucent barrel for visible ink supply Title: BIC Round Stic Xtra Comfort Black Ballpoint Pens, Medium Point (1.0mm). Source(s): https://us.bic.com/en_us/bic-round-stic-xtra-comfort-black-ballpoint-pens-144-count-pack.html UPC: 070330377325 Item Number: GSMG144E-BLK Commercial name: Round Stic Grip Xtra Comfort Ball Pen Cap with pocket clip Tungsten carbide ball 1.0mm medium point Title: BIC Round Stic Xtra Life, Ball Point Pen Source(s): https://us.bic.com/en_us/bic-round-stic-xtra-life-ball-point-pen-blue-60-pack.html Cap with pocket clip Tungsten carbide ball 1.0mm medium point Translucent barrel for visible ink supply UPC: 070330131613 Item Number: GSM609DC Commercial name: Round Stic Xtra Life Ball Pen Title: Pilot G2 Pens 0.7 mm Source(s): https://www.target.com/s/pilot+g2+pens Source(s): https://pilotpen.us/Product?0=41&1=47&cid=260 Gel ink Rolling Ball 0.7mm fine point Translucent barrel for visible ink supply Rubber grip Refillable Convenient clip Title: Uniball Signo 207 Source(s): https://www.unibrands.co/collections/207 Gel ink 0.7mm fine point Translucent barrel for visible ink supply Rubber grip Refillable Convenient clip Title: uniball™ Roller, Rollerball Pens. Source(s): https://www.unibrands.co/collections/rollerball-pens/products/roller-rollerball-pens Gel ink 0.7mm fine point Refillable Cap with clip Title: 8.5 x 11 dot grid paper, 100 sheets/200 pages. Source(s): https://www.amazon.com/Unpunched-Refills-Discbound-Notebook-Planner/dp/B08Q3DR7LX?th=1 Title: Bullet Journal® (aka Bujo) is a simple life operating system. Source(s): https://bulletjournal.com/ Source(s): https://youtu.be/fm15cmYU0IM Source(s): https://www.youtube.com/bulletjournal Title: hpr2415 :: bullet journal to org mode Source(s): https://hackerpublicradio.org/eps/hpr2415/index.html Title: Staples 1-Subject Customizable Notebook Source(s): https://www.staples.com/staples-arc-customizable-notebook-6-3-4-x-8-3-4-60-sheets-narrow-ruled-black-20000/product_886234 Title: Pen+Gear Soft Pencil Grip, Assort Color 20 Counts Source(s): https://www.walmart.com/ip/Pen-Gear-Soft-Pencil-Grip-Assort-Color-20-Counts/1214761626 Title: Pen+Gear Silicone Pencil Grip, Multicolor, 6 Count Source(s): https://www.walmart.com/ip/Pen-Gear-Adaptive-Pencil-Grips-Assorted-Colors-6-Count/1663341728 Title: F-301 Retractable Ballpoint Source(s): https://www.zebrapen.com/collections/featured-products/products/f-301-retractable-ballpoint?variant=40832122126542Provide feedback on this episode.

Canal UNO en la mira del gobierno Petro La Corte Constitucional rechazó una solicitud de nulidad que interpuso el Ministerio de Salud con la cual buscaba “tumbar” la decisión que ordenó el reajuste de la UPC.El ministro de Defensa Pedro Sánchez se pronunció sobre las amenazas de muerte que recibió el director de la Policía, general Carlos Fernando Triana, afirmando que los altos mandos siempre estarán amenazados e invitando a la ciudadanía a denunciar.Nueva consulta popular se tramitará antes de 20 días El alto patrimonio económico de Carlos Ramón González No soy el candidato de ningún político: excanciller Murillo lanza candidatura presidencialProcurador habla de la decisión que tomará la Corte Constitucional sobre la Reforma Pensional Estos son los contratos del magistrado Carvajal que lo inhabilitarían para debatir la PensionalAdmitida denuncia de la senadora Cabal contra Petro

Send us a textChuck Bowser explores essential cabling concepts from fiber optic compatibility to future-proofing residential installations and proper grounding techniques. He addresses practical concerns for industry professionals while celebrating new RCDD certifications within the Let's Talk Cabling community.• APC fiber patch cords should never be connected to UPC fiber adapter panels due to misaligned end faces and potential permanent damage• Future-proofing residential cabling typically means installing Cat6A despite its higher cost (66% more than Cat6) for its longevity and performance benefits• The average structured cabling plant lifespan is 7-10 years in commercial settings and 10-15 years in residential environments• Primary bonding busbars should be located near entrance facilities with secondary bonding busbars mounted high in telecom rooms• For lightning protection, modern installations should use gas tube protectors backed by solid-state protectors rather than obsolete carbon blocksIf you want to contribute equipment to the podcast studio or help with installations like conduit saddle bends, reach out to Chuck directly. New videos on grounding, J-hooks, and ladder rack installations coming soon.Support the showKnowledge is power! Make sure to stop by the webpage to buy me a cup of coffee or support the show at https://linktr.ee/letstalkcabling . Also if you would like to be a guest on the show or have a topic for discussion send me an email at chuck@letstalkcabling.com Chuck Bowser RCDD TECH#CBRCDD #RCDD

What does it take to grow a brand on Amazon today? The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform. In this episode, Jayson Boyce, Founder and CEO of Avenue7Media, joins host Reid Jackson to share what he's learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers. He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the promise of connected TV. In this episode, you'll learn: Why traditional retail rules don't apply to Amazon How Connected TV can accelerate brand growth What makes Amazon profitable when compared to DTC Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:53) From failed consulting to full-service agency (06:26) Fixing locked attributes and bad UPC data (09:59) Streaming ads that convert like e-commerce (13:56) Selling to algorithms, not people (16:34) Comparing Amazon to direct-to-consumer (20:44) Why CTV is outperforming display ads (26:48) How AI will change the way we shop   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Jayson Boyce on LinkedInCheck out Avenue7Media

謙信著作：歷史偵探武田謙信，共十七集已經完結，在Readmoo kobo 都已經發售，google、amazon 與Bookwalker書店也將上架。 業務合作請洽：japantraveler1@gmail.com athrunzhung@gmail.com 在1974年6月26日，俄亥俄州特洛伊市的Marsh超市中，一位普通的收銀員用掃描器掃過了第一包商品——箭牌（Wrigley）的Juicy Fruit口香糖。這不僅僅是一個普通的結帳動作，它象徵著通用產品代碼（UPC）條碼技術的誕生，開啟了零售業的全新篇章。這項創新技術，現在被我們熟知並無處不在，從超市、零售店到醫院、甚至太空探測器，條碼的應用幾乎涵蓋了我們日常生活的方方面面。 條碼技術最初的誕生，是為了解決當時雜貨店中繁瑣且低效的手動結帳過程。想像一下，在沒有條碼的年代，收銀員需要一一手動輸入每個商品的價格，這不僅耗時，也容易出錯。而UPC條碼的出現，讓這一切都變得簡單又高效。商品上只需要印上一個小小的條碼，掃描器一掃，價格和商品信息瞬間就能顯示出來，省時又準確。 fb專頁：https://www.facebook.com/historysquare/ FB社團：https://www.facebook.com/groups/873307933055348 Podcast : http://kshin.co​ Youtube:https://www.youtube.com/watch?v=C2S-492vfSw&list=PLolto1Euzd4XcbP9oX9JXI3wOlrovdgcC twitter:@alexzhung 電子書著作 Amazon : https://reurl.cc/g8lprR​ Readmoo ：https://reurl.cc/jqpYmm​ Kobo : https://reurl.cc/GdDLgW​ Google : https://reurl.cc/9ZyLyn​ －－－－以下訊息由 SoundOn 動態廣告贊助商提供－－－－

Vidcast:  https://www.instagram.com/drhowardsmithreports/reel/DIMkfuCtU4h/The power switch on the USB cord overheats and melts creating fire and burn risks. The affected model number LD-0030 includes a USB plug with an on/off switch and can be identified by the UPC code 1922340368444 on the bottom of the packaging.About 29,000 units were sold from September 2024 through Five Below stores and online at FiveBelow.com. Stop using the lights and return the product to any Five Below store for a full refund to your original credit card, in cash, or as store credit. Alternatively, you can contact Five Below customer service at 1-844-452-3569 or via the email Recalls@FiveBelow.com and email a photo of the light with the cord cut to receive a refund by check or store credit.https://www.cpsc.gov/Recalls/2025/Five-Below-Recalls-Room2Room-LED-Iridescent-Bear-Lights-Due-to-Fire-and-Burn-Hazards#room2room #led #light #overheating #fires #burs #recall

Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon is making it easier to try using deals and coupons to create additional demand for your products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2 Amazon's Big Spring Sale 2025 starts March 25 https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025 AI startup Perplexity confirms interest to buy TikTok https://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html Catch Bradley Sutton at the Prosper Show! https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al? For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions. Lastly, our strategy of the week features Helium 10's Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you're headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:38 - Coupons/Deals Skyrocket? 17:25 - Big Spring Sale 18:31 - TikTok Buyer? 19:31 - Prosper Show 20:22 - Helium 10 New Feature Alerts 24:24 - Strategy of the week: Keyword Sales Estimates

Send us a textStruggling to increase sales on Amazon? Learn how improving your main images and fixing UPC issues can make a big difference. See why focusing on 'show, not tell' in graphics is key to winning customer trust.Get more visibility on Amazon.  Download our free SEO Toolkit: https://bit.ly/4bMrClLWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39High Sales, Low Clicks? Here's What You're Missing on Amazon https://www.youtube.com/watch?v=N9JWOfwY_7E&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=2-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:05 - Struggling to Increase Sales?00:17 - Why Main Image Optimization Matters00:45 - Common Image Mistakes to Avoid01:26 - Improving Graphics for Better Sales01:52 - The UPC Code Problem Explained02:08 - How to Fix UPC Issues on Amazon02:42 - Where to Get Help with UPC Changes02:49 - How My Amazon Guy Can Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Vidcast:  https://www.instagram.com/reel/DHmD6DmxrEc/This detergent has pseudomonas bacterial contamination. This bacterium can cause serious, life-threatening infections in those with weakened immune systems or those with external medical devices, especially if the bacteria enter through the eyes or a break in the skin. Affected are lot codes S24364, S24365, and S24366.About 16,200 containers of this detergent were sold exclusively on Amazon.com in January 2025.Immediately stop using this recalled detergent and contact Reckitt at 1-800-228-4722 or via the email ConsumerCare_USA@reckitt.com for a full refund. To obtain the refund, write you name and “Recalled” in permanent marker on the back of the product, take a photo with the UPC and lot code visible, and email the photo to the email. Once you receive the refund, dispose of the product by tightly sealing the bottle and placing it in household trash.https://www.cpsc.gov/Recalls/2025/Woolite-Delicates-Detergent-Recalled-by-Reckitt-Due-to-Risk-of-Exposure-to-Bacteria-Sold-Exclusively-on-Amazon-com#woolite #detergent #contamination #bacteria #pseudomonas #infection #recall

Send us a textAre you dealing with Amazon Error Code 8541? This happens when you try to change listing attributes like UPC, ASIN, or brand name, and Amazon rejects the update. Learn the exact steps to fix this issue, whether using flat file uploads or contacting Amazon Seller Support.Get more sales with smarter ads, download our PPC guide today: https://bit.ly/4ketTdn#AmazonSeller #AmazonListing #AmazonFBA #EcommerceTips #FlatFileUploadsWatch these on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8 Solve Error Code 8572 https://www.youtube.com/watch?v=z8mv8hl7gzM&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-----------------------------------------------Not sure if your listing is fully optimized? Let us take a look: https://bit.ly/4k0QIRKOne call can change your strategy. Book a free call with us: https://bit.ly/3Qg8HWFTimestamps00:00 - Struggling with Amazon Error 8541?00:18 - What is Error Code 8541?01:10 - Attributes You Can & Can't Change on Amazon02:40 - How to Fix Error 8541 with Flat File Uploads03:50 - What to Do If Your UPC Conflicts with Another Listing05:00 - Contacting Amazon Support for Listing Issues06:30 - Best Practices to Prevent This Error07:20 - Final Thoughts & How to Get More Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Head on over to Niflheim, but try not to lose yours! There's only one* expendable on the planet and you're not him.*two expendables on the planet and you're neitherSupport Film Literate on Patreon!Guest: Jacob White (Instagram|Substack|YouTube)

En 6AM de Caracol Radio estuvo Alejandro Gaviria, exministro de salud y se refirió a la declaración de la Corte Constitucional sobre la UPC.

