Podcasts about global association

In this episode, we chat with Choni Fernández, Chief Sustainability Officer and Customer at PortAventura World, the first carbon-neutral theme park in the world, and now proudly B Corp certified.Choni isn't just ticking ESG boxes, she's leading a cultural shift in how attractions operate. From zero-emissions hotels to renewable energy and deep supply chain work, PortAventura is setting the global standard.In this episode, we dive into the real work behind the headlines. How do you build a sustainability culture that actually sticks? Can you lead without a big green team? And what does digital sustainability really mean?If you're serious about sustainability, or wondering where to start, this is the conversation you need to hear.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, with co host Andy Povey and roving reporter Claire Furnival.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:  PortAventura World website: https://www.portaventuraworld.com/nosotros/trabaja-con-nosotrosChoni Fernández on LinkedIn: https://www.linkedin.com/in/choni-fern%C3%A1ndez-veciana/Choni Fernández is Customer, Sustainability and Communications Director at PortAventura World. With a background in Economics and over a decade at BASF, she joined PortAventura in 2007, where she has led Procurement, Logistics, and Sustainability. She spearheaded the company's sustainability strategy, achieving the milestone of B Corp Certification, and now leads the newly created Customer Department to drive a more customer-centric approach. Choni also serves as Catalonia Delegate at DIRSE and is Chair of the IAAPA EMEA Sustainability Committee. Plus, live from the IAAPA Expo Europe show floor, we catch up with:Jakob Wahl, President & CEO of IAAPAhttps://iaapa.org/https://www.linkedin.com/in/jakob-wahl/Elliot Hall from Expression Capital Partners LLPhttps://expressioncapitalpartners.com/https://www.linkedin.com/in/elliot-h-1b804a6a/Matt Barton, CEO / Co-Founder CurtainUp Ltd. & President of Themed Entertainment Association TEA https://www.curtainup.livehttps://www.linkedin.com/in/matt-barton-99a8039/Melissa Oviedo, Chief Executive Officer, Themed Entertainment Association TEA https://www.teaconnect.org/https://www.linkedin.com/in/melissa-oviedo-ruminot-90a63228/Kevin Murphy, Senior VP, Kraftwerk Living Technologieshttp://www.kraftwerk.athttps://www.linkedin.com/in/kevin-murphy-854439/Jacob Thompson, CX Director, Attractions.io https://attractions.iohttps://www.linkedin.com/in/jacob-thompson-icap-151271149/ Transcriptions:  Welcome, skip the queue, to Barcelona.Paul Marden: Welcome to Skip the Queue, the podcast about the world's best attractions and the amazing people that work in them. I'm your host, Paul Marden, and along with my co-host, Andy Povey, and roving reporter Claire Furnival, we're bringing you the latest news from IAAPA Expo Europe in Barcelona.Paul Marden: You join me today tired and just a little bit emotional at the airport after an amazing week at the show.Paul Marden: In this episode, we wrap up our time at IAAPA Expo Europe with a final look back at the show floor buzz. I catch up with Jakob Wahl, Chief Executive Officer of IAAPA, to get his reflections on an unforgettable week, from standout innovations to what's next for the global attractions industry. But first, Andy sits down with Choni Fernandez, Chief Sustainability Officer at PortAventura World, to explore what it really takes to become the first carbon neutral theme park on the planet and why sustainability must be at the heart of guest experience going forward.Andy Povey: So hello, everybody. I'm joined today by Choni Fernandez from PortAventura World. Choni is responsible for sustainability and guest experience and a number of other things, I believe, Choni. Hello and welcome to Skip the Queue. Hello. Choni Fernandez: Thank you very much for your invitation. Andy Povey: So, Choni, you guys at PortAventura World are really leading the industry and probably more than just our industry. In terms of sustainability, you were the first carbon neutral theme park in the world and in '24, the first theme park company to achieve a BCorp certification. Am I right?Choni Fernandez: Yes, you're right. It was, in fact, we are VCOPS since 2022. And yes, we were operational carbon neutral because we reduced our emissions during several years. And after that, we acquired some carbon credits to compensate the result of the balancing emissions. For scope one and two. Yes. So since then we are operational carbon neutral. That is not really an official name, but it's easy to explain what we are doing. Andy Povey: Okay. So what is the official name?Choni Fernandez: The official name, in fact, now that's interesting because it's a big discussion in the European community. We chat the terms we can use or not. In the new CCRG, that is going to change. Some words like green, sustainable, are probably forbidden, words that cannot be used any longer. And you need to speak properly about the impact of your activity without using these words that can lead to a type of greenwashing. And you need to be more clear about when you say, for instance, 'carbon neutral,' you need to say, 'we have reduced emissions, we compensate.' More explanation than just using one word that can be easily misunderstood.Andy Povey: Okay, yeah, yeah. That makes a lot of sense. Just buying carbon credits. You're actually doing something positive. Taking action. Like, is it Europe's largest solar farm?Choni Fernandez: It's the largest solar farm. That was one of the biggest at the source of Europe. And for sure, I guess, is still the biggest in Spain.Andy Povey: The biggest solar farm in Spain.Choni Fernandez: Sorry, in a holiday resort, yes. There are other very big solar plants that they produce energy for third parties, but they are not linked to a tourist industry.Andy Povey: No, that makes absolute sense. So you're generating your own power.Choni Fernandez: We generate 30%. The plant is not big enough and we have some restrictions of the government. So we cannot sell the surplus of energy we produce. So we could only make the plan as big as the low on consumption we have in a period of a year.Andy Povey: That makes absolute sense.Choni Fernandez: So that means that there are several months where we produce 100% energy we need. But then, obviously, in the peak of the season, we need extra energy. We buy from the net, but we always buy green energy from the net, too. Then 100% of the energy we consume is green energy, not coming from non-renewable.Andy Povey: It all becomes much more complicated as you dive into the detail, doesn't it?Choni Fernandez: Yes, yes, yes. Everything is much more complicated. And in Europe, yes, I would say even one step more complicated than the rest of the world because of all the regulations.Andy Povey: So what was it that inspired PortAventura World and how did you persuade PortAventura World to take sustainability so seriously?Choni Fernandez Okay, the history starts really with, I would say, a huge pain point, even when they were designing the park. And it was related to water. We are established in an area where we suffer from water scarcity many periods. So for those designers, they already designed the park with sustainability in mind. So they have created a complex system to recover all water rains in a big tank that is our Mediterranean lake.Andy Povey: Yeah, yeah, yeah.Choni Fernandez: So water was a treasure since the beginning. And they have also in a private-public investment. Take all the gray waters from the park, sending it to a water treatment plant several kilometres far away from the resort, and making the pipe bring the recycled water back to the resort for gardening. So PortAventura was using recycled water since 30 years ago. And that was really the starting point of sustainability at PortAventura. So we start with all the environmental impacts that the activity was going to have. And they created the park open doors in 1995. So in 1997, just two years after that, they have created the Green Team.Choni Fernandez: It's a team from different members of different departments who takes care of the environmental impacts and how they can reduce the use of water, energy and so on. And this team is still working nowadays and takes care of more complex things, certifications, but with the same, I would say, purpose, you know, that is to reduce the environmental impact of the resort, and now we start to regenerate different areas. So it's not producing impact, it's creating positive impact through regeneration.Choni Fernandez: And that was a starting point. But I like to repeat that sustainability has not fixed rules. So that is the story of Pota Aventura, because we are what we are. We are located where we are. But for instance, in the Global Sustainability Committee of IAAPA, SCARBRED was a member of that. And SCARBRED, the sustainability, had not begun for the water scarcity. They don't have this problem.Choni Fernandez: So sustainability there was more linked to the social sustainability, how to integrate communities in the project. So it really depends, again, in that moment, the momentum, you know, that we call. Where you are, who you are, what is your future footprint of your activity in your community and in the environment.Choni Fernandez: So we start with that. And year after year, we consolidate this beginning. So any new activity of PortAventura, it doesn't matter— new hotel, new park, convention centre has always followed the same philosophy that we started in 1997.Andy Povey: Very good.Choni Fernandez: Yes, because I think that this makes the project really coherent, consistent, and resilient. So it's something that we have not done from day to night, you know. It's something that we have. It's like a dish you have cooked in a low, low temperature, you know. Andy Povey: Yeah, yeah, yeah. Slow cooker. Choni Fernandez: Slow cook. That is. Sustainable PortAventura is slow cook. But at the end, you know, the dish is very good cooked and it's good.Andy Povey: Absolutely. And then, as the person responsible for customer experience within PortAventura World, before talking to you, I wouldn't necessarily have put... sustainability and customer experience together in the same group.Choni Fernandez: You're right because, okay, that is something that has changed also through years, you know, so sustainability was linked and happened at PortAventura. It was totally linked to the environmental part. But that is only one third of what sustainability means. Sustainability is also the social impact and obviously the governance.Choni Fernandez: We call also ESG. Okay, it has some difference because it has more financial meaning. But what is clear when you talk, when we talk about sustainability, we talk about the environmental impacts and the social impacts. And the social impacts are the impacts that your activity, our activity has on people. And when we talk about people, we talk about employees, we talk about our community that's surrounding us, we talk about shareholders, we talk about suppliers, and we talk about guests or visitors. And the activity of any company should have a positive impact on these people that are affected by the activity, that they are also called stakeholders.Choni Fernandez: So, and here is the reason why we try to improve every year the guest experience in order to improve this positive impact. And at the end of the day, because we are not NGOs. We strongly believe that a positive impact on the guest experience is going to be translated in future revenues, more attendance for our parks, and makes our resort more resilient because it's more profitable in the long term.Andy Povey: So this really is a sort of a wheel or a cycle. Choni Fernandez: You are right. You are right. You are right. So we really differentiate at PortAventura. I mean, sustainability is also a new angle to see your business. There is the financial angle. And then there is the angle— how your activity affects the difference they hold up. But that is clear that both need to go together. I mean, business and sustainability. In fact... One of the reasons to become a BCorp company is to evolve our mission and vision with a purpose that integrates sustainability in the business model. So it is much easier for us to talk to employees, to talk to suppliers, to talk to guests. About what is the reason why it exists and why it's important to have sustainability included in order, again, to make our business resilient through the past of the years.Andy Povey: So we have a lot of listeners around the world. What would be your advice to someone running a venue that doesn't have the advantage of starting with sustainability right at the heart and from where they started their business? How do you make a start on this?Choni Fernandez: That is a very interesting question. And the first I think any company needs to do is really to understand the stakeholders they are affecting too. Because just with this complete transparent and dialogue with the different stakeholders, you really can understand what is the impact you are producing on them. And from this result, then you know where are your main pain points, where you need to focus first on. Obviously, there are some general rules. Your impact on the environment, as I told you before, normally a new venue has, for sure, clients, or at least customer guests, employees, probably shareholders, and then in another level, suppliers, community, etc.Choni Fernandez: So, and depends what is the situation, you need to start with that. You need to prepare a good analysis because, if not, what could happen? Imagine that you focus a lot on the environmental part and you start with that because you have seen that PortAventura has started with that.Choni Fernandez: But then that is not your problem because you are in an area where your resources are really well controlled or your resort has very good standards, very efficient, because it has done with high technology, but you have an employee problem.Choni Fernandez: You have problems perhaps to attract employees, to retain the talent, or really to make them happy working with you. Then you have to start the sustainability for not the most important topic in your company. So the most important is to understand what the stakeholders need from you and then to prepare. And it's also very interesting, I think, to start, you know, things small.Choni Fernandez: Making small projects that can be consolidated and embedded into the company. Because what is really important in a company is that each department, each area of the company, maintenance, procurement, human resources, marketing, and each of the departments really is doing the part of sustainability they need to, because it is impossible that one person on every team produces all the sustainability that the whole company needs to do.Choni Fernandez: So if sustainability is really not embedded in the activity of each Japan, it's really impossible to be a successful company in terms of sustainability. You know what I mean?Andy Povey: I know exactly what you mean. That rule is so true for so many things, isn't it? You could replace the word sustainability with guest experience or ride safety. Choni Fernandez: Yes, it's the same. Andy Povey: Any number of different things.Choni Fernandez: I always explain when people say, 'but you have done a lot, Choni.' I say, 'no, no, no, no, no.' Choni has not done a lot.Choni Fernandez: Many people are doing a lot, you know. And sustainability managers or directors normally are orchestra directors. But each one needs to play its own instrument so we have a nice music, you know. If not, it does not work at all, you know, like in orchestra. So we need the maintenance guy, really. or the energy manager to really take care of that. And human resources really to prepare inclusivity, et cetera, policies linked to employees. And marketing, doing really an ethic marketing to guests. So, and that is how everyone is really doing a part of the peak and sustainability of the company.Andy Povey: That sounds very familiar and I'm sure for our guests will ring true in many different areas. It's interesting you talk about really understanding where you are. What it is you're doing. We've done some work here in the UK on the sustainability of websites. So by not printing a park map, you obviously save resources, you save paper. But if you put that on a really inefficient webpage, then you're just consuming someone else's electricity. It doesn't make you any more sustainable.Choni Fernandez: And one thing I would like to tell you is that one of the big steps for us was when our investors make the management very clear that investors of the private funds that own PortAventura were asking for sustainable investments. So that was also a way, really, to receive more money from the investors to the owners. And that is very important because when the financial markets really recognise that sustainability is a plus for an investment, then, you know, things change. Things happen. And we had two moments in this company, in my opinion, for us, for sustainability managers, that make this big change in our mindset. Choni Fernandez: One is the world of our shareholders. And that was really a big, big step forward. Because we realised then, 'oh my God, we are sustainable. We can be sustainable. Our sustainability is a lever really to receive more funds to our business.'Choni Fernandez: And the second one was when we have two different businesses, really a B2C— final customer— and a B2E— travel agencies, companies who do their conventions in our convention, et cetera, et cetera. Once upon a time, a company came to PortAventura asking for a quotation for a big convention, European size, very big one.Choni Fernandez: And before receiving the quotation, they asked, 'Please, can you send us your sustainability report?' Because we would like to see if that's the venue where we want to go. Now, everything changed.Andy Povey: Absolutely.Choni Fernandez: Because at first time, sustainability was bringing business to the company. It was not a nice to have, something that we need to have. It was really part of the business. And that changed the history of the, I would say, the sustainability journey of this company when we have both shareholders' commitment and really request to continue on that. And on the other side, we were recognised for our sustainability activity in a business case.Andy Povey: It's very interesting when you get push or pull from both sides. Choni Fernandez: You're right. Then you realise that there is no other way to do that, you know, so you need pushing, pushing.Andy Povey: You're doing a lot of work about education, work, and working with schools, and having to engage them in your journey.Choni Fernandez: That's again the same case, you know. So in our guest segmentation, school groups are one of them. And it is a very important group for us and I guess for other operators too. As we receive many schoolers. But, you know, the teachers, not students, they thought that the trip to PortAventura was really 100% entertainment. And schools were looking for something more cultural, educational.Choni Fernandez: So then, at that moment, we prepare some workshops at the beginning of the day before the park opens. If the park opens at 10, we can deliver a sustainability workshop from 9 to 10. For instance, talking to kids about biodiversity, about waste management, how to produce green energy. So in the solar plant, we don't have only solar panels. We also have some instruments, some elements to explain children how to produce green energy with movement, with wind, with sun, with solar energy. And they can experiment with their hands. With this element, how to produce this green energy. And they understand very well because that is part of the curriculum that they have to study at school. But now they can put it in practice in a different way, in a way... that our industry delivers very well, that is entertainment, you know?Andy Povey: Yes, yeah, yeah.Choni Fernandez: And that is driving more schools to visit us. So again, there is another link with sustainability, more business, more attendance, more revenues.Andy Povey: We're back on the cycle.Choni Fernandez: Yeah, again, the cycle. We close the loop, you know.Andy Povey: Absolutely. Choni, is there something you'd like to leave as a sort of parting message or a final thought to everybody that's listening to the podcast? A single sentence about how they can emulate your success.Choni Fernandez: No, I think that, okay, sometimes in life, you know, for sustainability managers, I mean, and now in the world, perhaps you feel like Talmon, you know, coming up to the river.Andy Povey: Yeah, yeah, yeah.Choni Fernandez: In a difficult situation, but it doesn't matter. So the evidence is