Podcasts about seller central

Send us Fan MailAmazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear.Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually miss: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonSellerCentral #AmazonSellers #AmazonListingOptimizationWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon Premium A+ Content Access for Sellers00:42 - Why Product Detail Pages Are Changing01:17 - AI Generated Images in A+ Content01:52 - Amazon Advertising Rules and AI Disclosure-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

If Amazon Prime Day is on June 23rd and you haven't submitted a single deal, what are you waiting for, a personal invitation? Prime Day isn't a mysterious force of nature. It's a traffic event where Amazon concentrates buyer intent into a compressed window. Neil Twa shares a story from a community member with a $30K/month brand who nearly missed out on Prime Day's potential. Her oversight? Not checking deal eligibility in time. Neil breaks down three critical moves you need to make before Prime Day hits. Check your deal eligibility in Seller Central, ensure your products are ready, and don't let this opportunity slip by. Whether you're launching your first product or managing a $1M/month operation, these insights are crucial. The High Voltage Business Builders Podcast is here to help you navigate the Amazon landscape with confidence. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep296 Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com/membership: https://voltagedm.com/membership?utm_source=rss&utm_medium=show_notes&utm_campaign=ep296

Scott is with Matt Snyder, founder of Brands Excel, to discuss one of the most misunderstood transitions on Amazon: moving between Vendor Central (1P) and Seller Central (3P). After years of third-party sellers gaining share, Amazon's first-party retail business appears to be growing again. Matt explains how tariffs, inventory challenges, margin pressure, and operational complexity have made life harder for many mid-sized sellers, while larger brands continue capturing more market share. The result is a marketplace where the biggest players keep getting bigger. He details the transition from 1P to 3P, including the internal roadblocks that can prevent brands from gaining control of listings, content, and catalogs. Matt also shares how Amazon's New Seller Success team can sometimes help brands navigate these challenges. Scott and Matt also look at the reverse trend. These are brands moving from 3P back to 1P. In categories like grocery and consumables, Amazon may subsidize pricing and logistics in ways that make the vendor model attractive. There is no perfect model. As ecommerce evolves through AI, social commerce, and changing marketplace economics, brands that know when to shift strategies and navigate the messy middle will be best positioned for growth.   Episode Notes: 00:09 - Amazon retail (1P) begins gaining share again relative to 3P sellers 01:54 - Why larger brands are capturing more market share 03:12 - Pattern and the rise of large marketplace operators 04:58 - Common reasons brands consider moving from 1P to 3P 06:53 - Vendor agreements and the challenges of opening a Seller Central account 08:16 - Using Amazon leadership principles to gain internal support 10:32 - How Amazon's New Seller Success team can help transitions 12:02 - Why 1P to 3P transitions remain difficult for large brands 13:40 - Content ownership, listing control, and vendor contribution issues 14:54 - The emerging trend of 3P brands moving to 1P 16:12 - Categories where the vendor model can still outperform 3P 17:20 - Amazon Fresh, grocery expansion, and basket-building products 18:48 - Pricing subsidies and how Amazon protects customer loyalty 20:16 - The trade-offs between different Amazon business models 22:14 - Looking ahead: AI, social commerce, and future marketplace shifts 24:12 - AI agents and the next wave of ecommerce complexity 24:55 - Building a collaborative Amazon seller community Related Post: How to Use Amazon Ad Data to Find New Product Opportunities How to Reach Matt: LinkedIn: linkedin.com/in/matthew-snyder-amazon Website: https://www.brandsexcel.com/ Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Send us Fan MailAmazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales.Amazon changes are moving fast. Get a real account review before fees, AI search, and product page shifts start eating your sales: #AmazonSeller #AmazonFBA #AmazonNews #AmazonAI #sellercentral Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon Seller Updates May 2026 Recap00:38 - Amazon Fees and Seller Cost Pressure01:38 - Amazon Auto-Buy Button on Product Pages02:51 - Subscribe and Save Dashboard Data Changes04:03 - Alexa for Shopping Replaces Rufus-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon brand management services explained for sellers looking to grow sales and improve PPC performance. This covers how Amazon agencies manage Seller Central, relaunch products, and handle ads for growth. Learn how switching providers and using full account management can improve Amazon sales results.Still managing everything alone and seeing slow growth? Get a full account breakdown and see what's holding your sales back: https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #AmazonBrand #EcommerceGrowth #amazonsellerssociety Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Switching Amazon Service Providers00:34 - Referral From Another Amazon Seller01:24 - Help With Amazon Sales and Product Relaunch02:11 - How Amazon Brand Management Works03:06 - Brand Story and Conversion Rate Impact-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy. Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central. One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms. Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10's Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend. What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away. In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss: 00:00 - Introduction 00:55 - Why PPC Success Starts Before Launching Campaigns 03:11 - How Carrie Finds Realistic Keywords To Target 08:01 - Prime Day Keyword Research Using Historical Data 09:46 - Finding Out-Of-Stock Competitors For PPC Insights 11:55 - Using Search Query Performance For Mature Products 18:34 - Bradley's Amazon PPC Campaign Structure 21:44 - Keyword Harvesting From Auto And Broad Campaigns 26:42 - Negative Keyword Rules And Pausing Poor Targets 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits 38:39 - How To Increase Budgets For Prime Day And Big Events 40:06 - Bradley's Custom Bid Rule Strategy For Lowering ACoS 50:02 - When AI Advertising Makes Sense For Sellers 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets. Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly to it — giving him real-time, queryable access to years of business data across any metric. No developer required. Danny walks through his 8-step system that takes a seller from a TikTok scroll to a finished, conversion-tested design with brand consistency baked in. Both share hard-won lessons on where AI gets you (the 70–85% mark) and where the human still needs to step in — plus a candid look at what's changing at Seller Sessions Live on May 9th. Key Topics Amazon API data pipeline — SP API + Ads API → AWS database → Claude Code for real-time analysis 8-step AI design workflow — Inspiration capture, memory/photo brain, brand system, mood board, asset generation, build, and quality gate CLI vs MCP — Why CLIs are becoming the cleaner integration path for tools like Google Workspace Seller Sessions Live (May 9th) — New modular format, no sponsors, £5,000 fine system for service providers pitching Health check-in — Adam on fitness goals; Danny on resolving a high ferritin (iron overload) diagnosis Timestamps [00:00] Welcome and introductions [01:10] Adam: Getting Amazon SP API and Ads API access as an individual brand [05:00] Storing API data in AWS and connecting it to Claude Code [07:30] Building custom dashboards and software from your own data [09:00] How to approach it if you're not technical — think first, screenshot issues, let Claude walk you through [12:25] Danny: 8-step AI design workflow overview [13:30] Step 1 — Inspiration capture from TikTok, YouTube, social reels [14:20] Steps 2–3 — Memory/photo brain + design system (52 world-leading brands baked in) [15:30] Steps 4–5 — TLDraw mood board + asset generation (Nano Banana 2, Gemini, Remotion) [17:50] Steps 6–7 — Build stage (React, Tailwind, ShadCN, Netlify deploy) [18:30] Step 8 — Quality gate (216-feature scoring: UX heuristics, typography, psychology) [19:30] Google Stitch + Perplexity demo: full brand system from a product title + screenshot [23:12] Adam: the 70–85% rule and how to think about AI-assisted design cycles [27:35] Danny: Google Workspace CLI for email — running launches under 3,000 contacts [29:26] Health updates — Adam on fitness; Danny on ferritin/iron overload and phlebotomy sessions [35:45] Seller Sessions Live May 9th — format, venue (inside a church), evening networking [41:49] The £5,000 fine system for service providers pitching at the event [43:01] Wrap-up Key Takeaways You can get Amazon API access as an individual brand — no developer credentials needed. SP API goes back 720 days; Ads API covers 60 days. Approval takes 1–2 days. AWS as a data warehouse for Amazon data — pipe the API into AWS, connect Claude Code to it, and query anything: anomalies, stock-outs, week-on-week comparisons, year-over-year trends. The non-technical workflow is: think → verbalize → screenshot issues → let Claude solve — you don't need to understand the infrastructure, just be clear on what you want to achieve. AI gets you to 70–85% fast — bring in your designer or team at stage 4, not stage 0. Cycle times drop from 6 weeks to 1 week. CLIs beat MCPs for tool integrations where available — less token overhead, fewer config issues, more cohesive experience in Claude Code. Google Workspace CLI can replace Mailchimp/Klaviyo for small lists — Gmail allows up to 3,000 sends per day; viable for product brand launches under that threshold. Seller Sessions Live is now sponsor-free and profitable on ticket revenue alone — the event model is shifting away from conference-style sponsorship dependency. Notable Quotes "Getting the actual real-time API data access has been just another level completely." — Adam Heist "The original thought is: I need to get API access and I need to connect that to Claude. That's my thinking. And then you literally just verbalize that and use screenshots as you get stuck." — Adam Heist "AI gets you to the finish line faster across way more dimensions, so instead of doing 600 things in a year, you're doing 2,000." — Adam Heist "We live in a time whereby execution in a way is taken care of by AI. Where we're needed is on the vision — do we build this or don't we build it?" — Danny McMillan "Know with AI it's dumb unless you give it a brain." — Danny McMillan Resources Mentioned Amazon SP API — Business reports, inventory, listings, SQP data; up to 720 days historical Amazon Ads API — Ad performance data; 60-day lookback AWS (Amazon Web Services) — Cloud database for storing API data; connects to Claude Code via MCP or CLI Claude Code — AI coding assistant used to build the data pipeline and dashboards Google Stitch — Free UI design tool; used to generate brand systems from a product image + title Perplexity — Combined with Stitch to generate full design systems from Amazon listings Nano Banana 2 — Image generation tool controlled via Claude; used in Danny's asset generation step Gemini — Used with reference images for asset generation Remotion — Video generation component in Danny's design workflow TLDraw — Collaborative whiteboard/mood board tool; integrated with Claude for live-updating design boards React / Tailwind / ShadCN — Front-end stack used in the build step of Danny's workflow Netlify — Deployment target for the build step 21st Century Dev / ShadCN MCPs — Component library MCPs used in the build stage Google Workspace CLI — Cleaner alternative to Gmail MCP for read+write workflows in Claude Code Playwright / Fetch MCP — Browser automation tools; Danny built a 4-stage cascade scraper for Amazon About the Show The Broad Match Show is a monthly format on Seller Sessions, hosted by Danny McMillan and Adam Heist. It covers the cutting edge of AI tools, Amazon strategy, and brand building — first Tuesday of every month. Seller Sessions is one of the longest-running Amazon seller podcasts, hosted by Danny McMillan. Known for deep-dives into conversion, data, and the practical application of AI for e-commerce brands.

