Podcasts about Roger Dooley

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly competitive world of professional services. Dixon unpacks the five distinct profiles that partners in fields like law, accounting, and consulting tend to fall into, with a particular focus on the "Activator"—a proactive, well-networked rainmaker who brings new ideas to clients and promotes deep collaboration within firms. Dixon explains that while only about 15–20% of partners naturally exhibit strong activator traits, everyone can learn to adopt key behaviors that set activators apart: maintaining a regular business development cadence, building broad and deep networks, and proactively creating value for clients. He reveals that the biggest client complaint isn't over-contact; instead, it's wishing they heard more from their trusted advisors with fresh insights and opportunities. The conversation offers practical takeaways for both leaders and individuals in professional services who want to move beyond waiting for the phone to ring and instead, become indispensable partners in their clients' success. The Activator Advantage on Amazon - https://amzn.to/3FjUSED Connect with Matt: Website - https://www.dcminsights.com/ LinkedIn - https://www.linkedin.com/in/matthewxdixon/ Show notes, audio, text, links - https://www.rogerdooley.com/activator-advantage-matt-dixon/ Connect with Roger: https://www.linkedin.com/in/dooley/ https://twitter.com/rogerdooley https://www.threads.net/@rogerdooley https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ Roger's Stuff: Website: https://www.rogerdooley.com Neuromarketing: https://www.neurosciencemarketing.com/blog Forbes: https://www.forbes.com/sites/rogerdooley/ About Matt Dixon: Matt Dixon is an acclaimed business researcher and author best known for co-writing "The Challenger Sale," published in 2011. After the book's release, he spent years traveling internationally to share its groundbreaking B2B sales insights with teams across the globe. Early in his journey—around 2012 or 2013—Dixon was invited to present his research to one of the world's top strategy consulting firms, marking the start of his influential role in shaping sales practices for leading professional organizations.

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have been discovered, they should prioritize. 

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions. Imotions helps brands with early-stage R&D, packaging design, and shopper insights using techniques that go beyond traditional surveys to measure emotional responses. By integrating Affectiva's technology, iMotions can now offer scalable solutions for market research, including facial expression analysis, head pose, and attention metrics. Imotions is working towards a SaaS model where clients can easily conduct online studies with features like webcam-based eye tracking and respiration measurement. The company focuses on providing high-quality raw data and proven methodologies, allowing clients to integrate various behavioral science concepts into their research. iMotions has a strong global foothold in academia, working with more than 70 of the world's top 100 universities. Show notes, text and video: https://www.rogerdooley.com/imotions-affectiva-hartzbech/ Peter Hartzbech is the Founder & CEO of iMotions, a company based in Copenhagen that specializes in biosensor software designed for the analysis of complex human behaviors. Driven by a desire to use technology to improve the world, Hartzbech established iMotions at the age of 25. The iMotions platform is used by over 1,300 organizations to study human behavior and cognition, diagnose neurological diseases, improve customer experiences and learning environments, and enhance overall human well-being. In October 2021, iMotions joined Smart Eye, a leader in Human Insight AI. Hartzbech is also a Business Angel Investor in start-ups and a founding member of the ByFounders Fund.  

Mike "C-Roc" sits down with Roger Dooley, a renowned author and international keynote speaker. Roger is best known for his books Friction and Brainfluence, his blog on neuromarketing, and his column for Forbes. In this engaging conversation, Mike and Roger discuss how real-life experiences, mentorship, and learning in the trenches shape business success. Roger shares his journey from corporate strategy at a Fortune 1000 company to serial entrepreneurship, including co-founding College Confidential, which became the leading college-bound website in the U.S. He also reveals how his deep passion for translating academic knowledge into practical business strategies led him to a successful career in digital marketing and writing. Roger reflects on the importance of learning by doing and how embracing failure is a critical part of growth. Together, they talk about the value of mentorship, resilience, and staying open to unexpected opportunities in life and business. Whether you're an entrepreneur, leader, or dreamer, this episode will inspire you to take action, learn from your experiences, and chase your true mission. Tune in to discover how to apply Roger's insights to your journey and live a life with purpose! Website- https://www.rogerdooley.com/ Social Media Links/handles- https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ https://www.linkedin.com/in/dooley/ https://x.com/rogerdooley https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62AA

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases That Influence What We Buy." LIsteners will learn about the reliability of behavioral science findings in marketing, the power of precise numbers in advertising, and how to use psychological principles like the "generation effect" to make marketing messages more memorable. Shotton also discusses the importance of reducing friction in customer experiences while explaining when a little friction can actually enhance perceptions of quality. Throughout the conversation, he provides practical examples and insights that marketers can apply to improve their strategies and better understand consumer behavior. Show Notes, Audio, Text, Resources: https://www.rogerdooley.com/richard-shotton-illusion-choice/ "Illusion of Choice" on Amazon: https://amzn.to/3WWgD2a Richard Shotton specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez and BrewDog with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice came out in March 2023. He's the founder of Astroten, a behavioral science consultancy. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University.

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed, their impact on our happiness, and how they affect our relationships. Listeners will learn about the "tightwad-spendthrift scale" and the psychological mechanisms driving these behaviors. Scott discusses the concept of "categorical thinking" and its influence on spending decisions, as well as the difference between frugality and tightwaddism. The conversation also covers demographic trends, the role of opportunity costs, and strategies to find a balanced approach to spending. Tune in to discover where you fall on the spectrum and gain practical tips to manage your financial habits better. Whether you're looking to understand your own spending patterns or seeking advice on achieving financial harmony, this episode offers valuable insights for everyone. Show notes, resources, links: https://www.rogerdooley.com/tightwad-spendthrift-scott-rick/ Book at Amazon: https://amzn.to/3z7Ep31 Scott Rick is a renowned author and behavioral scientist specializing in consumer financial decision-making. He is the author of "Tightwads and Spendthrifts," a book that delves into the psychological drivers behind different spending behaviors. Scott holds a Ph.D. in Behavioral Science and Marketing from Carnegie Mellon University and is a faculty member at the University of Michigan's Ross School of Business. His research focuses on the emotional and cognitive factors that influence consumer behavior, offering valuable insights for both individuals and businesses.

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers. So I decided to tackle that challenge in this episode. We'll take a look at your money story and  talk about some pricing psychology.  I share nine tips you need to think about as you raise prices.  You'll find insights into using pricing as a marketing lever to control perceived value and strategically position your products or services in the market.Plus, I"ll share actionable advice on recognizing the worth of your unique expertise and not just competing on prices that could be undercut.   We'll also tackle Roger Dooley's buyer types, dissecting how to strike the right balance between emotional and logical appeals in customer purchase decisions. And, we'll talk about making a transition from hourly billing to value-based pricing. This is an episode you don't want to miss! Join me on this transformative journey to elevate your pricing strategy!Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating world of behavioral economics and decision-making. With her expertise in the field, Melina explores the concept of Expect Error and how it plays a crucial role in understanding human behavior and designing effective nudges. By sharing personal experiences and real-life examples, she highlights the common errors we make in judgment and decision-making.  From post-completion errors to forgetfulness, Melina demonstrates how anticipating these errors can lead to improved decision-making and behavior. Throughout the episode, she provides valuable insights and practical strategies for businesses and individuals to leverage the power of nudges and choice architecture. So, if you're interested in enhancing your decision-making skills and understanding the psychology behind our choices, this episode of The Brainy Business is a must-listen. Get ready to gain valuable knowledge and unlock the secrets to better decision-making! In this episode, you will: Understand the impact of errors in decision-making to improve your choices. Harness the power of choice architecture to shape your decisions and outcomes. Discover effective nudges that can influence behavior and guide decision-making. Enhance the effectiveness of nudges by incorporating sensory cues. Create consistency in your routines and habits to optimize your decision-making process. Show Notes: 00:00:00 - Introduction, Melina introduces the episode, which focuses on the E in Nudges - Expect Error. She explains that humans make errors in judgment and decision-making all the time, and emphasizes the importance of designing interventions to support behavior. 00:03:32 - Importance of Expecting Error Melina discusses the importance of expecting errors in decision-making and how it is the reason why nudges and choice architecture exist. She highlights that humans are not perfect, unlike the fictitious species of econs in traditional economic models, and provides examples of errors we can expect in everyday life. 00:07:53 - Post-completion Error Melina explains the concept of post-completion error, where we mentally check off a task as done even if it is only partially completed. She shares her personal example of forgetting to move the laundry from the washer to the dryer. Melina also mentions the importance of incorporating all the senses when designing nudges to prevent errors. 00:10:22 - Consistency and Medication Errors Melina discusses the importance of consistency in preventing errors, using the example of medication adherence. She explains how taking medication daily and at a consistent time can help reduce the likelihood of forgetting. Melina also mentions the use of placebo weeks in birth control pills and the recommendation to take weekly medication on Sundays. 00:15:22 - The Power of Strategic Foresight Strategic foresight allows businesses to anticipate and solve errors before they happen, creating a strong reputation for problem-solving and customer service. 00:16:44 - Empowering Employees to Make It Right Giving employees the authority to rectify mistakes on the spot, such as offering compensation or going above and beyond, creates a culture of exceptional customer service. 00:18:07 - Going Above and Beyond The Ritz Carlton is a prime example of a company that empowers its staff to do whatever it takes to make things right for customers, creating a sense of trust and loyalty. 00:20:36 - Anticipating Errors By understanding the busy and overwhelmed state of customers and staff, businesses can implement nudges to help prevent errors and alleviate stress. 00:23:34 - Adding Value to Processes By considering the needs and potential errors of customers and staff, businesses can enhance processes by adding helpful features, such as including batteries or recommended add-ons with products. 00:31:42 - Gmail's Nudge Feature Gmail's nudge feature helps users stay on top of their emails by putting important emails back at the top of the inbox after a few days of inactivity. This nudge includes a message in a different color text, like orange, that prompts the user to follow up on the email. 00:32:41 - Hot State and Cold State Understanding the concept of a hot state and a cold state is essential in behavioral economics. In a hot state, people are more likely to make impulsive decisions and struggle to stick to commitments they made in a cold state. Strategies like self-exclusion lists for gamblers and using Dysulfram for alcoholics can help individuals stay on track even when in a hot state. 00:34:14 - Precommitment and Save More Tomorrow Precommitment strategies, like the Save More Tomorrow program, can help individuals increase their commitment to certain behaviors. For example, asking individuals to commit a percentage of their future raises to go directly into their retirement savings has led to significant increases in contributions over time. 00:35:45 - Consistency and Staying Top of Mind Consistency is crucial in business to stay top of mind with customers. Drip campaigns and regular content updates, such as blogs, podcasts, and newsletters, help remind customers of their initial interest and keep the brand in their routine. 00:37:38 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Nudge, by Richard Thaler and Cass Sunstein Alchemy, by Rory Sutherland Sludge, by Cass Sunstein What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley  Top Recommended Next Episode: Give Feedback, the “G” in NUDGES (ep 40) Already Heard That One? Try These:  What problem are you solving? (ep 215) Structuring Complex Choices, the “S” in NUDGES (ep 41) Mixed Signals with Uri Gneezy (ep 273) Humanizing Rules, with Christian Hunt (ep 311) Quit, with Annie Duke (ep 227) Friction, with Roger Dooley (ep 274) Sludge (ep 179) Precommitment (ep 120) Behavioral Economics Foundations: Habits (ep 256) The Power of Habit (ep 22) Behavioral Economics Foundations: Optimism Bias (ep 34) Behavioral Economics Foundations: Reciprocity (ep 238) Behavioral Economics Foundations: Availability (ep 310) Questions or Answers (ep 4) The Overwhelmed Brain and Its Impact on Decision Making (ep 358) Behavioral Economics Foundations: Optimism Bias (ep 34) Do Lead Magnets Work and Do You Need One? (ep 3) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter What a 5-Step Checklist from Johns Hopkins Can Teach You About Life and Business Silpat Macaron Baking Mat Be on time with the Procrastinator's Clock Clocky Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving The Ritz-Carlton Leadership Center Nudge: Improving Decisions About Health, Wealth, and Happiness Choice & Architecture The Chicago School of Professional Psychology Behavioral Economics Postgraduate Degree Programs