so strong that, if you really can close the loop, as we have been talking, if you can really demonstrate and we can close the gap. Between the sustainability impacts and the financial impacts, then sustainability is part of your business. I think that should be the goal— to really don't have sustainability as something nice to have additional to the business. Avoid that at all.Choni Fernandez: Sustainability is part of the business and makes the business more resilient and more profitable in the long term.Andy Povey: Lovely. That's a great message to leave us with. Paul Marden: Now let's hear some of the buzz from the show floor.Claire Furnival: So day three of IAAPA and I've just bumped into Matt Barton. Matt Barton: Hello. Claire Furnival: Matt, you wear many hats.Matt Barton: My day job is I'm the founder and CEO of Curtain Up. I'm also the owner of 7th Sense, a company that makes media servers and pixel management systems. But I'm also the president of the Themed Entertainment Association, better known as the TEA.Claire Furnival: Crumbs, the busy man. I hear you had a party last night. Matt Barton: We did. Yeah, we had a very successful mixer. We have a great relationship with IAAPA and we have a mixer at all of IAAPA's events around the globe. And we bring our members together, usually on the second or third night of the event.Claire Furnival: Anything announced last night at the party?Matt Barton: Yeah, so we announced our next SAIT conference, and SAIT stands for Storytelling, Architecture, Technology equals Experience. So it's a thought leadership conference where we talk about trends in the industry, best practices to follow, that kind of thing. We've just finished our SAIT Asia event just three weeks ago now, and that was in New Zealand this year. And we just last announced that we're going to be in Dubai next year. Again, building on that great relationship we have with IAAPA, we're actually doing it almost like a pre-conference event. So it's tied in with IAAPA Middle East, which is going to be in Abu Dhabi. We're going to be the week before. So people can then come to SAIT, enjoy SAIT with us, and then go straight down to Abu Dhabi for the IAAPA conference.Claire Furnival: What activities is it that the TEA do? What do you offer your members?Matt Barton: So a whole range of things. And what I'm going to do now is introduce our CEO, Melissa. Melissa Oviedo.Claire Furnival: Great to meet you, Melissa. So what is it that TEA offers its members?Melissa  Oviedo: We are really the connection community. The connection community for the design, the makers, the builders, the creators. Everybody who delivers world-class experiences around the world, that's really who we are and what we represent. That can be from theme parks to museums to cultural to location-based entertainment. Claire Furnival: So I understand that the TEA does an annual benchmark report. Melissa  Oviedo: Yeah, we've just rebranded this. This is the TEA Theme Experience Index. This is the 19th year that we're doing this benchmark study. Yeah, it's really exciting for us. And what this is, is this is the annual attendance report that tracks attendance data from around the globe for the top theme parks, water parks, and museums globally. It really looks at trends, so we can understand where are the guests going, where are they spending their time, how are the parks, especially as they're coming new on the market, how do they influence those trends? And we're actually going to be launching this on October 22nd.Claire Furnival: So a couple of questions spring to mind on that one. So first of all, can anybody access the report?Melissa  Oviedo: Yeah, sure can. It's a completely free resource. You can go online. If you're not a member, we just ask for you to fill out a quick form so we know who's downloading the report. And you will have full access to all of the data, and we will have actual books to hand out at IAAPA in Orlando in November.Claire Furnival: The sector's very, very, very lucky to have this piece of research. So can you give us any snippets as to what we might see in the report?Melissa  Oviedo: I think you'll see that the theme parks are really consistent. The big players are still the big players with Disney and Universal really driving the... main attendance data. And then China, with Chimalong Park, really still holding rank at number one water park in the world. We're seeing the attendance coming back in a fierce way in China.Melissa  Oviedo: Outlook is positive. Overall, though, you'll be able to find in the report a lot of the trends that we're seeing. A lot of what we're not only anticipating in 2025, but in the future as well, with all of the developments that are happening. So, really exciting, this year's report. Claire Furnival: And what about 2026? What does that bring the TEA? Melissa  Oviedo: Momentum is high, right? The community continues to look at how they diversify as an organisation or as a business. Theme parks is our core, but we're so much more than just that. So I think you're going to see. More people doing really cool and immersive things in new places. I think the definition of themed entertainment gets broadened and further defined. I think that you're going to see more activity and more collaboration because collaboration is really when the magic happens. And you're going to start to see that even more robustly in 2026 and beyond. Claire Furnival: Sounds exciting. So last thought from you, Matt.Matt Barton: Yeah, I just wanted to touch on a couple of things we've got left in 2025 before we look to 2026. So I mentioned SAIT earlier. We also have our SAIT conference in North America coming up. So that's in October. at Knott's Berry Farm, and that ties in with when we're launching the Global Experience Index. And then in November, we've got our mixer, our international mixer, combined with the IAAPA conference in Orlando. And so on the Tuesday night of IAAPA, we have our international mixer at the Isle of Berk attraction at Epic Universe. We've got the whole land, we've got dinner and drinks, and it's going to be a good one, so make sure you get your tickets in.Claire Furnival: One not to miss. Well, it's fabulous to catch up with both you, Matt, and you, Melissa. So thank you very much for your time.Matt Barton: Thank you.Melissa  Oviedo:  Thank you so much, Claire.Andy Povey: So we're on day three, and I'm sitting here with Elliot Hall, who's one of the founding partners behind Expression Capital Partners. Elliot, hello. Elliot Hall: Hi, Andy. Good to see you. Andy Povey: For our listeners at home, can you just tell me what Expression Capital Partners do and treat me like an idiot because I really don't understand the world of investment banking and all that kind of stuff.Elliot Hall: Okay, so Expression Capital Partners is the advisory firm to Entertainment Investments 1LP. Which is specialising in the entertainment industry. Andy Povey: Interesting. So I understand you're doing some work with Hasbro and in particular things like Monopoly.Elliot Hall: Yes, yes, yes, absolutely. So we're looking to open monopoly-themed hotels and casinos around the world. Andy Povey: Wow. Elliot Hall: Along with many of the different types of brands, as we're rather across their 1000 plus brands. Andy Povey: I understand there's also some sporting connections. Tell us a little bit about, tell us what you can. Elliot Hall: Yeah, so what we can. We are working with some brands that have relationships and contracts for the IP for UEFA, FIFA and the FA. Yeah, so some really exciting products there and businesses. And we are in a position to be able to sign licenses and lease agreements and so on. And we're looking at bringing all of those brands together, either in the same cluster of IP attractions or within one building under one roof. Andy Povey: So, Elliot, you guys really are the people that are bringing the magic together. The IP, the operators, and then working out how someone funds it all.Elliot Hall: Yes, absolutely, yes. Andy Povey: Fantastic.Claire Furnival: So I'm here talking to Kevin Murphy from Kraftwerk Living Technologies. How are you finding the show this year and what do you see the trends for 2026 for you, Kraftwerk or also the industry?Kevin Murphy: I think in many respects, the trend at the moment is survival, which isn't being negative, but the world is a different place from how it was pre-COVID. The industry, though, is very, very alive. There's a lot happening out there. It's good to see the show for full. We actually tried to get a booth this year and couldn't. Everything had sold out. It's busy. People are wandering around with a very positive vein. But there's no doubt that there's— world tensions and there's problems with investment— and it does affect the industry and you know we're not immune from that. Kevin Murphy: But what's been good about this show is that a lot of the partners and Clients that we're working with are starting to announce their new projects. You have to bear in mind, for us, we do high technology behind the scenes in parks and museums and science centres. We can be working on them for many, many years. So we've had projects that have been brewing and they're just starting to get announced now. So what I'm seeing is, although there's concern about the industry, there is a slightly more positive vein coming through. I think the economy is improving out there, investors are starting to come out, and you can make money out of our industry.Claire Furnival: So what in particular have you got going on in 2026? Anything you can talk about and share with us?Kevin Murphy: Well, we're very, very pleased it's been announced, so I can talk about it. Plopsaland, which is a park in Belgium, are working with Mac. And I'm delighted to see that they've just announced, earlier than we expected, we're still working behind the scenes, but they've now announced their new flying theatre. Which will be ready and prepared at the end of 2026 for the 2027 opening.Claire Furnival: Congratulations, that's really, really exciting news.Kevin Murphy: Sadly, a lot of the other projects, I still can't say too, too much, because they may not have announced.Claire Furnival: Yeah, the dreaded NDAs.Claire Furnival: Just bumped into Jacob from Attractions. io. How's the show been for you?Jacob   Thompson: Great. This is my second time at IAAPA in Barcelona. It's been even better than the first time. So the weather's held out. Great conversations, great company. So overall, a success.Claire Furnival: And a little birdie has told me that you have a new feature coming out.Jacob   Thompson: That is true. So, yeah, we have launched a new product this month called GX Pulse. And the idea is it's enabling operators to make sense of all the noise of guest reviews and sentiment by breaking... reviews down from TripAdvisor, Google reviews, their own internal platforms to make sense and map that across a guest journey, specifically for attractions. So it's able to understand sentiment across things like queue management, your attractions, your food and beverage, give you scores and benchmark you against other venues. But most importantly, give you actionable insights to make improvements to the guest experience.Claire Furnival: Brilliant use of data there. Really, really, really good. So is this product now launched?Jacob  Thompson: Yes, yes it is. So we've been demoing it across some attractions at the trade show floor this week and it's had some really positive feedback. This product is completely separate from our core app platform and experience. So even if you don't have a mobile app and don't need a mobile app, this can be valuable for anybody that is looking to understand the sentiment and experience of their guests across their attractions.Claire Furnival: Fabulous. Guest will be seeing you in IAAPA Orlando.Jacob   Thompson: Yes, and I heard there's going to be a great party hosted by Skip the Queue.Claire Furnival: I'm not sure we'll be hosting a party, but we'll certainly be partying.Jacob   Thompson: Well, I'll be there to join you nonetheless.Paul Marden: So we're here for the final day of IAAPA Expo Europe. I've had a whale of a time and I'm sat here with Jakob Wahl, who amazingly, considering three days into this fantastic expo, is still looking fresh and bright. Jakob, please introduce yourself for our listeners who may not know you.Jakob  Wahl: I'm president and CEO of IAAPA, the Global Association for the Attractions Industry. I've done that now for two and a half years, but in total I've been with IAPA for, I think, nearly 15 years.Paul Marden: Wow, so man and boy almost.Jakob  Wahl: Yeah, you know, and I always say the kid in the candy store— I love doing what we do and bringing people together.Paul Marden: How could you not? So this is my first IAAPA. It has been fantastic and stood on the show floor. I think it was yesterday. I was on my own, done so many interviews. I've been bouncing around, but I just had a few minutes by myself and just stood in the middle of it all. Totally is like being a kid in a candy store, the Willy Wonka moment isn't it? Of what this place is like, because it is so fantastic.Jakob  Wahl:  It is and the most wonderful thing about it is, you know, we as an association, we create a framework, but it is actually all of you, our members, who fill it with life. Because everybody comes together. It's just a massive class reunion. People know each other. And the best thing about it is they're all willing to help and support each other. So obviously, the trade show floor is one component, but we have all those networking sessions, the education sessions, safety corners, we have places where people can exchange, depending on what they work in or where they work, and everybody comes together to share. That is so wonderful, because it's not only family-owned parks, small parks, big parks, but it's also the big private equity corporate players. They're all here to really benefit from this platform, and that fills me with pride.Paul Marden: Good. So, as the week draws to a close, what's been the real highlights for you?Jakob  Wahl: How much time do I have? First of all, the people. It's always the people. It's, you know, for me, it's my team coming together from all around the world, putting this together. And then it's... the people coming and creating those education sessions, creating those moments together, sharing their knowledge. That is just wonderful. There's not one specific moment like that, but it happens all the time. Jakob  Wahl: And then one of the highlights for me is always, always, always the opening reception. That is our Tuesday night event, which took place at Tibidabo, this classic historic amusement park on top of Barcelona. We were a little bit concerned Monday. Will it rain? Will it not rain? So we had to rent tents to make sure that everybody will stay dry. And what happens if you're intense? Obviously, it doesn't rain. Jakob  Wahl: There was an expensive insurance, but it turned out to be exactly that evening. And we have been to Barcelona three times now. We have been to the Tibidabo three times and I think I can be pretty sure that when we go back to Barcelona in three years, we will also go again to Tibidabo because, you know, it's just this evening filled with magic and good people.Paul Marden: Excellent. You've had some time wandering the show floors, I'm sure, talking to suppliers, getting a feel for what's happening in the industry. What have you heard from the show floor that you think is going to influence the sector over the year ahead?Jakob  Wahl: I would have loved to ask you that question, actually. What is your impression?Paul Marden: Oh, the blending of tech with real life I find really interesting. We all want to take our kids to attractions because we want to pull them away from their screens. But there's got to be a hook, I think. And in many cases, there are rides or there are amusements of some form that is a skillful blending of that tech with an in-life, in-real-life experience that I think is the hook to get the kids in. But then we're still wrenching them away from the screens. They're doing something for real with family.Jakob  Wahl: Yeah, I think technology enhances the experience. It doesn't replace the experience. I think that is something which is very clear on the show floor, that there are different ways of how you can combine existing attractions with new technology. And we sometimes call it fusion attractions, where you bring several elements into play with each other. And I think that is very important. What we have seen also is an increase in what I would call smart technology. How can you use technology... to improve the guest flow, to make it even smoother. We all want to have a smooth process. It should be easy on the phone. All those things, besides the classic coasters and water slides and inflatables, that is, I think, some area which has really grown on our trade show floor over the past years.Paul Marden: Yeah, absolutely. If you can smooth that process from the moment that they hit the website all the way through, getting them to the experience and then back out the other side and encouraging them to want to return again is really important, isn't it?Jakob  Wahl: And the same is for operations and maintenance, the front of house for the customer, but also the back of house. And we learned some fascinating things. We talked in our leadership breakfast with the CEO of a large park group, and he said, 'There are tools that can now predict 93% of the attendance of every day.' And that is just fascinating because that helps operational planning, that helps food and beverage planning, that helps all those aspects in running a park successfully or running an attraction successfully.Paul Marden: Absolutely. So, as we come to the end of IAAPA Expo Europe, there are many US listeners, I'm sure, also quite a few Brits as well, anticipating IAAPA Expo Orlando in November. Have you got any insider tips or things that we can look forward to in Orlando? Jakob  Wahl: I can say it will be epic. There's quite a significant theme park which opened this year, Epic Universe, which is just down the road from the convention centre.Jakob  Wahl: And we actually have not only... Mark Woodbury is speaking in our keynote in our leadership breakfast. But we also have privatised the park on Thursday evening for the IAAPA Celebrates for four hours. So it is Epic Universe, just for IAAPA members, which will be amazing. I've had the luck to visit the park several times. And I can only tell you, you know, you should be there. The evening before the show opens on Monday, IAAPA has the Legends event, the honorary evening for the Hall of Fame. And this year we're actually inducting five inductees. Among them is Dolly Parton. So if you have ever wanted to meet Dolly Parton. Paul Marden: The real Dolly Parton. Wow.Jakob  Wahl: Yeah, Dolly Parton is getting into the IAAPA Hall of Fame, besides some other really fantastic candidates or inductees. And she will be there to receive that accolade. And as you said, you have many British listeners. Next year, IAAPA Expo Europe is in London.Paul Marden: Now, I'd quite like to do an edit for my family that might be listening, because that did sound quite epic. And we need to be absolutely clear that there's lots of hard work to be done in Orlando, as well as enjoying ourselves at Epic and seeing Dolly Parton.Jakob  Wahl: Yeah, I'm pretty sure we need to Skip the Queue on site for a podcast from Orlando.Paul Marden: Oh, there we go. There we go. I think we should end it there. Jakob, it has been delightful to meet you. I've really enjoyed it. I'm so grateful for being invited to come to IAAPA this year. Bring the podcast here. I've had so much fun. I've learned so much. It's been wonderful. Thank you.Jakob  Wahl: Oh, we love what you do. Thank you, you know, for making the attractions industry present in the digital space. And we are all great listeners of your podcast. So thank you for what you do for us.Paul Marden: Wow, what a week. A massive thank you to IAAPA for hosting us in Barcelona. It was an incredible few days of connection, innovation, and inspiration. We've absolutely loved being part of it. And who knows, maybe we'll see you again sooner than you think. If you liked today's episode, please like us or leave a comment on your podcast platform. It really does help people to find us. And lastly, thank you to all of the team that made these daily episodes and today's wrap-up session. A possibility without the team it could not have been possible to have done this— thank you to Emily and Sami at Plaster, Steve at Folland Co. Wenayn, Claire, and Andy back at Skip the Queue HQ. It has been a delight to be with you and I look forward to seeing you again next week. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

