Podcasts about running ads

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.   Time Stamps:   (0:28) Lead Generation (1:08) Lead Generation vs Lead Nurture (2:38) Burning Out (3:23) A Strong Offer First (3:58) Our Free Masterclass (6:38) Running Ads (7:38) Importance of Tracking (8:43) Booking A Free Call With Us ---------- Click Here To Register For Our Free Viral Engine System Masterclass! ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Helpful Links: Marketing Mentoring (FB Ads Included)Fb Ads Mini CourseMy Instagram Episode Recap:This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy. • Discusses the importance of running ads with a solid foundation • Explains the necessity of a consistent portfolio for building trust • Addresses common barriers such as overwhelm and fear • Emphasizes the need for both ads and a strong social media presence • Highlights the current challenging market landscape for family photographers • Encourages proactive and well-rounded marketing strategies If you've been considering signing up for marketing mentoring, now is a perfect time because you will get to get into the ads class as well and then you can have even more one-on-one with me to work on all of the other stuff at the same time.

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, this episode will help you identify missteps and optimize your approach for better ROI. Episode Breakdown & Key Takeaways Why SaaS Companies Struggle with Google Ads Many SaaS businesses fail to drive ROI from paid search. The solution? Optimize your campaigns by improving efficiency in clicks, conversions, and lower costs. Common Mistake #1: Sending Traffic to the Homepage Why it's a bad idea: Homepages serve too many purposes and introduce distractions. Solution: Create dedicated landing pages aligned with specific user intent. Actionable tip: Remove navigation menus and unnecessary links to keep visitors focused. Common Mistake #2: Poor Above-the-Fold Experience 90% of visitors won't scroll past the first screen—so you need to make an instant impact. Essential components for above-the-fold success: Clear and compelling headline that connects with intent. Highlight a unique value proposition. Call-to-action (CTA) should be immediate and obvious (e.g., “Start Your Free Trial”). Social proof: Use testimonials or logos from recognizable brands. Common Mistake #3: Inefficient Bidding Strategies Ross recommends manual CPC bidding when starting. Test target CPA bidding only after gathering sufficient data. Be prepared to adjust bidding strategies based on real-time performance insights. Common Mistake #4: Running Ads on Low-Intent Keywords Stop wasting money on broad, irrelevant search terms like “sales tips” or “HR advice.” Focus on high-intent keywords, such as: Brand alternatives – Users searching for "Zoom alternatives" or "Slack alternatives" are actively looking for a switch. Solution-focused keywords – Category-driven searches like "best CRM software" indicate potential buyers. Problem-focused keywords – Queries that reveal pain points (e.g., “how to improve sales conversion rates”). Common Mistake #5: Not Using Advanced Audience Targeting Target smarter: Avoid blanket targeting by narrowing ads to key demographics. Enterprise SaaS should avoid targeting younger age groups (e.g., 16-20) as they are unlikely to be decision-makers. Use the "observation" setting first to track audience performance before shifting to specific targeting settings. Common Mistake #6: Weak Ad Copy That Fails to Convert Ross's winning copywriting framework for Google Ads: Headline 1: Match the exact search term (e.g., “Best CRM Software"). Headline 2: State a unique value prop (e.g., “User-friendly design for teams"). CTA Headline: Create urgency (e.g., “Boost revenue—Start your free trial!”). Description: Include social proof (e.g., "Trusted by 10,000+ businesses worldwide"). Leverage customer reviews from G2, TrustRadius, or Capterra for copy inspiration. Final Thoughts & Recap Google Ads can be a goldmine if done right—avoid common pitfalls and optimize for success. Focus on landing page relevance, audience targeting, and high-intent keywords for best results. Adjust campaigns based on performance metrics—don't "set and forget." —

What makes Facebook and Instagram ads work for online businesses in 2025? In this episode, I'm joined by Kwadwo Sampany-Kessie to demystify ad success for coaches and course creators. We dive into the art of ad testing, why quality leads trump low-cost ones, and how to tell if your offer is ready for ads.Kwadwo also shares his Olympic Gold Medal testing framework and actionable tips on ad copy, visuals, and targeting strategies that resonate with high-value clients. If you've ever felt overwhelmed by ads or unsure where to start, this episode will give you the confidence and clarity to make them work for your business.Here are the highlights:(1:25) Transition to Facebook and Instagram Ads(4:29)Challenges and Relevance of Running Ads (18:31) Testing and Optimising Ads(24:14) Ad Copy and Length(29:56) Budget and TestingMore about Kwadwo:Kwadwo is the host of The Art of Online Business podcast, a Meta ads manager and online business strategist, specialising in serving established online course creators.But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimising funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.Links:https://theartofonlinebusiness.comhttps://instagram.com/quayjo Ad Testing Cheat Code for $1 To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Hello Friend! Have you ever wondered how to make Facebook ads work for your business? Are you curious about when to DIY your ads versus outsourcing them? Today, I'm going to share with you a powerful conversation with Jenny, CEO of Ads Uncorked, who went from being a math teacher to generating over $7 million in sales for her clients through Facebook ads. We'll talk all things Facebook ads, the journey to entrepreneurship, and tips for getting your own ads started. I hope this blesses you!   Check out Jenny's links here: https://adsuncorked.com/facebook-ads-course Facebook Ads in a Weekend course:  FB Ads in 5 Minutes Tutorial: https://adsuncorked.myflodesk.com/5mins   Watch this video on Youtube! HoracioPrinting.com/Youtube   YOUR NEXT STEPS:  Watch My Free Print Training: HoracioPrinting.com/workshop  Apply for a spot in Print School: HoracioPrinting.com/PrintSchool Get Your Paper Fix: HoracioPrinting.com  Need Help? Email: help@horacioprinting.com   Pop into my DMS! @horacio-printing

In today's episode, I'm excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors! In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don't have to be hard, and Tara shows us how to make the process easy!In today's episode, we cover:Organic vs. paid marketingHow to know when to start running paid adsGood lead magnet ideas to run ads toWhat KPIs you want to look at when running paid adsThe power of copy in your ads and what to avoidThe value of A/B testingDifferent types of ad formatsWhat budgeting can look like for ads and when to scaleWhat audience building looks like nowConnect with Tara: Follow on Instagram @tarazirkerVisit her website: Successful Ads ClubConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/Resources & Links:Successful Ads AcceleratorTara's FREE Workshop for Entrepreneurs150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Wondering if paid ads are the right move to grow your podcast, or if they're a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.So if you're wondering when it's the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money2:05 - Know These Metrics Before You Spend on Podcast Ads4:54 - How to Tell When Your Show is Ready for Paid Growth8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI10:42 - The Ethics of Running Ads for Your Podcast Episode Links:Want to save on your next MowPod ad campaign? Use our discount link Other Episodes You'll Enjoy:How to Know Which Paid Ad Strategies are Right For Your Show  → This episode was recorded on the Deity VO-7UHave a question about launching or growing your podcast? Shoot me a text!Liked this episode? Share it! and tag me @thecourtneyelmer Love this show? Say thanks by writing a review! Want a top podcast that converts listeners to clients? Book a free strategy call NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast Connect with Court: Instagram | Linked In | Website