Uncover the Secrets of Behavioral Science and Business Success with Roger Dooley! In this episode, dive into expert insights on boosting productivity, influencing decisions, and leveraging powerful strategies for success in the ever-evolving business landscape. Learn from renowned author and speaker, Roger Dooley, as he shares gold nuggets of wisdom and practical tips to transform your business approach.   Chapter Stamps:   [00:00:55] Introduction [00:01:37] Neuromarketing explained [00:03:45] New discoveries in neuromarketing [00:14:13] Issues with lie detectors [00:16:25] Less known psychological principle to help make better decisions [00:25:04] Watching bigger brands [00:28:05] Looking at every little element in customers journey   Pullout Quotes:   Behavioral science gives you a big starting point. You don't have to conduct the experiments yourself. Apply it in your business with a relatively high degree of confidence that it's going to work." "Making things easy for your customers and employees is a big part of being successful. Every little element of customer effort matters." "Amazon and Apple's success stems from creating an effortless customer experience. It gains long-term loyal customers." "Behavioral science findings need validation. Don't base business decisions on unverified studies; test, replicate, and verify for your situation." "Companies like Amazon constantly test. If you see something on their site for more than a couple of weeks, it's there because it improved their sales.     Social:   Website: https://www.neurosciencemarketing.com/blog/about-us/roger-dooley-bio Linkedin: https://www.linkedin.com/in/dooley/     Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.     Notice to the Super Entrepreneurs community:   Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today!   https://www.facebook.com/groups/mindsetforbusinesssuccess/   The only limits in our life are those we impose on ourselves.   Bob Proctor   ▬▬▬ Free Clarity Call with Shahid▬▬▬   https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ___________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani   ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/ ▬▬▬ Business Funding▬▬▬ https://www.7figurescredit.com/superfunding ▬▬▬ Fund Your Clients▬▬▬ https://join.7figurespartners.com/?a_aid=superfunding ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super ▬▬▬The Land Geek▬▬▬ https://landgeek.samcart.com/referral/NchAZLOd/G9dXgFfeJnxc8pnw ▬▬▬Personalized Natural Skincare▬▬▬ https://ksahai.myshopify.com?p=Bk9tSVD86 ▬▬▬ Private Jet Charter▬▬▬ https://www.villiersjets.com/?id=4082 ▬▬▬ Get Free 14 day trial-Viral Marketing▬▬▬ https://paykstrt.com/35579/115054 ▬▬ Get Magic in Your Mind Course▬▬▬ https://mf271.isrefer.com/go/miymsales/a2949 ▬▬▬ Get Six Minutes to Success Course▬▬▬ https://mf271.isrefer.com/go/6msales/a2949 ▬▬▬ Get Working with the Law Course▬▬▬ https://mf271.isrefer.com/go/wwtlsales/a2949 ▬▬▬ Get Path to Agreement Professional Selling Course▬▬▬ https://mf271.isrefer.com/go/ptapgcsales/a2949 ▬▬▬ Get Principles of Prosperity Course▬▬▬ https://mf271.isrefer.com/go/legacy/a2949 ▬▬▬ Get The New Lead the Field Coaching Program▬▬▬ https://mf271.isrefer.com/go/tnltfsales/a2949     Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).  

In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth checking out. Melina begins by sharing how many listeners have reached out to her, thanking her for the book recommendations that have expanded their knowledge and understanding. She explains that as a behavioral economics enthusiast, she has the privilege of reading books before they hit the shelves and even getting to speak with the authors. Melina kicks off the episode by introducing her new series where she'll recommend books based on specific topics. She emphasizes the importance of understanding what you want to achieve with the information before diving into her book recommendations. In this episode, you will: Discover the fascinating world of behavioral economics and how it influences our decision-making processes. Gain valuable insights into the foundations of behavioral economics and how it can be applied to different areas of life. Learn about the power of nudges and choice architecture in shaping our behavior and decision-making. Explore the intersection of neuroscience, marketing, and branding to understand how our brains respond to promotional messages. Discover effective strategies for increasing productivity and minimizing distractions in an increasingly distracting world. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and mentions how she often gets asked for book recommendations. She also mentions that this episode is the first in a series of book recommendations and asks for feedback from listeners. 00:03:00 - Daniel Kahneman's Thinking, Fast and Slow, Melina recommends Daniel Kahneman's Thinking, Fast and Slow as a foundational book in the field of behavioral economics. She describes it as a comprehensive guide to understanding behavioral science and highlights its importance for anyone interested in the field. 00:06:30 - Richard Thaler and Cass Sunstein's Nudge, Melina recommends Richard Thaler and Cass Sunstein's book Nudge as another foundational book in behavioral economics. She explains that it provides a great foundation in the concept of nudges and choice architecture, and shares examples related to money, health, and freedom. 00:09:42 - Dan Ariely's Predictably Irrational, Melina recommends Dan Ariely's Predictably Irrational as an introductory book to behavioral economics. She praises Ariely's conversational tone and relatable storytelling, making it an easy and enjoyable read for those interested in understanding the hidden forces that shape our decisions. 00:11:28 - A. K. Pradeep's The Buying Brain, Melina recommends A. K. Pradeep's "The Buying Brain" for those interested in consumer mindset, marketing strategy, and applying behavioral insights. 00:16:09 - Overview of Indistractable Book, Melina provides an overview of the book Indistractable and highlights its importance in understanding motivation, triggers, and focus. She explores tips for preventing distractions, making workplaces and relationships indistractable, and offers practical advice for hacking back external triggers. 00:16:51 - Hacking Back External Triggers, Part three of the book is discussed, focusing on hacking back external triggers such as notifications and interruptions. The chapter provides specific tips for managing work interruptions, email, group chat, meetings, smartphones, and online distractions. The information is actionable and easy to implement. 00:17:27 - Reducing Notifications, Melina shares personal experience of using the author's tips to reduce notifications, resulting in increased productivity. Removing push notifications for social media and email, except for text messages and phone calls, has made a significant difference. The book offers insights into understanding the brain and facilitates making behavioral shifts. 00:18:21 - Understanding Distraction and Traction, The section emphasizes the core insight of the book: distraction is the opposite of traction. It highlights the importance of identifying what distractions are pulling us away from and finding our traction. The book provides guidance on staying focused on what truly matters. 00:19:20 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Thinking Fast and Slow, by Daniel Kahneman Nudge, by Richard Thaler and Cass Sunstein The Buying Brain, by AK Padreep Friction, by Roger Dooley Indistractable, by Nir Eyal Top Recommended Next Episode: Nir Eyal (ep 290) Already Heard That One? Try These:  Dan Ariely (ep 101) NUDGES & Choice Architecture (ep 35) Incentives – The “N” In NUDGES (ep 272) Understanding Mapping: The “U” in NUDGES (ep 37) Defaults: The “D” in NUDGES (ep 38) Expect Error: The “E” in NUDGES (ep 39) Give Feedback: The “G” in NUDGES (ep 40) Sense of Sight (ep 24) Sense Of Smell (ep 298) Why You Actually Taste With Your Nose – On The Sense Of Taste (ep 26) Did You Hear That? – On The Sense of Hearing (ep 300) Power Of Touch (ep 302) Roger Dooley (ep 274) Nir Eyal (ep 290) Understanding the Problem (ep 126) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter 3 Ways You Can Limit Everyday Distractions, by Melina Palmer

