Podcast appearances and mentions of greg mercer

Investigative journalist Greg Mercer dives into how collapsing cod stocks and climate change are rewriting the rules of the North Atlantic lobster fishery.Seafood Matters Podcast is available on all podcast networks and on Youtube. Alternatively, you can also listen on the dedicated website www.seafoodmatterspodcast.com. Contact Jim Cowie:Email: jim@seafoodmatterspodcast.comSocials: @seafoodmatterspodcastWebsite: seafoodmatterspodcast.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/seafood-matters-podcast--6102841/support.

The great boom of the lobster industry is, in many ways, a story of success. For more than 30 years, Canada's most valuable seafood export has generated wealth for Canadian fishing communities and created an appetite around the world for the luxury food. But it's also come at a tremendous cost – Indigenous fishers have been excluded, and scientists have warned warming waters and overfishing are severely affecting catches, causing high tensions and sometimes violent fights.Greg Mercer, investigative reporter for The Globe and author of Lobster Trap: The Global Fight for a Seafood on the Brink, joins the podcast to talk about how the gold-rush mentality of the multi-billion dollar industry is creating a crisis for both the shellfish and its environment.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On May 2, 2025, Lilly and Jack Sullivan were reported missing from the small community of Landsdowne, Nova Scotia. The disappearance of the siblings quickly became a story of national interest. And despite the massive search and police investigation with detection dogs, divers, helicopters, drones and search teams of experts and volunteers, the 6-year-old girl and 4-year-old boy have not been found.The Globe's Atlantic reporter Lindsay Jones and investigative reporter Greg Mercer have been reporting on this case from the start. In this special episode, they'll share what they've uncovered. We'll also hear from Lilly and Jack's family members to piece together their lives before the disappearance.Questions? Comments? Ideas? E-mail us at thedecibel@globeandmail.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the phone-in: Author Greg Mercer talks about his new book, "The Lobster Trap" and answers questions and comments from listeners about the industry. And off the top, we hear from the NS RCMP about Operation Headwind. A former swim instructor at the NS Youth Centre in Waterville faces 66 charges. And we also hear from an advocate on PEI who says temporary foreign workers are not getting much work at seafood processing plants.

Season Six, Episode Two of The Food Professor Podcast, presented by Caddle, blends sharp industry commentary with a fascinating guest interview. Hosts Michael LeBlanc and Dr. Sylvain Charlebois kick off with a rapid-fire news roundup before diving deep into the global lobster story with award-winning journalist and author Greg Mercer.The news segment sets the tone with big changes in consumer packaged goods. Kraft Heinz's decision to split operations sparks debate on the future of “bigger is better” corporate strategies, recalling the infamous ketchup wars and highlighting how local plants may be impacted. The hosts also explore the collapse of Yves, a once-beloved Canadian plant-based food brand, and the broader struggles facing Beyond Meat and other players in the competitive, margin-tight meat alternatives market. Meal kits return to the spotlight with fresh survey data showing usage doubling since pre-pandemic levels, despite consumer pushback over price and packaging waste. Other highlights include Canadian trade friction over canola biofuel, positive signals in Canada–India relations, and Doug Ford's controversial Crown Royal protest following Diageo's U.S. plant shift. Wrapping up, the hosts acknowledge leadership transitions at McDonald's Canada and the Retail Council of Canada.The second half welcomes Greg Mercer, investigative reporter for The Globe and Mail and author of The Lobster Trap: The Global Fight for a Seafood on the Brink. Mercer shares his journey into journalism, the painstaking work of investigative reporting, and the inspirations behind his first book. He explains how lobster evolved from a “cockroach of the sea” to a global luxury product, and why the industry now sits at a dangerous crossroads. From the collapse of Rhode Island's lobster fishery to escalating tensions between Indigenous and commercial fisheries in Nova Scotia, Mercer paints a vivid picture of an industry both lucrative and fragile. He examines the outsized role of China as a market driver, the looming threat of climate change, and the urgent need for ecological—not just economic—policy decisions to prevent history from repeating the cod fishery collapse of the 1990s. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Season Six of The Food Professor Podcast, presented by Caddle, kicks off with hosts Michael LeBlanc and Dr. Sylvain Charlebois diving into a whirlwind of summer news, trade turbulence, and big-picture food industry shifts. This debut episode sets the tone for what promises to be a dynamic and thought-provoking season.Michael and Sylvain begin with personal updates from a busy summer, including travels to Quebec City, Sylvain's new role as Visiting Scholar at McGill University, and Michael's experiences covering retail in New York. They also announce that full video episodes of The Food Professor are now available on YouTube, expanding the show's reach as podcasting and video continue to converge.The discussion quickly pivots to critical economic and policy issues. The hosts unpack Ottawa's decision to end retaliatory countervailing tariffs on U.S. food imports—a move Sylvain argues was long overdue, as tariffs only raised costs for Canadian consumers while doing little to protect domestic industries. With food inflation running hot, Sylvain predicts prices will ease by early fall, pointing to statements from Loblaw CEO Per Bank as validation.From there, the pair explore the elimination of the U.S. “de minimis” exemption, a decision with far-reaching consequences for Canadian small businesses and independent food producers shipping across the border. Michael emphasizes how indie retailers relying on U.S. customers will be hit hardest, while Sylvain warns that Ottawa must address Canada's own $150 threshold to avoid worsening inequities.The conversation expands globally with a deep dive into China's escalating tariffs on Canadian canola, pork, and lobster—measures Sylvain interprets as retaliation for Canada's 100% tariff on Chinese EVs. He makes the case for a more nuanced approach: segment tariffs between luxury and affordable EVs, allowing consumers greater choice while protecting farmers from geopolitical fallout.Other highlights include an analysis of the pickle aisle—yes, really—where the Bick's withdrawal from Canada illustrates the tangled realities of cross-border food supply chains. The hosts also discuss Dr Pepper Keurig's acquisition of JDE Peet's, situating it within a larger trend of consumer packaged goods giants restructuring in response to inflation, climate change, GLP-1 weight-loss drugs, and a rewiring of global trade flows.The episode wraps on a lighter note, celebrating the Canadian arrival of Bobby Flay's Burger concept and teasing next week's guest, Globe and Mail journalist Greg Mercer, author of The Lobster Trap.With sharp analysis, lively banter, and a keen eye on the forces reshaping food and retail, Michael and Sylvain set the stage for a season that will track how consumers, farmers, and retailers navigate inflation, trade disputes, shifting supply chains, and new food trends. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

An investigation by The Globe and Mail found that spying was an ingrained part of the celebrated women's national team rocked by scandal at the Paris Olympics. But the revelation of a spying program uncovered many other problems inside the Canada Soccer organization.Globe reporters Nancy Macdonald and Greg Mercer explain what their investigation found, how the scandal has affected players and what Canada Soccer is doing to address allegations.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

On this episode of The People's Show, Josh and Dom dive into the latest shake-ups and triumphs in Vancouver sports. The Vancouver Whitecaps have parted ways with manager Vanni Sartini, with Axel Schuster sharing insights into the decision and plans for the future. The Canucks continue their impressive season with a franchise-best road start, and a gritty win over Ottawa raises questions about Keifer Sherwood's value as a key offseason signing. Plus, Greg Mercer joins to discuss Canada Soccer's troubling culture, spanning cheating scandals and toxic team dynamics. It's a packed episode blending analysis, controversy, and hope for local teams. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate.

A year after the death of prominent Sikh leader Hardeep Singh Nijjar, questions remain about who he really was. His murder sparked international tension between the Canadian and Indian governments and this past spring the RCMP charged four Indian nationals with his murder. To those who knew him, Nijjar was a community leader and family man but the Indian government has called him a murderous terrorist.Globe reporters Nancy Macdonald and Greg Mercer spent months speaking with members of Nijjar's Surrey B.C. community as well as those who knew him in India. They join the show to discuss what they found about Nijjar's enigmatic life.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

In this episode of the EcomCrew Podcast, I'm joined by longtime friend Greg Mercer, to dive into the world of AI in e-commerce.    Check out our sponsor, Portless, today!    We explore how AI is shaping the landscape of online retail. I've been following Greg's work closely, as he's been adding some exciting functionalities to Jungle Scout. So, if you're curious about the latest developments and practical advice for boosting your e-commerce brand, stay tuned for some valuable insights!   00:00 - Introduction 01:52 - AI in the Amazon space 04:02 - Closing the gap on copywriting 07:10 - Overwhelming amount of data 11:33 - Business recommendations and insights 15:33 - Keeping track of business leaks 17:38 - Evolving tools for competitive advantage 24:12 - Product weights and measurements 31:19 - Refined searches using natural language 34:06 - Sponsored ads and organic results   It's clear that AI is a game-changer in the e-commerce world. It's a leveling ground for those lagging behind, providing the means to catch up with competitors, while also giving market leaders the edge they need to maintain their position.   

Greg Mercer, 2020 EY Entrepreneur of the Year, is the Founder and CEO of Jungle Scout. Greg is a leader in the Amazon selling community, who originally built Jungle Scout as a Chrome extension to automate his process of finding products to sell on Amazon. Today, Greg leads a team of 200+ global employees who have built Jungle Scout into a robust suite of SaaS solutions. Greg has helped thousands of people build their own businesses and pursue financial freedom. He continues to share his experience and advice, frequently speaking at conferences or on podcasts or videos about ecommerce and entrepreneurship.    Connect with Greg: Linkedin: linkedin.com/in/gregmmercer Twitter: https://twitter.com/mercer_greg Instagram:  https://www.instagram.com/g_mercer/   Connect with Jungle Scout: Website:  https://www.junglescout.com/ Youtube: https://www.youtube.com/@junglescout Facebook: https://www.facebook.com/amazonjunglescout/ Instagram: https://www.instagram.com/junglescout_/ Twitter: https://twitter.com/junglescout         Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helium10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney

Over the past few years, the Buddhist organization Bliss and Wisdom has been buying up several parcels of land in PEI. So much so, residents have begun to question how their acquisitions are legal in a province with strict rules around how much land individuals and organizations can own. Meanwhile, the monks insist they haven't broken any rules.Investigative reporter Greg Mercer explains how some legislative loopholes have created a conflict in the eastern part of the province.Questions? Comments? Ideas? E-mail us at thedecibel@globeandmail.com

Coal mining might seem like a job of the past, but global demand for it has actually surged in the past few years. Nearly 7,000 coal miners are still working in the industry. But the job is killing them. Inhalation of coal dust particles is leading to black lung, an incurable condition that workers describe as drowning in their own lung fluid. Worse yet, Canada doesn't have a tracking system, which makes compensation difficult for many miners.Decades after coal fuelled Canada, miners are now being left behind. Greg Mercer, investigative reporter for The Globe, spoke to the workers fighting to have their labour remembered – and to protect future generations.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

In the community of Gaultois, Newfoundland, an upcoming vote will determine whether to keep receiving government services, or take a payout to relocate to the mainland, leaving behind their homes and dramatic beauty of their small island town.Greg Mercer, the Globe's Atlantic Canada reporter, tells us about the history of resettlement in Newfoundland, and how the people of Gaultois feel about deciding the town's fate.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com.

GREG MERCER, Investigative Reporter at the Globe and Mail AIDEN CHASE, Midget hockey player  & JASON McCAIG, Hockey Coach RITESH KOTAK, Toronto-based Cybersecurity and Technology Analyst ANNIE KRITCHER, American Nuclear Engineer and Physicist & Lead Designer on the Experiment at Lawrence Livermore National Laboratory

GREG MERCER, Investigative Reporter at the Globe and Mail

It's been a month since post-tropical storm Fiona slammed into Atlantic Canada, causing huge amounts of devastation. In Prince Edward Island, thousands of trees came down, houses were destroyed, and people remained without power for weeks. Amidst a labour shortage, recovery efforts in the province are moving slowly.The Globe's Greg Mercer visited PEI recently and spoke to people picking up the pieces after Fiona about what comes next.Questions? Comments? Ideas? Email us at thedecibel@globeandmail.com

More than two years after Canada's worst mass shooting, we've finally heard from someone who was there at the start. Lisa Banfield, the shooter's common-law spouse, spoke last Friday at the inquiry into how the RCMP handled the incident. She provided insight into what happened in April, 2020, and described a chilling portrait of intimate partner violence.The Globe's Greg Mercer tells us about what Banfield witnessed, the shooter's violent history, and why some of the victims' families walked out during her testimony.

As we learn more about Canada's worst mass shooting, the families of the people killed are so frustrated with how the inquiry's going that they've started to boycott the proceedings. Senior RCMP officers have been spared cross-examination as they detail the series of missteps they made in April, 2020.The Globe's Greg Mercer has been following the inquiry, and he tells us how the RCMP didn't believe the reports they received from the public, lacked training in their own communications systems, and gave commands after having several drinks.

On today's show, the mass shooting inquiry in Nova Scotia continues to make waves. We get the latest from Greg Mercer, an Atlantic Canada reporter with the Globe and Mail. Plus, severe weather season is upon us. We chat with Nevin deMilliano with Prairie Storm Chasers to find out what we can expect to see this summer. And we find out what's going on with Canadian men's national soccer team from Derek van Diest, the national soccer columnist for Postmedia. See omnystudio.com/listener for privacy information.

Greg Mercer, Atlantic Canada reporter, The Globe and Mail See omnystudio.com/listener for privacy information.

Letter to Greg Mercer of Jungle Scout Hi Greg and Jungle Crew,   I'm writing to let you know that you may be saving the tiger, and other beautiful creatures of the jungle...and I know how much you love the jungle. By saving the wild cats of our planet's jungles it saves the entire eco-system for all wildlife there.  Those jungles, in turn, provide the oxygen we all need to survive; so maybe I should start by saying you saved my life ;-)   Here's how you are doing it:   Through the amazing tools, like Jungle Scout and the Chrome extensions, Jump Send, and others that I want to use, like Splitly and Fetcher you are providing tools that will make it easier for me to raise funds to protect, and awareness about, the plight of tigers (who have seen a decline in wild populations of 96.8% in just the last 20 years).   I've hungrily devoured every podcast, google hangout, or line of text I could find about your products and am up to episode 15 in the #MillionDollarCaseStudy Your excellent content, delivery and guests have made it possible for me to navigate areas of SellerCentral that I didn't even know existed even after watching every one of the Amazon University videos.   Big Cat Rescue is the leading 501c3 non profit sanctuary in the efforts to end the trade in exotic cats as pets, props and parts.  There are only a handful of accredited sanctuaries that rescue lions, tigers and other wild cats; mostly from the pet trade.  Those cats end up in the pet trade when they hit 12 weeks of age and are no longer cute and cuddly photo props.  We are home to about 70 such cats, but we can't rescue our way out of this crisis.   Ending the captive trade is critical to saving the cats in the wild, because the legal (yes, it's actually legal in most places to pay $40 for a USDA exhibiter permit and have a tiger) trade provides a smokescreen for illegal poaching.  In the U.S. if someone is caught with tiger teeth, or skins all they have to do is say it was their pet.  End of investigation.   What sets Big Cat Rescue apart is that we are part of a Big Cat Coalition that is leading the efforts to ban the private possession of big cats via the Big Cat Public Safety Act HR 1818.  See BigCatAct.com   So, what are YOU doing to protect tigers?   You are helping me create another revenue stream, and a way to reach people on Amazon who might not have any idea how dire the situation is for big cats.  We have to raise almost 4 million dollars a year to take care of our 70+ cats and fund our efforts in education and advocacy.  We've done that for the past 25 years through a combination of donations, visitor revenue and sales from our onsite and online gift shop at BigCatRescue.biz  There is no government funding for this work.   My goal is to build the Amazon business, using all of your grrrreat (could not help myself) advice.  I just had my first shipment from China to FBA initiated and am working on my second.  A bit a of hiccup on the second one as Amazon decided that Tiger's Eye bracelets are fine jewelry, so they are requiring a $5000 application fee.   I think they will waive it though as we are one of the 13 charities they are featuring on Prime Day tomorrow in their Smile.Amazon push.  We get about $3500 a month from a large number of our 2.2 million FB fans using Smile.Amazon.com on our behalf.   If I can grow the Amazon FBA business large enough, then I intend to duplicate the efforts for my other business at CatRescue.biz  It is a for profit business so that I can take all of my after tax profits there to donate to the politicians who can push our federal bill through and into law.  The bill will end 99% of the abuse in this country and hopefully in time to save the last remaining tigers in the wild. Non profits can donate to advocacy, and we spend the limit allowed by the IRS each year, but non profits cannot donate directly to politicians, so that's why I started up CatRescue.biz this year.   I've owned a multimillion dollar real estate investment business for 37 years, but I'm 56 and getting too old to deal with tenants and all the ways they can destroy my homes, so I'm excited at the prospects of gradually converting that intensive management business into one that I can run from a laptop in my own beach view jungle hut. Costa Rica is next on my list of places to "fix" when it comes to wildcat issues, and thanks to you and your team, I may get there while I'm still young enough to do it.   So again; a huge virtual hug of thanks for helping save the big cats.   I think I'll go post this on a social site and tag you and a friend, just in case this email address isn't monitored.   For the cats,   Carole Baskin, CEO of Big Cat Rescue   Hi, I'm Carole Baskin and I've been writing my story since I was able to write, but when the media goes to share it, they only choose the parts that fit their idea of what will generate views.  If I'm going to share my story, it should be the whole story.  The titles are the dates things happened. If you have any interest in who I really am please start at the beginning of this playlist: http://savethecats.org/   I know there will be people who take things out of context and try to use them to validate their own misconception, but you have access to the whole story.  My hope is that others will recognize themselves in my words and have the strength to do what is right for themselves and our shared planet.     You can help feed the cats at no cost to you using Amazon Smile! Visit BigCatRescue.org/Amazon-smile   You can see photos, videos and more, updated daily at BigCatRescue.org   Check out our main channel at YouTube.com/BigCatRescue   Music (if any) from Epidemic Sound (http://www.epidemicsound.com) This video is for entertainment purposes only and is my opinion.  Closing graphic with permission from https://youtu.be/F_AtgWMfwrk

