Podcasts about amazon live

TikTok Shop explose en France : 42% de notoriété dès la première semaine ! Et ce n'est pas tout : Amazon Live entre dans la danse avec son propre service de live shopping. Dans ce nouvel épisode du Journal du E-Commerce, on décrypte ces deux actualités.

This epsiode we break down the latest in VPR/Valley news!Why did Brittany ring Lala after her Amazon Live?We talk about it all then dive into the latest RHOBH and Summer House!Stay tuned to our feed for exclusive intel from our Vander-Crawl this weekend!Thanks for listening!Email:Vanderpumprulesparty@gmail.comPatreon:https://www.patreon.com/c/vanderpumprulesparty

Teddi Mellencamp's BFF Kyle Richards offered an update on how her friend is doing when she appeared on a recent Amazon Live. Listen here and learn more at OKmagazine.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative  

Join Jonny Fairplay from Survivor and House of Villains and Rachel Reilly from The Traitors Season 1 as they recap and review episodes 2 & 3 of The Traitors US Season 3.You may not even notice Rachel working in her Amazon LIVE during the podcast! #thetraitors #thetraitorsus #thetraitorspeacock #realityaftershow #jonnyfairplay #rachelreilly #jennhoffmanBecome a supporter of this podcast: https://www.spreaker.com/podcast/reality-after-show--5448874/support.

In this episode, we got the TikTok queen with 1M+ followers to share her 2024 journey as an influencer, creator, & new Amazon seller. Learn her secrets to making money this year!   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Gracey Ryback from Deal Cheats, the TikTok and Amazon Live sensation with over a million followers reveals her transition from a successful influencer/content creator to Amazon seller in our latest episode. Gracey shares how her initial venture into sourcing products from China provided key insights, eventually leading to a strategic pivot towards U.S.-based suppliers. Her story is not just about product sourcing, but about understanding the intricacies of e-commerce from a seller's perspective, enabling her to connect deeply with other aspiring entrepreneurs in the industry. Forget traditional advertising methods—Gracey explains why she swerves around Amazon PPC, favoring the power of external traffic and influencer marketing to launch products organically. We dissect her strategies for breaking into saturated markets, utilizing influencers and deal sites to propel organic traffic and product visibility. With practical advice on setting lucrative discounts that draw customers while keeping profit margins healthy, Gracey provides a replicable blueprint for launching products without sacrificing profitability. Dive into the world of influencer marketing on Amazon as Gracey discusses the tools and platforms that make content creation and brand collaboration seamless. From Helium 10 Xray's influencer mode to utilizing other platforms, Gracey shares how repurposing content can maximize reach and revenue. Balancing the demands of being a creator and Amazon seller isn't easy, but with Gracey's insights on work-life dynamics and leveraging multiple platforms, listeners will gain valuable knowledge on how to thrive as both a creator and a seller. In episode 623 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Gracey's Amazon Selling Journey 06:59 - Organic Product Launch Strategies 08:53 - Uniqueness and Potential for Success 13:01 - Product Promotion and Brand Expansion 15:10 - Maximizing Influencer Income on Amazon Live and TikTok 18:10 - Best Helium 10 Tools For Amazon Sellers 25:53 - Alternative Revenue Streams for Creators  26:05 - Creator's Work-Life Balance and Platforms 28:48 - Daily Routine and Content Creation 34:10 - Influencer Tools for Amazon Success

Holiday shopping season is in full swing! Ahead of the onslaught of Black Friday and Cyber Monday sales, Alyssa sat down with Nicola Fumo, host of the Attention Recession podcast and a senior commerce editor at People, for a conversation on the state of commerce content, from gift guides to Amazon Live. Tune in for an entertaining explainer on all things affiliate, as well as Nicola's insights on why data-driven gift guides have replaced vibes-based ones; the pressure publishers are under to hit their story and revenue quotas during the holiday season; the disclosure conundrum when it comes to affiliate revenue; the evolution of the market editor as a career; how culture has arrived back at QVC and we're all infomercial stars now; dealing with choice paralysis and why being a smart consumer is crucial; the experience of shopping on TikTok vs. on Instagram; how Amazon Live has become an additional platform for Bravolebrity drama and red carpets; the “holiday sale haul” content genre and the SSENSE sale becoming a meme; what makes a gift guide stand out in a crowd of clickbait; gift guides as voyeurism; and why personal recommendation content is having a breakthrough moment as an escape from the algorithm-based internet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com

Stephanie and Trey talk about what they have planned for their Thanksgiving day festivities and also give you an update on their Amazon Live Stream happening later today! If you enjoyed this episode, leave a review and make sure you download this episode! If you want to connect with Stephanie and Trey directly, message them at:  www.instagram.com/stephhollman www.instagram.com/trey_stewart www.instagram.com/bsthepodcast FOLLOW US ON TIKTOK: www.tiktok.com/@weeklydoseofbs If you are interested in advertising on this podcast or having Stephanie & Trey as guests on your Podcast, Radio Show, or TV Show, reach out to podcast@yeanetworks.com Executive Producers: Madelyn Grimes / Joshua Burns For YEA MEDIA GROUP Learn more about your ad choices. Visit megaphone.fm/adchoices

@PermissionToStanPodcast on Instagram (DM us here) & TikTok!NEW Podcast Episodes every THURSDAY! Please support us by 'Following' & 'Subscribing' for more K-POP talk!Holiday Giveaway 2025: BABYMONSTER Drip Album & POB Photocard of your Ult Bias!MAMA Awards LA Recap! HAYLEE meets KATSEYE, RIIZE is 7, seeing ILLIT in person finally, TWS underrated, JYP steals the show!Early December Comebacks: TWICEMusic Videos watched: ROSE, SEVENTEEN, TWS, IZNATWICE performs in LA for Amazon Live, holds last minute interview at Universal Studios, does not show up at Pop-up storeTXT Leader SOOBIN on Hiatus for health / medical reasonsBOYS 2 PLANET announced and to debut 2 groups at the same timeNEWJEANS & ZEROBASEONE were supposed to have a collab stage at KGMA?!MAMA Awards Day 2 & 3 in Japan Recap: BOYNEXTDOOR killed it, AESPA wins 6 awards, G-DRAGON surprises performance with TAEYANG & DAESUNG for BIG BANG return, SEVENTEEN wins grand daesang awardCarats criticize SEVENTEEN's Season Greeting's for being low budgetSBS Gayodaejeon end of the year concert has the craziest lineup!BTS JIN hangs out with 50 lucky ARMY in Lotte WorldTAHYUNG / V looking beefy in recent postJUNGKOOK posts on BAM's IGSTRAY KIDS Dominate Tour US Ticketing resultsFELIX & LISA collaboration for the anime Solo Leveling OSTHYUNJIN is officially a weeb! Quotes Gojo from Jujutsu Kaisen & borrows HAN's Nana mangaSKZ unveils solo song tracksSupport this podcast at — https://redcircle.com/permission-to-stan-podcast-kpop-multistans-andamp-weebs/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Director of Retail Operations, Jordan Ripley. We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem. This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your e-commerce game. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Jordan and Jeff discuss: Jeff shares his journey to becoming an Amazon ad tech evangelist. His passion for educating the community on Amazon ads and scaling brands. The importance of retail readiness before scaling advertising efforts. Advertisement as the kerosene that makes the brand's fire grow bigger. AI-Powered Creative Solutions Enhancing creative capabilities through Amazon's new tools. Integration with Canva for streamlined creative development. The concept and benefits of managed campaigns for new product launches. Aligning inventory with advertising strategies to overcome the cold start problem. Utilizing Amazon DSP's new user experience for planning and execution. The role of Performance Plus in simplifying the campaign setup. Importance of triangulating signals to achieve desired outcomes. Advanced Targeting Methods: Amazon's strength with signal-rich targeting across various properties. Impact of upper funnel investments on down-funnel activity. Key targeting techniques for driving new-to-brand sales and subscriber growth. Enhanced Measurement Tools: Long-term sales metrics for 12-month impact analysis. Conversion path reporting to track multi-touchpoints. Amazon's Multi-Touch Attribution Model using scientific methodologies. The Democratization of Branding Tools: Making advanced advertising tools accessible to SMBs. Simplifying complex processes to allow broader brand participation.

An entertainment journalist, award-winning filmmaker, and social media influencer, Albert Lawrence is as well-versed reporting from Comic-Con as he is the Oscars and Emmys!  It all started more than 20 years ago when Albert was catapulted into a career in entertainment journalism and production. While studying film at Yale, it was his involvement with a video series about dorm life similar to the MTV series Cribs which inspired Albert to apply for an internship in Los Angeles with the Television Academy Foundation.  Since then, he's built an expansive and impressive resume including interviews with more than 200 subjects such as Idris Elba, Brie Larsen, and Oprah and on-air collaborations with tech and entertainment companies such Apple, Disney, and Netflix.  Every Sunday, you can catch Albert as a correspondent on CBS' Emmy-winning program “The Henry Ford's Innovation Nation” showcasing present-day inventions that are changing the world. He is also a frequent contributor to National Geographic's “Explorer Academy Adventures” and a producer and host for tech and lifestyle livestreams on Amazon Live.  Additionally, Albert has been the Television Academy's lead backstage correspondents at the Emmys for the past 7 years, where he has interviewed prominent nominees and winners ranging from Regina King to Tom Cruise.   Want to watch: YouTube Meisterkhan Pod

Celebrity entrepreneur, author, producer and host, Rachel McCord is known as a major inspiration to millions of women, empowering them to create epic lives regardless of their background. Named “Master of Branding” and “influencer of influencers” (Daily Mail), McCord has served in a variety of capacities throughout her career including modeling, speaking, serving on boards, and founding her empire, The McCord List, a community of fellow celebs, bloggers, and influencers, and the top-rated show on Amazon Live. In addition, she is the Co-CEO of ViralBrand, an influencer marketing agency responsible for launching over 300 campaigns for companies such as Disney and Warner Bros. All Business. No Boundaries. The DHL Supply Chain Podcast Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts SpotifySupport the Show.

In this week's episode we dive deep into strategies on how to leverage Amazon Influencer and Amazon Live to beat the competition! Our guest, Carlos Alvarez, a seasoned 9-figure Amazon seller and founder of Wizards of Ecom, the world's largest Amazon Meetup group, shares nearly 15 years of expertise in Amazon selling and digital marketing. Discover insider tips on using Amazon Influencer to build brand authority and drive sales, effective strategies for leveraging Amazon Live to engage your audience and boost conversions, and key tactics to stay ahead in the ever-evolving Amazon marketplace. Whether you're starting out or a seasoned seller, this episode is packed with actionable advice to supercharge your Amazon business. Don't miss out—hit play now and learn from one of the industry's leading experts! Takeaways:Targeted Audience Reach: Amazon Influencer allows sellers to target specific demographics and interests by collaborating with influencers who resonate with their product niche, ensuring more relevant and engaged audiences.Enhanced Product Visibility: Through Amazon Live, sellers can showcase their products in real-time, demonstrating features, answering customer queries, and offering exclusive deals, thereby increasing product visibility and driving immediate sales.Community Building: Both Amazon Influencer and Amazon Live facilitate community building efforts. Sellers can engage directly with customers, cultivate relationships, and foster a loyal customer base through interactive sessions and personalized interactions.SEO Benefits: Leveraging Amazon Influencer and Amazon Live can positively impact SEO efforts by increasing product visibility in Amazon's search results and enhancing overall brand recognition and authority.Adapting to Trends: Staying updated with emerging trends in influencer marketing and live streaming on Amazon enables sellers to adapt their strategies effectively, staying ahead of competitors and maximizing their reach and impact.Measurable ROI: By analyzing metrics such as engagement rates, conversion rates, and customer feedback from influencer campaigns and live sessions, sellers can measure the ROI of their efforts and optimize future campaigns for better results.Long-Term Brand Growth: Consistent use of Amazon Influencer and Amazon Live helps in building a sustainable brand presence, fostering long-term growth, and establishing a competitive edge in the dynamic e-commerce landscape.Quote of the Show:Amazon's new post program allows us to post vertical videos that truly stand out. This innovative approach, combined with the ability to track performance in your dashboard and leverage authentic, high-converting content as sponsored brand video ads, is proving to be a game-changer. Links :Website : https://wizardsofecom.com/LinkedIn : https://www.linkedin.com/in/wizardsofecom/Mobile Phone: 305-902-1283Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

World renowned chef, music man, and artist, Roger Mooking stops by to tell us about his new record, his new show on Amazon Live, and his new Experience projects. Plus we tackle Biden's debate, the immunity decision by the Supreme Court, and Bryan makes us play Clip Game, otherwise known as IP clip Georgia Become a supporter of this podcast: https://www.spreaker.com/podcast/chipchat--2780807/support.

