Podcasts about brainy business understanding

Welcome to Compromising Positions! The tech podcast that asks non-cybersecurity professionals what we in the industry can do to make their lives easier and help make our organisations more prepared to face ever-changing human-centric cyber threats! Join your hosts, Lianne Potter, Cyber Anthropologist and Head of Security Operations for a major retailer, and Jeff Watkins, Cybersecurity enthusiast and CTO for a software consultancy as they interview this week's guest!This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics.In this episode, we're going to discuss the art of influencing both up and down, and how to tailor your cybersecurity message to different audiences. Melina teaches us that it's not about the cookie - that is, it's not just about the product or cybersecurity awareness and controls themselves, but it's about how we frame information and communicate change.With her expertise in behavioural economics, Melina shows us how to make change easier, reduce decision fatigue, and increase social capital through understanding and compromise.What you'll learn in this episode:Effective communication is key to influencing both up and down in an organization. Tailoring your message to the audience and framing it in a relatable way can make you a more thoughtful communicator.Cybersecurity awareness and controls are crucial for preventing breaches, but the way you "sell" the experience matters. By making engagement positive and impactful, you can increase social capital and encourage people to follow the rules.Change can be overwhelming, especially when we're already dealing with a lot of decisions and cognitive load. To make change easier, it's important to focus on what matters in the moment and avoid overwhelming people with too many changes at once.By understanding how our brains work and tailoring our communication and change management strategies accordingly, we can make a positive impact on our organizations and help drive progress.If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place. Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review. Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, like Melina, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don't forget to ask yourself, ‘Am I the compromising position here?' Show NotesMelina has created a fantastic It's Not About The Cookie worksheet so you can start using it in your organisation todayAn article on delivering bad news on a Friday. It isn't the book Lianne mentioned (she can't remember what book that was!) but this article covers why bad news from leadership on a Friday is a bad move! By Korn FerryAn article on Decision FatigueABOUT MELINA PALMERMelina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioural economics.She is the CEO of The Brainy Business, which provides behavioural economics training and consulting to businesses of all sizes from around the world.Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioural economics to many universities and businesses. Melina teaches applied behavioural economics through the Texas A&M Human Behavior Lab and obtained her master's in behavioural economics from The Chicago School of Professional Psychology.A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.Her first book, What Your Customer Wants and Can't Tell You (2021), won first place in the Chanticleer International Book Awards in its category, of which her second book, What Your Employees Need and Can't Tell You (2022), was also a finalist. Her highly anticipated third book, The Truth About Pricing, is scheduled to be published in January 2024.LINKS RELATED TO MELINA PALMERThe Brainy Business (Website)The Brainy Business PodcastLinkedIn

