The Brand Journey Podcast

This is part 1 of our conversation with Geordee Mae Corpuz, a Bay Area-based coach and entrepreneur. In this episode, Geordee shares her journey from community organizing and education to becoming a transformational coach. She delves into her experiences growing up in the Bay Area as a child of Filipino immigrants, the challenges she faced as an organizer during the Bush era, and the pivotal moments that led her to start her coaching practice. Geordee discusses the importance of self-compassion, the need for iterations in business, and how coaching has helped her achieve a balanced and purpose-driven life. We dive into the significance of internal healing, building community, and maintaining sustainability in business practices. Follow to learn more about Geordee @geordeemaecorpuz or geordeemaecorpuz.com Stay tuned for part 2!   View transcript here.

In this episode, we talk about the importance of simplicity in branding in both internal and external branding. We share about the psychology behind wanting to add more to designs, and how both client requests and internal brand coherence play important roles. Some things we discuss are: Essential brand communication Avoiding decision overload Packaging architecture The need for clear, concise copy on websites How simplifying creates a more impactful brand messaging   You can find us on Apple Podcast, Podbean, and Spotify. View transcript here.

In this episode, the hosts explore how bringing personal projects into their business routines fosters creativity, joy, and growth. They discuss stepping outside typical projects to ignite new inspirations and how personal interests, such as spirituality and energy work, influence their professional work. From designing intuitive journals to creating community-building publications and managing creative side hustles like a shop, the conversation highlights the importance of playfulness and exploration in sustaining creativity. The hosts also share insights into their creative family backgrounds and how these influences shaped their careers and passion for continuous learning and evolving. The Importance of Joy in Business Why exploring new creative projects is essential for creatives How spirituality has helped Jo bring her passions into her business Personal passion projects we're loving How our upbringing influenced our creative journey What we're looking forward to See our link in the bio to listen to this episode. You can find us on Apple Podcast, Podbean App and Audible. #followyourbrandjourney   Transcript: View here.

This podcast episode dives into the importance of creating memorable brand experiences for customers beyond just the visual identity. Donaji and Jo discuss ways to surprise and delight customers through thoughtful brand interactions, packaging, and personalized offerings, using examples such as a pet food brand's innovative packaging designed for both pets and their owners. They emphasize the significance of considering the brand's personality in creating these experiences. The conversation highlights how these strategies not only make a brand stand out but also build long-term customer loyalty and encourage word-of-mouth promotion. 00:00 Welcome Back: The Joy of Brand Experience Conversations 01:08 The Essence of Surprising and Delighting Customers 01:25 Creating Memorable Brand Experiences 03:36 A Personal Tale: Surprising Delight with Pet Brand Packaging 06:13 Beyond the Product: Crafting Emotional Connections 12:41 Innovative Branding: Easter Eggs and Personal Touches 18:41 Building a Supportive Community and Lasting Relationships 21:30 Concluding Thoughts on Memorable Branding Strategies Transcript: View transcript here

We are back with another conscious conversation and interview. In this episode, Jo chats with Helen Koker. Helen has been such an inspiration to Jo; from the way she is able to effortlessly capture the essence of every product through her unique photographic style to the way she navigates through her business with intention. We learned about Helen's approach for finding inspiration and playing with creativity. We also talk about the importance of cultivating a healthy mindset and finding your own path in work and business. Check out Helen's stunning work at @modernalchemy.studio and at her online home helenkoker.com Listen to the Brand Journey Podcast on Spotify, Apple Podcast, or Podbean. View transcript for this episode here.   Follow @thebrandjourney on Instagram.

Today's interview is with Prisca Ongonga-Daehn; mother, powerhouse businesswoman and founder of Baresop. Baresop is an innovative, zero-waste personal care brand created by Prisca when she went on her own journey to living a more conscious, environmentally-conscious life. We talk with Prisca all about running a strong, mission-fuelled business, the biggest lessons along the way, the balance between work and life and the importance of releasing perfectionism to move forwards. Find Baresop on IG: https://www.instagram.com/baresop/ Find episode transcript here.

