The Marketing Millennials

Daniel and Jay have a tactic for YOU to use on social…and it's foolproof.  Doesn't matter if you're a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline's the most important. Next, mention you're looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that engagement roll in—complete with a list of people who are interested in your work, your brand, etc.  Plus, what does Daniel have against lazy rivers?  This short ‘n sweet Bathroom Break is all about getting your audience involved in your growth and expanding your network in the process.

Think about everything that's changed in social since 2015. If you make a list, influencer marketing would be pretty high on it.  This episode's guest, Robyn Nissim, has seen the influencer marketing space grow since then. From building Ulta's first influencer program to working as the Head of Social Media at brands like Alo and Anastasia Beverly Hills, it's all about connection. Who is your influencer connecting with? Where would you like to drive them to? Who is the IT girl of the moment, and could we possibly work together? It's all about working with what you have, your budget, and optimizing from there.  And, a large part of influencer marketing is alignment. It's more than just showing a fitness influencer wearing a matching set: you have to look at the content they've already posted and if it aligns with your mission. If not, you could set yourself up for disaster.  Plus, what's the best way to build an influencer campaign? There is no right way, according to Robyn. What role does paid media have? Turns out, it can be a gamble. While it's a pay-to-play entity, it can't guarantee lifetime value or even purchases from your ICP.  If you're a marketer who wants to learn more about the inner workings of influencer marketing, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Robyn: LinkedIn: https://www.linkedin.com/in/rnissim/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?  Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you're asking the right questions to get the information you need. Next, there's two types of interviews: generative and concept-testing. Which one should you choose based on your goals?  Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you're at the top of their mind because three months down the line? It's just too late.   If you're looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you reverse engineer stuff in marketing? Should you copy your competitors? Daniel and Jay point out it's not about copying your competition, but seeing what they're doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it's a good idea to check them out and analyze. Who's competing? Who are the leaders in your category? What are they doing better than you? Plus, Daniel introduces two free tools to show you what your competitors' tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.  This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too.

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she's learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she's led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly's Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level!   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it's important to remember that the best messaging is a middle ground: it's not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.  If you're looking to sharpen your messaging and copy skills, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There's a TON of uncertainty in today's climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?  Enter: transparency. Being clear about pricing and how it'll affect your customers' carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it. Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.   This short ‘n sweet Bathroom Break is all about preparing for potential setbacks.

It seems like social media changes a LOT. That's because it's changing everyday and as Marketers, we gotta stay ahead of the curve.  This episode's guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here's a truth some marketers don't want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. And those two things are gonna help you stand out, especially in the age of AI.  Plus, Nick shares his thoughts on the death of the feed, the rise of community-led and experiential marketing, and why Gen Z has a different relationship with brand loyalty.  And, Daniel brings up an analogy: what do struggling D1 football players and failing social media accounts have in common? Hint: it has to do with fundamentals.  If you're a marketer who wants to stay ahead of the game on social and stand out this year, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Repositioning sounds scary. How do you do it the right way? Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.  Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don't have to be just for new products: you can launch your repositioning, too.  If you're looking to pivot your focus and new ICPs are catching your eye, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers assume that more content ➡️more impact. But what if you're actually turning people off? Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience's minds, AND avoid overloading them?  Plus, Jay mentions an example of negative social signals that his kids taught him about (Should you double-snap someone?) And, how does Daniel use “clickbait” subject lines the right way? It's all about the quality of the content.  This short ‘n sweet Bathroom Break is all about sending positive signals and killing those negative ones.

We all know social media is important. But what's the difference between those who DO social media and those who are social media managers?  This episode's guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn't make you a mechanic, and just because you have social media accounts doesn't make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What's within their actual scope and what's not? How do you set your social media manager up for success? Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.  And, JS reveals why change has to happen little by little, even if you want to revamp things right away.  If you're a marketer who wants to polish your social media operations, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow JS: LinkedIn: https://www.linkedin.com/in/jsstansel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Daniel and Tamara have a channel that's underutilized… There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer's best friend. It's basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy? Plus, what are the rules of the channel? Turns out, algorithms are catching onto upvotes from your friends. Daniel breaks down the rules and explains how to play the game.   If you're looking to focus on launching and distributing, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

To a lot of social media users, the intent algorithm is a mystery. To marketers, it's a game you have to figure out. Daniel and Jay break down what's changing with social media: the algorithms on your favorite platforms are showing you what they'd like to show you. They're prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity?  Plus, Jay mentions a boost budget to boost your most successful posts. And, how does Daniel use AI to his advantage? It's a HUGE advantage for organic efforts.  This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes.

