The Marketing Millennials

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn's most recognizable creators. Heike has built an engaged audience by proving that professional content doesn't have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You'll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you're planning on scaling your B2B brand through social content, this is the episode for you.  Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started.  Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think you know your customer? You might be wrong. And that's costing you.  Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today's top brands balance personalization and privacy.  Money isn't the only currency around here…it's also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters. And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this? If you're planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Rachel: LinkedIn: https://www.linkedin.com/in/rachel-waldstein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Instagram is always changing. So, it's time to optimize your content.  Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers.  Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions are the way to go…and hashtags are on their way out.  If you're a Marketer looking to beat the algorithm, get more eyeballs on your content, and convert viewers, this is the episode for you.

Think cloud security is boring? Think again. Daniel talks with Tom Orbach, Director of Growth Marketing at Wiz and creator of the Marketing Ideas newsletter. His mission? Make “boring” impossible to ignore. Tom reveals the three-step framework he's used to turn a quiet cybersecurity brand into a social-media magnet: Humor. Participation. Status. He drops real examples you can steal: a CISO Toy Store, a cybersecurity musical, even a meditation app for stressed-out security leaders. These stunts turned brand awareness into fuel for sales and made Wiz the name everyone in cloud security knows. Whether you market SaaS, finance, or any “too serious” industry, this conversation proves “boring” can be exciting if you know how to Market your brand. If you want your brand to get noticed, talked about, and remembered, this episode is for you.  Atlassian is made for teams. Organize, collaborate, and manage work with a suite of tools that include Jira, Confluence, Trello, and more. To learn about how Atlassian can change the game for your team, go to https://www.atlassian.com/ Follow Tom: LinkedIn: https://www.linkedin.com/in/tomorbach/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A lot of customers add items to their carts, but never buy. It's time to fix that.  Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it's right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.  Brian talks about making SMS, push, and email into a seamless journey, even if we're trained to think they're separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back for more.  Plus, what's the deal with customer lifetime value? How do you even calculate it? CLV should drive every decision you make, especially around the holiday season. Staying at the top of your customers' minds should be your priority.  Whether you're gearing up for Black Friday or building year-round retention, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-r-best/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 steps.  Ever felt like filling out a form takes too much time? As Marketers, you can always use microcopy like “this takes 30 seconds” to reassure your audience. Plus, how do you create the best CTA possible? If you're a Marketer looking to come up with better forms AND have them convert, this is the episode for you.

Think AI is just for coming up with hooks and generating images? Think again.  Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool. Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapping have to do with automation? Turns out, you should map workflows manually before implementing anything AI-related. He also shares quick wins that save Marketers 20-40 hours a week. Plus, who should lead the charge? Daniel and Phil discuss how the next leaders in AI will be skilled people managers who know how to guide and evaluate a team of digital agents just as they would human employees. If you're ready to make AI a trusted partner and part of your workflow, this is the episode for you.  Check out Zapier + build and ship AI workflows in minutes: https://zapier.com/ Zapier has nearly 8,000 integrations, so you can automate with AI without relying on engineering. That means you can roll out AI-powered workflows that do real work across your whole company in minutes, not weeks. Turn disconnected data into lush campaign insights, automate your sales outreach and follow-up, and clear your IT ticket queue faster. The possibilities are endless. Follow Phil: LinkedIn: https://www.linkedin.com/in/philip-lakin/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you're still blasting the same email to everyone, you're leaving mountains of revenue on the table. Tim breaks down how AI decisioning engines pinpoint exactly when and how to reach each shopper, creating hyper-personalized messages that convert at lightning speed.  Also, should you be totally transparent about pricing in the age of taxes and tariffs? What does it mean to be mobile-first as a brand? They explain how all of it matters in the long run for trust and staying top-of-mind.  If you're ready to move past spray-and-pray marketing this BFCM and start selling to people for life, this is the episode for you.  Check out Wunderkind and their Agentic AI capabilities: https://www.wunderkind.co/ Follow Tim: LinkedIn: https://www.linkedin.com/in/timglomb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Reporting live from a sweaty Waymo in San Francisco, Daniel and Jay ask an important question: Are you using Reddit to your brand's advantage? With a few minutes and the right subreddits, you can figure out trends before they appear on TikTok and Instagram, engage with other users in niche communities, and even hear about customer pain points so you can avoid them as much as possible. There are paid ad opportunities, too. And, do you need a huge following on Reddit? You don't need a zillion followers like Instagram to get likes on your posts. It's totally different and 100% useful.  If you're a Marketer looking to do more research and run some tests, this is the episode for you.