Amazon Marketing Cloud has always held the data that explains why your ads are actually working or not. Attribution across DSP and Sponsored Ads. New-to-brand rates. Frequency curves. Full path to purchase. The problem was always access. You needed SQL expertise and hours of query development to get any of it. That barrier is gone.In this episode, I cover what AMC via Amazon's MCP server actually unlocks for your advertising decisions now that it's in open beta. You can ask plain English questions inside Claude and get answers back directly from your AMC instance. Which campaigns drive first-touch engagement for new-to-brand customers. How many touchpoints happen before conversion. Which DSP campaigns are influencing purchases that Seller Central credits to something else entirely.I also walk through audience building without a data team. Cart abandoners who added in the last 14 days versus three months ago are completely different targeting propositions, and AMC lets you slice that properly through natural language instead of SQL. Plus the strategic questions most brands have never thought to ask: the overlap between your paid audiences and organic shoppers, the correlation between ad spend and BSR movement, and where you're double-serving the same customer across channels.I'm also direct about what this doesn't do. It removes the execution barrier. It doesn't replace the judgment that determines what to execute. The insight gap is still on you.The data has been sitting there for years. Now you can actually use it.#AmazonAds #AMC #AmazonMarketingCloud #AmazonDSP #AmazonPPC #AmazonAdvertising #AmazonMCP #AmazonFBA #AmazonSeller #PPCStrategy #DSPAdvertising #AmazonAttribution #EcommerceStrategy #AmazonData #DigitalAdvertising