0:00 Intro 1:11 Mendy's Journey with POD Store 9:06 How POD designs becomes impactful? 11:43 POD Listings 17:48 When POD listing Fruition? 22:12 POD Aesthetics 26:49 When Mendy started YouTube 31:25 Challenges to Overcome in POD business 36:13 Running Ads on POD Shops 44:01 Extracted Keys from Mendy's Journey 45:55 Conclusion --- Support this podcast: https://podcasters.spotify.com/pod/show/hannah-gardner3/support

In this bonus episode of Rooted in Retail, I'm pulling back the curtain and sharing my agency's secrets for running profitable ads for our clients. I've been working with my ad managers and hearing the amazing results we're generating for clients. And as the holidays approach we wanted to give all our listeners the opportunity to see the same incredible results.I'm sharing with you the two ad types that we run for almost all of our agency clients. And I'm sharing two guides that will walk you through the steps for setting up these effective ads for yourself. And if you don't want to do it yourself, my agency offers services for managing ad campaigns, backed by our team's experience in achieving high returns for clients. This episode encourages retailers to embrace advertising to drive sales, reach new customers, and grow their businesses.[00:00] Why Running Ads Are Vital to Your Success as a Retailer[01:09] The Power of Advertising for Retailers[02:06] Ads Client Success Stories and Results[05:31] Understanding the Two Key Meta Ad Types[06:58] "The Most Recent" Ad Strategy[13:47] Conversion Ads for E-commerce[18:04] Budgeting and Managing Ad Campaigns[20:07] Why Running Ads is a Who not How Decision - Let Crystal Media be the WhoResources:Facebook Ads Blueprint for Retailers, Conversion Edition Facebook Ad Blueprint for Retailers, the Engagement Edition Done-for-You Facebook Ad Services Join the Rooted in Retail Facebook Group to continue the conversation Join our Rise and Shine newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Considering running ads in your Reiki business? Before you pay a single cent, tune in for important tips on paying for ads for your Reiki business. Get the free Reiki Biz Kit: https://standingstoneshealing.com/reikibizkit Join the Reiki Business Summit this November: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://standingstoneshealing.com/summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get my book Reiki Business Ready: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://standingstoneshealing.com/ready⁠⁠⁠⁠⁠⁠ Join the world's most comprehensive Reiki business program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://standingstoneshealing.com/build⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Build Your Reiki Business podcast offers information and encouragement for Reiki business owners and Reiki practitioners considering starting a Reiki business. Listen in on more Build Your Reiki Business episodes: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://standingstoneshealing.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Reiki Business Collective no matter where you are on your Reiki business journey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/groups/reikibiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you, and blessings to your Reiki biz! Christian Standing Stones Healing Legal Disclaimer: Standing Stones Healing Co. does not diagnose, treat, or cure any physical or mental illness with this podcast or any other services, products, or media offered by Standing Stones Healing Co. By using Standing Stones Healing Co. products, services, or media, you agree to hold harmless Standing Stones Healing Co. for any adverse reactions that may result from use of said products, services, or media. Standing Stones Healing Co. services are not a replacement for licensed medical care or professional legal, business, tax, or financial consultation. All Standing Stones Healing Co. services, products, messages, and media are for informational, educational, and entertainment purposes only and do not constitute medical, emotional, financial, or legal advice. Thank you. For more information, see the Standing Stones Healing Co. Terms of Service: https://standingstoneshealing.com/terms

Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan.  Do you even need to be running ads?In this episode of Market Scale Grow, we'll cover...✨ the absolute basics to cover before even considering ads✨ 3 things to have in place to ensure success beyond your ads✨ the exact types of ads I recommend you run__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

VOTE FOR US in the Women in Podcasting Awards before Oct.1________________Belinda Rosenblum is on a mission to help more women entrepreneurs become millionaires! As entrepreneurs, our potential for making money is unlimited. It's just a matter of putting together these three core pillars:Money StoryMoney SystemsMoney StrategyIn this episode, Belinda shares:Ways to find $10K in your business (in less than 10 minutes)How to reach your fullest earning potential How to create “take my money” offers for your business that get clients to say yes before they even know the priceSigns you may be playing small in your businessThe top shifts you can make to start selling more nowJoin Belinda's new masterclass: How I Went from Paying Myself $2K to $96K in ONE Year — Without Hiring a Huge Team, Running Ads, or Working More Hours>>MEET BELINDA>LET'S CONNECTRESOURCES YOU'LL LOVE

"Crafting patient-centric messaging is key to effective advertising campaigns." This episode of Clinic Growth Secrets offers valuable strategies for chiropractors and other healthcare providers looking to effectively run advertising and marketing campaigns to grow their practices. Understand the nuances of setting clear targets, working with your marketing agency when reviewing data, effective tracking, allocating sufficient ad budgets, and more. Discover how you can avoid common pitfalls, optimize your ad spending, and leverage impactful messaging to harmoniously resonate with prospective patients. Welcome to the Clinic Growth Secrets Podcast where we give an insider's look into what the top 1% of clinic owners are doing differently to get more patients, make more profit per patient, and keep them longer. Inside you will find actionable tips, tricks, and strategies that you can implement into your personal clinic to create massive growth that allows you to help as many people as possible. Made with a lot of hustle and a boat load of heart. Hosted by Jeff Van Kampen. If you found this content valuable I hope you leave us a 5-star review, and if you want more content like this head over to our free Facebook community or check us out at https://www.accelerateyourclinicgrowth.com/bookacallpodcast Follow Jeff Van Kampen's Socials: LinkedIn | Instagram | Facebook | CGA

Expert Digital Marketer and former CEO,  Jackie Noelke joins Joseph to discuss entrepreneurial anxiety and the do's and don'ts of paid advertising.  GUEST LINKS Dr. Jackie Noelke.com  SUBSCRIBE  First100K.com  Music By: Purple-Planet.com

