Real Live Marketing

Barry meets with Jesse Stricker, owner of Intek Corporation and winner of Small Business Week's Exporter of the Year award, about building real relationships with customers to help them come up with solutions that work for them. They discuss the importance of listening, asking the right questions and provide the best solution possible. Jesse discusses how providing solutions to clients has resulted in great referral sources.

Barry Coziahr chats with fellow marketing expert Edwin Dearborn, who has been featured in The Orange County Register, Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. They discuss how business can use social media--notably in Facebook and YouTube--to both discover and reach their targeted audiences with proper search engine optimization and posting tactics like Facebook Dark Posts. Ed was formally educated in marketing and public relations in Hollywood, California in the early 1990's, and has appeared as a keynote speaker for Sony and the American Marketing Association. Barry jumps in and gives Edwin targeted tips to use social media more effectively for lead generation. See the full show notes at reallivemarketing.com

In this episode of Real Live Marketing, Barry interviews Michael Kurtz, owner of a local branch of Floor Coverings International. Barry and Michael discuss Tradeshow marketing and the various ways to ensure you have a successful Tradeshow.

This week Barry welcomes local author and business owner Bob Baker on the show for some Real Like Marketing. Bob has written several books to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. Barry and Bob talk about copy writing and the different aspects of marketing that utilize great copy writing. They discuss how important the written word is and how it can make all the difference. At the end of the episode Barry gives you three great websites to help you improve your copy writing skills.

This week Barry welcomes Patricia Cowen to the show to discuss prospecting. Patricia and Barry go over some great tips on building a good prospecting list and some best practices for making the best out the right list. At the end of the episode Barry goes over how to use LinkedIn as a prospecting tool and get useful leads which you can turn into customers.

This week we did a new episode, after being out for a few weeks! Barry welcomed back Ronnie Jones, who owns a few St. Louis companies, to discuss company culture. They talk about how, as an employer, to teach your employees to put forth the correct type of company culture. But they also discuss how to figure out for yourself what culture you want to have. At the end of the episode Barry gives you some killer questions to ask yourself and your employees to get a better idea of the type of company culture you have or want.

This week Barry welcomes back local entrepreneur Matt Ricketts, who owns Better Life Maids. Matt and Barry talk about branding, Matt give some insight into what viewpoint to have when establishing your brand and they discuss when and how to re-brand. At the end of the episode Barry discusses a unique workshop on branding that he and Matt are holding at the end of the month.

This week Barry Coziahr welcomes back his close friend Ronnie Jones. Ronnie and Barry talk about how important it is for the business owner to be the marketing manager. They also talk about how to juggle all the different hats you can wind up with as a small business owner. At the end Barry gives you some tips on how to efficiently handle your email as to save time.

In this episode Barry Coziahr interviews David Meyer, with Spoke Marketing, all about Marketing Strategy. They discuss everything from budget to target audiences and really dig into how to create a marketing strategy. At the end of the episode Barry goes over how you should be creating you marketing budget and how important it is.

This week on Real Live Marketing Barry Coziahr meets with Jerry Chapman, from Leslie Cam Stop Smoking. Barry and Jerry talk about how to jump start your word-of-mouth with success marketing. They discuss different ideas on how to collect success stories and share those with potential clients. At the end of the episode Barry gives you a great strategy for using email marketing in success marketing.

Sarah, Barry's daughter, interviews him this week all about branding. They talk about what a brand consists of, what things to keep in mind when trying to establish a brand, and what small businesses need to pay attention to in regards to branding. At the end Sarah gives you a special deal on their branding consultation!

Barry and Sarah Coziahr discuss the value of having a CRM this week on Real Live Marketing. They go over what exactly is a CRM and how do you use one. At the end of the episode they talk about why it is important for every company to have and utilize a CRM.

This week Barry Coziahr and his daughter, Sarah Coziahr, discuss marketing terminology. First, they discuss how important terminology is to any subject that you are involved in and how detrimental it can be if you do not know terms. Then they chose five marketing words, defined each of them and gave examples. At the end they give go over a bonus term, which is very popular. Check it out!

Barry and Sarah discuss websites in this week's episode. They go over the 7 worst website mistakes you can make when building your site. Everything from no SEO (Search Engine Optimization) to your site's design not being mobile-friendly. At the end of the episode Sarah gives you a really great deal on how to improve your website.

Barry's daughter Sarah is back on the show this week interviewing Barry all about Search Engine Optimization or SEO. They go over three very important factors that can affect your search engine ranking. At the end of the episode Sarah gives a couple tools to help you out with your SEO.

This week Barry welcomes Sarah Coziahr back on the show. Sarah interviews Barry all about Toastmasters. They discuss the ins and outs of the meetings, what exactly is Toastmasters, and how you can use public speaking and communication skills in marketing.

