Podcasts about use amazon

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? We'll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.Oh, and before we get serious, you'll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn't choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.If you're ready to think differently about PPC and get more out of what you already have — this one's for you.We'll see you in The PPC Den!

In this episode, the FBA University boys discuss how to use Amazon PPC the right way in 2025!

In this episode of Creatives on Fire, I welcome back one of my favorite returning guests and all-around business genius, KariAnne Wood of Thistlewood Farms. If you're looking for practical, proven strategies to generate income online, this conversation is one you'll want to bookmark. https://creativesonfirepodcast.com/episode188 From blogging and affiliate marketing to YouTube and beyond, KariAnne pulls back the curtain on her 28 revenue streams and shares what's working right now—and how you can get started too. KariAnne's Top 3 Money-Making Strategies That Are Working Right Now When we sat down to reflect on what's driving real results in her business in 2024, KariAnne revealed that three things are bringing in the biggest income: Affiliate Marketing Blogging YouTube Not only are these strategies scalable, but they're platforms where she's found consistent and long-term income opportunities. KariAnne emphasized how blogging and YouTube allow you to “triple dip” with brand sponsorships, ad income, and affiliate links—all from one piece of content. “That ability to take one piece of content and make it last for a long time and make more money from it… is probably one of my favorite ways to make money right now.” —KariAnne Wood The Importance of Growing Your Audience First To monetize effectively, KariAnne stresses the importance of building your audience. Whether it's through blog posts, email, or social media, consistency and authenticity are key. One of her top affiliate tips? Use platforms like ShopMy, Amazon, and LTK strategically—by assigning each a role in your content strategy. Use Amazon for daily lifestyle items Use LTK for home tours and fashion Use ShopMy for curated product features and specific brand partnerships (like Target or Anthropologie) And her biggest advice for beginners: start small and stay consistent. Share just one product per day on each platform. That daily rhythm adds up quickly and helps establish you as a trustworthy source for recommendations. Content Creation Tips from a Pro Blogger KariAnne posts five times a week on her blog using this simple format: Decorating post Story/encouragement post Affiliate product roundup Simple tip or how-to Weekly wrap-up (called Thistlekeeping) For those who can't commit to five blog posts a week, she recommends doing one of each monthly to maintain a balance of inspiration, education, and monetization. KariAnne also offered a brilliant idea for content creation: head to your favorite store, fill your cart with beautiful items, and film yourself pulling each one out in-store to feature on a reel. It's budget-friendly content that performs well and drives affiliate income. Why YouTube Deserves Your Attention While still growing her YouTube channel, KariAnne is investing time and energy into YouTube Shorts. By posting two Shorts per day, she's been able to steadily increase her subscribers and get closer to unlocking more monetization features. Shorts are helping her grow without the pressure of long-form video editing—and she recommends it as a low-barrier entry point for bloggers who want to expand their reach. Want more content like this? Be sure to subscribe to the Creatives on Fire podcast and join us each week as we share simple, actionable strategies for content creators who want to grow their audience—and their income. Until next time, stay creative. strategy. Be sure to check it out below! Links Mentioned in the Episode: KariAnne's Blog: Thistlewood Farms Join Let's Make Money: Check it out here Affiliate Platforms: ShopMy Learn more about how to batch and schedule content with this episode on batching content FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

Send us a textWorried about hijackers or fake sellers on Amazon? Learn how to protect your products from knockoffs and resellers undercutting your prices. Discover practical tips like using comparison charts, identifying fake items, and exploring Amazon's Transparency program.Get better PPC results with proven strategies. Download our guide now: https://bit.ly/43VQbL3#AmazonHijackers #EcommerceTips #AmazonSellerAdvice #StopFakeSellers #AmazonSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAmazon AI Rufus Is Useless for Sellers https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 - Understanding Amazon Hijackers and Knockoffs00:15 - Why Knockoff Sellers Undercut Your Prices00:42 - How to Show Your Product's Value to Stand Out01:18 - Using Comparison Charts Without Breaking Amazon Rules01:54 - Identifying Fake Resellers on Amazon02:37 - Dealing with Fake Sellers: Buying and Reporting Process03:15 - When to Use Amazon's Transparency Program04:05 - How to Spot Counterfeit Products with Unique Features04:45 - Finding the Source of Unauthorized Resellers05:10 - Reporting Fake Sellers to Amazon Support----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

A Daily Chronicle of AI Innovations on December 04th 2024

Send us a textWatch the video on YouTube: https://youtu.be/GteTYxO3KrwMy Amazon Guy shows how competitor research and strategic keyword targeting helped increase sales from 1 to 100 units daily. Learn how sharing strategies across similar brands can benefit all involved. We discuss the power of cross-brand knowledge and how applying what works for one product can lead to big wins for others. Watch to see how these tactics can grow your brand's sales!Don't miss out—subscribe now and hit the bell icon to stay updated!#AmazonSEO #CompetitorResearch #BrandGrowth #EcommerceStrategies #KeywordOptimizationTimestamps:00:00 - The Benefits of Cross-Brand Strategy Sharing00:15 - Current Sales and Competitor Insights00:30 - Offensive and Defensive Ad Campaigns01:00 - Importance of Competitive Pricing and Keyword Targeting01:20 - How Agency Knowledge Sharing Boosts Both Brands01:50 - Success Stories: Increasing Sales with SEO and Ads02:30 - Replicating Success Across BrandsGet better sales and grow your brand with My Amazon Guy.https://myamazonguy.com/amazon-agency/ Use code STEVENPOPE6M20 for 20% off your first 6 months of Helium 10.https://bit.ly/3RTm5id Save when you upgrade your Helium 10 account.https://myamazonguy.com/h10upgrade See why Helium 10 helps your Amazon business with My Amazon Guy.https://myamazonguy.com/helium-10-service/ Save with code MAG on Data Dive subscriptions. https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textStruggling to boost your Amazon sales while competitors seem to thrive? In this video, Steven Pope and Julio Carrillo share how to use competitor strategies to your advantage. Learn how to run ads on your competitors' listings, block theirs from yours, and use the right keywords to make your products stand out.Want to stop losing sales to your competition? Watch the full video to learn how to get ahead.#amazoncompetitoranalysis #amazonfbacompetitor #amazonsellertips -------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:30 - Competitor Research & Ad Strategies01:00 - Pricing & Keyword Targeting01:30 - Cross-Brand Knowledge Sharing02:00 - Advertising, SEO, and Growing SalesSupport the show

In this week's episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil' category, achieving 7-figure sales in its second year. Discover Jordan's effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you're looking to maximize your Amazon FBA growth or refine your product strategy, Jordan's real-world experience provides actionable tips to elevate your e-commerce business. Don't miss out—subscribe now for more expert advice! Takeaways:Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers.  Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product's visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction.  Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors' pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins. Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow.  Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations.  Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon's Brand Registry to protect and enhance your brand.  Quote of the Show: Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions. Links :Website  : https://www.veryplants.com LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=caEmail      : Jordan@veryplants.com  Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this episode, Lori Kennedy gives 3 strategies to help you do market research using Amazon, Google and Facebook to validate if your program topic will attract people who want and need to work with you.  TAKE THE QUIZ >>> https://www.wbhtraining.com/youtube-quiz  SUBSCRIBE SO YOU NEVER MISS A TRAINING❤️ https://www.youtube.com/@TheWellnessBusinessHub Join The Wellness Business Hub Community

If you are driving external traffic to your Amazon listings or storefront then you won't want to miss today's episode. You will learn how to get Amazon Attribution set up inside your Seller Central account and also how much profit you can expect to add back to your pocket by properly setting this up. If you've ever struggled with margins on Amazon or want to see better sales conversions, you will want to listen. As always, I will share with you actionable steps you can take to make your Amazon Attribution more effective.   Want to grow your Amazon sales this year but need help? Have a topic you want to hear in a future episode? Send us an email! Visit clickfluency.com Or email us at contact@clickfluency.com

Hour 3 - A woman in North Carolina accidentally left her credit card at a restaurant. The restaurant decided to try and find her by posting a picture of the front and back of the card over the weekend. About 20 minutes later she had 2000 dollars in charges. A 94 year old woman who SLAYS even at her old age has 14 million followers on tiktok. BJ wants to start a group that protest the overuse of Amazon. 

→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the Show.