About the Guest(s):Adam Peek is an expert in the packaging industry with over 14 years of experience. He specializes in labels, folding cartons, and RFID technology. Currently residing in West Jordan, Utah, Adam has a strong footprint in the labeling sector, working with a variety of companies to optimize their product packaging solutions. His deep understanding of the complexities of labeling and packaging positions him as a leading voice in sustainable packaging practices and innovations within the industry.Episode Summary:In this informative episode of the Packaging Today show, Adam Peek tackles an essential and often overlooked aspect of the packaging world: labels. While his co-hosts Cory and Evelio are attending Paris Packaging Week, Adam broadcasts solo from his home base in Utah. He provides an in-depth analysis of why labels are, in fact, a crucial component of packaging—contrary to some industry beliefs. Adam delves into the role labels play in product identification, compliance, and consumer information, asserting that labels are vital not only for brand identity but for the overall functionality and recyclability of packaging.Adam emphasizes the importance of selecting the right labels and adhesives, particularly concerning sustainability and recyclability. He discusses the declining PET resin prices and how the packaging industry must adapt to ensure the economic feasibility of recycling efforts. Adam dissects the complexities of label application, adhesive types, and the dire environmental implications of mismatched materials. The conversation underscores the transition in global packaging towards enhanced recyclability, highlighting how both consumers and companies can contribute to better recycling outcomes by understanding and improving label choices.Key Takeaways:* Labels are Essential Packaging: Labels are not merely decorative; they are essential for product identification, compliance, and consumer engagement, making them an integral part of the packaging.* Adhesive Selection is Crucial: The choice of adhesive on labels significantly impacts the recyclability of packaging, with the potential to either facilitate or hinder the recycling process.* Recyclability Challenges: PET and HDPE containers face distinct challenges regarding labels, and improper label choices can render materials unrecyclable, affecting recyclability economics.* Sustainable Practices: Understanding the complete lifecycle of packaging, including labeling, is necessary for developing sustainable solutions in the industry.* Technological Transition: Upcoming changes like the shift from UPC codes to QR codes (Sunrise 2027) signify evolving labeling technologies and their functionalities.Notable Quotes:* "Labels are packaging. They're not something separate from the realm of packaging, they are integral to it."* "The adhesive is not only about getting that label to stick, but about how we can navigate the challenges posed by recycling."* “There's no perfect solution for packaging. The perfect solution is really to have nothing, but that's not practical."* "The shift from the traditional UPC to QR codes by 2027 will transform how consumers and registers interact with packaging."* "It's not just the label material that needs attention; the adhesive is critically important when it comes to the recycling ecosystem."Resources:* SpecRight* Trayak* GS1 Website for information on Sunrise 2027* Consortium for Waste Circularity* Packaging Today Podcast: Search on Apple and Spotify for episodesDiscover more about the intricacies of packaging design and sustainability by tuning into this episode. Stay updated with the latest trends in the packaging industry, and anticipate insightful discussions from Packaging Today in future episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

La presidenta de Acemi, habló hoy para 6AM sobre la decisión del Alto Tribunal de exigir al Gobierno reajustar su cálculo de la UPC.

How can advertisers navigate today's fragmented media landscape and deliver better ad experiences for consumers? In this episode of Tech Talks Daily, I'm joined by Nada Bradbury, CEO of Ad-ID, to discuss how universal ad-tracking solutions are transforming the ad-tech industry. As audiences seamlessly switch between linear and digital content, the critical need for a standardized system like Ad-ID has never been more urgent.Nada explains how Ad-ID provides a universal registry for creative ads—assigning unique identifiers to each ad, similar to UPC codes for products. This innovation addresses key challenges in the advertising world, such as ad frequency management, cross-platform measurement, and balancing personalization with consumer trust. The result? A better content experience for consumers and a more efficient, optimized approach for brands. We explore the findings of a recent Harris Poll survey highlighting the consumer impact of ad overload, with 61% of respondents stating that excessive ad frequency discourages them from buying a product.  Nada shares how Ad-ID is helping brands prevent overexposure, improve targeting, and deliver relevant ads without compromising privacy. With 76% of viewers desiring better-targeted ads, Ad-ID's metadata-driven approach offers a powerful solution for creating engaging and tailored experiences. The conversation also delves into the broader role of Ad-ID in supporting cross-platform transparency and accountability, as well as its potential to set global standards for ad measurement and optimization. Whether you're in advertising, marketing, or simply curious about how technology is improving the consumer experience, this episode offers valuable insights into the future of ad-tech. How do you see ad-tracking solutions like Ad-ID shaping the future of advertising and consumer trust? Join the discussion and share your thoughts!

