Podcasts about amazon sales

"You start with ‘there's no way this is me.' Then you question everything. Then, eventually, you realize—this really could be me."Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn't go as planned.This isn't your typical success story. Ron shares:Why success in one business doesn't guarantee success in anotherThe emotional toll of failure and the ego traps that cost him moneyHow to know when to walk away, pivot, or double downWhat he'd do differently if he launched these brands todayMost founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.Resources & LinksFollow Ron on Twitter: @obviceoCheck out Obvi: myobvi.comListen to Ron's podcast, Chew On This: Listen herecoffeeovercardiopawrangers.comSponsorsCleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work With KurtGrow your Shopify store with me: ethercycle.com/applyJoin my newsletter for Shopify insights: kurtelster.com

Send us a textMany sellers miss out on sales by not optimizing their alt text and A+ content properly. Learn how these small changes can help your Amazon listings rank better and attract more buyers.Wasting money on ads? Learn how to run PPC the right way! → https://bit.ly/3DLhywd#AmazonSEO #EcommerceTips #AmazonSellers #APlusContent #SEOTricksWatch these next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8Secrets to Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6-----------------------------------------------Not sure if your listing is fully optimized? Let us take a look! → http://bit.ly/3B1LvHtOne call can change your strategy → http://bit.ly/3B3HMJABetter main images = more clicks. Get yours upgraded!→ http://bit.ly/3Vb6b6QTimestamps00:00 - Why Customer Avatar Matters in Marketing00:08 - Fixing Alt Text to Improve Amazon SEO00:39 - Missed Opportunities in Alt Text Optimization01:04 - Adding Spanish and Misspellings for Indexing01:16 - Brand Story and Crawlable Text Issues01:41 - Optimizing A+ Content for Higher Clicks02:14 - The Power of Targeted Images in Amazon Listings02:47 - Testing Images to Improve Click-Through Rate03:26 - A+ Content Design Wins and Fixes04:06 - Why Pet Product Listings Need Better Targeting04:32 - How My Amazon Guy Can Help You Scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies.A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages. Highlight Bullets> Here's a glimpse of what you would learn…. Innovative strategies for e-commerce sellersEnhancing product listings to improve salesImportance of consumer insights in e-commerceThe "million-dollar image hack" for product imagesIntroduction of the AI tool "Variations" for image creationUtilizing consumer feedback for optimizing listingsThe shift towards conversational search queriesBuilding brand reputation in competitive marketsEffective A/B testing strategies for product listingsLeveraging external press and relationships with journalists for brand visibilityIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Matt Kostan, CEO of Product Pinion. They delve into advanced e-commerce strategies to help 6-7 figure business owners scale to 8 figures and beyond. Matt shares actionable insights, including the "million-dollar image hack" for creating standout product images based on competitor analysis. He introduces "Variations," a new AI tool for generating effective Amazon listing images. The discussion emphasizes the importance of consumer feedback, continuous testing, and leveraging AI tools to enhance product visibility and drive sales. This episode is a must-listen for ambitious e-commerce entrepreneurs.Here are the 3 action items that Josh identified from this episode:Action Item #1: Implement the Million-Dollar Image Hack: Focus on creating standout product images by analyzing your competitors and leveraging AI tools for creative differentiation. Test multiple image concepts in a controlled environment to measure click-through rates and select the most effective one for your Amazon listings.Action Item #2: Leverage Consumer Feedback for Listing Optimization: Collect feedback through customer reviews and surveys to identify relevant keywords and descriptors that resonate with shoppers. Continuously update your product listings to reflect these terms, improving search visibility and relevance.Action Item #3: Adapt to Conversational Search: Optimize your product titles and descriptions for natural, conversational queries. Use consumer insights to identify commonly used phrases in your niche, and ensure your listings are tailored to the evolving search behavior of shoppers.Resources mentioned in this episode:Product PinionCanvaGoogle FormsHelium 10Jungle ScoutPerplexityChatGPTWirecutter (New York Times)Vetted (Forbes)Underscored (CNN)InovioDescriptThe 4-Hour Workweek by Tim FerrissBuy Back Your Time by Dan MartellAlex Moses PodcastAndrew SedlakDorian GorskiSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Matt Kostan, the CEO of Product Pinion. And today we have some amazing hacks. We've got AI tools that he's going to be sharing with us. We're going to be talking about how ...

Send us a textSteven Pope, CEO of My Amazon Guy, shares how small changes to your listing can massively increase your Amazon sales. Learn how to optimize CTR, conversion rate, and PPC campaigns with actionable insights for sellers. Interested in a main image revamp? Get yours upgraded here: http://bit.ly/3Zuylez#AmazonSelling #AmazonCTR #AmazonPPC #StevenPope #AmazonSEO #EcommerceTips Watch these videos next:Selling seasonal products? https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=1CTR secrets and more https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=1564s----------------------------------------------Get one-on-one guidance from an expert, book a call today http://bit.ly/3B3fgrCStart growing your sales today http://bit.ly/3Vbhtb6Submit your ASIN for a detailed review http://bit.ly/3ZrUVp6Timestamps:00:00 - How a Small Change Led to a Big Sales Increase00:14 - Introducing Steven Pope from My Amazon Guy01:24 - Challenges Facing Amazon Sellers Today02:03 - Understanding Amazon's Conversion Rates03:28 - Practical Tips to Improve CTR04:49 - Using Brand Stories to Drive Traffic07:00 - SEO for A+ Content and Alt Text08:47 - Insights on PPC Campaign Launches10:17 - Market Share and Clickthrough Rate Tips13:06 - Enhancing Main Images to Drive Sales18:00 - Overcoming Customer Concerns25:00 - Thoughts on AI in Amazon Selling29:27 - Learn More from My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to our Special Mix! In this episode, we're breaking down the key elements every Amazon store owner should know. If you're an eCommerce business owner looking to scale, optimize your operations, and enhance your Amazon marketplace strategies, this episode is just for you.

Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.

Hey there, welcome back to Amazon Made Simple!

Shoot us a Text.We're rooting for a great end to the month as we enter Thanksgiving week. Today, we're talking about how Hyundai and Amazon's online retail platform could enter its next phase in January, how Wall Street investors are still bullish on auto loans and how this week signals a new level of danger for drivers.Show Notes with links:Thank Dan Shine for having us on Fridays Daily Drive PodcastHyundai's online retail platform with Amazon faced setbacks from the CDK cyberattack but is now on track for a January pilot phase launch. Despite technological and operational hurdles, dealers are increasingly optimistic about the program's potential.Over 80% of Hyundai's 841 dealers expressed interest in the platform, signaling strong support.Hyundai addressed dealer concerns, ensuring sales remain tied to the dealership, not Amazon.The CDK outage disrupted over half of Hyundai's dealer network, delaying progress.Other challenges include trade-in valuation and flexible financing options.Hyundai CEO Jose Munoz said that “Customers want to go to the dealer to get the car themselves. That's one of the reasons why a lot of dealers have seen this not as a competition, but as something that reinforces their sales.”Investors are doubling down on auto loans, even as rising delinquencies signal financial stress for consumers. Wall Street remains bullish, betting on a strong economy to balance the risks.Subprime auto bonds sales surged to $40B in 2023, up 17% from last year.Investor demand is immense; some bond deals are oversubscribed by 20x.Auto bond yields have tripled since 2021, with low-grade bonds offering 6%.Delinquencies, now at 3.8%, are the highest since 2010, affecting low-income borrowers most.Analysts argue that car payments are prioritized; “You can live in your car, but you can't drive your house,” says Daniel Liesener.Thanksgiving week sees a sharp rise in distracted driving, making it one of the riskiest travel periods of the year. Peak travel times amplify those dangers with increased phone use and speeding.Thanksgiving Day distraction rates soar 18% higher than a typical Thursday.Speeding doubles during Thanksgiving week, contributing to additional crashes.The Wednesday before Thanksgiving sees distraction up 7%, peaking on the holiday itself.Distraction is highest from 9:00 a.m. to 1:00 p.m. on Thanksgiving Day, dropping during typical dinner hours.“Early morning travel offers safer conditions,” highlights the report, urging caution.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email

Send us a textLearn how clear communication and quick response times drive Amazon sales growth with My Amazon Guy's proven systems.Explore more Amazon growth strategies: https://myamazonguy.comWatch this video on YouTube:The Only Amazon Expert I Trust – Here's Why You Should Too! [Client Testimonial]:https://www.youtube.com/watch?v=A9Hdv6zxY34&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=67Timestamps:00:49 – How My Amazon Guy Sets Client Expectations01:08 – The Client's Experience with Stephen Pope's Videos02:15 – Stephen Pope's Playbook: The System Behind My Amazon Guy03:50 – Importance of Quick Response Time for Client Trust04:45 – Wrapping Up: Communication and Sales Growth----------------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Kamaljit Singh is the CEO and Founder of AMZ One Step, an Amazon creative and marketing agency that enhances product listings to boost sales for Amazon sellers. Starting with retail arbitrage, he quickly moved to establish a successful private label brand, eventually selling it in 2018. Kamaljit's agency has created over 100,000 infographics for Amazon sellers, specializing in conversion optimization and branding. In 2022, he strategically expanded his empire by acquiring Kenji ROI, another leading Amazon agency. He is passionate about leveraging his Amazon expertise to help e-commerce brands enhance their online presence.  In this episode… Have you ever wondered if there's a secret to rapidly increasing online sales without spending a fortune? What if the answer lies in a simple tweak to something you might be overlooking? How can such a small change propel your business forward at lightning speed? Kamaljit Singh, an e-commerce expert, delves into his approach to enhancing Amazon listings for better conversion rates and his journey from an individual seller to acquiring a competing agency. He shares how identifying constraints within an organization can lead to significant improvements, the importance of systemizing operations for growth, and the nuances of structuring a company acquisition. Through his firsthand experience, Kamaljit demonstrates that attention to detail, especially optimizing a product's main image, can dramatically increase sales traffic on Amazon. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kamaljit Singh, CEO and Founder of AMZ One Step, about optimizing Amazon sales and strategic business growth. Kamaljit discusses how AMZ One Step helps Amazon brands elevate their conversion rates, the challenges and successes in selecting products for Amazon retail, essential tools every Amazon seller should master, and his journey of acquiring a competing agency.