This week Barry Coziahr welcomed his daughter, Sarah Coziahr, who works with him at RESPONSE! Targeted Marketing, onto the show. Sarah interviews Barry all about Lead Magnets. Barry explains exactly what a lead magnet is and tons of different examples of them. Sarah and Barry discuss very successful lead magnets that they use at the office and what different industries can use as lead magnets. At the end of the episode Sarah gives you a really great opportunity.

This week Barry Coziahr talks with Peter Green, a local St. Louis author. Peter and Barry discuss the importance of press interviews. They discuss how to set up interviews with different types of media, how do be prepared for the interview and how to actually answer interview questions. At the end of the interview Barry goes over what not to do in an interview and gives you an amazing tool that you can utilize to increase your interview skills.

This week Barry interview David Lucas, with the St. Louis Writer's Guild. David and Barry talk about the ins and outs of writing a book from start to finish. They go over both fiction and non-fiction, the different types of publishing and the whole marketing side of writing a book. If you have ever considered writing a book you won't want to miss this. At the end of the episode Barry gives you tips on how to make sure your book cover stands out!

This week Barry Coziahr welcomes back John Notgrass with Notgrass History. John and Barry discuss tradeshows and how to get your moneys worth out of them. They go over how to choose the right tradeshow, what to bring, how to get people to your booth, and what follow up to do. After the show Barry goes over some additional ways to get visitors to your booth!

In this episode of Real Live Marketing Barry Coziahr interviews Wade Weistreich, a local St. Louis Realtor. Barry and Wade discuss Customer Service. Wade gives us different ways he goes above and beyond for your customers to really create a lasting relationship. At the end of the episode Barry goes over several ideas of how to give that extra touch of customer service both before and after the sale.

In this episode of Real Live Marketing Barry talked with Angela Bradley with the United States Post Office. Angela and Barry talk all about Every Door Direct Mail and fully explain 'What is Every Door Direct Mail?' Find out what industries benefit most from this type of mailing, how much does it cost, do you need a list? All of these questions and more are answered!

In this episode Barry meets with Gill Wagner who is a serial entrepreneur who has started several successful companies over the years. Gill, who is a skilled salesman, talks with us about handshakes and how that can affect your personal brand and marketing. Tune in to hear tips on not only handshakes but marketing and networking!

Barry talks to Jackson Spencer of St. Louis Wood Floors all about Craigslist. Jackson gets 70% of his business leads (around 20 each week) from Craigslist, Barry talks with him about the different aspects of advertising on Craigslist. He shares with us several tips on how to best utilize this type of advertising. At the end of the episode Barry gives our listeners a special offer on how to take advantage of Craigslist advertising.

In this episode of Real Live Marketing Barry welcomes back Matt Volk of Blanket Facilities. Matt has had huge success using Word of Mouth and BNI over the years. He shares his best practices and what he attributes his success to. At the end of the episode Barry goes over his personal top seven tips on how to really utilize word of mouth.

In this episode of Real Live Marketing Barry Coziahr interviews Virginia Muzquiz with Business Networking International. During the interview Virginia shares with us some amazing insider secrets of BNI regarding how to fill up your pipeline using people and referrals. At the end of the show Barry goes over specific tips on how to find your correct target audience.

Janel Patterson, founder of Frienedy, joins Barry on this week's Real Live Marketing. She and Barry discuss cyber bullying, and the idea behind why she founded Frienedy, and how today's online world is changing. They wrap it up with some discussion on content marketing in terms of social media usage, and good types of content to share. To top it off, Barry gives his expert tips on what frequency to post to the most popular social networking services.

In this episode of Real Live Marketing John Beidle of 1040 Wealth Design$ tells us about his success using MeetUp. John has one of the longest running business meet up groups in St. Louis. Barry also runs a MeetUp Group out of his office. They both share tips on how to set up, promote, and hold a meet up group and explain to you the value for any business in having their own MeetUp group.

Joel from Off The Wall Murals joins Barry this week to talk about networking. Joel is a part of a LinkedIn networking group in St. Louis, and attends BNI, and many other networking groups regularly. He and Barry talk about what makes a good networking group, when to change groups, and to top it off, Barry gives the top ten questions to ask at a networking event towards the end of the episode.

Barry interviews Michael Oliver with DSchofer about how he uses long term marketing campaigns to drive his designated chauffeur business.

Barry interviews Matt Ricketts, owner of Better Life Maids. Matt talks with Barry about Social Proof (proving legitimacy through social media)and what that means in today's marketing world. See the full show notes at RealLiveMarketing.com...