What does the future of marketing look like when every employee has AI agents as teammates? In this episode, Daniel and Slack CMO Ryan Gavin break down how AI and agentic tools are transforming the way we work, collaborate, and create value.  From using Slack AI to instantly access a company's “long-term memory,” to deploying engineering agents that save millions of hours, Ryan shares practical examples of how AI-first thinking is reshaping marketing, sales, and productivity. And, why do marketers need a beginner's mindset in an AI-driven world? Things are changing, including how we rethink email and customer journeys with agents at the center. Ryan also explains the cultural shift needed for teams to embrace AI (moving from doers of tasks to orchestrators of work) and why he believes “marketing is the product, and the product is the marketing.” If you want to understand how AI will change your role, your team, and your company in the next five years, this episode is a roadmap for thriving in the era of agent-first marketing. Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials More at www.workweek.com

What really gets you promoted and what keeps you stuck? Daniel's OUT, Tamara's IN. She's joined by Maya Grossman, ex-Google and Microsoft turned CEO and career coach. From the “mid-management loop” to the myths about MBAs and hard work, Maya shares the lessons she learned after 17 promotion rejections on her way to VP. So what actually gets you promoted? Together, Tamara and Maya dig into the real drivers of career growth: shifting from execution to strategy, learning how to say no without guilt, and developing the kind of executive presence that makes leaders see you as ready for more. If you've ever felt like you're doing everything right but still not moving up, this episode will change how you think about advancement. It's not about working harder, it's about working differently. Follow Maya: LinkedIn: https://www.linkedin.com/in/mayagrossman/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What can we learn from brands like Magic Spoon and other disruptors? Daniel's OUT, Tamara's IN. And just like last episode, she's got Louis Grenier on deck with his stand the f*ck out mantra. Who are the brands that are actually standing out, and what can we learn from them?  Turns out, category creation might be a myth. Instead, Louis explains the power of subcategories and how smart positioning borrows from what customers already know and buy. And, where IS everyone? Tamara and Louis break down the Marketing science behind the concept of continuous reach.   If you're a marketer who wants to build a brand people actually remember when it comes time to purchase, this episode is for you. Follow Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

New baby, new perspective, and yes, even unsubscribes can teach you something.  In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that'll make any marketer stop panicking and start paying attention. Why do consumers ghost after the welcome offer? What's unsubscribe season and how can we prepare for it? They break it down.  And, Daniel also gets candid about his newsletter hitting 150,000+ subscribers and the hilarious side effect of readers accusing him of using AI just because of emojis and dashes. He sets the record straight why it's totally fine if people unsubscribe. It means the right audience sticks around longer. If you're a Marketer looking to stop panicking when people leave your list, this is the episode for you.

What does it really take to stand out in a crowded market? Daniel's OUT, Tamara's IN. She's joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.”  From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create positioning that actually gives customers a reason to choose you. And, what's the role of product marketing? What's the difference between segmentation vs. belonging? Tamara and Louis reveal their answers and even share some hills they're dying on.  If you're a marketer who wants to build a brand people actually remember, this episode is for you. Follow Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's scarier: writing a book when you swear you're borderline illiterate… or standing on stage in front of 12,000 people at Inbound?  Daniel and Jay get real about public speaking. The wins, the disasters, and the stuff nobody tells you before you grab the mic. You'll hear Jay's wild journey writing his new book Stupider People Have Done It (all proceeds go to cancer research), plus the exact tips they use to survive the spotlight without crashing and burning.  Why shouldn't you memorize your talk? Turns out, it's a fast track to boring. Daniel and Jay spill their best hacks for calming nerves, making a real human connection with your audience, and actually keeping people awake during your talk. If you've ever broken into a sweat before a presentation, rushed through too many slides, or wondered what to do with your hands while you're talking, this one's for you.