Many people feel caught in worry, fear, and constant striving—chasing achievements yet never feeling truly fulfilled. The restless “monkey mind” jumps from one thing to the next, amplifying stress and turning setbacks into heavy burdens. It doesn't have to be that way, though. You can move from mindless tasks to a mindful purpose. The shift begins by setting a clear, heartfelt intention rooted in something bigger. When the focus moves from self-gain to contribution, the right people, resources, and opportunities often begin to flow toward you.  In this episode, Reverend Michael Beckwith, Lynne Twist, Jay Shetty, and I talk about how shifting from fear and self-focus to living with intention, surrender, daily spiritual practices, and a purpose larger than oneself can transform challenges into growth, bring deeper fulfillment, and open unexpected opportunities. For over 30 years now, Reverend Michael Beckwith has embraced a practical approach to spirituality and has helped people see the benefits of meditation, affirmative prayer, and life visioning, a process he originated. He has spoken at the United Nations, hosted conferences featuring some of the top thinkers and leaders in a variety of industries, and he is also the founder of the Global Association for New Thought. He is a teacher, a speaker, and the author of several books. He has shared his insights on a number of well-known television programs, such as Oprah's Super Soul Sunday, Dr. Oz, Larry King Live, CNN, Tavis Smiley, and others. Lynne Twist has spent over 40 years working with more than 100,000 people in 50 countries in the realms of fundraising with integrity, conscious philanthropy, strategic visioning, and cultivating a healthy relationship with money. A renowned author and speaker, she has presented at the United Nations Beijing Women's Conference, State of the World Forum, Synthesis Dialogues with Dalai Lama, and the Governor's Conference on California Women. Recognized as a global visionary, Lynne has advised the Desmond Tutu Foundation and the Nobel Women's Initiative. She co-founded the Pachamama Alliance, a nonprofit empowering Indigenous people of the Amazon rainforest to preserve their lands and culture. From serving with Mother Teresa in Calcutta to aiding refugee camps in Ethiopia and protecting the Amazon, her on-the-ground work has given her profound insight into the social fabric of the world and the defining challenges of our time. Jay Shetty is a storyteller, podcaster, and former monk. Jay's vision is to Make Wisdom Go Viral. He is on a mission to share the timeless wisdom of the world in an accessible, relevant, and practical way. Jay has created over 400 viral videos with over 7.5 billion views, and hosts the #1 Health and Wellness podcast in the world, On Purpose. This episode is brought to you by BIOptimizers. Head to bioptimizers.com/hyman and use code HYMAN to save 15%. Full-length episodes can be found here: The Doctor's Farmacy: Episode 9 with Reverend Michael Beckwith The Power Of Finding A Purpose Bigger Than Yourself Finding Peace And Purpose By Thinking Like A Monk

Transition Engineering with Susan Krumdieck and Josh Susan Krumdieck (PhD, mechanical engineering) is a Professor at Heriot-Watt University in Scotland and is the foremost global proponent of the emergent discipline of Transition Engineering. Susan figured out “Doomer Optimism” before it was a thing and asked herself, “What can I do as an engineer?” The answer was to elaborate a novel approach to tackling wicked challenges, dismantling the unsustainable systems that modernity depends on, and replacing them with systems that can serve people and ecosystems for the long term. She formed the Global Association for Transition Engineering to work at the grassroots and with academics, businesses, municipalities, and regional governments to advance Transition Engineering projects. Her seminal textbook on Transition Engineering can be downloaded for free from the publisher.

In this episode of Trade Show Talk, host Danica Tormohlen interviews Chris Skeith, CEO and Managing Director of UFI, the Global Association of the Exhibition Industry, who started in this role in January 2025I. Skeith shares insights about his career path, including his tenure at the Association of Event Organizers UK, and discusses his new role at UFI, aiming for evolution and not revolution. The conversation highlights his top priorities in his first 100 days, focusing on member needs and improving the organization's functionality. They delve into global trends affecting the events industry, such as talent acquisition, sustainability, and the growing role of AI. The episode also covers UFI's 100th-anniversary celebrations and their significant events scheduled for 2025. Skeith shares his optimism about the future of face-to-face events and provides a glimpse into his personal experiences, including receiving an Officer of the Most Excellent Order of the British Empire (OBE) for his services to the industry during COVID-19.  Our guest Chris Skeith, who has served in the exhibition industry for more than 30 years, is Managing Director & CEO of UFI, The Global Association for the Exhibition Industry, which represents more than 900 organizations in more than 90 countries who build, maintain, and support the world's market places: trade show organisers, venue owners and operators, service providers, and national, as well as international associations, of our industry.  Skeith has built a career in the not-for-profit sector, starting his exhibition career in media auditing at the Audit Bureau of Circulations, where he later led on the development of their auditing products for the event sector.  In 2006, Skeith started working in the associations sector in the UK, merging two event associations in the service supplier sector to form ESSA (Event Supplier & Services Association). In 2010, he also became Director of ESSA's sister association, AEV (Association of Event Venues). In 2014, he took the role of CEO of their sister association, AEO (Association of Event Organisers), which represents UK-based organisers who operate worldwide.  During this time, AEO created groups and events which connected the community which grew to over 100 members via special interest groups, and class leading events. He also held several voluntary positions to help raise the profile of the sector to Government and regulators, including Chair of the UK Government's Events Industry Board for the Department of Culture Media and Sport, member of the Department for Business and Trades Professional Business Services Committee, and Chair of UKEVENTS a partnership of all leading associations in the UK event industry. He has previously served as an UFI Board Member and chair of their associations committee.  In the Queen's Birthday Honours List 2021, he was awarded an OBE by Her Majesty the Queen, for services to the Events Industry.  Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

In the latest episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Stéphanie Pochon, European Lobbyist with Forward Global, to explore how U.S. associations can effectively engage in European advocacy. With 20 years of experience influencing over 50 pieces of EU legislation, Stéphanie shares practical insights on navigating Brussels, building coalitions, and crafting persuasive advocacy strategies.Key Highlights:Getting Started in EU Advocacy – The European Union can seem like a complex system, but associations shouldn't be intimidated. Learn how to take the first steps in engaging policymakers before a crisis arises.A Case Study in Success – Hear how one U.S. trade association secured a critical exemption in EU legislation by leveraging targeted engagement, coalition-building, and a compelling narrative.Understanding the EU Policy Process – Unlike the fast-paced U.S. political landscape, EU legislation moves at a different speed. Discover how associations can adapt their strategies for long-term influence.Keys to Effective Lobbying – From understanding regulatory priorities to forging global partnerships, find out what makes advocacy efforts successful on an international stage.What's Next for EU Regulations? – Major policy shifts in sustainability, digital regulation, and trade are shaping the EU's agenda. Get insights into what's ahead and how associations can stay ahead of the curve.With more associations looking to expand their advocacy beyond U.S. borders, this episode provides must-know strategies for making an impact in Europe. Whether you're just getting started or looking to refine your global advocacy approach, these insights will help your association engage effectively in the EU.