Show of hands, how many of us have used an Adobe tool in our careers? Chances are, that's most of us. This week's guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.  What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it's best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.  And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.  If you're a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.  Follow Kylee: LinkedIn: https://www.linkedin.com/in/kylee-pena/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Truth: people love things more when they build it themselves.  Called the IKEA effect, it's a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it's a worthwhile investment, even if the bookshelf comes out slightly lopsided.  Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they're more similar than you think.  If you're looking to focus on retention strategies, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's the newest format that's going viral?  It's building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up.  Building in public like this generates engagement. Jay gives an example of how huge companies like Hubspot are doing it. Daniel mentions people flock to content like this because it makes them feel like an insider, and as we all know, content succeeds when people feel emotionally connected to it.  And, what does a brand's founder have to do with all of this? They're a piece of the puzzle.  This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes.

Today's episode was recorded last year, but the insights are timeless. Burger King and McDonald's. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand.  In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust with consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah is giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising   Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your best opportunities have already used your product before. How can you get them back before they disappear forever?  Enter: the Comeback Campaign.  Tamara says the point of the campaign is to remind people why they signed up in the first place and what they're missing out on. Creating this type of FOMO can urge people to check you out again. From strategically placed ads to email efforts, there are a ton of ways to get creative.  Plus, Daniel gives a real-life example with the Uber app…one that has probably gotten you to come back before (and you didn't even know it!).  If you're looking to avoid “the one that got away” and keep them coming back, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We're heading into a bumpy economy. So, it's time to audit what we're doing in marketing. How do we do that? Auditing is all about alignment. Are your brand's efforts in line with what's going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it's time to audit tools and software you're using.  Jay gives an example from his company: they're reprocessing files and saving money from going through everything. When things are uncertain, it's time to focus on what you can control.  And, Daniel says marketing is still important, even if it's often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.   This short ‘n sweet Bathroom Break is all about preparing for what's about to come.

Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads. Don't miss out on this valuable conversation with one of marketing's coolest operators. 00:00:07 - Avoid the Ego in Website Design 00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO 00:02:48 - Avoid the Deadly Sin of Website Design 00:05:06 - Building a Rock Solid Website 00:07:23 - Tailor Your Homepage for Success 00:10:29 - Fix Your Slow Website Speed 00:13:18 - The Importance of Transparent Pricing 00:16:54 - The Deadly Sins of Pricing 00:19:11 - Why You Should Offer Free Demos 00:22:23 - Don't Neglect Organic Search Traffic 00:28:04 - The Power of Social Proof 00:30:21 - Drive Sales Leads with Clear Call to Actions 00:32:58 - Marketing's Coolest Operators Share Insights Follow Sam:  LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There are three things guaranteed in life: death, taxes, and people forgetting about your campaign. How can you make your marketing and comms efforts memorable?  Tamara mentions that most marketing fails to stick when marketers focus too much on the product features and not the emotional connection between the brand and the customer. People remember what problem the product can solve more than its fancy features or capabilities.  Daniel also brings up the Made to Make It Stick framework: the most successful marketing gets remembered, shared, and repeated. How can something so silly, like the Duolingo Owl, get people on board?  If you're looking to make your brand and product STICK in people's minds, hearts, and wallets, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What should you NOT do in marketing? There's lots, but Daniel and Jay are breaking it down in seven parts.  First, when you market to everybody, you're actually marketing to nobody. You're gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier.  Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it's best to test it out for yourself.  And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What's the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way.  This short ‘n sweet Bathroom Break is all about avoiding what you can and doing better.

