Podcasts about seller central

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today's Weekly Buzz.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who've already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10's Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon's ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don't miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates 03:11 - Temu Shipping From China Again? 06:19 - TikTok Shop Up 120% 09:58 - Influencer Finder 16:26 - New TikTok Badges 17:59 - Training Tip of the Week 21:59 - Vine For Resellers 22:57 - Roku X Amazon 25:17 - TikTok Japan 25:37 - Amazon Black Friday Week? 27:14 - Webinars/Workshops

Amazon just rolled out a new ASIN Performance Alert feature—and we're already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.   In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications.   Then I take you behind the scenes into real strategy conversations from this past week at Weavos—sharing what we're working on internally with our team and directly with brand owners.  

Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery. Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation. Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission. Learn More About Amazon's Ships in Product Packaging Program: Amazon Packaging: https://www.amazon-packaging.com/sellers Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss: 00:00 - Amazon's SIPP Program 01:53 - Amazon Background and Sustainable Packaging Program 07:15 - What is the Ships in Product Packaging Program by Amazon? 13:51 - Sustainability Benefits of SIPP 17:00 - Innovative Packaging Enhances Customer Experience 19:33 - Enhancements and Benefits of this Program 20:06 - Streamlining Enrollments in the SIPP Program 27:53 - Amazon's Sustainable Cost-Saving Program

Send us a textChanging the legal entity or tax info in Amazon Seller Central can be confusing without guidance.This step-by-step guide shows how to update your business details correctly and avoid common issues.Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceComplianceWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45cWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2Timestamps00:00 - How to Start Updating Legal Info on Amazon  00:21 - Where to Find Account Info in Seller Central  00:29 - Navigating to Tax Information  00:47 - Choosing the Correct Account Type  01:03 - Why You Should Use an LLC  01:24 - Federal Tax Classification Options  01:43 - Picking the Right LLC Type  02:00 - Entering Business Name and DBA  02:14 - Where to Add EIN (Employer ID Number)  02:29 - Save and Submit: What Happens Next  02:36 - Amazon Approval Timeline & Final Thoughts  02:50 - Where to Get Help with Amazon Account Updates-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon. Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies.   We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge.   Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey. In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss: 00:00 - Amazon FBA Ecosystem Insights and Growth 06:11 - Entrepreneurial Growth & Realizations 12:26 - Tech Interest and Gender Stereotypes 13:20 - Empowering Women in E-Commerce Excel 16:32 - Navigating the Tech Industry's Gatekeepers 18:06 - Utilizing Amazon Flat Files for Optimization 19:14 - Importance of Category Listing Report 24:33 - Maximizing Product Listing Attributes 27:59 - Protecting Product Information on Amazon 29:55 - Amazon Brand Registry Catalog Privileges 43:32 - Amazon Listing Troubleshooting With Flat Files 45:19 - Maximizing Amazon Catalog Management Success 48:50 - Optimizing Amazon Listings With Flat Files 55:55 - Improve Listing Rank With Unconventional Methods 56:19 - Amazon Catalog Management Strategies 1:00:31 - Foundational Catalog Management for AI 1:04:21 - Kevin King's Words of Wisdom

Send us a textUnderstanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what's best for your brand.#AmazonSelling #VendorCentral #SellerCentralImprove your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9OWatch these videos on YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn't Work – Here's Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn't Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Starting an Amazon FBA business is an exciting journey, but to build a sustainable and profitable business, every beginner must develop a few key skills. In this episode, we dive into the foundational skills necessary for success, from sourcing profitable inventory to navigating Seller Central with confidence. Whether you're just starting out or looking to strengthen your current skill set, this episode will give you a roadmap to mastering the essentials of selling on Amazon. Show Notes for this episode - http://www.fulltimefba.com/283 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

Brindar una buena atención al cliente dentro de Amazon no solo es clave para mantener una cuenta saludable, sino también para evitar pérdidas innecesarias. María Gómez, emprendedora con más de tres años de experiencia en ventas dentro de la plataforma, comparte su enfoque para manejar la comunicación con los clientes de manera eficiente y profesional. "Está la opción de que Amazon te lleve el servicio al cliente, pero yo recomiendo que la llevemos nosotros mismos", aconseja María. Aunque la plataforma ofrece esta alternativa, asumir el control permite un mayor cuidado en la atención y evita problemas que puedan afectar la cuenta. "Existen varios reglamentos que debemos cumplir, como responder en menos de 24 horas y no seguir una cadena de mensajes groseros. Si incumplimos cualquiera de estas normas, nos puede afectar la salud de la cuenta", advierte nuestra invitada. Cuando se presentan reclamos, la transparencia es clave. "Si el cliente me dijo que el producto llegó dañado, pido fotos. Si es mi responsabilidad, le devuelvo el dinero sin pensarlo dos veces", asegura. Sin embargo, cuando el cliente alega que nunca recibió el pedido, pero el sistema indica que sí fue entregado, la estrategia cambia: "Abrimos un caso en Amazon y dejamos que la plataforma defina la solución", sostiene nuestra especialista. Para gestionar estos procesos de manera eficiente, María y su equipo utilizan Seller Central: "Es la herramienta que utilizamos para responder los mensajes y, de manera externa, nos ayudamos con ChatGPT". Además, han optimizado su flujo de trabajo con respuestas predefinidas: "Para las respuestas más comunes tenemos templates dentro de Seller Central, pero nos aseguramos de que estén bien redactados, para que no suenen como un robot respondiendo. Siempre personalizamos los mensajes con el nombre del cliente y el pedido". La atención al detalle no solo mejora la experiencia del cliente, sino que también previene problemas que pueden derivar en devoluciones o reclamos que afecten la reputación del vendedor. Un aspecto clave es garantizar que los productos con fecha de expiración tengan un plazo prudencial para que el consumidor los pueda utilizar. "Si estamos mandando un pack de galletas, no se pueden vencer en una semana", alerta María, y añade: "Aunque el producto no esté vencido, la política de Amazon exige que el cliente tenga tiempo suficiente para consumirlo". Esto aplica a cualquier categoría de producto, ya que una mala planificación en el inventario o en los tiempos de envío puede generar experiencias negativas y, en última instancia, impactar en la calificación de la tienda. Mantener una comunicación eficiente con los clientes en Amazon no solo ayuda a resolver problemas, sino que también fortalece la confianza y fidelidad hacia la marca. Al gestionar directamente la atención al cliente, se pueden prevenir inconvenientes, ofrecer soluciones rápidas y garantizar una experiencia positiva de compra. Implementar procesos claros, apoyarse en herramientas tecnológicas y priorizar la transparencia en cada interacción permite construir una relación sólida con los compradores y, en consecuencia, potenciar el crecimiento del negocio dentro de la plataforma. Instagram: @amazonmariaa

Send us a textAmazon just announced a huge change that impacts agencies, freelancers, and service providers. Starting April 10th, third-party solution providers must register through the Solution Provider Portal to access Seller Central accounts. This could completely shift how businesses operate.Struggling with Amazon PPC? Get our no-fluff, results-driven PPC guide: https://bit.ly/41nII4z#AmazonUpdate #AmazonSellers #EcommerceNews #AmazonFBA #amazonagency Watch these videos on YouTube:A Seller's Struggle to Get Back in Business: https://www.youtube.com/watch?v=XdrwCtsFdH0&list=PLDkvNlz8yl_a9AEo7XKJamoNYxAAf04PL&index=9Proven Strategies for Amazon FBA Success: https://www.youtube.com/watch?v=Cq-1iLNVIkc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=6-----------------------------------------------Here is the link to Vanessa's post on LinkedIn: https://bit.ly/4kof2NhNeed help with your listing? Send it to us here: http://bit.ly/3B1LvHtGet free expert Amazon advice! Book a call with an expert: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Drops a Huge Change!00:16 - What This Means for Agencies & Freelancers00:40 - How Agencies Like My Amazon Guy Will Be Impacted01:20 - Why This Could Be a Major Industry Shift02:10 - Challenges Agencies & Freelancers Will Face03:06 - How the Solution Provider Portal Works04:10 - Timeline: When Does This Take Effect?05:30 - What Freelancers Need to Do NOW06:15 - Why This Change Could Be a Problem for Some----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we'll touch on the importance of driving traffic and utilising tools like FBA and Brand Registry to enhance your sales potential. Stick around for some straightforward tips that can make a real difference for your Amazon journey!Links referenced in this episode:amazonmadeeasy.co.ukMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2This episode is sponsored by my membership for Amazon Sellers - Amazon Made EasyIf you're feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I've got you covered. Inside, you'll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don't miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today!membership

Could you turn your creative passion into a full-time business?This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary 'everyday' jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah also works to commission and runs beginners jewellery workshops. Hannah shares her journey from making jewellery as a child (with a little encouragement from her mum) to selling at craft fairs and eventually leaving her teaching career to run Hannah Weston Jewellery full-time.We get into:How Hannah turned a side hobby into a business (without even realising it at first!)The moment she sold her first piece to a stranger—and how that changed everythingThe transition from working a day job to running a business full-time (spoiler: there's never a "perfect" time!)The ups and downs of selling on Etsy vs. running your own websiteThe importance of believing in yourself and just going for itHannah's story is so relatable for anyone who's juggling a creative business alongside work or family life. If you're dreaming of making your business your full-time thing, you'll love this chat—it's full of inspiration, honesty, and practical takeaways.USEFUL RESOURCESHannah Weston Jewellery WebsiteHannah Weston FacebookHannah Weston InstagramLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportThis episode is sponsored by my membership for Amazon Sellers - Amazon Made EasyIf you're feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need!Whether you're just starting out or looking to grow, I've got you covered.Inside, you'll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence.Doors are open now – but only until 28th February! Don't miss your chance to join.Head to vickiweinberg.com/membership to find out more and sign up today!Mentioned in this episode:This episode is sponsored by my membership for Amazon Sellers - Amazon Made EasyIf you're feeling...

Selling on Amazon can feel overwhelming – but you don't have to figure it all out on your own! In this episode, I'm sharing everything you need to know about Amazon Made Easy, my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales.I'll cover:Who the membership is for and how it can help youWhat's included – from live Q&A calls to exclusive training and community supportWhy now is the best time to join and take your Amazon business to the next levelIf you're feeling stuck, unsure what to do next, or simply want a clear path to Amazon success, this episode is for you!Join Amazon Made Easy today: www.amazonmadeeasy.co.ukMentioned in this episode:This episode is sponsored by my membership for Amazon Sellers - Amazon Made EasyIf you're feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I've got you covered. Inside, you'll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don't miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today!membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Have you ever felt like you're not good enough, that your products aren't as good as someone else's, or that everyone else has it all figured out while you're still trying to get things off the ground? You're not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e-commerce business owners.Claire Hill helps people create and sell their own physical products. Claire is a self-belief and business coach and helps online business owners, with a warrior spirit to make their business dreams happen by teaching business and productivity tools, with mindset shifts. Claire is the founder of The Vivid Business Club and host of No Rest For The Vivid Podcast.Claire shares her insights on why we feel like imposters, how self-doubt creeps in, and why comparison can be so damaging to your progress. More importantly, she gives practical advice on how to break free from these mindset traps so you can confidently grow your business. Whether you're just starting out or already selling, this conversation will give you the boost you need to believe in yourself and your products.USEFUL RESOURCES:Claire Hill WebsiteClaire Hill InstagramClaire's Previous Podcast Appearance: Claire Hill's Guide to Overcoming Self-Doubt and Managing ProcrastinationLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportThis episode is sponsored by my membership for Amazon Sellers - Amazon Made EasyIf you're feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need!Whether you're just starting out or looking to grow, I've got you covered.Inside, you'll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence.Doors are open now – but only until 28th February! Don't miss your chance to join.Head to vickiweinberg.com/membership to find out more and sign up today!Mentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago...

We officially closed the book on the first month of 2025 and it's the perfect time to introduce a fresh new format we're calling the Retail Roundup. For this inaugural edition, we've brought in two of our go-to experts to break down what's really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a walking, talking encyclopedia of Amazon knowledge since the days Bezos sold his first book.   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon Retail Ad Services: Announced the launch at CES. Enabling brands to create ads using Amazon's ad stack. Compared to Critio and Citrus ads but with Amazon's unique reach. Amazon Reimbursement Policy Change: New reimbursement based on cost of goods sold (COGS) instead of retail price. Required sellers to report their COGS. Discussions on potential privacy concerns and impact on margins. B2B-Specific Bids for Amazon Ads: Allows brands to bid specifically for business buyers. Seen as a significant feature for B2B-focused products. Five-Year Look Back for Amazon Marketing Cloud: Provides extended access to purchase signals for analysis beyond the typical 12-month period. Seen as a major development for mid-tier and enterprise brands. Amazon's Title Character Count Requirement: Automatic AI revision of non-compliant product titles. Aim to eliminate word souping and improve title quality. Image Compliance Platform Overhaul: Streamlined approach to identifying and correcting image issues using AI. Greater automation to reduce manpower and costs for Amazon.

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights from Seller Central's business reports. Justin also provides applicable strategies for leveraging this data to effectively make informed decisions about targeting B2B customers.Some key takeaways: Amazon's new B2B bid multiplier can help brands effectively target business buyers, providing a new layer of advertising strategy on Amazon Ad Console.Brands can assess their B2B sales percentage via Amazon Seller Central to decide if targeting B2B customers is beneficial for their advertising campaigns.Regularly monitor campaign performance through Ad Console and adjust bidding strategies accordingly to ensure optimal reach.Engaging with this new feature can help brands incrementally increase their reach without dramatically overhauling existing advertising efforts.Connect with Justin on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm sharing my royalties from both Etsy and Amazon Seller central and some of my best-selling products that helped me generate the sales!

Today on our show:Amazon building 25% of all warehousesUPS hiking SurePost rates by 10%Lowes develops a new marketplaceQuickbooks partners with Amazon Marketplace Seller CentralAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Chinese sellers on Amazon and Temu struggling? TikTok Shop opens in two new marketplaces. Amazon is about to open in a new country. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. No Black Friday windfall for Chinese sellers on Temu and Amazon as competition rises https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises TikTok Shop Goes Live for Spain, Ireland in Europe Rollout https://finance.yahoo.com/news/tiktok-shop-goes-live-spain-094457160.html Countdown to Amazon.ie as businesses are invited to register and new Country Manager is announced https://www.aboutamazon.eu/news/retail/countdown-to-amazon-ie-as-businesses-are-invited-to-register-and-new-country-manager-is-announced Create percent-off price discounts with minimum discounted price floor on Amazon How Gen Z Fashion Brands Shein and Temu Exploit a Legal U.S. Tariff Loophole https://www.forbes.com/sites/gregpetro/2024/12/09/how-gen-z-fashion-brands-shein-and-temu-exploit-a-legal-us-tariff-loophole/ Amazon and Intuit expand their strategic partnership https://www.aboutamazon.com/news/aws/amazon-seller-central-quickbooks-aws-partnership Amazon launched new seller-fulfilled customer service quality insights on the Feedback Manager page in Seller Central. Generative AI tools in the A+ Content Manager are now available to all Brand Registered sellers in the US. Lastly, we discuss some game-changing Helium 10 new features for Black Box ABA top search terms and provide valuable insights into calculating profit margins on TikTok Shop with the all-new Helium 10 TikTok Shop profitability calculator. Whether you're looking to optimize your sales strategies or stay informed on the latest e-commerce trends, this episode offers a wealth of information to help you succeed. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Chinese Sellers Struggling 03:06 - TikTok Shop EU Opens 04:01 - Amazon Ireland Opening 04:40 - Price Discount Update 06:00 - Why Temu/Shein Are So Cheap 06:39 - Amazon x Intuit 07:11 - Customer Service Quality Insights 08:54 - Gen AI A+ Content 09:29 - Check Out Helium 10's Latest Blogs 10:12 - Helium 10 New Feature Alerts 13:08 - Training Tip: TikTok Shop Profitability Calculator

In this week's buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon's Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon's note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the current approach, which is charging both together. So these changes are effective April 1st of 2025. And for details you can actually go and there's a link there, and so this should be in your seller central. There's a link to more of details about the fees, all right, so the next one is MCD, which is multi-channel distribution. Okay, so MCD outbound transportation fees will move from a fixed fee to a distance-based fee, and this will lower fees for shorter distances and increase them for longer ones. So inventory replenished into Amazon, though, will not be affected by this change and will continue to be charged a fixed transportation fee that they were before and it will not be distance-based. So these changes are going to be effective April 1st of 2025. And then there's also a link still in seller central that will give you a little bit more details on all of that, if you need more information about that. Carrie Miller: Okay, and then the next part. Here it says we're updating the discounts for sellers who choose the supply chain by Amazon managed services to include 20% off of AWD storage fees and 10% off of AWD storage or transportation fees from AWD to FBA. The managed option for supply chain by Amazon provides a simplified experience where Amazon coordinates the end-to-end supply chain logistics, warehousing and fulfillment and these changes are going to be effective April 1st 2025 also, and then you can go in and get more details on that as well. And then MCF, multi-channel fulfillment. I know a lot of people use this. They're actually going to increase their fees by 3.5% on average and they say this is less than the average of 5.9% that some other carriers use. For units with shipping weights of one pound or less. The fees are actually going to remain unchanged for standard delivery speed and for units that exceed one pound, the fee increase will vary depending on the unit size and weight, and these changes are effective January 15th, so a lot sooner of 2025. And for details about the changes, you can actually go to the little link there that they give in uh, in seller central as well. And then the finally, we're going to talk about buy with prime and any fees there, and it looks like buy with prime there's going to be no increase to the buy with prime service fee and fulfillment fees. For some large standard size units it actually is going to decrease. So they're going to continue to offer the one to two day delivery at rates that are comparable to the three to five day standard delivery rates on other carriers, and so it'll still kind of all be the same, but maybe there will be some discounts, so that change is going to be effective January 15th. So you can check for more details in the link that they provided in there as well. Carrie Miller: All right, so let's go ahead and get into the second article of the day, which is about Black Friday, cyber Monday. For Amazon, this is pretty exciting news and I'll just go ahead and share this article and that is that Amazon's Black Friday week and Cyber Monday deals. It was their biggest deals event ever and if we scroll down, we can see a little bit more details in this actual article and it said Amazon announced that it's Black Friday week and Cyber Monday holiday shopping event from November 21st through December 2nd was its biggest ever compared to the same 12 day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold. And then it actually, if you go further down in this article, it says the black Friday week and cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon's store, most of which are small, medium sized businesses. More than 60% of sales in Amazon's the Amazon store during the event were from independent sellers, so third party sellers anyone out there who sells on Amazon. Carrie Miller: Was this the story for you? Did you see a huge increase this year in your sales? I think that's pretty interesting to take a look at. And then, if we go further down, it goes to talk about some maybe contributing factors that might've contributed to this being kind of one of the biggest events ever, and it basically has to do with their AI features for customers. They're a powered assistant, rufus, that helps, you know, helps you kind of ask questions and find things quickly, and then they also have AI shopping guides that may, you know, make the decision-making process a little bit easier by the by consolidating the details of the products and breaking down technical terms. And then also Amazon lens, a visual shopping tool that allows you to just identify products with a photo, a screenshot or a barcode, and then Find on Amazon feature that lets shoppers discover comparable products while browsing online. So I think that you know they're pretty happy about the things that they did here for you know, just boosting Amazon sales during this time. So I'm really interested to know, if you're an Amazon seller, was this Black Friday and Cyber Monday your biggest sales year ever? For me, it certainly was. We actually did 32% more than we did last year on Black Friday, Cyber Monday weekend, so we really just calculated that timeframe. So I'm curious to know if you put it in the comments, that would be great. Did you do better or worse this year in for Cyber Monday and Black Friday? Carrie Miller: Okay, so let's go ahead and go to the next article, and that is actually kind of related, and it's Walmart Marketplace. So Walmart Marketplace actually also had record sales in this last Black Friday, cyber Monday, Walmart Marketplace saw its highest ever sales day and also set a single day conversion rate record during the period between November 25th and December 2nd. Walmart goes further on and they say in this article if you can scroll and see, it's at the top here. Walmart says that this record comes as the company's e-commerce business is experiencing substantial growth. During its most recent quarter, that side of the business grew 22%, with Walmart marketplace sales increasing 43%, marking the fifth quarter in a row with more than 30% sales growth. So they're definitely growing. Carrie Miller: I'm curious to know if any of you are actually selling on Walmart and you've seen this growth as well, and you saw a huge increase in what happened on Cyber Monday and Black Friday. In addition, the company if you can just scroll down a little bit more. The company says that the marketplace is also gaining more high income shoppers. During its last quarter, around 75% of the company's market share gains came from households earning upwards of 100,000 annually, and that's actually interesting to note, because I do have people ask me quite often if they should put a higher priced item on there, and it looks like the demographics might be changing, for the online portion at least, so you might be able to sell some higher priced products as well on Walmart. So that should be something to keep an eye on. So for any of you who have kind of like those premium products, it looks like they are selling some of those, and then they further kind of said into this article they said that the these gains create exciting opportunities for premium brands and categories on our marketplace, because higher income customers are showing a higher propensity to spend on both discretionary and grocery purchases, and I think that's really, you know, kind of convenient for a lot of people. They want to buy things kind of all at the same time. So very, very good on Walmart's part to kind of work on combining those. I think it's only a matter of time and you'll see a lot more sales there. All right. Carrie Miller: So the next thing is was also kind of a feature update in seller central, and this is the coupons. Okay, so now the new feature update is that you can actually edit coupons and you weren't able to do this before, but you're now able to increase the discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and it helps you to adjust to the changes in inventory levels. So if you're selling out, you can kind of work on that. But you have to note, to maintain customer trust, you can only edit coupons to increase discounts. So I don't know how helpful that is for some of you, but that's really the way they made it, so you don't have to kind of recreate the whole thing. Carrie Miller: So the next thing that we want to share about and this is also in Seller Central, that was talked about in Seller Central and it is a limited time coupon fee reimbursement for new FBA selections. So from now until January 31st 2025, you're going to receive an automatic reimbursement for the 60 cent per redemption coupon fee for coupons on newly launched fulfilled by amazon selection. So this is especially helpful for anyone who's like seasonal and you launched a bunch of new things and you did some coupons on there, so you can get reimbursed for those. The promotion applies to FBA offers on products that first became viable after November 2nd 2024 and reimbursements will automatically be dispersed to your seller central account by February 28th of 2025. So anyone who is seasonal and kind of just launched products in this last November, this would be a great thing to take advantage of. I think it actually is. So that's pretty cool information right there, okay. Carrie Miller: And then the next thing and this is the last kind of piece of news, but not the least this is about the Amazon bundling clarification. They kind of put a clarification out because when they announced this in October of 2024, there was a lot of confusion around it. So basically, during that time, amazon updated the product bundling policy for consumables to ensure bundle products are safe, authentic and meet stricter handling standards, and this change reflected the higher safety requirements for items like food, skincare and products for children or pets. And Amazon heard a lot of feedback from sellers that the new policy was really confusing. So we're gonna go into the nitty gritty details of this, all right. So the first thing clarification that they're clarifying is all bundles must be product configurations packaged by the original manufacturer for the brand. For example, you can list a bundle that includes Dawn dish spray and display refills, which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that yourself have repackaged. Okay, you also cannot create your own bundle combining Dawn products with gloves, sponges and anything else from other manufacturers. Carrie Miller: And then the next one is about products. Products may be reconfigured and repackaged as bundles if you have a letter of authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand and the bundles must be branded with the same brand name as the products. Okay, so that's something to note. Now we actually had Ashlyn had an insurance. She did a module in our Freedom Ticket 4.0 where she talks more in detail about this topic and you know what not to do because it is a liability and some somewhat against the rules. So if you want to learn more about repackaging stuff, you can actually go check out our bonus modules in Freedom Ticket 4.0 in that course, or actually it's in our regular modules in there, so you can actually see that. Carrie Miller: And then the last thing, but not least, in here that we wanna point out about this bundling is that gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting. So there are some exceptions, and so I can see how this could potentially be a little bit confusing. So definitely good to kind of check out this information if you are bundling. This is especially helpful for anyone who's kind of a wholesaler or reseller. Um, so you know what the rules are. So the next thing that I want to do is I'm actually going to show you, uh, some feature updates. So Helium 10, we're always improving and always coming out with new tools and new, new support for sellers, and one thing that we are recommending is that sellers diversify to other platforms. So we have a lot of Walmart content and a lot of Walmart tools. We obviously were Amazon, but then also we wanted to give you some tools for TikTok, and so I'm going to go ahead and show you in here this is our actual, our coffin shelf listing right here. Carrie Miller: But say, you wanted to actually start selling on TikTok shop and sometimes you want to know what the data is for TikTok shop, and so what we actually did is we created a Profitability Calculator for TikTok shop and this is going to help you to take your Amazon products and kind of calculate and see if you could be profitable on TikTok shop. So when you go onto your Amazon listing and pull this, you can see that it pulls in the price and all of the dimensions here and then you can put in your manufacturing costs, you can put in your freight costs and then it gives you a spot here for the commission. So this is what you would pay for influencers to share your products within TikTok shop, and so we put it at 20%. But you know it depends. Sometimes people start at 30%, some people will give 10%, and so you just put that in there to calculate your profitability. You would also want to put your estimated time in storage and kind of storage fees for fulfillment by TikTok, and then you can put any duties and tariffs in here and other costs and you can calculate pretty easily your profit on TikTok. So that is something that you should check out if you haven't started on selling on TikTok, or even if you are and you want to kind of add more products and you want to just see how they would do on TikTok shop, that is a great place to take a look. Carrie Miller: And finally, we are getting into our strategy of the week and I wanted to do the strategy of the week in the Listing Builder AI. We have a lot of really cool features that are in the Listing Builder AI. So I've actually already pulled it up here for you to see, and this is just an example of all the amazing stuff that we have. Just kind of one example and that is keyword performance. So we put in our list here and you can see that you have the root words and then we also have keyword phrases. So you put in the keyword phrases and then it kind of automatically kind of divvies out these one root words to kind of show you what those are. Carrie Miller: But if you want to go in even more detail to see what the keyword performance is, you can actually pull up the keyword performance by clicking on that and it's going to show you all the root words here, so you can see all the root words there. And then you can also see over here. Say, for example, if we check, we want to see all the keyword phrases that have Gothic in it, and so we can kind of check that and hit the filter button and then what you're going to see is all the phrases with coffin in it, and then you can see exactly where it is. It's in the exact phrase exact phrase. You can see it's plural, singular field, field, broad. So it's kind of a broad match there, so not in the exact phrase form. So you can basically check any of these and kind of filter any of these different words that you want to see more details about and how you've used it and where you've used it, and you can also. Carrie Miller: What's something that's great about Listing Builder is you can also go ahead and you know you can pretty much put any listing in here, and so you can put your competitors in here and you can analyze their, their keyword performance and see where they're putting their most important keywords um, in the exact phrase and all that. So, um, it still gives you search volume here, the keyword sales, the click share, the title density and the organic rank of that listing. So it's definitely very helpful and just a good place to kind of see where all of your placements are and it gives you just kind of a good overview to see how well you're optimizing your listing. I think this is an amazing tool that you can use and filter and kind of just see where everything's at. So if you haven't tried it out, you should definitely trust uh, try out our Listing Builder AI. That's just one of the amazing features. There's some other competitor kind of comparison features in there as well. Carrie Miller: All right, so that is all that I have for you this week on the Weekly Buzz. Hopefully this was very helpful. I think we have a lot of great information in here today that you can kind of take a look at and just monitor, but next week Bradley Sutton should be back, so we'll see you again next week to see what's buzzing. Bye, everyone.

Hoy Adriana Rangel nos platica todo sobre como podemos automatizar y optimizar nuestras estrategias publicitarias con inteligencia artificial. Comparte con Adriana el viaje desde las técnicas tradicionales, como las engorrosas tablas pivote de Excel, hasta las soluciones actuales que eliminan el factor emocional de la ecuación. Adriana, te ofrece un análisis reflexivo sobre cómo estas herramientas han evolucionado en los últimos siete años, mejorando la precisión y eficiencia de las campañas. En nuestro segundo segmento, desglosamos métodos prácticos para optimizar tus campañas publicitarias a través de herramientas avanzadas de analítica. Descubre cómo la pestaña Analytics y el ad manager pueden ser tus mejores aliados para ajustar el rendimiento de tus campañas y reducir costos. Además, revelamos los secretos detrás de AI Advertising de Atomic, la nueva herramienta que promete revolucionar la creación de campañas rápidas y efectivas. Con inteligencia artificial a tu favor, transformarás tu gestión publicitaria y maximizarás el retorno de inversión. Por último, nos centramos en la importancia de las palabras clave negativas y su impacto en la optimización de campañas. Aprende a identificar y eliminar aquellas palabras clave que desperdician tus recursos, asegurando una gestión más efectiva del presupuesto publicitario. Ya sea a través de métodos automatizados o manuales en Seller Central, te mostramos cómo lograr un rendimiento óptimo de tus campañas. No olvides que puedes ampliar tus conocimientos visitando nuestro canal de YouTube, donde te ofrecemos una experiencia visual completa y estrategias de PPC que harán crecer tu negocio en Amazon. ¡No te lo pierdas! En el episodio #156 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Intro a Amazon PPC (Amazon Advertising) 12:02 - Estrategias De Publicidad en Amazon 16:18 - Creación De Campañas Publicitarias en Amazon 30:13 - Optimización De Palabras Clave Negativas

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update 04:56 - TikTok Link Testing 07:51 - Rufus in EU 09:11 - Sponsored Brand Forecasting 10:02 - E-Commerce Gains 10:48 - DSP Targeting Update 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy 16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, you know, selling for some of us. So, they had a note to sellers here. They're like hey, we're trying to simplify things. You know, we heard sellers and we want to make sure that, um, you know, we're providing the best service and not, you know, complicating things with a bunch of new fees. And so that's what they said hey, our focus is on continuing to partner together to delight customers and providing our seller selling partners a great value that helps their businesses thrive. Bradley Sutton: Now they actually mentioned that some fees. Not only is it not being raised, it was actually being lower. For example, if you are doing a large, bulky sized product, you're actually going to see lower inbound placement service fees on average 58 cents per unit for minimal shipment splits. In addition, they're going to waive inbound placement service fees for new parent ASINs that qualify for the FBA new selection program. I'm not going to go into too much depth what that is. You're going to have to search that in seller central. Bradley Sutton: We could talk about 10 minutes about that FBA new selection program. But if you are eligible for that for a new product and you create a shipment between December 1st and March 31st, uh, it's, the first hundred inbound units will be exempt from inbound placement. Now again, remember what you have to do to be completely exempt from inbound placement fees is send at least five identical shipments to five different places, um, or three plus different places that Amazon specifies. Then you won't have to worry about email placement fees. But let's say you've got a full container. Actually, a full container probably wouldn't qualify as maximum 100 units, but let's say you had a container of a thousand units, right? Well, those first hundred units, obviously your containers are going to one place. Those first hundred units are not going to have a fee. If you qualify for this Right now, it does have a fee. So maybe wait to create your shipment until December 1st if this qualifies for you. Bradley Sutton: In addition, this article mentions that they're introducing more incentives for adding certain new selection in our store. We're going to enhance the new seller incentives and FBA new selection programs with greater fee discounts. All right, so take a look at the link. This is going into effect on January 15th, so a number of weeks still to go for this, but the seller benefits page and seller central will have a little bit more information. Some might ask well, does this mean that absolutely under no circumstances will there be any new FBA fees in in 2025? Amazon says no, hey, we do things in a dynamic way and who knows what might happen that might cause us to change stuff, but as of right now, no new fees. So I think everybody is very happy about that. Uh, switching marketplaces. Bradley Sutton: The next article is from modern retail.co and it's entitled. TikTok is quietly testing product links in post as it looks to boost its reputation for shopping. Now, to me, this is, I don't know if I would say, flying under the radar, but I think it's more important than it might seem because, as you know, obviously traffic from other websites is big, but when you have influencers talking about a product on a different platform right, like if it's on Instagram um, how can they put links? I'm influencers talking about a product on a different platform, right, like if it's on Instagram, how can they put links? I'm not talking about, you know, reels and stories where you can put like links there, but if you just have a regular post, you cannot put a clickable link usually in the post right, what, what, what do you see influencers say when they're trying to send people to a product, like on Amazon, another website? What do they say? Link in bio? Bradley Sutton: I'm sure you guys have seen that. Right, hey, link in bio. Because in the bio of like TikTok and Instagram, you can actually have links and then a link tree comes up and you got to pick which product it is, et cetera, et cetera. It's kind of you know, the conversion rate's not going to be great with that, and the reason why these platforms, social media platforms, do that is because they don't want necessarily people going off. Right, like, if I'm, if I'm Instagram, I want people to stay on Instagram. The whole algorithm is designed to keep people on Instagram. So then I don't want people clicking a link and now maybe their Instagram journey ends because now they go down a rabbit hole on Amazon, right? So TikTok has always been like that. Bradley Sutton: This doesn't mean that they're going to go forward with this. This is according to this article. This is a beta test that they've been doing and it says TikTok hasn't posted about this anywhere, but it was spotted by expert marketing consultants who wrote about it and basically it allows creators to add shopping links from other affiliate partners, including Amazon, Walmart, target, Rakuten, impact, et cetera, et cetera, even Temu, and they're going to be able to add these links to the actual post. It says with this new integration, product links show up at the top of a post comment section, reducing the number of steps a shopper has to take to navigate to a creator's recommended products. Now this, potentially, is huge Game-changing, I should say I don't use that term lightly. Bradley Sutton: Something to be game-changing has to change the game. Right now, the game is influencers absolutely promote products, but how many of them drop off customers because they don't want to click on their bio? Try and find the link, and let me just figure it out now. Forget it, you know, or maybe they'll search for it, right? But imagine if, right at the top of the post, they could actually click with one click and go right to the Amazon listing. That's just going to open up a lot of affiliate marketing potential for TikTok influencers and we Amazon sellers. It's going to help us out too. And then, you know, who knows, maybe Instagram might follow and that would be pretty big as well. Bradley Sutton: But right now, all just speculation, because this is just a beta test that TikTok is doing, going back to the Amazon platform, an announcement by them and says and Amazon announces the launch of Rufus in beta across Europe. So Rufus has been now for us here in the US, for consumers in the US, for a while. They launched in UK in September. Now it's going to be available in Germany, France, Italy and Spain. So you know, for those who, for whatever reason, have not been using the Amazon app or maybe you are in one of those countries you've never seen it. You know, rufus is this AI assistant that allows consumers to like ask questions about the reviews or, you know, talk about different topics, what are different types of running shoes. It's almost like searching Google, doing your product research for what kind of product you're looking for, without having to go to Google. You're doing it all on Amazon. So now this is going to come up in Italy, Spain and those other marketplaces I talked about. I have not seen any huge changes in the way people shop here in the States yet. I've tried it before and, as with many things with AI, it doesn't work that great yet, but I think the possibilities are kind of endless for this. As the algorithm and the AI learns, it could theoretically have an impactful effect on sellers, how consumers find their products, how they can read the reviews, etc. So keep an eye on anything Rufus related, regardless of which marketplace it's in Going to Amazon advertising. Bradley Sutton: Now an announcement from Amazon says sponsored brand forecasting for impressions and clicks is now available in the advertising console. So this new feature it says it provides forecasts of impressions and clicks based on your campaign settings. Basically, this means it's forecasts of impressions and clicks based on your campaign settings. Basically, this means it's an estimate of the number of times your ad is going to be displayed and it's going to forecast the number of clicks, or the estimate the number of times your ad will be clicked. Makes sense, right, and so this was not available before for sponsored brand ads. It also mentions hey, this is not a guarantee of actual performance. If the forecast is 100 clicks, it doesn't mean that, hey, you're going to get 100 clicks. It's just a forecast based on historical campaigns with similar budgets according to Amazon. So take a look at that, if you have access to that, when you're setting up your sponsored brand campaign. Bradley Sutton: Next article is just a general one from Payments.com campaign. Next article is just a general one from payments.com says e-commerce growth outpaces general retail sales and hits 15.6% All right. So, again, a shift towards paying online through computers, mobile devices, remains firmly entrenched. E-commerce sales hit $288 billion $388 billion a 2.2% increase, and is up 7.5% since last year. Other news in this report says hey, Walmart's got some momentum. It says Walmart reported that e-commerce sales in the United States surged by 22% in the most recent quarter, but Walmart said that their e-commerce marketplace sales were 42% higher. All right, so that's pretty impressive increases from Walmart. Bradley Sutton: Going back to Amazon advertising DSP, amazon DSP launches contextual keyword targeting for US, uk, Canada and Australia. All right, so this is pretty interesting. So now, before, if you were doing DSP, you can target category or product retail based approaches. But now you can put something in. The example that they give here is, you can put something like 4th of July, right, and now, when you hit 4th of July, it's going to give you contextual keywords based on that Right. So, so that's going to be interesting. So that's going to be interesting. Bradley Sutton: We've talked about contextual search, meaning that, hey, you might show up for keywords that aren't necessarily that you're indexed for, right, like 4th of July. What would come up? Maybe like 4th of July outfit women. Maybe you don't have the word outfit for whatever reason, in your listing, right? But you know, if you're, contextual, search means that somebody could search for the July outfit women and your product would show up, right, because it's. It's kind of like say, hey, they're probably looking for this and even though this product is not indexed as keyword, let's go ahead and show it. Now, this means that with DSP, you can just target, like, like a season or a general theme or something, and it's going to show you to a lot of keywords that you cannot manually target with like keyword targeting ads, because normally if you target a keyword that is not in your listing or that you're not indexed for, amazon's not going to give you impressions for it. So, those of you who use DSP, this could be pretty cool. Let me know if you've gotten into that, all right. Bradley Sutton: Next up, let's go with our training tip of the week, and it's actually kind of like an exercise I want you guys to do and kind of like a study that is going to give you guys some confidence. And this is about sales estimation, right. So I want you guys to take your product and look in to what your actual sales were. You know, either using Helium 10 profits or maybe your business reports for the last 30 days, through yesterday, all right, not through today and then compare it to the Helium 10 numbers, even down to the child level. Because remember, as Kerry announced last week, you can now see estimates in x-ray for products. Before, if you had a red, blue and green product you were looking at on Amazon, part of variation, Helium 10, like other tools, would just show you the same exact number for each of those and what it meant was hey, this is what overall you're selling. Remember now, Helium 10, just like Kerry said last week in the buzz, it's showing at the child level. So it'll say, hey, red sold 50 units, the blue sold 23, and the green 17, whatever, right, so check your sales versus that. Bradley Sutton: And then if you're wondering, hey, who's got the most accurate sales data? Is it Helium 10? Is it tools like Jungle Scout or Data dive, which uses Jungle Scout information? Or maybe I don't need Helium 10 10, I don't need Jungle Scout, I'll just use the amazon bought in the past month metric, right? Well, I did a deep dive, guys, uh, into this in this blog, and you can see this blog at h10.me/h10sales. You can watch a video, uh, or. Or look at this, this document, and we did a deep study with over 29,000 listings that we had actual sales on, and basically you know, long story short, you guys should read this whole blog or watch a video so you can understand the science behind this. Helium 10 had an 89.59% accuracy rate, basically 90% accurate. Jungle Scout had 60%. You couldn't even compare the Amazon one because, remember, amazon is so limited with what it shows, just 50 plus 100 plus 500 plus 1000 plus, so there's just so many numbers in between that the accuracy is just kind of off the charts, bad, as it were, because it's not showing you exact estimate. So, anyways, in this case study, we just pretty much compared Helium 10 and Jungle Scout, since we couldn't really compare the Amazon bot in the past metric. It was just so far off. So make sure to check this out. Bradley Sutton: And then, at the end of this, I actually did a live case study, all right. So I did a live case study during this video where I took products that I actually have access to the Seller Central account on, and so watch the video, because what I did was instead of just like saying, guys, all right, believe me that our data science team did this. You know, like I've always said that you know, if we came out with a report like that, you guys would probably just take it with a grain of salt. Like, of course, Helium 10, data scientists are going to show information that shows Helium 10 is the most accurate. But no, guys, I did a live case study right when you can even see the timestamp on my computer so that you know, you could see I wasn't trying to like edit stuff out or fake, uh, do fake things. But I did it over like 30, 40 products across three different accounts, um, and showed uh, when jungle scout was more accurate, when Amazon was more accurate, when Helium 10 was more accurate, and I had very similar results. As a matter of fact, let me just show them to you. Bradley Sutton: The Amazon bot metric only had five estimates out of these 37 that I tested. Helium 10 had 34 out of 37 estimates, including the child items. Jungle Scout had only 21 out of 37. The Amazon bot metric was the most accurate of the three estimates Only one time out of the 37 ASINs. Jungle Scout was the most accurate four out of the 37 ASINs and Helium 10 was the most accurate for 28 out of 37. All right, the biggest that Amazon was off was 72% off. The biggest Jungle Scout was off was 650% off. The biggest Helium 10 was off was only 50%, and that was when it was like we said three. It was actually two or something like that But anyways, watch this video, h10.me/sales and then do the exercise. Guys, take your own sales and then compare it, um, and then see how close the sales are. So we did this just to make sure that, hey, uh, some, some sellers are like wondering how much can I trust Helium 10 sales numbers that I see in Xray, Black Box, et cetera. You can trust it a lot. All right, everybody. That's it for this week's Weekly Buzz. Thank you for tuning in. Make sure to tune in next week to see what's buzzing. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Discover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more. Whether you're an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don't miss this deep dive into one of the best Amazon productivity tools available today!  