In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.comTopics discussed in this episode:How sellers manage Prime Day sales without discounts using coupons and Prime dealsWhat Amazon's Creator Connections program is and how does it benefit sellersHow Amazon sellers reuse content while complying across listings  & storefrontsWhat impact does posting frequency on Amazon have on listing dominanceLinks & ResourcesWebsite: https://www.turnkeyproductmanagement.com/LinkedIn: https://www.linkedin.com/company/turnkey-product-managementFacebook: https://www.facebook.com/TurnkeyProductManagement/Instagram: https://www.instagram.com/turnkeyproductmanagement/Get access to more free resources by visiting the podcast episode page att.ly/GW6UwSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Gain your independence with an additional stream of revenue with e-commerce and Amazon FBA.Lesley Hensell is a co-founder of Riverbend Consulting and has been an Amazon seller for almost a decade. Lesley shares her journey from a work-from-home mom to a successful entrepreneur. She has personally helped hundreds of third-party sellers on Amazon to get back on track and thrive with an additional stream of revenue. Discover the game-changing power of platforms like Amazon and eBay, and the transformative impact of fulfilling family needs through entrepreneurship. When women have an extra dollar to spend, they pour it into their community - and that just makes the world a much better place.Are you ready for your entrepreneurial journey? Let's thrive together!Notes:

The average length of time that US users use Temu already exceeds that of Amazon and AliExpress. According to statistics, the average user spends more than 20 minutes a day on Temu, while the average time people spend on Amazon and AliExpress is 10 minutes and 11 minutes respectively.Join other motivated learners on your Chinese learning journey with maayot. Receive a daily Chinese reading in Mandarin Chinese in your inbox. Full text in Chinese, daily quiz to test your understanding, one-click dictionary, new words, etc.Got a question or comment? Reach out to us at contact[at]maayot.com