In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at Contentsquare. Lucie's expertise lies in optimizing user experience on websites and mobile apps, and she shares her research and experience to provide practical tips for product managers. By understanding user behavior and identifying their real needs and problems through careful observation and analysis, businesses can create a more effective and engaging user experience.  Lucie also emphasizes the importance of data-driven decision making, testing assumptions, and balancing quick wins with long-term projects. Additionally, she discusses the challenges of scaling a company and offers valuable insights on maintaining clear communication and team cohesion during periods of growth and change. Whether you're a product manager looking to improve user experience or interested in the dynamics of scaling a company, this episode provides valuable knowledge and actionable strategies. In this episode: Uncover actionable insights from user data analysis to drive strategic decision-making and optimize user experience. Strike a balance between quick wins and long-term projects to continually improve product performance and customer satisfaction. Gain a deeper understanding of user behavior through data analysis, going beyond customer feedback alone to make informed product decisions. Navigate the challenges and considerations of scaling a tech company, unlocking opportunities for growth and success. Recognize the impact of time discounting on user behavior and explore strategies to effectively engage and retain customers. Show Notes: 00:00:00 - Introduction, In this episode, host Melina Palmer introduces Lucie Buisson, the Chief Product Officer at Content Square. She discusses Lucie's role in the company's growth and the mission of Contentsquare to make the digital world more human. 00:02:07 - Scaling a Company, Lucie shares her insights on scaling a company, emphasizing the importance of adaptability while staying true to the company's vision and goals. She also highlights the challenges of transitioning from a small team to a larger organization. 00:06:27 - Understanding Behavior, Content Square's technology collects anonymous user interactions to understand customer behavior and preferences. Lucie emphasizes the importance of focusing on customer intent and providing personalized online experiences that mimic the positive aspects of in-store shopping. 00:08:31 - Challenges of Scaling, Lucie discusses the challenges of scaling a company, including the need to define roles and maintain a shared vision as the organization grows. She also highlights the importance of explicit communication in a larger team. 00:11:34 - Scientific Approach to Customer Understanding, Lucie emphasizes the scientific approach to understanding customers and the importance of data-driven decision-making. She discusses the role of data analysis in product management and the need for empirical evidence rather than opinions. 00:18:06 - The Power of Contentsquare, Contentsquare allows users to gain insights and identify website performance issues without knowing exactly what they're looking for. Unlike tagging plans, Contentsquare collects every interaction on a website, providing a more exploratory approach to understanding customer behavior. 00:19:46 - Prioritizing the Most Important Problems, Contentsquare's reports provide valuable information without users having to choose what to analyze in advance. By presenting click rates on every element of a webpage, users can identify areas of improvement without bias. Solving the most pressing problems yields the greatest impact. 00:24:47 - Finding Simple Fixes with Significant Results, Customer assumptions about what needs to be fixed often lead to massive and time-consuming projects. However, Contentsquare can reveal simple fixes like optimizing a landing page's hero image or call-to-action placement, resulting in substantial improvements and revenue opportunities. 00:27:31 - Balancing Voice of Customer Feedback, While Voice of Customer (VOC) tools provide valuable feedback, it often comes from extreme ends of the satisfaction spectrum. Contentsquare helps differentiate between isolated incidents and symptomatic behavior by tying VOC feedback to session replays. This allows users to prioritize actions based on quantifiable impact. 00:30:42 - The Iterative Cycle of Innovation, Contentsquare serves as the middle piece in a cycle of innovation. By understanding why customers struggle and making changes to address those issues, users can then use experimentation tools like A/B testing to analyze the impact of their modifications. 00:34:38 - Understanding Future Behavior, People often answer questions about their future behavior based on what they hope to be, not necessarily what they will actually do. Our predictions about our future selves are often different from our current behaviors, and this should be taken into account when designing products and experiences. 00:35:36 - Customer Feedback and Implementation, When gathering customer feedback, it's important to ask the right questions. Customers may say they want a new feature, but that doesn't necessarily mean they will use it. Implementing unnecessary features can overcomplicate the user experience and deter usage. 00:37:47 - Testing and Understanding Behavior, Testing and understanding user behavior is crucial for optimizing experiences. A case study from Netflix shows that what people say they want may not align with their actual behavior. It's important to go beyond customer requests and truly understand their needs and motivations. 00:40:36 - Balancing Customer Requests and Solutions, While it's important to listen to customer feedback, it's equally important to go beyond their requests and find innovative solutions to their problems. Product managers should balance quick wins with long-term projects and use their expertise to identify the best solutions. 00:43:37 - Optimizing Website Experience, To optimize website experiences, start by listening to customers and identifying small signals of behavior. Quantify the impact of these behaviors and find a balance between quick wins and long-term improvements. Understanding the customer while also leveraging product expertise is key to success. 00:46:09 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Lucie: Follow Lucie on LinkedIn Contentsquare on Twitter Contentsquare Website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Voltage Effect, by John LIst What Your Employees Need and Can't Tell You, by Melina Palmer Continuous Discovery Habits, by Teresa Torres Friction, by Roger Dooley What Your Customer Wants and Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Voltage Effect, with John List (ep 190) Already Heard That One? Try These:  Peloton: A Behavioral Economics Analysis (ep 338) Friction, with Roger Dooley (ep 274) Sludge (ep 179) Choice Architecture and NUDGES (ep 35) Priming (ep 252) The Dunning-Kruger Effect (ep 266) Habits (ep 256) Your Future Self, with Hal Hershfield (ep 329) Time Discounting (ep 328) Optimism Bias (ep 34) Planning Fallacy (ep 346) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and cognitive science to the discussion, shedding light on the evolution of the brain and its impact on human behavior. He explains how our brains developed as a response to fast changes in the environment caused by movement, highlighting the importance of social dynamics over logical reasoning.  Tim also delves into the concept of culture spread and how humans made an evolutionary bet on it, setting us apart from animals. This conversation is essential for business leaders and marketers who want to better understand human behavior and predict consumer choices. By recognizing the underlying evolutionary basis of our brains, they can design experiences that align with human nature, effectively connecting with their target audience. Tim's expertise in neural networks and neuromarketing provides a unique perspective on leveraging the primal brain for ethical reasons and leveling the playing field in marketing. Don't miss this opportunity to gain insights that will enhance your business strategies and drive success. In this episode: Discover the evolutionary basis of the brain, unveiling insights into the origin of human behavior. Unravel the secrets behind mirror neurons and understand their importance in human learning processes and empathy. Understand the ways in which cultural spread influences our adaptability and drives behavioral changes. Delve into how social media can be exploited to leverage our instinct for cultural spread. Gain insights into how to design business experiences that are harmonized with the innate nature of humans. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Tim Ash and discusses the importance of understanding the primal brain in behavioral economics and business. 00:01:44 - Evolution of the Brain, Tim explains how the brain evolved to respond to fast changes in the environment caused by movement. He highlights the energy-intensive nature of the brain and its focus on modeling complex social relationships. 00:07:11 - Heuristics and Biases, Tim explores how the brain uses heuristics and biases to navigate the world, balancing the need for energy consumption and survival. He emphasizes the brain's primary function of modeling social dynamics rather than logical reasoning. 00:09:50 - Culture Spread, Tim discusses how humans evolved to rely on culture spread as an evolutionary advantage. He explains the role of mirror neurons and the physical adaptations in humans to facilitate cultural learning. 00:13:36 - Unique Aspects of Human Brain Development, Tim highlights the unique aspects of human brain development, such as prolonged adolescence. He discusses how these adaptations contribute to the spread of culture and the importance of learning from others. 00:15:50 - Evolutionary Reasons for Modeling and Survival Goals, Tim explains that there are evolutionary reasons for modeling and mirror neurons. Modeling helps us imagine what someone is doing when they are out of sight, while survival goals like feeding and interpreting gestures are important for our physical skill rehearsal. Mirror neurons play a role in all of these processes and contribute to our survival. 00:17:14 - Learning from Successful Examples and Tribal Cohesion, Tim discusses the importance of learning from successful examples and the role of tribal cohesion in our learning process. We tend to learn from older people who have survived and people who are similar to us in terms of ethnicity, gender, and language. This preference for learning from similar individuals reinforces tribalism and group cohesion. 00:18:56 - Overcoming Biases and Expanding Circles of Empathy, Tim expresses a lack of hope in overcoming biases and expanding circles of empathy, especially in society and politics. He highlights our biological predisposition to form tribes and the difficulty of accepting other views once we are part of a tribe. However, he suggests that meeting and talking to people who are different from us can help in creating a larger circle of empathy. 00:21:32 - Conservative and Progressive Spheres of Concern, Tim shares an interesting finding from sociological research that conservative and progressive individuals tend to have different spheres of concern. He uses perceptions of immigration as an example of these differences. 00:30:24 - Girls' School Performance and Self Esteem Decline, Girls tend to outperform boys academically, especially in the early years. However, when they hit puberty, their self-esteem declines, and they start caring more about what their friends think of them. This often leads to a decline in academic performance. 00:31:27 - The Importance of the First Five Years, The first five years of a child's life are critical for their development. During this time, they need to feel loved, safe, and have proper nutrition and sleep. These experiences become hardwired into their biology and can influence their social attitudes and behaviors later in life. 00:33:22 - The Power of Empathy, Developing empathy is crucial for raising good humans. One way to cultivate empathy is through direct experiences with people from different backgrounds and cultures. By understanding and modeling the behaviors and experiences of others, we can foster empathy and understanding. 00:34:48 - The Role of Storytelling, Storytelling serves multiple evolutionary purposes. It allows us to simulate experiences we can't directly have, like living out a nightmare scenario without the real-life consequences. It also helps maintain cultural cohesion by spreading knowledge and values within a tribe. However, the cultural package we bring to a story can influence how we interpret and experience it. 00:36:56 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Tim Ash: Follow Tim on LinkedIn Primal Brain Website Tim's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Evolutionary Ideas, by Sam Tatam Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Friction, by Roger Dooley Indistractable, by Nir Eyal Top Recommended Next Episode: Evolutionary Ideas, with Sam Tatam (ep 204) Already Heard That One? Try These:  Solving Modern Problems with a Stone-Age Brain (ep 237) Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Herding (ep 264) Loss Aversion (ep 316) Biases Toward Novelty and Stories (ep 54) Indistractable, with Nir Eyal (ep 290) Mirror Neurons (ep 31) Avoiding Everyday Work Disasters with Dr. Gleb Tsipursky (ep 111) Marketing to Mindstates with Will Leach (ep 88) Friction, with Roger Dooley (ep 274) Costco: A Behavioral Economics Analysis (ep 47) Biases Toward Others (ep 314) IKEA Effect (ep 112) The Human Experience, with John Sills (ep 277) Using the Senses to Increase Sales with Michelle Niedziela (ep 168) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Always Super Bowl Ad 2015 What eCommerce Can Learn From IKEA's Offline Success