SummaryIn this episode, Natty and Chestin discuss the importance of nurturing sequences after running ads. They emphasize the need for follow-up to increase success and conversion rates. They explain the difference between demand fulfillment and demand generation ads and how to approach each. They also highlight the significance of speed to lead and the importance of building trust and providing value in nurturing sequences. They stress the need for a system and processes to maximize the value of leads generated from ads. The conversation discusses the importance of creating a nurturing sequence in Facebook ads to convert leads into patients. The key is to start with the end objective in mind and work backwards to create a low-cost entry point that allows potential patients to experience the results they can get. The conversation also emphasizes the need to slow down and design the campaign and follow-up sequence before launching it. It's important to provide value, demonstrate trustworthiness, and serve the needs of potential patients. Trust is low in today's society, so it's crucial to go above and beyond to build trust and show that you can be a trusted guide for patients.Keywordsnurturing sequences, running ads, follow-up, demand fulfillment, demand generation, speed to lead, building trust, providing value, system and processes, nurturing sequence, Facebook ads, low-cost entry point, results, campaign design, follow-up sequence, value, trust, serve, guideTakeawaysNurturing sequences are crucial for increasing success and conversion rates after running ads.Demand fulfillment ads (Google) require a more direct and proactive approach, while demand generation ads (Facebook) require stopping users from their social interaction and presenting an interesting message.Speed to lead is critical in nurturing sequences for Facebook ads.Building trust and providing value are key in nurturing sequences to maximize the value of leads.Having a system and processes in place is essential for successful ad campaigns. Start with the end objective in mind and work backwards to create a low-cost entry point for potential patients.Design the campaign and follow-up sequence before launching it to ensure efficiency and effectiveness.Provide value, demonstrate trustworthiness, and serve the needs of potential patients to build trust.Go above and beyond to show that you can be a trusted guide for patients.

In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, provides an in-depth guide on optimizing ad strategies for medical aesthetics practices. She covers essential tactics for directing potential clients to dedicated landing pages, service-specific pages, and sales pages, emphasizing clarity and focused content.Pam discusses the importance of avoiding ineffective destinations like lead ads and homepages, ensuring ad dollars convert effectively. Additionally, she introduces tools like chatbots and instant experiences for better engagement. Tune in to learn actionable insights that can significantly improve your ad conversions and overall marketing success.00:00 Introduction to Medical Aesthetics Marketing00:19 Welcome to the Show01:05 Understanding Ads for Medical Practices02:44 Best Practices for Landing Pages04:48 Service-Specific Website Pages08:22 Effective Sales Pages10:08 Opt-In Pages for Lead Generation11:45 Using WhatsApp and Messenger for Conversions14:15 Exploring Instant Experience Ads15:09 Common Mistakes to Avoid19:19 Conclusion and Next StepsJoin the waitlist paid ads program: http://theaestheticsjunkie.com/waitlistShow notes: https://www.theaestheticsjunkie.com/where-should-i-send-people-on-my-ads-a-guide-to-increase-conversions-med-spas-plastic-surgery/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/Get Your Social Media Calendar: https://www.theaestheticsjunkie.com/sp/calendar/

Send us a Text Message.In this week's episode, I'm going to be pushing some buttons and explaining a concept that's sure to get some people really fired up...."Selling Like A Dude".What the heck does that mean and should you be outraged at my obvious lack of PC awareness?You're about to find out.Specifically, we're going deep on:Why so many health and wellness business owners lack enough clients and feel like their marketing is talking to no oneA simple action you can take weekly to make sure that doesn't happen to you (and fix it if it is happening right now)A paid ads strategy I used in 2020 and am bringing back in the second half of 2024 to run ads for freeAnd if you want help implementing an ads strategy like this in your business, I explain how we can work together on that as well.So let's get into it.Connect with Andrea Nordling:

Recently, a business owner asked me about growing his organic audience with YouTube and Instagram ads. My answer? Zero dollars spent on ads.If you're boosting posts or spending ad money to grow your audience, stop. It's a waste. Paid ads often bring low-quality followers with low engagement. Instead, focus on building an audience you can control, like an email list.Run ads only when they lead to a direct outcome, like a product sale, to ensure high-quality leads and cover ad costs. Rethink your strategy and focus on meaningful growth. LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well.   Time Stamps:   (0:31) Life Update (2:15) Made A Post Recently (3:33) Prerequisites To Running Ads (6:55) Why It's Important To Have Premium Pricing (8:30) Average Customer Spending 6k (9:09) The 3 Offers (10:00) Starbuck's LTV (13:32) Your Sales Process (15:45) What Agencies Don't Tell You (16:52) Optimizing Ads (18:07) Impact AI Software ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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You May Be Surprised By The Answer! Master Making Money with your Marketing is all about supporting you and your business with marketing more consistently and having a strategy that will make you more MONEY with your marketing. ⁠⁠⁠⁠⁠⁠⁠Join⁠⁠⁠⁠⁠⁠⁠ the Ads Accelerator Academy NOW for $77/M (before we reach 100 members and the price rises to $97/M) Join me as I unpack the complex question with simple insights, talking about the importance of organic sales, the fears around investing in ads, and the empowering possibilities that come with stepping into ad strategies. Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and Youtube @diedrichmarketingstrategies and join my FREE Facebook group, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Master Making Money with your Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Are you looking for Digital Marketing Support? Head to my website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠diedrichmarketingstartegies.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  --- Support this podcast: https://podcasters.spotify.com/pod/show/nicole-diedrich/support

Joel Reichert, four-time ecommerce owner and co-founder of Copper Pearl, Maven Thread, and Woven Nook, joins Retention Chronicles to discuss selling on Amazon vs. Shopify and running ads on Amazon vs Meta Joel started his career in ecommerce holding a financial role at a tech company and founded his first brand, Copper Pearl, in 2015. In 2.5 years, they grew the business to a 7 figure brand and sold the company in 2018. In 2017, he founded his two current brands, Maven Thread and Woven Nook. He's also grown these brands to be a 7 figure company. Joel tells Mariah about how he started these ecommerce businesses with an investment of $10k and started selling on Amazon storefront. Joel explains that starting out on Amazon helped launch their product to help make their product make sense and then they transitioned into selling through their own website on Shopify.  There are a lot of differences between Amazon ads and Meta ads, such as the barrier to entry for ecommerce beginners and the rate of tweaking needed for each platform. From Joel's perspective, starting on Amazon is the way to go. Joel and Mariah also discuss how customizable DTC products can be for specific cohorts of customers. Ecommerce also allows for there to be flexibility in logistics. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps 6:10 Starting and growing an e-commerce business on Amazon and Shopify, with a focus on marketing strategies and scaling through wholesale 12:55 Amazon advertising, starting an Amazon business, and failed ecommerce startups. 18:18 Starting a business, preferences for customizable products. 22:44 Product design, customization, and data-driven decision-making in e-commerce. 27:50 Textile selection, manufacturing, and industry resources for eCommerce brands. 32:59 Shipping rates and challenges faced by e-commerce founders. 36:43 Amazon and Shopify e-commerce, brand growth, and customer support.