Aden and David sit down with Laura Tarbox, founder of Tarbox Family Office in Newport Beach, California. Laura shares her journey from the "dark side" of the financial industry to building a successful fee-only, fiduciary-focused firm.She discusses the challenges her clients face, such as passing on wealth and values to the next generation, managing risk, and finding meaningful ways to give back through philanthropy. Laura also provides insights into her investment philosophy, which has evolved from stock-picking to a more evidence-based, tax-efficient approach using index funds and ETFs.(0:30 - 2:30) The "dark side" of the financial industry(2:30 - 6:00) The family office model(6:00 - 10:00) The Global Association of Independent Advisors (GAIA)(10:00 - 15:00) Passing on wealth and values to the next generation(15:00 - 20:00) Exploration of the role of philanthropy(20:00 - 26:00) Laura's investment philosophy evolutionFor more information on Capital Partners visit capital-partners.com.au. Have a question? Email us ask@capital-partners.com.au. This episode provides general advice only. Always refer to your financial adviser for advice about your personal circumstances. Capital Partners Consulting Pty Ltd AFSL 227148 trading as Capital Partners Private Wealth Advisers ABN 27 086 670 788.

In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and discusses the importance of reframing failures as opportunities for learning and growth. With a focus on the intersection of finance and psychology, Madeline reveals how unexpected outcomes can lead to deeper insights into human behavior and decision-making. Throughout the discussion, Melina and Madeline explore the significance of understanding the right problem before applying behavioral science interventions and the value of piloting initiatives to ensure effectiveness. They also explore the role of qualitative and quantitative research in validating behavioral strategies, emphasizing the need for a more personalized approach to behavioral interventions. In this episode: Discover how unexpected results can provide valuable insights and opportunities for growth. Understand the importance of addressing the right problem in behavioral science applications. Explore the balance between qualitative and quantitative research in behavioral interventions. Learn about the potential of personalization in behavioral science through data and technology. Gain insights into the founding and mission of Salient and the Global Association of Applied Behavioral Scientists (GAABS). Show Notes: 00:00:00 - Introduction Melina introduces Madeline Quinlan, co-founder of Salient, and her background in finance and psychology. Maddie shares her journey and the inspiration behind co-founding Salient. 00:05:45 - Discovering Behavioral Science Maddie discusses her transition from finance to behavioral science and the pivotal moment when she discovered the intersection of finance and psychology. 00:10:30 - Founding Salient Maddie shares the story of founding Salient while pursuing her master's at the London School of Economics and the importance of bridging the gap between academic insights and practical applications. 00:15:22 - Innovative Projects Maddie highlights some of her favorite projects, including a collaboration with Nest Insight to encourage self-employed individuals in the UK to save for their pensions through innovative message framing techniques. 00:22:15 - The Importance of Testing Maddie and Melina discuss the importance of rigorous testing in behavioral science and the value of learning from both successes and failures. 00:30:45 - Embracing Failures Maddie shares insights from her master's thesis on mindfulness meditation and temporal discounting, emphasizing the importance of embracing failures and unexpected results in research. 00:40:30 - The Future of Behavioral Science Maddie discusses the future of behavioral science, including the potential for personalized interventions and the importance of maintaining a human-centered approach. 00:50:15 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Madeline: LinkedIn Website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Indistractable, by Nir Eyal Your Future Self, by Hal Hershfield Work Well, Play More, by Marcey Rader Good Habits, Bad Habits, by Wendy Wood How to Change, by Katy Milkman Top Recommended Next Episode: Optimism Bias (ep 34) Already Heard That One? Try These:  Time Discounting (ep 328) Bikeshedding (ep 99) Planning Fallacy (ep 346) How to Set, Achieve and Exceed Brainy Goals (ep 70) Dominic Packer Interview (ep 178) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Nuala Walsh is NED at British & Irish Lions and Basketball Ireland, Chair of Innocence Project London, Founding Director of the Global Association of Behavioural Scientists and author of Tune in. Listen to hear her thoughts on: Can you bring to life, blind, dead and dumb spots - the trilogy of errors that lead to bad decisions? (2:00) If these errors are often unconscious, how can board members know if they are making them? (6:07) How can board members apply the perimeters framework to determine whether they're being impacted by their biases? (7:15) When should they use it? (13:52) Is there an antidote to these biases? (20:18) Are there examples from your own experience where you've been able to help a board think differently and reach a better decision as a result? (23:23) I once failed to prevent a deal which had backing because of interpersonal dynamics rather than economics - what could I have done differently to persuade people? (28:39) Can you reverse-engineer the perimeters framework to influence other people's decisions? (31:42) How have you built your plural career? (39:03)⚡The Lightning Round ⚡(42:26) Host: Oliver CummingsProducer: Will Felton Music: Kate Mac Audio: Nick Kold Email: podcast@nurole.com Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

Description:This week on Hardly Working, Brent Orrell talks with David Hernandez, Vice President of Education at IPC, the Global Association for Electronics Manufacturing.Brent and David discuss domestic electronics manufacturing, workforce education and training, and the global supply chain. Mentioned During the Show:IPC International, Inc.The CHIPS and Science Act

How can we be better at influencing others? On this episode, I explore the world of influence with behavioural scientist Steve Martin.Steve has made a career out of studying the art and science of persuasion, and in this conversation, we dive deep into his latest book Influence at Work.Together, we unpack how influence is a key part of all aspects of life, including compliance. We discuss why 'influence' often gets a bad rap as manipulative, and how it's misunderstood as a 'dark art.' We discuss the nuances of influence: when it's most effective, how to wield it ethically, and why sometimes the simplest approaches to influencing can be best.Steve explains how influence can be harnessed for positive change and shares some surprising insights from his decades of research.Hear how influence plays a pivotal role in compliance, organizational success, and personal interactions, plus how behavioral science can offer practical tools to help you be a better influencer—and resist being influenced yourself. We also explore Steve's personal reflections on his career in behavioural science, how the discipline has evolved and what it needs to do to stay relevant.Whether you're trying to influence colleagues, customers, or just navigate daily life, this episode is packed with actionable advice that everyone can use. Guest Biography Steve Martin is CEO of Influence at Work and Faculty Director at Columbia Business School. He is the co-author of Messengers, Who We Listen to, Who We Don't and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion'.Steve's books have sold over 1.5 million copies and been translated into 27 languages.His work applying behavioural science to business and public policy has featured in the National and International press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine.He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.Steve is Faculty Director of Behavioural Science at Columbia University's Graduate Business School NY, guest lectures at Harvard, London School of Economics and London Business School, and is a founding member and Chair of the Global Association of Applied Behavioural Scientists (GAABS). AI Generated Timestamped Summary [00:00:00] Introduction to the episode and topic of influence in compliance and life[00:00:31] Why influence is a key skill for thriving in the modern world[00:00:52] Introduction of Steve Martin and his background in behavioral science [00:01:32] Steve shares how influence can be misunderstood as a dark art[00:03:00] Steve talks about his new book Influence at Work and why he'll never write a book alone again[00:05:48] Discussion on why influence is central to human interactions and business[00:08:00] The connection between behavioral science and influence [00:09:30] How behavioral science strategies are designed to influence outcomes[00:12:00] The long history of influence in society and its early roots [00:16:00] Steve explains why quick hacks and shortcuts rarely lead to true influence [00:19:00] The importance of understanding context when applying influence strategies[00:21:00] Discussion on how to balance data, emotion, and economic factors in influence[00:23:00] The growing focus on helping people resist negative influence strategies[00:27:00] How influence can be long-lasting and not just a quick fix[00:31:00] Summary of Steve's “equation for influence” [00:35:00] The role of evidence, economic consideration, and emotion in influence[00:39:00] Reflections on the differences between being “right” and being “effective” [00:44:00] Steve reflects on his own career and how influence has shaped his work Relevant LinksInfluence at Work, the book - https://influenceatwork.co.uk/our-books/Take the Influence at Work quiz - https://influenceatwork.emhdevelopment.com/the_economist/?Influence at Work, the company - https://www.influenceatwork.com/The previous episode of this show on which Steve and his co-author Joe Marks explored their book Messengers  - https://www.humanriskpodcast.com/steve-martin-joe-marks/

Send us a text“So it's about being able to marry the two, so quant and qual, and to be able to use either one to more deeply explore whatever pattern of behaviour you're trying to unpack...so I think bringing the two together is super powerful.” - Angela BlissThis weekAngela Bliss, a seasoned behavioural scientist and designer, shares her unique insights into how decisions are often made subconsciously, long before we're aware of them. Angela has worked with top-tier companies and government bodies, seamlessly blending behavioural insights with creative execution.In this episode, Angela dives deep into the fascinating world where behavioural science meets data science, exploring how this powerful combination can transform the way organisations approach user experience (UX) research. She reveals how understanding subconscious decision-making can be the key to designing truly impactful products and services. Angela shares insights from her experience working with a major bank, where AI and behavioural science are reshaping internal and external campaigns. Angela discusses how organisations are shifting their risk appetite, driven by the need to innovate with AI.Tune in to this episode and discover how to harness the subconscious mind's power to drive better decisions.In this episode you'll hear aboutWhat is the importance of quantitative data in design?How can designers overcome biases and improve their work?How can one check their own biases?What are the implications of making decisions before being consciously aware of them?What is the best way to understand a person's point of view or decision-making?How can we design for cognitive ability, including cognitive decline?Key linksAngela Bliss LinkedInLondon School of Economics (LSE)National Australia BankTelstraNissanDepartment of Health (Victoria)Department of Transport (Victoria)"Nudge: Improving Decisions About Health, Wealth, and Happiness" by Richard H. Thaler and Cass R. Sunstein"Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" by Dan Ariely"Thinking, Fast and Slow" by Daniel KahnemanAbout our guest Angela Bliss is a behavioural scientist and designer with over 20 years of experience working with Australia's largest businesses and government departments including NAB, The Reece Group, Wesfarmers Health, Department of Health, Victoria, Department of Transport, Victoria, Telstra, MYOB, Bunnings, Coles and Nissan. Angela works in the field of applied behavioural science, combining behavioural insights with creative execution across service, product and communication design. Angela is a member of the Global Association of Applied Behavioural Scientists (GAABS) and holds degrees in economics and marketing, andFor weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

“Decision friction is when you deliberately interrupt your thoughts before forming a judgement. You adopt a series of prompts or questions that are like a speed bump for your mind if you're in a hot state.”   This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Nuala Walsh, Founder & CEO of MindEquity and author of Tune In: How to make smarter decisions in a noisy world. Her full episode is titled The art of decision-making like a ninja, and learning to control your emotions and recognise your biases. You can find the full audio and show notes here:

Nuala Walsh is a Behavioural Scientist, TEDx Speaker, Non-Executive Director, and award-winning former Executive with three decades in investment management, banking and consulting. She is the Founder and CEO of MindEquity and holds appointments as President of the Harvard Club of Ireland, Chair of the Innocence Project London and Founding Director of the Global Association of Applied Behavioral Scientists.  Recognised among the Top 100 Most Influential Women in Finance, she held positions at Merrill Lynch, BlackRock, PA Consulting Group and Standard Life Aberdeen. She also served as Non-Executive Director at British & Irish Lions, former Vice-Chair at UN Women (UK), Deputy Chair of The Football Association's Inclusion Advisory Board, and as an Advisor at World Athletics. In her new book ‘Tune In: How to Make Smarter Decisions in a Noisy World', Nuala argues that the most underrated risk facing humanity today is not economic, political or even climate risk – it's human decision risk. To combat that risk, we must “tune in”. Nuala provides us with the framework for how to do so.

In this episode of The Remarkable Project Jay speaks with behavioural scientist, CEO, author and speaker Nuala Walsh, about why ego often hijacks decision-making, how to harness “decision friction”, and the key ways organisations can encourage and nurture customer loyalty.Nuala is an independent non-executive director, behavioural scientist, visiting fellow at the London School of Economics and author of Tune In: How to Make Smarter Decisions In a Noisy World.Recognised among the 100 Most Influential Women in Finance, she spent three decades in global asset management with Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. As MindEquity CEO, she advises blue-chip companies, human rights and sports organisations.Holding multiple board roles, appointments include President of the Harvard Club of Ireland; Non-Executive Director at the British & Irish Lions; Chair of the Innocence Project London; Council Member at The Football Association; Advisor at World Athletics; Founding Director of the Global Association of Behavioural Scientists; and former Vice-Chair of UN Women (UK).A TEDx speaker, Nuala publishes in Forbes, Inc, HBR and Psychology Today, with insights featured from the Financial Times to Fox Business.Remarkable Takeaways Why ego can be such a derailer of effective decision-making.How strategic decisions require consciously slowing down and assessing biases in order to navigate “decision friction”.The four ways to give people a reason to not only do business with you but stay loyal over time.Connect with Nuala Find her on LinkedinFollow her on XLearn more about her work and other endeavours via her website 

“We live in this highly overstimulated world, people are rushing to judgement more than ever, people are feeling unheard, and the reality is, they are unheard, because we can't hear them, because we're too busy, too distracted.”   In this episode of The Inner Chief podcast, I speak to Nuala Walsh, Founder & CEO of MindEquity and author of “Tune In”, on the art of decision-making like a ninja, and learning to control your emotions and recognise your biases.