Send us a textLearn how using Amazon's Brand Registry and A+ content can improve your product listings and increase sales. Steven Pope shares his process for improving product visibility and maximizing sales potential with optimized SEO strategies and premium content on Amazon. Get an A+ content here https://myamazonguy.com/services/design/amazon-enhanced-brand-a-plus-content/Watch these videos on YouTube:Premium A+ Content is 1464 Pixels & Standard is 970 Pixels [Design Optimization Guide]https://www.youtube.com/watch?v=aVH-3BE_NgA&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=2NEW Brand Guidelines Service - How to Build a Style Guide with MAGhttps://www.youtube.com/watch?v=NghgnDf_Uk4&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=3#amazonstorefront #amazonseo #amazonbrandregistry Timestamps:00:00 - Importance of Building Relationships with Suppliers00:17 - The Role of Amazon Brand Registry for Success00:47 - How A+ Content Improves Amazon SEO01:15 - Using Alt Text for Better SEO on Amazon01:45 - Creating Product Comparison Modules to Boost Sales02:10 - Building an Amazon Brand Store for Higher Visibility02:42 - Impact of Influencer Marketing on Branded Search03:29 - Key Business Advice: Listening to Customer Feedback-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLaunching a product on Amazon can be one of the toughest challenges in ecommerce. In this episode of the Passion Product Podcast, we explore the real struggles behind a successful Amazon product launch—from A/B testing main images to managing inventory and dealing with stockouts. If you're thinking about launching on Amazon, this video will give you an honest look at what it really takes to succeed.Get better sales and grow your brand with My Amazon Guy.https://myamazonguy.com/amazon-agency/Use code STEVENPOPE6M20 for 20% off your first 6 months of Helium 10.https://bit.ly/3RTm5idSave when you upgrade your Helium 10 account.https://myamazonguy.com/h10upgradeTimestamps:00:00 - Why You Should Never Go Out of Stock on Amazon00:20 - How Steven Pope Got Started: From TV Reporter to Amazon Seller 01:05 - Lessons from Working with Amazon and Early PPC Strategies 01:45 - The Power of A/B Testing: Main Image and Packaging 02:30 - Why Clickthrough Rate (CTR) is Key to Amazon Sales 03:00 - Launching During Peak Sales Seasons: Black Friday Success 03:40 - Managing Inventory to Avoid Stockouts 04:20 - Maintaining Sales Momentum After a Successful Launch 04:50 - Why Staying in Stock is Critical for Long-Term SuccessFollow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance.In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace. Listen and learn in this episode!Key takeaways from this episode:Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities.Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues.TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking.Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing.Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation.Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth.Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations.Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon.Today's Guest: Mina Elias, Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Having a great product is one thing. Ensuring that it actually appeals to your target audience is a whole different thing entirely. A product that doesn't convert is essentially useless. That is why split testing is so important. Even a 10% improvement in your conversions can result in massive growth for your business. In this episode, we chat with Andri Sadlak, the founder of Product Pinion, a split-testing platform designed specifically for Amazon sellers. Andri dives into why split testing matters—from refining your product's appeal and optimizing ad spend to gathering insights about your customers and staying a step ahead of the competition. Andri breaks down the split testing process into four simple steps: Step 1 - Gather feedback from your target audience using things like surveys and Facebook communities.  Step 2 - Create multiple versions of whatever you're testing based on that audience feedback.  Step 3 - Conduct split tests in a simulated environment. Step 4 - Move to Amazon and test again.  The best part? Improving your conversions doesn't require years of experience, special skills, or a huge budget. It's a powerful approach that is accessible to any business, at every stage of your growth. As Andri explains, “Optimizing conversions is a never-ending process. There's a huge benefit to constant improvement. It's the principle of compounding. As long as you stay on top of things and always improve, little by little, you benefit from that compounding because very few of your competitors will be as resilient and committed to perfection as you are.” If you want to take your Amazon sales to a whole new level, then tune in for Andri's expert tips on split testing and unlocking a deeper understanding of your audience! Topics Discussed in this episode: Why many Boutique aggregators are failing (04:29) Why Andri had to sell his house to save his business (06:57) What drove Andri to sell his FBA business (11:34) How selling his business empowered Andri to start a new business (15:25) The origins of Andri's market research SaaS business (17:29) Consumer research trends on Amazon (21:51) How to set up effective split testing (23:58) Tips on how to get ahead in the current Amazon seller landscape (35:00) How the Amazon marketplace will evolve in the next few years (42:45) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Product Pinion Andri's LinkedIn  Building a Story Brand by Donald Miller Sit back, grab a coffee, and learn the secret to creating a long-lasting boost to your Amazon sales!

Having a great product is one thing. Ensuring that it actually appeals to your target audience is a whole different thing entirely. A product that doesn't convert is essentially useless. That is why split testing is so important. Even a 10% improvement in your conversions can result in massive growth for your business. In this episode, we chat with Andri Sadlak, the founder of Product Pinion, a split-testing platform designed specifically for Amazon sellers. Andri dives into why split testing matters—from refining your product's appeal and optimizing ad spend to gathering insights about your customers and staying a step ahead of the competition. Andri breaks down the split testing process into four simple steps: Step 1 - Gather feedback from your target audience using things like surveys and Facebook communities.  Step 2 - Create multiple versions of whatever you're testing based on that audience feedback.  Step 3 - Conduct split tests in a simulated environment. Step 4 - Move to Amazon and test again.  The best part? Improving your conversions doesn't require years of experience, special skills, or a huge budget. It's a powerful approach that is accessible to any business, at every stage of your growth. As Andri explains, “Optimizing conversions is a never-ending process. There's a huge benefit to constant improvement. It's the principle of compounding. As long as you stay on top of things and always improve, little by little, you benefit from that compounding because very few of your competitors will be as resilient and committed to perfection as you are.” If you want to take your Amazon sales to a whole new level, then tune in for Andri's expert tips on split testing and unlocking a deeper understanding of your audience! Topics Discussed in this episode: Why many Boutique aggregators are failing (04:29) Why Andri had to sell his house to save his business (06:57) What drove Andri to sell his FBA business (11:34) How selling his business empowered Andri to start a new business (15:25) The origins of Andri's market research SaaS business (17:29) Consumer research trends on Amazon (21:51) How to set up effective split testing (23:58) Tips on how to get ahead in the current Amazon seller landscape (35:00) How the Amazon marketplace will evolve in the next few years (42:45) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Product Pinion Andri's LinkedIn  Building a Story Brand by Donald Miller Sit back, grab a coffee, and learn the secret to creating a long-lasting boost to your Amazon sales!  

Keywords:SaaS, Amazon PPC, profit maximization, customer profile, niche, business strategy, data analysis, intraday bidding, budget rules, profit optimization, bundling products, brand optimization, PPC campaignsTags:SaaS, Amazon business, PPC optimization, profit maximization, customer targeting, data-driven decisions, bundling, brand differentiation, intraday bidding, budget management, optimization tools, profitabilityChapters:[00:00 - 03:06] Introduction and Overview[03:06 - 06:11] The Importance of Focus and Strategy[06:11 - 09:01] Data Analysis and Optimization[09:01 - 11:58] Intraday Bidding and Budget Rules[11:58 - 14:58] Optimizing Your Brand and Bundling Products[14:58 - 20:50] Maximizing Profits in a Competitive Market[20:50 - 23:15] The Role of PPC Software and Intraday Bidding Takeaways:Focus on a specific customer profile and niche to drive profitability.Develop a clear business strategy and purpose.Use data analysis to uncover overlooked opportunities and optimize performance.Implement intraday bidding and budget rules to improve Amazon PPC campaigns.Consider bundling products and optimizing your brand to differentiate yourself in a crowded market.Soundbites:"At some point, you have to make a decision and not follow every dollar, but focus on the right opportunities.""Data is your biggest resource. Dive deep into it to discover what works and what doesn't, then adjust.""Don't hesitate. Start bundling your products—both digital and physical—and optimize your brand presence to stand out." Confused by the noise? Don't be. We've got the 4-step game plan so simple, even a 19-year-old dropout or 76-year-old grandma can follow it. Freebie-free, low-drama, pure profit. Ready to turn your Amazon dreams into reality?Click the link, visit https://voltagedm.com, and let's get this party started. Let's get connected!VISIT https://voltagedm.com to boost your brand and sales exposure!  Find Me On:  LinkedIn:   / https://www.linkedin.com/in/neiltwa/Instagram:   / https://www.instagram.com/neiltwa/Facebook:   / https://www.facebook.com/neiltwa/X/Twitter:   / https://twitter.com/voltagefbaTikTok:   / https://www.tiktok.com/@fbabusinessbuilders Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 by checking out our "Almost Automated Income w/ FBA" book now LIVE for ONLY $5:

Is your Amazon store ready for the Q4 rush? In this episode of The Six Figure Amazon Store Podcast, we reveal 5 powerful strategies to help you dominate sales during the busiest time of the year. From split testing to optimize your listings to smart PPC spending and avoiding costly storage fees, we cover the essentials you need to stay ahead of the competition. Learn how to refresh your brand store for the holiday season and create a promotional calendar that drives sales beyond Q4. Packed with actionable tips, this episode will help you maximize your Amazon sales and boost your holiday success!   Want to sign up for Helium 10? CLICKFLUENCY10 10% OFF EVERY MONTH (also valid for annual plans) CLICKFLUENCY20 20% off for the first six months *Note this is an affiliate link, by using this link you will get a discount for the software and we will earn a small commission from it.   If you have a question or problem you are facing on Amazon or another online platform for your natural personal care brand You can send a quick email to contact@clickfluency.com.   Don't forget to join our Facebook group where you can meet other natural personal care brands looking to grow and scale profitably. www.facebook.com/groups/sixfigureamazonsellersupport/    Click here to subscribe to The Six Figure Amazon Seller Podcast Newsletter to get weekly newsletters that are unique to brands looking to sustainably scale to six figures with their Amazon store.

Being an entrepreneur was just a natural fit for Athena Severi. As a person who on finding a problem, wants to solve it and sees no barriers to doing so, she simply fell into being an entrepreneur. With her "go get it" attitude, success was only a matter of time. Speed humps were to be expected, but with her mindset, they have been overcome.In this "Read to Succeed" episode, Athena shares 3 books that have inspired he along the way and shares her views on the importance of reading.For more great content, go to:https://www.isintosuccess.comhttps://www.instagram.com/insightsintosuccess/https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445ghttps://www.tiktok.com/@insightsintosuccessEmail us at: paul.d@isintosuccess.comThanks for supporting us in our journey to find the secrets to success!

Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10's Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going?   Joe: I'm going good. Thanks for having me on.   Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right?   Joe: Yes, we're in Las Vegas, Nevada.   Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised?   Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold being a Zimbabwean.   Bradley Sutton: You went to the opposite, then if you went to Vegas, I cannot imagine a more opposite than cold place.   Joe: Oh yeah, 100%. I just went on to Google and I was like okay, I want to go somewhere in America, but I need to find somewhere warm. And I think the first thing that came up on the search was Death Valley, but there was nothing over there. So the second thing was Phoenix and Las Vegas. So, I eventually found myself in Las Vegas just because of the ease of doing business. Ability to meet people here is really good.   Bradley Sutton: And did you go to university uh over in UK or in the US?   Joe: yes, I did university in the UK as well as in the US, so I got an accounting degree back in uh UK um and then in the US, I did a um was a business management degree with some entrepreneurship uh additional to that   Bradley Sutton: was it like a unlv or?   Joe: I know this was in um in Phoenix in ASU, yeah.   Bradley Sutton: ASU, uh, Sun Devil right? Joe: yes, sir, okay, there, you see it.   Bradley Sutton: I always test my I don't know. I'm not going to ask you any kind of mascot because from England I don't know anything about England schools, but I know most of the US schools have mascots here. Actually, I'm wearing a. We'll talk about this later. I'm wearing a mascot from a minor league baseball team is my hat. This is called from nearby to Arizona is Albuquerque Isotopes. But the reason I use this today was because this is very similar, this logo, to our Helium 10 Adtomic logo. I know you and I were talking about Adtomic, doesn't it look like the A from Adtomic yeah,   Joe: it actually does. Now I see it when you mention it.   Bradley Sutton: So that's why I wore this on purpose. There's a method to my madness, but anyways, before we get to Adtomic, talking about Adtomic, I just want to talk about your e-commerce journey. So when you graduated from, after you know, there at ASU, did you get into e-commerce at all, or at what kind of?   Joe: So this was actually still back in England , around 2017 is when I kind of got first into my e-commerce kind of journey, which was on Shopify. Specifically, Shopify and WordPress was where I started out and I bought a random course of somebody online, learned all about basically advertising from like Facebook, from Instagram, from Google, sending it to this website and landing pages that we used to do. And then, within being in that realm, I started hearing this FBA term being thrown around.   Bradley Sutton: What were you selling on Shopify in those days?   Joe: Oh, so I remember we had to go at, we did these other swimsuits that we did African style print swimsuits, and then we also went on and started doing it was like these little tape toys, sort of like double-sided type tape. Yeah, exactly so we were doing those. It's called nano tape, um, so, yeah, that's basically how, how that started and then,   Bradley Sutton: and then that's when you, when you kind of like, learned about the amazon, uh potential.   Joe: So I heard, obviously, being in that space, I started hearing this word FBA being thrown around uh, the acronym, and you know. Then I went on Google, searched up, okay, what is FBA? And it's some sort of Amazon selling thing. Okay, and then there's FBM as well. So now I'm like, okay, there's these two terms, what is this all about? And that's basically when I started doing my research and I was like, okay, this Amazon thing seems to actually have some stuff to it. And at the time I think the platform is not the way. It's so different now, because sometimes I've got screenshots of my old dashboards and it just looks completely different. So, yeah, that's how I basically then started with Amazon.   Bradley Sutton: Did you start selling like your own account, you know, on Amazon, start selling your own products, or did you just start working for other companies that were selling on Amazon?   Joe: Yeah, so to begin with I was working with this other lady. She basically had soil and the way we actually started working together was I created a website for her, put on Shopify, to sell the soil, and then she was bagging up the soil to try and get it to consumers, because her business was mainly sending thousand-pound totes to farmers. But she said, how can I get this you know three-pound bag to people that are at home and want to grow some plants and what actually it was? This was around 20.   Bradley Sutton: Soil on Amazon, man, when you think you've heard it all.   Joe: It's called Wonder Soil. It's actually one of the rivals to Miracle-Gro and we actually I actually raised it to get the Amazon choice badge. We were on Business Insider as one of the top growing brands on amazon too, um, but basically the cool thing about it was we've tried to find a way to get the soil to consumers and everything worked well, because this was during covid, so people were at home, people had nothing to do, and you know people are growing stuff at home, people. You know we're just trying to, yeah, so the product hit at the right time uh, what year is this 2020.   Bradley Sutton: Okay. 2020 okay yeah. Oh yeah, I mean that was a good time. Yeah, during covid, people were always are really trying to make their own gardens and stuff like grow their own vegetables and stuff like that okay yeah this is a private label brand or you're reselling um others?   Joe: oh, so we actually have manufacturers in China. Uh, that we get all that product for We've actually gotten rid of our warehouse Now. We've gone full into AWD, so we're getting.   Bradley Sutton: Let's talk about that a little bit later in the show too. I haven't talked to many people who are doing that, so I'll be interested in that, ok.   Joe: Yeah, so that's, that's what that one. And then there's another lamp company, which is pretty funny, is tanning lamps and vitamin D lamps, so we run through those on Amazon as well. Those are actually the only there's a lamp that can give you vitamin D.   Bradley Sutton: It's the only lamp the same like the sun.   Joe: Yes, you spend five minutes every other day in front of it and it'll give you. And there's studies on YouTube. People use this lamp, where this lady her name is Carnival Doctor on YouTube. She did a study with a lamp for six weeks and her levels went from 20 something to 40 something vitamin D. She feels healthier than ever and it's perfect. It stopped her from having to buy, you know, vitamin D pills and, of course, all those sorts of things. So, yeah, it's the only one, and you get tan at the same time. So now, that's the difference. So, there's two lamps One gives you vitamin D and one gives you a tan, because there are some people that don't want the tanning effect. So that's what it is. So, it's-.   Bradley Sutton: Now what if you put this tanning lamp over your miracle magic soil? Are you going to create some like hybrid plant? Oh my, you sell the most interesting things. All right, there's a third account too,   Joe: yeah, so it's basically the third account is also in lighting, but this one is seasonal depression lamps where basically you look at it so that one is its own brand.   Bradley Sutton: Did you say depression? Yes, depression lamp Like as in I'm very depressed and I'm sad like that word depression.   Joe: Yeah, depression, you're sad. What does that have to do with a lamp? So, you look at this lamp for 30 minutes and you become happy. I know it sounds stupid, but minutes and you become happy. I know it sounds stupid, but that one doesn't give you vitamin D.   Bradley Sutton: That one doesn't give you vitamin D. Nor a tan. Yeah, you see. Hey, there's a product idea. You got to combine all three and then, oh my goodness, you'd have the most amazing.   Joe: That would be powerful. We've had people that have requested you know, do you have one that does both, or this, this, this? But because of FDA regulations, we've had to separate a lot of the things.   Bradley Sutton: Is these three separate companies or is it like the same group of people who's all owning all three of these?   Joe: So two of the companies is one group of people and the other one is one person.   Bradley Sutton: And then, what do you do in these?   Joe: So I run just an Amazon account. So I run just an Amazon account. So running the ads, running the listing optimization, making sure the account is obviously hitting the sales numbers, everything that just literally goes through Amazon and inventory everything.   Bradley Sutton: What's the overall projected sales for all three combined on Amazon?   Joe: So for all three combined, we're looking at 28. We're on pace to do 28 million this year on all three.   Bradley Sutton: Will that be your best, our biggest year yet.   Joe: Yeah, this would be our biggest year yet. We've seen record numbers in previous months. In previous, like this past quarter, we'd had record sales as well. I know we had our biggest. We had, I think, our first. We had two days in September where we had 100K sales days, which was the first time we've done that. We also had our highest sales days in the past two years. Nine of those days in our top 10 sales were all in September. So we've had record sales. Especially Q3 was really, really amazing. I think we were up about 800K across the board in Q3 alone. So we're on pace to do a really good year and it sets us up for our plan is to do a 2.5 million month at least once this year in total and that will set us up for a run rate for next year. We want to push over to that 30 million stage.   Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me forward slash Adtomic for more information. That's h10.me forward slash A-D-T-O-M-I-C. I'm just curious, before we get into some more details about, like, your advertising because I know that's one of the things that is your specialty these lamps that you're doing like, were these kind of like inventions, or? Or there was an existing market of vitamin D lamps or an existing market of lamps that make you happy Like was that an existing keyword or is this something that you're you guys invented and kind of like created the demand for?   Joe: So it's actually crazy. You say that is because the first vitamin d lamp started in 1924. It was a guy by Dr. Sperti is his name. He's the guy who made it. He invented it and he started selling it throughout the US. It was a company in Kentucky, um, but he was just selling it out of his own like little warehouse and then eventually he got old um and then sold off for business and then basically that's where we put it online, um to run it through Amazon, and we first were going like, for example, the vitamin D one it's the only lamp that's there. The only competition are these vitamin D pills that you'll see on Amazon. But our price point for the lamp is like 599. And we're competing against people that can buy a bottle for four bucks, five bucks on Amazon. So it's been a pretty interesting game competing against people that can buy, you know, a bottle for four bucks, five bucks on amazon. So it's been a pretty interesting game. But it moves. It moves um on amazon. What's the price of the product?   Bradley Sutton: you said 599 599, 599, yeah, wow, uh, I want to. I'm trying to look at, look for it on amazon right now. What's the brand name called?   Joe: SpertI s-p-e-r-t-i, and then you'll see vitamin d we got to show the audience this.   Bradley Sutton: Okay, oh, my goodness gracious, here it is. Hold on, this is incredible. All right.   Joe: That's it and it's right. That's the first one that's popped up against our competition. All those are competitors on the right.   Bradley Sutton: So 500 and Sperti. So that was what the doctor's name was. Who?   Joe: made this up.   Bradley Sutton: Yeah, Dr. Sperti, that was his name yeah, there was a ready demand for this out there.   Joe: Oh, huge, because, if you think about it, vitamin D pills are basically the same target market as us. Yeah, so this is just a non-invasive way that you buy and you keep this for a very, very long time. So that's that. So something interesting. As you go through this, this listing, you're not going to see the word vitamin d anywhere on the listing and you'll notice our carousel images, our images on there. we have our box images because amazon actually took us down because our lamp has the word vitamin d on it.   Bradley Sutton: ah, yeah, yeah, I see it in the video there, so you don't have vitamin d anywhere in there, but you probably got indexed for the keyword by Amazon.   Joe: Exactly so. That's why we use UVB, which is basically the term for vitamin D. So Amazon is not allowing us to use it, even though we're FDA approved and everything. Amazon is just not letting us go for that.   Bradley Sutton: I see some of your main keywords. Yeah, vitamin D lamp.   Joe: Oh yeah, we can use them in the back. Vitamin D light.   Bradley Sutton: Vitamin D therapy lamp, vitamin D light therapy. Now, I'm just curious. I don't talk very often with people who have this high price point. What is different about having a product that's in the hundreds of dollars? Like, do you approach advertising differently, cause it's not like where I mean. You might now you know you, you might get a hundred clicks with no sale, but still you just get one, the 101st click. All of a sudden, that's $600 of revenue. So, so, like, how is it different, uh, with something like this, compared to your, your other products, which I'm assuming is like more you know, regular pricing 10, 20, 30 bucks.   Joe: So the cool thing about it is that across all the catalog that I, that I that I run, I have products starting at like five bucks, all the way to this one that has $5.99. So the landscape with this one is totally different. Like you said, you can set up an ad, you'll get 50 clicks at $1.20 CPC and, based on our margins, we're still clean on a sale. If we get one sale, we profit. So the cool thing about it is you just have to be a bit more patient. However, because we have such kind of should I say a big space for those clicks, it allows us to test a lot of keywords in this space and we really kind of exhaust any keyword that's there without having to really be careful, unlike if I was selling a smaller, less priced product, I can't just throw in all the keywords and just you know it'll go crazy if it's like a $60 product.   So with this, it gives me that comfortability to go out and bid higher and also it allows me to, like I said, like if you saw on that page where you searched, my competition were those pill bottles that are like five bucks, six bucks, seven bucks, so I can bid above all of those guys. So I ensure that every time you search the keyword I'm going to be first, because there's no way they're going to bid the same amount of dollars. I'm going to bid because their price points are different. However, they can take a loss on a sale because they have repeat products. So people finish that bottle, they come back and buy another With ours. That person buys a lamp and is done. So we obviously have to gauge it to a point whereby, okay, this is our ACOS target and at this A-cost target we're profitable. So that's now how more I manage that one. It's more ACOS targeting, but I'm basically trying to make sure I stand out for every single eyeball that's there because I have the room.   Bradley Sutton: So this is interesting because, regardless of the price point, there are similar kind of scenarios where it would be like this they're probably actual keywords of how somebody who's searching for this exact thing is probably very limited Vitamin D lamp or lamp for tanning, you know for your other product, or it's not. Like oh there's you know 5,000 way, you know 5,000 ways that are going to come up in Cerebro to search for this one thing. You're like it's kind of like that way with coffin shelf. If you're looking exactly for a coffin shelf, that's pretty much it, that's it. Coffin shelf or shelf shaped like a coffin, like there's very limited number of words. The other keywords I get sales from is more like the, you know, gothic decor or spooky things. So how are you doing your keyword research? Like using Helium 10 or amazon, for you mentioned you do a lot of testing for targets. So like, where are you coming up with these keywords to test to see if any of them stick?   Joe: So that's. It's more like said, I run Cerebro on a lot of those vitamin D bottle and pills and basically a lot of my. So, like I've said, I've exhausted the keyword vitamin D and the more you get long tail with this product, the less traffic you have. You know, for some of the products you can get long tail with a bunch of keywords and you still have traffic. Like, for example, if it's like a Ziploc bag, I can put Ziploc bag for Legos, Ziploc bag for sandwiches, Ziploc bag for this. You know the list is endless and you have traffic with this. Not many people even know this lamp exists.   So what I've actually done is sometimes I go and target competitor company names and key names. So if it's like some company that sells a bottle of vitamin D lamps or vitamin D pills, I'll actually target their brand because when I look at their keyword, it's people that are repeat purchases, so it always has traffic. And but because I can bid high on their own company name, I'm going to show up first and I have the room with my price point to show up consistently and eventually, if you're somebody that is very hooked on buying these products, for vitamin D pills, you're going to see my product and think, okay, what is this? Because it's coming up. I've seen it so many times when I come and buy this product that when you read about our process, you then be like, okay, so this is something that actually can benefit me and can work as an alternative for ingested pills and all the other disadvantages that come with that. So that's basically how I find other keywords and start going for those.   Bradley Sutton: You know, price game is something nobody ever wants to play, and you're not playing at all, you're doing the opposite. You know, like on some of these keywords I do see some like people ranking for, like vitamin D lamp, but they're, just like you know, $20 products and they're selling thousands of units. But then are you going after those people too, Like the people who are going after that or how? How, how do you still get sales when people can technically get something one 10th the price? People you just got to like, make sure that they know the value of what you, that yours is different.   Joe: Yeah, so that's where we have to communicate that through the listing, and it's because a lot of those $20 lamps that you're seeing there, those are not actually vitamin D lamps, those are seasonal depression lamps. So if you're looking at, can you see that Alaska Northern Lights big box on the right where your mouse is? Yes, that's one of the lamps that I sell. That's for seasonal depression.   Bradley Sutton: Okay, I was about to click on that, but no, I'm not going to click on the sponsored ad and charge you $3 right there. So good thing I didn't.   Joe: But then if you look at to the left, you've got that product. That's 19 bucks. Those are actually seasonal depression lamps, so they don't give off vitamin D. So somebody would purchase that and then they'll realize that doesn't give you vitamin D. So they'll probably return it and then come back to ours. But if they're looking for seasonal depression those would be those ones.   Bradley Sutton: This is just an interesting niche. This is kind of fascinating to me. So then, overall, almost $30 million. What are you spending per month? Or what are you paying Amazon for advertising per month?   Joe: So monthly. Right now we're spending total across the board with about 120K a month on advertising budget.   Bradley Sutton: Advertising. And then, what's your TACoS then? At kind of, is it different per account? Are you looking at your TACoS?   Joe: yeah, so the lamp TACoS are, like, I think, close to two percent um, and then uh, because that ACoS is really low, um. However, with uh, with the one that's got the majority of the products, our tacos right now we are sitting at a 5.38. That's what we just closed out at, okay. Okay, our ACoS is at 15 point. I think it was 15.5 is what we ended on in September. We brought that down from a 20 ACoS down to a 15. Our goal was to bring it down to 10, but obviously we've done about 50% of that target. Now, which is hard, you know, if you're spending, you know, over a hundred K. To bring down a cost by 5% is really difficult. So that's, that's where we are.   Bradley Sutton: Are you using Adtomic for all of this spend, all of this $120,000 spend?   Joe: We've launched. So with Adtomic, we've put in some rules for some SKUs and we're watching that and I actually had a call with Travis, like I said before, to try and we've got different rules for different products and we're trying to see how we can build out those rules in Adtomic.   Bradley Sutton: Like rules that you were just using manually, like downloading search term reports. What are some of the rules? Tell me how you run your PPC.   Joe: So most of my rules would come into the shipping product, one where basically first rule is identifying the product, pricing. So if it's a bag so let's say Ziploc bag, right, we've got a Ziploc bag, a four by six size. We have different variations. So we have a hundred pack, five hundred pack, thousand pack. The hundred pack could cost maybe 19 bucks, five hundred pack 50 bucks, other one 99 bucks.   So based on those, we make rules where if it's the $19 one, we want to start our bids at $0.40 or something like that. Somewhere it makes sense. But then if it's for the 1,000-pack one, we can start off our bidding at $2, $3. And that's because if somebody then buys it it's $99. So it's more of guiding based on that price threshold of the product and getting that rule in. And then, as we keep going, we want to make sure that if it's not getting any spend after two weeks it'll look back and add, you know, 10 cents to it if it's getting too many clicks. And if it gets like 10 clicks at that price, at that um, 44 cents, uh, whatever, 40 cents, um, and no sales, it'll dial it back by five cents or something like that, just to just to start, you know, bringing it back to see what we can get. So those are.   Bradley Sutton: So then, instead of basing your rules in Adtomic, like, necessarily on ACoS, you're like doing it on the, the performance, like clicks and. Are you doing impressions at all, or just mainly clicks? Mainly clicks and then sales? What about your keyword harvesting? Did you set up any keyword harvesting rules on your auto or broad campaigns? Yes, and what's your thresholds there?   Joe: So with there we do have our keyword harvesting set up and we usually just go in when it shows us. Then we'll add and accept whatever we want to Others we don't and we basically just throw them in. So we have one that right now has some rules and we've been working with the one that keeps the ACoS threshold in different margins. That's been looking good. So we've actually decided that when we've got launch ASINs because we're planning to launch another 42 products, I think it was soon is put those into the ACoS threshold, get those spending. Then, once we've gotten some traction with those, we start messing with the bids ourselves because we look at these in different silos as well in terms of market share.   So if it's like tapes, we might not be the biggest player in tapes, so we can't really go out the income on the market. But if it's like Ziploc bags, Celo bags, we have tons of market share. Our brand is known. The moment you see our packaging on our default listings, you know it's us. So we bid higher on those ones to really just take up and kill anybody that's coming in. And we're happy to take up that high bid because people repeat purchase on those ones so we can lose money on the first sale because we can look at the lifetime value of those customers and it makes sense.     Bradley Sutton:   How many targeting type, different targeting types are you doing per product? You know for me, sometimes a lot of some. I'll have three main keyword ones, at least, obviously, to start, because then I'll cap it and start new ones, but I'll have an exact, you know, like, like atomic calls, a performance campaign. I'll have a broad campaign with broad targets. I'll have an auto, but then I'll also a lot of times have an ASIN targeting campaign, product targeting campaign. I'll also do a sponsor display campaign. I might do a video, two video campaigns, like a keyword video campaign, an ASIN video campaign and then maybe, if I have, you know, three products in a certain brand, I might have a sponsor brand that's feeding a few of those. Like, are you doing all of those or just you're just keeping it to the basic keyword targeting campaigns? What do you guys do so?   Joe: So for every ASIN we basically have five different ads and it starts off with broad, which is obviously our broad keywords, and then we'll go to exact keywords where basically we don't start off by putting keywords in the exact. We let you know, get it from helium and atomic and then we put those in uh based on what it's telling us, and then we've got auto testing. So we uh, or it's called a auto cam, just normal campaign, which is obviously we let that run in the order category. Then ASIN testing, where basically we're running targeting that specific category of that product. And the cool thing about those ascent testing is it helps us identify new markets. So let's say we have a variation in poly and plastic packaging and let's say this product is sitting at number two. We might actually take that product. And then let's say we have other products that are like three, four, five, six in that category. We might take the number two product and move it to mailbags. It'll drop the BSR because of its historical performance and its ability to perform. We might actually start testing a different category just to gain more market share in a different category because we know we've kind of succeeded in that one. So that's more for ASIN testing.   Then we have ASIN targeting, where we actually we use our Cerebro to get competitors, Black Box to get competitors Then we obviously target those competitors depending on how many reviews they have. So if it's somebody that's got anything less than four stars, what they're targeting you, because most of our products are sitting within the 4.5 to 4.89 range. So anybody below four stars we're targeting you, and then we also use what's it called. Then those are basically the five that we do per ASIN and then we also use what's it called. Then those are basically the five that we do per ASIN. And then we have started testing some display campaigns. We had VCPM running, which was a waste of money really. It was just the attribution was wrong. So what we're doing now is some display campaigns to actually do some retargeting and basically that's where we've got started going. We haven't done much sponsored brands. Things have just really been working in sponsored product for us.   Bradley Sutton: Or the auto and maybe broad campaigns. Did you set any atomic rules as far as when to suggest a negative match or like a poor performing search term? Or how are you managing the spend on your auto campaigns? Because you know, sometimes if you just let Amazon do what they want, they'll just show you for all kinds of crazy stuff and they don't care about how much your spend is. So what are you doing to keep your auto campaigns under control?   Joe: Yeah, so what we basically do, obviously we have the loose you select the loose substitute compliments and all that type of stuff. We have those like basic keyword rules that we set our bids at where, and we do that based on our pricing. So, depending on the product's price, we'll add in those rules and then basically when Adtomic starts showing whatever negative is in there, we'll go in and either accept the negative and or reject it. And I remember I don't know if it was Travis who told me we don't want to is it reject the negative or something, because it will completely kind of block it out forever or something like that In Adtomic. If you were to do that on a negative, I think it was if you fully approve a negative. So we kind of just watch it and see if it's really a negative and then we test it out. But that's how we kind of do it. So we haven't really put much rules on that side. It's more depending on the price of the product.   Bradley Sutton: And then you said for like keyword harvesting, like if an auto finds something like is it just one for you? And then you, hey, I'll go ahead and move it to one of my manual campaigns. Or do you want to see like two or three orders of some new keyword before you put it to your exact campaigns, or what's your threshold there?   Joe: Yeah, usually we try and get up to about five, five orders. Um, cause, that's that we've, we've, cause we've had keywords where you might get an order or two, and then it just starts burning money after that. So, yeah, um, we let whatever's winning win and then if something shows promise and you know it comes up with like five orders, uh, that'll be cool and then we'll add it back in. And the cool thing about it is, if it was obviously like the, the lamps, five orders is a bit too many for a keyword. But if it's the Ziploc bags, we know we can easily get those five orders and it justifies because you know that the, the traffic on those is way more than the people that are looking for the lamps. So it just depends on the product as well.   Bradley Sutton:     What is what brought you from, I forgot what you said like, from 20 to 15 a cost, like? What specific strategies you think? Like, was it something different? You were doing um, or, or you just change the rules, or what. What can you attribute that lowering of ACoS to?   Joe: Okay. So basically, we started a KPI where we looked at the number of ACoS campaigns that are above 100% in our account, because I think we have about 4,000 something campaigns running. So basically, when we sorted that out, we would start off with, like, let's say, 40. Then of those 40, that's our priority for the month and basically, we'd look at what the ad type is. We'd look at what the ad type is, we'd look at where the you know impression share is going. Is it top of search, is it product key, is it product pages or is it in the categories? And then basically sometimes we would notice that, let's say, if it's product search for this specific ad, it's showing a way better ACoS but it's not getting as much spend and impressions as this one. But you know, the product page is just spending money. So what we'll do is we'll change the percentage on the impression share to show more on that specific placement that's actually performing the best.   And what we realized is a lot of our ACoS started just, you know, dropping for those campaigns where we doubled down. Yes, it might not spend as much, you might not as much traffic, but if our ACoS drops, you know, by 50% on that campaign, that's a win. So that's what we're doing. And then sometimes it's actually where you're getting a bunch of sales at like 60, 70% ACoS from top of search, but this product page placement is at 20% ACoS but it's not getting as much spend. So now we'll move our spend and our impression share more on that product page and reduce the top of search. Even though it cancels out some sales, the profitability of investing in that product placement on the product pages makes more sense. So that's how we've been kind of juggling the placements and it's been helping really well to cut ACoS.   Bradley Sutton: When you launch new products. What's your strategy? Is it strictly I mean, like do you have this big audience that you're able to promote to and then they send a lot of traffic that way, or is it 100% with PPC that you're launching products? What's your strategy? Like?   Joe: So 100% of PPC. We have been talking about, you know, starting to get an email list together, but, as you know, with Amazon you don't get that information of your customers, so it's very difficult. If we had like a website, then maybe we could leverage that side of it. But, like I said, 100% of all sales is Amazon and unfortunately, we don't have the customer data. So what we usually do is set up our PPC. Sometimes, depending on the market or the product, what we'll use are the deals, if it's promotions, and sometimes we've actually, you know how you can now put price, the strikethrough pricing. So sometimes when we launch a new product, we launch about a few bucks higher than we're actually planning to sell, and that's because we just want to get the featured offer pricing going. And then, once the featured offer has registered onto Amazon, we'll set a strikethrough price at the intended selling price that we want to and then we'll pump up our PPC. Why? Because now our product is showing amongst everybody else to have this discount of like 20% or whatever it is, and that increases our conversion rate because obviously people are seeing this discount. And then sometimes you might actually get the badge that says lowest price in 30 days and on a new launch. That helps quite a lot and basically that's what we do.   Then we start pumping PPC and then, once that ends, we actually noticed with another product where we were averaging about, I think it was 0.78 run rate so which is basically close to a sale a day on that product at 24 bucks. We raised the price to 28 bucks so that we could make a strike through at 24. And then at the end of the strike through because after 30 days when you set the strike through it stops the deal, we actually realized that our run rate went to 0.68 at 28 bucks. So we started noticing that the difference in sales were not actually bad from the price going back to four bucks. That's because we just had forgotten to change it back to that 24. So it actually helped us realize like wait, we were still selling at that 28 bucks, so now we just drop it back and when we drop it back to 24 with that strikethrough it just increases the sales and obviously the conversion rate and the ACoS, which allows us more dollars to spend on that product.   Bradley Sutton: Before you switched to AWD, did you guys have your own warehouse? Did you have multiple 3PLs, One 3PL? What were you doing?   Joe: So we had our own warehouse and basically obviously we're shipping it from China to our warehouse and then from our warehouse to Amazon, and then basically with AWD, and the fees just got out of hand. It kind of priced us out of obviously doing that route, which is why we went with AWD. And it's kind of been our first kind of-.   Bradley Sutton: The new fees you're talking about, like the inbound inventory placement fees and things like that,   Joe: all that type of stuff, yeah, it kind of really hit us hard. So we realized, and we priced everything up in Seoul, it's way more lucrative to go with AWD, and you have to have   Bradley Sutton: Is that AGL too? Or just like? Are you actually having Amazon ship from China or you're shipping it into AWD?   Joe: We're shipping it into AWD. Right now, we haven't fully gone into Amazon shipping it from China, but we're shipping it into AWD. And that's basically where we just noticed that economics-wise it just made way more sense to go with AWD. So we took that big step of obviously getting away with our warehouse and now just sending product into AWD. How big was your warehouse? It was pretty big. It was pretty big. I don't know how many square feet on the top of my head.   Bradley Sutton: Do you know how much it costs per month? About?   Joe: Yeah, it was close to about. I think it was like 25 grand.   Bradley Sutton: Oh my goodness, yeah, so we're talking probably 20,000 square feet or above. They're in Vegas. Yeah, it was pretty big. And then how many full-time employees had to run it?   Joe: So we had four people there   Bradley Sutton: and then now you had to let them go after you close the warehouse. So then it's not just $25,000 a month, but then probably another $10,000 of salary you're saving.   Joe: yeah, so there's a big saving, when you look at it, from everything. And we've kept one person I think it was that basically helps us with inventory forecasting and just helping manage kind of the inventory side of AWD. Because right now we've moved into AWD. But some issues we've had with AWD is when FBA goes out of stock there's like a two-week period we've seen that it takes for that transfer of inventory to go into FBA and that's because AWD hasn't learned our sell through rates yet. So right now, for example,   Bradley Sutton: you can't control that at all. Like you can't just force AWD to say, hey, I know I'm going to sell more, send more to FBA. Like you have to wait for them to be able to see it.   Joe: Yeah. So you can manually send more. But because we have a catalog of 900 products, it'll be very tenacious to look at FBA for all these products and then go to AWD and manually click one. So what we've done is we put the auto replenishment. But because Amazon hasn't learned our products yet, literally, we had a product that had a sell-through rate of I think it was it'll go through about 300, 400 products a month. We ran out of that product and AWD transferred 10 units to FBA and it took two weeks to get those 10 units and those sold out within a day. So it was just the worst and the worst.   Bradley Sutton: I got to start you on Helium 10 inventory management, because helium 10 inventory management is created for people who have three PLs and then and then we tell you, all right, set up a new shipment. But theoretically somebody just asked me to say the other day we don't integrate yet with AWD. I know that's on the roadmap, but like a third-party warehouse, like you know how much inventory is there, so you put the number in and then you know what you know. Helium 10 knows what your inventory is in Amazon. And then so we would just tell you the same way hey, it's time to trigger, you know. So I know you said before like hey, yeah, you might not have time to, you know, be checking 800, but that's the whole point of inventory management where you just you know you better send, you know, 500 units in from your warehouse and so, yeah, we'll get you started on that.   Joe: Yeah, that would be a lifesaver because this is how it's impacting my ads now. So you know back in the day, if you run out of stock on FBA, your listing is not showing anymore, your ads are not delivering. However, with AWD, if you've got stock, what it's done now is it changes our seller delivery date. So we realize that with this duct tape,   Bradley Sutton: and you're conversion like tanks right, because it says like oh, delivery in three weeks or something crazy like that.   Joe: So this duct tape product had delivery in two months. I'm not waiting two months to get duct tape.   Bradley Sutton: So instead of the listing going dead, it still shows available, but then two months.   Joe: So people are clicking on this sponsored ads and they're like, yeah, I'm not waiting two months to get a duct tape, I'm going to the alternative person which is their competitor. So, I'll add just hitting, hitting, hitting, hitting, no sales. And you're like what's going on? And then now when you look at it and it's fine detail, delivers in two months. You're like that's so. Now we've had to end the crazy thing about when you've got 4,000 ads, because you've got five ads SKUs, you can't go and manually turn all those off and then wait until it comes back in stock to turn it back on. So that's been a nightmare as well.   Bradley Sutton: Now Interesting, okay. So yeah, it looks like AWD, like overall pretty decent. You save all those fees, probably thousands and thousands of dollars of fees. You're saving tens of thousands of dollars in warehouse, tens of thousands of dollars in warehouse. But on the flip side, you almost have to, you know if, if you're not using Helium 10, um for inventory management, you almost have to like hire another full-time employee just to manage that, depending on how many SKUs you have, or else, or else you're going to lose, you know too much money.   It's not just the lost sales, what's advertising, like you said, very good, very good, uh, very good point. Um, if I were to ask you like, all right, hey, end of the day, not everybody can, can have a business that does 30 million a year. What set? What has set you guys, uh, apart? Obviously, you know you have some cool patent and some product. You know for one of them that that nobody else can get. That's been around since 1920, but it's anybody you know. I'm sure there's billions of or millions of businesses that were made a century ago, that that technically you could sell, but that doesn't mean you're going to be a 30 million dollar seller. So what sets you guys apart, would you say?   Joe: I think it's that consistency and never give up mentality when you start off a product, because a lot of things that I've seen with other sellers is they're quick to write off a product because they're not profitable with it within the first kind of initial launch phase. And what I've noticed is we stick out with the product and our launches are in strategies here. So we start off with a launch. So, let's say, we're doing zip bags right and we have these zip bags. They're heavy duty, so it's four mil size. When we start off with a zip bag, we're happy to lose some money on that because we know it's repeat purchases. So we now have to calculate and understand okay, this is the frequency of those sales, this is what we expect to come in, what sizes are winning, and basically having the consistency to keep pushing, even though it might not be profitable to start. Eventually, when you start getting those repeat sales, you'll see the profitability come in and that's where those products, when they start winning. You do the exact same thing with new launches and it's, like I said, that consistency to keep doing that with new launches and new launches and new launches has been a game changer. And then also just not being afraid to test Amazon. So you know, like I said with our vitamin D one, we've thrown different keywords in there, we've thrown different words in there, even at times where you get delisted because Amazon said these things don't work or this is, you can't put that writing, so it's.   It's helped us push our listing and appear in different places and we always do tracking to see if it's click-through rates, if it's the title. So, for example, some of our titles have our brand name, which is spot and industrial. That's a pretty long brand name and if you look at our uh, a product of ours on mobile devices, our brand name takes up should I? I say, 40% of the title. So a lot of our keywords and use cases don't actually show on mobile. So what we did test was removing the brand name and leading with the use cases and the product keywords and it started converting better because nobody cared what our brand name was.   But if they're seeing that zip bag for Legos, for this, for this, and it's heavy duty and it's waterproof, that's what people want to see and it increased our click-through rates, which increased our conversions as well. So stuff like that and they're minute tests. But if you do that on a catalog and with products at a volume, it can be a massive scale. And when you realize that from a potential of okay, we have 800 ASINs, 50% of them increase in conversion rates by just 10, 20% I mean in click-through rates you're bringing in even way more traffic and if you hold your conversion rates, that increases your sales without having to do any change in bids and anything like that. So those key changes allow you to save your dollars but still gain on all that traffic.   Bradley Sutton: Now, if I were to ask you your favorite Helium 10 tool, is it Cerebro, is it Adtomic? Is it Magnet? Chrome extension, what is it?   Joe: I would say I love the Chrome extension because it helps me. If I go onto a competitor, straight away I see what they're lacking If they don't have 150 characters in their titles, if they don't have enough bullets, if they don't have, you know, enough bullets, if they don't have enough images. So the moment I see a competitor that doesn't check all the boxes that the Helium tool shows, I'm targeting them. Why? Because if you look at my products I have 10, you know most optimized on your thing. Then at the same time I look at keywords and it gives me a breakdown of how much revenue is in this keyword, how much revenue is in this industry. So before we go launch a specific product like we were launching an anti-slip tape because we want to add to our tape ranges so just looking at that, you'll look at that keyword anti-slip tape. It brings in 600 million a month from all these different competitors.   Now I can run those competitors through Black Box and I love Black Box as well because it helps me really fine tune what I'm targeting and who I'm looking for. So, I can say they get X amount of revenue monthly with X amount of reviews. Like I said, if they have anything below four, Black Box shows me those people. Those are easy people I can add to my product targeting campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. Campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. So, I would say the listing Blackbox and also the Chrome extension will be my two favorite.   Bradley Sutton: All right. If anybody wants to find you on the interwebs out there, like on LinkedIn or somewhere like you open to saying how they can find you guys out there.   Joe: Oh yes, of course, on LinkedIn obviously it's just Joe Sanhanga, my name, and then on Instagram it's j.sanhanga, which is my last name, s-a-n-h-a-n-g-a, and that's mostly where I am on social media. But any questions or whatever I can on LinkedIn, you can just pop it in and I'll try and help where I can.   Bradley Sutton: Awesome, awesome. Well, thank you so much for coming on the show and hope to see you at an upcoming event soon then.  