The pounding of civilian infrastructure by Russian forces has continued this week in cities like Mykolaiv and Mariupol even as peace talks were underway. And Russia's claims it will reduce its military activity in the north and focus more on Ukraine's eastern Donbas region are being treated with scepticism. Orla Guerin is in Kyiv. Ukraine's President, Volodymyr Zelensky, described the siege of Mariupol as a ‘crime against humanity' this week. Mariupol's mayor has called for the evacuation of the entire city. But the journey away from the city is fraught with danger and a safe passage is far from guaranteed. Hugo Bachega spoke to those that did manage to escape. A few days after the invasion, German Chancellor Olaf Scholz unexpectedly announced a massive boost in military spending. It's arguably one of the most dramatic shifts in German foreign policy since the Second World War. According to polls most Germans support the new policy, but enthusiasm for it is muted. Our correspondent Damien McGuinness is in Berlin. In Sudan, women have been celebrated for leading the revolution that saw former military ruler Omar al-Bashir toppled. But the Generals still have the upper hand. After two years of sharing power with civilian politicians they staged a coup in October and instituted a transitional military council. Sudan's women and men have been protesting daily and at least 90 people have been killed in a crackdown. Catherine Byaruhanga was in Khartoum. Nearly 1.4 million people in Canada are of Ukrainian heritage. Many of them trace their roots to Ukrainian immigrants who came to Canada in the late 19th century. Greg Mercer's heard how they are rallying to the defence of the old country. Presenter: Kate Adie Producer: Serena Tarling Editor: Hugh Levinson

 It's been almost two years since the mass shooting in Portapique, Nova Scotia, that killed 22 people. An inquiry into the tragedy that will make recommendations on how to prevent it from happening again began its public phase on Tuesday.“Nova Scotia has not been able to fully come to terms with this massacre,” Atlantic Canada reporter Greg Mercer says. He'll explain the criticism families and politicians have of the inquiry and what we've learned about the shooting and its perpetrator since it happened.

There are only nine students but the kids of Taigh Sgoile na Drochaide – or the Bridge Schoolhouse in English – represent the future of Gaelic fluency in Canada. This is the first Gaelic-immersion school in the country and the people who founded it hope one day it'll be the first of many.Greg Mercer, who reports on Atlantic Canada for The Globe and Mail, shares the story of how this school sprouted up from a small community that is passionate about regaining its Gaelic roots.

Episode Highlights: His experience in creating and developing Jungle Scout, Learn what led Jungle Scout to the fast growth trajectory, His journey growing up as a kid with a successful entrepreneur dad, How to counter the fear of failure, How Greg's role grew in Jungle Scout (The strengths he developed in five years), How to step back and not micromanage (let go!), Tips and tricks in systemizing your hiring process, Learn the deciding factors of hiring, Tips in firing your employee... The post Selects Edition: Scaling Jungle Scout Fast with Greg Mercer appeared first on Eventual Millionaire.

Episode Highlights: His experience in creating and developing Jungle Scout, Learn what led Jungle Scout to the fast growth trajectory, His journey growing up as a kid with a successful entrepreneur dad, How to counter the fear of failure, How Greg's role grew in Jungle Scout (The strengths he developed in five years), How to step back and not micromanage (let go!), Tips and tricks in systemizing your hiring process, Learn the deciding factors of hiring, Tips in firing your employee... https://eventualmillionaire.com/selects-edition-scaling-jungle-scout-fast-with-greg-mercer Thank you so much for watching!

Episode Highlights: His experience in creating and developing Jungle Scout, Learn what led Jungle Scout to the fast growth trajectory, His journey growing up as a kid with a successful entrepreneur dad, How to counter the fear of failure, How Greg's role grew in Jungle Scout (The strengths he developed in five years), How to step back and not micromanage (let go!), Tips and tricks in systemizing your hiring process, Learn the deciding factors of hiring, Tips in firing your employee... The post Selects Edition: Scaling Jungle Scout Fast with Greg Mercer appeared first on Eventual Millionaire.

Ashley Armstrong ‘The Hidden Rules Expert'™, Business Advisor and Best Selling Author, is the Go-To eCommerce Expert for National USA Media. Ashley helps multi-million dollar companies and solopreneurs navigate the in's and out's of Amazon and eCommerce to scale their businesses to 7-figures and beyond. After building a 7-figure physical product business, Ashley established an eCommerce consulting firm that specializes in navigating Amazon's ‘hidden rules' of engagement while being nominated as one of the best Amazon consultants by SellerPoll 2020. Recently she pivoted to provide a dedicated community for women to get expert advice and mentorship for every aspect of their eCommerce business. Her expertise has helped thousands of sellers properly position their product lines in order to increase sales, build a loyal customer base, and drive revenue. On average Ashley's top clients see a 140% increase in sales in 30 days. Ashley partnered with Amazon and Marketing guru Dan Hollings, and consulted companies like Sustain Natural and Viome, who won awards like The Most Innovative Startups 2019, Company of the Year Award and Startup Award 2020. She has also consulted for influencers like Naveen Jain and Jeffrey Hollender, and joint ventured with experts including Joe Polish, Jason Fladlien, Philip Jepsen, and Greg Mercer. For her expertise, she has been featured in Entrepreneur, Business Insider, Yahoo Finance, Medium, Authority Magazine, Thrive Global, Emmy-Award winning program The List Tv, CBS, NBC, ABC, and FOX NEWS. Think of Ashley as the business coach for eCommerce sellers. www.TheHiddenRulesExpert.com (rebranding) www.TheHiddenRulesNetwork.com www.ProductInfographic.com www.facebook.com/AmazonWithAshley https://www.facebook.com/AshleyArmstrongHiddenRules http://tiny.cc/AshleyYouTube https://www.linkedin.com/in/ashley-sage-armstrong/ https://www.instagram.com/ashleyarmstrong.hiddenrules/

Ashley Armstrong ‘The Hidden Rules Expert'™, Business Advisor and Best Selling Author, is the Go-To eCommerce Expert for National USA Media. Ashley helps multi-million dollar companies and solopreneurs navigate the in's and out's of Amazon and eCommerce to scale their businesses to 7-figures and beyond. After building a 7-figure physical product business, Ashley established an eCommerce consulting firm that specializes in navigating Amazon's ‘hidden rules' of engagement while being nominated as one of the best Amazon consultants by SellerPoll 2020. Recently she pivoted to provide a dedicated community for women to get expert advice and mentorship for every aspect of their eCommerce business. Her expertise has helped thousands of sellers properly position their product lines in order to increase sales, build a loyal customer base, and drive revenue. On average Ashley's top clients see a 140% increase in sales in 30 days. Ashley partnered with Amazon and Marketing guru Dan Hollings, and consulted companies like Sustain Natural and Viome, who won awards like The Most Innovative Startups 2019, Company of the Year Award and Startup Award 2020. She has also consulted for influencers like Naveen Jain and Jeffrey Hollender, and joint ventured with experts including Joe Polish, Jason Fladlien, Philip Jepsen, and Greg Mercer. For her expertise, she has been featured in Entrepreneur, Business Insider, Yahoo Finance, Medium, Authority Magazine, Thrive Global, Emmy-Award winning program The List Tv, CBS, NBC, ABC, and FOX NEWS. Think of Ashley as the business coach for eCommerce sellers. www.TheHiddenRulesExpert.com (rebranding) www.TheHiddenRulesNetwork.com www.ProductInfographic.com www.facebook.com/AmazonWithAshley https://www.facebook.com/AshleyArmstrongHiddenRules http://tiny.cc/AshleyYouTube https://www.linkedin.com/in/ashley-sage-armstrong/ https://www.instagram.com/ashleyarmstrong.hiddenrules/

Ashley Armstrong ‘The Hidden Rules Expert®', Business Advisor and International Best Selling Author, is the Go-To eCommerce Expert for National USA Media & TV. Ashley helps multi-million dollar companies and solopreneurs optimize customer decisions by monetizing their Amazon/eCommerce listings into a money maker with the traffic they already have. After building a 7-figure physical product business, Ashley established an eCommerce consulting firm that specializes in navigating Amazon's ‘hidden rules' of engagement while being nominated as one of the best Amazon consultants by SellerPoll 2020. Her expertise has helped thousands of sellers properly position their product lines in order to increase sales, build a loyal customer base, and drive revenue 120% in 30 days. Recently she started a women in eCommerce mastermind The Hidden Rules Network.com providing a safe space for expert advice and mentorship. Ashley partnered with Amazon and Marketing guru Dan Hollings, and consulted companies like Sustain Natural and Viome, who won awards like The Most Innovative Startups 2019, Company of the Year Award and Startup Award 2020. She has also consulted for influencers like Naveen Jain and Jeffrey Hollender, and joint ventured with experts including Joe Polish, Jason Fladlien, Philip Jepsen, and Greg Mercer. For her expertise, she is a regular guest expert on an Emmy-Award winning show The List Tv, as well as, Entrepreneur, Business Insider, Yahoo Finance, Medium, Authority Magazine, Thrive Global, CBS, NBC, ABC, and FOX NEWS. -0:38: Introducing Ashley Armstrong  -1:55: How Ashley got good at doing what she does  -3:43: Mentors are key  -8:59: Every industry is simple you just have to know what your doing  -12:15: Life is a roller coaster  -16:38: Should people do hypnotherapy?  -22:20: It's still a good time to join ecom  -25:15: Positioning your product line, your listing, and/or your brand is important things to do  -30:19: Social commerce vs social media marketing  -36:05: If you want to succeed and grow your company is by being present  41:05: If you are working on to many things at once you're going to make millimeters worth of growth  -43:20: Ashley's Final Thoughts  -47:40: How to contact Ashely Armstrong  www.TheHiddenRulesExpert.com www.TheHiddenRulesNetwork.com www.ProductInfographic.com  www.facebook.com/AmazonWithAshley https://www.linkedin.com/in/ashley-sage-armstrong/ https://www.instagram.com/ashleyarmstrong.hiddenrules/ https://www.youtube.com/c/AshleyArmstrongTheHiddenRulesExpert

Location: New York Date: Wednesday 9th June As of February 2021, annual growth in the money supply reached 39% in the US, leading to widespread fears of inflation and the impact on the economy. Consumer prices soared 5% in May, the largest increase since 2008. While the Fed has argued that inflation will revert to normal by next year, others are looking to hedge the risk of inflation. Bitcoin is viewed by many as the ultimate inflation hedge. With its fixed monetary policy and transparent, consistent and decreasing supply issuance, it is the antithesis of fiat currencies, perpetually debased by governments' increasingly extreme monetary policy. Are we right to fear more significant inflation? And what role do Bonds and Bitcoin play? In this interview, I talk to William Elman and Greg Mercer. We discuss bond yields and what they signal, the pros and cons of market intervention and the ever-increasing government debt.

“A lot of the tools that we're using today to combat this coronavirus crisis were cooked up in 2008 during the great financial crisis, but now they're on steroids; they've completely blown up to magnitudes that are unprecedented.”— Greg MercerLocation: New YorkDate: Wednesday 9th JuneAs of February 2021, annual growth in the money supply reached 39% in the US, leading to widespread fears of inflation and the impact on the economy. Consumer prices soared 5% in May, the largest increase since 2008. While the Fed has argued that inflation will revert to normal by next year, others are looking to hedge the risk of inflation.Bitcoin is viewed by many as the ultimate inflation hedge. With its fixed monetary policy and transparent, consistent and decreasing supply issuance, it is the antithesis of fiat currencies, perpetually debased by governments' increasingly extreme monetary policy.Are we right to fear more significant inflation? And what role do Bonds and Bitcoin play?In this interview, I talk to William Elman and Greg Mercer. We discuss bond yields and what they signal, the pros and cons of market intervention and the ever-increasing government debt.This episode's sponsors:Gemini - Buy Bitcoin instantlyBlockFi - The future of Bitcoin financial servicesSportsbet.io - Online sportsbook & casino that accepts BitcoinCasa - The leading provider of Bitcoin multisig key security.Exodus - The world's leading Desktop, Mobile and Hardware crypto wallets.Ledger - State of the art Bitcoin hardware walletRevolut - A better way to handle your money-----WBD359 - Show Notes-----If you enjoy The What Bitcoin Did Podcast you can help support the show by doing the following:Become a Patron and get access to shows early or help contributeMake a tip:Bitcoin: 3FiC6w7eb3dkcaNHMAnj39ANTAkv8Ufi2SQR Codes: BitcoinIf you do send a tip then please email me so that I can say thank youSubscribe on iTunes | Spotify | Stitcher | SoundCloud | YouTube | Deezer | TuneIn | RSS FeedLeave a review on iTunesShare the show and episodes with your friends and familySubscribe to the newsletter on my websiteFollow me on Twitter Personal | Twitter Podcast | Instagram | Medium | YouTubeIf you are interested in sponsoring the show, you can read more about that here or please feel free to drop me an email to discuss options.

Former President Jacob Zuma's long-delayed fraud trial saw a surge in interest this week as the accused arrived to plead not guilty to all charges. Andrew Harding has been following this intricate case for years and was in court in Pietermaritzburg. The worst of the pandemic may have passed in India's megacities, but the virus is still spreading fast in rural areas - and leaving lasting grief and trauma across the country. Rajini Vaidyanathan reflects from Delhi on the sadness now permeating all levels of society. Chinese consumers have been knocking back Australian wine with gusto in recent years, even as political relations between Beijing and Canberra have grown ever more strained. But the export boom might not last. Shaimaa Khalil reports from the Barossa Valley in South Australia, where they're bracing for the impact of new Chinese tariffs on imports. In Canada, a Catholic archdiocese has been found liable for damages to be awarded to several survivors of physical and sexual abuse in a Church-run orphanage. Greg Mercer talked to one man who grew up in the Mount Cashel home. The city of Goma in the Democratic Republic of Congo is surrounded by dangers - armed rebel groups, a lake with dangerous levels of dissolved CO2 and methane - and now an erupting volcano. Olivia Acland was one of the tens of thousands who had to join a mass evacuation as Nyiragongo rumbled. Producer: Polly Hope

Over 6500 servers of the enterprise software VMware are currently exposed due to a security vulnerability. This vulnerability exposes servers and allows malware to be slipped into unpatched devices to take over companies' entire networks. The situation has been classified as “Highly Critical” and was reported to VMware, who have released official patches and are urging all customers to update their systems as soon as possible.Salesforce has been getting into a string of amazing investments over the last financial year.They have declared a whopping 2.17-Billion-dollar gain on Investments made. This is primarily due to investments in companies like snowflake and nCino. Snowflake had an amazing Q4 where their revenue rose by 117% raking in 190 Million dollars.Tel Aviv based payroll and management cloud platform company, Papaya Global, raised its Series C funding round of over $100 Million last week. This brings their valuation to over $1Billion dollars. In total, Papaya has now raised $190 million from Series B and C since October last year. Papaya will use the new funding to meet the strong demand for its global workforce management platform, reinforce its market leadership, as well as invest in its product, engineering and go-to-market teams.Austin Texas based company, Jungle Scout, raised $110m in growth funding led by Summit Partners and Jungle Scout Founder & CEO Greg Mercer. The company intends to use the funds to expand its technology suite by acquiring Seattle-based Downstream Impact, an Amazon advertising technology company founded by former Amazon employees Connor and Salim in 2017. This acquisition is aimed at extending Jungle Scout's SaaS platform to support Walmart, and continue to scale its capabilities in advertising and full-scale ecommerce brand management.

