The Marketing Millennials

What happens when a skincare brand founded before social media becomes one of TikTok's biggest beauty success stories? Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.  From a TikTok video that saved a product from discontinuation to launching one of the brand's fastest-growing channels through TikTok Shop, Ryan shares how social media transformed a 30-year-old skincare company. He also reveals why his 101-year-old grandmother became one of the brand's most beloved creators and why the most successful campaigns often come from the people you least expect. Whether you're new to influencer Marketing or looking to change your strategy, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It's about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives. After more than two decades leading global campaigns for brands like P&G, Unilever, Pfizer, and Gillette, Bettina stepped into what she calls a once-in-a-lifetime opportunity: helping bring the FIFA World Cup to North America. She shares how marketing sits at the center of everything, from fan engagement and city storytelling to transportation, public safety, tourism, and local business participation. She also reveals why the best marketing often happens behind the scenes, long before fans ever arrive at the stadium. Whether you're a Marketer, sports fan, business leader, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Bettina: LinkedIn: https://www.linkedin.com/in/bettina-garibaldi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online? In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to making a leap into tech, why she views personal branding as career insurance rather than self-promotion, and how Marketers can start creating content without feeling like influencers. Plus, Carmen breaks down how she's using AI to streamline content creation, analyze performance, and even stress-test posts before they go live. This episode is about the flywheel of trust: how posting creates credibility, credibility creates reach, and reach creates opportunity for the brand you work for. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Carmen: LinkedIn: https://www.linkedin.com/in/carmen-vicente/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You already have VIPs in your database. You're just not treating them that way. Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.  Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks, product video views. None of that is accidental, and none of it should be treated like a regular contact.  Daniel makes the case for pain point segmentation and why lifetime value of your audience deserves just as much attention as lifetime value of your customers.  If you're a Marketer looking to work smarter, not harder, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet's most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo's first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in Marketing. You'll learn: -The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. -How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. -Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you're a Marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible. Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever. They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted reporting, and why many Marketers have been under-crediting newsletters for years. Adam explains how Workweek is connecting newsletter engagement directly to CRM systems, helping marketers finally see the impact newsletters have on pipeline, revenue, and account engagement. And, a handful of decision-makers from the right accounts can be far more valuable than thousands of anonymous clicks. How can you make that happen right off the bat? If you're a Marketer who wants to learn more about ABM, brand marketing, creator-led advertising, attribution challenges, and why the future of B2B marketing is about knowing who engaged, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The future of Marketing? It starts with being social-first.  In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead.  This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are your webinars actually driving pipeline or are you just checking a box? Jay and Daniel break down the small mistakes that tank webinar performance and the easy fixes that make a real difference.  Jay explains why a specific, curiosity-driven title beats a fluffy, descriptive one every time, and why two reminder emails on the day of your event is not too many. Daniel makes the case for serializing your webinars on a consistent schedule so your audience starts treating them like a show, not a one-off event. And, why do live attendees convert to pipeline at 400% higher rates than on-demand viewers? Jay gives an explanation.  If you're looking for quick ways to improve your webinars and live virtual events, this is the episode for YOU.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Patagonia isn't just scaling mountains. They're scaling through affiliate strategy.  This episode's guest, Cricket Treanor, went from the sales floor to HQ's Affiliate Marketing and Ecom team. When it comes to partnerships, they're thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don't lean heavily into loyalty and deals?  And, Cricket debunks some misconceptions about the affiliate space. It's more than just loyalty, it's actually about brand awareness. Affiliates aren't taking sales away from other channels. Where do they fit into the marketing funnel?  Plus, Patagonia is more than just selling products, they're aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to Marketing strategy? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you're a Marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Cricket: LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite. Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning. Tory shares how Amica built a sports marketing strategy around values alignment, not logo slaps, and why the Jason Tatum "Back to Zero" campaign became one of the most authentic brand stories in insurance. They get into why humor isn't the only tool in the insurance advertising toolbox, how to make the case for brand investment to a skeptical CFO, and what happens when your star athlete tears his Achilles the night after you sign the deal. They also dig into how Amica is thinking about AI and LLMs, and why a loyal customer base full of organic Reddit and Trustpilot reviews might be their biggest unfair advantage as search evolves. If you want to understand how challenger brands build modern relevance without abandoning their heritage, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Tory:  LinkedIn: https://www.linkedin.com/in/tory-pachis-7106064/ Follow Daniel:  YouTube: https://www.youtube.com/@themarketingmillennials/featured  Twitter: https://www.twitter.com/Dmurr68  LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Should you keep your Marketing running on holidays, or hit pause and wait for a better day? Jay and Daniel make the case for keeping the engine going, and back it up with actual tactics.  Jay breaks down how to mine holiday auto-reply emails for retargeting gold and why long form content tends to perform especially well when people finally have time to read. Daniel explains why consistency beats timing every time, and why skipping one holiday post is how the skipping habit starts. They also get into what is happening with the LinkedIn algorithm right now, why posts are taking 24 to 48 hours to pick up steam, and why that actually works in your favor when everyone else goes quiet on a holiday. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Have a dog? If you're a Millennial or Gen Z, there's a good chance you're already owning your first pet. But do you have pet insurance? According to statistics, you probably don't.  This episode's guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization.  And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one.  If you're a Marketer who wants to learn more about Marketing tougher and more unique products, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Does everyone on your revenue team actually agree on who your ideal customer is? Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campaigns before your ICP is truly locked in across every team. Hailey breaks down why most companies are doing ABM in name only, how to tell within five minutes that a team's ICP is broken, and why getting Marketing, sales, CS, and rev ops aligned on a single definition is the foundation everything else is built on. She also explains the difference between ICP and total addressable market, and how pipeline hitting while revenue misses is one of the clearest signals something is off with your targeting. Daniel makes the case that personalization at scale is really just personality at scale, and why the brands that stay consistent with their messaging even under pressure are the ones that win long term. Plus, Hailey's marketing hill she would die on: you can't have demand without brand. If you're looking to actually understand and identify who your audience is, this episode is for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Hailey: LinkedIn: https://www.linkedin.com/in/haymcdee/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is your June Marketing strategy ready for one of the wildest months in recent memory? Jay and Daniel break down three major forces hitting the calendar at the same time. Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need to plan around it now. Daniel makes the case for leaning into the FIFA World Cup with soccer-themed email copy and subject lines, whether you're a local brand or a global one. And Jay breaks down why Prime Day lifts all Marketing, not just Amazon sellers, including why people spend about 15% more time in their inboxes during that window. If you're looking for a plan for June, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively. Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content production workflows while helping teams scale output without sacrificing quality. They also dive into how to measure real AI ROI in Marketing, why broken workflows should never be automated, and the framework for deciding when to build vs. buy AI tools.  If you're trying to understand how marketing teams should actually be implementing AI beyond the hype, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Christine: LinkedIn: https://www.linkedin.com/in/christineroyston/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a 125-year-old brand still manage to feel fresh?  Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change. She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.  Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you've ever wondered how to build brands with good bases and a great mission, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is your LinkedIn content getting buried in the feed?  Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now. Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret weapon for dominating the LinkedIn feed and why your scroll time (and engagement) skyrockets when you use it. They also get into why LinkedIn automation tools are a hard no, why the platform will blacklist you without warning, and why Instagram is a completely different story when it comes to tools like ManyChat. If you're posting on LinkedIn and need a boost, this episode is for you.  If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Influencer marketing isn't just for DTC anymore, and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The playbook for building a sports team just changed…and most brands aren't thinking big enough. Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played. Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women's sports fans behave differently, how merch becomes a leading indicator of demand, and why culture, community, and storytelling matter more than ever. They dive into what most brands get wrong when entering women's sports: relying on outdated playbooks instead of building authentic connections. Kimberly also breaks down real examples about how the best teams create moments that fans actually care about. If you want to understand the future of Sports Marketing, community-driven brands, and why “social followers” might be the most overrated metric in marketing, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Kimberly: LinkedIn: https://www.linkedin.com/in/kimberlyveale/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The platforms just told you exactly what they care about…are you paying attention? In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately. Jay explains why LinkedIn's new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt early before competition increases. Daniel dives into Instagram's latest shift toward shareability and skip rate, and why the first two seconds of your content now matter more than ever. They walk through how to audit your content for skip rate, improve hooks, and optimize for shares so your posts get more distribution. They also explain a key insight most marketers miss: when platforms roll out new features, they reward early adopters, giving you a temporary advantage if you act fast. If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn's most recognizable creators. Heike has built an engaged audience by proving that professional content doesn't have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You'll hear: - Why low-fidelity, authentic content often outperforms polished, high-budget productions. - How to bring humor and personality into B2B without losing credibility.  The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you're planning on scaling your B2B brand through social content, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at⁠ wrike.com/tmm Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The bar for good content just got higher…and most brands aren't ready. Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what's actually changing in social media AND what still separates great brands from everyone else. With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today's AI-powered content explosion - and why most brands are getting strategy completely wrong. They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content. If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Jack: LinkedIn: https://www.linkedin.com/in/jackappleby/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you're only using one AI tool, you're already behind. Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn't enough anymore. They dive into new capabilities across platforms, including ChatGPT's updated image generation, and why Claude's “skills” feature can save hours by acting like a reusable prompt system for your brand voice, paid media, and more. They also explain how different tools dominate in different areas, from Gemini's deep integration with Google Ads and Workspace to Claude's superior writing and connectors. What's the real advantage of using AI tools? The real advantage comes from using tools together, not picking sides. If you want to stay competitive in marketing, this episode is a guide to building your AI stack and actually using it day to day. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Most people think LinkedIn growth comes from posting more. They're wrong. Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them. From why comments might be more powerful than posts, to how the algorithm actually decides what gets seen, this conversation goes deep into the tactics that drive real reach, engagement, and business results, not just vanity metrics. Daniel also shares how to use LinkedIn as a true growth channel by focusing on audience-first content, repeatable ideas, and shareability, plus why most people fail because they treat LinkedIn like a “post and ghost” platform instead of actually being social. If you're trying to grow a personal brand, drive B2B demand, or turn LinkedIn into a real acquisition channel, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Jenn: LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that's worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn't a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you're new to Marketing or a seasoned vet, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers track clicks…but almost nobody is using them correctly. Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric. They cover how to create retargeting audiences from click activity, why tagging clicks by topic unlocks smarter campaigns, and how to filter out low-quality or misleading clicks so you're not optimizing based on bad data.  Jay also shares a simple (and slightly controversial) way to estimate bot click inflation and why your reported metrics might not be as accurate as you think. If you want to get more value out of the traffic you already have, this episode shows you how to make your clicks actually count. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

While everyone fights over Meta and Google…smart brands are going offline. In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them. Olivia shares her journey from digital-first companies like AOL to betting big on out-of-home, and explains why the pendulum is swinging away from pure performance marketing toward a more balanced, brand-first strategy. They dive into why out-of-home works so well in today's AI-driven, hyper-digital world and why she calls it “the human medium.” They also unpack why attention matters more than impressions, how Gen Z discovers brands differently, and why great creative (not just spend)is what separates campaigns that get ignored from ones that go viral. If you're wondering how to break through rising CAC and creative fatigue, this episode will change how you think about media mix and where your brand should show up next. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Olivia: LinkedIn: https://www.linkedin.com/in/olivia-oshry-82189356/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it take to run Marketing for multiple global brands at once without losing creativity or performance? Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time. Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and then dives into the real strategy behind Expedia's latest campaigns, including how mascots like “Bellboy” drive memorability in a crowded market and why bringing back nostalgic brand assets can outperform starting from scratch. And, why do most companies still get brand vs. performance Marketing completely wrong? Natalie and Daniel discuss.  