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In this episode, Mike sits down with Alexander V. Johnson, the founding partner of Mixt Solutions. They discuss the company's impressive journey, managing millions of transactions on Amazon and crossing $100 million in sales in 2023. Alex shares valuable insights into the importance of consistency, maintaining a solid strategy, and building long-term relationships with clients as essential components of his company's success. He also explains the unique dynamics of selling on Amazon and offers practical advice for aspiring entrepreneurs looking to replicate similar achievements. In addition, Alex elaborates on the core values that drive Mixt Solutions, highlighting the mantra of 'Consistency Over Intensity.' He underscores the significance of starting small, learning from failures, and remaining adaptable in a constantly evolving market. The conversation delves into the nuances of creating a symbiotic business relationship, where success is achieved through mutual growth. Mike and Alexander also discuss the power of a strong team, the importance of mentorship, and the need for realistic goals and steady growth over rapid, unsustainable expansion. The episode wraps up with reflections on past experiences, future strategies for continued success, and an invitation to tune into Alex's Podcast, (Now Titled Entrepreneur, Among Other Things.)   Resources Mentioned in This Episode:  Mixt Solutions Podcast   Connect with Alexander: LinkedIn Instagram X   Connect with Mike: Linktree   Connect with Dave: LinkedIn   SPONSORS: Social Chameleon | Transform Your Podcast  Navigator Bookkeeping | Understand the full financial story of your practice Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor? Email mike@socialchameleon.us   Copyright © 2024 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