Brazil is facing the deadliest point of the pandemic so far – this week posting record death tolls as scientists warn the variant found in the country appears to be more contagious. For Katy Watson, who has been reporting on Brazil's outbreak throughout, it’s a story that’s become personal too. Meanwhile in Europe, some countries are cautiously re-opening. We're Germany, where hairdressers have opened again – and garden centres and bookshops will follow suit from next week, but plans for a wider lifting of restrictions will hinge on keeping rates low. With just six per cent of the country inoculated, scientists are warning a new wave is already underway. Jenny Hill visited a hospital in Dortmund. The small community of Africville in Canada was established by Black settlers more than two centuries ago, many of whom had fled a life of slavery in the US. The vibrant community lived there for generations, until their forcible relocation in the 1960s when authorities demolished the settlement for industrial use. Now, the local mayor wants to give the land back, finds Greg Mercer. In Somalia, there is political impasse due to delayed elections in February. President Mohamed Abdullahi Mohamed's four year term has officially come to an end but talks on the electoral rules have stalled. Nick Redmayne visited Mogadishu and found the cosmopolitan parts of the city belied a backdrop of uncertainty. And we hear about a life lived under Soviet rule – the recent death of his father-in-law led Martin Vennard to reflect on a remarkable life. Vladimir Davidovich was a scientist and musician whose story spans much of the twentieth century. Presenter: Kate Adie Producer: Serena Tarling

Joe Cardillo quit his first job out of college after a year to start selling on Amazon. In late 2017 did $30k in sales his first month. Have since launched 3 brands and 12 products. Get 30% off Jungle Scout.Joe met Greg Mercer at Ryan Moran's Brand Builder Conference in Austin TX. "I joined the JS team shortly after, where I work in marketing since 2018. Amazon is a side hustle for me, spent ~5 hours per week on it right now. I really love the entrepreneurship mindset and talking product research/branding." Joe has launched products in baby goods, cat collars, and Apple airpods.Jungle Camp - Went to Indonesia to do a cultural get together every year to connect.Jungle Scout was the first chrome extension for product research. Jungle Scout has a supplier database using import records. You can click a sku and see unit and sales counts over time now in Seller Central. In Jungle Scout you can put your cost of goods in and other personnel costs. Jungle Scout can automate request a review button.Growth Hacks:Create irresistible product page to improve conversion rates. Have dozens of designers create design to pick the winner. https://99designs.com/. Target keywords with less comeptition. Blackhat tactics are dying, avoid.Create authenticity of your product.JS predictions for 2021: https://www.junglescout.com/blog/amazon-predictions/Support the show (https://www.paypal.com/paypalme/myamazonguy)

This week, the Irish Taoiseach described the findings of an official report into decades of abuse of women and children at mother and baby homes as a “dark, difficult and very shameful chapter of very recent Irish history.” The report acknowledged the harsh treatment was supported and condoned by the Irish State and the country’s churches. Those who survived the homes battled with long running prejudices and emotional scars, finds Chris Paige. Indonesian airlines have one of the worst safety records in Asia. The fatal crash on January 9th has again raised questions about how safe the country’s airlines are and brought back painful memories. The BBC’s Asia editor, Rebecca Henschke, reports. There’s been a sluggish start to Covid vaccinations in many parts of the EU complicated by public resistance and disinformation. In the Czech Republic, anti-vaccination activists made international headlines this week by wearing yellow Stars of David, claiming they were being ostracised just as Jews were in Nazi Germany. Rob Cameron has more. Somalia has been in a state of conflict for three decades and this is reflected in media coverage of the region. And yet, life goes on, with even a construction boom in Mogadishu. Mary Harper, the BBC’s Africa editor found that Somalis are tiring of stereotypes about their country as a place of violence and suffering. In Nova Scotia - the lobster season usually starts late in November and finishes in May – and between those months, most fishermen are not allowed to catch the crustaceans. But thanks to a treaty, signed with the British in 1761, the Mi’kmaq people are exempt from this and can fish all year round. One businessman is doing rather well out of it much to the consternation of those who do not have these rights, finds Greg Mercer. Presenter: Kate Adie Producer: Serena Tarling

Amazon sellers use various software as tools to help grow their businesses and make the processes smoother. If you’ve ever wondered which ones are used by most sellers, you’re not alone. To settle this matter, we’ve decided to conduct a survey that will give us a list of the most popular Amazon seller software. We’ve created a total of four categories, which we discuss in detail in this episode. The good news is that you can take part in this survey, and after answering just four questions, you can get a chance to win a full year of EcomCrew Premium subscription! That’s a prize valued at $2000 for a few minutes of your time. Plus, you’ll also get a swag pack from us if you win. Just head on over to ecomcrew.com/vote, and don’t miss your chance to enjoy EcomCrew Premium for free! Timestamps Updates on my e-commerce websites - 3:20 My 2020 Black Friday sales compared to last year - 5:00 The difficulties in comparing year-over-year Black Friday sales - 5:50 What you need to do if you want to sell your business in the future - 10:05 1st Category: Product Launches and Giveaways Software - 12:30 2nd Category: Keyword and Product Research Software - 16:17 3rd Category: PPC Management Software - 22:00 4th Category: Reimbursement Services - 36:03 For more details about the survey and the software tools we feature, head on over to the EcomCrew blog page and read Dave's article. If you want to get to know more about Jungle Scout, one of the software featured in our poll, listen to the podcast episode I had with its CEO, Greg Mercer. You can also watch the video of the interview on Youtube. If you like this episode, please don’t forget to leave us a review over on iTunes. It helps our channel a lot and also allows us to reach more e-commerce sellers who can benefit from our content. Until the next one, happy selling!

