Simple Secrets w/ Chris Allen

Mr. Ziglar was truly one of the greats. Even after his passing, I think this man continues to touch more lives and help more people in a day than most of us – myself included – do in a lifetime. People mentioned in this episode: Zig Ziglar Books and other resources mentioned in this episode: Leave It to Beaver Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

This quote doesn't mean anything unless you know the classic Zen story behind it. I heard Dr. Dyer tell it years ago, and here's how I remember it… A farmer walking into town passes The Buddha and says, “Buddha, please help me." "Something terrible has happened. My ox just died and now I have no way to plow my fields." "Isn't that the worst thing that could have happened to me?” The Buddha replies, “Maybe so; maybe not.” The farmer walks away shaking his head, thinking The Buddha has obviously gone mad. On his way home, he spots a huge, strong, wild horse and ropes him. This horse will do even more work than the ox. Next week, the farmer sees The Buddha and says, “You were right! I now have a horse that can do twice the work of my old ox. Isn't that wonderful news?” “Maybe so; maybe not,” says The Buddha. Again, the farmer walks home thinking The Buddha has lost touch with reality. When he arrives, he finds his son lying on the ground with a broken leg. He had been thrown while riding the new horse. On his next trip into town, the farmer spots The Buddha and says, “You were right again." "The horse broke my son's leg. Now he won't be able to help me at harvest time." "Surely, Buddha, don't you see this is the worst news imaginable?” “Maybe so; maybe not,” the Buddha calmly replied. That was the last straw! The farmer walked away, telling himself he had wasted enough time seeking advice from this old, senile man. Just then, word spread throughout town that war had broken out against a bigger, stronger village. Troops were going to every house and farm to round up all the able-bodied young men to fight. They would be outnumbered and outmatched, and would most likely die. The farmer rushed home. The troops had come, but since his son had a broken leg, he was not taken, and his life was spared. And from that day forward, the farmer never doubted the wisdom of The Buddha again. People mentioned in this episode: Dr. Wayne DyerAndrew CarnegieJohn D. RockefellerJ. P. MorganCornelius Vanderbilt Please Note: I realize not all these gentlemen made their fortunes during The Depression. My point is about their attitudes regarding the prevailing financial conditions of their times. Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

It's official! Mark Twain and Abraham Lincoln get credit for more quotes they didn't actually originate than any other historical figures. I saw a funny one online the other day... “Don't believe everything you read on the Internet.” — Abraham Lincoln People mentioned in this episode: Abraham LincolnMark Twain Books and other resources mentioned in this episode: The Sopranos Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

The book, North Dallas Forty, was made into a movie in the seventies starring Nick Nolte and Mac Davis. Lots of great character actors in there, too, like Dabney Coleman and G. D. Spradlin (who you might also know as the Senator who tries to extort Michael in The Godfather: Part II). People mentioned in this episode: Nick NolteMac DavisDabney ColemanG. D. SpradlinJerry Seinfeld Books and other resources mentioned in this episode: North Dallas Forty (book)North Dallas Forty (movie)The Godfather: Part IIThe Tonight Show with Johnny Carson Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

You've undoubtedly heard the old saying, “Behind every great man, there's a great woman.” Well, here's a variation for you... “Behind every great success, there's a great system.” Though both the great woman and the great system go unnoticed, their presence makes all the difference in the world. Success is all around you. If want to create more success in both your professional and personal life – notice I did not say “attract more success” – you need to identify and emulate the system that's producing it. People mentioned in this episode: W. Clement StoneMichael GerberOg Mandino Books and other resources mentioned in this episode: The E-Myth RevisitedThe Greatest Salesman In The World Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Mr. Sullivan has also said this in a similar way you may like even better... “We remain young to the degree that our ambitions are greater than our memories.” People mentioned in this episode: Dan Sullivan Books and other resources mentioned in this episode: The Bucket List Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