Send us a textWatch this on YouTube: https://youtu.be/v7H2nN9zG44Flat sales on Amazon? Steven Pope has a solution for that. With easy strategies, you'll be boosting sales and growing your business in no time.We're talking smart pricing, killer images that actually get clicks, and SEO tricks that work every time. Nail your keywords, and watch your products get found faster.Video content showing your product in action builds trust and drives sales. We'll show you how to tap into user-generated content and influencers.And let's not forget ads. Smart ad spend can maximize visibility and rankings fast. Steven Pope will show you how to manage it like a boss.These tips will take you from stuck to scaling, quick.Need more help? Head over to https://myamazonguy.com/ and book a free consultation. Let's get the most out of your Amazon ads.#amazonppc #amazonppcoptimization #amazonppctips #amazonimagelisting ---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction0:30 - Amazon GPS Tracker Sales Growth1:00 - Optimize Main Image for Clicks1:30 - Improve Image Contrast & Clarity2:00 - Sales Increase & Anti-Theft Keywords2:30 - Boost Ads & Brand Awareness Strategy3:00 - Low-Cost Product & Competitor Analysis3:30 - Video Content Importance & Client Needs4:00 - High-Quality Influencer Marketing4:30 - Video Demonstration & SpaceX Partnership5:00 - ConclusionSupport the show