Barry Coziahr welcomes Sarah, his daughter, back to show. Sarah interviews Barry about how training ties into marketing. They discuss the different aspects of training and how find the best resources.

Barry talks with Steve Stanisic, of Specialty Mailing about tips on how to get the best results from your direct mail. They also discuss best practices for call to actions and using direct mail with other mediums such as online marketing.

Barry meets with Kathy Bernard with WiserU again to discuss another great way to use LinkedIn. We find out from Kathy how to really utilize those connections you have to get leads.

Barry talks with Darcella Craven, of Veterans Business Resource Center, about popular posts, unpopular posts and how to get more likes and build a following on Facebook. See the full show notes at RealLiveMarketing.com

Recruitment Marketing: Barry and Kathy Bernard, owner of LinkedWise, discuss how to use LinkedIn to find valuable additions to your team. They talk about how you can narrow down your search to find the best candidates. See the full show notes at RealLiveMarketing.com.

Barry meets with John Thrower to talk about how he connects with his customers on a deeper level to expand business. Barry recommends three books to read on improving customer relationships. Read the full show notes at reallivemarketing.com.

Greg Polk from Peak Business Equipment talks with Barry about how he turns website leads into sales plus how he gets traffic to his website through Google. Barry shares his favorite conversion strategies for getting visitors to sign up for your email list. See the full show notes at RealLiveMarketing.com

Barry partners up with Kate Brockmeyer to talk about collaborating business to business. Learn how to find the right partners, how to work with competitors, avoiding partnership pitfalls so that you can confidently collaborate and other burning questions about making powerful partnerships work. Barry also provides his top three tips to creating the "wow" experience with customers. Read the full show notes at reallivemarketing.com.

Barry talks with Clare Buser, owner of POSH! customizable jewelry about her success with selling at trade shows. Barry also shares his top 5 ways to promote your booth at a trade show. Read the full shownotes at reallivemarketing.com

To celebrate the show's six month anniversary, Sarah Coziahr, Barry's daughter and business partner, joins the show to interview Barry on the topic of surveys and market research. Barry has been doing market research for many years and provides his top tips for researching your competition. View the full shownotes at reallivemarketing.com

Barry invites Matt Ricketts, of Better Life Maids, to explain how he reached the top spot for local searches in his niches. Using a combination of Local SEO practices and great service, Matt has seen great success. Barry also shares his top tips for "wowing" customers. Check out the full show notes at reallivemarketing.com.

Barry talks with Terry Coy of Cornerstone Medical Management who attributes around half of the company's growth in the past 5 years to their utilization of webinars. Find out Terry uses webinars and Barry's top tips in this week's episode. Read the full show notes at reallivemarketing.com.

Connie Houlihan, of Houlihan Fence, talks to Barry about text marketing, and how it can keep your business at the forefront of your customers minds. If done correctly, text marketing can be a pleasant and personal way for you to connect with your customer base. Barry shares his top tips to craft attention-grabbing headlines. Read the full show notes at reallivemarketing.com.

Barry and James the Movie Man discuss the power of video content and how it can enhance your brand and conversions. James has his own TV show and has had success in the broadcast television industry and shares some insights as to why video works so well. Read the show notes at RealLiveMarketing.com.

Barry meets with John Notgrass from Notgrass History, about his recent use of Facebook advertising to get over 1000 conversions per month on less than $250. Barry also recommends a classic advertising text, Scientific Advertising, that every budding marketer should read. See the full show notes at RealLiveMarketing.com.

Michael Max, acupuncturist and podcaster, shares his knowledge on Search Engine Optimization. Barry and Michael discuss adopting the viewpoint of your customer, and considering what problem they are trying to solve and how your business can help them. Barry also shares tips on using Google+ to improve your SEO. See the full show notes at reallivemarketing.com.

Barry converses with Bonnie Frank of thewomeninbiz.com to talk about growing your business with blogging. Barry shares his formula for the ideal blog post. See the full show notes at RealLiveMarketing.com.

Hal Hanstein, of Cardinal Realty, meets with Barry about how he uses websites to generate sizable real estate deals for his business. Discover the role and importance of a well-put-together website for small businesses. Barry shares tips from Real Live Marketing's Ebook "7 Worst Website Mistakes" after the show. See the full show notes at RealLiveMarketing.com

Barry sits down with Ron Ameln, President of Small Business Monthly and key player in St. Louis small business development, to discuss goal setting and how it relates to marketing. Barry also shares some great quotes about setting goals and reaching them.

Barry meets with public speaking author and coach, Fred Miller, to discuss the topic of public speaking. Skillful public speaking is highly beneficial to creating prospects and both Barry and Fred share their years of speaking experience and how to turn audiences into customers. Read the full show notes at RealLiveMarketing.com.