Running ads and getting no results is YOUR fault, not the ad platform.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about running ads in print magazines. Print magazines have experienced a bit of a renaissance in recent years. In fact, it seems to be the ultra-niche ones that have best weathered the digital storm, and continue to grow from strength to strength. This is perfect for doing some targeted advertising for your show. Whether you’re podcasting about fly fishing, gardening, or model railways, you’ll likely find a magazine serving up the same topic to a dedicated fanbase. You’ll be surprised at how affordable this can be, with a lot of mags just looking to fill up ad spaces before their next print deadline. However, if it’s still out of your budget, you can always offer to write a guest article for them in exchange for the opportunity to mention your podcast. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

I'm taking on a question from an Etsy shop today who is experiencing high clicks but no sales. Listen in as we solve this issue so you always know what to do if/when it happens to you!   Want to call in a question?  Call this number: 910-706-8723. It will go straight to voicemail where you can ask your question! 

Kay is a marketing strategist with over 15 years of experience helping businesses take a data-driven approach to increasing revenue. She is a former VP of Marketing & Analytics and is now the founder of the KAC Marketing Agency where she helps 7-figure brands scale through ads and email marketing.

In episode #18 of the #MarketingMatters podcast, we talk about how marketing is so much more than ads, but ads play a big part in a well-oiled marketing machine. We talk about 6 considerations you should think about when it comes to your small business marketing funnel. Ashley also talks about learning new skills - and the pros and cons to learning now versus waiting. Connect with Ashley Brock Instagram: @the.ashley.brock Join the Challenge: Find Your Leads Challenge  Join the Marketing Matters Newsletter: Marketing Matters Minute  

Running ads and getting no results is YOUR fault, not the ad platform.

Nancy Pelosi is no longer in charge of the House Democrats, and Dianne Feinstein's Senate seat is now up for grabs. Will a new generation of progressives step up in deep blue California? It's not so simple… Guest: Alexander Sammon, Slate politics writer.  Want more What Next? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nancy Pelosi is no longer in charge of the House Democrats, and Dianne Feinstein's Senate seat is now up for grabs. Will a new generation of progressives step up in deep blue California? It's not so simple… Guest: Alexander Sammon, Slate politics writer.  Want more What Next? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nancy Pelosi is no longer in charge of the House Democrats, and Dianne Feinstein's Senate seat is now up for grabs. Will a new generation of progressives step up in deep blue California? It's not so simple… Guest: Alexander Sammon, Slate politics writer.  Want more What Next? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniel Priestly is an entrepreneur and best-selling author. Daniel started his first company at age 21 and built a multi-million-dollar enterprise by age 25. Connect With Daniel Priestly  https://danielpriestley.com/ https://www.instagram.com/danielpriestley/?hl=en https://www.dent.global/ https://twitter.com/danielpriestley?lang=en Connect With Justin Caviar  https://open.spotify.com/artist/2p5CvRjuSOblJI7mQ6XEtW?si=OUpI_mlsRUyt6pLpCtqR8w https://music.apple.com/us/artist/justin-caviar/1476598386 https://www.instagram.com/justincaviar/?hl=en

Running ads and getting no results is YOUR fault, not the ad platform.

In this episode, farmer Ray Tyler of Rose Creek Farms shares his farm store's success with using Facebook Ads.  Make farming easier with the Paperpot Transplanter and Other Farm Efficiency Tools and Equipment at Modern Grower. Follow PaperpotCo on IG https://instagram.com/paperpotco Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable Farming: https://apple.co/2lCuv3m Livestock Farming: https://apple.co/2m75EVG Large Scale Farming: https://apple.co/2kxj39i Small Farm Tools at Modern Grower

Running ads and getting no results is YOUR fault, not the ad platform.

Georgiana Laudi is the Co-founder and CEO at Forget The Funnel, a consulting agency that helps SaaS companies scale and improve conversion rates through customer-led growth. In this episode Georgiana and KJ discuss the challenges of customer acquisition and retention in the digital age, and the need for companies to prioritize efficiency, retention, and maximizing ROI.    Key Takeaways: How companies can provide a better onboarding experience for customers The challenges of customer acquisition in today's digital landscape How to shift from a mindset of “growth at all costs” to maximizing ROI Why customer research should be the foundation of any decision-making process Quote of the Show (3:00): "We don't need to be guessing at what our best strategies are, the answers to that strategy live inside the heads of our best customers." – Georgiana Laudi   Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Georgiana Laudi: LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Twitter: https://twitter.com/ggiiaa Company Website: https://forgetthefunnel.com Company LinkedIn: https://www.linkedin.com/company/forgetthefunnel/     How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Shop my digital products HERE!@uprootyourself@uprootwaxshop