Have you ever wondered how the savviest Amazon sellers pinpoint products that skyrocket to success? Join us as we navigate the complex landscape of Amazon's seller tools with insights from our expert guest, Yi Zhen from Amazon Singapore, who unpacks the secrets of the Product Opportunity Explorer, Brand Analytics, and more. We tackle the nuts and bolts of metrics that matter—from sponsored ad percentages to the telling average age of selling partners—all to equip you with a map for mastering sales trends and strategic inventory decisions.  Unboxing the art of personalized promotions, this episode reveals how a deep dive into customer loyalty analytics can revolutionize your sales approach. We share real-life tales and tactics for waking up those hibernating buyers and how vital understanding customer lifetime value can be to your growth. From decoding top search terms to smart segmentation targeting, this is an arsenal of strategies you won't want to miss. Lastly, we journey with Helium 10 to find niche markets where the quirky, like coffin-shaped cat trees, become a good product opportunity. Discover how leveraging data from Amazon and Helium 10 can lead to unexpected product triumphs, and why sometimes, the more peculiar the product, the more passionate the customer base. Our candid conversation wraps with a heartfelt thanks to our guest and a teaser of what's on the horizon for Amazon sellers. Tune in to get ahead of the game and keep your finger on the pulse of Amazon market opportunities. In episode 526 of the Serious Sellers Podcast, Bradley and Yi discuss: 00:00 - Analyzing Product Opportunities and Customer Trends 03:51 - Understanding the Product Opportunity Explorer 12:16 - Product Returns and Display Color Analysis 15:43 - Tailored Promotions and Customer Loyalty Analytics 17:19 - Understanding Customer Loyalty Analytics 21:43 - Discover Niche Markets With Helium 10 21:55 - Analyze Product Opportunity With ASINs 29:21 - Analyzing Consumer Behavior for Product Development ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: And today we have invited you back onto the show the second half of the episode. I couldn't cut it off because there's just too much amazing stuff that we're going over. So let's go ahead and get you the second part of this interview and let's learn all there is to know about product opportunity Explorer, brand analytics, customer loyalty dashboard. We're going to talk about a whole bunch of cool stuff. Here we go. Did you know that Amazon sometimes loses or damages some of your inventory? Usually they reimburse you for this, but sometimes they might miss things. That's where refund Genie comes in. What Helium 10 refund Genie does is we go check out your reports and see if Amazon owes you any money, and then we give you the reports that you need to submit to Amazon so that you can get your money back. If you haven't run this, you can have hundreds, if not thousands, of dollars that Amazon might owe you, especially if you've never used this before and you sell a lot on Amazon. So to find out more information, go to h10.me forward slash refund Genie. Hello everybody and welcome to another episode of the series tellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. What else, so what else we have?   Yi: here. Okay, I will just move on to the other tabs, because each tab will have different interesting insights for us to know.   Bradley Sutton: So this one speaking of insights, I just clicked on insights.   Yi: That's right. So over here you'll be able to know wow, I mean you'll be able to see the different matrix for instance, how many percent of the products are using sponsored product top five products. How many click share are they taking out?   Bradley Sutton: At one glance, you're a good saleswoman, by the way, really Kind of like me. She's like she does this every day, but she's like, wow, like this never ceases to amaze me, Like this is so amazing. That's like you're like me and Helium 10, like look at this Helium 10 thing, guys. Wow. Like oh, my goodness, like I'm speechless. I'm just like, yeah, I love it. I love the genuine. This is a wow thing because this is I'm seeing here the 90% of click, like how many percent of people are using sponsored products? How many percent is prime, you know, and it's like 100% right. But then imagine if you guys found a niche where it's like 50% only are using prime. Wow, that would be a real wow. Right there, exactly.   Yi: Exactly. Yeah, I think the reason why I said wow is because I saw that the percentage of products using sponsored products is above 90%, which is pretty high compared to many other niche I've done research over. Usually, I think the average I've seen so far is between 80 to 90%. This is like 90 to 98%, so it's pretty high. I would say it's really competitive, which is why I guess, when you see in the search term, tap earlier on, the search conversion rate is so low, because I think way too many people are running advertising on this. It might be a bit expensive. Yeah, correct, correct, this might. It's a consideration point.   Bradley Sutton: I'm not sure if you can give this information, but what does it mean here when it says number of successful launches, like what determines successful launch?   Yi: I think actually, if you hover your mouse over the, over the matrix, you actually tell you. It means the number of new launch. It's been in launches in the past 180 years. Wow, it's in there, right there. We've annualized it. Didn't say that before.   Bradley Sutton: Like I was like in the dark. This was like six months ago.   Yi: Since I've looked at this, I didn't even notice that.   Bradley Sutton: Yes, Number of new launches with an annualized revenue amount of over $50,000 in the past 30 days. All right, yes.   Yi: I think we are just being more transparent, especially because many sellers are telling us they don't really understand this matrix. Can you explain this better, this product opportunity explorer? I think throughout the entire year I've seen so much changes and in fact it's for the better, yeah.   Bradley Sutton: All right, cool. So I see this. By the way, for the people not watching this, I see there's columns for today, columns for 90 days ago, 360 days ago. Oh, my goodness, the one thing that tells me to stay far, far away. Not stay far away from this niche, but average selling partner age almost 10 years. So, like these are like experienced sellers in this niche and if you're a brand new seller, you might not want to go against people with 10 years of selling under their belt. So there's another piece of interesting information here. Pretty cool, all right. Next one here is or is there anything else on this page? No, I think we can move on to trends.   Yi: Okay, yeah, I think what helps over in the trends page firstly is to identify the seasonality of the product and also when you should enter to sell. So firstly for this product, as you know, shower curtains typically is something usually people will buy across the year. Right, there shouldn't be much pigs, but from what I see over here I think there's a pig in July. Probably is because of Prime Day. Prime Day yeah probably is because of Prime Day, otherwise it's quite flat throughout. So I think, regardless of where you, when you launch, I think it's fine. But just take note, maybe when you do your inventory planning or when you try to you know purchase your product from manufacturer, maybe before Prime Day you might want to manufacture more, right? So it helps you to do your inventory planning for that.   Bradley Sutton: Also. I'm just looking at this and the number of products goes down. So that could mean one of two things. It could mean that more products are going out of stock, like maybe this people in this niche are not keeping their product in stock come Christmas time and they're running out, or like the stronger listings are getting more powerful because now it takes less products to make up the 90 percent. But either way, there's a clear trend here where, from September where it was about you know 90 products that make up this niche, and then now in November and December it's down to 65. So that's a pretty significant drop there, pretty cool stuff.   Yi: Yeah yeah. There are also many other matrix that you can just toggle into to just quickly see, like how this niche doing. For instance, you can also look at the search conversion rate, but I just quickly see and it's pretty stagnant throughout. In fact, I think it seems like it's increasing towards like slightly.   Bradley Sutton: Oh, I didn't even know that I could hit this button and it shows me the graph history. Man, there's so much new stuff in here. I mean I swear. I looked at this like a few months ago I didn't know I could do all this stuff. Pretty cool, yes.   Yi: Yes, so you can actually see, the search conversion rate seems to be increasing slightly, but yet the product count is decreasing. Maybe it's because, like, more products are stopping to sell or it's going out of stock, like you mentioned. So the remaining products are actually doing much better in terms of like search conversion.   Bradley Sutton: Yeah, yeah, correct, correct Okay.   Yi: Cool, okay. The next one would be purchase drivers. This is actually something new, and I noticed that not many sellers have access to this beta page, so for you that you are able to see this, oh.   Bradley Sutton: I'm special.   Yi: Yeah, you're special, yeah, so over here it's something new that I think it got released in October, so it's really really very recent. It will tell you what are the different features. They are leading to a successful sale or like a purchase by customer Right. So what are the important features I would say in this case? Then you could see the color white or it has to have curtain hook or the team is boho. Typically are the top three positive feature for this shower curtain. So maybe it's something you need to take note of when you come out with different variations for your shower curtain when you want to start selling it.   Bradley Sutton: I'm going to read the little tool tip here where it explains what does positive drivers mean. It says here, because I didn't know, I was like what the heck am I looking at here? It says feature specific to this niche that positively impact the number of units sold by products within it. The impact is calculated by comparing the estimated sales of the products with that feature against the average units sold by all products in the niche. Okay, and then I'm assuming negative just means the opposite.   Yi: It means the opposite here.   Bradley Sutton: Okay, all right, interesting. So this means people do not like the stripe pattern Exactly and they don't like that fabric one because it's not waterproof, I guess Correct, correct.   Yi: So let's say if you can come out with something water resistant. Maybe you have a chance and maybe your advertising may not have to be that expensive. If they are not much similar selections, they are water resistant.   Bradley Sutton: Anything else on this page, or can I go to the next one?   Yi: The next one.   Bradley Sutton: All right, customer review insights. So this is you know. We looked at the review insights based on like an ASIN. This is kind of just like based on the all the products in the niche right.   Yi: Correct. Correct, and I also briefly talk about it for, like the particular ASIN just now, just that what you see over here is on the niche level. So you know, at the aggregated level for shower curtains, what are typical things that are wanted or not wanted by customers, and this is something I would say for you to work on, especially on the negative reviews for you to innovate your product in order to differentiate from existing products that are currently selling. Right, for instance, you see, there might be a seller selling the shower curtain a cloth shower curtain since 2014. But, let's say, if you're able to come out with a water resistant curtain which people like you can even like, win over some of the click share.   Bradley Sutton: Yes, so water resistant is one. I'm looking here and I clicked on the negative and I see a lot of people have issue with the magnet. The magnet is not strong. I know exactly what they're talking about. I bought one of these shower curtain. I don't know if it's this one, but but it doesn't. Yeah, it doesn't. It doesn't work very, very good. Maybe I'm part of this percentage in this niche of these negative mentions here.   Yi: Okay, yeah, yeah, I think people also talk about the thickness of the product. So, yeah, there's something very immediate. In fact, the mentions of thickness is 18%, which is significantly higher compared to the other topics, like magnetic strength, because magnetic strength, even though it's second, it's only 5%. So, in fact, something that you immediately need to work on will be the thickness of the shower curtain.   Bradley Sutton: Yeah, I see that right here.   Yi: Yeah.   Bradley Sutton: Okay, and then here at the bottom it says topic impact on the star rating. So yeah, the thickness is the number one, like everything else. Is that like two? Or point zero, point zero, two, but the thickness at 0.2, so like 10 times as much. So that's a easy way to see what people are complaining about.   Yi: Correct, correct. So I mean looking at the product itself, even though we see like the product might be quite competitive in state in terms of like the sponsored products percentage, in terms of search conversion. But actually there might still be opportunities because people are quite strong about the negative review they are talking about. That means there are products on Amazon.com. They are not able to satisfy people that are complaining about existing product within this niche. So in this case, if you are able to come out with something different, position yourself differently, there might still be opportunities for you to go in. Yeah, even though there are multiple Asians available already.   Bradley Sutton: Yeah, Alright, we're ready to go to the next tab.   Yi: Yeah, the returns.   Bradley Sutton: Let's see, oh return. There's another one of the new ones, because there's beta here.   Yi: Correct, correct. This is something new. I think it was announced in Amazon Accelerate this year, which I think you are quite lucky.   Bradley Sutton: Do you see my shirt on Word today? Look.   Yi: I bet you don't even have this sweater here. I don't have it.   Bradley Sutton: I was a speaker at Amazon Accelerate so I feel special. I got to have an Amazon Accelerate sweater. That's my word.   Yi: Yeah, it's nice, it's nice.   Bradley Sutton: Alright. So I'm looking at this literally my first time looking at this because I haven't looked at this and I see a lot of the same data points here as far as search volume and things like that, at the very top. But if I scroll down here under product returns insights, it gives me the percentage of mentions of certain things like. The number one thing was the display colors. There's that thickness right there, 8%. The material, the value for money. So yeah, that's interesting how people were giving bad reviews for the thickness the most, but as far as why they returned it, it looks like they didn't like the colors.   Yi: They feel like it wasn't accurate, right? I think they mentioned the green didn't look like what it was as advertised. So the product listing images also plays a very important part in this, as well as part of the returns, which is why we always emphasize on coming out with a good listing, as accurate as possible. Give sellers or customers, in fact, even more information to help them make decisions on whether they want this product and help them understand this product, so that you'll reduce possibility of returns. So yeah, in this case, display colors really like a huge issue.   Bradley Sutton: All right, so tons of new stuff here in Product Opportunity Explorer. Now, one thing I kind of referenced was there are some familiar data points with the top clicked and stuff that we might have been used to from years ago in brand analytics, but it is a little bit different brand analytics. So then, how would a seller use Product Opportunity Explorer with Amazon brand analytics?   Yi: Yeah, I would say it's more of how do you use brand analytics together like some initial insights of what you should sell. Then Opportunity Explorer is always a tool for you to look more in-depth into and see how can you further validate the product selection. So I think that I would probably share a few useful cases of how people can use brand analytics in order to shortlist a couple of ideas from there. But just something to note brand analytics is only available for sellers and wrote into brand registry, so, beyond just professional selling account, they need to have an eligible trademark that is enrolled into brand registry to access brand analytics.   Bradley Sutton: Cool, yeah. So Product Opportunity Explorer guys, remember it's available for everybody, but brand analytics is only available to brand registered sellers. So hopefully most of you guys are brand registered and if so, go ahead and click over to brand analytics and there's a whole bunch of new stuff here. Are we going to talk about the CLA? This is the CLA. As soon as I get in brand analytics, it goes directly to the CLA Customer Loyalty Analytics. Oh my goodness, look at all of this new stuff here.   Yi: Yes, yes, this is something that I wanted to introduce, actually, because it's something that's pretty new, also, I think, introduced around in October. So over here, you'll be able to understand what are, like, the demographics of the people that are buying your products. Right Then, from here, actually, what we'll recommend for sellers to do is to tie it up with brand tailored promotions in order to run specific discounts or promotions that will be able to help you to retarget a particular segment that you want to grow further. Yeah, have you tried using brand tailored promotions?   Bradley Sutton: Yes, I have. Yeah, yeah, yeah, yes, like I've done in some of my accounts the abandoned cart and some other different markets here where I was able to get some sales that I probably wouldn't have gotten without that correct. Now this here is looking at one of my. I'm seeing my coffin shelf brand here. I see I have an option of weekly, monthly, quarterly, yearly. And wow the hibernating customers what's a hibernating customer?   Yi: Basically people who haven't, I guess, purchased in a long while. So, which is why it's very important for you to look into these analytics before you actually do your brand tailored promotions. Because when brand tailored promotions first launch, sellers always ask us which segment should I target? They don't really know right. But over here, after looking at our analytics, you'll be able to know which segment you have the most customers in, so that you'll be able to re-target them or re-activate that particular segment. For instance, your hibernating customers is 600 plus. Maybe you might want to run a promotion that target sellers or customers that haven't been purchasing your product for a while. Maybe you want to do something special about that.   