Lee Assoulin is the Founder and CEO of Stonecutter, a boutique Amazon brand management agency that partners with premium brands to scale profitably on the world's largest marketplace. With over 12 years of Amazon expertise, Lee has guided venture-backed startups, heritage brands, and category leaders through the complexities of the platform, combining strategic depth with operational rigor. He's currently managing over $220M in annual revenue while building AI-powered infrastructure to redefine how agencies operate. His mission is to prove that premium brands can win on Amazon without compromising on quality or brand equity with an agency they can trust.Highlight Bullets> Here's a glimpse of what you would learn…. Integration of AI in e-commerce, particularly for Amazon sellers and brand management agencies.Challenges and considerations in adopting AI technologies for business operations.Importance of having solid standard operating procedures (SOPs) before automating processes with AI.The distinction between smaller sellers as early adopters of AI and larger sellers focusing on core business functions.The risks of "shiny object syndrome" and the need for a strategic framework when implementing AI tools.The necessity of human oversight in automated processes, especially in nuanced areas like PPC advertising.The role of data-driven frameworks in managing AI outputs and decision-making.Strategies for empowering teams to adopt AI tools effectively and fostering an "AI native" culture.The significance of maintaining brand authenticity and uniqueness in AI-generated content.Recommendations for newcomers on starting with foundational AI tools and focusing on high-impact tasks.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Lee Assoulin, founder and CEO of Stonecutter, a boutique Amazon brand management agency. Drawing on 12+ years of experience, Lee discusses how AI is reshaping Amazon brand management. Key topics include avoiding "shiny object syndrome," building solid SOPs before automating, keeping humans in the loop for critical decisions, and developing an "AI native" team culture. Lee also shares practical advice on recording team calls, refining documentation with AI, and empowering team members who genuinely embrace AI tools to drive sustainable business growth.Here are the 3 action items that Josh identified from this episode:Fix your SOPs before adding AI Document and refine your workflows first—AI should optimize proven systems, not automate messy processes. Use AI for execution, not strategy Automate repetitive tasks (PPC tweaks, reporting, emails), but keep humans in charge of high-impact decisions like pricing, positioning, and scaling. Adopt AI with a clear ROI filter Don't chase tools—only implement AI if it solves a real bottleneck and delivers measurable time or profit gains.Timestamps:00:00:23 Introduction to AI in E-commerceThe host introduces the topic of AI for top Amazon sellers and teases the actionable advice from the guest.00:01:01 Guest Introduction: Lee AssoulinHost Josh Hadley introduces Lee Assoulin, founder of Stonecutter, highlighting his extensive experience managing major Amazon brands.00:02:46 The Current State of AI in E-commerceLee discusses how AI is being adopted differently by large, established sellers versus smaller, scrappier ones in the mature Amazon marketplace.00:04:31 AI and "Shiny Object Syndrome"The discussion turns to the risk of entrepreneurs getting distracted by new AI tools instead of focusing on core business needs.00:05:57 The "Aladdin's Cave" Analogy for AILee uses an analogy to explain the danger of chasing countless small AI tools without a solid, overarching framework.00:08:33 SOPs: The Foundation for AIThe importance of having proven, repeatable processes (SOPs) in place before attempting to automate them with AI is discussed.00:10:00 The Right Approach to AI AutomationLee explains that the best automation strategy depends on scale; larger brands require a more cautious, human-in-the-loop approach.00:12:15 Can One Person Build a $100M Brand?A discussion on the future of business structures, predicting small, highly-skilled teams enabled by AI will become the norm.00:14:55 The Risk of AI HomogenizationIf everyone uses the same AI strategies, there is no competitive edge. The human element provides the necessary differentiation.00:16:27 Practical AI Use Cases for BeginnersLee suggests starting by using AI to analyze content and rewrite copy based on frameworks like Amazon's COSMO paper.00:19:24 The Dangers of Lazy AI ImplementationWarning against the pitfalls of lazy AI use, such as generic auto-generated emails that can damage brand perception.00:22:23 Automating Your Executive AssistantLee shares a practical example of creating a virtual EA to manage his calendar, pre-meeting briefs, and task reminders.00:24:10 Building a Company "Brain"A complex use case is detailed: creating a central database that ingests all company communications for deep contextual analysis.00:27:11 The Power of Personal Context for AIThe idea of feeding personal journals and thoughts into an AI to give it deeper context for decision-making.00:29:47 How Top Brands Automate OperationsLee shares a real-world example of automating Buy Box monitoring, where an AI agent detects losses and notifies the team.00:32:14 Staying Compliant with Amazon's AI RulesHow to automate safely by using third-party APIs and keeping a human in the loop for actions inside Seller Central.00:33:55 The Cost-Benefit Analysis of AI vs. HumansA discussion on whether AI is always cheaper, concluding that building custom AI solutions can be a waste of time.00:36:01 The Trap of "Sexy Dashboards"Building custom dashboards is often a distraction; focus on the underlying data and analysis, which is what AI actually needs.00:39:09 How to Onboard Your Team to AILee shares his strategy of offering to pay for AI tools and courses for any team member who shows interest.00:41:55 Three Actionable TakeawaysThe host summarizes the episode's key takeaways: document skills, record everything, and enable your team to adopt AI.00:45:26 Most Influential BookLee recommends "The Untethered Soul" by Michael Singer for its profound impact on his mindset and way of thinking.00:45:59 Favorite AI ToolLee names Claude as his primary tool but highlights WhisperFlow for voice dictation as a game-changer for productivity.00:47:01 Admired Person in E-commerceLee recommends following Sean Gill of Triquetra for his methodical, framework-first approach to building a successful brand.00:48:32 How to Connect with LeeLee provides his email address and social media handles for listeners who want to connect with him after the show.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Claude": "00:08:38""

You woke up to a 28% drop in conversions. Nothing changed on your listing. Except Amazon put three words on it: "Frequently Returned Item."That badge tanks conversions 25-50%. You can't appeal it. You can't call support. It's automatic. In this episode, I walk through the 7-step plan we use to remove it, week by week.I start with root cause analysis using the FBA Returns Report in Seller Central, breaking down return reasons by what's actually fixable versus what's not. Then I cover listing fixes that cut returns 10-15% by aligning titles, bullets, and images with what the customer actually receives. Packaging improvements that eliminate 30-40% of damage-related returns. A $0.75/unit quality control check at the factory that can save thousands in refunds. Proactive customer support that catches problems before they become returns. Daily Voice of Customer monitoring to track your return rate against your category threshold. And the patience piece, because this badge takes 60-120 days to disappear and there's no shortcut.The same system that removes the badge also prevents it. If you're an Amazon seller who has this badge on a listing right now, or you want to make sure you never get it, this episode gives you the full playbook.#AmazonFBA #FrequentlyReturned #AmazonBadge #AmazonSeller #AmazonReturns #EcommerceTips #AmazonAdvertising #AmazonPPC #AmazonListings #FBASeller #AmazonStrategy #ProductReturns #AmazonFBATips #EcommerceStrategy #AmazonOptimization

DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.   Joining us as always is Armin Alispahic, our go-to expert for operations and organic industry trends. We've also got Pat Petriello back in the mix. He'll be weighing in on all things media.   One month. A lot happened. Let's get into it.    Quote: "With the ability to hit 88 to 90% of authenticated connected TV households, Amazon ads is truly full funnel. We can engage with net new customers watching a Netflix show all the way to engagement loyalty as subscribe & savers."   Pat Petriello KEY TAKEAWAYS In this episode, Julie, Jordan, Pat, and Armin discuss: The AI Corner:  OpenAI is scaling back agentic checkout after finding users prefer researching products in chat rather than completing purchases there. The $50B Amazon–OpenAI partnership is primarily about infrastructure (AWS/compute), signaling long-term monetization rather than immediate retail integration. Criteo joining ChatGPT ads shows ads will appear inside product recommendation conversations, reaching users at high intent moments. Walmart embedding "Sparky" into ChatGPT reflects a strategy to control product discovery directly within AI experiences.   New Dynamic Canvas Experience: Amazon's Dynamic Canvas transforms Seller Central into an AI-native workspace that not only visualizes data but actively analyzes it and suggests actions through an agent-like interface. Amazon Ranked as The Leader of Omnichannel Ads Platforms: Amazon being ranked #1 reinforces that its ads platform now spans the full funnel, using rich first-party data to drive both awareness and conversion. Netflix Taps Amazon's Shopping Data: Brands can now combine Netflix ad inventory with Amazon's audience data, enabling targeting based on real shopping behavior and excluding past purchasers for incrementality. Amazon DSP Upgrades: New DSP reporting features like time-to-conversion and audience insights bring AMC-level data into the native console, improving optimization and budget allocation decisions. Prime Day Key Dates: With earlier submission deadlines, new fee structures, and stricter pricing eligibility windows, brands must lock in pricing and inventory planning well ahead of the event.  