Webinars are everywhere, but most marketers are doing them wrong.  In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.  From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content. You'll learn: > Why most webinar strategies fail to deliver sales opportunities > How to design titles, graphics, and landing pages that actually drive clicks > The two-step registration hack that 5–10x's booked calls > Ways to boost live attendance with polls, exclusives, and giveaways > How to repurpose webinars into endless content fuel If you're a Marketer who wants to host better (and more engaging live events), this is the episode for YOU. Follow Logan: LinkedIn: https://www.linkedin.com/in/loganlyles/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI is changing Marketing faster than ever, but it doesn't have to be intimidating. Daniel's OUT, Tamara's IN…and she's got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Michelle shares the story of how necessity at a small startup led her to explore AI tools, and why she now treats testing new tech as both a professional advantage and a personal hobby. So, what are some ways to start using it? Marketers can repurpose webinars into social clips, and analyze customer feedback, and even rethink how KPIs get tracked. Plus, how does she feel about AI agents? Michelle explains her take.  If you've ever wondered how to get started with AI in your work, or just want one new tool to test this week, this is the episode for you.  Follow Michele: LinkedIn: https://www.linkedin.com/in/michele-nieberding/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms? Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better landing pages.  From mobile-first design to when a two-step form makes sense, Ari shares the little details that make a big difference in conversions. The truth? Too many brands ignore the basics, like where the CTA sits or how widgets block the cart. Plus, Ari and Daniel go head-to-head over birthday traditions, Jay confesses his love for coconut cake, and we find out which celebrity shares Ari's birthday. This short ‘n sweet Bathroom Break is for marketers, growth hackers, and anyone who wants more clicks, sign-ups, and sales.

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That's because most brands are talking to themselves instead of the people they're trying to reach. Daniel's out, Tamara's IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about. Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It's time to ditch jargon and make your value obvious.  Plus, is AI a writer or a thought partner? Truth is, AI is the latter. Emma and Tamara share their opinions on when and how to use it.  If you're a Marketer who wants to write better copy and craft better messages, this is the episode for YOU. Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14?  Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand, a lot goes into your career moves.  The truth? The best time to look for a job is while you still have one. Plus, Jay has a take: you don't need to stay somewhere for a year before looking elsewhere.  And, Daniel mentions you should take every interview, even if you don't want the job…you'll never know what'll happen until you give it a chance.  This short ‘n sweet Bathroom Break is for job hunters, people aiming for a promotion, or if you're just thinking about your next move.

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you're not thinking about it, you're already behind.  Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what's up with Phill's reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.  If you're a Marketer who wants to understand the WHY behind your customers' decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill's 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Search is changing for the first time since Google launched. And it's changing fast. Daniel's out, Tamara's IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews. Nick shares what's broken about search today, how conversational AI is replacing “tin blue links” with direct answers, and why organic traffic is dropping across industries. Plus, where does AI pull its answers from? Nick gives a breakdown of its sources and why now is the time to experiment with new strategies.  If you're a Marketer who wants to stay ahead of the curve, this is the episode for YOU. Follow Nick: LinkedIn: https://www.linkedin.com/in/nicklafferty/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most of your marketing is going to fail. And that's not a problem…unless you pretend it didn't. Daniel and Jay get honest about falling on your face and getting back up again.  Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why marketers need to get comfortable with those numbers if they ever want to grow.  Daniel emphasizes the importance of creating a culture where failure is analyzed and shared. And, they explore how holding onto a bad idea can drain budgets, tank morale, and stop better ideas from getting the attention they deserve. How do you pick things up when it seems like a failure?  This short ‘n sweet Bathroom Break is all about going when the going gets tough.