Welcome to Compromising Positions! The tech podcast that asks non-cybersecurity professionals what we in the industry can do to make their lives easier and help make our organisations more prepared to face ever-changing human-centric cyber threats! Join your hosts, Lianne Potter, Cyber Anthropologist and Head of Security Operations for a major retailer, and Jeff Watkins, Cybersecurity enthusiast and CTO for a software consultancy as they interview this week's guest!This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics.In this episode, we discuss how silos and tribal mentalities occur in the workplace due to confirmation bias and how we can expand the circle of empathy to create a more cohesive team.We'll also delve into the issue of time discounting, availability bias and optimism bias to understand why people are drawn to the easy option in the moment.We shall explore how the cybersecurity team's curse of knowledge can be a barrier to effective communication, and the need to create easier-to-digest content that enables 'buy-in.' Key takeaways for this episode are:Understanding the behaviour that leads to insecure cybersecurity behaviour is crucial in developing effective cybersecurity strategies. Silos and tribal mentalities in the workplace can be detrimental to team dynamics and productivity. Leaders should work towards creating a 'team company' culture. Confirmation bias and focusing illusion can lead to negative relationships and narrow perspectives. It's important to listen and build positive connections. Cybersecurity messages should be framed in a way that resonates with users and takes into account their knowledge and habits. To effectively communicate cybersecurity information, it's important to get into the mind space of the person you're communicating with and provide easy-to-digest content.If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place. Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review. Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, like Melina, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don't forget to ask yourself, ‘Am I the compromising position here?' SHOW NOTESThe original, and arguably the best book on Nudge Theory - Nudge: The Final Edition: Improving Decisions About Money, Health, and the Environment by Richard H. Thaler and Cass R. Sunstein. This is a must read book to learn about influencing behaviour changeThe Power of Us: Harnessing Our Shared Identities for Personal and Collective Success by Jay Van Bavel and Dominic J. PackerA short video on the philosophy of Ayn RandMelina's episode on Confirmation BiasMelina's episode on Focusing IllusionWe couldn't find the exact study Melina mentions in regards to teachers bias and the impact on grades but we did find another similar study that shares almost the same results - (Biased) Grading of Students' PerformanceMelina's episode on Availability BiasMelina's episode on Time DiscountingMelina's episode on Optimism BiasABOUT MELINA PALMERMelina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioural economics.She is the CEO of The Brainy Business, which provides behavioural economics training and consulting to businesses of all sizes from around the world.Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioural economics to many universities and businesses. Melina teaches applied behavioural economics through the Texas A&M Human Behavior Lab and obtained her master's in behavioural economics from The Chicago School of Professional Psychology.A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.Her first book, What Your Customer Wants and Can't Tell You (2021), won first place in the Chanticleer International Book Awards in its category, of which her second book, What Your Employees Need and Can't Tell You (2022), was also a finalist. Her highly anticipated third book, The Truth About Pricing, is scheduled to be published in January 2024.LINKS RELATED TO MELINA PALMERThe Brainy Business (Website)The Brainy Business PodcastLinkedIn

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and micro-decisions that influence employees' reactions to change. They also explore the impact of employee engagement on successful change, the importance of creating the right environment for change, and the barriers to employee engagement. They touch on Elon Musk's approach to change at Twitter and the power of small steps in achieving change. The conversation also delves into cognitive biases and their impact on the change process, as well as conflicts and stereotypes between different departments within organizations. Melina suggests building connections across departments and fostering a sense of unity to overcome these challenges. Show notes, video, text, resources: https://www.rogerdooley.com/melina-palmer-employees/ Video: https://youtu.be/v_X5Cg6MniA Book: https://amzn.to/3YHPJvb Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and was named the #1 psychology podcast people in business should listen to by Psychology. Melina's first book is What Your Customer Wants (And Can't Tell You).

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and businesses. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and writes a column on behavioral economics for Inc Magazine. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out now! Find out more at thebrainybusiness.com. Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a solution, so The Scout Guide was born. Today she and her partner have more than 79 cities where their franchise publications are printed and shared to support the local business community. Christy leads creative direction and branding across the business. For more information, you can check out TheScoutGuide.com. Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of local grassroots leadership and advocacy to an established city-wide activist. Now she serves at Philadelphia's first African American Register of Wills. To learn more, go to phila.gov/wills. Three amazing guests – Melina Palmer, Christy Ford, and Tracey L. Gordon – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.This week on SmallBizChat Podcast:Our guests' favorite podcasts.Their favorite business app.Their favorite old-school marketing tip.Plus a few other questions about great resources for up-and-coming business leaders.Resources Mentioned:BossQuiz: https://bossquiz.com/ SmallBizLady University: https://smallbizladyuniversity.com/ Podcasts Mentioned:The Brainy Business PodcastNegotiate Anything by Kwame ChristianHow I Built ThisMillion Dollaz Worth of GameApps Mentioned:FacebookInstagramCanvaBooks Mentioned:A More Beautiful Question by Warren BergerPowerNomics by Dr. Claud AndersonThe Success Principles™ by Jack CanfieldDisrupt You! by Jay SamitConnect with Melina Palmer:Website: https://www.thebrainybusiness.com Twitter: https://twitter.com/thebrainybiz LinkedIn: https://www.linkedin.com/in/melinapalmer/ Connect with Christy Ford:Website: https://thescoutguide.com/ LinkedIn: https://www.linkedin.com/in/christy-ford-0101578b/ Connect with Tracey L. Gordon:Website: https://www.phila.gov/departments/register-of-wills/ Twitter: https://twitter.com/mstraceygordon YouTube: https://www.youtube.com/channel/UCYfWw8B1hPs2vYIDe-tzEag