Have you noticed more and more people are watching women's sports?  This episode's guest, Andrew LeRay of the National Women's Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL.  What are some ways Andrew has changed targeting strategies for the brand? Since coming into the role about two years ago, Andrew talks about how strategies back then were about retention and how the focus is now on creating messaging to welcome new viewers.   Plus, the NWSL has ties with US Soccer and other national teams. How do you leverage the popularity of more famous players in the league when they're away from their national teams? With the retirements of Alex Morgan and Megan Rapinoe, there's a new set of players to be on the lookout for. Women's soccer doesn't just happen at the World Cup or the Olympics, so the league is THE place to watch it while you wait for the next tournament.  If you're a marketer who wants to learn more about growing or reshaping a brand, this is the episode for you.  Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewleray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Small brands are up against bigger ones all the time. So, how can you be small but mighty? It's easy to get swept up in competition and copy what other brands are doing, like using similar words and taglines. BUT, if you do this, you risk being a cookie-cutter product. The best brands don't try to copy. They try to be unique. Enter: contrast marketing.  It's more than just about listing features and fancy words…What storyline does your product tell? Tamara and Daniel recall the Justin Long PC commercials.   If you're looking to make a statement and do something different compared to other brands in your field, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Reposting vs Remixing: What's better? In this special 50th episode of Bathroom Breaks, Daniel Murray is joined by the birthday boy, Jay Schwedelson, to discuss how to properly repost across different social channels.  And why reposting without context could be killing your reach on LinkedIn and how to remix instead. If you're a marketer who wants to grow your audience through smart content curation and remixing, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is your landing page quietly killing your conversions? If you're spending money to send people to your landing page and they're not converting, then you're pouring water into a bucket filled with holes.  This week, we go solo and dig into six high-impact landing page tweaks that don't require a redesign, a dev sprint, or a full-blown overhaul. Just smart, simple changes you can make right now. Plus, the “5-second rule” and how to instantly clarify what you offer and who it's for before users bounce. If you're a marketer who wants to learn how to optimize landing pages and boost conversions, this is the episode for you. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A lot of marketers think launch starts on launch day…and they're very wrong.  In this new miniseries called Go To Market Plays, Daniel and Tamara break down go to market strategies in ten minutes or less. Tamara insists the best launches start months in advance, not just when you hit publish.  Plus, Daniel and Tamara talk about launch seeding. People put too much pressure on launch day when it should really include moments before and after, so you're not relying on just one day. Tamara gives an example from the Notion AI launch, too.  And, how does being an early adopter of a product lead to brand loyalty? It's all about how your product makes people feel.  If you're looking to launch something soon and need to clean up the strategy for it, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you get people to actually open emails AND engage with you?  Daniel and Jay have some tips for you to take. First, you have to treat every email like it's the receiver's first email ever. Unlike social, you can't just phone it in, so you HAVE to make it good right off the bat.  Should you kick the non-engaged people off? Jay says that you should, because having a highly engaged list is better than a bigger one who doesn't really interact with your content.  And, Daniel suggests putting read times in your pre-headers could be the secret sauce to enticing readers. Can you test read times, emojis, and other creative things in pre-headers? Absolutely.  This short ‘n sweet Bathroom Break is all about doing a little more with emails and seeing more impact.

AI isn't just a search engine and it isn't just for research. It can be your secret weapon.  Daniel's sharing five prompts that can help YOU with generative AI. It's more than just typing in a request and waiting for it to spit something out. Start building on your original request with questions like, “What emotional triggers are popping up?” or, “Why should people buy my product?” This gives you an opportunity to dig deeper and be more unique.  Plus, how can ChatGPT help you with positioning? It's a great way to reveal cracks and potential misfires in your already-existing strategy.   And, it's time to get your ICP in their feelings. What does ChatGPT suggest for emotional tactics? If you're looking to make AI a better tool for you and your brand, this is the episode.

Why create a new category instead of competing in an already existing one?  This episode's guest, Kari Hanson of Robin, is no stranger to creating, building, and scaling new things. Creating a new category is a great way to reframe the competitive landscape and requisition the status quo. There's more than one way to solve problems, and your product could be the answer to it.  And, what should you do when it comes to positioning? There are a couple of ways to do it, from reframing how people usually think about topics to even looking at one specific feature that you have and others don't.  Plus, when “thought leaders” are mentioned, who do you think of? Kari gives us her view and explains what problems thought leaders are facing.  If you're a marketer who wants to learn more about being a first mover in a new space, this is the episode for you.  Follow Kari: LinkedIn: https://www.linkedin.com/in/karihanson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Money doesn't grow on trees, we all know that. But, you don't need to break the bank to see results.   Daniel says that if you start boosting Instagram posts with $10 to $20 a week, you can still see meaningful results. Lots of people are under the impression that Instagram and Meta costs a ton of money, and that's just not the case.  Plus, you can even save some money if you want to network at industry events—without paying outrageous amounts of money in ticket fees. Jay shares how an exhibit hall hang out could be what you need.  And, how do microinfluencers play a role in all of this? Sending them your product may be the right move.  This short ‘n sweet Bathroom Break is all about spending less $$$ and seeing more impact.