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with.  Daniel's out, Tamara is IN…and she's got a special guest and startup Marketer Sandy Mangat. They talk about the realities of being a startup's first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren't separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch? Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset.  If you've ever started from the ground up or love building brands from scratch, this is the episode for YOU. Follow Sandy: LinkedIn: https://www.linkedin.com/in/sandymangat/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your homepage could be better.  Daniel's out, Tamara is IN…and she's got special guest and homepage pro Anthony Pierri. Homepages are supposed to be a strategic asset and not just a design exercise. Why does it matter? Basically, first impressions are important. It's a way to hold yourself (and your team) accountable.  Plus, should you focus on clarity or cleverness? Clarity should be a defining factor in what you place on your homepage. And, you and your team have to make a decision: do you want your homepage to summarize, itemize, or prioritize? If you've ever looked at your homepage or website and thought, “This is missing something,” this is the episode for YOU. Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Templates suck.  Daniel and Jay dive into how templates (like the ones you find on Canva and Illustrator) may actually be hurting your content, not helping it. Relying on cookie-cutter templates, whether for email, social media, or design, can make your brand invisible. When everyone's using the same templates, how can you stand out? Daniel argues that people subconsciously scroll past templates on social feeds because they look like everything else. Jay even says breaking patterns and not doing what everyone else is doing is the real key to standing out in social or email. Plus, is it a greater conversation about formulaic thinking? This short ‘n sweet Bathroom Break is all about getting creative and thinking outside of the box.

If your content isn't getting clicks, it might not be broken. It might be brilliant. You're just measuring it wrong. Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy. Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on social is more powerful (and measurable) than you think. She and Daniel explore how to reverse-engineer content that sparks DMs, shares, and real-world conversations, not just vanity metrics. And, how do you align your team to define “good” if everyone has differing opinions? If you've ever struggled to justify social ROI, align your boss around modern KPIs, or just want to create content that makes your audience say “holy sh*t, that's me,” this episode is your playbook. Follow Amanda: LinkedIn: https://www.linkedin.com/in/amandanat/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when the world's biggest sandwich brand collides with one of the most quotable comedies of all time? In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway's campaign tied to the release of Happy Gilmore 2. Dean and Dan dive deep into how Subway built a fully integrated, 360-degree campaign, complete with sweepstakes, in-store collectible cups, a Happy Gilmore-themed digital hub, a golf cart giveaway, and even the return of the infamous Shooter McGavin as a central character.  Plus, why isn't just nostalgia enough? They break down why nostalgia sells, but you need to be intentional about it.  Whether you're a Happy Gilmore fan or Brand Marketer looking to improve your campaigns, this is the episode for you.  Follow Dan and Dean: Dan's LinkedIn: https://www.linkedin.com/in/dan-salkey/?originalSubdomain=uk Dean's LinkedIn: https://www.linkedin.com/in/dean-harrison-b376a81b/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Having thousands of followers seems like the peak of social media. BUT, does that number actually matter?  Truth is, while follower count is important, social is evolving past just follower count. It's becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with your content? Why does having too many followers look sketchy to others? Daniel shares how some brands are creating multiple accounts to get way more views on clips. Jay dives into his opinions on LinkedIn brand accounts..and how having 7,000 followers but no posts is a bad look. And, YouTube is pushing Shorts in their algorithm. How can you play this to your advantage? This short ‘n sweet Bathroom Break is all about playing the circulation game.

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that's worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn't a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you're new to Marketing or a seasoned vet, this is the episode for you.  Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You've got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it's working in major cities.  From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter. Plus, did you know that brand is actually measurable? Matt walks us through how we can measure it.  Whether you're an entrepreneur at a startup or in growth at a large company, this is the episode for you.  Follow Matt: LinkedIn: https://www.linkedin.com/in/matthewkerbel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don't get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes helped him build a massive media business and how to reverse-engineer the perfect comment section. Jay dives into the rise of video memes, platform-specific tactics, and the overlooked importance of format variety. This short ‘n sweet Bathroom Break is all about being a memelord. And it's short and sweet.

In this week's episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.  Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide. Plus, what are the dos and don'ts of hopping onto a new social platform? And what's the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking? Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.    Follow Ish: LinkedIn: https://www.linkedin.com/in/ishverduzco Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠  

Is it really alllll about follower count when it comes to B2B influencer marketing? It's not. It's more about who's following you, than how many.  Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale.  Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you.  Whether you're a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you.  Follow Vin: LinkedIn: https://www.linkedin.com/in/vinmatano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Should brands be Marketing on the weekends?  From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon.  Jay breaks down why traditional email performance benchmarks fall short on weekends and why it's critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends?  Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee). This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here.

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he's here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.  What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it's our job to paint the picture so others understand why we do things.  Plus, what's smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you're a Marketer at a large company or at a startup, this is the episode for you.  Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing isn't just for DTC anymore and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn't make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted.   Plus, what's the biggest hacks in DTC vs. B2B SaaS? One is using the term “sold out” for social proof and the other is beta access. The OG upsell has always been a long line. How do you do that with a virtual service or product? This short ‘n sweet Bathroom Break is all about waiting…and waiting…and more waiting.

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it's becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.  I had a blast chatting with Marco, and you'll have a blast learning from him. Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠    Follow Daniel: YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter:⁠ https://www.twitter.com/Dmurr68⁠ LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.  But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.  Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.  If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do testimonials and reviews actually sway people's opinions of your product?  According to Daniel, you NEED social proof on your website, and Jay agrees. But you don't want anything generic because it'll sound weird and forced. Instead, you'll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar. You want to show impact.  Also, what do your logos and landing pages look like? Make sure it matches your client. Daniel mentions thinking about targeting in tiers. You'll also want to consider what your customers care about, and not just the fluff.  Plus, should you pretend an unfunny text is funny? Jay tests it on Daniel.  This short ‘n sweet Bathroom Break is all about social proof and reviews.

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.  Plus, Tamara shares the  Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them?  ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It's no secret that AI is super helpful. But how do Daniel and Jay use it? It's more than just about asking ChatGPT questions or telling it to summarize blocks of text. In Daniel's case, he uses it to repurpose podcast transcripts into multiple forms of content. (Work smarter, not harder, besties.) It's a great way to experiment with different formats and tones depending on who your audience is.  Jay mentions you can even use it to optimize your website. What's the difference between engine optimization and SEO? How do you get your website to pop up the way you want it to? He breaks it down…and even says it's the #1 thing to focus on.  Plus, what do they think of Love Island's format? Like AI, it can be A LOT.  This short ‘n sweet Bathroom Break is all about using AI to your advantage.

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.  How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.  And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.     Follow David: Website: ⁠https://davidspinks.com⁠ LinkedIn: ⁠https://www.linkedin.com/in/davidspinks/   Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

Fill in the blank: the best marketers aren't just creative, they're ________. If you said “behavioral scientists,” you'd be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.  Daniel mentions why FOMO is millennials'  biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.  If you're looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Attribution is broken, and Jay and Daniel are here to call it out. This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best. Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles. And, they both agree: marketing attribution isn't a math problem. It's an alignment problem. This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup.  Follow Jay: LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠ Podcast: Do This, Not That Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory. This episode's guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year's worth of content and real go-to-market impact. And, we dig into the gritty stuff like how to design surveys that don't suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write for you, but to turn your proprietary data into smarter, sharper content. If you're a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one's a banger. Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level! Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty   Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

That “middle” option on a pricing page? It's not there by accident. It's there to mess with your brain…in the best way possible. This episode's guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It's a storytelling tool. Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers. If you're a marketer who wants to sell more without changing your product, just how it's perceived, this one's a masterclass. ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It's time to test the waters with it. Here's what Daniel and Jay suggest.  Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his downloads by 30%.  And, Daniel shares a hack about writing newsletter headlines. Should you start with headlines before you write the actual content, or vice versa? This short ‘n sweet Bathroom Break is all about using less boring terms and getting those downloads and signups UP.