Send us Fan MailAmazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices.Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu#AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips Want free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:33 Amazon changes list price to typical price01:08 New Amazon pricing rules for list price and typical price01:53 How 90 day pricing affects strikethrough discounts03:04 How Amazon calculates reference pricing04:02 Where to update list price in Seller Central05:02 How sale price creates strikethrough pricing06:07 Why long promotions can remove the strikethrough--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year's Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon is reportedly moving its annual Prime Day sale this year https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year Did Amazon Make Prime Day Deals More Expensive? Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon's added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements. New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members. Walmart says ChatGPT checkout converted 3x worse than its own website https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/ Strategy of the Week: Helium 10's Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months. Reminder: Amazon's commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling. Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon is about to make things a lot harder for the post office https://qz.com/amazon-cuts-usps-package-volumes Webinar: 10 Strategies That Could Get you $10K Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit. Register now at http://h10.me/10tips to save your spot. That's it for this week's Weekly Buzz. Thanks for tuning in, and we'll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce. (Timestamps) -  In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:42 - Amazon announces Prime Day 2026 Dates! 04:24 - Did Amazon Make Prime Day Deals More Expensive? 12:42 - Migrate your Amazon UK Listings to TikTok Shop UK 14:20 - Amazon Big Spring Deals Live 17:17 - ChatGPT Checkout on Walmart Was a Failure 19:57 - Analyze 1 Year of SQP Data In Seconds 23:58 - Reminder: Comingling Ends Next Week! 24:49 - Amazon vs. Post Office 26:13 - 10 Strategies That Could Get you $10K

Amazon raised FBA fees on January 15th, 2026. If you haven't adjusted your PPC strategy since then, your campaigns that look profitable on the surface are probably bleeding margin right now.In this episode, I break down exactly how the $0.08 fee increase combined with rising CPCs has changed your break-even ACoS. That 28-30% target you've been running? It's not profitable anymore, and I show you the hidden math behind why.I walk through how to recalculate your new break-even ACoS after the fee increase, the CPC inflation problem most sellers aren't tracking, and three surgical bid adjustments that cut waste without tanking your sales volume. I also cover why lowering bids on mid-performers first protects margin better than cutting budgets, and why Seller Central data alone isn't giving you the full picture.This isn't generic PPC advice. This is a defensive strategy built for the reality of increasing Amazon fees in 2026. If you're running the same ACoS targets you used in 2025, your margins are shrinking and you won't see it until your monthly P&L drops.#AmazonPPC #AmazonFBA #FBAFees #AmazonAds #ACoS #PPCStrategy #AmazonSeller #AmazonAdvertising #PPCOptimization #AmazonFees2026 #EcommerceProfitability #AmazonFBATips #PPCManagement #AmazonBids #EcommerceStrategy

Amazon introduced two major platform changes that could impact nearly every seller.In this episode of the High Voltage Business Builders: Week in Review, Neil breaks down the latest Amazon Business Solutions Agreement update and the new AI agent policy that took effect on March 4. Amazon now classifies automated software, AI systems, repricers, PPC tools, and even virtual assistants accessing Seller Central as agents. These tools must comply with Amazon's new requirements or risk losing access to seller accounts.The episode also covers Amazon's decision to end inventory commingling on March 31, a change that gives brand owners greater control over inventory while forcing resellers to adopt stricter FNSKU labeling requirements.Neil explains what these policy changes actually mean and how they will affect the automation tools, inventory workflows, and compliance systems sellers rely on to run their Amazon businesses.

Send a textSpring Sale Deals Setup for Amazon sellers step by step using Seller Central deals and event promotions. Learn how to create deals, choose products, schedule Amazon sales events, set discounts, and manage deal fees. This guide explains Amazon sales event setup, deal scheduling, discount pricing, and committing inventory for seasonal promotions.If your Amazon deals, discounts, or event strategy are leaving money on the table, get a real Amazon growth plan built for your listings before the next sales event passes you by:  https://bit.ly/4jMZtxu#AmazonDeals #AmazonSpringSale #AmazonSellerTips #AmazonFBA #EcommerceStrategy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOdGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:01 - Setting Up Deals for a Canada Client00:08 - Creating a New Amazon Deal in Seller Central00:26 - Selecting Products for the Deal00:35 - Best Deals vs Event Deals Explained00:43 - Choosing Dates for the 7 Day Spring Sale Event00:49 - Understanding Daily Fee and Variable Deal Fees01:01 - Reviewing Deal Details Before Submission01:10 - Amazon Minimum Discount Requirement01:18 - Removing Products from the Deal01:27 - Setting Deal Price and Committed Units01:36 - Submitting the Amazon Deal________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Amazon may be testing a major review change, with some shoppers seeing only 10 reviews unless they apply for more. Amazon clarifies its multiple account policy. Plus, it's Episode 500 of the AM/PM Podcast! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. In this episode, we're switching things up with a fresh new look, and it's the perfect time because this is Episode 500 of the AM/PM Podcast! Join us for a quick trip down memory lane as we celebrate nearly 10 years of the AM/PM Podcast and keep Manny Coats' classic “How cool is that? Pretty cool, I think.” spirit alive. Amazon reviews might be acting weird again, and it could be more than just the usual “dog page” error some shoppers have seen for months. In this week's first story, Bradley shares a new test showing up on certain customer accounts where you can only view 10 reviews and then have to “apply” to see more, with Amazon promising an email response within five business days. If this expands, it could push more shoppers toward Rufus-style review summaries rather than reading reviews directly, and it could significantly impact how sellers and tools analyze review data. Especially after Amazon's crackdown that removed Helium 10's Review Insights. The good news: the Helium 10 team is working on a new, fully “Amazon-compliant” version that still provides high-quality review insights, and Bradley asks viewers to share in the comments if they're seeing the same review limits and whether they think it could roll out more widely. Amazon Seller Central: Account health tips for multiple selling accounts https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVFVQ1RDRThCSlJXUUhK Helium 10 New Feature Alert! Check out the new upgraded Cerebro with new Sponsored Rank filters, so you can instantly spot keywords where multiple competitors are bidding top of search. It's a fast way to see which terms rivals are fighting for most, and what should be on your ad radar next. Amazon Seller Central: Upload Images now provides faster uploads and more flexibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTE5HMzJYWTlMRExVUUha Seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-introduced-enhanced-targeting-capabilities/ Next week brings a free AI monthly workshop with expert Andrew Bell showcasing Helium 10's revamped Listing Builder, now an all-in-one “8-in-1” workflow that combines keyword research with AI optimization, including Rufus question targeting. Register here: http://h10.me/aim3226 If you're in New York City, you can also catch Bradley in person at the ASGTG conference in Brooklyn on Thursday, March 5. It's the 12th ASGTG event and his first time attending in eight years, so it's a rare chance to meet up, network with sellers, and hear from a lineup of strong speakers. And yes, it's famous for the food, apparently “Michelin-starred for an Amazon conference” levels, so come for the content and connections, and stay for the bites. Register here: http://h10.me/asgtg Thanks for tuning in! Check back next week for more buzzing updates and strategies to help you stay ahead in e-commerce. In episode 500 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:44 - Episode 500 of the AM/PM Podcast! 03:07 - Is Amazon Hiding Reviews From All Amazon Customers? 07:35 - Amazon Multiple Account Policy Clarification 10:45 - How To See What Keywords Competitors Are Advertising Top Of Search 13:06 - Amazon Seller Central Image Upload Update 14:27 - Faster Way to Search Amazon Brand Analytics 18:19 - Amazon Ads Display and Video AI Targeting 20:10 - Upcoming Webinar and New York Event Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!  