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and businesses. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and writes a column on behavioral economics for Inc Magazine. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out now! Find out more at thebrainybusiness.com. Tonight's show is about digging in and learning more about your customers and why they buy. If you're looking for ways to build a deeper relationship with your target customers, you're in the right place because we will discuss behavioral economics. "What I do is help people to see how you can take those common rules and then apply them in a way that's going to make it more likely to be successful, more likely for people to choose you, and to feel good about those decisions." – Melina PalmerThis week on SmallBizChat Podcast:How Melina got her start in behavioral economics. Why making decisions is like riding an elephant. B2B vs. B2C buyers. Understanding our habits and the way brains make decisions. It's not about the cookie. Secrets of pricing your brand or product. The one word that increases sales by 33%. Top 5 mistakes small businesses make when writing copy or creating ads.Resources Mentioned:BossQuiz: https://bossquiz.com/ Connect with Melina Palmer:Website: https://www.thebrainybusiness.com Twitter: https://twitter.com/thebrainybiz LinkedIn: https://www.linkedin.com/in/melinapalmer/ Facebook: https://facebook.com/thebrainybiz Instagram: https://instagram.com/thebrainybiz

You have to make so many decisions every day as an educator or educational leader. It's overwhelming and enough to drive you to burnout. Add to that the change that happens seemingly every minute in the classroom or the office.   We can't train on how to manage our brains around the constant disruptions and distractions. But you can change how you plan for and react to them.   This week on the podcast, I'm talking with Melina Palmer, a behavioral economist who consults with businesses all over the globe. She's the author of the new book, What Your Customer Wants and Can't Tell you. We explore what your teachers (and students) need and want and why it's so hard to put that into words. We also talk about why the Golden Rule is antiquated and why we need to focus on the Platinum Rule instead.   Melina is the real deal when it comes to behavioral change and there are so many takeaways from this conversation. But don't make the mistake of trying to change everything at once. Instead, tune into some micro-shifts to make long-lasting changes. About Melina Palmer: Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and is the author of two books, What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You. Jump in the Conversation: [2:15] - What teachers need but we're not attending to [2:40] - Psychology of decision-making [3:03] - Change isn't what we think it is [4:30] - Every conversation is some sort of change [8:02] - Golden Rule and Platinum Rule  [11:35] - How can we unpack what teachers need or want [13:33] - Asking questions shows they're interested and want to know more [14:15] - Where can you help take repetitive items and take them off teachers' plates [15:52] - Teachers don't go into the profession for the pay [17:46] - Change is all about you and has nothing to do with you [19:20] - There's value in being empowered to change the way you respond to anything [22:38] - What we need to tune into to implement change [23:28] - It's not possible to remove bias from your life [25:36] - Micro-shift moments: Get a win and keep on going [28:36] - Pandemic was spotlight on institution of education [30:15] - The way change is presented makes all the difference [34:48] - Turbo Time [36:55] - What people need to know about interpersonal communication [39:37] - Making something more bite sized can you look more knowledgeable [40:58] - Melina's Magic Wand [42:41] - Maureen's takeaways Links & Resources Episode 56: Getting to the Brainy Business of School Change Melina's Books The Brainy Business Podcast Solving Modern Problems with a Stone-Age Brain: Human Evolution and the Seven Fundamental Motives by Dr. Douglas T. Kenrick and David E. Lundberg A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger Beautiful Questions in the Classroom: Transforming Classrooms into Cultures of Curiosity and Inquiry by Warren Berger Email Maureen Maureen's TEDx: Changing My Mind to Change Our Schools The Education Evolution Facebook: Follow Education Evolution Twitter: Follow Education Evolution LinkedIn: Follow Education Evolution EdActive Collective Maureen's book: Creating Micro-Schools for Colorful Mismatched Kids Micro-school feature on Good Morning America The Micro-School Coalition Facebook: The Micro-School Coalition LEADPrep