Hear from Moody's Analytics' Cris deRitis about geopolitical risk, cybersecurity, political unease, supply-chain threats, and other key issues that will impact risk managers this year. 2023 was a hectic and extremely challenging year for risk managers. The U.S. regional banking crisis grabbed headlines, with failures being blamed on everything from poor risk culture and ineffective risk modeling to interest-rate volatility – and even to the speed at which news travels in the social media era. Geopolitical risk and supply-chain risk also contributed to an environment of volatility and uncertainty, fueled by the start of a violent conflict between Israel and Hamas, the ongoing Russia-Ukraine war, and attacks on commercial shipping vessels in the Red Sea. Technology, moreover, has evolved, with cyberattacks becoming more sophisticated and more prevalent, and with new innovations – like generative AI – bringing both risks and opportunities. That leads us to today's topic: namely, how will the remainder of 2024 shake out? What changes may be on the horizon, and which trends will have the greatest impact on the financial risk management landscape? Cris deRitis, the deputy chief economist at Moody's Analytics, sheds some light on what lies ahead for risk managers.   Links From Today's Discussion: GBI® survey on energy security risk | Global Association of Risk Professionals (GARP) posted on the topic | LinkedIn https://www.garp.org/garp-benchmarking-initiative https://www.garp.org/risk-intelligence/modeling-risk/all   SPEAKER BIO: Cristian deRitis is the Deputy Chief Economist at Moody's Analytics. As the head of model research and development, he specializes in the analysis of current and future economic conditions, consumer credit markets and housing. Before joining Moody's Analytics, he worked for Fannie Mae. In addition to his published research, Cristian is named on two U.S. patents for credit modeling techniques. Cristian is also a co-host on the popular Inside Economics Podcast. He can be reached at cristian.deritis@moodys.com.

Jennifer Sandoval (she/her) is a Vancouver-based Sustainable Production Specialist and the director of Business Development at Earth Angel. A full-service sustainability consultancy dedicated to reducing the environmental impact of entertainment productions. Previously, she worked as the Project Coordinator for Creative BC's Reel Green program. Her work focuses on helping productions and other film industry stakeholders to measure their impacts, strategize ways to reduce these impacts and work with crew members and the supply chain to integrate systems thinking and creative solutions into their work process. Jennifer holds a certificate from the Sustainable Business Leadership program from BCIT, is a member of the Washington State Bar Association, the Motion Picture Production Industry Association of BC, and the Global Association of Climate Risk Professionals. In this episode, Jennifer and Nadine break down the core aspects of a sustainable consultancy in film and television production. They discuss Earth Angel's work- including corporate strategy, on-set crew/cast collaboration, material recovery, vendor procurement, and the quantitative data collection. Jennifer talks about her journey to her position now. They discuss carbon accounting and how/why the film industry struggles with tracking their emissions. This episode refers to the following works and companies: Earth Angel.Jennifer Sandoval (she/her) is sustainability production specialist based in Vancouver, Canada. Nadine Reumer (she/her) is an actress and producer based in Amsterdam. Hosted on Acast. See acast.com/privacy for more information.

We recently hosted a group of global institutional clients from 23 different countries for an educational event in our San Mateo headquarters. This feature episode is a panel discussion that Tony moderated with Brooks Ritchey, chairman of K2 Advisors, and Peter Blue, head of Alternative Solutions at Franklin Templeton Investment Solutions. We hope you enjoy this special edition of our podcast series. *********       Brooks Ritchey joined K2 Advisors (a hedged strategies division of Franklin Templeton) in 2005 and is currently a Portfolio Manager and Chairman. He is also a voting member of the K2 Investment Committee. Prior responsibilities at K2 include Co-Chief Investment Officer, Co-Head of Investment Research & Management, and Head of Portfolio Construction. Mr. Ritchey works with clients and investment management teams to analyze market and macroeconomic conditions, help determine asset allocation tilts, and manage absolute return and multi-asset hedged portfolios. Mr. Ritchey began his investment career in 1982 as a proprietary trader for the NYSE Specialist Firm of Conklin, Cahill & Co. Since 1987, Mr. Ritchey has successfully managed multi-asset mutual fund and hedge fund portfolios for institutional and registered portfolios while located in New York and Paris. Prior employers include Steinhardt Partners, Citibank, Finch Asset Management, Paribas, AIG, and ING/Barings. Mr. Ritchey graduated from Franklin & Marshall College in 1982 with a B.A. in Business Administration and is Series 3 NFA registered. Peter Blue is the Head of Alternatives Solutions for Franklin Templeton Investment Solutions. He is responsible for the development and implementation of multi-asset alternatives capabilities for the Solutions team.  Most recently, he was a client portfolio manager, also for Franklin Templeton Investment Solutions. Mr. Blue focuses on designing, managing, and maintaining multi-asset investment solutions for institutional clients in the Americas. Prior to joining Franklin Templeton, Mr. Blue was an investment analyst at QS Investors, a quantitative multi-asset and equity manager, where he was responsible for leveraging the breadth of QS' capabilities in the creation of new and custom investment solutions. QS Investors combined with Franklin Templeton Multi-Asset Solutions in October 2020 to create Franklin Templeton Investment Solutions. Before QS Investors in 2019, Mr. Blue was an alternatives product specialist at Legg Mason. Previously, he held product development, business development, and investment analyst roles with Guggenheim Partners, AlphaMetrix and Cambridge Associates, respectively. Mr. Blue holds a Bachelor of Science degree in business administration from Washington & Lee University, where he graduated magna cum laude. He also holds the Chartered Financial Analyst (CFA), Chartered Alternative Investment Analyst (CAIA) and Financial Risk Manager (FRM) designations. Mr. Blue is a member of the CFA Society New York and the Global Association of Risk Professionals (GARP).

Welcome to Compromising Positions! The tech podcast that asks non-cybersecurity professionals what we in the industry can do to make their lives easier and help make our organisations more prepared to face ever-changing human-centric cyber threats! Join your hosts, Lianne Potter, Cyber Anthropologist and Head of Security Operations for a major retailer, and Jeff Watkins, Cybersecurity enthusiast and CTO for a software consultancy as they interview this week's guest!This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics.In this episode, we're going to discuss the art of influencing both up and down, and how to tailor your cybersecurity message to different audiences. Melina teaches us that it's not about the cookie - that is, it's not just about the product or cybersecurity awareness and controls themselves, but it's about how we frame information and communicate change.With her expertise in behavioural economics, Melina shows us how to make change easier, reduce decision fatigue, and increase social capital through understanding and compromise.What you'll learn in this episode:Effective communication is key to influencing both up and down in an organization. Tailoring your message to the audience and framing it in a relatable way can make you a more thoughtful communicator.Cybersecurity awareness and controls are crucial for preventing breaches, but the way you "sell" the experience matters. By making engagement positive and impactful, you can increase social capital and encourage people to follow the rules.Change can be overwhelming, especially when we're already dealing with a lot of decisions and cognitive load. To make change easier, it's important to focus on what matters in the moment and avoid overwhelming people with too many changes at once.By understanding how our brains work and tailoring our communication and change management strategies accordingly, we can make a positive impact on our organizations and help drive progress.If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place. Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review. Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, like Melina, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don't forget to ask yourself, ‘Am I the compromising position here?' Show NotesMelina has created a fantastic It's Not About The Cookie worksheet so you can start using it in your organisation todayAn article on delivering bad news on a Friday. It isn't the book Lianne mentioned (she can't remember what book that was!) but this article covers why bad news from leadership on a Friday is a bad move! By Korn FerryAn article on Decision FatigueABOUT MELINA PALMERMelina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioural economics.She is the CEO of The Brainy Business, which provides behavioural economics training and consulting to businesses of all sizes from around the world.Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioural economics to many universities and businesses. Melina teaches applied behavioural economics through the Texas A&M Human Behavior Lab and obtained her master's in behavioural economics from The Chicago School of Professional Psychology.A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.Her first book, What Your Customer Wants and Can't Tell You (2021), won first place in the Chanticleer International Book Awards in its category, of which her second book, What Your Employees Need and Can't Tell You (2022), was also a finalist. Her highly anticipated third book, The Truth About Pricing, is scheduled to be published in January 2024.LINKS RELATED TO MELINA PALMERThe Brainy Business (Website)The Brainy Business PodcastLinkedIn

Welcome to Compromising Positions! The tech podcast that asks non-cybersecurity professionals what we in the industry can do to make their lives easier and help make our organisations more prepared to face ever-changing human-centric cyber threats! Join your hosts, Lianne Potter, Cyber Anthropologist and Head of Security Operations for a major retailer, and Jeff Watkins, Cybersecurity enthusiast and CTO for a software consultancy as they interview this week's guest!This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics.In this episode, we discuss how silos and tribal mentalities occur in the workplace due to confirmation bias and how we can expand the circle of empathy to create a more cohesive team.We'll also delve into the issue of time discounting, availability bias and optimism bias to understand why people are drawn to the easy option in the moment.We shall explore how the cybersecurity team's curse of knowledge can be a barrier to effective communication, and the need to create easier-to-digest content that enables 'buy-in.' Key takeaways for this episode are:Understanding the behaviour that leads to insecure cybersecurity behaviour is crucial in developing effective cybersecurity strategies. Silos and tribal mentalities in the workplace can be detrimental to team dynamics and productivity. Leaders should work towards creating a 'team company' culture. Confirmation bias and focusing illusion can lead to negative relationships and narrow perspectives. It's important to listen and build positive connections. Cybersecurity messages should be framed in a way that resonates with users and takes into account their knowledge and habits. To effectively communicate cybersecurity information, it's important to get into the mind space of the person you're communicating with and provide easy-to-digest content.If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place. Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review. Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, like Melina, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don't forget to ask yourself, ‘Am I the compromising position here?' SHOW NOTESThe original, and arguably the best book on Nudge Theory - Nudge: The Final Edition: Improving Decisions About Money, Health, and the Environment by Richard H. Thaler and Cass R. Sunstein. This is a must read book to learn about influencing behaviour changeThe Power of Us: Harnessing Our Shared Identities for Personal and Collective Success by Jay Van Bavel and Dominic J. PackerA short video on the philosophy of Ayn RandMelina's episode on Confirmation BiasMelina's episode on Focusing IllusionWe couldn't find the exact study Melina mentions in regards to teachers bias and the impact on grades but we did find another similar study that shares almost the same results - (Biased) Grading of Students' PerformanceMelina's episode on Availability BiasMelina's episode on Time DiscountingMelina's episode on Optimism BiasABOUT MELINA PALMERMelina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioural economics.She is the CEO of The Brainy Business, which provides behavioural economics training and consulting to businesses of all sizes from around the world.Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioural economics to many universities and businesses. Melina teaches applied behavioural economics through the Texas A&M Human Behavior Lab and obtained her master's in behavioural economics from The Chicago School of Professional Psychology.A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine.Her first book, What Your Customer Wants and Can't Tell You (2021), won first place in the Chanticleer International Book Awards in its category, of which her second book, What Your Employees Need and Can't Tell You (2022), was also a finalist. Her highly anticipated third book, The Truth About Pricing, is scheduled to be published in January 2024.LINKS RELATED TO MELINA PALMERThe Brainy Business (Website)The Brainy Business PodcastLinkedIn

Welcome to Oak Performance Radio. I'm your host, Adam Lane. If you're tuning in for the first time, our mission is to provide top-notch content for athletes, coaches, and parents. We're passionate about sharing stories that inspire and delve into every facet of athletic performance. Our ultimate objective is to help athletes unlock their full potential and be the best they can be. Today's guest is Lawrence Phillips, a successful MMA fighter from Rockford, Illinois, who holds a world championship title. His rise to prominence began in February, and he boasts an impressive amateur record of 7-0, with all wins secured in the first round. Recently, Phillips won the championship at the Global Association of Mixed Martial Arts World Championships in Amsterdam, defeating his Latvian opponent. Phillips is a 6'3" fighter weighing 265 pounds. He has gained the attention of significant management teams, such as Paradigm and First Round Management, representing MMA stars such as Conor McGregor and Derrick Lewis. Phillips' success stems from his coaches and the support he receives at DeLaRosa Submission Academy in Roscoe. His foundation for success was laid during his wrestling days at Auburn High School and later at Division II St. Cloud State, where he contributed to a national championship team. 00:01 MMA training and coaching with Lawrence Phillips.  2:21 High school wrestling, college, and MMA. 9:15 MMA training, fighting, and travel experiences.  14:08 Balancing strength training and MMA practice. 26:15 Martial arts and overcoming adversity. 29:01 Wrestling and jujitsu training 34:49 MMA training and its unique balance between smart and stupid training