If you've ever wondered why selling on Amazon feels harder than it should, you're not alone.In this episode, I unpack why selling on Amazon can feel so complicated, even when you're capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity.But it is not just a systems issue.It is the mental load of not knowing whether something is normal.The second guessing when a change works on one SKU but not another.The time lost searching Google or watching tutorials that may not apply to your situation.Selling on Amazon becomes heavier when you are trying to figure it all out alone.In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges.I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy.Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It's designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own.Because while we can't change how Amazon is built, we can change how supported you feel while building your business on it. Episode Chapters:00:00 Welcome, and why selling on Amazon feels harder than it should01:20 Seller Central, outdated systems and lack of clear training02:45 The isolation of selling on Amazon alone04:10 Inconsistencies, suppressed listings and second guessing yourself05:50 Where most sellers look for help, Google, YouTube and Seller Support07:10 Why quick answers and ongoing support make such a difference08:30 The power of community and learning from other Amazon sellers09:50 Introducing Amazon Sellers Support and Connect10:40 Amazon Made Easy, what's changing and why12:00 Who the membership is for, and who it is not for13:20 Final thoughts, selling on Amazon does not have to feel this hardLET'S CONNECTEpisode 338: Why selling on Amazon feels overwhelming (even when you're doing things ‘right'): https://vickiweinberg.com/membership/Join Amazon Made Easy: https://vickiweinberg.com/membership/ Follow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Send a textWe discuss optimizing your Amazon ad spend by structuring campaigns to account for attribution delays, especially between sponsored display and sponsored products. Understanding how Amazon attribution works is crucial for effective Amazon PPC. This approach helps in refining your strategies and improving overall campaign performance on Amazon.Amazon advertising performance often looks wrong due to attribution delays across sponsored products and sponsored display campaigns. This video explains how buyer behavior, reporting delays, and funnel position affect campaign results and optimization timing. Learn when to optimize existing campaigns, when to test new structures, and why turning off working keywords can hurt results.Get direct answers on fixing attribution delays and campaign structure before bad data costs real revenue: https://bit.ly/4jMZtxu#AmazonAds #SponsoredProducts #SponsoredDisplay #AmazonPPC #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:22 – Sponsored Products vs Sponsored Display behavior01:05 – Why attribution delays happen on Amazon01:55 – How reporting delays affect optimization timing02:16 – Vendor Central vs Seller Central bid changes02:52 – Why suggested bids should not be trusted03:00 – Optimize existing campaigns vs restructuring03:38 – Testing keywords without killing performance________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send a text Amazon sales do not only come from Amazon ads.Some brands send traffic from social platforms and track every sale back to Amazon listings.This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: Support the show

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you'll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..Chapters:00:00 Why Amazon can feel so challenging02:05 Built for large sellers, not independent brands04:10 Designed for scale rather than ease06:25 Why the platform feels layered and confusing08:50 The truth about seller support10:45 Limit your tasks to avoid overwhelm12:20 Focus on the fundamentals that drive sales13:55 Create notes and shortcuts to save time15:20 Use external help and AI when needed16:35 When to ask for support17:30 Final reassurance, you are doing better than you thinkIf you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.LET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI'm running a free call on 26 Feb for anyone selling on Amazon (or planning to) who'd like some practical support and a chance to talk things through together. It'll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what's working and what's not right now. It's fine to come along and chat, or to just sit back and listen. I'd love to see you there if you're able to join. Amazon Sellers Support & ConnectFREE call for Amazon SellersI'm running a free call on 26 Feb for anyone selling on Amazon (or planning to) who'd like some practical support and a chance to talk things through together. It'll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what's working and what's not right now. It's fine to come along and chat, or to just sit back and listen. I'd love to see you there if you're able to join. Amazon Sellers Support & Connect

Amazon's 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central's Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week's strategy shows how to uncover competitors' proven sales-driving keywords using Amazon-confirmed data in Helium 10's Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10's TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There's also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10's Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We'll demo it live using real Project X images and show the before-and-after results. Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you're there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera. Event info at http://h10.me/dubai In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses: 00:00 - Introduction 00:43 - 2026 Amazon Big Spring Sale 02:04 - Amazon Sponsored Brand Update 03:22 - Competitor Keyword Sales 05:17 - TikTok Shop Exodus? 08:01 - TikTok Ads 09:44 - KW Tracker Boost 10:55 - Amazon Brand Store Insights 11:45 - Upcoming Events

Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara's journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn't exist at the time. Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn't the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger. This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one's gold. In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss: 00:00 - Introduction 00:41 - We're In The UK: Welcome To Cara's Place 04:31 - The Real Reason She Started: A Product Didn't Exist 05:55 - What SnoozeShade Is & Why It Took Off 07:13 - #1 In Category For Nearly 16 Years 10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity” 12:14 - Her Best Year: Nearly £3M (Now Around £2M) 15:48 - Lean Team Setup: Freelancers + VA In The Philippines 18:00 - Competitor Tracking + Why Competition Calmed Down 21:09 - Royal Family Customers 23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking 25:16 - International Keyword Differences (UK vs US vs AU) 29:25 - Influencers: Relationship-First 34:04 - Helium 10: Time Savings and Smarter Keyword Testing

Subscribe to DTC Newsletter - https://dtcnews.link/signupMatthew Gohl took over the family business, Santevia, and turned it into a DTC powerhouse. In this episode, he breaks down how they scaled Amazon 2X, rebuilt their Meta ads strategy from the ground up, and landed a killer deal on Dragon's Den.For DTC operators scaling beyond $5M and navigating Meta + Amazon growth channels:Why switching from Vendor Central to Seller Central was worth the 16-month headacheHow a $25 hero product failed on Meta, and why their $320 glass system now crushesThe role of creative strategy in hitting $100K+ weekly spend without tanking ROASHow they prepped their brand for Dragon's Den—and doubled baseline sales afterThe case for launching refillable, eco-focused SKUs in 2026Who this is for: DTC operators, marketers, and founders looking to scale with lean teams and high-margin SKUs.What to steal:Creative briefing process that reduces wasted ad spendWhy Meta sees "different creators" as "same ad" (and how to fix it)How to make a high-ticket product actually work in cold acquisitionTimestamps:00:00 Why creative diversity (not campaign complexity) is the real Meta unlock03:05 Buying the family business and shifting from retail-first to DTC06:48 Revenue dips, imposter syndrome, and trusting the long-term strategy09:15 From 1 video every 2 weeks to 60 creatives by Friday (creative velocity shift)13:02 Why hero products with higher AOV unlock profitable Meta spend16:19 Meta's Andromeda explained: aggregation + creative volume wins30:34 Dragon's Den moment: “I own that one” and why endorsements change everythingHashtags:#DTC #Ecommerce #MetaAds #CreativeStrategy #BrandBuilding #PerformanceMarketing #DirectToConsumer #PaidSocial #AdCreative #MarketingPodcast #EcommerceGrowth #ScalingBrands #FounderStory #Dragon'sDen #BFCM #RetailStrategySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter

Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon's biggest seller fee cuts ever!