Join Bradley Sutton, as he explores the intricacies of Amazon product launches with the updated Maldives Honeymoon Launch Strategy. He'll walk you through optimizing your product launches during Amazon's critical honeymoon period, sharing his hands-on experience and the latest insights from his recent testing. Learn how to utilize Helium 10's Blackbox tool for effective product research, identifying opportunities with low title density to give your product a competitive edge. We address the evolving landscape of AI and algorithm changes in Amazon, reassuring you that the fundamental principles of successful launches remain robust. Discover advanced keyword research strategies using Helium 10's Cerebro tool to enhance your product's visibility from day one. We explain how to identify crucial keywords by examining competitors' rankings and uncovering hidden opportunities through niche keywords. By focusing on keywords where top competitors are already advertising, you'll ensure comprehensive keyword coverage and improve your product's relevancy signals on Amazon. Additionally, Bradley shows you how to leverage thematically related products frequently bought together with your competitors' items to optimize your listings and advertising efforts. Finally, he'll guide you through creating compelling Amazon listings that resonate with potential buyers. Learn to prioritize relevant keywords based on competitor performance, avoid keyword stuffing, and craft emotionally engaging content. Bradley emphasizes the importance of customer reviews and the effective use of images and bullet points to highlight product benefits. Plus, he shares his experiences with test listings to ensure a smooth launch and offers strategies for balancing expenditure and maximizing ranking during the critical launch period. Whether you're launching a new product on Amazon or optimizing an existing one, these insights and strategies are designed to help you succeed in the Amazon marketplace.   In episode 600 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maldives Honeymoon Amazon Product Launch Strategy 08:33 - Keyword Research for Amazon Launch Success 16:16 - Utilizing Cerebro Historical Trends for Keywords 20:30 - Identifying Related, Non-Competing Products 20:37 - Strategic Keywords for Amazon Product Optimization 23:57 - Effective Amazon Listing Optimization Strategy 28:04 - Optimizing Amazon Listings for Success 28:54 - Launching a Test Listing Strategy 34:04 - Setting List Price Strategy for Sales 36:13 - Amazon Product Launch Strategy and Pricing 37:10 - Amazon PPC Strategy and Optimization 41:18 - Strategies for Amazon Discounts & Price Management 45:13 - Amazon Listing Relevancy and Ranking Strategy 49:36 - Product Launch Success With Amazon Relevancy  53:26 - Annual Amazon Launch Strategy Review ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: All right, guys, it's episode 600. You know what that means. It's time for another Maldives Honeymoon Launch Strategy. I'm going to be giving you guys, step by step, what you need to do in order to have the best launch that you can have for your Amazon products. How cool, is that? Pretty cool, I think. Black Box by Helium 10 houses the largest database of Amazon products and keywords in the world. Outside of Amazon itself. We have over 2 billion products and many millions more keywords from different Amazon marketplaces, from USA to Australia to Germany and more. Use our powerful filters to search through this database for pockets of opportunity that you might want to get into with your first or next product to sell on Amazon. For more information, go to h10.me/blackbox. Don't forget you can save 10% off for life on Helium 10 by using our special code SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers, as of any level in the e-commerce world. All right, and for you guys watching this on YouTube. You saw me do a dramatic transition from the pool. I'm here in the Maldives at a new resort that I've never been in, and I'm recording this as I do every year the Maldives Honeymoon Launch episode. This is now like the eighth version, I think. We used to do it every 50 episodes on the on the like the hundred and the 50. Uh, now we only do it every 100 episodes. So about once a year I come out here to the Maldives on my own dime I'm paying for this myself, and then I just take a couple of day's vacation and also record the episode for Maldives Honeymoon Launch Strategy. All right, so if this is your first time listening to one of these, you don't need to go back and listen to the others, because every year I update it.   Bradley Sutton: But basically, just a brief history is I started really focusing on what can give you the best bang for your buck for launches, and we all know about the so-called Amazon honeymoon period, where you get a little bit more bang for your buck when your product is just coming out. But then I started noticing things that gave me like that extra oomph, like a very special honeymoon, which is how I came up with the name Maldives Honeymoon, and that's why I am here and, for dramatic effect. I always come here to Maldives. I'm here at a resort I've never been it's the Huvafen Fushi Hilton, I believe it's called, but really great resort out here. And I'm here on my last day and I wanted to go ahead and share with you guys the new strategy.   Bradley Sutton: So what we're going to be going over today is I'm going to go over, first of all, this is like version 6.0 of this strategy, where we are going to just break down what are the steps. And this isn't just me coming up with these steps. I've been testing it the last year. I've been testing stuff this month, last month, the previous month. I'm constantly doing tests to make sure, hey, what is the best strategy? And guess what, guys, if you listen to episode 500, the last time I did one of these episodes it's different than what I'm going to talk about today, because things on Amazon do change over time and that's why I do these every 100 episodes. So we're going to first go over the list of what makes up this strategy right now and then I'll give you guys, I'll show you guys, some examples of some things that I did, you know, show how I even came up with this, why it works. All right.   Bradley Sutton: So first let's talk about product research. You know, the Maldives Honeymoon Strategy actually can doesn't always have to, but it can start with your product research when you're finding a new product to operate. I don't always just have the Maldives Honeymoon Launch Strategy in mind, but it's something that allows me to kind of like, pick the cream of the crop. Okay, so one of those features that I look for is a low title density. In Helium 10 Black Box, you use the filter under keywords for a title density. That means how many listings on page one, um, have this exact search keyword in the title? Uh, now, first of all, hold on.   Bradley Sutton: Let me just back up really quick, and one elephant that's in some people's rooms, not in everybody's, is hey, wait a minute, isn't launch and creating listings and things completely different now, here, towards the end of 2024, because of Cosmo Algorithm and Rufus and this and that. And first of all, just spoiler, no, 100% the same. I'm not doing anything differently, differently. That being said, I'm going to go deep into I might have already been dependent on when I'm recording this, but I'm going to go deep into another episode where we talk about, uh, what the future holds because of you know, AI and different things. But the beauty is that don't listen to people who are trying to say that, hey, everything has changed right now because it hasn't, I am not doing anything differently because of AI and I'm having the exact same successes now.   Bradley Sutton: The reason is because I have never been one somebody just focusing on keyword stuffing or keyword relevancy as the be all filter and stuff. If you're doing that, yeah, your launch strategies would have gone out of fashion years ago, because Amazon searches evolved before AI, before so-called Cosmo or Rufus and things like that. No, you got to do more than just stuff your keywords or your listings with keywords. Right, we've been teaching that you have to have the customer in mind when you guys are coming up with your listing, when you're choosing keywords, and not just have the Amazon algorithm in mind. Okay, and that's what we've always, even though the kind of strategies have changed. That's what we've always focused on in the Maldives Honeymoon Strategy is you're balancing Amazon algorithm with the customer and, again, nothing has changed, even though there's Rufus now and there's, you know, develop algorithms. If you're still doing that, you are a hundred percent fine. So don't get confused with people telling you that, hey, you've got to completely change everything you do or else you're completely irrelevant to the Amazon algorithm. Now, that being said, I hope nothing changes in the three weeks that from the time I'm recording this to the time I am releasing this, because I actually am recording this before Amazon Accelerate. Who knows, maybe something will come up from Amazon Accelerate that completely changes this.   Bradley Sutton: I was teaching the Maldives Honeymoon Strategy to do refunds and giveaways for a year, year, for like two years. So the Maldives Honeymoon Strategy, you do a giveaway and you rebate them. Why? Because that was allowed by Amazon until the. I was teaching that till the very day it wasn't um. So, like I don't like to be the one who speculates about what could change, what does change. I'm going to tell you what's working, and you know we can, you know, kind of have in mind, hey, well, what could, but not to the point where it distracts you from what is working. And so that's what I'm always going to do. I'm going to give you the facts, guys, without speculation or things about what might change. And then the instant that something does change, or Amazon announces some policy shift or they announce something that you know the different way that you have to make your listings, we'll go ahead and shift them all these honeymoon strategy, right. So just keep that in mind. Everything I talk about right now has nothing to do with AI and different things, because these strategies are working right now, even though there's, you know, Rufus and different things like that. All right.   Bradley Sutton: So again, going back to the product research, low title density is something I look at because that gives me an idea. If some of the main keywords in a niche have a low title density number, that means it's going to be really easy for me to get to page one of those search results, because that's just one of the ways that Amazon algorithm works. How it says that something is relevant for a keyword is like hey, is that keyword in the title? And if there's not that many listings that have that keyword in the title, well, it's like okay, well, maybe this listing isn't that important for this keyword, all right. So that's one of the factors I look at. Another thing I could look at again, not like I'm only looking for this, but it's just stuff that gives me more confidence when I do launch, especially if I have like five or six options and I'm like all right, I only want to launch one or two products, which are the one or two that I'm going to do first. Well, these are the things I'm looking at. So another one is I look at Brand Analytics and I'm looking total domination of one or two products, you know, because they're getting the majority of the clicks, the majority of the purchases, or, on the flip side, is the top three clicks. Do they only make up like 10% of the conversions, meaning 90% is wide open. I can go either way and it'll give me some confidence. It says, hey, if just one listing is dominating the clicks and the purchases, that that and I don't think that listing is that great or that product is that great that gives me some confidence that, hey, maybe I can go in right away and from day one, maybe dominate a little bit. Right On the flip side, maybe, if it's wide open, I'm like, oh shoot, people are just buying all kinds of products here on page one, the top three click products only make up 10% of the sales. That could give me some confidence too that, hey, I can have a lot better conversion share than these top three click products. That's just one of the things I look at as well.   Bradley Sutton: Another thing I like looking at is in Amazon not even Helium 10, but in Amazon product opportunity explore. I look at the conversion rate for the keyword. All right, so in the conversion rate, if it has like less than 1%, I'm like, wow, this is great. That means that out of every 100 searches, less than one person actually buy something when they search at that could be an indication that there's opportunity, that people aren't finding what they're looking for. I can actually I said not in Helium 10, but for those of you who don't have Helium 10, yeah, use Product Opportunity Explorer. You can do that inside of Helium 10 with the keyword sales metric. All right, so we have estimated sales, and so if you have a huge differentiation between search volume and keyword sales, guess what? You found a keyword where it not many people are seeing what they're looking for and thus people aren't buying it. And so that means, if you can figure out what's the gap, why are people searching for this, but why aren't they buying anything on the page? Now, all of a sudden, you've got a huge advantage and that could be a great opportunity to get in a certain niche. So these are some of the things I look at, even before we're talking about launch, even though I know this is a launch episode. Those are some of the things that help me decide which keywords I'm going to launch.   