Get ready to take your Walmart selling game to the next level! Our brilliant guest, Michal Chapnick, a Walmart expert, talks about Walmart's ad certification, the unveiling of innovative beta programs, and the integration of Google ads into promoting your Walmart products. She'll also shed light on Walmart's commitment to third-party sellers through initiatives like fee discounts and personalized product suggestions. This is the inside scoop you need to unlock the potential of Walmart's marketplace and see your sales soar. Discover the power of Google ads in driving traffic to Walmart and how it can work wonders for your brand exposure. Dive into the advantages of Walmart's SEM program and learn why it may be more beneficial than directly sending Google ads to Walmart. Michal reveals the abundant opportunities awaiting sellers at Walmart Canada and uncovers the potential impact of beta programs, such as brand stores, on your sales figures. This Walmart Wednesday episode is packed with insights and advice for those seeking to extend their business reach on Walmart. As we approach Q4, the busiest time for e-commerce, Michal shares her expertise on maximizing your sales during this hectic period. From planning and implementing promotions to optimizing your listings and enhancing customer service, we've got you covered. Uncover the impact of the beta version of coupon codes and the power of video ads in holding customer attention. We wrap up our episode by acknowledging all the diligent sellers out there and remind you to make the most of the opportunities available on Walmart's platform, particularly during the holiday season. Buckle up for a wealth of knowledge, and best wishes for a profitable Q4!   In episode 513 of the Serious Sellers Podcast, Carrie and Michal discuss: 00:00 - Selling on Walmart Updates and Opportunities 03:13 - BIS Mentor and Customized Suggestions 06:07 - The Growth and Opportunities With Walmart 12:35 - Walmart's Influence on Black Friday Sales 15:23 - Running Ads for Walmart Benefits 19:17 - Opportunities for Selling in Walmart Canada  23:53 - Promoting Walmart Sales With Coupons and Videos 31:56 - Optimizing Keywords With Helium 10 33:24 - Q4 Selling Tactics and Appreciation ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: On today's episode we have Walmart expert Michal Chapnick. She's going to be talking about Walmart ad certification, new beta programs for Walmart, as well as Google ads for Walmart. So this and so much more on today's episode of the Serious Sellers Podcast.   Bradley Sutton: How cool is that? Pretty cool, I think.   Carrie Miller: Hello everyone and welcome to another episode of the Serious Sellers Podcast by Helium 10. My name is Carrie and I'm your host today, and this is our winning with Walmart Wednesday, where we talk about all things Walmart. We answer all of your questions and I'm very, very excited today because I have an amazing guest. We have Michal Chapnick, who is going to be joining me. I'm going to be asking her lots of questions because she's a Walmart expert. She has a Walmart agency and she's had a lot of success on Walmart. I know a lot of you are familiar with her. Hey, Michal, how's it going?   Michal: Hello, I'm good and good. How are you doing?   Carrie Miller: Very good. Thank you, nice to see you, and thanks so much for coming on. I'm really excited to have you because you're one of the you know Walmart gurus one of the few Walmart gurus. I would say, probably one of the top in the industry here for Walmart. So thank you. Yeah, so I'm really excited because I know that you have a lot of kind of cool updates to share with us. Okay, so I'm going to get into it. I'm going to get into some of the first things. I'm going to ask you just what kind of updates are there that you would like to share with us about Walmart? Do you want to share any updates of anything new for Walmart or what's new?   Michal: basically, I think there are so many Recently. You know, every week we do Walmart updates and we have, like you know, 10, 15 slides every week because they're really on top of it, they're working really hard and a lot of them are really exciting because and I'm telling that all the time Walmart really wants you. They want you on Walmart, they want the brand, they want you to sell and a lot of people you know sometimes having a hard time to enter Walmart or when they're on Walmart they're having a hard time to sell. But Walmart really wants you there and they're doing everything they can from their side to help you and, you know, give you help to set up, give you help with fees. There's always some kind of promotion there is doing for sellers that are already on Walmart or new sellers. So right now they're doing a lot of like. They're cutting off fees in different ways.   Michal: So either if you have the Pro Seller badge and you can get deep discounts on fees and you can get credit that you can use it for run ads or to use it for the review accelerator program, so you get this credit back. The only thing you need to do is go to your BIS mentor. It's in every account. It's on the, I think, top left and Walmart is giving you customized suggestions so it just specifically for you.   Michal: So from things like items that they think you have an opportunity to get more sales if you lower your price and they're willing to cut your sell off fees, so they will cut your sell off fees so you'll be able to take your price lower to sell more. So this is just one example of the second thing they will give you like a customized list of products that they think you should add to your account. So they're basing that, based on the category you're selling or the brand you're selling. So if you're a resale, of wholesale, you will see a lot of opportunities and I know that some of my sellers that I'm working with they're taking really good advantage of those and they're they managed to get a lot of sales because usually Walmart will tell you something that is out of stock or something that the other sellers are not using WFS.   Carrie Miller: So once you got this inventory and it's already selling very well and you're the only one selling it or the only one WFS, imagine that is like so much self I actually talked to them about this and they said that they anything in the assortment growth tab, that those are really the best opportunities because they kind of compliment what they already have on Walmart. So they're looking for complimentary products. So I think that's why is they're really going to. If you take those suggestions, they're going to boost you and then you're going to get a lot of exposure and sales. Like I know, I was talking to an account manager and she said that somebody in the toys category had a bunch of assortment growth suggestions for toys and they started manufacturing them and basically have been killing it on Walmart, just making tons and tons of sales. So that's a that's something that is really interesting right now for opportunity for selling products.   Michal: It is working. I know that one of our clients that he have an account manager. You know in the past you know they were doing it personally, they know exactly the opportunity so they can do it all and you know he's selling in the category of backpacks. They told him you know what styles right now there is like a lot of demand, for example, clear backpacks and things like that, and the same thing is killing they're. They're making six figures a month.   Michal: They're just amazing. So Walmart is there to help you. I think, if you, I don't know I was selling on Amazon for 12 years, but I remember the 10 years ago. I used to get emails from Amazon every day with items to sell. They were like telling me hey, you know these these, you know those items right, and I don't know if they still do that. I have no idea, but I haven't gotten any recently. And but with Walmart is the same thing. They want to know.   Michal: For them to get to the same or as close as Amazon sells, their catalog have to grow and that's their focus. They're focused in growing their catalog and they're using the sellers, the third-party sellers, to leverage the catalog. There's still far away in a couple of hundreds of millions of products from Amazon. There is so much place for new sellers and even people that come into Walmart and they're new and they don't know what to sell. I can show them so quickly. So much opportunities. There's endless opportunities. One of the coolest things with the mentor base even if you're a private label, walmart know you're selling, for example, in the toy category or kitchen, and they know exactly what product, have a lot of demand and they will tell you. And then you need to go and manufacture that or source that or there's so many ways you can get your hands on these items. This is one of the things that I really like, that they're really encouraging you and we just talked about it.   Michal: Right now they have an update for the category of automotive. They will tell you all the products they're looking for in automotive and they tell you please bring those products, list them. We want you to create the listing. They do not want you to sell something. Yeah, of course you can sell. Something is already on Walmart but what they're trying to do is to get you to create new listings. They want you to not just to create new listing. They also expect to need to create good listings, because when they're good listing, they can be in front of customers. Customer can find them. When customer find it, the content is good, so he will buy it.   Michal: Right now they give you the option to upload videos to your listing. Everybody can do that right now. It doesn't cost you anything. You can just go ahead and there's a when you go and open the case. There is one of the section it says upload rich media, upload video, and they will give you an instructions and a file to upload your video. So they're really doing a lot for the sellers and going a little bit back. The most important things that you need to remember is that you have to follow the guidelines, because you're going to have so much benefits coming after that, Getting the processor batch, for example. Now they're offering the SEM, that's the searching agent marketing, and what is that? So let's talk about that for a second, because that's I think this is one of the most exciting updates the last couple of months.   