What is one of the surest paths to substantial wealth? Grow and sell a business. Today's episode is all about Joe's book project, "The Exitpreneurs Playbook." Joe has over 8000 stories to tell about what it's like to buy, what it is like to sell, and ways to outsmart the typical entrepreneur process. Mark is interviewing Joe about this upcoming project, his motivations behind creating it, and how getting to the writing process carried its share of challenges. Joe believes that an exitpreneur should have the tools in hand to start, run, and grow their business for better decision making later on. He is not telling anyone to sell, he is offering them the strategies they need in order to be ready if they do. Episode Highlights: Joe's idea and the process of putting it into book format. Why he wanted to write the book. Reasons exit planning can be challenging for the business owner. The differences between an entrepreneur who is considering a sale versus one who has actually prepared an exit. How businesses often outgrow the founder and smart moves to make before that happens. The importance of reverse engineering to the goal for a better exit strategy. The difference between the entrepreneur and an exitpreneur. How Joe came up with the book title. Transcription: Mark: So Joe I was at an event recently in Salt Lake City and it was in just general kind of a conference meeting room for about 50 people or so and they had a lot of books in this place. And I was intrigued to just kind of look around and see what was there and you'll never guess what book was up on the shelf. Actually, do you want to guess? Joe: Yeah I want to guess. I'm looking around my office, Tools of Titans by Tim Ferriss? Mark: You know what? It actually was in there. Joe: It was in there. Mark: Not the one I'm referring to. Joe: The ONE Thing by John Keller? Now, wait let's call out one of our friends; Superfans by Pat Flynn? Mark: You know I don't know. There were a lot of entrepreneurial focused books so maybe that one was there; I don't know. Joe: Okay. Buy Then Build by Walker Deibel? Mark: Buy Then Build by Walker Deibel; yeah absolutely, that was on the shelf. In fact, they had multiple copies of it. They were giving that book away. And today; what is it? It's February 11th so we're a little bit past a year since Walker launched that book and it spent a year as number one on Amazon Bestseller in this category which is pretty fantastic. I mean obviously, we're super happy for Walker. He won an award for being the thought leader of the year through a major alliance of mergers and acquisition advisors. Joe: Huge. Mark: That is huge. He's had professors from Ivy League colleges come up and talk to him about the book. All of this leads me to something beyond just the accolades and that is the information that's out there in this space about what it's like to sell, what it's like to buy. Walker is talking on specifically which is the buy-side and how to use this as an investment vehicle, how to outsmart the Startup Game as he says and reduce some of that risk. But there's also a whole on the sell-side as well where people don't really know that their business is sellable or they don't think about it. But just yesterday I was reading something on the fastest way to build wealth; what is the fastest way to build wealth? And the conclusion that they had is the fastest way to build wealth is through building a business and selling it. This is one of the quickest ways to actually building wealth. And I know you've had guests on the podcast here who have talked about this process or you call it your Incredible Exits series. I'm really, really excited that you're writing a book on this and you're not calling it Incredible Exits despite everybody else's opinions that you should but it's these stories behind the scenes. Joe: Yeah I'm excited to be writing it finally. I sat down with some friends a year ago probably around a fire pit; maybe a year and a half ago because it was summertime. We're recording this in February of 2020 and I said look I'm making an announcement, I'm writing a book, I'm telling you guys to call me out on it and then I didn't do anything but I tried. I tried to write it. I tried to outline chapters. I tried to follow up… Mark: Hold on one second. You made this promise right on a fire pit with friends? Joe: Yes. Mark: How much did you consume before you made this promise? Joe: I'm a 2-drink maximum kind of guy, that's just the way I am. Mark: Okay. Joe: It's like giving myself an injection of the flu when I have more so it wasn't much. But I didn't get it done. It's a lot of work. So I followed the original book in a box method and didn't get it done at the scheduled time. I was at Brand Accelerator Live with our friend Scott Voelker last September and one of big Scott's announcements was that he actually wrote a book. And it is also here on my desk somewhere; where is it Scott? It's the Take Action Effect. I just turned my head away from the microphone, sorry folks. And I met his scribe; a young lady by the name of Brennan and I connected with her during the event and talked with her and said okay this is it I'm done. I'm hiring a scribe and I'm going to write the book. And I've talked to a number of people about it and let me just cover the process and then answer the question as to why the heck I'm doing this because it's a massive undertaking. The process is instead of actually writing a book myself with written words and a keyboard I get interviewed for I think it was 8 2-hour sessions; so 16 hours in interviews. First, we outlined the chapters and go through the whole process and instead of talking about; I mean writing an article or a chapter on seller's discretionary earnings and add-backs and the three levels of add-backs and all the different things that we talk about on a regular basis Brennan interviewed me. She transcribes the entire interview through UberConference and Rev.com for those that really want great transcription services. And now we're in the sort of lull between all of those interviews and me getting my first draft. They're going to give it to me in thirds. So the first one I will get will probably be I want to say mid to late March and then they'll drip it out in thirds every week for 3 weeks. They want to overwhelm me in terms of reviewing and editing. I still have a lot of technical stuff to add to it but it's really kicked the process into high gear. It's not cheap, let me tell you that. It's an expensive undertaking but I think given what we do for a living and how many people we're trying to help I think it's well worth it. Why am I writing a book? Walker's been an inspiration, very successful with Buy Then Build and the amount of people that he's been able to reach and help on the buy-side. We work with sell-side brokers or sell-side clients for the most part and I've done the math Mark, does it sound inconceivable that I've talked to 8,000 entrepreneurs over the last 8 years? Mark: Not at all. Joe: Yeah and that's probably a conservative number. I'm not saying I've had an in-depth evaluation with 8,000 of them but I have without a doubt talked to 8,000 and that does not count standing in front of a room with 3, 4, 500 people. And the challenge has been we've got to reach them one by one and I know that Walker's book has been as you said best seller. I think it's probably sold over 10,000 copies at this point. Mark: It's over 15 at least. Joe: 15,000 copies? Mark: Yeah, I actually talked to Walker about it a while ago. Joe: I think he told me something like 99% of books sells less than a hundred copies that are published. Now Walker, correct me if I'm wrong but it's pretty impressive. So to get what we share on those valuation calls into somebodies hands before, during, and after they have a valuation call and when they're in an audience that will give them every possible detail that we've developed over the last 8 plus years of doing what we do and sharing that in writing so that they can essentially change their mindset. And that's the goal of the book, it's to change their mindset from reaching out to us when they're sick and tired of running their business or they've had a bump where things get tougher and they say Gosh how can I sell this business? A buddy of mine told me I can get X multiple. I'm going to call Mark and say Mark how much can I sell my business for? I want to change people's mindsets. Instead of saying how much can I sell my business or more often they say how much is my business worth, I want them to say I want to build wealth like you said at the beginning and I want to sell my business for X dollars. I want to do that in 4 years. In order to do that, they need to understand where they are today. And the book is going to help them reverse engineer the path from where they are today to that exit so that they can do a partial valuation, get comfortable with brokers, and drive that path. I had a conversation with Mike Jackness recently and Mike talked about the fact that about what we do sometimes entrepreneurs just don't want to hear it because the idea of exit planning is so beyond what they're trying to do when they're just trying to keep the wheels on the bus, right? They're running out of inventory, they've got competitors coming at them from every angle, they're trying to do cash flow planning and it's just so hard that they can't see out the front window. The objective of the book is to sort of clear that window, have a clear path to an exit that they understand and it's a much better ride. I've been through it myself personally. You did it for me back in 2010. I could see nothing, understood nothing, we had a call, we had several calls and the light bulbs went off and I knew exactly the path to take and I'll tell you what operating my business became a lot more fun and exciting even though I was sick and tired of it after 5 years. Mark: You know the more I experience the business and grow as an entrepreneur the more I'm learning. With anything dealing with a goal really the best way to achieve these things is what you've said, reverse engineer it. Rather than just kind of impulsively decide that I'm going to do something figure out where you want to be and then reverse engineer. But in order to reverse engineer it, you need to understand the mechanisms that are going on to create that value. You're trying with this book to create a shift in the mindset of entrepreneurs, right? By the way, folks if you haven't figured this out we don't have a guest; Joe is the guest. I'm going to interview Joe about the book and maybe we'll talk a little bit about what it is like to do what Joe and I've been doing and everyone else at Quiet Light. Joe: Right, we're co-guests. We're co-hosts and co-guests today because I want to grill you too. Mark: Very good. Alright, I want to start out by saying okay let's talk about your experience. You've been doing this for 8 years. You've done literally tens of millions of dollars of transactions on your own within Quiet Light Brokerage. Joe: I'm fastly closing in on 100 million. Mark: That's right you are. You are; absolutely. Joe: Inaudible[0:11:17.8] 12 to 18 months; pretty shocking. That's amazing. Mark: Absolutely amazing. Talk to me about the mindset that you often see or most naturally see in an entrepreneur that comes to us to sell versus those rare cases of somebody who has planned to sell and what is the difference in the actual process value and stress levels I would say for everyone involved. Joe: Yeah. Look all the success stories that you guys hear about on the Incredible Exits for the most part those are people that had the mindset that they wanted to determine and plan out their exit. They got an education, they figured out what their exit goal was and they called Mark, myself, Jason, Amanda, Chuck, anyone of us and reverse engineer the path to that. They didn't call and say what's your fee, okay I want to list. It was this how does this whole thing work and then we worked with them over a 6, 12, or 18 month period sometimes even more. Those are the success stories that you're hearing about. The people you're not hearing about never sell their business because they call. They might have a call like this or I was just at eCommerceFuel last week as an event and kudos to Andrew Youderian and all the guests and all the people that are there; brilliant, so many smart folks. But even with that high level of entrepreneurial success and drive I still get e-mails like I've gotten this week which is a great chat last week, great presentation. I did a presentation with Mike about the sales of ColorIt. You've really inspired me to sort of try this path to an exit. And then I said okay well this is what I need. Yeah, I don't know I'm so busy with adding SKUs and I'm not really there yet. I'm not ready to sell yet. I'm not ready to think about selling yet. Whereas the yet it should be now regardless of where you are in the business. These people are already doing; the 2 that I'm thinking about where I got the e-mails like the one I don't know his growth. Well, I could do the math on his growth but the discretionary stands out that he's close to 600,000 in discretionary earnings and it is 5 to 6 times more than he ever made in his prior day job. And so he's trying to work towards an exit and retirement. The other was doing nearly 10 million in revenue and had a 25% decline. He's young, he's under 30 years old. And neither of these guys are really ready to exit. Of course, they're not ready to exit but I want them to set a financial goal. I don't care if it's 3 to 5 years from now. Set that goal. I need to exit for X in order to exit. And then figure out where they are, get the education, and work towards that. In 5 years if they're not ready to sell then move the goal post, move it 6 years down the road or 7 years down the road. That is as you said at the beginning the surest way to real financial wealth. But we're not talking about them yet because they're pausing, they're hesitating, they're not going to do it. Those are the stories that I talk about a little bit in the book. There's somebody that was my first million-dollar listing back in the day at Quiet Light. I remember it well. I'm not going to name names. We'll call him Big Mike. That's not his name but we'll call him Big Mike. He had no financials; none whatsoever. And I remember sitting over Christmas break taking all of his bank statements and I actually created the profit and loss statement myself. That is a no-no. We do not do that anymore. No. But I did it. I got it all detailed and accurate and listed the business for 1.1 million. I got an offer for 800 from the gentleman that you sold his business once upon a time. It was actually a good offer because the revenue trends were in decline. And Big Mike said to me well why would I accept it all I have to do is XYZ over the next 12 months and I'll make a quarter of a million dollars and then we can sell the business for 1.2, 1.3 million. And I had a great deal of experience in paid advertising at the time as you know because I just sold my business. This was probably 2012 or early '13. And so we walked through all the possibilities, what to do and how to do it and off he went. The problem was that Big Mike's heart was not in it anymore. He had run up all of his personal debt and personal expenses; his overhead was very high. He lived the life of a very, very successful entrepreneur and his business was no longer trending that way so money was getting tight. He didn't have the ability to pull money from the business and put it into the ad spend that he needed to to reverse it. And so every year for the following 3 years I got any mail from Big Mike that said something along the lines of hey my revenue and profit is at XYZ, can we sell the business for this? And each year it went from that offer from Tony of 800 to the value really was in about 600 the next year. And then the next year he sent me an e-mail it was really based upon what he had given me, about 500. The last time he sent me an e-mail it was about 400. Every single time I replied with based upon what you've given me which is just an email with numbers and I'd say your business value was probably X. Please run a profit and loss statement out of Quickbooks or Xero and export it to Excel with a monthly view. Silence, nothing for 12 more months because he didn't take the necessary steps to do what you have to do in protecting your most valuable asset, in his case his business. And so he's probably got a job, unfortunately. And that's the path unfortunately too many people go down or they learn from the mistakes and they hang up their hat on this particular business. They can't sell it and they move on to another one and hopefully learn from that mistake but it's a painful one. I just want to see people learn from that and therefore the painful process of writing a book. Mark: You know it's great to focus on the success stories. We like success stories. I like talking about success stories that make me happy. But for all these success stories that you have shared so far through the podcast that you'll be sharing through this book we also have the stories like that. And I could probably rattle off a number as well. Maybe I'll start a new podcast or write a book called Unincredible Exits or Nasty Exits or something like that. It will be real depressing and no one will ever want to read it. But you're absolutely right in; that example is really good. That example shows what we see so often from entrepreneurs where they're running; they're used to the hustle, they're used to the grind, they're used to being able to pull themselves up by their bootstraps to be able to correct something but sometimes when a business gets mature especially after you've run it for a while doing that can be really, really difficult. I also think it's; I want to re-emphasize something you said which is the picking number, reverse engineering, and getting to that number doesn't mean that you have to sell at that point. We've been pretty public and I will continue to be public by saying that the best scenario for you is to create a business that you can own for your life, right? Because it's difficult to start a business; the cash flow that they build is great, the value that is in them as assets is also fantastic. So I'm a big believer in building and holding or buying and holding and growing but that doesn't mean that exiting shouldn't be an option. And so when you hit that number, if you're not ready to sell you can always move the goalposts as you suggested or create a new goal. But something that I know you've told me in an email where we were discussing this book is you said one of the goals is to not allow the business to outgrow its founder. And boy this is an issue that comes up time and time again that we see and that is business owners were really good at starting, really good at founding something and even growing it to a certain extent getting to a point where making that next shift is difficult. I always describe that the growth path of a business is a series of climbs and plateaus. You climb to a point and it starts to plateau and then you have to change the business a little bit. Maybe you have to add new people; maybe you have to add a different structure to the business. And once you do then hopefully you start climbing again and then you hit another plateau and then it's another shift or another restructuring of the company or maybe a new initiative. What point and is there any examples that you've seen where somebody has hit that point where business is just about to outgrow them and they were smart enough to be able to not let it do that? Joe: Yeah the climbing the plateaus, by the way, let's not forget the valleys, right? Yes, my name is Joe Valley but… Mark: Don't forget the valley. Joe: There are two valleys here, right? It's a climb, it's a plateau, and then boom there's a really nasty valley right there and you're in it. You got to climb out of it. That's why I think it's important to actually do something that you like; something that you enjoy a little bit. It could be something that you're passionate about because when those tough times come and as an entrepreneur they will unless I'm unique and nobody else has tough times. I don't think I'm unique. You're going to have to fight and climb back out of that valley and on the other side there's a mountain, a peak; not a plateau hopefully. And those are great success stories to tell and very sellable businesses. But the idea of a business outgrowing the founder is not original, right? I mean this is something I've seen throughout my own entrepreneurial life where I used to do radio advertising. I owned a radio direct response media buying agency back when there were 800 numbers associated with 60-second spot ads. I could have held that business and grown it but it would have required more and more overhead in terms of people. I don't like managing a lot of people. I tell you what your job is and how to do it and I expect that you're going to work hard and do the best you can. If you don't I'm kind of blunt unfortunately and fortunately in some ways. So if you're in a situation and I see this a lot where buyers sometimes naively say well if it's so great why are they selling it? And it is because the business more often than not has outgrown them. They wanted to live the 4-hour workweek. It turned into 30 and that's okay. And they've got 5 VA's and that's okay. But in order to take it beyond just a SaaS business that's doing 2 million in revenue, they need to hire 3 more developers. They don't want to go through the headache and hassle of that. Or to take it off of Amazon they need to learn SEO offline or email marketing or whatever it might be and that's not their skill set. Or it's hiring people and that's not their skill set. And they learned that one of the greatest ways to earn wealth is to sell a business. Now people that buy Walker's book have learned that they can; a different breed, a different mentality of an entrepreneur comes in. They're not the startup entrepreneurs. They come in and they take over where that startup entrepreneur left off. The business has outgrown them and they hand it off to somebody like Matt Howeth who can. He comes from the corporate world. He's always had lots of travel, lots of staff, and lots of hours. He gets it. He can take it and bring that business in and have a team of employees, a team of VA's and manage it and take it up to the next level because that's his passion. That's what he does. He gets it. The startup is not his passion. It's not his skill set. So one of the things that I think is critically important and sometimes this only comes with age and mistakes and failures and successes and that is to figure out who the hell you are. What kind of entrepreneur are you? Mark: That brings in mind 2 clients I've worked with in the past 14 years now. And one of them; I've quoted this story before but he came to me with a business, I've never talked to him about sharing his story so I won't say what he was selling. But he was selling a physical product. He had initially acquired this business for 5 figures, like a mid-5 figure level and immediately grew the business significantly to the point where it was doing 7 figures in top-line revenue, mid-6 figures in discretionary earnings and so when he gave it to me to sell one of my very first questions was why are you selling? You've been growing year over year, you're only adding value to the business, this looks like a fantastic business, you've got great rankings, great positioning great pricing; all these things working in your favor and he said well right now I store all of the inventory in an external garage on my property. On Tuesdays and Thursdays, my son and I go out and we fill orders. It's really nice. It's like I don't have any more room for inventory and if I wanted to get another space I'm going to have to hire somebody and then I'm going to have to hire more people to handle the marketing. I just don't want to do that. I would rather cash out and move on. Meanwhile, another entrepreneur that I've dealt with, he was a CPA by trade and loved being on the buy-side and what he really, really enjoyed was taking a business that was somewhat complex, somewhat messy, somewhat inefficient in the way it was run and simplifying it. And I love; I've sold a couple of businesses for him, I love taking a look at where his businesses started. Their P&Ls were these super long crazy messes and by the time that he was ready to sell they were consolidated down into less than 30 lines because he simplified these businesses, really focused on this principle of 80:20 and said I'm going to just focus on what really makes sense and I'm going to get rid of all the rest of it. For him the act of cleaning it up was great but he would; unlike with Walker's book which is a lot of buy, build, and grow, his was I'm going to buy make more efficient and then I'm going to sell. And he did this several times and it was really fun to watch because he knew who he was. That first seller that I had, he knew who he was. He knew he didn't want to have a staff he had done that and didn't want to do it again. He loved running the business with his son. The second entrepreneur, he was a buyer, he knew what he liked, he also didn't want to have a large staff. There are other people out there that do want to build that team. There are people out there that say I want to have 100 million dollar exit so I'm going to buy a bunch of these businesses and build something or I'm going to acquire 15. They're all different types of entrepreneurs and everyone has different skill sets. Knowing who you are I think that right there is a great bit of advice but going back to what you were saying earlier Joe if you're so busy and in the weeds constantly and just running and hustling and hustling and hustling and never taking a moment to step back and to think about either the exit or about maybe this topic here of what type of entrepreneur are you, where do you want to see yourself in the next 5 years, what type of business operation do you want to have it's really hard to know where you're going and then your business drives you instead of driving your business and your career drives you instead of you driving your career. Joe: Yeah. Walker's book takes the mystery out of buying a business and the how-to and building it beyond that hence the title Buy Then Build or what he coined as acquisition entrepreneurship. My book The Exitpreneurs Playbook is going to take the mystery out of selling your business and setting those goals on what your exit is and reverse engineering a path to that. Now that I've said the title can we make fun of me in terms of predicting I don't know the future doom and gloom of this title because I did the opposite of what everybody told me to do? Mark: You know what? I like it. I remember doing this when I picked the Quiet Light Brokerage logo. I did 99 designs and I had everyone vote on different types and I hated what everybody chose. So I'm like well it's my business so I'm going to do my own thing. Joe: And you know it's a check, check, send something; I don't know, it must've been fall of last year and email out something about the Quiet Light logo and how it has stood the test of time so kudos to you. Yeah so I sent an e-mail out to a couple of dozen past clients that I sold their businesses and they're going to be part of the book. So part of the book is education and part inspiration; inspiration with them sharing some golden nuggets, wisdom, experience things that they wish they did differently. So I sent it out to them and then another say dozen of influencers that are in the space. People that we know well like Mike Jackness, Greg Mercer, Andrew Youderian, Ezra Firestone, things of that nature; people of that nature. And I think out of roughly 25 people Jason Yellowitz is the only one who said he liked Exitpreneur. Everyone else said Incredible Exits, Joe, it just rings, it rings. And there's been something about the term Exitpreneur that has stuck with me during the interview process and the more I said it out loud the more Brennan and I, and again she's my scribe, the more it just felt natural. Because that's what people are becoming when they sell their business, they're exitpreneurs. The difference between an entrepreneur and an exitpreneur is an entrepreneur is somebody that runs their own business but an exitpreneur is somebody that runs their own business and they have the knowledge and a plan. And I want to give them that knowledge in order to devise a plan and become one of those people that generate most of their wealth from an exit. So fingers crossed on that. Can I do a shameless plug right now for the Quiet Light Podcast where I think we're about 25 minutes in and just a little bit of a shameless plug? I have to tell you… Mark: I felt like this whole thing was a shameless plug for your upcoming book. Joe: I know but I don't even; I haven't even put up a website yet. There's no Facebook group. Really what it is, is a plug for education because part; in truth, I've said the same thing 8,000 times over and over. Maybe I'm just tired of saying it so I'm… Mark: With that Joe when I was on this trip recently I was in the airport and thinking about Mission, Vision, Values for Quiet Light Brokerage and I don't have the vision statement out yet but this component of education, if it's not part of our main vision it's definitely one of our core values and really something that I've built up. I was speaking to somebody just this morning before we recorded this about one of the goals or one of the mission; I'm sorry one of the core values of Quiet Light is to give entrepreneurs the right education and the right set of tools to be able to make good informed decisions. Because when I sold my business I didn't feel like I had that. I felt like I was misled. I felt like I was put in a position where somebody wanted to get me in an exclusive contract, promised me big bucks, and then when I went to go sell I was completely unprepared. I didn't know what was happening and so when I started Quiet Light the goal has been from day one not to tell anyone to sell but to give them the tools so that they know what their business is worth today, what it could be worth in the future, what's driving its value so that you can just make a good decision. That's your decision. So the education piece and I joke about this being a shameless plug; the reason that I'm excited about this, and I genuinely am excited that you're writing this book is because that education piece needs to be out there. And I love the idea; more than the idea, love the opportunity that we have to educate entrepreneurs of what's available to them if they transition from an entrepreneur to exitpreneur, understanding that, the bulk of the wealth that you build in your lifetime for most entrepreneurs will be at that exit. That might be 2 years from now, that might be 20 years from now, either case it's fine but having that plan to maximize that value and keeping the process smooth is important. Sorry, I totally cut you off of that but I want to emphasize that the education piece is really what I'm super excited about. Joe: Now we were going to do 2 parts of this podcast, a little bit on the book and a little bit about the philosophy behind Quiet Light's foundation and how you built the company and the entrepreneurial approach. So let's do a; I think we should do an entire podcast on this business and how it's built with entrepreneurs helping entrepreneurs just to educate people more about who we are, what we do, and why we do it because I think it's necessary and you've done an incredible job with the model. But in terms of the education, I got a voicemail yesterday and this is the type of thing I want everybody out there that thinks they don't have time to do it and they're just keeping the wheels on the bus so to speak, take the time to make time for planning your exit using the educational tools that we provide whether it's this podcast or articles or Walker's book on my eventual book or having a conversation because that's an education tool. Have a conversation with an adviser at Quiet Light. Really do it. But I got a voicemail from somebody who I sold businesses for, very, very well off financially, runs a family office now, bought a business from Walker for around 8 million dollars in 2019. And he heard the podcast on product innovation, product development with Zack at Gembah. And he just left a voicemail yesterday saying hey man I just want to let you know on the way back home from Austin I got a chance to meet with Zack and we're going to go ahead and do some product innovation, product expansion, adding a number of new SKUs and accessories to the brand. I really appreciate it. I don't know if enough people tell you that we actually use the tools that you share so thank you. It's great to hear that. So thank you sir; I'm not going to say your first name, for reaching out and letting us know. For the rest of us this is the shameless plug part and I've said this, I said this at Blue Ribbon Mastermind and I said it in eCommerceFuel, Mark you and I have done now I think it was 114; I checked this morning, podcasts. So that's how many are up on iTunes. We've got a total of 31 reviews. They're all huge close to 5-star reviews. Thank you, everyone, who has given us reviews. I wasn't aware that we had any at all because we hardly ever plug it. And so I was at Blue Ribbon Mastermind talking to David Wood who will be a guest on the podcast in a few weeks. He's a personal coach and a good friend of Ezra's and he said something about he was on 70 podcasts last year and he chose which ones to go on based upon the number of reviews. So I checked ours. We have 31; pleasantly surprised. I checked the EcomCrew, Mike Jackness and he's got 81. So I stood on stage at Blue Ribbon Mastermind and I said everybody come on now Mike's not here, I want one more reviews than Mike has. He's been doing; I think he's done 3 times as many podcasts as us so we're doing okay. But please if you enjoy the podcast, if you like the podcast take a minute and go to iTunes or Stitcher or wherever you're listening and pop in a review. We greatly appreciate it and share the information and wealth with all the others that need it. Mark: Yeah. There's a video out there and I don't know if we're going to be posting it on our YouTube channel but there's a video out there of you making this plug at Blue Ribbon Mastermind and Ezra is standing there with you and he's thinking this is what you're using the stage time for? Like you have the opportunity to talk about what Quiet Light does and all you're doing is trying to beat Mike Jackness and like absolutely I'm trying to beat Mike Jackness that's it. Joe: We won't be sharing that video. That's not ours to share but I shared it with the team and had a good laugh at myself because of it so no doubt about it. Mike's a great guy. Ezra is a great guy. We don't mention people that we don't like obviously so if we've never mentioned you oh boy that's a long list; oh no, I can't say that. Let's just say thanks; final thanks, Mike Nuñez. Thank you, Mike. Mark: Yeah, Mike Nuñez, absolutely. I think that's a great way to end up this episode here. Let's do one in the future about the building of Quiet Light Brokerage and I'd also love to get feedback from people that have listened this far through this episode and are listening right now. Are there topics that you'd like to hear us talk about outside of bringing guests in? And we can bring on people within Quiet Light Brokerage, bring in Walker on the podcast again or Chuck or Brad or any of the many entrepreneurs that are working with Quiet Light Brokerage. Anything you want us to talk about specifically when it comes to buying or selling? We'd love to know, we want to produce content that you guys wanted to hear so feel free to hit me up Mark@QuietLightBrokerage or Inquiries@QuietLightBrokerage as well. Joe: Awesome. Thanks, everyone. Links and Resources: Quiet Light Brokerage

Greg Mercer Founder and CEO of Jungle Scout, he once was a civil engineer who decided to create his own business on Amazon and succeeded. He then went on to try and make the process easier helping thousands if not millions of people do the same. In this episode you will learn: The top mistakes people make when selling on Amazon How you can use Jungle Scout to build your business beyond selling on Amazon Greg's story of going from engineer to full-time Amazon seller then creating his own business on top of it! Learn how you can win $50,000 in a contest for entrepreneurs Connect with Greg Check out Jungle Scout Check out Jump Send Apply to win $50,000 at 5MinutePitch.com