Bradley Sutton: Second step, before we even get to the launch, is the keyword research, and this is the key right. This is super key, and this is where I really think that you know, even though you can do launches without Helium 10. Guys, if you're using another tool that doesn't have these things I'm about to mention, you are leaving lots of money on the table with potential keywords, and so let me go over those. Now. The first thing I like to do is I'll put in 10 or 15 of the top competitors into Cerebro. Okay, so I'll take a baseline product, throw in 10 competitors, 15 competitors, minimum five, unless I'm in a brand-new niche where there's not much to look at. Let's just pretend that we're talking about something where there are at least five competitors that I can look at.   Bradley Sutton: First thing I do is I just hit the one click button top keywords in Cerebro. That gives me all of the keywords that most of the top competitors, or most of these top competitors are all ranking for, and they're ranking highly for, instantly. These, I know, are my keywords and so I'll take that, put it to you know, like a keyword list, that I have my keyword list. Next thing I do is I look at the opportunity keywords. It's another one click button. I hit opportunity keywords and now that shows me, hey, where the keywords were a maximum of only one or two products are crushing it and the others, like, are not even in the ballgame. Because that gives me a list of keywords that you know I'm going to go ahead and not have some. You know as much competition. You know those top keywords, everybody's competing for it. That's great. I need to know that. Those are the most relevant keywords, usually to a niche. But these opportunity keywords the reason why we call it opportunity is because, hey, these are getting sales for maybe one, max, two products. The others might not even know about this keyword. They're not even ranking for it really. So that could be an opportunity for you to come in.   Bradley Sutton: Instead of having a keyword that you're competing with all 10 or 15 top competitors You're just competing with, you know, like three or three, one or two, right, all right, so that's another one, Now, by the way, guys, I like setting up two different keyword lists. I put everything into a main keyword list, all right, inside of Helium 10. But then I set up a second keyword list. Now, this is something new, I haven't done this in the past but where I'm putting in some of my like outlier keywords, where I'm like hey, this is not going to be one of the top keywords, but I want to make sure I have this in phrase form, all right. So, like I'm looking for another like 10, 15 keywords that I'm going to put in this special list, 15 to 20, maybe even more, maybe I can go up to 30. I still want to put my main keywords in phrase form, but these are the ones where it's not going to have a highly competitive performance score. I'll talk to you a little bit about that later, but I still want to make sure it's like making a mental note hey, these are the keywords I want to put in phrase form, even though they might not be one of my main keywords. I'll explain a little bit more why later.   Bradley Sutton: Now the next step I do in Cerebro again. I do in Cerebro again, we're still looking at those keywords where I did 10 to 15, is. I want to look at where one competitor is ranking in the top 10, at least just one. Forget about what the other guys are ranking for. What are all the keywords where one guy is ranking the top 10 out of those 5, 10, 15 competitors? Copy those keywords to my keyword list because hey, those are keywords getting sales for one of my competitors. Why can't I get sales for it? It's not always going to be the most relevant keyword, right? So some of them are random. Obviously, a lot of brand names are going to come up. I'm not putting in brand names, keywords into my  listing. I would obviously exclude those. The next step is hey, where is just one competitor ranking in the top 50? It's making it a little bit more broad, like it's not going to be hated for it. And, by the way, the more keywords that you put in your listing that you share ranking with these other competitors, it's setting you up for success from day one as far as relevancy to the Amazon algorithm, because Amazon remember, if you have a brand new product, amazon doesn't know what your product is, it just can go by what's in your listing, and so the more that you can relate yourself to other products with established histories. It means from day one it's going to be like, okay, we're going to give a shot to this product for these other keywords, because it looks similar to this other listing, right, but uh, you know it, or because it has the same keywords, but you know, we're not exactly sure it's relevant for this. But let's give it a try. That's. That's kind of like how the honeymoon period even works.   Bradley Sutton: Uh, the next step is I'm going to go for, uh, something new-ish I've been doing just to get more keywords is 75% of the top competitors are ranking for a keyword, just ranking at all, all right, so obviously this is some keywords. I could have some completely off the wall keywords here, but here's the thing 75% of the top competitors. That means if I had 10 competitors that I put in Cerebro, I need at least seven or eight competitors all ranking for it, anywhere between one and 306. And the reason is maybe people aren't getting sales for it, but there's a reason. Most keywords have 1,000, 10,000 products indexed for the keyword. That means searchable, but only seven pages of search results come up. Right, only 306 listings come up. Now, if you can find keywords where maybe nobody's even ranking that high for it, but they're all in the top 306. Now, all of a sudden it's like, hey, this is probably somewhat relevant. Maybe it's not to the customer yet, but to Amazon. There's signs that Amazon has said, hey, this deserves ranking.   Bradley Sutton: Now there's where Helium 10 comes in. You use other tools like Jungle Scout or Data Dive, which is driven by Jungle Scout. They're only looking at the top, I think, 100 or 150 ranks, so you're going to miss out on tons of keywords. I'll be doing another podcast later where I talk a little bit more about how many keywords you miss out if you're using another tool. But that's one of the main advantages or not one of the main, but one of the many advantages I should say of Helium 10 is we're looking at all the ranks, all right. So if you're only looking at the top 150, you can miss out on some valuable keywords, on some valuable keywords.   Bradley Sutton: Next thing is another Amazon or Helium 10 only metric of Amazon recommended rank. Remember, Helium 10 has a direct connection with Amazon for the relevancy score, which we call Amazon recommended rank. It's because it's what Amazon recommends that you advertise for due to relevancy, all right. So I want to see what are the keywords that 75% of the listings again, seven out of 10, three out of five, you know, 10 out of 15, uh, 11 out of 15, actually I should say are all have or are all on this Amazon recommended rank. That means they're all on Amazon's relevancy radar and it's a top 200 average. All right. In helium 10, you can pick the Amazon recommended rank average. So that means across the board that on average it's one of the top 200 keywords that Amazon thinks is relevant, all right. So again, these are keywords that you're not going to find in other tools, but these can help you get these little sales, like one or two sales here or there. With some of these keywords. That's really going to help you get ahead of the competition.   Bradley Sutton: The last thing I'm doing in Cerebro with those top 15, 10, 5, 10, 15 listings is I'm looking for where 75% of the competitors are all advertising for the keyword. Now I might go take it a little bit narrow and say, hey, show me where at least three competitors are advertising in the top 10 positions. Then I know they're spending money and sure I'll run that. But at the very least I want to see where, hey, at least seven out of 10, at least 11 out of 15 of my top competitors. They're all showing up in the sponsor results, right up to 105 locations. Again, this is not something that all tools have. Some tools are only showing you where the top 40 or top 50 sponsored ads, but again, I'm looking, I like to look at the top seven pages, because if they're showing up in the top seven pages, their bid has got to be somewhat high, where it's even in the in the ballpark, and so if you're not looking at all seven pages, you could be leaving money on the table. So by now, at this point, I've got like a good two, three hundred or even more keywords. Not all I'm gonna be able to get in my listing, not all, definitely in phrase form, but this gets me on a good start.   Bradley Sutton: And one more thing that I like to do is I like to look at the historical trend. All right, this is another Helium 10 exclusive where, like, let's say, I'm doing looking into egg racks. Maybe, I think that in February, march, when Easter is coming, a lot of people are searching for different keywords. So I can hit this show historical trend and then I could look either at the product level or the entire niche level. Hey, what's going on in like February of the last couple of years and where were these products getting sales in February? And then it's kind of like taking a time machine in Cerebro, going back and looking all right, let me go ahead and pull all the important keywords in February and then I can see, oh, there's a whole bunch of keywords maybe that are not showing up right now. So, super important. This is something that is going to get you a lot of the historical keywords and the seasonal keywords that other tools just aren't going to show you, because it's only showing you what's going on now.   Bradley Sutton: Now the next thing I do is I'll take maybe three or four of those top keywords, the ones that had the highest competitor performance score in Cerebro. What I'm going to do is I'm going to go ahead and throw those one by one into Magnet and then I'm going to filter down for Smart Complete. Smart Complete is showing me the long tail versions of that keyword in various forms. So in other words, for example, coffin shelf. All right, so that's for my coffin shelf. That's the main keyword. I put that in Magnet. Hit Smart Complete. It's going to show me probably not that many, because coffin shelf is in a huge keyword, I'm going to get a good 15, 20 keywords where it'll be like coffin shelf for men, spooky coffin shelf, Halloween coffin shelf, whatever things like that. But those ones might not have a lot of ranking yet for whatever reason. But I'm going to go ahead and copy those keywords. A lot of it probably came up in my Cerebro, but there's always going to be like two or three keywords that probably didn't come up in Cerebro but that there's searches for, especially if I'm using a search volume filter, and I want to get those in my listing too, because, hey, if my product is a coffin shelf, I want to know what are the different forms of coffin shelf that people are searching for. Let me get those in my listing as long as they're relevant. So I'll go ahead and do that in Magnet.   Bradley Sutton: Next step is I can do this either in Helium 10, which is actually easier, or I can do this in top search terms Brand Analytics in Amazon. I'm going to take some of those top competitors all right, those top five, those top 10, and I am going to go back in history and I want to see any time that they were one of the top three clicked and they had purchases. It's not just a matter of being one of the top three clicked. They could be one of the top three clicked forever, but if they never had purchases, well, is that really a valuable keyword for them? Most of the keywords I'm going to come up with here are going to have already been what I found in Cerebro, but every now and then you'll find some random keyword because maybe they just randomly were ranking for it one day, or they just randomly got shown in an auto campaign. They never even realized it, so they never had you know, other sales again other weeks. But I'm going to go back and look a week by week for the past six months or so. Now this is kind of a tedious task. Now, soon, Helium 10 in our Brand Analytics Black Box tool, you're going to be able to look at multiple date ranges, so it's going to be just a couple of clicks, a button. But right now, whether you're using Helium 10 or Amazon, it's going to be kind of tedious. You're going to have to go week by week over the past six months. If you really want to do this right and just look at all the keywords where they were one of the top three clicked your top competitors maybe only your top five and where they actually had more than 0% conversion share, meaning they actually had purchases for it. I'm going to put that to my keyword list. Some of those I might actually put to that special keyword list where it's my top keywords.   Bradley Sutton: Next thing here is something that's been in my Maldives Honeymoon for a while very unique once again to Helium 10, is you want to look at the frequently bought together of some of your top competitors? I'm not going to do this to all 15, but I'll put in my top five competitors into Black Box product targeting. Now, what this is going to do is it's going to show me for these products I can do it one by one or I can put them all in where what other products have shown up in the frequently bought together for these products. Remember Amazon, frequently bought together is showing you products that people bought in the same purchase experience. So, for example, it's not like the old metric that was customer also bought, you know where. Like maybe Monday I bought a coffin shelf and Wednesday I bought diapers, right, you know like, yeah, sure, that's one competitor or one competitor, one customer who bought those two things. But are those relevant? No, but then if something is frequently bought together in the same shopping cart experience, it's usually because they're kind of relevant towards each other, like maybe it's a coffin shelf plus like a spider web shelf or something like that, or it's a coffin shelf plus some spooky decor item, because somebody's you know like decorating their Halloween haunted house or something like that. Right? So what I'm looking for is not other coffin shelves and other coffin shelves are going to come up, because sometimes people buy two of the same products or whatever your product is.   