Carrie Miller: Yeah, I saw it pop in my account and I took a look at it. I think my biggest question is because this is basically advertising through Google Shopping, through the portal, and they basically do it for you. As long as you're really well optimized, you'll show for the best keywords. But is this now the paid version of what was free? Because I remember my product used to show up a ton on Google Shopping just for free and I hadn't been advertising on Google for Walmart but it would say available on Walmart.com. Is it now kind of paid and not free, or do you see both?   Michal: No, it's definitely both. So here's the secret. Walmart is spending millions Even I wish I could see their budget for Google Ads. It's insane, it's really crazy. They know the power of Google Ads. We saw in many, many clients a lot of time when we went deep into the sales and trying to understand where those sales are coming from. Between 30% to 40% of a lot of item sales coming from Google Ads. So Walmart is pushing all the listing to Google Ads.   Michal: But there's a couple of criterias, like your listing have to be following the guidelines, you have to have good images, so you have to have not too long title and all the things that are very important, and you can see it in your listing score. There is a tool that show you exactly the score for every little part of your listing and if your score is high, there is no reason why you shouldn't be eligible to show up on Google Ads. So Walmart is not going to put you on Google Ads if you don't have enough images, because then the pain for your item to show up on Google a customer is going to click on that is going to come to Walmart and he's not going to end up buying because there's no information or there's no images. So again, they have to make sure your listing is going to have the chance to convert before they will do that. So the only thing you need to do is make sure your listing is following the guidelines. And so now Walmart is telling you we're giving you the option. We know how powerful is Google, we know how powerful the ads are coming. We are spending a lot of money, but if you want to do some extra, you want to spend more money, you want to put more product. We're giving you the option to start doing campaigns on Google, and I think that's huge and I think whoever is going to take advantage of that is going to see amazing results in their conversion rates.   Michal: Because Still, 40 percent of people will start their search on Google. I think 35 percent going to go directly to Amazon, 40 percent on Search and Agent, and then the rest is spread on different things. Some people will go through Pinterest or even social media. They're going to look and stuff in there. Another thing that why you want to be optimized is the same thing as more you optimize and you listen to high quality. Walmart is not just advertising on Google or Bing or Ad. They're advertising with a lot of social media advertising, with a lot of bills website. They're advertising with a lot of really big influencers that they're paying them a lot of money. As more as you're listening is good. They will expose your items to all those channels they're advertising at.   Carrie Miller: That's possible. Yeah, I know that.   Michal: Yeah, I was talking with one of the account manager and they have the option to pick items and put them on this bucket, this list, and then website deals website like a silk deals, and there's all websites like that or influencers have the option to look at that list and pick the items they want to promote this week because they're getting paid and they get also getting paid affiliates. Yeah, there's things like that. Sometimes, if you follow influencers on Walmart on Instagram, they're doing a lot of Walmart. You can see they're pushing a lot of passion. Yeah, kitchen items. And right now it's crazy because people are waiting for influencers to show them what's the deals on Walmart, because everybody know that Walmart have the best Black Friday deals.   Michal: Yeah, we always have the biggest selection, the biggest selection of deals in each category. Because other stores can be just electronics, best buy with Walmart. The Black Friday deals are on home, on outdoor, on Christmas decoration, toys, clothing, jewelry, everything. Walmart is very known in Black Friday.   Carrie Miller: We did have a question about SEM. It says do you do Walmart SEM and your own Google ads at the same time? That's a really good question Because if you don't want to cannibalize your own Google ads while doing the SEM Google ads, that is a really good question.   Michal: Usually, when you do your own Google ads, you choose where the traffic is going to go. You can run Google ads for your website. It's good because many times I remember I had items that I used to sell in the past. There were not all of people were selling them In the category. I would say it was a kind of a shoes, a specific shoes for kids. When I used to go to Google and I used to write that specific keyword. I get Google ads and I sell my shoes on Walmart. Next to it I saw my shoes on my website and next to it on Amazon. I used to get all the Google ads I could. Now, most likely, the customer will buy my shoes. It doesn't matter where, but he will buy them. Again, you're creating brand awareness. It's more ads you can create. It's more exposure. You can put your brand in a product. It's better for you because the customer remembered that.   Carrie Miller: I think that they clarified it. I mean sending Google traffic to Walmart. Maybe not do your own Google ads to Walmart if you're doing SEM, potentially.   Michal: Yeah, that's what it's going to do. That's exactly what it's going to drive traffic from Google to your Walmart. So I say you know, try, try, you can put a budget. It's not too complicated to run those campaigns. So I would say, give it a try. And before you do that, also go and search for your item on Google and see if it's really coming up, if Walmart is already promoting your items. And again, the most important thing, make sure your listing is following the guideline.   Carrie Miller: Yeah, for my own Google ads. I did do an experiment where I was trying to see if it would help with ranking if I sent outside ads, like from Google, like at U-Kan on Amazon, and I noticed that it did not make a difference when I sent my own Google ads to Walmart. And so I think that probably, if there is going to be a benefit, it's probably going to be through the SEM program doing ads to Walmart. So if if I were to choose between the two, I would probably do the Walmart SEM over Google to my own Google ads to Walmart, whereas I would still obviously do Google ads because I have Google ads to my own sites as well. But that's what I would think because I know that they are kind of looking at their own metrics and the more you convert on their side, I think that the better it is. But that could be just a guess, but I do know for a test that it did not help my rank. So there is that, because I know a lot of us do that for Amazon. We send Google traffic and it does help with rank, but it didn't on Walmart.   Michal: Yeah, one more thing I'm thinking of is that it's probably going to be much better because they have better pricing, so it might be going to end up being much cheaper than you spend it yourself.   Carrie Miller: Yes, it's Walmart.   Michal: It's going for Walmart account. It's not your Google account, it's Walmart account having their own pricing. So you will get that. And the second thing it's known because I can see it. Every time I go to Google I can see Google love Walmart. Google will always place Walmart ads in first five. So this is another thing you will get better exposure and you have better chance to shop in a better ad in a better location Because, again, it's through Walmart. So just that it's worth it.   Carrie Miller: We have another question. Actually Bradley asked this one and it says is Walmart Canada worth it yet?   Michal: I absolutely think so, absolutely. It is very like with Walmart.com, the same thing with Walmart Canada. Not every product will be a huge success because those marketplaces are still building their customer base, but I think Walmart.com is doing very good. Now for Canada, from a lot of people that I have a lot of friends that live in Canada people online. When they go online they usually will go either to Amazon Canada or Walmart Canada. There is not too many options. Some items people can go to the store and have some problems to find Like there is not always big selection of things. So if you know to find those items that people having a hard time to find in the store or next to their house, you will know that Canada will be very, very good.   Michal: So actually, going back to the time when I used to sell kitchens, we had exact same styles on that farm in Canada and actually it was a period of time that we met sales on Canada. Because I guess you know people need, you know everybody needs shoes for their. Yeah, you don't need to do much, it's going to sell. If you have nice shoes with quality, it will sell. And I think the thing is that, again, people when they go online, they don't. There's not too many brands that are selling on Walmart.com or Canada. So again, if you find those opportunities and there is tons of opportunities on Walmart Canada and also in Canada people, the Canadian, are paying high prices on stuff, so you don't have to sell nothing to cheap, you can sell it in your price or even higher and customers are paying and they're also paying shipping as well, so I think the profit is also very nice on Canada.   Carrie Miller: All right, let's go into some other things I know. Can you give us some insights to you know, like I think, some beta programs I think coupons, brand stores, any other kind of beta programs that you've seen, and have you been able to use them and what's your experience been with those?   Michal: Yeah, so brand stores are available for very selected amount of sellers. Right now it's mostly they started with a lot of sellers that do it fashion, so we do have a couple of our clients that they have the option to do brand stores and right now it looks great. I cannot wait for it to be available to everyone because we need that. You know you want to click on the brand and go to a nice storefront that you can display your. You know what are you selling. I think it's going to help a brand grow really nicely on Walmart and I think the best part is, again we see the people that selling on Walmart. There's not a lot of brands that take Walmart really seriously and doing those extra steps, but the one they do, those that want to see really success on Walmart. So I'm excited to you know, to see some of the brands we're working with, you know, using that feature and growing. The second thing is coupon codes. So coupon codes again are in beta right now. Yes, and it's available from whatever.   