This quote often attributed to Nelson Mandela, but it's actually from Ms. Williamson's book, A Return to Love. Here's the complete paragraph: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” People mentioned in this episode: Marianne WilliamsonNelson MandelaJessie B. Rittenhouse Books and other resources mentioned in this episode: A Return to LoveMy Wage Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I feel the need to do a quick rewrite of Mr. Swindoll here: “Life is 10% what happens to me and 90% how I respond to it.” You'll hear why in a minute. People mentioned in this episode: Charles R. SwindollSteve Chandler Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

You can almost hear the words echoing in the scratchy distance of old recordings, like Teddy Roosevelt proclaiming... “The only thing we have to fear is fear itself.” People mentioned in this episode: J. C. PenneyRon Popeil Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Hmmm… are we seeing a pattern here? Another quote that helps fight the battle against perfectionism. Do I have too many of them in this book? Should I delay the publication until next year (i.e. never)? Inner thought: "cancel." Let's move on. People mentioned in this episode: G.K. Chesterton Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

What a simple, yet powerful turn of phrase from Dr. Dyer. He could sometimes get a little “out there” for my taste, but he never failed to inspire me. Another one of my favorites from him is... “When you squeeze an orange, what comes out? Orange juice. Why? Because that's what's inside. When life or other people squeeze or put pressure on you, what comes out? Whatever is already inside.” I might have to save that one for Simple Secrets: Volume II. People mentioned in this episode: Dr. Wayne Dyer Books and other resources mentioned in this episode: Mad Men Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Like most of us, I'm prone to worrying. Keep this little gem in your mental back pocket and use it when you sense yourself getting carried away. People mentioned in this episode: Dr. Deepak Chopra Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Alert! Alert! We're getting dangerously close to The Secret territory and all that Law of Attraction stuff -- which I think has done way more harm than good. I'll steer us clear of it, though, so hold on. People mentioned in this episode: Ralph Waldo Emerson Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

See if you remember this TV ad jingle from the seventies: “I'm a Pepper, he's a Pepper, she's a Pepper, we're a Pepper! If you drink Dr. Pepper, you're a Pepper, too!” Hey, if you want to be a Pepper, that's fine. One of the keys to life, though, is to not just be a Pepper. By all means, go ahead and drink a certain soda, drive a certain car, don't let anything come between you and a certain pair of jeans – if you remembered the jingle; you'll remember the jeans ad – but draw the bulk of your identity and self-worth from what you're putting out into the world, and not from what you're taking in. People mentioned in this episode: Dan Sullivan Books and other resources mentioned in this episode: Blue Ocean Strategy Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Major game-changer! This is one of the key takeaways from Michael Gerber's insightful book, The E-Myth Revisited. If I could only recommend one book to someone starting their own business, it would be that one. People mentioned in this episode: Michael GerberDr. Maxwell Maltz Books and other resources mentioned in this episode: The E-Myth RevisitedPsycho-Cybernetics Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

This is very similar to one of my other favorite quotes by Henry Ford: "Whether you think you can't or think you can, you're right." I include this one because it specifically references the power of story, which is actually the title of Sports Psychologist Jim Loehr's book (The Power of Story). Always remember, people would rather hear a story than a fact. Don't believe me? Walk around a bookstore and see how much shelf-space is devoted to fiction verses non-fiction. How many of the top-grossing movies this year will be documentaries? People mentioned in this episode: Jim LoehrCharles KuraltZig Ziglar Books and other resources mentioned in this episode: The Power of Story: Rewrite Your Destiny in Business and in LifeJerry Maguire Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods. Today, the highest honor you can garner in Direct Marketing is called "The Caples Award." His book, Scientific Advertising, is as relevant today as it was when he published it. Why? Because people are the same. That's why a Bible story is just an interesting or enlightening as it was two thousand years ago. Our surroundings are certainly different, but our human nature is the same. Just as it will be two thousand years from now. People mentioned in this episode: John Caples Books and other resources mentioned in this episode: Mad MenScientific AdvertisingThe Bible Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