Bradley Sutton: I'm looking for what are the products that are showing up and frequently bought together with my competitors or my future competitors that are completely different? Not, I don't want to say completely different, but I mean it's not a coffin shelf. So, in other words, I want to look for a product that's like a coffin shelf with a you know, bat shaped bath rug or something, where it's like oh yeah, obviously this person is buying this kind of themed stuff, but it's not a competitor. You know, a bat-shaped bat rug is not a competitor with coffin shelf. All right, it's two separate products, but there's relevance, there's a history of people buying the two. Now, the reason I'm doing that is because now I'm going to take those products. Maybe there are five products that are commonly showing up with my competitors, maybe it's 10. It's up to you, and then I'm one or two keywords of each of those products, all right.   Bradley Sutton: So let's say that, to my coffin shelf, one of the other top products that showed up in frequently bought together was a coffin-shaped light cover, like a light switch right, or a coffin-shaped toilet paper dispenser, whatever. It is right. What is the main keyword of that? Well, it's going to be coffin-shaped light cover or something like that. Right, I want that keyword in my listing. They're number one and they're number two keywords, like the most relevant keywords. If I were to flip this and somebody had a coffin bath mat and my product is a coffin shelf, what keywords are they going to choose for me? Well, they would choose coffin shelf, right, you know for them. Now, why is this? This is something unique. All right, I want to be related to these products from day one. I don't I'm not making some wild guess that people who are interested in coffin shelves are also going to be interested in this coffin shape, like I know Amazon is telling me people are buying these products together.   Bradley Sutton: So how does it benefit me by having this kind of, this other product, which is doesn't describe my product, being indexed for that keyword? Well, it just sends that little relevancy signal to amazon saying, hey, Amazon, you know this, this product has this keyword in here. You know when I'm doing now, when I'm doing my product targeting, from day one usually I'm going to be able to target that other product. You know those are the products you want to target. If you just have, if you, if I have a coffin shelf and I don't have any of those, uh, coffin, you know light cover keywords in my listing eventually will I show up pin product targeting. You know sponsor display ads and things like that probably. You know when I went in an auto campaign, you know Amazon might one day just show it or you know, in some other kind of product targeting maybe you know I'll get impressions. But I want to start getting those impressions from like day one of my list and then, if I actually am indexed for that keyword, it's like it's going to give me a lot better chance from day one to start showing up in product targeting and then, uh, you know, I I'm hopefully going to get sales from those product targeting ads because I see a history of frequently bought together. So that's another uh set of keywords that I'm going to go ahead and want to put in my listing.   Bradley Sutton: Now another part, uh that doesn't have to do with Helium 10 is using Product Opportunity Explorer. Probably 98% of the keywords I'm going to see in product opportunity to explore I already got from Cerebro or Magnet or Brand Analytics or one of these others, but every now and then there's maybe some new up and coming keyword that might not be in the other ones. So this is kind of like a nice little bookend. And obviously, for those of you who don't have Helium 10 for whatever strange reason out there you're one of the few top sellers who don't use it Well, you kind of have to use only Product Opportunity Explorer. But I'll put my competitors into Product Opportunity Explorer and check what niches they're in, or if my main keyword has a niche on Product Opportunity Explorer not all main keywords do. I'm going to look at the other niche keywords and I'm going to get that and go ahead and put it in my keyword list as well.   Bradley Sutton: All right, next up is the Listing Optimization. This is key. All right, all those keywords from my two lists I'm throwing into Listing Builder. Okay, it could be 300, 400 phrases, I'm not sure. Well, Listing Builder immediately is gonna break down my phrases with my individual keywords. Now, remember the top keywords. By the way, at the same time I'm gonna bring in all of my competitors, those 10, 15 top competitors. I'm importing them into my Listing Builder. I think this is only a diamond in a plan so that you can see those competitor performance scores that you see in Cerebro. So now I know what are the most relevant keywords. What are those top keywords is because those probably have a CPS score of like eight, nine or 10. And how I'm going to prioritize this now is hey, even though it says 400 phrases or 300 or 100, there's no one number that's right or wrong. But however, many phrases I have, now I know, hey, I'm only picking, like a top 10 or 15 phrases, the ones that are the most relevant with that high score, to make sure I have in phrase form, plus any of those other keywords that I'm like.   Bradley Sutton: Hey, I you know, maybe I found this keyword in Brand Analytics, or maybe it's one of those opportunity keywords, or maybe it's something I'm going to go ahead and, you know, make sure those get in phrase form. The rest of it, guess what? All I have to do is make sure that those individual keywords are in there once. And where am I listening? Because if I have 300 phrases, they're probably you know, that's probably. You know three, maybe let's just say they have three words each. There's probably 900 words in those 300 phrases, right? It doesn't mean I have to put 900 different individual words. Those 900 words. There's probably only like 200 or 300 individual words that are unique. The rest are just duplicates of each other, right? So then what I would do is, hey, the Helium 10 Listing Builder is already taking out those duplicates. I just got to make sure each of those individual keywords I have somewhere in my listing. Now, at this point I can have AI and Listing Builder, kind of just like you know, make me a rough listing, or I could just write the listing.   Bradley Sutton: A couple things, remember when you're making the title all right, pick, put your best keyword in the title for me Coffin Shelf. Coffin Shelf is going to be there. If it's an egg holder, maybe egg holder countertop. But then what I'm going to do is there another top keyword like Gothic Decor? I'll stick that. It's the Coffin Shelf and Gothic Decor. They're not even nested keywords. But if I've got two top keywords I can usually find a way to put two top keywords in my listing. But here's the thing Once you do that, now use the helium 10 to see what are those root phrases. That, if it's a two-word root or more, now what happens is now I'm going to be like hey, what are some nested keywords I can use? You know, an example I've always used is maybe I have my main keyword is egg holder and then additional keyword egg holder, countertop. Egg holder, countertop for kitchen. Rustic egg holder, rustic egg holder, countertop for kitchen. If I put the keyword in my title rustic egg holder, countertop for kitchen, I've got like five, six phrases in phrase form right there, because Amazon is not making me you know it looks at those phrases just in the order of the words that it's at. It's not. It's not making me put those phrases all separately. So that's what you should do. Pick your two top keywords and then see what other nested keywords can you put in there, so you can kill a couple birds with one stone, for you know, sending those relevancy signals to Amazon that, hey, this is what my product is about. Now the rest of my listing again, I'm focusing on trying to get those key phrases in phrase form in my listing.   Bradley Sutton: But again, do not just keyword stuff. It's not just about, hey, I need to put these keywords this many times, et cetera. Listing builder we have some tool or some scoring that will help you to know what kind of score you have, but you have really got to write to connect to the customer when you're ranking your listing. This doesn't have to do with the launch per se, but again, this isn't necessarily about it. This is nothing new, guys. We've been taught. I've been talking about this for six years since I've worked at Helium 10. You have got to use review insights in Helium 10 to look at your competitors, reviews. What do people like about it, what do people not like about it? Talk about it in their coffee, right? Is that a keyword? No, but I'm going to write about that. I'm going to put that in my image. I'm going to show if I had collagen peptides, somebody at a kitchen table, you know, pouring it into their coffee, because that's how people are using. I'm going to talk about that in the bullet points.   Bradley Sutton: Again, not to send a relevancy signal for a certain keyword or to rank for in my coffee. I'm not trying to rank for in my coffee, but I'm trying to connect with the customer. And, by the way, guys, going back to what I said before, if something changed, you know, as things change with AI and Rufus and things like that, you know somebody might ask a question like hey, how can I find the best you know collagen peptides that'll fit in my coffee? Well, guess what? You're going to be the one that has that in your listing. So the Amazon AI is going to relate it to your product. But again, that's not the reason to do it. It's not because, oh yeah, Rufus is out there now. That's why you should put this. No, I've been talking about this for six years, even before there was a such thing as Rufus, right? So, again, make sure you are talking to the customer in your listing as well. Make those emotional connections with your customer. What problems does your product solve? What are the use cases? And I'm talking about images, I'm talking about your bullet points, your description, your A plus content. Speak to the customer, then you don't have to worry about fancy stuff, about AI and whatnot, because you're already covering your basis.   Bradley Sutton: Now the next aspect here is something I just released last year in episode 500, which I hadn't talked about before, and that's making a test listing. The reason why I want to make a test listing nowadays is because I don't know what's going on, but there are so many times where it seems like Amazon gets confused about products from the get go. I've talked about this before, but how this came up or how I discovered it, was because I was launching these coffee socks. And then what happened was, when I say coffee socks, it's socks that had a message on the bottom where it says hey, if you can read this, bring me coffee. And so I wanted to rank for coffee gifts for women or gifts for coffee lovers and things like that, and I couldn't even get impressions in PPC.   Bradley Sutton: And then when I ran the relevancy test that only you can get in Helium 10 with Amazon recommended rank, the coffee keywords were not even in its top 20. All the top 20 keywords was like oh, you know, black sock and pink sock and black shoe. And I'm like, oh man, amazon is completely confused about this product and I was like, well, it kind of makes sense because you know coffee is in the grocery category, right? My product? It's a sock, it's in the fashion category. Amazon probably thinks that. You know why does this product need to be relevant for the coffee related keywords, right? So this is what happens sometimes when you just launch a listing and then you usually have to like all right, I need to opt to reoptimize my listing. I need to send traffic.   Bradley Sutton: By the way, one of the best ways to get relevancy for keywords you are indexed for is using the old school two-step field ASIN URLs. All right, you can. You can pull one of those eight field ASIN two-step URLs by using index checker and then just give that to like four or five people. This is not against Amazon terms of service. Am I trying to rank? Am I trying to increase my ranking for a certain keyword? No, that's against Amazon terms of service. We used to do that all day long, you know, five years ago, that used to be part of them all these honeymoon strategy. The reason why this is not against terms of services I couldn't care less about ranking. I mean, maybe later I want to rank is just get a couple of orders for using one of those URLs to send that relevancy signal.   Bradley Sutton: I'm going to show you some examples about how amazing that works, where, in two days, I can get that Amazon relevancy for that keyword. That I didn't, and so that's what I did for my coffee listing. I do it for other listings. But anyways, these are things that you're testing. Maybe that doesn't work, maybe you have to do send a search find by which, again, is against Amazon terms of service if you're trying to rank. But if you're just trying to send relevancy, there's nothing against terms of service for that for now. But anyways, if you're trying to launch a product and you're in the honeymoon period and you're trying to figure stuff out and test and like, all right, let me check back tomorrow. Did this affect my relevancy? Do I get PPC impressions? Now you're losing days of your honeymoon.   