Change is hard, even when it's a change that makes our lives easier. Today, I speak with Melina Palmer, CEO of The Brainy Business, expert in behavioral economics for organizations around the world, and the author of What Your Employees Need and Can't Tell You. We give you a refresher on behavioral economics and how our human brains work - especially the conscious and unconscious parts of our brains.  We discuss why change is hard, even when it's a good change, and how leaders get change massively wrong. Melina will share her framework called "It's Not About the Cookie" and how it applies to any employee initiative. She also shares her top tip for those who want to have more influence at work. Key Takeaways:Change doesn't need to be hard, you just need to understand what motivates the people you are trying to change - education alone will never be enough. Create a culture of feedback and input, solicit that feedback, then actually implement those ideas. Be transparent about your change management. The more transparent you are along the way, the more people can trust the process. "Every conversation and initiative is a change conversation or initiative - you are either in the midst of change, in the wake of change that has already happened, or building up to the next change." —  Melina Palmer About Melina Palmer, CEO and author of What Your Employees Need and Can't Tell YouMelina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her master's in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out as of October 2022.Connect with Melina PalmerThe Brainy Business Website: https://www.thebrainybusiness.comTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melinapalmer/Facebook: https://facebook.com/thebrainybizInstagram: https://instagram.com/thebrainybizReferences MentionedMelina Palmer on The Empathy Edge podcast, Why Your Customers Can't Tell You What They WantSpecial link to get your free chapter of both of Melina's books: www.thebrainybusiness.com/empathyedge  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Change is hard, even when it's a change that makes our lives easier. Today, I speak with Melina Palmer, CEO of The Brainy Business, expert in behavioral economics for organizations around the world, and the author of What Your Employees Need and Can't Tell You. We give you a refresher on behavioral economics and how our human brains work - especially the conscious and unconscious parts of our brains.  We discuss why change is hard, even when it's a good change, and how leaders get change massively wrong. Melina will share her framework called "It's Not About the Cookie" and how it applies to any employee initiative. She also shares her top tip for those who want to have more influence at work. Key Takeaways:Change doesn't need to be hard, you just need to understand what motivates the people you are trying to change - education alone will never be enough. Create a culture of feedback and input, solicit that feedback, then actually implement those ideas. Be transparent about your change management. The more transparent you are along the way, the more people can trust the process. "Every conversation and initiative is a change conversation or initiative - you are either in the midst of change, in the wake of change that has already happened, or building up to the next change." —  Melina Palmer About Melina Palmer, CEO and author of What Your Employees Need and Can't Tell YouMelina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her master's in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out as of October 2022.Connect with Melina PalmerThe Brainy Business Website: https://www.thebrainybusiness.comTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melinapalmer/Facebook: https://facebook.com/thebrainybizInstagram: https://instagram.com/thebrainybizReferences MentionedMelina Palmer on The Empathy Edge podcast, Why Your Customers Can't Tell You What They WantSpecial link to get your free chapter of both of Melina's books: www.thebrainybusiness.com/empathyedge  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

In Clear Focus: Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina's book, What Your Customer Wants and Can't Tell You, and how advertising professionals can benefit from understanding framing, priming, and herding. Melina provides practical applications of Behavioral Economics that maximize the impact of advertising and marketing.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021.

We, as humans, don't buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with.  My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Wants and Can't Tell You, will share exactly what behavioral economics is and why it matters to your success as a business, as a marketer, and as a persuasive communicator. Melina also shares why our customers can't even always tell us what they want, and we explore the concept of Behavioral Baking and how it works to better connect with customers. Key Takeaways:Look for anywhere you're communicating: “10% fat” instead of “90% fat-free” and see where you can flip it and reframe it to more appealing language and messaging (even if it is, logically, the same thing). Reframe your messages as a question to get people talking and understanding what they are looking for. Customers are distracted and are, habitually, buying 95% of the time. You need to understand which side of the habitual line you are on.  "Essentially, behavioral economics is the psychology of why people buy and understanding what's really happening within the brain. It's so important for everyone in life and in business because our subconscious brains are making 99% of our decisions at any given time." —  Melina Palmer About Melina Palmer:Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021 Connect with Melina:Website: https://www.thebrainybusiness.comBook: What Your Customer Wants and Can't Tell You http://bit.ly/WhatYourCustomerWantsGet your free copy of the 111-page PDF Companion Workbook by joining the BE Thoughtful Revolution Community: https://be-thoughtful-revolution.mn.co/share/Pg3nbLXqOXyRiFZI?utm_source=manualTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/Facebook: https://www.facebook.com/thebrainybiz/Instagram: https://www.instagram.com/thebrainybiz/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