Send us a textWe'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base.In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past decade. Listen and learn in this episode!Key takeaways from this episode:Combined Platforms Strategy:Leverage TikTok Shop, DTC, and Amazon for their combined sales boost (halo effect).Starting on TikTok Shop:Show strong sales to attract influencers and affiliates. Avoid ads before establishing affiliate marketing, as it's currently less effective.Affiliate Marketing Tips:Recruit 100-200 affiliates to build brand ambassadors. Motivate them with potential earnings, especially when promoting competitive products like sleep gummies.Challenges for Canadian Companies:Overcome logistical hurdles by securing a US SIM card, VPN, and a US-based representative for TikTok Shop registration.TikTok Ads Strategy:Direct all ad traffic to TikTok Shop, not split with websites. Ensure compliance with strict shipping and use US-based fulfillment.Influencer and Affiliate Marketing:Prioritize long-term influencer collaborations, and motivate affiliates with incentives like trips or gift cards. Use bots like yucca.ai for efficient outreach.Content Creation:Create and test large volumes of content. Repurpose live shopping content and rely on quantity to find quality on TikTok.Case Study Insights:An example featured 89 ad sets with a $500 daily budget each for optimization.Live Shopping:A key strategy, similar to QVC for younger audiences like Gen Z and Millennials.Tools and Platforms:Use Social Snowball for influencer integration and manage affiliates through WhatsApp, Discord, SOREL, Incense Pro, and JoiN Brands.Outreach and Communication:Encourage influencer partnerships using a “story brand” approach, making influencers the heroes in the messaging.Strategic Ad Usage:Utilize spark ads often, test content on your own pages, and include gifting to influencers in your budget.Optimizing ROAS:Know your breakeven ROAS and focus on creating high-quality content to scale effectively.Future of Social Commerce:Social commerce is the next major trend in shopping, with significant growth potential.Industry Experience:Jordan's strategies reflect his extensive industry experience, affirming TikTok Shop's importance for brand growth.Giveaway Incentive:Participants were encouraged to stay engaged for a chance to win a TikTok Shop setup.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Curious about how to level up your Amazon selling strategy? In this episode, we chat with Kathleen kobel, a seasoned Amazon expert who's been in the game since 2009, starting out by selling her grad school textbooks. Kathleen shares her inspiring journey from working with her entrepreneurial uncle to building her own successful Amazon business. Now, through her Amazon-focused agency, she's helped launch over 1,000 brands and knows the ins and outs of what it takes to thrive on the platform. She also reveals how the Amazon Influencer Program can be a game-changer for your business.Kathleen breaks down the key strategies for optimizing your product listings, running effective ad campaigns, and avoiding common pitfalls like launching ads too early. From mastering keyword research and creating compelling imagery to engaging influencers for maximum visibility, her tips are pure gold. Whether you're just starting or looking to refine your approach, Kathleen's insights will help you take your Amazon game to the next level.We also dive into Amazon's influencer and affiliate programs how they work, how to get noticed, and how to build relationships with influencers that actually drive results. Kathleen shares her strategies for using tools like Creator Connections and brand attribution links to grow your brand while keeping costs in check. Beyond business, Kathleen's passion for networking, playing classical piano, and her love for the book Chill and Prosper give this episode a personal touch you won't want to miss. Follow her on YouTube and social media for even more tips and free resources!Connect with Kathleen Kobel:• www.kathleenkobel.com Support the show

Being an entrepreneur was just a natural fit for Athena Severi. As a person who on finding a problem, wants to solve it and sees no barriers to doing so, she simply fell into being an entrepreneur. With her "go get it" attitude, success was only a matter of time. Speed humps were to be expected, but with her mindset, they have been overcome.Athena lights up the room with her engaging personality and shares her journey so far in this interview. Be inspired and get insight into her journey, including her experiences with selling on Amazon.0:00 Introduction1:47 Why Athena didn't go to High School.2:36 What was her motivation for being an entrepreneur and how would she describe her personality.6:16 Her journey.13:53 The Amazon story.15:46 Picking the right product.24:53 Seizing the opportunity.26:14 China Magic and the Titan Network.37:00 Programmes to help you succeed.39:41 The effort to succeed43:03 Advice for new entrepreneursFor more great content, go to:https://www.isintosuccess.comhttps://www.instagram.com/insightsintosuccess/https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445ghttps://www.tiktok.com/@insightsintosuccessEmail us at: paul.d@isintosuccess.comThanks for supporting us in our journey to find the secrets to success!