Bradley Sutton: You want to hit the ground running from day one of your listing, right, and so it's important to make a test listing to see, hey, if, is Amazon confused? Oh, yes, if, yes, well, now what steps do I have to take to fix it? And then now you know, when you make your real listing, you know exactly on day one, exactly what you have to do, instead of trying to run these experiments. The other reason to do test listings is you can test your PPC. Are you getting PPC impressions from day one on all your keywords? If not, again you might have to do some relevancy switches on there. What PPC bid gets you in the top four positions? If you launch your product without this, it's fine. You'll know within four hours thanks to Helium 10's keyword tracker that has boost. You'll know in four hours. Oh, I need to raise or lower the bid, but since you're doing this anyways, might as well figure out what that exact bid is. That gets you to the top of search, right. And now, once you've got that bid, hey, when you make your real listing and you make your real PPC campaign, your launch campaign, you'll know from day one exactly the bids. That's going to get you at the top of the.   Bradley Sutton: A throwaway ASIN. I use similar images. I don't want to use the exact same images. All right, I have to use a throwaway UPC like throw a, fulfilled by merchant listing up. All right, you know, put one inventory in, I'll put a high price, cause I didn't want to get purchases, maybe, right, and then? And then I just start playing with these things and testing. You know I run it through Cerebro. What is the Amazon recommended rank? Start my PPC campaign for it. Where is it showing me? You know I run my keyword tracker. I get all of this data so that when I make my quote unquote real listing from day one I have all my ducks lined up in a row where I know exactly what I have to do.   Bradley Sutton: When you make your real listing but your product isn't ready to in Amazon yet, you know, make sure to put a future date. All right. Now be careful, though. All right, be careful. There's some listings that have this thing called street date, all right. So if you see four different dates, be very careful which dates you do. Before I used to just say, oh yeah, wherever you see a date for listing launch date and merchant, go live date or whatever just put some random date in the future and then, once the product actually gets there, then go ahead and change the date. But there's one of these things I'm going to talk a little bit about it later when I show you some real-life examples there's one of these dates that you can't change unless maybe use like a special flat file, which I haven't tested yet, but you can't change it, so you're locked into a pre-buy until then. So just be very careful when setting the date in the future.   Bradley Sutton: But you don't want to just create your listing and have your listing potentially active where other people can find that ASIN and like make it active in their, in their Seller Central, and now it's like counting days against your honeymoon period for you. You don't want to do that. So put your date in the future or just create the listing the same day. You're going to launch it. Those of you who have warehouses in the United States, like me, that's what I do. I don't put a future date always because I got the product in my warehouse. I turn on my Fulfilled by Merchant listing the same day and then I send the inventory to Amazon and I'm getting orders from day one. All right, you got to do one of those things. You've got your regular listing, everything is set up. It's launch date, all right.   Bradley Sutton: What do you do? I keep my product at what I want my list price to be. Maybe I want my list price to be above what my regular price is going to be. Um, let's just say your regular price. You want to target a 39 99. I want to maybe set a list price at 43 99. Just give me some leeway down the road price, set that as a baseline price and give me the best chance to get that strikethrough pricing. Okay, so if it's going to be $43.99, I have five people lined up, not giving them, like you know, search, find, buy. I'm not giving them, you know, URLs to try and rank for, unless you know it's to send those relevancy signals. Maybe I can do it as a combined thing, but I get five people to buy at a full price and then that sets that baseline price. It gives me the best chance to be able to have that strike through price because I want to do a big discount in the beginning.   Bradley Sutton: Now, other things that don't work to get the strike through price. I tried once to use a social media coupon code. I did a social media coupon code and I was like all right, $43.99. And then I had people use the social media coupon code, do it. Five of them didn't work to get the strike through price and it doesn't set that off and on. When it does work, is doing a coupon, all right, I can do a coupon, um, you know. Or a promotion, promotional price, where it's a clippable coupon, uh or uh, a promotion, that's on the page right when they click it. That sometimes works. But if you're just worried about like, oh, I'm not sure it's going to work out, the best thing to do is just get the full price. Uh orders five of them.   Bradley Sutton: Now, once that's ready, I immediately go ahead and start my PPC campaigns. Now, what I've been doing is I have one PPC campaign. It's going to be a throwaway campaign, as in. It's only going to last for maybe one month. I call it my launch campaign and in there I put my top five or 10 keywords that I'm trying to rank for. Again, it includes maybe only two or three main keywords that I'm really trying to rank for and then six to 10 of the supplementary keywords, using that same principle about how you make the title having keywords nested together, like, if the keyword is egg holder countertop, then I'll have large egg holder countertop, egg holder countertop, kitchen, et cetera, et cetera. I'm launching all these at once and I'm doing a fixed bid, no bid modifiers, just a fixed bid down only. No, just a fixed bid.   Bradley Sutton: And then what I'm doing is I put that PPC bid that I know is going to get me those first four PPC positions. And if I didn't do that test listing, no problem. I just put those keywords in keyword tracker, turn boost on. Within four hours I'll know did it get me that top ranking or a sponsored rank or not? Now what I'm doing here? The whole point of this is I'm trying to get enough orders for the CPR number that's in Helium 10, which is how many products you have to sell after the search of a keyword over eight days to give me the best chance. Now do you have to do all of the CPR number to get on page one? No, sometimes I'll do it with even half or even 25% of that CPR number. I'll go ahead and be on page one already, but the full CPR gives you the best chance at sticking on page one afterwards. All right, and now I've got that PPC campaign set up, I'll go ahead and set up in Helium 10 Adtomic my other campaigns as well, but with lower bids. That's my exact match campaign my research, which is a broad match campaign. My auto campaign, my sponsor display targeting campaign, my sponsor brand video campaign. Sometimes I start from day one, two, just with lower bids, just because I want to get some residual sales, but other people don't like to do those right away. Either way works.   Bradley Sutton: There's reasons to do it and not to do it. The reasons to do it is like, hey, when you're in your honeymoon period, you just get so much love from Amazon, it's going to show you across the board for all these keywords, right? So that's why I do it. But then the drawback is, if you have this huge, huge discount on your listing, you don't want just a random keywords where your product is showing up and then you're getting conversions and it doesn't even really. You're not even trying to rank for those keywords per se. Right off the bat. You know you're focused on those five 10 keywords. So then you know, maybe you don't want all your spend going to there. So that way I've done both ways before. You guys choose what works best for you.   Bradley Sutton: Now one thing as since I'm doing, you know I'm losing, but you're going to lose money, guys. I lose money my first month of selling, that's just that's for six years of launch. You lose. It takes money to make money, right? So you, you don't want to be losing more than you need to. So let's say, the CPR number for a keyword is 80, meaning I need 80 over eight days. That's like an average of 10 a day, like if I get 10 orders in one day for one keyword I'm monitoring those PPC numbers I'm going to go in and pause that bid for the rest of the day and then restart the next day until I get 10. All right, so that's just something to keep in mind that it's not going to help you rank. Stick your leg in anymore. If you get 25 orders that first day, right, and then that's not giving you a better chance. All you need is those 10, and then I'm going to pause it because I don't want to keep losing money when I've already done what I need to do to rank for that keyword. When I'm losing money on every order right Now, how do you do that big discount price?   Bradley Sutton: Well, what's the thought process here? The thought process of even doing a huge discount at the beginning? It's for two reasons. Number one is your product has no reviews. People might not even know your brand. You're trying to compete with products that do have reviews, even if they only got 50 or a hundred or more. Maybe you're doing a competitive niche. What reason would somebody have to buy your product if your price is the same, zero reviews. Maybe you had something in your image. This isn't guaranteed that you have to do it like this. Maybe you're the only product that has a laser that everybody needs on the water bottle or some weird thing like that. Well yeah, you don't even need to do any discount If everybody wants that because that's what they saw on TikTok, it went viral they're only going to buy your product.   Bradley Sutton: You can have your product more expensive than others. Those have thousands of reviews. You've got zero reviews and you'll get all the orders because you've got some special thing. But if you don't have that special thing, if you're just kind of similar, you just got a little bit better product than everybody else you've got to give incentives to people to buy your product without that trust, without that social proof of reviews, and to do that usually it's finding that price where it's like a person might not trust you yet but they're like shoot at this price. I'll go ahead and get it. All right for a couple of my products. You know like I had one product that my target price is going to be 24 bucks. To me that was like 12 bucks. It was like an egg tray for my coffin letter board that I was doing. My target price is going to be like $39. I had to launch at 17 because I just wanted to like make it a no brainer for people to get it all right. The other reason to have this low price, uh, is that's when I start my Vine, which is the next step of the honeymoon period is, start your Vine as soon as your low price goes active.   Bradley Sutton: Now, the reason is because the Amazon Vine reviewers there's two reasons, there's two reasons of this reason. Right, Amazon Vine reviewers, they only have so many products they can get for free before they have to start declaring tax or something like that. So, even though they're not paying for the product, they sometimes prioritize the lower price products so that it doesn't count so much to that monthly total that they have to hit or that they can't hit unless they hit that tax threshold. The other reason is it gives you a better chance to have a positive review from Vine. The Vine reviewers can see the product price and so if your product is full price $39, and they just a little bit kind of don't like the product, well, they might give you three or four stars when you're trying to get five stars because they're like ah, the value is not that great. I was expecting more. But now think about it. If they had the product, maybe they, they, they didn't like it too much. But then they remember oh shoot, this product is like $13. And I'm going to go ahead and give it five stars because it was $13. You like, like that, it's still a good value, all right. So you see how it could be a difference not always, but it could be the difference of you getting a three and a four star or a four and a five star, right. So those are the two reasons why I do a low price.   Bradley Sutton: Now the question is how to do low prices. All right, there's different ways, but you got to be careful because nowadays Amazon change again. This year we'll have you lose the buy box If you had a certain price using the sale price and then later you keep trying to raise it up. Like, at that price, I want to raise the $34. I started at 13. Maybe I go to 15. Once I hit like 22 or something, there's like no, no, you're you number of purchases at that new price point before I can go to something else. All right. So that's where you got to be careful. So there's different ways to do discounts. You can do a big coupon when you first launch, so you might want to do the coupon first, see how it works. You can just do a promotional price. All right, now you got to be careful.   