This episode of The Brainy Business podcast features an insightful interview with Stephen M. R. Covey, author of The Speed of Trust. Covey shares his expertise on building trust through transparency and authenticity, drawing from his personal experience within Franklin Covey. He explains how trust serves as the foundation for effective relationships and collaboration within teams. Covey dives into the quantifiable value of trust, showcasing its impact on speed and cost. He shares two compelling examples to illustrate the economic benefits of trust, including the power of referrals and Warren Buffett's surprisingly successful acquisition deal. Throughout the conversation, Covey emphasizes the need for discernment in extending trust and the importance of creating a high trust culture. The episode provides practical insights and actionable strategies for leaders and managers to nurture trust within their organizations. By listening to this episode, business leaders can gain a deeper understanding of the economic and psychological benefits of trust and learn strategies to foster trust within their teams for increased productivity and success. In this episode: Realize the significant role trust plays in enhancing teamwork, productivity, and collaboration. Uncover the transformative power of transparency and authenticity within organizations, through the personal experiences of Stephen M. R. Covey. Appreciate the crucial interplay between trust and successful change management during periods of organizational transitions. Discover the foundational role of trust in boosting both speed and cost efficiency in business operations and its impact on economic outcomes. Identify the balance and discernment imperative in extending trust, a concept encapsulated as 'Smart Trust.'  Show Notes: 00:00:00 - Introduction, Melina introduces the episode and welcomes Stephen M.R. Covey, the son of Stephen R. Covey, author of The 7 Habits of Highly Effective People. They discuss Stephen's family legacy and how he has built upon his father's work with a focus on trust. 00:02:18 - The Importance of Trust, Stephen explains the concept of trust and how it impacts relationships and organizations. He shares a personal story about the Franklin Covey merger and the importance of transparency and authenticity in building trust. 00:06:11 - Trust and the Covey Legacy, Stephen discusses how his family legacy and the reputation of his father have influenced the level of trust people have in him. He emphasizes the importance of backing up trust with skills and research. 00:08:37 - The Gift of Transparency, Stephen shares a story about a meeting he had with the Franklin Covey employees after the merger. By being open, transparent, and addressing their concerns, he was able to build trust and create a stronger team. 00:13:13 - Calming the Elephant, Melina relates Stephen's story to the concept of “calming the elephant,” referring to addressing the underlying concerns and fears that people have during times of change. She shares an example of how taking the time to listen to an employee's personal stress helped improve their productivity. 00:14:44 - The Economics of Trust, Stephen discusses the economic impact of trust in organizations, and explains how his formulas for the economics of trust work. 00:15:20 - The Power of Understanding, Understanding others increases influence and builds trust, leading to better teamwork and improved outcomes. 00:17:15 - The Economics of Trust, Trust affects speed and cost in any relationship or environment. When trust decreases, speed decreases and cost increases. Conversely, when trust increases, speed increases and cost decreases. 00:20:33 - Examples of Trust in Action, Trust is a vital factor in word-of-mouth referrals, where trust leads to faster and less costly acquisitions. Stephen shares an example from Warren Buffett's handshake deal, which was completed quickly and without the traditional due diligence process due to high trust. 00:25:44 - The Cost of Distrust, Distrust leads to longer processes and higher costs, as seen in increased airport security measures and compliance rules after corporate scandals. The cost of distrust is real, while the dividends of high trust can be monetized. 00:28:22 - Balancing Trust and Caution, It is possible to be both too trusting and too suspicious. Finding the balance of smart trust involves being aware of potential risks while also recognizing the costs of not trusting enough and stifling creativity and innovation. 00:31:05 - The Importance of Smart Trust, Stephen Covey discusses the concept of smart trust, which involves assessing the likelihood, cost, and consequences of extending trust to someone. He emphasizes the importance of credibility and judgment in determining how much trust to give and acknowledges that blindly trusting someone who has proven to be untrustworthy is not wise. 00:32:33 - Building Trust and Overcoming Fear, Covey explains that extending trust can lead to great outcomes and results, as most people respond well to being trusted. He encourages leaders to focus on the 95% of trustworthy individuals and not let the 5% of untrustworthy people define their approach. Covey suggests using judgment and assessing the risk before trusting someone, but also highlights the importance of not being overly cautious and missing out on possibilities. 00:36:04 - The Power of High Trust Cultures, Covey discusses how high trust cultures can be more effective and accountable than rules-based cultures. He explains that when trust is present, people hold each other accountable and the culture itself becomes a reinforcer of trust. Covey emphasizes the need for organizations to design for the majority of trustworthy individuals rather than focusing on the few untrustworthy individuals. 00:37:29 - One More Behavior: Practicing Accountability, Covey introduces the behavior of practicing accountability, which involves creating agreements and expectations with individuals and allowing them to take responsibility for evaluating their own performance. He believes that involving people in the accountability process can build trust and lead to greater commitment and engagement. 00:46:15 - The Power of Trust, Trust is the most inspiring form of human motivation and brings out the best in people. 00:46:30 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Speed of Trust, by Stephen M.R. Covey Friction, by Roger Dooley What Your Employees Need and Can't Tell You, by Melina Palmer 7 Habits of Highly Effective People, by Stephen R. Covey Indistractable, by Nir Eyal Connect with Stephen:  Speed of Trust Website Stephen on Twitter Stephen on LinkedIn Top Recommended Next Episode: Vulnerability Loops (ep 229) Already Heard That One? Try These:  Influence Is Your Superpower, with Zoe Chance (ep 308) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Framing (ep 296) Endowment Effect (ep 139) Indistractible, with Nir Eyal (ep 290) Friction with Roger Dooley (ep 274) Magic Words, with Jonah Berger (ep 301) Social Proof (ep 87) Habits (ep 256) Reciprocity (ep 238) Confirmation Bias (ep 260) Biases Toward Others – Including Groups (ep 314)  Fundamental Attribution Error (ep 268) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) IKEA Effect (ep 112) How Minds Change, with David McRaney (ep 210) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of The Brainy Business podcast, Melina Palmer interviews Andrea Learned, a climate communications strategist and host of the Living Change Podcast, on the topic of building a leadership platform and personal brand for influence. Melina and Andrea discuss the importance of being authentic and engaging on social media to attract media attention and build trust with others. They emphasize the value of showcasing expertise and being seen doing the things you promote, as it builds credibility and inspires others to take similar actions. The conversation also highlights the power of aligning personal brand with initiatives and causes that align with one's values. Overall, the episode emphasizes the need for leaders to be visible and engaged on social media platforms to have influence and make an impact.  In this episode: Unearth how to harness your influence (around climate or anything else) as a tool for personal and professional progression. Construct a powerful leadership platform that amplifies your influence. Explore the narrative magic of storytelling that can pivot climate and consumption behavior. Discover your genuine voice to effectively spur behavior modification. Amplify your climate advocacy through savvy social media engagement. Show Notes: 00:00:00 - Introduction, Melina introduces Andrea Learned, host of the Living Change podcast, and shares how they connected through a post Melina shared on LinkedIn asking for suggestions from fans for potential podcast episode topics. They discuss the importance of influence and how it can be applied to climate change and other causes. 00:03:47 - Building Climate Influence, Andrea shares her expertise in climate influence and how she helps leaders in the clean energy, food systems, transportation, and policy sectors leverage their platforms to drive scalable climate action. She emphasizes the importance of being visible and accessible on social media to gain influence and attract media coverage. 00:08:55 - Leveraging Leader's Influence, Andrea discusses the power of leaders in driving climate influence and how their engagement on platforms like LinkedIn can differentiate them from competitors and amplify their brand's messaging. She emphasizes the need for brands to support and empower their leaders to build their influence. 00:11:49 - Nudging Behavior Change, Melina and Andrea explore the role of influence in behavior change and pitching ideas. They discuss the importance of making it easy for others to follow your influence and how leaders who are visible and engaged can create a path for media and other stakeholders to follow. 00:13:29 - Media Pitching and Visibility, Melina and Andrea highlight the benefits of having a visible leader in media pitching efforts. They discuss how a leader's visibility and engagement on social media can make it easier for the media to identify the right person to pitch and provide a blueprint for their expertise and messaging. 00:15:19 - Importance of Building a Leadership Platform, Building a leadership platform for your sector allows you to have a warmer and more interesting conversation with the media. It also gives you social capital that you can carry with you wherever you go, even beyond your current organization. 00:17:24 - Importance of Media Training and Polished Communication, Media training and being able to communicate in good sound bites are valuable for building influence. It is important to align your personal brand with your organization's initiatives and show that you can be a polished spokesperson. 00:18:35 - Being Seen Doing the Things You Advocate For, It is important to be seen doing the things you are advocating for. Andrea shares real-world examples of leaders and influencers riding bikes, going plant-based, or taking other actions that align with their message. These actions influence others and encourage them to follow suit. 00:24:54 - The Power of Vulnerability and Building Trust, Being willing to be visibly vulnerable helps build trust with others. Taking the first step and showing you are on a journey, even if you are not perfect, encourages others to be braver and join in the cause. 00:26:47 - Examples of Influential Leaders, Examples of influential leaders include Malala who advocated for girls' education and Jane Goodall who used her work with chimpanzees to raise awareness about climate change and poverty. These leaders align their personal brand with their cause and use their influence to make a difference. 00:30:51 - The Impact of Consumer Recommendations on the Planet, Andrea discusses the importance of being aware of the impact our consumer recommendations have on the planet. She emphasizes that if we claim to care about the environment, we should consider the items we recommend or use, as they can influence others to emulate our behavior. 00:31:52 - The Power of Conversion Storytelling, Melina and Andrea explain that conversion stories, where someone makes a significant change in their behavior, can be incredibly powerful in influencing others. Stories of personal transformation, such as transitioning from meat-eating to a plant-based diet or switching from driving a big truck to riding a bike, can have a strong impact on inspiring change. 00:33:34 - Seeing Yourself in the Story, Melina highlights the importance of seeing oneself in a story to overcome resistance to change. By sharing relatable stories of individuals who have made similar changes, it becomes easier for others to envision themselves making similar shifts in their behavior. This can lead to increased motivation and action. 00:34:49 - Making Change Accessible, Consider making change accessible by setting short-term challenges or goals. For example, committing to meatless Mondays for a month or riding a bike for short trips three days a week. By breaking change into manageable steps, it becomes less overwhelming and more likely to be adopted. 00:39:43 - Influencing Others through Personal Expression, Andrea discusses the power of personal expression in influencing others. Sharing stories of personal journeys, like Mark Marin's, for example. 00:44:41 - Leveraging LinkedIn for Influence, Melina discusses the strategy of posing things as questions on LinkedIn to invite engagement and leverage social proof. Asking questions and opening up conversations is a powerful way to pull in more people and increase influence. 00:45:11 - Walking as a Form of Leisure and Errands, Melina shares her recent experience of going on a three-hour walk to the farmers market and running errands along the way. Walking is a preferred activity for her and her husband, and they enjoy the combination of leisure and productivity. 00:46:21 - Tips for Subtle Influence, Be brave enough to contribute and add value, even if it's not broadcasted. Engaging in social media comments and gradually becoming comfortable with sharing ideas and opinions can lead to a bigger platform and influence in the long run. 00:47:26 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Neurobranding, by Peter Steidl Friction, by Roger Dooley Nudge, by Richard Thaler and Cass Sunstein Influence is Your Superpower, by Zoe Chance The Power of Saying No, by Vanessa Patrick Connect with Andrea:  Follow Andrea on LinkedIn Andrea on Twitter Living Change podcast website Top Recommended Next Episode: Influence Is Your Superpower, with Zoe Chance (ep 308) Already Heard That One? Try These:  You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Behavioral Storytelling, with David Paull (ep 289) Framing (ep 296) NUDGES and Choice Architecture (ep 35) Social Proof (ep 87) Influence, with Robert Cialdini (ep 312) Focusing Illusion (ep 89) How Minds Change, with David McRaney (ep 210) Corporate Social Responsibility in Saudi Arabia, with Wiam Hasanain (ep 211) How to Pitch Your Business (ep 177) Friction with Roger Dooley (ep 274) Magic Words, with Jonah Berger (ep 301) Vulnerability Loops (ep 229) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and micro-decisions that influence employees' reactions to change. They also explore the impact of employee engagement on successful change, the importance of creating the right environment for change, and the barriers to employee engagement. They touch on Elon Musk's approach to change at Twitter and the power of small steps in achieving change. The conversation also delves into cognitive biases and their impact on the change process, as well as conflicts and stereotypes between different departments within organizations. Melina suggests building connections across departments and fostering a sense of unity to overcome these challenges. Show notes, video, text, resources: https://www.rogerdooley.com/melina-palmer-employees/ Video: https://youtu.be/v_X5Cg6MniA Book: https://amzn.to/3YHPJvb Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and was named the #1 psychology podcast people in business should listen to by Psychology. Melina's first book is What Your Customer Wants (And Can't Tell You).