In an exclusive interview, we had the opportunity to talk with UFI President Michael Duck, who serves as executive vice president, commercial development of Informa Markets, and UFI CEO Kai Hattendorf, to get the inside scoop on the breaking news that UFI kicked off its first Global Congress in U.S. with the launch of a North America Regional Chapter.  We talked about: Why the regional chapter was formed in North America and why now What UFI regional chapters do and how they support members Who will lead the North America Chapter (volunteer and staffing) What benefits members will receive from the chapter Why is UFI different from the U.S. based associations When and where the chapter will meet next On Nov. 1, UFI, The Global Association of the Exhibition Industry, kicked off its 90th UFI Global Congress in Las Vegas — the first time for the global gathering to meet in the U.S. — with a member vote during its annual General Assembly to approve the launch of a North America chapter.  Exhibition Place Toronto General Manager Laura Purdy will chair the new chapter together with vice chairs Kim Carcone, executive vice president, global market events for the Toy Association, and Pepe Navarro, director general for Tarsus/Informa. UFI will work with MAD Event Management, a trade show management company led by President Martha Donato and CEO Marty Glynn, to manage the activities for the new North America chapter.  Back story As an integrated part of the industry association ecosystem, UFI has long been active across North America. More than 65 national and international exhibition end events industry associations — including the Society of Independent Show Organizers and the Exhibition Services and Contractors Association in the U.S., AMPROFEC and AMEREF in Mexico and Canadian Association of Exposition Management in Canada — are UFI members.  “UFI is a trailblazer for collaboration among industry associations – and has been for more than 20 years, with great success around the world,” Hattendorf said.  “Having seen multi-year stable growth in membership from across North America, UFI opens a North America chapter to ensure these members are well represented in the organization,” said Duck, who helped UFI open its first regional chapter more than 20 years ago. At the time, that regional chapter covered Asia/Pacific, Middle East and Africa.  As of today, UFI will have five regional chapters, including North America, Europe, Asia/Pacific, Middle East and Latin America. At least 5% of its global membership is based in each of these regions, Hattendorf said. “We have seen our membership numbers rise constantly across North America,” Duck said. “North America represents a vital and growing share of UFI membership, with 7% of UFI's 830 member companies based in the region and more than 25% of UFI members with active business in the region.” Major trade show companies, like Informa, RX and Clarion, are part of the European chapter, as their headquarters are located in Europe. “Through the chapter, we make sure that the voices and needs of UFI members from Canada, U.S. and Mexico are well represented in UFI's governing bodies, including the Executive Committee and the Board, as well as through the Chapter leadership,” Duck said. Hattendorf added, “We can also serve our members and the industry in the region better through the chapter structure and its corresponding regional office.” Podcast host Danica Tormohlen also shared the top five new stories from Trade Show News Network, Exhibit News Now and Corporate Event News as November begins. Our guests   UFI President Michael Duck is Executive Vice President – Commercial Development of Informa Markets and Informa Plc.  He joined the business in 1994 in Hong Kong and has worked in various leadership roles, focused on building up the company's presence in the Asia region, especially in China and India, and expanding events into the Middle East and Africa.  He founded and chaired the regional chapter Asia, Middle East and Africa, as well as the Sustainability chapter for UFI. At Informa, he is working across the global markets business, which spans 30+ international markets, acting as a main point of contact for building relationships and a pipeline of growth activity particularly in Asia, Europe, the Middle East and beyond, through M&A and the internationalization of products and brands. He also supports the wider Informa Group divisions, with commercial activity in Asia. Michael has volunteered with UFI for 20 years, and he has also been an Executive Committee member of the Hong Kong Exhibition and Convention Industry Association (HKECIA) for over twenty-five years and was Chairman from 1998-2000.  Connect with him on LinkedIn here.   Kai Hattendorf is Managing Director / CEO of UFI, the Global Association of the Exhibition Industry. He is responsible for UFI activities and events globally, as well as the operation of its Paris headquarters and the offices and presences in Bogota, Brussels, Dubai, Hong Kong, and Shanghai. From 2019 to 2021, Kai served as Honorary President of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, where he remains on the Board. Prior to his current role, Kai worked in the exhibition industry for numerous years in senior management positions at Messe Frankfurt's global headquarters, focusing on transformational issues ranging from digitisation to marketing and communications. Kai's work in the events industry has been recognized through various awards and recognitions around the world. Most recently he was named “Business Events Strategist of the Year” by PCMA. His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a fintech start-up. A journalist by education, Kai has internationally reported and worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, the BBC in the UK, and the Voice of America. He holds a Master's degree from the American University, Washington, DC. He also studied in Dortmund and Edinburgh.  Connect with him on LinkedIn here. Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Content forTarsus Group, which was recently acquired by Informa for $940 million. In her role, she oversees content for Trade Show News Network, Corporate Event News and Exhibit News Now. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event and exhibition industries. Tormohlen currently serves as a board member for Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA and Large Show Roundtable — to name a few. Thank you to our sponsor! Zenus What if you could prove your event is working with hard facts and learn how to make it even better? With Zenus's Ethical Vision AI, you can protect your budget and have detailed reporting. Learn how that's all possible at Zenus.AI 

To access our conference library of 200+ fascinating psychology talks and interviews (with certification), please visit: https://twumembers.com In this interview, I'm joined by Dr Bonnie Badenoch. Bonnie is an author, therapist, mentor, and the co-founder of the nonprofit agency: Nurturing the Heart with the Brain in Mind. This is Bonnie's second appearance on the show, and in this conversation we dive deeper into her unique concept of “Inner Community” and how it can be applied to heal deep-seated wounds from the past, and create a felt-sense of safety in the body. You'll learn: — How our neurobiology and mirror neurons put us “within each other” — How Bonnie's unique approach to psychotherapy offers a powerful modality for healing intergenerational trauma — Why “self regulation” is a myth and how we're built for co-regulation instead — How to apply “radical inclusiveness” to heal the negative parts of ourselves that we have “imported” from others. And more. If you found this interesting, I highly recommend picking up a copy of Bonnie's book: The Heart of Trauma, and you can learn more about her work by going to https://nurturingtheheart.com. --- To access the full conference package, as well as supporting materials, quizzes, and certification, please visit: https://twumembers.com --- Bonnie Badenoch, Ph.D., LMFT is the co-founder of the Center for Brain-Wise Living, a nonprofit organization dedicated to fostering awareness of the brain, mind, and relationships in the service of creating a more awake and compassionate world. She is the author of Being a Brain-Wise Therapist: A Practical Guide to Interpersonal Neurobiology (W. W. Norton, 2008), and is an active member of the Global Association for Interpersonal Neurobiology Studies (GAINS). You can learn more about her work at http://www.brainwisetherapist.org. --- Interview Links: — Dr Badenoch's website: https://www.nurturingtheheart.com — Dr Badenoch's books: https://amzn.to/47Rbn4C

Get early access to our latest psychology lectures: http://bit.ly/new-talks5 Unlock the secrets of the mind with Bonnie Badenoch, a renowned trauma therapist and author with a unique blend of expertise in literature and mysticism. In this insightful talk, Bonnie delves into the profound impact of fear on our ability to focus and learn, underscoring the critical importance of safety and connection in our lives. Explore the fascinating connection between brain hemispheres, as she discusses Iain McGilchrist's groundbreaking work and how it shapes human connection. Bonnie introduces the concept of the "inner community," shedding light on the significance of embracing the various facets within ourselves and others. Join her in advocating for more empathetic and holistic approaches to therapy and education, ushering in a new era of improved connections and healing. Don't miss this opportunity to expand your understanding of the mind and its potential for growth. Bonnie Badenoch is the author of several books, including: The Heart of Trauma, The Brain-Savvy Therapist's Workbook, and Being a Brain-Wise Therapist. In this free flowing conversation, we discuss: — Iain McGilchrist's hemisphere hypothesis and its relevance for therapeutic practice — Interpersonal neurobiology, social baseline theory, and the research underpinning Bonnie's radical approach to healing — The power of having a “listening partner” and how you can set one up to foster more secure attachment in your world And more. You can learn more about Bonnie's work by going to https://www.nurturingtheheart.com. --- Bonnie Badenoch, Ph.D., LMFT is the co-founder of the Center for Brain-Wise Living, a nonprofit organization dedicated to fostering awareness of the brain, mind, and relationships in the service of creating a more awake and compassionate world. She is the author of Being a Brain-Wise Therapist: A Practical Guide to Interpersonal Neurobiology (W. W. Norton, 2008), and is an active member of the Global Association for Interpersonal Neurobiology Studies (GAINS). You can learn more about her work at www.brainwisetherapist.org. Interview Links: — Dr Badenoch's website: https://www.nurturingtheheart.com/ —Dr Badenoch's books: https://amzn.to/47Rbn4C

After working twenty-five years as a successful business banker, Kevin Howard wanted to make a greater impact. In his 50's, he turned what was a longstanding interest in climate and sustainability into his new career. He earned the highly regarded Sustainability and Climate Risk Certificate from the Global Association of Risk Professionals. Adding this to his business experience and law degree, Kevin formed Climate Changes Everything, a climate risk & sustainability consulting firm.  His book of social commentaries “Onward, At Last,” was recently published by Atmosphere Press and is a clarion call to us all to reconsider the core American virtues of independence, self-interest and competition in order to reconnect to who we really are. More information at http://www.onwardatlast.com. Kevin's IG ,  FB and LinkedIn. nstagram @365brothers Are you our next guest? - Let's talk. Support us!   365 Brothers on Patreon.  Special thanks to our earliest and consistent supporters, Sonji Walker, Abigail Gonzalez, William C. Hamilton, Jr. and Shedrick Sanders!!! About this podcast: In each episode, a Brother reflects on his life; explores the experience of being a Black man in America; shares his interactions with law enforcement; and answers the signature question "If America was a woman, what would you say to her? You won't find a collection of conversations with Black men like this anywhere else. Hear their wisdom. Be inspired. Host, Rahbin Shyne, is an author, educator, creative and avid half-marathon walker.

Minerals critical to the energy transition The International Energy Agency's inaugural edition of the Critical Minerals Market Review offers intriguing insights into global energy markets as the world transitions from a fossil fuel-based system to renewable energy. While the transition has happened in significantly less time than it took to build a fossil fuel-based system (we're already seeing record deployment of solar panels, wind turbines, and electric vehicles), it hasn't been without challenges. The shift towards renewables and the growing demand for this technology underpin the growth in the critical minerals markets. In fact, the market size for energy transition minerals has doubled compared to 2017, making it a massive $320 billion industry. The challenges with the energy transition are largely tied to critical mineral extraction. The demand for minerals like copper, nickel, lithium, and rare earth elements like neodymium used in electric vehicles has skyrocketed. But as market demand for these minerals grows, so must the mining industry. The mining boom raises concerns about the environmental and societal impacts of expanded mining operations. The Critical Minerals Market Review highlights an interesting tension between battery production for electric vehicles and consumer preferences, alongside potential negative implications of meeting the growing demand for minerals. While progress in improving the gender balance of workers and community investment by mining companies, concerns about worker safety, emissions, water use, and waste production persist. Furthermore, equitable access to the technology developed from these minerals for resource-rich countries remains unsolved and unanswered. Climate change scenarios in financial services The University of Exeter's Institute and Faculty of Actuaries released a paper (The Emperor's New Climate Scenarios) highlighting that commonly used climate models in financial services often underestimate the risks of climate change. It's an area often overlooked in the discussions around climate change; however, financial services increasingly incorporate potential climate events into their risk assessments to improve their strategies. While it's encouraging to see a willingness to understand how climate poses a material risk to company performance, the paper warns that these models often produce “artificially benign” predictions, which could pose significant economic risks. The critical issue with these models is their failure to accurately incorporate the cost of real-world impacts of climate change. According to a survey by the Global Association of Risk Professionals, 80% of firms used climate-scenario analysis in 2022, but the models often overlooked the escalating costs of climate phenomena such as sea-level rise and crop die-off.  Misinterpretation of these models is also prevalent due to financial firms' lack of climate expertise. Models built on a near-term time horizon of one to five years should not be applied to longer-term decision-making, and assumptions that we are on track to meet the Paris Agreement are inaccurate. To rectify these issues, it's recommended that models incorporate current emissions rather than assumed progress and that model creators convey what a model does and doesn't describe. Paired with a qualitative narrative, this could bridge the gap between climate and financial experts and foster a better understanding of climate implications across industries. ‍

Forgiven Redeemed Reconciled by Dorsey BurkForgiven Redeemed Reconciled is the stories of Paul Tanner, a stressed senior pastor who through his life away, Sara Petersen, a pastor's daughter who is gang raped, and Zach Petersen, a young insecure and traumatized pastor. The choices they make affect not only them but also those around them. Forgiven Redeemed Reconciled shows that great blessings can come was broken, shattered, and scarred lives.Dorsey Burk has served in Christian ministry for over fifty years. His passion for missions has taken him to twenty-five nations in Europe, Africa, Asia, the Middle East, and the Caribbean. He has edited and designed books for the Oversea Ministries Training Course, the Alpha Bible Course, and the Global Association of Theological Studies. Many of these books bear his name as author. Forgiven Redeemed Reconciled is his first book of Christian fiction.Yet I Will Praise Him with Bev Burk and Krystin Burk Carlson is my wife's and my spiritual odyssey of living with Crohn's disease for over forty years. It tells of the lessons we learned through our struggles and victories and offers practical help for those dealing with chronic illness. It's a miraculous story filled with laughter and tears, demonstrating God's mercy, grace, and faithfulness in difficult times.https://www.amazon.com/Forgiven-Redeemed-Reconciled-Dorsey-Burk/dp/166286339X/ref=sr_1_1?crid=3IM1XLTXDETWI&&keywords=Forgiven+Redeemed+Reconciled&&qid=1679264942&&sprefix=forgiven+redeemed+reconciled+,aps,549&&sr=8-1https://dorseyburkbooks.com/http://www.bluefunkbroadcasting.com/root/twia/61523ec1.mp3  

In this episode of Association Strong's series on maximizing engagement, Tom and Dave interview Keith Ellis, Chief Engagement & Growth Officer with the International Institute of Business Analyst.  Tom, Dave and Keith dig into the keys to engagement strategy when you have a diverse group of member needs all across the globe.