Bradley Sutton: Sometimes those don't show up that that noticeable in the search results. You could just do a sale price on the product, right, especially that works if you get that strikethrough. Or you could do the discount. That's like something newish that Amazon just launched this year, the price discount section. But here's the thing If you're going to be doing this in phases, right, if you're doing a price discount, you're locked in at that discount and then the next thing you have to do is just go to that regular price, because you cannot go and say, all right, I'm going to do a 50-price discount now, in two weeks let me make that a 40. No, you can only go the other direction with price discounts. Amazon sets that as the cheapest price in 30 days and you can't just keep going a little bit higher. It's gonna say no, it's got to be at least 51 discounts now or something, something like that if your discount was 50. So then that's why sometimes maybe the first thing you do is a coupon and then the next thing you do is the price discount and then the next thing you do is like the sale price and then hope that Amazon gives you your buy box. But sometimes it doesn't. You're going to have to just grin and bear it and start raising that price up, little by little by getting those orders and raising that average price velocity. That whatever sets off Amazon's price. Um, you know, price matching, a buy box suppression that they do.   Bradley Sutton: Now, again, the whole reason of this, of this big discount whether it's 50%, 60%, whatever you're doing is you're trying to get that sales velocity on those keywords, on those PPC keywords, those launch PPC campaign that you're doing, you're showing up at the top of the search results. Somebody searched that keyword. They see you at the top, they click it, they buy it. That's going to help your organic ranking. All right. So just keep doing that until you can get reach organic rank that you're trying to reach. Now, once you hit that eight-day CPR mark or once you're just happy with your organic ranking, you turn off that fixed bid, turn off that target for that keyword, that you reach your ranking, that you like it. And then that's when I switched to that keyword, to my down, my down, only, my down only regular performance campaign. Because you know that fixed bid, I'm paying a lot of money for that position I want to dial back a little bit and just kind of, like you know, find what my evergreen bid is going to be. So you want to do that, one by one as you start achieving your organic ranks or your CPR number, until all of those in your launch campaign are finished, and then you just close, not archive, but just pause that entire launch campaign with all of those individual targets that are paused, all right. So that's pretty much the Maldives Honeymoon Strategy.   Bradley Sutton: Now let's go ahead and hop in and show you some of these things in action and what kind of results I had. Here's an example of one of the products I launched an 18-egg rack launch, all right. Here's my PPC campaign that I did, my launch campaign, and you can see that now they're all paused. But I had put a fixed bid and I had a very high bid here. Now look at this problem. This was like all the way back in June 14 to 16, three days. This was on my actual listing. I didn't do a test listing on this. Look at this for some of my keywords I was getting no impressions almost in three days. And for egg holder countertop my main keyword only 131 impressions in three days. I got this shows when my listing actually started was 614. All right, so this was terrible for the first three days of my listing. So I took the listing, I threw in a Cerebro, I ran it and I checked Amazon recommended rank. It only had me relevant, for whatever reason, for two stinking keywords. All right, kitchen decor and kitchen rack. Not even what my product is. And so now it's like okay, there's no doubt. Like obviously Amazon's confused.   Bradley Sutton: So then what I did was like I sent in my little Slack on June 16th. I'm like all right, I sent this to a couple employees here at Helium 10. I'm like hey guys, tomorrow, tonight or tomorrow can, can you guys do something for this case study? And it's also about my release date. You know I was testing something on my release date and I said hey, search egg holder countertop and then you'll see this product in the sponsored ads. Hopefully it's not. It's not showing you impressions. So it's like way down the line, you might have to go to another page because it's not giving me many impressions, but try to find it, click on that sponsored ad and purchase it. All right, and so that's what they did.   Bradley Sutton: Now, meantime, I had other issues with this listing Again. This is why I'm like saying you've got to do these test listings. Is, the pre-buy wasn't even like allowing me to launch this product and so, like I had to, I had this whole case I had with seller support, where I was trying to get that fixed, all at the same time that I was messing with my relevancy. So this, all of this, I should have done on a test listing if I had followed my own advice, but I was doing this on a live listing. Now, as you guys can see, right on June 16th, as soon as they started doing those orders, now, all of a sudden, I started showing up at the top. On June 14th and 15th, I was barely showing up, I was barely getting impressions. I was showing up in like number 50, number 55 for sponsored rank, right Now. Finally, I got my relevancy fixed, but then that's when I had this other problem where my listing just completely went dead and I had to fight for like two or three days to even get it working. And then I finally got it working back on June 16, June 17, around there, and so that's why you can see the sponsored rank increase.   Bradley Sutton: Now what was the result of those search find by? In order to send those relevancy signals Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy signal push those three coworkers here at Helium 10. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop it had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product.   Bradley Sutton: Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days? What did sending those relevant signals to Amazon do for my PPC impressions? Take a look at this the next three-day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5,000 impressions, 4,000 of that. What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for. This works, guys. Now what happened to my organic rank now that I was able to finally start getting some impressions in PPC and really doing my Maldives Honeymoon Strategy? Look at my organic rank Now that I was able to finally start, you know, getting some impressions in PPC and really doing my Maldives Honeymoon Strategy.   Bradley Sutton: Look at my organic rank. I was on page two, you know, on the first few days of my listing, by June 20th, I was already on page one only one day later. And then by June 23rd, I was like in the top five on page one for my main keyword egg holder countertop. Uh, remember I was targeting other longer tail versions of that Fresh egg holder countertop. June 23rd in the top six positions. Another keyword fresh egg holder. All right, so that's part of egg holder countertop fresh egg holder. By June 23rd in the top 10 positions for that keyword. And I was able to stick the landing there Because of some of those sales velocity that I got. I got this new arrival pick badge. Sometimes I'll get the new arrival pick, sometimes I'll get other badges like the top new seller. These kind of will help your conversions as well. If you can get these badges, you can also see because I got those five orders at regular price Amazon gave me a strike through price and it said list price $33.97, my price $24.97.   Bradley Sutton: I did the same exact thing for a very similar product that was a 36-egg holder. I did now one for 24 egg holder. I was like pick the same exact keywords like a month or two later, do the same exact thing, just to make sure. Hey, I got to make sure this strategy wasn't just a fluke. Can I reproduce these results? And sure enough, the same thing happened. Before doing anything, I launched the product. I only had Amazon relevancy for kitchen rack, kitchen holder, kitchen decor, a little bit more, but still no egg holder countertop. But this time I was ready. So from day one I had more employees

We're back with another episode of the Weekly Buzz with Helium 10's Sr Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok Search Ads Campaign launch in U.S. https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927 Tariffs Targeting Chinese E-commerce Brands https://www.freightwaves.com/news/tariffs-targeting-chinese-e-commerce-could-dampen-demand Google Search Tests Shopping E-Commerce Card https://www.seroundtable.com/google-shopping-e-commerce-card-card-38105.html Experience Amazon Accelerate 2024 on demand https://sell.amazon.com/blog/announcements/amazon-accelerate-on-demand-content Target Circle Week 2024 https://www.today.com/shop/target-circle-week-details-dates-deals-2024-rcna171858 Lastly, in our training tip of the week, Carrie walks us through how you can take an FNSKU and create a custom barcode labels to give to your factories. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - TikTok Search Ads 02:48 - New Chinese Tariffs 05:59 - Google Search Tests 07:09 - Accelerate on Demand 07:50  - Target Circle Week 09:39 - Walmart Lending 10:14 - Walmart Repricer Dash 11:14 - Helium 10 New Features 13:07 - Easy Barcodes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok shop ads launch in the US new potential tariffs targeting Chinese e-commerce sellers, and Amazon, Walmart and Target are battling it out for deals in October. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay. So the first story is that TikTok search ads campaigns have launched in the US, and I'll go ahead and show the article here. It's basically allowing for keyword based search ads that target users directly in the search results. Now if you're a TikTok user, you know a lot of the ads actually come on your For you page when you're kind of scrolling. So it's kind of a more generic approach. But now sellers can actually target keywords when consumers are actually searching in TikTok for something specific. So this is potentially stepping up competition with Google Ads, as TikTok is becoming a go-to search engine, in addition to becoming a social media platform. So let's go ahead and take a look at this article. If we scroll down a little bit, it says previously ads on the TikTok search page were more generic, but now brands can tailor their ads to align with specific search behaviors. Now it goes on to further say why this matters. It says that TikTok has a growing role as a search engine for younger users. 57% of users use the app's search function, according to internal TikTok data, and this new feature lets you capture attention at critical moments of intent. TikTok's move could threaten Google's dominance, as younger users are increasingly using social media for search instead of traditional search engines. So, if you recall, last week Bradley actually did talk about this on the Weekly Buzz and he said that there's a report that says over 50% of Gen Zers are going to be shopping on TikTok for the holiday season. So that's very interesting and very good numbers if you really wanted to start targeting on TikTok. And let's talk about the actual numbers of these actual ads. TikTok's testing shows that combining search ads with in-feed ads boost conversion by 20%, with users who don't engage with an ad initially more likely to interact with after seeing a related ad in the search. So that's very interesting information. So definitely something to consider when you are going into Q4 and wanna really boost your sales this holiday season. Carrie Miller: Okay, so let's go ahead and get into the next article Now. The next article is interesting and it's titled Tariffs Targeting Chinese E-commerce Could Damp Demand. Okay, so this is definitely something that is gonna be very interesting for a lot of e-commerce sellers because, as I don't know if anyone remembers if you've been watching I actually mentioned that Amazon is launching a direct-to-consumer program for Chinese sellers to sell directly to consumers in the US through the Amazon platform, and I mentioned this might make some US sellers a bit upset, you know, because a lot of the small parcels they're not taxed the same, you don't have to deal with the same logistics charges and things like that. So you know this basically gives Chinese sellers a much higher margins because of the lack of tariffs. You know, no warehouse and distribution costs associated with the traditional kind of container imports. There's a lot of other things that kind of go in with these small parcels. I know, for example, me as a consumer, I did order something on TikTok that I thought was gonna be great quality and it was actual garbage. It actually was shipped directly from China through customs. So really kind of is an interesting you know thing that we should really be considering for consumer protection as well as well. As you know, for US sellers, when you're providing quality, then it's going to help boost you a little bit more because it's going to kind of close off this way of kind of things that are come low quality coming into the US without having to even pay those taxes or being searched. Carrie Miller: So in this article, if I scroll down here, it says the White House this month said it would soon tighten eligibility and increase information requirements for low value imports that qualify for duty free status in an effort to prevent businesses from evading duty payments. It goes on to say a little bit further down it says the proposal is expected to result in higher consumer prices for small shipments. So that actually could be a better thing for US sellers who are offering the quality. But then if we go down further, this is really where it gets interesting for the consumer. Let's scroll all the way down. It says. Over the last 10 years the number of shipments entering the US claiming the de minimis exemption has exploded from about 140 million to more than 1 billion a year, according to the CBP figures, and the US is on track to import nearly 1.5 billion parcels in the current fiscal year, 4 million per day, and that is actually going to end on September 