In today's episode, we have an honest conversation about how we feel about social media and our current approach to using it as a tool for exploration, creativity and connection with our clients and audience. Social media (we talk about Instagram in this episode), is an aspect of our business that has always felt challenging. From the time it takes us to create intentional content, stick with an overwhelming strategy and stay on top of all the algorithm changes and trends..social media in 2023 hasn't gotten any easier. However, over the years, we have found (and are still finding) our own ways to navigate this complicated relationship when it comes to content creation. We chat about letting go of “the strategy” and discovering our own reasons for engaging and using the platform with intention in our businesses.

Our first guest is our friend and fellow designer and strategist Laneen Wells, owner of Sbltn Studio, a design and discussion studio focused on intersectionality, accessibility, and diversity through inclusive practices and advocacy. We brought Laneen over to chat about what it's like to own and manage a design studio and space that thoughtfully, boldly, and intentionally fosters and advocates inclusivity and accessibility. We learned about how she embraces being a multipotentialite yet still having a focused business and some easy ways you can start implementing practices to be a more accessible business owner and entrepreneur. Follow Laneen on IG: https://www.instagram.com/sublationstudio/ Read transcript here:  Keep in touch with us over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, Donají and Jo share the daily rituals for finding focus, productivity and calm in our office spaces. These are our essentials; the things that have helped us cultivate a healthy balance between work and life when working from home. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

How do you know that your business actually needs a rebrand? Perhaps you are feeling like you have outgrown your business or aren't happy with how your brand is visually represented. In this episode we delve into what a rebrand for your business actually involves - it's so much more than a refresh of your colours, fonts and your logo! Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this new season of our podcast, Donají and Jo chat about how to move through the highs and lows, summer and winter, or feast and famine periods in our businesses. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this jam-packed episode, we chat about how to increase your prices in a way that feels authentic, aligned and expansive for your comfort zone. We invite you to take a different perspective on what increasing pricing actually means not just for your business but for how you want to live your life and serve your best customers. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this jam-packed episode, we chat about how to increase your prices in a way that feels authentic, aligned and expansive for your comfort zone. We invite you to take a different perspective on what increasing pricing actually means not just for your business but for how you want to live your life and serve your best customers. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this jam-packed episode, we chat about how to increase your prices in a way that feels authentic, aligned and expansive for your comfort zone. We invite you to take a different perspective on what increasing pricing actually means not just for your business but for how you want to live your life and serve your best customers. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we explore manifestation in a way that is grounded and practical yet intuitive. We share our steps for manifesting in our businesses through aligning and directing a clear channel for our energy and focus when it comes to our vision, goals, habits, mindset and actions. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we take a look back to the past 6 months and discuss what went well, what didn't and our biggest lessons and changes we'd love to make for the rest of the year. We do these mid-year check-ins to share our own personal and honest journey as business owners and give you a clear BTS behind our businesses. As business owners we know things are not always rainbows and unicorns and life can get messy, but we believe that the more we talk about our own experiences honestly and openly, the less alone we feel and the more support we can find along the way, to help us get there one step at a time. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we chat about what it means to build an unapologetic brand and business; one that is embodied, authentic and true to your values, vision and mission. We share our top tips on how to infuse this into your own brand so you can tell your brand's story from a place of conviction, confidence and clarity. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we share our conscious approach to “pain points”. We explore this topic through a different lens - from a perspective where we aim to serve and add value to our customers in order to help them get to the desired version of themselves or goals. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we share our favourite internal must-have digital apps and tools that help us wrangle our to-do list and get things done in our business. Most importantly, these tools made list because the have helped us build our systems for productivity, clarity and focus. We hope that our list inspires you to explore a few of these for yourself! Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we chat about what it means to build an unapologetic brand and business; one that is embodied, authentic and true to your values, vision and mission. We share our top tips on how to infuse this into your own brand so you can tell your brand's story from a place of conviction, confidence and clarity. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we chat about how to smoothly navigate the ups and downs in our businesses that come with seasonal changes. We look at these seasonal changes, going from winter to spring in the northern hemisphere and going from summer to autumn in the southern hemisphere, from an energetic, Ayurvedic perspective. See the show notes to download your seasonal chart https://www.jochunyan.com/blog/how-to-move-through-seasonal-changes-energetically-in-our-business Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Part of the health of your business comes from how you set boundaries. We chat about the importance of conscious boundary setting and how it creates space, flow, alignment and ease for your business. This is a continuous practice in integrity and intentionality and ultimately serves not only yourself but others as well. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