The more a seller expands his net, the more buyers he can catch. Often on the Amazon seller revenue lines we see the lack of traction on the international side of the game. How can you get your brand safely and productively into other Amazon Markets? The truth is that Amazon UK or any other country off the .com grid are potential revenue streams and expansion opportunities if approached in the right way. Today's guest walks us through that expansion process step by step so that business owners and buyers can envision the opportunities to be had. Kevin Sanderson is a multiple six figure seller with over three years of experience on Amazon. When he started out simply selling on Amazon he had one item and very quickly turned that into about 80 skus. He learned that by expanding into the international marketplace he could target products that he could plug into that market successfully. He has a passion for helping others successfully sell on Amazon's International Marketplaces via his website and podcast and is here to tell you how you can succeed beyond dot com. Episode Highlights: Which products are best for which country and where to start in the sell. Reasons Kevin recommends starting in Canada to get your feet wet. Where to go next and how to get over the translation hurdle overseas. Why Germany stands out in the arena. The recommended steps and estimated time-frame for the expansion process. What Amazon offers by way of help. Differences in taxation in the international marketplaces. How to approach the customer service aspect in those markets. Services that Kevin offers for someone looking to expand internationally. The importance of attending ECommerce events for opening doors and connecting. Transcription: Mark: Joe welcome back from your vacation, you've been gone for a few weeks and Quiet Light Brokerage absolutely nothing happened because you aren't here. Joe: Did you missed me at all? I think I had an email reminder, a notification in there that said if you really need me find me on Whatsapp and no one needed me at all which is very humbling. The reality is that we think we're really important cogs of the wheel and if there's enough cogs you're not so nobody missed you at all. Mark: Well the truth is actually people would email you and then they would get my email and then I was home that they don't want to work with you they actually want to work with me so I've just been picking off all your potential clients. Joe: I love it, no, take all those 10 million dollar listings. Thanks, I appreciate that. Mark: Absolutely I appreciate it too, very much, and so does my wife. Anyways this week I want to talk about something that we've seen a lot of with Amazon Sellers. We look at these P&Ls and oftentimes what you see are these revenue lines on the P&Ls where it's your typical Amazon sales coming through and then you see this Amazon UK or Amazon Europe or something like that and you see some revenue kind of pop and then trail off after a while. And when you talk to the client or the seller about this the backstory is always the same. I thought about expanding to Europe and UK but I didn't really gain traction there and it was just a lot more work than I really anticipated so we've decided not to really do that. The fact is though Amazon UK, Amazon Europe, Amazon Canada, and some of these other countries are really, really good expansion opportunities but you have to go about it the right way and that's not always as straight forward as putting the product up and launching that store. You talked to somebody who we guess went over exactly in that process how do you actually expand into in other markets on Amazon. Joe: Yeah it's Kevin Sanderson from Maximizing Ecommerce. He's affiliated or associated with Scott Voelker who we enjoy from the Amazing Seller and Brand Accelerator Live. And Kevin talks about just that. Okay if you're going to expand start here then go there and then go there so that you're getting your feet wet and doing it in a way where you're learning without getting so frustrated you just throw your hands up and walk away which as he said I see too often. Interestingly enough yesterday I'm doing a valuation call and exactly what you talked about revenue line for Amazon.com and Amazon Europe overseas and there were 3 or 4 months of revenue starting to climb, climb, climb, and then nothing because that particular individual just got frustrated. She didn't think she was going to get a bang for a buck there because it was so complicated and confusing for her. But the reality is she took on too much all at once. Kevin's approach is more methodical and I like it. It's simple. It's clean. It's logical. It's not going to be earth-shattering for anybody listening. But what it is going to do is going to give them reinforcement to what they probably already know and what they should do and hopefully will do as well. Mark: Yeah fantastic topic we do have a shout out to give to somebody who guessed the right intro to one of our podcast and you got that email, Joe. Joe: I did it's from Westin Woodelf, I've got a cold after this vacation, Westin Woodelf, he sent me an email actually while I was on vacation. It is one of the very few emails that I checked. He guessed The Founder which is the story of McDonald's the movie clip. So shout out to you Westin and thanks for listening. I appreciate all the kind words and I assure you we will get more people that bought e-commerce businesses or online businesses from us and we'll get them back on the podcast 6, 12 months after that something that he said he enjoys listening to Mark and wants to hear more of. Mark: Yeah and you know I went to a meetup; a shout out to the people that I met up with for the Rhodium Minneapolis Red Calibers meet up just a couple of weeks ago. I got some good feedback on the podcast there as well you know the point here being not to say guys you have to praise us because we need it for our egos more what do you want to hear. And I got some really good feedback on that. If you guys have stuff that you want to hear or a style of podcast that really stands out to you, let us know, send us an email. We do insist that we want to create content that's useful for you and helpful. And again keep guessing those movie titles that should be fun. The Founder is a great movie as well highly recommended for anyone that loves entrepreneurship. Joe: And we actually respond to emails. Its inquiries@quietlightbrokerage.com Mark and I get those personally. We also have our own personal email addresses which are really complicated joe@quietlightbrokerage.com or mark@quietlightbrokerage.com and Mark as a K, not a C. Mark: I spell it the right way. Joe: You do spell it the right way, sorry everybody else. Alright, let's get to this Kevin Sanderson, Maximizing Ecommerce, how to get your brand safely and productively in other Amazon markets. Joe: Hey folks Joe Valley here from Quiet Light Brokerage and today we've got Kevin Sanderson from Maximizing Ecommerce on the podcast. Kevin, how are you today? Kevin: I'm doing excellent. Thanks for having me. Joe: Where in the world are you? Kevin: I am in south-ish Florida, about 35 minutes north of West Palm Beach. Joe: Alright so we're recording at the end of July so you're definitely inside the house as always, right? Kevin: Oh yes, it's nice and humid. Joe: So as I said in the pre-call here that we don't do fancy intros so why don't you tell the audience a little bit about yourself and what your background is. Kevin: Sure. So I've been an e-commerce seller for about 4 years. I remember when I got into the whole thing I just happened to be looking at my phone podcasts and this podcast called the Amazing Seller podcast came up. I was like this sounds interesting so I listened to it. I was like this sounds like something I want to go towards and I went out to Walgreens and they were closing out the summer specials of like whatever they're going to close out to make room for back to school and I bought a bunch of those blue cooler thingy's you'd use in your cooler to keep your cans cooled in the freezer. Joe: Okay. Kevin: And I remember sending some of them off to Amazon with a few other things. And I got an e-mail that my stock had been checked in and I was playing with the app like most people do once you start doing this for a while. It keeps saying this 0 sales, 0 dollars, all this and then all of a sudden I refresh it and there's a 1. I was like hey someone bought it. It was like the day it got checked in. I was prepared like mentally that it might take weeks or whatever but this just like rush of adrenaline came over me. And I went running into the living room and my wife and was like you have to see this and I almost like threw the phone at her. I was so excited. But at first, she thought it was insane just kind of like where is my husband who is this person but then she realized I was just excited about it and then she kind of got it. And so from then on, I've been hooked on the whole e-commerce game. Joe: So it's that easy just go to Walmart, Walgreens, buy some stocked out items and put it on Amazon and you're in business. Everybody succeeds that way, right? Kevin: Yes I came to learn there's more steps in the process for that. It was like one of the things I learned very early on in my resale arbitrage career which is short-lived was that I didn't like having to keep finding stuff and bending it in. So at least what it did was it clicked the switch in my head that like okay this is possible. It's not just I'm hearing someone talking about it. I actually saw like the 0 go to a 1 and it became real to me. Like okay now let's go after building my own brand. And so the fall was coming up and at the time I was a high school football official and I decided to take a year's worth of earnings and put that off to the side to go towards my 1st product. And so from let's say February of the following year which would have been 2016 I put up my own branded products and then I kept reinvesting into it. And then back in December of 2018, I left my job and it was like I'm going to do all this full time. And I now have about 80 products that I sell. 80 different SKUs as well as…I sell mostly on Amazon but still try to diversify as much as possible. One of the things that's been very successful for me is selling internationally; so I sell in Canada, the 5 European marketplaces, Japan, and I'm about to launch in Australia and Mexico. Joe: Okay and that's what we're going to dig into today folks is how to expand beyond Amazon.com into these other marketplaces. You know I have multiple valuation calls a week talking to people that are looking to exit someday and just yesterday I talked to somebody that we have…she's a friend of Scott Voelker from The Amazing Seller who you're friends with as well. And she tried to expand to Europe and found that it was just too complex and complicated. So it's funny one of the growth areas that savvy; not savvy, that's the wrong word because this person is actually very savvy. One of the growth areas that people with a kind of international experience see is international. They'll look at an Amazon business it's US only and they can see where it may plug into one of the European markets or all of them. Whereas others they try it and they fail because it's just at a level of detail that is not good for them and their business and they stick to one; focus on the US. You set up a business for that where you're helping people expand beyond the US. So talk to me about A. which country because I have a couple in mind I want to see which countries are the best or if it's not that simple that different products are better for different countries. Kevin: Well there's a little bit of different products are the best for different countries. But one simple thing people can do is if their product is selling in the US and they just look up the keyword of how someone might find their product, so if they are selling garlic presses as our friend Scott would use or fishing lures they could look up garlic presses or fishing lures on Amazon.ca or Amazon.co.uk which are the Canadian and UK versions of Amazon and just go to Jungle scout and Jungle Scout will give you an idea. Now don't get caught up in the numbers but what I would say is if you are making sales in the US and similar products to yours are making some sales internationally in those international marketplaces it's at least worth evaluating. You should at least try. Now to your point, there are some hoops you have to jump through. One of the things I recommend to people if you're going to start off with go into Canada because logistically I personally find it easier. They have what's called GST, HST which is their goods and services tax, harmonized sales tax, it's all kind of the same thing but for the most part most people are just going to register with the federal government there and it works very similar to how sales tax work in the US except it's simpler for most people. And in most cases, they're going to have to file for that sales tax once per year. Joe: So do you do that just for the exercise of learning how to go international because it's easy because it is Canada, are you going to get your bang for your buck there, right? The population is 10% of the US so you can expect 10% of your US revenue in terms of Amazon. How do you; is it really worth it? And I think I know the answer. I think I know what you're going to say but I want to hear you say it. Is it really worth it in terms of dollars or is it a combination of dollars and revenue and the exercise of going international and getting comfortable with it? Kevin: I would say all of the above. So the way I look at it is you have a net and as widen that net in the sea of Amazon you're going to catch more fish. And some of those fish are exclusive to; and by fish I mean customers, some of those are exclusive to Canada or they're exclusive to the UK. And as you catch more of those fish you're going to get more sales. So the way I like to look at it is if you said I'm just going to go into all the international marketplaces if you try to do it all at once it's going to be too much. Canada is relatively simple. I think it's a good place to get your feet. So what I did was I went to Canada and then I went to the UK that which is their sales tax is a little more complex and there's more kind of like landmines you could go hit on that you don't want to. So it's best to start off with Canada going to the UK. And then you can go into other parts of Europe and use UK as a base of operations. And the nice thing is if you go into the other marketplaces in Europe you'll most likely have to translate your listings but at least if you're starting off in the UK and Canada you're talking about 2 English speaking countries. So that also lowers some of the barriers. Joe: Okay, so you're saying a little bit of everything going into Canada so I think it's a great idea that people start there. And if all you do; if you're doing $100,000 in discretionary earnings or profit and you expand to Canada and all it does is add $10,000 it's not hard. Kevin will talk about a little bit in terms of how to do it and can help people do it but that additional $10,000 in discretionary earnings if your business is worth a 3 time multiple you just added $30,000 a month to the overall value of your business if you decide to exit someday. But I like that baby-stepping it doing one country at a time starting with Canada and then another English speaking country being the UK. As far as VAT it is complicated. We've done podcasts on it with Avask accounting; the folks over there. Kevin: That's what I use. Joe: Great. Folks use them as well. I know Melanie they refer people back and forth to us. Anytime we've got someone buying a brand that's selling in the UK we always connect people with them because they're good. And for folks, that's AvaskAccounting.co.uk A-V-A-S-K. In terms of the next country so you're going to go Canada then you're going to go UK where do you go next? Kevin: I would say most likely Germany. Germany outside of the UK is going to have some of the best sales in Europe. Now you're starting to get into a different language but there's translation services out there. Amazon has translation services but there are some asterisks that you might not actually be eligible for kind of strange. Joe: I don't think the automated translation services work all that well and here's why. I was just in France and Switzerland and used Google Translate. It kind of worked. I'm literally driving down the highway from I think at the airport to Paris and I'm in the car with an Uber driver and he's got Google Translate up on his phone. I've got it up on mine. I say something and it spits it out in French. We're having this weird conversation but it didn't quite fully translate it properly. So I couldn't imagine using a translation service, an automated translation service like that. What kind of experience do you have with that if you're going to translate something to German? Do you hire individual people that are native speakers or do you use a translation service? Kevin: So I've tried all kinds of different things. I've had Amazon help me with translations and theirs is essentially machine in most cases. Joe: I got it. Kevin: The ones I've seen it's machine translated and then a person checks it. Now the issue is who's checking the checker? So if you're English speaking and you're trying to check whether or not German is correct it's got to be a regular translator. I found a German translator that I've had good luck with and I had someone else check it. So if you find one let's say on Upwork or Fiverr or something and you have someone translate something for you, see if you can hire someone else to critique it. Or if you know someone who speaks German or Spanish or whatever language you want to translate have someone else verify it for you and then you know okay now I've got someone good. I've got; actually oddly enough in the office building, I work out of there's a translation company down the hall that actually they've worked with American Translator Association translators. They have contracts with all the court systems and they've done stuff for GE and Disney and a bunch of other companies. So I've found them to be pretty reputable too. But if you're not 100% sure always have someone else check it. Even if you're hiring let's say on Fiverr and you give like a paragraph of stuff, you can hire 3 or 4 people and have them check against each other. And whoever's getting the best load out of everyone else is probably the one to go with. Joe: Awesome. I think that's a great idea. There's been times I've looked at Amazon listings and I could tell it's been written by somebody that does not speak English as their native tongue and it's obvious and I lose confidence and I don't necessarily want to buy that product. And I imagine it's the same somebody is in Germany thinking it. As far as the countries go, I know that one product is not going to be perfect for all countries but from a brokering standpoint and what I've seen over the last several years is that Germany stands out amongst all of the European countries as the one that seems to bring people that are exiting that have the most sizable business, sizable revenue. Why do you think that is? Is there something about the German marketplace that makes it stronger and larger than the other marketplaces? Is it population? Is it because of the affluent nature of the individuals in that country or is it just pure happenstance? Kevin: I think it's a combination of several different things. So I think as; to take a step back as you go outside of the US and you have more hoops to jump through fewer people want to take those hoops. And then as you start getting into other marketplaces that aren't English now that's another hoop that you have to jump through of getting it translated. So fewer and fewer sellers I think are willing to do that from what I found and so you have less competition. So then combine with I think the population size and the people in Germany; I still do better in the UK than I do in Germany. It could just be my product but I've heard people say the opposite. So it just depends and you never know until you test it. Joe: Okay, Alright so 1st step go to Canada, give it a shot, 2nd UK, and then 3rd another country; Germany. What services are out there? How do you expand? What steps do you recommend someone take in order to go through this process of expanding? And like how much time would you give it? We've talked about 3 countries here so far, what kind of timeframe would you give that in terms of checking those off and moving and expanding into these countries? Kevin: Well if you're doing it alone what you would do is you would 1st register with whatever governmental agency you need to register with. So if it's Canada you go to the Canadian Revenue Agency and register for what's called non-resident importer status and also a GST, HST number. It's all basically the same number, it's just the programs that you're under. Joe: Can all that be done through your Amazon accounts when you want to expand to different countries? Because they're always asking you to expand to different countries, are they offering those services or connections? Kevin: So Amazon will often times help you. Here's my take on Amazon. If they're calling you, answer the phone. It's the way I look at it. See what they have to say. Now I don't want to disparage Amazon but what I've come to find is the people at Amazon they're always very well-intentioned but they're siloed. So no one fully understands the whole journey as a seller that you're going to go through like another seller. So I'm happy to help walk people through that. If people have other friends that are doing it check with your friends and get some advice as well. Just because there are a lot of pieces that even some services like let's say you know I know that there's freight forwarders that will help you get registered in Canada or another country but they may be not getting you into all the programs that you really should be in because they're looking at it from their standpoint of like okay to get stuff across the border you need this but maybe you also need something else that they didn't register you for because that's not necessarily their focus. And then Amazon, their focus is really in my experience the folks who are calling you saying hey sign up in wherever country they're just trying to get you into that country and then from there it's okay go for it. Joe: Okay. First, do the research on that country and make sure that your products are selling or something similar is selling and you've got buyers there. Okay, and how are you dealing with the taxes and registrations? Can you cover that a little bit? We had Avask on the podcast talking about that. Can you talk briefly about the differences on how taxes work on products in the US versus over in Europe? Kevin: Okay. Well, I think the simplest way to look at it is you have 2 buckets of taxes. You have sales tax and you have income tax. So income tax you're still most likely as long as you're using your US-based entity you're going to still owe Uncle Sam assuming someone's from the US, but you're still going to owe Uncle Sam for income taxes or whatever country you live in. So then in that country, there's going to be some sort of tax on the sale; so whether it's a GST, and the VAT; whatever. Joe: What does GST stand for? Kevin: Oh sorry goods and services tax which is the sales tax of Canada. So the nice thing about Canada is in most cases and a disclaimer here is I'm not a tax preparer so please make sure that you check with an appropriate tax professional about your own situation. But what I found is for most people and in talking to people that do this in the tax world is that you're most likely going to in Canada register for the goods and services tax and the harmonized sales tax. It's all just the same thing. Basically, federal tax and you file once per year. It gets added onto the sale just like here in the US. So if they live in a province where let's just say it's 8% and it's $20 then now 1.60 is added on and then you'll remit and file and then you actually in Canada have a few ways that you can save money on what you're giving to the government because if you pay GST at the border or some other way that you're paying you can get credits back. And then it works kind of the same way with credits back in Europe. Now Europe is where it starts getting a little bit more complicated. So the simplest way to look at Europe is where is the inventory getting imported into and where is it being housed. So if it comes across a border you have the requirement to file for VAT or to register and file for VAT in that country. If it's being housed in that country you're required to register and file for that country. So I think the simplest way to do it in Europe is to go into the UK and then keep your inventory in just the UK and they'll allow you to do what's called the European fulfillment network and have your products shipped to the other 4 countries from the UK. Now a lot of times what some people might steer you towards is what's called the pan-European program. It's a little bit of savings but I don't think it's really worth it because you save about a Euro per fulfillment fee and so you think oh wow that's going to add up over time. So the going rate is probably about 7,200 euros per year to be tax compliant, to have somebody do all the tax filings for you and then you end up with like Amazon will put some of your stock in Poland and the Czech Republic those aren't even countries where they have market places but they just store them there. So again once it's stored in a country now you have a VAT requirement and you might have to file; they're filing monthly for you and you have to pay. So you might have to pay the equivalent of like $10or $8 some months to the Polish government and it's just; it's almost like a little nap on your side and it's just like why am I having to do this. Joe: Right. Kevin: So it's expensive and what I came to learn is well I would say the best thing for most people is in Europe you want to sign up for what's called the flat rate scheme. Now when we think of taxes and scheme we think about handcuffs and going to jail. But in Europe scheme just means calculation method. So in most cases, someone who's listening to this is most likely going to be an online retailer and basically, the way it works is if let's say they sell a product in let's say the UK for 12 pounds. The price is actually 10 pounds and 2 pounds of VAT is included in that because the thing that's different about Europe is the price includes the VAT. So just to walk through that math there so you would owe 2 pounds for that sale to the government minus whatever you paid in at the border and whatever other VAT credits you had. Now if you're on the flat rate scheme you don't have to keep all your receipts for everything else. You just file 7½ % so that; just to make the math simple there using that 12 pound product you really just, it's 10 pounds is what you're selling it for so you would owe 7.5% of that which would be 75 pence which is like their pennies over there instead of having to figure out all that other nonsense of like credits and all that. What I found and I could be completely wrong on this is my accountants, they told me, there's not a flat rate scheme currently in the other countries. So if their VAT is 22 or 23% you owe that full 22, 23% as opposed to; because basically, the way it works is instead of like in the US tax is based on, sales tax is based on where the customer lives, in Europe it's where is it being dispatched from; so where they're shipping it from. So if everything is being shipped from the UK you pay the equivalent VAT to the UK. Joe: So that's a pretty substantial saving. You're saving if you're doing penny you're saving a dollar or a euro but the percentages that you're talking about could be pretty substantial in terms of saving if you're shipping off from the UK. Kevin: Yes. Joe: Plus it sounds like your life's going to be a little simpler too. Kevin: Yes. Joe: And I think that's why a lot of people don't expand or expand to the UK and then pull back because it is a little complicated if you do too much too fast. So I like your simple approach here in terms of the flat rate scheme and sticking to the UK. What are you finding in terms of customer service and things of this nature? How do you handle that aspect of it when you're dealing with the European market place if you're in an English speaking native? Kevin: A great question, so there are services out there that will do customer service for you. I've had translators make templates for me because there's a variety of issues that may come up if you've been doing this a while you kind of know what questions people are going to ask you. But also you can do and this is not necessarily something you have to worry too much about because at the end of the day Amazon requires that there's customer service for that customer in the native language. If they're fulfilling it they look at it pretty much as they're handling the customer service. So you will get some emails from time to time that you have to respond to within 24 hours just like you do in the US. And so I sometimes will take the message put it in Google Translate see what it is in English and then I flip it around. So if I'm going back from English to let's say Italian, I then write my response copy and paste the Italian or whatever language I'm using, send it to the customer and I've not really had anyone write back and say I can't believe you just said that to me. Joe: Alright, so it does work in many cases. I did like it. It was an in-depth long conversation about soccer and kids and family with an Uber driver in France where it doesn't work. But I'm sure that in customer service it does work fairly well. Kevin: Yeah like my product didn't arrive, okay we'll send you a new one, usually that that type of thing works pretty well and you can figure out and they can figure out what you mean. Joe: Pretty simple. So, Kevin, you've gone from living in the corporate world to being an entrepreneur. Now you've got 80 different SKUs and you're also; you've got the Maximizing Ecommerce podcast, you are helping other people expand internationally as well. Are you doing that through Maximizing Ecommerce? How does anybody listening that maybe just bought a business and wants to expand internationally is it a service that you offer to help people go beyond the US? Kevin: Yes. So what they could do is if they wanted to go beyond the US actually for your listeners I'd be willing to do a free 30-minute strategy session; no obligation. They could just go to MaximizingEcommerce.com/quiet and it will take them to a page where they can schedule something with me. Just looking for people of course that have an existing business, if they're looking to get started I'll give them a free checklist on how to get their 1st product kind of like how I did. Joe: We'll put that in the show notes as well. Okay. Kevin: Yes and then also if they wanted to hear more live you and I will be hanging out together in September in Fort Worth at Brand Accelerator Live and I will be speaking about selling internationally and then Quiet Light will be there as a sponsor. And then you, I will plug you as well. You will be on stage speaking about how to maximize your sale if you're looking to sell your business one day. Joe: Yeah for folks listening that don't know some of the names we've talked about, Scott Voelker is an entrepreneur, an influencer, a speaker, a motivator, he's got the podcast the Amazing Seller. Scott's local to me sort of in South Carolina. He's got a place up here North Carolina. And Kevin's working with him on Brand Accelerator Live which is Scott's 1st big event. He's bringing in the best people in the marketplace; Greg Mercer from Jungle Scout, Mike Jackness from eComCrew and a whole lot of other folks. And I'm sort of in a very, very low tier of those folks. Greg and Mike and the other folks like that are very, very well known. Kevin: We're really excited that you're going to be there. Joe: Well thank you. But it's a place where I've heard in terms of the Amazing Seller podcast and what you're doing with Scott it's a place where I've talked to so many people who get such value to grow; and this is the thing, grow their Amazon business but take it beyond Amazon as well and learn about how to market off of Amazon and Shopify and e-mail marketing and Facebook or things of that nature and in the affiliate world and blog world and all that stuff. So I think Scott's done an amazing job with that. I love that you're working with him on this 1st and then we're excited to be there. Anybody that hasn't looked it up yet it's Brand Accelerator Live, is that right? Kevin: Yeah Brand Accelerator Live. They can go to BrandAcceleratorLive.com and if someone is listening to this and is saying well I've never been to a live event before whether it's Brand Accelerator Live or something else if they're listening to this in the future go to something. You never know what's going to come out of it. Joe: I'm going to interrupt and say yes that's absolutely true. You know when I 1st started doing what I do here in Quiet Light I had to go to an event and I think the 1st one I went to was in New Orleans. I can't even remember it but it was a big event and I hated it. Because I didn't like; I'm a bit of an introvert. Doing this right now, talking, podcasts, it's great. It's easy. I'm a bit of an introvert but I was at an event I forget exactly where it was and I heard the name Mike Jackness and I said to myself I'm going to find Mike. And I went to be pre-party and I saw Mike sitting there on a couch. I sat down beside and said hello and now Mike and I are really good friends. I sold his business. We've done podcasts together. We've got a lot of relationships in terms of people we know together. And I think he's made an impact on my life and my business and I've hopefully made the same on his. And when you see people; you go to an event like this and you see people standing around in a circle talking to each other and you don't know who they are, your instant thought is oh they all know each other I don't want to step in there that's really awkward. The reality is that they don't know each other. They're just getting to know each other. And I've been in a situation where literally I'm standing around like that somebody walks up and just sort of shoulders their way and starts to nod their head up and down and says hello and we had all just met each other and he came in and met us as well. So it's a hard thing to do but I think in this e-commerce world, listening to podcasts like this is invaluable but the most important thing you can do is get out there and meet people face to face and shake their hand. And then you can connect with them directly about what they're doing in their business and what you're trying to do with yours; and in this case with you taking Amazon businesses beyond the US and into the other marketplaces in a strategic process and how to do that so that you're going to have a higher success rate. So anybody listening get out there and go to a Mastermind event, whatever it might be, Brand Accelerator Live is not going to be a large one; it's down in Fort Worth in September; what are the dates on it? Kevin: September 18th through 20th and then we also have a Mastermind for high-level sellers on the 21st and we still have a couple of slots available for those mastermind folks. But yeah I definitely recommend that you go to something. So to your point like sometimes you will have that feeling like oh gosh it's going to be hard connecting with people, I remember the 1st e-commerce event I went to and I walked into the opening reception and I go to the bar and kind of have that feeling like okay there's safety at the bar, the bartender is giving me the drink. Joe: Unless you're in Mexico or the Dominican Republic but yeah, okay. Kevin: Right exactly. So I turned around and I'm like okay not to go or I do have to like talk to someone. So there was this woman standing there and it was like hi I'm Kevin and then we just started talking and you know I still keep in contact with her to this day. And I started talking to some other people. And so just a random story here is that at this live event I got to know Scott Voelker and met him in another live event because there's that power in connection where you're meeting people live as opposed to even on the phone or messaging and Facebook groups or whatever case is and he was talking about how you wanted to do more to help people in the intermediate to advanced stage. And I like to think of the world as kind of like a puzzle with pieces that all have to come together that's why I do this international thing and then things to work in hotels and conventions. So I told them I think you should do a live event and I can help you with it because I had that experience. And I was thinking like he's going to say oh no [inaudible[00:37:19.2] whatever thank you graciously because he's a nice guy. But he actually said yes tell me more how would we do this. And so this has become an opportunity that's opened up doors for me because I talked to Scott. And I know all kinds of people, maybe it's not Scott Voelker that they're connected with someone who opened up some door connected them to a supplier, they found out some like I never knew about that service or that whatever and it opened up their mind to something else because they were having a conversation over drinks, breaking bread, or just talking or someone in between sessions at a live event because e-commerce sellers for the most part especially the ones that are doing it full time if they're at their house or whatever and they're just in front of a keyboard all day they want to connect with other people. Joe: Yeah. Kevin: Or if they're doing it as a; they have a full time job they are like I don't know anyone else that does this and so all of a sudden he's like surrounded by people that all do the same thing and most e-commerce sellers are not surrounded all day by other e-commerce sellers so it's like a treat being in the same room. Joe: And you'll be amazed when you connect with folks like that how you figure out after a time that there's a half a dozen people in my surrounding area and then you can have a mini sort of mastermind group where you just get together for drinks once a month or something like that. So I think really important number one thank you for your time and helping people figure out how to expand beyond Amazon.com because it is going to bring more value for their bank account and an eventual sale as well. It's going to bring more value. But for those folks that haven't done it get to a live event, meet people face to face, it will make a difference in your business and in your life in my opinion and experience. It's hard to do. I tell you it is hard to do. It's what I do now that I've got this drink in my hand? You turn around and you say hello to someone and just take your hand out. Kevin: Exactly. Joe: And you end up being amazed with value you didn't get in that situation. Again MaximizingEcommerce.com, BrandAcceleratorLive.com, Kevin you're a good man. I appreciate your time and I look forward to seeing you in September. Kevin: I'm excited for it. Thanks for having me. Links and Resources: Kevin's Website Kevin's Podcast Listener Promo from Kevin Brand Accelerator Live 2019