Joy Bauer, MS, RDN, CDN, is one of the nation's leading health authorities. She is the nutrition and healthy lifestyle expert for the TODAY show and the host of NBC's Health + Happiness. She recently launched her own Amazon Live weekly show, Health, Happiness, Joy, where she answers viewers' questions in real-time and cooks up mouthwatering recipes. Joy is a #1 New York Times bestselling author with 14 bestsellers to her credit. Her latest book, Joy Bauer's Superfood! 150 Recipes For Eternal Youth, features delicious dishes to enhance health, boost energy and increase longevity. In the earlier part of her career, Joy was the Director of Nutrition and Fitness for the Department of Pediatric Cardiology at Mount Sinai Medical Center in New York City, as well as the clinical dietitian for their neurosurgical team. One of Joy's most rewarding experiences was creating and implementing “Heart Smart Kids,” a health program for underprivileged children living in Harlem. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another day, another celeb called out for being an A-hole. Last month, on Paige DeSorbo's Amazon Live show, “In Bed with Paige DeSorbo,” podcaster Taylor Strecker was asked who the worst guest was on her podcast “Taste of Taylor." Her answer - former “Modern Family” star Eric Stonestreet. Taylor told Paige that unlike the lovable fan-favorite Cam that he played for 11 hit seasons, Eric was not so lovable in real life. In fact, she called him “nasty.” Not only are people online weighing in with their personal takes on Eric, so is Brooke. She's got a real-life Stonestreet story!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get ready for an insightful episode as we gear up for Amazon Prime Day with strategies from some of the most experienced sellers in the business. We kick things off with Abdul, a seasoned seller who shares his journey of nearly a decade on Amazon. Listen in as Abdul recounts his best and worst Prime Day moments, including how he achieved a 2-3X sales increase last year without relying on costly promotions. Instead, Abdul utilized coupon codes, price adjustments, and leveraged off-Amazon traffic through social media and email campaigns. He also shares his game plan for this year, including starting targeted broadcasts a week before Prime Day to maximize engagement and sales. Next, we shift gears to hear from Abe Chomali who has worked with multiple sellers, including a remarkable success story of a national electronics brand. This brand skyrocketed from $15,000 to $1 million in sales in a single day thanks to a premium deal position and massive advertising push. We also explore common pitfalls, such as internal miscommunications that can sabotage deals, and discuss the latest tactics for Prime Day 2024. Key strategies include leveraging new promotion types and recapturing potential sales from ad spend leading up to and during Prime Day. Finally, we share diverse seller experiences and strategies for Prime Day from Rolando Rosas, Gonzalo Zamora, Carrie Miller, and Huy Nguyen, highlighting both successes and challenges. From managing PPC budgets effectively to the potential pitfalls of overspending on ads, we cover it all. Sellers like Rolando found that turning off PPC on Prime Day didn't negatively impact sales, saving significant costs. We also explore the use of Amazon Live for increased exposure without extra expenditure and the crucial role of Helium 10 tools in managing campaigns and tracking performance. By leveraging tools like Helium 10's Cerebro and Market Tracker, sellers can optimize for Prime Day-specific keywords and ensure continued sales momentum. In episode 575 of the Serious Sellers Podcast, Bradley, Abdul, Abe, Gonzalo, Rolando, Carrie, and Huy discuss: 00:00 - Amazon Sellers Prime Day Strategy From Experienced Sellers 01:09 - Prime Day Strategy for New Sellers 02:54 - Improving Amazon Sales Strategies Over Time 08:15 - Maximizing Strategies for Prime Day 12:34 - New Strategies for Promotions and Sales 16:55 - Prime Day Sales Strategy Success 18:14 - Prime Day Strategies & Tools 27:19 - Successful Strategies for Prime Day Sales 35:20 - Optimizing Prime Day Sales Strategy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Prime Day is coming up, so to continue in our series of Prime Day readiness episodes, we've invited seasoned Amazon sellers who've sold millions of dollars on the platform to give some of their best and worst stories from previous Prime Days along with what they're planning to do this Prime Day. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimensions so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Prime day was just announced, although, of course, helium 10 serious sellers podcast listeners have been knowing when prime day was going to be since April, since we predicted it but we weren't sure. But now everybody's sure July 16 and 17 is the day, all right. Bradley Sutton: So, if you're a brand-new seller, by definition, this is going to be your first prime day, and so what I wanted to do is not just have me here give you guys a step-by-step tutorial. I wanted to bring different sellers on to ask them what their experience is, whether it's their own accounts or maybe, uh, they have a lot of clients who they've helped with their prime days, and it's funny, because the answer is not always oh, you've got to go all in the answer from some of these sellers. I'm not sure what they're going to say. Some of the sellers might say you know what I don't do extensive discounts on Prime Day, and that's fine too. We want to make sure that we give you guys a complete view of what people are doing and not doing on Prime Day, but just know that, hey, there's not just one size fits all, where there's one strategy and everybody's got to do it or else you're a failure on Prime Day. I think that's going to be, hopefully, the theme that you learn today that there's different strokes for different folks, and it's okay. So, the first seller I'm going to bring on the show with us today he's been on the podcast before is Abdul. Abdul, How's it going? Abdul: Hey, Bradley, good, good and yourself. Bradley Sutton: Pretty good, pretty good Now. You and I have hung out all over the world. You used to come to our Elite workshops and we had it in California. I know at that time you were living in New Jersey. We've also hung out in Lahore, Pakistan. Is that where you're at right now? Are you in Pakistan? Abdul: Yes, I am, and indeed. Bradley Sutton: So, what time is it over there? Abdul: So, we're like 12 hours ahead of you. It's like 11PM. Bradley Sutton: 11PM. Thank you for coming on so late. Now for people who maybe haven't heard your Serious Sellers podcast episodes. How long have you been selling on Amazon? Abdul: So, we're going up to eight, nine years, but the first few years were not so good. I did everything wrong, and just after that it's just been fixing things and it's been a roller coaster. Bradley Sutton: All right, now, eight, nine years you've been there for the prime days and so tell us let me just start off, this is going to be a similar question as what I'm going to ask others what was the best thing you've ever done on a prime day? Like, maybe it could have even been an accident, but what's the best Prime Day result you had where maybe sales were up 50%, sales were up 4X? Whatever the case, what can you remember was your best Prime Day? Abdul: I think 2X, 3X last year was good. Bradley Sutton: Was that coming from a certain strategy, like, did you run Prime exclusive discounts, a lightning deal, or was it just 100% organic extra traffic? Abdul: So, that's something we did not do last year. Last year we did not do exclusive discounts, flash sales, because I think correct me if I'm wrong those are usually 200, 300 per ASIN. They can get very pricey quickly, right, sure? So, we did not do that. Last year we did a lot of. We signed up for whatever free we could find and we ran coupon codes, discounts. We fixed our pricing beforehand to make sure that our prices were just right, leading a month, two months before the Prime Days. Bradley Sutton: Okay, so what was your strategy right before Prime Day? Did you have anything different that you did leading up to Prime Day? Abdul: No PPC ran as usual. We just kept an eye. If anything was running out of budget, we would put more juice into those PPC campaigns. Otherwise, we were just concentrating on coupon codes off Amazon advertisements. We have a large following now, so we send out messages on our social media, on our email distributions, so bringing a lot of off Amazon traffic to our store. Bradley Sutton: Okay, yeah, that's definitely good. And so, what are you doing in that regards for this year? Like, what's your plans leading up to this year's Prime Day? What kind of promotions are you doing for your off Amazon this year? Like, what's your plans leading up to this year's Prime Day? Are you what kind of promotions are you doing for your off-Amazon traffic? Are you like telling them, hey, we're going to have a Prime Day discount, or something like that? Abdul: So yeah, leading now that it's announced because people my customers don't like vague, it's going to happen in June, July. So as soon as it's announced, you start preparing for your broadcast. So roughly a week before anything you do a week before the dates, it's just prepping. You can't. People don't take that seriously. So, say, about seven to 10 days, you start, you hit them with the first message and you have a series of follow-ups A lot of many chats, if you have subscribers in many chats. A lot of emails. My social media if I have Facebook following or Instagram following you just start hitting them with what your deal is, what your products are, where to find them and to remind them. Don't go to my website, have the Amazon logo prominent. So usually, I don't like to drive people to Amazon store my Amazon products. I like them to go from social media to my own website. But this will be an exception. Bradley Sutton: Now, what are you telling them, like, what are you doing? Are you doing prime exclusive discount? Are you just going to have a clippable coupon? Are you just running a discount as a regular discount price offer? What are, what is your plans for this July 16, 17? Abdul: I think it's going to be a visible coupon code this year, clippable discounts or typical clippable coupons. People tend to forget, so if something is right in front of them for everyone to see, as soon as someone lands on my page on my product, I want them to see the discount and I want them to be able to just apply the coupon and you don't want to put any hurdles in front of them. Bradley Sutton: What's your projected sales this year? Just so people have an idea about your level. What do you think you're going to hit for overall Not for Prime Day, but for your year. We're about halfway through the year. What do you think you're going to end up at? Abdul: This year has been a challenge. I have a lot of hijackers Just before Prime Day. I would touch that. We do see a lot of activity where they're using that infamous. There's a new badge, often return badge I'm being hit with that with my best sellers, and there's every year we see that. So that's been a struggle. We have to keep an eye on that and honestly, I struggle with that every year, yeah, so it's hard to say. It's always a surprise. It's hard to put a number on what this year is going to be like. Bradley Sutton: Yeah, but what was your best year? Was it during COVID? Abdul: During COVID, yeah, we were hitting 60,000 sales, 60k a month, so that was our best time. But after that I had some family issues still dealing with sick parents, so I haven't been able to give it much time and attention like I used to. Bradley Sutton: Well, that's the beauty about Amazon. You can be at home in New Jersey pushing it. You can go home to Pakistan to take care of family and still be running your business. That's the beauty about our industry. Well, Abdul, I wish you the best of success for this year's Prime Day. Thank you for sharing your knowledge with us and yeah, we'll definitely connect after to see how it was all right. Abdul: You're welcome. Thank you, take care. Bradley Sutton: Next up, we've got Abe coming on. Your kind of a contrast with Abdul's just working with his own account, but you see many people's accounts because you work with a lot of sellers and so you've got some unique, unique viewpoints as far as selling on Prime Day and what you should do and what you shouldn't do. So, a similar question like amongst you know different accounts you've worked on previous Prime Day, is there something that was sticks out as like the best Prime Day for somebody? Like what's a cool anecdote you could provide us? Abe: Yeah. So, this anecdote is one which really stuck out by itself. It's one which is going to apply to very few sellers, but it was an eye popper. So, I work with a brand that has national distribution, so it's a recognized brand, and I work with them to sell a line of electronics like in the $200 plus price range. Now we were having trouble getting traction because in the electronics category there are lots of foreign competitors that sell the same thing for 40% less. So, the brand said we really want to make a push, we really want to see if it's possible to make Amazon pop. They were able to get a SAS core rep. They were able to work with the SAS core rep and say we want a premium deal position on prime day, something that's not in the dashboard, because there are spots that you can get that are not in the dashboard. When you have a SAS core rep, they vet you and they have to make sure that they think you can sell that amount. And that's part of the key, because they say this spot can sell $4 million for us. If you can't sell and you can't fulfill $4 million, we don't even want to talk to you. That's worth what the spot is. Abe: So, they were vetted, they were checked. They actually they couldn't even send enough inventory because Amazon could not process it. They had to share the information from their warehouses with Amazon and they accepted the information. Well, that day, prime Day, every single thing was turned all the way on. We launched 30 campaigns of every ad type, you know four different autos at different price points, high-priced ranking campaigns like every single type you've ever heard an experiment about. All launched on the same day and in 24 hours, they went from selling $15,000 a day on one on the hero skew. They sold a million dollars in one day of that skew, which is something like. Bradley Sutton: $15,000 to 1 million on that. So that means that there had to be a good number that was fulfilled by merchant too, because no way they had all that inventory in Amazon. Abe: Right yeah. three quarters of it was filled by merchant. yeah, so it can't be reproduced. A lot of people suggest very impressive things like it could be done if you flip the right switch. No, this is not. I would be surprised if I ever am part of a thing like this again. But I had the front row seat for it. Bradley Sutton: I love that. I love that. Now let's talk about the complete opposite. What was a disaster for somebody? Like somebody just did nothing, or maybe somebody screwed up on their discounts or they didn't realize it could stack, or have you ever what's the worst prime day you've ever heard of that happened to somebody? Abe: The worst prime day. It's a thing that keeps happening, but it's just as bad. Every single time it happens you have somebody who is not working with somebody else within the same company. They launch a coupon a week before. The new low price of 30 days is below the price of the submitted deal. Boom, your deal does not run. And every time it happens there's a meltdown because people count on prime day and all of a sudden it didn't work. They can't understand why. They tell me, Hey, why aren't we selling? Where's the volume? Why aren't we even showing for the deal? I said did anybody in your place run any kind of discount or coupon in the last couple of weeks? Cause we don't get a notification about everything they do in their account? And all of a sudden, you'll hear the yelling that Bob ran a coupon two weeks ago. What are we doing, Bob? He ruined everything! Bradley Sutton: Wow! Okay, so now what you know, things have changed in the last, in the last Prime Day. You know there's new rules as far as like discounts and coupons and plus there's new ways to. You know there's. I don't I don't know if brand Taylor promotions has been around for a full year yet, but I don't I'm not sure if that was around last year. Abe: They keep changing it, so yeah, and. Bradley Sutton: Yeah, and yeah, even the one. Even in itself, it's not what it was two months ago, you know. So, right. So, with that, all that in mind, we're now talking about 2024 Prime Day. What are some general things that that trying this year with some of these new changes in mind. Abe: So, the number one thing we're going to be trying is, like you mentioned, the brand tailor promotions. There's something like 10 different types of promotions in there and what we're doing with every brand we work with, we're actually setting aside an hour for time to work with them instead of our usual, you know, shorter amount of time. We say listen, we need to spend an hour to look at each one, read the terms of what each one applies to and think about if this applies to our brand and if it does, let's lean into it. And with Prime Day, a number of those discounts are for people who looked at your product but didn't buy, for people who put it in your cart but didn't buy. And we want to know. What we want to do is all of the ad spend that we spent leading up to Prime Day, all of the money that we spent on Prime Day that didn't turn into sales. We want to do anything we can to capture it in the days and 10 days or two weeks afterwards. Bradley Sutton: Prime Day already has a lot of, you know, better conversion rate than normal days because people are coming on Amazon with more intent to buy. But if you are targeting people who already had even intent to buy before, because they added to the cart but they abandoned it you know that's one of the brand cart or cart abandoners is one of the brand tailor promotions that's like should do even better for you if, like, they're already coming on Amazon and they're already somebody who almost pulled the trigger on buying your product before. So that's, I think that's a great strategy to target, to target them. Abe: Yeah, I mean these brand tailor promotions have. In some cases, they've been fantastic. They do what DSP promised to do, which is to chase people around after they originally looked at you. These promotions are doing it more effectively than DSP in a lot of cases, because it's really direct and a big thing which is key is that they gave us the ability to run these promos at an ASIN level, which was originally it was just for the brand overall and at that point it was really clumsy in terms of running deals plus stacking something that goes across your whole brand. Bradley Sutton: Are you doing anything differently in Helium 10 as far as for Prime Day, like doing some historical research or looking at search volumes, or is just kind of like saying you know keyword tracker, paying special attention, or it's kind of like business as usual for you? Abe: So, I'll tell you one of the features we love best and I'm not sure which level of Helium 10 you need for it is the historical rank tracker for keywords. In Cerebro we love to compare time periods and with the accounts that are connected long enough, we can see how Prime Day did last year and we can compare Prime Day to different peak periods and we use those to set budgets. The number one thing we do when managing Prime Day, we don't do much with bids. We don't have a special bidding program for Prime Day the number one thing is being visible to shoppers as long as possible during the day, which is budget management. And the budget management goes also along with inventory management. You have to have enough product to sell and then you have to show enough to sell all the product you have. That's where all the planning comes in and that's where all the holes fall apart. Usually, either people didn't plan enough inventory, either people didn't assess the impact of their discounts against their regular margins, and then nothing is left over to spend on an actual ad. There's all the different parts that work together. But going back to Helium 10, it gives us an idea of how much of a boost we need in order to get full coverage those days. Bradley Sutton: Thank you so much for joining us and giving us your insights and definitely want to keep us updated in the Elite Facebook group to let us know how some of these things worked out for you. Abe: Be happy too. Bradley Sutton: I'm going to invite three people on at the same time. We're just going to have kind of like a mini round table for the next few minutes and let's go ahead and invite the next group. We've got Gonzalo, we've got Rolando and we've got Carrie. So, we've got three experienced Amazon sellers of different of different levels, but experienced Amazon sellers of different levels, but all have multiple prime days under their belt. So, we're going to start with our two guests. Gonzalo, you've been on the Spanish podcast. I've never had you on the English podcast before, though right. Gonzalo: Right. Bradley Sutton: Okay, so give us some of your background. Where are you based and tell us how long you've been selling on Amazon. Gonzalo: I'm based in Chile in South America, in Santiago, and I have been a seller from 2019 before COVID. Bradley Sutton: Okay, so you've got about like you know, depending on if you're counting the prime deal days or the other one that comes up, you know you got at least three, four prime days under your belt. Now let's just stick with you for a second here. What was your best prime day results. Like where it was really a big increase over sales, and then if you can remember what contributed to that. Gonzalo: I have one that I X by three in one year. That was pretty amazing. Bradley Sutton: Was it by accident, or did you do something different that year that really worked? Gonzalo: Actually, it was the one that I set as basis for the next year and I replied the same