Send us a textThis video ranks the top 10 most commented clips from past tutorials for Amazon sellers. From keyword mistakes to account verification issues, these tips triggered the most feedback. Learn what got sellers engaged and which topics sparked the strongest reactions.Tired of second-guessing your Amazon setup? Book a strategy call and fix what's costing you sales: https://bit.ly/4jMZtxu Crush your end-of-year goals with the Q4 playbook top sellers use to prep for peak season: https://bit.ly/46Wqkm3Prep your ecommerce brand for holiday sales with the 2025 Ecommerce Playbook sellers trust: https://bit.ly/4hbygovWant to watch each videos? Here's the list:Top 10: Amazon Listing Optimization [Master Class] Why the Top Sellers Need to Optimize More: https://www.youtube.com/watch?v=b4okSNx5yLsTop 9: SOLVED: How to Fix Secondary Images / Photos NOT Displaying on Amazon FBA (Load UPC): https://www.youtube.com/watch?v=QuhFVVwXvYoTop 8: How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpcTop 7: How to Clear Pesticides Gating Amazon Seller Central (Answer Key): https://www.youtube.com/watch?v=hRbsQvqV3t0Top 6: Seller Identity Verification SIV process for registering Amazon Seller account to sell in USA: https://www.youtube.com/watch?v=XHUQ33FZdCcTop 5: How to Set Deposit Method in Seller Central (Bank Account Setup): https://www.youtube.com/watch?v=FIwNlnLH6NQTop 4: Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 3: SOLVED: Connecting Brand Registry to Seller Central Account: https://www.youtube.com/watch?v=IxPh0id95RgTop 2: I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 1: Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Why Showing Faces on Listings Drives Sales  00:16 - Product ID Type Field Cannot Be Changed  00:27 - Plug and Play Storefront Setup  00:53 - HubSpot-Style Template Use on Amazon  01:01 - How to Pass the Pesticides Gating Test  01:20 - Common Mistakes When Uploading Documents  01:30 - Fixing Deposit Method in Seller Central  01:51 - What Happens During Amazon's Live Video Call  02:17 - Brand Registry Not Connecting to Seller Central  02:43 - Turning the Body Off and On Again: Account Recovery  03:03 - What to Do With Performing Keywords in Auto Campaigns-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming." They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.

Hey, if you're managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What's really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.

Everyone says Amazon is the Wild Wild West. Back in 2012 it sure was. We've come a long way from then, however. In 2025 most categories are growing YOY, there are more competitors, Amazon is releasing incredible amounts of data, and everyone wants in on the fun. Things sure are heating up. Will Haire, Co-Founder of BellaVix, a marketplace agency, and one of Michael's peers, joins us on this episode of The Longer Game to talk shop and take cheap shots at each other.Want to know how much to spend on ads? Well, it depends. Think SEO is dead? Think again. Everything you thought you knew is the same and yet oh so different. If this doesn't make sense, just give it a listen! Put on your thinking cap and get ready to follow these fellas down the portal of the world of Amazon.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's name is Will Haire. Will Haire is the Founder and CEO of BellaVix, an agency helping brands grow on Amazon and Walmart. He has over a decade of experience in eCommerce, specializing in Amazon Advertising, Seller Central, and DSP. Based in North Carolina, Will is also the host of the Selling on Giants podcast, where he shares insights for marketplace operators.You can find them at...Website: https://www.bellavix.com/Find them on LinkedIn: https://www.linkedin.com/in/willhaire/Find them on Instagram: https://www.instagram.com/bellavixmarketplaceagency/Find them on Facebook: https://www.facebook.com/BellaVixMarketingMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Go With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude Code Episode Overview In this episode, Danny McMillan explores the power of automation through agentic browsers and Claude code, discussing how to enhance productivity and streamline workflows. Ritu Java emphasizes the importance of automating repetitive tasks to free up time for strategic thinking. This episode explores automation, workflow implementation with practical insights for immediate implementation. Key Takeaways Automation should be prioritized for any tasks that are repeated, allowing businesses to focus on strategic work rather than repetitive tasks. Using agentic browsers can greatly enhance productivity by managing multiple tasks simultaneously and reducing the manual workload. Chapter Markers Time Chapter Description 00:00 Introduction Danny introduces the episode, welcoming Ritu Java back for another insightful discussion. 05:49 Agentic Browsers and Automation Ritu discusses Google Chrome's new agentic features, including the Gemini integration and how they help automate tedious tasks. 14:57 Real Use Cases Danny and Ritu share personal experiences using agentic browsers like Comet and GenSpark for automating tasks in Seller Central. 38:00 Documenting Workflows Danny presents his session log detailing the extraordinary productivity achieved through automation, emphasizing the importance of documentation. 52:50 Final Thoughts Ritu and Danny conclude their discussion with key insights on overcoming fears around automation and maximizing the benefits of AI in business. Notable Quotes "Get the AI to work for you, not you work for the AI." Resources Mentioned

The Blueprint: Unlocking MCPs: Simplifying E-commerce Automation Episode Overview Last week we published a comprehensive article on MCPs for Amazon Sellers. This presents a golden opportunity for Amazon sellers to scale their operations without adding overhead costs, while gaining an edge over competitors.   In today's session, Danny and Oana will explore the practical applications of MCPs across all areas of your business.   Imagine no longer wasting time in comment sections trying to obtain broken N8N Json files that ultimately prove unsuitable for your business.   Imagine logging into Seller Central without the tedious task of downloading countless reports.   Imagine freeing your VAs from hours spent processing data just to make it actionable.   Imagine eliminating the frustrations caused by hallucinations from Genspark, Comet and other agentic browsers.   You don't need to imagine—now it is a reality you control. In this episode of The Blueprint, Danny McMillan and Oana Padurariu dive deep into the concept of Model Context Protocols (MCPs) and how they can streamline processes for Amazon sellers. They discuss practical implementations of MCPs, how to reduce data management headaches, and the potential for increased productivity in e-commerce operations. This episode explores mcps and their role in automation, practical applications of automation in e-commerce with practical insights for immediate implementation.   Key Takeaways MCPs significantly reduce the complexity and time needed for E-commerce automation tasks. Utilizing MCPs can transform how sellers approach data management and reporting, ultimately enhancing productivity. Chapter Markers Time Chapter Description 00:01 Introduction Danny introduces the episode and the main topic of MCPs, a key strategy for sellers. 02:11 Understanding MCPs Discussion on what MCPs are, including a simple definition and their significance in automation. 11:54 Practical Uses of MCPs Danny shares an example of using MCPs to identify and manage hidden fees in ticket sales, highlighting the practical benefits. 27:09 E-mail Automation Insights on how MCPs can be used to automate email responses, including the use of classifier inputs in the email context. 30:16 The Future of MCPs Discussion on the expected rise of MCP adoption and how sellers can benefit from utilizing these tools. Notable Quotes "If I can do it, you can do it—because I'm not a programmer." Resources Mentioned