Pamala Oslie joins Jane to discuss Quantum Physics and Parallel Universes. She has appeared on ABC, CBS, NBC, CNN, FOX, The Dr. Oz Show, The View, The Ricki Lake Show, Coast to Coast with George Noory, Hallmark's Home and Family, Better TV, Gaia with Lisa Garr, and she's been a regular on The Next Room podcast. Pam has written four successful and popular books, Life Colors, Love Colors, Infinite You and Make Your Dreams Come True, and has a very extensive clientele, including many celebrities. Pam has spoken at the TEDx Talks 2012, the International Forum on New Science, Fortune 500 companies, and many seminars for professionals in the psychology, education, health fields and more. She was awarded the Holistic Transformational Leader of the Year Award by the Global Association of Holistic Psychotherapy and Coaching. Pam is the Founder of www.AuraColors.com a site designed to help you create success, joy and fulfillment in EVERY area of your life.  https://auracolors.com/ Connect with the host of The Next Room Jane Asher Find Jane's book The Next Room and other books from MindBodySpirit.fm podcast hosts in the online store Learn more about your ad choices. Visit megaphone.fm/adchoices

Shefali Sehwani | CFOShefali is currently the Chief Financial Officer of Lloyd's India, a branch of Lloyd's UK. She is a Chartered Accountant by profession and holds the Financial Risk Manager (FRM) certification from the Global Association of Risk Professionals (GARP). Shefali has worked extensively in Corporate Finance, Taxation, and Accounting in the insurance sector for the last 19 years.

You have to make so many decisions every day as an educator or educational leader. It's overwhelming and enough to drive you to burnout. Add to that the change that happens seemingly every minute in the classroom or the office.   We can't train on how to manage our brains around the constant disruptions and distractions. But you can change how you plan for and react to them.   This week on the podcast, I'm talking with Melina Palmer, a behavioral economist who consults with businesses all over the globe. She's the author of the new book, What Your Customer Wants and Can't Tell you. We explore what your teachers (and students) need and want and why it's so hard to put that into words. We also talk about why the Golden Rule is antiquated and why we need to focus on the Platinum Rule instead.   Melina is the real deal when it comes to behavioral change and there are so many takeaways from this conversation. But don't make the mistake of trying to change everything at once. Instead, tune into some micro-shifts to make long-lasting changes. About Melina Palmer: Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and is the author of two books, What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You. Jump in the Conversation: [2:15] - What teachers need but we're not attending to [2:40] - Psychology of decision-making [3:03] - Change isn't what we think it is [4:30] - Every conversation is some sort of change [8:02] - Golden Rule and Platinum Rule  [11:35] - How can we unpack what teachers need or want [13:33] - Asking questions shows they're interested and want to know more [14:15] - Where can you help take repetitive items and take them off teachers' plates [15:52] - Teachers don't go into the profession for the pay [17:46] - Change is all about you and has nothing to do with you [19:20] - There's value in being empowered to change the way you respond to anything [22:38] - What we need to tune into to implement change [23:28] - It's not possible to remove bias from your life [25:36] - Micro-shift moments: Get a win and keep on going [28:36] - Pandemic was spotlight on institution of education [30:15] - The way change is presented makes all the difference [34:48] - Turbo Time [36:55] - What people need to know about interpersonal communication [39:37] - Making something more bite sized can you look more knowledgeable [40:58] - Melina's Magic Wand [42:41] - Maureen's takeaways Links & Resources Episode 56: Getting to the Brainy Business of School Change Melina's Books The Brainy Business Podcast Solving Modern Problems with a Stone-Age Brain: Human Evolution and the Seven Fundamental Motives by Dr. Douglas T. Kenrick and David E. Lundberg A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger Beautiful Questions in the Classroom: Transforming Classrooms into Cultures of Curiosity and Inquiry by Warren Berger Email Maureen Maureen's TEDx: Changing My Mind to Change Our Schools The Education Evolution Facebook: Follow Education Evolution Twitter: Follow Education Evolution LinkedIn: Follow Education Evolution EdActive Collective Maureen's book: Creating Micro-Schools for Colorful Mismatched Kids Micro-school feature on Good Morning America The Micro-School Coalition Facebook: The Micro-School Coalition LEADPrep

We met Winifred at the Truth Tour in Anaheim and had an immediate connection. She is grounding, healing and a wealth of information. https://associationofmedicalintuitive...https://www.makinglifebrighter.comWinifred Adams is a Medical Intuitive/Master Healer, Radio Show Host, andProfessional Wellness Speaker for Making Life Brighter ™. With the ability to see the origin of energetic imbalances, Winifred's rare, but vast skill set shifts energy in Live-Time™, creating an environment for perfect and often complete healing. An expert in Extreme Healing™, Winifred, now shares her innate and rare gifts of intuition with audiences, creating an experience of Live-Time Healing.Winifred is an international best-selling author for The Silver Lining of Cancer, and co-author of The Power of Your Inner Brilliance, and Manifested Blessings. Winifred teaches online and is a professional Motivational Speaker and a member of the National Speakers Association. Winifred is also a Grammy-Voting Artist and an award-winning singer/songwriter.Winifred is the founder and President of the Global Association of Medical Intuitives, showcasing the world's finest talent in the field of Medical Intuition as well as setting the standard for education, featuring some of the leading schools and teachers, worldwide.More info at https://www.instagram.com/thetruthstr...https://t.me/joerosaticollectivehttps://truthsocial.com/@truthstreamhttps://joerosaticollective.com

Winifred Adams is a leading Medical Intuitive, Master Quantum Healer and the founder of The Global Association of Medical Intuitives. From a young age, Winifred was aware of her deep connection to spirit and has dedicated her life to her natural born gift for medical intuition, energy and spiritual healing. In this captivating conversation, hosts Sam & Gina get curious with Winifred about how and why physical illnesses take form, as she works regularly with clients who are diagnosed with both chronic and terminal illnesses. Like most of their converations, this one organically weaves in topics like channeling, energy work, and higher consciousness. Try to listen to this episode with an open heart and body rather than your analytical, linear mind...and see what shifts!--Join our free community:https://tinyurl.com/SpiralinghighercommunityWork with Sam:Elevate your Manifestation abilities and download my live coaching calls:https://simplifyingsam.mykajabi.com/MassiveManifestationBundle?fbclid=PAAabMSVAmVKFByxuBj1-Um3OsMCBgvvP3F9zHT5MEvJNpQVSXCGFkZSUWrTUApply for 1:1 coaching:https://www.simplifyingsam.com/1on1coachingHear more of Winifried's wisdom on her very own radio show: https://www.makinglifebrighter.com/radioFollow Spiraling Higher on InstagramFollow Simplifying Sam on Tiktok and InstagramFollow Gina on Tiktok and InstagramFor all inquiries, email us at:Spiralinghigher@gmail.comAdvertising Inquiries: https://redcircle.com/brands

Change is hard, even when it's a change that makes our lives easier. Today, I speak with Melina Palmer, CEO of The Brainy Business, expert in behavioral economics for organizations around the world, and the author of What Your Employees Need and Can't Tell You. We give you a refresher on behavioral economics and how our human brains work - especially the conscious and unconscious parts of our brains.  We discuss why change is hard, even when it's a good change, and how leaders get change massively wrong. Melina will share her framework called "It's Not About the Cookie" and how it applies to any employee initiative. She also shares her top tip for those who want to have more influence at work. Key Takeaways:Change doesn't need to be hard, you just need to understand what motivates the people you are trying to change - education alone will never be enough. Create a culture of feedback and input, solicit that feedback, then actually implement those ideas. Be transparent about your change management. The more transparent you are along the way, the more people can trust the process. "Every conversation and initiative is a change conversation or initiative - you are either in the midst of change, in the wake of change that has already happened, or building up to the next change." —  Melina Palmer About Melina Palmer, CEO and author of What Your Employees Need and Can't Tell YouMelina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her master's in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out as of October 2022.Connect with Melina PalmerThe Brainy Business Website: https://www.thebrainybusiness.comTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melinapalmer/Facebook: https://facebook.com/thebrainybizInstagram: https://instagram.com/thebrainybizReferences MentionedMelina Palmer on The Empathy Edge podcast, Why Your Customers Can't Tell You What They WantSpecial link to get your free chapter of both of Melina's books: www.thebrainybusiness.com/empathyedge  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Change is hard, even when it's a change that makes our lives easier. Today, I speak with Melina Palmer, CEO of The Brainy Business, expert in behavioral economics for organizations around the world, and the author of What Your Employees Need and Can't Tell You. We give you a refresher on behavioral economics and how our human brains work - especially the conscious and unconscious parts of our brains.  We discuss why change is hard, even when it's a good change, and how leaders get change massively wrong. Melina will share her framework called "It's Not About the Cookie" and how it applies to any employee initiative. She also shares her top tip for those who want to have more influence at work. Key Takeaways:Change doesn't need to be hard, you just need to understand what motivates the people you are trying to change - education alone will never be enough. Create a culture of feedback and input, solicit that feedback, then actually implement those ideas. Be transparent about your change management. The more transparent you are along the way, the more people can trust the process. "Every conversation and initiative is a change conversation or initiative - you are either in the midst of change, in the wake of change that has already happened, or building up to the next change." —  Melina Palmer About Melina Palmer, CEO and author of What Your Employees Need and Can't Tell YouMelina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her master's in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out as of October 2022.Connect with Melina PalmerThe Brainy Business Website: https://www.thebrainybusiness.comTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melinapalmer/Facebook: https://facebook.com/thebrainybizInstagram: https://instagram.com/thebrainybizReferences MentionedMelina Palmer on The Empathy Edge podcast, Why Your Customers Can't Tell You What They WantSpecial link to get your free chapter of both of Melina's books: www.thebrainybusiness.com/empathyedge  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Dr. Susan Krumdieck is a Professor in Mechanical Engineering and Director of the Advanced Energy and Material Systems Lab at the University of Canterbury. She is also Research Leader with the Geothermal Energy Conversion Research Group, Founder of the Global Association for Transition Engineering, and Director of the From the Ground Up Research Consortium. She is an engineer, and her goal is to observe the world, learn about it, improve it, and ultimately make things work. A focus for Susan is re-thinking and re-engineering things we have created in order to address future energy and societal needs (Transition Engineering). She also does work in materials engineering, and her lab creates new materials to address particular problems in energy and other areas. Susan spends a great deal of her free time gardening, including growing vegetables. She is also an active cyclist and a member of a choir that sings music that is hundreds of years old. She received her B.S. and M.S. Degrees in Mechanical Engineering and Energy Systems Engineering from Arizona State University and her Ph.D. in Mechanical Engineering from the University of Colorado, Boulder. Susan is the recipient of the Gold and Silver Sustainability Awards from the University of Canterbury, as well as a Member of the Royal Society of New Zealand and former Member of the Royal Society of New Zealand President's Energy Panel. In this interview, Susan discusses her life and science.

Interview with Paolo Boffetta, MD, author of Global Association of COVID-19 Pandemic Measures With Cancer Screening: A Systematic Review and Meta-analysis. Hosted by Jack West, MD.

Interview with Paolo Boffetta, MD, author of Global Association of COVID-19 Pandemic Measures With Cancer Screening: A Systematic Review and Meta-analysis. Hosted by Jack West, MD.