Send us a textCombining similar products into one parent listing on Amazon might seem smart, but it can hurt your search visibility. Amazon often shows only one product from a parent group in search results, meaning you could lose out on exposure for top-performing items with strong reviews.In this video, Steven Pope breaks down why grouping listings might not be the best idea, especially for products with lots of reviews. Learn how to keep your products visible and organized to boost sales and search performance.#amazonparentage #amazonlistingoptimization #amazontips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Parentage Issues on Amazon01:37 - Benefits and Disadvantages of Parentage03:11 - Reasons to Avoid Parentage03:47 - When Parentage is Beneficial04:08 - ConclusionSupport the show

Send us a textClear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just showing off the product wasn't enough. What really works are the details: before-and-after shots, targeted customer avatars, and using data to guide decisions. Steven and Fernando broke down customer demographics and used strategic images to make all the difference. They also point out why transformation photos (yes, even involving cleavage) can lead to real sales.This isn't just about sex appeal, it's about showing results and understanding your audience. By focusing on what customers actually want to see and using data to back up decisions, Steven and Fernando helped the client rethink their approach and improve their listings.Ready to upgrade your main image? Visit https://myamazonguy.com/services/design/amazon-main-image-ctr-upgrade/ and use code "CTR" for 50% off your main image upgrade!#amazontips #amazonsales #viralvideo #amazonseller → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction00:30 - Challenges with Client's Branding Strategy01:00 - Using Customer Avatars to Differentiate Products01:30 - Importance of Data and Transformation Shots02:00 - Suggesting Targeted Avatars to the Client02:30 - Competitor's Use of Before-and-After Shots03:00 - Final Thoughts on Differentiation and StrategySupport the show

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that's making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth. https://saltandstone.com In this episode, we dive deep into: How Salt & Stone achieved 5x growth in digital revenue in under a year. The impact of prioritizing hero products, like the Mini Discovery Set, on customer acquisition and retention. Effective tactics for optimizing ad spend across Meta, TikTok, and other platforms. If you're looking to grow your DTC brand through actionable insights, this episode is packed with valuable takeaways! Timestamps: 0:00 - Introduction: Meet Dejan Rankovic, SVP of Digital at Salt and Stone. 3:00 - Scaling Dr. Squatch and Transitioning to Salt and Stone. 8:00 - Digital Growth Strategy: Achieving 5X growth. 14:00 - Conversion Rate Optimization (CRO) Tactics. 18:00 - Influencer Strategy Deep Dive: Finding the right influencers. 23:00 - Expanding on Amazon: Strategies for growth. 27:00 - Scent as a Key Differentiator in Marketing. Hashtags: #DTCPodcast #DirectToConsumer #DigitalMarketing #BrandGrowth #SaltAndStone #InfluencerMarketing #eCommerceStrategy #MarketingTips #SEO #DigitalRevenue #BusinessGrowth #DejanRankovic #Entrepreneurship #AmazonStrategy #ProductMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Send us a textSteven Pope reveals the strategies we use to help businesses of all sizes grow on Amazon. In this video, we show how My Amazon Guy manages nearly a billion dollars in revenue for over 400 clients. From driving traffic with SEO, PPC, and CTR to improving conversions through design and catalog management, we cover it all.Whether you're just starting out or looking to expand, this video offers straightforward insights to help you on Amazon. Watch till the end if you're an Amazon agency owner wanting to take your clients' growth to the next level! #MyAmazonGuyReview #StevenPopeMAGReview→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the Show.

Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales.Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility.Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales.Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now!Episode Notes:01:25 - Ishan Soni Introduction 03:20 - Understanding Google Grants Program 04:35 - Establishing a Nonprofit for Amazon Sellers 06:00 - Examples of Nonprofits Created by Various Brands 06:55 - Implementing Google Grants for Amazon Sales 10:00 - Compliances and Guidelines 10:55 - Managing Taxes and Reporting for Nonprofits 13:50 - Granular Execution and Traffic Conversion 17:15 - What is an Advertorial? 19:15 - Leveraging the Nonprofit Setup 21:35 - Tools and Services Offered by Ad Grants Genie 23:20 - Giving Back Through Nonprofit 24:10 - Importance of Building Something Beyond Amazon Website: https://adgrantsgenie.com/ Related Post: The Best Financing Loans for Amazon Sellers

In this episode of Return on Podcast, Tyler Jefcoat tackles a critical question for e-commerce sellers: How can you effectively boost your Amazon sales? To explore this, Tyler is joined by Steven Pope, founder of My Amazon Guy, a leading expert in Amazon performance. Together, they dive into the challenges sellers face as Amazon tightens its rules and discuss why sticking to the basics can often lead to success. Steven shares actionable strategies for navigating Amazon's ever-changing marketplace, emphasizing the importance of adaptability and maintaining profitability. Whether you're dealing with Amazon's new regulations or looking for proven methods to enhance your sales, this episode provides valuable insights to help you thrive in the competitive world of e-commerce. Tune in to discover how you can adapt, optimize, and continue growing your Amazon business.   About Steven Pope: Steven Pope is the founder of My Amazon Guy, an agency with 20-million dollars in annual revenue and 400+ active brands.   www.linkedin.com/in/steven-pope Steven is a best selling author with his book “Amazon Selling Tips.” Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Social Media links: https://www.linkedin.com/in/steven-pope/ 50,822 followers https://youtube.com/myamazonguy 44.7K subscribers https://www.facebook.com/myamazonguys/ 4.7k followers https://twitter.com/myamazonguy 3,067 Followers https://www.instagram.com/stevenpopemag/ 558 subscribers   #DigitalMarketing #InventoryManagement #CustomerRetention #ProductOptimization #AmazonSEO #PPCMarketing #SupplyChain #EcommerceTrends #MarketplaceStrategies #ConversionOptimization #CrossSelling #CustomerAcquisition #BrandBuilding #ProfitMargins #AmazonFBA #BusinessScalability #FulfillmentStrategies #DataDriven #EcommerceGrowth #amazonmarketing

In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand's success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/

Welcome to the eCommerce Lab Podcast! Join us for this special episode where we'll be speaking with Andri Sadlak, co-founder of ProductPinion and expert in Amazon conversion strategies. Learn how contextual A/B testing and focus groups can transform your results on Amazon, significantly increasing your sales.We'll explore practical techniques and case studies that will help you optimize your presence on the world's largest e-commerce platform.Don't miss this unique opportunity to learn directly from a leader in the field.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Send us a Text Message.Steven Pope highlights the impact of increasing your Amazon sales. In this video, Steven goes into the core concepts of competitive pricing analysis, presents alternative pricing strategies, and provides advice on how to set rates that attract consumers while being profitable.Watch the whole video to understand the significance of analyzing your expenses and including them in your pricing plan. My Amazon Guy also digs into competitor analysis, demonstrating how this data may help you set competitive prices that generate profits. Implementing the ideas shared in this video makes it possible for you to quickly improve your Amazon pricing tactics, maximize profitability, and triple your sales performance. Link to the video: https://youtu.be/cwZkmXXgr4MBuild your Amazon pricing and sales strategy today! Subscribe to receive expert guidance on Amazon PPC, SEO, and maximizing your sales potential.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: The Importance of Pricing on Amazon00:30 - Addressing Sales Challenges and Pricing Issues01:00 - Competitor Pricing Analysis and Client Strategy01:30 - Prime Day Sale Strategy and Recommendations02:00 - Temporary Sales BoostSupport the Show.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that's taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real consumer problems. In this episode, Brock shares the pivotal strategies that helped Frost Buddy scale from a startup to a projected $30 million in sales. Catch Brock at C-Suite Mastermind in September https://events.directtoconsumer.co Key Insights: $30M Sales Milestone: How Frost Buddy achieved this impressive figure in just a few years. TikTok Strategy: Learn how Frost Buddy uses TikTok for both organic and paid media to drive sales and brand awareness, sometimes surpassing Meta in effectiveness. Product Innovation: Discover the story behind the Universal Can Cooler and how it addressed a gap in the market. Scaling Challenges: Understand the hurdles of maintaining profitability during rapid growth and the solutions Brock implemented. Why Listen? Practical TikTok Insights: Gain actionable tips on leveraging TikTok for business growth. Product Development: Hear about the journey from idea to a $30M product that resonated with consumers. Business Strategy: Learn from Frost Buddy's approach to scaling while keeping operations lean and efficient. Timestamps: 00:00 - Introduction: World's First Universal Can Cooler 02:00 - The Birth of Frost Buddy: From Slim Can Coolers to Universal Fit 06:00 - Media Buying Strategies: The Power of Video and TikTok 10:00 - The Role of TikTok in Frost Buddy's Success 14:00 - Operating the Business: Challenges and Turning Points 18:00 - Expansion Plans: Big Box Retail and International Markets 22:00 - Insights on Amazon Sales and Profitability 26:00 - Building a Brand and Customer Loyalty 30:00 - Future Vision: New Products and Scaling Strategies 34:00 - The Importance of Profitability Over Top-Line Revenue 38:00 - Closing Thoughts: Upcoming C-Suite Mastermind Event Hashtags: #FrostBuddy #CanCooler #DTCpodcast #BrockMammoser #Entrepreneurship #TikTokMarketing #Ecommerce #StartupSuccess #BusinessGrowth #AmazonSales #Profitability #BrandBuilding #UniversalCanCooler #ProductInnovation #CSuiteMastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Hey guys, Tyler Jefcoat here. Welcome to this episode of Return On Podcast. Today, we have a fascinating guest, Michael Rosenfeld, a successful Amazon seller operating in the US, EU, Japan, the United Arab Emirates, and recently India. Michael manages five brands, including the largest brand in one of his categories, achieving dominance without relying on Amazon's PPC. Instead, he leverages his reviews, superior product quality, and product variations. Join us as we dive into Michael's entrepreneurial journey, explore his strategies for success, and learn about the MAD conference he organized in Warsaw, Poland, for German and Russian-speaking Amazon sellers. This episode is packed with insights you won't want to miss!     #AmazonSuccess #EcommerceTips #GlobalSelling #Entrepreneurship #AmazonFBA #OnlineBusiness #BusinessGrowth #ReturnOnPodcast #TylerJefcoat #AmazonStrategies #EcommerceMarketing #ProductReviews #BusinessInsights #AmazonSellers #EcommerceSuccess #BrandBuilding #ScalingBusiness #AmazonFBAHacks #InternationalBusiness #AmazonGrowth #selleraccountant #ecommerce #podcast #brandbuilding #businesspodcast #brandmanagement

Send us a Text Message.Struggling with Amazon sales? Steven Pope offers expert advice on boosting your sales using external traffic. If you're good at making products but need help with marketing, this video is for you!Discover how external traffic can help you overcome stagnant sales and increase your product's performance on Amazon. Steven dives into real strategies that can improve your rankings and create sales momentum.Learn the importance of driving external traffic during product launches, how to test different platforms like TikTok for driving traffic, the power of PPC and why ads are crucial for sustained sales, and effective pricing tactics to generate interest and sales.Watch now and transform your Amazon business by taking advantage of your external traffic to fix your low sales!Don't miss out on these essential insights to turn your Amazon sales around and achieve long-term success!#Amazon #AmazonSelling #AmazonTraffic #ExternalTraffic #AmazonTips #AmazonPPC→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 00:14 - External Traffic Strategy: Importance During Product Launch00:40 - Testing Platforms: TikTok vs. Other Platforms01:16 - Amazon vs. Walmart: Marketplace Dynamics01:41 - Leapfrogging Rankings: External Traffic Benefits02:08 - Product Overview: Planner with Social Media Following02:44 - Customization and Order Value: Outside vs. Amazon03:22 - Testing Traffic Sources: Email Campaigns and AB Testing04:00 - PPC Strategy: The Importance of Ads04:47 - Pricing Strategy: Launch Strategy and Momentum05:56 - Persuasion Tactics: Winning Over Clients on StrategySupport the Show.