If you're scaling a brand, managing multiple products, or trying to balance creativity with performance, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Natalie: LinkedIn: https://www.linkedin.com/in/nataliealisonwills/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you posting on Instagram and just hoping for the best? Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exactly where your audience is dropping off. They also get into what Adam Mosseri actually said about sharing posts to your story (and whether Jay buys it), why posting as a Reel instead of a static image gives you a better shot at reaching non-followers, and the engagement story trick Daniel uses to warm up his audience before posting. If you're flying blind on Instagram and want a plan, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What does it really take to launch a product that actually sells, not just looks good on a marketing plan? For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches. Ari walks through how she approaches launches from the inside: why timing is often the biggest lever, how to structure drops to create urgency (and why fake urgency kills trust), and what most brands get wrong when introducing new SKUs.  And, Ari also shares how to think about media mix at different budget levels, why momentum is everything in marketing, and when to aggressively scale vs. pull back. If you're launching a product, planning a big campaign, or trying to turn Marketing into a growth engine, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he's here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.  What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it's our job to paint the picture so others understand why we do things.  Plus, what's smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you're a Marketer at a large company or at a startup, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm⁠ Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When was the last time you actually tested your subject line formula? Jay and Daniel are back with some quick win email Marketing tips that you can use TODAY.  Jay breaks down why adding your edition number back into your subject line is lifting open rates again, why your pre-header is still one of the most underrated tools in Email Marketing, and the 3 magic words that can bump your open rates by 10%.  Daniel shares why adding a simple personal question to your newsletter boosts reply rates, improves deliverability, and makes your emails feel way more human than whatever everyone else is sending. Plus, is Email Marketing just a chain? Turns out, one weak link loses the reader for good. If you want a handful of tactics you can test right away, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm⁠ Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You've got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it's working in major cities.  From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter. Whether you're an entrepreneur at a startup or in growth at a large company, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm⁠ Follow Matt: LinkedIn: https://www.linkedin.com/in/matthewkerbel/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Birthday week energy is in the air and Jay and Daniel are celebrating by dropping some of the most practical AI tips they've actually been using. Jay breaks down how to use Gemini to instantly pull a summary of every new social ad unit across Meta, LinkedIn, TikTok, Reddit, and Pinterest from the last 30 days so you're never behind on what to test. Daniel shares how he uses Perplexity to build a daily Marketing news feed pulling from Reddit, blogs, and news articles so he always knows what's happening before it hits mainstream channels. Daniel also walks through how he used Claude Code and Visual Studio to build an internal brand voice tool in about an hour, and how you can flip that same idea into a public lead gen tool like an ROI calculator or brand voice grader. Jay rounds it out with his love for Gamma, the AI deck builder that has saved his team an embarrassing amount of time on slide decks. Oh, and somewhere in the middle, there's a deep dive into birthday Eves. Yes, plural. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What if your marketing team could predict revenue like a finance team predicts cash flow? Daniel sits down with Aviv Canaani (CRO & CMO of DataRails) to break down how to actually build a predictable revenue engine. Aviv shares how he reverse engineers aggressive revenue targets into pipeline, meetings, and budget, and why most companies get this wrong by hiring more reps instead of fixing demand. They go into the mechanics: cost per meeting, conversion rates, tiered lead scoring, and how to align marketing, SDRs, and sales into one machine. Aviv also explains why he eliminated prospecting for AEs entirely…and instead built a system where marketing fills calendars at scale. If you're trying to prove marketing ROI, scale pipeline predictably, or turn marketing into a true revenue driver, this episode is for YOU.  ⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow Aviv: LinkedIn: https://www.linkedin.com/in/avivcanaani/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Social media isn't getting easier, it's getting crowded. And most brands are playing the wrong game. In this episode, Daniel sits down with Nick Tran (President & CMO of First Round, ex-TikTok, FARFETCH) to break down what's actually happening in social media right now…and what's coming next. They dive into why content is starting to feel the same, how AI is raising the floor (and killing differentiation), and why the future of marketing won't be won in the feed. Nick shares how brands should think beyond trends, what it really takes to build brand love, and why most marketing playbooks are already outdated. If you're relying on hacks, templates, or chasing virality, this episode will challenge how you think about social, creativity, and brand building. ⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The best marketers in 2026 aren't doubling down on