strategy from them. And what I make is, on my top seller product, I actually decrease the bids and increase the budget, so I'm just waiting for the sales, basically, but just on the top seller. On the rest of the product, especially on the ones that I need to move, I do the opposite thing. I create one week before I create a retargeting campaign because it's shown that you need to be seen seven times before someone bought your product. You need to be seen seven times before someone bought your product. So, I tried to show to the same person seven times before Prime to push them to buy the product on Prime. Bradley Sutton: You got some buyer psychology going there. I like it. I like it, yeah, excellent. Gonzalo: So, for me Prime started one week before. Bradley Sutton: What was your most unsuccessful Prime Day? Where sales just stayed the same or even went down, or you made a mistake and something didn't happen. Do you remember? I remember any. Do you have any bad stories for us from Prime Day? Gonzalo: The only one is I think it was the first one that I didn't realize that I got out of budget on my campaigns. I was selling great. I get out of target. Obviously, my sales drops and I didn't realize until the next day. Bradley Sutton: All right, we'll call back to you, so stay here Next up, Rolando. Rolando was just on the podcast a few weeks ago and same question for you. We've been asking your best Prime Day and, if you can remember, what was the reason for that success? Rolando: We're one of those birds where Prime Day doesn't mean anything for us. Really, it hasn't moved the needle. Last year I would say it was probably our best, and that's because we turned off the PPC. And what we found the year before that so that'd be two years ago was, we were like, oh, let's do something for Prime Day and we'll crank up the juice with ads. We saw a lot of clicks, but we didn't move the needle any further than the previous year. It didn't move the needle further than our average daily sales. So last year we said no PPC and we didn't even see a huge drop in terms of our regular run rates or anything like that. It was right around the same, like in just another day. So, for us that's a victory in that we didn't waste thousands of dollars for people that are browsing and we just kept selling. So that was, I would say, a win for us to really see the difference one year go cranking out on PPC, one year not cranking out on PPC, and so we learned a lot by doing that. Bradley Sutton: And that's important for everybody here. Don't think that, hey, I have to do something bold and outrageous on prime day or else I'm a failure. You know like Rolando's company has sold tens of millions of dollars on Amazon and you just heard from him. You know they've tried both and that when you're selling on Amazon for a while, you can try something one year and try something else. I myself haven't done. I don't I don't do too much on Prime Day outside of just managing my budgets and trying to, leading up to Prime Day, making sure I'm ranked organically where I want to. But that's super important to know that if you don't do anything special, that doesn't mean you're a complete failure. Rolando: You know what you could do. That doesn't cost any money and something that we are going to be doing this year. We did this three years ago and also for is that around Prime Day, we start going live. It's great because Amazon does have a lot of stuff going on their social media accounts saying come to our website. You know, check out the live. So being live. Are you talking about Amazon Live. Amazon Live. So, we'll go live those days. It'll run on our Amazon store. It'll actually replay later on the Amazon store. So, we have content. We have our faces on there. We show the product how to use it. We talk about different things. So, exposure wise, it gets people to see oh, these are the people behind the curtain that are part of this company. So, from that standpoint, we look at live as a great day to get new eyeballs without having to spend a ton of money. Bradley Sutton: Going back to Gonzalo, how does Helium 10 play a role in what your strategies are Like? What aspects are you using? You know, helium 10, obviously you're not using Helium 10 to create coupons and things like that or register for deals, because we don't have that. But on the research side, what are you doing? Or on the um or on the advertising side? Gonzalo: First of all, Helium 10 is crucial because I control my all my pay-per-click on Adtomic yeah, it's crucial for me healing time. And then I have two tools that I love. The first one is market tracker that I regularly is going to take how the sale is going and who are my competitors, and the second one is keyword tracking. Obviously, I'm watching always what is my ranking and what is, how do I doing and how it is impact the pay per click that I'm doing. Bradley Sutton: On keyword tracker, are you like putting boost on and then really checking, like your sponsored and organic, like on prime day, making sure you're not losing your sponsored rank and then, if you do, you  increase your bid? Or is that how you're using keyword tracker? Gonzalo: Yeah, that way, and I also, when I start, when I open a new campaign on a new keyword, I'm start tracking with that, with the rocket, to see if I'm doing some impact or not on that keyword. Bradley Sutton: All right, good. Rolando, what are you do? I mean prime day or Prime Day. What are your go-to Helium 10 tools? Rolando: I love, love the dashboard. I love the below the insights, where it tells you all you know, your competitor and all that Below. That is a row that's super customizable, where you can look at things with your by-product performance or by advertising. And it is for me the thing because we're really big in the last 18 months is focusing on profitability and we can go line by line, item by item. It's got everything in so you know your net profit per product and you can pick out the losers, cut them or be like we got to liquidate them or hey, we've got more margin on these, these group here. Let's add some more PPC and see what happens. And now you can work more intelligently than in the past, where maybe the PPC data was over there and the sales data was over here. This combines both of that, so you know immediately these are the losers. They got to do something on them right now. Bradley Sutton: Love it. Speaking of the dashboard, something I think a lot of people sleep on at least those with a diamond plan is add competitors to that dashboard, because it's not just about your product and then set up what we call them insights, that you can consider them alerts. But then it's especially good, like for Prime Day or around Prime Day, somebody goes out of stock, somebody's changed their title one of the competitors. Somebody adds a coupon, starts a coupon. Somebody stops a coupon. There's little things that you can set alerts, that if you don't have Helium 10, fine, you still got to be looking for these things, but you just got to manually go to all these pages, start, you know, have somebody refresh a screen. But if you've got the diamond plan and you guys are using that dashboard that Rolando was talking about, add your competitors and look at, monitor their listings, you can't see their exact sales. Obviously, Helium 10 is not hacking people's accounts. But you'll see estimated sales and things, but you'll know when they change their image or when they change a coupon or have a sale price. So that's something important to look at. Last question we'll, we'll just stick with Rolando. Then we'll go back to Gonzalo. This year, prime day, same thing as last year. You're not going to do, anything special or are you going to do the lives or are you going to do any discounting or any off-amazon promotion? What's your strategy this year? Rolando: So, this year we're definitely going to do live. Then we're going to add something we've never done before. We've never done prime exclusive deals never. I hate giving money away if I have to, but in the, in the spirit of experimentation to see if prime exclusives work for us, we've got probably a dozen products that we will be doing some form. One of the things that we literally this morning was one of our meetings. We've found an opportunity where a multi-pack unit where we could sell 50 as well as a hundred. Nobody in our category has had anything like that and we know from what our amazon folks are telling us when we talk to them. They're telling us don't sleep on multi-packs. They keep telling us that they said that the man for multi packs is going up and up and up and up and up. So, a while back ago we tried just that not on a Prime Day. We added some more multi packs. Guess what? I'm kicking myself because we weren't doing it five years ago. So, we're gonna try some exclusives tied with some additional multi packs to see how that works with buyers that are looking for things in volume. Bradley Sutton: All right, same question for you, Gonzalo. What's the plan? What is the plan of attack this year? Gonzalo: It's the same one that I just mentioned. I just started for my main product I'm going to love it and stay calm on it and the one that I need to push a little bit. Actually, today I set the campaign with retargeting and increased bidding one week previous. Bradley Sutton: Awesome, all right, well, guys, thank you so much. Appreciate sharing your knowledge with us today. All right, Carrie, how many Prime days under your belt? Carrie: I've been selling since 2016. So, I guess eight. Bradley Sutton: Do you have? I know you've got a lot of horror stories, just in general crazy things, and I'm going to save some of those for future podcasts with you. Yeah, but do you have? Let's start on the opposite side. Do you have any horror stories that specifically are related to Prime Day? or at least just maybe a prime day that just didn't work out for you. Carrie: No, what's really cool about our sales is, over the years, they've just incrementally increased, and so every prime day has been better than the last, and so it's not been like, oh, one day we did like 200,000 in sales or something, but it's like we definitely did a substantial amount more than the year before and the year before. And so, year over year, we're increasing. Bradley Sutton: That's good. So, you never had one where you accidentally did too big of a discount or you thought you were qualified for a deal and you ended up not doing it. It's been pretty much as planned. Carrie: Yeah, for Prime Day. I mean, I have accidentally done a really big discount on a coupon where it was like something that was supposed to be $15 was like $1.99. And I was like, wow, it's selling really well. So off of prime day I've done that, you know. Bradley Sutton: But not for prime day. And then do you remember what year was your best prime day Last year? Have one that sticks out. Carrie: Last year was the biggest yeah cause every year it's gotten bigger. It was about 16,000. I remember our first one. It was like we were selling about $400 a day and I remember it went up to like a thousand dollars that day and we were like, oh my gosh, and so now we've gone quite a bit more for that day. Bradley Sutton: So, you did $16,000 on one day. Yeah, on Prime Day last year. And what would you attribute that to? Did you do something different or a special campaign just really worked out, or what happened? Carrie: We do coupons and so not only in the days leading up to Prime Day but also after, we still get a good amount of sales well over our normal average, and so I think that's a big part of it. But, yeah, we offer coupons and like the discounts, not Prime Day exclusive discounts or anything like that, we just do our normal discounts and that's how we do it and it works out really well. And you always have to make sure your listing is optimized and that you've got good product reviews, and so you know if you're, if your listing isn't optimized, you're going to want to turn off the ads on those particular products or if you have kind of bad reviews. But you're, you're heroes. You know if you do some, some discounts on there and you have it fully optimized, it's, it's definitely worth it. Bradley Sutton: Now speaking of Helium 10, we're going share her screen now and I want you to actually show, step-by-step, a couple strategies that you think are important for a seller to do leading up to Prime Days. Carrie: So, this is one of my favorite tools. I think Abe was mentioning this because I know he really likes this tool too. You can use this in a lot of different ways, but basically, you're going to do what I do is I just do a single ASIN search on a main competitor. In this situation, because I'm looking at Prime Day and I wanted to give you an example of you know some, a way to find some good Prime Day keywords. There's this, this vacuum mop that I have actually purchased and I know a lot of people have purchased this particular mop for Prime Day because it's usually a pretty good deal and so I wanted to just show you how you can find kind of Prime Day specific keywords. So, I took this ASIN and did a reverse ASIN search here, and what I love about this Cerebro tool is the show historical trend tool. Now, when you go to show historical trend, it's going to give you 24 months of data, so you can go all the way back 24 months and you can see where an ASIN was ranked organically and for their sponsored. You can also see the search volume history, and so it's really, really helpful so you can go back to the last prime day and the prime day before. It's just kind of just right there. So, what I'm going to do is I'm going to click on this July 2023, because that was when our prime day was last year, and then I'm going to go down and click apply filters, because I want to just look at this month specifically, because I'm looking for prime day specific keywords. Okay, so, um, when, when I'm in this historical trend, if I go down here, you're going to see basically all of the keywords that this particular product was ranking for organically and sponsored. You can see their actual rank here. But I want to look for you can filter this down and I usually like to look at phrases containing. So, one of the phrases I like to look at is prime and if I hit apply filters, then if I go down here, I can see all of the kind of Prime Day keywords. Carrie: Now, this particular product they're ranking. They're one of the top sellers, I know, on Prime Day, but their organic rank on these major keywords is, you know, 230. They're in the 200s. They're way behind. So, they're not even really, they hadn't even advertised on these keywords, probably because they didn't really know they existed. So now, if you can go back, you can find the historical keywords. You can create campaigns with these specific keywords in them and you can start targeting those. I mean they've only they only look targeted this one. It was a Prime Day vacuums 1100 search volume, totally missing out on 8500 in search volume. You can also see here this is actually our up-to-date information. It's showing the trending of these keywords going up, up, up. Now a lot of times you'll see these keywords and it's like you know a month before it's going to be like oh there's, you know, 200 searches or whatever. So, this gives you the information of how much they're increasing and so you can even start these campaigns, you know, a month early, two months early, to just start getting yourself, you know, ranked on those keywords. And you can also leave these campaigns going all year round, kind of as an evergreen campaign, to just make sure that you're at the top of those searches and so that they have all their Christmas gifts you know a bunch of Christmas gifts for their family in December. You can you know search phrases containing gifts or anything that really pertains to your particular product. During Prime Day you can start searching for those terms you can look at. You know some of your biggest competitors, like the biggest competitor, and you can see what kind of keywords they're. You know they're ranking for but maybe not really capitalizing on, and so this is just a really, I think, amazing tool to get historical data and utilize it for this particular Prime Day. Bradley Sutton: Awesome, awesome. Thank you for sharing that with us. I mean, you can use this what she was talking about for almost any period of the year, but obviously we're talking about Prime Day now, so that's why it's especially beneficial for you guys to use that leading up into prime days. Carrie: We have a prime day checklist that we put together that has amazing information from. We have Destiny Wishon from Better Media. She gave some PPC tips. We have Emma from Marketing by Emma, and she gave a lot of really incredible tips for optimizing your listing. These things are it's not too late to do them. So, there's a lot of stuff on this list that you could really implement. Implement now, even if you feel like you're kind of like behind in the game. These are tips also you can use year-round, because it's really good optimization. So, make sure you download that, check it out, do as much as you can before Prime Day, and it's going to help your conversion, even if you're just doing a small discount it will help your conversion. Bradley Sutton: So h10.me/primelist, h10.me/primelist. And then we will go ahead and invite we up, Huy, how's it going? Huy: Hey, how's it going, Bradley. Bradley Sutton: Pretty good, pretty good. Now what about you, we? How many prime days do you think you've experienced in your lifetime, your amazon lifetime? Huy: Since the beginning, so kind of lost count, I don't know, probably plus five years. What year did it actually start, Bradley? Bradley Sutton: I don't even remember. It was before. And then, plus, there's two prime days a year. But let's just say you have a lot of prime days under your belt. Now, something I've been asking the different guests is what was the best prime day you had where, just like, sales were way more than normal and way more than other primaries? Do you remember what year that was or what the numbers were kind of? Huy: I don't remember the year, but it was definitely before COVID One of the things that it might've been the second year that prime day had been announced, right, and this was prior to them doing it only kind of like once a year, right, cause then they switched off to doing it twice a year, probably the biggest opportunity, the biggest win that we had. It wasn't intentional, it was actually when we got mentioned on. They used to do a live stream during Prime Day, right, Amazon did a live stream. They actually mentioned one of our products and we've never sold more products in one day than on that day. So, our product got mentioned in the live stream. We started seeing sales climb up. All the units we had allocated to that promotion were sold out pretty quick, but fortunately we were watching it and we were able to go in and adjust the quantities that we wanted to put in that promotion. So that's probably one of the things is like you definitely want to be making sure that you're looking at how many units you have available in that promotion and if you have the opportunity to adjust it just based on the demand. You know that was a huge win for us, I think. On the other end, though, Bradley Bradley Sutton: Disaster, any disasters or crazy things that happen. Huy: Not necessarily the disasters, but just to kind of put a point to that other one where it's like, if you put too many quantity in there, it's kind of like a psychological game as well, right? So, when there's a lot of deals that are going on, customers are looking and then they've got that progress bar where it says, hey, how many people have claimed this deal. So, if you put in too many units up in the beginning and then you're stuck between that below 10% claim number, people are not as excited to go out and claim those deals. So, I think that finding that balance of having it over 50% claimed people looking at it and then having that FOMO where they're going to go out and jump on it. So, I think, in terms of disasters, I'm going to be a hundred percent honest, we haven't been doing a lot of prime, uh, prime day, actual deals, lightning deals, and the reason why is the past couple of yeah, past couple of times it has not been effective. You know like, yeah, it's uh cost. What does it cost? $1,000 to run a deal, even if you have it on the day. What we used to do is we used to put all of our items available and put it into the promotion and then we, when they tell us the schedule, then we cancel the ones out that weren't actually on Prime Day or kind of you know, within that range, because they were putting some of us, like you know, the week before Prime Day or just a couple days after that was already not effective. But I think that because Amazon switched to allowing everybody to provide that Prime exclusive discount you know, like not having an actual deal but just kind of marking it off and then getting that Prime Day exclusive badge that has actually probably changed the most for us. We found that to be most effective. There's no cost to do it and I think that everybody's got that strategy where there's just too much inventory of Prime Day deals out there that when Amazon expanded it out beyond just those lightning deals, everybody just started looking outside as well. Bradley Sutton: I'm happy you mentioned that because I think that people need to understand that. Once I've said it five times today is that prime day success is not contingent on, he who does the most deals or he who spends the most money in in PPC, or you have to do prime exclusive discounts or you have to do lightning deals. No, you can have success on prime day in a lot of different ways. For some people, that is what's needed, or for some people, other people, it's doing everything like. Like Abe mentioned that crazy experience of somebody who went from $15,000 to $1 million on one product on Prime Day because they went all in on something that probably is not duplicatable. But again, there's different ways to have success on Prime Day. Again, Gonzalo, Rolando, Huy, and then Abe and Abdul, thank you, and Carrie, of course. Thank you so much for joining us and we'll see you guys' next week. Bye-bye now.

