Podcasts about alitu the podcast maker

本期我们邀请到了卓尔德北京中心的首席经济师张树伟博士讨论中国的新型电力系统、风光新能源、煤电和电力体制改革。如果听众朋友觉得部分内容比较复杂，可以参考张博士的新书《转型中的电力系统——本体论与认识论》北京:经济管理出版社,2024。如果听众想与张博士进一步交流，可以加他的WX号：18510683368（手机号）；或者发送邮件至contact@draworld.org。一些参考链接因为平台不允许无法放上，具体信息欢迎大家联系嘉宾。主要内容 01:34 职业生涯：简单介绍一下您的求学、研究经历？您为什么选择研究能源系统？第一部分：新型电力系统17:01 您如何认识新型电力系统？我们要转型去的电力系统和之前的电力系统有什么核心区别？20:51 您怎么看新一代/新型煤电的定位以及煤电低碳化改造？您认为煤电在系统转型、和新系统中起到什么作用？您提出煤电“结构性锁定”的含义是什么？30:38 中国过去风光装机大幅扩张的动力是什么？这种趋势未来会怎样发展？如何扩大电力系统的灵活性？38:48 最近西班牙等地区的停电引发关注，可再生能源系统为主的电力系统下，停电会越来越多还是越来越少？新型电力系统如何保证电力可靠而够用？52:02 核电在中国未来电力系统起到什么作用？第二部分：电力体制改革和气候政策54:26 您能源简单梳理一下中国的电力体制和体制改革历史？您如何看待9号文以来的十年电改进程？64:18 在碳中和的要求下，电力体制需要有哪些改变？136号文提出新能源全面上网，您觉得这个政策会如何影响未来风光发展？各省有会如何设计各自的政策？79:42 您如何看待特朗普第二任期下的欧洲和美国的碳中和政策变化？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

本期我们特别邀请了皮蛋老师，从人类学的角度，带我们探讨可持续饮食消费的新实践。她的研究以民族志方法为基础，融合了人类学、人文地理学和管理学等多领域视角，关注在当代社会标准化、规模化和高效率追求下，人与食物关系的重塑。自2016年起，她实地走访了全球超过两百个菜市场、生态农场、绿色餐厅与酒店，持续观察并记录不同场域下的可持续饮食实践，思考在变化加速的社会中，如何重新建立有温度、有意义的食物连接。主要内容：00:52 为什么选择饮食研究？美国留学的“礼物”04:47 人类学如何研究可持续发展？08:39 人类学视角下的“菜市场”12:41 人类学和其他学科如何互动和补充？18:33 不同的人类学因素如何在可持续饮食下互动？中国饮食是否可持续？22:23 人类学如何研究人类对饮食的选择？消费者需要/如何理解可持续饮食吗？29:15 如何看待素食和营养、可持续的关系？33:48 中国饮食的地域性差异如何？36:42 饮食习惯的长度和韧性超过我们的想象40:45 如何看待人造肉、可替代蛋白的发展？43:08 饮食的地区属性和个人属性45:30 如何看待在全球饮食模式趋同化的趋势？50:58 未来小农、菜市场会不会被大规模农业取代？55:50 如何理解菜市场的两面评价60:00 中国的未来饮食结构会和欧美一样超市化吗？64:56 如何理解政策在可持续饮食的作用？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

In this installment of the Mom's Wooden Spoon “The Progressive Dinner That Doesn't Go Anywhere AND We Cook Every Course” series, hosts Kristen and Carrie have an adventure with a 1979 microwave cookbook, share a crazy language they used as kids, and do a little singing. As usual, all does not go according to plan and much laughing ensues.For more information on topics in this episode go to:https://momswoodenspoon.com/ Find Us Online- Facebook: https://www.facebook.com/MomsWoodenSpoon1- Instagram: https://www.instagram.com/moms.wooden.spoon/-YouTube: https://www.youtube.com/@momswoodenspoon2656Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.

本期我们邀请到能源与清洁空气研究中心（CREA）的中国项目团队负责人沈昕一与我们讨论中国钢铁行业的低碳转型。参见/勘误：沈昕一，中国冶金报｜一场技术、市场与绿色转型的深度协同探索——日本制铁执意收购美国钢铁公司的背后 。沈昕一，废钢能否解救中国的气候困境？提到的煤电文章是Clark, A., Benoit, P., & Walters, J. (2023). Government shareholders, wasted resources and climate ambitions: why is China still building new coal-fired power plants?. Climate Policy, 23(1), 25-40.播客中是敬业集团收购了营口中板来调整产业结构。01:00 您为什么选择做环保、气候领域的记者？您最初是如何对钢铁行业低碳发展产生兴趣的？06:30 为什么钢铁行业难减排？09:10 钢铁行业有什么低排放技术？新兴国家能否采用？11:40 过去十年中国钢铁行业的发展如何？17:10 谁在消费中国钢铁？钢铁需求在哪里？24:26 新能源产业会成为钢铁的下一个增长点吗？31:08 未来钢铁需求会如何变化？35:26 钢铁企业未来就业情况如何变化？42:48 钢铁工人就业情况漫谈50:10 未来钢铁技术路线如何发展？54:15 绿色钢铁有多贵？谁来买这些绿色钢铁？67:00 当前钢铁转型重要的科研问题？本期剪辑：Nero。碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

In  this first episode in the new Mom's Wooden Spoon “The Progressive Dinner That Doesn't Go Anywhere AND We Cook Every Course” series, hosts Kristen and Carrie scour a 1977 Women's Day magazine to set the mood and quickly determine that lard is always the best choice. Carrie breaks out the booze and is happy to put it to good use yet again.For more information on topics in this episode go to:https://momswoodenspoon.com/  Find Us Online- Facebook: https://www.facebook.com/MomsWoodenSpoon1- Instagram: https://www.instagram.com/moms.wooden.spoon/-YouTube: https://www.youtube.com/@momswoodenspoon2656Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.