Have a dog? If you're a Millennial or Gen Z, there's a good chance you're already owning your first pet. But do you have pet insurance? According to statistics, you probably don't.  This episode's guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization.  Offering tiers and personalized quotes is a step in the right direction. Another strategy includes rapid transparency and education, especially for younger consumers who may not know how insurance even works. How do you create urgency when the general public doesn't get your value prop right off the bat? And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one.  If you're a marketer who wants to learn more about marketing tougher and more unique products, this is the episode for you.  Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do you get when you mix hats, social media channels, and a bunch of dads? Bart Szaniewski and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. How can you develop FOMO in your audience? It's as easy as creating a sense of urgency for your next drop.  Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience.  And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand?  If you're a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand's presence, this is the episode for you.  Follow Bart: LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn't. So, this episode is all about the importance of keeping things simple and easy to understand.  Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you're talking over people's heads or using language they can't understand, it won't convert. Jay mentions that you don't want to embarrass anyone, so avoiding acronyms and complicated language is a great start.  Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example.  This short ‘n sweet Bathroom Break is all about keeping it simple so everyone's on the same page.

Daniel's solo and he's gonna teach you how to write better.  You need a hook or something that's going to really capture attention. (Most people decide if they're gonna read something within the first two seconds.) Then, cut the fluff. You don't need flowery language or fancy writing to get the job done.  Plus, do you really need a stronger opinion, or will your audience read anyway? Daniel says yes to the former and reveals why.  If you're looking to sharpen your writing skills, this is the episode for YOU. ✏️ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective? This episode's guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn't changed is trust. People's health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information? Plus, the biggest challenge of healthcare marketing is that there's SO much, including insurance companies and laws about advertising, that varies by area and even social media platform.  And, healthcare marketing is using AI to its benefit. But it's nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry.  If you're a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you.  Follow Andrea: LinkedIn: https://www.linkedin.com/in/andrealbecker Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about your company's merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won't charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item.  Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there's a good chance it'll end up being unmemorable and in a landfill somewhere.  This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand.

How do you create trust between your brand and its audience? How do you get people to truly know what you're all about? Google something right now. What's the first thing that pops up on the page? In the past, you'd say a website link or shopping suggestions. But now, you get AI summaries, suggestions, and more. We've got Marcus Sheridan to break down what's happening and how SEO is transforming alongside AI capabilities. If your business is built on solely Google Ads and Google Search, it's time to venture out and seek AI-focused strategies.  And, Marcus talks about the buyer's journey and how it's evolving. Gone are the days of needing a quote and requesting via form. Instead, companies are realizing that being upfront and transparent about cost are doing much better than those who don't—and it's all a part of a customer-featured self service model.  Plus, how should companies measure and track success? The reality is that we can't actually measure as accurately as we'd like to, BUT there's so many ways to reframe success.  If you're a marketer who wants to level up your brand's AI game and keep up with what's happening with the latest in UX/CX, this is the episode for you.  Follow Marcus: LinkedIn: https://www.linkedin.com/in/marcussheridan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We have an “in.” And she's giving us the deets on everyone's favorite platform, LinkedIn.  Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there's so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she's seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn't) a brand have a page? And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What's the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that's perfectly fine.) Plus, what's up with all the random commenting? Daniel and Alex share how commenting on others' posts can really make a difference in engagement. If you're a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you.  Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers' favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter? Plus, how do you take your TikTok brain and apply it to LinkedIn's short form video feature? This short ‘n sweet Bathroom Break is all about hacking LinkedIn.

Now that events are back in-person, are you going to them? This episode's guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It's a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It's a great way to meet new people if you're new to the job or the area in general.  Plus, outreach is a huge part of growing local organizations. If you're in charge of your organization or club, how do you expand? Who should you contact? The answer is usually the marketing teams at related companies.  And, Aya shares some pretty valuable advice about reaching out to others, even if you feel hesitant.  If you're a marketer who wants to grow your network and create meaningful connections beyond just LinkedIn, this is the episode for you.  Follow Aya: LinkedIn: https://www.linkedin.com/in/aya-robinson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com