The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of Influence, is important for anyone in business to understand. Fundamentally, it is about fostering a communal sentiment between the communicator and the audience, making them feel as if they are part of the same group. This unity transcends mere similarities and taps into shared identities such as nationality, family, or political affiliation. More than being an effective tool for persuasion, creating a sense of unity also helps build stronger, more meaningful connections with others. Throughout the interview, Dr. Cialdini explains all seven principles of persuasion: reciprocity, authority, liking, consistency/commitment, social proof, scarcity, and unity. He provides thought-provoking examples and tips that anyone in business can learn from and start being more influential (and persuasive) immediately! Don't miss this one. In this episode: Uncover the basic principles of persuasion and their impressive influence on human behavior. Learn about the (now) 7 Principles of Persuasion from the godfather of influence himself. Hear some questions from listeners like you, that Melina asked Dr. Cialdini! Embrace ethical persuasion and the responsible handling of influence strategies. Discover a little about what Bob is doing now, as Melina mentions the Cialdini Institute, a new initiative that has launched since this refreshed episode originally aired. Show Notes: 00:00:00 - Introduction, The episode introduces Dr. Robert Cialdini, a renowned persuasion scientist, and discusses his iconic book "Influence" and its new and expanded version, which includes the seventh principle of persuasion, Unity. 00:03:15 - Cialdini's Background and Research, Dr. Cialdini shares his background as a persuasion scientist and his early research, which involved immersive observational studies of various professions that rely on influencing others. He emphasizes the importance of studying naturally occurring environments and the common principles of persuasion he discovered. 00:06:41 - The Original Six Principles of Persuasion, Bob presents the six original principles of persuasion: reciprocity, liking, social proof, authority, commitment and consistency, and scarcity. He explains each principle and how they influence people's decision-making processes. 00:15:55 - The Seventh Principle: Unity, Dr. Cialdini introduces the seventh principle of persuasion, Unity, which focuses on creating a sense of shared identity between the communicator and the audience. He explains how unity can break down barriers to influence and strengthen the impact of persuasive messages. 00:19:45 - The Cuban Missile Crisis and Reciprocity, The conversation begins with a discussion of the Cuban Missile Crisis and how the commonly held belief that Kennedy stood firm against Khrushchev was not entirely accurate. It was actually a reciprocal exchange of concessions, with Kennedy promising to remove U.S. missiles from Turkey in exchange for Khrushchev removing missiles from Cuba. 00:23:05 - Problem-Free vs. Problem-Freed Experience, The conversation shifts to the importance of resolving problems for customers in business. It is argued that a problem-freed experience, where a problem is resolved in favor of the customer, can lead to increased loyalty and advocacy. Customers appreciate when problems are quickly and effectively addressed. 00:29:40 - Principles of Influence in a Digital World, The conversation explores how the principles of influence adapt to a digital world, such as social media. While the platforms may change, the principles themselves remain consistent. Social proof, in particular, has gained traction with the availability of online reviews and testimonials. 00:33:53 - The Effectiveness of Persuasion Principles, Melina asks a question from a listener on whether or not the principles are less effective now that people are aware of them and the landscape is changing. Dr. Cialdini explains his thoughts on this question. 00:39:32 - Reader Letters and Social Proof, The inclusion of reader letters in the book was not initially intended as a social proof strategy, but rather as a way to engage with readers. However, the readers' reports became a popular feature, providing social proof of the principles of the book in everyday situations. 00:41:46 - Future Book Plans, Dr. Cialdini mentions his plan to write his next book as a collection of readers' reports, with his thoughts on each. This format has been well-received by readers and provides valuable insights into how the principles of persuasion work in various contexts, so he thinks it could make a good full book. 00:42:41 - The Power of Unity, Dr. Cialdini shares a personal story of how the principle of Unity helped him obtain data for a grant application from a colleague who is known to be less-than-helpful. By emphasizing their shared history and belonging to the same department, he was able to persuade his colleague to provide the necessary data. 00:45:30 - Learning More from Dr. Cialdini, To learn more from Dr. Cialdini, listeners can visit the Influence At Work website, where they can access his other books and also find information on training programs. Dr. Cialdini emphasizes the importance of ethical persuasion and offers resources to help individuals become effective and ethical persuaders. 00:45:57 - Reflecting on Influence, Melina reflects on her conversation with Dr. Cialdini and highlights the power of reciprocity, liking, and social proof and how they can all be achieved in one act – in this case, the endorsement he provided for her second book, What Your Employees Need and Can't Tell You. Melina also shares a bit of what Dr. Cialdini is up to now, including the newly launched Cialdini Institute (links below). 00:46:54 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence, by Robert Cialdini Presuasion, by Robert Cialdini Influence Is Your Superpower, by Zoe Chance You Have More Influence Than You Think, by Vanessa Bohns What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Robert:  Robert Cialdini on Twitter Follow Robert Cialdini on LinkedIn Cialdini Institute Website Top Recommended Next Episode: The Unity Principle (ep 216) Already Heard That One? Try These:  Reciprocity (ep 238) Social Proof (ep 87) Influence Is Your Superpower, with Zoe Chance (ep 308) Framing (ep 296) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Priming (ep 252) Magic Words, with Jonah Berger (ep 301) 5 Years, 299 Episodes, These Are Your Favorites (ep 299) The Power of Scarcity, with Mindy Weinstein (ep 271) Precommitment (ep 120) Scarcity (ep 270) Familiarity Bias (ep 149) Friction, with Roger Dooley (ep 274) Negative Reviews and How to Deal with Them (ep 163) Episode 76: The Brainy Benefits of Gratitude What Your Employees Need and Can't Tell You (ep 225) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Influence At Work, Cialdini's website

Do you want people to be more likely to follow whatever rules, policies, or procedures you create? It's time to make them more human. Understanding and empathizing with the perspectives of others plays a crucial role in effective rule adherence. Comprehending the dynamics of rules can lead to beneficial outcomes in various aspects of life, from lessening conflicts to fostering compliance within organizational settings. Those who understand and communicate the reasons behind their rules are more likely to gain cooperation from those affected. It also helps reduce misunderstanding and resistance, promoting a smoother and more efficient implementation of rules or policies. Guest Christian Hunt, during his conversation with Melina Palmer, explained his thoughts on this matter, drawing on his experience as the founder of Human Risk, host of the Human Risk podcast and author of Humanizing Rules. Hunt believes that, to instill rule adherence, it is important to understand the perspectives of individuals subjected to those rules. He also iterated the need for effective communication, emphasizing that rules are more likely to be accepted and adhered to when individuals understand the rationale behind them. Christian introduces his HUMANS framework during the conversation, and shares interesting, real-world examples from transportation, Netflix, and more. In this episode: Understand the relevance of emotional intelligence and empathy in compliance with rules. Acquire knowledge about the role of clear communication in improving rule compliance. Analyze the issues linked with changing speed limits and the crucial role of enlightenment. Appreciate the need to present regulatory efforts as advantageous and pertinent to the workforce. Learn Christian's HUMANS framework and how to start using it in your business. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Christian Hunt, the founder of Human Risk, a company that specializes in using behavioral science to manage the risks of human decision-making. Christian shares his background in financial services and regulation, which led him to focus on the human side of compliance and ethics. 00:02:20 - Unique Perspective from Regulation to Compliance, Christian discusses his unique experience of transitioning from a regulator to a compliance professional, allowing him to see both sides of the problem when he had to enforce his own rules (and realized they didn't align properly). He emphasizes the importance of understanding the reasons behind rules and regulations in order to effectively manage them. 00:05:57 - Applying Behavioral Science to Ethics and Compliance, Christian explains how his experience in risk and compliance led him to realize the relevance of behavioral science in influencing human decision-making. He shares his mission to help organizations use behavioral science to get the best out of their people while mitigating risks. 00:08:03 - Navigating "Weird" Rules, Christian provides advice for individuals who find themselves dealing with rules that seem strange or unnecessary. He suggests understanding the reasons behind the rules and considering whether they serve a genuine purpose. Having a dialogue and presenting alternative perspectives can be helpful in managing such rules. 00:11:41 - Balancing Compliance with Dialogue, Christian acknowledges that in tightly regulated industries, dialogue may not always be possible. However, for those who can engage in discussions, he emphasizes the importance of approaching the conversation with empathy and understanding of the other party's perspective. 00:12:37 - Understanding the Fundamental Attribution Error, Christian Hunt discusses the difficulty of putting oneself in someone else's shoes and the tendency to blame others instead of seeking to understand their rationale. He emphasizes the importance of pausing and considering where others may be coming from in order to find better solutions. 00:13:30 - The Importance of Questioning What is Normal, Christian highlights the concept of "normal" and how rules and expectations are often based on extreme, non-common examples. He shares a story about his train journey and the importance of understanding the rationale behind rules. He initially dismissed the need for bag labels, but a staff member explained that they were necessary in case of train evacuation. This experience taught him the importance of not making presumptions and considering the reasoning behind rules. 00:18:25 - Learning from Mistakes and the Dunning-Kruger Effect, Christian discusses the Dunning-Kruger effect and admits to falling victim to it himself. He shares a story about a rule regarding variable speed limits on roads, where drivers often question the need to slow down. He emphasizes the importance of recognizing that rules are often in place for valid reasons, even if they may not be immediately apparent. 00:24:53 - The Frustration with Rules, Christian discusses how rules can be frustrating when they are imposed due to the actions of others. He highlights the need for clear communication and understanding between authorities and the people being controlled. 00:25:49 - Societal Reasons for Rules, Christian acknowledges that some rules are put in place for the greater good, such as slowing down traffic for the safety of elderly drivers. He emphasizes the importance of considering the rationale behind rules and whether they apply to specific subsets of the population. 00:26:39 - The Challenge of Communicating Rules, Christian recognizes the challenge that authorities face in communicating the reasons behind certain rules. He believes that authorities should be more transparent and ethical in their communication, especially in democratic societies. 00:28:00 - The Employment Contract Fallacy, Christian discusses the fallacy of relying solely on the employment contract as a reason for imposing rules. He argues that just because authorities have the power to enforce rules doesn't mean they should, and they should consider the perspective of those being controlled. 00:31:02 - Differentiating Between Rules, Christian explains the importance of distinguishing between rules that are irrecoverable (serious violations) and rules that are recoverable (less serious violations). He uses Netflix's approach of focusing efforts on irrecoverable actions as an example of effective rule implementation. 00:37:23 - Understanding Requirements and Imposing Tasks, The importance of understanding requirements and tasks from both the perspective of the person giving the task and the person receiving it. It is crucial to ensure that the person giving the task understands what they are asking for and the potential challenges involved. Imposing tasks without understanding can lead to frustration and inefficiency. 00:38:09 - Recognizing Risk and Impact on Employees, It is essential to recognize the potential risks and impact of imposing tasks on employees. If a task is likely to be unhelpful and difficult for the employee to understand, it poses a higher risk. Employers should consider whether the benefits outweigh the potential negative impact on employee relationships and trust. 00:39:30 - Using Behavioral Science as a Design Tool, Behavioral science can be used as a design or diagnostic tool to improve task implementation. If reality cannot be changed, the perception of a task can be altered through framing or breaking it down into smaller, more manageable tasks. Understanding the impact and finding ways to make tasks more user-friendly is crucial. 00:40:43 - The Pitfalls of Compliance Training, Compliance training exercises often fall short in effectively teaching and assessing employee understanding. Testing employees on obscure information that is unlikely to be relevant to their job can lead to frustration and a sense of wasted time. Employers should reconsider the purpose and effectiveness of compliance training exercises. 00:49:38 - Introduction to Incentives, Companies often use incentives, such as prize drawings, to encourage customers to fill out surveys. The same principle applies to employees in the workplace. Incentives can increase compliance and the quality of work. 00:50:22 - Importance of Incentives, Incentives are crucial for tasks that require a high standard of work. If people don't see the value in doing something, they are less likely to do it. Consider what's in it for them as an individual and find ways to make tasks feel worth doing. 00:51:11 - Feasibility of Compliance, Consider whether it is feasible for individuals to comply with a rule or task. If something is too difficult or requires significant effort, compliance is less likely. Make tasks easier to increase compliance. 00:52:02 - Acceptability of Rules, Just because a rule can be imposed doesn't mean it will be accepted. Consider whether employees find a rule acceptable based on their specific circumstances and employment. Overreach can lead to resistance. 00:53:44 - Social Proof and Normalcy, The perception of what is normal and acceptable plays a role in compliance. Consider social proof and whether other people in similar circumstances are being asked to do the same thing. Make rules salient and relevant to increase compliance. 00:56:04 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Humanizing Rules, by Christian Hunt Both/And Thinking, by Wendy Smith and Marianne Lewis Friction, by Roger Dooley Mixed Signals, by Uri Gneezy What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Christian:  Christian on Twitter Follow Christian on LinkedIn Human Risk Podcast Top Recommended Next Episode: What Problem Are You Solving? (ep 126) Already Heard That One? Try These:  Dunning-Kruger Effect (ep 266) Adam Hansen and the Curse of Knowledge (ep 176) Inequity Aversion (ep 224) Behavioral Science in the Wild, with Dilip Soman (ep 241) Framing (ep 296) Confirmation Bias (ep 260) Design for Decision, with Sam Evans (ep 291) Influence, with Robert Cialdini (ep 157) Mixed Signals, with Uri Gneezy (ep 273) Good Habits, Bad Habits with Wendy Wood (ep 127) Overwhelm and Decision Making (ep 32) Reciprocity (ep 238) Social Proof (ep 87) Friction, with Roger Dooley (ep 274) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Melina as a guest on the Human Risk podcast 

In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. They discuss how companies often create friction and wasted effort for customers, despite knowing it is detrimental. Matt shares examples and insights on understanding the impact of customer effort on loyalty and how to fix it. They also delve into the problem of customer indecision in sales, exploring the reasons behind it and providing strategies for salespeople to overcome it. Matt introduces the JOLT framework and discusses key behaviors that can help salespeople close the sale. Show notes, resources, audio, text: https://www.rogerdooley.com/matt-dixon-jolt/  Matt Dixon is the Wall Street Journal bestselling author of three of the most important business books of the past decade: The Challenger Sale, The Effortless Experience and The Challenger Customer. He is also a frequent contributor to Harvard Business Review on sales and customer experience. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain, and grow their customers. Previously, he has held numerous global leadership roles at organizations like Tethr, Korn Ferry Hay Group, as well as the research firm CEB (now Gartner).