It's a jungle out there. Today we invite you to reflect on the state of the internet world we live in as entrepreneurs and the impact e-commerce can have on hundreds of thousands of people. One of the most interesting trends we are seeing in the arena is the service companies popping up to support the thousands of Amazon merchants out there. Today's guest, who quickly turned his back on a career in engineering in his twenties, started dabbling in Amazon sales until he came up with the idea for Jungle Scout just before taking off on a three-year world tour. He talks to us about how he spent those years living the true entrepreneur experience while actually building his now 100 person company. Jungle Scout searches, captures, analyzes and refines billions of data points from Amazon to deliver the most accurate data in the industry. His 200,000 plus customers were all clearly in need of his merchant scaling tools. Jungle Scout also offers numerous free educational resources to give young entrepreneurs everything they need to succeed. Episode Highlights: How Greg convinced his wife to give everything up to travel the world. The hesitation, the results, and the payoff of that path. The employee structure of Jungle Scout. The company's original design and what it has evolved to today. Stories that stand out as models of success for Jungle Scout. The Five Minute Pitch – what it is and how it's helping entrepreneurs succeed. How the Jungle Scout scholarship program is motivating young entrepreneurs. What's coming up for Jungle Scout. The company's new initiatives for bringing ease into scouting suppliers and merchandise. How his products have created friction with people in the business but also brought them in as clients. Transcription: Mark: Alright allow me to relax philosophically here for just a minute and I invite you to reflect on just how impactful our current era is with the Internet. Back at Traffic & Conversion in February, I actually hear Richard Branson talk about what they would do to get attention and PR; crazy stunts, parachuting into places and doing these incredible things just to be able to impact large volumes of people. Well as online entrepreneurs we have that at our fingertips and can do that often from our bedrooms just by putting up a good marketing campaign online. But we have the ability to impact thousands of lives and have this network effect as well of these thousands of lives impacting other people's lives. And I looked at where we're at with the Internet today and I think one of the most influential areas are all the service companies that are popping up and SaaS companies popping up to service the Amazon merchants that are out there. And I'd say by far one of the leaders of the pack is Jungle Scout. They—most of everybody that is in the Amazon world, you know who Jungle Scout is. They're kind of ubiquitous with this idea of product research. Joe, you got to talk to Jungle Scout in this week's podcast. Joe: Yeah. Greg Mercer founded Jungle Scout just a few years ago; 4 ½, 5 years ago, an interesting story. Look we talked all about how he came up with a concept, even where he met his wife Lisa, how we started the business, travelled with his wife Lisa for 3 years overseas while growing Jungle Scout. He has only settled back in Austin for the last year and a half, and the size of the company. And then really it was about his entrepreneurial journey. And then we touched on some of the key features in Jungle Scout and some of the other things that Greg has done with his good fortune like scholarships that you can find on the Jungle Scout website and in the show notes here. You know being entrepreneurs and having an easier time impacting people one on one or directly is something that we know here at Quiet Light because we're fortunate enough to be in a situation where we do work one on one with most people. And we know what it means when they sell their business or buy a business and get to stay home and see their kids more. We talked about that a little bit with Greg and like most entrepreneurs he started Jungle Scout to make money. But now that he makes great money that relieves the stress, right? We all want to have money in our bank account to relieve the financial stress but the big thing that fills his cup is the impact that he's having on individual lives. And he gets to hear about that impact when he goes out to conferences and they have a booth like out at Prosper and people come up to him and say listen this is my story, this is how Jungle Scout changed my life. And Greg says quite honestly look it wasn't Jungle Scout; it was you, it was your effort, it was your risk, your reward. Jungle Scout was just a tool that you used. So he's very humble about that but a great guy. Just a good human and I think that there are 2 or 3 things that come out of this podcast. First and foremost you get to hear a great entrepreneur story. He didn't go to school for business yet here he is running a business with 100 the least. What it's like to travel all over the world with your wife? It's right for some people, it's wrong for others. And then just the good things that he's doing with Jungle Scout Scholars and then all the features that Jungle Scout has, and the scariest one. And folks you've got to listen all the way through because we talk more about it at the very end. This is not a pitch for Jungle Scout. It's more of a story of entrepreneurial success. But you can literally find—can I give this away Mark? Can we give it out, too much information; what do you think? Mark: Oh no it's a great tease so get to the end. Joe: You can find your favorite product on Amazon and then use the Jungle Scout tool to find out who the manufacturer is in China. It is scary. But like Greg said it doesn't mean you're going to be successful. We know that all great ideas don't achieve success. There's lots of motes around these great listings on Amazon so it's no guarantee of success even though you find them in [inaudible 00:05:10.9]. But, great podcast, great guy, looking for to get to know him over the years as well. Mark: So he's down in Austin, right? Joe: Yes he is. Mark: Is he going to come to our meet-up coming up at the end of May? Joe: Yes he is. Mark: And when and where is that meet-up? For anyone in the Austin area or who has always wanted to go to Austin area, this might be an awesome opportunity to meet Joe. I probably won't be there. Amanda will be there as well and some really, really good people are showing up to this as well. Joe: Yeah everybody that we've worked with over the years that's down in Austin are getting an invite and hopefully [inaudible 00:05:44.1] groups is going to go. Actually, one person replied today and said thanks for inviting all my friends. It's like you're throwing a party for my friends. I appreciate it. It was pretty funny. And that was RJ at 101. It's going to be May 29th at Oasis at Lake Travis from 6 to 9 pm and it's just drinks nor dares and coming out with friends. Mark: Awesome, and we're going to have a page up on the Quiet Light Brokerage website. We're going to make sure it's included in the e-mails that get sent out. And also on the show notes for this podcast so that you can RSVP if you do want to attend. We would love to see, we'd love to host it for the night; bring a friend, bring lots of friends. It should be a few hours of just really good networking and getting to know some really key players in the space. So please do show up. But now let's get to the good stuff [inaudible 00:06:27.7] Joe: Let's do it. Joe: Hey folks it's Joe here at Quiet Light Brokerage and today we've got another great guest on the Quiet Light Podcast. His name is Greg Mercer. Greg, how are you doing today? Greg: Joe I'm doing fantastic. Thank you very much for having me on and it's going to be fun to talk to you. Joe: Founder of Jungle Scout and many other things; a very impressive guy at a very young age. I just looked at your LinkedIn profile, listened to a couple of things on YouTube, and I saw your wife talking about you as well which was all positive by the way. Greg: Oh, that's good to hear. Joe: Well you know the drill, we don't have a whole lot of fancy introductions. So for those that don't know you and don't know the Jungle Scouts can you give a little bit of background on yourself and the business itself? Greg: I'd be happy to. So it's probably most relevant to rewind back to my college days real quick. I went to school to be a civil engineer and graduated. I got a job working as a civil engineer and I just didn't like it at all. I want to become an entrepreneur so I tried a number of different things. But the 1st thing I had a little bit of success with was selling physical products on Amazon. And that's ultimately what led me to quit my job. I was able to kind of replace my income by doing that. My wife and I actually at that point sold all our belongings and started traveling around the world and living out at Air B&B's and running our business from there. And one thing led to another and I—the biggest problem that I had with scaling my Amazon business was finding new products to sell. So I had a number of products up, some of them are doing really well, some weren't doing really well. I didn't really know why some were doing well and some weren't. And what it came down to was the amount of demand there was on Amazon for these products. So being kind of an engineer by background and a very data driven person, I was able to create some algorithms to estimate how well all products on Amazon sell. And that was ultimately how Jungle Scout got started. So I'd never started a software company before but I 1st built a simple extension. I was like no one will probably ever buy this thing but if nothing else I can just use it for myself. And it turns out we were able to get people to buy it because if you fast forward all the way today there's about roughly 100 people that work in Jungle Scout. We have over 200,000 customers so it's grown quite a bit since the 1st day when I didn't think anyone would buy it. Joe: That is absolutely crazy; 100 employees and did you say, 200,000 customers? Greg: Yup over 200,000. Joe: That's amazing. So I want to talk about a few things, I want to talk about you travelled the world with your wife while starting Jungle Scout so that's probably the most important thing. I love the fact that you went to school for civil engineering and then took a completely different path in the sense as an entrepreneur. But then you were able to start it as an entrepreneur while traveling the world and with your wife of all things. And then I want to talk a little bit about what Jungle Scout does and a couple of the other things that you're doing because of the good fortune you've had in the business through Jungle Scout. But let's get personal for a minute. I mean you are what 30, 31 years old I'm guessing? It looks like— Greg: 31. Joe: Right. So you've been at this for a long time. Did you meet your wife in college? Greg: I did actually so yeah we both went to school at Auburn and that's how we met. Joe: Amazing. And she actually was willing to sell everything and travel the world with you or was it her idea to do that? Greg: I think it was my idea. I had read Tim Ferris' book 4-Hour Workweek and I was like well this is pretty cool. Instead of living here we could go live in all these cool exotic places in much less money. And so I was like Elizabeth we should go and try this. And she was like yeah you're an idiot. We're not doing that. But I kept on bringing it up over the months and she's always really enjoyed travel. I think her biggest hesitation at the time was she was working for Target and was on a pretty fast crew path. And I think that's where she envisioned her career moving forward. So I think that was her biggest hesitation. It was like man I'm kind of going to give up my career a little bit, or at least put it on hold if we're going to do this for a year or 2 or 3 years or whatever. So I think that was her biggest hesitation but she's like you only live once let's go for it. And yeah we both ended up loving it. We did it for 3 whole years so we both ended up loving it a lot. Joe: And you launched Scott but just before you took off for a while you were over in Southeast Asia? Greg: Yeah it was actually just before I took off. I like the week before we took off. Joe: And how many years ago was that? Greg: That was is January of 2015, so 4 ½ years ago. Joe: So really you've run the business for the 1st 3 years of its existence by traveling. Greg: Yeah. Joe: That's incredible. Now the 100 employees that you have are they mostly remote, mostly they're in Austin, whereabouts in the world are they? Greg: When we started the company it was fully remote. I was traveling around so I didn't have an office to hire this people in. So we are fully remote. In January of 2018 is when I moved to Austin. That's where I live now. Since then we've been doing a lot of our hiring in Austin. So I think about maybe 40 of the people are in Austin now and the rest of the team is either remote. And then we also have an office in Vancouver. And then we opened up an office in Shenzhen in China about 6 months ago. So some of the team is there now. Joe: Amazing. So we'll talk about what some of those offices do for Jungle Scout and the subscribers in a bit. Now that you've gone through college, marriage, travelled the world, entrepreneur, you worked with directly and indirectly and inspire a lot of young entrepreneurs all over the world. Is selling everything, packing up, and traveling the world something you would say you got to do to that young man or woman that has the opportunity and is not tied down to things of this nature? Greg: You know I'd say it's not for everyone. And for me, it'll probably be like one of the most fond memories of my whole life. I kind of go in through a period. I think I learned a ton about myself. I met a lot of really interesting people. I learned a lot about different cultures. I think we visited roughly 30 different countries. We would spend about a month sometimes 2 months in each country. So when you spend like a month or 2 somewhere sometimes a little longer but you get like a pretty good sense of just kind of like what day to day life is and what the culture is really about much more than like on a weeklong vacation. So during that, I got to just learn a ton about all these different countries, fascinating things that a lot of countries do like very well. I was able to bring back individual things. I think certain countries do very well so that was really cool. So I'd say it's definitely not for everyone. I think to a lot of people it's very stressful. You're moving all around the world and you don't have any kind of—or we didn't have any kind of a home base. So with all that being said it's definitely for everyone. But if you're interested in it and that seems like something that you'd enjoy I would definitely recommend for you to try. Joe: Is there a particular book that you would have and go to? Is it Tim Ferris' 4-Hour Workweek or is there a great travel one? Greg: Probably. Joe: Probably; okay. Greg: Yeah I'll probably just do the Tim Ferris' 4-Hour Workweek. It's a little bit outdated now. I think it was written over a decade ago now but the spirit is still the same. Joe: I'm reading one of his books now and I'm looking around like my office here. I don't see it but it's the tools to tighten switches. It is one giant book. The great stuff all from the podcast off from those he's taken over the years and a lot of the 4-Hour Workweek stuff as well. It's funny we've had Bill D'Alessandro on the podcast. Do you know who Bill is? Greg: The name rings a bell. Joe: He's from South Charlotte and he runs a consumer products group down at Charlotte. He does a lot of speaking, very close friends with Andrew Youderian from eCommerceFuel and Bill had that same 4-Hour Workweek life at one point and do the same thing working from a beach in Southeast Asia or somewhere. And we talked about this on the podcast now he has staff, an office, a warehouse; in many ways just like you. And he finds that he actually has more freedom now than before because he's got people that can actually do everything for him instead of having virtual assistants that he has to check in with every day. Greg: Right. Joe: So it is not for everyone like you say but certainly something to explore. It's not for me and my wife. I was in your shoes once upon a time when I was living in the frigid cold of Portland Maine for those folks that are listening out from Portland Maine. And this is back in the day when I heard a commercial for GoToMeeting.com I'm like what? What is that? And I went across the hall—I signed up for a free trial. I went across the hall to my other office and log in get the free thing and then go to my PC is what it was. It was a derivative of that. And I log into my PC from across the hall, this is 2nd nature now but I was amazed. I was like this is incredible. I went home and I told Christiana and said hey we're going to Florida for the winter. And she said we are not, you're an idiot. [inaudible 00:15:35.1] we did it for 5 years and then we got the hell out of Maine because it was too cold. Sorry for those folks that are still there. Were in North Carolina now and do love it. But this isn't about me it's about Greg Mercer and Jungle Scout. So let's talk about Jungle Scout and what it does. I know what it does. I've used it a little bit in the past. I know a lot of clients that bought and sold business with Quiet Light have used it. So can you just touch on what it does—let's talk about the progression of it; what it originally did and what it's evolved to today. Greg: Yeah. That's a good way to frame it. So it started out as just a Chrome extension. So most of the listeners are probably familiar with Chrome extensions which is a little add on that you install into your Chrome browser. And what it did is when you were visiting Amazon and you were on the listing or on a search page, you'd click this little Chrome extension and you'd see a little pop up. And on that pop up there was a number of different pieces of data. But the one that people care about the most is the estimated sales data. So that's what I was talking earlier; developing these algorithms that can estimate how well any product on Amazon is selling. Back then it was pretty poor accuracy, today a pretty high degree of accuracy. So that's how it started. Shortly thereafter we launched a web application and the primary functionality in there was again to find good opportunities on Amazon or find out how well things were selling. And that's kind of been transitioning over the years. We now have keyword research functionality. We now have functionality to help you find high quality suppliers or factories. Actually launching in 2 weeks is functionality to help you launch your product on Amazon. And then by the end of the year, it's going to be everything to help you kind of like manage and optimize your Amazon business as well. So the way we like or our mission here at Jungle Scout is to really empower and inspire Amazon entrepreneurs with the tools and resources they need to be successful. So we're building all that into our software but then we also have just tons of free resources in education and a whole bunch of other stuff just to help people be more successful on Amazon. Joe: Yeah I've looked at some of that both on your website on LinkedIn on YouTube. You are all over the place. It's pretty impressive the reach that you've got and the folks that saying you are praising Scott Voelker is somebody we know in common does that well and does it all the time. I love the empower people approach and to fulfill their dreams not only the staff that you have but the people that used to program, the 200,000 or so subscribers that you have. A lot of people in your—let's call your world, I want to call you an influencer because I think that's what you are Greg. So in your world, a lot of folks say I've made X many millionaires. You've heard a lot of stories over the years of the way that the tools that Jungle Scout has and provides to people how it's changed their lives, can you think of anything or anyone that stands out and what an impact it had in terms of with their Amazon business and how it changed their lives? Greg: I can think of a whole bunch of stories. And actually, I was—I think the last time we saw each other was at Prosper Show. And going to conferences and stuff like that it's always a great chance that I talk to all these customers in real life. So like probably a dozen times throughout that 2 or 3 day conference whatever it is like someone came up to me very emotional a few different times in tears but like just telling me this life story about how they found Jungle Scout and how it helped them create this business. And that's like a really, really special thing to be a part of. I never would've thought that in a million years like starting this business that people would come up to me in tears being like—just telling a story about how they were at a really low spot or they hated their job or whatever else and especially starting the business is what changed their life. A lot of them kind of attribute or say like Jungle Scout is kind of what caused that or encouraged them to do so or empowered them with the tools to have the confidence to do so. So yeah I mean there are tons of stories but I think most of them have like a ton of things in common, at least the ones that are most memorable are impactful to me. Joe: And it's the impactfulness I think that is most interesting. I think that with success and some of the things that we do, and you do, and Scott does and Mike Jackness another friend in common it's A. being a good human and helping people. There's peace of mind that you get with money in your bank account but there's pure joy, satisfaction, and other things that are so intangible by helping others and having people come up to you like that and say what you've created has changed my life, what you did changed my life, what you said, the way you helped me change my life and very impactful stuff. Greg: Yeah very much so and if you would have kind of—if I would really listen to this podcast not that long ago, just like 4 or 5 years ago, I would've been able to really like understand that at all. I don't think—at the time this seems like super shallow. But if I'm just being honest with myself, my only goal was just to make money. And the reason that was my goal at the time is like that's how I kind of like saw freedom. It's like okay I can quit my job or I have the security so I don't have to worry about it or I was always like—my 1st few years being an entrepreneur I was always so scared. [inaudible 00:20:59.8] like go back and get a job. Now it's like the most terrifying thing to me. So honestly—when I'm being honest with myself all I cared about was like the money at the time. And then kind of like as I felt like I was financially secure and kind of like no longer have those worries. That's when you're going to start asking yourself those questions like man what really does bring me the most happiness or like the most joy? And for me helping entrepreneurs is like very, very high on the list if not the top thing. So I would do these different case studies or free educational piece of content or whatever else. And people often say to me why are you giving all this away for free or why are you doing this it's only creating more competition for you or whatever else. And when I hear that it would just remind me of like yeah okay 5 years ago I would have said the same thing. I wouldn't have understood it but then I talk to these other people who are like successful entrepreneurs or whoever else and they're the ones who kind of like can understand that a lot better. It's like okay once you get to a certain point it's about okay what really brings you a lot of joy in your life, a lot of happiness and you want to optimize for doing those things. Joe: Yeah and that free content and everything you're giving it away for free but you're helping people and if you're in this for the long term it's going to come back around. And I think you're in this for a long term. Absolutely, yeah. Some of the things that you've done over the past are overflowing into other things that you have ventured into. And I want to talk about a couple of them. You and a group of friends have started something called the 5 Minute Pitch. I took a look at an episode or 2 of that. I've talked to Mike about it. I saw the one with Andrew from ECF on it. Do you want to talk about what 5 Minute Pitch is and how you're helping entrepreneurs? Greg: Yeah. So this kind of goes back to what brings me joy. And helping entrepreneurs is definitely one of them. It's also fun to hang out with other people I enjoy being around. So this was like a nice mixture of the 2. 5 Minute Pitch is shark tank style pitch competition where anyone with a small internet business who hasn't raised institutional money is eligible to pitch; so different people with all different types of businesses. Everything from a small software business to an e-commerce store to just developing a product and selling it through Instagram ads or whatever else. They pitch their business to myself and 4 other judges. And at the end of the season, the season actually ends in just a few weeks; we're giving the winner a $50,000 prize. They don't have to give up any equity in their business or anything. It's just prize money to help grow. So yeah it was a—we've only done one season of it. It was really fun and we'll probably do a few more seasons in the future. Joe: That's great now everybody that listens to the podcast knows that we don't pitch products and services. But I think that they all should look closely at Jungle Scout and 5 Minute Pitch. Take a look at it if you've got a product that's just taking off and you want to get more into the e-commerce world. Take a look maybe you could be on season 2. Who is Kevin O'Leary in the 5 Minute Pitch? Who's—and have you said you're dead to me to anybody? Greg: You know I've been watching some Shark Tank before thinking about these different lines and me and most of the other judges I think most of us are all just a little too nice to be Kevin O'Leary; which in results probably makes it a bit worse for television. But we're kind of just ourselves on the show. Joe: We had the founder of Happy Feet on the podcast a few weeks ago and he said that—and he did a deal with Robert on Shark Tank. Greg: Okay. Joe: He said that when you're on shark—and I've talked to 5 or 6 people over the years that have been on, when you're on Shark Tank when you finish up they make you go sit with a psychiatrist for an hour. You can't leave 10 minutes n. It's at least for an hour because they want to make sure that you're not going to kill yourself because of some of the things that some people have said about your business; so pretty rough. Alright so let's talk about something else I looked at before we jumped on the podcast here and that is the Jungle Scout scholar; JS scholar. What are you doing there man? Greg: Yeah. So it's just a scholarship program that we started just over the years I'm thinking of different ways and kind of like give back to the communities especially things I'm kind of passionate about. So that's one that we're doing. Each semester we're giving a scholarship to someone who's kind of like in business school or maybe computer sciences or something in that area who also has kind of like an entrepreneurial spirit. So it's pretty easy. Just create a little short video and submit it. Each semester we choose someone to give the scholarship to. And then with that also comes some mentorship for me to help them get their business off the ground. Joe: That's awesome. I mean it really is. A lot of people talk about giving back and helping others, young entrepreneurs, entrepreneurs themselves but you're actually doing it. How long have you been doing that program? Greg: I think we've given away 5 scholarships now so that would be about 2 ½ years I've been doing it. So it's cool. Joe: That's impressive. Now I'm going to talk to my 17 year old when we're off. He's applying to college next year and— Greg: Tell him to apply. Joe: He is not going to business school. He'll probably be an engineer or maybe an art student, who knows we're still working that stuff out. They change their minds a lot. They really do. Greg: Yeah I do too. Joe: I did as well. And we've actually had people that have put their kids through college and then bought them a business when they graduated which is very interesting. It's almost like they shouldn't have spent that's $200,000 on college [inaudible 00:26:30.4] part of the business but kids get to grow up a little bit. What's down the road, what's in the future for Jungle Scout? What things are you going to add that are going to help those 200,000 plus subscribers and fend off some of the competition down the road? Greg: Yeah we have quite a few product initiatives going on right now. We've really grown our product team a lot over the past 6, 12 months. We're going to really build out a lot of this stuff but most of it is around kind of what I spoke about earlier about right now the Jungle has got a tool at least that gets you up to until you launched your product on Amazon. We have a few other businesses that we have acquired or built over the years but we're kind of combining those into a singular tool. So by the end of the year, the additional functionality you can expect is like the stuff from those other tools. So helping you manage your business in our PPC and optimize it; all these different areas is kind of like what we're building in this year in 2019. Joe: That's great I know that finding a great PPC company is often hard for folks, managing products we've got folks that buy businesses and just—I am looking for a great company that managed the entire thing for me so that's fantastic. One of the biggest issues people have Greg as you probably know is sourcing great products. Is that down the road or is that part of Jungle Scout at all now? Greg: Yeah so we actually just released—so our newest feature is actually probably the one I'm most proud of called supplier database. And we actually just released this like a month ago. So it's pretty cool Joe. So we—I guess you've seen this too that a lot of people have a lot of problems finding high quality suppliers. And I did too. And I also found like this was one of the biggest pain points of our audience. And when I really started to get into this, it's like okay what's the problem here because there are tons of factories on Alibaba. That's how I used to find all my factories, just on Alibaba. There's tons of them and what it really comes down to is it wasn't like a shortage of factories or finding the factories or being able to communicate with them what it really came down to was finding a quality factory and vetting the factory before you did a production run. So like most of the horror stories that you hear are that the quality didn't come out as expected or every once in a while you hear a horror story about someone who a factory just ran off with someone's money or whatever else. And so there's a few ways I used to try to combat this; one was ordering a sample at a time. However, the problem is that when you're only ordering one unit, of course, they're going to give you the nicest one. They're going to like polish that one up extra but it's like oh can I do that on a production run of a 1,000 or 2,000 units and that's oftentimes not the case. So that was one way I tried to combat it. The other way was to get an inspection once the production run was finished. The problem there is when it didn't meet the quality sometimes you weren't able to get them to really fix what you wanted or is like sometimes a little bit too late at that point. So anyway the ways to try to combat it, the list was long but [inaudible 00:29:30.6] that effective. So what we did is we collected all of the US import trade data. So when you import something in the US you file some paperwork, yo give it to the government, and through this law called the Freedom of Information Act in the US, we're able to get access to that data. We put it into a database. We made it easy to filter and search through. And the way that it's able to solve this quality problem is you're able to find factories on there, you're able to see who their customers are, how often they import into the US, and how long they've been importing to US, the quantities; a number of different factors like that. So that's really cool but we kind of took it one step further by being able to essentially search for any Amazon product or any brand on Amazon in here and you could find out who are their factories. Joe: Holy cow, that's amazing and almost offensive in some ways. I would think if you're an Amazon seller and you're able to scrape through their manufacturers. That's pretty incredible. Greg: Yeah it's really incredible. It's like the old way for me of finding factories was when I found product idea I went to Alibaba, order a bunch of samples, whatever else. My new way of finding factories is like when I find something that I want to sell, and like sitting next to me right here is a little espresso. So if I want to sell espresso cups, I would just go to Amazon, I would search for espresso cups, I would see who gets the highest ratings. So who has like 5 out of 5 stars with a whole bunch of reviews and I just find their factory. Because then like right away then you know that there's a high quality factory. Joe: And you did that through sheer tenacity and hard work. What you're doing at the Jungle Scout is you're giving a tool to do it for them. Greg: Yeah. That what— Greg: And that's what I do now; I just who the factory is of the highest quality product on Amazon and I just contact them and I buy from them. So it's a much easier way to do it. Joe: Wow that's amazing; that's scary and amazing. Still, though I think for those that are going oh my God I'm never going to sell on Amazon because of that; it's that moat that you build around with thousands of reviews. I did a valuation today for something that is a fairly competitive it's in a very competitive niche but they've guy 17,000 reviews and the closest one has maybe like 1,100. That's an enormous gap in reviews. So there's a pretty big moat there. Greg: Right, and you know this Joe it's—when we launched this there was definitely—we probably got a dozen emails of like really pissed off people because now everyone can find out who their factory is. But you realize this because you deal with people who are buying business all the time but it takes a lot more than just knowing a factory to create a successful business, right? [inaudible 00:32:09.4] like a lot of other steps. Joe: A ton of a lot. Greg: So just because people can find out who your factory is that doesn't mean that they can just copy your whole business. There's a lot more steps to it than that so I wouldn't be too worried about it. We actually saw this exact same thing when I originally launched Jungle Scout because prior to Jungle Scout no one knew how well products on Amazon were selling. And now all of a sudden you could see how well every product on Amazon sold. So same thing I got like dozens of people emailing me pissed off because I was telling the whole world about how well their products were selling on Amazon. Joe: That was—they were pissed off shortly before they subscribed probably though, right? Greg: Right. So we've kind of seen a little bit of a similar thing with the supplier database. And then to your exact most people are like wow, well I'd rather have all this data and the whole world be able to know who my factory was than this type of thing not exist out there. Joe: Yeah I hate you but I'm going to give you my money every month because you created a great product. That's awesome; fantastic. I didn't know that it went to that depth and level where you can find the products manufacturer. That's incredible. Alright, Greg, we're running out of time, obviously, Jungle Scout is how do they find it? JungleScout.com? Greg: Yeah JungleScout.com if you're not familiar with it you can read up all about it on the website. If you're interested in just selling on Amazon too, I might be a little bit biased but I think we have like the best educational content out there and it's all for free. You can find all of it under the free resources section of the website. So any format you like learning in whether that's on audio or video or written it's all on there. There's a lot of—a bunch of end up guides. We do this thing called the Million Dollar Case Study where we launched 4 products from start to finish. You get to see the products and everything along the journey. So yeah that's tons of stuff on there if you just [inaudible 00:33:52.5] on Amazon too. Joe: Fantastic; a great educational tool and a great product. And for those out there with kids that are going to college in the next couple of years how do they get to the JS Scholarship or scholar site? Greg: JungleScout.com/jungle-scholar and you can find in the footer of the website too. Joe: I got it. I found it on LinkedIn. And then there's the 5 Minute Pitches well we'll put all this in the show notes as well. Greg Mercer, thank you very much for spending time with us. I know you're a very busy guy. I appreciate it. Greg: Thanks again. I'm glad I'm here. Take care. Links and Resources: Jungle Scout Jungle Scholar The 5 Minute Pitch