We, as humans, don't buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with.  My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Wants and Can't Tell You, will share exactly what behavioral economics is and why it matters to your success as a business, as a marketer, and as a persuasive communicator. Melina also shares why our customers can't even always tell us what they want, and we explore the concept of Behavioral Baking and how it works to better connect with customers. Key Takeaways:Look for anywhere you're communicating: “10% fat” instead of “90% fat-free” and see where you can flip it and reframe it to more appealing language and messaging (even if it is, logically, the same thing). Reframe your messages as a question to get people talking and understanding what they are looking for. Customers are distracted and are, habitually, buying 95% of the time. You need to understand which side of the habitual line you are on.  "Essentially, behavioral economics is the psychology of why people buy and understanding what's really happening within the brain. It's so important for everyone in life and in business because our subconscious brains are making 99% of our decisions at any given time." —  Melina Palmer About Melina Palmer:Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021 Connect with Melina:Website: https://www.thebrainybusiness.comBook: What Your Customer Wants and Can't Tell You http://bit.ly/WhatYourCustomerWantsGet your free copy of the 111-page PDF Companion Workbook by joining the BE Thoughtful Revolution Community: https://be-thoughtful-revolution.mn.co/share/Pg3nbLXqOXyRiFZI?utm_source=manualTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/Facebook: https://www.facebook.com/thebrainybiz/Instagram: https://www.instagram.com/thebrainybiz/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a top podcast to help your company thrive by Inc Magazine.Melina obtained her bachelor's degree in Business Administration in Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can't Tell You), launched in May 2021 and was a #1 new release in 4 categories including: Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service.RESOURCES: https://www.linkedin.com/in/melinapalmer/Linkedin: ★★★ Are you someone who is: ★★★ About to start a business and needs guidance, Already running a business and wants to scale faster, Not satisfied with your current job and want to change your career, Very much satisfied with your professional career but want to stop working for others and gain financial freedom,  Already enjoying financial freedom but want to create more impact in your community and in the world. If you identify with any of these concerns, I am pleased to invite you to check out these 3 solutions carefully designed to address your desires. These offers are currently in-demand and are producing amazing results:

Have you started planning your goals for the year ahead yet? Or do you have a long list of things you're just hoping to get around to, without any clear roadmap for achieving them? On this episode of the podcast, Melina Palmer and I are exchanging some ideas and inspiration to incorporate into your annual planning for 2022. Think of it as your ultimate CEO Day, a valuable concept where you dedicate time and space to those big picture goals that will move your business forward—but which we usually relegate to the “non-urgent” task list. This conversation will help you to determine what's really important and make practical steps toward scheduling, planning, and prioritizing success. Melina is an applied behavioral economist who helps us understand how the brain actually works instead of how we think it should. So we're really talking about some of those brain biases and how to overcome them...because we all fall victim to mistakes in planning. Because we all have a brain. When it comes to productivity, eight hours is never eight hours and 90 days is never 90 days. Listen in to find out what we mean! And join me for the What's On Your Plate workshop on January 7 if you want to maximize the first 90 days of 2022 to be as productive as possible toward your one big business goal. About Melina Palmer: Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics.  A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc. Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, was published in May 2021. Links and Resources: The Brainy Business How The Brain Works with Melina Palmer (My Biz Bestie Episode #89, Season 6) What's On Your Plate workshop Time Stamps: [2:52] What Melina does as an applied behavioral economist [4:34] Annual planning as a multi-day, multi-faceted process [6:25] Clear multiple types of clutter out of your way first [7:06] Narrow down your big goals to three things only [7:57] Shiny objects may be desirable but they're distractions to achieving your top three goals [10:15] Amber's quarterly workshop is like Melina's 90 day sprint [12:00] Take steps and build credibility toward your five-year goal today in your planning [15:32] What's the one thing you would be happy to achieve by this time next year? [16:25] Make your to-do list smaller to avoid optimism bias  [20:53] Pre-plan your goals in a “cold state” [21:20] 90 days is not really 90 days of productivity [24:40] When planning your schedule, start with the big rocks [26:40] ADHD-ers need filters and lenses to make decisions about what to pursue [27:47] What is planning fallacy and how to counteract it [30:52] Emotional clutter can be urgent, unimportant things that take up time [35:20] Melina's top advice for planning out the next year