Recorded live from the Cannes Lions International Festival of Creativity, this week's guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing. Julie shares her professional journey from agency work to influential roles at DirectTV and AT&T, which eventually led her to Amazon. Next, Julie offers insight into how her diverse career background fuels her innovative approach to content development, marketing, and product management. We then discuss how Amazon has been a pioneer in shoppable video, with the rapid growth of Amazon Live, the introduction of the Amazon Live Fast channel, and its revolutionary Shop the Show technology. We explore the critical role of measurement in this evolving field, and unpack compelling case studies that highlight the potential for future growth within the Amazon ecosystem. To close the show, Julie shares her passion for future planning and being on the cutting edge of what's coming next.  In this episode, you'll learn: 1. How empathy fosters effective collaboration and innovation in digital marketing.  2. Why Amazon has made significant strides in integrating shoppable video content to create new opportunities for brands and consumers. 3. How Amazon's focus on metrics like new-to-brand sales and the halo effect of creator content highlights the evolving landscape of digital marketing.    Resources: Amazon Shopping Videos - https://www.aboutamazon.com/   Connect with the Guest: Julie's LinkedIn - https://www.linkedin.com/in/juliehaleluk/   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

This week, Paula sits down with the incredible Liv Schreiber, a three-time entrepreneur, influencer, and the dynamic force behind Brand Caffeine, Hot and Social, and Camp Social. Liv's energy is infectious, and if you don't know her yet, you're in for a treat!What to Expect:The Psychology of Liv: Dive into the mindset and daily rituals that keep Liv motivated and thriving.Building Community: Discover how Liv organically grew her businesses and created spaces for meaningful connections.Leadership Insights: Hear Liv's journey from being a self-confessed terrible leader to empowering her team by recognizing their expertise.Handling Criticism: Find out how Liv deals with negative feedback and turns criticism into constructive conversations.Amazon Live Show: Get the scoop on Liv's exciting new venture, “Live with Liv,” on Amazon Live.Gratitude and Positivity: Understand how Liv's experiences, including overcoming health challenges, fuel her gratitude and sunny disposition.Join Paula and Liv for an uplifting conversation that's sure to leave you inspired, motivated, and ready to take on the world. This episode is packed with practical advice, heartfelt stories, and a whole lot of positivity.Connect with Liv Schreiber:Instagram: @livschreiberHot and Social: @hotandsocialCamp Social: @campsocialAnd as promised, learn more bout Liv's entrepreneurial journey in THIS podcast.Connect with me and the World's Your Oysta community:Host: Paula SandersPodcast: World's Your OystaYouTube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media Hosted on Acast. See acast.com/privacy for more information.

“An intro video needs to let people know, ‘Hey, this is who the show's for, and this is what you're about to see, what you're about to witness.' And that audio is a huge component of it. It has to really, just, it has to just feel right. There's really not a way to explain it, even though that's kind of my job here on a podcast is to explain it. But it has to feel like, ‘Oh, wow, this,' without saying, ‘Oh, I really love the beat here,' or ‘I love this guitar solo here.' It just has to all just blend together, to kind of say, ‘Okay, boom, the show's about to start. And this is for me.'" -- Chris Stone In the world of podcasting and live streaming, Chris Stone stands out with over twenty-five years of experience in the music industry. Chris's journey began with the transformative power of his co-hosted podcasts, which propelled him to help others achieve success in creative, financial, physical, and spiritual aspects. Since then, he's founded Cast Ahead, a consultancy that empowers entrepreneurs, influencers, thought leaders, and businesses to amplify their stories and extend their reach.His expertise extends to producing content for prominent speakers, developing and producing podcasts like Sales Influence and The Big Ticket Life, and co-hosting the Amazon Live show Dealcasters alongside Jim Fuhs. This show has become a trusted authority in live video and podcasting, and Chris's belief that everyone deserves to be heard drives his mission to integrate podcasting and live streaming into business strategies, thereby educating and attracting a broader audience. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Podcast Community and Production InsightsWe start the conversation off with a look at Chris's work on Cast Ahead and simplifying the podcasting process, as well as the secret to an impactful intro video. “Most people,” he says, “they want a podcast, but they just want to be able to show up, turn on their cameras, flip their microphone open and do a show, and that's what we do for them.” He tells us about his “station identification” approach to intros and why the opening moments of a podcast are critical, and the often-overlooked value of a podcast in networking with guests and the audience. “The most underrated component of podcasting is the ability to network,” Chris explains. “You know, and I think totally a lot of these people, like you said, [who are] smarter than you, smarter than me, [that] I just can't believe I've had on our show.”(0:10:53) - The Importance of Audio QualityChris shares his process for finding the right music for a podcast, and how he incorporates both the host and brand into his decision. “He's got a belt buckle,” he says about one podcast client, “he drives a truck and, you know, he serves a very particular type of entrepreneur and business leader, and so I'm not going to put something that sounds like Taylor Swift underneath his intro video.” We discuss how bad audio is costing celebrities their listening audience, his advice for boosting sound quality in a home studio environment, and the...

HAPPY TUESDAY! 0:00 - Justin Timberlake gets arrested for driving intoxicated 17:00 - PK Kemsley celebrates 6 months sobriety 20:00 - Howie Mandel shares a story about his wife's drunken injury 26:30: Paige Desorbo announces new Amazon Live show 32:00 - Andy Cohen chats with Jeff Lewis SPONSORED BY: LOLAVIE: As our loyal listeners you'll get an exclusive 15% off your entire order when you use code DANA at checkout. That's 15% off your order at https//www.lolavie.com and use code DANA Purchase Daily Dose Merch!! https://www.dailydosepod.com/store THANK YOU FOR THE RATINGS AND REVIEWS!!! JOIN MY NEW PATREON! New episodes every Wednesday!! https://www.patreon.com/Danabowling Don't forget to join the Daily Dose of Dana Facebook group! https://www.facebook.com/groups/1053529642274540 Subscribe to Daily Dose of Dana HERE: https://podcasts.apple.com/us/podcast/daily-dose-of-dana/id1663554880 Instagram: https://www.instagram.com/thisisdanabowling/ Tiktok: https://www.tiktok.com/@thisisdanabowling My Amazon Storefront: https://www.amazon.com/shop/danabowlingvideocoach Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest IntroductionGracey is an Amazon Influencer & content creator who specializes in bringing the best deals & Amazon finds to her community of over a million followers across Tik Tok and 6+ additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on Tik Tok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also live streams for Amazon as an A-List Amazon Live Creator and is often featured on the Amazon.com home & deals page. Highlight Bullets> Here's a glimpse of what you would learn…. Importance of influencer marketing for brands on AmazonLandscape of Amazon in 2024Strategies for leveraging affiliate platformsBuilding long-term relationships with influencersRole of influencer marketing in helping consumers make purchasing decisionsLow-hanging fruit and best levers for seven-figure brand ownersCreating brand ambassador partnershipsUse of creative briefs for influencersInfluencer outreach on TikTok ShopImportance of commission rates and dollar amounts in influencer marketingIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey's practical advice and personal anecdotes offer a treasure trove of actionable tips.Here are the 3 action items that Josh identified from this episode:Action Item #1: Gracey advised brands to vet influencers based on content quality and engagement rate, and to utilize TikTok's messaging platform for targeted outreach campaigns.Action Item #2: Gracey highlighted the lack of trust associated with TikTok Shop and its influence on Amazon sales. Discoveries made on TikTok often translate into increased sales on Amazon, illustrating the interconnectedness of these platforms.Action Item #3: Gracey emphasized the growing preference for commission-based collaborations and the positive impact of providing free samples to influencers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaLogieArcher AffiliatesBreaking the Habit of Being Yourself by Joe DispenzaNotionSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Gracey Ryback, an Amazon influencer and a marketing expert, and she is going to be talking about why influencer marketing is the next vital step to help your brand succeed. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Gracey, I started my business back in 2015 and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money from my own personal bank account because of cash flow constraints and actually pay payroll. I also stressed about whether our brand could survive when Covid hit, and we saw a 90% reduction in revenue overnight.Josh (00:01:02) - I remember wishing for a mentor who could guide me through the maze of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. That's why I've decided to offer one on one coaching and consulting, where I share the nitty gritty cash flow frameworks, the sa...

Welcome to Episode 177 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton is now showing a commercial for lululemon apparel before some classes. There is a lululemon members weekend that is taking over all classes for 2 days at PSNY. Bloomberg reports that Peloton is in the process of getting a $850 million loan to refinance their debt. Peloton has said they are evaluating their app tiers strategy and pricing. Peloton's new search is live, and is exposing the personal information of millions of their members by default. Jess Sims & Selena Samuela's new “Floor Bootcamp 2” program was released Selena Samuela shared that she has a new unofficial 4 day program. Rebecca Kennedy teased a potential new 3-day split strength program. A new artist series from Justin Timberlake took place this week. Sam Yo taught a special “Pyromania” class in celebration of the Def Leppard album. Jon Hosking shared that he will be off the Peloton schedule a while to give his ankle time to heal. Tobias Heinze has a new “Unleash Your Limits” signature series starting next week. Peloton shared some of their classes for the upcoming week with the “This Week at Peloton” post. The new “Get Into It” collection is a co branded collection with lululemon. Katie Wang got engaged this past weekend. Tunde Oyeneyin will host a meet & greet in New York City. A new lawsuit was filed against Peloton in Mississippi over the Peloton bike seat post slipping. Happy Birthday to Matty Maggiacomo this week. Hannah Frankson clarifies she is not leaving Peloton. Cody Rigsby had appearances on two TV shows. Ally Love was on the Bright Side podcast. Marcel Dinkins spoke at an event at the Peloton HQ. Marcel Dinkins also had a TV appearance. Kirsten Ferguson shares about her 1 year recovery. Matt Wilpers shares some half marathon pacing tips. Matt Wilpers is doing a 70.3 triathlon this summer. Robin Arzon has partnered with Jarrow Formulas. Chelsea Jackson Roberts will be at an event in Singapore. Aditi Shah was on Amazon Live. John & Amanda share their, and the community's, class picks of the week. Enjoy the show? Become a Pelo Buddy TV Supporter!  Find details here: https://www.pelobuddy.com/membership-account/membership-levels/ You can find links to full articles on each of these topics from the episode page here: https://www.pelobuddy.com/pelo-buddy-tv-episode-177/ The show is also available via YouTube: https://www.youtube.com/c/PeloBuddy This episode is hosted by John Prewitt (#Kenny_Bania), Amanda Segal (#Seglo3), and Chris Lewis (#PeloBuddy).

It's a mixed bag on the podcast today, as Dylan returns from his food poisoning fog to share some thoughts on why this season of Top Chef feels like a bit of a letdown. Then, he shares Kyle Richards' latest RHOBH updates (from Amazon Live, naturally) and the weird inside joke between Amanda Batula and Jesse Solomon. Later, he discusses the new show announcements from Upfronts, including an NYC-based show that seems like a Summer House reboot waiting to happen. Finally, he shares who's in this week's Splash Zone, sponsored by Splash Refresher. Learn more about your ad choices. Visit megaphone.fm/adchoices

TAKEAWAYSThe changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen ZThe impact of AI on different industries and potential ethical considerations surrounding advanced AI toolsThe launch of TikTok Notes and its implications for social media and content creationThe challenges of keeping up with social media algorithms and trendsThe development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketingThe use of personal data in business and ethical concerns surrounding its useTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

It's the Bravo Breakdown with Pretty Corrupt! This week, Jordan, Stacy and Nate are taking you inside Kim Zolciak-Biermann's latest family disaster as she posts Kroy's fake obituary for sponsored clickbait. They're breaking down the Real Housewives of New Jersey stan wars on social media, revealing the behind the scenes scheming of Teresa Giudice, Melissa Gorga and the entire cast. They're looking at how Kyle Richards and Lala Kent have turned their Amazon Live hustles into Bravo after-shows with more dirt than Watch What Happens Live, PLUS- of course- the latest from Vanderpump Rules and The Valley.