For my money, David Lee Roth is the greatest frontman in the history of Rock and Roll. I didn't say “singer” -- there's a huge difference, so don't even start. He's also come up with more than his share of keen insights over the years. This one has always stuck with me since I heard him say it back in 1986. People mentioned in this episode: David Lee Roth Books and other resources mentioned in this episode: Rat Race Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I've always enjoyed the Nightingale-Conant personal development courses. I remember when you'd get the big binder with all the cassettes in it. This quote is from The Strangest Secret, written and narrated by Earl Nightingale himself in 1956. Emerson probably beat him to it, though, when he wrote... “A man is what he thinks about all day long.” But I like the transformational optimism in Mr. Nightingale's version best. People mentioned in this episode: Earl NightingaleRalph Waldo Emerson Books and other resources mentioned in this episode: The Strangest SecretNightingale-Conant Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Yes, tomorrow is promised to no one. So make today the day you begin to turn it all around. People mentioned in this episode: George Eliot (pen name of Mary Ann Evans) Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Yes, it's a classic. And, boy, is it ever worth reading again. Another variation I like, courtesy of Steve Chandler, is to see yourself as the problem in a given situation, even when you know you're not really the problem. "Because if I'm the problem," Steve says, "I can also be the solution." It's a great way to get those creative, problem-solving juices flowing. People mentioned in this episode: Mahatma GandhiSteve Chandler Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

If I were a psychologist, my specialty would definitely be Cognitive Psychology, which this quote from Steve Chandler pretty much sums up in just a few words. CP focuses on the way we process outside information. When we apply faulty reasoning, invalid assumptions, and misconceptions to otherwise neutral events, we end up with “cognitive distortions.” Examples are “all-or-nothing” thinking, over-generalizations, and jumping to conclusions. The best book I've found on the subject is Feeling Good: The New Mood Therapy by Dr. David D. Burns. People mentioned in this episode: Steve Chandler Books and other resources mentioned in this episode: Feeling Good: The New Mood Therapy by Dr. David D. Burns. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

If you've listened to previous episodes of this podcast, you probably know why this is one of my favorites... Because it puts you in charge of your own feelings! You? In charge? Imagine that! People mentioned in this episode: Eleanor Roosevelt Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

How's that for a bucket a cold, harsh reality thrown right in your face? Truer words were never spoken, though. People mentioned in this episode: Jim RohnBruce WilliamsDan S. Kennedy Books and other resources mentioned in this episode: In Business For Yourself Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Wow! That's a lot of life-changing power packed into six little words. People mentioned in this episode: David Campbell Books and other resources mentioned in this episode: Mad MenReality In AdvertisingPsycho-Cybernetics Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Sure seems like we live in a world governed more and more by feelings, doesn't it? Since so much hinges on them, it would be pretty helpful to know where they come from. Well, this quote sums it up best. People mentioned in this episode: Marilyn vos Savant Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Though it usually gets mis-attributed to Mark Twain, it was actually a French philosopher who lived in the 1500s who coined this thought-provoking piece of brilliance. People mentioned in this episode: Michel de Montaigne Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Truer words have never been spoken. This quote should be required reading for anybody within 50 feet of your company's marketing budget. People mentioned in this episode: Dan Kennedy Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

For me, this is the toughest quote to live up to on a daily basis. But that doesn't mean I should stop trying. People mentioned in this episode: Lyndon DukeAl RiesJack Trout Books and other resources mentioned in this episode: Positioning: The Battle for your Mind Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Remember when the concept of using “other people's money” to get rich became all the rage in the nineties? There was even a movie with that title starring Danny DeVito. Well, I think using other people's mistakes to your advantage might be even more beneficial to you. People mentioned in this episode: Michael GerberSeth GodinDan Kennedy Books and other resources mentioned in this episode: The E-Myth Revisited Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