search and social. They're expanding into TV. Daniel sits down with Matt Giannetti, Senior Director and Head of Platform at Tatari, to break down how modern TV actually works and why more Performance Marketers are starting to shift budget there in 2026. From why streaming alone is not enough, to why DSPs are not the same as a true TV platform, Matt unpacks the biggest myths that still keep marketers from using TV the right way. They also dive into how brands should think about TV at different growth stages, why free media credits are not always a win, and what brands need to test first before making TV a real part of their media mix. If you're a Marketer trying to understand where smart brands are actually moving budget (and how to make TV measurable, efficient, and performance-driven) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Matt: LinkedIn: https://www.linkedin.com/in/matthewgiannetti/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

For the 100th episode of Bathroom Break, Jay and Daniel are doing something a little different: calling out the marketing habits everyone uses but rarely admits. Through a rapid-fire “never have I ever,” they unpack real-world tactics marketers quietly rely on, like fake urgency in promotions, deleting underperforming posts, and experimenting with questionable email tricks. It's an honest (and slightly chaotic) look at the gap between “best practices” and what actually happens behind the scenes. They also get personal with career horror stories, including Jay's all-time embarrassing conference moment and Daniel's on-stage panic that proves even seasoned marketers still get nervous. If you've ever stretched the truth in a subject line, deleted a post that flopped, or avoided a conversation at a conference, this episode will feel very familiar. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Most Marketers think they need more budget to drive more results. Truth is, they just need to understand how people actually make decisions. In this episode, Daniel sits down with Bas Wouters, founder of the Online Influence Institute, to break down how behavioral psychology and AI are reshaping modern marketing…and how you can use both to drive more conversions without increasing spend. From why 95% of decisions are made emotionally, to how small changes like removing options or rewriting a single sentence can increase conversions by hundreds (or even thousands) of percent, Bas shares the proven frameworks behind what actually makes people say yes. They also dive into the difference between system one and system two thinking, why most marketers optimize the wrong things, and how to use AI to scale behavioral science across your Marketing. If you're a marketer trying to get more results from the traffic you already have without spending more, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Bas: LinkedIn: https://www.linkedin.com/in/baswouters-cmct/ By the way, if anyone listening wants to see how their funnel scores on behavioral design, we give teams a free Optimization Plan where we map their pages against 35 proven persuasion principles we've used for companies like Disney, Booking.com, and Coca-Cola. Just go to https://onlineinfluence.com/, fill in your details, and let us boost your results. Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers don't have a channel problem. They have a measurement problem. Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era. From launching one of the first mobile Marketing agencies at the start of the iPhone era, to helping brands move beyond click-based reporting, James breaks down what separates great Marketers from everyone else. They also dive into why creative is becoming the new targeting, how to think about creator Marketing as a content engine, and why the real danger is being either too early or too late to the next wave. If you're a Marketer trying to understand what's changing in performance, creative, and measurement (and how to avoid wasting budget in the process) this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow James: LinkedIn: https://www.linkedin.com/in/jamesaconnelly/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV isn't just a brand channel anymore. And if you still think it is, you're already behind. Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it took to go from social-first Marketing to a Super Bowl moment. From treating TV with the same rigor as digital to learning that female-skewing channels could drive surprising results for a men's grooming brand, Lucas shares how MANSCAPED built a smarter, more modern TV strategy. They also dive into halo effects across Amazon and other channels, how direct publisher relationships unlock better buys, and why the brands winning on TV are the ones measuring it like a performance channel. If you're a Marketer trying to understand how TV can drive both brand and revenue without wasting budget, this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Lucas: LinkedIn: https://www.linkedin.com/in/lucas-coyle/ Follow Mauricio: LinkedIn: https://www.linkedin.com/in/mauricio-lizarazu-90b58b4b/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming. Jay and Daniel break down what's actually working in marketing right now AND what's falling flat. Jay shares why going all in on YouTube hasn't translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying on one-off creator deals instead of building long-term partnerships. Plus they dive into the growing importance of building your own AI knowledge base for your brand, and feeding it real customer insights so your AI actually understands your business. If you want a quick snapshot of what Marketers should double down on (and what to rethink) this is the episode for YOU.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