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021. Find Melina here: WEBSITE https://www.thebrainybusiness.com PODCAST AND INC.COM COLUMN https://itunes.apple.com/us/podcast/brainy-business/id1404578385?mt=2 https://www.inc.com/author/melina-palmer SOCIAL MEDIA Facebook https://www.facebook.com/thebrainybiz/ Instagram https://www.instagram.com/thebrainybiz/ YouTube https://www.youtube.com/c/thebrainybusiness Twitter https://twitter.com/thebrainybiz LinkedIn (Melina) https://www.linkedin.com/in/melina-palmer-36ab8712/ LinkedIn (The Brainy Business) https://www.linkedin.com/company/the-brainy-business/ #whatyourcustomerwants (for the book) We can also create a freebie for your audience where they get the first chapter of my book for free. I proactively created a URL of www.thebrainybusiness.com/closets in case you want to use it. If you want a different extension let me know, and we are under no obligation to use it! --- Support this podcast: https://anchor.fm/erin-keam/support

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021. Melina joins Mitch on this episode to share her knowledge and how our brain impacts the decisions we make in business (and in life) on a daily basis.  You can also watch a video of their discussion by visiting our YouTube Channel and be sure to subscribe and support our channel! For more general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also be sure to visit our new podcast store (https://beinhakerlaw.com/podcast-store/) to purchase affiliate services, guest merchandise and even podcast merchandise.  Yes, we have merch! Digital Accelerant - the digital business card that generates leads. Get a custom branded digital card with information and links to all your social media, email and other information. Text LAW to 21000 to connect with us and request more details. Fetch Internet. Fetch Pro is an app that creates a secure and high-speed mobile internet connection for laptops and desktop computers. Printify - the on-demand print shop to create your own merchandise without cost or the need to house inventory. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2021. All rights reserved.

In Clear Focus: Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina's new book, What Your Customer Wants and Can't Tell You, and how advertising professionals can benefit from understanding concepts including framing, priming, and herding. Melina provides practical applications of Behavioral Economics that maximize the impact of advertising and marketing.

Behavioral economics is the psychology of why people buy. It examines how people make decisions, understand what those decisions mean about your thought process, and ultimately tells us why someone makes a purchase. It is the true crossroads between economics, neuroscience, and psychology.  But what happens when we are “selling” a new idea—a new paradigm for our educational system and the future of our youth? How do we get people to buy in? On today’s podcast, I’m speaking with Melina Palmer, the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. We are examining why going against the grain goes against our biology, why it’s hard to incite change in others, and what we can do about it. I’m also thrilled to announce that this is the one-year anniversary of the Education Evolution podcast! Thank you for taking this journey with me to shake up the status quo in today's educational system. About Melina Palmer: Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.  Melina obtained her bachelor’s degree in business administration / marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics.  A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, comes out next week. Follow Melina on Instagram, Facebook, Twitter, and LinkedIn. Jump in the Conversation: [4:05] Our brain’s familiarity bias and herding instincts slow school change [11:15] The HUGE role of the subconscious brain [17:48] Identifying hang-ups and hold-ups to sell an idea [21:05] Using metaphor to unpack subconscious fears [23:09] Understanding and addressing motivations [43:10] Melina’s Magic Wand: Schools nurturing curiosity (vs teaching kids out of it) [45:37] Maureen’s Take-Aways Links and Resources:   The Brainy Business book and free workboo Jon Levy’s book: You’re Invited TEDx: How to start a movement by Derek Siver Melina’s Episode 75: The Litterary Warren Burger’s book: A More Beautiful Question RQI: Question-storming with the Right Question Institute EdActive Summit for parents, youth, and educators (June 21-24 Email Maureen Facebook: Follow Education Evolution Twitter: Follow Education Evolution LinkedIn: Follow Education Evolution Maureen’s book: Creating Micro-Schools for Colorful Mismatched Kids Micro-school feature on Good Morning America The Micro-School Coalition Facebook: The Micro-School Coalition LEADPrep  

  Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, publishes May 2021 WEBSITE https://www.thebrainybusiness.com PODCAST AND INC.COM COLUMN https://itunes.apple.com/us/podcast/brainy-business/id1404578385?mt=2 https://www.inc.com/author/melina-palmer SOCIAL MEDIA Facebook https://www.facebook.com/thebrainybiz/ Instagram https://www.instagram.com/thebrainybiz/ YouTube https://www.youtube.com/c/thebrainybusiness Twitter https://twitter.com/thebrainybiz LinkedIn (Melina) https://www.linkedin.com/in/melina-palmer-36ab8712/ LinkedIn (The Brainy Business) https://www.linkedin.com/company/the-brainy-business/ _________________________ About the CEO Rachid Zahidi is the CEO of Sentinel Background Checks and President of Sentinel Data Retrieval, LLC. He is the author of the book: The Business Immunity System-The Pitfalls & Side Effects of Data Handling, Privacy Issues, & Background Checks. He also currently serves as Learning Chair for EO Tampa; and previously served as Finance Chair, and Integration Chair for the Central Florida Chapter of Entrepreneur Organization. Expert appearances and contributions include being featured on CLTV Chicago, Fox Baltimore, Inc.com, Florida Trend, The Background Buzz, Octane Magazine, ESPN Radio and numerous other programs and publications discussing, hiring, due diligence and information security related topics. 

One of the biggest challenges every business owner faces is how to get customers to buy. In today's show, we've got some incredible brain hacks and messaging techniques that help you make more sales - and I guarantee you've never heard these before! Melina is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Think about this … Are you charging the http://giftbizunwrapped.com/episodes/maker-to-master-5 (right prices) and are they nudging customers to buy? Are http://giftbizunwrapped.com/episodes/pastamamas (your brand)’s nuances sending the right signals to your customer’s brain? Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021. BUSINESS BUILDING INSIGHTSMake it easy for customers to find what they want or they will get overwhelmed and go somewhere else. Everything about your business should be relatable to your ideal customers right down to your logos, colors, and fonts. Build http://giftbizunwrapped.com/episodes/bluegrass (positive experiences) for your customers. Surprise and Delight moments can erase bad experiences. Think of your Brand as a memory - a collection of the http://giftbizunwrapped.com/episodes/naturalannieessentials (experiences people have with you). Extend beyond that negative point so that at the end people are happier with their overall experience with you even if something that was a little bit bad happened. How To Get Customers To BuyGuide people to go in the right direction in the way you present information. It's called 'choice architecture.' Choice is all about context. And the way it is presented makes a difference. How you present something should be worded or framed in a way that resonates with your specific ideal customers. The subconscious brain is very literal and will take big font equals big price. That goes together with small font equals small price. Keep product titles simple and clear. If you use adjectives, keep it short and snappy. Use images that demonstrate experiences in product descriptions and promotions so people can imagine how it will feel. Think about what you want buyers to feel and use words that convey that feeling in your descriptions. 

In this episode, Joe had the honor and privilege of welcoming Melina Palmer to the lounge. Melina is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. She also runs the Behavioral Economics & Business column for Inc Magazine. During their discussion, they talked about how the brain interprets things and operates, the biases that drive us, and Melina provided tips on how to escape the blahs and become more productive. Melina's Book Recommendations: A More Beautiful Question – Warren Berger: https://amzn.to/2G1F6jh Follow Melina here: Website: https://www.thebrainybusiness.com Podcast: The Brainy Business | https://itunes.apple.com/us/podcast/brainy-business/id1404578385?mt=2 Facebook: https://www.facebook.com/thebrainybiz/ Instagram: https://www.instagram.com/thebrainybiz/ Twitter: https://twitter.com/thebrainybiz LinkedIn: https://www.linkedin.com/company/the-brainy-business/ YouTube: https://www.youtube.com/c/thebrainybusiness LLAMA LINKS Website: http://www.llamaleadership.com LinkedIn: https://www.linkedin.com/company/llama-leadership Facebook: https://www.facebook.com/LlamaLeadership Instagram: https://www.instagram.com/llamaleaders/