The key to leaving a lasting impression comes from your ability, as a brand or business to create a memorable emotional connection with your audience or customers. On this episode, we talk about how to cultivate and nurture that impression by expressing our brand voice and personality in a way that feels natural, authentic, relatable and personable. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we share our own experiences around dealing with the dreaded work funk. We talk about how to consciously move through the times in our business when we struggle to feel motivated or creative and also how these challenging experience can help us become better business owners. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

On this latest episode, we dive deep into Brand Archetypes. We share what Brand Archetypes are, how we used them and we discuss how knowing our brand archetype can help us focus our brand so we can connect more deeply and genuinely with our customers and clients. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

The start of a new year can often come with mixed emotions. We may feel pressured to “start things off right” with a blank slate and new goals. Or we may feel like we aren't ready to move into the new year as we reprioritise rest, self-care and indulge in comfort foods. In this episode we explore a different perspective for beginning a new year; through embracing imperfection. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we chat with Jo about her story and how she became a designer; how she made the shifts throughout her life and career towards design and why living consciously has helped her in this journey. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, we chat with Donají to learn more about her story, her daily rituals and ideal day look like, her unique insights and experiences around building a design business and all the wonderful things in her life that make her who she is. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

An honest conversation around the high expectations that we set for ourselves and how we manage this to cultivate more ease in running our businesses. Jo & Donají share their own experiences around over-attaching to goals and the mindset shifts that have helped them cultivate a healthier balance between setting a big vision and the expectations that go with it. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

So you have invested your hard-earned money and a good few months working solidly with a designer on a rebrand. You have wanted to do this for years but now that it's finally time to show your audience your fresh new look, you feel stuck or lost the next steps. To help you move through this, in today's episode, Donají and Jo share their musings on what happens after a rebrand. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan review the last 6 months and talk about the changes that they have made in their business and the key perspective shifts that have helped them nurture their business for growth. This episode is a reminder to take time and space for reflection; for reviewing our vision, our goals and intentions, and all the lessons we have learned along the way. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

How do you know whether the fear or uncertainty around a decision is because it is the wrong decision for you, versus whether it is something that will help you expand your comfort zone? How do you know whether it is coming from your head, your heart (intuition) or your instinct? In this episode, Donají and Jo ChunYan chat all about the role of listening to your intuition and the art of decision-making in your business. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan talk about the key things that you need to take into consideration when it comes to nurturing your brand for sustainable growth. Nurturing your brand is a little like cultivating a garden. It is a dedicated and consistent process that involves getting to know what will flourish and thrive, and what won't. Tune in as we share our tips for building a cohesive reputation for your brand. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode?  Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan talk about the essential practice of rest and slowing down when it comes to working "in" our businesses. We talk about our passion for building our businesses and the challenge of integrating self-care and life. We share the rituals that have helped us prioritise rest so that we can run energetically sustainable businesses. Keep in touch over on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In this episode, Donají and Jo ChunYan talk about the essential design must-haves for your website. Dive into how to make your online home a memorable, easy to navigate & integrated experience for your audience and cultivate an honest connection for your brand. Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan deep dive into the topic of energy and how leveraging our natural, energetic cycles have been invaluable for flow, clarity and creativity. Learn the steps for applying this to your own business as a guide for decision making, planning and organising your day without the burnout.  Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan dive into the four business decisions that they wished they did sooner or did differently. We share our honest learnings and the steps we took to overcome these mistakes and the positive impact that these experiences had on our businesses.  Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan explore vulnerability and visibility when it comes to using social media for your business and brand. We chat about establishing the right balance and holding intentional boundaries for sharing your thoughts, emotions and experiences with your audience. Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan share their business essentials. These are the systems, structures and foundations pieces that have helped us build, nurture and grow our businesses over the years in a way that is energetically sustainable and has kept us deeply aligned to our vision. Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

Donají and Jo ChunYan are talking all about shiny object syndrome, why it happens to the best of us and how to overcome it when it strikes. We look at how to find focus when it comes to our long term projects, goals and the things we know will make a significant impact on our business. Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!

In our first episode, Donají and Jo ChunYan talk about what the Brand Journey Podcast means to them. We talk about the topics that the are so excited to share with you in future episodes and deep dive into the intention we hold for the podcast as a resource for helping vision-led, conscious business owners nurture their brands and mindset for growth. Keep in touch on Instagram @thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!