It's the Bravo Breakdown with Pretty Corrupt! This week, Jordan, Stacy and Nate are taking you inside Kim Zolciak-Biermann's latest family disaster as she posts Kroy's fake obituary for sponsored clickbait. They're breaking down the Real Housewives of New Jersey stan wars on social media, revealing the behind the scenes scheming of Teresa Giudice, Melissa Gorga and the entire cast. They're looking at how Kyle Richards and Lala Kent have turned their Amazon Live hustles into Bravo after-shows with more dirt than Watch What Happens Live, PLUS- of course- the latest from Vanderpump Rules and The Valley.

Vanderpump Rules is still dominating the Bravo news right now including new abuse allegations against James Kennedy, Tom Sandoval's lawyer's response to Rachel Leviss's lawsuit, Lala crying on her Amazon Live, Jo's disastrous Instagram Live and so much more! I've also got Valley tea including an update involving Jax, his publicist and a bathroom! Then I get into Summer House news, RHOBH news, RHOSLC news and much more!! See timestamps below:Start: Vanderpump Rules31:00 - The Valley37:00 - Summer House38:52 - RHOBH41:05 - RHOSLC45:42 - RHOA49:00 - RHONYJoin my Patreon for 4 extra podcast episodes a month! https://www.patreon.com/bravoandbotoxEmail me your suggestions for Bravo Paper topics or questions: bravoandbotox@gmail.comSubscribe to my YouTube Channel: https://www.youtube.com/@TheBravoPapersBUY ME A COFFEE - http://www.buymeacoffee.com/bravoandbotoxFOLLOW ME ON SOCIAL MEDIA: @bravoandbotox @thebravopapersInstagram https://www.instagram.com/bravoandbotox/https://www.instagram.com/thebravopapersTwitter - https://www.twitter.com/bravoandbotox

Was steckt hinter Apples neuster Akquisition? Amazon goes QVC in schlauer. Wieso steigt Spotify deutlich zweistellig nach Earnings? Wie waren die Zahlen von SAP? Werbung: Informiere dich über die Cloud Native Application Entwicklung der Public Cloud Group auf https://pcg.io/dg-dev/ Philipp Glöckler und Philipp Klöckner sprechen heute über: 00:00:00 Intro 00:05:00 M&A Vitamin Well 00:10:40 NYSE 247 Trading 00:13:40 Amazon Shop The Show 00:21:00 Apple Aquisition 00:28:15 China AFD 00:30:25 Nvidia Chips Exporte 00:332:15 DJT 00:35:00 SAP Earnings 00:43:50 Spotify Earnings 00:55:10 Earnings Ausblick Shownotes: Vitamin Well: FT NYSE 24h trading: FT Amazon Shoppable: retaildive Apple Acquisition: Macrumors AFD Spionage: Tagesschau China Chips Ban: Reuters DJT: CNBC

Listen in as Bradley plays detective to predict the dates for Amazon Prime Day 2024. We also unpack the latest buzzing innovations from Amazon advertising and Helium 10. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Live introduces an interactive and shoppable channel on Prime Video and Amazon Freevee https://www.aboutamazon.com/news/entertainment/amazon-live-free-channel-prime-video-freevee-shopping Amazon says 'Project Curiosity' wasn't a secret operation to spy on rivals https://qz.com/amazon-project-curiosity-spying-report-1851420549 Join us for to the Helium 10 Elite / AVASK Plus Madrid Seller Workshop! https://h10.me/elitespain 9 unique ways Amazon packages are delivered around the world, from e-bikes to mules https://www.aboutamazon.com/news/transportation/unique-amazon-delivery-methods Lastly, Bradley has the deets on Helium 10's latest updates, from deep-diving analytics on the Profits tool to the game-changing Review Analyzer Pro that digs into customer sentiments like a pro. Plus, we'll play around with the new AI Image Generator inside our Listing Builder tool – the virtual artist that's about to transform your product images from meh to mesmerizing. This new tool generates a variety of themed images to visually enhance your listing images, A+ Content, Amazon Posts, and more! In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:44 - Prime Day 2024 Dates Announced? 02:54 - Amazon Live x Prime Video 05:15 - Sponsored Brands Update 06:10 - Amazon Spies? 08:42 - Battery Compliance 09:57 - Helium 10 Spain Event 10:42 - Prime Donkey Delivery 12:46 - Follow Helium 10 On TikTok 13:37 - Helium 10 New Features Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

#Curated #videocommerce news of the week #ecommerce #retailVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive Free Video UGC alert: https://hubs.ly/Q02qJN4H0Ep 24TCL+ & AI RomCom videoAmazon liveshopping & FAST channelTikTok & virtual influencerAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSNReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Welcome back to another episode of Coffee Meets Vodka! Dive into a mix of hilarious mishaps, candid life lessons, and unfiltered celebrity gossip. This week, we chat about the unexpected perils of Invisalign, from equipment disasters to dental diagnostics myths, all wrapped up in our unique blend of humor and reality checks. Plus, we tackle a plethora of hot topics: the recent passing of OJ Simpson, the surprisingly good new song by James Charles, and the candid realities revealed in the Brandy Melville documentary. We also dish on Jess's cringe-worthy Amazon Live session, the tragic story of an astrology enthusiast who took things too far during an eclipse, Grimes's chaotic Coachella set, and the underwhelming new reality show from Elizabeth Chambers in the Cayman Islands. Whether you're here for the laughs, the rants, or the latest in pop culture, there's something in this episode for everyone. So plug in and enjoy as we mix up our favorite cocktail of coffee, vodka, and unscripted life stories.______________Connect With Us:InstagramTikTokLinkTr.eeEmail: coffeemeetsvodkapod@gmail.com Host: Raya HenslerInstagramTikTok Producer: Taylea FergusonInstagramTikTok

Between Rachel Leviss' podcast, Lala's Amazon Live, and Scheana's Juicy Scoop appearance… everyone can get in the basement. Unless you're an iconic film with an iconic montage. Thank you to our sponsors! bubly: Try the new bubly burst! It's bursting with fruit flavor, has no added sugar, and is all smiles. AG1: Try AG1 and get a FREE 1-year supply of Vitamin D3K2 AND 5 free Travel Packs with your first purchase at https://www.drinkAG1.com/disrespectfully  Boll and Branch: Sleep better with the softest, most breathable bedding from Boll and Branch. Get 20% off your order when you use promo code DISRESPECTFULLY at https://www.bollandbranch.com  Factor Meals: Head to https://www.factormeals.com/disrespectfully50 and use code disrespectfully50 to get 50% off Need Advice? We are here to help! Send your questions to disrespectfullypod@gmail.com and we may answer your questions on the show! Listen to us on Apple: https://podcasts.apple.com/us/podcast/disrespectfully/id1516710301 Listen to us on Spotify: https://open.spotify.com/show/0J6DW1KeDX6SpoVEuQpl7z?si=c35995a56b8d4038 Follow us on social! Disrespectfully Instagram: https://www.instagram.com/disrespectfullypod/?hl=en Disrespectfully Tiktok: https://www.tiktok.com/@disrespectfullypod?_t=8icuQMhG3jz&_r=1 Katie Maloney Instagram: https://www.instagram.com/musickillskate/?hl=en Dayna Kathan Instagram: https://www.instagram.com/daynakathan/?hl=en Disrespectfully is an Envy Media Production.  

This week the drama continues with Kyle Richards, her niece Paris Hilton and Mauricio Umansky. Richards shared on Amazon Live that she is tired of her family feuding. In "Real Housewives of Miami" news, it appears that Larsa Pippen and Marcus Jordan have broken up again. Her costar Dr. Nicole Martin sat down with Page Six to spill some exclusive tea on the ladies. Plus, "Real Housewives of Potomac" star Mia Thornton stopped by the Page Six studio where she revealed her ‘breaking point' in her marriage to estranged husband Gordon that pushed her to file for divorce. All of this and more juicy scoop on this episode of "Virtual Reali-tea" by Page Six. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wondering if Honeylove Shapewear is worth it? Does it work for curves and midsize? No worries, I got some answers for you. Get the show notes for this episode at https://livbyviv.com/i-tried-honeylove-shapewear-and-this-is-what-happened/ This episode includes promo codes from my affiliates.  As an Amazon Associate I earn from qualifying purchases.  Promo Codes Shop HoneyLove using promo code LIVBYVIV for 10% off⁠⁠ ⁠https://glnk.io/wnwl7/vivian⁠⁠⁠ Get 50% off your first FACTOR box + FREE Wellness Shots for Life⁠ ⁠https://shrsl.com/4erqv⁠⁠ Shop Versed using promo code DRVIVIANMIDSIZESTYLE10 for 10% off on versedskin.com⁠⁠ ⁠https://versedskin.com/discount/DRVIVIANMIDSIZESTYLE10⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch my latest Amazon Live and shop ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/shop/livbyviv⁠⁠⁠⁠⁠ Get all of my links and promo codes⁠⁠ ⁠⁠⁠https://livbyviv.com/welcome-2/⁠⁠⁠⁠⁠ You can always find me on Instagram @livbyviv ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/livbyviv/  ⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dontmixin/message

In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manufacturing. He is also the creator of the "Independent Planner," an analog calendar tailored for solo entrepreneurs. Join us for essential tips on safeguarding your Amazon seller account and gain inspiration from Scott's motivating journey. Don't miss out on this episode filled with practical advice and personal anecdotes. Tune in now! Takeaways :Nature of the Incident: A hacking incident occurred where hackers gained unauthorized access to an Amazon seller's account, leading to significant financial losses. Unauthorized Access: The hackers gained access to the seller's account and manipulated product listings, causing confusion among customers and potential buyers. Impact on Sales: The unauthorized changes to product listings resulted in a loss of sales for the affected seller, as customers were deterred from making purchases due to the altered information.  Customer Confusion: Customers were confused by the changes made to product listings, leading to negative feedback and complaints about the seller's products. Recovery Process: The affected seller had to take immediate action to address the hacking incident, including contacting Amazon's support team to resolve the issue and restore the original product listings. Lessons Learned: The hacking incident served as a valuable lesson for the seller, highlighting the importance of maintaining strong security measures for their Amazon account and promptly addressing any suspicious activity.  Quote of the Show:According to the Small Business Administration, the top reasons for small business failure are poor cash flow and inadequate paperwork. Successful online salespeople understand their customer acquisition costs and the lifetime value of each customer. Links :Website: https://www.dscottsmith.com/Email: scott@dscottsmith.comLinkedIn: https://www.linkedin.com/in/dscottsmith/ Twitter: https://twitter.com/d_scott Instagram: https://www.instagram.com/d.scottsmith/ Amazon Live: https://www.motivationallistener.live/ YouTube: https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videosPodcast: https://www.dscottsmith.com/podcastFREEZE free offers: http://stopinaction.com/  Publications:Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM  Independent Planner: http://independent-planner.com/ 

Looking for athleisure items you will love? No worries! Here are Amazon athleisure picks that I love (and keep wearing). Get the show notes for this episode at https://livbyviv.com/my-amazon-athleisure-picks-that-i-love-and-keep-wearing/ This episode includes promo codes from my affiliates.  As an Amazon Associate I earn from qualifying purchases.  Promo Codes Shop HoneyLove using promo code LIVBYVIV for 10% off⁠ ⁠https://glnk.io/wnwl7/vivian⁠⁠ Get 50% off your first FACTOR box + FREE Wellness Shots for Life ⁠https://shrsl.com/4erqv⁠ Shop Versed using promo code DRVIVIANMIDSIZESTYLE10 for 10% off on versedskin.com⁠ ⁠https://versedskin.com/discount/DRVIVIANMIDSIZESTYLE10⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch my latest Amazon Live and shop ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/shop/livbyviv⁠⁠⁠⁠ Get all of my links and promo codes⁠ ⁠⁠⁠https://livbyviv.com/welcome-2/⁠⁠⁠⁠ You can always find me on Instagram @livbyviv ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/livbyviv/  ⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dontmixin/message

Nicole Rechtszaid is a visionary livestreamer, digital marketer, and influencer management expert on a mission to enhance the human experience through the power of livestream and digital connection. With over 9 years of livestream experience across platforms such as Twitch, TikTok Live, Amazon Live, YouNow, and Instagram Live, Nicole has mastered the art of captivating audiences and forging meaningful connections in the digital realm. She and Jenny Woo created Ghost Agency which has solidified its position as a pioneer in TikTok marketing. As one of the first US TikTok Shop Partners, it's no fluke how the agency has leveraged its deep understanding of the platform to create impactful campaigns that resonate with Gen Z and millennial audiences.

Platicamos sobre cómo va el negocio de vender en Amazon en 2024. Promo de 30% de descuento en este enlace, solo usa el cupón AMZ para aplicar el descuento. Promo válida hasta el 1 de marzo 2024: https://adiosatujefe.com/cursos

In this episode, we unpack TikTok's shift to prioritize photos and its implications. We spotlight Pinterest as our Platform of the Week, exploring its unique blend of streaming shows, shopping, and Amazon Live integration. Plus, we discuss the trend of creator retirements and dive into the viral sensation 'Who TF Did I Marry' on TikTok. Tune in for all the latest insights and discussions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking for curvy girl gym outfits you will want to wear? And gear to bring to the gym? No worries! I got curvy fitness workout items from Amazon that you will love. Get the show notes for this episode at⁠⁠ https://livbyviv.com/curvy-fitness-gym-outfits-from-amazon-you-will-love/ This episode includes promo codes from my affiliates.  As an Amazon Associate I earn from qualifying purchases.  Promo Codes Shop HoneyLove using promo code LIVBYVIV for 10% off ⁠https://glnk.io/wnwl7/vivian⁠ Get 50% off your first FACTOR box + FREE Wellness Shots for Life ⁠https://shrsl.com/4erqv⁠ Shop Versed using promo code DRVIVIANMIDSIZESTYLE10 for 10% off on versedskin.com ⁠https://versedskin.com/discount/DRVIVIANMIDSIZESTYLE10⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my latest Amazon Live and shop ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/shop/livbyviv⁠⁠⁠ Get all of my links and promo codes ⁠⁠⁠https://livbyviv.com/welcome-2/⁠⁠⁠ You can always find me on Instagram @livbyviv ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/livbyviv/  ⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dontmixin/message

Looking for a Little Black Dress that feels amazing and fits curves? I got you! I found some LBDs from Amazon that you'll want to add to cart. Get the show notes for this episode at⁠ https://livbyviv.com/here-are-amazon-black-dresses-that-feel-amazing-and-fit-curves/ This episode includes promo codes from my affiliates.  As an Amazon Associate I earn from qualifying purchases.  Promo Codes Shop HoneyLove using promo code LIVBYVIV for 10% off https://glnk.io/wnwl7/vivian Get 50% off your first FACTOR box + FREE Wellness Shots for Life https://shrsl.com/4erqv Shop Versed using promo code DRVIVIANMIDSIZESTYLE10 for 10% off on versedskin.com https://versedskin.com/discount/DRVIVIANMIDSIZESTYLE10 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my latest Amazon Live and shop ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/shop/livbyviv⁠⁠ Get all of my links and promo codes ⁠⁠https://livbyviv.com/welcome-2/⁠⁠ You can always find me on Instagram @livbyviv ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/livbyviv/  ⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dontmixin/message