Welcome to our Special Mix! In this episode, we're breaking down the key elements every Amazon store owner should know. If you're an eCommerce business owner looking to scale, optimize your operations, and enhance your Amazon marketplace strategies, this episode is just for you.

Discover the key strategies for boosting your Amazon sales through effective account health management in this insightful episode of the Sellernomics Podcast, featuring Debi Slaver from SPCTEK. Debi brings her extensive expertise to the table, explaining how maintaining excellent account health can lead to improved visibility, higher sales, and a more robust presence in Amazon's competitive marketplace. DebiSlaver #SPCTEK

Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them.Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik's video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance.Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik's strategy, listeners can reach out via LinkedIn provided in the show notes.Tune in for expert advice on maximizing your Amazon strategy! Episode Notes: 00:28 - Wes Clark Introduction 01:20 - Wes Clark's Background and Entry into Amazon 03:33 - Understanding and Combatting Review Manipulation on Amazon 07:05 - Purple's Brand Awareness Strategy 09:10 - The Success and Growth of Kizik on Amazon 10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience 14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure 15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales 16:00 - Growth Levers and Generating Top-of-Funnel Awareness 17:32 - The Importance of Video Marketing for DTC Brands on Amazon 19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon 19:49 - Insight into Brand Risks and Challenges When Selling on Amazon 21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors LinkedIn: linkedin.com/in/wesclark2Related Post: Exclusive Access to Middle East Products for US Wholesalers

Send us a Text Message.In today's video, we will focus on a crucial aspect of boosting Click-Through Rates (CTR) and sales for seasonal products: image optimization. Learn how to transform your seasonal items into year-round best sellers by enhancing your product images.Brand Manager Takeaway:Hey team I had a great call with Steven Pope about our new onboarded client. He gave me great tips to improve our CTR and conversion. 1. Main image hack which will directly affect our CTR2. Dynamic pricing;  doing price drops around 10-20% for 2-3 days in a month, to keep momentum in BSR and present to the client as "strategic pricing which will trigger algorithmic reward".We're so excited to see the results. Thank you, Steven Pope→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction0:29 - Seasonality Issue0:49 - Current Product Rating1:21 - Performance Concerns1:44 - Main Image Issue2:03 - Image Optimization Strategy2:50 - Final BenefitSupport the Show.

In this video, we tackle a common issue faced by Amazon sellers: managing the impact of negative reviews on sales performance. We discuss strategies to mitigate the effects of bad reviews, how to handle client anxiety, and the importance of focusing on proactive marketing activities to boost sales. Learn how to navigate these challenges and grow your Amazon business effectively.#AmazonFBA #AmazonSellerTips #AmazonReviews #NegativeReviewManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Solving an Amazon Problem0:29 - Consistent Sales Growth and a Bad Review0:59 - Handling Client Anxiety and Focusing on Marketing1:49 - Proactive Marketing Activities for Sales GrowthSupport the Show.

In today's episode on our Amazon Marketing Success Strategy series, I'm diving deep into advanced strategies to boost your natural personal care brand's Amazon sales. This episode covers crucial topics such as gaining control over your listings, preparing your listings for effective ads, leveraging Amazon ads for scalable growth, and utilizing Amazon attribution to tie external marketing efforts to the Amazon platform.   Want to grow your Amazon sales this year but need help? Have a topic you want to hear in a future episode? Send us an email! Visit clickfluency.com Or email us at contact@clickfluency.com

In this episode, Lesley Hensell shares her journey from traditional business consulting to becoming an Amazon seller and founding Riverbend Consulting. She offers practical advice for selling on Amazon, emphasizing the importance of starting with a solid business foundation, networking, and finding unique products. Lesley also introduces her book, 'The Amazon Incubator,' which provides a step-by-step guide for new sellers. The conversation highlights her personal story, business tips, and the significance of proactive risk management in e-commerce.   Episode Highlights: 02:57 Lesley's Journey from Consultant to Amazon Seller 06:49 Navigating Business Challenges and Opportunities 10:55 The Amazon Incubator: A Blueprint for Success 23:41 Marketing and Advertising on Amazon   Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbends service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelors degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallies Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.   You can connect with Lesley in the following ways: Organization website: www.riverbendconsulting.com LinkedIn: https://www.linkedin.com/in/lesleyhensell/   For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn  Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3 See omnystudio.com/listener for privacy information.

Description: TOP NEWS | On today's Daily Signal Top News, we break down: The Daily Signal's Mary Margaret Olohan hits the top of the LGBTQ category on Amazon for her book on transitioners.A 75-year-old woman is going to jail for praying at an abortion clinic.Ballot registration issues plague Nevada according to a watchdog.Biden is in swift mental decline according to lawmakers interviewed in a Wall Street Journal report.Relevant Linkshttps://www.dailysignal.com/2024/05/10/stories-young-people-whose-bodies-were-sacrificed-altar-gender-ideology-cult/ https://nypost.com/2024/06/02/us-news/biden-admin-offers-mass-amnesty-to-migrants-as-it-quietly-terminates-350000-asylum-cases-sources/Listen to other podcasts from The Daily Signal: https://www.dailysignal.com/podcasts/Get daily conservative news you can trust from our Morning Bell newsletter: DailySignal.com/morningbellsubscription Listen to more Heritage podcasts: https://www.heritage.org/podcastsSign up for The Agenda newsletter — the lowdown on top issues conservatives need to know about each week: https://www.heritage.org/agenda Hosted on Acast. See acast.com/privacy for more information.

TOP NEWS | On today's Daily Signal Top News, we break down:   The Daily Signal's Mary Margaret Olohan hits the top of the LGBTQ category on Amazon for her book on transitioners. A 75-year-old woman is going to jail for praying at an abortion clinic. Ballot registration issues plague Nevada according to a watchdog. […]

Discover how to boost your Amazon sales with our expert tips! Learn to optimize your listing images, use Amazon's Brand Analytics effectively, and integrate PPC with SEO for better cost efficiency. This video is packed with strategies from image optimization to understanding the IAP Marketing Funnel, providing essential insights for every Amazon seller.#AmazonSelling #EcommerceTips #SEO #PPC #BrandAnalytics #ProductListing #OnlineSales→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Enhancing Amazon Sales00:04 - Importance of Main Images for Amazon Listings00:20 - Demonstrating Image Impact on Search Decisions01:00 - Strategic Use of Main Images for Higher Click-through Rate01:34 - Using Amazon's Brand Analytics for Image Optimization02:00 - Detailed Breakdown of Optimizing Listing Images03:00 - Discussion on Market Strategy with Amazon's Brand Analytics04:00 - Explaining the IAP Marketing Funnel: From Impressions to Purchases05:01 - Focused Marketing: Matching Images to Customer Searches06:00 - PPC Strategy Integration with SEO for Cost Efficiency06:57 - How All Marketing Elements Interact to Boost Amazon Sales10:54 - Recap and Key Takeaways for Amazon SellersSupport the Show.

Explore the cutting-edge intersection of artificial intelligence and human intuition in Amazon selling with Andri Sadlak and Matt Kostan, the innovative minds behind ProductPinion. This episode of the Sellernomics Podcast delves into how AI can amplify the effectiveness of human insights to dramatically improve decision-making and sales strategies on Amazon. Join us as Andri and Matt discuss the future of e-commerce, where technology enhances traditional selling techniques to create unparalleled results. #ProductPinion #AIinEcommerce

Join us for a compelling conversation with Amazon expert Tomer Rabinovich as we uncover the secrets to increased profitability and mastery of the Amazon marketplace. Tomer brings invaluable insights on how to thrive amidst Amazon's ever-changing fees and storage strategies. Listen in as we discuss the benefits of remote business management and how sellers can adapt to maintain a resilient online presence. Venture into the world of product development and discover strategies that are revolutionizing product launches. In this episode, we share the story of a product that's exceeding expectations with its innovative approach to packaging and marketing, highlighting the importance of giftable elements and catering to the mobile workforce. We also peel back the curtain on the evolution of launch tactics, from leveraging PPC to harnessing the power of Google ads and social media platforms. Hear firsthand from our community about what's currently making waves in the marketplace. Wrapping up the conversation, we discuss the potency of various launch and Amazon advertising strategies, such as utilizing the Amazon Vine program and the importance of smart PPC campaign management. We navigate through the complexities of new coupon rules and their implications for product ranking, and share strategies for increasing profitability through supplier negotiations and the judicious use of funding. Additionally, we touch on the strategy of offering quantity discounts to incentivize multi-unit purchases. So, come along and gain valuable insights that could propel your Amazon business to new heights. In episode 551 of the Serious Sellers Podcast, Bradley and Tomer discuss: 00:00 - Amazon Seller Strategies and Experiences 03:28 - Amazon Sellers Discuss Marketplace Changes 08:11 - Navigating Amazon Changes and Branding 11:01 - Product Development and Launch Strategies 14:37 - Amazon Listing Workarounds for Vine 17:20 - Importance of Social Media in Branding 20:43 - Amazon Advertising and Helium 10 Strategies 21:18 - Optimal Pricing Strategy for Vine Reviews  27:49 - Enhancing Amazon Product Research Tools 29:25 - Strategies for Increasing Profitability and Automation 32:10 - Negotiating Bulk Purchase Discounts 36:55 - Maturing Industry and Setting End Goals 39:29 - Quantity Discounts for Multiple Units ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos