POPULARITY
23 episodes with amazon listing
14 episodes with amazon listing
7 episodes with amazon listing
6 episodes with amazon listing
2 episodes with amazon listing
3 episodes with amazon listing
3 episodes with amazon listing
3 episodes with amazon listing
3 episodes with amazon listing
Ein gelungenes Listing deines Buchs in den Online-Shops ist der Schlüssel für mehr Sichtbarkeit und Verkäufe. Welche Rolle dabei Verkaufstexte und Keywords spielen und wie du durch ein überzeugendes Amazon-Listing deine Verkäufe steigerst, erfährst du in der heutigen Folge. Zum Abschluss gibt es noch eine Hörprobe aus meiner neuen Romantasy "Die Schmetterlingskönigin".
Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKSJoin Amazon Made Easy: https://vickiweinberg.com/membership/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership
Send us a textThis $100 pizza cutter is selling well on Amazon, but it could sell even more. Steven Pope from My Amazon Guy breaks down how better images, stronger SEO, and fixing A+ content could double its sales.Book a free consultation with My Amazon Guy here: http://bit.ly/3B3HMJA#AmazonFBA #AmazonSellerTips #EcommerceBusiness #Amazonmarketing Watch these videos next:Beat Cheap Competitors Without Lowering Your Price https://www.youtube.com/watch?v=XQezZ8XTNz4&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2CTR Secrets, Keyword Myths, and Winning Ad Strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9-----------------------------------------------Grab our PPC guide and get more sales: https://bit.ly/3D1OaBUListing issues costing you sales? Contact us now and fix your Amazon listings: http://bit.ly/3B1LvHtSkip the headache! Let us handle your trademark: http://myamazonguy.com/tmTimestamps:00:00 – Would You Buy a $100 Pizza Cutter?00:27 – Steven Pope's First Look at the Product Listing01:55 – Why the Main Image Is Hurting Sales02:48 – How Better Images Could Double Sales04:17 – Product Launch History and Performance Analysis06:00 – Brand Name and Trademark Mistakes to Avoid07:01 – SEO Issues in Brand Story & A+ Content09:00 – Why This $100 Pizza Cutter Is Still Underperforming10:14 – Customer Reviews and Product Reputation12:24 – Finding Winning Product Ideas in 202513:54 – Why Great Products Need Great Marketing14:24 – How My Amazon Guy Helps Brands Succeed-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we'll touch on the importance of driving traffic and utilising tools like FBA and Brand Registry to enhance your sales potential. Stick around for some straightforward tips that can make a real difference for your Amazon journey!Links referenced in this episode:amazonmadeeasy.co.ukMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2This episode is sponsored by my membership for Amazon Sellers - Amazon Made EasyIf you're feeling overwhelmed by Seller Central, not sure how to optimise your listings, or just want expert advice without the guesswork, my Amazon Made Easy membership is exactly what you need! Whether you're just starting out or looking to grow, I've got you covered. Inside, you'll get step-by-step guidance, expert advice, and a supportive community to help you grow your Amazon business with confidence. Doors are open now – but only until 28th February! Don't miss your chance to join. Head to vickiweinberg.com/membership to find out more and sign up today!membership
AI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations.In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency that empowers direct-to-consumer retail brands to accelerate growth on major marketplaces, including Amazon and Walmart. Will has vast experience leading strategic planning and tactical execution for eCommerce brands, managing channel growth and driving results for well-known brands such as Instant Pot, Pyrex, and Derma E
In this episode, Michael sits down with Sean Stone of Stone's Goods to break down the essentials of Amazon listings. They talk about when and why it's time to update or create one. Launching a new product? Your listing isn't just there to fill space. It's the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it's not just about new products. Sean explains how search term data can guide updates. Then there's the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We'll see you in The PPC Den!
Send us a textLearn how to simplify Amazon listing compliance using a custom tool for prohibited keyword analysis. This tool identifies and addresses prohibited terms in titles, bullet points, and descriptions for better results.Need amazon help? Reach out to us here: http://bit.ly/4eOvhzu#AmazonSellers #KeywordCompliance #EcommerceTips Watch these videos on YouTube:Get your customers to buy more from your store https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8How backend keyword limits impact your listings https://www.youtube.com/watch?v=LQgBiIfbKLQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=11---------------------------------------------------------------Find out how we can help—request a quote: http://bit.ly/4g4Zs6hIncrease your sales with a free ASIN review: http://bit.ly/3ZrUVp6Want more sales? Start here: http://bit.ly/3Vbhtb6Timestamps00:00 - Simplify Keyword Compliance with This Tool00:15 - Introduction to the Custom Prohibited Keyword Tool00:32 - Features and Benefits of Keyword Analysis for Amazon Listings01:17 - Real-Life Examples of Keyword Violations02:06 - Improving Bullet Points and Titles with This Tool02:53 - Actionable Revisions for Amazon Compliance03:05 - How to Use This Tool During Coaching Calls03:44 - Ensuring Compliance with Amazon Guidelines04:02 - Ideal Use Cases for Prohibited Keyword Analysis---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you're still stuffing keywords like it's 2016 or using ALL CAPS to scream at your customers, this one's for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let's talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon's AI is smarter than you think. This isn't 2016 anymore. You can't trick the system, and you definitely can't trick your customers. We'll see you in The PPC Den!
In this episode, we will discuss how to expand your Amazon brand with translations using AI & the human touch, cultural insights, global marketplaces, and strategies for crafting high-converting listings. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion as we sit down with Jana Krekic of YLT Translations, an expert in translations and e-commerce strategies, to explore the transformative role of AI in the world of translation and localization. Recorded live from Milan, Italy, Jana shares her expertise in optimizing Amazon listings, shedding light on the limitations of AI in delivering high-quality, culturally nuanced translations. Through vivid examples, she illustrates the crucial role of human touch in understanding cultural contexts, such as the importance of local references like "nonna" in Italian culture. Discover why relying solely on AI could mean missing out on potential sales and how balancing technology with human expertise is key to successful e-commerce strategies. Explore the nuances of expanding into new markets with insights into evaluating marketplaces for product expansion. The conversation emphasizes not only the importance of assessing sales but also the significance of comparing profits across regions. Uncover strategies for beating competitors through superior content and keyword optimization, especially in areas where local language content is often neglected. Learn about typical expansion routes for US and European brands, and gain insights into emerging markets like Japan and the UAE. We also touch on the growing curiosity among US businesses about platforms like Walmart and TikTok Shop, despite uncertainties in their operational dynamics. Finally, we emphasize the importance of optimizing Amazon listings by focusing on context and customer interaction. Hear about the ever-evolving nature of Amazon's rules and algorithms and the necessity of adhering to local regulations in international marketplaces. With AI playing a significant role in product visibility, an effective keyword strategy is crucial for reaching the right audience. Listen as we highlight successful global brand localization strategies and share tips for enhancing engagement and profits by tailoring content to resonate with local audiences. Plus, don't miss a valuable travel tip on saving money through tax-free shopping while abroad, making this episode a must-listen for anyone involved in the e-commerce world. In episode 620 of the Serious Sellers Podcast, Bradley and Jana discuss: 00:00 - AI Translation and Listing Localization Strategies 01:22 - AI Advancement and the Translation Industry 05:59 - Localization of Images for Amazon Listings 10:33 - New Emerging E-commerce Marketplaces 12:37 - Product Market Research in Germany 17:09 - Optimizing Amazon Listings with AI 20:14 - Understanding International Food Standards 25:42 - Challenges of Brand Localization 26:38 - Global Brand Localization Success Strategies 31:22 - Airport Tax Refund Travel Tips Transcript: Bradley Sutton: Today we've got Yana back on the show we're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects, such as preparing your listing for Amazon AI translating your listing, other marketplaces and much more. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I am on the other side of the world right now. I'm in Milan, Italy. and we are at the Helium 10 Elite and Avask Workshop, and one of the speakers for today is somebody who is no stranger to the show, Jana. Jana, welcome back. Jana Krekic: Thank you so much. Bradley Sutton: Now, this is the first time we've seen Yana, because she's been uh, creating life, you know, uh out there, uh, how's that for you? How's that going for you? Jana Krekic: um, it's a struggle, but it's something that I'm really grateful for, honestly. Bradley Sutton: I got an early start. You know she were just talking about how my kids are in their 20's already. But then again, you know there's advantages of waiting. You know like you got to, you know you and Lazar got to have a. You know just pretty much, go wherever you whenever you want. You see now that it's a little bit different. You can't just go up and like, hey, let's go to Ibiza today. Jana Krekic: huh yeah, well, I mean, I could go to Ibiza, but I have to be uh home by 9 pm, so that's the small difference. Bradley Sutton: So we're not here to talk about parenting. Where're here to talk about what Yana is an expert at, and that's mainly translations and things. And I think one thing that's been on the mind of many people is wait a minute, with AI do I even need professional translators anymore? I could just go ahead and click a button and now I can have a perfectly optimized listing, thanks to ChatGPT or thanks to AI. Now can you tell us? Is that a true statement? Jana Krekic: Well, honestly, Bradley, I use AI on daily basis and I think it has changed our lives and made our lives simpler in some ways. But I would disagree with the part where you said to get your listings optimized. I would say it's great to do a summary of your reviews and maybe to help you understand how a product works, maybe to describe what you see on the picture if the image is blurry and you can't tell. But I would stay away from AI when it comes to optimization, keywords and, most importantly, localization, because AI is still it's getting better, definitely, but I still we are years away from this being a fantastic tool that will replace human brain and human touch and human understanding of context. Bradley Sutton: Yeah, so you actually had some examples of what the drawbacks are. Because, yeah, you know, maybe if, if you have zero budget and you want to have something better than just the Amazon auto translates, sure, maybe you know ai is not is going to put you on the right track, but what's an example of kind of like money you're leaving on the table if you just 100 rely on AI for translation? Jana Krekic: yeah, I would, I would agree. I would say that you can get it translated. It will be probably mediocre at best. A lot of things will be maybe translated very confusingly, will be poorly translated, but you know, if you're on tight budget, yeah, sure, go ahead and you know, see how that works, because probably it will not be as efficient as something else. But since we're here in Italy, I have a really good example, and this is a pasta machine, whatever clients were selling. So she was selling this in the States and then she was branding is as pasta machine, like in Bella Italia. Now, like for an American like you would probably think that, wow, this is something very authentic, something that will make me help make great posts at home. But what if you want to sell this product in Italy? So what if you tell Italian hey, buy this product because it's in Bella Italia? And you, being an Italian, would be like, what do you mean Bella Italia? I don't understand. We're already in Italia and it is Bella, but I mean I don't get it. So, -like using AI, I tried to play around a little bit with this example and so the first thing I wrote out really nice prompt and I said can you make it sound more localized so that Italians want to buy this machine because it's really top quality and will make amazing pasta. So the AI came up with make pasta in a traditional way, which is better. It's not a literal translation, but it's still so far away from like. What is like when you say Bella Italia in English and to an American. It doesn't send the same message and it doesn't have the same warmth as like. What you would get is, for instance, if you said make pasta like your Nonna or like your grandma used to make. So when you say Nonna to an Italian, it automatically triggers that childhood memories great pasta, warmth. It sells emotions and this is what will sell us your product and it will make it closer to your local audience and Italians will be like well, let me try this because I really want to make you know like pasta like my grandma used to make, because this is probably one of the best memories I've had of my grandma and then they will buy this product. But then AI will not come up with this because AI is not uh, doesn't have. This lacks human touch, literally like. That translation is okay, it's decent, but it lacks that something that will connect you with the target audience and sell your product and convey the same message you'll have back in your home marketplace yeah, so that's. Bradley Sutton: That's a one good example, and almost in any language there's going to be, you know, similar one thing like that, even in English. So maybe somebody who is an Italian person trying to make an American listing, you know might try to translate an American listing. You know might try to translate some words that just you know, like American or English or American slang that you just can't always just translate from an AI. I mean, definitely, I think AI is better than Google translate. You know that's one of the worst things that you could do for your listing, but it still has a little way to go. Now, um, something interesting we've been seeing lately from Amazon, something that Amazon sellers have been asking for a while is the ability to localize your images easier. You know, in the past sometimes, hey, you have your US ASIN and then you're using the same ASIN in Italy or Spain or wherever, and it would pull in those images and then you try and rewrite the image and then now all of a sudden, your Spanish infographic is showing in US. But now they have this kind of like cool image manager where you can make the images for each marketplace. What are some best practices for how you can quote unquote localize the images. It's not just about the words. Obviously that's a no brainer, you know, don't have Japanese writing in your Amazon USA listing but like even some lifestyle images like would you suggest changing like base to make it more look like you know you don't want, you know, like maybe to have Jap Asian looking models for Japan market or things like that, or what can you talk about? Localization of images? Jana Krekic: So this is a really good question, but unfortunately, maybe 1% of the brands would actually do that. 90% of the brands would just change the text on images. The images will stay the same, but they will just translate it into different languages, which is fine. It is also one step forward compared to how it used to be. But what is really important depends on the category that you're selling. For instance, if you're selling doorknobs or if you're selling anything that has to do with anything you can find in your bathroom, maybe like a shower organizer or a shower curtain or anything like it. You have to keep in mind that bathrooms in Europe are quite different than bathrooms in the States, and all the brands selling anything like that like from the States to Europe they leave the American doorknobs, they leave the American shower heads, which is fixed to the ceiling. In Europe we have, like this completely different thing, and also this is something that really catches like my attention every single time, because like then these customers will say, well, well, maybe this works like in the states, but like it doesn't fit really well into my shower cabin. I don't have it. I also have a really big bath which you don't get like in the States and like there are like a lot of things that are very, very different also. For instance, like in in Europe, like I want to have a bidet in my bathroom, which is quite usual to have in your home. Uh was in the States, like I have never seen a bidet except the international chain of hotels Bradley Sutton: My house has one from living in Japan. I was like I need a bidet in my, so I custom uh, imported one and I'm using one in my house well. Jana Krekic: You're one of the 1000 people I probably have like that smart uh toilet as well, which is my favorite. Um, yeah, so this is like something that brands don't really pay attention to. So, for all the other things, I think you can get away with. For instance, if you're selling something like a I don't like a office supplements, sports, outdoors, all of that, maybe yes, maybe switched with like different models, but I would say that for most of the cases, you can keep the same models. But when you're selling a home appliance or anything that has to do with something which is in your home, keep in mind that homes are very different and people would not be able to relate with this product, understand where to put it, how it works, because they'll have different things in their home. And then, in these cases, I would recommend changing the images, because I think that this would bring you so much more and this might be a deal breaker for your product. Bradley Sutton: Good point, good point. Now, going back to your topic of listings and things like that. Now I'm going to miss. I'm not going to be able to see your presentation this afternoon because I'm going to record another podcast and we're not going to go over your whole thing here. But can you give some of the main points of what you're going to talk about this afternoon? Jana Krekic: Right. So I'm going to try to answer the question like where to sell your product next. So a lot of people ask me this, so I decided to dig a little bit deeper into this topic and try to, um, just do like a short summary of like what you should pay attention to. For instance, like you should check, like, what, how much money is this product making on your marketplace? Then I would compare the profit that, for instance, my competitor is making my home market versus what is making. What are they making on the new marketplace? So this is really important. So not only the sales matter, but also profit. If they're making less profit, then they're making their in your home marketplace and selling more than maybe you should. You know, think again of like if you want to do or not. And then, of course, you want to know if you can beat them on the content level, using keywords, using optimization, using a bunch of different things, strategies. This is really important because, like, if you have 10, 15 different top competitors, from my experience and from all the analysis I've done, you can land in top three, four, even in the top best-selling categories on the content level. So that for me alone is worth going there because you can organically be indexed very easily, because a lot of brands that come from the States that sell in Europe they don't really care about their content because their team does not understand it, so somehow, they think it's irrelevant when it isn't. I mean, if it's relevant in English, why is that relevant in another language, right? So if you ask me, like content is really easy to get positioned, like very well in Europe, and then, of course, very important, which a lot of people don't understand the importance of is actually your audience. And then asking your audience, will they buy your product? For instance, we had PickFu also build our international polls for us, and so you would want to like test out, let's say, like you want to go to Spain, you think it's a great product. All the numbers add up, it's fantastic. But will your buyers buy it? Will they be excited about it? So you ask, let's say, 100, 150 people you can target them women, age 40 to 50, amazon Prime, whatever high income and then you ask them would you or somebody you know buy this product, yes or no? Because we had a situation where we had one of the clients wanting to sell something in Germany and everything added up nicely, but the product was just not selling. So I went to my German team and asked them like would you buy this product? It was some sort of like a Mr. and Mrs. thing, like a cup with that. And then I have 12 German team members and every single one of them said no, we're never, never buy this product. And then I'm like why? And they're like because, Jana, it's like such a not a German product to buy. It's like so, not something that we would want to have in our kitchen. And I was like, wow, this is insane. So I went back to the client and I'm like well, I'm sorry, I think the audience hates this, this product. Like you should come up with something different or maybe try another country. So this is something really important. You know the Vox Populi. It's very, very important. All the other parameters are, but this also adds to like to a really big, important part whether you should expand to this country or not. Bradley Sutton: Where are you seeing a lot of people from US and then, conversely, from Europe. Where are they expanding to? Like, historically it's always been vice versa. All right if I'm in US, you know, obviously if I was doing Canada and Mexico already, but then now I go to Europe. If I'm in Europe, I'm either already selling in US or that's the next one. Is that still the case? Or are you seeing more people go to newer places, like maybe Japan or Middle East or other places? Jana Krekic: Right. Well, when we're talking about us brand, it's always going to be first Mexico or Canada, because of course geographically it makes no sense. Then it's Europe and then we've seen people try to go to UAE. I think people are very interested in the marketplace. They don't know what to expect but there're like let me try, because usually like you would not need translations or any like it's not a big of a deal to go to UAE. You can keep your lessons in English, especially if you're targeting expats. That's really important because then they don't do like Arabic keyword research. And then some of the brands they're brave enough they go to Japan. We've seen a lot of crazy products be really successful in Japan, but not all brands are ready for it because of the alphabet and unknown universe and everything. They're really, really afraid of that. But we've seen brands do Japan, especially in the last year. We've seen the increase in Japan and a little bit of like showing interest for the UAE. I think Saudi Arabia is going to be also really interesting. We've talked about this earlier and yeah, but I would say still Europe number one and then more than like. If I compare it to like three years ago, definitely more Japan and more UAE, but still I would say that they want to go to Europe a lot and I'm not sure if any of them, like from the States, would be interested in Australia. Honestly, I think Australia has grown bigger, but because of the Australian sellers, not because of the brands that actually want to expand there. Bradley Sutton: Are a lot of your US customers expanding to both Walmart and TikTok shop, or do you see more going to one or the other? Jana Krekic: Yes, I would say Walmart definitely, especially in the last year, year and a half. And then TikTok shop a lot of people want to but they don't know how it works honestly. And then this is I get a lot of questions like we've heard amazing things about TikTok and they've never sell with, like influencers, ugc. They haven't used it a lot, so they're kind of really afraid to test the waters. But I know that the ones that have already sold on TikTok shop had amazing results and it's like completely different universe and of course, you don't know how long it's gonna last. So I'd say, like you know, hop on that train and, just you know, do it. It's really, it's really yeah. I think it's going to be a good ROI, really. Bradley Sutton: All right, now, switching gears a little bit. Something that I was talking about in my presentation was for me. You know, I I'm not doing too much differently nowadays, even though there's new AI things like Rufus, but there's a lot of people who maybe weren't doing best practices for listing, but now those people are going to be even farther behind because of what Rufus is. And so what are you know? Like you as a company, when you're making a listing for somebody, I believe you probably have in mind things like Rufus, right, even when you're making the listing, what are those things that you guys have in mind? And how are you you're doing things um to make sure that somebody's listing is ready for, for Amazon's AI things? Jana Krekic: Right. That's also a really good question. Uh, because, um, as you said, a lot of things that you were doing the right way maybe six, seven years ago. They are still relevant, some of them. So we were also. Whenever we're doing listing, we always pay attention to context and how it sounds to the target audience. Uh, so it's not only like when you have your bullets. It's not only like when you have your bullets. It's not only about your key features, how this product and that product. It's also like how you would like talk to the customer. So let's pretend that you have a customer on your page and then you have, like this hello, how we can help you. Like chat box saying, hey, so what do you wanna know about this product? And then maybe let's say this this customer wants to buy something for their daughter, let's say a diaper bag. And then you know, like, maybe ask, like do you travel a lot? Oh, you may be traveling a lot, so maybe put this in the bullet. Or you know, you can go to your reviews and like see what people are talking about, their situations where they use these products, locations where they use this product, because this will make your bullet sound more real and like as if someone wrote the bullet who was your customer. I would think, from a customer standard customer point of view, write things as if you were using this product but and get ideas from the reviews and actually like you are talking to a real person. I think this is like really important. So not just like random sentences like buy a product because this, this, this and this, because it sounds like you're reading a manual. So you're not buying things from like a manual, buying from a real person that loves and enjoys your product. So I would have this mindset with writing listings and, of course, not just using keywords in the title, which is really important. So keyword stuffing has all like been dead for a long time, but even now, like today, I don't see a title that reads nicely, that's also filled with just like random words, maybe like random phrases, but definitely not and this can hurt a lot the algorithm and like actually the power of AI to recognize what your product is about and to offer it to customers, because it will not understand the true value of what your product is bringing and solutions it's offering. So I think it's really important to today sit down and optimize your listings as if you were a customer. I think that is really important To make it more human. I think that is the actual approach you should take. Bradley Sutton: What else is new in your world as far as things like? One thing I mentioned also is that one of the constants in Amazon is change. Rules are changing. Algorithms are changing, best practice changing. You know fees might change the way you have to do things. Things are always changing in Amazon. It's never a dull moment. So in the last you know couple of years, since maybe the last time you've been on this podcast, what are some other things that you're having to do differently for clients or that you've had to adapt due to something that maybe changed on Amazon? Jana Krekic: Well, definitely, you always have to keep up with the forbidden words, and we do a lot of supplements, so that's always a very big challenge. Every supplement is different. Every country is different, so, more than ever, you have to really pay attention to that. It's really important Now. When you say bio, for instance, like in Germany, it does not have to mean that it is 100% organic. Earlier it was organic, but now it doesn't have to mean. It means that you have a certificate, but it doesn't mean that it's an organic product. So you can't say and use the word organic actually to make this be like a bio product or vice versa. It's really now, it's really like fine print, uh, what you should read really, really carefully. Um, because I think it's getting more refined of what is allowed and what is not. A couple of years ago it was like, okay, you can't have a health claim, sure, let's just, you know, let's just figure it out like just, uh, you know, come up with a different sentence, but now you're gonna have to use it as a health claim, but you have to be really refined about it because you have to have it in a listing. So I would say that even on European marketplaces, there are lighting years behind us market. It is getting more refined and more difficult to get away with things that you could use like three years ago. When it comes to keyword research, it's now pretty much the same as like. If you use long tail keywords, as you've used for the last six years, you'll be good. Helium 10 now covers all the international marketplaces, which is amazing. It's always the best choice for all of the search volumes, relevancy and all of that. And I would also just add that when you choose a keyword do you want to use in your listing, you shouldn't only pay attention to the search volume, because a lot of sellers would be like, oh okay, 70,000 search volumes, this is amazing, but it's not because the relevancy is what matters. So you need to combine those two because sometimes, like the top on the top list of the search volume keyword is not going to be best to describe what your product actually is. And now more than ever, talking about the AI, it's really important to use relevant keywords and related keywords to your product, because then the AIO will better understand what your product is about and how your customer is typing to get to this product. Maybe sometimes you will think well, maybe this is too broad, but then type it into Amazon and see what is going to be in that search result. Maybe this is where your product should be and this is why you should think of like putting it into your listing. So I think now you should kind of use more of your strategy and brain power like to put it like in your listings than before, when it was like a no-brainer, being like okay, this doesn't describe my product. Next, now, maybe this is something. It's a related search term that people use in order to get to your product because it's like broader but it's still not. Let's say, if you're selling um fitness, like um yoga mat, maybe you're not gonna put like sports equipment. Maybe this is too broad search for you, but maybe something narrower, but even like a little bit broader than what you thought put in a listing, will help ai connect the dots and like to put it all together. It it's also I love SEO. It's like my bread and butter and I know a lot of like Google SEO. So when you also have a Google and you have like that knowledge panel of your company on Google and then on your about company page, or if you have like your own page about me. You should have all of the, let's say, LinkedIn, Facebook, everything that helps Google connect the dots and put it in your knowledge panel so that you're relevant for one thing. This is literally what AI on Amazon will do, just more like a niche, because Amazon is a niche, like in Google, is much broader and it will help AI, or anything that is inside of the search engine, connect the dots and make them realize that your product is relevant for x, y, z things. Bradley Sutton: Are you guys mainly just doing translations or do you also do things from scratch, where somebody just comes with a product, they don't have a listing in a certain marketplace and you're creating it from scratch? Jana Krekic: Yeah, absolutely. We do copywriting in all the non-English for our non-English marketplaces, uh, and we do this from scratch and this is also the, the strategy that we have thinking as a buyer and then putting the our you know thoughts and experience into words and selling it to the target audience with localization. So I would say that we are I mean saying that we are translation agency is very simple. It means just like translating words by word, but we actually translate it into emotions and, like you know, we're translating into the sales actually of the product. So, basically, localization is much more different than translation, because you need a little bit of copywriting in that as well, because if you have a sentence like in Bella Italia, if I would translate it will be just like the same sentence in Italian with the Bella Italia, but then you might add something or recreate that single sentence to achieve the same effect as you have in English. So it is a little bit of transcreation, as I would say. Bradley Sutton: Okay. So then when somebody does come with a new project um, you we've mainly today been talking about listings and maybe some images and titles what's your strategy as far as A-plus content or premium A-plus content, brand story, in the case of making something from scratch, or when we're talking about translating like, maybe they've got a brand story, they've got A-plus content in one, are you completely telling them to completely change it in the other marketplaces? Or what are some strategies for these things you can talk about? Jana Krekic: That is a really difficult one we have with our clients, because every time when a new client comes like we send them our onboarding questionnaire, we ask them a couple of questions. So we are 100% sure that we are on the same page with the brand and the brand voice. But you'll be surprised how many brands are really scared of changing anything and localize, localizing their A plus, content, brand story, storefront, anything. They're just like translate it, but please make sure to have all of the important, important information there. And then you tell them like, yeah, we're gonna have all the important information, but maybe we change the contest a little bit. And they're like God, no, don't change it. And I'm like but this will resonate better with the target audience. They're like well, maybe just like 10%. So brands are actually afraid of localizing, which doesn't mean that their brand is going to get butchered, it's just going to get a little bit adapted to a new marketplace. And this is what I suggest to all brands to do. You would be surprised of the conversions and everything when someone reads something which is closer to them in German, in French, in Italian, versus a big, gigantic US brand that speaks to Americans in a salesy, fluffy voice. You don't want to sell that type of brand in Europe at all. So that's really really important. Very few listen to what I say, but a lot of them are really, really afraid of doing that. This is a true case study. But those that do really have good results. And we've had one baby brand selling fleece jackets for babies. They had about 60% increase in visits on their webpage because they changed their images and they changed the tone of the voice in their storefront, which was absolutely amazing, and of course, with that followed increase in profit. So don't be afraid to localize your storefronts. Nothing is going to change. The only change we'll see is probably positive change. Bradley Sutton: For people who want to reach out to you. How can they find you on the interwebs out there? Jana Krekic: You can find me on LinkedIn. I do a lot of video analysis I really enjoy just like helping brands scale and just pointing out to what they could do better. So LinkedIn, definitely number one. And then definitely you can reach out by email at Jana@ylt-translations.com. Bradley Sutton: All right, so a few more questions here. Your favorite Helium 10 tool? Jana Krekic: I think the new Keyword Tracker really I absolutely love it and it's so easy like it's so straightforward, like even I think my seven month I absolutely love it and it's so easy, like it's so straightforward, like even I think my seven month old baby could use it. It's very easy and I love how you can like find out new keywords, you can be ranked for and track all of the competitors like in all different marketplaces. It is really really important for us as from what we do, so I would say that that is like the my probably latest favorite update. Bradley Sutton: And then something that maybe we don't have, that you're having to get from somewhere else, or some new feature that nobody has, and you've always thought, oh man, this would make my life so much easier If I were to let you be in charge of the Helium 10 product team, what would be your first job for them to make some new tool or some new feature? Jana Krekic: Yeah, well, first of all, I really have to say big thank you to Helium 10 because they've always listened to what I said. All of the you know, like suggestions, like, for instance, like when you do keyword research, usually it was to put number two as a default for the keywords. And then I went to Boyan, who was then a CEO, and then I told him like look, you need to change this to number one and two because of the big compound words in German that do not come up in the lists. So that was amazing. So I don't have anything like that, like as amazing as that suggestion was, but I'm really happy to see that all international marketplaces are available in Helium 10. And then I would maybe want to see, yeah, like if new marketplaces show up, I would want to like see, like, all the updates for that as well. And then maybe, like you know how you have an opportunity explorer, like for a product. I think that may be combined into like one thing so you have like a better overview of like, of like the statistics, with like numbers and lines going up, because I think sometimes it's kind of visually difficult to visualize how everything is working together when you want to scale to a new marketplace. You do have all these amazing numbers, but I think that visual graphics would do amazingly well because a lot of people get lost in these numbers and then once you have something visually presented for you, you're like wow, this is actually gonna work versus wow, 1000 numbers, 3000 excel sheets, like I don't even know what I'm doing. So like this will like stimulate people into wanting to expand more by having it visually clear for them that this is going like top sales competitors, you know, following all of that, just like in like visually pleasing display, like screen. I'm a very visual type, so this for me is really important. For instance. Bradley Sutton: Awesome, awesome. All right, what's your last 30 second tip or 60 second strategy you have for the audience? Could be about parenting. It could be about travel. It could be about travel. It could be about Amazon. It could be about anything. Jana Krekic: Oh, I have a tip about travel for all the US citizens out there. So when you travel to Europe and I know that this year and last year has been an insane number of US Americans, I think only because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that, because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that. So, like, when you buy, especially luxury goods they're very expensive you can get tax free at the airports. I know a lot of people don't know about this, but if you buy, let's say, something that costs 1000 euros, you get, in Italy, 12% back, cash back. So if you buy that you get a receipt and then you take it to the airport and then before you hop on a plane, you show the item you bought. So don't put it in your checked-in bag, you have to show it and then, on spot, you will get cash back. That there can be a lot of money sometimes. Bradley Sutton: Awesome, awesome. All right, a cool travel uh tip. I just recently did something like that. I think I was in Japan or or Korea, uh, and even a couple services I had paid tax, but then there was like a machine in Korea and I was able to get it back. Jana Krekic: I was surprised because a lot of people that really do travel a lot they didn't know about this. So I'm like you know what I'm going to say. It maybe some of you know, but I'm sure a lot of you don't. So I think, free money, why not? Bradley Sutton: Awesome, Awesome. Well, Jana, it's good to connect with you again. I look forward to again you know seeing you at conferences, like we always used to in the past, and wish you the most of success. Jana Krekic: Thank you so much for having me always a pleasure to catch up.
The Natural Personal Care Marketing Podcast with Becky Avila | Grow Your Online Ecommerce Sales
Are your Amazon listing images costing you sales? In this episode of The Six Figure Amazon Store Podcast, we dive into the powerful impact of optimized listing images on your conversions. Learn essential tips to make your images stand out, from creating compelling main images and high-resolution visuals to incorporating lifestyle shots and informative infographics. You'll find strategies to ensure your images aren't just attracting clicks but driving purchases. Tune in to transform your images into a 24/7 sales tool that builds trust, connects with customers, and boosts your sales. Want to sign up for Helium 10? CLICKFLUENCY10 10% OFF EVERY MONTH (also valid for annual plans) CLICKFLUENCY20 20% off for the first six months *Note this is an affiliate link, by using this link you will get a discount for the software and we will earn a small commission from it. If you have a question or problem you are facing on Amazon or another online platform for your natural personal care brand You can send a quick email to contact@clickfluency.com. Don't forget to join our Facebook group where you can meet other natural personal care brands looking to grow and scale profitably. www.facebook.com/groups/sixfigureamazonsellersupport/ Click here to subscribe to The Six Figure Amazon Seller Podcast Newsletter to get weekly newsletters that are unique to brands looking to sustainably scale to six figures with their Amazon store.
Send us a textWatch it on YouTube: https://youtu.be/sBfy9ZHXZFsYour Amazon listing's main image can make or break your sales. In this video, Stephen Pope from My Amazon Guy explains why focusing on your click-through rate (CTR) is critical and how a simple main image change can increase your sales. Discover why showcasing options, adding keywords, and standing out in a competitive marketplace are essential to success. Don't miss these practical tips for improving your product visibility on Amazon.#AmazonSellerTips #AmazonSales #AmazonSEO #CTRBoost #MainImageHacksGet 50% off main image upgrades with code CTR.https://myamazonguy.com/IMGGet help from My Amazon Guy to grow your Amazon sales:https://myamazonguy.com/Timestamp:00:00 - Introduction: The Role of Main Images and CTR on Amazon 00:18 - Example: Dog Leash Listing & Image Optimization 01:00 - The Importance of CTR in Amazon SEO & PPC 01:30 - Why CTR is Easier to Improve than Conversion Rates 02:10 - How to Leverage Keywords in Your Main Image 03:00 - Customer Behavior and Click Patterns on Amazon 03:45 - The Impact of Product Options on CTR 04:30 - How Price and Reviews Influence Click-Through Rates 05:00 - Using Dogs in Main Images for Maximum Impact 05:45 - Case Study: How Adding Keywords to Main Images Boosts Sales 06:30 - A/B Testing and Optimizing Your Main Image for Best Results 07:15 - The Low-Risk Approach to Image Suppression and Changes 07:50 - Why Image Optimization is the Key to Growth 08:10 - Subscribe for More Amazon Growth Strategies-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textWatch this on YouTube: https://youtu.be/VSu5Ij3PFDcIn this video, Steven Pope from My Amazon Guy walks you through the simple steps to reactivate a closed Amazon listing. Whether you're closing a listing to manage your inventory or prevent it from going live too early, this video will show you how to bring it back. Learn the quick process to close and relist products on Amazon, and discover why a catalog backup is essential. Don't risk losing your data or reviews—this video explains how to keep everything safe while managing your listings.#amazonsellertips #amazonlisting #amazonstrategy #AmazonCatalog #AmazonListingtipsCheck out our catalog troubleshooting playlist here: https://www.youtube.com/playlist?list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILCheckTimestamps:00:00 - Can a Closed Amazon Listing Be Reactivated?00:23 - Why You Might Want to Close an Amazon Listing00:50 - Setting Up Listings Before the Honeymoon Phase01:12 - Demonstration: How to Close a Listing on Amazon02:15 - How to Reactivate a Closed Amazon Listing03:15 - Why Catalog Backup is Essential03:48 - What Happens If You Delete Your Data04:00 - Learn More About Catalog TroubleshootingFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a Text Message.Dealing with Amazon's unpredictable flags and getting your product listing back online can be a headache. In this video, Steven Pope tackles common challenges like COVID-19 and pesticide claims, and provide actionable steps to overcome these hurdles. If you're struggling with similar issues, this guide by Steven Pope is for you! Get your listing live again and avoid future pitfalls with our expert tips.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Identifying Amazon Challenges00:30 - Troubleshooting Mask Listing and COVID-19 Claims01:10 - Clearing Pesticide Flags and Amazon's Title Requirements01:50 - Dealing with Backend Keywords and Alt Text Issues02:30 - Listing and UPC Code Issues03:10 - Active Cases and EscalationSupport the Show.
Send us a Text Message.
This is my third episode doing an Amazon listing teardown, where I analyze a listing and give my opinion on what could be improved to drive more clicks and sales. If you've ever wondered WHY your product isn't getting the traffic it deserves on Amazon, a key factor might be your listing! In this episode I analyze Trusted Toys for Toddlers listing for Montessori Wooden Educational Toys. This is a new Amazon seller with a LOT of areas for improvement; but this is the Amazon game and in order to get better you need to hear what you are doing wrong. If you are interested in learning the ins and out of how to start nd grow an Amazon business for scratch go sign up for my course now at aaroncordovez.com/course and start your journey to becoming an Elite Amazon Seller! My Socials - Twitter: https://twitter.com/aaron_cordovez - Instagram: https://www.instagram.com/aaroncordovez - YouTube: https://www.youtube.com/@AaronCordovez - TikTok: https://www.tiktok.com/@aaroncordovez - LinkedIn: https://www.linkedin.com/in/aaroncordovez
Without a great Main image on Amazon, nothing will get your product to sell amazing. I analyze Tweevo's Amazon main product and share what could be improved to drive more clicks and sales. If you've ever wondered WHY your product isn't getting the traffic it deserves on Amazon, a key factor could be your listing! There's a LOT that can improve in this listing. But even though it might be hard to hear, knowing how much room you have to grow can also be a good thing! The only way is up from here. My Socials - Twitter: @Aaron_Cordovez - Instagram: @AaronCordovez - YouTube: @AaronCordovez - TikTok: @AaronCordovez - LinkedIn: @AaronCordovez
Join us in this episode as we bring you an exciting update on Project X, where we gear up to launch a new product on Amazon. We walk you through our meticulous process for keyword research, listing optimization, and advanced photography techniques, essential for any Amazon seller looking to boost their e-commerce game. Utilizing tools like Helium 10's Xray and Cerebro, we identify top-performing competitors and extract valuable keywords to build a successful product listing. This episode is packed with actionable insights, including expert advice from Lailama Hasan, Helium 10's marketing content manager, and Tayyaba Hasan, project manager at AMZ Onestep. Next, we explore the significance of competitor analysis in optimizing your Amazon listings. Using Helium 10 Listing Builder's Competitor Performance Score (CPS), we highlight the importance of identifying high-performing keywords that competitors are ranking for, such as "coffin letterboard" and "coffin decor." We also discuss how to enhance product descriptions by addressing common customer pain points and incorporating unique product characteristics. By reviewing competitor images and customer use cases, we gather valuable insights to improve our own product's features and marketing strategies. Finally, we dive into the art of creating impactful product images to boost conversions. With expert guidance from our expert guests, we explore the three main types of images required by Amazon: main images, infographic images, and lifestyle images. Practical tips on lighting, equipment, and setting up backgrounds are shared to help you capture high-resolution, detailed images. Additionally, Tayyaba Hasan explains our four-step approach to creative image development, from research to optimization, and the importance of A-B testing and updating creatives based on customer feedback. Stay tuned as we wrap up with a sneak peek into next week's webinar about TikTok Shop. In episode 570 of the Serious Sellers Podcast, Bradley, Lailama, and Tayyaba discuss: 00:00 - Listing Optimization Workshop for Amazon Sellers 02:12 - Amazon Product Keyword Analysis Strategy 09:06 - Optimizing Amazon Listings With Competitor Analysis 11:09 - Using AI to Write Product Listings 20:21 - Optimizing Amazon Listing Images for Conversions 21:16 - Product Photography 32:51 - Listing Image Optimization for Amazon 33:04 - Optimizing Listing Images for Conversions 36:24 - Image Concept for Pre-Cut Letter Boards 41:23 - Product Sizing and Reviews 43:38 - Stay Tuned For Our TikTok Shop Webinar Transcript Bradley Sutton: Today's a deep dive update into Project X, where we're going to launch a new product soon and together we're going to go over how I found the keywords and how I make the listing for this product plus get guest expert advice on photography, A+ Content and more. How cool is that? Pretty cool. I think Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And you guys can see that I've got all my Project X gear on today because this is a Project X update where you know for those of you who don't know Project X was this case study we did where we found coffin shelves and a whole bunch of other products that we started selling on a real Amazon account and we've kept it going throughout the years. And so I decided to launch a new product, a coffin letter board and I'm going to open up my strategies into how I find the keywords a little bit of a generalization on it, but how I find the keywords, how I put together my listing, and then we're going to talk about some advanced strategies for photography, like when you should use a agency, when you can do it on your own, and how you should tackle things like A+ Content, and how you can look at competitors to get ideas, et cetera. So we're going to go deep into this. This is a recording of a live training that we actually did a few days ago, and so we've cut it up so that you guy s can get the best of those strategies and hopefully you can take some of this and apply it to your next product launch or maybe your first product launch out there. So hope you enjoy this listing optimization workshop. Bradley Sutton: And I'm going to take you from ground zero, getting the keywords first. So here is on Amazon. First of all, let's go to the main keyword for this product coffin letter board. All right, and this is just a easy way in which we can get the main keywords. Okay, once I get to this page, I like to run Xray on the page to see who are the top sellers. All right, so who is really making the most money in this coffin letter board niche? And this is a niche that you know. I've been watching this for a while. You know like I wish I would have been one of the first ones to sell this, like I was for the coffin shelf, but unfortunately, I wasn't. All right. But that's all right. I wanted to show you guys hey, you don't always have to be the very first to the market. Bradley Sutton: Now, when you're running Cerebro on a product that you don't even have yet. Like me, I don't have a coffin letter board yet. I need to choose another product to be the baseline product, all right. So I'm just going to pick one here from like around the bottom of the page. It's not selling. Well, let's go ahead and pick this. So that's the first one that you click on. Needs to be a product that is not going to be one of the main competitors. And now what I want to do is I want to select the like five, six, seven or eight top competitors for this product. All right, that are very similar to my product informant function. So this is the number one guy. This, this nom new coffin letter board. All right, believe it or not, this guy is selling 500 of these coffin letter boards a month. Kind of crazy. Uh, here's another one. They're only selling about 29, but we'll go ahead and throw them in, uh in there as well. Here's another one. They're selling 119 units a month. So I definitely want to see what's going on with them. I'm not going to choose this LED one, all right. So this is interesting. This is a. Is this a coffin letter board? Yes, but because it's got this LED like and it's very small, I can tell because of the price is $12. I am not going to look at the keywords for this product, all right, because I don't think that it's going to be super relevant, uh, to me. I want to get hyper relevant products to my product. All right, let's go ahead and choose a couple more here. This one's selling 65 units a month. Here's another one that's selling 29 units a month. All right, this is good. Let's go ahead and enroll with this, all right, so we're going to hit run Cerebro. Bradley Sutton: What am I doing? What did I just do? Why is this an important step? I want to analyze the competition right. That's where I'm going to get my keywords. What are the keywords that are driving sales, and some of them are doing incredible sales, and these are the keywords that are going to form the base of my listing. And now what I'm looking for is I want to get like the top 10, 15 keywords and make sure those are in phrase form in my listing. All right, and listing builder is going to help with that. But then I don't only want to be relative or indexed for 15 keywords, these uh products. There might be 50, there might be a hundred, there might be more than that of keywords that they might be getting sales from, uh, or that they might be ranking on page one for, and that means that I probably should be able to rank on page one for these, for these keywords. So this is going to be what I'm looking for what are all of the relevant keywords to all of the products, or at least some of the products that I want to be indexed for or searchable for? Okay, so let's go ahead and see the results here. All right, so 8,000 keywords. I know there's a lot better way to find this in 8,000 keywords. Now what I'm going to just do is I'm just going to show you a quick one that I can do, but again, this should take like about an hour by itself. I'm going to do this in five minutes. I'm going to say minimum search volume 200. And then I'm going to go to these advanced rank filters and the number of competitors. I'm going to say minimum one is between rank one and 30 under competitor rank. So basically, what I'm saying is show me all of the keywords Helium 10, where this product, these products, one of these letter boards is ranked between one and 30. That means they're on page one. Bradley Sutton: Okay, and so I have a whole bunch of keywords that have come up here. You can see some of these coffin letter board sign. Here's a keyword that's a brand name. I always delete those. I don't want to have a brand names on here. I don't want to. You know that's against Amazon terms of service to put brand names in your listing. Okay, um, so I probably should take a lot more time to see if there's any other brand names, but let's just go with this as is. Again, we have videos that have very detailed a strategy on keyword research, but you guys can watch that. We're just going to pretend that we already vetted all of these keywords. Bradley Sutton: So now, what I'm going to do is I'm going to export this to the clipboard, okay, and then, the next thing I'm going to do is I'm actually going to go into listing builder and I am going to put these keywords in. Now, this is the. This is where listing builder comes in. I could just have this list of keywords, right, and you know, have it in a Google doc or an Excel file or something, right? But I want to be able to make sure that I'm indexed for my important phrases. Plus, I want to make sure that I'm indexed for the phrases that maybe I don't have room for. But I need those individual keywords, and if you're trying to do that just with a naked eye, you know, like that, that's almost impossible to make sure. All right, I'm going to show you how Listing Builder is going to help with that. Bradley Sutton: So, here in listing builder, um, I'm going to add a new, a new listing. All right, I'm going to say create from scratch and let's just start building. Okay, the very first thing is I need to put in my keywords. So I'm going to hit manually add keywords and I'm just going to paste all of those 114 phrases. Now there's a lot. I know I probably don't want to see like I already see another one that has that brand name. I'll just go ahead and delete that. But again, we're just kind of like fast forwarding this process. But whatever tools that you use to get all of your keywords that you want to rank for, go ahead and make sure that they are all here in your keyword bank and then hit the word add to bank. Ok, now it's going to show me all of these keywords plus their search volume, and now I'm pretty much ready to start going with my listing. Bradley Sutton: So I'm going to go ahead and hit next and now you can see here that I've got all my 112 keyword phrases and I've got all of the one word roots that come from it, the two word roots, et cetera. So this is the important thing because, as you see, if I were just to write my listing right now, if I were to type in Halloween decor, okay, do you see what happened here on the left-hand side, Halloween decor as a phrase got checked off because I just put it in my listing, and then those individual words of Halloween and decor both got checked off, and so this is important, because this is how you're able to make your listing and know that you have used all of the keywords that you want. So, at the end of the day, my top keywords, I want to make sure I've got in the phrase form. There's no way I can get 112 phrases right into my listing in phrase form, but at least my top 10 or 15, plus every single one of these individual ones that and these are the words that make up these phrases here. Bradley Sutton: Okay, so let's go ahead and go to the next step. You'll notice that this CPS is blank. Okay, so CPS is blank. This is very important. This is what tells me which of my keywords are the most important, because they're getting sales for most of my competitors. So what do I have to do? What do you guys have to do when you're making your listing like this? I have to go down here and I click keyword performance rank, okay, and now I have to hit add competitors. And so what competitors am I going to put in here? I'm going to put the same, the same competitors that I had in Cerebro, okay, now I want to. I want you guys to see what's going to happen when I do that. What's going to happen now is this competitor performance score, which actually is the same thing that was from Cerebro. If you look in Cerebro, the very last column in Cerebro, guys, is competitor performance score. This is not new to Helium 10. This has been in Helium 10 for years. This is what tells you the strength of the keywords compared to the competitors. All right, so this really helps you understand which are the keywords that most of the competitors are ranking for. Okay, and there, I did it there. Bradley Sutton: Now everybody's got a score. All right, I got to take away this because it was still giving me a score, even though I only had one keyword in there. But look at these scores. All right, so this is the number one, uh, one, and sure enough, they're the number one seller. You look at that, guys. The number one seller happens to have the number one listing SEO score. All right, so this is based on all of the keywords, how many of the keywords they're using, how many in phrase form, and how they have it optimized throughout the listing. All right, right now, what is my score? My score is seventh out of seventh, I have a zero because I haven't put anything in my listing, all right, so now I can sort this, my keyword phrases, by competitor performance score. All right, now I can see some of the top keywords here. Coffin letter board is a 10 out of 10. Coffin letter board sign. All right, uh. Coffin decoration, coffin decor All right. So these are some of the keywords that I know I have to have in phrase for my listing. So what's the next step? I'm actually going to do this, where I'm going to get some help from AI to actually write some of this listing. And again, these steps, you guys should take at least 30 to 45 minutes. I'm going to try and do it in like less than five minutes here. Bradley Sutton: So, right, here I want to start putting in some of the characteristics of this product. So let me go ahead and do that here. Let's go ahead and say hey, this is 17 inches by 10.5 inches. This product, our product, actually includes a special coffin-shaped um chalkboard as well, includes mini coffin shaped chalkboard. So I'm going to write that as a characteristic. That's something that's I chose so that I can differentiate it. So that I can differentiate it from what's uh, what's going on. Let's uh with the competition. All right, what else do we see? Well, can I put includes wooden stand. Can hang on wall. What are some other places that I can get ideas on what to put here? Let me show you really quick. Let's say, I go into that top selling coffin letterboard right here I'm going to run Helium 10 review insights. Now, the first thing I'm just going to look, though. I want to look at the images. This is important for all of you guys. Look at the images of what people are leaving reviews for. Take a look here at some of these. This really gives you a good idea about what's going on, about how people are using this product. So you should do this for your competitors. Bradley Sutton: Okay, so I'm going to look here at the review images that people have been doing. So now, look at this. I can see that people are using. Guys, this is a crazy product. Like I cannot believe how many people are buying this and how many people love this kind of product. It's kind of crazy. But you can see here this is something that I identified early on in the process that I didn't want to do. Do you guys see these letters and how you have to, like, twist them to take them off. So our product is going to have pre-cut and pre-sorted letters. So you know what? That's a good thing to put right here. So let's go ahead and do that. Includes 500 character or letters and spooky emojis. Letters are pre-cut and pre-sorted, all right. So that's like a definitely a key feature, because these images people are complaining about this how you know, like, like this is like impossible to one by one take away these letters. But now I can see, um, you know some, somebody did one for like a divorce party. It says 99 problems, but a husband ain't, one is one. So there there's a little like humor I can find to do here. I see some people have this for coffee shops. Some people, a lot of people, have it for looks like a wedding and birthday party. So there's all of a sudden, just in seconds here I'm getting tons of use cases and guess what, guys, we're going to talk about this later. This is also the kind of thing you should be looking at when you're trying to plan your images that you're going to take. Don't just look at the images that the other sellers made, but now go ahead and take some cues from what customers, actual customers of this product, are using this as use cases, you know, because there's tons of stuff I never would have thought about, you know, like I wouldn't have thought about a divorce party having it. Look at this. Somebody has says on their coffin letter board tips appreciated, normal is boring, stay weird. I mean, some of these are pretty ingenious, right. So this is some great ideas. Bradley Sutton: Now the other thing that I can do is I want to run review insights here. Okay, and this is going to tell me what are some of the two, three, four word phrases that people are mentioning a lot in the reviews. All right, so the way you can do that is you click here on keywords once it loads all these reviews, and now I'm going to get some instant insight into what are people concerned about with this product and hit keywords, and then here we go. So look at this, a lot of people are saying so many letters. So maybe I want to see what are people saying when they say so many letters. Oh, it comes with so many letters. Perfect size comes with so many letters. So this one had 500 letters, and so this is. This is again something I should have looked at before, which I did, which is why I wanted to make sure mine had 500 letters, because I could see that a lot of people like that it had a lot of letters, right. But now I want to see what else that people are complaining about letters off, what is that? All right. I recommend use a sharp scissor to cut the letters off. This person says it's pretty easy to pull the letters up, but a lot of people are concerned about their having to pull the letters off or cut the letters off. That's why I made sure to call out in my listing that, hey, our letters are pre-cut and pre sorted, all right. I'm going to go ahead and analyze these and get even more points that I can put in my listing. All right, uh, let's say here good for parties and weddings, all right. Bradley Sutton: So now let's go ahead and put our brand name, Manny's Mysterious Oddities, and I want to put that at the beginning of the title. What is the product name? I'm going to say coffin letter board sign. Now, this is really important because I saw here that two of my most important keywords are coffin letter board and coffin letter board sign. Now, if I just put coffin letter board sign in the title, that means I get two keywords for the price of one in my title and it's going to help me on my bang for my buck, for my SEO, my SEO title. All right, let's go ahead and pick a tone here. Let's pick humorous. This is a humorous product, right? Um and again, I? I should be filling this completely up with a whole bunch of information. I only filled up 200 out of 500 characters, but you guys get the uh, the picture. Now I'm just going to hit hey, write it, write it for me. But look at this in seconds. Now I have a title that says Manny's Mysterious Oddities coffin letter board sign. There it is. That was exactly I wanted to get two keywords in one. Beetlejuice decor, Halloween party decorations with mini coffin chalkboard. You see, the AI knew what I had in here 500 pre-cut letters and spooky emojis, perfect for parties and weddings. It got so much of my stuff just in the title. All we have done here is the title, and now I can see that once I say use suggestion, look at this. I was able to knock out a lot of my individual keywords and keywords, and that's basically how I do the rest of the listing, guys, what I'm going to do is just say, write it for me, and now AI is going to give me some suggestions. And then the point is I want to try and use up all of these individual keywords as much as possible so I can be indexed for all of these phrases. And then anything that has a high competitor performance score I definitely want to make sure that I have in phrase form in my listing. Bradley Sutton: Okay, so that's how you make a listing. Again, this this took me 20 minutes to explain. It should probably take you an hour or two hours because you should be doing a lot more work on this. I would probably go in here and I'm going to just I'm not going to just go with the AI um, suggestion for it. The AI can really give me a good start with using the keywords and having like a certain theme or vibe to it. Like I, in this case, I put a, um, you know, humorous vibe, right, and now I just finished writing my listing up and I make sure that I use these uh keywords, uh, make sure that I use these keywords up. So this is important, guys. This is just a simple way of doing your listing. Bradley Sutton: Now, speaking of SEO, what if English is not your first language and you're trying to write a listing here in Amazon USA or me? I don't speak perfect Japanese and I want to write a listing for Amazon Japan. I'm not going to use my own knowledge of Japanese to try and write that. No, you can write these prompts here in Listing Builder in whatever is your native tongue, and then you tell Helium 10, hey, this listing is going to be for Amazon Japan. This listing is going to be for Amazon Spain, and it will write the listing in a common language of where that marketplace is, and when I say common language, I mean, like common grammar. Right, it's not, like you know, Google Translate, which is all weird and everything right. So this is really a great way to make your listing and, like I said, I did this in 20 minutes and I almost have a better listing than most of these competitors already. Imagine how good I can make it if I just spent an hour or two hours, and this is the beauty about listing builder right. So that is how you can go from keyword research to actually making the structure of your listing and then making sure that you are optimized for it based on the score. Bradley Sutton: One last thing I just want to quickly show you is, as you write your listing, you want to see how your score is going on, right? So here is my listing. Let's go ahead and rewrite these bullet points. My score is going to start changing as I start utilizing this, and the goal is hey, I want to be more optimized for the main keywords than my competitors. I want to be number one here, and so that's what you kind of shoot for when you are doing this. Image copy is just one aspect, right, it's just one aspect of the listing. The rest of it is what images? It's A+ Content. So I brought in some experts to talk a little bit about the photography aspect of things and some other listing optimization aspects. So let's go ahead and invite our first guest up here is Lailama Hasan. Welcome, how's it going? Lailama: Hello, thank you for having me on. I'm just going to quickly introduce myself. I'm Lailama and I'm currently working as a Marketing Content Manager at Helium 10, where I plan and execute social media strategies. I have a background in Amazon selling and as a commercial photographer specializing mostly in Amazon brands. I've also consulted these brands on optimizing their listings with the goal to boost conversions optimizing their listings with the goal to boost conversions. So here I am, back on this webinar with Bradley talking some more about product photography, how to do it yourself, and then whether it makes sense for you to outsource to an agency or not. And if it does not make sense for you to outsource, then how do you go about conducting research for those images that you will create out of the pictures that you've taken? Lailama: Now, a lot of people are overwhelmed by photography, right? A lot of people say I don't have the creativity to take my own pictures. Well, where do you begin? I just want to start by saying simplify, you know, let's break it down into the three image types that are required by Amazon. So every listing has three types of images and each image requires a different photography approach. So we'll go over each image separately to understand, like what is the goal of these images and how to go about photographing them? The first one is your main image. It's going to be a white background image. You need bright lighting. The main purpose is to bring people onto your listing, so you want to give them all the information possible about your product. Maybe there's a USP that you want to highlight, so make sure you put it in bright white lighting. People are able to see the color, the textures so they can make an informed decision and go on to your listing. Lailama: And then the next one we have is infographic images. So these are usually the second type of image that you see in the middle. These are going to be like your hero shots. These are really functionality or USP focused shots. You might need to throw in some reference items for sizing or explain to people how to use these products. So that's the goal you want to keep in mind. And so take pictures from every angle. Explain how to use it. If it's not a simple product, what benefits and features it's going to give you. So you want to. When you're doing the photography, you want to keep these goals in mind. Lailama: And then, lastly, you have the lifestyle images. So here you're selling your brand a lifestyle. You want to have models in it. You want to have the models that are representative of your target audience and so usually like have the product you know, show the use case of your product here. And then you know, just before when you're taking the pictures, you just want to, again, keep the goal of the image in mind. So once you have that, it's gonna make the task of photography a lot easier for you. Now the next question that comes up is okay, there's so many options out there. What equipment do I use? You just need a few items to get started. So I'll break it down again by image types just to make it easier for you to. You know, pick out your equipment. The first one for main image, you simply need a camera. This can be your phone. If you have a good quality camera or you, you could also rent out a DSLR and put it on auto setting. Again, there's no really preference here, but if you want a higher quality image, then I would recommend renting a DSLR camera. And then the second thing you want to have is two sets of lighting. These can be, you know, any lights around the house. Make sure that it has a white hue to it and then you can mix it with natural lighting. If you can photograph next to a window or outdoors, that's going to, you know, really bring up the quality of your image. Lailama: I do recommend again renting out Godox lights just for that professional look, so that you can have a higher quality of image. The reason I talk about higher quality is because when you're uploading these images to Amazon and finally when people come to your listing, they're going to have that zoom in feature and so if your image quality is high, they'll be able to see the details. But if the quality isn't high enough, then your image can look a bit blurry. So just to like mitigate that risk, I would say rent out equipment, and just for the DSLR camera and for the two lights, the rentals might be $150 max if you're not going for anything new or fancy. But again, phone and regular lighting will do as well. Next, you, for your main image, you want a solid white background, so for that I'd recommend going for like a sturdy piece of paper. This could be a construction paper that you can find at any stationery shop, and then, if you have a bigger product, I would say, go for like a white cloth. The only reason I wouldn't take, you know, pick that as my first choice is because that'll need to be ironed out and that's more work. We want to make things easier, so, you know, a piece of paper might just work better. Lailama: Okay, and now for infographics. Of course you're going to need the same camera, the same lights, but for backgrounds, you know, these are your hero shots, so you want to show your product and its functionality, and so these are going to be like really clear images of your product, but also looking aesthetic. So you want to pick out a background that might be like a solid color that is a part of your branding palette. Or you can pick out like a linen cloth, a wooden textured, you know, paper or something. So let's say it's a kitchen product like this example here. You can go for a marble background, a wooden texture, you know, switch it up whatever looks aesthetically pleasing but also like doesn't take away from your product. And if you don't want to go through any of this hassle, then you can also just take a picture on a white background, just like you would for your main image, and then overlay it on top of an artificial background with apps like Canva. And then, lastly, we have our lifestyle images. For this, you're really just gonna need your product put onto like a relevant lifestyle setup. So in this case, we have a yoga mat, and they've literally this could have literally been shot in your living room. Um, if you have like an outdoor sport product, let's say it's like um, soccer ball or something, then you might want to go to a park. So there's like lots of options for like free locations where you can do your photo shoot. And so, once you've done your photography, you figured it out. Lailama: A lot of people are also thinking, okay, well, should I do it myself? Is it worth it, or should I simply outsource it? Like, what is it gonna? How do you decide that? How do you make that decision? I think it's all a matter of time, money and effort. So you know, these are all three of them are resources, because time and effort is also a big resource when you have to move fast, when you're launching your product, and it really just a lot of the times boils down to what your budget is. So if you have a low budget, then you're going to have to pay with more time and effort, and that's when you go the DIY photography route. But you know again, the question is okay, are there any other factors that I should consider outsourcing to an agency? Well, you are going to be a one man army versus the agency is a whole team. So you're going to need the expertise of a photographer, videographer if you're making a video a creative director, an Amazon specialist editor. You're going to need models. So it's a lot of moving pieces and this can take a lot of time and effort on your part, and maybe even some freelancers to put all this together. The agency has it all figured out. They have a blueprint, a process of how they're going to go about executing this project for you. Lailama: So you can save time and effort. Um, by outsourcing. And that's why I say outsourcing isn't just a cost-saving measure, the cost being your time and effort. It's also a strategic move that empowers you to focus on your core competencies. And so, let's say you've decided against outsourcing to an agency. Well, you're going to have to create these photos into listing images. And how do you go about that? There's a lot of research that goes behind it to make sure that these images actually convert, because it's not just a matter of putting these images up. They need to resonate with the buyer, they need to give the buyer the information that they need in order to convert them from a view to a sale, right? So how do you turn these images photos, into listing images? Well, it's usually you know it is a time consuming process, but you can use something like it's one of my favorite tools. It's called Listing Analyzer by Helium 10. And they have this feature called media comparison where you get a holistic view of all of the pictures that your competitors have put up, and so you can really see, okay, what are the best ways that I can showcase the features of my product? And, you know, make a decision once you've looked at all the visuals and you pick out the maybe seven best images out of that. So, now that you know how to showcase each features, but which features should really take priority, and that's where your customer comes in. Lailama: And so you're going to have to do review analysis, the Q&A analysis, go on to your, you know, trying to figure out like what are the burning questions, what are the common misconceptions within your product niche? So pick out your top 10 competitors five might be the best, five might be average and run Review Insights which is again a Helium 10 tool on each listing and dive into the one star, the two star, the three star rated reviews and find out what these misconceptions are and incorporate that information into your image. And then, another thing that I like to do when running research for images is outside marketplace analysis and this is your external inspiration. Um, that'll help you elevate your brand because you're looking at the best players in your niche, but outside of the Amazon marketplace. This could be Pinterest, you know, and you'll see, like a mood board, like this, or it could simply be a Google search and you go on to like the best companies that are in your niche. These companies will usually have strong branding, so you can really learn how to present your brand and its messaging from these top brands. Lailama: And lastly, you can never predict what image will perform better, which one's going to resonate with your audience, and that is why I recommend doing split testing, so you can showcase the same information in multiple ways, but you'll never know which image is going to communicate your message the best, and this is especially true for main images like here you know it's the same dog leash, but is it better to use a model? Is it better to use to showcase your variations? If yes, then do you show all of them in one picture or do you focus on the main variation? So these are the questions you'll have answered through a split test. I really like using Helium 10's audience, which will allow you to split test your images and make that decision pre-launch, which is the biggest advantage here. So run the split test and see which one will convert the best. Bradley Sutton: All right, let's go ahead and go into our next speaker, who's going to talk a little bit about something. Some other aspects that you need to be thinking about when you're doing your listing optimization. All right, well, take it away, Tayyaba. Tayyaba: Sure. Well, hi guys, how's it all going? I am Tayyaba Hasan and I'm going to be talking about the creatives and the image aspect of Listing Optimization. And we're a Canadian company, so that is optimization with an S I'm going to be giving you some insight into how we created the listing images for the coffin letter board. I'll discuss a little bit about our approach and get into the process and maybe you can take some tips and tricks and apply it for your own business. Tayyaba: So a little bit more about myself. So I work as a Creative Director. I worked as a Creative Director at AMZ One Step and now I work as a Project Manager. So we work with Amazon sellers to scale their business with data-driven creatives that convert, and we do all things creative. So images storefront everything in between. Tayyaba: Now I do want to talk a little bit about our process and kind of how we approach creating some images and these creatives that convert. So there's a few steps, four steps that we typically take. So the first one, of course, is that research. Lailama and Bradley went into some good detail about how to do that research, but the main part, the main takeaway, is really just to identify the unique features and benefits of your product. This can be done using all of the tools and the strategies that were discussed. And then the next plan. The next step would be just to create that plan. So gather all of your ideas together and put yourself in the shopper's mind and really create like a storyboard outline for the images. This is really just a fine balance of knowing you know what sets my product apart, what questions would the shopper have, and then how can we just show the two visually. Now, after that's all done and you've got a really good idea of what you want each of the images to kind of portray and what the text is gonna say, you're gonna get into production. So, of course, that is just the shooting and executing the design. Whether you do that yourself or you outsource it to an agency, that's up to you. And the fourth step would, of course, be that optimization. So Lailama did touch a little bit on A-B testing. So if your creatives are done by a professional agency, ideally there's less chance of misrepresentation and negative reviews, but every so years, in any case, if you decide to upgrade your product, change something about the features, improve it, you're going to need to update the creatives, and a few years. Even if you don't update your product, a few years will give you enough data to really spot any trends in your customer reviews and adjust accordingly. Tayyaba: The research aspect, like I mentioned, is pretty much dependent on understanding the difference between a feature and a benefit. So a feature is very straightforward it's that specific attribute or the functionality of the product. But the benefit is actually the value that that feature is going to offer the customer. This is the part where we're going to address their needs or, you know, solve a problem. We're going to tell them that this is how this product is going to optimize their life in any way, or how it can play a role. So how does this apply to that coffin letter board? Well, when Bradley came to us, he let us know that there was a very key feature and that, of course, was that 500 plus, you know, pre-cut and sorted letters. That's an amazing feature, but the benefit to the customer is really what you want to relay. So what is the benefit? It's going to be the fact that it's that hassle-free. It's that hassle-free message creating and you have uniform and polished letters every time, as opposed to where you had to cut them. It saves you time and, of course, it reduces mess. Tayyaba: So first we sort of came up with the image concept to tackle the image that's going to portray this feature. So we wanted to show the polished look of the pre-cut letters with someone using our product and maybe show that versus a competitor. We want to show this in a way where it shows also a common use. So in this case, the header very straightforward. You can even ask ChatGPT give me a header for an image like this, give me 10 headers and they'll do that. So pre-cut for hassle free decorating very straightforward, and some icons or text that really are going to drive the benefit home is the fact that there is a uniform and a polished look and it's mess free. And then we also have to consider the common uses. So, if you recall, one common use was that these coffin letter boards are used in Halloween themed parties, kind of like a welcome board with a punny or a clever text. So this was sort of a screenshot and we just sort of analyzed all of the images of the competitors so we can see if you were to zoom in, you'd be able to see that a lot of them have that punny text and a lot of them you can see actually have they're not pre-cut, they're all just you've got to cut those letters out. So these images that you see in between, that's all showing you the letters that don't arrive pre-cut. Tayyaba: So the common uses we want to consider this and then apply that to our products. So we want to look at these trends. We see that there's, you know, messages written on the board. They're all sort of a play on words. It's either Gothic or Halloween themed. We see the we want to show how the polished look of the pre-cut letters is better than, as opposed to just the mess of dealing with competitor products which are not pre-cut. And then we sort of applied that into a rough kind of a sketch. So we created a plan. Now this plan, we knew that we wanted to use the relevant setting right. So this is sort of like a Halloween gothic themed party. We know that we want to showcase the coffin letter with something punny, and so I just wanted to chatGPT and said you know, give me a quirky, punny message for a Halloween party letter board. And then I know that I wanted to showcase the competitor image as well. So if, ideally, you can order the product of the competitors, but if not, you can use some Photoshop magic to manipulate it. So this is the actual image that we came up with in the end, so to give you a little bit of an idea. So, tying all of those together, this is a Halloween theme. The chatGPT said something very cute like eat, drink and be scary. So we let our production team know to write that message on the board. Tayyaba: And this is actually white background photography. So, just for the sake of simplicity, I'm just showing you what it looks like when you do white background photography and you Photoshop that into a Halloween sort of a background and it's not really, you know, necessary. You could recreate this in a real life setting. You could get the props, but this is just a more budget friendly option. So if you look at the text, it really drives that point home and we were not actually able to order the competitor product. So what we did was we just took a close up of the existing one and if you look at that. It's a bit torn, which is pretty accurate as to how it might look when you know when you're removing it yourself from a competitor product. So we just sort of fake the fact that the competitor's product is not nearly as polished or uniform as ours is, and then those icons, like we mentioned, really drive that point home. So uniform and polished look and mess free. So that's what that image looked like. Tayyaba: Now it's not all about just the features and the benefits and manipulating the visuals. Sometimes it can be just a lot more simple, and so you have to put yourself in the headspace of a shopper. You know what questions would the shopper have, and so the other approach is just to sort of tackle, tackle, that kind of um question. So Bradley did mention that while most of the competitors are selling coffin letter boards with a stand um, you know, for for a niche like this there's not that many like bundled items. So maybe the shopper is just a little bit going to be curious as to what exactly am I getting? I see there's a letter, I see there's a smaller chopper, what does this mean? And so we want to just answer that question for them. You know exactly how big is each item? How much space is it going to take up in my home, especially the fact that these are bundled items and one is bigger, one is smaller? So the review insights tool is a pretty good way just to get like an idea as to exactly what questions do they have. Tayyaba: If you don't have the access to look at all of these you know three thousand reviews, two hundred and seventy nine reviews, nine thousand reviews and just really analyze them and look for the trends. That's where AI comes in, so you can use the review insights tool, export all of those, copy the Excel sheet into ChatGPT and ask it to analyze the questions so you can say something as simple as, like you know, look at the negative reviews, what trends do you see? What are customers complaining about? Where does this product fall short of expectations? And that's really where you want to address something. Or you could take a much more sort of simpler approach and even just look at the very quickly, just look at the tags. So this is actually something that I saw off of the competitors. So one thing that they were talking about was sizing. Now there are overall positive reviews, but if you look at what I've highlighted here, Amazon has sort of summarized that it fits. You know it's good, but it's larger than they thought that it would be. So that is something you know you could ignore it because it's such a positive overall review 57 positive and five negative but it's really important to just catch that and then use that to your advantage. Tayyaba: So when we look at the competitor images and I look at the way that they've approached the dimensions image, it's pretty easy to see why there might be confusion. You know, yes, the numbers are right there. In fact, some of them even go into two decimal places. But the reality is shoppers are not going to pull out a measuring tape and you can't really rely on that. So I'm going to give you a little bit of insight into how we approach creating the dimensions image and how we can went about maybe mitigating these negative reviews. So, instead of just giving them the numbers, what we did was we threw in hands in there and so immediately you can sort of picture just how big the bigger one is and how big the smaller one is. And hopefully I can already imagine that shoppers without an image like this and just going back and you know if we should show the chalkboard like this, I can imagine already negative reviews saying you know, the chalkboard is way too small, it's a lot smaller than I expected. Which it is it's about? You know, three inches wide and that's about the length of my pinky. So what this does is it really gives them the idea of they can picture it basically in their home. So this is just one way that we approach creating images to avoid negative reviews. And that brings me to the end of my presentation. I hope this has provided you guys with a little bit of insight and thank you guys so much. Bradley Sutton: Tayyaba for you. If anybody wants to reach out to you for more information or to get more help or to utilize your services, like I contracted you guys out to do this coffin letter board, how can they find you on the interwebs out there? Tayyaba: Absolutely amzonestep.com, and if you've got any inquiries, any sort of creatives that you'd like to get done, feel free to reach out. Bradley Sutton: Okay, and then also you can. If some of you have different plans, I suggest contacting them through hubhelium10.com and look for AMZOneStep, because they sometimes give different coupons for different members out there as well. All right, guys. That's all the time we have for today. Thanks for staying here to the end. Thank you to Leilama and Tayyaba. We will see you later next month with another new topic that's going to be in Freedom Ticket. Actually, next week it's all going to be about TikTok Shop. So look out for an invite for special training on TikTok shop and until then, we'll see you guys later. Bye-bye now.
Join us on our latest journey through the innovative world of AI-assisted Amazon selling! We kick off with the transformative capabilities of Helium 10's Listing Builder tool. Listen in as Bradley guides you through the intricacies of crafting the ultimate Amazon listing, utilizing cutting-edge tools with the power of AI to enhance searchability and PPC effectiveness. We also unravel the secrets behind the Listing Quality Score, ensuring you leave with the knowledge to make your product stand out in the Amazon marketplace. Discover the future of e-commerce imagery with our dive into AI image generators, perfect for your lifestyle main images, Amazon Post, and all A+ content formats. Bradley also shares his personal experience in creating stunning visuals, emphasizing the prompt-writing process to achieve images that could even eclipse the originals. In this conversation, the power of keyword optimization comes to life as we import vital search terms into Listing Builder, setting the stage for an Amazon algorithm-friendly listing. Whether you're a seasoned seller or new to the game, you'll gain invaluable insights on making your product shine. In our final chapters, we tackle the craft of creating and optimizing Amazon listings with the assistance of AI. Bradley walks you through the process, from studying competitor listings to tailoring the tone of your product description. The strategic use of keywords is front and center, as we focus on targeting specific audiences and enhancing product visibility. We wrap up with a look at how to optimize listings against competitors and discuss the advantages of syncing listings directly to Amazon. With these strategies at your disposal, you're well on your way to mastering the art of Amazon listing optimization. In episode 566 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Mastering Helium 10's Amazon Listing Builder With AI 03:39 - Optimizing Keywords With Listing Builder 07:52 - AI Image Generator and Listing Creation 09:53 - Generating and Editing Amazon Listing Images 13:35 - Optimizing Keywords and Competitor Analysis 14:43 - Creating Amazon Listings With AI 21:22 - Optimizing Keywords in Listing Creation 25:11 - Understanding Amazon Keyword SEO Score 33:10 - Optimizing Amazon Listings With Listing Builder 33:41 - YouTube Keywords Analysis for Listing Optimization 40:38 - Creating Amazon Posts Efficiently with AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: 10 strategies that's going to help you craft your best Amazon listing with the help of AI, as well as even image generation and more. How cool is that? Pretty cool, I think. Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this is another one in our series of Seller Strategy Masterclasses where I go deep into one of the Helium 10's tools that helps with a specific use case, and today we're going to be talking about Listing Builder. That's why I got my LB hat on right here. So we're going to be talking about everything from how to check the SEO score, about how optimized your listing is to the Amazon algorithm potentially, to how to generate images for Amazon posts, how to generate captions for Amazon posts, how to write a listing from scratch without even AI, how to use AI to write a listing in any language that you're trying to make for a new marketplace. How to import listings, how to export listings and sync them. We have a lot of strategies today. Hopefully, I don't have to split this up into two episodes. I don't even know how long this is going to take me, but this is going to be a lot of great information today that you're going to be needing in order to make your first or next listing on any Amazon marketplace that Helium 10 works on. So let's go ahead and hop into it. Bradley Sutton: Let's first talk about an introduction and overview to just Listing Builder tools so you can kind of get to know it and understand how to navigate in it. So, Listing Builder if this is your first time going into it, the way you can navigate there is through your list in under listing optimization in your menu and then hit the Listing Builder button. Now, if you've never had Listing Builder before, you're not going to have any listings here. I've got a few here because I've already obviously made some listings and done some test listings here in Project X. But this is the main dashboard when you sign in, where you're going to be able to view all of the listings that you are editing here in Listing Builder. And then there's different filters up here, like if you want to see, hey, which ones are the ones that are linked to Amazon listings, which are the ones that are synced to Amazon listings. We're going to talk about what that means later. Now one thing right off the bat is if I want to add a listing, I hit this button at the very top, add a listing. And here is where I can actually go directly to the image generation with AI tool. So there's going to be a specific training on how to use this. But if I just want to hop in and say, hey, I don't want to make a listing right now, but I want to be able to take one of my images and create something with AI, you're going to be able to do that. I can also create a listing from scratch or optimize an existing listing that I might have already. Bradley Sutton: Now, the core functionality of Listing Builder is just as the name sounds it's to build listings. So, in Listing Builder, this is a place where you can start writing your title, your bullet points, your description and even your backend generic keywords, and, if your listing has it, you can have subject matter here as well. Now, why even make a listing in Listing Builder as opposed to writing in Seller Central? Well, it's about the keywords. Obviously, Helium 10 is known for our keyword research tool like Cerebro, Magnet, etc. You've probably utilized it to get the best keywords for your product or niche. Well, what you're going to want to do is import all of those keywords to Listing Builder. I'm going to show you how to do that in a later strategy here. Now, by having all of your keywords here in Listing Builder, now you can make sure that you're using it in your listing. There's a line that comes through every time you use it. It even tells you how many times that you have used those keywords and also it shows you all the individual keywords that make up those phrases up here at the top. So again, this is so important because you could have the best keyword research in the world. But if you didn't put that keyword in your listing, are you going to be searchable for it? Are you going to be able to run PPC on that keyword? Probably not, because you're probably not even going to be indexed. Bradley Sutton: Now, some newer features of Listing Builder that we're going to talk about is listing quality score. There'll be a strategy about this, your keyword performance rank. You know I developed a formula over the course of like six to eight months where I launched tons and tons of listings and I was able to try and get as close as I could to the kind of way to optimize your listing that is most beneficial for the Amazon algorithm in ranking, and so we developed a formula so that this score will go ahead and reflect how optimized your listing is. So I'm going to show you, throughout these strategies, how to use that score to make sure that you've got the most optimized listing compared to your competitors. Now, if you have a diamond plan, you've got access to those listing scores, as well as also the ability to build your listing with AI. Bradley Sutton: All right, now, who might this AI feature before? It could be. Maybe you, like me. If I'm selling in Amazon Germany, I don't speak German. I can use Helium 10 to get all those German keywords. I don't even know what those keywords maybe mean. I can actually write a perfect sounding German listing with AI, even though I speak English, by writing English into Listing Builder and putting all the German keywords I want to rank for, and this Listing Builder will go ahead and use AI in order to write all my title, bullet points, et cetera, using those important keywords I want. Another use case might be well, maybe you're a native speaker of the language that you're trying to write a listing in, but you've got writer's block. That happens to me sometimes. Right, where I'm like man, where do I start? I want a different vibe, right? Well, in this Listing Builder AI tool, you put the description and everything, and then you can say, hey, I want this to be a humorous vibe or educational, or empathetic or inspirational, et cetera, and then this will go ahead and create your listing in your own language, but maybe you're not going to use it exactly, but at least it gets you on the right track and like, ooh, I like the way, I like where the direction this is going. Let me go ahead and hop in there and kind of like tweak it a little bit so you can do that for your listing, or even make a Amazon post captions as well. So a lot to kind of like, you know, tackle here in Listing Builder. We're going to have a total of nine, 10 strategies now that I'm going to show you how to do a lot of the things I just alluded to here in this video. So let's go ahead and hop into it. Bradley Sutton: How to create images for Amazon using AI. Why is this important? How can it make you money? Well, in the past, you know, our only option was to maybe take you, you know, rudimentary, kind of like ghetto looking images with our phone or something like that, or pay a lot of money if we had it, you know, for professional pictures. That's still what I do, actually, but not everybody has enough money to be able to invest in professional photography right off the bat, or maybe we did, but then now we're like, oh man, I have this other idea for an image, or I want to do this or that, right. Well, that's where AI can come in, because AI can help you create different images. Now there's a lot of different kinds of images that AI can help you with. Now our AI image generator. Let me show you what it can do. It can create main images for your listing. It can also create images in the format of Amazon Post, which is a different format than a main image. You can make A plus logo images, A plus image header images all the different A plus module types of images you're going to be able to create using this AI image generator. You also would be able to make images that are designed for best viewing on a mobile browser. Bradley Sutton: So what is the process for this? I actually pulled up a listing here of a competitor product. All right, this is a coffin shelf. That is not my coffin shelf, but I saw a couple of his images and I'm like you know what this very well could have been done, maybe with AI, or maybe he paid a lot of money for this picture. And so, like I'm like, is it possible for me to duplicate this image that this guy has of his coffin shelf on this wall? You know, for those listening to it on their phones, I'm trying to describe it here. It's just a picture of a coffin shelf on a gray wall. There's like a plant on the ground, um, some books on the table, et cetera. Right, so I just downloaded his main image of his coffin shelf and then I went ahead and started writing this prompt so, so this is the prompt I wrote. Now, what I could have done is I could have just, you know, chosen a theme here and a theme setting, but I went to go in and make a description, so I put here hey, the pictured shelf is hanging on a light gray wallpapered wall, includes subtle decorative elements such as a small plant, a few simple artwork on the surrounding wall, separately from the main image. All right, I have things such as the product scale. This is the size I want the product to look like in the image. I can have things like a void, what I don't want to see in the image. I can choose different engine models stability, ai or AWS, bedrock, titan. What is the AI style? I chose photographic. I could have chosen comic book, digital art, anime, analog film, 3d model, et cetera, and then basically let's go ahead and see what happens. You know I didn't put too many details here. Bradley Sutton: Let's hit, generate images. All right, here we go. This is what has shown up. I got four images it put. A couple of these are pretty decent. I mean, arguably, these images are maybe better than what this Amazon seller was using. You know, like this is not a good resolution that I'm looking at right here because I'm not zoomed in, but you know, I would almost say it's better than this image that this best-selling coffin shelf is using right now on their listing. So now, if I want to use it, I just go ahead and download this and I can go ahead and upload this to my listing. All my previous images are going to show up down here. This is just scratching the surface and maybe you guys are better at making prompts than me. You can even use ChatGPT to help you make a prompt to generate some higher quality images. But if you're looking to make, you know, take one image and make it in the format for A plus content or Amazon post, or change out backgrounds. You know, maybe you're doing a holiday theme, you know, for one of your listings and you want to put, like, some Christmas ornaments or some Halloween things or whatever. This is a way that you can just do it without having to like have a reshoot. So hope you enjoy using that feature. Bradley Sutton: How to import keywords into Listing Builder. Why is this important? How can it make you money? Well, this is pretty much the crux of using Listing Builder. Otherwise, you don't even need to use Listing Builder if you're just going to make your listing in Amazon Seller Central. But the whole point of Listing Builder is showing you, first of all, that you've used all of your main keywords and your secondary, supplementary keywords, your indexed for, and you've organized it in a way that is best for the Amazon algorithm. And that's what Listing Builder is going to help tell you. Where do these keywords come from, first of all? Okay, so that's a very good question, and you would hopefully have gotten your keywords from other tools, in Helium 10, Cerebro, for example, like let's just go ahead and say that I had done a search for bat-shaped bath mat and I had the 77 keywords as part of what I was going to target for my listing. Now you might have 100 keywords, you might have 150, you might have keywords that come from Google, you might have keywords that come from our other tools like Magnet or Blackbox. But let's just pretend that these list of 77 keywords is all we had. All right, I'm just going to go ahead and copy these to the clipboard. Bradley Sutton: And in Listing Builder. Now there's two places in Listing Builder where you can add it. You could just go ahead and add keywords here if you happen to get on this page, but I suggest doing it right here on the main first tab, which is add keywords for listing. I'm going to click on manually add keywords and all I have to do is paste all of the keywords right here. Then I hit the button add to bank and now all of those keywords are going to show up here on the right hand side. I'm going to see the search volume too. You might notice this CPS, that's competitor performance score. I haven't entered any competitors yet. That's why these are all blank. But this is now the list of all of my keywords, then it's all right here now on my main keyword bank, and what Helium 10 is doing here is it's splitting all of these keyword phrases there were 77 of them into one word, two words or three words, okay. So, for example, right now, by default, one word is chosen. So I see Gothic is a keyword that is in a lot of these phrases right here. We've got decor, we've got Batman, we've got witchy. Now I hit the two word roots. I can see home decor is something that is in some of these phrases. Three word, uh, three word roots. There's only one rugs for bedroom. That is appearing multiple times here in these phrases. But again, this is going to be the key because this is going to be your guide now, as far as hey, these were all the keywords that I found in my keyword research. I have to make sure that I get them into my listing. Uh, you know, the way the Amazon algorithm works is usually you're not going to be indexed for keywords that you do not have in your listing. All right, so again, import the keywords from wherever you did your research into Listing Builder, and then you're going to be ready to start making your listing. Bradley Sutton: How to import an existing listing into Listing Builder to edit. Why is this important? How can it make you money? Well, I've told you before that this is not just about creating new listings. You can also import your existing listing so you can start managing it in Listing Builder and making the updates inside and seeing how your SEO works. Another kind of strategy that I think is slept on is you can import your competitors listing into your Listing Builder. If you kind of want to see. Hey, how is their keyword density like where do they include certain keywords in their listing? Let me see how they have their SEO set up. Let me show you how you can do either of those. Right here in Listing Builder, I'm going to hit the button add a listing. All right now once I do that, I have three options create from scratch, optimize your listings or generate images with AI. Let me just show you what happens if I hit optimize your listing. It's going to be linked to my Amazon account. If you have already included your Amazon connected your Amazon account to Helium 10. And now I can just choose any one of my listings and it's going to go ahead and import it right here into Listing Builder. But, as I said before I can import anybody's listing. So, for example, here is a competitor bath mat out here. Maybe I want to see how they have their listing set up. All I have to do is copy the ASIN and then I hit create from scratch and then I choose the marketplace. So remember, I can go ahead and import a listing in Amazon USA, Germany, France, UK, Brazil, Belgium even didn't realize we had that India, Japan and more. This one is going to be from the USA. I'm going to go ahead and put the ASIN right here and then I'm going to hit start building. Bradley Sutton: Now, what Helium 10 is doing right now is it's importing the title, the bullet points and, if it's available, the description right into my own Listing Builder. So if I had a whole list of keywords now I'm going to be able to see hey, how do they have their listing all set up? Now, if you've got the diamond plan, you kind of don't need to do this, this kind of competitor checking, because we've got the competitor performance score that I'm going to talk about in a later strategy. But if you're just in the planning plan, you want to be able to have visibility with how your competitors have their SEO set up. This is the way to import their listing right into your Listing Builder and so, as you can see right here, I've got their product title, I've got their bullet points and no description, since they had A plus content. So, again, if you're getting started with your own listing ad connected from your own account so you can have a base here and just remember, Listing Builder is not just about making new listings. This is kind of like your hub where you can manage your existing listings so that later, when I show you how to sync them, it's going to be a lot easier as opposed to having to go back and forth to Seller Central copying and pasting. But even if you're not doing that, this is also another way that you can look at your competitors' SEO, with how they have the keywords placed and how many of the important keywords that you identified they have in their listing. Bradley Sutton: How to create an Amazon listing from scratch, with or without the help of AI. Now, why is this important? How can it make you money? I've said before that you know maybe you don't speak a certain language fluently that you're trying to write a listing. Well, you can get help from AI. Maybe you do speak the language fluently, but you have creative writer's block right that we all have sometimes. You might need AI to help get you started. Or maybe, hey, you speak a language just fine. You just need a place to be able to write your listing with the help of understanding that you are using all of the keywords. Well, this is what I'm going to show you how to do in less than five minutes here. Now, let's just say you're going to go ahead and write a listing with the help of AI. Now you would have hopefully already put which marketplace you're going to write the listing in and, based on that, it's going to know it has to make the listing in English, Japanese, Spanish, etc. You can write the description for the AI in any language you want your own native tongue. Now for this situation, all I'm doing is just writing a listing for the Amazon USA marketplace for that bat-shaped bath mat, and remember those 77 keywords I had found in a previous strategy. Well, I've got them all here in my keyword bank, and now what I did was I have 500 characters where I can put as many characteristics as possible. Bradley Sutton: Now you can see I only use 161 characters. This is not going to be my real listing. I'm going to use I'm just doing this for demonstration purposes but some of the characteristics I put as different phrases is like bat shaped bath rug extra thick, 32 inches by 20 inches thick, chenille, fiber machine washable, water absorbent, et cetera, et cetera, et cetera. The other thing I can put is the brand name, and then, where I want to put the brand name, I also have here the product name. That's what is going to show up at the beginning of the title, and then I have here what's called the tone. So we have some preset settings where maybe you have a listing where you want it to be formal, or maybe you want it to be casual or empathetic or inspirational. I chose humorous because you know, I think you need a little humor if you want a bat shaped bath mat, right? Um, I also have target audience, so I put just a couple things here, like men and women who like gothic decor or people who want to buy gifts for spooky decor lovers. There's also a section here for words and special characters to avoid. Bradley Sutton: Now, the first thing you're going to want to do is you're going to want to go ahead and make the product title. Now maybe I want to definitely include my most important keywords in my title. All right, so what I'm going to do is I'm going to edit these keywords that I'm definitely going to include in the title and choose them from my keyword bank. Now one thing you could do is just kind of like use find keywords that are nested within each other. I've talked about that in other episodes, but in this case I just chose two words. I'm like saying, hey AI, I want to have these in the title Bat Rug and Spooky Bathroom Decor. Then all I have to do is I hit this AI write it for me button and it's going to take all of this information up here that I had put in and then take a look at the keywords that I entered in. You know I had put those from Cerebro and it's going to go ahead and create a title. Now take a look right here. It made the title right here just in seconds. It says spooky bathroom decor bat rug, non-slip, water absorbent, 32 by 20 inch bat shaped bath mat with thick chenille fiber, machine washable, no creases. The perfect gift for Gothic decor enthusiasts, Manny's mysterious oddities. So, basically, it wrote a pretty decent title for me If I want to use it. Um, I can go ahead and hit use suggestion. And now look what happens. Now that I wrote this here, there is now going to be a line on the left-hand side through all of the individual keywords that I now have in my listing and it's also going to show me all the keyword phrases that I have if I have used them. So, for example, remember I said use bat rug. There's bat rug right there. Spooky bathroom decor. It's got a line through it because I used it right here in my listing. Bradley Sutton: Same thing with the bullet points. If I'm satisfied with the title, I'll just move on to the bullet points. Hit the button that says AI, right for me. And now I have five bullet points that it made. Some of these say bat shaped bat rug, perfect for goth bathroom, this unique bat man rug. And if I can hit use suggestion and look how many, it's trying to use up all of my keywords in my keyword bank, both individual and the phrases, as much as possible, and that's how I would write my listing. That's AI and how it can help. Now, if you've got the diamond plan, that's how I suggest starting your listing and then maybe just tweaking it to make sure you've used all your keywords. What if you only have the platinum plan? You still can use Listing Builder and just write it manually. You would use it the same way. So basically, you would start writing your listing manually, trying to make sure that you are using all of the keywords in your listing. Like, let's just pretend I was going to come up with this bullet point right here and I start writing this gothic rug is great for Halloween decor, something like that. Did you guys see what was happening here on the left hand side as I was writing this bullet point? Well, it started crossing out the words that I am using. By the way, if you are watching this on YouTube, you can see. If I put my mouse over some of these keywords, I can see what are the search results, the top 10 search results for that keyword. It kind of gives you an idea about, maybe, how relevant it is. If I want if that's annoying to you, I wanted to turn it off I just hit the settings button up here and I can turn this top 10 ranked products keywords off. Bradley Sutton: But anyways, I would just keep making my listing, trying to make sure I have all of the individual keywords and or phrases. Now, remember, you've got to know which are your most important keyword phrases. All right, usually you want to get at least 10, 15 in phrase form of your most important keywords and then all the rest of the words to be indexed for the phrases. You just have to have the individual words, and that's why that root keyword section is very valuable. You know, hey, I just got to get these individual words once in my listing to have a chance to be indexed for all of those other keywords. So here is another great technique of how you can completely make your listing, with or without the help of AI, using Listing Builder. Bradley Sutton: How to measure your listing's Amazon SEO score. Why is this important? How can it make you money? Well, if you are trying to make a listing, you don't want to just keyword stuff. Right, all fields in a listing also are not created equal. If you put a keyword in the title, it's worth more than if you put it in the description. If you have a main keyword phrase in phrase form, it's better than if you just have the individual keywords from that phrase just in random spots in your listing. There's so many things that kind of like drives relevancy for the Amazon algorithm. Now, nobody knows the exact formula of Amazon, and if anybody tries to say they do, they're full of baloney right. But you know me, what I did for over eight months was I tried to study the algorithm as much as possible you know, launching hundreds of like fake products just to be able to see the effects on the algorithm when you change keywords around and so I was able to come up with our data science team this formula that helps sellers understand the effects of placement in the listings. But again, this is not like some exact formula. I do not have special insight into the Amazon algorithm. I can only make this formula based on my observations, but it's definitely going to help you for sure. Bradley Sutton: Now let's go ahead and hop in with how you can actually use this. The first step, if you want to have a listing score, is you need to go down here to listing analysis and then hit keyword performance rank and once you get there, you are going to have this button that says add competitors. Now, once you get to the add competitors page, you are going to need to enter in all of your competitors, like right now I'm in a coffin shelf listing and it already gives me like suggestions of which ASINs I can pick. But I suggest putting your own ASINs right in here. I entered, I think, like seven or eight ASINs and then, once I do that, instantly you are going to get a full score for your listing. Now, the reason why you didn't have a score before was because it's using the competitor performance score and the search volume to be able to know what your score is. So, for example, right here, my keyword performance score is 181,011. And I can actually see what goes into it. Bradley Sutton: There's different ways that it calculates your keyword SEO score. Like, if I have it an exact match, one of the keywords for my list, it's going to give me a certain number of points If I have it a plural or singular match. What does that mean? That means, like, if the keyword is spider web shelf but then I put spider web shelves, it's still going to give me points, but not as much as if I put the exact keyword spider web shelf. If I have it in phrase match, that's a. The keyword is Gothic, coffin, spider web shelf. Well, you can see here in the title I've got Gothic and coffin together, but then spider web shelf is way at the end of the title, I still have all the keywords. So that's what's called a phrase match, where maybe a part of the phrase is together and then the other part of the phrase is in a separate part of the same section. Then I've got field broad match. That means I can have a full phrase but it's spread apart with no two keywords together in a field in your listing. And a field means the title, bullet points or description, right, and then I have listing broad match. That means maybe I have a three-word phrase and then you know, one keyword is in the title, one keyword is in the bullet points, one keyword is in the description. That's called field broad match. Bradley Sutton: So as you write your listing, this score is going to change. So, for example, here's a keyword coffin decor that it says I haven't used an exact phrase form. Let me go ahead and throw it in my bullet points. By the way, you can see, my score is 181,000. Let's go ahead and put just randomly coffin decor right here in that first spot and then, yeah, look, I got a line through coffin decor and my score now went up to 183,000. So first of all, that just shows you can manipulate this score. So, like you know, technically you could just throw keywords anywhere and get the highest score. I would like to hope that you understand that that's not the point of this tool is to just try and get a high score at all costs. You can't just keyword stuff. Nobody likes that. But that's just to show you how that scoring system works. Bradley Sutton: How to compare your listings Amazon SEO score to competitors? Why is this important? How can this make you money? Well, you can optimize your listing to get the highest score that you want to get. But at the end of the day, your goal should be to have a more optimized listing than your competitors. And if you can do that, theoretically speaking, interactions with your listing is going to help you more than your competitors. Like, if I have the keyword coffin shelf an exact phrase and I've got a coffin shelf and I have got it two, three times in my listing, Amazon knows I'm very relevant. Somebody buys my product after the search of that keyword. I'm theoretically going to get kind of like more bang for my buck with that purchase, as opposed to somebody who might be just indexed for that keyword and they've got coffin in their title and shelf somewhere in their bullet points, all right. So that's the value of this score is you're trying to make sure that you are well optimized for SEO, especially in comparison to your competitors. So how can you do that? Once you've entered in all of your competitors and you've optimized your score, you're going to want to check this keyword performance rank of your competitors and right here, as you can see, you can see that this coffin shelf I have is number one. I've got a score of 181,011, and the other listings on this page or that I imported, they all have less of a score than myself. Bradley Sutton: All right, I personally don't look too much at the title ranking and bullet points ranking. That doesn't affect things too much, but it's right here, just in case you want to see it. So again, check this frequently, because this is going to change based on your competitor listings and you want to make sure that you stay number one. If you want to, just if you're wondering, hey, did this get refreshed or not? You can just go in here, delete them from your competitors and then add them right back to make sure that it has the latest version of the listing, but use this especially against your main competitors, to make sure that you always have the best SEO score that you can in comparison to your competitors. Bradley Sutton: How to check your keyword performance for your Amazon listing. Why is this important and how can it make you money? Well, you might not be able to fully see the effect of how your listing optimization has affected that score. All right, I showed you before. You could just go ahead and put a keyword in. You can see your score move up and down. But maybe you want to dive a little bit deeper to really get into the nitty gritty of what is going on in that score scoring system. This is how you do it. If you've got the diamond plan, you've got access to this button up here called keyword performance. So just hit the open keyword performance and it's going to open this thing at the very bottom. And now this is how you can use this section. It's very, very powerful. Uh, first of all, on the right hand side, I've got this section called root keyword usage and performance and it has all of those 72 root keywords, those single keywords that make up all of those phrases, right here, and it's interesting because I can actually see, um, how many times these are used in my listing, like, for example, the root keyword sick coffin. I've got 16 times in my listing and I could see oh, it's four times in the title, it's six times in the bullet point. Now here's a really, really cool thing what, in which keywords do I have coffin in it? I can hit this filter button and now on the right hand side I can see all of the keyword phrases that has the word coffin in it and which ones I've used and which ones I haven't used, and it says I've got 49 phrases that have used the word coffin, right, and then so here's one of them coffin shelf. If I look down here I can see, first of all, how important is this keyword. Well, it has a competitor performance score of 10. What does that mean? That means that most of the top competitors are all ranking for that keyword. By the way, that's an important metric to be looking at to understand how important the keywords are. I can see title match exact phrase and also I have it as a field broad in the title. All right, so I have that keyword right there in the title. It says I've got it in exact phrase form in my bullet points and I've got it in exact phrase form in my description. So I've pretty much maxed out the points that I can get on this keyword coffin shelf. Bradley Sutton: Here to the right I can actually see some stats about that keyword. Like, should I be focused on it? Oh, wow, it's got 2,500 search volume, 20 estimated sales for a keyword. It's got a title density of 25. It's got a brand analytics data right here. So this is pretty cool in that it's going to give me a lot of data about this keyword. If I'm ranking for that keyword, that rank is going to show up right here on the right-hand side. Now, this is a listing that is not even active right now. That's why it's not showing any organic rank. Take this other keyword here. Let's just pretend for a minute that this keyword coffin knife holder is super important for this listing. Obviously not, but instantly. Just by looking at this in a second, I could have identified that. Wow, this important keyword I do not have in any phrase form or long tail form or any form at all anywhere in my listing. And if this was an important keyword, like if it has a very high competitive performance score, that's a hole in my listing. Bradley Sutton: Another way that I like to do this that actually helps me with PPC is, as I am making my broad campaigns in PPC, I want to see what are the root keywords that show up most in my listing. Remember I told you coffin has 49 keywords, or 49 keywords it's in. I probably am going to make a broad or phrase campaign, PPC for the word Coffin because it has so many long tail keywords. All right, maybe Gothic. All right, Gothic has 11 of them, so Gothic is another keyword that potentially I can go ahead and use in a broad match campaign. So, guys, this is really what's going to help you understand what is driving that score, because it's going to tell you what keywords you've used, how you've used it and where you use it in your listing. Did you use it in exact phrase form? Did you use it in the plural form? Is it just in field, broad form? And if you have important keywords that don't have a good placement in your listing, it's going to be super easy to visually see which keywords those are and what part of the listing that it doesn't even have anything in it, so that you can make sure that you can go ahead and edit your listing and get those important keywords activated. Bradley Sutton: How to analyze your listing's competitor comparison table. Why is this important? How can it make you money? Well, you know, we've been talking a lot about just the overall score of your listings. We talked about looking at the keyword performance of your own listing. Now this is the tool that's really going to bring it all together. It's called the Competitor Comparison and now, instantly, you're going to see which ones of your competitors are really well optimized for certain keywords and which ones that you are extremely lacking on. Take a look at how easy it is to use this. If you've got the diamond plan, you're going to be able to hit this button up here called open Competitor Comparison, and once you do that, it's going to open up this amazing and super detailed chart. For those of you watching this on YouTube, you're going to be able to see all of those keywords that you had identified that you wanted to be in your listing, right? I've got 111 keywords here and now I can instantly see, all right, the most important keyword, the one that has a 10 score here in my competitor performance score coffin shelf I can see how everybody has it in exact phrase form. These are all my competitors and I can see hey, everybody's got it, except one person in exact phrase form in their title, right, I can see that this coffin shelf large. On the other hand look at this not one person has it in exact phrase form in any part of their listing. So again, if this was an important keyword for me, what I'm going to be able to take from this is wow, I've got an opportunity. Then if I put coffin shelf large, it means that I'm going to be the only person in this niche to have prioritized this keyword and have my listing optimized for it. Bradley Sutton: Same thing down here. I can just easily see the keywords that nobody has in any phrase form in their listing, myself included. Like here's another one a spider web shelf. Obviously this is not irrelevant, that relevant of a keyword, right, but I can instantly have seen if it was that it's a big opportunity for me, because not one person. Not only do they have it in phrase form, they don't have it in broad form, in plural form or any other form in any part of the listing. So I can just go through and compare how I have my listing set up compared to these competitors. Bradley Sutton: So again, these aren't the old days of selling on Amazon, where all you need to do is hey, let me just throw in all my important keywords. But it's also about where you're placing your keywords and how your competition is placing their keywords. How are they indexed for certain keywords? Do they have keywords in exact phrase form? Do they have it in plural form? What do you have? These are all things in this new world of selling on Amazon that you have to be considering that maybe you didn't consider back in the old days. And having a tool like Listing Builder here, and especially with the diamond plan so you can get access to these advanced features, it's really going to help give you a leg up on the competition where, all of a sudden, your competitors will be like how in the world is this guy beating us on these keywords that we used to be getting sales from and beating them on? They don't realize that you've got this secret weapon of Listing Builder. Bradley Sutton: How to sync your listing to Amazon? Why is this important? How can it make you money? Do you need to use an outside tool to sync a listing to Amazon? No, you can just edit listings right from Seller Central. But tell me this how many of you before have tried to edit your listing in Seller Central and sometimes it just doesn't update and it might not update until you use a flat file sometimes. Or maybe you have to open up a whole bunch of cases to seller support. Well, interestingly enough, you know, the Helium 10 Listing Builder is not like guaranteed to update your listing, no matter what kind of garbage you put into it, and it's going to overwrite something on Amazon. It doesn't always work that way, but it actually has a higher contribution status than if you were to just hit edit listing in seller central. I've had situations where I tried to edit my title or bullet points in seller central and even after 48 hours nothing happened. But then I do it in Listing Builder and I hit sync and within 30 minutes that update has processed. So that's definitely one of the reasons why it's good to use Listing Builder. Bradley Sutton: The other reason is just because if you're making your listings in Listing Builder, you want this to be the source of truth, right, and not to have to remember wait, did I go to Seller Central and then copy and paste one by one the different fields? If you don't have the diamond plan at Helium 10, that's what you have to do and there's nothing wrong with that. I mean, our first tool before Listing Builder was called Scribbles and you could not sync the listings. You had to go into Seller Central and copy the title, copy the bullet points. There's nothing wrong with that. But obviously, if you have a one button push to Amazon, that is what you're going to want to use. So here's how you can use that. The first thing you have to make sure is that you've linked to one of yours in your Seller Central account. And the way you can make sure that if you did that is this button up here. It'll say link to Amazon. If you don't have it linked, mine is linked, I already linked it to a certain SKU. So all I have to do is hit this button, sync to Amazon and it's going to update whatever I have. Now, keep in mind, it's going to overwrite whatever is in your seller central, all right. So just make sure that you have everything filled out in the right way. Bradley Sutton: Now, sometimes there are certain things that Amazon does not allow you to update. Like, some listings have more than five bullet points, right, if you, if I, had six, seven, eight bullet points, it's only going to sink the first five. Another thing that sometimes doesn't sink over is the subject matter, because not all listings have the subject matter available to be written, but it does allow you to overwrite the generic keywords here as well. Now, how long does it take to update after you have hit the sync button? Could be as quick as 5-10 minutes. Sometimes it might take a day or so. It all depends on how Amazon works. So, everyone, if you have linked your product to Amazon, make sure that you are syncing your listings after you edit it in your account. Now, how you know if it has been synced or not is go back to your regular page that has all of your listings, your dashboard, and it's going to show in the status right here if it has synced or not or if there is an error. You'll also have that message. So again, everybody, make sure to sync your listings. You've got the diamond plan and that's pretty much all you need to know about creating listings and looking at SEO scores and syncing them all the way to your Amazon listing. Bradley Sutton: Now, in the next strategy, I'm going to talk about something that actually you can do inside of Listing Builder but doesn't even have to do with your listing. How to generate captions for Amazon Post with AI? Why is this important? How can it make you money? Amazon Post, for now, is a completely free service. Think of it as kind of like an Instagram newsfeed, but for Amazon. Let me show you what Amazon posts are here. I just found a bath mat company and if I went to their storefront and I hit the button post, here are their posts. It especially turns up really well on a mobile browser. This one, obviously, is a desktop browser, but you can see that they have a lifestyle image of their product and then they have got a uh caption here for each one. All right, so you've. The best practices is to create an image every day here and then make this post. Now, as you can see here, products are linked here to these posts and so obviously, the main goal is to be able to get brand followers and then, hopefully, they see one of these posts, are inspired by it, they click the product and they purchase it and you're not having to pay for any of this. Now, as I said, the best practices is to make an image every single day and a caption every single day. That could be time consuming and maybe very difficult to do. Number one if you don't have that many images, how are you going to get a different image for 365 days out of the year. Well, that's, first of all, what you could have done with that other strategy I told you about in an earlier video, which is how to use Listing Builder to create the AI Amazon Post images, right? Well, what about the caption though? Right? Watch this. This is pretty cool. Bradley Sutton: Now, do you remember earlier I had written, with AI, this listing that was a bat-shaped bath mat. Well, if I scroll all the way down, I can actually see Amazon post sections. All right, now there are five sections right here. I just have to hit this one button. Write it for me, all right, and within seconds, it's going to write five Amazon posts based on my listing, and boom goes the dynamite. Just like that, I've got five different posts that I could use, with five different images that I might have produced from my AI image generation. Take a look at one of these. Add a touch of the macabre to your bathroom with our bat-shaped bath rug, and even put like a bat emoji. Perfect for gothic decor enthusiasts and a spooky addition to your Halloween decor. It even had a hashtag here gothic decor and Halloween rug. Here's another Amazon post it generated within seconds while I was talking there. Step out of the shower onto our spooky non-slip bat rug. Make your bathroom uniquely yours water absorbent and machine washable Hashtag bat rug. All right, so within seconds I got five different captions. All right, so there's my one week almost all finished, and then, as I showed you before, if I just hit one, I can just do one generation of Amazon AI images for Amazon posts. I would have had four or five images like that. I combine it with these and I can have one of my VAs or employees just every day. Hey, go ahead and put a new post up and I don't have to take 365 pictures or 10 photo shoots of 36 pictures each. I don't have to pay a professional copywriter to write captions. So this is a really quick and easy way that you can create this content for nearly free. That is free on Amazon. So make sure to use these AI-generated Amazon post captions along with our AI Amazon post image generation in order to get those extra views for your Amazon store and your Amazon products and get those quote-unquote free sales that aren't costing you any PPC or any professional copywriting. Bradley Sutton: All right, well, I hope you enjoyed this Seller Strategy Masterclass, where we went deep into Listing Builder. This is the crème de la crème as far as a listing creation software that is out there in the space. So make sure you use every bit of what we went over today. And is there something that we're missing? Is there something you'd like to see? Make sure to let us know. We'd be happy to take all requests and the ones that get asked the most. We'll go ahead and integrate those into the tool. A lot of the features that you saw today come from our customers asking us for them, so I hope you enjoyed this episode and we'll see you in the next one. Bye-bye now.
This is my first episode doing an Amazon listing teardown, where I analyze a listing and give my opinion on what could be improved to drive more clicks and sales. If you've ever wondered WHY your product isn't getting the traffic it deserves on Amazon, a key factor might be you listing! We do this all the time with my team internally, and I wanted to start sharing this process with all of you. If you have a listing you'd like me to analyze, feel free to lend me a message on LinkedIn or leave a comment on YouTube! My Socials - Twitter: @Aaron_Cordovez - Instagram: @AaronCordovez - YouTube: @AaronCordovez - TikTok: @AaronCordovez - LinkedIn: @AaronCordovez
In this episode Mina shares expert insights on effectively managing Amazon PPC ads for sellers and brands.Mina breaks down step-by-step strategies to optimize and scale ad campaigns, emphasizing the importance of analytics and setting clear goals.Tune in for actionable advice and valuable insights to enhance your Amazon advertising strategies.Get your full free account audit and personalized strategy for your business - https://hubs.la/Q02vRql00
Get a free quote at myamazonguy.co. Get more SEO tips and watch our SEO Master Class at myamazonguy.com/SEODo you want your Amazon listing URL to rank higher in search results? Learn how to set a custom URL packed with relevant keywords to boost your listing's SEO! This video by My Amazon Guy explains two methods to set your Amazon listing URL and the impact on SEO.#listingoptimization #seo #url #keywordresearch #rankings #trending → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:14 - Why Set a Custom URL?00:42 - Can't Include Disease Claims in URL01:32 - Method 1: Requesting a URL Change through Seller Central02:04 - Method 2: Indirectly Influencing URL through Title (Not Recommended)03:34 - Conclusion: Prioritize Core SEO ElementsSupport the Show.
Ever felt like you've hit a wall with your Amazon listings, unsure how to climb the ranks? Our latest episode is the secret weapon you've been searching for! We dive into Helium 10's Listing Builder, a tool that's changing the game for sellers by revealing how to prioritize keywords using the new Competitor Performance Score. Picture your products climbing Amazon's search results as we dissect the art of optimizing listings with advanced strategies that include leveraging root keywords and their variations. And for those moments when words fail you, discover how Listing Builder's AI feature can effortlessly craft captivating product descriptions. The battlefield of Amazon is won through intelligence, and we're not talking about IQ. In this tactical session, Bradley pulls back the curtain on importing and scrutinizing your current listings against the competition. We navigate the listing analysis section, showcasing how to pinpoint underutilized keywords that could be your secret ammunition for visibility. Imagine transforming your product images with the touch of a button through the AI image generator feature, leaving your competitors wondering how you do it. This chapter isn't just about throwing in keywords; it's about strategic placement and analysis that propel your listings to new heights. Closing out, our journey with our Project X products illustrates how to optimize listings with finesse, responding in real-time to questions about differentiation and opportunity keywords. If you've ever second-guessed which Helium 10 membership fits you best on your journey, or how to sync listings without a hiccup, you'll find your answers here. We wrap up with an arsenal of tips and tricks, from saving and restoring previous listings to pinpointing those elusive low competition, high demand products. It's not just about listing; it's about dominating—let's get your products the spotlight they deserve. In episode 556 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Listing Optimization Training and Q&A 02:57 - Keyword Optimization Strategy Simplified 07:46 - Optimizing Existing Listings Against Competitors 16:14 - Amazon Listing Optimization Strategies 16:50 - Understanding Opportunity Keywords in Cerebro 26:58 - Amazon Review Request Guidelines 27:53 - Amazon Selling Tips and Strategies 29:57 - Optimal Title Length for Niche 33:39 - Keyword Stuffing Strategy in Amazon Listings
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael is a lifelong entrepreneur who has been emersed in eCommerce for the past 7 years, who documents his entire journey along the way via the EcomCrew blog and podcast. Top 3 Value Bombs 1. The bad thing about affiliate sites via e-commerce is that you don't own anything except for the content on your site. 2 Differentiate a little bit. If you do what everyone else is doing, there's going to be 15 other people doing the exact same thing. If you can make small improvements, it could go a long way because now you have something that's different. 3. Dig deep and realize that entrepreneurship is a long road. Master everything from building the perfect Amazon Listing to Importing from China - Free Video Courses Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael is a lifelong entrepreneur who has been emersed in eCommerce for the past 7 years, who documents his entire journey along the way via the EcomCrew blog and podcast. Top 3 Value Bombs 1. The bad thing about affiliate sites via e-commerce is that you don't own anything except for the content on your site. 2. Differentiate a little bit. If you do what everyone else is doing, there's going to be 15 other people doing the exact same thing. If you can make small improvements, it could go a long way because now you have something that's different. 3. Dig deep and realize that entrepreneurship is a long road. Master everything from building the perfect Amazon Listing to Importing from China - Free Video Courses Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael is a lifelong entrepreneur who has been emersed in eCommerce for the past 7 years, who documents his entire journey along the way via the EcomCrew blog and podcast. Top 3 Value Bombs 1. The bad thing about affiliate sites via e-commerce is that you don't own anything except for the content on your site. 2 Differentiate a little bit. If you do what everyone else is doing, there's going to be 15 other people doing the exact same thing. If you can make small improvements, it could go a long way because now you have something that's different. 3. Dig deep and realize that entrepreneurship is a long road. Master everything from building the perfect Amazon Listing to Importing from China - Free Video Courses Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
In This Episode: In this episode of the podcast, we are joined by Gavin Goodvach, a content expert and VP of partnership at HEXA, a company specializing in creating immersive content for Amazon. Gavin shares his insights on how to incorporate augmented reality experiences into your Amazon listing to enhance the shopping experience for customers. He discusses the benefits of using augmented reality, such as increasing engagement and the ultimate 3X conversion sales and why Amazon is pushing for it. Gavin also provides practical tips and strategies for leveraging augmented reality technology to create immersive and interactive product listings on Amazon. Tune in to learn how to unlock augmented reality experiences and take your Amazon listing to the next level. Guest Links and References: Website: https://www.hexa.com/ Linkedin : https://www.linkedin.com/in/gavingoodvach/ Book Reference: The Prime Ministers written by Yehuda Avner Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
Ever feel like you're playing a game of chess with the Amazon algorithm, constantly striving for that checkmate which is a perfectly optimized Amazon listing? We're peeling back the curtain on the new secret weapon that the Listing Builder by Helium 10 has that could give you that winning edge on the Amazon battlefield. Prepare to be armed with knowledge as we take you through a live optimization of the Project X "coffin shelf" listing, dissecting the art of keyword research to uncover those high-traffic phrases that could propel your product to page one of the marketplace. Marinate your brain in the sauce of Amazon seller strategies as we stir in the nuances of listing optimization and the significance of performance scores to outsmart your competition. The Helium 10 score may not be part of Amazon's official playbook, but it's a valuable benchmark we explain in detail, showing you how to leverage different types of keyword matches to boost that all-important performance score. And it doesn't stop there; we dive deeper, sharing actionable tips on how to strategically position those keywords for maximum impact, ensuring your listing is as tantalizing to Amazon's search algorithm as it is to potential buyers inside the online shopping platform. In episode 541 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Optimizing Amazon Listings With Helium 10 07:11 - Keyword Analysis for Listing Optimization 14:17 - Amazon Listing Optimization Ranking Score 22:43 - Optimizing Keywords and Phrases on Amazon 25:26 - Analyzing Title Density for Ranking
Let's dive into the depths of Amazon's selling strategy and uncover the mysteries behind effective bundling, decode the complexities of Amazon's algorithm, and discover how to revitalize your listings for peak performance. This is a journey filled with actionable tips, heartfelt advice, and the insider secrets to turn your Amazon slumps into sales success!
Welcome to another insightful episode of the Sellernomics Podcast! In this episode, we have a special guest, Liz Saunders, the founder of Fluencer Fruit, who shares valuable insights on optimizing your Amazon listing with video. In today's competitive e-commerce landscape, standing out is crucial, and video is a powerful tool to achieve that. Liz dives deep into the strategies and tactics that can help you leverage video to boost your Amazon listing's visibility, engagement, and ultimately, your sales. #LizSaunders #FluencerFruit
Optimize your Amazon listing for better customer engagement and increased sales! We're slicing into a real-life example, analyzing the visuals, branding, and technical details. Learn why it's crucial to align imagery with customer expectations and how to effectively tell your brand story. Plus, get insider tips on outshining competitors and why showcasing your product's versatility with different types of food can enhance your click-through rate (CTR).→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Intro to Listing Optimization00:08 - Assessing Visuals and Branding00:21 - Technical Details and Customer Understanding00:33 - Importance of Imagery in Product Listings00:50 - Enhancing Brand Story and Logo Placement01:02 - Content vs. Visual Appeal in Listings01:20 - Product Accessories and Their Purpose01:31 - Competitor Analysis and Merchandising Strategies02:02 - Final Recommendations for Improved CTRSupport the show
Are you ready to unravel the importance of well-organized parentage for your Amazon listings? Join John Aspinall, Senior Sales Account Executive at My Amazon Guy, as he explores a confusing Amazon product listing on Prime Day. This video reveals why clear and organized parentage is crucial for your success.Don't let your Amazon listings fall into the confusion trap! Follow John's guidance to ensure that your parentage is well-structured, making it easier for customers to convert and boosting your sales. Happy Prime Day shopping, and remember the importance of clear and concise listings!
Get ahead of the curve this season with these essential tips to dominate the Back to School market:1. Keyword Magic2. Highlight Seasonal Perks3. Visual Makeover4. Catchy Title5. Savings Galore6. Bundle Upif your product isn't directly related to school then use these creative strategies:1. Find a Connection2. Update Listings3. Promote Effectively4. Target Smartly5. Social Reach6. Create Guides
Within the Amazon marketplace, the difference between prosperity and obscurity often boils down to a single skill: Amazon listing optimization. This is one of the key elements that separates triumphant brands from struggling ones.In this episode, Shannon Roddy is joined by Liz LaVallee, Director of Client Operations at Avenue7Media, to dive deep into the very effective strategies employed by 7 and 8-figure brand owners to master the art of listing optimization.But before we even get to the strategies, it's important to underscore the significance of mindset.While listing optimization may seem like a mere technical exercise, the right mindset to have is one that emphasizes setting clear goals, creating well-defined plans, establishing metrics for tracking progress, and consistently iterating and improving.The three fundamental pillars or outcomes of listing optimization should be:- Improve traffic to the listing- Increase conversion rates- Enhance customer experience through clarity and satisfactionTune in to this episode to learn of the tactics in each of these three pillars of listing optimization that successful 8 figure brands use to create listings that attract, convert, and delight customers.Key Takeaways- The mindset difference in listing optimization (01:48)- The goal of listing optimization (02:53)- Listing optimization to improve conversion rate (04:30)- Listing optimization to increase traffic (15:41)- Listing optimization to enhance customer experience (24:27)- Metrics to gauge listing optimization progress (38:30)Additional Resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!
In this episode, join Shawn, an expert account executive from My Amazon Guy, as she guides you through a step-by-step checklist for assessing your Amazon listing and unlocking its full potential for increased sales and profitability.Shawn's extensive experience in managing over 250 brands allows her to share invaluable insights and proven strategies. The checklist begins by acknowledging the achievement of an Amazon's Choice badge—a recognition for exceptional products. Discover the significance of this badge and the competitive advantage it lends to your listing.Shawn highlights an often overlooked module on your listing that occupies valuable real estate. Unleash the power of this module to enhance your brand's visibility and credibility.Shawn reveals the secrets to analyzing and optimizing sponsored and organic keywords. Find the ideal balance and unlock the potential for higher organic rankings. Learn how to identify untapped keyword opportunities that impact your sales and revenue.Competition analysis is a crucial step. Evaluate your listing against top-performing competitors and apply winning strategies to elevate your own listing.Shawn emphasizes captivating visual content. Receive expert feedback on optimizing your product images to engage potential buyers. Uncover the power of incorporating adorable baby pictures, the most clicked-on images on Amazon.Optimizing your title and bullet points is paramount for visibility and conversion. Shawn shares her expertise on making the most of every character, infusing frequently used keywords strategically.Explore the potential of the Brand Story module to create a captivating narrative around your brand. Strengthen your brand identity, build customer trust, and utilize hyperlinks to showcase noteworthy products.With meticulous attention to detail, Shawn emphasizes the importance of crafting impactful alt text descriptions. Learn how to optimize your alt text to align with customer search intent.Finally, discover the power of a product grid to enhance your average order value. Shawn explains how strategically implementing this feature can lead to increased sales and profitability.Don't miss the opportunity to assess and optimize your Amazon listing with this comprehensive checklist for success. Watch the video now and unlock the full potential of your Amazon business!You can also send us your ASIN info here: https://myamazonguy.com/ASIN to get your FREE Listing Analysis Video!Subscribe for more expert advice and strategies to thrive as an Amazon seller.#AmazonListing #Optimization #ChecklistForSuccess #IncreaseSales #MyAmazonGuy
This covers the ins and outs of optimizing your Amazon product listing through keyword research and Magnet strategy. It offers practical tips for finding relevant keywords, trimming unnecessary ones, and using Magnet to uncover new search terms. We also highlight Amazon's 250-byte limit for generic keywords, providing valuable insights on how to stay within the limit while still maximizing keyword effectiveness.
In this episode, let's discuss how to analyze your competitor's keywords, listing optimization, and image strength. Plus, Bradley answers all your questions!
In this episode, we welcome back Lailama Hasan to talk about the results of her recent listing optimization and buyer journey case studies. Listen and learn how these findings help you improve your listings in 2023!
In this episode, we break down exactly how to build an optimal Amazon listing that will succeed. If you would like a free full account audit and a personalized strategy for your business click this link - https://rb.gy/jdek53
Are you frustrated with the underperformance of your Amazon listing? Don't worry, we're here to help! Introducing Listing SOS, your solution to boost your Amazon listing's success.We dive deep into analyzing your listing and identifying areas for improvement. Our expert account executive, Shawn, from My Amazon Guy, shares invaluable insights to help you turn the tide and maximize your sales potential.She highlights a game-changing module that remains untapped within your listing. Discover how utilizing this valuable module can optimize your listing and secure valuable real estate on Amazon.Keywords play a pivotal role in driving visibility and sales. Shawn delves into a comprehensive analysis of your sponsored and organic keywords, providing key recommendations to enhance their performance. Discover the secrets to achieving the optimal keyword ratio and leveraging high-ranking keywords to your advantage.Competition is fierce on Amazon, and understanding your competitors' strategies is essential. Shawn explores a successful competitor's advertising plan, uncovering how they outperform others in sales. Gain valuable insights into their tactics and learn how to apply them to your own listing.Optimizing your listing is vital for success. Shawn offers expert advice on enhancing your images, perfecting your title, and crafting compelling bullet points. Learn how to captivate customers and increase engagement with video content, all while staying within Amazon's guidelines.The brand story module presents a unique opportunity to showcase your brand's essence and stand out from the competition. Shawn shares examples of captivating brand stories that leave a lasting impact on customers, driving brand loyalty and sales.If your Amazon listing is struggling to generate the desired results, it's time for a Listing SOS! Join Shawn as she guides you through practical steps to optimize your listing, including alt text optimization, incorporating a product grid, and expanding your A+ content.My Amazon Guy is a leading full-service Amazon agency, managing over 250 brands with a team of experts dedicated to your success. Book a free consultation and unlock the potential of your Amazon listing today.You can also send us your ASIN info here: https://myamazonguy.com/ASIN and get a FREE Listing Analysis Video!
In today's episode, I am joined by Malia Kim, Director of Presence at Avenue7Media, and James Ford-Bey, Head of Catalog at Avenue7Media, to discuss the complexities of variations, multipacks, and bundles on Amazon.While these tactics can be beneficial for sellers, it's crucial to understand what is allowed, what is not allowed, and how to avoid potential problems with Amazon and fines from the Federal Trade Commission (FTC).The recent lawsuit and hefty fine imposed on The Bountiful Corporation for "review hijacking" by the FTC has caused quite a stir in the Amazon seller community.This review hijacking or variation strategy, which has been employed for years across millions of listings, suddenly became a violation of the law. Malia shares her insights on what made this case different from the average rank-boosting variation.Additionally, we question whether Amazon holds any responsibility, considering they allow the sharing of reviews. Could this issue have been avoided if Amazon permitted variations with separate reviews for each variant?To prevent falling into the same predicament as The Bountiful Corporation, it's vital for sellers to familiarize themselves with Amazon's Variation Policy.Malia explains that variation relationships, also known as parent-child relationships, involve sets of products related based on attributes such as size, color, or flavor. These relationships allow buyers to compare and choose products on a single product detail page.James, having encountered numerous TOS violations while managing catalog listings offers his expertise on how sellers can avoid such infringements. It is crucial to stay up to date with Amazon's policies, fix any incorrect listings promptly, and ensure compliance with the guidelines.Tune in as Malia, James, and I explore the best practices to approach variations, multipacks, and bundles correctly, following Amazon's rules and guidelines and potential fines from the FTC!Key Takeaways- What's happening with FBA orders and performance (01:31)- The problem with In-Stock Head Start Program (06:36)- FTC case on review hijacking (09:05)- How to be compliant with variation policy (12:56)- Best practices for Amazon listing variation (15:40)- Bundles are not part of a variation family (21:32)- The right way to do a bundle (26:59)- Physical vs. Virtual bundles (29:25)Additional Resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!
When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback.But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses.Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales.But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging.It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future.Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar!From Clicks to Conversions00:00 How Product Reviews Impact Your Amazon Listing00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product.00:12 How to control cost per click and increase conversion rate with optimized images and text.00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate00:45 Focus on reviews as the main solution to improve conversion rate.00:57 No control over cost per click01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them.
When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback.But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses.Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales.But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging.It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future.Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar!From Clicks to Conversions00:00 How Product Reviews Impact Your Amazon Listing00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product.00:12 How to control cost per click and increase conversion rate with optimized images and text.00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate00:45 Focus on reviews as the main solution to improve conversion rate.00:57 No control over cost per click01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them.
Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed.We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success.So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results!
It's not enough to simply list your product and wait for the sales to roll in. In order to succeed on the platform, it's essential to optimize your listings to ensure that they are working for you. But how do you know if your listing is actually converting, and what can you do to improve it if it's not?One of the first things to look at when assessing the effectiveness of your Amazon listing is your keyword strategy. Are you using the right keywords to attract the right customers? Are you utilizing both organic and sponsored keywords to their fullest potential? Take a deep dive into your keywords and analyze their performance to see if there are any areas that could be improved.Another important factor to consider is your product images. Are they high-quality, eye-catching, and accurately representing your product? If your images are low-quality or don't give customers a clear idea of what they're buying, they're likely to move on to a different listing.In addition to images, the product description and title are also key elements that can make or break a listing. Are you using clear and concise language to describe your product, highlighting its key features and benefits? Is your title informative and engaging, while also incorporating relevant keywords?If you've optimized all of these elements and your listing still isn't converting, it may be time to look at your pricing strategy. Are you offering a competitive price for your product, or is it priced too high compared to similar listings? Keep in mind that customers are looking for the best value for their money, so consider offering promotions or discounts to entice them to make a purchase.It's important to keep an eye on customer reviews and feedback. Are customers leaving positive reviews, or are they pointing out issues with your product or listing? If you're receiving negative feedback, take it as an opportunity to make improvements and address any concerns that customers may have.At the end of the day, there is no one-size-fits-all solution to optimizing an Amazon listing. It takes a combination of strategies and continuous monitoring to ensure that your listing is working for you and driving sales. Don't be afraid to experiment with different approaches and make adjustments as needed to improve your listing's performance.If you're feeling overwhelmed or unsure about how to optimize your Amazon listing, consider seeking the assistance of an Amazon listing optimization expert like us. We have years of experience working with Amazon sellers and can provide valuable insights and guidance to help you succeed on the platform.If your Amazon listing isn't converting, there are several key factors to consider, including keyword strategy, product images, description and title, pricing, and customer feedback. By taking a comprehensive approach to listing optimization and continually monitoring and adjusting your strategy, you can improve your listing's performance and drive sales on the platform.00:00 How to Know If Your Listing Is Working for You (Amazon Listing Optimization)00:36 Keyword review01:24 Areas for improvement: Organic ranking02:45 Listing comparison from competitor03:33 My Amazon Guy's SEO Process04:31 Areas for improvement: Product title + other information06:04 Areas for improvement: Alt text06:09 My Amazon Guy Full Service Management06:27 Book a coaching call
When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback.But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses.Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales.But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging.It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future.Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar!From Clicks to Conversions00:00 How Product Reviews Impact Your Amazon Listing00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product.00:12 How to control cost per click and increase conversion rate with optimized images and text.00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate00:45 Focus on reviews as the main solution to improve conversion rate.00:57 No control over cost per click01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them.
Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed.We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success.So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results!
00:00 Add New Children to Existing Parentage - Amazon Listing Guide for Beginners00:58 Go to Catalog, click Add products via upload01:07 Click download spreadsheet
Your Amazon listing is your only form of real estate on the Amazon platform. Let's face it...writing a product listing can be downright scary. The good news is it doesn't have to be if you have the essential components of a great Amazon listing that will help you sell your products faster. Here is your guide to writing better listings. Code Word: LISTING Offer: http://www.mommyincome.com/system
Today's episode is another installment of our Sellers Strategy Masterclass series, where Bradley talks about all the best tips to level up your Amazon listing optimization game.
© 2020-2025 Ivy Podcast Discovery LLC