This quote is a close cousin to, “Nothing means anything until you give it meaning,” but it's different enough that it deserves its own place on my list. I particularly like the use of the word “retraining.” People mentioned in this episode: Dr. Wayne Dyer Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Everything ever created has actually been created twice. First, in the creator's mind... Then, in reality. If you use your mind to imagine successes rather than failures, you're halfway there. People mentioned in this episode: Henry FordRoger Bannister Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I was fortunate enough to have learned how to use the Internet to design my own “lifestyle business” years before Tim burst onto the scene with his groundbreaking book, The 4-Hour Workweek. There were plenty of insights in there that I knew on some level, but had never specifically identified or been able to articulate the way he did in the book — this one ranking right at the top. People mentioned in this episode: Tim Ferriss Books and other resources mentioned in this episode: The 4-Hour Workweek Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I struggle with perfectionism, and this quote helps me on a couple of different levels. I've been blind to many things in my life, and I'm always grateful to the kings who've helped show me the way. It really did not matter how many eyes they had — they knew more than me. People mentioned in this episode: Desiderius ErasmusChip HeathDan Heath Books and other resources mentioned in this episode: Made To Stick Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

When former Saturday Night Live cast-member Mike Myers was promoting his original Austin Powers movie, he did an interview with Parade magazine. The reporter asked him why his Dr. Evil character was still so lovable. He said that his mother – who was very active in the theater – told him: "Remember: the villain is always the hero of their own story.” I've altered the quote slightly to make it more universal. People mentioned in this episode: Mike Myers (Mother) Books and other resources mentioned in this episode: Parade Magazine Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I can't say enough about Dennis Prager's masterpiece, Happiness Is A Serious Problem. It is must-reading for anybody who would like to be happy right now -- or for those who are considering adding happiness to their lives in the near or distant future. People mentioned in this episode: Dennis Prager Books and other resources mentioned in this episode: Happiness Is A Serious Problem Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I know the word “violently” is off-putting to some, so feel free to substitute “passionately,” “aggressively,” or even “haphazardly” in your mind instead. A similar quote you might like is, “Imperfect action is better than perfect inaction.” I still prefer General Patton's, though, because I never see myself as being in a state of inaction. I can easily convince myself that all my mental plotting and planning is actually taking action, when it's really not. But I can never convince myself that all the gears turning in my head are anything close to actually “executing a plan,” so General Patton gets my butt in gear -- in keeping with his well-deserved reputation. People mentioned in this episode: Gen. George S. Patton Books and other resources mentioned in this episode: Ready, Fire, Aim Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Some sports have you pitted against an opponent. In others, it seems you're really just trying to beat your “personal best.” For most people, I think life is a personal best type of sport. People mentioned in this episode: None today. Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

When I was in college, I was fortunate enough to work a semester at Walt Disney World. It was great! A few hundred students from around the country would come in and work for three months, while also taking classes to learn about a different aspect of the operation. At our final orientation, the lady giving the class said, “Disney World is known as the happiest place on Earth, and you're going to see so many people having the time of their lives.” “But the truth is, too, that in surveys conducted in virtually every country around the world, this is the number one place that people say they would like to see before they die.” “You will see a lot of people in wheelchairs and with obvious medical needs." "But many people want to come here while they are still well enough to enjoy the park fully. They may not show any outward signs of illness or disability yet.” “When you see a guest in a wheelchair or with a disability, we want you to be as helpful to them and make their experience as pleasant as you possibly can." "But we expect you to give the exact same level of treatment and care to every guest you encounter." "Because the truth is… you never know what people are going through.” That little talk has remained with me from that day forward. What profound advice. People mentioned in this episode: None today (personal story). Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Do you remember the scene in Raising Arizona where Glen tells a joke, then calls it a “way-homer?” He said it's because you only get it on the way home. I didn't appreciate the brilliance in this quote at first, but it stayed with me. I now put it right up there among the all-time greats. People mentioned in this episode: Robert Brault Books and other resources mentioned in this episode: Raising ArizonaGood To Great: Why Some Companies Make The Leap… and Others Don't Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90's, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he's not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Like most of us, I’m prone to worrying. Keep this little gem in your mental back pocket and use it when you sense yourself getting carried away. People mentioned in this episode: Dr. Deepak Chopra Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Alert! Alert! We’re getting dangerously close to The Secret territory and all that Law of Attraction stuff -- which I think has done way more harm than good. I’ll steer us clear of it, though, so hold on. People mentioned in this episode: Ralph Waldo Emerson Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

For me, this is the toughest quote to live up to on a daily basis. But that doesn’t mean I should stop trying. People mentioned in this episode: Lyndon DukeAl RiesJack Trout Books and other resources mentioned in this episode: Positioning: The Battle for your Mind Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Remember when the concept of using “other people’s money” to get rich became all the rage in the nineties? There was even a movie with that title starring Danny DeVito. Well, I think using other people’s mistakes to your advantage might be even more beneficial to you. People mentioned in this episode: Michael GerberSeth GodinDan Kennedy Books and other resources mentioned in this episode: The E-Myth Revisited Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

Everything ever created has actually been created twice. First, in the creator’s mind... Then, in reality. If you use your mind to imagine successes rather than failures, you’re halfway there. People mentioned in this episode: Henry FordRoger Bannister Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I was fortunate enough to have learned how to use the Internet to design my own “lifestyle business” years before Tim burst onto the scene with his groundbreaking book, The 4-Hour Workweek. There were plenty of insights in there that I knew on some level, but had never specifically identified or been able to articulate the way he did in the book — this one ranking right at the top. People mentioned in this episode: Tim Ferriss Books and other resources mentioned in this episode: The 4-Hour Workweek Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I struggle with perfectionism, and this quote helps me on a couple of different levels. I’ve been blind to many things in my life, and I’m always grateful to the kings who’ve helped show me the way. It really did not matter how many eyes they had — they knew more than me. People mentioned in this episode: Desiderius ErasmusChip HeathDan Heath Books and other resources mentioned in this episode: Made To Stick Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

This quote is a close cousin to, “Nothing means anything until you give it meaning,” but it’s different enough that it deserves its own place on my list. I particularly like the use of the word “retraining.” People mentioned in this episode: Dr. Wayne Dyer Books and other resources mentioned in this episode: None today. Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

When former Saturday Night Live cast-member Mike Myers was promoting his original Austin Powers movie, he did an interview with Parade magazine. The reporter asked him why his Dr. Evil character was still so lovable. He said that his mother – who was very active in the theater – told him: "Remember: the villain is always the hero of their own story.” I’ve altered the quote slightly to make it more universal. People mentioned in this episode: Mike Myers (Mother) Books and other resources mentioned in this episode: Parade Magazine Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I can’t say enough about Dennis Prager’s masterpiece, Happiness Is A Serious Problem. It is must-reading for anybody who would like to be happy right now -- or for those who are considering adding happiness to their lives in the near or distant future. People mentioned in this episode: Dennis Prager Books and other resources mentioned in this episode: Happiness Is A Serious Problem Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com

I know the word “violently” is off-putting to some, so feel free to substitute “passionately,” “aggressively,” or even “haphazardly” in your mind instead. A similar quote you might like is, “Imperfect action is better than perfect inaction.” I still prefer General Patton’s, though, because I never see myself as being in a state of inaction. I can easily convince myself that all my mental plotting and planning is actually taking action, when it’s really not. But I can never convince myself that all the gears turning in my head are anything close to actually “executing a plan,” so General Patton gets my butt in gear -- in keeping with his well-deserved reputation. People mentioned in this episode: Gen. George S. Patton Books and other resources mentioned in this episode: Ready, Fire, Aim Six things about Simple Secrets and its founder, Chris Allen: Simple Secrets, LLC is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world. Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment. Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen. In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature. For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB). When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza. Don't forget your FREE GIFTS! If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress... SimpleSecrets.com