Joy Bauer, MS, RDN, CDN, is one of the nation's leading health authorities. She is the nutrition and healthy lifestyle expert for the TODAY show and the host of NBC's Health + Happiness. She recently launched her own Amazon Live weekly show, Health, Happiness, Joy, where she answers viewers' questions in real-time and cooks up mouthwatering recipes. Joy is a #1 New York Times bestselling author with 14 bestsellers to her credit. Her latest book, Joy Bauer's Superfood! 150 Recipes For Eternal Youth, features delicious dishes to enhance health, boost energy and increase longevity. In the earlier part of her career, Joy was the Director of Nutrition and Fitness for the Department of Pediatric Cardiology at Mount Sinai Medical Center in New York City, as well as the clinical dietitian for their neurosurgical team. One of Joy's most rewarding experiences was creating and implementing “Heart Smart Kids,” a health program for underprivileged children living in Harlem. Learn more about your ad choices. Visit megaphone.fm/adchoices

Prepare to be swept into the digital world of live streaming as we converse with the growth marketing expert and host of the Grow Getter, Christoph Trappe. Christoph generously shares his journey into live streaming, his ingenious hack of re-streaming his shows, and his experiences using Amazon Live, Twitter, and YouTube to promote his content. There is no better time to unlock the potential of live streaming for brand growth and audience building. This episode promises to be a gold mine of authentic and effective strategies.We also navigate the intriguing waters of integrated marketing strategies and content repurposing. Hear firsthand from the experts on how different strategies work hand-in-hand to create a successful brand. We share our insights on platforms like YouTube shorts, Amazon Live, AI-generated voices, and new platforms like Threads to drive engagement and results. Discover tips on promoting podcasts and selling them to companies with established audiences. Our thrilling discussion is filled with insights that will undoubtedly contribute to the growth of your brand.As we bring this fascinating episode to a close, we dive into the topic of podcasting strategies and handling podcast guests. Learn about the importance of a clear niche and target audience, benefits of automating reminders, and the potential of incorporating video into your podcasts. We extend an open invitation to our listeners to share their inspiring stories. This episode promises to be an enriching experience filled with practical tips and expert insights. Join us and prepare to take your brand to new heights!(00:02) The Power of Live Streaming(03:50) Live Streaming Podcasts and Building Audiences(11:18) Marketing Strategies for Podcast Growth(20:04) AI Voice Cloning and Growth Marketing(24:30) The Importance of Integrated Marketing Strategies(36:02) Content Repurposing and Podcasting Strategies(46:21) Selling and Handling Podcast Guests(52:19) Daily Dare Ideas and Listener Submissions

Wondering what the best curvy fashion items were for 2023? I got you! Here are the best curvy fashion picks I wore and will keep wearing. Get the show notes for this episode at https://livbyviv.com/the-best-of-curvy-fashion-picks-for-2023/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my latest Amazon Live and shop ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/shop/livbyviv⁠ Sign up for my Just the Links email newsletter https://bit.ly/Justthelinks Get my "5 Tips to Optimize Content for Affiliate Programs" E-Book ⁠https://livbyviv.myflodesk.com/affiliateeguide⁠ Get all of my links and promo codes ⁠https://livbyviv.com/welcome-2/⁠ You can always find me on Instagram @livbyviv ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/livbyviv/   --- Send in a voice message: https://podcasters.spotify.com/pod/show/dontmixin/message

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO, Marcy McKenna.Marcy founded the Women Inventors Club to support ambitious women with creative ideas and guide them toward product success. Two statistics that motivated her to help inventors were the low percentage of patents filed by women and the low percentage of inventors who make money with their products. She believes many inventors get stuck in the process due to lacking marketing and product validation.Marcy emphasizes the importance of thinking about marketing from the beginning and validating ideas before investing time and resources. I couldn't agree more with her on this. Execution is key in realizing dreams, and timing and choice are equally significant.Marcy shared her five-step product validation process, which is crucial in determining if a product idea is marketable and profitable. She stressed the need to understand if customers are willing to pay for the product and if the numbers work out. This validation process is valuable in learning about the customer, the competitive landscape, and setting oneself apart in the market.Marcy advised inventors to create initial prototypes at home using readily available materials for proof of concept. She cautioned against hiring expensive prototyping companies immediately, as their results may not align with the inventor's vision. Marcy suggests playing with the prototype and fine-tuning it before considering professional prototyping. She also mentioned using photorealistic 3D renderings to showcase the product's appearance and functionality, which can be helpful in licensing discussions.Key Points from the Episode:Marcy McKenna's work as an inventor and entrepreneurThe Women Inventors Club and its mission to support ambitious women with creative ideasLow percentage of patents filed by women and inventors who make money with their productsImportance of marketing and product validation in the invention processMarcy's five-step product validation processCreating initial prototypes at home using readily available materialsCaution against immediately hiring expensive prototyping companiesUse of photorealistic 3D renderings to showcase product appearance and functionalityMarcy's work with inventors and her efforts to empower themAbout Marcy McKenna:Marcy McKenna is a prominent figure in product innovation and entrepreneurship. Renowned as a keynote speaker, she has successfully conceptualized, developed, and launched over 40 products through various channels, including home shopping platforms like QVC and HSN, ecommerce, and major retailers nationwide. Marcy's expertise extends to product development, marketing strategy, and consumer product branding, making her a sought-after consultant in ecommerce and traditional retail. With over 12 years of experience in the Live Shopping space, she is recognized for her proficiency in social media, email marketing, and shoppable video content. Notably, Marcy excels in hosting Live Shopping events on diverse platforms such as Amazon Live, Pinterest TV, YouTube Live, and others, showcasing her versatility and impact in the evolving digital commerce landscape. As an Amazon Influencer and Live Shopping Host, she regularly engages audiences, contributing to the success of numerous brands.Tweetable Moments:07:51 - "Finding out if your idea has a market and is salable is a critical step that many inventors skip."Apply to be a Guest on The Thoughtful Entrepreneur:

Welcome to another insightful episode of Clipped,, where today we're diving into the world of the Amazon Influencer Program. If you're familiar with the Amazon Associates Program, this one offers a different, yet equally promising, avenue for monetizing your content.  In this episode, we unravel the mysteries of the Amazon Influencer Program, understand how it differs from the Associates Program, and explore how you can leverage it to earn commissions by influencing your audience. The Amazon Influencer Program is a relatively new venture by Amazon, aimed at allowing influencers - like you and us - to earn by promoting products we believe in.  Unlike traditional affiliate marketing, this program enables you to set up your own Amazon storefront and share product recommendations through videos, lists, and posts, much like a social media platform within Amazon itself. What's fascinating is how these influencer videos integrate into the Amazon ecosystem, appearing alongside customer reviews and Q&A sections on product pages.  This visibility can drive significant traffic and, ultimately, sales, leading to commission earnings for the influencer. In terms of eligibility, Amazon is quite inclusive, accepting influencers with a presence on YouTube, Instagram, Facebook, or TikTok. However, Instagram and Facebook users need a business account for application.  While Amazon remains vague about the exact follower count required, it seems that having a few hundred followers might be a good starting point, as I got accepted with my 3,000 Instagram followers. Episode Highlights It's different from the Associates Program, focusing on leveraging social media presence to drive sales. A step-by-step guide to getting started once accepted into the program. Advice on producing engaging content without needing high production value - authenticity and relevance are key. Insights into the application process and requirements, especially the need for a business account on certain platforms. A realistic look at potential earnings, with personal anecdotes and a commitment to share detailed commission structures in the show notes. Amazon Live – A New Frontier: Exploring the potential of Amazon Live for influencers, akin to a digital QVC platform, and its impact on sales. Strategies for podcasters to leverage their specific niches (beauty, pet care, etc.) for product recommendations on Amazon. Amazon Influencer Program Commission Rates  https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ Amazon Influencer Program In a Nutshell Wrapping up, the Amazon Influencer Program presents a unique opportunity for content creators and podcasters to monetize their influence.  Whether you're just starting or looking to expand your income streams, this program could be a valuable addition to your toolkit.  Don't forget to check out the detailed commission structure and my personal earnings in the show notes. And, as always, feel free to reach out with your questions or share your experiences!  

Joy Bauer, MS, RDN, CDN, is one of the nation's leading health authorities. She is the nutrition and healthy lifestyle expert for the TODAY show and the host of NBC's Health + Happiness. She recently launched her own Amazon Live weekly show, Health, Happiness, Joy, where she answers viewers' questions in real-time and cooks up mouthwatering recipes. Joy is a #1 New York Times bestselling author with 14 bestsellers to her credit. Her latest book, Joy Bauer's Superfood! 150 Recipes For Eternal Youth, features delicious dishes to enhance health, boost energy and increase longevity. In the earlier part of her career, Joy was the Director of Nutrition and Fitness for the Department of Pediatric Cardiology at Mount Sinai Medical Center in New York City, as well as the clinical dietitian for their neurosurgical team. One of Joy's most rewarding experiences was creating and implementing “Heart Smart Kids,” a health program for underprivileged children living in Harlem. SPONSOR: OUAI- Go to www.theouai.com and enter promo code INMYHEART for 15% off sitewide. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Balancing Chaos Podcast, Kelley sits down with Rachel McCord, celebrity entrepreneur and TV personality on “Elevator Pitch” and “Growing Up Chrisley".These days, Rachel is a serial entrepreneur, best-selling author, Amazon Live personality, and one of the most influential influencers of our generation. But that wasn't always the case, before a successful exit in her twenties, Rachel started her first business with just $93 to her name. She went from trailer parks and food stamps to sharing stages with celebrities and thought leaders, including First Lady, Michelle Obama.In today's episode of the show, Kelley and Rachel discuss the importance of taking action and starting where you are in order to achieve success. She emphasizes the need for continuous learning and growth, even if it means starting small and making mistakes along the way. The two unpack a variety of topics when it comes to starting a business like like how to achieve financial freedom and feeling worthy of success, tangible tools like creating a customer avatar and how to build brand awareness. If you're looking to start a new career or build on an existing business you wont want to miss this episode! To connect with Rachel click HERETo connect with Kelley, click HERETo get 7 days FREE of Kelley's WBK method click  HERETo get Kelley's FREE Health and Hormones Webinar click HERE 