30th. Carrie Miller: The overwhelming volume of parcel shipments has made it difficult for us customs and other agencies to enforce trade laws, health and safety requirements, intellectual property rights, consumer protection rules and to block illicit synthetic drugs such as fentanyl and clothing made from forced labor from entering into the country illegally. That's kind of an interesting thing to to take a look at, especially as a consumer. You know, like I said, I actually it was like a hair oil that I ordered from TikTok and the quality was just garbage and it smelled funky. So you know, this is a consumer protection issue. You think should you know that shouldn't be coming into the US, are coming into the US because there's just an overwhelming amount. So this is definitely something that you know hopefully will happen and you, you know we can continue as our. You know, other sellers who are providing quality products can kind of beat out these sellers that are not doing the high quality products. Carrie Miller: Okay, the next article that we have here is about Google. Google is doing search tests in the shopping e-commerce card. So if we take a look at this article, you can actually see a little bit of what they're kind of testing. So the article is really stating that you can actually see a little bit of what they're kind of testing. So the article is really stating that you know Google's testing. It's using its top card format for shopping and ecommerce related queries and information and this shows product results with pricing on the left, with popular stores on the right and then some review content in the form of content and videos on the right side. So they're kind of moving maybe towards more video content and I'll scroll down a little bit more in this article because this is what it usually looks like, and you can probably Google this right now and still see this. But we've got, you know, the actual, the product with a picture and the price, as well as the reviews, whereas I think they're kind of moving more towards the kind of video reviews, since a lot of people are into seeing that kind of stuff on social media, so they might be kind of testing this out to see how they can compete with social media, and I think that's a really smart move on the part of, you know, Google's, you know, just for Google, just because they are competing with these other social media platforms that are becoming more like search engines. Carrie Miller: All right, let's go into the next article, and that is basically, if you missed out, on Amazon Accelerate. I know a lot of people had FOMO because they didn't make it to Amazon Accelerate. You can actually experience it on demand. They are actually making all of the different sessions and everything that was recorded is available for on demand and it's for free. So you can just register, you can just download, you can just download all that stuff and kind of watch it as you're doing other things and, you know, just to kind of keep yourself up to date on the latest and greatest announcements from Amazon. So go ahead and register for that if you wanted to see some of those sessions and take advantage of that great content. Carrie Miller: And then next is another interesting thing and that is that Target is just launched their circle week Target Circle Week and it's going to be for seven days in October, from October 6. Okay, so it's starting October 6. And this is basically, you know, a seasonal seven day sales event that is going to feature holiday essentials, seasonal favorites, all this, that kind of stuff. What's really interesting is that you know, because of the dates, you know, this is going to be competing with Amazon, which is the eighth and the ninth, and then also Walmart that is going to be starting up that that week as well. So it's going to be interesting because Walmart starting up a little bit after Amazon. But if you're selling on target could be kind of interesting Because you might not get the buy box if you are selling at a discounted rate on target the few days before the big Prime Day event happens. Carrie Miller: So that's kind of an interesting thing to consider how you're going to be balancing out the pricing. And then there's also Walmart, because everyone wants to make sure that we have, you know, price parity along, you know, on all of the platforms, and that could cause you to lose the buy box. So could maybe be something to consider if you want to tighten up your strategy with any discounts or make sure you have the same exact discount across the board, kind of even before the Prime Day deal event starts. That could be a strategy. So I'm curious to know if anyone knows a strategy to deal with this and what you maybe did last year. If you want to put that in the comments below, I would love to hear your thoughts on that, because I think that's going to be kind of a big issue, especially as more sellers are in on Target, on Walmart, on Amazon, on TikTok, on all the different platforms. So really need to strategize when it comes to these big deal days. Carrie Miller: Okay, and the next thing, I actually don't have an article to share, but Walmart actually has announced that they have some cash advances with discounted fees going into Q4. I think mostly to help prepare for the holiday rush and to help with working capital. Especially, you know, cash flow is kind of a really challenging thing for sellers. So Walmart is going to be making some capital available through Capital by Paraffin and Payoneer and so, if you're eligible, you can actually go into Seller Center and you can, you know, figure out how to kind of get access to that funding. I think it will actually kind of pop up in there if you are eligible for it, but if not, you can also message seller support and see if you're eligible for some of their funding. And then they also have a pricing insights dashboard and I think that this is going to be very helpful going into the holidays. It's basically going to help you regularly monitor your pricing throughout the holidays and that is, you know, just to make sure that you stay competitive, and it's going to help kind of give you an insight on the pricing insights dashboard. That gives you, you know, pricing metrics, metrics at the SKU level, to help you make good decisions If you need to kind of discount your products further or, you know, if you're in, you know, in good competition with other sellers. Um, the dashboard is actually going to be refreshed regularly so that you can act quickly to update an item pricing, either individually or in bulk, and the dashboard also gives you flexibility to add items to the repricer or make price updates in the dashboard without having to submit spec files. So they're making it easy and fast for you to kind of see what you need to do in terms of pricing and then make those changes as quickly as possible. So that's kind of the latest and greatest updated news for Walmart. Okay, so we have a new Helium 10 update, which is very exciting. Carrie Miller: If you are in France, Germany, Spain, Italy or the UK markets, we are releasing keyword sales data in Cerebro, magnet, listing Builder, listing Analyzer, keyword Tracker, insights Dashboard and Product Launchpad for all of those countries. So again, those European countries are France, Germany, Spain, Italy and the UK. So I'm going to show you what that actually looks like. So here is a picture of. This is actually the US market, but this is what it'll look like in any of those markets that I just mentioned. You're gonna be able to see the keyword sales in the dashboard. So in your insights dashboard, right when you log in, you'll also be able to see them in Cerebro. So this keyword sales data for, again, all those other markets in Europe the France, Germany, Spain, Italy, in the UK, you'll also be able to see it in Magnet, as you can see here. So we've got magnet right here. You can see the keyword sales right here and then listing. So this is listing analyzer and at the very bottom, where you see the keywords, you can now see the keyword sales there as well. At listing builder, now when you go to open competitor comparison, when you actually look at this, you can see the keyword sales here. So that's really helpful for you to kind of like basically decide which are the most important keywords based on the keyword sales when you do that little competitor listing comparison there. And then you can also see it in product launchpad. So when you have your product launchpad open, you can actually see the keyword sales for all those different keywords that you added into your product launchpad idea. There's definitely a lot of really good stuff in there If you are in those markets. Those are. Those are huge updates for us to give you that data, especially because it's going to help you to kind of make sure you're targeting the most important keywords that have, you know, the higher keyword sales, maybe lower search volumes. So definitely take a look at that if you're in those markets. Really, really helpful information. Carrie Miller: Next, I'm going to be showing you portals in Helium 10, I'm going to show you how you can take an FNSKU and create a custom barcode label to give to your factory in China or other you know countries, and I'm going to walk you through the flow and show you how to do this. So the first thing you want to do is you want to log into Helium 10. And then you're going to go to this tools button at the very top and then we're going to go down and we're going to click on portals and then, once you're in portals, you're going to be able to see a bunch of different things, but what we're going to show you today is this barcode labels, and this is going to be how we're going to be able to create these labels for our factories. So click on new barcode and what you want to have in here is you want to have either an FN SKU, an ASIN or UPC code. I have a FNSKU here. Carrie Miller: I'm just going to paste in there, and then the next thing you want to do is you can put the product URL if you already have it launched, or you can create a custom product URL so you can put the product name, you can upload an image, you can say the condition, you can put the ASIN and the SKU in. But I'm just going to go and take our URL from Amazon here and I'm just going to go ahead and do it that way because it makes it a lot faster and then it's going to pull up all the information here so you can see it has the picture of the actual product it has, and then you can fill in the SKU. If it doesn't show up with the SKU, you can fill in your SKU there. But I'm just going to go ahead and hit save and continue and then we're going to look at the size. So you can actually choose the size, how you want to show it. You want to show it in inches, centimeters, millimeters. You can choose the different sizes here, and then you can do either portrait or landscape, and then hit save and continue and then you're going to choose the template. So I'm just going to choose this generic black one and since I already have I actually, in portals, have uploaded my logo here. Carrie Miller: You can see that we have all that information in here already and you can actually provide more information right here if you wanted to. Whatever it is that you want to type in there, if you need to, and then what you can do is hit save and finish, and then, if you want to download this, you can just hit the download button and then they we always recommend that you, you know, test these out before you send them. So make sure you test it out with a smartphone or you know any apps that you can scan any of these just to make sure that it's it works properly. And double, you know, always test before your mass produce, and then you can just download it and you'll see that as you download it here and there, it is right there. So that is basically super easy. How you can just create those little barcode labels. We made it super easy for you to do so go ahead and check that out If you haven't ever done that before. It makes it super fast and easy. Carrie Miller: Thank you all for joining me this week on the Weekly Buzz for all the latest and greatest news stories, as well as the Helium 10 updates and the training. We look forward to seeing you again next week. I do believe Bradley will be back next week for the Weekly Buzz, so we'll see you next week to see what's buzzing. Bye, everyone.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not.   Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all.   Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates.   Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate.   Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right.   Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement.   Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here.   Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update.   Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller.   Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now.   Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it.   Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI.   Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now.   Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations.   Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase.   Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using.   Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool.   Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks.   Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account.   Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool.   Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool.   Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to.   Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it.   Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon.   Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events.   Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.