Michal: Only like 50 sellers got that, yeah, maybe now a little bit more, but I cannot wait for that because, again, this is huge for doing social media marketing, because people love those videos and those ads and everything that you give them. Coupon code is, like, so popular right now with Amazon, and I think it's going to help get so much more traffic and sales to Walmart when you can, you know, and display your items with the coupon code. I think so.   Carrie Miller: I think that it's a bummer we don't have it right now because my sales when we started doing a coupon on Amazon have done really, really well, because I just think people are always looking for a deal. So, seeing that coupon, they're like, oh, I might as well just get this item too in here because it's on sale or there's a coupon, whereas you know we don't have it on Walmart yet. I'm kind of antsy to get coupons on Walmart. It would be really cool if they just decided next week to release those, because I'm desperately waiting for those because they work really well on Amazon. We see that they work because people are already shopping on there and they're like, oh, I'm looking, they're looking for deals, right? So the more access we have to give deals, I think, the more sales we're going to make on Walmart.   Michal: So, yeah, in beta anymore. It's available to everyone. If you're a brand, you have to be brand and register, but is the video ads. Yes is the most exciting thing I think happened recently for brands is that you can create a video ad and you get your customer attention so fast because you know the minute they search for something, your video is and it's big, it's really big. You saw on Walmart, it's not like tiny. It's like yes, really like the page. It's really nice big deal, and I'm still amazed that so many brands are not using that. There are so many people and sellers that are not using the video ads or even just to upload the video to the listing. So many people are not doing that. So and so, yeah, this is I think the key to this with Walmart is paying attention and doing all this stuff. I agree.   Carrie Miller: I think I've talked to some people and because the minimum is a dollar for the video ads, they haven't been utilizing them. Have you started doing video ads and have you seen some good conversion on those, like just better conversion overall? Or what do you see with the video ads Currently?   Michal: yeah, we do have one of our clients that is running video ads and their sales are are really going high, Like we're talking about 30% more than before, so that's really nice. They're very happy with that, and so this is one of the things that you know with advertisement usually you should see growth and you know with sales.   Carrie Miller: Mm, hmm, that would be. Yeah, that's amazing. Okay, so let's see, there was something else that you mentioned, and it was ad certification. Do you want to talk a little bit about Walmart ad certification? I think this is a completely new program, so yeah, that's a new program that Walmart is.   Michal: see that people struggling with ads Like they're trying to run ads and they don't know, they have no clue what they're doing. So they're saying, hey, let's give you a certificate. So I think it's just to make people feel like, oh, if they're going to go through a course, they're going to be certified and they know what they're doing. So this is what they're trying to do. Or they're even offering that to your team. It doesn't have to be you, it's going to be somebody from your team. So if you have a VA, or because Walmart advertisement is not difficult, but you have to take the time and and learn how to create your campaigns correctly, how to optimize them, how to find the right keywords, a check your competition.   Michal: If you're running ads and you don't spy on your only competitors to see what they're doing, you're missing out. Because this can be. I always find. When I do, you know, when I look at competitors, when we run ads for customers, we can always see that there is, we have a list of all the relevant keywords and then we look at the competitors and sometimes they're missing one or two, or sometimes even more. And that's your opportunity. So I think it's just to make sure that you're not missing out, and so we can always see that there is.   Michal: We have a list of all the relevant keywords and then we look at the competitors and sometimes they're missing one or two or sometimes even more. And that's your opportunity, because nobody's paying for that keywords and you can pay for it and get all the traffic. Or Another thing that I see all the time with the competitors is that they're paying for a lot of phrases but they're not coming out as relevant because they don't have that phrase in the listing. So the ad algorithm is very smart, so he will sometimes place them for these keywords, but only because they don't have somebody that looks more relevant. Once you come and you're more relevant, you're not really competing with him because you will always get the first spot in the first page because the algorithm know you're relevant. So it's easy. Even if somebody in your confederate is advertising sometimes they're not doing such a good job you can always come and find those little holes where you can take advantage of something that your competitor is not doing.   Carrie Miller: Very good, very interesting. Well, I think we're pretty much at our time limit, but I was wondering if there's anything else that we didn't talk about that you might want to give advice on or share with the audience. Any final thoughts?   Michal: Yes, I think through the end of the year. Right now it's a really good timing for a lot, especially of the new seller, to see the potential of Walmart because a lot of them will be surprised right now with the sales. So I really want a lot of you to catch the momentum of the end of the year. Right now it's the best timing to add new product because there's a lot of traffic. So take the time and add new product. If you have a product they're doing very well, sometimes you can even just create another offer. It can be two-pack, three-pack, it can be a bundle. Again, it's more items you add, more customer can find you, you create more brand awareness. So add as many skills, as I always think is a good strategy to build your brand and stay in stock, even though pay attention, because a lot of people what happened right now? They're getting out of stock because they didn't thought they're going to sell so many, so much on Walmart and they're getting out of stock quickly. So try to stay in stock so you keep your momentum and your ranking. So add, advertise. Now is the best time.   Michal: Advertise, pay attention to your budget. Make sure you're running ads during those peak days and peak hours. You don't run out of your budget too early of the day, so take advantage of the Google advertisement promo code. One thing that I wanted to say it's going to be super cool when you run ads. So your item is showing up like write the first thing the customer seat and then you use a promo. Like promo it's mean you're doing something like reduce price. So your item right now instead of $29.99 is $24.99. So you already catching the customer eye because you can see this item is on sale and then they click on your product and then they see there is coupon code. Right, it's going to be like. I think it's going to create a lot of conversion.   Carrie Miller: I think so too.   Michal: Together, and so I cannot wait for the coupon code to come. But right now you can run ads, you can do promo and that's going to catch some eyes. You will get a lot of sales just by doing that, as well as running ads going to help you get ranked. So this is a really good timing to not just sit back and say, oh, it's too late. No, it's not too late, you have enough time. Continue optimizing. Even right now. I'm telling all our customers please run a new keyword report.   Michal: One of the things that people don't do is everybody that listen right now. When the last time you optimize your listening maybe you upload a year ago did you optimize it since then? Keywords is something that change all the time, especially in Q4. Because in Q4 there's a lot of new phrases. So if you sell toy for girls and right now you can add something to one of your key features, it says that toy make a great Christmas gift for girls. Christmas gift for girls is a very high search term at this time of the year and if you don't use it, you're missing out thousands of thousands of customers that potentially can come to your listening because that phrase is in your listening. So it's the perfect time right now, today, or even if you're on vacation or something next week, whenever you listen to that at any time.   Michal: Go to Helium 10, run keyword refresh, keyword report to your product and do a couple of adjustments. Go and add those keywords to your description, to your title, even to your key features. Even your attributes can use some refreshment. Go to your listing tool score and see your score and see what you can improve in there. So just by doing that and you know what I love about it, that if you do that, you will see that in the next week or two you will get more traffic. It's working, guys. I think this tip is always working.   Carrie Miller: One more question on that Do you use Helium 10, Cerebro and Magnet to find those keywords, or where are you finding those keywords? Is that kind of the best option?   Michal: I'm using both. So Magnet, we're always doing searches just to see what's coming up, and I always like to use Cerebro because I will go to my competing items. At least two or three of them will take their item number, go to Cerebro to see what they're ranking for, which keywords, and almost always I will find the phrase that I never got in the other search. So always do both.   Carrie Miller: Yeah, we're updating those keywords every week, so you should be able to find new keywords on Helium 10, Cerebro and Magnet. So thank you everyone for listening. Thank you so much, Michal, for coming on. I always love having you on because you are definitely one of the top in the industry, so I appreciate you taking the time and answering questions and giving advice. So good luck to everyone who's selling this Q4. I think we've gotten a lot of really great tactics here from Michal on what to do, from you know, for Q4. So we will see you all next time on Walmart Wednesday. So thank you.   Michal: Bye Carrie. Thank you so much.   Carrie Miller: Bye.  