AI is making Marketing faster than ever. But if faster just means more mediocre content, you're not winning…you're just creating more noise. Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI. From why entry-level Marketers now need to think more like engineers, to how brands can use AI without creating “AI slop,” to why personalization is still wildly underused, Elizabeth shares what it actually takes to build a high-performing marketing team right now. They dive into the “great content collapse,” how to use AI to save time and money without losing the human element, and why ungating your content is one of the smartest plays in modern B2B Marketing. If you're a Marketer trying to use AI more effectively without sacrificing creativity, strategy, or customer experience, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Elizabeth: LinkedIn: https://www.linkedin.com/in/emaxson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Luxury skincare can't just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win. Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place. From bringing “your mother's skincare brand” into a new generation, to balancing Dr. Lancer's medical authority with Blair's lifestyle-driven voice, to refreshing the brand without doing a full rebrand, Blair shares what it really takes to make a heritage brand feel relevant again. They also dive into influencer trust, why celebrity cachet doesn't hit the same way it used to, and why transparency is the marketing hill Blair would die on. If you're a Marketer trying to evolve a brand, connect with a younger audience, and build trust in a crowded category, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Blair: LinkedIn: https://www.linkedin.com/in/blair-lancer-596b3ba6/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketers spend too much time chasing new ideas when the smartest move might be repeating the ones that already worked. Jay and Daniel break down one of the biggest time-saving strategies in modern Content Marketing: reposting and repurposing your best content.  They explain why audiences don't remember most posts, why a 90-day repost window works incredibly well, and how brands can get better results by recycling top performers instead of constantly creating new content. Daniel shares how he tracks high-performing posts and reuses winning hooks across memes, videos, text posts, and more. Jay explains why Marketers overestimate how much their audience remembers and why repeating your core ideas is actually the fastest way to grow. If you feel like you're running out of content ideas, this episode is your reminder that you probably already have everything you need. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

We all know social media is important. But what's the difference between those who DO social media and those who are social media managers?  This episode's guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn't make you a mechanic, and just because you have social media accounts doesn't make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What's within their actual scope and what's not? How do you set your social media manager up for success? Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.  And, JS reveals why change has to happen little by little, even if you want to revamp things right away.  If you're a marketer who wants to polish your social media operations, this is the episode for you.  ⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow JS: LinkedIn: ⁠https://www.linkedin.com/in/jsstansel/⁠ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

“Authenticity” is one of the most overused words in Marketing. And if you're still chasing it like it's a strategy, you're already behind. Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention. From why audiences don't really want raw unfiltered honesty, to what people actually mean when they say “be authentic,” Christina shares how social teams can stop chasing gimmicks and start building a message that sticks. They also dive into why depth beats distribution in the age of AI sludge, how to avoid shiny object syndrome, and why social media only works when you treat it as social and media, not just posting and ghosting. If you're a Marketer trying to win on social without burning out your team or pumping out forgettable content, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Christina: LinkedIn: https://www.linkedin.com/in/thesechapters/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most Marketing gains right now aren't coming from big overhauls. They're coming from small, overlooked nuances. Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search. They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search results. Daniel shares a smart AI content strategy most marketers aren't using: leveraging tools like Perplexity and Claude not just to write, but to identify and curate authoritative sources that improve credibility and visibility. Jay also reveals a newsletter subject line test that contradicted years of advice…and boosted open rates by 20 percent simply by reintroducing edition numbers in brackets. If you want fast wins without rebuilding your entire Marketing strategy, this episode is all about the small changes that make a huge impact. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

SEO isn't dead…but if you're not adapting to how AI surfaces answers, you're already behind. Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what's actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs. Mike explains how traditional SEO principles still apply, but need to be sharpened. Four page rankings? They still matter.  They dive into how AI re-ranks results, why answering more competitor questions wins, how to close content gaps that are costing you traffic, and why most Marketers misuse data by creating stories after the fact instead of forming hypotheses first. If you're a marketer trying to understand how to show up in AI search (without chasing hacks that will disappear in six months) this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Mike: LinkedIn: https://www.linkedin.com/in/mrspy/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Email isn't dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren't the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you're an email marketer who wants to move beyond templates and start driving real engage ment and conversions, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Naomi: LinkedIn: https://www.linkedin.com/in/naomiwest1000/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com