Bradley Sutton: And there's a button right here that I can do that on the right side. I'm assuming this kind of ties directly to the brand tailored promotions. Right, this create promotion button. Okay, correct.   Yi: In fact, over here, if you go to the top left corner, there is a button where you can click into the segment view. So the thing about customer loyalty analytics ideally it's for sellers that have been selling on Amazon for at least a year, I would say so that there will be sufficient data for you to make decisions on Of course, you need to have enough customers for you to re-target right. In this case, over here under the segment view, you'll be able to see a few metrics, including predictive customer lifetime value, right. So usually, if there's sufficient data, it will roughly tell you what is customer spending this year and what they are predicted to sell, to buy next year as well, for, like your top tier customer. So this is what's very important for you to know, so that maybe you'll be able to Kind of like retarget them, either through promotions or actively through the post that you have, in order to engage with them.   Bradley Sutton: Yeah, yeah, see my repeat customers average repeat purchase interval.   Yi: Very interesting stuff if multiple people are like Purchasing from you, if you're selling like commodities, if maybe you can consider doing subscribe and save, for instance. So it really depends on what segment you have so that you'll be able to leverage on, like the different programs or different promotions that you have, in order to retarget this group of customers.   Bradley Sutton: This wasn't even. Was this even in your presentation in Singapore?   Yi: No, it isn't, yeah, because this wasn't even out a couple months ago. Okay, yeah, that's what I thought.   Bradley Sutton: I know my memory is bad, but I didn't know was that bad? Okay, good, I'm glad. I'm glad it's not that I forgot about it. All right, cool, anything more in the CLA.   Yi: Nothing much to highlight additionally here? Yeah, because after all, is still a very new tool. I guess, at a very start for sellers, when you review this dashboard is to see is to understand more about the Demographics of like customers that are purchasing, how valuable they are. If not, is there are some immediate actions that you can take, for instance, using brand tailored promotions in order to actively engage with them first.   Bradley Sutton: Yeah, yeah, I haven't done that. In a few weeks I might be. I might need to look at my numbers here and run, run some more.   Yi: Yeah, let me know how it works for you.   Bradley Sutton: Oh, what's the next hour? Gonna switch to Marketplace.   Yi: Amazon brand analytics, but I just I'll be talking about maybe three use cases on the different reports that you'll be able to use in order to shortlist the kind of products that you want to Investigate further or explore further using OX.   Bradley Sutton: All right, so that's it for the customer loyalty analytics. What's next? What should I? What should I click on? Yes, you're, you're, I'm the driver and you're the navigator. You got to tell me where to go next.   Yi: Okay, okay, right now We'll still stay in Amazon brand analytics, but the next thing that you need to click on is the top search terms report. I think it's under the Correct.   Bradley Sutton: I see it's under search analytics and go to top search terms correct. All right excellent.   Yi: So over here.   Bradley Sutton: This is the one that I.   Yi: Often use.   Bradley Sutton: I love like three years ago when this came out. This is the greatest thing in the history of mankind, I think yeah, but this is cool, and now it's like kind of crazy because it's like the oldest thing now. Now Everybody's talking about the OX and SQP, but still I think this has some Definitely has some value, yes, yes.   Yi: So over here, what I think is actually useful is let's say, if you don't really know, you know what kind of products that you want to sell, but then, or maybe you already have like an idea of like the keywords of like that item that you want to sell. Maybe, to put it better, in a better way, let's say if you have a rough idea, yeah, if you have a rough idea of what you want to sell by I'm not sure how to Validate the selection or what niche is it in actually right, so you'll be able to use the top search term report I would say keen the keywords in the search bar over there. I'm gonna put coffin because that's my, that's my main.   Bradley Sutton: My main thing here.   Yi: Correct.   Bradley Sutton: And here we go.   Yi: Okay, so over here, immediately, you'll be able to see what I like, for instance, the top click brand and top a, since over here, so immediately, you'll be able to know what are the similar a, since you can benchmark yourself against right. But how do you work backwards in order to find out what are the niche for this product, in order to do more research? Because, after all, within this analytics report, the Data available is still limited to a certain extent. So what I would advise sellers to do over here Is to copy the ASIN. For instance, we can take the top ASIN. Take this coffin show and copy that we can put it back into opportunity, explorer and search for this product Correct. So over here You'll be able to see your target ASIN. So likewise, like what we have did Previously, you'll be able to see, like customer review insights while like the click counts etc for this ASIN. But I think what's more interesting would be if you can go to the previous page, you can click into niche view, which is beside ASIN view, can you see at the left side You'll be able to see which niche this product is Situated in and in fact, for some ASINs. Sometimes it might be present in multiple niche. So over there you'll be able to work. Go backwards then after that to do your research, for on the niche level, yeah.   Bradley Sutton: I see it right here. All right, so for those just listening, you haven't seen what I was in. I took the ace in, put it back to product opportunity explorer and then looked into the ace in view and also the niche view. Now You've been showing me stuff this whole time. Let me show you something you've never seen but that we just launched in Helium 10. This. This you might think is pretty cool. So we took brand analytics now, because this is available in the API, and now we have this kind of like database here Inside of black box and again, just like with brand analytics, you can only get this. You know, Helium 10 is checking your account if you have brand registry, and if you don't have brand registry, we can't show you this information because we always play by Amazon's rules, and which is a Reasonable rule. So let me show you something I literally found today. This was my first time. I think I actually did a video on this and it was a product that I couldn't believe existed. But what I did, let me see if I can remember. I think I did the same thing where I typed in coffin here and, and then I was like, alright, show me a keyword that has, and now it's easy. The cool thing about this is taking like Helium 10 data At the same time as as Amazon data. So I'm like hey, show me something that has at least I think I said 500 search volume where at least two items had greater than 30% Click.   Yi: Share you see like right, this is something you can't.   Bradley Sutton: I mean, you could download this, of course, in In brand analytics and I'm not doing anything new other than the search form. This is all stuff that anybody can just download, but I'm just doing it right here in this dashboard. And then let me I'm not sure if this is the exact thing I typed. Let's just take a look, I'll know when it comes up and I hit apply, there, it is right here. Look at this Cat tree. And I'm like you've got to be kidding me. What the heck is this 3,200 search volume? I, you know, I thought I knew everything about coffins, right, and then so I actually click this again. I got this from brand analytics and then you I know you guys are a lot of you guys can't see what I'm looking at. This is insane, guys. There is these cat trees, oh, and the one that is out of stock. It's out of stock already. There is one that's a hundred and forty dollars and it's sold like 800 units or something. Here's one that's a 100 and it's a hundred and forty dollars. It's crazy. People are buying cat-shaped trees.   Bradley Sutton: Let me see if, if that product is still here, that was number one. Where is it? This one here? It is right here. This is the number one selling one. This is cool, guys. It doesn't show up in Amazon search anymore. That's why I didn't come up, but because it's in Brand Analytics, which is another good thing about Brand Analytics. By the way, I bet you I could find this right here in what we just did. Let me coffin cat. There. It is right here. So, you see, I would have found this even if I was in Brand Analytics. There it is coffin cat tree. But it takes me right to this number one click one, which is now out of stock because it was being bought too much. People were selling this for ridiculous amount of money and they sold almost 1,000 units of this. But I discovered a completely new niche thanks to Brand Analytics and this new Helium 10 tool that incorporates Brand Analytics. So yeah, guys, brand Analytics is still very valuable. You can get some really cool ideas. Do you have any pets?   Yi: cats or dogs or anything I don't have a dog or cat, but my boyfriend do have a Pomeranian.   Bradley Sutton: Okay, now would he make a coffin shaped bed? Like isn't that kind of morbid? Why would you do that for your pet? Like I don't understand pet owners, but guess what guys? There's 1,000 people a month who want a coffin shaped toy or a bed for their cat to sleep in. I worry about those people, but I'll gladly take their $140. $140 is a really, really good price point. I'm quite sure the person's margin must be great, Considering.   Yi: I mean, there are many other sellers selling at much cheaper price, but people still buy the $140. There must be something great about it right, yeah, yeah, yeah, it's great, it's great, but my boyfriend's dog just lies on the towel. That's all we wanted to buy a bed, but it doesn't want it, that's normal.   Bradley Sutton: see, that's normal. Putting it in a coffin shaped towel, that's not normal.   Yi: Oh yeah, okay, anyways, anyways.   Bradley Sutton: So I was. We were in. Let me go back to where we were. We were looking at the search terms. You were talking about the cool use of this. Anything left on this search term page or should I go somewhere else now?   Yi: Now we'll move on to the next one, which is under the brand analytics as well, is the consumer behavior analytics.   Bradley Sutton: Yeah, Okay, do I just click it, or do I click one of these three sub-options here, or you can click into the market but size analysis. Market MBA, so that normally stands for like a master of business something or other, like a degree that I don't have, but here it means market basket analysis. Correct, correct.   Yi: What's useful?   Bradley Sutton: And here's all my products. This is my Project X products. Right here I can see.   Yi: So I think what's useful about this page is, let's say, if you already have an existing product that's already selling, right, you're wondering what kind of product can you extend to sell? What kind of new selections can you introduce? So right over here you'll be able to see what are people commonly buying together with your products and if this is actually something that is relevant, it might be something you want to consider selling as well. Let's say, if you want to brand yourself as, like, a coffin shelf or coffin team seller, maybe you can expand to sell even like those brush holders, et cetera, right?   Bradley Sutton: Yeah, my skull shape. For those who can't see this, I just clicked in the very first one and 4% of people are buying it with a skull makeup brush holder.   Yi: It must be like the person that's buying your coffin bookshelf, just like the coffin team, kind of like products. You know there are people who have like their whole house filled with Hello Kitty, so I'm not surprised there's someone who likes everything coffin related. So maybe this is something or like the brand, that brand positioning you want to go into, or like the team you want to get started with, so you do not need to sell, like you know, different kind of shelves. In fact, you can just go stick to coffin team products. Yeah, that's something that you can consider as well. So that's one way. Then the last way that I would like to just quickly introduce would be under the consumer behavior analytics as well, under demographics. So over here you'll be able to know at one glance who are actually purchasing your products, Like you know, the gender, income, education, the age of the people buying your products. So the way that you want to introduce new product, or like the type of product that you want to introduce to like the this customer segment that you have, it can be fully customized.   Bradley Sutton: There are three people who make $250,000 a year. Who is buying the coffin shelves? All right, so it's not just for cheap people. This is for the high class people they have high class kids. Yeah exactly.   Yi: So if you scroll to the left side, for instance, let me take a look at what is the age demographic? Oh, it's quite well spread out throughout, like 20s to 40s.   Bradley Sutton: Yeah, that's actually surprising, maybe.   Yi: I'll consider them, maybe the office crowd, so you may want to launch something that is favorable for them. Maybe, you know, it can be like the coffin pen holder, which can also be used for the brushes, right? Maybe you can position it as like a pen holder, something like that. So we need to understand who are actually buying your product so that you'll be able to launch products that suit them, right? So this just roughly gives you an idea to help you. You know, have like initial sparks or something to get started with initially. Yeah, so it's at the idea stage. Yeah, so I think, just for the purpose of like product research, I think these are the three common ones that you can start using first. Then maybe next time I can share more.   Bradley Sutton: Yeah, yeah, I mean yeah this is like way more than I have been using lately. I guess you use kind of like the traditional stuff, but now this shows me that I definitely need to be in here a little bit more looking at stuff. All right, so, wow, this was a lot of information. Now, pretty much everything that we went over today is available in those marketplaces and even more, actually, the OX is available in those six, seven marketplaces that she mentioned earlier. You know Europe, USA, Japan Brand Analytics is actually available a lot of the stuff in almost all of the marketplaces. But also, you know, like he works here in the Amazon, Singapore and you do some like you know, if anybody's in your region, you actually have some cool programs. But first of all, let's talk about what is your region? It's not just Singapore. Like, right, like, like what. What countries are you servicing the sellers?   Yi: So we are actually covering Southeast Asian sellers. There are from Singapore, Malaysia, Philippines, Indonesia and Cambodia, so any sellers that are coming from this country. Actually, we do provide free account management support To help them on board and start selling out Amazon.com. So I think many of the sellers May not know that we exist, but I just want to share that we are here beyond just the account management support. We do have many other educational resources available, for instance, seller university Live broadcast webinars so you can watch it anytime. We do have our monthly seller meetup and events yeah, every month, but this is only currently more for Singapore sellers. So if you are a Singapore listener, please drop by for our event and Do let me know. If you want to attend an event or do not know where is the registration page, let me know. We'll let you in. Yeah, so we do have many other pages, like our telegram community groups, as well as Facebook Pages as well, where we do share some practical tips from other existing seller on how to sell better. Yeah, and also we do share updates on like new products or any policy updates, etc. So just stay tuned. We do actually have a lot of different Pages available or have support that we can provide to Southeast Asian seller, so do reach out to us. If you are a new seller within this region, we'll be able to help you and then how can people do that?   Bradley Sutton: How can people reach out like where's what website should they go?   Yi: They can either go to sell.amazon.com.sg to Reach out to us, either through by attending our live webinar or signing up for our seller events. Alternatively, they could also hit us up via our Facebook page, which is the global selling Southeast Asia Facebook group, so they can also Reach out to the marketing team from there. Then they'll reach the seller with account managers like us. Then we'll be able to follow up accordingly to help them launch.   Bradley Sutton: Yeah and, by the way, guys, if anybody has doesn't have Helium 10, actually Amazon Singapore has special discounts that we don't give to anybody else because they help, you know, they help new sellers, you know, come and join. So, like, if you want to discount, like actually you can give you one that's probably better than the discount that I can give. So that's a. So make sure to go through Amazon Singapore, guys. They got the, they've got the hookups. And now I was talking to Anna in In China last week when I was in China and she's arranging the Potential Philippines.   Yi: Amazon conference.   Bradley Sutton: So I'll be hopefully going there and maybe March. There might be a smaller one in February, but I'm gonna probably go to the March. Any chance that you can go, that you can, should I? Should I put in a good word to Anna, like make sure, hey, we need a you over there talking about this?   Yi: kind of stuff, maybe. Maybe if for the March one you might see me there, then I'll bring you around for good food. I do know some nice.   Bradley Sutton: Yes, yes, yes, that's, I am. Um. I've only been to Philippines like four times, but I am half Filipino and I need to. I need to connect more to my roots, but I have a team out there. I'm definitely gonna be trying to go in in the middle of March, whenever this conference is, to look out for more information on there. Well you, thank you so much for joining us, and this has been an amazing year, I think, for Amazon and for brand and little lakes, for search group performance, for product opportunity Explorer. Well, it was great to have you on here. I didn't realize it was gonna last two episodes, but there's just too much good stuff here. So, thank you so much, and then maybe you know, next year or in 2025, we'll definitely want to bring you back, because probably by then there'll be so much new stuff that have been released that will need you to talk to us about it, and then, until then, maybe we'll see you in Philippines, or maybe next year, some in Singapore hope to see you again with to bring you more good stuff so that we can share with all your listeners Next time round.