It feels like influencers have been around forever: from QVC presenters to modern TikTok UGC creators, we're surrounded by them all the time. But there's still lots to learn about where influencer marketing could go in the future.  Ryan Roth is the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth Clinical Skincare, a brand that's in the highly competitive skincare market. With the help of Dr. Oz and some creators online, the brand went viral and Ryan had a realization: influencers are salespeople.   The key to growth and buzz? Seeding. It's the fastest, cheapest way, especially for Peter Thomas Roth's products.  Also, let's talk about TikTok shop. It may seem daunting at first because everyone's using it, but it actually helped their brand sell hundreds of thousands worth of product by being a first mover in that space. How can you cut through the noise and be successful? And, how do you vet influencers for your brand? Why does packaging matter when you send items to your influencers?  If you're a marketer who wants to scale via influencer marketing, this is the episode for you.  Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do you really have to love what you do, so it won't feel like working? Are you overthinking everything in your life? Does anyone actually care about the Oscars or are we all just pretending to care? This week, Jay and Daniel discuss ridiculous (and even downright stupid) sayings about life and work—and how living your life by them may actually be unreasonable. Loving your job 100% of the time actually leads to negativity. Overthinking things isn't necessarily bad or good. Not everything is meant to be scaled.  Plus, what's the secret sauce to connecting with someone else in your personal life and at work? This short ‘n sweet Bathroom Break is all about reframing how you think.

Take a look at your tech stack. It needs some cleaning, right?  Spring is weeks away, but Daniel's already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what's going on and what you can consolidate.  Plus, many teams are running multiple automation tools when you really only need one. Which one should you ditch?  And, your tech stack shouldn't just work for TODAY. Think about the future. When you scale, will your stack follow? Or will you need to move to something else? What your team says about the tools also has a ton of weight on these decisions.  If you're looking to clean some things up, this is the episode for YOU.

Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It's changed a LOT.  The key to keeping up? Personalization strategies. It may seem simple, but it's super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need.  Also, having a large following doesn't always equate to large sales. There's a lot of noise on the internet, and it's getting even noisier. How can you turn those followers into paying customers?  And, podcasting is the backbone of Amy's business. When you create a podcast, you have the opportunity to segue your other platforms into it. It's a huge asset to building your brand.  If you're a marketer who wants to scale BIG this year, this is the episode for you.  Follow Amy: LinkedIn: https://www.linkedin.com/in/amyporterfield/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element.  Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on there.  This short ‘n sweet Bathroom Break is all about how your pages can lead to conversions, attention, and more.

Merch is still a valuable marketing tool in 2025, BUT it's gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode's guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn't just celebrate but adds to everyone's brand marketing experience. Most importantly, she believes that good merch shouldn't end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What's unique but not crazy and random?  Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you're proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special? And, Savannah reveals the latest trends in merch—anyone care for their own personal tree? If you're a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU.

The secret ingredient to success in the food industry isn't a secret... it actually lies with your customers.  In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it's proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn't like, etc. to improve the menu. Will introducing AI help streamline this process? It's a possibility.  Plus, never doubt the ability of word of mouth. It's played a key role in Dig's branding and drives more people to try it out. How do you convert non-vegetable lovers into trying a Dig meal? How does protein drive those customers to come in? And, Jessica reveals the most underrated and profitable food items on the menu, and you've probably already had them.  If you're into good food, marketing good food, or in need of motivation to eat a vegetable, this is the episode for YOU.

There's a TON of value in having a newsletter.  There are two main reasons why: it establishes a brand, and it's an ongoing stream of information and thought leadership. Think about the newsletters you're subscribed to—they serve a purpose and offer you content you wouldn't otherwise have.  Daniel says they're expertise-builders, and Jay says it's a way to establish real estate in your audience's minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground?  This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have.

Marketing products seems pretty straightforward... until you get to the cannabis industry. It's heavily regulated. States have different laws. What are the best practices for it? Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you're 107% sure about every marketing decision, it can be tough. Mike's rule? Get really close to breaking the rules, and THEN take two steps back.  Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms' terms and conditions. Did you know that promoting cannabis is against Instagram's policies? Mike shares how he and his team get creative to find a solution around it. And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way?  If you're curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU.  Follow Mike: LinkedIn: https://www.linkedin.com/in/michaeltebb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don't believe everything you hear: YouTube (especially with its Shorts feature) isn't dead or going downhill anytime soon. Just ask this week's guest, Avi Shenkar.  YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What's the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it's not Pat's or Geno's. (And without viewing that video, he wouldn't have had the best cheesesteak ever.) Plus, you can reformat your textual content, like articles, into videos. Everything is a remix, and that's a way to grow your content library, share your thoughts, and circle back. However, there's a balance between quality viewers and people who'll view your content briefly. How do you get them to stick around? And, brands are making a huge mistake on YouTube—find out what Avi has to say about it. If you're on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.  Follow Avi: LinkedIn: https://www.linkedin.com/in/ashenkar/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com