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves genuine connection and communion among people, with a unifying purpose. They also touch on the impact of community on mental health, highlighting the responsibility of community managers in fostering a positive culture. They discuss the power of creating a strong brand community and the potential for businesses to create communities around related interests. They also address the question of whether there is a limit to how many communities people can participate in. Resources, video, text version: https://www.rogerdooley.com/mark-schaefer-belonging/ Mark Schaefer is a speaker, consultant, author, and teacher who helps businesses and individuals thrive in the digital world. He has a wealth of experience in marketing and organizational development, as well as seven patents and a faculty position at Rutgers University. He writes the {grow} blog and hosts The Marketing Companion podcast, which are both highly regarded in the marketing field. He has also written 10 books on topics such as influence marketing, personal branding, and social media strategy. His books are used as textbooks at many universities and have been translated into 15 languages. He has worked with global brands and governments, and has been featured in many media outlets. He is a columnist for The Harvard Business Review, and Entrepreneur Magazine. His new book is Belonging to the Brand: Why Community is the Last Great Marketing Strategy.  

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience testing. They also talk about the correlation between immersion and psychological safety, and how their technology can be used to predict mood and energy levels in vulnerable populations. Show notes, resources, audio, and text: https://www.rogerdooley.com/immersion-paul-zak/ Paul J. Zak is a world-renowned neuroscientist, author, and entrepreneur who has pioneered the fields of neuroeconomics, neuromanagement, and neuromarketing. He is a professor at Claremont Graduate University and a TED speaker with over 180 published papers and 19,000 citations. His latest book, Immersion: The Science of the Extraordinary and the Source of Happiness, reveals the science behind extraordinary experiences and how they can boost happiness and business success. He also co-founded Immersion Neuroscience, the first neuroscience-as-a-service company. Zak's research has taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, where he discovered the role of oxytocin in trust, morality, and love.

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy bias. We dive into how giving people choices can increase the likelihood of a buying decision, and how the use of the word "because" can increase compliance. In addition, we cover temporal landmarks, guiding customer choice, and the importance of coming off as engaged and interested in clients' work. Join us as we dive into these fascinating behavioral science principles and their applications in marketing. [00:00:00] Intro [00:00:44] Acceptance of Behavioral Science in Marketing [00:01:20] Skepticism in B2B Marketing [00:06:04] Autonomy Bias in Marketing [00:06:42] The Power of Choices [00:10:05] Temporal Landmarks and Discounting [00:12:36] Retirement Age Progression Tool [00:14:07] Information Gap Theory [00:18:17] Availability Bias [00:18:53] Availability Bias [00:21:18] Overcoming Bias in B2B Purchases [00:24:08] Automatic Compliance Triggers [00:24:43] The Power of "Because" [00:25:26] The Credibility of Charts and Graphs [00:27:39] Using Behavioral Science Principles in Marketing Nancy Harhut is the Chief Creative Officer at HBT Marketing. She specializes in blending creative with decision science to prompt responses and has spoken at industry conferences around the world. Prior to co-founding HBT Marketing, she held senior creative management positions with Hill Holliday, Mullen, and Digitas, and has won over 175 awards for digital and direct marketing effectiveness.

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation. Show notes, transcript & resources: https://www.rogerdooley.com/sam-tatam-evolutionary/ Tatam discusses his background in organizational and industrial psychology and advertising strategy, as well as his work at Ogilvy, where he and his team develop interventions and shape communications for some of the world's biggest brands and organizations. They also talk about Tatam's new book, Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges. The conversation covers various topics related to behavioral science and marketing interventions, including the power of quantity anchoring, the TRIZ framework, operational transparency, and the concept of choice.

In this episode of the Brainy Business podcast, host Melina Palmer interviews Carlos Hoyos, a behavioral scientist and content creator from Latin America. They discuss the challenges of creating content in a non-English language and the importance of making behavioral science accessible to a wider audience. Hoyos shares his approach to creating content, including his YouTube channel, Behavioral Pills, and his e-learning platform, which offers one-hour sessions on various behavioral science frameworks. The conversation highlights the need for more diverse voices in the behavioral science community and the opportunities for growth and learning in different regions around the world. Show Notes: [00:42] Welcome Carlos Hoyos, Senior Behavioral Designer at BeWay, and Co-Founder at Kestudio. [02:19] Behavioral science is important everywhere.  [03:42] Carlos shares about himself, his background, and the work he does in behavioral science.  [05:35] In recent years he has dedicated his whole career to developing his knowledge in terms of behavioral science and design and specifically to find ways to apply it in business.  [07:15] Carlos was named Content Person of the Year by Habit Weekly. (Merle van den Akker – last week's guest – and I were both finalists as well – congrats Carlos!)  [10:15] There are many companies now that are investing in behavioral science in Latin America.  [13:12] He sees himself as a content curator because he shares what other good professionals are doing.  [14:46] People love to talk about human behavior. It really connects to people.  [16:36] He found that there is so much information out there in English. Instead of being just one more, he decided to focus on Spanish because there is so little in Spanish right now.  [19:32] Daring to do the thing no one else has done yet is what helps people to stand out.  [22:20] Carlos shares some of the work he is doing with BBVA. They have merged behavioral science into day-to-day decision-making.  [24:53] One project they worked on at BBVA was with credit cards. People weren't interested in applying for the credit cards because of a lack of trust – they wanted to change that.  [27:34] Experimentation and testing are a must in their projects.  [29:20] In 2022, they did more than 130 experiments in different areas of the business and that actually represented an extra income of around 45 million euros in the year.  [30:46] There are so many little things where behavioral science can make a very big impact in any type of business all around the world.  [32:20] There is plenty of opportunity and room for growth in behavioral science – in the US and around the world.  [35:16] The stress on the brain when you are trying to hurry and rush leads to problems that have to be fixed down the line.  [37:23] Experimenting and testing every decision you want to make will help you make better decisions now and for the future.  [38:42] If you torture the data long enough it will confess to anything.  [41:34] Carlo's Behavioral Pills are one-hour e-learning sessions where he explains things concepts he considers basic for a behavioral scientist to know.  [43:33] Melina's closing thoughts [45:03] Don't be scared of being first. There are lots of people like you who have done this in their own way or their own language.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Outsmart Your Brain, by Dan Willingham Good Habits, Bad Habits, by Wendy Wood Predictably Irrational, by Dan Ariely Evolutionary Ideas, by Sam Tatam Friction, by Roger Dooley Connect with Carlos:  Carlos Website Carlos on LinkedIn Carlos on YouTube Top Recommended Next Episode: How To Set Up Your Own Experiments (ep 63) Already Heard That One? Try These:  Saving Peru's Environment One Nudge At A Time with BE OEFA (ep 195) Habit Weekly: A Discussion With Creator Samuel Salzer (ep 284) Dan Ariely Interview: Discussing Shapa, the Numberless Scale (ep 101) Nudges and Choice Architecture (ep 35) How To Change, an interview Dr. Katy Milkman (ep 151) Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science (ep 204) Herding (ep 264) Priming (ep 252) Where CX and Behavioral Science Meet, with Jennifer Clinehens (ep 141) The Speed and Economics of Trust, with Stephen M.R. Covey (ep 148) Friction, with Roger Dooley (ep 274) Sludge: What It Is and How to Reduce It (ep 179) Using Behavioral Science to Tackle Addiction with Richard Chataway (ep 134) Reciprocity (ep 238) Framing (ep 16) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Behavioral Pills Website

In this episode of The Brainy Business podcast, host Melina Palmer interviews Samuel Salzer, founder of Habit Weekly, a newsletter that curates the latest in behavioral science research and news. Salzer discusses the importance of creating content that people actually want (imagine that!) and the value of putting good things out into the world. He also shares insights on building habits and behavior change, and how businesses can apply these principles to their marketing and customer engagement strategies. Overall, the episode highlights the power of behavioral science in shaping our daily lives and the importance of staying up-to-date with the latest research and trends. Show Notes: [00:40] Today's episode is a refresh of my conversation with Samuel Salzer, founder of Habit Weekly. [02:06] It is so fun to see how much things have grown at Habit Weekly in these three years. They have a full team of people now, and they've been doing their awards for a few years as well. I was honored to have been a winner in the inaugural edition, and a finalist in multiple categories every year. [03:29] Samuel shares about himself, his background, and how he started working in behavioral science. He has always been an entrepreneur and started his first business at 16.  [05:02] He found human decision-making fascinating.  [06:44] He wanted to learn more about what we can do to support people in making behavioral changes in their lives.  [08:42] For his work he focuses on how to scale behavioral change.  [09:56] You are succeeding if you help create value for your users and customers, understand them better, and help find a good solution for their problems.  [10:38] Whether we like it or not, behavior is quite complex. We are complex beings living in complex environments.  [13:06] Most businesses look at reducing friction in their customer journeys. Sometimes increasing friction is a good idea too.  [16:06] We are really good at creating stories and narratives in our minds to support whatever thing we really want to do.  [18:28] Just the simple shift of taking the word from reward to consequence makes it feel heavier in a way that can change behavior.   [19:39] Each individual choice matters. [20:50] We are often trying to do things that remove a negative effect. [23:17] The concept of “eating the frog” is doing the hard thing first.  [25:45] Samuel felt like it was hard to stay up on the content and research in the field so he started sharing links on LinkedIn.  [26:53] This eventually evolved into Habit Weekly. It's now a mailing list that sends content related to behavioral design on a weekly basis. [28:27] You know you found something people really want if they are reaching out to you asking you to create a mailing list. It doesn't have to be difficult to start an email list if you understand what drives people.  [30:27] His goal is to make sure that anyone interested in applying behavior change has the best and latest insights every week. [35:21] This field of behavioral science is still in the adolescent phase. In the near future, it is going to move into this more mature phase that is more about the process and learning more about applying these concepts in the best way.  [37:21] Samuel is really excited about the better understanding in the next few years of how any organization can easily start applying these concepts.  [40:17] His superpower or wish would be to see the world through other people's eyes. (Melina would like to be able to speak and read every language fluently.) [40:58] He also loves books and movies. A really good book or movie can help show the world from someone else's perspective.  [44:44] Many businesses create content people don't want. If you start from a place of sharing, reciprocity will kick in eventually and people will appreciate what you are doing and what to give back to you one way or another.  [46:18] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business: Get your copies of Melina's award-winning books.  Get the Books Mentioned on (or related to) this Episode: Friction, by Roger Dooley What Your Customer Wants and Can't Tell You, by Melina Palmer Sludge, by Cass Sunstein Nudge, by Richard Thaler and Cass Sunstein You Have More Influence Than You Think, by Vanessa Bohns Connect with Samuel:  Samuel's Website Samuel on LinkedIn Samuel on Twitter Top Recommended Next Episode: Framing (ep 16) Already Heard That One? Try These:  How to Finally Change Your Behavior (So it Sticks) (ep 81) Loss Aversion (ep 9) Friction – What It Is And How To Reduce It, with Roger Dooley (ep 274) Time Discounting (ep 51) Partitioning (ep 58) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Optimism Bias (ep 34) What is BrainyTab? An Interview with the Founders Radu and Raluca Judele (ep 85) Reciprocity (ep 238) Booms and Busts (ep 30) How to Make Content People Can't Help But Engage With, featuring Katelyn Bourgoin (ep 201) You Have More Influence Than You Think, with Vanessa Bohns (ep 197) Sludge (ep 179) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Brain Science Behind Your Shopping Decisions (watch Melina's TV interview!) Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Habit Weekly