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Welcome to Amazon Legends Podcast. Join us this week as we dive into Amazon selling and advertising Jonathan Wilner an expert with 7+ years of experience. Discover key strategies for converting target audiences into customer personas, holistic Amazon marketing, and managing $5 million in monthly ad spend across 1.5 million Amazon listings. Whether you're a seasoned seller or just starting, gain actionable insights on adapting strategies, leveraging data, and optimizing your Amazon presence. Tune in now for proven insights to enhance your Amazon strategy! Subscribe for more updates! Takeaways :Understanding Your Audience: Identify and understand your target audience on Amazon. Recognize the diverse needs and preferences within your audience.Customer Personas: Develop detailed customer personas that go beyond basic demographics. Consider factors like shopping behavior, preferences, and pain points.Data-Driven Approach: Utilize data and analytics to gather insights into customer behavior. Use Amazon's platform data to understand what resonates with your audience.Adapting Strategies: Be flexible in adapting your strategies based on customer feedback. Adjust your approach as you learn more about the preferences of your audience.Tailoring Content: Tailor product listings and content to align with customer personas. Optimize product descriptions, images, and keywords based on audience preferences.Feedback Loop: Establish a feedback loop to continually refine your customer personas. Act on customer feedback and adjust your approach accordingly.Brand Consistency: Maintain consistency in branding across your Amazon presence. Ensure that your brand identity aligns with the expectations of your customer personas.Quote of the Show:Success in the customer search group exercise lies in strategically defining personas based on Amazon search terms. Can we dominate the persona, be the primary brand, and ensure a holistic presence with sponsored ads at the top, organic spots, and brand videos? It's about winning the shopper immediately when they type those crucial search terms on Amazon. Links :Personal – LinkedIn: https://www.linkedin.com/in/jonathan-wilner-63813a201/ Transact – Website: https://omctransact.com/ Transact – LinkedIn: https://www.linkedin.com/company/omc-transact/ Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

We've got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They'll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.  We'll see you in The PPC Den!

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon's new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign. We'll see you in The PPC Den!

How to Sell Digital Products On Etsy for Passive Income | Etsy for Beginners Are you struggling to sell your digital products on Etsy? Don't worry, we've got you covered. In this video, we'll show you how to get traction with your digital products on Etsy. We'll cover 3 steps to get the first 100 sales, how to price your digital products, and how to make a full-time income. Plus, we'll give you tips on building your Etsy shop as a beginner. Get the right strategy for different stages of your business and start driving profitability. Use Amazon's business model to get traction. Don't worry about perception, focus on becoming a market leader. At the end of the video we tell you what to do if you're STILL not getting sales. Book a call with me to discuss your Etsy shop, any struggles, and hear more about how I can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! https://calendly.com/dylanjahraus/pro... Student Results: https://www.dylanjahraus.com/student-... FAQ: https://www.dylanjahraus.com/FAQ Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1.4M+ in sales in just 6.5 years. I am here to provide value to YOU through tips and tactical advice to start your Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond! There's no fluff here, only tactics that add to your profit and save you time. Instagram: https://www.instagram.com/dylanjahraus/ Check out our PODCAST! Apple Podcast: https://apple.co/3rzehXL Google Podcast: https://bit.ly/3fIMn92 Timecodes 0:00 - Intro 1:25- What to do if things are not selling 2:35 - Amazon Strategy 3:00 - Perception 3:45 - What I Would Do 4:15 - Discount Strategy 4:40 - Driving Traffic 6:00 - Instagram Strategy

How to Sell Digital Products On Etsy for Passive Income | Etsy for Beginners Are you struggling to sell your digital products on Etsy? Don't worry, we've got you covered. In this video, we'll show you how to get traction with your digital products on Etsy. We'll cover 3 steps to get the first 100 sales, how to price your digital products, and how to make a full-time income. Plus, we'll give you tips on building your Etsy shop as a beginner. Get the right strategy for different stages of your business and start driving profitability. Use Amazon's business model to get traction. Don't worry about perception, focus on becoming a market leader. At the end of the video we tell you what to do if you're STILL not getting sales. Book a call with me to discuss your Etsy shop, any struggles, and hear more about how I can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! https://calendly.com/dylanjahraus/pro... Student Results: https://www.dylanjahraus.com/student-... FAQ: https://www.dylanjahraus.com/FAQ Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1.4M+ in sales in just 6.5 years. I am here to provide value to YOU through tips and tactical advice to start your Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond! There's no fluff here, only tactics that add to your profit and save you time. Instagram: https://www.instagram.com/dylanjahraus/ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92 Timecodes0:00 - Intro1:25- What to do if things are not selling2:35 - Amazon Strategy3:00 - Perception3:45 - What I Would Do4:15 - Discount Strategy4:40 - Driving Traffic6:00 - Instagram Strategy

Adrian is the Head of product at Seller Snap, a fully automated Amazon AI Repricer and AI Business Repricer, applying Game Theory tactics to guarantee the best possible performance no matter how the competition changes. https://www.sellersnap.io/ https://twitter.com/sellersnap_io https://www.youtube.com/channel/UCG2_9B_Vm3GerZqCmGDgYWg Make sure to subscribe to the podcast so that you are notified of new episodes!

Discover the secrets of dominating the Amazon marketplace in this power-packed episode featuring Francisco Valadez. With a wealth of entrepreneurial experience and a sharp focus on Amazon retail, Francisco has transformed brands and skyrocketed sales. Join us as he shares his expertise on leveraging search query performance to expand your market share. Get ready to unlock the key to success on Amazon!Takeaways:The significance of search query performance: Focus on optimizing product listings and driving business through keyword targeting and advertising to increase market share on Amazon.A-plus content, including lifestyle images, videos, and brand story, can serve as backup reinforcement to drive the customer towards making a purchase.Keyword stuffing in bullets is not recommended as it does not make a connection with shoppers.Hire professionals who are familiar with Amazon creatives to create high-quality content, including images, videos, and A-plus content.The balance between traffic and conversion is crucial. High traffic with low conversion suggests a conversion problem, while low traffic with high conversion may indicate retail or advertising/SEO issues. Analyze both aspects to optimize sales performance.Use Amazon's search query performance reports to gain insights into customer search behavior and identify areas for improvement in product discovery.Leverage Amazon's tools and reports to optimize your performance and gain valuable customer insights.Quote of the Show:People like deals. People like to feel that they're getting a great deal, and most of the time a strikethrough price will have better conversion than just a nominal retail price.Links:Email  –  My Amazon Guy: francisco@myamazonguy.comLinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeSponsors:GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Chris & Alexei talk some WGA strike updates (which may or may not be outdated by this point), Autopod plug-in, and NAB 2023 favs with our NAB Correspondent Damon (@damonbeirne)! Call ~THE COLD LINE~ and ask a question: 332-333-4361 (we might play it on the show!) send yr questions to @sizzlereelgang on ig and twitter (or sizzlereelgang at gmail.com) and follow @shishkinproductions on tiktok

In this week's episode of Know Your News LIVE! Jimmy Van sits down with the host of “Motor City Metrics” Chris Brown to go over the top news stories from this week that are funny, stupid and weird!Last Week's Episode: https://youtube.com/live/ii-rkcx_tXQVisit our website:KnowYourNews.comTopics Include:00:00 Intro01:43 Story 705:08 Story 608:34 Story 511:13 Story 413:25 Story 318:02 Story 221:38 Story 1Send in Superchats for topics you'd like to discuss!http://www.kynchat.comCheck out our socials:Facebook: facebook.com/knowyournewsTikTok: tiktok.com/@knowyournewsInstagram: instagram.com/knowyournewzTwitter: twitter.com/knowyournewz

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what's happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We'll see you in The PPC Den!

Welcome to Sellernomics, the podcast where we help you grow and scale your e-commerce business. In this episode, we'll be talking with Vincenzo Toscano, an expert in e-commerce and marketing, about how to use Amazon Live to take your brand to the next level. Whether you're a seasoned seller or just starting out, Amazon Live can be a powerful tool to showcase your products and connect with your audience in real time. Vincenzo will share his insights on how to create engaging Amazon Live streams that drive sales, build your brand, and grow your customer base. So tune in to Sellernomics and learn how to leverage Amazon Live for your e-commerce success. Don't miss this exciting episode!

Are you struggling to sell your digital products on Etsy? Don't worry, we've got you covered. In this video, we'll show you how to get traction with your digital products on Etsy. We'll cover 3 steps to get the first 100 sales, how to price your digital products, and how to make a full-time income. Plus, we'll give you tips on building your Etsy shop as a beginner. Get the right strategy for different stages of your business and start driving profitability. Use Amazon's business model to get traction. Don't worry about perception, focus on becoming a market leader. At the end of the video we tell you what to do if you're STILL not getting sales. Did you find this video helpful? How would you like to have access to the A to Z plan on how to get your Etsy shop to that Multi-Six figure level or coaching from? Schedule a call today and lets talk! https://bit.ly/3Cfc9cD Hear What Others Have to Say: https://bit.ly/3FooY76 Student Results: https://bit.ly/3F3MHYK Follow: IG: @dylanjahraus YouTube: https://bit.ly/3SIrWHM Email: team@dylanjahraus.com

Today's episode is part two of our experiment on a client's low BSR. Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them in the future. We'll see you in The PPC Den!

Influencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on.In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the script with their influencers and the way they handle them. They also share the platform that gives them the best results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEFancii's influencer marketing program started with customers already using its products.Fancii gets the best influencer marketing results from Facebook.Influencer content should always be organic.Use Amazon as a way to gather ideas on new and exciting products in your business industry.Amazon is still the biggest marketplace in the world. A lot of searches begin on Amazon.User-generated contents are always great to communicate with your audience.It's important to have an amazing core team.There are always different challenges in business and it is important not to be afraid to pivot.Recommended Tools:Social IQ  https://chrome.google.com/webstore/detail/socialiq-influencer-marke/edpcocadldfbbpllhfkfcebnpigleamn Later https://later.com/ Canva https://www.canva.com/ Recommended Book and Podcast:The Power of Female EntrepreneursHow I Built This with Guy RazToday's Guest:Brendan Zheng is the owner and CEO of Fancii & Co.Mandrea Weber is a co-founder at Fancii & Co.Fancii & Co. is a D2C brand that specializes in lighted mirrors & premium beauty tools to make you shine from the outside, in.Connect and learn more about Fancii here: Website: https://fancii.com/ Instagram: https://www.instagram.com/fanciico/ TikTok:  https://www.tiktok.com/@fanciiandco Bacon and Eggs https://baconandeggsmedia.com/ This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast...

Amazon's leadership principles (Core Values) have been the most critical element in their unprecedented success. Value alignment first, and skills second. So why is this not a standard practice among all up-and-coming startups?  The reason I believe is that leaders then become accountable for their actions when they misbehave.  Without values, it is easy to hide. It is easy to rationalize bad decisions and easier to deflect blame when the shit hits the fan. This is why 9 out of 10 startups fail. Without the right people, your company will not be able to execute.  And the right people are attracted to more than just money. They want growth, structure, and purpose.  When your company demonstrates that none of these elements are present, the A-players run!  And what you are left with are the people who are willing to take the job.  Guest Bio: Steve Anderson is the CEO of Catalyit. He has spent decades shaping the insurance industry through a deeper understanding of emerging technologies and how businesses today can best integrate and leverage them.  Steve is a sought-after speaker and influencer. He is also the author of the widely-anticipated book The Bezos Letters, where he reveals 14 principles for business growth based on the ideas and patterns that emerged when he examined Jeff Bezos' 21 annual letters to Amazon shareholders.  TODAY WE DISCUSS: Balancing need with patience to get the right hire How to put the right structure in place to land them HIRING STORY: Hired an operations manager, who seemed like a good fit. Terminated after 3 months. Hired too fast! Pressure to move fast from start to offer in 3 days. The person already had an offer. He didn't follow his own advice.   Challenge? Balance need with hiring the right person Miscasting a hire Don't hire when you rushed to fill a position The interview process is not intentional.  Not having a hiring process, hiring questions (winging it) Rick's Nuggets:  Problem: Pacing is determined by the candidateClue that the person just needs the money Mitigated by disclosing your hiring process & timeline  Intention: purpose of the interview? How do we solve the problem?  Structure Have a good job description Have a good hiring & interview process Intentional interviews Amazon  Will you admire this person?  Will this person raise the average level of effectiveness of the group  Along what dimension might this person be a superstar Don't cave into the pressure  Candidate pressure Own need pressure Find short term solutions while the interview process is moving along Be willing to fire fast Not fully committing or fully focused Not understanding urgency  Rick's Nuggets: Evidence trumps assumptions Pacing determined by the process, not the person No need to fire, when you have hired the strongest person Key Takeaways that the Audience can plug into their business today! (Value): Process is key to success Need a place to start - Use Amazon's hiring questions Culture fit might be more important than skills.  Guest Links: LinkedIn: https://www.linkedin.com/in/stevetn/ Personal: https://thebezosletters.com/ Company: https://catalyit.com/ LinkedIn: https://www.linkedin.com/company/catalyit/ Twitter: https://twitter.com/SteveTN Facebook: https://www.facebook.com/SteveAndersonNetwork/ Instagram: https://www.instagram.com/steveanderson/ Host Links:  LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ Authored:  "Healing Career Wounds"  https://amzn.to/3tGbtre Startup: www.intertru.ai HireOS™ inquiry: rick@stridesearch.com Show Sponsor: www.intertru.ai www.stridesearch.com

In this week's cannabis news we cover the following stories: Monkey: Biden Announces Mass Marijuana Pardons And Calls For Cannabis Scheduling Review | Macky: Calls for cannabis to be made Class A 'completely crazy', say experts | Why is pro-legalization Amazon suddenly banning weed grinders? | Bubble: A pair of Aussie YouTubers claim they have figured out a way to beat a roadside drug test | TG: Costa Rica government promotes legalizing marijuana for recreational use | Thanks as always for listening to the show, don't forget to come and join us over at Percys Grow Room to enter some of the new competitions we have up and running! Don't miss out on the chance to win a HLG Blackbird light worth £700!! Join us and enter the pumpkin carving comp! 

Why Use Amazon To Print Branded Booklets for Businesses, the Pros & Cons In this episode, I will go over the pros & cons of using Amazon's print-on-demand services to print branded booklets for businesses. I will share my experience working with businesses on what they love and dislike about Amazon's print-on-demand services. //Show Notes: Book Hackers Club bookhackers.us The more you give, the more you receive. Let's all grow together! Tammie Chrin Founder KDP with a Twist KDP 4 B2B Co-Founder Book Hackers Club https://tammiechrin.com https://linktr.ee/Tchrin How to make a $1,000 a month https://tammiechrin.com/how-to-make-1-000-a-month Are you ready to get your KDP 4 B2B business started? Ready to accelerate your KDP 4 B2B Business? Sneak Peek at KDP 4 B2B course https://bit.ly/38TrLYv Are you new to KDP? Start here: Aududu: Quick Start to KDP Publishing Course https://kdp4b2b--aududu.thrivecart.com/quick-kdp-start-course/ Aududu Book Creator tool https://kdp4b2b--aududu.thrivecart.com/yearly-pro-membership/ Aududu 5 books in 5 Days course (This is a fun way to try out this very fantastic book creation tool) https://kdp4b2b--aududu.thrivecart.com/5-books-in-5-days-challenge/ Canva Design Tool https://partner.canva.com/c/3108088/647168/10068 Earnings & Affiliate disclaimer Links https://tammiechrin.com/affiliate-disclaimer https://tammiechrin.com/earnings-disclaimer EARNINGS DISCLAIMER: This video is for educational purposes only. There is no guarantee that you will earn money using the techniques and ideas in this video. Your success in obtaining the results claimed in this video will require commitment and hard work. You must agree not to rely upon any information contained in this video. RTC Global LLC, KDP 4 B2B & Tammie & Rob Chrin hold no responsibility. This is at your own will and risk. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a small commission at no extra cost to yourself. This helps support the channel and allows me to continue to make videos for you. Thank you so much for your support! --- Send in a voice message: https://anchor.fm/kdp-with-a-twist/message Support this podcast: https://anchor.fm/kdp-with-a-twist/support

Amazon Posts is Amazon's new beta feature where brand-registered sellers can post photo content to a feed, similar to the Instagram feed.    In this episode, I talk about where to find Posts and how to set it up, the minimum requirements, the analytics, and how it can help you boost sales for free.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Featuring Will Haire, Co-founder of Bellavix.Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound.Episode Quote: "You know, a lot of it comes down to how much brand equity you have. How big is your audience? And what's your price point? Shoppers are going to be looking at those aspects as they're considering your different products and categories.” Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast, where you listen to podcasts.

On today's Lunch With Norm, we are joined by digital nomad and Amazon Expert Sumner Hobart! We are diving into the world of Amazon Posts, Amazon's version of social media. Is it worth it? Find out on today's episode as we learn what are AMZ posts and do they work. Sumner dives into his very own case study. Sumner is is an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for himself and his family. He shares the knowledge he acquires in the form of affordable, detailed, & highly valuable courses on Udemy as well as his successful YouTube Channel. This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Sumner Hobart, our returning digital nomad and Amazon expert. Sumner breaks down Amazon's version of social media... Amazon Posts. Sumner breaks down his very own case study to help see if it is worth adding to your Amazon strategy. Sumner is is an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for himself and his family. This episode is brought to you by Startup Club.

J.J. Fast Publishing wants to help you make your dreams of becoming a children's author come true by guiding you through the process of self-publication on the Amazon Kindle platform. To read the full free guide, visit https://childrensbookformula.com (https://childrensbookformula.com)

Vincenzo is an expert in optimizing and scaling brands on Amazon. He runs an Amazon Service Provider Agency with all the certifications. They have helped more than 1000 local, national, and international brands sell more on Amazon globally. Ecomcy is a full-service Amazon consultancy, providing tactical/execution support and strategic consulting services for Amazon sellers and vendors. Focused on mid-to-large sized brands, Ecomcy use specialist consulting frameworks, deep analytical ability and powerful technology to grow our customers' revenue on Amazon. www.ecomcy.com 10% Discount when you use Sellozo10 Make sure to subscribe to the podcast so that you are notified of new episodes!