A warm welcome back to the Serious Sellers Podcast for our returning guest, the queen of TikTok and Amazon Live, Gracey Ryback of Deal Cheats. With her world-famous influence reaching almost 2 million followers across all platforms, Gracie has been making waves in the world of influencer marketing in social media. Over the past year, she's been a force on Amazon Live and Amazon affiliates, producing more content, and gearing up for Q4. While considering venturing into TikTok Shop – following the footsteps of other creators like Alex Earl, the "it girl" of TikTok, who's been able to leverage their massive following effectively. The heart of our conversation explores the power influencers have in promoting products on platforms like TikTok - a goldmine for brand visibility. Gracey gives us a peek behind the curtain of her success promoting products on Amazon and shares insights on the higher commission rates offered on TikTok Shop. We also dive into the potential of using TikTok shop to build your Amazon FBA brand, drawing examples from creators who have successfully taken advantage of this feature. As we round up our chat, Gracey shares a wealth of actionable tips for Amazon and Walmart brands and influencers to increase their visibility and appeal. Bradley also explains some cool Helium 10 strategies for tracking competitor listings and leveraging the Helium 10 Insights Dashboard to find deals, monitor price drops, and keep an eye on coupon codes. Lastly, we take a deep look at Amazon Affiliates - a platform that offers influencers a chance to gain popularity and make an impact, and how TikTok Shop can be a potent platform for boosting your sales. This episode is full of insights for anyone interested in the fast-paced, ever-evolving sphere of influencer marketing, Amazon affiliates, and TikTok Shop.   In episode 498 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Welcome Back Gracie on Podcast 08:42 - The Importance of Authenticity in E-Commerce 14:32 - TikTok Shop's Impact on Views/Sales 22:27 - Expanding Audience With Non-English Videos 27:02 - On-Site Videos and Community Growth 32:12 - Amazon Insights Dashboard 38:05 - Importance of Amazon in Boosting Sales Transcript Bradley Sutton: Today we're bringing back the queen of TikTok and Amazon Live, Gracey, who's going to be talking about how she now has almost 2 million followers across all channels, why she thinks everybody should be getting on TikTok Shop and some cool ways to have some side hustle as an Amazon influencer. How cool is that? Pretty cool, I think. One, two, three, four, I've used this tool. Find out what it can do for you by downloading it for free at h10.me/xray. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS, free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And right now I've got a shirt. I actually have people make fun of me. I have a document that documents what shirt and what hat I wear each episode, just to make sure I'm not doing the same one. I'm wearing a shirt I haven't worn before. It's one of my old school shirts. It's called I'm Huge in Japan. I did that because we're bringing somebody on the show who's pretty much huge in the entire world. All right, Gracey, the world famous Gracey, How's it going? Welcome back. Gracey Hi Bradley. What an introduction. That's wild. I'm happy to be back, love this podcast, one of my favorites. Thank you, Bradley. Bradley Sutton: Thank you so much. Thank you so much. It's like it's hard to believe that it's been over, actually over a year since you were on the podcast last. So before we get into, you know, talking shop and stuff shop, Literally. We're going to be talking about TikTok. Shop is what I want to talk about. There's no pun intended there, but let's just talk about what's going on with Gracey the human being. What's been going on with you in the last year? Gracey Good question. So I mean, right now, no news is good news to me. So, still working on everything I've been working on, I'm still creating content still, but doing Amazon live, still doing my social media thing and still growing there and it's going really, really well. I'm excited for you know, q4 to come around. That's been a huge topic. I just spoke at a virtual summit about that and we're talking about TikTok shop now. That's what actually what I talked about there, but upcoming projects and, like my human being, life is hopefully getting on YouTube soon as a attempt to dwell into more like a long form content instead of just doing everything so short form. That's something I'm working on. Bradley Sutton: Wait, wait. You didn't have a YouTube channel before, Never. You were only Instagram and TikTok. Gracey Facebook and Twitter and everything else except YouTube pretty much. Bradley Sutton: Oh, my goodness, I didn't realize that. Okay, what across all your platforms? Now, how many followers are you up to combined? Gracey Probably close to 1.4 million, majority of them being on TikTok. But yeah about 150K on Facebook now, which is my second leading one. Bradley Sutton: Oh, okay, interesting. Is it a Facebook page group or what so? Gracey I have both about 50K in the page, 150k in the group. Yeah, yeah, both I guess. Bradley Sutton: Okay, Cool, Cool. Now just taking a step back for anybody who maybe is new to the podcast. You know, people know how I usually try and get people's complete backstory, like where they were born and stuff. We're not doing that here because Gracey, as I said, has been on the podcast before. So if you guys want to get her backstory, go to h10.me forward slash 360. So she was on episode 360 of the podcast and you can find out her story, which I forgot most of it since I have. What was that movie? Is it 51st date? What's the movie where Adam Seller forgets his memory or not? Adam Seller? Drew Barrymore forgets her. It might have been. Is it 51st? Gracey date I don't know, but that movie sounds about right where. Bradley Sutton: Well, one of them, yeah. She forgets, she resets her memory like every few days, but that's pretty much me. Anyways, let's talk. You know you said most of your followers are on TikTok. So before I even get into, you know TikTok shop for other people. Is that ever something you would consider doing, or are you just happy doing the promotional side of it? Gracey Do you mean you like selling on TikTok shop? Bradley Sutton: Like actually selling on TikTok shop, Since you've got the followers like you know, like would you ever, you know, start your own store it has crossed my mind. Gracey Have I done it yet? No, but I think it would be a really great opportunity for other creators to like start dishing out their own product and start, you know, creating something in that world, because I think there is a shift. I have seen it just in the past couple of weeks that creators are like hey, I came out with my own clothing line, here it is, I'm making content about it, people are buying it, creators are making commission and, of course, the sellers making their, their earnings as well. So it's kind of like a win-win. And then I actually saw a guy he he created like a journal and it was totally based off his content, his contents like motivational, how to create the life you want. And he made a journal and I guess I was pretty cheap of him to do not cheap of him to do, but like cheap to create. And and then he actually talked about how Alex Earl who do you know who that is? Bradley Sutton: I do not. Gracey She's like the it girl of TikTok. She's like blonde and really pretty but also relatable, and whatever she talks about sells out. She has like millions of followers and like all the brands are going after her because she's like the TikTok it girl, so like everything she talks about is I thought you were the TikTok girl. Bradley Sutton: Oh my gosh, oh my gosh. Gracey But she ended up promoting his journal just like organically and he was like I didn't pay her a dime and brands are paying her many dimes for her to promote their product. So it's just really cool how, like creators are just picking stuff up organically from TikTok shop because they have the incentive to do so, you know so and like. Bradley Sutton: Now is live selling happening on TikTok at all, either through the shop or just naturally, cause I know you know that's always been a topic. It's going on three years now is why you know people can't figure out why live shopping is not taking off in America, when it is everywhere, or at least in Asia. Yeah, we'll talk about Amazon a little bit, but is live selling a thing on TikTok? Gracey Absolutely. So, like we can talk about the official thing and we can talk about the cultural thing. So the official thing is absolutely TikTok shop. There's three ways to shop it. There is the live shopping, where you can link products to a live stream. You have the way you can link products directly in a TikTok video like a normal TikTok. And then there's the storefronts that are on people's profiles where you can like have products linked. So those are the three ways. So officially, absolutely live selling is a thing for TikTok shop. Shall we talk about the cultural aspect. Bradley Sutton: Let's talk about it. Gracey So this is really interesting and I think it's something I've seen a lot of platforms get into recently. It's like YouTube has a new affiliate monetization platform not platform, but like program for creators to directly link products into their YouTube videos. That's like a new thing they're rolling out. Pinterest is doing it. All these different social media platforms are trying to keep people on their own platform with their interest in buying a product. That's the new thing. So you can see this huge integration of shopping and social media. But not everyone is happy about it, because TikTok is normally an entertainment app. People wanna go there to escape the corporate grind, escape the rat race, like they wanna go there to like forget about work and forget about money and all that. So there have been a couple of videos I've seen that's like how to block TikTok shop videos from your free youth feed, cause I'm sick of it. I'm sick of TikTok now and TikTok shop. I see it every other video. Bradley Sutton: I think I did the weekly like have you ever seen my weekly buddy show? I do right, so what was I do Like? So when I do that once a week where I just like scour the internet for new stories and one of my keywords that I follow is TikTok shop, and boom, like I swear, there was 10 articles last night about what you just said, where people are like the four you feed is like ruined. Like I got all this TikTok shop stuff, so continue, but I definitely don't wanna talk about it. Gracey Like people are like sharing hacks on how to basically like not have that, like those TikTok shop videos in their feed, and I just think that, regardless that that is where the future of social media is going. It's like integrating shopping and integrating e-commerce into it. However, I wanted to just say that the importance of being authentic, the importance of being like real, like people wanna see a real review but they don't wanna be sold to, and I think that's also why you mentioned before that how like live shopping isn't taking off as it is in China or in other countries, it's because people don't like being sold to here, they don't like products pushed in their face. But if they see a product, they're like, okay, that's cool, I discovered it. And they wanna feel like, okay, like, I want the product organically. They don't wanna be like, oh, someone's trying to sell me something. So that just like highlights the importance of authenticity and being real when you're talking about a product and integrating it organically instead of like coming off like an ad. Bradley Sutton: Interesting, interesting. Okay, now you mentioned Alex. Well, I can't believe I remember her name. Alex, you just randomly mentioned this guy's journal, right, but that was an organic thing. But as far as TikTok shop goes, what are influencers like yourself or others doing on a non-organic way? Cause, like the traditional way of promoting on TikTok is all right. Here's a link. Amazon affiliate link or hit the link in my bio or whatever the case is. But now if somebody has TikTok shop, are there like affiliate links that go directly to there that an influencer can get? Gracey Yeah, so basically the way that people shop is there's a little tag product in the lower left corner and it says eligible for commission on the bottom and then if I was interested in the product I could click that and it would take me to basically the shops page on the back end where I could check out and all that good stuff. Something I've noticed is that the shipping times are a bit longer. Like, I wanted to purchase something yesterday and I got influenced and I think it was like gonna deliver like mid-October, so that's like close to a month away. So there's that. Bradley Sutton: But in terms of like, that person had to have been out of the country then I would imagine, because unless they can sell stuff out of stock, because if you're shipping for America, why would it? Gracey take you Right, and it wasn't out of stock because if it was out of stock the little button of tagged product would disappear, so I wouldn't be able to click on it. Bradley Sutton: Yeah so. Okay interesting. Gracey Yeah, I see there's that. And then there's also, of course, the marketplace, for both creators and shoppers. Like, you can search products, you can sort by category. There's different products and there's so many joining each and every day, like when I remember when it first came out earlier this year, it was like very few. There was like maybe 10, 20 brands up there, and now I'm starting to see a lot more mainstream products come along and like now, if I'm like, oh, like, I have this product, I wanna make a video about it. More likely than not, I can find it in TikTok shop now, which is great, and I can just kind of have a product I already have in my hands and like talk about it in a video, if I want to. Bradley Sutton: So then You've got like this portal, kind of like the Amazon associate or affiliate associates where, by the way, I became an Amazon influencer a couple weeks ago. I haven't done anything yet, but I got the account set up, I sent some links to some friends, but I'm trying to figure out what the next step is, because I want to get I have this channel that has like 30,000 followers On YouTube and I want to like go ahead and use that to to start my Amazon influencer career. Anyway, there's a side note like that, but I noticed, you know, I can just like find a product that's on Amazon in my portal and then it creates the link. So you're seeing, on TikTok you have something similar where it's not like the, the, the owner or the, the brand has to reach out to you and give you special links. You can just see something that you're like oh, I think this might pop off, let me go ahead and create a link, and then you're sending traffic. Gracey Yes, so it's not really a link. It basically is like on the page before you post the video there's an option to add a product tag and then you'd like click it, add product. You search product, add a video, blah blah, and that's how it shows up. Bradley Sutton: Mm-hmm. How are the percentages on there? Gracey commission percentages. Yes really good, really good, like for the better than Amazon, I guess 50%. Not all of them are 50%, not all majority, maybe like 10 wait, wait, wait. Bradley Sutton: 50% higher than Amazon or 50% commission commission. How was that? Even real life? Yeah, how is that possible? Gracey I agree the journal that I'm talking about with Alex on the whole thing. The guy created it. He was like I made it 50% commission to incentivize creators to talk about it. So maybe he's like maybe selling At a very, very, very small margin right now, but the brand awareness like that, that could be something like a big brand one day. That he's just like doing the promotion right now but creating a brand in the long term. So like I'm not saying everything's 50%, that's not sure but upwards of 50%, and I see I think a lot of them are around like 10 to 20, 30% commission, which is pretty good. I mean absolutely More than what most affiliate platforms offer. Bradley Sutton: Yeah, I'm just seeing her Dumbfounded because that's, that's crazy. Like I heard, tick tock is also kind of incentivizing both the sellers and and influencers and trying to like subsidize a little bit. So I, man, that this is pretty interesting stuff, have you? Do you have? Have you had any success yourself, like where something went off, or you know, you know, I know, back in the day, you know you've talked about how you've given some sellers like six figure weekends, you know, like over a year ago. But what if that was on Amazon? What about on tick tock shop? Any, any cool stories? Gracey I've Humbly sold out a couple products so far, but, admittedly, I'm still focusing on Amazon a lot. I I still I haven't, like you know, sold my soul to leaving that yet, or like I still doing Amazon mostly. However, I am delving more into tick tock shop without trying to be annoying and filling my feet with it, but yeah yeah, there was a bodysuit that I did a video of and it was so silly and and Dumb it was, it was like me try it on. It was like oh, look at my belly before and then like don't even look, okay, anyway. It was like oh, this body like Now I want to find this video. But it was like, oh, here's my stomach now. And then like, oh, here's how slim I look after and it was a really good bodysuit Like I liked it, I feel, as it was good quality. It did slim. You know, it was like kind of like a shape wear bodysuit, so it was really cool. It was like a really quick like before and after it got, I think, over a million, almost two million views, something like that, and it ended up selling out and it was a million views your video. Yeah, but but here's the thing Ticktock is absolutely pushing videos that have tick tock shop product. Bradley Sutton: Yeah thanks like the algorithm is favoring towards okay. Gracey Yeah. So what I have like organically gotten those views, who knows? But because it was a tick tock shop video, I think that definitely boosted in the algorithm and it boosted the sales and it ended up selling out the product, so that was great. I don't know how long they're gonna keep pushing the videos, but that's why it's like that. It's so time-sensitive right now. It's like joining the platform as a seller is time-sensitive. Making the videos as a crater is time time sensitive. Like don't wait until it's super saturated and everyone's in on, and like they don't do these promotions anymore. Bradley Sutton: I know of a somebody who's in this niche From Amazon and I think it's very similar products, I believe, and they've done on tick tock shop. Gracey Yeah. Bradley Sutton: I think something like one or two million in four, four months or five months. Gracey It's just that that's amazing. Bradley Sutton: It's just crazy, I mean. I mean it's so new and and people are just like you know, just going viral, like like, yes, she had a few videos that you know, like like yours. Yeah, that one viral and that's all it takes. You know, you know like not everyone, and you're like I'm looking at your channel here. It took me a while to find it. The reason I could find it is because it's not like every single one of your videos has one million, so I can just ease your skin. I mean, you're in the 10,000s, 100,000s, but you know, it's just like sometimes, so that you'll get one that gets a. I saw another one you were doing like a treadmill that had like two million. Yes, or something like that amazing product. Gracey Yes, that one is great and super popular. I will absolutely make another video about it. It was like a deal for a walking pad, but, yeah, it is definitely, definitely something that People should be hopping on, like on that topic. It's like on the creator side of things, tick tock is also giving creators like product samples. They're giving us coupons like hey, like get this much product and like, as long as you make videos about it, like product samples, like they're so, so, so, pushing it, and I love that because they're very supportive of both sides of like the seller, the Creator, and like they're wanting it to be the best of both worlds, which is what I was all about forever. Bradley Sutton: So Now would you suggest to people I mean, obviously there's influencers like yourself and I. There's obviously clear benefit with with hopefully you know somebody like you with a 1.1 million followers, you know About po, you know linking to their product, but at the same time, would you suggest to anybody who does have or is starting with tick tock shop, they should be putting out their own content as well, because who knows, you know, even without the followers, something of theirs could go viral as well. Or do you think that they should just stick to the shop and and just let the professionals do these, these videos? Gracey 100,000%. And this is a little bit of a contradiction from like what I said before, because before I was, you know, in the Amazon world, it's like what you could do as a seller, like one of those things being live streams. I always said like hey, like, if you don't have all the time in the world to like be doing Amazon live, maybe just like focus on the brand selling part and then like have like a Amazon live Influencer or creator, do the stream for you. But in this scenario, I would absolutely a hundred thousand million percent Recommend that the brand also has, you know, content based on their product. Specifically, there is a brand of Chamoy. You know the sauce, chamoy sauce. There's a brand that is going absolutely viral on tick tock shop right now with their Chamoy and they basically make their Chamoy without any like color and whatever, but the the lady behind it. She makes so much content. She