Kristen and Carrie go way back in time to 1902 for this episode and make an incredible recipe in honor of a very special lady. They also have fun talking about the crazy cures and meals for early 20th Century invalids. You won't want to miss the remedy for snake bites!For more information about this episode go to:https://momswoodenspoon.com/ Find Us Online- Facebook: https://www.facebook.com/MomsWoodenSpoon1- Instagram: https://www.instagram.com/moms.wooden.spoon/-YouTube: https://www.youtube.com/@momswoodenspoon2656Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.

在本期节目中我们邀请到MIT博士后赵昢，我们深入探讨了重型卡车的减排问题，包括电动化、 氢燃料电池技术的潜力，以及政策和市场对该行业的影响。1:30 为什么选择环境？选择研究研究重型卡车的减排？05:00 重型卡车对大气污染排放和碳排放的贡献是多少？有什么排放特点？08:20 重型卡车减少大气污染排放和碳排放的主要方案是什么？（车+油+路）12:55 公转铁的成本和排放影响？17:12 重型卡车的终点是氢还是电？21:10 氢能车真实的使用体验如何？23:14 电动卡车推行有什么困难？充电时间，寒冷天气，还有基础设施？32:58 锂电池越来越便宜，但也给电动卡车推行带来困难？35:29 卡车跨国输送会遇到什么样环境管理挑战？40:58: 氢能卡车会有前途吗？未来怎么发展起来？47:47 生物质燃料卡车会成为一个终点形态吗？50:39 政策领域重卡减排中美欧政策如何？政策未来如何推动氢和电？56:24 换电模式：未来重卡电气化的商业模式？本期剪辑：Nero。碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

本期我们邀请到香港科技大学（广州）助理教授鲁杨斯宇博士与我们讨论中国海外能源投资的过去、现状和未来。鲁杨斯宇博士，现任香港科技大学（广州）社会枢纽碳中和与气候变化学域、创新创业与公共政策学域联聘助理教授，拥有牛津大学环境经济学博士、法国高等矿业工程师学院环境与能源硕士和上海交通大学环境科学与工程学士和硕士学位。在加入港科广之前，曾在美国波士顿大学和法国巴黎经济学院从事博士后研究工作。主要内容：01:00 嘉宾介绍和跨学科求学经历06:50 过去二十年，中国海外能源投资大体上如何变化？10:10 对于不同的投资者，其投资种类和动机有什么区别？11:38中国海外能源投资关注哪些能源技术？过去二十年如何变化？13:35 中国海外煤电投资发展历程如何？驱动因素是什么？18:30 中国“新三样”（光伏、电池、电动汽车）是如何兴起的？风电为什么没有在新三样？23:15 欧洲的气候政策相对激进，为什么电动汽车的发展比较慢？26:10 中国的电动汽车为什么异军突起？29:25 为什么电动车在欧洲的价格这么高？中国在欧洲有什么投资机会？34:10 面对欧美关税，中国海外能源投资怎么办？建厂？发展新兴市场？37:40 中国未来给哪些国家卖车？欧美vs新兴国家？39:50 新兴国家对新三样的需求在哪里？42:30 电网技术的海外投资会大发展吗？44:25 中国的“第四样”海外新能源投资技术会是什么？49:45 中国和国外的能源基础建设模式有何异同？51:45 中国一带一路国家能源投资未来发展如何？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

本期播客我们邀请到哈佛肯尼学院环境与资源资源项目博士后公维拉，她博士毕业于慕尼黑工业大学，主要的研究领域是中国气候变化、环境和能源政策、地方气候治理、绿色一带一路。本期内容：01:30 嘉宾研究介绍：为什么研究环境政治？为什么关注地方环境政策执行？05:00 为什么选择城市作为地方研究的样本？06:40 中国地方政府低碳试点政策简介参见：Gong, W. (2022). Temporary Leaders and Stable Institutions: How Local Bureaucratic Entrepreneurs Institutionalize China's Low-Carbon Policy Experiments. The China Quarterly, 252, 1206-1232.09:05 中国地方政府低碳试点政策中，地方政府有多大的自主权？12:45 低碳试点会得到什么资源？14:45 这些城市是如何选出来的？为什么城市要参与试点？18:20 地方上谁来负责低碳试点政策的落实？20:20 地方政府低碳试点政策实施后，各个城市的表现如何？哪些城市表现更好？26:05 中层干部很重要，他们是谁？他们为什么要积极参与政策实施？32:05 为什么有的地方有政策执行需要的中层干部？有的地方则欠缺？37:05 城市在气候政策执行中的作用是什么？地缘政治如何影响？40:30 国际对比：城市气候政策执行如何异同？45:30 城市气候政策执行如何保证公正转型？参见Gong, W., & Lewis, J. I. (2024). The politics of China's just transition and the shift away from coal. Energy Research & Social Science, 115, 103643.碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

本期我们邀请海德氢能创始人、CEO姚昌晟讨论绿色氢能经济的现状和未来。氢能是碳中和背景下的一个热点新兴产业，本期我们全景式地讨论了氢能的政策发展、国家间对比、经济性、碳排放、需求市场等等问题。本期内容01:32 海德氢能是一家做什么的企业？03:30 为什么选择做一家氢能企业？06:40 氢气的“颜色”是什么含义？什么样的氢才能是绿氢？09:05 中国在氢能发展中有什么优势？10:20 氢能的成本如何构成？13:30 绿氢的成本能下降到多少？15:20 世界各地的氢能发展有什么不同的资源禀赋？23:30 世界各地的氢能发展政策如何？各国发展氢能的挑战是什么？28:08 谁（哪个部门、哪些企业）会是绿氢的第一批消费者？如何打造绿氢消费侧市场？36:12 如何保证绿氢确实是绿的？绿氢排放标准如何制定？38:43 绿氢如何使用绿电？41:05 氢气也是一种温室气体，在利用氢的过程中如何防止氢气泄露？44:21 未来一段时间，氢能产业需要哪些政策加速发展？47:40 想加入氢能产业，如何有什么学识素养？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

全球野火为何频发？野火对全球环境有什么影响？本期我们邀请阿尔伯塔大学博士生骆开苇聊聊全球野火。在最近发表的一篇《自然》文章中，骆开苇和同事揭示了北美野火行为在昼夜尺度的转变程度。研究者调查了北美2017-2020年间发生的23557次火情。他们在340次火灾中发现了1095次彻夜燃烧，并指出1/5的大型火灾至少经历了一次这种极端夜火事件。研究团队发现，与干旱有关、日益增多的极端干燥燃料，驱动了这些彻夜大火。因此作者认为，干旱条件有助于预测彻夜燃烧的可能性，因而在气候变化背景下或有助于火灾管理（介绍来自NaturePortfolio）。02:13 能否谈谈求学和研究一路走来的历程？最开始为什么对野火的研究方向感兴趣？为什么选择做现在的研究？04:20 全球野火的背景介绍 08:03 为什么北美最近极端的野火如此频发？（如2020在加州，2023在加拿大）10:30 北美大火带来了多少碳排放？16:58 北美大火带来的污染多严重？22:40 着火三要素如何关联野火的发生？高温、干旱、风、植被如何影响？29:36 彻夜野火研究发现了什么？35:03 冬天地下火是什么现象？46:28 全球其他地方的野火情况如何？53:54 高纬度火灾的特殊影响57:36 中国是野火的风险区么？63:00 为什么野火能发这么多文章？中国未来野火的变化趋势是什么？72:11 野火发生频率的主要影响因素：气候变化、人为活动、森林火灾管理77:40 未来野火会更多吗？取决于什么因素？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about compiling an ebook. A lot of podcasters do this once they’ve hit a critical mass with their episodes. You end up with a lot of wisdom and knowledge in that big bank of content. So, what threads or narratives could you pull out and build an ebook around? An example of this might be a recurring question you ask every guest, and now you have 50 different answers. Or, maybe you’ve noticed a pattern in how each guest battled through adversity to become successful in their field. If you do themed and structured seasons, then your book chapters are pretty much laid out for you. Use your scripts, transcripts, and shownotes to build a first draft, polish it up, then you can use it whatever way you like. Some choose to give it away for visibility or as a lead magnet. Others prefer to stick it up for sale on Amazon or their own e-commerce store. Either way, ebooks are one of the best ways to repurpose your content and create extra value for your audience. Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media stories. Most social media platforms have their own version of a “stories” or “shorts” feature, where you post short clips from throughout your day. And whilst *actually* posting short clips to social media throughout your day sounds like a terrible idea, you can still use these tools to create extra content and engagement around your podcast. For example, during a pre-chat or set up, or as a sort of post-show conversation. You could even use them to document you decking out your new podcast studio, unboxing your latest bit of kit, or just talking through your note-taking strategy that lays the foundations for your episode prep. Always treat this stuff as icing, though, and never let it get in the way of working on your actual podcast. If you’re finding life a bit busy and hectic, then dedicating time to social media should be the first thing to go. Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting video versions of your episodes. Post-pandemic, people are a lot more familiar with talking on video these days. In the past, it was almost assumed that a podcast recording would be audio-only. But now, you’ll find that a lot of guests turn up almost expecting the video to be recorded, too. If you and your guest are comfortable with it, then it makes total sense to record video as well as audio. You can upload these videos to YouTube, which is the second biggest search engine in the world. You don’t even have to post the full episodes as videos, either. You can pick out one of two short clips to publish as micro-content, which makes them more searchable, and act as great teaser samples for the full show. Having a video component to your podcast can go a long way towards expanding your reach and growing your audience. For a deeper dive on this topic, head on over to [thepodcasthost.com/videopods](http://thepodcasthost.com/videopods)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about written content and blogging. As podcasters, we’re missing a trick when we think of our “show notes” as an afterthought. If you’ve planned and scripted your episode, you might only tweak this slightly then just slap it in there when you hit publish. But an extra 20mins spent turning your outline or show notes into something we might more accurately describe as a “blog post” can be well worth your while. Can you write 500-700 words around your episode topic in a structured and cohesive manner? Good blog posts are extremely shareable. And, you might end up with some decent search traffic via Google. Ultimately, this is all going to help you in the quest to grow your audience. Even if you don’t think of yourself as a “good” writer, a free tool like Grammarly can help you a lot, here. And you don’t need to become the next Stephen King to make written content work well for you. The big work is in the structure and message, and you’re already doing that each time you outline a new episode. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this subject, head on over to [thepodcasthost.com/stacking](http://thepodcasthost.com/stacking)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about live broadcasting or streaming. If you’ve got a phone or an internet connection, then you have the ability to “go live” at any time. Typically, this would be on one of the big social media platforms, a dedicated streaming platform like twitch, or, an app like Podbean. Some podcasters like to record their episodes live for the audience interaction and instant feedback, or, just that feeling of “being live”. Others might choose to do their episode prep live, where they’ll take questions and queries in advance. Live broadcasting isn’t for everyone, and the reach is definitely far more limited than your on-demand content. But this might be something you can easily fit into your workflow that creates a bit of extra engagement and visibility. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this subject, head on over to [thepodcasthost.com/livepod](http://thepodcasthost.com/livepod)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about podcast growth through repurposing. If you’re spending time creating great content in one medium - in our case, audio - then you can multiply its impact by repurposing or ‘stacking’ it. For example, with this podcast, I script the episodes, then record them. I could also film the recording, for YouTube, record it live, for streaming or social media, and then use the scripts as a blog post or even an email sequence. That’s a lot of different outputs for almost no extra work. So over the next few episodes, we’re going to take a deeper dive into repurposing. The aim is to maximise the impact and reach of your content and ensure that nothing ever gets wasted. If you’ve taken the time to put something good together, why not have it out there working for you in as many different formats as possible? Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please follow or subscribe on your listening app or choice so you never miss an episode.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about event sponsorship. We’ve already talked about going to conferences and conventions in your niche. So how about sponsoring one to promote your podcast? Event organisers will tend to offer different sponsorship tiers. There’s usually a main event sponsor, though depending on the industry, this could be pretty expensive. Sponsorship of things like lanyards and canvas bags can be a lot cheaper, though, and pretty effective at the same time. With the lanyards, there are eyes going to them the whole day as people meet, and look at each other’s name. With bags, these are carried around the whole day and are constantly on display as attendees fill them full of swag. Both the lanyards and the bags are generally kept by attendees too, so there’s a good chance your branding will make it back home with them afterwards. The beauty of event sponsorship is that you don’t even physically need to be there. You can sponsor an event on the other side of the world, or multiple events at the same time! Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about flyers and leaflets. Paper or card flyers are one of the oldest marketing tools out there. And even in this age of social media and digital communication, we still see them everywhere. You’ll no doubt regularly get them through your door, find them scattered on tables, or pinned to community noticeboards. Using flyers to advertise your podcast can be an effective marketing strategy, if done correctly. They can get your show in front of potential listeners in an eye-catching and tangible way. They can tempt these potential listeners into finding out more, by offering a clear problem-solution relevant to your content. So have a think about how or where you might be able to use flyers in a way that’ll fit with your topic or target audience. Is this something that might help you reach more potential podcast listeners? Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sponsoring another podcast. This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes. This way, not only do you reach your target audience, but they’re all active podcast listeners, too. An ad for another podcast could sound like a breath of fresh air if listeners are used to hearing about how great the latest all-in-one sock mattress razor is. An obvious caveat is that the show in question runs ads. But even if they don’t, the host will probably be interested in your proposal. As a very rough ballpark, podcast ads can cost around $25 per 1000 listeners. But, more niche and targeted shows often charge a bit more. If you can afford to try it out though, this is a fantastic way to reach more podcast listeners in your target audience. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about email newsletter sponsorship. Email is still the often-overlooked king of online communication. Websites and social media platforms may come and go, but every single person who uses the internet has an email address. Email newsletters are still arguably the most effective way for brands and businesses to keep their fans up-to-date. And many of these brands and businesses will offer sponsorship opportunities for their newsletters, too. This can be an excellent way to get in front of your target audience. A good starting point here is to consider the email newsletters in your show’s niche that you’re already signed up to. Do any of these have ongoing ad or sponsorship slots? If so, it’ll be possible to get details on pricing and availability, either on their main website, or by contacting the folks behind it. Marketing emails often have solid analytics, too. So you should get enough data to warrant whether you’ve got a good ROI on this. If it’s working well for you and you have the budget, it might be worth sticking with for a while. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast via Google Ads. Google ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day. Most search terms will turn up a handful of ads at the very top of the page. You can spot these because they have the “Ad” text beside them. If you have a show which answers a question, in any way, then Google ads could work really well for you. For example, you're a coach that teaches people how to be more confident on your show, or you're a running influencer who tells people what the best running products to buy are. If you know what people are searching for in your niche, and your show has an answer for that search, then you can use Google ads. They may not be *quite* as effective as organic content. But getting anything to the very top of a Google search result can be challenging, and takes a bit of time. So by all means, work on optimising your organic content for search. But in the meantime, putting some money behind a Google Ad or two can give you a nice boost in traffic to your site - and downloads to your podcast! Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Reddit. Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content. To advertise your podcast on Reddit, you first need to sign up with Reddit Ads, where you can create your first campaign. Here, Reddit will ask you for your campaign objective. The options they give include “Brand Awareness and Reach”, “Traffic”, “Conversions”, and “Video Views”. You can tailor your ad targeting, going as wide or as narrow as you like, selecting from a range of interests and niche Reddit communities. You can also run location targeting. If you're based in the US, you can even do this on a per-state basis. On top of that, you can choose which devices your ads will run on – for example, a podcast about iOS/Apple products wouldn't want to waste its money advertising to Android users. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Spotify. At time of recording, Spotify boasts well over 250 million “ad supported” listeners. You can create and run a 30-second audio ad for your show by signing up at https://adstudio.spotify.com Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing. The ads are played in-between songs or podcast episodes, to listeners who use Spotify on their free tier. Spotify ads are similar to social media ads in the sense that you set a budget and date range, before being offered an estimated number of ads to be served. For example, $500 might get you around 25,000 ads. They also let you really hone in on the targeting, selecting things like age, gender, location, and even the styles of music your ads will appear alongside. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media advertising. I know I’m never very positive or complimentary about social media. But, there are a lot of people looking at it every minute of every day. And, you can pay to advertise your podcast at them. Facebook is traditionally the mecca for social media ads because they have so much data on their users. You can really hone in on the audience you’d like to reach, from location, to interests, and even, the device they're using. For some, this is ethically questionable, but you’ll have your own opinions. The fact is, it’s out there as an option. Facebook isn’t the only platform you can run ads on either. There’s Instagram, Twitter, and TikTok, and probably ten more new apps by the time you hear this. Prolific social media users are some of the most distracted and angry people out there. So be prepared for the odd person who notices it to express outrage that they’re being advertised at on a platform they use for free. Anyway, that’s enough cynicism for one day eh? Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/facebookads](http://thepodcasthost.com/facebookads) Seriously, that’s a great guide by Gavin, so if social is your thing, then it’s well worth a wee look.

本期录制于2024年2月初。欢迎大家考古对称的“第6期：人在麻省，学的环境，刚刚毕业”。01:00 答辩结束的第一感受是什么？各国答辩走形式还是动真格？04:13 答辩委员会的选择：外校还是本校？06:50 为什么选择国外读环境政策博士？08:13 读博前想象的科研vs实际的博士科研12:30 读博最困难的时候？最迷茫的时候？研究遇到的挫折？17:26 出国读博前后人生规划的差别？20:06 有没有怀疑自己的能做出什么贡献？如何给社会作出贡献？如何定义贡献？28:56 读博的高光瞬间？痛苦时刻？想过quit吗？38:07 如何和沮丧相处？peer pressure如何处理？39:46 和导师如何相处？导师如何影响科研？49:42 导师的指导风格影响学生未来的指导风格吗？55:30 发文章的不确定性？对学生的公平性？57:40 假如能重来？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Podnews. Podnews is an essential daily email newsletter, predominantly aimed at keeping podcasters up-to-date with the latest industry news. But, most podcasters are podcast listeners too, and you can advertise your podcast to them here for as little as $29 a day. With Podnews advertising, you can promote your show to - at time of recording - over 25,000 subscribers every weekday. Recipients include folks from the likes of the BBC, NPR, Gimlet, and Apple Podcasts – you never know who might take an interest. The ads appear right in the middle of the main content, as a seperate box, under the heading ‘Classifieds’. Each ad is a hyperlinked headline and a 30-40 word description. All ads run in Podnews will also appear permanently on their website and within their daily companion podcast episode shownotes. By the way, it’s a good wee daily show to subscribe too. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about community sponsorship. Depending on where you live, you might see a lot of sponsorship opportunities in your local community. These are typically things like flower beds, roundabouts, and parks. This is a more altruistic advertising approach because you’re giving something back to your community, as well as potentially pulling in some new listeners. So is there a park bench, woodland trail, or even, public toilet that would benefit from having your podcast’s name on it? If nothing else, it’ll make for a good story to tell your listeners. Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast *on* public transport. Or, on HGVs. Now that everyone *inside* the bus is listening to your podcast, let’s get some car-based listeners too. Ads on the backs of buses and lorries are common ways transport companies monetise otherwise dead space on their vehicles. They’re incredibly effective because there’s almost always someone looking right at it. Again, if the ad agency knows its business well, then it’ll also make it clear who to contact if you’re looking to enquire about one. Remember, you can do this on a much smaller and cheaper scale using car bumper stickers. Or, you might consider befriending a lorry driver and asking to put your sticker on their vehicle. However you go about it though, I hope this strategy brings you some decent traffic. Traffic. See what I did there? Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast inside public transport. You know when you’re sitting on the bus, train, or tube, trying your best to avoid eye contact with anyone. You always find yourself looking at those wee ads above the windows for weird hair tonics and haemorrhoid cream. Or is that just me? In any case, people do see these ads every single day. *A lot* of people, usually. So imagine an ad for your podcast up there beside them? As an aside, this would be the perfect place to use a QR Code, too. So next time you’re on public transport, just take a closer look at the existing ads to see which agency is running them. Then, get in touch to ask about pricing options. The only downside here is that your fellow travellers will think you’re making a note of that haemorrhoid cream for your shopping list. But, you win some, you lose some. Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about running ads in print magazines. Print magazines have experienced a bit of a renaissance in recent years. In fact, it seems to be the ultra-niche ones that have best weathered the digital storm, and continue to grow from strength to strength. This is perfect for doing some targeted advertising for your show. Whether you’re podcasting about fly fishing, gardening, or model railways, you’ll likely find a magazine serving up the same topic to a dedicated fanbase. You’ll be surprised at how affordable this can be, with a lot of mags just looking to fill up ad spaces before their next print deadline. However, if it’s still out of your budget, you can always offer to write a guest article for them in exchange for the opportunity to mention your podcast. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Overcast and other podcast listening apps. This type of advertising is hugely effective, because 100% of the folks you reach are podcast listeners who’re actively browsing their app. There’s no education needed here whatsoever, it’s just down to your show’s title, topic, and snippet. Overcast ads appear as unobtrusive little banners, which the app’s users see at the bottom of their screen. This means they're literally one click away from browsing your podcast inside their chosen listening app. And one more click away from hitting Play or Subscribe. Costs here vary on category and demand. Overcast also estimates the number of clicks and subscribers you’ll get via your ad, so you can weigh up the potential ROI. Overcast isn’t the only listening app you can run ads on, either. Pocket Casts, Podcast Addict, Podbay, and Player FM are other options you might want to consider, too. For a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