Today we're joined by Scott Voelker of The Amazing Seller podcast. Scotty's not just a personal friend but a comrade-in-arms in a number of ecommerce projects, the most recent being season one of the 5 Minute Pitch along with Steve Chou and Greg Mercer. Scott and I have many similarities when it comes to our background and how we've grown our respective ecommerce businesses. So, after hearing his presentation on ecommerce business sustainability at this year's Sellers Summit, I got him on the show solo. Not everything works forever Ecommerce is a dynamic industry. It's constantly evolving according to the latest market trends and who's dominating it (big “bad” Amazon). Strategies that may have worked will lose their edge eventually. As Scott puts it, “Things that worked yesterday may not necessarily work today”. Innovation and a good understanding of the market are crucial for being successful long-term. Grab their attention “Attention is the new currency.” Speaking of marketplaces, what we've found that does work is capturing the market's attention. How do you that? By being genuine and bringing something valuable to the table. After you've identified a target market, you'll need to create a plan that grabs and sustains their attention. This usually involves putting out content in some form or another. But offering valuable content is only half of the picture. You also need to establish that trust with your audience. Do so by proving your expertise in the subject and your willingness to guide people who may not experts themselves, but are working towards getting on that level. Tune in to the full podcast episode for more insights on how you and your brand can navigate the changing tides of ecommerce and remain relevant in the years to come. And check out the resources section of this page for more information on an ecommerce event Scotty's putting together in September.   We have a book and we're giving it away for FREE. If you want a physical copy of our tried-and-tested Amazon launch strategy complete with examples and screenshots, get yours here. Want to get advice from Mike and have your business featured on the podcast?  Sign up for the EcomCrew Roadshow today! Join season two of the 5 MInute Pitch by filling out and submitting the application form. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling! Resources Brand Accelerator Live 2019 E187: How to Save on High-Quality Content for SEO – Under the Hood with Sebastien Taché

Early this year my buddies Steve Chou of My Wife Quit Her Job, Scott Voelker of The Amazing Seller, Greg Mercer of Jungle Scout and I came up with a new show called the 5 Minute Pitch. All four of us met up last week to film the semi-finals, and it's a little strange to say this, but it's probably the hardest I've worked the whole year. The schedule was so brutal that I wasn't able to touch my laptop for 3 whole days. Imagine that. The 5 Minute Pitch The 5 Minute Pitch is a Shark Tank style show where we have 32 contestants pitch us their businesses for 5 minutes, for a chance to win $50,000. Unlike Shark Tank, there's no strings attached, which means we don't take any equity from the company that wins. Over the next few weeks after the creation of the show, the four of us and a couple of guest judges got together on Skype while 32 companies pitched their business ideas to us. We narrowed the contestants down to 8 and had them fly to San Diego last week to present an extended pitch, in person, to all four of us plus one very special guest judge who we can't reveal yet (hint: his podcast is in iTunes' top 100 Business Podcasts). We will be airing the first batch of pitches early next year on iTunes and YouTube. The finals, which will determine the winner who will take the $50,000 prize, will be held in Miami, Florida during the Sellers Summit. Most Important Takeaway from the Semi Finals There is one thing that stood out to me during our filming last week (aside from the back pain from having to sit in the same position for too long) and that is there's one thing all successful businesses have. The ability to adapt to change. In business, you don't need to have everything figured out at the get go. You don't need to have everything planned. If you get too buried in planning, taking into account every possible scenario in your head, you might not get around to doing anything at all. Learn to take action, get early feedback, and use that feedback to steer your business in the right direction. Being nimble and learning how to ride the tide is the most important skill you need to learn to achieve business success. If you think about it, so many successful businesses--AirBnB, Lyft, Cisco--didn't have all their ducks in a row. And if you look at their history, they are not the same company as they were when they started. But they all have one thing in common: the ability to adapt to change. Even the 5 Minute Pitch didn't start out perfectly. We knew we wanted to do this but the details weren't clear to any of us when we started. But we went ahead and did it anyway, improvising and learning from our mistakes along the way. The result of it is a show that all four of us are excited and proud to present to you. EcomCrew Premium Opening One Last Time This Year We've recently been limiting the number of people we accommodate with EcomCrew Premium because we wanted to be able to attend to the needs of every single one of our members, and having too many people sign up prevents us from doing that. We have a trick up our sleeve for our next reopening on Black Friday, which will be the last time we will open registrations this year. Connect with us on Facebook to be among the first to get updates about our surprise for the reopening. Thanks for listening to this episode! Until the next one, happy selling.

If you're an entrepreneur who's been tinkering around with an awesome business idea but short on capital, we'd love to help. In this episode, I met up with three of my buddies in the industry, Greg Mercer from Jungle Scout, Steve Chou from My Wife Quit Her Job, and Scott Voelker from The Amazing Seller, to talk about our latest project called the 5 Minute Pitch. It's an opportunity for bootstrapped online businesses to pitch their best business idea to us as judges and win $50,000. Who are we looking for? We are on the lookout for an online business with great forward momentum. We want someone who can take a unique business idea and add the meat and bones to it. So, give us your business backstory, be transparent about your numbers, and spill all the details for your chosen venture.   Finally, act natural. “Let your personality shine through because at the end of the day we are investing in people. Oftentimes, businesses have to make pivots and go on to do different types of things. So we want to know that the founders that we're giving this money to as a gift are going to really exceed with it.”, says Greg. How can you join? Simply log on to www.5minutepitch.com or fill out the application form here. Please note we only accept 32 entries so time is of the essence. How do we pick a winner? The grand prize winner will be selected after a series of elimination rounds. We're starting with 32 contestants who will be giving us their 5-minute pitch on Skype. From that cluster, we'll be selecting 8 contestants to advance to the next round. These 8 contestants will again be narrowed down to 4. The lucky 4 will be flown to San Diego to present their pitch live to the four judges. From these, we'll then select the grand winner of a $50,000 cash gift.   What does the winner get? We're giving away a cash gift worth $50,000 to the lucky winner plus some mentoring time with each judge. We're launching this contest in the fall. Sign up for our email list to get the latest updates.   Other Useful Resources: MyEcomcrew Jungle Scout My Wife Quit Her Job The Amazing Seller   Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

Greg Mercer is the founder and CEO of Jungle Scout, a product that helps sellers on Amazon to research and find profitable product ideas and market niches. The Show Notes Jungle Scout Amazon Amazon FBA Greg on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce. Resources JungleScout: Amazon Product Research Tool (Website) Million Dollar Case Study: Watch Greg Launch a Product in Europe (Site) Greg Mercer (Twitter)

Today I want to talk about the direction the company is taking and how I plan to keep up with it. We have really plateaued as a company, and part of that is because we don't have the manpower. We need some new structure. I have decided to take a two-prong approach to restructuring things. The two sides of the business are:  The product side or “getting the product to our customers.”  The eCommerce side - email marketing, promotions, product development, and generally everything pre-sale.  Hopefully, this new structure will help us get to an eight figures status. If you know someone who is kind of a “techie” person, then contact me at mike@terran.com. I would like a resume or a letter telling me why you are the best fit for the company.  The things I'm looking for in a new hire are as follows:  Able to relocate or already living in the San Diego area.  Understands and knows how to manage content.  Experience in eCommerce is super important. You need to know how to run Amazon and Shopify stores.  A fast learner who can pick up on the stuff they don't know.  A good communicator, so that we can be more efficient.  A hard worker and self-starter.  Someone who wants a long term position.  I realize that nobody is going to have all the experience I am looking for, but what is important is the prospect's willingness to learn. So if you know someone or you are a good fit for me, please let me know.  Just a reminder, I will be speaking at some events this year. Here is a list of those events.  Ecommerce All Stars -- Austin, TX, August 4-5. Global Sources -- Hong Kong, October 17-19. EcommerceFuel Live -- Laguna Beach, CA, January 11-13, 2018. Also if you go to www.ecomcrew.com/summit2017, you can download my slides from my presentation at Sellers' Summit 2017. You will also get a discount code for $50 off the price of a virtual pass to all the great content from the summit.  Included in this package will be a free round table session with Scott Voelker, Greg Mercer, Jeff Cohen, Steve Chou, and myself. That round table will be June 26th at 2 pm Pacific time. If that's something that interests you, then check out the link to sign up.  This episode is sponsored by Stamped.io. We have recently switched to Stamped.io, so we can get the most out of our reviews, and they have a really great product. We are proud to partner with them and there is a link below to check them out.  Resources Mentioned Today:  Amazon.com Colorit.com Ecommerce All Stars EcommerceFuel Live Ecom Crew Facebook Page Global Sources Sellers' Summit Virtual Pass Shopify Stamped.io Tactical.com  Don't forget about our Facebook Live episodes. Just like our Facebook page and you will be notified when we do an episode. If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Our guest today is Greg Mercer, the founder of JungleScout. Jungle Scout is an application that pairs with a seller's Amazon account. The software offers a suite of tools for Amazon sellers to help them optimize their product and the product reputation.  Greg also has his hand in other software tools such as Fetcher, Spitly, and Review Kick. On today's episode, Greg tells us about how Jungle Scout got its start and how their products complies with Amazon's new system changes. The topics we covered today are: Greg's digital nomadic lifestyle Jungle Scout's product database Jungle Scout's uses to Amazon sellers Greg's rules of thumb Why Jungle Scout was created The development of Spitly and its uses Beta testing with Fetcher Using Review Kick Greg's opinion of where Amazon will be in 3 years Resources Mentioned Today: JungleScout.com Spitly.com Fetcher.com Review Kick Amazon If you have any questions or anything you'd like us to discuss on the podcast, please go to ecomcrew.com and fill out the contact form. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!