Topics this week include: Display videos across related product detail pages, Customer Loyalty Analytics dashboard, available in Seller Central   In the News: Amazon Haul, Delivered a Little More Slowly   ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today, we're excited to revisit the important topic of catalog organization with seasoned expert and Operations Manager, Zlatana Pejovoc. A couple of years back, we released an episode focused on managing large apparel catalogs, which is definitely worth a listen if you're dealing with catalog challenges.  In this episode, however, we're taking a fresh, holistic look at variations and catalog organization to explore recent developments, current best practices, and the future of assortment strategy. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Zlatana discuss: Evolution of Catalog Variations Increased rigidity and standards in Amazon's process. Introduction of AVs (Automated Variations) in Vendor Central. Shift towards a more self-serve model in recent years. Positive impact on customer experience. Increased complexity but also better flexibility for sellers. Challenges in Catalog Organization: Balancing self-serve options and stricter standards. Better user experience versus operational complexity for brands. Case Studies and Examples: Practical examples from apparel brands and other categories. Best Practices for Variation Strategy: Importance of Grouping Similar Products Up to 30% revenue increase from well-executed variation strategies. Boosting visibility and conversion rates for new products. Common Mistakes and Pitfalls: Incorrect grouping leading to suspended listings. Variating different product types inappropriately. Future of Catalog Management Predictions and Wishes: User-friendly flat files and better support services. Potential AI-driven suggestions for simplifying the variation process.  

Send us a textExperiencing a drop in Amazon ad performance? Learn from Kevin Sanderson of My Amazon Guy and the experts at Clear Ads as they discuss why it's important to not overreact to short-term data. They cover how seasonality, competitor pricing, and macro impacts can affect your ad campaigns, and provide tips for optimizing your Amazon ads. From adjusting placement modifiers to analyzing search query data, this video covers everything you need to know to avoid common mistakes in managing Amazon PPC.#AmazonAds #PPCOptimization #AmazonSellers #EcommerceTips #AmazonMarketingGet help from My Amazon Guy to grow your Amazon sales: https://myamazonguy.com/Access 450+ SOPs to manage your Amazon business: https://myamazonguy.com/SOPImprove your listings with My Amazon Guy's Seller Central services: https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Intro: Common Issues in Amazon Ads00:19 - Meet the Experts: My Amazon Guy and Clear Ads00:48 - Factors Impacting Amazon Ads: Competitors and Seasonality01:40 - When to Adjust Campaigns: Short-Term vs. Long-Term Performance02:15 - Broad Campaigns: When to Use Them02:55 - Bid Adjustments and Placement Optimization03:40 - Managing Broad Match Campaigns Carefully04:10 - Segmenting Keywords for Better PPC Results04:50 - Using Placement Modifiers to Improve Ad Performance----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining' Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon's new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.   Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.   Bradley Sutton: Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.   Bradley Sutton: Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.   Bradley Sutton: Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.   Bradley Sutton: Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.   Bradley Sutton: Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.   Bradley Sutton: It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.   Bradley Sutton: Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.   Bradley Sutton: You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.   Bradley Sutton: All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.   Bradley Sutton: All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.   Bradley Sutton: Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?   Bradley Sutton: Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.   Bradley Sutton: And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?   Bradley Sutton: The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.   Bradley Sutton: Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.   Bradley Sutton: Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

Send us a textIs FBA or FBM better for your Amazon business? Steven Pope from My Amazon Guy breaks down the benefits of using FBA over FBM, highlighting the key reasons why 99% of Amazon sellers choose FBA, especially for heavy or bulky products like charcoal. Learn how FBA can help you recover lost inventory, improve logistics, and take advantage of Amazon Prime members to boost your sales. If you're deciding between FBA and FBM or struggling with inventory issues, this video is packed with useful insights to help grow your business.#AmazonFBA #FBAvsFBM #AmazonSellers #EcommerceTips #MyAmazonGuyGet help from My Amazon Guy to grow your Amazon sales:https://myamazonguy.com/Access 450+ SOPs to manage your Amazon business:https://myamazonguy.com/SOPImprove your listings with My Amazon Guy's Seller Central services: https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Recovering Lost Inventory and FBA Benefits00:15 - Challenges with FBM Sellers00:45 - Why Sellers Are Avoiding FBA01:10 - Recovering Lost Inventory with FBA and My Refund Guy01:30 - Why FBA is Better for Heavy or Flammable Products01:50 - The Benefits of FBA for Sales Growth02:20 - Leveraging Amazon Prime with FBA for More Sales02:50 - Easier Logistics with FBA: Bulk Shipping & Fewer Headaches03:10 - PPC Strategy to Skyrocket Sales in the Busy Season----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Building a Full-Funnel DSP Strategy For Amazon Sellers   Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon's PPC. DSP allows for advanced targeting using Amazon's first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP.   What is Amazon DSP? Sam explains that Amazon DSP is different from traditional Amazon PPC in accessibility and functionality:   Barrier to Entry: DSP isn't as easy to access as Seller Central; it requires Amazon-approved agencies or meeting certain spend thresholds. Initial Challenges: Early misuse led to its reputation issues, as many advertisers applied blanket strategies, not optimizing DSP for unique brand/product needs.   Building the Full Funnel Sam emphasizes a strategic approach to DSP that adapts to product price points and buying cycles, avoiding a one-size-fits-all approach:   Understanding Customer Journey: Higher-priced products require longer consideration windows, so retargeting timelines should vary. Tailoring Campaigns by Product Type: A $10 product doesn't need a 30-day retargeting window, while a $200 product may need up to 45 days to properly engage the audience.   Key Metrics for Success in DSP To evaluate DSP campaign effectiveness, Sam discusses focusing on core metrics:   Return on Ad Spend (ROAS) and Total ROAS as primary performance indicators. Effective Cost Per Detail Page View: Lower costs (below $1) signal efficient DSP campaigns, with top performers achieving $0.50 or less. Percent of Purchases New-to-Brand: Indicates how well DSP attracts fresh customers, avoiding retargeting those already inclined to purchase.   Sam highlights Amazon Marketing Cloud (AMC) as a tool to monitor customer touchpoints in the purchase path, offering more transparency into DSP's role in converting new users.   DSP Budgeting Insights One misconception Sam dispels is that DSP requires excessive budgets to yield results:   Optimal Spend Range: While larger budgets provide more data for refinement, DSP can still be tested effectively at lower levels if PPC campaigns are fully maximized first. Synergy Between PPC and DSP: He advises investing as much as possible into PPC until returns diminish, then strategically layering DSP to further boost conversions.   Evaluating DSP Managers When hiring or assessing a DSP manager, Sam recommends looking for these critical skills:   Sales Deduplication Knowledge: A solid understanding of deduplicating sales between DSP and PPC, often through merchant tokens, which ensure accurate attribution. Customized Campaign Strategy: Effective DSP managers tailor retargeting windows and budgets based on product price points and sales cycles, avoiding generic settings. Expertise with Streaming and Video Ads: Familiarity with OLV (Online Video) and Streaming TV (OTT) can add value to campaigns, especially for brand awareness.   Streaming TV and Online Video (OLV) Advertising Sam and Danny discuss the advantages of Streaming TV (OTT) and Online Video (OLV) as part of DSP's offerings:   OTT vs. OLV: OTT, or Over-the-Top Media, is a more premium option, placing ads on streaming platforms like Hulu and Prime Video, while OLV covers a broader online space (e.g., ads between games or online content). Use Cases: Streaming ads are highly effective for certain brands but come with higher costs, while OLV offers a budget-friendly alternative for brands targeting broader, online-savvy audiences.   DSP for Non-Amazon Sellers One of the most forward-thinking DSP strategies involves leveraging Amazon's first-party data for external brands:   Application for Non-Amazon Sellers: Brands not selling on Amazon, like car companies or public services, can still use DSP to target potential customers based on Amazon's deep data insights. Geotargeting and Demographics: For example, public transit services like LA Metro have used DSP to target specific areas, showing the versatile applications of DSP data.   The Role of DSP in Amazon's Search and Ranking Algorithm Sam shares advanced insights on how DSP impacts Amazon's ranking system through behavioral targeting:   Bayesian Update System: Amazon's algorithm adapts based on live data (clicks, conversions), helping high-performing products “win” visibility quickly while demoting less successful items. Behavior-Driven Launch Strategy: For launches, a well-optimized DSP campaign can create significant early traction, contributing to better search rankings.   Common Pitfalls and Misconceptions in DSP Sam addresses frequent DSP errors that agencies and brands make:   Misleading Attribution: Lack of merchant tokens can lead to inflated success metrics, misleading clients on actual DSP effectiveness. Uniform Strategy Application: Applying the same retargeting window or budget across all campaigns, regardless of product type or target audience, can dilute DSP's impact.   Amazon as a Search Engine First Both Sam and Danny agree that Amazon's primary goal is search relevancy, driven by conversion rates and user experience:   SEO Principles on Amazon: Amazon prioritizes high-conversion products to ensure users find relevant, desirable items. Successful DSP campaigns enhance this by generating high-quality traffic. Cold Start Problem: New products face Amazon's cold-start challenges, where initial performance metrics determine future visibility. DSP's behavioral targeting can boost early sales velocity, easing this process.   Closing Thoughts Danny and Sam conclude by reinforcing Amazon's profit-centric nature, encouraging sellers to align with Amazon's goals to maximize DSP benefits. For sellers looking to experiment with DSP, Sam advises working with knowledgeable agencies or managers to avoid wasted spend and achieve incremental gains over PPC alone.   Reach Out to Sam Lee:   Company: Trivium Co. Contact: sam.lee@triviumco.com   Looking for a Free PPC Audit? https://www.databrill.com/

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon's enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man's mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard.   Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it says hey, there's an increased demand to send inventory to the West Coast facilities and it's resulting in longer p times or lead times. Right, so, so we already got that. But then they said, hey, is amazon rerouting non-partnered carriers to inbound locations? The answer is no. So if you're not using an amazon partner, they're not telling, like your own freight company, hey, you need to go to Texas or something you know to deliver. No, if you're shipping your inventory with a third-party carrier and you have longer receive times, you could actually still reach out to your carrier, amazon says, and get a new appointment through Carrier Central.   Bradley Sutton: What changes are you making to the inbound placement service fee? Inbound placement service fee? Amazon says hey, effective immediately, where we've temporarily reduced the rate range for the inbound placement fees for minimal shipments into the East region by 5 cents. Better than nothing, guys, right, 5 cents per unit, okay. So you know, like, if before you had to ship to the East coast and you had to, you know, have certain placement fees that were, you know, 30, 40 cents each, you get a 5 cent discount. Now, because of these issues, what are the temporary fee changes to help move out of the West? Same thing 5 cents in reduction in fees for the minimal shipment split option to the East region. Next question says if inbounding to the east region still is the most expensive, even with this five cents difference, what should I do? Amazon says we recommend that you use the Amazon optimized shipment splits or select central or east regions under the partial shipment splits or the minimal shipment splits options.   Bradley Sutton: Another general question that some are asking hey, my shipment is still showing delivered status, but the inventory has not been received. What should we do? It says most delivered shipments are received within a week of delivery to ensure placement of your inventory. Now, if you're using a non-partnered carrier, communicate with the carrier to get progress reports. If you're using Amazon Freight, they can help locate your shipment by submitting If you submit a carrier, missed pickup request to Amazon and that'll help you get more information.   Bradley Sutton: Another question are fulfillment centers equally affected by the long receipt times? In other words, we know the receipt, the inbound is having trouble, but are my customers going to start having issues on the West coast because of what's going on? The answer no. These longer receipt times are mainly affecting the West region because it's a popular location for inventory shipments, but fulfillment centers are not experiencing that issue. Why do I still not see the partial shipment split options to the West? Answer. The partial shipment splits inbound option will be provided if your shipment qualifies, but due to the busy holiday season and high demand, partial shipment splits to the West may not be available on send to Amazon. So you might be like wait a minute, how come? You know, normally when I create my shipment I usually see this the shipment split to the West available and now it's not like showing up at all. Well, this is the reason why, because of this, this issue that that we're talking about now. Hopefully that's not the case for you, but this is the answer If that is happening to you.   Bradley Sutton: Now here's a funny one. Are there alternative shipping methods, ship mode, when possible, of course. Where'd that be? I mean, how do you use air all the time If it didn't cost five times as much as ocean shipping? So for most of us that might not be an option, but hey, at least Amazon's giving you an alternative. In case you didn't realize that you can ship your product via air. All right, so that's most of the information there about what's going on with Amazon West Coast. Let me know in the comments. Have you been affected by this? I actually haven't. Thankfully, knock on wood, I haven't had to ship anything in the last week and a half or two weeks I got most of my stuff in early. I'm about to send a shipment in tomorrow for my warehouse, so let's see how it goes. What about you? Let me know in the comments below if you guys have been affected by this.   Bradley Sutton: Next article is from Reuters.com says Amazon sets ultra low pricing plans for Temu rival store. The information reports Now this is something we reported a couple of months ago how Amazon might be launching like a Temu-ish kind of service for sellers from China, where it's going to ship directly from China to customers might take 10 or 12 days. Well, some more information has come out. Supposedly there's going to be caps on what they can charge, uh, in the categories. So if it's jewelry, if it's going to be part of the service, it's $8. If it's a guitar a guitar it's 13. If it's a sofa, the most expensive sofa you can ship is $20. I mean a Lego sofa, like what in the world sofa costs under $20. Now I saw other reports that said, hey, the total price is $20. I saw some reports that said, hey, it had to be less than a pound or less than 14 inches long. If it's less than 14 inches long. How are you going to have a sofa even in there? So there's so much information and misinformation out there right now, like I'm not sure what to trust yet. I'm just throwing out information as I get it. This is an actual article in Reuters.   Bradley Sutton: Now, what do you guys think about this? I know the last time when we first announced this, people were upset. They're like man, this is not good. So, like, my biggest question still is are US-based sellers European-based sellers? If we have a factory in China, will we be able to use this service to at least have an equal playing field, or only Chinese manufacturers are going to have access to this shipment? So let's see how things go. I think a story I saw where it said maybe somebody said hey, only you can't even have branded products here and it's going to be separate from Amazon's websites like a sub site. Who knows Can't have branded products, you only can say generic. There's all kinds of stories, but as they keep coming out, we'll let you know and hopefully there'll be some clarity on what exactly is going to happen with this program soon.   Bradley Sutton: Next up is article from the Seller Central and it's called view your reserve payments in the new deferred transaction report. All right, so if you get a sale, you don't get the money from that sale right away. Like, let's say, your disbursement is every two weeks and it's on the second Monday of the month or whatever. Well, if you've got an order on the second Sunday of the month that those orders, you're probably not going to get that money the next day. All right, because there's usually kind of like a reserve Right In addition to your account level reserve, take a look at this article because now they're saying that, hey, you're going to have more visibility into which exactly which orders exactly are being deferred until the next pay period. You're going to be able to see this in your payments reports repository. If this is something you're curious about I'm not going to go too much into detail Go into your Seller Central News. You'll have the link right there of how you can find this new deferred transaction report.   Bradley Sutton: Next article is from CNBC. It's kind of interesting because we've been doing the buzz so long, that stuff that we broke as stories about what was going on amazon before. It's like now being defunct, like we announced the release and now, a couple years later now it's going away. So CNBC says amazon to shut down speedy brick and mortar delivery service. This was called amazon today and if you remember that weekly buzz years ago. Basically what it means is like if there's a amazon seller who actually has a brick and mortar store, kind of like.   Bradley Sutton: I think what the example gave was like GNC and if it's sold products, it would allow fulfillment of the products directly from the local GNC, like a neighborhood. So if somebody orders from GNC on Amazon and they have inventory at that local GNC, then Amazon would hire these local drivers to go pick it up at that GNC and then deliver it to the customer down the street. Whatever, you might not even know that existed. Good for you, because now it doesn't exist anymore anyways. In reality. So Amazon's laying off all the employees that were part of that system. It would have been interesting to see if that played out more Like. I could have seen how you know. Maybe it could eventually roll out to you know sellers who have warehouses in certain you know localities. You know, maybe they could have just delivered to local customers on their own, but that service is gone.   Bradley Sutton: Next up, an article from seller central fix image issues fast with a new image manager feature. All right, so this is a new feature that you can go in your seller central. You go to catalog and then manage your images and then you're going to come up to this page and basically, if there's image issues, you're going to see in the bottom left like a, like a red flag, and then, instead of having to go one by one into your listings and edit the listing and then try and fix your images from this one page the image manager any issues that Amazon has with your images you can just fix them directly on this interface here. So if you want more information on that, check your seller central news dashboard.   Bradley Sutton: Next article is a press release from Amazon. It's kind of interesting because this is not really for sellers. But if you're an Amazon member, guess what? You can now save up to 10 cents a gallon at Amoco or AMPM locations, all right, so I'm assuming AMPM is like Arco, right, like that's what Arco, that's what AMPM is here in California. But anyways, you can save 10 cents a gallon, which averages like $70 a year on gas. Again, maybe this doesn't affect you. It does if you live in America and I just got you $70 right now. But I always like reporting on any benefits that, like Walmart Plus or Amazon Prime give, because it's just going to make our customers more sticky to Amazon Prime, right? Because if they're getting this $70 of free gas, if you want to see how to activate this, real easy, if you're an Amazon Prime member, go to amazon.com/fuelsavings. It's a one-time setup and then next time you go to an ARCO or AMPM you'll save 10 cents a gallon.   Bradley Sutton: Next article, again from Seller Central. This is called New FBA Shipment Notifications for Better Visibility. So if you are using a partner carrier pickups and you're experiencing FBA shipment delivery disruptions, you're now going to get an email from Amazon. So this is something that you are going to need to opt in or opt out of, depending on if you want a whole bunch of emails about what's going on with your partner carrier deliveries. So make sure to go into settings and to notification preferences and then go to FBA inbound shipment status notifications and make sure toggle on or off if you want to get these notifications or not.   Bradley Sutton: Speaking of Amazon and the website on the front side of the website, not seller central, amazon has been testing new homepage new homepage on amazon.com. Also on the app. This is an article from about amazon.com and it says improvements include personalized recommendations, improve browsing and streamline reordering in time for the holiday shopping season. Now, I did not see any of these updates on my personal Amazon that I use for my Prime account, but they showed some pictures here where there's kind of like a new interface with big images, kind of like tailor-made, I guess, supposedly for the people who are buying, and more intuitive design. It says here it's called a window display, like there's these big tiles or windows of products that it's showing. Um, the other addition is that there's a improved buy again hub. All right, so you're going to see this buy again section, or amazon buyers are going to see that and then products they bought before real easy to almost kind of like one click and get it in the shopping cart. So it'll be interesting to monitor this because, like, is this going? You know, like those of us with replenishable products, could this potentially help increase our repeat orders? You know could be so. So let let's see uh, how this, this new Amazon website and app, uh might help or hurt some of our sales.   Bradley Sutton: All right, last article of the day. It's from Amazon's website. They're selling partners website. It's funny because Helium 10 members a lot of times are featured on Amazon's ad page and I was like, wait a minute, I know this guy. So if you go to the link is in the comments below. But if you go to this Amazon website, it's entitled. One Man's Mission to Save His Sick Dog Sparked a Thriving Pet Probiotic Business on Amazon, and some of you might recognize this. This is Santiago Galvez. He's a Helium 10 member. He comes to our elite workshops, he's been at a lot of our events and he's actually been on the Helium 10 Serious Sellers podcast en Español. All right, so take a look at the link here. It's a really cool story about how he came up with his brand. It has to do with his pets and everything. And then if you speak Spanish and you want to hear more of his story, check out episode 147 of the Serious Sellers Podcast en Español. That's not this one. You can search it on whatever you have Si habla en Español. And his podcast title was Así Lance Mi Marca en Amazon. So it sounds like it's the same kind of like story he talked about in this one, as he told to Amazon.   Bradley Sutton: So pretty cool to see Helium 10 members being featured on Amazon's main website. All right, that's it for the news this week. Let's go ahead and hop into some new feature alerts. All right, we're not going to do a training tip of the week this week, because the new feature alerts kind of doubles as a training tip. It's going to be pretty cool. Now you're going to see a lot more content from Helium 10 about the Amazon Influencer Program. All right, amazon Influencer Program is a really cool way for Amazon sellers to get some money initially to build up to be able to do private label. It's a great way for maybe your family members to kind of like get involved in Amazon, or even you yourself, if you want to make some extra money.   Bradley Sutton: So one of the first things that we are going to have in the for Amazon influencers, if you have updated the new version of the Helium 10 Chrome extension, go to any search result page or any product page and then run X-Ray like normal. Ok, so once you hit X-Ray, it'll pull up on the page, just like you know any other time. And now what's going to happen, though, once you pull up x-ray, is that there is a toggle on the very top right. You're going to see, and I'll say standard. That's the default for Amazon sellers. But let's say you wanted to dabble in the influence. If you're a Amazon affiliate Amazon influencer, you hit the button on the top right and then select influencer version. Now what happens is X-Ray now is going to show some data that is interesting to Amazon influencers, who? Those are the ones who create videos that go on listings and then those videos end up showing up in the carousel in the bottom row and then if a buyer watches the video, right, and then they buy the product, guess what that Amazon influencer has? The video is going to go ahead and get commission on that.   Bradley Sutton: So now the kind of things that you can see in Helium 10 Chrome extension x-ray is you'll be able to see stuff like what's the opportunity score for an influencer? How many videos are in the upper carousel, like look how many products on the coffin shelf page have no videos? I mean that could be interesting to Amazon sellers at all. I just want to see who's got videos in their carousel right. How many videos are in the lower carousel, the one that's kind of like at the bottom of the page? That's also where influencer videos, customer review videos, can go. How many of these videos are influencer videos on the page. The one that's opportunity for Amazon influencers is when there's like one or zero influencer videos. That means you're kind of have a better chance perhaps at getting your video featured in that upper or lower carousel, meaning that if you're the only video there, every time somebody watches the video and then they buy the product, you're getting commission on that product. This shows how many brand videos All right.   Bradley Sutton: So again, this is for Amazon sellers or influencers. You want to know the brand itself. How many videos did they put on their own page? You can see here. There's some here that have six and even eight, oh my goodness. And some have two and some have zero. What is the commission rate for an influencer for the product? The commission rate for Amazon influencers varies across different categories. You can now see that right here. And then, even if it's your product, maybe you're curious how much is Amazon giving to influencers who are promoting my product? Well, here you can see that. You can also see the affiliate commission. Affiliate commission is different than influencer commission rates. And then the affiliate commission actual dollar amount. So some cool information here now is showing up in the Chrome extension. This is just the first of a lot of things we might have for Amazon influencers out there, but some of it is still relevant to Amazon sellers as well.   Bradley Sutton: Another update that Helium 10 Elite members have had for a while but now it's being released, even all the way down to the platinum plan is some new features inside of keyword tracker. All right, so in keyword tracker you probably noticed that a few weeks ago the new interface already, but now you are going to have additional features. All right, so here's a new interface. You can see the keywords here, and I've done videos before I talk about how now you can add competitors and kind of see where your competitors are ranking, like all on a certain grid, so that you can see for each keyword you know who's got the best rank with those keyword harvesting, where we're going to like follow up based on what you're saying and tell you what keywords that your competitors are ranked for in the top 10 that maybe you're not ranking for, or keywords that you weren't even tracking that you're ranking for because you didn't even know that you're ranking for. Right.   Bradley Sutton: But some of the newest things this week, uh, one of them is a heat map. You know we've always had uh in market tracker 360 heat maps for our keyword tracker there for like two years and users were like man, we want this to be in the regular keyword tracker. And it took us a couple of years, guys, but now we have it. So we brought the Market Tracker 360 feature of heat maps into the regular keyword tracker and you're going to be able to also not only see the day of week like maybe you want to see, hey, every Sunday does my rank change? But also there's going to be little gift boxes that you see on some dates on this keyword tracker graph. This is indicating like a holiday. Like maybe you want to kind of like eyeball in and say, hey, did something happen to my rank on if there was a holiday? So here on October 14th, I can see that was Columbus Day. I can take a look at my ranks. I can change this to go from left to right to right to left. I can also change like hey, maybe I don't want to see the exact rank, but I'm just curious what page am I showing up? Page one, page two, page three, page four.   Bradley Sutton: Don't forget that helium 10 is one of the only keyword trackers that actually checks all pages. A lot of popular keyword trackers out there, you'll notice it only goes up to like 100 or 150. That means it's only giving you two page of search results. We're giving you all pages of search results, all 306 locations or or positions. Seven, the full seven pages that appears in search results. You can see in helium 10 keyword tracker. But this is the heat maps. It's kind of like a different way to visualize what's going on. And then, don't forget, if you see this red dot in any of this, that means that you had boost on during that time. Again, that's another thing that only helium 10 has. Well, we're checking in one day, if I have boost on, 24 different browsing scenarios 24 times a day. It's checking different browsing scenarios in Edge or Chrome or Safari. And then what if the zip code is over here? What if the address like even in the same zip code it's an address across the street over here, an address over in Florida or whatever, like it's doing a lot of random things, so that you can really have an idea about what is going on with your rank and then you'll be able to see what happened throughout the day if you have that boost on. So that's the heat maps.   Bradley Sutton: And then now, if you have. For those of you who have Atomic remember Atomic is now in the diamond plan You're going to have access to this ad section. That means we're ready to have you all your PPC and your advertising information and now you're going to be able to see some super cool things about what's going on with your keyword rank as it relates to your advertising. So, for example, I can see hey, how many campaigns did I have active where I got at least one impression or a click of coffin shelf? I've got four exact match campaigns where it came up. I've got zero auto campaigns where it came up.   Bradley Sutton: I can change the date range. I can see all right, how many PPC sales did I have during this time? How many units did I sell? What was my spend during this time on this keyword? What was my ACoS? What was my ROAS? How many PPC clicks did I have? What was my impressions overall? Like here, I got 8,000 impressions in PPC for the word coffin shelf. But then, guys, the reason why this is in Keyword Tr tracker is it's now tying in all of this information.   Bradley Sutton: So if I hit this graph next to coffin shelf, now all of a sudden I can start graphing different metrics where I can say let me graph my organic rank and graph it versus my cost per click, right? So now here I'm looking at this graph and I'm like, okay, here's my cost per click. As it decreased, my impressions increased somehow, and then, as my cost per click increased, my impressions, for whatever reason, went down on that same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. But look, every time that my cost per click increased, the very next day, my impressions increased. My organic rank. Maybe I want to you know what? I want to see how it changed my sponsored rank. Take a look at this. My cost per click was 55 cents. I increase it to 55 cents. What happened to my sponsored rank the next day? Uh, it started going up from 17 all the way to five. Take a look over here. My, you know, I decreased my, my bid, potentially, or just whatever Amazon was giving me as cost per click, and my rank increase. Uh, my, my rank decrease. So this is really interesting to kind of see what effects does what you're doing in PPC have on what is going on in your organic and sponsored keyword rank. So make sure again, if whatever plan of Helium 10 you are on, make sure to dive into keyword tracker and play around with some of these new functions. Well, I'm going to have some more detailed training in the future podcast where I'm going to go deep into tracking keywords and all the new features that Keyword Tracker has.   Bradley Sutton: One more thing, guys, A couple events in the next couple of weeks. Next week I'll be in Australia. So if you're anywhere near Sydney, come to the Amazon advertising event. I'll be speaking there. There'll be a Helium 10 booth. We can come hang out, maybe the night before. I know a lot of you are already coming out, h10.me/sydney for information on that. And then also the following in a couple of weeks we're going to be in Italy First time. We're doing a Helium 10 event in Italy and I would love to see you guys go. I'm going to go ahead and throw out a discount code too for you. Anybody is open to this. It's normally an elite workshop but we're opening up to everybody h10.me/milan. It's on November 11th, if you want to save 50%. So it's going to be less than $40 to even attend for a full day of great training and networking, h10.me/milan. Use the code Helium50, no spaces, and save 50% off your registration. I would love to see you either in Sydney or in Milan, Italy. All right, guys. That's it for the news this week. Uh, don't forget to tune in next week. I will have Shivali back here to let you know what's buzzing.  

Will Haire is the Co-founder and CEO of BellaVix, a full-service Amazon and Walmart marketing agency. He has managed over half a billion dollars worth of sales on e-commerce marketplaces. Will specializes in helping brands dominate their categories. In this episode… Many sellers understand the competitive and cutthroat nature of Amazon's marketplace but may miss the more technical aspects like fees and pricing policies, making profitability and sales growth a recurring challenge. What tactics can you implement to maintain steady growth on the platform? With deep insight into Amazon's e-commerce marketplace, Will Haire has witnessed brands triumph and fail based on their knowledge of the platform's nuances. For instance, if you don't develop and enforce a firm Minimum Advertised Price (MAP) Policy, your brand may become vulnerable to unauthorized resellers, which decline sales significantly. To avoid sales decline or stagnation, Will proposes optimizing your product listings with quality photos, catchy titles, and compelling copy that includes key features, a description, and a brand story. You should also diversify your ad spend both on and off the platform to drive traffic to your listing and familiarize yourself with Amazon's fees to structure your budget accordingly.  In this week's episode of the Up Arrow Podcast, William Harris chats with Will Haire, the Co-founder and CEO of BellaVix, about optimizing sales on Amazon. Will explains Amazon's fee structures and pricing requirements, the importance of building an audience, and the key differences between Vendor and Seller Central.

In this episode, our guest is an expert on AI and Amazon Science papers. He'll talk about Rufus, COSMO, Project Amelia, and all other AI advancements from the Amazon side and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion with Kevin Dolan from Pacvue AI Labs as we explore the cutting-edge advancements in AI and Amazon's pivotal role in shaping this dynamic landscape. We'll unravel the mysteries behind intriguing names like Rufus, COSMO, and  Project Amelia, representing Amazon's ongoing AI initiatives. Kevin shares his expertise on the evolution of AI from its early conceptual roots in the 80s to the transformative impact of transformer models around 2019, which paved the way for groundbreaking applications like ChatGPT. Discover how Amazon's increased investment in AI research is manifesting in published papers and sophisticated models that are revolutionizing customer interactions. We also explore Amazon's integration of AI in tools for sellers, highlighting the launch of advertising AI that optimizes campaigns with precision. The potential of AI in enhancing tools like Helium 10's Adtomic and Cerebro for more efficient Amazon PPC campaigns and keyword filtering is discussed, along with the impact of Amazon's Rufus on the shopping experience. While Rufus aims to improve customer interactions, we critically assess its current limitations and ponder its potential to shift some search activities directly to Amazon from platforms like Google and Pinterest. Additionally, we dive into Amazon's transition from lexical to semantic search, emphasizing the importance for sellers to align their product listings with customer needs for visibility and success in an AI-driven environment. Lastly, we examine AI-driven tools like Project Amelia in Amazon's Seller Central and their potential impact on brands and sellers. While chat-oriented interfaces may translate vague intentions into useful actions, skepticism remains regarding their revolutionary potential. We emphasize the importance of exploring third-party tools like Helium 10 for added value and addressing the hype surrounding changes in seller practices, reassuring listeners that successful strategies remain largely unchanged. Kevin's insights and our conversation shed light on the future of AI in e-commerce, leaving us excited for what's to come in this rapidly evolving field. In episode 606 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Advancements in AI and Amazon Science 00:41 - Decoding the Amazon COSMO Algorithm 08:42 - AI Model Cost Efficiency Advancements 09:48 - Amazon's AI Innovations and Rufus 14:59 - Implementing AI Chatbots Inside Online Marketplaces 20:29 - Enhancing Amazon's Semantic Search Capabilities 21:12 - Leveraging Rufus and COSMO for Selling Success 26:59 - Impact of Science on Amazon Practices 28:10 - Enhancing Amazon's Product Understanding With AI 30:01 - Customer Preferences for Pregnant Women 35:22 - Amazon's Data and Product Listings 37:30 - Amazon's Project Amelia in Seller Central 38:42 - Amazon's AI Recommendations for Sellers   Transcript: Bradley Sutton: Today we talk to the person who knows more about AI and Amazon science papers than maybe anyone else in the world, and he's going to talk about all things Rufus, COSMO, Amelia and all other AI advancements from the Amazon side and beyond. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: I'm not exactly 100% sure what I'm titling this episode, but I might have done something kind of clickbaity and say something. There is no such thing as the COSMO algorithm or something to get people to click on this. But let me just quickly explain that. Now. I don't mean that there's no such thing as Cosmo. There's a lot of documents out there from Amazon that talk about it, but there's nothing that says, hey, Cosmo is the new A9 algorithm, or there's nothing official from Amazon that says, hey, Cosmo is now in full effect across 75% of searches, or anything like that.   Contrast that with all the articles from Amazon that talk about Rufus. I mean, Rufus is a thing you can actually see in everything. So I just wanted to do a clickbaity title like that and we'll definitely get into Cosmo and things like that later. But I've got back on the show probably one of the persons who's the highest expert in the world as far as AI and also what Amazon has been doing as far as on the AI front, and that's Kevin from our own Pacvue AI Labs. That's why I'm wearing this. It's actually a Brazilian soccer team, Palmeiras, I think.   Bradley Sutton: I wanted to get something with a P on it. Yeah there you go.   Bradley Sutton: I have a Padres P hat too, but since I'm a Dodgers fan, it hurts every time I even wear that hat. So I was like, no, I'm not going to do it, considering the times that we're in right now. But anyways, Kevin, welcome back. It's been a little over a year since you've been on the show.   Kevin Dolan: Yeah, thanks for having me back. Last year was a lot of fun and we've been seeing a lot of things happen in the last year in AI, especially around Amazon's implementations of AI, so excited to talk about those updates.   Bradley Sutton: Cool. Now let's just talk about AI in general, general. You know, like AI is kind of like, I guess, like about two years, I mean, people have been talking about AI for years but as far as the, the more recent trendy version of the topic, AI, um, it's really been, you know, like you know, ChatGPT and things like that over the last couple of years. And let's just talk about what's happened in general over the last year. You know the improvement   Kevin Dolan: Okay, sure, yeah, I mean, like you said, AI has been around forever. We've been using the term at least since the 80 s in terms of technologies that we can actually use for actual production purposes. As we're using the term today, its meaning has shifted to largely refer to this current generation of models that we're seeing. That began in around 2019 with the introduction of what was called the Transformers model. This led eventually to a variant of that model called Large Language Models, popularized by Open AI's ChatGPT, and we've been seeing a sort of explosion in AI technology and investment into hardware, investment into research as a result of some of these findings. That has become sort of the current modern label of what is AI. We're talking primarily about transformer-based models that perform language or other modalities, including image generation, and we're talking about basically whatever is that front line of research that's happening right now. So you see this explosion happen with the release of the paper around 2018, 2019. And then you see the proliferation of training hardware that led to innovations like ChachGPT, where we're starting to see these emergent behaviors, where these models do start to exhibit something that you can really call intelligence. These models do start to exhibit something that you can really call intelligence.   I came on here last year to talk about all of the different papers I had read from the prior four to five years at Amazon Research. You can tell, when you look at the number of papers that Amazon is releasing, that around that time around 2021, 2022, they started to invest a lot more in their research department. When they started releasing papers in Amazon Science in 2018, there were five papers about search. The following year, in 2019, there were 18. By 2021, there were 40. And then the next year there were almost 70 papers. That seems to have leveled off at this point. We saw about 70 papers last year and so far in this year we've seen about 60 papers. So we're probably going to end up in the same realm.   So the number of papers that Amazon is releasing isn't really changing. What is changing is the complexity of the models that they're using is much more sophisticated and they're being targeted for much more practical use cases. You're seeing larger A-B tests where they're being run on material percentages of traffic on Amazon. You're seeing Amazon release actual AI features that are customer-facing, like Rufus, and we're seeing investments in hardware that make some of these models that used to be impossible to run in production now very conceivable. So I think we are seeing confirmation that Amazon is taking these technologies seriously. They're implementing it in production and it is starting to impact customer behaviors.   Bradley Sutton: What about non-Amazon AI Like what you know? ChatGPT, imagery you? Know, like a couple of years ago it was just hallucinating nonstop, and then last year a little bit better. You know images. You could not create humans, you know, or products in there without seven fingers and stuff in the general world of AI. How has that come along in the last year?   Kevin Dolan: Yeah, so I mean we are seeing continued investments in research and continued improvements on these models. The transfer model really revolutionized things, but the initial results that we were seeing out of those transformer models were a little disappointing. For the first time, we were starting to see computers understand language, computers being able to generate images, and our initial reaction was holy cow. We didn't know computers could do this, and then, as we started to use it a little bit more, we became really disappointed, because we're like, oh you know, all the people have six fingers. It's making up facts. You know, the things that it's saying don't really make sense. And so there's been a lot of people who have looked at this potential and started to invest material dollars in improving it to basically get to the point where now these technologies produce more reliable, more consistent results. There's still really major shortfalls, there's still issues, and I think you're going to see continued investment in this. The optimistic projections that you're getting from OpenAI. You know I'm personally a little bit cold on those, but who can predict the future? Who could have predicted that this would have happened? Yes, you are seeing improvements in image generation models, where the images that they're producing are now closer to reality. We're starting to see these used widely in industry, especially in fields like advertising, where you need to produce high volume creative. If you look at the features that Photoshop has released related to their Firefly AI image generation model, we're starting to see not only improved models but improved workflows for creatives to actually be using these tools in a way where, instead of just somebody typing some random prompt and getting whatever the system decides to give you now, people are actually able to control the output and get the output that they're looking for. So, between all of these things, you're seeing a lot of development to make these tools more practical to use. I'd say the biggest and most recent news is OpenAI's release of its strawberry model, which they call O1 in their release vernacular. The O1 model from OpenAI is performing thinking steps before it answers the question and hiding that thinking from you, the way that if you're asked a question, you might think about it a little bit before you answer it, and they're seeing really, really impressive results from that. You know we're getting closer to the place where these AI models might be able to do something that's a little bit more functional, a little bit more capable of actually interacting with real life data and real-life processes, you know, but we're still a little bit far away.   Another issue that we keep running into is the dollar cost of running these models. Towards the end of last year, at Helium 10, we developed a review sentiment analysis model that basically would read thousands and thousands of reviews for your Amazon products and produce some analysis and produce an analysis of what people are saying about your product. You know Amazon has a similar product. Ours goes a little bit deeper than that but the idea is essentially the same. You know what are people saying about your product, what can you learn about it in order to improve your product, improve your listing, etc. And one of the things that we ran into with that model is just how prohibitively costly these models can be to run on large sets of data, and so we're starting to see investments in making models smaller and more special purpose, and we're also seeing improvements in hardware that make running these models more cost effective. This is really going to start to unlock production capabilities, and that companies will now be able to run AI models profitably.   Bradley Sutton: Interesting, interesting. Now, yeah, we're always looking to add things that can utilize AI that helps Amazon sellers. You know we are launching this week advertising AI on our Atomic side, which is allow somebody to just enter in an ASIN and then our AI engine will kind of just create all the campaigns on its own and optimize them on its own. That's something that we've been using at Pacvue for a while, and we're integrating some AI things into tools like Cerebro, where you could have a prompt that allows you to filter out keywords or say, hey, can you please remove any Spanish keywords from the results? Or, hey, can you remove any branded? You know search terms, you know things that you know you could probably do on your own, but it just takes a lot longer. So, so, definitely, we're, we're keeping track of what AI can do, because anything that is doable. We want to go ahead and bring it into Helium 10.   Bradley Sutton: We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium 10. For more information, go to h10.me forward. Slash keyword tracker.   Bradley Sutton: Now going back to the main topic, amazon. Before we get into the science more detailed, into whatever science documents have been released and things this year, let's talk about what is 100% already out there or talked about, which is like the Rufus and so Rufus, Cosmo I've got some personal opinions on it and that's all. A lot of this is, you know, until Amazon actually publishes something for sure, like you can't even say that, oh, a science document said this or that, because the great majority of the content of science documents actually doesn't actually get into production on Amazon. You know per se. You know so just because Amazon talked about in a science document. It's just a research paper, you know. But let's first about talk about the stuff that you know Amazon announced at Accelerate or has already rolled out to customers, like Rufus.   And then my general thought on that and again I could be wrong and I'll be happy to switch my thinking when Amazon does make some different announcements is that Amazon is always about the customer. Right, they want to give a better result for the customer. And then I don't feel that, like Rufus, for example. Fyi, in my opinion it's terrible as a buyer where I'm like, hey, what did the review say about this product and it gives me an answer. And guess what? There's no reviews on that product. So, as a consumer, being kind of skeptical about some of these AI things, I just can't use it. And now the other part of it is I don't think anytime soon the traditional way of searching on Amazon is going to be improved in that if I know I want to buy and I talked about this in a previous episode recently if I want to buy a coffin shelf, there is no better process than me opening my Amazon app and typing the word towards coffin shelf and looking at the results like there is nothing unless amazon connects my brain to, to the app. That is going to ever be better than that where? In other words, I am not going to go and have a conversation with Rufus with my thumbs, you know, like taking typing in a whole bunch of I used to be a secretary. I type like a hundred words a minute. So like, let's say, I was on the desktop app, I'm still. I'm a lazy person, as all human beings are. I am not going to say what do you think, Rufus, about coffin shelves out there? Like, like, no, I'm going to type in nine letters and then. So that part. I almost don't think Amazon is necessarily trying to change that part, because they know that it's already the most optimized experience for people who know what they're looking for.   Now here's the thing, though how did I get to that decision that I wanted a coffin shelf, like maybe I just knew it. But another thing is, maybe I'm just browsing like, hey, I want to uh, search on google what are trending, um, trending gifts in 2024 for teenagers with a gothic inclination, or something like that. Like, right now, I'm not doing that in Amazon, or, historically, I'm doing that like in Google, maybe Pinterest, you know, or maybe these other websites where I'm trying to get ideas. And then, all of a sudden, I read a blog, or I arrive on a TikTok or whatever, and I see, ooh, Coffin Shelf. I didn't even know that existed. Now let me go and type in coffin shelf on Amazon.   So I think the potential of, of a fundamental change in the way we shop could be that maybe some of these searches that people would normally start on a Pinterest or on a Google, maybe now you can start in the Amazon app, where what I would have typed for the Google AI or things like it's just going to go ahead and, and, and I can start the Amazon app where what I would have typed for the Google AI or things like it's just going to go ahead and I can start, you know, just browsing, browsing things, and at the end of it, you know like Amazon might, or Rufus might, tell me yeah, you know, like we see some spooky families by coffin shelves, and then here are the coffin shelves Now. Anyways, I normally don't talk very much when I interview somebody, but I'm very passionate about this. But are we on the same page here, or what? Correct me if I'm wrong or if you have different ideas.   Kevin Dolan: I mean totally with Rufus.   You know Rufus is out, it's public, it's something that anybody can interact with. So we know it's been implemented and if you've actually used it, I'm sure you found the experience a little bit disappointing. You know it does two main things it helps you to figure out what search you might have wanted to type in if you weren't completely sure, and it answers questions about a product once you're looking at a particular product. I think that those two things could be useful. You know, I think that it's certainly early in the implementation of chatbots to say that these things are fully capable, but I think what you're seeing with Rufus is mainly two things here. The first is there's intense industry pressure to implement AI in a visible way that all companies are feeling. After ChatGPT was released, no major tech company wanted to fall behind on that trend, and so you started to see these types of very visible generative AI features implemented in tech platforms across all industries. If you've got a website, there's a good chance you've got a chatbot at this point, and so it's hard to imagine a world where Amazon was not going to release something like this. They really, really had to because there was so much pressure to at least try it, see if it works, see how customers respond to it. Also, we know that Amazon looks towards other retail experiences to try and understand what ways they can improve the e-commerce experience.   It was not always the case that Amazon's primary vehicle for finding a product was a search bar. When Amazon was first released, it was largely node browse based. You would search through a series of categories and get to the product you're looking for, which is much akin to going to a store, looking at the different aisles, walking down the aisle that has your type of product and getting there. It was a major innovation for them to create a search engine that could search through any type of product and understand at some level what a person was looking for, and they've been making continuous improvements to that over the entire development of their company. I think with Rufus, the corollary in real life retail is going to a store and talking to an associate. If you go to a nice store where they have a more curated shopping experience, you might want to go and just talk to a person and ask them questions about the products that they're experts on. I think that's a sort of natural corollary to try to implement in an online context, but when I go to a store, if somebody comes up to me and starts telling me about their products, I'm personally not the type of person to respond to that, and so you know it's natural for me to look at Rufus with a little bit more skepticism than you know somebody who might enjoy that real life experience.   I think that there are shortcomings with Rufus. I don't think it's going to materially impact the majority of purchase paths for the majority of customers. I agree with you. There is no easier user interface that I can imagine. When you are looking for something, you want to just go to Amazon, type it in a search box, a brief description of what you're looking for and then yeah, all right, I've got a list of things to look at. I've got some pictures. I can scan some results.   I do find some utility with Rufus with respect to answering questions about products. You have to take it with a grain of salt because it can hallucinate. It can produce unactual information. However, I have used it in some context to ask a specific question about you know, can this product be compatible with some other product? And it will give you some kind of information that you can then verify using the listing, using the questions and I think that's helpful in order to use Rufus to come up with search ideas and things like that.   I found that those features are a little bit less useful but, like you're saying, if they start to integrate the experience of asking these questions in a more core way, in a way that feels less bolted on and gives you more than just a text output with links if it were to give you, say, a sort of a Pinterest board for product discovery, help you to better understand how to get to the listings that you want to find.   I could see a world where those user interfaces become material for less targeted searches, where you aren't really sure exactly what you want to buy off the bat. One of the things that they point out in the blog post about Rufus because they haven't released a scientific paper about it detailing the implementation. But one of the things they point out is, if you are going to involve yourself in some kind of activity like, let's say, ongoing camping in Joshua Tree, I might use a tool like Rufus to answer the question of what types of things do I need? You know the kinds of things that you might talk to a store associate at a camping store about and it can start to give you some ideas about this. But I think we're pretty far from the point where you would give it the same kind of trust as you would give as somebody who has put their body in a camping experience routinely.   Bradley Sutton: I agree. I think Rufus definitely has some potential to help things if the hallucinations stop, because there are things that as consumers, we do that takes time. After I land on a couple of products, I might start looking at the reviews. I might start looking at details of the bullet points and descriptions to see use cases and try and find out material. I might look at the images to see the stats and the ingredients of something, and these are all things that can take a lot of time, especially if I'm not sure where to look.   Like I don't know where a seller has put in their listing. You know which material to use, so I can definitely see Rufus helping there. But then, you see, my thing is then you know and this kind of goes now into the Cosmo discussion is I materially do not believe that sellers should be doing anything differently right now. To me, the people who Rufus and Cosmo might help, if anything, is the people. It's kind of like maybe leverage or leveling the playing field a little bit for some of the people maybe who are not doing the best practices.   You know, maybe I didn't put all the right keywords in my listing and so I wasn't indexed for it on day one, but then Cosmo or whatever, over time recognizes that the people who are buying my product are actually looking for it for this certain use case. It's kind of like what you and I showed last year on the podcast where noodle camera. Right, you know, noodle camera was not that keyword, was not at the time, I don't know about now, but was not in any listings on Amazon and it didn't have much search volume. So it's not like it was a big loss. But Amazon learned and we don't again. We don't know if this was Cosmo that did it or it's just Amazon algorithm, you know but Amazon learned that, hey, these people who are searching a noodle camera, they're actually looking for this stethoscope kind of camera that looks like a noodle, and so who don't? We don't know how long it took for that to actually become indexed as something, butthat's a benefit you know like. But at the end, if noodle camera was an important keyword, I, if I would have put that keyword in my listing from day one, I would have been the only one searchable. I wouldn't have had to wait for Cosmo or whatever A9, to kind of learn about that. And so again for the person who only keyword stuffs right, you're like, hey, I'm going to pull all my keywords from Cerebro and Magnet and just throw it in my listing and try and get it, each keyword four times.   Yeah, you know what? You probably should change your, your methodology, because that's not. That hasn't been the best way of doing things for years. But we've been teaching here at Helium 10 that you have got to talk about pain points to your product solves in your listing. You've got to show it in the images. You know what use cases. If you have collagen peptides, you've got to show people using it in their coffee. Not that they use the keyword coffee to search for collagen peptides, but that's how they are searching for it. They want something that is going to dissolve well in their coffee, and so you've got to be indexed from day one. You've got to talk about what pain points your product solves, and then that's what's going to put you on the radar of these Amazon AI things. And so in that sense, I don't think a seller's you know, most sellers should be changing their methodology at all because of any of these new things. What are your thoughts on that.?   Kevin Dolan: Yeah Well, I mean, I think it'll first be helpful to talk about what Cosmo is and what Cosmo isn't, because I've been reading a lot of the blog articles, watching the videos and I'm seeing something that tends to happen in tech sometimes, where a word or a technology is being used as a stand-in for some broader movement within the space. I'm seeing a lot of people conflating Cosmo, which is a specific research paper, a specific tool that was built and was tested. It's described very specifically in a scientific paper. Cosmo is this tool, but I think it's being used more broadly to capture a shift into focusing more on semantic search and less on lexical search, which is exactly what I had come on last year to talk about.   Amazon has been working on this for years and years, improving their search algorithm to not rely on a listing creator to actually put a specific keyword in their listing and then find it based on the existence of that keyword in the listing. Instead, try to understand the meaning of a product, how people use it, what people think about the product and all of these kinds of details, so that when somebody types in a search, it can effectively find the product that they're going to want to buy. That is a shift that's been happening for years. That predates transformer models, but we have started to see for sure an increased ability to actually do these things on Amazon. I think that what you're saying is correct. You know the best practices and what sellers should be doing with their listings hasn't changed. But that really depends on what they were doing, whether they were following the best practices to begin with. You know like you said, if they were keyword stuffing trying to find as many keywords as people might type into a search box and stuff it into their listing in as literal a fashion as possible to make Sammy-looking listings that cover as much search volume as possible yeah, that's a bad practice, and as we move into a more semantically focused search world, that becomes an even worse practice. Semantically focused search world that becomes an even worse practice.   What it also tells us is that some of the efforts that are required today to create listings that do involve inserting specific keywords and things like that. You may be able to shift your focus to what would actually be more helpful to customers, which is accurately describing your product, accurately describing how your product will be used and targeting specific customers and specific pain points. The more specific you are and the clearer and more accurate you are, amazon wants you to be in front of the customers who want to buy your product. So that's always going to be a good practice and that's ultimately what Amazon is trying to do when they're doing these types of experiments.   Now the Cosmo paper is interesting. The Cosmo paper was tested on a really large chunk of Amazon traffic using a very heavy, large language model. Compared to prior research, which does tell us that Amazon has made investments in the server capabilities to be able to run these models in production and keep searches within their tight latency expectations, so that, I would say, is certainly significant, it tells us that Amazon does have the hardware capacities to run some of these more advanced models and it tells us that we are going to see an increased focus on semantic search. I think that does affect consumer behaviors, it does affect the way that we rank for keywords, but what it doesn't affect is that best practice of describing your products accurately.   Bradley Sutton: Based on those scientific documents. What are some of the things where, again, just because it's in the science document doesn't mean that it's going to be implemented. But, you know, based on the results and sometimes you can kind of tell like, wow, this one had some pretty amazing results, so it's probably for sure going to be implemented. Can you talk a little bit more about the kind of things that maybe you've seen already implemented or you think will be based on all you know? Again, nobody has read more Amazon science documents than Kevin here. So what would you predict as far as the future, the next year or so?   Kevin Dolan: I mean, Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open-toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Cosmo is essentially a mechanism for enhancing listings with additional information to get closer to the user's intent based on a particular search.   If you zoom out and you look at the broader task of semantic search. That's always been the focus. The goal is something might not be said in the same language in a query as it might be when it's written in a listing, when it's answered in a question or when it's written in a review be when it's written in a listing, when it's answered in a question or when it's written in a review, and so the domain of language that's used for these two different ways of expressing thought aren't the same, and so we need to create algorithms that better understand what a user actually means when they type in a search, and what a product actually does and what functions it performs. This idea of understanding deep intent and the actual composition of a product is essentially the goal, and we are seeing for sure that Amazon is making these changes. We're seeing more results come back for listings that do not literally have the keywords typed into search and better match what is a user's real intent on shopping.   Bradley Sutton: But for it to learn that something is a good shoe for pregnant women, it basically would have to have some context, like maybe the reviews. Like somebody said, oh, I was in the second trimester and this was great. It's not going to pull that out of nothing unless, no, I was going to say maybe it knows that. Like, maybe somehow it knows the customer is pregnant and then, without even a review, it's a wow. We see an abnormally large number of pregnant women who are buying this. But I don't, I don't know. I mean, I think I big dad.   Kevin Dolan: I could tell you that, Cosmo, the paper itself does. You're talking about what's usually called avatar personalization, based on your purchase history. I know some things about you. I can kind of put you in this category of person, and I know that these types of people tend to buy these types of products. The Cosmo paper doesn't actually explicitly discuss testing avatar personalization. Doesn't actually explicitly discuss testing avatar personalization. What it does talk about is using recent Search Queries to better contextualize later Search Queries. So like, for example, if I'm searching for camping gear and then I search for mattress after that, there's a good chance that I specifically mean a camping mattress or an inflatable mattress rather than a mattress for a bed in your home that weighs 200 pounds. It can better contextualize a particular search query based on the searches that you've been performing in the recent past.   Avatar personalization is another thing that Amazon is always investigating and we have yet to see any really material evidence that it's been implemented. Almost all of the studies that I've read relating to that type of personalization they talk about the potential of it, but in practice they tend to perform pretty poorly. They either reduce sales or they don't materially impact sales, which is a major problem. They don't materially impact sales, which is a major problem, especially considering that cost of performing that personalization. Amazon does a lot to make sure that the searches that come back are within a very tight latency. They need to come back as quickly as possible and that's very important to the shopping experience. The more personalized search results are, the more expensive those search queries are going to be to run and the longer it's going to take, which materially affects your experience as a purchaser. Yes, hardware is improving. Yes, technologies are improving, but if you can just reuse results, it's always going to be a lot faster than if you compute it on the fly.   Bradley Sutton: But then, still, using the same example, I think, if you knew that, hey, your shoes have good cushioning and you designed it actually for pregnant women to be able to use, the best practice still is to put that keyboard in your listing for day one, so that at least you have a. You know, you don't have to wait for the AI to learn based on activity, you know. But then, if it's not something that's readily like, maybe you had no idea that people were using your shoes for gifts for people who are pregnant, like, maybe you had no idea. That's where, like, I think Cosmo, Rufus and stuff is going to help to uncover these sub-niches of people who are getting your product. But again, at the end of the day, this scenario, I don't think there's anything different that the seller needs to do as far as with their listing that we haven't already said. Now, at the same time, maybe they learn. I think this is going to open up some new potentials down the road. Like, let's say, Helium 10 starts seeing what the common Rufus things are being said about the product or what's the common queries. Maybe Amazon will make that available for sellers through some API that says, hey, this persona is buying your product.   Well, maybe I would go into my listing and change one of my images to show a pregnant person walking around with these shoes. But again, that's what you should have been doing for years. You know, like when you read your reviews and you notice like I used to sell this or I still do sell this egg tray, and I was reading the reviews one day and people were using this egg tray, this wooden egg tray, to as a serving platter for like sushi and also these chocolates, because you know the holes for an egg tray is very similar I was like I never would have thought that so in that situation, who knows, maybe Rufus would have seen the reviews and saw these images and now, all of a sudden, even though I don't have chocolates or sushi in my egg tray listing, I would be searchable for those keywords. But again, as soon as I would have seen that review or known that people are using my product in a way and this is what I did years before AI. You know cause this was years ago that I did this I went in and I did a reef photo shoot showing other use cases of it and I did one image, or like a quadrant of four images that showed somebody putting sushi in it, somebody putting chocolate in it, somebody putting this and that's, and then I put it in my listing too.   So, I was like I didn't want to wait for Amazon to hopefully index me for these keywords. So again, I just go back to the point that what Amazon is doing is not really making things where sellers are going to have to do something completely different, but they they're helping maybe the sellers who haven't been doing the best practices to get indexed for keywords that maybe they weren't smart enough to put in their listing. Yeah, I mean, I think so.   Kevin Dolan:            What you're ultimately seeing with Cosmo is taking information from Amazon's entire catalog, which includes billions of products, billions of product listings, billions of questions, billions of answers, billions of reviews.   There's a lot of information contained in all of that data, which starts to build a picture of how the universe works, and so, in a sense, you could think of it as Amazon using the information it's learned from existing listings to enhance all listings and build a more comprehensive picture of their catalog.   I totally agree with you that it doesn't change the best practices, and still, I would say it's now even more critical that you are taking into consideration the use cases for your products, the people who might be using it, and accurately describe these in your listings. I think that that is still absolutely the best way to rank for products. I think what it does is it shifts focus from some of those old school techniques that we were probably recommending 10 years ago. It's no longer necessary for you to enumerate all possible customers of a product, but instead focus on the key use cases and the key customers to your products, describe these things as accurately and as naturally as possible. It's not required for you to think of all the ways that you could possibly say pregnant woman. Instead, you can just describe the fact that this is useful for a person who is pregnant.   Bradley Sutton: Outside of Cosmo, Rufus. Obviously, they announced a lot of things at Amazon Accelerate, like Amelia for Amazon sellers. Any comments on other things that Amazon have been working on the AI front? Yeah, I mean I would say Amelia is Amazon sellers. Any comments on other things that Amazon have been working on the AI front.?   0:36:59 - Speaker 2 Yeah, I mean I would say Amelia is certainly interesting. Amelia is Amazon's internal chatbot for Seller Central. You know, I've yet to play with it. I've yet to see anybody who's actually had access to it, so I think it's just an early announcement. Maybe some limited people have access, but I would imagine it's going to undergo the hype cycle that we see for most chatbots, including Rufus. There's going to be a lot of excitement. The initial version will be pretty terrible. It will slowly get better over time.   The question is whether it will continue to receive enough investment to make it into a chatbot product that is useful for people, and whether chat is as natural an interface.   As you know, Seller Central is in and of itself. You know, I think we've spent a lot of time over the past 30, 40 years developing software interaction paradigms, so we have a good idea of what is easy to use software. There is potential that we could be using these more chat oriented interfaces to get to our vague intents that we have in our head a little bit more quickly, but we haven't really proven that out yet, and so I would say Amelia has a very similar potential to Rufus in that it's something that I believe could be useful if it is properly invested in, but the jury's still out on whether or not it's going to be a material impacting to people's workflow as you start to get access to it. I do recommend that sellers give it a try, just like with any of these tools see if it's useful for their workflows, but I'm not really holding my breath on it being revolutionary.   Bradley Sutton: A lot of the recommendations that Amazon gives in Seller Central is. I think a lot of sellers have learned to just ignore them because they're not exactly that useful.   And then. So, if this is, it's like putting lipstick on a pig, you know like sure you could put the AI word up, but if it's being based on something that you don't trust in the first place, you know, might be a little bit of time before we can implement it, but I think that Amazon is definitely moving in the right direction and that Amelia has nothing to do with the customer. You know, like we always say, Amazon is all about the customer, which is true, but I think that's just in itself is a step in the right direction, that, hey, Amazon is doing things that are going to try and help the seller, and that's a trend I've been seeing over the last few years. I think it's a very nice step in the right direction.   Kevin Dolan: On that front, we've definitely been seeing Amazon release features in Seller Central using AI that are more seller oriented, that help sellers to understand their products. They've released their own features for review analysis, which does get some basic, surface level summary statistics that could be helpful for people. I think Amazon is making investments there. However, they're always going to be a little bit step removed from the customer. They're always, at the end of the day, competing with sellers to some degree. There are certain things that they can do, certain things that they're limited on in terms of where their interests lie versus where the sellers lie, and so that's where tools like Helium 10 become much more valuable to customers, and so I do recommend that you look at the full suite of tools that you have available to you, because there's going to be things that Amazon will implement and there's going to be things that they're going to be hesitant to implement, for whatever reason.   Bradley Sutton: All right. Well, Kevin, thank you so much for riffing on this with me. It's something I'm passionate about because I'm all about. I'm not like Amazon, I'm all about the sellers, not about the customers, and so anything that affects sellers or you, you know, if there's going to be some big inherent change in the way that sellers need to do things, then I get very passionate about it. And especially when I hear I don't want to, you know, use the word misinformation, you know out there, but almost like scare tactics or just clickbaity stuff, which I just did in this very podcast with the title of it but with at least, if you're in a clickbait, at least let people know that what the real situation is, because I don't want I've had so many sellers come up to me because of just hearing things where it's like, oh, my goodness, I've got to change everything I'm doing for my keyword research.   I've got to change everything I'm doing for my listing optimization. And right now, the fact of the matter is, no, I'm still doing the exact same things I did last year. There are some slightly different things because there's new rules at Amazon of what you can and can't do and of course, I've switched, but as far as the way I make my listings and I structure it and how I do my keyword research. Not one iota different am I doing it now, and I have had the exact same success with getting to page one on all my main keywords and getting sales for the keywords I think I'm relevant for.   And so I think that's just important to know, guys, that as AI evolves, I'm sure I'm positive there's going to be new things that we might have to do as sellers and stay tuned. We'll let you know what those are, but right now, as long as you've been paying attention to our tutorials the last few years, you're not having to do anything different, in my opinion. So, anyways, thanks, Kevin, let's definitely bring you on in 2025. And you know, who knows, maybe AI will be we'll be driving all of our cars and we're driving like the Jetsons or something. I don't know what's. What's going to happen, but we're going to find out with you next year.   Kevin Dolan: Super excited. Thanks for having me.  

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

Send us a textWatch it on YouTube: https://youtu.be/PG69xgoe_n8Here's how to transfer your Amazon Seller account safely and avoid losing sales history, Buy Box, and PPC data.Seller Central account restricted due to an invalid charge method? Watch this https://www.youtube.com/watch?v=3VRXoWPDI14&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=4Watch these videos next:Vendor Central Purge - Amazon Kicks Out (Thousands?) of Sellers https://www.youtube.com/watch?v=fhouXBQHeyU&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=6How To Make Sure You Never Get Locked Out of Seller Central https://www.youtube.com/watch?v=HTErlQS3rB8&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=7#AmazonSellers #AmazonAccountTransfer #AmazonBusiness #EcommerceTips #MyAmazonGuySteven Pope's private coaching link: https://calendly.com/myamazonguy/coachingFull Guide to Transferring an Amazon Account:https://myamazonguy.com/transferGet Help with Your Amazon Account:https://myamazonguy.com/seller-central-amazonTimestamps:00:00 - Can You Transfer an Amazon Account?00:20 - The Myth: Amazon Says You Can't Transfer Accounts00:50 - Why Transferring an Account is Complicated01:15 - What to Do When an Amazon Account Owner Passes Away02:00 - Risks of Losing Sales History, Buy Box, and PPC Data02:30 - Key Tips for a Smooth Amazon Account Transfer03:00 - First Step: Take Control of Email Login04:00 - Why You Can't Use a Previously Linked Amazon Email04:45 - How to Transfer the Bank Account Safely05:30 - Handling User Permissions and Admin Access06:15 - Gather Necessary Legal Documents for a Transfer07:00 - When to Update Business Info and Tax Details08:00 - Managing Two-Step Verification During the Transfer09:00 - Setting Up Inventory Replenishment Alerts10:00 - Common Pitfalls and Account Suspension Risks11:00 - Why Selling Your Account Can Come Back to Bite You12:00 - Final Tips for Avoiding Account Transfer IssuesSupport the show

Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3   Image Teardowns for Better Conversion   Welcome to our monthly show on all things images and conversion, where we bring in some of the world's best Amazon conversion optimizers. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings, showing you how easy it is to test, how to test properly, and how to use your imagination. This month, we work on a SnoozeShade Stroller Cover, innovated and decorated by brand owner Cara Sayer.   Your Takedown Team Sim Mahon (8-figure Seller) Matt Kostan (ProductPinion, Multiple 7-figure brands) Peter-Paul Maan (Intellivy)   About Our Guest Panelists   Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of e-commerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon.   Matt Kostan (ProductPinion, multiple seven-figure brands) has over a decade of experience in selling on Amazon, Kickstarter, and retail. He has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers.   Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial k*ller but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers.   Peter-Paul Maan is the Head of Sales and Partnerships at Intellivy. Peter-Paul stands at the forefront of e-commerce, transforming sales into journeys. His approach ensures products are perfectly aligned with consumer desires, leading to successful launches and satisfied customers. He is the go-to expert for those aiming to master their Amazon strategy and authentically connect with their audience.

In this special episode, a couple of key players from Amazon Corporate join us to discuss some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. What if harnessing the power of Amazon's vast data pool could revolutionize your e-commerce strategy? In this episode recorded live from Amazon Accelerate, we introduce a couple of cutting-edge tools, Amazon Business Planner, Customer Loyalty Analytics, and Customer Journey Analytics, designed to transform Amazon brands' approach to their operations marketing. Our special guests, James Casazza and Wei Li, prominent figures from Amazon Corporate, share how these new tools offer brands the ability to set goals, receive personalized action plans, and effectively manage their business data with self-service capabilities. This episode unpacks how brands can gain confidence and clarity amidst the overwhelming flow of information, aligning their strategies seamlessly with their business objectives. Discover the magic of artificial intelligence as we explore a revolutionary business planning tool that's setting new standards in the e-commerce landscape. This tool provides brands with AI-generated plans, pinpointing impactful goals like boosting ad-attributed sales and enhancing profitability. By offering step-by-step recommendations—from campaign strategies to keyword optimization—the tool updates dynamically, suggesting fresh opportunities and strategic enhancements beyond advertising. Join us as we dissect its ability to deliver transparent progress tracking with detailed visualizations, historical comparisons, and a focus on profitability through cost-reduction strategies and content optimization. Get ready to dive into the world of customer analytics with Amazon's latest tools aimed at understanding diverse shopper behaviors. We spotlight the Customer Loyalty Dashboard and Customer Journey Dashboard, key innovations that offer brands deeper insights into customer behavior. Our guest Wei, shares her role in developing tools like the Search Query Performance and Product Opportunity Explorer. These analytics resources empower brands to tailor promotions, prevent churn, and boost loyalty among customer segments. By leveraging predicted customer lifetime value and promotional strategies, brands can enhance engagement, conversion, and ultimately, customer loyalty. In episode 602 of the Serious Sellers Podcast, Bradley, James, and Wei discuss: 00:54 - Amazon Accelerate New Tools Announced Overview 02:00 - Amazon Launches New Business Planner 05:07 - Simplifying Data for Amazon Business Planning 11:16 - AI-Powered Business Planning Tool 12:39 - Dynamic Business Planner Features and Benefits 16:42 - Data-Driven Amazon Customer Loyalty Analytics 20:08 - Amazon Department Provides Key Seller Tools 23:20 - Understanding Customer Audience Types 28:26 - Understanding Buyer Behavior and Cart Abandonment 35:13 - Unlocking Valuable Amazon Data Insights 37:29 - Thanking Amazon for Launches at Accelerate ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript: Bradley Sutton: Today's a special episode, as a couple of key players from Amazon Corporate are with us on the show to talk about some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. How cool is that? Pretty cool, I think Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts.    Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is a special episode recorded live at Amazon Accelerate.    This was done in Seattle a few weeks ago and, as you probably have seen from other episodes, we had a lot of new releases, of new data points and new functionality that Amazon is releasing. Shout out, first of all, to Addy from Amazon, who helped us hook us up with some of these interviews but we had the privilege of being able to interview a couple of the key people that are involved in the ideation and implementation of some of these new tools, and so in this episode, we're going to go over a couple of things in from Business Planner, which is something new, and also customer loyalty analytics, which might blow your mind as far as the kind of targeting ability and being able to understand, you know, how your customers go through the funnel. I think it's going to be interesting because, you know, a few years ago we would have never thought that Amazon would release this kind of data to sellers, so it's really awesome that they're doing that and we get to talk to the person responsible for the creation of this. So let's go ahead and hop into the episode   Bradley Sutton: So I'd like to first start off with just getting your background. We're obviously here in Seattle right now. Where were you born and raised?    James: So I'm from New York originally. I grew up about an hour outside New York City, really close to my grandparents' dairy farm. But for the last 20 years, I've lived outside Detroit. After college, I moved up there.    Bradley Sutton: Hold on a quick second. This is an important question. Somebody who lives in New York. They move somewhere else. Are you a New York sports fan or a Detroit sports fan?    James: So I've kept loyal to my New York teams. It's a little difficult because especially now the football season started, keeping up after the Giants and Jets is keeping your head low and the Lions finally have something to be excited about. But I'm a proud father to three boys and I will say they all have their Aiden Hutchinson jerseys on. We're really excited last season and looking forward to this one.    Bradley Sutton: Awesome, awesome. So you were talking about. You graduated university. What direction did your career take you in that?    James: So early in my career, I worked in automotive, digital marketing, and then in the social media industry, and I really found a passion for using software and technology to help independent businesses reach their consumers, really connect, and ultimately drive their success, and that led me to Amazon. So I've been with Amazon for just over six years now. I'm currently a senior manager of product management in the Selling Partner Experience organization, and, while that's a bit of a mouthful, what it means is that I'm really working on building the tools that sellers are using to run their business and ultimately thrive in the Amazon store. Recently, my team worked on a complete redesign of the Seller Central homepage, which rolled out late last year, and today I'm excited to join you and talk about the next exciting tool that we're building, called Business Planner, which brings self-service capabilities to sellers to plan their business, set goals and objectives and receive a personalized action plan that will help them attain their goals in the store.    Bradley Sutton: Awesome. Now, I think that most brands would agree with me in that there is no other mechanism of selling whether we're talking brick and mortar, whether we're talking online that provides as much data as Amazon does to its brands. It's really incredible. I think sometimes we're spoiled, those who start on Amazon. They don't know how it is or how it used to be when you're trying to make money, and so I can totally understand that. Hey, with all this data, there's going to be some insights that can come from it. So what about the timing? Why did you decide, hey, now is the right time to go ahead and launch this new tool.    James: Yeah, so the idea for Business Planner actually started at Accelerate in 2023. I was talking to a number of different sellers and really this theme came out about the data that you're talking about. One seller likened it to being dying of thirst they're just so hungry to know what to do, and yet they're standing next to a fire hydrant. It's just spouting all this data at them. And so the question they had was like help me organize this, help me decide what's most important so that I can act confidently and know that that's aligned with the goals that I have for my business.    And so, while Amazon is providing plenty of reports and recommendations, it's really difficult to summarize or interpret that and get to an action plan. And we know that because sellers are working with account managers or even finding really productive partnerships with third-party software providers to help make sense of this data. And so our goal is to help democratize this access to data and bring the type of planning that sellers do offline when they're setting quarterly or yearly objectives and then want to track that and some may have teams that are doing customer acquisition or operations. They might be the individual's performance goals. We want to bring that offline planning into our tools so that sellers can easily keep track of where they're at and act confidently to drive their success.    Bradley Sutton: You know, obviously, as brands, we have a lot of our own data, but I believe that this tool is also bringing in aggregated data from other sources, not just what's happening with your own listings. Is that correct?    James: That's right. So throughout this process we've talked to so many sellers and I've just been impressed with the passion they have and the interest and the different opportunities that they're taking to bring insights and data analysis to really help them decide how to act. So with Business Planner, we're bringing together the power of data from thousands of different listings and all the customer activity in the Amazon store to create personalized action plans that will help sellers to achieve their goals. So they'll have a single place to go to benchmark their performance, identify their largest opportunities and then to generate a step-by-step action plan that aligns with the things that matter most to them. So, whether you're a new seller just getting started out in the Amazon store or you're an established brand with a healthy business that is ready to go to the next level, they can get a personalized plan that's specific to them and the goals that they want to achieve in the Amazon store.    Bradley Sutton: Now, you mentioned you worked on the Seller Central homepage. Now on the homepage there's already kind of like recommendations that might come through. There's a whole growth opportunity section. So how does this new feature here compare to what's already out there, and is it better?    James: So we're trying to take a best of both worlds approach. So when I think about the recommendations on the homepage and growth opportunities, it makes me think of a buffet where there's so many different options and there'll be like lots of tasty treats and plenty of nourishment there. So there's lots of good things there. But if you're trying to take like a structured plan, maybe instead you work with a nutritionist who's going to first ask you some questions about what's important to you. Are you training for the Olympics? Are you trying to slim down by a few pounds, like what is really your goal here?    Bradley Sutton: That's what I'm going to say. I'm going to say, hey, I'm training for the Olympics. That's why I'm eating so much food at this point.    James: Exactly, exactly, no-transcript in those other experiences and then also providing you with detailed tracking so you can see as the days and weeks go by, are you actually getting towards that goal?    Bradley Sutton: Let me piggyback on something you just mentioned there pulling data from some of those other recommendations. What exactly is driving other than just raw data? That's what does a lot of data there. I'm assuming maybe AI has some component of it, absolutely so.    James: I think AI is a really powerful tool because it can crunch massive amounts of data and identify patterns and discrepancies. So perhaps the seller is underperforming in their ads campaigns. We might be able to come back with specific keyword optimization recommendations and then they can increase their ad attributed sales and grow revenue. Or we might spot a change in demand for key ASINs that would require a different inventory strategy and it might be an opportunity for the seller to reduce their FBA fees and reduce costs of maintaining their current business. And so by applying machine learning and AI to that massive amount of data, we can kind of slim that down into a specific plan of action for the seller and by starting with the goals that they set. We're no longer in this business of kind of predicting what the seller might want. We start by asking the question and then we have a lot more confidence that, because the seller has set the goal, that when we come back with an action plan it's actually right for them and where they want to take their business.    Bradley Sutton: Awesome, awesome. Now for those who maybe haven't seen it yet in their Seller Central dashboard, where can they find this? Walk us through a little bit of a scenario, maybe, how they can see yeah, absolutely.    James: So Business Planner is going to be rolling out in the US store in just a couple of weeks. So later this month you'll start to see a tile on the homepage in that recommendation section that you talked about. It'll also show up on the left side menu of growth opportunities. From there you can access Business Planner, which is your dashboard for action planning. When you first visit, we'll have some recommended goals. So that's where we've assessed how the seller's performing, set some benchmarks and looked for the strongest opportunities where they can improve their performance. We'll rank those based on how big the impact is. So the most impactful goal will be at kind of the top left of that page and if that goal aligns with the objective that the seller has, they can click on it and see details about the plan. So maybe it's a four-week plan or a 12-week plan to increase their ad-attributed sales, because we see that as the largest opportunity and they'll be able to review the details and if they want to move forward, they just click to create a plan.    And this is where the really exciting part happens. That's where the AI steps in and kind of scans across all those different recommendations, opportunities, and where we see the most potential to achieve that goal. So in this case seller is trying to increase their ad-attributed sales. We might come back with some specific product level ad campaign recommendations or keyword optimization. We put that into like a step-by-step plan and so the seller from the Business Planner can then look into that plan. There'll be graphs right on the page where they can see their current performance, what the target's going to be, and then a list of those recommendations that's organized and sorted for them.    One of the special things about Business Planner is that it's constantly updating as much as once a day. It'll pull in new recommendations or reprioritize what's there because of progress that the sellers made, new opportunities that emerge Perhaps all of a sudden keyword traffic and customers are searching for new products on Amazon and that might change.    The order of recommendations will reflect that in the business plan. So it's a it's a living thing that they can check back to and and going to show them that next best action they can take to ultimately achieve that objective. And then you know, once we've reached the end of the plan, we'll show that completed goal right and the experience with a record of all the things they did, and I think that's really important to sort of earn trust with the sellers that you know some of these things might require a little bit of an additional investment or might go against the common knowledge of how to be successful in the store. But I'm confident that, as we, you know, offer these plans because we're starting from what's most important to the sellers, that they'll see that that's helping them achieve their unique objectives and make their business as successful as possible in the store.    Bradley Sutton: Okay. Now, when I was looking over some of the notes on this new tool, you mentioned a scenario with advertising, but I believe there's also another scenario where even it could get to something that has nothing to do with advertising, but like your A+ content. So I was trying to wrap my head around how that would work. So if I already I mean obviously, if I don't have A+ content the suggestion would be hey, get A+ content going. And now there's AI tools that help with that that we've talked about here at Amazon Accelerate this year. But if I already have A+ content, is this AI detecting like, hey, this might not be the most optimized and you need to tweak it, or what's it doing then?    James: Yeah. So it's going to look throughout the sales funnel that you might see for a product. It might look at search activity glance views at the detail page and then I think a key lever for sellers is are they converting those views and visits to their products into sales? And so it might come back with a recommendation to tweak that content to better align with the search terms that customers are using. Or it might see a strategy where they could increase their featured offer win rate and ultimately convert more of those customers into buyers. And that's where the AI is powerful.    It's going to look across those different opportunities and see where can we create the most leverage, and it was important to us as we were building Business Pointer. It's not just going to come with recommendations that might require some additional investment from sellers. So at launch, one of the things that we're including is a set of cost reduction goals, and that's where we might look at inventory levels and fee structures and recommend either promotions and deals or a different stocking strategy to the seller that can help them reduce their costs to serve and be more profitable in the similar All right, excellent.    Bradley Sutton: So, regardless of what it is, whether we're talking A+ content, whether we're talking advertised I set a goal, I implemented it. You mentioned tracking the progress. How can I see how I'm you know my road to that?    James: Yeah, absolutely so. This is where we want to bring in some like detailed data visualization. So when you come back to Business Planner, you click into the goal that you're tracking against, we'll have a big chart on the page with your progress, the projection of where you're going to end up, and also allow you to do some comparisons against a historical period so that you can see am I really outperforming, am I getting the gains? So back to your training for the Olympics. We want to see that your sprint times are coming down or your weight lifts are increasing in weight, and it's the same thing here. So if we're trying to improve our ads attributed sales we want to make progress on that metric. If we want to reduce our costs, we should expect to see our inventory performance index improve and by providing that granular view into the metrics, we can show that the seller is progressing towards their objective.    Bradley Sutton: Excellent, all right, so now I'm inspired by listening to this podcast and I'm ready to go in. Maybe by the time they're listening to this, maybe it is available already in Seller Central. If I'm just getting started, what's maybe the first thing I should do, or what's the best way to get started with this?    James: Yeah. So we want Business Planner to be a regular thing and we think that sellers will start to use it as it aligns with their monthly or quarterly business planning. So my first recommendation is check it out. Either go through the recommendations on the Seller Central homepage or go to growth opportunities and look for Business Planner in that left menu and you can start browsing those recommended goals. Those will update at least once a week with the latest and greatest opportunities that we see for you as a specific seller and based on, like your business and your opportunity, and then, once you find the plan that makes sense to you and you kick that off, you know, check back regularly. Those action plan items might update as much as once a day. So we want this to be a kind of like a regular part of your journey as a seller and a regular part of the tools that you might use on Seller Central.    Bradley Sutton: Well, thank you so much for bringing this tool, thank you so much for coming on the show and talking about it, and I'm excited to use it myself, and I'm sure a lot of the brands out there will be excited. And I can empathize with you about the New York teams. I mean, I'm a Chargers and Clippers fan, so I'm a glutton for punishment myself. So thanks a lot for doing it. Yeah, thank you so much for being here. This was fantastic actually. This she doesn't know I'm going to say this, but this was the highlight for me, for actually Amazon Accelerate was being able to interview our next guest, who I am super excited to meet her, not only her, but also especially what she's going to be talking about. So, Wei, welcome, welcome, thank you. Thank you for meeting with me.    Wei: Thank you for having me.    Bradley Sutton: Now let's what I do with all of my guests. I like to get the backstory a little bit, so where were you born and raised?    Wei: Definitely. I was born and raised in Beijing. I moved from Beijing to Chicago actually in 2003 for graduate school, so before Amazon, I worked for some of the big names like Merrill Lynch, KPMG. I have also worked for a number of startup companies in the fintech, pharmaceutical and supply chain companies. I joined Amazon in 2011. I have spent most of my time here with a selling partner services organization. Currently, I lead the selling partner growth analytics team, and our team built a few that I was on.    Our team built a few seller-facing applications in Seller Central and your comment earlier. I actually I'm a mom of three outside of work and I have a seven-year-old, a six-year-old and a baby under one.    Bradley Sutton: Yeah, wow, that's awesome, awesome. I miss those days. My kids are both. My kids are both in their twenties now and so, like I talked, when I talked to parents, when I talked to parents who still, I was like, oh man, you don't know how lucky you are to have kids at that age, because I wish I could go back in time Now, going back, one thing you said. You said you came to graduate school in Chicago. Which school did you go to?    Wei: Yeah. So I got two masters, one from Illinois Institute of Technology and got my quantitative finance degree there.    Bradley Sutton: And that's also Quantitative. I don't even know what that means.    Wei: And then I received an MBA from UChicago.    Bradley Sutton: Okay, excellent, excellent. You talk about your career there and on Amazon. You're very humble about the department you work at, but, guys, this is the department that I think not just me but every Amazon seller is so thankful for, which you're responsible for things like the search, career, performance and all these other amazing things that I think is so important, because brands, I think, have been spoiled by Amazon in the last couple of years with all the data that they get. They don't realize that if you were selling on Amazon, maybe like five, 10 years ago, some of the stuff that you guys are providing, you actually had to pay like thousands and thousands of dollars and most didn't even qualify to get it. So, first of all, again, thank you so much for what you do at your department. Now let's just talk about that a little bit Like how do you guys approach, what kind of analytical tools, what kind of information you're going to provide brands in?    Wei: a few different domains. So, first of all, we provide a traffic and sales data through Business Report, which is one of the most visited tools in Seller Central. Additionally, we also provide this tool called Opportunity Explorer. So Opportunity Explorer is a selection analytics tool. It helps sellers identify new selection to sell in Amazon store. Additionally, we also provide this tool called Search Analytics Dashboard. That is where we can provide some of the data on traffic, with an emphasis on search keywords. Lastly, but not the least, is the Customer Analytics Dashboard. For Customer Analytics Dashboard, I'm actually very excited to announce some new launches here.    So we started out by building dashboards about customers and their purchase behavior. We have demographic dashboards to tell you who your customers are. We have repeat purchase dashboard that tells you how often customers purchase from your brand. Additionally, we have this third dashboard called Market Basket Dashboard. It tells you what products your customers would purchase together with your brands. It unlocks some of the cross-selling opportunities. Since then, we have also received feedback from your brands. It unlocks some of the cross-selling opportunities. Since then, we have also received feedback from the brands. They want to take a customer-centered approach. So last year we launched a customer loyalty dashboard. It gives the brand a segmented view to understand who are your existing customers, from top tier to promising to at risk and hibernating customers. And then this year we're launching customer journey dashboard that allows a brand to understand your customer's entire shopping journey, from first moment they start to search for your brand to the moment when they make that final purchase. With these two dashboards, our goal is to lower the customer acquisition cost as well as increase the customer lifetime value.    Bradley Sutton: This is really important because actually, this part of all the analytical tools I probably know the least about. I'm so obsessive about search query performance and search volume and keyword data, but I think now 2024 and then going to 2025, brands really need to understand the customer and people are thinking too much just about the algorithm or things like that, but at the end of the day, we're not selling to the algorithm, we're selling to a human being, and so some of these data points that you're talking about is really important. I'm happy to, I'm really excited to learn about them today. Now, one thing you mentioned, you know, about different customers, like you mentioned, like top tier and things you know, like this might be familiar to some out there and I know you're probably going to talk about it, but we had the brand tailor promotions and we could see some of these different audience groups, now, those who might not be familiar with it. Can you talk a little bit about these customer audience types? You mentioned top tier, but there's a lot of other ones out there too.    Wei: Absolutely so. We help brand segment your existing customer base and we actually use a pretty standard methodology, is called RFM. R stands for Recency it describes when did your customer make the last purchase from your brand. F stands for Frequency it describes how frequently customers purchase from your brand. And lastly, m stands for Monetary Spend it talks about how much does the customer spend purchasing your products.    We use a quantile-based approach and equally divide your customers into groups along these three dimensions recency, frequency as well as monetary spend. This allows us to group your customers into four segment top tier, promising, at risk, as well as a hibernating. By top tier customers those are the customers who purchased from your brand recently, but they may be purchasing at varying frequency and they spend varying amount. At risk customers they made a purchase but they don't purchase frequently. They also spend varying amount of money on your brand. And hibernating customers are those customers who have already churned. Equipped with this knowledge, brand can then deploy different promotion and marketing tools to re-engage these customers and thereby encourage repeat purchase and drive customer lifetime value.    Bradley Sutton: Interesting.First of all, I was today years old when I heard the word quantile, so you're already teaching me new vocabulary lessons.    I realize how not smart I am when it comes to math and this kind of things, but what you know, I think the main thing that people can take away is how important it is to kind of like bucket your customers into these different brackets, because you know, somebody who's hibernating is obviously a different kind of customer, a different value to one as one who is at risk or some of the others that you mentioned, and so it's important to be able to just not consider all of our brands customers. Hey, they're exactly the same, and I think that's what a lot of brands, or especially newer brands, might be doing. Like, all my customers are the same, but no, not all customers are created equally. Let's talk about the new and potential customers. We've got the ones we've had existing, like Hibernating and things like that, and who have been part of your brand. But I think all brands are really especially concerned about hey, how do I bring new customers into the fold? And so talk to us about the new and potential customers.    Wei: We show the new and potential customers in the brand view of the customer loyalty dashboard. New customers are the ones who have made the first purchase in the last 12 months and potential customers are those customers who have not made the purchase but has engaged with your brands in some ways. For example, they may have viewed your product detail page, read customer reviews or added your products to their shopping cart or save them for later. The idea there is we want to allow brands to set up uh promotion tools to target these potential customers and convert them all All right Now, about 40 years ago.    Bradley Sutton: if we use this term cart abandoner, somebody might think of somebody who went to the grocery store and then took the cart home and then left it in the street. But when we're talking about cart abandoners on Amazon completely different meaning it's actually my favorite group of customers. For those who aren't familiar with that term, can you explain who that refers to?    Wei: Yes, absolutely. It is actually one of the new audiences that we launched this year. Cart abandoners are those customers who added your products into their shopping cart but has not made the purchase in the last 90 days.    Bradley Sutton: Now it's amazing, because this is why I think it's so important that somebody thinks, uh, more holistically about customers, because we can't think that everybody's like us as a buyer, like me, as an Amazon customer I am. I am never a cart abander, like if I add something to the cart, I buy it, like I add it to the cart and then I check out. But then I thought everybody was like me, but actually not. You're not like me, probably I'm the opposite.    Wei: I actually, I actually added to the cart and I observe uh, when does the price drop?    Bradley Sutton: and so many people are like you. Yes, I heard other people. You tell me if this is you too, but other people they're searching for like a teacup or something like that, and they'll actually add five different ones to the cart and then make the decision about do you do that one too? Sometimes, see, I don't do any of this, and so I was thinking when I first saw the numbers of this, it was just flabbergasting. I was like I cannot believe how many people are cart abandoners. And then I just started asking friends and family and I guess I was the weird one and you guys are the normal ones. But yeah, that is a huge audience and a very valuable audience. So all of these audience types, at the end of the day, what we're talking about here is we're trying to send promotions to them in different ones. So how do we send promotions to these different audiences?    Wei: Absolutely so. Today, you're able to send tailored promotions to these different audiences, and promotions are then become available to customers through search result page. I do want to share with you that as a team, we're constantly thinking about new tools that sellers can leverage or brands can leverage. So in the future, we might incorporate new tools such as coupons, Amazon buying, A+, detail page, and Manage Your Experiments, so that brands can leverage different tools to engage with their customers and help them convert.    Bradley Sutton: Excellent, excellent. Now I think one question I've gotten a lot before from different brands is hey, if I set up a promotion that's going to one of these audiences being the cart abandoners or some other audience, how do they actually see the promotions?    Wei: Promotions will show up for these customers in the search results page or the product detail page.    Bradley Sutton: Okay, so now we're looking at an example of one of these graphs here, and there's a part here that says trends. So can you explain what is this representing?    Wei: Definitely. The trend graph actually allow you to compare different metrics, for example, your total customers, total sales, new-to-brand customers, new-to-brand sales. Brands can then compare and contrast and observe how these metrics change over time.    Bradley Sutton: All right, next question. Here I can see we have a Segment view and a Brand view. Can you explain the difference between those?    Wei: Absolutely so earlier we mentioned that we will share with brands about their existing customer base top tier customer, promising, customer at risk, as well as a hibernating customer. Brand view gives you data for the entire brand, and segment view actually allows you to dive deeper into each segment. On both brand view and segment view, we will provide recommended actions that you can take to drive conversion and increase repeat purchase. Additionally, one thing I would love to call out is segment view actually gives you a predicted customer lifetime value. We use a science model to predict how likely a customer is going to purchase from your brand again and we further segment each segment based on whether the customer lifetime value is going to grow, maintain or decline.    Bradley Sutton: Wow, that's interesting. Let's talk a little bit more about this, because I think there's some brands out there who might have a product where you know what it's a vacuum. Maybe they're just going to buy the one vacuum and 10 years later maybe they'll buy another vacuum. There's others who have maybe are in the supplements, the health and household category, the beauty category, where they're very reliant on repeat purchases. So this, this lifetime value, is definitely something near and dear to their heart. But you're saying that using uh models, you can actually kind of predict some of the potential lifetime value. Can you talk a little bit more about that?    Wei: Absolutely so. We use this size-based model, and the model input considers a variety of features such as customer's profile, their browsing behavior, how they have interacted with your brands or product in the past, and then the output of the model is how likely they're going to purchase from your brand again in the next 12 months, and we will then be able to say whether the customer lifetime value is going to grow, maintain or decline as a result of that. Brands will then have further segmentation within each customer segment each customer segment. So now brands can actually launch tailored promotion specifically targeting, for example, the top tier customers, those top tier customers where their lifetime value is predicted to decline. This will allow brands to prevent these customers from churning. Bradley Sutton: Interesting is that available already or that's coming later?  Wei: This is available already today.    Bradley Sutton: I've been missing the boat on that one. I need to go ahead and start implementing that, because that's very definitely invaluable. So what are the actions that brands should be doing that we do have available? I'm obviously missing that last one, but what are some more things that we need to be leveraging right now?    Wei: So brands can achieve a number of different goals through customer loyalty dashboard, for example, if you're a brand who are trying to drive conversion and acquire new customers, it would be a good idea to think about advertising campaign and boost awareness. You can also launch a tailored promotion, as we talked about earlier, focusing, say, on cart abandoner to encourage customers to convert and make their purchase. And if your goal is to drive loyalty and encourage repeat purchases, it would be a good idea to focus on top tier customers as well as promising customers. And, additionally, we have these promotion tools where you can focus on those customers whose lifetime value is predicted to maintain or decline and encourage them to purchase more from your brand your brand.    Bradley Sutton: Now I just want to take a moment to talk to the listeners out there who might not understand how crazy it is that this kind of data is being available. This is the kind of data that companies who are selling on other channels are paying a lot of agencies, tens and hundreds of thousand dollars and it's not even that great of information, because a lot of it is just trying to predict things where they might not have that information. It's just based on perhaps some surveys and things, but this is Amazon itself, who has access to all of this data and it's giving you firsthand this kind of information. Guys, if you are not leveraging this information, you are missing out on a ton of valuable information, so make sure to use this Now. This has been great. A lot of what you just mentioned is available as of now, but right here during Amazon Accelerate, you actually even announced some new and exciting more things that are coming to the platform. Can you talk about some of those launches coming to the platform?    Wei: Can you talk about some of those launches? Absolutely, I am super, super excited. So customer loyalty dashboard the goal there is to help brands understand their existing customers so that brands can engage with these customers at the right time with a right product. However, brand frequently ask for information about what's happening in the upper funnel. We are launching this new dashboard called the Customer Journey Analytics. So Customer Journey Analytics allows brands to map the end-to-end customer journey with data and analytics, as well as recommendations. It allows brands to visualize how customers go from becoming aware of your brand all the way to consideration, maybe intent to purchase, to finally making that purchase and become a new customer to your brand.    Bradley Sutton: Wow, I'm excited to see how that's gonna work, because I think that's what we would always have always wanted that kind of information, kind of guess about it, like, all right, that's how you know, that's why I'm doing my advertising in this sense, and it's going to pay back, uh, you know in this sense, and that's why I need to have them see it this many times but to be able to actually have real data to see, that's going to be, I think, a game changer for, uh, Amazon brands out there. Well, thank you so much for launching these things. Like I said, your department is my favorite. I was about to say the best, but then I have a lot of friends at Amazon so I can't completely say that or else they might get mad at me. But my personal favorite tools definitely come from your department, and so please, please, keep giving us brands this great information. We really, really appreciate it, and thank you so much for what you've launched this week at Amazon Accelerate. I'm sure all the brands are really gonna appreciate all of this data.    Wei: Thank you.  

Send us a textWatch this on YouTube: https://youtu.be/3VRXoWPDI14Is your Seller Central account restricted due to an invalid charge method? Steven Pope, founder of My Amazon Guy, explains what to do when your credit card or payment method causes issues with your Amazon account. Learn why using a credit card is the best option, how to resolve invalid charge method problems quickly, and how to avoid account security alerts. If you're facing challenges managing your Amazon account, book a coaching call with My Amazon Guy for expert help.#AmazonSellerHelp #SellerCentral #AmazonSellerTips #amazonaccount  #InvalidChargeMethodSchedule a coaching call with My Amazon Guy for expert advice.https://myamazonguy.com/book-a-coaching-call/Save with code MAG on Data Dive subscriptions.https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGWatch our beginner tutorial playlist on YouTube.https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_Timestamps:00:00 - Introduction: Invalid Charge Method on Seller Central00:15 - Why You Should Use a Credit Card for Ads00:40 - Common Reasons for Invalid Charge Method Errors01:30 - How to Quickly Fix Payment Method Issues02:00 - Avoiding Security Alerts When Changing Bank Accounts02:20 - How My Amazon Guy's Coaching Can Help YouFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textWatch it on YouTube: https://youtu.be/HOYOlgp2dMgHas your Amazon Vendor Central account been terminated? Don't panic! In this video, Stephen Pope, founder of My Amazon Guy, explains the recent wave of Vendor Central terminations and how Amazon is assisting brands with the transition to Seller Central. Learn about the dedicated rep support provided for 6 months and how this can benefit your business. Plus, discover the reasons behind Vendor Central's decline and why Seller Central is the future for Amazon sellers.Need help with your Amazon transition? Contact us at My Amazon Guy for expert assistance. We've helped brands like Nestle, Honeywell, and Deathwish Coffee navigate the complexities of Amazon!Get help from My Amazon Guy: https://myamazonguy.com/Watch more videos on how to grow your Amazon business:https://myamazonguy.com/videos#AmazonSeller #VendorCentral #AmazonTransition #SellerCentral #AmazonReps #AmazonVendorTermination #AmazonSupportTimestamp:00:00 - Vendor Central Brands Being Terminated  00:06 - Good News: Dedicated Rep for Transition  00:20 - Meeting with the Dedicated Rep and Transition Details  00:45 - Amazon's Rare Helpful Support for Transition  01:15 - Thoughts on Vendor Central Terminations & Seller Central  01:40 - Why Vendor Central Might Be Dying  02:10 - Data Control During the Transition  02:30 - Importance of Catalog Data and Support  03:00 - Transparency From Amazon: Backend Brand Data  03:30 - Possible Reasons for Vendor Central Terminations  04:00 - Benefits of a Dedicated Rep for 6 Months  04:30 - Final Thoughts: Amazon's Rare Helpful Support  05:00 - How My Amazon Guy Can HelpSupport the show

Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts In the News: At Amazon Accelerate 2024, several major announcements were made that focused on enhancing seller tools, AI integration, and streamlining fulfillment: AI and Automation Updates: Project Amelia: A new AI assistant within Seller Central designed to provide real-time insights into business performance and offer recommendations. This tool aims to simplify seller support by answering questions like "How's my business doing? Business Planner: A tool to help sellers set, track, and achieve business goals, offering data-driven recommendations Generative AI for Content Creation: Expanded use of AI in creating A+ Content for listings, including automatic translation into 20+ languages, as well as an AI-powered video and image generator for ads. Logistics and Fulfillment Advertising and Analytics   Questions answered on today's call: When submitting a newly invented and unique product to the Vine program, are the Vine reviewers given your listing so they can see the description of your product? Although this first shipment of my product was more than exciting, after a few days of repackaging, labeling, and what ended up me having to take all the boxes that were pretty heavy to UPS myself, proved a little bit more difficult than I can do physically on my own, especially  when I am already planning a next large order. I did not find anything wrong with this order so I feel like it would be OK to send straight to Amazon next time. Although I am not worried about my manufacturer messing up my product right now, I am worried about how they would ship it to FBA warehouses and whether that would be done right. My question is do you take the risk and pray for the best to send the products straight to Amazon?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirements, Experience Amazon Accelerate 2024 on demand, Analyze return trends in Product Opportunity Explorer, Inactive secondary users to be removed from Seller Central accounts In the News: At Amazon Accelerate 2024, several major announcements were made that focused on enhancing seller tools, AI integration, and streamlining fulfillment: AI and Automation Updates: Project Amelia: A new AI assistant within Seller Central designed to provide real-time insights into business performance and offer recommendations. This tool aims to simplify seller support by answering questions like "How's my business doing? Business Planner: A tool to help sellers set, track, and achieve business goals, offering data-driven recommendations Generative AI for Content Creation: Expanded use of AI in creating A+ Content for listings, including automatic translation into 20+ languages, as well as an AI-powered video and image generator for ads. Logistics and Fulfillment Advertising and Analytics   Questions answered on today's call: When submitting a newly invented and unique product to the Vine program, are the Vine reviewers given your listing so they can see the description of your product? Although this first shipment of my product was more than exciting, after a few days of repackaging, labeling, and what ended up me having to take all the boxes that were pretty heavy to UPS myself, proved a little bit more difficult than I can do physically on my own, especially  when I am already planning a next large order. I did not find anything wrong with this order so I feel like it would be OK to send straight to Amazon next time. Although I am not worried about my manufacturer messing up my product right now, I am worried about how they would ship it to FBA warehouses and whether that would be done right. My question is do you take the risk and pray for the best to send the products straight to Amazon?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Join Bradley Sutton, as he explores the intricacies of Amazon product launches with the updated Maldives Honeymoon Launch Strategy. He'll walk you through optimizing your product launches during Amazon's critical honeymoon period, sharing his hands-on experience and the latest insights from his recent testing. Learn how to utilize Helium 10's Blackbox tool for effective product research, identifying opportunities with low title density to give your product a competitive edge. We address the evolving landscape of AI and algorithm changes in Amazon, reassuring you that the fundamental principles of successful launches remain robust. Discover advanced keyword research strategies using Helium 10's Cerebro tool to enhance your product's visibility from day one. We explain how to identify crucial keywords by examining competitors' rankings and uncovering hidden opportunities through niche keywords. By focusing on keywords where top competitors are already advertising, you'll ensure comprehensive keyword coverage and improve your product's relevancy signals on Amazon. Additionally, Bradley shows you how to leverage thematically related products frequently bought together with your competitors' items to optimize your listings and advertising efforts. Finally, he'll guide you through creating compelling Amazon listings that resonate with potential buyers. Learn to prioritize relevant keywords based on competitor performance, avoid keyword stuffing, and craft emotionally engaging content. Bradley emphasizes the importance of customer reviews and the effective use of images and bullet points to highlight product benefits. Plus, he shares his experiences with test listings to ensure a smooth launch and offers strategies for balancing expenditure and maximizing ranking during the critical launch period. Whether you're launching a new product on Amazon or optimizing an existing one, these insights and strategies are designed to help you succeed in the Amazon marketplace.   In episode 600 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maldives Honeymoon Amazon Product Launch Strategy 08:33 - Keyword Research for Amazon Launch Success 16:16 - Utilizing Cerebro Historical Trends for Keywords 20:30 - Identifying Related, Non-Competing Products 20:37 - Strategic Keywords for Amazon Product Optimization 23:57 - Effective Amazon Listing Optimization Strategy 28:04 - Optimizing Amazon Listings for Success 28:54 - Launching a Test Listing Strategy 34:04 - Setting List Price Strategy for Sales 36:13 - Amazon Product Launch Strategy and Pricing 37:10 - Amazon PPC Strategy and Optimization 41:18 - Strategies for Amazon Discounts & Price Management 45:13 - Amazon Listing Relevancy and Ranking Strategy 49:36 - Product Launch Success With Amazon Relevancy  53:26 - Annual Amazon Launch Strategy Review ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: All right, guys, it's episode 600. You know what that means. It's time for another Maldives Honeymoon Launch Strategy. I'm going to be giving you guys, step by step, what you need to do in order to have the best launch that you can have for your Amazon products. How cool, is that? Pretty cool, I think. Black Box by Helium 10 houses the largest database of Amazon products and keywords in the world. Outside of Amazon itself. We have over 2 billion products and many millions more keywords from different Amazon marketplaces, from USA to Australia to Germany and more. Use our powerful filters to search through this database for pockets of opportunity that you might want to get into with your first or next product to sell on Amazon. For more information, go to h10.me/blackbox. Don't forget you can save 10% off for life on Helium 10 by using our special code SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers, as of any level in the e-commerce world. All right, and for you guys watching this on YouTube. You saw me do a dramatic transition from the pool. I'm here in the Maldives at a new resort that I've never been in, and I'm recording this as I do every year the Maldives Honeymoon Launch episode. This is now like the eighth version, I think. We used to do it every 50 episodes on the on the like the hundred and the 50. Uh, now we only do it every 100 episodes. So about once a year I come out here to the Maldives on my own dime I'm paying for this myself, and then I just take a couple of day's vacation and also record the episode for Maldives Honeymoon Launch Strategy. All right, so if this is your first time listening to one of these, you don't need to go back and listen to the others, because every year I update it.   Bradley Sutton: But basically, just a brief history is I started really focusing on what can give you the best bang for your buck for launches, and we all know about the so-called Amazon honeymoon period, where you get a little bit more bang for your buck when your product is just coming out. But then I started noticing things that gave me like that extra oomph, like a very special honeymoon, which is how I came up with the name Maldives Honeymoon, and that's why I am here and, for dramatic effect. I always come here to Maldives. I'm here at a resort I've never been it's the Huvafen Fushi Hilton, I believe it's called, but really great resort out here. And I'm here on my last day and I wanted to go ahead and share with you guys the new strategy.   Bradley Sutton: So what we're going to be going over today is I'm going to go over, first of all, this is like version 6.0 of this strategy, where we are going to just break down what are the steps. And this isn't just me coming up with these steps. I've been testing it the last year. I've been testing stuff this month, last month, the previous month. I'm constantly doing tests to make sure, hey, what is the best strategy? And guess what, guys, if you listen to episode 500, the last time I did one of these episodes it's different than what I'm going to talk about today, because things on Amazon do change over time and that's why I do these every 100 episodes. So we're going to first go over the list of what makes up this strategy right now and then I'll give you guys, I'll show you guys, some examples of some things that I did, you know, show how I even came up with this, why it works. All right.   Bradley Sutton: So first let's talk about product research. You know, the Maldives Honeymoon Strategy actually can doesn't always have to, but it can start with your product research when you're finding a new product to operate. I don't always just have the Maldives Honeymoon Launch Strategy in mind, but it's something that allows me to kind of like, pick the cream of the crop. Okay, so one of those features that I look for is a low title density. In Helium 10 Black Box, you use the filter under keywords for a title density. That means how many listings on page one, um, have this exact search keyword in the title? Uh, now, first of all, hold on.   Bradley Sutton: Let me just back up really quick, and one elephant that's in some people's rooms, not in everybody's, is hey, wait a minute, isn't launch and creating listings and things completely different now, here, towards the end of 2024, because of Cosmo Algorithm and Rufus and this and that. And first of all, just spoiler, no, 100% the same. I'm not doing anything differently, differently. That being said, I'm going to go deep into I might have already been dependent on when I'm recording this, but I'm going to go deep into another episode where we talk about, uh, what the future holds because of you know, AI and different things. But the beauty is that don't listen to people who are trying to say that, hey, everything has changed right now because it hasn't, I am not doing anything differently because of AI and I'm having the exact same successes now.   Bradley Sutton: The reason is because I have never been one somebody just focusing on keyword stuffing or keyword relevancy as the be all filter and stuff. If you're doing that, yeah, your launch strategies would have gone out of fashion years ago, because Amazon searches evolved before AI, before so-called Cosmo or Rufus and things like that. No, you got to do more than just stuff your keywords or your listings with keywords. Right, we've been teaching that you have to have the customer in mind when you guys are coming up with your listing, when you're choosing keywords, and not just have the Amazon algorithm in mind. Okay, and that's what we've always, even though the kind of strategies have changed. That's what we've always focused on in the Maldives Honeymoon Strategy is you're balancing Amazon algorithm with the customer and, again, nothing has changed, even though there's Rufus now and there's, you know, develop algorithms. If you're still doing that, you are a hundred percent fine. So don't get confused with people telling you that, hey, you've got to completely change everything you do or else you're completely irrelevant to the Amazon algorithm. Now, that being said, I hope nothing changes in the three weeks that from the time I'm recording this to the time I am releasing this, because I actually am recording this before Amazon Accelerate. Who knows, maybe something will come up from Amazon Accelerate that completely changes this.   Bradley Sutton: I was teaching the Maldives Honeymoon Strategy to do refunds and giveaways for a year, year, for like two years. So the Maldives Honeymoon Strategy, you do a giveaway and you rebate them. Why? Because that was allowed by Amazon until the. I was teaching that till the very day it wasn't um. So, like I don't like to be the one who speculates about what could change, what does change. I'm going to tell you what's working, and you know we can, you know, kind of have in mind, hey, well, what could, but not to the point where it distracts you from what is working. And so that's what I'm always going to do. I'm going to give you the facts, guys, without speculation or things about what might change. And then the instant that something does change, or Amazon announces some policy shift or they announce something that you know the different way that you have to make your listings, we'll go ahead and shift them all these honeymoon strategy, right. So just keep that in mind. Everything I talk about right now has nothing to do with AI and different things, because these strategies are working right now, even though there's, you know, Rufus and different things like that. All right.   Bradley Sutton: So again, going back to the product research, low title density is something I look at because that gives me an idea. If some of the main keywords in a niche have a low title density number, that means it's going to be really easy for me to get to page one of those search results, because that's just one of the ways that Amazon algorithm works. How it says that something is relevant for a keyword is like hey, is that keyword in the title? And if there's not that many listings that have that keyword in the title, well, it's like okay, well, maybe this listing isn't that important for this keyword, all right. So that's one of the factors I look at. Another thing I could look at again, not like I'm only looking for this, but it's just stuff that gives me more confidence when I do launch, especially if I have like five or six options and I'm like all right, I only want to launch one or two products, which are the one or two that I'm going to do first. Well, these are the things I'm looking at. So another one is I look at Brand Analytics and I'm looking total domination of one or two products, you know, because they're getting the majority of the clicks, the majority of the purchases, or, on the flip side, is the top three clicks. Do they only make up like 10% of the conversions, meaning 90% is wide open. I can go either way and it'll give me some confidence. It says, hey, if just one listing is dominating the clicks and the purchases, that that and I don't think that listing is that great or that product is that great that gives me some confidence that, hey, maybe I can go in right away and from day one, maybe dominate a little bit. Right On the flip side, maybe, if it's wide open, I'm like, oh shoot, people are just buying all kinds of products here on page one, the top three click products only make up 10% of the sales. That could give me some confidence too that, hey, I can have a lot better conversion share than these top three click products. That's just one of the things I look at as well.   Bradley Sutton: Another thing I like looking at is in Amazon not even Helium 10, but in Amazon product opportunity explore. I look at the conversion rate for the keyword. All right, so in the conversion rate, if it has like less than 1%, I'm like, wow, this is great. That means that out of every 100 searches, less than one person actually buy something when they search at that could be an indication that there's opportunity, that people aren't finding what they're looking for. I can actually I said not in Helium 10, but for those of you who don't have Helium 10, yeah, use Product Opportunity Explorer. You can do that inside of Helium 10 with the keyword sales metric. All right, so we have estimated sales, and so if you have a huge differentiation between search volume and keyword sales, guess what? You found a keyword where it not many people are seeing what they're looking for and thus people aren't buying it. And so that means, if you can figure out what's the gap, why are people searching for this, but why aren't they buying anything on the page? Now, all of a sudden, you've got a huge advantage and that could be a great opportunity to get in a certain niche. So these are some of the things I look at, even before we're talking about launch, even though I know this is a launch episode. Those are some of the things that help me decide which keywords I'm going to launch.   Bradley Sutton: Second step, before we even get to the launch, is the keyword research, and this is the key right. This is super key, and this is where I really think that you know, even though you can do launches without Helium 10. Guys, if you're using another tool that doesn't have these things I'm about to mention, you are leaving lots of money on the table with potential keywords, and so let me go over those. Now. The first thing I like to do is I'll put in 10 or 15 of the top competitors into Cerebro. Okay, so I'll take a baseline product, throw in 10 competitors, 15 competitors, minimum five, unless I'm in a brand-new niche where there's not much to look at. Let's just pretend that we're talking about something where there are at least five competitors that I can look at.   Bradley Sutton: First thing I do is I just hit the one click button top keywords in Cerebro. That gives me all of the keywords that most of the top competitors, or most of these top competitors are all ranking for, and they're ranking highly for, instantly. These, I know, are my keywords and so I'll take that, put it to you know, like a keyword list, that I have my keyword list. Next thing I do is I look at the opportunity keywords. It's another one click button. I hit opportunity keywords and now that shows me, hey, where the keywords were a maximum of only one or two products are crushing it and the others, like, are not even in the ballgame. Because that gives me a list of keywords that you know I'm going to go ahead and not have some. You know as much competition. You know those top keywords, everybody's competing for it. That's great. I need to know that. Those are the most relevant keywords, usually to a niche. But these opportunity keywords the reason why we call it opportunity is because, hey, these are getting sales for maybe one, max, two products. The others might not even know about this keyword. They're not even ranking for it really. So that could be an opportunity for you to come in.   Bradley Sutton: Instead of having a keyword that you're competing with all 10 or 15 top competitors You're just competing with, you know, like three or three, one or two, right, all right, so that's another one, Now, by the way, guys, I like setting up two different keyword lists. I put everything into a main keyword list, all right, inside of Helium 10. But then I set up a second keyword list. Now, this is something new, I haven't done this in the past but where I'm putting in some of my like outlier keywords, where I'm like hey, this is not going to be one of the top keywords, but I want to make sure I have this in phrase form, all right. So, like I'm looking for another like 10, 15 keywords that I'm going to put in this special list, 15 to 20, maybe even more, maybe I can go up to 30. I still want to put my main keywords in phrase form, but these are the ones where it's not going to have a highly competitive performance score. I'll talk to you a little bit about that later, but I still want to make sure it's like making a mental note hey, these are the keywords I want to put in phrase form, even though they might not be one of my main keywords. I'll explain a little bit more why later.   Bradley Sutton: Now the next step I do in Cerebro again. I do in Cerebro again, we're still looking at those keywords where I did 10 to 15, is. I want to look at where one competitor is ranking in the top 10, at least just one. Forget about what the other guys are ranking for. What are all the keywords where one guy is ranking the top 10 out of those 5, 10, 15 competitors? Copy those keywords to my keyword list because hey, those are keywords getting sales for one of my competitors. Why can't I get sales for it? It's not always going to be the most relevant keyword, right? So some of them are random. Obviously, a lot of brand names are going to come up. I'm not putting in brand names, keywords into my  listing. I would obviously exclude those. The next step is hey, where is just one competitor ranking in the top 50? It's making it a little bit more broad, like it's not going to be hated for it. And, by the way, the more keywords that you put in your listing that you share ranking with these other competitors, it's setting you up for success from day one as far as relevancy to the Amazon algorithm, because Amazon remember, if you have a brand new product, amazon doesn't know what your product is, it just can go by what's in your listing, and so the more that you can relate yourself to other products with established histories. It means from day one it's going to be like, okay, we're going to give a shot to this product for these other keywords, because it looks similar to this other listing, right, but uh, you know it, or because it has the same keywords, but you know, we're not exactly sure it's relevant for this. But let's give it a try. That's. That's kind of like how the honeymoon period even works.   Bradley Sutton: Uh, the next step is I'm going to go for, uh, something new-ish I've been doing just to get more keywords is 75% of the top competitors are ranking for a keyword, just ranking at all, all right, so obviously this is some keywords. I could have some completely off the wall keywords here, but here's the thing 75% of the top competitors. That means if I had 10 competitors that I put in Cerebro, I need at least seven or eight competitors all ranking for it, anywhere between one and 306. And the reason is maybe people aren't getting sales for it, but there's a reason. Most keywords have 1,000, 10,000 products indexed for the keyword. That means searchable, but only seven pages of search results come up. Right, only 306 listings come up. Now, if you can find keywords where maybe nobody's even ranking that high for it, but they're all in the top 306. Now, all of a sudden it's like, hey, this is probably somewhat relevant. Maybe it's not to the customer yet, but to Amazon. There's signs that Amazon has said, hey, this deserves ranking.   Bradley Sutton: Now there's where Helium 10 comes in. You use other tools like Jungle Scout or Data Dive, which is driven by Jungle Scout. They're only looking at the top, I think, 100 or 150 ranks, so you're going to miss out on tons of keywords. I'll be doing another podcast later where I talk a little bit more about how many keywords you miss out if you're using another tool. But that's one of the main advantages or not one of the main, but one of the many advantages I should say of Helium 10 is we're looking at all the ranks, all right. So if you're only looking at the top 150, you can miss out on some valuable keywords, on some valuable keywords.   Bradley Sutton: Next thing is another Amazon or Helium 10 only metric of Amazon recommended rank. Remember, Helium 10 has a direct connection with Amazon for the relevancy score, which we call Amazon recommended rank. It's because it's what Amazon recommends that you advertise for due to relevancy, all right. So I want to see what are the keywords that 75% of the listings again, seven out of 10, three out of five, you know, 10 out of 15, uh, 11 out of 15, actually I should say are all have or are all on this Amazon recommended rank. That means they're all on Amazon's relevancy radar and it's a top 200 average. All right. In helium 10, you can pick the Amazon recommended rank average. So that means across the board that on average it's one of the top 200 keywords that Amazon thinks is relevant, all right. So again, these are keywords that you're not going to find in other tools, but these can help you get these little sales, like one or two sales here or there. With some of these keywords. That's really going to help you get ahead of the competition.   Bradley Sutton: The last thing I'm doing in Cerebro with those top 15, 10, 5, 10, 15 listings is I'm looking for where 75% of the competitors are all advertising for the keyword. Now I might go take it a little bit narrow and say, hey, show me where at least three competitors are advertising in the top 10 positions. Then I know they're spending money and sure I'll run that. But at the very least I want to see where, hey, at least seven out of 10, at least 11 out of 15 of my top competitors. They're all showing up in the sponsor results, right up to 105 locations. Again, this is not something that all tools have. Some tools are only showing you where the top 40 or top 50 sponsored ads, but again, I'm looking, I like to look at the top seven pages, because if they're showing up in the top seven pages, their bid has got to be somewhat high, where it's even in the in the ballpark, and so if you're not looking at all seven pages, you could be leaving money on the table. So by now, at this point, I've got like a good two, three hundred or even more keywords. Not all I'm gonna be able to get in my listing, not all, definitely in phrase form, but this gets me on a good start.   Bradley Sutton: And one more thing that I like to do is I like to look at the historical trend. All right, this is another Helium 10 exclusive where, like, let's say, I'm doing looking into egg racks. Maybe, I think that in February, march, when Easter is coming, a lot of people are searching for different keywords. So I can hit this show historical trend and then I could look either at the product level or the entire niche level. Hey, what's going on in like February of the last couple of years and where were these products getting sales in February? And then it's kind of like taking a time machine in Cerebro, going back and looking all right, let me go ahead and pull all the important keywords in February and then I can see, oh, there's a whole bunch of keywords maybe that are not showing up right now. So, super important. This is something that is going to get you a lot of the historical keywords and the seasonal keywords that other tools just aren't going to show you, because it's only showing you what's going on now.   Bradley Sutton: Now the next thing I do is I'll take maybe three or four of those top keywords, the ones that had the highest competitor performance score in Cerebro. What I'm going to do is I'm going to go ahead and throw those one by one into Magnet and then I'm going to filter down for Smart Complete. Smart Complete is showing me the long tail versions of that keyword in various forms. So in other words, for example, coffin shelf. All right, so that's for my coffin shelf. That's the main keyword. I put that in Magnet. Hit Smart Complete. It's going to show me probably not that many, because coffin shelf is in a huge keyword, I'm going to get a good 15, 20 keywords where it'll be like coffin shelf for men, spooky coffin shelf, Halloween coffin shelf, whatever things like that. But those ones might not have a lot of ranking yet for whatever reason. But I'm going to go ahead and copy those keywords. A lot of it probably came up in my Cerebro, but there's always going to be like two or three keywords that probably didn't come up in Cerebro but that there's searches for, especially if I'm using a search volume filter, and I want to get those in my listing too, because, hey, if my product is a coffin shelf, I want to know what are the different forms of coffin shelf that people are searching for. Let me get those in my listing as long as they're relevant. So I'll go ahead and do that in Magnet.   Bradley Sutton: Next step is I can do this either in Helium 10, which is actually easier, or I can do this in top search terms Brand Analytics in Amazon. I'm going to take some of those top competitors all right, those top five, those top 10, and I am going to go back in history and I want to see any time that they were one of the top three clicked and they had purchases. It's not just a matter of being one of the top three clicked. They could be one of the top three clicked forever, but if they never had purchases, well, is that really a valuable keyword for them? Most of the keywords I'm going to come up with here are going to have already been what I found in Cerebro, but every now and then you'll find some random keyword because maybe they just randomly were ranking for it one day, or they just randomly got shown in an auto campaign. They never even realized it, so they never had you know, other sales again other weeks. But I'm going to go back and look a week by week for the past six months or so. Now this is kind of a tedious task. Now, soon, Helium 10 in our Brand Analytics Black Box tool, you're going to be able to look at multiple date ranges, so it's going to be just a couple of clicks, a button. But right now, whether you're using Helium 10 or Amazon, it's going to be kind of tedious. You're going to have to go week by week over the past six months. If you really want to do this right and just look at all the keywords where they were one of the top three clicked your top competitors maybe only your top five and where they actually had more than 0% conversion share, meaning they actually had purchases for it. I'm going to put that to my keyword list. Some of those I might actually put to that special keyword list where it's my top keywords.   Bradley Sutton: Next thing here is something that's been in my Maldives Honeymoon for a while very unique once again to Helium 10, is you want to look at the frequently bought together of some of your top competitors? I'm not going to do this to all 15, but I'll put in my top five competitors into Black Box product targeting. Now, what this is going to do is it's going to show me for these products I can do it one by one or I can put them all in where what other products have shown up in the frequently bought together for these products. Remember Amazon, frequently bought together is showing you products that people bought in the same purchase experience. So, for example, it's not like the old metric that was customer also bought, you know where. Like maybe Monday I bought a coffin shelf and Wednesday I bought diapers, right, you know like, yeah, sure, that's one competitor or one competitor, one customer who bought those two things. But are those relevant? No, but then if something is frequently bought together in the same shopping cart experience, it's usually because they're kind of relevant towards each other, like maybe it's a coffin shelf plus like a spider web shelf or something like that, or it's a coffin shelf plus some spooky decor item, because somebody's you know like decorating their Halloween haunted house or something like that. Right? So what I'm looking for is not other coffin shelves and other coffin shelves are going to come up, because sometimes people buy two of the same products or whatever your product is.   Bradley Sutton: I'm looking for what are the products that are showing up and frequently bought together with my competitors or my future competitors that are completely different? Not, I don't want to say completely different, but I mean it's not a coffin shelf. So, in other words, I want to look for a product that's like a coffin shelf with a you know, bat shaped bath rug or something, where it's like oh yeah, obviously this person is buying this kind of themed stuff, but it's not a competitor. You know, a bat-shaped bat rug is not a competitor with coffin shelf. All right, it's two separate products, but there's relevance, there's a history of people buying the two. Now, the reason I'm doing that is because now I'm going to take those products. Maybe there are five products that are commonly showing up with my competitors, maybe it's 10. It's up to you, and then I'm one or two keywords of each of those products, all right.   Bradley Sutton: So let's say that, to my coffin shelf, one of the other top products that showed up in frequently bought together was a coffin-shaped light cover, like a light switch right, or a coffin-shaped toilet paper dispenser, whatever. It is right. What is the main keyword of that? Well, it's going to be coffin-shaped light cover or something like that. Right, I want that keyword in my listing. They're number one and they're number two keywords, like the most relevant keywords. If I were to flip this and somebody had a coffin bath mat and my product is a coffin shelf, what keywords are they going to choose for me? Well, they would choose coffin shelf, right, you know for them. Now, why is this? This is something unique. All right, I want to be related to these products from day one. I don't I'm not making some wild guess that people who are interested in coffin shelves are also going to be interested in this coffin shape, like I know Amazon is telling me people are buying these products together.   Bradley Sutton: So how does it benefit me by having this kind of, this other product, which is doesn't describe my product, being indexed for that keyword? Well, it just sends that little relevancy signal to amazon saying, hey, Amazon, you know this, this product has this keyword in here. You know when I'm doing now, when I'm doing my product targeting, from day one usually I'm going to be able to target that other product. You know those are the products you want to target. If you just have, if you, if I have a coffin shelf and I don't have any of those, uh, coffin, you know light cover keywords in my listing eventually will I show up pin product targeting. You know sponsor display ads and things like that probably. You know when I went in an auto campaign, you know Amazon might one day just show it or you know, in some other kind of product targeting maybe you know I'll get impressions. But I want to start getting those impressions from like day one of my list and then, if I actually am indexed for that keyword, it's like it's going to give me a lot better chance from day one to start showing up in product targeting and then, uh, you know, I I'm hopefully going to get sales from those product targeting ads because I see a history of frequently bought together. So that's another uh set of keywords that I'm going to go ahead and want to put in my listing.   Bradley Sutton: Now another part, uh that doesn't have to do with Helium 10 is using Product Opportunity Explorer. Probably 98% of the keywords I'm going to see in product opportunity to explore I already got from Cerebro or Magnet or Brand Analytics or one of these others, but every now and then there's maybe some new up and coming keyword that might not be in the other ones. So this is kind of like a nice little bookend. And obviously, for those of you who don't have Helium 10 for whatever strange reason out there you're one of the few top sellers who don't use it Well, you kind of have to use only Product Opportunity Explorer. But I'll put my competitors into Product Opportunity Explorer and check what niches they're in, or if my main keyword has a niche on Product Opportunity Explorer not all main keywords do. I'm going to look at the other niche keywords and I'm going to get that and go ahead and put it in my keyword list as well.   Bradley Sutton: All right, next up is the Listing Optimization. This is key. All right, all those keywords from my two lists I'm throwing into Listing Builder. Okay, it could be 300, 400 phrases, I'm not sure. Well, Listing Builder immediately is gonna break down my phrases with my individual keywords. Now, remember the top keywords. By the way, at the same time I'm gonna bring in all of my competitors, those 10, 15 top competitors. I'm importing them into my Listing Builder. I think this is only a diamond in a plan so that you can see those competitor performance scores that you see in Cerebro. So now I know what are the most relevant keywords. What are those top keywords is because those probably have a CPS score of like eight, nine or 10. And how I'm going to prioritize this now is hey, even though it says 400 phrases or 300 or 100, there's no one number that's right or wrong. But however, many phrases I have, now I know, hey, I'm only picking, like a top 10 or 15 phrases, the ones that are the most relevant with that high score, to make sure I have in phrase form, plus any of those other keywords that I'm like.   Bradley Sutton: Hey, I you know, maybe I found this keyword in Brand Analytics, or maybe it's one of those opportunity keywords, or maybe it's something I'm going to go ahead and, you know, make sure those get in phrase form. The rest of it, guess what? All I have to do is make sure that those individual keywords are in there once. And where am I listening? Because if I have 300 phrases, they're probably you know, that's probably. You know three, maybe let's just say they have three words each. There's probably 900 words in those 300 phrases, right? It doesn't mean I have to put 900 different individual words. Those 900 words. There's probably only like 200 or 300 individual words that are unique. The rest are just duplicates of each other, right? So then what I would do is, hey, the Helium 10 Listing Builder is already taking out those duplicates. I just got to make sure each of those individual keywords I have somewhere in my listing. Now, at this point I can have AI and Listing Builder, kind of just like you know, make me a rough listing, or I could just write the listing.   Bradley Sutton: A couple things, remember when you're making the title all right, pick, put your best keyword in the title for me Coffin Shelf. Coffin Shelf is going to be there. If it's an egg holder, maybe egg holder countertop. But then what I'm going to do is there another top keyword like Gothic Decor? I'll stick that. It's the Coffin Shelf and Gothic Decor. They're not even nested keywords. But if I've got two top keywords I can usually find a way to put two top keywords in my listing. But here's the thing Once you do that, now use the helium 10 to see what are those root phrases. That, if it's a two-word root or more, now what happens is now I'm going to be like hey, what are some nested keywords I can use? You know, an example I've always used is maybe I have my main keyword is egg holder and then additional keyword egg holder, countertop. Egg holder, countertop for kitchen. Rustic egg holder, rustic egg holder, countertop for kitchen. If I put the keyword in my title rustic egg holder, countertop for kitchen, I've got like five, six phrases in phrase form right there, because Amazon is not making me you know it looks at those phrases just in the order of the words that it's at. It's not. It's not making me put those phrases all separately. So that's what you should do. Pick your two top keywords and then see what other nested keywords can you put in there, so you can kill a couple birds with one stone, for you know, sending those relevancy signals to Amazon that, hey, this is what my product is about. Now the rest of my listing again, I'm focusing on trying to get those key phrases in phrase form in my listing.   Bradley Sutton: But again, do not just keyword stuff. It's not just about, hey, I need to put these keywords this many times, et cetera. Listing builder we have some tool or some scoring that will help you to know what kind of score you have, but you have really got to write to connect to the customer when you're ranking your listing. This doesn't have to do with the launch per se, but again, this isn't necessarily about it. This is nothing new, guys. We've been taught. I've been talking about this for six years since I've worked at Helium 10. You have got to use review insights in Helium 10 to look at your competitors, reviews. What do people like about it, what do people not like about it? Talk about it in their coffee, right? Is that a keyword? No, but I'm going to write about that. I'm going to put that in my image. I'm going to show if I had collagen peptides, somebody at a kitchen table, you know, pouring it into their coffee, because that's how people are using. I'm going to talk about that in the bullet points.   Bradley Sutton: Again, not to send a relevancy signal for a certain keyword or to rank for in my coffee. I'm not trying to rank for in my coffee, but I'm trying to connect with the customer. And, by the way, guys, going back to what I said before, if something changed, you know, as things change with AI and Rufus and things like that, you know somebody might ask a question like hey, how can I find the best you know collagen peptides that'll fit in my coffee? Well, guess what? You're going to be the one that has that in your listing. So the Amazon AI is going to relate it to your product. But again, that's not the reason to do it. It's not because, oh yeah, Rufus is out there now. That's why you should put this. No, I've been talking about this for six years, even before there was a such thing as Rufus, right? So, again, make sure you are talking to the customer in your listing as well. Make those emotional connections with your customer. What problems does your product solve? What are the use cases? And I'm talking about images, I'm talking about your bullet points, your description, your A plus content. Speak to the customer, then you don't have to worry about fancy stuff, about AI and whatnot, because you're already covering your basis.   Bradley Sutton: Now the next aspect here is something I just released last year in episode 500, which I hadn't talked about before, and that's making a test listing. The reason why I want to make a test listing nowadays is because I don't know what's going on, but there are so many times where it seems like Amazon gets confused about products from the get go. I've talked about this before, but how this came up or how I discovered it, was because I was launching these coffee socks. And then what happened was, when I say coffee socks, it's socks that had a message on the bottom where it says hey, if you can read this, bring me coffee. And so I wanted to rank for coffee gifts for women or gifts for coffee lovers and things like that, and I couldn't even get impressions in PPC.   Bradley Sutton: And then when I ran the relevancy test that only you can get in Helium 10 with Amazon recommended rank, the coffee keywords were not even in its top 20. All the top 20 keywords was like oh, you know, black sock and pink sock and black shoe. And I'm like, oh man, amazon is completely confused about this product and I was like, well, it kind of makes sense because you know coffee is in the grocery category, right? My product? It's a sock, it's in the fashion category. Amazon probably thinks that. You know why does this product need to be relevant for the coffee related keywords, right? So this is what happens sometimes when you just launch a listing and then you usually have to like all right, I need to opt to reoptimize my listing. I need to send traffic.   Bradley Sutton: By the way, one of the best ways to get relevancy for keywords you are indexed for is using the old school two-step field ASIN URLs. All right, you can. You can pull one of those eight field ASIN two-step URLs by using index checker and then just give that to like four or five people. This is not against Amazon terms of service. Am I trying to rank? Am I trying to increase my ranking for a certain keyword? No, that's against Amazon terms of service. We used to do that all day long, you know, five years ago, that used to be part of them all these honeymoon strategy. The reason why this is not against terms of services I couldn't care less about ranking. I mean, maybe later I want to rank is just get a couple of orders for using one of those URLs to send that relevancy signal.   Bradley Sutton: I'm going to show you some examples about how amazing that works, where, in two days, I can get that Amazon relevancy for that keyword. That I didn't, and so that's what I did for my coffee listing. I do it for other listings. But anyways, these are things that you're testing. Maybe that doesn't work, maybe you have to do send a search find by which, again, is against Amazon terms of service if you're trying to rank. But if you're just trying to send relevancy, there's nothing against terms of service for that for now. But anyways, if you're trying to launch a product and you're in the honeymoon period and you're trying to figure stuff out and test and like, all right, let me check back tomorrow. Did this affect my relevancy? Do I get PPC impressions? Now you're losing days of your honeymoon.   Bradley Sutton: You want to hit the ground running from day one of your listing, right, and so it's important to make a test listing to see, hey, if, is Amazon confused? Oh, yes, if, yes, well, now what steps do I have to take to fix it? And then now you know, when you make your real listing, you know exactly on day one, exactly what you have to do, instead of trying to run these experiments. The other reason to do test listings is you can test your PPC. Are you getting PPC impressions from day one on all your keywords? If not, again you might have to do some relevancy switches on there. What PPC bid gets you in the top four positions? If you launch your product without this, it's fine. You'll know within four hours thanks to Helium 10's keyword tracker that has boost. You'll know in four hours. Oh, I need to raise or lower the bid, but since you're doing this anyways, might as well figure out what that exact bid is. That gets you to the top of search, right. And now, once you've got that bid, hey, when you make your real listing and you make your real PPC campaign, your launch campaign, you'll know from day one exactly the bids. That's going to get you at the top of the.   Bradley Sutton: A throwaway ASIN. I use similar images. I don't want to use the exact same images. All right, I have to use a throwaway UPC like throw a, fulfilled by merchant listing up. All right, you know, put one inventory in, I'll put a high price, cause I didn't want to get purchases, maybe, right, and then? And then I just start playing with these things and testing. You know I run it through Cerebro. What is the Amazon recommended rank? Start my PPC campaign for it. Where is it showing me? You know I run my keyword tracker. I get all of this data so that when I make my quote unquote real listing from day one I have all my ducks lined up in a row where I know exactly what I have to do.   Bradley Sutton: When you make your real listing but your product isn't ready to in Amazon yet, you know, make sure to put a future date. All right. Now be careful, though. All right, be careful. There's some listings that have this thing called street date, all right. So if you see four different dates, be very careful which dates you do. Before I used to just say, oh yeah, wherever you see a date for listing launch date and merchant, go live date or whatever just put some random date in the future and then, once the product actually gets there, then go ahead and change the date. But there's one of these things I'm going to talk a little bit about it later when I show you some real-life examples there's one of these dates that you can't change unless maybe use like a special flat file, which I haven't tested yet, but you can't change it, so you're locked into a pre-buy until then. So just be very careful when setting the date in the future.   Bradley Sutton: But you don't want to just create your listing and have your listing potentially active where other people can find that ASIN and like make it active in their, in their Seller Central, and now it's like counting days against your honeymoon period for you. You don't want to do that. So put your date in the future or just create the listing the same day. You're going to launch it. Those of you who have warehouses in the United States, like me, that's what I do. I don't put a future date always because I got the product in my warehouse. I turn on my Fulfilled by Merchant listing the same day and then I send the inventory to Amazon and I'm getting orders from day one. All right, you got to do one of those things. You've got your regular listing, everything is set up. It's launch date, all right.   Bradley Sutton: What do you do? I keep my product at what I want my list price to be. Maybe I want my list price to be above what my regular price is going to be. Um, let's just say your regular price. You want to target a 39 99. I want to maybe set a list price at 43 99. Just give me some leeway down the road price, set that as a baseline price and give me the best chance to get that strikethrough pricing. Okay, so if it's going to be $43.99, I have five people lined up, not giving them, like you know, search, find, buy. I'm not giving them, you know, URLs to try and rank for, unless you know it's to send those relevancy signals. Maybe I can do it as a combined thing, but I get five people to buy at a full price and then that sets that baseline price. It gives me the best chance to be able to have that strike through price because I want to do a big discount in the beginning.   Bradley Sutton: Now, other things that don't work to get the strike through price. I tried once to use a social media coupon code. I did a social media coupon code and I was like all right, $43.99. And then I had people use the social media coupon code, do it. Five of them didn't work to get the strike through price and it doesn't set that off and on. When it does work, is doing a coupon, all right, I can do a coupon, um, you know. Or a promotion, promotional price, where it's a clippable coupon, uh or uh, a promotion, that's on the page right when they click it. That sometimes works. But if you're just worried about like, oh, I'm not sure it's going to work out, the best thing to do is just get the full price. Uh orders five of them.   Bradley Sutton: Now, once that's ready, I immediately go ahead and start my PPC campaigns. Now, what I've been doing is I have one PPC campaign. It's going to be a throwaway campaign, as in. It's only going to last for maybe one month. I call it my launch campaign and in there I put my top five or 10 keywords that I'm trying to rank for. Again, it includes maybe only two or three main keywords that I'm really trying to rank for and then six to 10 of the supplementary keywords, using that same principle about how you make the title having keywords nested together, like, if the keyword is egg holder countertop, then I'll have large egg holder countertop, egg holder countertop, kitchen, et cetera, et cetera. I'm launching all these at once and I'm doing a fixed bid, no bid modifiers, just a fixed bid down only. No, just a fixed bid.   Bradley Sutton: And then what I'm doing is I put that PPC bid that I know is going to get me those first four PPC positions. And if I didn't do that test listing, no problem. I just put those keywords in keyword tracker, turn boost on. Within four hours I'll know did it get me that top ranking or a sponsored rank or not? Now what I'm doing here? The whole point of this is I'm trying to get enough orders for the CPR number that's in Helium 10, which is how many products you have to sell after the search of a keyword over eight days to give me the best chance. Now do you have to do all of the CPR number to get on page one? No, sometimes I'll do it with even half or even 25% of that CPR number. I'll go ahead and be on page one already, but the full CPR gives you the best chance at sticking on page one afterwards. All right, and now I've got that PPC campaign set up, I'll go ahead and set up in Helium 10 Adtomic my other campaigns as well, but with lower bids. That's my exact match campaign my research, which is a broad match campaign. My auto campaign, my sponsor display targeting campaign, my sponsor brand video campaign. Sometimes I start from day one, two, just with lower bids, just because I want to get some residual sales, but other people don't like to do those right away. Either way works.   Bradley Sutton: There's reasons to do it and not to do it. The reasons to do it is like, hey, when you're in your honeymoon period, you just get so much love from Amazon, it's going to show you across the board for all these keywords, right? So that's why I do it. But then the drawback is, if you have this huge, huge discount on your listing, you don't want just a random keywords where your product is showing up and then you're getting conversions and it doesn't even really. You're not even trying to rank for those keywords per se. Right off the bat. You know you're focused on those five 10 keywords. So then you know, maybe you don't want all your spend going to there. So that way I've done both ways before. You guys choose what works best for you.   Bradley Sutton: Now one thing as since I'm doing, you know I'm losing, but you're going to lose money, guys. I lose money my first month of selling, that's just that's for six years of launch. You lose. It takes money to make money, right? So you, you don't want to be losing more than you need to. So let's say, the CPR number for a keyword is 80, meaning I need 80 over eight days. That's like an average of 10 a day, like if I get 10 orders in one day for one keyword I'm monitoring those PPC numbers I'm going to go in and pause that bid for the rest of the day and then restart the next day until I get 10. All right, so that's just something to keep in mind that it's not going to help you rank. Stick your leg in anymore. If you get 25 orders that first day, right, and then that's not giving you a better chance. All you need is those 10, and then I'm going to pause it because I don't want to keep losing money when I've already done what I need to do to rank for that keyword. When I'm losing money on every order right Now, how do you do that big discount price?   Bradley Sutton: Well, what's the thought process here? The thought process of even doing a huge discount at the beginning? It's for two reasons. Number one is your product has no reviews. People might not even know your brand. You're trying to compete with products that do have reviews, even if they only got 50 or a hundred or more. Maybe you're doing a competitive niche. What reason would somebody have to buy your product if your price is the same, zero reviews. Maybe you had something in your image. This isn't guaranteed that you have to do it like this. Maybe you're the only product that has a laser that everybody needs on the water bottle or some weird thing like that. Well yeah, you don't even need to do any discount If everybody wants that because that's what they saw on TikTok, it went viral they're only going to buy your product.   Bradley Sutton: You can have your product more expensive than others. Those have thousands of reviews. You've got zero reviews and you'll get all the orders because you've got some special thing. But if you don't have that special thing, if you're just kind of similar, you just got a little bit better product than everybody else you've got to give incentives to people to buy your product without that trust, without that social proof of reviews, and to do that usually it's finding that price where it's like a person might not trust you yet but they're like shoot at this price. I'll go ahead and get it. All right for a couple of my products. You know like I had one product that my target price is going to be 24 bucks. To me that was like 12 bucks. It was like an egg tray for my coffin letter board that I was doing. My target price is going to be like $39. I had to launch at 17 because I just wanted to like make it a no brainer for people to get it all right. The other reason to have this low price, uh, is that's when I start my Vine, which is the next step of the honeymoon period is, start your Vine as soon as your low price goes active.   Bradley Sutton: Now, the reason is because the Amazon Vine reviewers there's two reasons, there's two reasons of this reason. Right, Amazon Vine reviewers, they only have so many products they can get for free before they have to start declaring tax or something like that. So, even though they're not paying for the product, they sometimes prioritize the lower price products so that it doesn't count so much to that monthly total that they have to hit or that they can't hit unless they hit that tax threshold. The other reason is it gives you a better chance to have a positive review from Vine. The Vine reviewers can see the product price and so if your product is full price $39, and they just a little bit kind of don't like the product, well, they might give you three or four stars when you're trying to get five stars because they're like ah, the value is not that great. I was expecting more. But now think about it. If they had the product, maybe they, they, they didn't like it too much. But then they remember oh shoot, this product is like $13. And I'm going to go ahead and give it five stars because it was $13. You like, like that, it's still a good value, all right. So you see how it could be a difference not always, but it could be the difference of you getting a three and a four star or a four and a five star, right. So those are the two reasons why I do a low price.   Bradley Sutton: Now the question is how to do low prices. All right, there's different ways, but you got to be careful because nowadays Amazon change again. This year we'll have you lose the buy box If you had a certain price using the sale price and then later you keep trying to raise it up. Like, at that price, I want to raise the $34. I started at 13. Maybe I go to 15. Once I hit like 22 or something, there's like no, no, you're you number of purchases at that new price point before I can go to something else. All right. So that's where you got to be careful. So there's different ways to do discounts. You can do a big coupon when you first launch, so you might want to do the coupon first, see how it works. You can just do a promotional price. All right, now you got to be careful.   Bradley Sutton: Sometimes those don't show up that that noticeable in the search results. You could just do a sale price on the product, right, especially that works if you get that strikethrough. Or you could do the discount. That's like something newish that Amazon just launched this year, the price discount section. But here's the thing If you're going to be doing this in phases, right, if you're doing a price discount, you're locked in at that discount and then the next thing you have to do is just go to that regular price, because you cannot go and say, all right, I'm going to do a 50-price discount now, in two weeks let me make that a 40. No, you can only go the other direction with price discounts. Amazon sets that as the cheapest price in 30 days and you can't just keep going a little bit higher. It's gonna say no, it's got to be at least 51 discounts now or something, something like that if your discount was 50. So then that's why sometimes maybe the first thing you do is a coupon and then the next thing you do is the price discount and then the next thing you do is like the sale price and then hope that Amazon gives you your buy box. But sometimes it doesn't. You're going to have to just grin and bear it and start raising that price up, little by little by getting those orders and raising that average price velocity. That whatever sets off Amazon's price. Um, you know, price matching, a buy box suppression that they do.   Bradley Sutton: Now, again, the whole reason of this, of this big discount whether it's 50%, 60%, whatever you're doing is you're trying to get that sales velocity on those keywords, on those PPC keywords, those launch PPC campaign that you're doing, you're showing up at the top of the search results. Somebody searched that keyword. They see you at the top, they click it, they buy it. That's going to help your organic ranking. All right. So just keep doing that until you can get reach organic rank that you're trying to reach. Now, once you hit that eight-day CPR mark or once you're just happy with your organic ranking, you turn off that fixed bid, turn off that target for that keyword, that you reach your ranking, that you like it. And then that's when I switched to that keyword, to my down, my down, only, my down only regular performance campaign. Because you know that fixed bid, I'm paying a lot of money for that position I want to dial back a little bit and just kind of, like you know, find what my evergreen bid is going to be. So you want to do that, one by one as you start achieving your organic ranks or your CPR number, until all of those in your launch campaign are finished, and then you just close, not archive, but just pause that entire launch campaign with all of those individual targets that are paused, all right. So that's pretty much the Maldives Honeymoon Strategy.   Bradley Sutton: Now let's go ahead and hop in and show you some of these things in action and what kind of results I had. Here's an example of one of the products I launched an 18-egg rack launch, all right. Here's my PPC campaign that I did, my launch campaign, and you can see that now they're all paused. But I had put a fixed bid and I had a very high bid here. Now look at this problem. This was like all the way back in June 14 to 16, three days. This was on my actual listing. I didn't do a test listing on this. Look at this for some of my keywords I was getting no impressions almost in three days. And for egg holder countertop my main keyword only 131 impressions in three days. I got this shows when my listing actually started was 614. All right, so this was terrible for the first three days of my listing. So I took the listing, I threw in a Cerebro, I ran it and I checked Amazon recommended rank. It only had me relevant, for whatever reason, for two stinking keywords. All right, kitchen decor and kitchen rack. Not even what my product is. And so now it's like okay, there's no doubt. Like obviously Amazon's confused.   Bradley Sutton: So then what I did was like I sent in my little Slack on June 16th. I'm like all right, I sent this to a couple employees here at Helium 10. I'm like hey guys, tomorrow, tonight or tomorrow can, can you guys do something for this case study? And it's also about my release date. You know I was testing something on my release date and I said hey, search egg holder countertop and then you'll see this product in the sponsored ads. Hopefully it's not. It's not showing you impressions. So it's like way down the line, you might have to go to another page because it's not giving me many impressions, but try to find it, click on that sponsored ad and purchase it. All right, and so that's what they did.   Bradley Sutton: Now, meantime, I had other issues with this listing Again. This is why I'm like saying you've got to do these test listings. Is, the pre-buy wasn't even like allowing me to launch this product and so, like I had to, I had this whole case I had with seller support, where I was trying to get that fixed, all at the same time that I was messing with my relevancy. So this, all of this, I should have done on a test listing if I had followed my own advice, but I was doing this on a live listing. Now, as you guys can see, right on June 16th, as soon as they started doing those orders, now, all of a sudden, I started showing up at the top. On June 14th and 15th, I was barely showing up, I was barely getting impressions. I was showing up in like number 50, number 55 for sponsored rank, right Now. Finally, I got my relevancy fixed, but then that's when I had this other problem where my listing just completely went dead and I had to fight for like two or three days to even get it working. And then I finally got it working back on June 16, June 17, around there, and so that's why you can see the sponsored rank increase.   Bradley Sutton: Now what was the result of those search find by? In order to send those relevancy signals Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy signal push those three coworkers here at Helium 10. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop it had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product.   Bradley Sutton: Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days? What did sending those relevant signals to Amazon do for my PPC impressions? Take a look at this the next three-day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5,000 impressions, 4,000 of that. What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for. This works, guys. Now what happened to my organic rank now that I was able to finally start getting some impressions in PPC and really doing my Maldives Honeymoon Strategy? Look at my organic rank Now that I was able to finally start, you know, getting some impressions in PPC and really doing my Maldives Honeymoon Strategy.   Bradley Sutton: Look at my organic rank. I was on page two, you know, on the first few days of my listing, by June 20th, I was already on page one only one day later. And then by June 23rd, I was like in the top five on page one for my main keyword egg holder countertop. Uh, remember I was targeting other longer tail versions of that Fresh egg holder countertop. June 23rd in the top six positions. Another keyword fresh egg holder. All right, so that's part of egg holder countertop fresh egg holder. By June 23rd in the top 10 positions for that keyword. And I was able to stick the landing there Because of some of those sales velocity that I got. I got this new arrival pick badge. Sometimes I'll get the new arrival pick, sometimes I'll get other badges like the top new seller. These kind of will help your conversions as well. If you can get these badges, you can also see because I got those five orders at regular price Amazon gave me a strike through price and it said list price $33.97, my price $24.97.   Bradley Sutton: I did the same exact thing for a very similar product that was a 36-egg holder. I did now one for 24 egg holder. I was like pick the same exact keywords like a month or two later, do the same exact thing, just to make sure. Hey, I got to make sure this strategy wasn't just a fluke. Can I reproduce these results? And sure enough, the same thing happened. Before doing anything, I launched the product. I only had Amazon relevancy for kitchen rack, kitchen holder, kitchen decor, a little bit more, but still no egg holder countertop. But this time I was ready. So from day one I had more employees

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not.   Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all.   Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates.   Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate.   Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right.   Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement.   Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here.   Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update.   Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller.   Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now.   Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it.   Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI.   Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now.   Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations.   Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase.   Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using.   Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool.   Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks.   Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account.   Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool.   Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool.   Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to.   Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it.   Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon.   Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events.   Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.

Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target https://abcnews.go.com/GMA/Food/amazon-launches-new-amazon-saver-private-label-shoppers/story?id=113581546 US seeks to slam shut Shein, Temu trade loophole https://asiatimes.com/2024/09/us-seeks-to-slam-shut-shein-temu-trade-loophole/ Brand Registry Protection https://brandregistry.amazon.com/protection/dashboard?ref=brnav_to_impactdashboard Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous' Growth https://www.pymnts.com/news/ecommerce/2024/etsy-offers-subscribers-free-shipping-while-aiming-for-tremendous-growth/ Finally, maximize your Amazon FBA reimbursements with the newly revamped Helium 10 Refund Genie tool — a resource that could potentially reclaim thousands of dollars for your business. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:00 - 1P Account Termination 02:13 - Ads in Amazon Rufus 03:25 - Amazon / Temu Brushing 05:10 - Amazon Coupon Update 05:37 - Etsy Seller Updates 07:14 - Amazon Export Central 08:47 - Amazon 3D Images 09:54 - Amazon Saver Groceries 11:35 - No More Cheap Chinese Imports? 13:24 - Brand Registry Protection 14:55 - Etsy Insider 16:10 - Walmart Ads Update 17:12 - How To Get Reimbursed By Amazon FBA ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is terminating a lot of one-piece seller accounts, rufus is going to start showing Amazon ads, Esty is adding new features to its Prime-like service. These stories and more plus State of the End, to find out how I'm getting $6,000 back on a couple of accounts from Amazon for free how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features there are at Helium 10 that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I'd said a few weeks ago that, leading up to Accelerate, usually there's not much articles and, yeah, for a couple of weeks there were slim pickings for news, but today, all of a sudden, a bunch of stuff coming out of the woodwork. So we've got a number of stories to get into. Let's go ahead and hop right into it.   Bradley Sutton: First story is just something you probably saw on LinkedIn all over the place the last week. I'll go ahead and highlight a previous podcast, guest LinkedIn, right here. Grace, she talked about it here where it's hey, there was a message that went out to a lot of 1P sellers that said hey, we're going to stop sourcing products. This is from Amazon. You know the way that 1P works. You know like Vendor Central is. Amazon actually buys product from vendors and then you see it says shipped and sold by Amazon. So, effective November 9th, our vendor relationship will be terminated. So a lot of people had noticed and gotten these messages. So that means it might be time, as Grace says here, to hey start getting your ducks in a row for those who want to keep selling Amazon and move to three P. You know seller central. Um, you know some of you might reach out to an agency to do that or just start on your own. Obviously, hey, if you, if you're going to be controlling more of your own stuff instead of Amazon, definitely going to be really intense help. So make sure to utilize our tools to help you with that transition to controlling more of your own listings and things like that. Did anybody out there get a notice? I'm just curious Were your sales down or why do you think Amazon sent that notice?   Bradley Sutton: Next article up here is from Amazon Advertising, a little message that came out early last week and it said sponsored ads may begin appearing in Rufus-related placements. Okay, rufus related placements. Okay, rufus, is that AI tool that it's still tripping out for me? Like I don't think I can use it as a buyer. I saw a couple listings this week where it says the reviews state this and I'm like there's only one review here. It doesn't even say anything, it's only a rating. Like how could the review state something? But anyways, that's a side note for now. It says Amazon ads might start showing up in Rufus related placements. It says Rufus may generate accompanying text based on the context of the conversation. But here's the kicker your campaign reports won't include Rufus metrics. I guess you won't even know what's showing up in Rufus or not. So just you know, I haven't seen it in the wild yet. Again, I'm not using Rufus too much as a buyer, so maybe it is showing up out there, but that's going to be interesting. What part of this is going to be showing up in ads? And, like, how is it going to display if this is supposed to be an organic experience to help the seller or to help the buyers. We'll see, I'm sure, in the coming weeks. I'm sure Amazon Accelerate some things might be announced about that in the future.   Bradley Sutton: Now, you know, a common thing that comes up every couple of years is brushing. So for those who don't know, brushing is what happens when all of a sudden you start getting these Amazon packages or other packages and you didn't even order it. And usually what happens is these you know sellers out there on Amazon, other platforms. They want to build up the reviews. So they get, like these you know fake buyer accounts. They have addresses and they just send to you know free product, to, to to people out there so that they can, you know, set those accounts up to leave them fake reviews. Right now this seems to be making a case, or a comeback.   Bradley Sutton: This news nationnow.com article says that, hey, more Americans are receiving delivered package containing goods they didn't order and this is a scam known as brushing. Now something interesting says here in Illinois, one family told a local TV news station they receive one or two packages a day from Temu. So it looks like Temu is now getting in, or Temu sellers are getting in on brushing and so they said at first the constant deliveries were like experiencing Christmas every day. But then over time the family said the daily delivery simply became too much. Another customer, like a woman in Minnesota it says she received a box full of baby reveal balloons that she didn't order Packages delivered from Amazon and also included cupcake stands she didn't order. So like people are just getting random products here and there, didn't order. So like people are just getting random products here and there. Now you know sellers or amazon has said, hey, if you get brushing packages, first make sure that it's not just like a friend or relative giving you a gift you didn't know about, but says, hey, report the delivered package to the company, include the number of packages were delivered, along with the tracking number from the shipping label and any other information that could be pertinent, and that amazon investigate this. So I'm not sure how you can report it with Temu, but Amazon has a availability to report brushing scams. So something that came up early last week on your dashboard, if you in case you missed it, is the duration for coupons is going to be updated, all right. So, starting in last week, the maximum duration of three different kinds of coupons are going to be changed from 90 days, which is previously the max you could do, to now for standard coupons 30 days, reorder coupons 180 days, subscribe and save coupons 365 days.   Bradley Sutton: Next article is actually from payments.com, from Etsy says Etsy's new search tools aim to elevate quality listings and enhance seller success. All right, so now you know, Etsy has been trying to make a push to become a little bit, I guess, more relevant in the, the e-commerce game. And now that they have, uh, it says we are optimizing our search results to showcase a broader range of items for more sellers. We also want to make it easier and more fun to explore the depth our marketplace has to offer. And they say, hey, these changes that they've been making for Etsy listings have led to approximately 70% of shops on Etsy having more visibility in search. And sellers also now have a Etsy search visibility page and this basically gives sellers more insights into recommendations on how they appear in search. And they said, hey, you know, sellers have told us they want more transparency into what goes into Etsy search. So, guys, if you haven't, if you're selling on Etsy like myself, I haven't looked at this thing you probably should go in and look for your Etsy search visibility page. Get more information on this link to this article here that we have in the comments below. But you know you got to keep up on whatever platform you're selling on. Obviously, with Amazon you've got Helium 10 at the forefront giving you all kinds of tools, and Amazon itself is giving you tools for how to show up and search better. But don't sleep on these other platforms as well. You got to go on these other platforms to make sure that you still stay relevant and Etsy is trying to make some moves out there in e-commerce and so you can benefit from it.   Bradley Sutton: Going back to Amazon, actually going to Europe, now there's an article released by Amazon says Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks. All right, you know. So Amazon is not in. There's not an Amazon marketplace in every country. You know you've got Spain and UK and France and some of the major ones and some of the newer ones like Sweden and Netherlands, Belgium, et cetera, but now you can ship to those other countries, all right. So this article says sellers can reach millions of customers even in countries without an Amazon store. Today, amazon announced the launch of our Export Central tool, which allows sellers who are part of MFN Merchant Fulfilled Network to expand their reach to customers in 39 countries in Europe. Now, some of these you know places that don't have Amazon stores as mentioned here, like Austria, Portugal and Greece. Now you're going to be able to ship there from your inventory, that is, in your existing marketplaces, like UK and Germany, et cetera. Now this is going to be available to all sellers, even if they're not even FBA. If you're just part of the Merchant Fulfilled Network or FBA, you'll be able to utilize this service. Now FBA sellers are automatically enrolled into this program at no extra cost, and says that, hey, sellers who have enabled export from their EU stores have seen an average sales uplift of up to 10%. So if you guys are selling in Europe, take a look at this article that I have linked below and check your own Seller Central to see if you're enrolled in it and the implications if you're not, and, if you are, and see if it's right for you and let me know how it works out for you.   Bradley Sutton: Now, going back to the Seller Central dashboard, there was another update last week. It talks about uploading 3D models to help drive conversions. All right. So in some categories, such as home furniture, consumer electronics, shoes and eyewear categories, it actually supports 3D content and so you can go to Catalog in your Seller Central, hit Upload Images and then go to the Image Manager tab and then now there is going to be those products you have eligible for 3D. You can select your product and then check for the Register Brand Owner icon and then on the right page it says go to 3D models and select upload 3D model. All right, so you know, for some of these categories, you know having a 3D image there is very good for helping you know drive conversion. So take a look in Seller Central if you are eligible for that, and then obviously, your next step is you know there's a button there that talks about well, what are the 3D model? You know requirements for getting you know these images up there and you'll be able to get that information.   Bradley Sutton: Next article is from ABC News and at first glance it might not seem like it's impactful for Amazon sellers. Let me explain why I'm including this article. It says Amazon launches new Amazon saver private label to help shop shoppers save. Take on Walmart and Target. So you know how Walmart and Target have like their own brands. You know, like Costco's got Kirkland right. Well, amazon now is going to have Amazon saver right. Almost looks like Target products because it's all red here, but basically what the definition is it says Amazon's new private label brand, amazon saver, will offer an array of grocery staples, from crackers and cookies to canned food and condiments, and most Amazon saver items will be priced at $1,000. Under $5 and prime members will get an additional 10% off of these products.   Bradley Sutton: All right, so you might be wondering like well, that's terrible. Like, if I'm selling in this category, I'm never going to be able to sell again with these cheap products. But here, here's why I put this is Amazon historically has not done great in the grocery category. You know, like Walmart, I think, has them beat there. But then if Amazon is providing more of these cheaper products, you know like some of the products here is pancake syrup and sweet peas and coffee creamer and things like that for cheap, if more people are looking, are going to, you know, go ahead and start buying those things. Well, maybe you are in the grocery category and you have some other products, like some Korean snacks or Vita cup coffee out there, and, and maybe the people who wouldn't have bought your product just by itself. But now they're like, hey, I'm buying groceries anyways, let me go ahead and add these others to the cart. That's how I think it could potentially help Amazon sellers who are selling in the grocery category.   Bradley Sutton: Next article is from asiatimes.com and it's entitled us seeks to slam shut sheen and Temu trade loophole. So this is talking about the, the uh de minimis trade loophole hole that allows Chinese e-commerce firms like sheen, Temu and others to not have to pay tariffs. And then, you know, it allows them to just like ship stuff to the us where sellers are paying like three, four dollars and there's no tariffs, no, nothing, and that's why team machine are so popular, that's why Amazon is even opening this up, but there's some, uh, us representatives uh who are calling on us president to try to end this loophole. All right, so you know, check out this article if you want to go into into details. But a lot of us-based sellers probably would like that, because they're like man, how are we going to compete with some of these Temu products where it's just factory shipping direct? They don't have to ship their item to FBA? Temu has like minimal fees, and so that's why you know like you'll see a coffin shelf for like 10 bucks. I haven't seen my sales go down. You know too much, but you know other sellers might be affected by it.   Bradley Sutton: But an interesting thing that this article said was it quoted a professor at Shanghai University who said that if this is tightened, this loophole it actually could long-term benefit Chinese manufacturers by pushing them up the value ladder, it says. It said hey, if they tighten this rule in the future, they're going to have to change their strategy from selling low-priced items to high-quality ones. This is going to create new opportunities for many Chinese consumer brands. So what do you guys think out there? Do you want the US to close this loophole or do you feel like this Chinese professor says? You know what that actually could cause Chinese companies to up their game and be even more competitive in the future? I'm kind of leaning personally on the let's just close this loophole and make it a fair playing ground between US sellers and foreign sellers. But curious to see what you guys think. Let me know in the comments below.   Bradley Sutton: Next article is not really an article but it is again highlighting a former podcast guest here, leo Segovia. In his LinkedIn post he said he reminded sellers hey, you guys can actually see how many infringement and copycat attempts are on your listings, all right, so he showed some of them. He had like 2,000 attempts in the last six months on his products and 151 in September. This is like what's happening is like people trying to do something to your listing or create listings that copy yours, et cetera, et cetera. So he gave a link here that you guys can go to in order to see this. Like, this is not some special link. Everybody has access to it, but most of you probably didn't even realize you had it. So check the links in the comments section of this podcast and you'll be able to go to your dashboard. All right, it says it's called the Impact Dashboard, proactive Protections.   Bradley Sutton: Here's one of my accounts, the how Cool Is that? For Project X. I stay under the radar and I don't sell in niches that are super, highly competitive and that kind of keeps me away from some of those attempts. You know like, right, like if I'm trying to sell a product that's selling 500 units a day, I guarantee it's probably like Leo is going to have thousands of people trying, bad actors trying to attack me. But take a look, you know, like for me, from April to September, I've only had 110 cases, total for 2024. I've had 410, but still that's kind of crazy. For just my coffin shelves and an egg trace, 410 people have tried to do something. But that probably pales into comparison to some of you out there who have much bigger accounts than the. How cool is that account?   Bradley Sutton: Next article, going back to payments.com and going back to Etsy, it says Etsy offers subscribers free shipping while aiming for tremendous growth. Like I said, you've been seeing signs that Etsy is trying to like, you know, like hey, I see Amazon, Walmart, TikTok shop pulling away. We got to, we got to catch up Now. First of all, the funny thing is, if you read this article, it says CEO and CFO of Etsy said at a conference that Etsy seeks to distinguish itself from rivals like Amazon. But one of the company's recently launched initiatives is Etsy Insider, a paid subscription that will provide free shipping to members. I don't know how that's distinguishing. You're literally doing the exact same thing as Amazon, which is fine. I mean you should do free shipping, but it's funny that that statement came right after. Oh, we're trying to be different, you know, um than amazon. But one thing they are unique on is check this out something that does distinguish them from amazon, says. Other new efforts include an Etsy gift mode that lets shoppers send a message to the recipient before the gift even arrives. A plan to raise the percentage of shoppers using the Etsy mobile app from 40 to 75. All right, so take a look at this article. There's more interesting things, but, yeah, Etsy's trying to go ahead and up their game.   Bradley Sutton: Next article for those of you selling on Walmart.com you probably got this email from Walmart connect and it says unlock new brand term strategies to help increase your share of voice. So Walmart connect brand term targeting is now available for sponsored search automatic campaigns, in addition to exact match keyword campaigns, which launched earlier this year. Says that brand term targeting helps you to increase brand visibility by empowering you to strategically bid on keywords associated with your brand and those of your competitors. All right, so take a look at that email. If you guys are selling on Walmart and do Walmart advertising, I guarantee you've got that email somewhere. Check your junk if not, but make sure that you know what's going on. What's the new features? Walmart is always adding new features to its advertising platform and we implement as many as possible as well. For those who want help with Walmart advertising, we have atomic for Walmart, we have, obviously, research tools for Walmart, but make sure you're taking advantage of these things to you know. Keep your share of voice high on the Walmart platform.   Bradley Sutton: All right, that's it for the news this week, guys, but now I've got a question for you how to get reimbursed by Amazon FBA. This is a question that a lot of sellers are asking, because they got that notice they heard here on the Weekly Buzz. That window is closing could cost you thousands of dollars. All right. So you've probably seen ads from different services from saying, hey, we'll, we'll help you get those. You got to take action now, which is true, but almost all of those ads are for companies that are going to take 20, 25% or more of any money they find for you.   Bradley Sutton: How would you like to know how to get your money back for free? Now, don't get me wrong. Even Helium 10 has a service where we'll do the work, like all of the work, for you. It's called MRS, and if you're a big company who's owed maybe tens of thousands of dollars and you don't have time to submit all the claims yourself, yeah, we'll go ahead and do it for you for a fee. Go to h10.me/mrs, and you'll get a quote on that. But what I'm about to show you is 100% free for Helium 10 Platinum annual members and above, and this is the best way to get Amazon FBA to reimburse you money that you are owed. And it's your last chance to do it, because in October 23rd, that timeline is going to go away, costing you potentially thousands. In October 23rd, that timeline is going to go away, costing you potentially thousands.   Bradley Sutton: Let me show you a couple of the accounts I have access to and how I'm going to be able to get over $6,000 in just a couple of counts back from Amazon FBA, how I'm getting them to reimburse me, all right. So, first of all, the next time you sign into your Helium 10 dashboard, take a look at this banner on the top. All right, it'll say, hey, it's your last chance to claim. I look at this. This is one of my accounts here. I got $5,000 because I haven't been keeping up to date with my Refund Genie. So for those of you who have never used a FBA reimbursement service, you're going to see probably a big number right there. All right, so go there and hit open Refund Genie. Now, when you hit that it's going to go up to your regular Refund Genie dashboard. But you need to look at the stars, all right. So in this account I've actually got a few accounts connected and actually I had more than $6,000 original. I've already refund. I've already got a lot refunded by. I kept a few here's just so I can show you guys the process. But I've got like three accounts connected here. So let's go ahead and open up this first one creative, lg, household and healthcare.   Bradley Sutton: But what you guys need to do is look for the ones that say loss and damage and has a star next to it. Forget about all the old ones. If you see that there now really, really quick. If you guys don't have access to this, it means you're probably on like a like a Helium 10 free plan or starter plan or maybe just a platinum monthly. All you need this it's this is a completely revamped Refund Genie tool. So that's why this is like actually our training tip of the week and our Helium 10 new feature request. This is a newly revamped tool to get this. You can have access to it now if you're a platinum annual above. So if you're on a platinum monthly um. You can just upgrade to a platinum annual and you'll get instant access to this.   Bradley Sutton: So, anyways, what I'm going to do right here is click on this EU one. So I'm going to show you one from EU. I click details on one of these ones that have star, and then now I have all the marketplaces show up in this account. I'm selling in Germany, Spain, France, Italy, UK, Sweden and Poland, and so let's go right here to the UK one. All right, so now I have to open up seller central into the UK account. So go ahead, I'm going to go ahead and do that right now.   Bradley Sutton: And then what I need to do is I'm going to hit help and then go to get help and resources, and then now this is different for different people, but sometimes on your page you'll see a widget that says inventory lost in FBA warehouse. All right, that's what you have to click on to get your amazon reimbursement from Amazon FBA. But if you don't see that, you can just hit my issue is not listed and then just type in investigate inventory missing in FBA warehouse, and then it's going to come up. What's about to come up right here? If I hit this button, it's basically just a FN SKU button and then now all I have to do is copy the ASIN or the FN SKU. I should say, and this one is going to be a potential refund of 600 euros, I'm going to get 600 euros back in like a couple seconds here, and then I'm going to hit continue. Once I paste the ASIN or the FN SKU into, I either get the money back instantly or I have to open up a case, and so in this one I'm going to open up a case because this was 600 euros worth and so they require a case to be open. So I hit create case and I create the case and they're going to get me back that money probably within a couple of days.   Bradley Sutton: I go back to Helium 10 and then I hit processed. And then let's go ahead and go on another one. Let me just find one of these smaller ones Like here's, one that is only three items and 28 euros, all right, so let's go ahead and copy this one. Let's go to Amazon. I'm going to go back to get help with a new issue. I hit inventory loss and FBA warehouse paste the FN skew. I hit continue and let's see what it says. Boom goes a dynamite right here. You remember how Helium 10 told me that I was owed three units and 28 euros. Well, look what Amazon just told me. In this case, yes, you are right, three units reimbursable. These items have been processed for reimbursement. I'm going to get that money. I just made 28 euros in about five seconds here. So I'm going to go one by one on all of these cases and I'm going to get hundreds thousands of dollars back on this one account.   Bradley Sutton: Let me just show how it looks in a US account. So I'm back here on the Refund Genie page and here's one of my North American accounts. It says Dial Cash let's go ahead and hit the details here and here we go. And it says US I got nine lost items, potential refund of $1,223. Oh, my goodness gracious. Again, I need to go to the correct seller central account and then I hit the help button and I hit get help and resources. And then how do I ask for reimbursement from Amazon FBA? Let me go ahead. And oh my goodness, let me open up this one. Here's one where there's five conference chairs that looks like Amazon lost and that's a total of $1,100. Oh, my goodness gracious, I'm going to copy that FN skew and go ahead and paste it over here.   Bradley Sutton: Inventory loss and FBA warehouse. Let's paste that FN skew, hit continue and let's see what Amazon says. I almost like want a drum roll right here or something. Boom, it says, hey, this you know, probably cause it's a thousand dollars I'm about to get back in one click. It says here well, we opened up a case and this can be transferred to an associate and there's a case already open, but I guarantee I'm going to get that money back.   Bradley Sutton: I everything that the new Refund Genie has been showing, I've been getting it back a hundred percent of the time. Sometimes even more I'm getting back than Refund Genie. Let's go ahead and do one of these smaller ones that they can refund me instantly on. Here is one product that is for $29.99. Let's go ahead and copy this FN SKU over. I'm going to hit get help with a new issue Inventory loss in FBA warehouse. I paste the FN SKU, I hit continue and let's see if Amazon instantly refunds me. Boom, there it is.   Bradley Sutton: Remember Helium 10 said I was owed one unit and Amazon says you are absolutely correct. Allow four to five days for this reimbursement to come into this account. So, as you can see I've got a lot more I have to do. I said $6,000. It's actually going to be across all my accounts about $8,000. And that's in two of my accounts. I've already been keeping up with the Refund Genie so it probably would have been been over $10,000 for me if I wasn't. But, guys, this is money in your bank account.   Bradley Sutton: Now, how much can you possibly get? It depends. If you've only been selling for a couple of months and you've sold maybe $20,000, amazon might owe you $20 or $100 or something like that. Probably not that much. But if you've been selling for 18 months and you're a six figure seller, you could be owed thousands of dollars. You know, potentially we are a seven figure seller. It's almost guaranteed If you've never done a audit, you it's almost guaranteed that you're owed thousands of dollars by Amazon of what they owe to you. And Refund Genie can help you know what that is. So if you have never used Helium 10 at all and you want to do a free calculator to see how much potentially you might owe, just go to h10.me forward slash Refund Genie h10.me forward slash Refund Genie. We've got a calculator here where you can just enter in your you know rough estimate of your sales and then we'll calculate how much could be owed for you.   Bradley Sutton: But again, how to get reimbursed by Amazon FBA? It is super easy. You just have to open up a case with Amazon, copy and paste the FNSKUs that were lost. There's also another thing that Refund Genie does is allows you to see the transaction IDs of damaged items. All right, so if products have been damaged at Amazon FBA warehouses, you can enter in all the transaction IDs and get reimbursed for those, for the ones that Amazon hasn't reimbursed for you. So you could get thousands of dollars back from Amazon FBA reimbursements on stuff that they have lost and they didn't reimburse you, just by submitting these reports. But you don't have to go searching, hey, what could you be reimbursed on or not? Helium 10 is doing all that work for you. And again, remember, this service is 100% free. We are not taking any commission on it because you're the one who's doing half of the work. All right, if you want Helium 10 to do all the work for you, like some of the other services, go to h10.me/mrs, and you know for the.   Bradley Sutton: You know I saw some. I was looking at a report. There's a lot of you guys out there who are owed potentially hundreds of thousands of dollars, like literally, like I'm like looking at Helium 10 customers like, guys, you are owed hundreds of thousands of dollars and you haven't asked for reimbursement yet. So you have like thousands of transactions and maybe you want you don't want to do one by one what I was just showing you how to do go to h10.me/mrs, we'll take care of all of it for you and, uh, you know we'll charge your fee, but for what I showed you today, guys, there is no fee at all. So make sure those of you who have a Helium 10 Platinum annual account or higher get in there and start getting your money back. And then let me know in the comments below how much did you guys get back Thanks to Helium 10 Refund Genie from Amazon FBA reimbursements. All right, guys, that's it for today's episode. We'll see you in the next one to see what's buzzing.

In today's episode we are excited to bring you Stephen's interview with Karen Locker of Solutions4Ecommerce. Karen has been in the Amazon world since 2008, and she is a wealth of knowledge on how to keep your Amazon account running smoothly in your back office in Seller Central. Listen in today to hear her expertise on account maintenance and multi-platform listings, as well as how your business can benefit from outsourcing some of the super boring (and sometimes super frustrating) aspects of running a successful Amazon business.  Show Notes for this episode - http://www.fulltimefba.com/257 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. YouTube takes on TikTok Shop with expanded Shopify partnership https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Walmart adds a Burger King benefit to its membership program https://www.cnbc.com/2024/08/22/walmart-plus-burger-king-benefit.html Shein sues Temu over copyright infringement, alleges rival loses money on every sale https://www.cnbc.com/2024/08/20/shein-sues-temu-over-copyright-infringement-trade-secret-theft.html FTC finally makes a sneaky online shopping tactic illegal https://www.thestreet.com/retail/ftc-online-shopping-tactic Temu's Semi-Hosted Japan Site Will Officially Launch on August 27 https://pandaily.com/temus-semi-hosted-japan-site-will-officially-launch-on-august-27/ 50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events https://www.pymnts.com/news/retail/2024/50-of-amazon-prime-walmart-subscribers-step-up-during-sales-events/ How Amazon supports Black-owned businesses during Black Business Month—and all year long https://www.aboutamazon.com/news/small-business/how-amazon-supports-black-owned-businesses-during-black-business-month-and-all-year-long Make sure to watch this week's training tip in our Helium 10 Alerts tool, this is something that could potentially save you thousands, if not tens of thousands, of dollars. That's how valuable this tip is. Lastly, don't miss our insights into Helium 10 Adtomic's new features for creating custom bid rules in PPC management, designed to optimize your campaigns effectively. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Big Amazon Coupon Change 03:05 - Youtube x Shopify 04:47 - FBA Inventory Deadlines 05:36 - Walmart x Burger King 07:07 - International Return Update 08:08 - Temu vs. Shein 09:48 - FTC vs Fake Reviews 12:48 - Temu Japan 13:11 - Prime / Walmart+ Stats 14:33 - Black Business Accelerator 15:10 - Subscribe to Helium 10's YouTube Channel 15:40 - Training Tip: An Alert That Can Save you $1000's 19:07 - Helium 10 New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon has made a big update to coupons and promotions that could save you from some expensive mistakes. YouTube's trying to pull off some TikTok shop type moves. Walmart's giving away free Burger King Whoppers these stories and more on this edition of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz. We give you a rundown of all the news stories and goings on in the Amazon, Walmart, TikTok shop and e-commerce world. We let you know what new Helium 10 features have and also give you a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I've got a number of articles this week, so let's go ahead and hop right into it. First one coming up here is actually I was adding a coupon to this new product launch I'm doing of a coffin letter board and look what we found here on the coupon page. Anybody else notice this? In your browsers when you're trying to do coupons, there's this section that says stack promotions and it says do you want to allow this coupon to stack with percentage off or buy one get one. Promotions yes, allow stacking or no? Allow stacking. Now, this is pretty important because, as you know, in the past, like promotions stack with coupons and vice versa, meaning like let's say you had like a 20% off coupon on your page but then you had a 20% off promotion, that customer who's savvy could pick up both of those and apply it to your order, get 40% off right. But now, finally, you have the option to have it not stack If you're creating the coupon. Next, in the new help document about this, under stack promotions, amazon says here, based on your input provided on if you are going to stack or not, either one or both of the coupons or percentage off or buy one get one, free promotions will apply at checkout. So, for example, gave an example here it says let's say that you create a coupon 10% off and a percentage off coupon 20% off on the same ASIN, same duration. Now, if you say yes, I'm going to allow stacking during this promotion creation. Now both of these promotions are going to stack and the customer is going to get now 30% off at the checkout, right, the 10% plus the 30%. But if you select. No, I do not want them to stack. These promotions won't stack, and so the customer maybe they might see it and try and clip the coupon and do the promotion, but it says they're only going to get the higher benefit of the two promotions. So, like in that case there was a 20% off coupon and a 10% off promotion, they would get the 20% off coupon. So that's something that's pretty cool. I highly recommend doing that, for you know, usually people don't want to stack, and then when people have had stuff stacked, it's by accident and they end up losing a lot of money that they didn't realize. So if you're one of those who do not want your promotion stack, make sure to always click that no stacking.   Bradley Sutton: Next article is from TechCrunch and it's entitled YouTube takes on TikTok shop with expanded Shopify partnership. All right, we talked a little bit about this, oh, I want to say, about four or five months ago, but now it looks like YouTube is ramping up efforts. It says, as TikTok shop is gaining traction, YouTube is expanding its partnership with Shopify to onboard more brands for its YouTube shopping affiliate program. All right, so now creators and influencers are going to get access to 1000s of new brands. It wasn't, like you know, before. We're just like 10 brands or something like very small number of brands you could actually promote for in a shopping experience on YouTube. Now it says 1000s of new brands are going to allow those products to be tagged in shopping videos. So you know, generating a lot of affiliate commission for these YouTube creators. Now if you're wondering, hey, what is the potential of this, well, YouTube actually had a pretty interesting stat. They said that people watched more than 30 billion hours of shopping related videos on YouTube last year and that the platform saw a 25% increase in watch time for videos that help people shop. And so you know, traditionally, the only option is okay, here I'm an influencer, I'm going to make a video about something and I'm directing people to Amazon, or I'm directing people to TikTok, or I'm directing people to Walmart or whatever, right. But now the YouTube influencers are going to be able to create content and then, right in there, link directly to Shopify products and people are going to be able to buy directly from YouTube or in the YouTube platform. And then these influencers are going to be incentivized because they now can get affiliate commission on YouTube.   Bradley Sutton: Next article is from your Seller Central dashboard. Just a reminder of some important dates coming up. All right, prime big deal days is coming up in October. So now they announced that, hey, the last day that you can get inventory in to make sure that you have the Prime Ready badge is going to be September 13th. And then they reiterated again we already announced this a couple weeks ago Black Friday and Cyber Monday you've got to have your product in by October 19th. One other update they gave was hey, if you are using, you are going to get 25% off the base rate for e-storage fees and 15% off the base rate for AWD processing and transportation fees. All right, so this is going to be a limited time offer. If you're using a, amazon is giving putting some money back in your pocket for a change. What, what? What a novel concept. That is all right. Usually we're used to the uh, the other, the other side of things, right.   Bradley Sutton: Next article is from CNBC. This one gave me a chuckle here. You know we've talked before about how amazon will come out with something. Wal. Walmart will come out with something. Vice versa, Walmart is now a pioneer in doing something new. Now we've always talked about the benefits that Amazon Prime starts adding, the benefits that Walmart Plus starts adding et cetera. Because the more Walmart Plus, the more Amazon Prime members, the better it is for us sellers, right, the more likely it is that we're gonna get sales increase. Well, now Walmart is doing a first. They're the first ones in this. They're adding Burger King as a benefit to the Walmart plus program. All right. So now, if you've got Walmart plus, you're going to be able to save 25% off of any Burger King order made through the Burger King app. All right. In addition, members will also be eligible for a free Whopper every three months, starting in September with a purchase. All right.   Bradley Sutton: So first of all, you know it's painful to do this article. I've been on a crazy diet this week before I go traveling, lost already like eight pounds, and I'm looking at these hamburgers and fries. I'm like, oh my goodness, my stomach is growling. But anyways, I digress. What I really want to see now is all right, amazon, the ball's in your court. Let's see you make a similar deal with, like a fat burger in and out, Jollibee, something like that, and I'm going to be there. I need something for my Burger King. I'm not too much of a fan of, so. So, amazon, please hook us up with some good fast food and I am there to take advantage of it.   Bradley Sutton: Next article is going back to the amazon dashboard. It's an update just on international returns, all right. So seller fulfilled international returns is going to be updated starting September 16th. So if you're an international seller who's selling in the US but you're overseas and you don't have a default US return address in Seller Central, now you are going to be required to issue a return less refund or provide a prepaid international return shipping label. So this is kind of interesting. This might seem like one of those articles. Maybe you just completely skip over, but read this in detail. But read this in detail. You know, those of you who are overseas, check do you have a U S return? Because, trust me, guys, that's going to get expensive. All of a sudden, you know your customers start getting you know returned without even you being consulted, and you don't realize it. Or you have to go pay for some international shipping which is crazy expensive, all right. So take a look at this article in your dashboard, see if that affects you, those of you overseas sellers out there.   Bradley Sutton: Let's go back now to CNBC for another article, and this one's entitled Sheen sues Temu over copyright infringement, alleges rival losses money on every sale. So you know people are talking about oh man, Temu is trying to be like Amazon, you know, because they're trying to recruit US sellers and fulfilled in the US. You know, amazon trying to be like Temu. You know, trying to get Chinese sellers to ship directly with subsidized shipping. And then you know they're scared of each other for taking market share. You know, stories like that here and there have been coming up. But now it's Temu versus Sheen. All right, so this is something that was actually filed in the US. All right, this isn't some internal battle going on in the streets of Beijing or something right in China. This is happening in the US, in Washington DC.   Bradley Sutton: A civil complaint where Sheen accused Temu of stealing its designs and also that an employee stole confidential trade secrets. They also say, hey, Temu is losing money on every single sale it makes and it uses trademark infringement to make up for the losses. This, this fight, you know, talks about a lot of different things, but it's kind of interesting because it kind of paints a picture of how sheen and Temu are making money and it makes you wonder, like, is that model sustainable? Like, if they are losing money in every order. How in the world can they keep that going, right? So, if you're interested in in these other marketplaces, I'm trying to get my Temu account set up just to test it out. I'm having a heck of a time getting approved on there, so so I'm still working on. I still want to be able to give you guys an update about Temu. So we'll see how it goes and let's see what if this lawsuit, ever you know, results in anything.   Bradley Sutton: Next up article from the Street. It's entitled FTC finally makes a sneaky online shopping tactic illegal. Now, this article kind of confused me a little bit. I need to do some more research on this, because I'm not 100% sure that this article is going to happen the way it thinks it's going to happen. Okay, but this is a step in the right direction, all right. The article starts out hey, if you've ever read an online review for a product and thought, hey, this is too good to be true, you're probably right. It says that 30 or 40% of online reviews have been fake. But then here we go. But that will soon change, as the era of fake online reviews is about to come to an abrupt end. No, guys, I'm sorry. I don't care what FTC or Amazon or anybody, there is no way that you're going to clean up bad reviews, you know, like super fast, all right, it's just I'm sorry it's not going to happen. But again, I'm not trying to badmouth this. This is a move in the right direction, all right.   Bradley Sutton: Now this new rule that's going to go in effect in October from the FTC, it's going to ban fake online reviews in several different ways. All right, the first rule says it's going to prohibit reviews from people who don't exist. Like wait, how can people who don't exist make review? No, obviously, what it's referring to is people making fake, you know. Can people who don't exist make review? No, obviously. What it's referring to is people making fake you know, profiles and leaving reviews, doing brushing and things like that, and also reviews generated by artificial intelligence. It's kind of saying that it's inferring that it's not going to be allowed. And now the interesting thing here maybe the most interesting for me is it says reviews from individuals who never experienced the product, business or service will be banned as well.   Bradley Sutton: Now, why do you think I found that interesting? Because to me I'm now wondering does that mean that they're going to require Amazon, you know, Walmart, other platforms, to not accept any reviews other than verified reviews. You know, right now I can just go on any product and leave a review, right. But that almost makes me think, right that that Amazon might, or FTC might, ban that. The non-verified review is interesting. Now the rule also blocked businesses from providing compensation for positive or negative reviews. Okay, so I mean up until a few years ago that was even allowed on Amazon. It's still not illegal per se. Like I if I have McDonald's, I can go pay somebody right now to leave a good review on my google profile. I guess you know, but that that's not going to be allowed anymore. So it's not just amazon's getting bad. It looks like that's going to be banned across the board. It says insider reviews, like by those who work for the company, is going to be prohibited. And here's a funny one, a funny statement. It says businesses will also no longer be allowed to use legal, groundless legal threats, physical threats, intimidation, to prevent a negative review. It says no longer be allowed. Does this mean that until now you've been allowed to use physical threats to get people to change? I don't know what this article is trying to say, or the FTC, I mean it is supposedly it was just quoted here but interesting stuff coming to the world of reviews.   Bradley Sutton: Next article up here is from pandaily.com. Quick note Teemu is opening up a new marketplace in Japan on August 27th. Go look up information on that. Take a look at this article. It might be a good opportunity to get in a brand new marketplace. You know, right before it gets too big, who knows? If you're selling in Amazon Japan, you could probably get your stuff on the new Temu marketplace pretty fast if you hurry.   Bradley Sutton: Next article is from payments.com. It was another one of these surveys. Some of these surveys are pretty interesting. It says 50% of Amazon Prime and Walmart Plus subscribers step up during sales events. Now, based on this study, they had some interesting data points here, all right. For example, it says shopper spending climbed 11% to 14 billion on this Amazon prime day. Now, 40% of all consumers participated in prime day. 20% participated in Walmart plus week, which is like their version of prime day. Now, this is pretty interesting because that Walmart number is still lagging way behind Amazon, but that surged 71% from 2022. It was only at 12% in 2022. So interesting Walmart Plus might be catching up. Walmart Plus subscriptions have increased 30%, especially among millennials and individuals earning less than $100,000 annually. But it says here Walmart Plus still lags way behind Amazon Prime, and both events saw a 50% participation rate from their subscribers. So interesting little stats that maybe you want to check this article out. Walmart plus is is still way, way, way behind amazon, according to this article, but they are catching up, maybe at a little bit faster rate than you might have expected.   Bradley Sutton: All right, the last article of the day is just from amazon. Remind sellers that this month is black business month, all right. And then it talks here in this article about the Black Business Accelerator, a program that we've talked about right here on the podcast. It talks about a lot of the features they have for black owned businesses. It has some quotes here from Rod. You might remember right here he used to be. He was on the Serious Sellers podcast before. So if you have a black owned business, make sure that you get certified so you can get that badge, and then you're actually going to qualify for some special programs inside of the black business accelerator that Amazon has. Make sure to check out the article link to below for that.   Bradley Sutton: So I want you guys to do is to go to YouTube search Helium 10, and make sure to hit this subscribe, the subscribe button right here at the top, and then make sure that you put notification on all, all notifications, so you know when we come out, weekly buzz and other articles. If you guys are watching a video right now, you're watching this on YouTube itself. Right under the actual video there's that subscribe button. Make sure to hit it, make sure you're subscribed, make sure it says all so that you get notified when we have new videos.   Bradley Sutton: All right, let's get into our training tip of the week, and this is something that could potentially save you thousands, if not tens of thousands, of dollars. That's how valuable this tip is, all right. So a lot of sellers have said oh man, you know, I wish that I could be able to know if I'm on the border, what am my packaging on the border of one of these size tier changes like bulky to standard size, you know, or small oversize to just regular oversize? If I'm on the border, that could actually mean a lot of dollars to your bottom line. How are you going to find that? Whether you have a Platinum Diamond, whatever plan you have, watch this, what I want everybody to do right after this video or you can do it right now If you're at home. Go to Helium 10 Alerts. So go to your Alerts page you can find it in the tool menu and it is under operations hit Alerts and then check out on the top left-hand side under the overview section.   Bradley Sutton: Normally, under overview, most sellers only have three lines of notifications talking about the buy box, monitoring slots et cetera. But if you have a package that is near the border of one of these size tiers, you are going to have a fourth line of Alerts here and it's going to say products with size tier automate optimization suggestions. And, as you can see, it says I've got three. So I click this button and it's going to take me to those suggestions. So take, you can see it says I've got three. So I click this button and it's going to take me to those suggestions. So take a look here. It took me to the place that has my dimensions and there's a big red little icon and then it's giving me a message. It says we've identified an opportunity to optimize your FBA fulfillment costs. By reducing the link by one inch, you could potentially move from size tier large bulky to large standard size, decreasing the FBA fulfillment costs from $10.75 to $7 per unit.   Bradley Sutton: Guys, do the math really quick. All right, let's that. That's a whopping $3 whopping. You see, I was thinking about the Whopper that I talked about in the weekly buzz earlier. Yeah, $3.75 is nothing to scoff at. Let's do some math here. All right, so let's say I sell of this product 15 units a day, and now on my next shipment or maybe I can just change the packaging now on my next package and I can go take that one inch off, and now I save $3.75. Let's say, what did I say? Let's just say I sell 15 units a day, all right, so $3.75 times 15 units a day, that means every day. This could mean $56.25 to my bottom line. Times that by 365.   Bradley Sutton: Guys, this one alert from Helium 10 has the potential to get me $20,000. I think that's a pretty valuable thing that Helium 10 is offering. So I hope everybody rushes to their computer. Check your Alerts page, check If you've got that size to your optimization active. Go to it and then take it. Take a look Now. You know some of you who are selling products that are a set size like because you have a mold or something it's not like. You can just snap your fingers and change your packaging. But, like me, if this is like one of my coffin shelves, I can easily redesign my next shipment where I can just shave off a half inch off the product itself and maybe shave it another half inch off of the packaging inside so I can cut down to that size All right. So that's a really cool update. Guys, make sure to go check that out. I said update. This has actually been around for about three or four months, but I think a lot of you guys didn't realize we had that. Now we are going to get into our Helium 10 new feature Alerts. Last week we had a huge one with a completely redesigned keyword tracker. This week I've got a lot of Adtomic updates for you.   Bradley Sutton: All right. The very first one is the ability for ad Adtomic now to run sponsored ad TV ads. The first one here is now ad Adtomic is pulling in your sponsored TV campaigns. You're gonna be able to make rules in Adtomic for your sponsored TV ads. You're going to be able to see the metrics and run analytics. All of you can see me like I don't have any sponsored TV ads. It's going to be able to see the metrics and run analytics. All of you can see me like I don't have any sponsored TV ads. It says zero right here, but now it is importing. How many of you guys out there are using sponsored TV? I'm just very curious. I'm not sure you know, like how much this is being used out there in the Amazon world. Let me know, are you, are you running sponsored TV ads? Have it? Has it worked out? Well, regardless, if you're using Adtomic, you can now make AI rules and bid rules and a whole bunch of cool keyword harvesting and things from those campaigns directly from Adtomic.   Bradley Sutton: Another thing we have in Adtomic is a new way to make bid rules. Okay, so in Adtomic you can create your own custom rules. You can say, hey for my bid. If, if my ACOS is over this amount and my ROAS is less than this amount, then I want you to take the bid and increase it by 10%. Like it can get super, super granular and very complicated, and rightfully so. I mean PPC is complicated. A lot of our customers out there use a lot of different methods when they're running their PPC, so you need this level of granularity to be able to make rules. But other people you might be like overwhelmed, like oh man, I don't got time to make all these rules. I really like some templates and so you know, now we actually have some templates. So if you go to add Tomic and hit add new rule, you know you choose all the products that you want to apply to this rule. Now, on the right hand side, you choose all the products that you want to apply to this rule. Now on the right hand side you are going to see this button that says apply template. So hit that and you'll be able to choose from some bid templates that we have, and we're going to keep adding more.   Bradley Sutton: Like I believe destiny from better media is working on some. But, for example, you've got one that says high a cost bid window and current bid safety net set up to lower a cost. That sounds like a mouthful right there, but basically what it means is like hey, you're decreasing bids on a high a cost target within a window based on certain kinds of criteria. Another one is decrease when cost per click is lower than the bid. So some people are like hey, I've got a bid that's $4, but if I'm getting cost per click for only three, I don't need to be at $4. You know somebody could bid me up and I could lose money. I want to go decrease it. You can just create a rule and all the little algorithms instead of having to, you know, come up with the actual rule step by step, it's going to just automatically create that for you. You've got an automatic bid rule, that's that takes away your wasted spend who doesn't want that? And then another automatic or another template that increases your exposure and resets your bid if you feel that there's a certain you know threshold that you're not reaching.   Bradley Sutton: So a couple cool updates right there in Adtomic. Now, the coolest one of them all is now you can do paw. You can set a rule to pause your targets. Okay now, why is? Why is this important? I have rules in Adtomic where, for my search terms, I'm like, hey, if I get 20 orders and, by the way, guys, you know whether you use Adtomic or not this is something that I hope you guys are doing with your own software or with your own spreadsheets but basically I have rules where I'm like, hey, if I get 30 clicks or something like that 25 clicks, 30 clicks, 20 clicks with no sales I want to pause this or I want a negative match, right, this search term.   Bradley Sutton: Now, I've always suggested do not negative match search terms in your performance manual campaigns, your, your exact manual campaigns, because now it's going to look like you have a target active but you really pause it in the background and then you might be like, oh no, I can't add any more keywords or targets to this campaign, cause I have so many, but in actuality you had pause all of them. You just don't realize it. So because of that, now we have the ability to make a rule. Let me show you guys how to do that here in Adtomic. I can go in here and I can select a new rule type and I'm going to put bid. All right, I hit next. Now it's going to take me to the new bid rule page and then watch this from here.   Bradley Sutton: Under the criteria, I can say, hey, if my ACoS is greater than I don't know, 50%, right, I can actually now choose to pause targeting. All right, so it's going to pause the target. So if you've got an exact manual product targeting, ASIN targeting campaign, a keyword, exact campaign, and you've never and you always had to pause the targets manually, one by one, because you couldn't do a negative match or you didn't want to do a negative match. Now you can set that as a rule in your Adtomic. Another super cool thing that saves you tons of time and, as we know, time is money. So if you guys haven't gotten into Adtomic, make sure to go to h10.me/adtomic and sign up now, because this is what I use to manage all my campaigns and it's just getting better and better as we go along. All right, guys. That's it for this week. Thank you so much for and tuning in. We'll see you next week to see what's buzzing.

Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We captured the the best moments and turned them into a podcast episode.   Here's the topics of the clips in the Q&A: How is the Canada Amazon platform different than US and how do we get sales data there Secrets about the Buy Box and how to completely disregard pricing around it How long do we typically wait before contacting Seller Central with inventory questions A conversation on making convenience products accessible and why you can charge more for it   Show note LINKS: ProvenAmazonCourse.com/100 - Nashville workshop is your next opportunity to take this class. Path to 100 ASIN's - The Replens Accelerator workshop that Brian and Robin Joy are teaching live in Nashville on August 16th and 17th!   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   SilentJim.com/bookacall - book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 76,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   PrepCenterNetwork.com - a list of all known prep centers that can help you go "hands free" with your inventory        

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon to let TikTok users shop select products without leaving the video app https://seekingalpha.com/news/4137470-amazon-to-let-tiktok-users-shop-select-products-without-leaving-the-video-app-report  UK TikTok Shop fees rise to 9% from September https://channelx.world/2024/08/uk-tiktok-shop-fees-rise-to-9-from-september/ Temu, Shein and Aliexpress are attracting US customers in their millions https://www.techradar.com/pro/temu-shein-and-aliexpress-are-attracting-us-customers-in-their-millions-poll-shows-and-thats-despite-the-fact-that-the-vast-majority-do-not-trust-these-online-chinese-retailers-in-the-first-place Plan your agenda for Amazon Accelerate 2024 https://sell.amazon.com/blog/accelerate-agenda-builder Lastly, get ready for Amazon Accelerate 2024 with tips on making the most out of this event by planning your agenda for the conference. Also don't forget to join us for the Elite Workshop in Seattle. Don't miss out on these game-changing insights on the latest episode of the Weekly Buzz by Helium 10! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:58 - Shop Amazon ON TikTok! 03:21 - Amazon Holiday Fee Increase 05:26 - TikTok Fee Increase 06:06 - Temu / Shein Growing 07:45 - FBA Grade and Resell 08:29 - Kia Soul Delivery 09:58 - Amazon Accelerate Agenda 11:06 - Q3 Elite Workshop 12:01 - Pro Training Tip: Revamped Keyword Sales Estimation ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: You're going to be able to run Amazon ads on TikTok and users are going to be able to purchase from Amazon directly from TikTok. Amazon has increased its fees for fulfillment in Q4. These stories and more, on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings-ons and news stories that are going on the Amazon, TikTok shop and e-commerce world and we give you training tips of the week, as well as let you know what new Helium 10 features will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing.   Bradley Sutton: All right, let's go ahead and hop into the news. We don't have as much quantity wise as stories as last week. We had a record 14, but we've got some bangers here today, so let's get into the first article. It's actually from seekingalpha.com. I don't think I've ever quoted that news website, but look at this. This is a doozy, guys. If it is what this article says, it is, but it says Amazon is going to let TikTok users shop select products without leaving the video app, all right. So what does that mean? Sounds like it's just what it says. It says Amazon is teaming up with TikTok to enable e-commerce shopping on the short content video app. All right, so this is actually citing an Amazon spokesperson. So it's supposedly now TikTok users can buy items from Amazon ads that are going to be run inside of TikTok. So they're scrolling TikTok not necessarily TikTok shop, but just regular TikTok and then somehow there's an ad on there and they're going to be able to purchase without even leaving TikTok. Now this, to me, is kind of a little bit mind boggling, because, you know, I would think that TikTok wants to prioritize TikTok shop.   Bradley Sutton: But this is interesting. It recognizes, hey, amazon has got a lot of products that maybe people want to buy from there, and so now it says here this Amazon spokesperson says in app shopping with Amazon, is it going to be available for select products advertised on TikTok and sold by Amazon or independent sellers. So basically, what's going to happen, like Instagram and TikTok and others, is, with these new ads, users of those platforms can link their social media accounts to their Amazon profiles and check out within the social media apps using the payment and shipping information they've stored with Amazon. And I guess this the information which is the original source of this news article says that the social media ads are going to show more details that a shopper would find on Amazon's website prices, estimated shipping times, even prime eligibility. So that is a how cool? Is that? Pretty cool, I think. Like if, if you can now run targeted ads like that would be the key to me. Like is it only going to show up, you know, if I'm doing some kind of sponsored display ad or DSP or something like that, and then and Amazon randomly shows me. Or can I target TikTok directly? Can I target hashtags? You know would be interesting. What effect is this going to have on TikTok shop itself? What will be interesting to like? Already, TikTok users are getting kind of upset with how many you know products come to their feed right From TikTok shop. They're still buying it, but you know, like is this going to flood even more e-commerce and might give people some TikTok fatigue? I guess who knows what's going on, but this was interesting breaking news today.   Bradley Sutton: Next article that we have going on is actually from Seller Central itself, and it's another week. Another news article about raising fees. But this shouldn't be, you know, like earth shattering or something. This is what happens every year. It doesn't matter who you use to ship, you know fulfillment fees increase. Shipping prices increase a lot of times across the board during Q4. So it's saying that, hey, starting October 15th through January 14th, there is going to be peak fulfillment prices. All right, it's going to apply to all products and it's going to be the same within a specific size band. It says and this is going to apply for, you know, remote fulfillment, multi-channel fulfillment, buy with Prime and more. And it says the fulfillment fee is going to be the same as it was last year, except for products priced under $10, because that is going to have a new fee or a new fee in 2024. Because remember the what is it? Small and light no longer has it and they have something that's for $10 and below.   Bradley Sutton: So I would recommend guys going into seller central and checking out the new like size tiers, like just just as an example. You know, don't think this is something that is going to increase your cost 50% or something crazy like that. For example, let's just say you've got a large standard item I think my coffin shelf is one of those, and it's one point or two to 2.25 pounds I think that's my coffin shelf, I'm not sure, uh. Or if it's two, 25 to 2.5, it's $6 and 5 cents. Let's say I'm paying $6 and 5 cents, now that is going to go up to a $6 and 44 cents. So I mean, that's not nothing, right? You know it's 40 cents per unit on my coffin shelf, all right. So just keep that in mind. That's. That's something that's going to happen.   Bradley Sutton: You know, some, some sellers raise their prices during Q4 because they know the conversion might be higher, especially during peak shopping times. But just know that if you don't raise your prices, your profit is going to go down due to these fee changes. So again, check your Seller Central dashboard for the links to the articles that will talk about what size tier you're on and what your price was and what it would be, etc. Speaking of fee increases, TikTok shop has fee increases. It's going to nine percent starting in September, but this is for TikTok UK, all right. So I don't have any new information on am. On USA, remember, I think I believe TikTok UK was actually started before USA, unless I'm mistaken. So that could mean that in us. You know some of these fee increases might come behind, but they were at five percent for UK sellers and it is going to 9% for UK sellers, all right, so take a look at. If you're selling on TikTok UK, uh, make sure to check out this article. If you're selling a TikTok Shop US, don't even. You can just skip over that. It doesn't apply to you yet, but just a heads up for you. Uh, selling on Tik TOK in UK. Moving to other platforms, talking about Amazon, talking about TikTok, we're going all over the place.   Bradley Sutton: Today, let's talk about Temu Sheen and AliExpress. Per an article on TechRadar, it says Temu Sheen and AliExpress are attracting US customers in the millions and this is the funny part and that's despite the fact that the vast majority do not trust these online retailers in the first place. All right, so what's some of the numbers? They polled 4,000 people in the US UK polled 4,000 people in the US, UK, Canada and Australia, and they said that 60% of respondents had shopped on one of these three websites in the last year, with 50% of them shopping at more than one. I am not one of them. I'm not on there yet. 72% of people knew about Temu 55% knew about Sheen. 48% of online shoppers, it says, bought items from Temu, 42% from Sheen and 28% from AliExpress. That's mind boggling to me, like I don't know any American people who know about AliExpress. You know outside of you know us Amazon sellers, right? Some of the popular items is adult clothing for Sheen 57%. Household items on Temu 35%. Now this is the funny part here Even though all of these sales, all these people 50% shopping on Temu right, 94% of these respondents said they don't trust Temu, but they're still shopping on there. That's kind of ridiculous to me. If you don't trust them, why are you shopping on there? So that's kind of interesting to me. Is growing in popularity. Like I told you a few weeks ago, I'm investigating starting selling some of my products on Temu to see how that goes, shipping from US and having a higher price, obviously, than the Chinese sellers. Let's see how that goes. I'll have my results on that in a few weeks. I'm also trying to get Project X up on Temu as well.   Bradley Sutton: Our next article is going back to Seller Central and it is entitled Give Returns a Second Life with FBA Grade and Resell. I don't enroll in this, or I haven't enrolled in this. I'm wondering if has anybody out there enrolled in this FBA Grade and Resell? Because what it does is it says it grades and relists your return products, allowing you to recover value and give them a second life. It's a set it and forget it system and it's a fee-based so. So take a look at more details. If this is right for you, you know, if you're getting a lot of returns and you don't want to have it come back to you or you want to have Amazon take a closer look before putting it back in inventory, maybe this uh service you know could be for you. FBA Grade and Resell. Do a search on that and your seller central dashboard and you will get information on it.   Bradley Sutton: Next news article is just almost like a throwaway news article. I just thought it was funny because I probably have owned um more Kia souls than most people Like. I think I have owned eight different Kia souls over the last 10 years. I've got two Kia souls right now. Like for my family, uh, my daughter has had three different Kia souls. All right, so we have. We were a Kia soul family. But this article is entitled I think this is from Bloomberg Amazon is testing speedy delivery featuring Kia Souls, all right. So this is kind of like to counterbalance how much they rely on the flex drivers of souls. I'm doing it, but I don't think it's a matter of, oh, if you drive a Kia soul, maybe you can get hired as an Amazon delivery driver. It's actually the opposite, I believe. It looks like maybe Amazon is going to buy their own Kia souls or something and instead of having a like sometimes flex drivers, you know, like have you ever had your Amazon products delivered by door dash drivers or Uber drivers? Or like random strangers, like pulling up to your life, who's this pulling up to my house? Oh, shoot, it's just an Amazon delivery. All right, those are flex drivers. They're not necessarily Amazon employees, but I guess instead of having to rely on that, they want to have like take it in house a little bit and maybe they're going to be buying a fleet of of Kia souls. Interesting. I used to have a blue electric Kia soul. I don't have it anymore, but look, look kind of like the Amazon blue. I wonder what color these Amazon delivery Kia Soles will have. But now you see a Kia Sole pulling up in your neighborhood. It's probably either me or my family or an Amazon delivery driver.   Bradley Sutton: Last article of the day is an announcement by Amazon saying hey, you can now plan your agenda for Amazon Accelerate 2024. This is the event of the year that you should go to. It's September 17 and 19 in Seattle. You guys have known about that. If you want to sign up, go to h10.me forward slash accelerate. But this announcement is about oh, by the way you know, it talks about seller cafe super important. If you have any issue with your Amazon account at all, seller cafe, set an appointment. You can get it fixed. Most likely, if you're on the right, these guys know what they're doing. If seller central hasn't been able to fix something, I almost guarantee I can't guarantee completely I don't work for Amazon, but I almost want to guarantee that that those seller cafe people can fix it for you. But anyways, the thing that's new is you can now do your agenda. So if you've signed up or are planning to sign up, you want to see what kind of agenda is like. You know when is Martha Stewart speaking, which, which she is and what are the other executives and when is Amazon going to release that? Go to the agenda builder. Mine's not on there yet, but I'm a speaker at Amazon Accelerate myself. So make sure those of you going, you guys put me on your agenda, my speech that I'm going to be doing. We're doing a 15 at Amazon Accelerate and along those same lines for those going to Amazon Accelerate or maybe you just live in Seattle or you want to fly to Seattle, not go to Accelerate just hang out with us.   Bradley Sutton: Any listener of the podcast you can attend our elite workshop for free on the 16th. Space is limited, so this is not unlimited. It's going to sell out. We're capping at like about 100, 125 people, but we're going to have Kevin King speaking there. We're going to have Destiny I 25 people, but we're going to have Kevin King speaking there. We're going to have destiny I'm going to be there. Jeff Cohen from Amazon advertising Uh, we'll, we'll be there. We'll have some food and beverages. It's going to be from one to 6 PM on September 16th. So go to h10.me forward slash Seattle to get tickets. H10.me forward slash Seattle and it's free for now. All right, um, you know, usually you have to pay like 300 bucks to get into these high level workshops. We have rubbed shoulders with Kevin and Destiny and others, but this one for podcast listeners is going to be free, but while tickets remain, all right, it's going to sell out and then I can't guarantee your entry. I'll see you in Seattle, all right?   Bradley Sutton: Next up, let's go ahead and combine our training tip of the week with a Helium 10 feature update. It's not really a feature update, but we revamped and made our keyword sales estimations even more accurate, all right. So this is why is keyword sales estimations an important metric? Search volume, obviously, is great. It's a great way to kind of prioritize your keywords. Why? Because you know, maybe you have 10 relevant keywords. You want to know which one to put in your title. Well, if they're all equally relevant, you're probably going to pick them over the most search form. But in addition, what is the reason you're doing that? Well, the reason you're doing that is because you're assuming that the ones with the most search volume can lead to the most sales. Right, and that would normally and in most situations absolutely be a hundred percent accurate statement. All right, but I said most situations, because sometimes you'll have a keyword that has less buyer intent. What does that mean? That means you know a hundred thousand people are searching it, but maybe only 1000 people are actually buying something after it where you could have a keyword with 20,000 searches and 2000 people purchasing a product because it was so specific that it has a lot of buyer intent. So you can see that looking just at search volume sometimes is not the best way to look at things. Well, Helium 10 has keyword sales estimates and they revamped the algorithm and it's pretty cool because I was just doing some testing on my top two keywords Everybody, everybody right now.   Bradley Sutton: Who's seeing Project X and the coffin shelf. What is our top two keywords? You probably know coffin shelf and gothic decor. So take a look here at where this metric is and let me just show you something super cool. All right, so I'm here right now in Magnet, Helium, Magnet, I put my top two keywords, coffin shelf and Gothic decor and, as you can see here, this is interesting. Coffin shelf has 3,900 searches a month estimated and Gothic decor has 15,000, but you would think that maybe is it three times as many sales that Gothic decor has in coffin shelf. No, um, look at this. This is actually kind of crazy. Coffin shelf has 18 keyword sales, but Gothic decor has 147. So actually, Gothic decor has a lot of buyer intent, even more than coffin shelf. The conversion rate from sales to search volume is a lot higher on Gothic decor.   Bradley Sutton: Now don't get it twisted. That doesn't mean that Gothic decor is a better keyword. It's not, you know, like Gothic decor. If you look at the people who buy things on Gothic decor, they're buying all kinds of products. They're not really buying coffin shelves, you know per se. Okay, so take a look at this. Um, let me just show you, uh, how accurate this is. Like you can't do this always, but I just. These were the first two keywords I tested, because this is what's near and dear to my heart. Right, I love how Amazon shows data, because when Amazon shows more data, sometimes people say, oh, amazon showing search query performance and brand analytics and this and that, and why do I need Helium 10 anymore? That's like incompetent. I'm like no, it's great, because the more data that Amazon shows, the more you could actually kind of prove that Helium 10's data is correct. So watch this. I went inside brand analytics, top search terms, and I looked first at coffin shelf, right, and this is not something you can do a hundred percent of the time. And, and Helium 10 is not going to be like a hundred percent. Uh, exactly, you know aligned with this, but it's just one of these things that just shows you how accurate Helium 10 is most of the time.   Bradley Sutton: Take a look at this coffin shelf. It's telling you that there were pro, there were three products that had. One of them had 5.56% conversion, one of them had 33.33% and one of them had 5.56%. And then you can add those three numbers up, subtract it from 100% and then get like the remaining amount of conversions right Now. Here's the thing. That's on an actual number, right? So if you put in some random number like 153, and then you took 550 or 5.56%, it might come out to some number that that has like this decimal place, and then you know that, well, it's probably the wrong estimate because it's not exactly like that should be a whole number. So watch this. So I put those percentages here in a Google spreadsheet 5.56% twice 33.3% and the remainder is 55.55% Anyway.   Bradley Sutton: So what did Helium 10 say? Was the sales again 18. So if I put 18 right here and I have this calculation, that goes it. Look, it works out to a perfect whole number here. All right, so the first product, and now I can actually see how many sales did that product have the top three. They had one sale, all right. This one had six sales, this one had one sale. So pretty cool, right? Uh, it came out perfect. Now what about Gothic decor? Let's take a look. Gothic decor we said 147, uh, sales, and then, if you look at brand analytics, uh, we have percentages of 1.36%, 1.36%, and then another couple of numbers here. I put it here Actually they're all 1.36% and that means 95.92% is the other orders. So let's put the Helium 10 number of 147 in here and survey says look at that, it comes out to a perfect number here of two sales, two sales, two sales and the rest of the product 141 sales.   Bradley Sutton: Now, like I said this, you can't just do this cross-check. It's not always going to line up perfectly, especially when we're talking about, you know, ones where it says zero sales or 50% or something. But you know Helium 10 has other algorithms. That's why we're able to keep so, so accurate here. But now, guys, you know, take a look at that data about keyword sales. I think it's going to be very beneficial for you to look at that number so you can prioritize keywords based on which ones have the most buyer intent. So if you have a Platinum Plan at Helium 10, you're going to see the keyword sales estimate in Magnet and Cerebro. Make sure you're taking a look at that. All right, guys. Thank you so much for joining us this week. Don't forget to tune in next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon is responsible for dangerous products sold on its site, federal agency rules https://www.nbcnews.com/business/consumer/amazon-responsible-dangerous-products-sold-site-federal-agency-rules-rcna164309 Etsy Is Getting Loyalty Program for Its Most Dedicated Shoppers https://gizmodo.com/etsy-is-getting-loyalty-program-for-its-most-dedicated-shoppers-2000481536 AWS Outage Hits Amazon Services, Ring, Whole Foods, Alexa https://www.crn.com/news/cloud/2024/aws-outage-hits-amazon-services-ring-whole-foods-alex Amazon looks to reduce costs to compete more aggressively on price as consumer habits shift https://www.geekwire.com/2024/amazon-looks-to-reduce-costs-to-compete-more-aggressively-on-price/ Dozens of angry Chinese suppliers swarmed Temu's office, saying they're tired of giving Westerners refunds without returns https://www.businessinsider.com/temus-office-besieged-chinese-suppliers-protesting-refund-policy-2024-7 New landing page in Sponsored Brands Grow brand impression share goal https://advertising.amazon.com/en-us/resources/whats-new/grow-brand-impression-share-with-new-landing-page/ Scale your message with priority delivery using Prime Video programmatic guaranteed deals https://advertising.amazon.com/en-us/resources/whats-new/scale-your-message-using-prime-video-programmatic-guaranteed-deals/ Harvest high performing targets with Target Promotion, now available for Sponsored Products advertisers in UCM ads console https://advertising.amazon.com/en-us/resources/whats-new/target-promotion-for-sponsored-products/ This episode is jam-packed with news and insights to help you stay ahead in the competitive world of selling on Amazon, Walmart, and ecommerce! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Amazon Recall Change 02:40 - New Bullet Point Rules 06:23 - Etsy Prime? 07:01 - Amazon Outage 07:43 - New Amazon Fees 09:50 - Amazon Cost Cutting 11:30 - Product Images Update 13:22 - On Time Delivery Policy 15:42 - Temu Sellers Gone Wild 17:38 - Labor Day Sale 18:16 - FBA Capacity Fees 19:51 - New Sponsored Brand Page 21:24 - Prime Video Ads 22:03 - Keyword Harvesting 24:04 - Sellerfest Online Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is changing its bullet point requirements. There is yet another new fee that Amazon sellers are going to have to pay. Temu sellers in China storm the Temu offices in protest. This and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. Let's see what's buzzing. Today might be a first. There's so much news today. I think there might be a total of 14 or possibly more news articles that affect e-commerce sellers out there. So a very abnormal week. Let's go ahead and hop right into it. Bradley Sutton: The first news story that we're going to talk about today is from NBC News and it is entitled Amazon is responsible for dangerous products sold in its site. Federal agency rules, all right. So the Consumer Product Safety Commission is classifying Amazon, it says, as a distributor of the product and therefore bears legal responsibility for a recall. You know, in the past Amazon kind of like had this stance where they're like hey, we're not the sellers. It's third party sellers. You know like we'll do what we can to keep customers safe, but we're not the ones who are responsible for it. But now this ruling says that Amazon has to notify customers about and remove products deemed dangerous that it sells through its website. Federal regulators ruled on Tuesday, all right. So basically it's saying that, hey, amazon bears legal responsibility for product recalls, even if they are sold by us. You know, third party sellers. I guess there was a few years ago, three years ago, there was about 400,000 products sold that had faulty carbon monoxide alarms and and flammable children's pajamas, that's. I shouldn't laugh at that. But that's like who? Who is selling flammable children's pajamas? Like what kind of quality control are you guys doing? And flammable hairdryer, and they're subject to this order. But you know Amazon says it's already removed and notified customers about it. But anyways, you know like this might seem like, hey, we're not selling flammable pajamas, what does this have to do with me? But you know if this requires a lot more procedures or things that Amazon is going to have to do, well, you know there's costs that come with that and we might see some of the cost of that. Now, on the flip side. You know, let's say, there are sellers from other countries, like factories that are are selling, you know, not high quality things that are dangerous. Now it looks like maybe Amazon might take a more proactive approach and so you know, hey, this could help Amazon sellers long term. Bradley Sutton: Next article is going to Seller Central. Spend a little bit of time on this one because this is interesting. I think a lot of sellers are going to find this important and it's entitled Review Updated Bullet Point Requirements to Optimize your Listing. All right, so effective in a couple of weeks, on August 15, 2024,. It says Amazon is updating its bullet point requirements. All right, so we announced this a long time ago, actually, where it was for hardline. Now it says here that the main points is restriction of special characters, emojis and some phrases such as refund related guarantees. Now, supposedly, you know like Amazon a while back said no more emojis, but we haven't seen that policed too much. So now that it's kind of like coming out with it a little bit in a more official capacity, perhaps like could this mean that you know, listings might start getting suppressed, or things like that. Well, let's read on here. Other thing is it says is that one change is you're going to have guidance to help you create high quality bullet points that are clear and concise. Bradley Sutton: All right, now here's the thing. They're going to use AI to help optimize listing quality. They're going to remove non-compliant content and use AI to generate compliant, high quality bullet points. Supposedly they're going to share these with you for review before published. But again, this is kind of like something like before. We talked about how Amazon has image requirements, we're going to talk about that later and then, if you're not meeting the requirements, amazon could go in there and change your images. They can go in there and change your title, and then you're kind of stuck with that. So, buyer beware now, hey us. Or seller beware. I guess I should say, if you're a seller, who's kind of like towing the line and then using emojis or using things that you shouldn't. Potentially this kind of like policy might state that, hey, you're giving Amazon the right to go in there and put some AI thing or put what it thinks is valid, and in the past, when Amazon does that, you know, be it with images or be it with titles, once that happens, it's like you can't change it back, right. So it's kind of a serious thing Now that article that was in your seller central dashboard. Bradley Sutton: It says hey, don't put a sense, don't put N a or not applicable or not eligible or TBD or copy pending. Don't do any of that. It says don't use phrases such as eco-friendly, environmentally friendly, ecologically friendly antibacterial made from bamboo I didn't realize. Made from bamboozle. I have a bamboo brand. I didn't realize. Made from bamboo. I have a bamboo brand. I didn't realize that that's not allowed. Made from soy or contained soy. You can't say hey, if not satisfied, send it back. Full refund, unconditional guarantee with no limit, not allowed to say those things. Obviously no company information there, no repetition. Bradley Sutton: It says and then you have to include at least three bullet points as far as character limits, as hey, uh, use more than 10 characters but less than 255, uh characters. So something to think about. Like, uh, you might want to do an audit on your listings. Make sure that you're compliant instead of like just taking the chance that you know Amazon might just slap you on the wrist and you can just remove your emojis or something later on. So curious, what do you the wrist and you can just remove your emojis or something later on. So I'm curious, are you guys going to just take this seriously, or maybe think that's kind of like their image requirements where Amazon doesn't enforce it too much, or hey, they've been saying bullet points, no emojis for years and I've been able to get away with it. What are you going to do? Are you going to keep going or are you going to actually change it this time? Let me know in the comments below. Bradley Sutton: Next article is from Gizmodo and it's entitled Etsy is getting a loyalty program for its most dedicated shopper. So this is going to be an invite only closed beta. It's going to cost $5 a month and kind of like. Makes me think of Walmart plus. You know Amazon prime target three, 60, where it's a membership buyer called Etsy insider. So it's not called Etsy Prime, but it's called Etsy Insider and it's going to offer exclusive benefits to buyers. So something very similar perhaps to what you guys know about Amazon Prime is now coming to Etsy. So is that going to increase sales, increase loyalty on the Etsy platform? Will be interesting to find out. Bradley Sutton: Next article is from CRN.com and it's entitled AWS outage has Amazon services, ring, whole foods and Alexa. Um, you know a lot of stuff in this article. Maybe doesn't, you think doesn't apply. But this is maybe what happened. Like how many of you guys out there, I saw a lot of message boards and groups where, talking about a few days ago, the seller central dashboard was glitching like crazy, you couldn't even get into your Amazon advertising, et cetera. So it probably is related to this. So I saw some people saying, hey, is it just me or you're not able to get your data? Well, it's no, it wasn't just you. There was this big outage that even affected whole foods, uh, supermarkets from Amazon. So don't worry, it looks like everything's back to normal. Uh, but you weren't the only one affected, if that was affecting you. Bradley Sutton: Next article, back to Seller Central Dashboard, and it's entitled Digital Service Fees Effective October 1st. So guess what, guys? We have got yet another set of fees, but it's not anything huge and it's because of some kind of regulation. So it says the Canadian government recently implemented a DST Digital Services Tax similar to those of the UK, France, Italy and Spain, and so on October 1st, we're going to start introducing a digital services fee to account for DST. Now, who does this apply to? All right, well, this DST rate is 2% in the UK, 3% in Canada, France, Italy and Spain. But it depends on the location of the buyer, the location of your business, et cetera. Bradley Sutton: So if you are a USA seller and you only sell in US, all right, so you're a US-based company and you're selling Amazon USA, you're not going to have to worry about any of this. All right, it's not going to apply. But if you sell in Amazon USA but your business is established in a country in which DST has been introduced UK, France, Spain, Canada now the sales in your Amazon USA store is going to apply to this DST fee. All right, so it is a 3% fee in the US store. Now you might be thinking 3%, good grief. Now that's crazy. If I'm already paying 15%, what? It's 18%? No, it's 3% of your Amazon seller fees. So if your seller fee is $2.25, like it is on a $15 item, you're paying only 7 cents more because it's 3% of that 225, as opposed to 3% of the 15. All right. And another example they gave here is if your product is in the UK, uh, that's going to be a 2% fee based on the Amazon fee, all right. So, so make sure to check your dashboard If you're not sure. Hey, is this going to apply to you? Um, you know, if you're outside of Canada and these other places, check the fee schedule in your dashboard for more information. But hey, it's not going to be a surprise if something is coming months from now and Amazon is giving everybody a heads up on it. Bradley Sutton: The next article here is from CRN.com and it's entitled Amazon looks to reduce costs to compete more aggressively on price as consumer habits shift. All right, so a lot of this was on their Q2 report. You know they actually had some. The shares of Amazon went down. But whenever you have these reports there's always some interesting tidbits that Amazon kind of like not leaks but mentions, and it kind of can give you insights into what their plan is in the future. And then one thing that Andy Jassy was saying is they're trying to make cost improvements, all right. And the thing that I thought affected sellers is. It says here Jassy said that the company will expand its use of automation and robots, continue to build out its same day delivery network Okay, great so far further regionalize its inbound network and strive for better inventory placement. He says it's going to enable faster speeds, more orders per box, and then here we go Fewer inventory transfers once items hit fulfillment centers. So that's the part that I liked. The other stuff, whether Amazon's using robots or not I don't know how that's going to affect me, but how many times have you had some inventory and all of a sudden it goes into transfer status or reserve status and then a lot of times that's because Amazon's having to move it around to different warehouses. Well, I think this is definitely going to help because the less you know, the more it kind of like you know distributes your inventory in a correct way and doesn't have to redistribute. Well, that's going to. That's going to help. You know your, your buyability, in my opinion, and how much you know units you have available to sellers or to buyers, and then you then it's going to help the shipping times as well. So let's see how this works out, if sellers are going to have an advantage because of these changes. Bradley Sutton: Our next article is going back to the Seller Central dashboard and it's entitled Update to how Product Detail Page Images Are Selected. So back in January on the Weekly Buzz, we had talked about how product details pages for hard lines product types are going to start displaying, potentially, images from multiple sellers. All right, now, in the coming months, this article says it's going to now include both soft lines and consumable products types. All right, and supposedly this is going to help increase sales. Um, but you know the they made a couple of tweaks to it since January. All right, they're going to prioritize brand owner images, thank goodness. All right. So if you're a brand registered owner, it's not like you're just going to automatically get your images removed. Um, and they're only going to use Amazon or brand registered sellers content If the required images are missing in the product detail page or to upgrade low quality content. Bradley Sutton: So this is what I talked about a little bit earlier, about what's going on, where sometimes, if Amazon says, hey, if you're not hitting our requirements on images, on title, on bullet points, we're going to step in and make necessary changes that we see fit. Now, again, this is the thing that I brought up like seven months ago, back in January. That I thought was super noteworthy, and they're reiterating it here. It says, as a reminder, each product detail page must have at least three required images one with the product on white background main image. One with a product in an environment that's what we call lifestyle images and one with product information such as dimensions or nutritional facts. This is an infographic. January was the first time I ever saw this where Amazon is basically saying you need a white background image, you need an infographic. January was the first time I ever saw this where Amazon is basically saying you need a white background image, you need an infographic and a lifestyle image. So they're reiterating that requirement. Now, you know, like three years ago you never, you only saw the white background image and the rest of the images could be whatever you wanted it. So, so make sure your images, guys, are in compliance. Bradley Sutton: All right, the next article back to the seller central dashboard. I mean, it seems like they they just seems like they just spit all these things out back to back to back 're going to have to maintain a 90% OTDR on time delivery rate. All right, I don't know what it was before. I mean, 90% seems pretty reasonable, like I thought it was a hundred percent that you pretty much had to do, but it's recommending that you actually do 95% according to this article. And obviously this does not apply at all to FBA, you know, because sellers aren't responsible for on-time delivery promises. Okay, now another thing is transit time settings. Now, before this September 25th date, on August 25th, the transit time requirements are going to be updated to match delivery capabilities of shipping services. So if you're shipping within the continental US you know that means that's not including Puerto Rico and Hawaii and Alaska you have to have a maximum transit time of only five days for standard and eight days for free economy shipping. Now this is interesting to me because I know some sellers who are doing FBM. You know, including myself. Bradley Sutton: You know maybe your initial reaction is like oh, this is going to be a pain in the neck. But remember what was announced in the Weekly Buzz a few weeks ago by Carrie about how Amazon might have like a Teemu-ish kind of like setup where Chinese sellers can ship directly within like eight to 10 days. Well, if that happens, who knows, maybe this is kind of like a protection for those of you shipping for full but fulfilled by merchant domestically, where you're going to have a guaranteed advantage over those Chinese direct shipping where you know the buyer is going to see five days delivery time, all right. So this five day delivery time, it's because Amazon's going to be displaying this as the as the shipping time for the product. And then if the Temu ish ones have like eight to 10 days, well, you, the Temu-ish ones have like eight to 10 days. Well, you know, this might help you know the buyability of your products. There's a lot more information here in this detailed article on your Seller Central dashboard, so make sure to check it out when you can. If you are an FBM seller, if you do 100% FBA, you can just go ahead and forget about that article, as it doesn't apply to you. Bradley Sutton: Now, speaking of Temu, this next article is kind of funny. Like sometimes, I think, amazon sellers, you know, like, especially when I read message boards, they get on the same page. They want to complain about the same thing of Amazon. Have you guys ever fantasized about or like thought about, let's all get together and let's like storm Amazon's headquarters not storm it, but, like you know, let's go there and let Bezos or let Jassy know how we feel and see if we can get up a meeting. Well, that might seem comical and like not realistic, but that is like literally what happened in Temu last week. All right, so this is an article for Business Insider and it says dozens of angry Chinese suppliers swarmed Temu's office saying they're tired of giving Westerners refunds without returns. Now, 80 people got in the building. There's like 300 people this article says was protesting and then 80 of them actually were able to storm the building here and they're disgruntled. So I know we're kind of jealous of what's going on with Temu sellers. Man, how could we ever match the prices? But not all is rosy over there. So these Temu suppliers are upset that Temu is trying to recruit US-based sellers and they're also upset about the refund policy. Bradley Sutton: So if they ship something from China to the customer and the customer says you know what, I don't like this product, it looks like I didn't realize this. I've never bought one thing from Temu myself, but Temu just returns the money and they don't even have to return the product to the, the product to the customer. So, like the sellers are up in arms about this. One merchant said told this Chinese newspaper that he lost almost all of his profits when he was fined $400,000 for customer refunds and complaints. First of all, holy crap, if he profited $400,000, how much did he actually sell in the last you know a few months? But anyways, this is what's going on in Temu. Don't get any ideas, guys. I don't think if 300 of you tried to storm Amazon Seattle offices that 80 are going to get through. Pretty sure Amazon has got some pretty tight security over here. Bradley Sutton: All right. Next article, again going back to Seller Central. It's not necessarily a prime day, but there is going to be a special Labor Day sale that Amazon is going to have. All right, it's actually entitled Labor Day sale and this is going to begin August 26th and runs through September 3rd. All right, so right. There's going to be deals that you can offer and these are time bound promotional offers and go to advertising, go to deals hit, create new deals and then select the week of the 26th and then that's going to go ahead and see if you're eligible to be able to have a special Labor Day sale deal. All right, the next article is for the last time, I believe again going back to Seller Central Dashboard, and this is an article about peak readiness and timelines for FBA capacity limits. Bradley Sutton: Now a couple important things. Number one a date that you have to keep in mind. It says if you want to guarantee you're going to have the prime badge for black Friday we're looking way ahead you have to have your inventory in the fulfillment centers by October 19th. So set a reminder for yourself. However you ship your inventory to Amazon, you've got to have it in the fulfillment centers by October 19th. Now that's kind of crazy if you think about it. When is Black Friday? Isn't that like November? You got to get your stuff. Don't think that you're going to send it in the beginning of November. You got to get your stuff in there pretty early. And one more thing here about fees and actual elimination of a fee. You know for once. Isn't that nice. It says additionally, to help you simplify operations and manage inventory more efficiency during peak, we have eliminated this overage fee for storage effective July 1st 2024. So if your on-hand inventory exceeds your capacity limit, you are not going to get this overage fee. All right. So that's, how often is it that there's a reduction or elimination of fees? Usually the announcements we we give her are about new fees that Amazon is charging. So that's a nice little welcome surprise from Amazon this week. If you want more information on that, make sure to check that news article in your dashboard. Bradley Sutton: All right, now we've got a few Amazon ads announcements, all right. So for those of you who are doing PPC, we have got some advanced ones, some beginners ones. Let's go ahead and hop into that. The first one from Amazon advertising. They announced new landing page in sponsored brand grow brand impression share goal Right. So what is this? That launch says the sponsored brand grow brand impression share campaign now allows advertisers to utilize a new landing page option in the product collection ad format. So you can select three products to advertise and then that's going to lead shoppers from a top of search ad to a new brand landing page containing these products. Bradley Sutton: All right. So one of the differences is now this is a new type of landing page that Amazon creates that buyers can land on. So sellers who even don't have a formally prerequisite Amazon store brand store which hopefully you guys have, but that used to be a requirement to be able to advertise some of your top of search ads Well, now you don't need that prerequisite stores to say you can just start this campaign super quick and ensure the brand product discovery experience. So where this is is under your goals when you set up a new sponsored brand campaign, one of the goals is grow brand impression share and now you can choose, once you, if you select that one, the product collection ad format, and then there's a brand new section right here that says new landing page and says pick products to advertise and we'll create a landing page for you here. For those of you watching on YouTube, I'm showing an example of the shoe brand. Who's got one of these set up right now and where this is now available. It's across the board North America, south America, Europe, middle East and Asia Pacific East and Asia Pacific. Next news article from Amazon advertising. Bradley Sutton: It says scale your message with priority delivery using Prime Video programmatic guaranteed deals. I'm not going to go too much into details because probably not that many of you are using Prime Video ads, but basically they launch programmatic guaranteed deals for Prime Video so you can have run of service deals, contextual deals that can go on, like you know top best of TV shows, page best of movies, best of Prime Video originals, et cetera, and then audience based deals. Check the link in the comments below or the description below If you want, if you're somebody who uses Prime Video ads and you can get a little bit more information on this. Last article of the day is an announcement from Amazon Advertising says on this last article of the day is an announcement from amazon advertising says harvest high performing targets with target promotion now available for sponsored products advertisers. So this is kind of like funny. It's like like very similar to what like atomic and another you know PPC software does where you can supposedly harvest keywords from like auto campaigns and move it to a manual. Now I tried to test this in my account and it wasn't working. So like just got a bunch of error messages. But for those of you who aren't using software, you know this is a potential option for you. Um, I'm not sure I can suggest using it yet because I got to see first how the suggestions work. You know, like if Amazon's algorithms was perfect in advertising, they wouldn't we wouldn't even have to negative match keywords because once we get like 30, 40 clicks they would start negative matching itself. But no, if we don't do anything, amazon's still going to keep charging us. So you know that in mind, like I'm not sure if we can, you know, quote unquote just trust this Amazon suggestion thing to move keywords in the right way. But who knows, maybe it's going to be pretty cool thing to move keywords in the right way. But who knows, maybe it's going to be pretty cool. Bradley Sutton: But for me it doesn't affect me much because I've been doing keyword harvesting for four years using Helium 10 Atomic. I set my rules and I say, hey, if one of my auto or broad campaign gets two orders at this ACoS or less, I want you to go ahead and move it to this campaign and I could exactly set up the flow. So there's nothing that is coming out here that is going to really affect the way I do things, but maybe for those of you who are just trying to eyeball your Amazon advertising and not even using the search term reports and not making pivot tables and not using software or whatever, maybe this might be a feature that can help you a little bit. So check out your advertising console, go to one of your auto campaigns, go to the ad group, go to the search terms page and take a look there. Does it show you something that? Uh? Does it give you suggestions on what you can move? Uh, it did it on mine because it was broken, but maybe it's working on yours. Let me know what you think and I'll leave a message in the comments below. All right, that's finally it for the news this week. Bradley Sutton: One last thing I wanted to give you a heads up. I'm going to be giving some cool strategies at the Seller Fest online next week. So if you want to get free tickets. I think it's free. I'm not sure if it's free or not but for more information, go to h10.me/sellerfest. Even if you have to pay, it'll be worth it. There's going to be tons of great speakers uh, other than myself as well, so I'm sure you're going to get a lot of value. h10.me/sellerfest for more information. All right, guys who that literally made a record? We've been doing Weekly Buzz for four years and this was the most articles, the most news stories in one week that we have ever had. So thank you, guys. For those of you who stuck to the end, let's see what's going to happen next week. Make sure to tune in next Thursday or Friday to see what's buzzing.

E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Inventory Reimbursement Policy Update | Helium 10 https://www.helium10.com/blog/amazon-fba-inventory-reimbursement-policy-update/ TikTok Reportedly Bringing In-App Shopping to Spain and Ireland https://www.pymnts.com/news/ecommerce/2024/tiktok-reportedly-bringing-in-app-shopping-to-spain-and-ireland/ Additionally, we highlight significant updates on Amazon Seller Central. Discover the enhanced Voice of the Customer dashboard, which now includes new performance metrics and multilingual customer feedback. US-based brand-registered sellers can now create free 3D product models using the Amazon Seller iOS app, offering a 360-degree view to elevate the shopping experience. New brand analytics features are also on the horizon, focusing on customer segmentation to better target new audiences and reduce cart abandonment. Lastly, we explore Helium 10's AI-powered features in the Listing Builder tool, designed to optimize and generate copy and seasonal AI images for Amazon Posts and product listings. Tune in for a comprehensive rundown of these updates and more! In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - Amazon Reimbursement Changes 02:47 - TikTok Shop Expansion 04:00 - Voice of the Customer Updates 05:09 - Free 3D Models 06:42 - New Customer Segmentation 07:34 - Pro Training Tip: New AI Features Of Listing Builder ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon has a new reimbursement policy, TikTok is expanding to even more countries and free 3D models for sellers who have an iOS seller app. This and so much more on today's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: So the first story is about Amazon changing their reimbursement policy. So, starting November 1st of 2024, amazon is going to proactively reimburse sellers for FBA items that are lost in Amazon fulfillment centers. They're going to issue the reimbursement as soon as an item is reported as a loss by the fulfillment center, which you can actually track in the reimbursements report on seller central, and Amazon is hoping that this is going to be a more seamless experience that's going to save sellers time and money by minimizing the need to manually research and file claims for lost items. However, if you as a seller do not receive an automatic reimbursement and you believe that your inventory has been lost or damaged, then you're going to actually also have to file a manual claim when they don't proactively do it, if there's a glitch in the system. Additionally, any removal claims are still going to be need to be filed manually. Also, starting October 23rd, amazon is actually updating their eligibility window policy, so all manual claims must now be submitted with the following deadlines. So, first, a fulfillment center operations claim for an item that is lost or damaged in the fulfillment center must be submitted no later than 60 days after the item was reported lost or damaged. Second, an FBA customer returns claim can be submitted between 60 to 120 days after the customer refund or replacement date. Claims must not be submitted before 60 days to ensure that the customer has time to return the item to Amazon for processing. Third, a removal claim for items lost in transit can be submitted 15 to 75 days from the shipment creation date. Claims must not be submitted before 15 days to ensure the shipment can be delivered back to you. And then, last, all other removal claims must be filed within 60 days of the shipment being delivered back to you. If you want more information, we actually wrote a blog so you can get that link to that blog in our description. So go ahead and check out the blog and it should answer all of your questions in regards to the new policy. Carrie Miller: All right, so next up, we have some TikTok shop news. TikTok shop is allegedly, or reportedly, going to be bringing in-app shopping to Ireland and Spain. According to this article, they're basically saying that they're expanding first to Ireland and Spain and have some plans to expand to more countries in Europe. Now, obviously, TikTok is already in these countries, but this is going to be the in-app shopping piece so that people can actually utilize TikTok shop here. And this is after a few months ago. It talks about here and here that TikTok had planned to bring this shopping feature to Spain, Germany, Italy, France and Ireland earlier this year, but they actually halted that because they wanted to focus on the US market. Now there's a lot of uncertainty with the US market, so they probably are going ahead with the expansion to Europe because of that. So we'll see what happens. I think this is an interesting development. It could be some really great opportunity for sellers to everywhere. So we'll see how this goes and you know, just keep your eye on these European countries. If you are a seller and you can potentially expand out there or, you know, maybe some influencers in these countries can start making money selling on TikTok shop. Carrie Miller: All right, next up, we have some information about how the voice of the customer dashboard has been updated as well as there are some new translation features. So Amazon says here to show you how your products perform against industry bank benchmarks, amazon has updated some features on the voice of the customer dashboard. The negative customer experience review rate and the NCX return rate show how your product review and return rates compared to the product category benchmarks. This information enables you to track your product performance over time so you can make informed decisions to improve quality. On the listings detail page, you can you to make corrective action and improve your product offerings. Amazon, finally also has enhanced the customer feedback section by now offering it in multiple languages. Previously it was only available in English and now it's available in multiple languages. Carrie Miller: All right, we actually have another update to share that was actually in your Seller Central dashboard and that was where it was announced, and it's for brand registered sellers in the US, and that is that you can now create free that's right, free 3D product models using the Amazon Seller iOS app. These models are gonna provide a 360 degree view of your product, which is going to further enhance your customer's shopping experience. So 3D scanning in the Amazon seller app is actually going to be a guided experience and the eligibility actually depends on the type of product is, because not all products are actually going to be good for a 360 model. So you know things like that more like hard products, and so they're going to look at the product category, the physical properties and other factors. So if your, if your products don't appear in the app for scanning, then that's probably wise because they're not actually eligible. In order to get access to this feature on your phone, you're going to need an iOS or an Apple device, and it has to have iOS 17 or newer, and your device language needs to be set to English. So you're going to also find instructions in the app on how to prepare your product for scanning, and a 3D artist will actually review each scanned model for quality and if your status if you basically it says in progress that means they've successfully received a scan, and then, once they've received the scan, it's going to take about three weeks to complete the model and then make it ready for your customers on your listing and it's going to actually just pop up there automatically, so you don't actually need to kind of check anywhere and upload it yourself. It'll automatically populate. So you just want to keep checking your listing to see if it's been populated. Carrie Miller: Okay, this last piece of news is actually with brand analytics. Amazon has actually introduced new brand analytics features that are going to help you to refine your segmentation of customers and help you to engage the following audiences. So the first audience is new audiences. That allows you to highlight declining top tier and declining promising customers segments for insights on groups of likely customers who are forecasted to spend less in the next year, and then next cart abandoners to spend less in the next year, and then next cart abandoners. So this audience is going to help you to engage and convert customers who have added your products to their cart and they have not yet completed their purchase. All right, so that is all the news, and you can see there's a lot going on. You know lots of really important information. So if you want to check anything further out, you can find some of those things in your seller central dashboard with some more information. Or if you want to check out our blog on those reimbursements, you can check that out as well. All right, so let's go ahead and get into our training tip of the week now. Carrie Miller: This is going to be in our listing builder, ai. We have a lot of really great ai features throughout helium 10 tools, but I wanted to focus on the ones that are in our listing builder because I think they might be a little bit overlooked or maybe you don't even know that they exist. This is one of our listings, this is our coffin shelf and what you need to do is you're going to just scroll all the way down. So we've already written this one and used AI there. But if you scroll all the way down to the bottom, you're going to see where it says Amazon posts, and sometimes you might have writer's block and not really know what to caption your Amazon posts with and you want to make sure that they're optimized. So what we will do is take the keywords that are in the listing here and just the information from the listing, and it's going to help write some different posts for you. So I just hit write it for me and then you're going to see some fully optimized posts come up here. So, for example, we've got here transform your space with this coffin shelf set, perfect for your goth decor. It includes a skull figurine and led pumpkin candle. Okay, so since ours does not include that, I'm going to just kind of I can just edit this if I wanted to use it. So you can basically kind of use it as a jumping off point and you can just start, you know, editing and doing whatever you need to do. You can also hit rewrite it for me and you can get some more suggestions that are rewritten for you right there and you can utilize those or kind of take some from this one and then add it to this one anything that you want to do, but that is a great way that you can get some optimized content for your Amazon posts. Carrie Miller: Next, we have how to generate AI images. Now, this is really cool because you can change these amazing backgrounds. Sometimes, especially going into different holiday seasons, you might want to put your product in a different background with a different holiday season. So all you need to do is just upload your product with a white background here and you'll just click browse and upload that and then you're going to choose a theme. So you could choose you know holiday and maybe you know Halloween or something like that, and it will give you kind of a suggested description. But you can actually edit this and do whatever you want to do. Carrie Miller: I already did one for you here. I uploaded this coffin shelf here and I chose holiday and Halloween spookiness, and I actually just kind of changed the item, the image description, and I was able to get some of these. Now, obviously, some of them are not perfect, but you can go ahead and edit the description and then hit generate images. Again. It'll generate some images that are different, so this is a really good place to get some of those really cool backgrounds, especially for those stationary products, and help to make your product look a lot more festive for the holidays or anything else. You can choose any of these themes. You can do home themes, abstract, whatever you want, and then you can choose a theme setting once you get over here. So really great cool things in Helium 10. We're always trying to innovate and give you the latest and greatest tools to help you with your Amazon business. All right, so thank you all for tuning in to this week's Weekly Buzz. We'll see you all next week to see what's buzzing.

Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder  18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.   Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you're not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don't like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that's number 14 on the list.   Bradley Sutton: Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I'm uh, you know searching this in the home and kitchen category and I've got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here's one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what's going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they're part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it's going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I'm going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that's number 13 guys, brand new tool that launched this year called Product Launchpad.   Bradley Sutton: All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let's say you're like, hey, you know what I'm not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I'm going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that's number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let's say you're searching for something on Alibaba, on whatever website Etsy, I don't care what website you're on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that's going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn't know there was a such thing as letter boards, right? So maybe I'm wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I'm wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I'll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It's something new and cool. But I see that there's an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there's about 50 people searching a month, but you see what I'm talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.   Bradley Sutton: Let's go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it's based on like overall best practices, right? Uh, as I've always trained you guys, I hope you guys follow the training videos. It's not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I've always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody's got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you're in a niche where there's shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you're going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I'm like, oh wow, definitely, long titles are working really well in collagen peptides. So if I'm going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let's go to the flip side. Let's look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What's the average title character counts. It's 110 way different than collagen peptides. Let's take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it's different based on the keyword and based on the niche.   Bradley Sutton: So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don't have a screenshot of because this is I don't sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there's still a lot that we're working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don't like, so that we can tailor it to your needs. All right, so that's number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we've had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn't do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren't recorded so you can talk about anything and everything you want. That's available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.   Bradley Sutton: The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It's going to be Kevin King as a speaker and destiny with Sean. We're going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it's going to be on. September 16th is the next one. That it's going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I'm not sure yet, but we've got those. We've got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that's not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you've got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There's monthly Zoom calls with Kevin King, there's a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you've got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.   Bradley Sutton: Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here's an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I've done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you're doing a main image or a regular image on Amazon, what kind of dimension should that be? It's a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let's say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it's an A+ logo image, that's actually a banner size image, or it's 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it's made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn't take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10's AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it's kind of like Amazon post made easy. So that's another cool feature that Helium 10 released this year. That's number seven.   Bradley Sutton: All right, now we're getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you're already Amazon sellers. That's fine. It's a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It's not just oh, here's how you do Seller Central and stuff. It's like explaining the concepts behind Amazon. We've got tons and tons of modules here. There's about 20, 30 hours of training that we have in the Freedom Ticket and we're constantly updating it. That's a new update too. This is version 4.0. We've made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we're actually adding, with a live workshop, a new module so that you're always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That's all the rage these days TikTok shop, right. In a couple of weeks, we're going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that's a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.   Bradley Sutton:                                                                                        Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you're in the search results of a page, all right. So if I'm in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there's some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That's going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon's choice? We'll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you're on a product page itself? Let's go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there's sponsored display ads here? Uh, there's, there's going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here's sponsored product, there's going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they're doing. That's working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That's why I had it in the top five of new features. Bradley Sutton: Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor's product, maybe once a week, maybe once a month or whatever. And the point is, when you're running that over and over again, it's like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you're not getting sales from? Like, maybe they discovered a new keyword that they're ranking highly for that you're not ranking at all Right. So, so obvious. We've always told you, hey, you should be running Cerebro every now and then. Now, that's all fine and good If you've got one product right. You got one product, five competitors, we're all good to go right. But what about those If who've got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you've got 100 products right? That's a very tedious process. That's almost a full-time job for somebody, but you still got to do it because you got to make sure that you're keeping up with the Joneses, right, make sure that you're keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we've launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you're tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you're on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn't even add, it, didn't even make my top 14 lists but you're going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You're going to get notifications on that. But the cool thing that this one is this is why it's number four is I'm going to automate the Cerebro.   Bradley Sutton: You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it's basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I'm not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let's say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that's at least 500 search volume, where I'm not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You're getting a notification whenever your competitors are getting sales for a new keyword. That's basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let's say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I'm ranking for this keyword, but I'm on like page two, three, four, five, six, seven, but my competitor is on page one. Don't you think that's a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you're a Platinum member and you're wondering, is that worth it for you and you've only got one product, I'm no salesman, guys, but let me just tell you no, it's not worth it. Don't upgrade to Diamond just to get this feature because you're lazy, all right. And if you're lazy, go ahead and you're proud to admit you're lazy and you need Helium 10's help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We'll be glad to take your money as a Diamond member. But as a realist guys, don't do that. But if you've got five products. We're not talking about a 30 minute job anymore. Now we're talking about a three hour job. What if you've got 20 products? Now we're talking about an eight hours a week job that Helium 10 can automate with the click of a button.   Bradley Sutton: So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you're going to need that, all right, so that's pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we're in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it's linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it's going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don't always think that just because it's the number one most click product that it's going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that's not conversion rate, that's percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I'm like, hmm, why are people clicking on this? Maybe they think that's interesting, this product, but then what's wrong with the product page that nobody's buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don't know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I'm like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It's not just about who's ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it's not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what's going on in the niche just by looking at these search results that you maybe you didn't have before. Okay, so really, really cool guys. Whenever you're searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you'll be able to see that.   Bradley Sutton: So now we are at number two, and number two is something that might have just saved me $6,000. That's why I put this as the number two new feature. Now here in the Project X account I don't have. I don't have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That's like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what's going to happen is we're going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That's the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let's say you are selling 10 units a day of this product. All right. That means that every day, like let's say the next time, you do a production run and somehow you're able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I'm absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I'm saving just by changing my package and I never would have known that unless Helium 10 told me. So that's what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn't matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I've been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you're going to see it right down here in this section, all right, so take a look. Everybody's listening to this podcast. Everybody's watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it's going to be a game changer for you guys, like that's probably the most valuable alert we've come up with in years. All right.   Bradley Sutton: So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I've kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what's the relevancy, uh, to the niche, um, what kind of impact it's going to have on your score right, and that really you know the higher the score. Theoretically usually it's not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it's going to give you a better chance to rank. It's going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven't even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It's the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You've always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what's going into the score. I could open up competitor comparison and take a look.   Bradley Sutton: All right, how do people have these keywords phrases in their listings, like, for example, let's look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it's actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn't even have it in their title. They've only got it as a phrase form in their bullets. This coffin letterboard doesn't have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don't have it. Only two competitors have coffin letter board in their title. So there's an option. This is obviously not an important keyword to my niche. That's why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I'm going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there's 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don't have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they're probably not doing, unless they're using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I've been testing this. Like I told you, I'm launching four new products the last few weeks. All of this worked. Guys Like I'm just crushing my launches, getting to page one for all of my main keywords. Thanks to this.   Bradley Sutton: All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you're Elite member and you're not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we'll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.