Can you create Systems in your Business to allow it to grow and scale and still have Soul?  Join us as we explore this with the President and Founder of the Holistic Business School.  Having Systems around Sales and Client Delivery are a good first step in building the Systems in your Business so you can Scale and impact more Clients.  Jamie and Olivia explore alongside Shelley just how to create Systems that support the ease and flow plus allow the space for the high touch of personal support and connection. This conversation was so in alignment with what Jamie and Olivia do on the reg – you're going to love this one! Meet Shelley: Shelley is the founder and President of the Global Association of Holistic Psychotherapy and Coaching. She is a Holistic Psychotherapist and creator of a successful Holistic Psychotherapy Practice that generated 100K in a small community. Because of her success at creating a thriving Holistic Practice and the success of the Holistic Methods she used with her Clients, she launched the Global Association of Holistic Psychotherapy and Coaching (GAHP) 9 years ago. The GAHP supports Therapists, Healers, Coaches and Health Practitioners to learn more about Holistic Methods and develop Thriving 6 and 7 Figure Holistic Practices.  Special Offer: Join Shelley's Facebook group to schedule a free Holistic Business Vision Session and receive the '13 Elements to Add to Your Signature Program' handout https://www.facebook.com/groups/holisticmillionaire Connect with Shelley: Email: sydney@thegahp.com Website: https://www.holisticbusinessschool.com/ Facebook: https://www.facebook.com/thegahp Instagram: https://www.instagram.com/holisticbusinessschool/ Additional resources discussed: Fix this Next by Kelly Compton Medicine Wheel Resources: https://www.stjo.org/native-american-culture/native-american-beliefs/medicine-wheel/ Thanks for joining us here on The Visionaries Collective Podcast! Connect with us, grab helpful resources, and learn more about our work at https://www.thevisionariescollective.com/ Love this and want more? Please hit subscribe + rate and review the Podcast on Apple Podcast. We appreciate your support! :)

Futurists are people who plan for the future by looking at trends and identifying what's coming instead of only looking at the past. To explain more about this profession and the profound value it offers, today we are joined by Rebecca Ryan, a top 50 professional futurist, as well as an economist, best-selling author, and entrepreneur. She is also on the executive committee of the Global Association of Professional Futurists. As the founder of NEXT Generation Consulting, she partners with private and public sector leaders across the country. Through looking at the generation ahead, she outlines strategies in urban planning, economic development, and workforce development to ensure communities are well equipped for future trends and challenges. Tuning in today, you'll learn more about futurism and how it differs from strategic planning. You'll also hear about the four-phase process Rebecca uses to craft a vision with a client and how she uses this in her own life too. To find out why she insists on looking 10 years into the future instead of 5, how she helps clients get past their own egos when planning for the future, the benefits of considering the worst-case scenario even if you don't want to, and so much more, tune in today!  Learn more about your ad choices. Visit megaphone.fm/adchoices

It sounds a bit silly that we haven't had a "trade show" topic until episode seven on a podcast called "Trade Show Talk." We have so many important topics to address in our meetings and events industry, and talking about trade shows as a theme, of course, is so important. Our guests on this episode are "trade show royalty." Friends throughout the years, Doug & Kai provide a really great conversation about the successes of the industry as we move forward... and what to expect for the future.  Truly, the future is bright and Doug & Kai share many examples of how our present will inform our future. The data are there to show people crave face-to-face events, and business IS happening at these trade shows. We would love to know about your challenges and successes too. Let us know! Getting these two perspectives on one show together is gold. Douglas Emslie - CEO, Tarsus Group Doug has been with Tarsus since its launch in 1998; having previously held senior positions at Blenheim Group plc and after its takeover, United Business Media plc. He is a past Chairman and Director of the Association of Event Organisers (AEO), as well as past Chairman of the Events Industry Alliance. He was also the first international board member of the US industry trade body, SISO, where he went on to serve as Chair. Kai Hattendorf - Managing Director / CEO of UFI, the Global Association of the Exhibition Industry Kai is responsible for UFI activities and events globally, as well as the operation of its Paris headquarters and the offices and presences in Bogota, Brussels, Dubai, Hong Kong, and Shanghai. His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a fintech start-up. From 2019 to 2021, Kai served as Honorary President of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, where he remains on the Board. ~*~*~ The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or be a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021.

In this episode we will be speaking with Radhika Thakkar, one of the earliest employees of green light planet, a leading global provider of solar home energy products to over 45 million rural consumers that employs over 1000 dedicated individuals. Ms. Thakkar helped expand the company's presence from India to Africa, Southeast Asia, and Latin American within one year of operations, to include hundreds of channel parters in more than 50 countries around the world today. Ms. Thakkar is also the president of the board of directors of Gogla, which is the global association for the off-grid solar energy industry and represents over 200 organizations. Hope you enjoy our wide-ranging conversation! Topics covered under this podcast: 1. What was the origin story of Greenlight Planet? 2. Key early moments in the Greenlight Planet trajectory 3. Evolution of Greenlight Planet products 4. Evolution of the solar off-grid market

In Episode 2 of Looking Outside we're joined by the super smart behavioral economist, author, speaker and podcast host Melina Palmer, Founder & CEO of The Brainy Business. Today we're looking outside Brain Science. Together Jo and Melina discuss how better understanding the scientific workings of the human brain can unlock not just a business competitive advantage but help you better understand yourself. They explore how our human brain has a bias for predictability, for what's comfortable, of following the success path of others (herding) and the skills we should train within ourselves to push beyond the familiar or the socially predictive. We're still working the human brain out but already there is a lot we can leverage from what brain science has told us. But with 35,000 decisions made every day an essential ingredient to brain science is art and creativity (so you can throw darts where your competitors are throwing noodles). -- To look beyond the familiar, Melina recommends you speak with someone you know well, and who knows you well. Someone who can catch when you're falling into predictable patterns and can offer an alternate route. -- Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, https://open.spotify.com/show/09kKyf19X7ISJmyCm60Uj5 (The Brainy Business): Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina holds a bachelor's degree in business administration: marketing and master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021. Find out more about The Brainy Business at https://www.thebrainybusiness.com/ (https://www.thebrainybusiness.com) or on https://www.facebook.com/thebrainybiz/ (Facebook), https://www.instagram.com/thebrainybiz/ (Instagram), https://twitter.com/thebrainybiz (Twitter )and https://www.youtube.com/c/thebrainybusiness (YouTube). Grab a copy of Melina's book https://mango.bz/books/what-your-customer-wants-and-cant-tell-you-by-melina-palmer-1612-b?utm_source=other&utm_medium=other&utm_campaign=Mango+year+end+20%25+off (What your customer wants and can't tell you). -- Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we'll hear from some of the most influential and original thinkers. The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she's taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast. Find out more about Jo & Looking Outside at http://www.looking-outside.com/ (www.looking-outside.com). Connect https://www.linkedin.com/in/joannalepore/ (with Jo) and join the https://www.linkedin.com/company/looking-outside (Looking Outside community) on LinkedIn. Check out Jo's foresight podcast https://futureimagined.captivate.fm/ (Future Imagined) (produced for Mars Wrigley). -- Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don't necessarily reflect those of their...

We, as humans, don't buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with.  My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Wants and Can't Tell You, will share exactly what behavioral economics is and why it matters to your success as a business, as a marketer, and as a persuasive communicator. Melina also shares why our customers can't even always tell us what they want, and we explore the concept of Behavioral Baking and how it works to better connect with customers. Key Takeaways:Look for anywhere you're communicating: “10% fat” instead of “90% fat-free” and see where you can flip it and reframe it to more appealing language and messaging (even if it is, logically, the same thing). Reframe your messages as a question to get people talking and understanding what they are looking for. Customers are distracted and are, habitually, buying 95% of the time. You need to understand which side of the habitual line you are on.  "Essentially, behavioral economics is the psychology of why people buy and understanding what's really happening within the brain. It's so important for everyone in life and in business because our subconscious brains are making 99% of our decisions at any given time." —  Melina Palmer About Melina Palmer:Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021 Connect with Melina:Website: https://www.thebrainybusiness.comBook: What Your Customer Wants and Can't Tell You http://bit.ly/WhatYourCustomerWantsGet your free copy of the 111-page PDF Companion Workbook by joining the BE Thoughtful Revolution Community: https://be-thoughtful-revolution.mn.co/share/Pg3nbLXqOXyRiFZI?utm_source=manualTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/Facebook: https://www.facebook.com/thebrainybiz/Instagram: https://www.instagram.com/thebrainybiz/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

We, as humans, don't buy for the reasons we think we do, and there are ways to communicate our message so that we tap into those mental models and frameworks - not to manipulate, but to make your case in a way our brains can understand and connect with.  My guest today, Melina Palmer, CEO of The Brainy Business, and author of What Your Customer Wants and Can't Tell You, will share exactly what behavioral economics is and why it matters to your success as a business, as a marketer, and as a persuasive communicator. Melina also shares why our customers can't even always tell us what they want, and we explore the concept of Behavioral Baking and how it works to better connect with customers. Key Takeaways:Look for anywhere you're communicating: “10% fat” instead of “90% fat-free” and see where you can flip it and reframe it to more appealing language and messaging (even if it is, logically, the same thing). Reframe your messages as a question to get people talking and understanding what they are looking for. Customers are distracted and are, habitually, buying 95% of the time. You need to understand which side of the habitual line you are on.  "Essentially, behavioral economics is the psychology of why people buy and understanding what's really happening within the brain. It's so important for everyone in life and in business because our subconscious brains are making 99% of our decisions at any given time." —  Melina Palmer About Melina Palmer:Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can't Tell You, published in May 2021 Connect with Melina:Website: https://www.thebrainybusiness.comBook: What Your Customer Wants and Can't Tell You http://bit.ly/WhatYourCustomerWantsGet your free copy of the 111-page PDF Companion Workbook by joining the BE Thoughtful Revolution Community: https://be-thoughtful-revolution.mn.co/share/Pg3nbLXqOXyRiFZI?utm_source=manualTwitter: https://twitter.com/thebrainybizLinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/Facebook: https://www.facebook.com/thebrainybiz/Instagram: https://www.instagram.com/thebrainybiz/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

In Episode 67 of The MINDset Game® Podcast, Vered Kogan speaks with Pamala Oslie, an author, consultant, professional psychic intuitive, medium, radio show host, TEDx speaker, and aura expert.  You will learn about expanded consciousness ("non-local mind" or mind beyond the brain), psychic abilities, auras (energy fields), quantum physics, and parallel universes. You can expect to walk away with an understanding that your consciousness is greater than what many of us have been taught to believe, and that you can tap into higher intelligence to create what you want with even more ease.  Pamala Oslie has appeared on ABC, CBS, NBC, The Dr. Oz Show, The View, The Ricki Lake Show, Iyanla, Coast to Coast with George Noory, Hallmark's Home & Family, Gaia with Lisa Garr, and many other television and radio shows. She has also been featured in many national magazines. Pam has written four successful and popular books, Life Colors, Love Colors, Make Your Dreams Come True, Infinite You, and The Truth According to John. She has a very extensive clientele, including many celebrities. Pam has spoken at the TEDx Talks, the International Forum on New Science, Fortune 500 companies, and many seminars for professionals in the psychology, education, health fields and more. She was awarded the Holistic Transformational Leader of the Year Award by the Global Association of Holistic Psychotherapy and Coaching. Pam is the Founder of www.AuraColors.com, a site designed to help you create success, joy and fulfillment in every area of your life. She also developed www.LoveColors.com. This site is designed to help you find love and friendships by matching you with people who have compatible aura colors. To learn more about Pamala Oslie's programs and to complete the free Aura Colors assessment, visit www.AuraColors.com  To SUBSCRIBE to The MINDset Game® podcast, visit www.TheMINDsetGame.com You are also welcome to join our private Facebook group to learn even more evidence-based tools to transform your life by visiting www.TheMINDsetGameGroup.com   Key Takeaways From this Episode to Tune in For:  [01:14] - Vered introduces Pam Oslie [03:07] - How Pam got started in the psychic business. [06:57] - How Pam connects aura colors with people from a career or professional perspective. [12:04] - Pam's advice to those who want to live a more fulfilling life. [13:58] - What expanded consciousness means. [19:56] - What Pam notices when people focus on feeding their field with love. [24:36] - How our beliefs shape our auras, our energy, and the trajectory of our lives. [26:19] - Can we actually change our future? [31:04] - Learn more about Pam Oslie on her website, www.AuraColors.com.

Veteran missionary to Guatemala, Brad Thompson challenges us to move beyond “the missionary must win the whole nation by himself” mentality, into the realm of ministry multiplication through the power of transformative teaching. We are to duplicate ourselves in those we teach because that is what Jesus did. Bro. Thompson candidly shares his frustrations and successes in the process of growing a world-class Bible School program in the nation of Guatemala, along with a series of “student-first” principles for Bible School programs. As a Regional Coordinator for the UPCI Global Missions official training arm, Global Association of Theological Studies (GATS), Bro. Thompson also describes the GATS Global Educators program. The dual-pronged program provides training resources to missionaries and also provides ample service opportunities for those considering service on the mission field. For more information about GATS, its resources, and its service opportunities visit https://www.gatsonline.org/ or email Bro. Jim Poitras / Bro. Thompson at GATS@upci.org.If you'd like to connect with Bro. Brad Thompson, or TMT team on Twitter or other platforms, check out the links below:Brad Thompson, @bradethompsonNathan Harrod, @NathanHarrodRyan Paul, @ApostolicPaulsJoshua Tingley, @TingleyJoshua Sam Zenobia (Instagram) @snkzenobia

Pamala Oslie is an author, consultant, radio show host, professional psychic intuitive, and aura expert. Pamala has appeared on numerous television and radio shows. She has also been featured in many national magazines. Pam has written four successful and popular books, Life Colors, Love Colors, Infinite You and Make Your Dreams Come True, and has a very extensive clientele, including many celebrities. Pam has spoken at the TEDx Talks, the International Forum on New Science, Fortune 500 companies, and many seminars for professionals in the psychology, education, health fields and more. She was awarded the Holistic Transformational Leader of the Year Award in 2014 by the Global Association of Holistic Psychotherapy and Coaching.

Pamala Oslie is an author, consultant, radio show host, professional psychic intuitive, and aura expert. Pamala has appeared on numerous television and radio shows. She has also been featured in many national magazines. Pam has written four successful and popular books, Life Colors, Love Colors, Infinite You and Make Your Dreams Come True, and has a very extensive clientele, including many celebrities. Pam has spoken at the TEDx Talks, the International Forum on New Science, Fortune 500 companies, and many seminars for professionals in the psychology, education, health fields and more. She was awarded the Holistic Transformational Leader of the Year Award in 2014 by the Global Association of Holistic Psychotherapy and Coaching.