answers questions from the comments she gets. She shows the process of Making the product. She's like we sold out today, like so sorry, like more coming. Bradley Sutton: Do you know what that channel is? Gracey Yes, it's like their brand is called. I love she's an amazing example of a brand. She made it, she has a story and she's this yes, she's Kelly. Bradley Sutton: Don't take. So this is a brand, yes, and then now wait, this is her like this, she's doing her own. Gracey It's just like insight, like just like backstory. It's like, oh, like there's a real human behind this brand. This isn't a huge corporation. This isn't like it's just this lady. And she's asking questions, she's being interacted, like that is such an amazing brand example and hopefully not gonna take too much time and effort, like look, you can just make the video. It's like-. Bradley Sutton: Now, one thing I don't like and now I'm having to do it here is, unless I'm doing something wrong, I can't see TikTok shop on web right Like. I have to see it on my phone Cause like when I was doing something like on somebody else's the other day and I couldn't see their TikTok shop. But then I opened up my phone and it was there. I'm looking here and I can definitely see her store, her shop, on mobile, but for some reason TikTok is not allowing you to see the shop Like. So how much money is being left on the table for the old school people who are on their desktop? Gracey They're watching TikToks on their computer. Bradley Sutton: Yeah, interesting, anyways, okay. So, guys, I love Chamois is an example of somebody who is a brand owner and who's doing her own content. Let me go back to your page. Here Is there a video that's a good representation of like hey, here's something simple that almost anybody can do without, you know, having to have fancy equipment and stuff. Do you remember anything that I can just like look for real quick here? Gracey Pretty much everything I do is very, very, very low maintenance, like it's nothing studio. It's like me with my phone up with like a ring light. It's like nothing that everyone doesn't have. So let me see if there is one that I have. The bodysuit one was probably the easiest and simplest one that I have ever made for TikTok shop. Here's one. So it's a plumping lip gloss. Can I show a video? That's not mine. Bradley Sutton: Oh, it's not even, yeah, yeah. Gracey Okay, and her pinned video has 20, almost 24 million views. Bradley Sutton: That was like 20 seconds long. Gracey Yes, and she's in like a dimly lit room. Bradley Sutton: On mobile. Is this one actually going to like a TikTok shop or anything? Gracey It's been sold out. Bradley Sutton: It's been sold out, okay, but it did. It did at one time. Gracey Yes, it was a TikTok shop video. It says eligible for commission, but the product is no longer tagged cause it's sold out. There are alternatives because it's now viral and I think she made it viral. So there's other products on TikTok shop that are probably the same or similar, but this specific one been sold out. And like you could do that, I could do that, our dog could do that, like anybody could make a video. Bradley Sutton: I've looked at it five times in a row while you're talking and I'm just like in shock. Here that's something like this could go viral. It's not, it's not unique. It's not like you know, mic drop or anything. That's that, just. That should just show yes, so how does that happen then? Is it just? Gracey People love a before and after. People love it simple. And here's another really interesting hack tip. Okay, so you know the, the creator named Kobi Lame. Kobi Lame, so his whole thing is that he's amassed such a huge audience because he doesn't speak in his videos, so you're not like constrained to English speaking audience. You could. You could reach any country, anybody. They don't. There's no like necessarily any need to understand English to understand what's happening in the video. Similar to that, the mega viral videos millions and millions of you, not one or two million, like millions. Bradley Sutton: Yeah, yeah. Gracey They're very like. They're usually no speak, no, no speak, no talking. So, yeah, that is kind of a hack. It's like if you want to reach more people Mr Beast is the same thing he like translate his videos to like other languages to reach more more people. And like, once you start going viral on TikTok, they start promoting your videos to different countries. So, like if I had a really mega viral video, people start commenting in French and German and Italian. Like people start commenting in different languages. So don't cut yourself off. If you do like a simple like showing the product, no words, or maybe just text on screen, super simple. You're not talking before and after done. Bradley Sutton: Now, where? Where can I go or anybody listening to sign up to be? What is it called? Is it called TikTok affiliates or TikTok partners? Gracey So yeah, there, if you're a creator, I think there's a requirement of a minimum of 5,000 followers and on TikTok it's not like Instagram, it's like on TikTok you could do that in two, three weeks. If you're like consistent and you try, you could get those followers. So that's the requirement If you are an affiliate or a TikTok shop creator. If you're a seller, I don't think there's any requirement to be able to you know, sell or Link to your own, let your own stuff, because you're not you're not getting like a commission on your own stuff, Okay that makes sense yeah. Bradley Sutton: Okay, yeah, I just had recently the Rainmaker family on and they were talking about the Amazon influencer program, how it's a great way for people who you know they have this big community of like stay at home moms that's what they focus on and a lot of them don't have a lot of startup capital to just start their own private label business. So one thing they've been doing in their community for those people is that they become Amazon influencers and then they just start making all the you know Videos of everything in their house you know that could be found on Amazon, start uploading it to all those listings and then, you know, some of them make, you know, $500 a month, can make up to $1,000 a month. That's just, you know, a little steady income to build up some capital. So I think that that it almost sounds like the. Probably there's probably a higher ceiling on TikTok for somebody to do that, but the caveat is they need to have the 5,000 Followers first correct, and also for the Amazon influence program. Gracey There there is like a small gateway to get into the program, but once you're in the program. I just wanted to add on to what you just said. Yes, people can make $500 a thousand dollars a month. I also know people making Unbelievable amounts of money from just on-site videos. Bradley Sutton: So let's go ahead and switch back to Amazon. Now, then. Like, what is taking up your time on Amazon? Like, how much are you spending Amazon lives? Are you doing what I just said, like just doing videos for, for random products you think might go viral, or you just doing collabs with brands? So what's your? What's your day-to-day like on Amazon? Gracey Yeah, so I'm still doing Amazon live. I've been doing that consistently since start of 2021. I still do that two to three times a week and that is something I plan to keep doing until the cows come home, I don't know, and yeah. And then a lot of what I do day to day is just social media posting of like promo code deals, helping people find the requests of products that they're looking for Deals on. Like a lot of times I'll ask my community, like what are you guys looking to buy today? And then I'll they'll be like oh, baby, products, treadmill, whatever, whatever long list of items. And I'll just do a lot of research, finding the best deals, promo codes, coupons. That's a lot of where my time goes and then posting them. But I post them knowing that there's somebody looking for that specific product. So I know that there's an audience for that and I can also just like cater to what they're looking for instead of just posting willy-nilly. And then there's also, of course, the video creation of like TikTok, instagram reels, the short form content that you see on my TikTok. There's that, that as well, and the on-site video, which is like another aspect of this whole thing. Now, I haven't focused as much time on on-site videos as I absolutely should have, or have already, and the reason what's on-site video? It's like the shoppable videos that people can post their storefront and the listings and they get okay, okay. When you mentioned. Yeah, so I haven't been focusing on that as much because I've been focusing so much on all the off-site aspect. But the reason for that is because On-site will forever and always be controlled by Amazon, like they have, you know, the ability to Rotate videos out, rotate videos in they they can change the video placements and there's all those different options that are kind of out of our control. So I want to focus more on growing what I can control my own audience, keeping up with that community, and you know, like when you have a community, you got to keep showing up for them. Yep to keep them, and so I think I want to dedicate more time to on-site videos, but I can't do so at the loss of my community, so I just thought I like time, manage it better and Do more on-site videos, of course, because that is super lucrative if you put a lot of time into it. And Amazon, I definitely see, is focusing more on quality over quantity and obviously doing more quality control for their inspire feed as well. You know so there's a million ways to make money in this program. It's almost overwhelming. Bradley Sutton: Are you on On Instagram? Are you sending all of your traffic to to Amazon still, or have you started funneling some to tick-tock Shop at all? Gracey Um, so I can't really do tick-tock shop Traffic directing on Instagram, so most of my Instagram is still geared towards Amazon, but I try to keep the tape. Bradley Sutton: How do you do that, by the way? Probably talk about this before. Are you doing like a Lincoln bio, or or? Okay, okay. Gracey Yeah, yeah, so I'll just have the Link under the product and then I'll have that page where in the profile where people can click on it if they want something. Yeah, that's what you can do. And another thing that I've seen a lot of people do is like using chatbots, so that there's like a double edge to benefit to that, actually, because whenever I say like you can see my description of my Instagram posts, it's like comment this keyword for the link and then Whatever people comment on your post, which boosts engagement, then they would get sent the link to the link page, basically Similar to the page in my bio, but they could then get the link to Amazon from there. So I've seen that a lot of people do that and it's going well. Bradley Sutton: Yeah, now, if I, if I'm a brand, you know, be it on tick-tock or be on Amazon, and I'm trying to, like you know, get somebody of your caliber and following to post my product, it's gonna probably cost me a decent amount of coin. But then, like you said, you sometimes just find stuff on your own, you know? Yeah, like that's probably most of what you do. How do I Make myself more Findable by you or become more attractive to you when you're searching the? You know the, you know whatever you're searching? How can we do that to get on your radar? Gracey So are you talking like Amazon or tick-tock or kind of just? Bradley Sutton: Both, both. Gracey Okay. So I Am specifically like a deal person, so I'm always looking for the best deals. If you have a good deal running and it's a good product for my audience, I'm more than likely post it. But I understand that not everyone can have these hefty promo codes and deals that they put on their products. So I Would say, if you have some sort of like buzz going around your product and that could literally just Be a micro influencer posting about it, and then it catches on and it goes viral and that will start a tidal wave of you know a trendy product, and there's that, of course. But it requires a little bit of luck and very dust. I'm trying to think there there is the structure of like increased commission. I've been getting a lot of inquiries about my brands on tick-tock shop. They're like hey, if you create a product with my tick-tock shop link, then I will give you 30, 40, 50 percent commission and that's like a deal that you can do. Instead of like 50 percent commission for everyone on tick-tock shop, it's like just for you working with the brand. So you could offer a very hefty increased commission with the offer of just including my product in your video. You could do that too, and I'm sure if you reached out to the right people they would be down to do it because again, like they're getting paid on performance and they're getting paid a good commission, a commission you probably. It's very hard to get on Amazon 50% unless you're working with yeah affiliate program. Bradley Sutton: But yeah, I'm gonna give you something that I probably shouldn't make public, but Okay, like I was gonna do this on my own, it's something new that helium-10 has, but maybe now you know you can get, you can definitely use this new feature of helium-10, but I don't know. I really should keep this myself. It's that, it's. I think it's pretty valuable, but I Like to give, so I'm gonna just so, and then you can tell me if that my concept is even correct. Again, I'm an I'm a newbie when it comes to being an Amazon associate or whatever it's called. So we have this new thing called Insights dashboard. It's been out for most of the year, but the new part is you're going to be able to track competitor listings. Now, how it's worked until now is like if I'm a seller on Amazon, I've got my coffin shelf. Well, I'm gonna track just five of the other coffin shelves and. I wanna know, like when they're running coupons or if they go out of stock or this or that happens. But how it's gonna be soon is you can add products to track that aren't even tied to competitors. So somebody like you is not selling on Amazon. You don't have competitors per se. So what I was planning to do and now everybody can just go ahead and copy this but what I was planning to do is like go in and grab, go to some top BSR list of some trending subcategories be it body suits or whatever that I think I could sell and then just add like the top 100 BSRs, and then I can set notifications like let me know if they lower their price by this percent, or let me know if they start running a coupon, or let me know if this one goes out of stock, because now I know this other one, but it'll just give notifications instead of me having to like refresh pages every day. Like that theoretically should work right, like it'd be cool for an influencer like you know me. Gracey Do you read what I think? So like the question. There is like the promo code or the deal would have to be public facing it would be like a price drop or a coupon. Bradley Sutton: Yes yes. Because you got me thinking about that too, and when you were talking about how you're looking for deals. Gracey I mean, that's the whole name of your and not all of them are public facing, which is like the whole. Like time to search? Yeah, okay. Bradley Sutton: Yeah, some just go to prime members, some just go to repeat buyers but then, like a lot of times they don't even do a coupon or something because they don't want to have to pay Amazon for every. You know, if they're running an Amazon coupon, they got to pay Amazon, you know, a certain amount. So they might just do a sale price and then we can detect that you know like where they guess. And actually most of the time I do that for my products because the badge that shows up. If you just do a sale price, like if it's the lowest price in 30 days, it's like, just as you know, stick outable yeah, if that's the word it sticks out just as much in the search results as like a coupon. So sometimes I'll do that. But, all right, there you go. Guys, there's a tip of the day If you want to become, or hack of the day, a cheat, a deal cheat of the day if you want to find some deals on Amazon, you know, once that feature comes out in Helium 10, just add a whole bunch of some trending stuff so that you can get a notification as soon as a coupon or a sale price goes on. Gracey I definitely think it's helpful because there are, just like in my head, a bunch of best sellers that have done well, regardless of the season, regardless of whatever I'm talking about. So like. I would be able to, you know, add those best seller products and then, whenever the deal happens yeah, I'm just thinking through my head, but absolutely I think it's super helpful. Bradley Sutton: All right. So I mean, I know we haven't. We've been kind of jumping all over the place because that's the way my brain works, guys, but I hope you guys can see the potential here. I mean, we could probably have a three hour podcast where we just talk about all of the cool videos that we see and what she does, but we're just scratching the surface, guys. So there's two ways to look at this, in my opinion. Number one if you're a brand owner and you don't wanna dance or do anything, totally fine, there's influencers who might pick up your product. Or you can get them in front of influencers like Gracey, who might show your product and, who knows, they might even do it organically. So, but you gotta be on TikTok shop in the first place to even let that happen. And then, or number two you know, if you're a brand owner, you can be like that. I already forgot what it was. What's your-. Gracey Chamoy Chamoy. Bradley Sutton: I love Chamoy I love Chamoy. Right, I love Chamoy and she is bringing hundreds of thousands, millions of views and visibility. You know what? I'm gonna just check something real quick. I'm gonna do this live and if it doesn't work, it doesn't work. I'm on Amazon here. I was looking at your page, by the way, I love Cham. Oh my goodness, look at all of this. Look at this. Gracey I love this. This is. Bradley Sutton: Helium Tendetta 5,000 search volume for this brand that probably nobody had ever heard of on Amazon, but because of the TikTok All right, I love Chamoy. Sugar free is 3,000 search volume. So this is what happens, guys. You know you have something go viral. Yes, you're gonna start getting some action on TikTok shop, but then there's other people who are old like me and who are trying to look at TikTok on a desktop and couldn't even get to the shop. So if that happens, what am I gonna do? I'm gonna go to Amazon and look up I love Chamoy. Maybe I don't know what this old TikTok shop is, as dang whippersnappers doing this. I'm gonna go to Amazon because I trust Amazon. So, and two days ship or same day shipping. Oh my God, I can't imagine it. I live in the suburbs and I get same day shipping all the time. It just boggles my mind. I'm not even in the big city, but anyways, guys. So this is like this is gonna be the thing in. I mean, it might be the ready to thing right now, but I think in 2024, like TikTok shop might start giving Walmart a run for their money as far as number two next to Amazon. They don't have the distribution at work. Obviously, that's gonna be a big. Like you said, one month shipping time is nobody wants that, but the views are there. This is where people of all generations I'm making fun of my oldness here, but people way older than me are addicted to TikTok. It's not just for young people. But anyways, any last strategies on something that we haven't talked about or something that we have, but you can just say something a little bit different. Gracey I just wanna highlight the thing we just found out. It's like, while it might be viral on TikTok shop, those sales always translate to Amazon because their Amazon has the consumer trust, they have the easy checkout process, they have the fast shipping, the customer service. Even sometimes I am like I don't wanna wait even a week for shipping on TikTok shop, but I see it, it's viral, it's available on Amazon, I'll always buy it on Amazon. So it's like those sales, even if it has nothing to do with Amazon, it actually does and you just saw that with Chamoy. Bradley Sutton: Yep, I love it. I might buy it right now, as a matter of fact. All right, so people want to find you on the intro. We almost went through all of your socials already, but go ahead and repeat how people can reach out to you or find you out there. Gracey It is dealcheats on all platforms D-E-A-L-C-H-E-A-T-S, and my email is contact at dealcheats.com. Bradley Sutton: Gracey, thank you so much for bringing your very unique knowledge. I've been talking a lot of people about TikTok. I've been talking to Norm, who I know is your. Are you a Star Wars fan at all? A little bit you suck. But I was about to say Norm is kind of like your Padawan apprentice, you're like the Jedi master, because he was telling me you're training him to be an official Amazon influencer and he seems to be doing a good job. Like I saw I was looking at his channel. But anyways, like everybody knows a little bit about this stuff, but like you're the one, you're the go-to person in the industry. We just kind of cool when I think about it. You came out of nowhere, I did you know. Like all of a sudden I was like who's this person? I see popping up everywhere that's talking about influencers. I just love how Amazon, just like you know, things go viral on Amazon, things go viral in the Amazon influencer world like this. So it's awesome, I think. Gracey I'm out of nowhere it does and I love it, and I've discovered so much and learned so much from the brands and sellers as well. So a great team, I think. Bradley Sutton: Awesome, all right, thank you, Gracey. I hope to see you at an upcoming event, if not this year, then maybe sometime next year. Gracey Sounds good, thank you.