Send us a textAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know  00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings  01:22 - Why Prime Day Isn't Worth a 50% Bid Boost  02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?  04:01 - When Should You Test TV Ads as a Brand?  05:02 - Budget Allocation Guide by Brand Size  06:12 - Amazon Ad Spec Requirements for Video Campaigns  07:30 - Common Mistake in Video Ads That Hurts Results  08:32 - CPM Bidding Risks Explained  10:04 - Lack of Ad Placement Control in Seller Central  10:33 - New B2B Targeting Feature: Worth Testing?  12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

On this week's episode of the Weekly Buzz. There's a new worldwide de minimis rule, e-commerce sellers might be scrutinized more closely by the IRS, and Amazon might start delivering ads through conversations with Alexa. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Shein's and Temu's prices will get hit even harder by the new de minimis rule https://edition.cnn.com/2025/08/03/business/trump-suspends-duty-free-shipments-temu-shein Expand your reach with the new global selling experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWkM3N0dIMlVOWDJUTFhH New Feature Alert: Helium 10 Ads Now Supports Store Spotlight and Video Campaign Creation! Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever. IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/ Amazon CEO wants to put ads in your Alexa+ conversations https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/ Amazon's latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon.com announces second quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Worldwide De Mimimus Rule 03:05 - Star Rating Update 04:59 - New Amazon Global Experience 06:46 - Sponsored Brand Video Ads 08:59 - IRS Targeting Ecom Sellers 11:09 - Alexa Ads 12:39 - Fake Reviews CrackDown 14:33 - Strategy of the Week: Inventory Heat Maps 16:35 - Amazon Earnings

In this episode, we will discuss e-commerce growth, branding, AI, and customer loyalty strategies. We will also share tips from our guests' 15+ year journey selling on Amazon and building a sustainable business.   Join us on this captivating journey with Cara Sayer, a seasoned entrepreneur thriving in the online marketplace since 2009. Listen in as Cara shares her inspiring evolution from an Amazon seller to a brand owner, emphasizing the importance of brand identity in standing out amidst the crowded e-commerce space. Cara's story began with a simple yet innovative idea, a blackout blind and shade for strollers inspired by her desire to help her daughter sleep better on the go. Her narrative is a testament to a problem-solving mindset and determination to bring innovative products to market, even during the early days of social media.   As we continue the conversation, Cara provides insights into the challenges and successes she faced transitioning from a traditional retail model to a direct-to-consumer approach on Amazon. We discuss the necessity of taking control by eliminating resellers, navigating Amazon's category system, and adapting to market demands. Cara shares the strategic moves she made, such as transitioning from Vendor Central to Seller Central to manage better pricing and inventory, and the importance of maintaining a flexible team of freelancers to accommodate the seasonal nature of the business. Her story highlights the balance between scalability and maintaining operational efficiency, offering valuable lessons for aspiring entrepreneurs.   Throughout our discussion, we explore the evolving e-commerce landscape and the importance of branding over mere product selling. Cara's passion-driven approach is evident as she shares how she balances business growth with quality of life, emphasizing customer interaction and flexible work hours. We touch on the transformative potential of AI in retail and the shifting consumer habits across different generations and platforms. The conversation concludes with a focus on maintaining a presence outside of Amazon, the potential impact of competitors like TikTok entering the e-commerce space, and the necessity of understanding marketing fundamentals. This episode is a treasure trove of insights for anyone looking to succeed in the dynamic world of e-commerce.   In episode 459 of the AM/PM Podcast, Kevin and Cara discuss: 00:00 - Building a Brand in E-Commerce 04:46 - Entrepreneur Finds Manufacturer Through Contacts 11:26 - Navigating E-Commerce Challenges and Success 11:44 - Direct Sales Success Through Social Media 16:08 - Entrepreneurial Mindset in E-Commerce 21:16 - Advantages of Custom Stroller Accessories 24:11 - Building an Emotional Brand Connection 30:58 - Expanding Product Line Plans 33:31 - Product Copying and IP Protection 36:14 - Staying Engaged in Sustainable Business 37:47 - Corporate Discontent and Entrepreneurial Freedom 42:50 - Challenges of Trading in the EU 46:09 - Adapting to Changing E-Commerce Landscape 49:45 - Evolving Trends in E-Commerce 53:44 - The Importance of Marketing in Business 56:49 - Engaging Audience Interaction and Feedback

Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon brands. Steven is also the owner of My Refund Guy and several Amazon brands, while his YouTube tutorials, viewed by millions, provide expert insights on navigating Amazon challenges.Highlight Bullets> Here's a glimpse of what you would learn…. Evolving landscape of SEO (Search Engine Optimization) and AI (Artificial Intelligence) on Amazon.Impact of Amazon's AI initiatives, particularly the introduction of "Rufus."Stability of foundational SEO practices despite new AI developments.Changes in Amazon's title requirements and their implications for SEO.Strategies for launching new products, including the use of long-tail keywords.Importance of high-quality visuals and main product images in driving sales.Regular audits of Seller Central settings for optimization.Key SEO factors influencing performance, such as click-through rates and organic sales.Collaboration and information sharing among Amazon sellers.Continuous innovation and product launches as essential for maintaining competitiveness.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Steven Pope, founder of My Amazon Guy, an agency managing over $12 billion in annual sales across 400+ brands on Amazon. The discussion focuses on the evolving landscape of SEO and AI within Amazon. Steven highlights Amazon's AI initiatives, particularly "Rufus," and their impact on SEO strategies. He emphasizes the enduring importance of foundational SEO practices, optimizing product listings, and the critical role of high-quality visuals. Steven also shares actionable insights on dynamic pricing, launching new products, and leveraging data analytics for continuous improvement.Here are the 3 action items that Josh identified from this episode:Measure and Review Data: Regularly analyze SKU performance to identify trends and make informed decisions.Focus on Visual Content: Prioritize high-quality images and engaging product presentations to attract buyers.Implement Dynamic Pricing: Be flexible with pricing strategies to optimize sales and maintain competitiveness.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonMy Amazon GuyMy Refund GuyAmazon Seller CentralAmazon Brand AnalyticsSearch Query Performance ReportPickFuAmazon A/B TestingPerplexity AIHelium 10Amazon Selling Tips by Steven PopeTranscending the Levels of Consciousness: The Stairway to Enlightenment by David R. HawkinsPower vs. Force by David R. HawkinsDan KennedyJohn AspinallSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth and Aaron Cordova's. Today we've got a special returning guest. He is Steven Pope from my Amazon guy, and today we are going to be talking all about SEO and AI, and how the world of Amazon and SEO is changing. Or rather, is it not changing on Amazon, and are the tactics of how we need to write our titles and our b...