Let's say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations. We'll see you in The PPC Den! Highlights 0:00 Intro– stomach flu 1:43 The Export Button 4:26 Campaign change over time 11:40 Quick negative exact to avoid duplication 15:26 Recap & overview 17:20 Outro– allergies If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Why and How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You're Still Not Using Bulk Sheets And What to do About It How to Quickly Lower ACOS Using Bulk Operations The 6 Layers of Campaign Structure Complexity Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno

Here is the audio and text content from one of Judith Briles’ new 3-minute videos featured in her Author & Publishing Tips in 3 Minutes or Less playlist on YouTube (https://www.youtube.com/playlist?list=PLhXzmXm7u15joaoEPy23ASD2mCXtW-c-f). That playlist currently features 37 videos. Here’s one that got my attention:Use Amazon Search Inside to Add to Your BookHow many of you have used Amazon? I bet most of you do.Have you ever looked inside the book when you're looking at the details? Most books have the look inside or search inside feature in the book listing.Now, go to a comparable book like yours, a bestselling book on your topic? Take a peek at how the look inside feature is laid out. Usually it has a table of contents, or what we now call the contents page.Take a look. Does any of that book’s content match what you're thinking about including in your book? We're not talking about doing a copy paste, copy paste of content. We're looking for noodling. Is there something maybe you hadn't thought about to include or something that sparks your thinking?You know, that seems so old, everyone has it? Maybe I need something with a unique twist. The search inside feature is very, very helpful on Amazon to spur your own thinking and planning for a bookI would also read the back cover to look for bullet points that pop out at me. Does any of the back cover copy speak to me in what I'm writing about?I can't tell you how many times I've watched movies or a TV show, and there's a line in it that pops out and reminds me that I need to include something like that in my book. And then I end up writing an entire chapter on eight words that I heard that became the golden egg.And now that you’re read the edited text and listened to the podcast audio, watch Judith tell the same story in her YouTube video:Judith is using the power of YouTube playlists to showcase a series of related videos and, in essence, creating a YouTube podcast via an integrated playlist of related videos. Cool!I might steal this idea from her or, more likely, copy some of her idea to create a new playlist for myself. You could create a series of related short videos as a playlist for your nonfiction book, novel, memoir, children’s book, or podcast.Here are my two main playlists about book marketing:Book Marketing Success Podcast (a playlist that syndicates many episodes from my Book Marketing Success Podcast): https://www.youtube.com/playlist?list=PLBmBDUpR8MYLB0AIBTk3Zau82aW0Y9cZ5.Book Marketing Tips Playlist: https://www.youtube.com/playlist?list=PLBmBDUpR8MYJccMHTCuq-loHZ5ORYPso3.Listen to my Book Marketing Success Podcast: https://bookmarketing.substack.comWebsite: https://www.bookmarketingbestsellers.com1001 Ways to Market Your Books: https://amzn.to/3ICjpAsSnipFeed: https://snipfeed.co/bookmarketingAsk me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ecOr just buy me a cup of coffee!: https://www.buymeacoffee.com/BookMarketing This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Allie shares PR strategies she learned from working in PR at Amazon that you can use to get PR for your company. Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brand and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast Selfish, a show dedicated to self-care and following your dreams! -------------------------------------- Sign up here for the EDGE's Weekly Newsletter and get BONUS content. It's FREE! -------------------------------------- Please Support this Podcast by checking out our Sponsors: Mad River Botanticals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> EPISODE LINKS: Fame and Fortune Homepage Allie on Twitter PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts  Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed SUPPORT & CONNECT Sign up here for the EDGE's Weekly Newsletter and get BONUS content. It's FREE! Twitter: Follow Brandon on Twitter Instagram: Follow Brandon on Instagram LinkedIn: Follow Brandon on LinkedIn *We respect your privacy and hate spam. We will not sell your information to others.

Jeff Bezos got even richer during the pandemic because we were so reliant on online shopping, namely shopping with Amazon. It's time to spread that wealth by shopping directly with small online businesses and local stores. Cynthia Nielson is a seller on Amazon, which is necessary for small businesses to compete and find customers. Keep in mind that Amazon isn't like shopping at a retail store where the store buys its merchandise wholesale and basically owns it/can do whatever it wants with it as long as it brings in a profit. Amazon is more of a pass-through where you come to shop at their "store", but end up buying from another merchant. That merchant is likely a small business struggling to survive. No only does Amazon charge fees for merchants to be there, they make the rules, especially when it comes to returns (which costs the merchants dearly). Not only that, just when a merchant is seeing success, Amazon will change the algorithm killing that organic success. Merchants feel forced to buy ads, which Amazon profits from. We take advantage of the lax return policy without realizing how much that costs the merchants, especially if you choose "wrong website description" or "wrong item sent" (instead, choose "no longer need" since "I made a mistake" isn't on offer). Consumers have the power to change this. Think not only about the price you are paying, but the cost of that choice and the value of where you are buying from. Choosing to purchase directly from that merchant helps greatly. Buying locally keeps that money in your community. Use Amazon as your search engine and then buy elsewhere (directly from merchant or a local store...or even another online store). Amazon has a reputation for their allegedly poor treatment of their employees. Think about that when you shop there. Amazon has the power to change that now, and haven't. Because what they are doing is working for them. And we, the consumers, are agreeing to that culture every time we "Buy Now". Amazon continues to buy companies. We are ending up with fewer and fewer choices. We need to stop relying on one corporation for the majority of our shopping. Maybe it's time to choose our conscience over our convenience.Episode recorded on 04/30/21Episode released on 06/09/21For more information on the podcast or its host, please visit sassylittlepodcast.com. There, you will find links to social media and an opportunity to become a member of the podcast community. We are on Twitter and Instagram @SassyLittlePod and Facebook @SassyLittlePodcast.Thanks for listening! If you like this sassy little podcast, please subscribe to it, rate it and review it, and tell your friends about it. For early access, ad-free episode and exclusive content, become a patron on Patreon or a subscriber with Apple Podcasts (coming soon!). Cheers!

Episode 50: Use Amazon Customer Returns To Your Advantage How can customer returns actually be used to your advantage? Tune in today to find out! Minute Markers:  :50- How to find customer return info 2:30- Look at the info to address customer complaints 3:30- When should you pull inventory? 3:57- How address bad customer experiences and returns? 5:00- Listen to customer pain points Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies

Jared Warner is a marketing guy, the creator of the Entrepreneurship Growth Formula, an international best-selling author, speaker and host of the Get Found Radio Podcast. Topics Discussed Where Jared recommends starting a brand-new online business in 2018 Word-cloud software & websites The software he uses with his clients and team Subdomains for redirection Key Takeaways Don't try to create solutions for your ideal customers until you've interacted with them and find out if they actually want what you think they do. Use Amazon as a research tool for understanding the gaps in the market place for your customer. Paste reviews into a word-cloud software to help percolate the top. These are terms that might be really good for your marketing material. Sometimes tools work different on different devices. Creating different workflows on the website versus inside the phone app may improve productivity or effectiveness of the software. If things are falling through the cracks in your business, it may be time to search for a software solution to fill the cracks and improve workflow. Websites Mentioned in this episode com Basecamp Active Collab Slack Acuity Scheduling Episode Quotes “No tech, no business.” – Jared Warner “…they've spilled their guts online. They've told you why they've bought it, what they like, what they didn't like. “ – Jared Warner Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Jared LinkedIn: https://linkedin.123getfound.com Facebook: https://www.facebook.com/jaredppc Podcast: http://getfoundradio.com/ Book: From the Ashes of Failure  

The Amazon publishing ecosystem is a great way to build your online audience — if you know what to do. Search and social media play an important part in growing your online audience. But what about Amazon? Even if you don’t sell physical goods, Amazon can play a vital role in helping you build your... Listen to episode

Amazon is a monster. You're probably frustrated if you've ever tried to sell anything to compete with Amazon, but they don't have to be competition. In this episode I go over three ways to use Amazon to help attract, engage and retain your clients. I'll show you how to self publish a book using Createspace.com, Amazon's self publishing platform, as well as Amazon Giveaways and lastly fulfillment by Amazon or their FBA program.