In this episode of the Not For Lazy Marketers podcast, I emphasize the significance of staying consistent and intentional in your marketing during the holiday season. I address common concerns about slowing down marketing efforts and provide three key strategies to ensure business growth and success. Don't miss out on the opportunity to make the most of the unique advantages the holiday season brings to your business.

Eric Conner is killing it. His gym grosses over US$50,000 a month in a really tough market just outside Los Angeles. Since 2016, he's increased revenue by 100 percent. In 2022-2023 alone, he increased his gross by 20 percent. And he's done it without running ads. Today, Eric has multiple staff members who are building careers at his gym while they're supported by benefit plans. And as CEO of a thriving business, Eric has time to branch into other areas, such as investing in real estate and mentoring other gym owners.In this episode of “Run a Profitable Gym,” Eric shares how he used multiple revenue streams and a mindset shift to transform his gym. According to Eric, the meteoric rise began when he decided to turn his hobby into a real business. One of his first moves: He started using Two-Brain's Prescriptive Model, which is proven to increase revenue and improve retention. LinksLearn how to use the Prescriptive ModelGym Owners UnitedBook a Call0:43 - Growing in a tough market7:01 - The Prescriptive Model8:31 - Leadership skills13:47 - Other revenue streams25:33 - Call five clients

This is a recap of the top 10 posts on Hacker News on October 19th, 2023.This podcast was generated by wondercraft.ai(00:42): Meta is banning people from advertising after running ads for Python and PandasOriginal post: https://news.ycombinator.com/item?id=37939269&utm_source=wondercraft_ai(02:31): Bandcamp's Entire Union Bargaining Team Was Laid OffOriginal post: https://news.ycombinator.com/item?id=37938636&utm_source=wondercraft_ai(04:39): Localsend: Open-Source Airdrop AlternativeOriginal post: https://news.ycombinator.com/item?id=37938183&utm_source=wondercraft_ai(06:31): Build your own BitTorrentOriginal post: https://news.ycombinator.com/item?id=37941075&utm_source=wondercraft_ai(08:13): Early Europeans ate seaweed for thousands of yearsOriginal post: https://news.ycombinator.com/item?id=37943843&utm_source=wondercraft_ai(09:59): DRM-free e-books are a big deal (2019)Original post: https://news.ycombinator.com/item?id=37937451&utm_source=wondercraft_ai(11:54): 13 States join the IRS direct-file test after tax prep firms dropped the ballOriginal post: https://news.ycombinator.com/item?id=37937894&utm_source=wondercraft_ai(13:47): Peter Thiel was an FBI informantOriginal post: https://news.ycombinator.com/item?id=37941881&utm_source=wondercraft_ai(15:34): LocalPilot: Open-source GitHub Copilot on your MacBookOriginal post: https://news.ycombinator.com/item?id=37940572&utm_source=wondercraft_ai(17:37): Trucking startup Convoy closes operations with no buyerOriginal post: https://news.ycombinator.com/item?id=37946017&utm_source=wondercraft_aiThis is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai

In this episode host Chris Robinson talks to Brian Milligan, Matt Glidden, and Eric Erlacher about running rooms and how to market to get butts in seats.

More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all..

You're a podcaster or you'd like to be, but you're wondering how to make money for your business from your show, especially in a market that feel saturated. In this show April records live from Podcast Movement 2023 and she is delivering to you the exact talk she delivered on stage at Podcast Movement!    If you have a small list, or you're new to podcasting. If you don't want advertisers or you don't have enough downloads for them to pay attention to you. And, if you're wondering how we've generated over a million dollars in sales directly attributed to this how, this episode unpacks it all.    This show also comes with:  Slides from April's talk at Podcast Movement 2023 1 hour training and worksheets on how to create an intuitive quiz for your show Powerful resources for building aligned offers    At the end of this episode you will:    Know how to create a show structure that make you the centerpiece, even with guests Have a funnel you can apply to your show Know how to create offers that your listeners can't refuse  To access the resources, grab the transcription and more, visit https://sweetlifepodcast.com/303

See omnystudio.com/listener for privacy information.

Facebook ads can be a powerful tool to get across to your target audience. But how can you leverage Facebook ads to get paid? In this episode, Kendra Perry reveals what you need to know before starting Facebook ads to find the right audience and send it to the right people. She emphasizes the value of doing market research to learn your target audience and breaks down some of the different types of ads that will allow you to build your email list. For more tips on what works best you're your ads, join Kendra in this insightful episode. Make the most of your Facebook ads today! Tools mentioned in this episode:ConvertKit FG Funnels Google AnalyticsLove the show? Subscribe, rate, review & share! https://kendraperry.net/Join us in the best business building program for health coaches & practitioners. Apply by messaging the word 'biz audit' to me on Facebook or Instagram

Unlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime.  Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before.  We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing.  But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must! Don't miss out on this tailor-made episode to supercharge your online presence and make the most of Instagram without running ads. Tune in now for your path to success! Here are the resources mentioned in the show: Join the Supercharge Your Online Sales 3 Day Challenge Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

The allure of paid ads is one that many fitness coaches get sidetracked with. I'm not saying they can't work, but they are only effective when you've already built a very strong foundation and have been in the game for a long time. In today's episode of the Vince Del Monte Podcast, I give a checklist to help you decided when you should consider running paid ads. It will help you determine if this is the  right move for your business. REGISTER NOW FOR MY FREE LIVE MASTERCLASS on how online fitness coaches are attracting, nurturing and converting clients consistently to $5K, $7K and $10K in their first month of business: https://go.7figuremastermind.ca/june-masterclass

Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/