When it comes to growing your Amazon FBA business, a virtual assistant (VA) can do so much more than just help you source inventory. In this episode, we're pulling back the curtain on how VAs can truly transform your business operations, free up your time, and even help you make more money — not just save time. From taking care of the important (but boring) back-end Seller Central tasks that you don't have time to do (or just don't want to do) to managing healthy and profitable wholesale accounts, listen today to discover actionable ways a VA can take your Amazon business to the next level! Show Notes for this episode - http://www.fulltimefba.com/299 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/

Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart, Target announce competing Prime Day sales https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/ Amazon temporarily waives seller fee tied to Walmart orders https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/ Amazon Seller Central: Update product listings with new Fix Recommendations tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja Amazon Seller Central: Ensure compliance documentation comes from compliant labs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41 Amazon Seller Central: Add or change price discounts in bulk with new template https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT Amazon Seller Central: Quality guidelines for promotions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM Walmart testing ‘dark stores' to fill online orders, according to report https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Big Box vs Amazon 02:22 - Training Tip: Index Checker 05:53 - Waived MCF Fees 07:22 - New AI Listing Tool 08:16 - New Compliance Req 09:22 - Helium 10 New Feature Alerts 16:25 - New Buk Template 17:19 - Promotions Guidelines 19:16 - Walmart Dark Stores

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today's Weekly Buzz.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who've already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10's Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon's ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don't miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates 03:11 - Temu Shipping From China Again? 06:19 - TikTok Shop Up 120% 09:58 - Influencer Finder 16:26 - New TikTok Badges 17:59 - Training Tip of the Week 21:59 - Vine For Resellers 22:57 - Roku X Amazon 25:17 - TikTok Japan 25:37 - Amazon Black Friday Week? 27:14 - Webinars/Workshops

Amazon just rolled out a new ASIN Performance Alert feature—and we're already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.   In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications.   Then I take you behind the scenes into real strategy conversations from this past week at Weavos—sharing what we're working on internally with our team and directly with brand owners.  

Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery. Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation. Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission. Learn More About Amazon's Ships in Product Packaging Program: Amazon Packaging: https://www.amazon-packaging.com/sellers Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss: 00:00 - Amazon's SIPP Program 01:53 - Amazon Background and Sustainable Packaging Program 07:15 - What is the Ships in Product Packaging Program by Amazon? 13:51 - Sustainability Benefits of SIPP 17:00 - Innovative Packaging Enhances Customer Experience 19:33 - Enhancements and Benefits of this Program 20:06 - Streamlining Enrollments in the SIPP Program 27:53 - Amazon's Sustainable Cost-Saving Program

Send us a textChanging the legal entity or tax info in Amazon Seller Central can be confusing without guidance.This step-by-step guide shows how to update your business details correctly and avoid common issues.Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceComplianceWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45cWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2Timestamps00:00 - How to Start Updating Legal Info on Amazon  00:21 - Where to Find Account Info in Seller Central  00:29 - Navigating to Tax Information  00:47 - Choosing the Correct Account Type  01:03 - Why You Should Use an LLC  01:24 - Federal Tax Classification Options  01:43 - Picking the Right LLC Type  02:00 - Entering Business Name and DBA  02:14 - Where to Add EIN (Employer ID Number)  02:29 - Save and Submit: What Happens Next  02:36 - Amazon Approval Timeline & Final Thoughts  02:50 - Where to Get Help with Amazon Account Updates-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon. Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies.   We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge.   Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey. In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss: 00:00 - Amazon FBA Ecosystem Insights and Growth 06:11 - Entrepreneurial Growth & Realizations 12:26 - Tech Interest and Gender Stereotypes 13:20 - Empowering Women in E-Commerce Excel 16:32 - Navigating the Tech Industry's Gatekeepers 18:06 - Utilizing Amazon Flat Files for Optimization 19:14 - Importance of Category Listing Report 24:33 - Maximizing Product Listing Attributes 27:59 - Protecting Product Information on Amazon 29:55 - Amazon Brand Registry Catalog Privileges 43:32 - Amazon Listing Troubleshooting With Flat Files 45:19 - Maximizing Amazon Catalog Management Success 48:50 - Optimizing Amazon Listings With Flat Files 55:55 - Improve Listing Rank With Unconventional Methods 56:19 - Amazon Catalog Management Strategies 1:00:31 - Foundational Catalog Management for AI 1:04:21 - Kevin King's Words of Wisdom

Send us a textUnderstanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what's best for your brand.#AmazonSelling #VendorCentral #SellerCentralImprove your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9OWatch these videos on YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn't Work – Here's Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn't Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Starting an Amazon FBA business is an exciting journey, but to build a sustainable and profitable business, every beginner must develop a few key skills. In this episode, we dive into the foundational skills necessary for success, from sourcing profitable inventory to navigating Seller Central with confidence. Whether you're just starting out or looking to strengthen your current skill set, this episode will give you a roadmap to mastering the essentials of selling on Amazon. Show Notes for this episode - http://www.fulltimefba.com/283 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

Chinese sellers on Amazon and Temu struggling? TikTok Shop opens in two new marketplaces. Amazon is about to open in a new country. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. No Black Friday windfall for Chinese sellers on Temu and Amazon as competition rises https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises TikTok Shop Goes Live for Spain, Ireland in Europe Rollout https://finance.yahoo.com/news/tiktok-shop-goes-live-spain-094457160.html Countdown to Amazon.ie as businesses are invited to register and new Country Manager is announced https://www.aboutamazon.eu/news/retail/countdown-to-amazon-ie-as-businesses-are-invited-to-register-and-new-country-manager-is-announced Create percent-off price discounts with minimum discounted price floor on Amazon How Gen Z Fashion Brands Shein and Temu Exploit a Legal U.S. Tariff Loophole https://www.forbes.com/sites/gregpetro/2024/12/09/how-gen-z-fashion-brands-shein-and-temu-exploit-a-legal-us-tariff-loophole/ Amazon and Intuit expand their strategic partnership https://www.aboutamazon.com/news/aws/amazon-seller-central-quickbooks-aws-partnership Amazon launched new seller-fulfilled customer service quality insights on the Feedback Manager page in Seller Central. Generative AI tools in the A+ Content Manager are now available to all Brand Registered sellers in the US. Lastly, we discuss some game-changing Helium 10 new features for Black Box ABA top search terms and provide valuable insights into calculating profit margins on TikTok Shop with the all-new Helium 10 TikTok Shop profitability calculator. Whether you're looking to optimize your sales strategies or stay informed on the latest e-commerce trends, this episode offers a wealth of information to help you succeed. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Chinese Sellers Struggling 03:06 - TikTok Shop EU Opens 04:01 - Amazon Ireland Opening 04:40 - Price Discount Update 06:00 - Why Temu/Shein Are So Cheap 06:39 - Amazon x Intuit 07:11 - Customer Service Quality Insights 08:54 - Gen AI A+ Content 09:29 - Check Out Helium 10's Latest Blogs 10:12 - Helium 10 New Feature Alerts 13:08 - Training Tip: TikTok Shop Profitability Calculator