本期我们关于非洲电力普及和电力脱碳的机遇和挑战。嘉宾吴越子是哥伦比亚大学机械系在读第五年的博士生。他与非洲当地政府和企业合作，应用数据和模型，探索非洲农村地区的能源系统如何发展。01:56 你的学术背景是什么？为什么研究非洲的电力普及？第一部分 非洲电力系统介绍05:52 非洲的电力系统是什么样子？非洲电力的普及率如何？11:14 非洲电力的体系如何？电力来源如何？电网形态如何？16:31 各国政治稳定性和电网有何关系？18:39 非洲居民的用电需求是什么？猜猜非洲居民一年用多少度电？26:07 非洲未来的电力需求如何？第二部分：电力普及与电力脱碳29:00 非洲电力普及和电力脱碳有什么协同和冲突？同时推动电力普及和脱碳的挑战是什么？38:39 非洲未来是发展微电网还是发展主电网？什么时候更适合大电网vs微电网Mini-grid space is optimal for mid-density.Source: EU Energy Initiative Partnership Dialogue Facility (2014). Minigrid Policy Toolkit43:46 非洲国家的电力体制如何？45:10 非洲的未来需求挑战是什么？48:20 非洲的碳排放来源是哪里？59:34 非洲当地人如何认识非洲电力发展的挑战？第三部分：中非合作、国际合作66:52 中国、欧美的学者、企业、资金等在非洲电力普及和转型中有什么作用？碳笑风生关注全球和中国的能源转型、气候变化和可持续发展问题，特别是中国实现碳达峰、碳中和的科学、技术、政策、政治、经济、社会和文化问题。大家可以在小宇宙播客、喜马拉雅、QQ音乐、Podcast等平台收听我们，我们同步更新的微信公众号“环境科学与政策”会有更多的专业讨论。大家也可以通过留言或在微信公众号“环境科学与政策”联系我们。 开场、转场、结尾音乐来自The Podcast Host and Alitu: The Podcast Maker app.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast. The concept of advertising really needs no introduction. This is an ancient and traditional way of promoting a product or service. You pay some money, and you get your ad in front of a particular audience. Podcast growth can be a slow burn. But the one way you can fast-track it, is to spend some money on an ad campaign. So if you’re able to set some money aside for this purpose, what are your options when it comes to spending it? And which one’s going to be the best fit for you and your podcast? Over the next few episodes, we’re going to run through some popular and effective places to run ads for your podcast, so be sure to subscribe to or follow Pocket-Sized Podcasting on your listening app of choice, that way, you’ll never miss an episode.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about other types of podcast merch. Now that we’re looking at this from a “just get as much branded merch out there as possible” approach, what can we add to our store alongside our t-shirts, stickers, and magnets? A quick look over at popular print-on-demand service TeePublic gives us some good ideas, including laptop and phone cases, pin badges, tote bags, tapestries, wall art, mugs, pillows, kids onesies, hoodies, and even… tank tops. What about that, eh? A tank top. I went on there and they look more like vests to me, but never mind. If you want to check out this service for yourself, head on over to [thepodcasthost.com/teepublic](http://thepodcasthost.com/teepublic) And, for a deeper dive on this topic, head on over to [thepodcasthost.com/podcastmerch](http://thepodcasthost.com/podcastmerch)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about t-shirts. The big misconception about selling podcast-branded t-shirts is that this is a monetization strategy, rather than a promotion one. But, any listener wearing your show’s t-shirt becomes like a walking billboard for your show. For most podcasters, using a print-on-demand service for t-shirts will make more sense than buying a bulk order, and then storing and shipping them yourself. But print-on-demand can push the price of your merch up, so it’s worth selling t-shirts at their minimum cost price. This means you’ll make no profit on them, but, it increases the chances of you selling more. As I say, look at this as more guerrilla marketing, rather than the opportunity to make money. There are much better ways to do that, as we’ll cover later on in the series.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about QR Codes. The humble “Quick Response” code rose to prominence during the pandemic. Very few people don’t know what they are, now. If you don’t, though, a QR Code is a unique symbol that your smartphone's camera can read and translate into a web address. They look like wee black and white chequered squares. You can add QR codes to business cards, stickers and other merch, and they’ll take people directly to your podcast website. You see bands or musicians using this a lot on their stickers, or buskers on their signage. I’ve even heard of people getting QR Code tattoos. That’s possibly the most extreme example of this strategy though, and for most folks, a wee card, sticker, or magnet will do. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/qrcodes](http://thepodcasthost.com/qrcodes)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about roadside promotion. This might be anything from a banner draped on a flyover, to a big sign in a field. Basically, a message that promotes your podcast which will be seen by thousands of people each day. It should go without saying, but please don’t do anything stupid, dangerous, or illegal here. Roads are deadly places, so never put yours or anyone else’s life at risk with a strategy like this. Of course, you could go the official route here, and hire a billboard. But I don’t imagine that comes cheaply, no matter where you are in the world. I see a lot of roadside marketing here in Scotland, usually by some mad farmer. It’d be nice to drive past a few innovative podcast ads, slogans, or messages in the future. In the meantime, for a deeper dive on this, check out [thepodcasthost.com/guerrilla](http://thepodcasthost.com/guerrilla)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about beer mats and coasters. This is one of my favourite podcast promotion strategies, because it’s a great excuse to go to the pub. If you get a bunch of eye-catching cardboard coasters made, you can stick them on your table under your glasses. Then, when you leave, the next people who sit there are going to immediately see them. They might even take one away. Depending on the establishment, some coasters can end up there for days or weeks, too. And a lot of people will end up seeing them up close. With this approach, nights out, hen doos, and birthday drinks become “podcast marketing sessions”. Of course, it doesn’t need to revolve around alcohol, either. You can do this just as well in cafes or restaurants. Basically, any public lounge where people sit down at a table with a drink. Bonus tip: Why not approach a local bar or cafe to become their official supplier of coasters in exchange for some free promotion on your podcast? It’s worth a shot… In the meantime, for a deeper dive on this, check out [thepodcasthost.com/guerrilla](http://thepodcasthost.com/guerrilla)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about magnets. Magnets - like stickers - can be wee adverts for your podcast. They’re more tolerated than stickers, too, because they can be easily removed. This means that curious listeners sometimes take them home. We know where all magnets end up in the home, too. Don’t underestimate the power of getting your logo onto someone’s fridge. They’ll see it every single day for years. So will their family, housemates, or anyone who comes to visit. Magnets also make for great freebies at events or conferences, or as rewards for reviews or crowdfunding support. As they’re usually small, light, and flat, they don’t cost too much to post out anywhere around the world. These are quite literally “fan magnets”, and no podcaster should be without them. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/podcastmerch](http://thepodcasthost.com/podcastmerch)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about bumper stickers. A bumper sticker on the back of your car might not seem like it’s doing much. But imagine how many different people end up seeing it over the weeks, months, and years. Sure, a lot of them won’t be your target audience. But some will. And, aside from creating your sticker and slapping it on, this is a completely effortless way of promoting your podcast. Your sticker’s design will depend a lot on your show’s name. If it’s an obvious name, like “The Organic Gardener Podcast”, then it speaks for itself. If you’ve got a more obscure name, though, then you might need to get innovative with your design in order to temp anyone to check it out. The downside of this, of course, is when you cut someone off, they know exactly who you are. So drive safely out there. Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about stickers. Stickers are the ultimate guerrilla marketing tool. They’re like little ads for your podcast that can pop up anywhere, and they can last for a long time. You don’t even need to risk accusations of vandalism by actually sticking your stickers in places. You could just give them away at conferences or events. You can even use the business card strategy and leave them in books. Just don’t stick anything to the book, obviously. Most people like stickers - even if they’ve never heard of the brand behind them. Give someone a sticker, and they’re unlikely to chuck it away. They’re also quite likely to stick it somewhere. This could be anything from the back of a laptop, to a dedicated “sticker wall” in their house or office. Bottom line: No podcaster should be without a set of stickers for their show. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/podcastmerch](http://thepodcasthost.com/podcastmerch)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about leaving a card in a book. Books might be very old, and podcasts very new, but both have a lot in common. They’re created with a target audience in mind. So why not promote your podcast in books that share your overarching theme or topic? The starting point here is to order a batch of business cards that promote your podcast. Then, visit any local bookshops and libraries to find books you think your target audience might be interested in. Obviously, it’s unlikely the owners of any establishment would be happy with this. So, you do so entirely at your own discretion. You know, deep down, that you’re helping their customers to find more great content. But they probably won’t share your enthusiasm. Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about guerrilla marketing. No, this isn’t about promoting your podcast at the zoo - although it could be. Guerrilla marketing is a low or no-cost unconventional advertising strategy. It allows you to engage with the public on a more personal and memorable level. The cool thing about this too, is that it’s offline, and happens out there in the real world. Examples of guerrilla marketing range from making creative and artistic changes to pre-existing environments, or, leveraging the crowd at some sort of gathering or event. This is all usually without any official permission. On the next few episodes we’re going to give you some examples of podcast promotion tactics that could fall under the guerrilla marketing category. In the meantime, for a deeper dive on this, check out [thepodcasthost.com/guerrilla](http://thepodcasthost.com/guerrilla)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about scheduling tools for social media. Let’s face it. Nobody *really* wants to spend time on social media. These platforms are designed to capture your attention, and they’re very good at it. At best, you’ll lose entire hours of your day. At worst, you’ll feel utterly dejected at the world and its inhabitants. But, you can still give your podcast a presence there by using scheduling tools like Buffer, Hootsuite, or Meet Edgar. These tools let you post questions, updates, and other content, without having any of these apps on your phone. Then, you can set time aside to log in on your computer each day to reply to any engagement. This is a great way to win back control of your time, and put it to much better use. Like working on your podcast. Or, spending time with your friends and family. For a full review of social media scheduling tool Meet Edgar, head on over to [thepodcasthost.com/edgar](http://thepodcasthost.com/edgar)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting out regular questions. As a podcaster, you want to keep your finger on the pulse when it comes to the needs and wants of your audience. You might want to post out regular questions to them, asking specific things. You can do this on social, or, via your email list. You can even create a wee ongoing poll or survey on your website to collect this data indefinitely This is all fuel for highly searchable and helpful future content. The questions you ask will be specific to your topic, but they’ll typically revolve around struggles or pain points that you’re uniquely positioned to solve. There’s no need to try and second-guess what people want to hear about. They’ll usually be happy to tell you themselves. All you need to do is ask. Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about audiogram highlights. An audiogram is a piece of media that combines visual art, a sound wave, an audio track, and even a transcription of the dialogue. These are great wee shareable files that you can use on social media to promote your latest episode. To make one, you just need to pick out a memorable or powerful segment from the show, say, between one to three minutes long. Then, use a tool like Headliner to quickly and easily create it. If you host your show on Buzzsprout, they have an audiogram maker built-in. You’ll also find a free one in popular listening app Overcast. Audiograms are a step up from quote images, because they let potential listeners actually hear your content, too. And, because you’re a listener to this show, it’s obviously going to sound good. Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sharing reviews on social media. If you go around telling everyone how great your podcast is, they’ll probably take it with a grain of salt. However, if other people do it, then it carries a lot more weight. Podcast reviews aren’t just hot chocolate for the ego. They’re great marketing materials, too. They can pop up in a lot of different listening apps. But you can use a tool like Podrover, Rephonic, or Podpage to collect them all in one place. Podrover will create optimised social media graphics from your reviews, but you can easily use Canva to do this too, with a couple of extra steps. Remember, it doesn’t always have to be glowing five-star reviews you share, either. Sometimes an entirely unreasonable one-star review is good for a laugh and some extra engagement, too. Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about behind-the-scenes content. This is a great way to further engage your long-time fans. Whilst brand new listeners couldn’t care less about your cat, your weekend plans, or, your flatmate’s questionable hygiene, the folks who’ve been with you a while will start to. Recording some extra audio or video before or after your main episode can create some nice bonus content here. It’s a peek behind the curtain of what goes into making the show, and a chance to go off-topic without that angry new guy shouting “Just get to the point!” at you. You can put this behind a paywall on a crowdfunding platform, or, you can just release it on a different feed or YouTube channel. The good thing about this content is that it can really drive engagement with almost no extra work. So why not give it a shot and see how it goes for you? Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advanced twitter search. Twitter is where thousands of people who haven’t learned to use Google yet spend their days, shouting endless questions into the void. The good news, though, is that you can mine this data to create episodes that answer those specific questions. In an ideal world, these folks would then learn how to use Google and subsequently find your episodes. But you could just directly reply to them with your content once it goes out. They did ask, after all! With this approach, it’s worth typing in your topic, along with a question like “does anyone know”, or, “can anyone recommend”. Here, you know for sure you’re creating content people are actively searching for. It’s just a pity they’re so bad at searching for it. Thanks for listening to Pocket-Sized Podcasting. And be sure to check out our ultimate content promotion manual over at [thepodcasthost.com/podcastgrowthbook](http://thepodcasthost.com/podcastgrowthbook)