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contributed to the field of behavioral science.  This book (and conversation!) are both full of great examples from traditional academic research and from practical application. And, one of my favorite things that Richard does is take research and recreate it. Sometimes it replicates (and does even better than expected) and sometimes it doesn't – whatever the results, they are shared and there are learnings for everyone involved. And, of course, that includes you.  Does precision matter? Should you speak in abstract or concrete terms? Tune in and get ready for these amazing lessons and many more… Show Notes: [00:43] In today's conversation, I am joined by Richard Shotton. Richard is the author of The Choice Factory, a best-selling book on how to apply behavioral science to advertising.  [02:42] Richard shares himself, his background, and the work he does in behavioral science.  [04:06] There are thousands of biases. He covers 25 in The Choice Factory. His new book covers 16 and ½ more. (The half chapter is around the power of precision.)  [06:51] Precision is powerful. Generally if someone knows the subject they speak in precision, if not they speak in generalities.  [09:30] The precise price tends to be seen as lower than rounded ones.   [11:52] If you want to change behavior, remove friction. If you want to boost appreciation of your product, you might want to add some friction.  [13:10] The importance of framing the question is key if you are going to use behavioral science practically.   [15:42] You have this huge swing in memorability based on whether terms are concrete or abstract. If we can picture a term it becomes very sticky if not it becomes forgettable.  [18:02] Increasingly brands talk in abstract terms. It is ineffective to use that language. If you want to communicate one of those abstract objectives you have to translate it into more concrete terminology.  [20:43] Academics sometimes make behavioral science more complex than it has to be. Reading modern academic papers is a chore.  [22:41] The evidence shows that if you communicate simply you come across as more prestigious and more intelligent.  [25:50] People were twice as likely to remember the rhyming than the non rhyming phrases. Alliterating phrases have a boost of believability and memorability.  [28:06] We have to make sure that what we do is what our clients want us to do rather than worrying about the kudos that we as individuals get.  [30:19] The cafe had a problem that people didn't want to go on a Monday. So if you go on Monday you get to roll the brass dice. If you roll a six everything you have eaten is free. (Love this!) [33:27] If you know that this is the thing on Monday, everyone is going to order a little bit more because they might get it all for free.  [36:01] People are not only interested in maximizing the financial benefit of the situation. They also wanted to know that they are being treated well and not being taken advantage of.   [38:35] Questions are so important. Questions can give people a pause for thought and influence them more subtly.  [41:12] Professionals are just as influenced as consumers with the vast majority of biases. The only difference is they are even more loathe to admit it.  [42:43] Podcasts and books are a wonderful way of quickly understanding lots of different experiments. The ones you think are most interesting are worth finding the original paper and exploring further.  [44:53] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Choice Factory, by Richard Shotton The illusion of Choice, by Richard Shotton Alchemy, by  Rory Sutherland Friction, by Roger Dooley Sludge, by Cass Sunstein Connect with Richard:  Richard's Website Richard on Twitter Top Recommended Next Episode: Friction, with Roger Dooley (ep 274) Already Heard That One? Try These:  Herding (ep 19) Status Quo Bias (ep 142) The Voltage Effect with John List (ep 190) What Problem are You Solving? (ep 126) Sludge: What It Is and How to Reduce It (ep 179) IKEA Effect & Effort Heuristic (ep 112) Habits (ep 21) Framing (ep 16) The Sense of Sight (ep 24) Get Your D.O.S.E. of Brain Chemicals (ep 123) Inequity Aversion: That's Not Fair! (ep 224) Unlocking the Power of Numbers (ep 17) Relativity (ep 12) Peak-End Rule (ep 97) Social Proof (ep 87) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Schindler Precision Dynamic Pricing in a Labor Market: Surge Pricing and Flexible Work on the Uber Platform

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importance of understanding the reader as a character in non-fiction writing. AJ shares her insights and experiences in the world of writing and publishing, providing valuable tips for aspiring authors. Show notes & resources: https://www.rogerdooley.com/aj-harper-must-read/ During the interview, AJ and Roger discuss their intertwined book origin stories and their experience at a writer's retreat co-hosted by Mike Michalowicz and Michael Port. AJ emphasizes the importance of a transformational core message in non-fiction writing and marketing, and discusses editing for a deeper reader connection. She also encourages authors to do their own developmental editing before handing it off to a professional editor. AJ's expertise in developmental editing and ghostwriting shines through as she provides valuable advice for writers looking to improve their craft. Her new book and her insights on the importance of understanding the reader as a character in non-fiction writing make this interview a must-listen for anyone interested in the world of writing and publishing

Today I welcome Roger Dooley to The Brainy Business podcast for a refresh of our conversation about his book Friction. Featuring this discussion was inspired by Richard Shotton's new book The Illusion of Choice, which has one chapter about “making it easy” and then another on “making it difficult” (and you'll hear all about it on Friday). This perfectly aligns with Roger's book, Friction, which is all about understanding the psychology of friction and how it can be used to optimize customer experiences. That made it the perfect refresh candidate for this week! While reducing friction is often best and what most businesses need, sometimes there is also value in adding friction in the right places. For example, in What Your Employees Need and Can't Tell You, I suggest introducing a 30 minute waiting period before sending emails can help to avoid mistakes.  As you listen today and think about Friction, consider your own experiences — where can they be easier? Where should they be more difficult? I know that seems a bit counterintuitive now, but some thoughtful friction is really valuable in the right places. Listen in to learn how you can use friction in your own business. Show Notes: [00:39] Today's episode is all about friction, specifically, a refresh of the conversation I had with Roger Dooley on his book Friction way back in November 2019. [01:44] As you listen today and think about friction, consider your own experiences — where can they be easier? Where should they be more difficult? [04:04] The cover of Roger's book, Friction, intentionally had a coarse / gritty texture. It was meant to convey a sense of friction. (Priming!) [05:35] Roger shares about himself, his background, and the work he does.   [07:40] The interaction of neuroscience, behavioral science, and business has always been fascinating to him. His blogging, podcast, and books have given him a chance to explore that and simplify it for people in business.  [09:22] There has been an increase in business interest in behavioral science. [11:46] Change is hard, especially when humans are involved.  [12:57] 95% of the time businesses have too much friction in their processes. [13:49] There are times when adding friction helps. In general, it is best to eliminate it. Amazon is a prime example of that.  [16:27] Friction is an unnecessary effort to complete a task.  [18:29] Amazon makes it so that 99% of the time or more you are simply using the one-click button to ship a product to your home address or office address.  That makes it a low-risk transaction.  [21:46] People don't look at the cost of the processes they create. When looking at the total time, cost, and effort compared to the amount you would lose, there's no comparison.  [23:29] Where there is high trust there is low friction.  [25:08] Often we create processes that are designed to make things easier but they don't really work that way.  [27:51] How many people are going to be affected by this and how can we make things easier?  [30:08] In general, if you are trying to maximize leads or sales, making the process as simple as possible is the way to go.  [33:08] By giving them that “out” you relieve the pressure and they are more comfortable complying with the request.  [35:54] Buffer took all the friction out of scheduling social media. They made it simple to get started.  [38:34] Rather than seemingly correct the person and imply that they didn't work at it hard enough they avoid the word “actually”. [40:46] Loyal customers are better and more valuable than new customers. Low-effort experiences drive loyalty.  [42:38] They are comparing you against their best, lowest effort customer experiences.  [43:57] You are endangering the loyalty of all those customers you can not handle in that instantaneous and efficient manner.  [46:54] Sometimes eliminating useless parts of the process is the best way. [48:34] As you look to decrease friction you will start to notice it all around you.  [50:27] Melina's closing thoughts [52:41] Remember, you are a human doing business with humans inside your company and with your customers — trust and humanness and a reduction in friction can go a long way in building an amazing business. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn More and Support The Brainy Business: Check out Melina's books.  Get the Books Mentioned on (or related to) this Episode: Friction, by Roger Dooley What Your Customer Wants and Can't Tell You, by Melina Palmer How Customers Think, by Gerald Zaltman Alchemy, by Rory Sutherland Sludge, by Cass Sunstein  Connect with Roger:  Roger's Website Roger on LinkedIn Roger on Twitter Top Recommended Next Episode: Sludge (ep 179) Already Heard That One? Try These:  Relativity (ep 12) The Sense of Touch (ep 28) How To Set Up Your Own Experiments (ep 63) Surprise and Delight (ep 60) Framing (ep 16) Priming (ep 18) Nudges and Choice Architecture (ep 35) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Focusing Illusion (ep 89) Decision Fatigue (ep 132) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

The majority of online business owners spend a lot of money on content creation and advertisements. While these are practical ways to reach their audience, they may not be an effective solution to connecting with them. But what if there's a way to better understand consumer behavior and then create a copy that subconsciously drives them to take action? It sounds intriguing, right? To deep dive into the Neuromarketing subject, I have Roger Dooley joining me today on the podcast. He is a well-known author and international keynote speaker. He wrote the books Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.  Roger and I had conversations about behavioral marketing and consumer neuroscience. How can we tap into the data of consumer neuroscience? And how do different forms of data, imagery, and senses make us feel along our buying journey? Roger also shared multiple strategies for marketing our businesses better. What are cognitive biases, and why should we know and understand them as business owners, but also for our own personal lives? Making logical decisions vs. emotional decisions - which is more prominent? (Roger shares a parable.) Lastly, we talked about the link between emotional intelligence and marketing. We've also recommended a few incredible books that you should read. Do you want to understand consumer behavior more and align your content so that you can maximize your business? Tune in to this episode now and discover how Neuromarketing works!   Episode Highlights 02:27 Thinking of selling your business? - Reach out to us! 02:58 What is Neuromarketing and why should business owners know this? 11:56 What are Cognitive Biases & why you need to know them? 18:51 Incorporating behavioral marketing to your website and ad copy 27:56 Why do people buy based on emotions?  39:03 Where can you find Roger?   Key Takeaways ➥ The definition of Neuromarketing is any use of our understanding of how our brains work to make marketing better. ➥ An example of a cognitive bias is “People hate feeling a sense of loss.” They hate losing something, and that often outweighs the gain.  ➥ Social proof is also an example of a cognitive bias which can be incorporated to your website and Ads copy. Some people call it the bandwagon effect when you see other people doing something, you're more likely to do that thing yourself.   About The Guest Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) ➥ Content Ellect (Content Agency) - https://bit.ly/3HTthbI ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   Connect with Roger Dooley: ➥ Roger Dooley - https://www.rogerdooley.com ➥ Neuromarketing - https://www.neurosciencemarketing.com/blog/ ➥Roger Dooley Keynotes & Workshops - https://www.rogerdooley.com/speaking/  See omnystudio.com/listener for privacy information.

Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing globally by her peers. She is also a global speaker, trainer, and digital marketing strategist who has worked with and trained companies of all sizes, including Facebook, The Weather Channel, Rosetta Stone, World Fuel Services, Investor's Business Daily, HBO, Fandango, Telemundo, LL Bean, Cisco, Transamerica, and Sportsman's Guide. Other digital marketing agencies come to Mindy to learn the latest trends, concepts, and methodologies. She teaches and leads marketing courses at Columbia Business School, The Wharton School at the University of Pennsylvania, Grand Canyon University, and the University of Denver.  Getting introduced to Mindy was fascinating timing. A client asked if there was a book specifically about choosing the right type of scarcity tactics and how to apply them in her business. I let her know there wasn't a perfect fit and recommended What Your Customer Wants and Can't Tell You, as a great place to start. Later that day, I got a LinkedIn message from Brian Ahearn, introducing me to Mindy, who had just published her book, The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. And, let me tell you...everyone in business needs to read this. It is so valuable and such a great resource for everyone regardless of industry. Listen in to get some amazing insights on applying scarcity in your business! Show Notes: [00:43] In today's conversation, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market Mindshift and was named one of the top women in digital marketing globally by her peers. [02:02] She has a Ph.D. in general psychology with an emphasis on technology and is the author of The Power of Scarcity.  [03:07] Everyone in business needs to read this book. It is so valuable and such a great resource for everyone regardless of industry.  [04:57] Mindy shares about herself, her background, and the work she does. She has been a marketer for the last two decades.  [06:07] As she was digging into all the factors, she realized that scarcity seemed to have the greatest power. It is also one of those factors that have been hardwired into our brain which dates back to our early ancestors.  [08:39] “Obsession is a classic side effect of scarcity.”  [09:24] Mindy shares how scarcity affected her family on their visit to Disney World. [12:06] The Star Wars ride was in high demand and it was difficult to get on. When you are faced with something like that, it becomes urgent and an obsession for your brain.  [14:52] Even though we know scarcity works, it can be really challenging to implement in business.  [15:08] Scarcity is something you can implement and it always needs to be genuine. If it is authentic and something is truly scarce, why not communicate it?  [15:42] As a small business a lot of times it is just your wording that makes a difference. Knowing how to word certain things makes a big difference.  [17:22] One of the keys is not being afraid of running out of stock and instead making that an asset to you. Letting customers know items have been restocked triggers demand related scarcity.  [19:31] Businesses can show the “best sellers” or “most popular” packages or most popular items that people buy.  [20:28] There is a lot you can do from a business and small business standpoint that isn't going to break the bank.  [22:14] Luxury goods strive with supply related scarcity when there is only a certain amount of units.  [24:47] When you are looking at the scarcity tactic you can still be a large retailer that is making a lot of money and having a lot of customers but be more focused and making sure that the things where you are advertising are going to be working for you instead of being a waste.  [26:22] Time related scarcity is any kind of time restrictions like flash sales, coupons, or limited time offers or products. Demand related is where scarcity exists because of high demand.  [28:30] Pricing isn't about price. All the stuff that happens before the price matters.  [29:10] If there is only so much of something to go around and we are looking at demand you feel like you are in competition.  [31:18] Supply related scarcity could be a shortage or an intentional restriction on supply. Supply related scarcity speaks to people that have a need for uniqueness.  [33:11] The final type of scarcity is limited edition which is any variation on the original.   [35:44] Social media fuels so much of what we know and see about scarcity because words spread really quickly. [38:38] “If you have to make an extra effort to obtain the item, that item has just become more attractive.” [39:11] If we are told we can't have something or it is not very simple for us to get it then we start to really think about it and want it more.  [40:34] As we think about all these different types of scarcity, be careful about continuing to do the same thing over and over again. You want to mix it up so you don't devalue your products or services.  [42:20] Discounting deeply is going to be going against a lot of these scarcity principles.  [44:36] Melina's closing thoughts [45:43] You never know who you are influencing and what value each moment can have on the world. Have a conversation and be generous with your time. Even a few thoughtful minutes could change someone including you for the better. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Power of Scarcity, by Mindy Weinstein Influence, by Robert Cialdini Influence PEOPLE, by Brian Ahearn What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley Connect with Mindy:  Mindy's Website Mindy on LinkedIn Mindy on Twitter Top Recommended Next Episode: Scarcity (ep 14) Already Heard That One? Try These:  Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 157) How To Ethically Influence People: Interview with Author Brian Ahearn (ep 104) Herding (ep 19)  Social Proof (ep 87) Coronavirus and How the Brain Responds to Pandemics (ep 91) Get Your D.O.S.E. of Brain Chemicals (ep 123) Time Pressure (ep 74) Surprise and Delight (ep 60) Disney: A Behavioral Economics Analysis (ep 144) What is Value? (ep 234) Framing (ep 16) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Sludge (ep 179) Loss Aversion: Why Getting New Stuff Is Not The Same (ep 9) A Behavioral Economics Analysis of Costco (ep 47) Starbucks: A Behavioral Economics Analysis (ep 73) Priming (ep 18) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. She's also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 2021. In 2019, Gina launched the Community Design™ Masterclass, where over 8,000 people have learned how to build a community so valuable you can charge for it, and so well-designed it essentially runs itself. Before Mighty, she was the CEO and co-founder of Ning, a pioneering global platform for creating social networks she started with Marc Andreessen in 2004. She has been featured in Fast Company, Wired, Vanity Fair, Fortune, Wall Street Journal, Bloomberg, and The New York Times. She has appeared on CNBC, CNN, and Charlie Rose. She is a wealth of knowledge and I know you will enjoy this conversation as much as I did.  Show Notes: [00:43] In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. [03:00] Gina shares about herself, her background, and how she found herself in this space. [04:05] Mighty is a software platform for people to create new digital cultures around mastering something interesting and important together.  [06:15] Gina uses her time, talent, and focus to help people learn to live an extraordinary life.  [07:50] Social networks are where we are making connections and building real relationships between people. The network gets more valuable to us with each person that joins and contributes.   [08:55] Social media is about building an audience or a following. The goal is to build the biggest audience possible.  [10:56] This shift from social networks to a world where we are passive consumers of content as opposed to all the things that allow us to build new and interesting digital cultures.  [13:46] Across the board we are not happy and less happy the more time we spend in this system. The average American spends 3 ½ hours a day on social media platforms and report fewer friends and less happiness than 20 years ago.  [15:48] We are happiest where we can play, connect, and have flow.  [18:31] A network effect is a system where, when someone joins, that new person creates more value for everybody else in the network. [19:47] The new member is able to get a lot more value from your community because of the contributions other members are making (and they add value for everyone else).  [21:40] It is so much better for us to play the role of host which is less work and more valuable for everyone involved and also feeds and scales the system.  [24:26] We are constantly shifting through our different identities and having the support and finding others like you is so fulfilling.  [27:17] We get better rewards and better returns with less risks. The same is true for how we spend our time.  [30:07] The highest order is how are you helping other people reach their fullest potential. We need to play the role of helping other people become the hero. [31:40] The role of host is the most important and will continue to be the most valuable role any of us can play in our professional, personal, or social lives through this decade and decades to come.   [33:24] A tiny change in the question can change your direction drastically.  [35:41] People pay attention to what they pay for.  [37:57] We need to build our future story. Gina's Purpose 30 model is 30 minutes, 30 days, with 6 questions (she shares all 6 in the conversation). You have a blank canvas to create the future you want. [40:12] It is very different to spend your time thinking about what is possible and what is positive than the negative thoughts.  [41:04] True meaning and true impact come from how you have helped others realize their fullest potential as well.  [43:00] It is about clearing your mind so that you can wander and explore.  [45:00] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Purpose, by Gina Bianchini A More Beautiful Question, by Warren Berger The Power of Us, by Jay Van Bavel & Dominic Packer You're Invited, by Jon Levy The Fun Habit, by Mike Rucker Connect with Gina:  Gina's Website Gina on LinkedIn Gina on Twitter Top Recommended Next Episode: Network Effect (ep 262) Already Heard That One? Try These:  The Brainy Benefits of Gratitude (ep 236) Celebrate! It's More Important Than You Think (ep 80) Framing (ep 16) Questions or Answers (ep 4) A More Beautiful Question with Warren Berger (ep 200) The Power of Us with Dr. Dominic Packer (ep 178) Herding (ep 19)  Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (ep 150) Confirmation Bias (ep 260) The Fun Habit with Mike Rucker (ep 251) The Power of Story, an Interview with Dr. Michelle Auerbach (ep 145) Get Your D.O.S.E. of Brain Chemicals (ep 123) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Solving Modern Problems with a Stone Age Brain (ep 237) The Truth About Pricing (episode 5) Habits (ep 256) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter 

Today's episode is all about the network effect. This is something I don't talk about all that often as it isn't purely behavioral economics related, but I did the original episode because a listener requested it and it was really timely as at that time early on in the pandemic. This episode first aired in June of 2020 at a time where people were really looking to shift into a virtual presence. And not surprisingly, there is always a bit of a “field of dreams” mentality with these things, so I wanted to be sure to share a bit about the nuance of networks and how they create value, with tips for people to keep in mind to increase their chances of success. So, you may be wondering, if this doesn't come up often...why the heck are you talking about it again now? Well, I am delighted that on this coming Friday's episode, I had a chance to sit down with Gina Bianchini, Founder and CEO of Mighty, which includes Mighty Networks (the platform the BE Thoughtful Revolution has been on since May of 2021). She has a new book out called Purpose, which is all about creating communities and their importance for us as humans. Because of her Silicon Valley background and history of building great communities, we talked about the network effect in the conversation, making it a great opportunity to refresh this episode as you get ready to tune into that conversation on Tuesday. As you listen today, I encourage you to think about communities. What have they meant to you personally in the past? Where do you connect with others? What do you love about your real communities — those in person you have had over your lifetime? Who do you feel closest to, and what is it you bond over? Is any of that present in your business now? What about your social media experiences? Just keep that in mind as you listen to this episode on the network effect today, as it will put you in a really great place for the conversation with Gina in episode 263 which is coming out in just a couple of days. (And if you aren't already subscribed to the podcast, now is a great time to do so!) Show Notes: [00:38] Today's episode is all about the network effect. [01:30] I am delighted that on this coming Friday's episode, I had a chance to sit down with Gina Bianchini, Founder and CEO of Mighty, which includes Mighty Networks, the platform the BE Thoughtful Revolution has been on since 2021. [03:18] Quick shoutout to Clayton Key for recommending the topic of this episode! [04:46] The network effect is when the value of the business increases as the network grows.  [06:27] The network effect makes it so new people joining the network increase the value for everyone.  [08:49] The three most common types of network effects are: direct, two-sided, and local. A direct network effect is when an increase in usage and users leads to a direct increase in the product or service's value for other users.  [09:55] With the two-sided network effect, when someone from one user group joins the network the value increases for one or more of the other user groups.  [11:14] The key difference between a two-sided and a direct network effect is that the type of user joining matters.  [14:01] To leverage the full potential of the network, any social platform needs to maintain and monitor the quality of its users to ensure there are not bots and spam accounts.   [15:30] The last type of network effect is the local network effect.  [18:10] When you're talking about global effects in a network, it means it is impacting everyone across the entire platform.  [19:38] Network externalities influence a network effort and they can work hand and hand; they are not the same thing. A business that is not built on the network effort still should be considering those network externalities to increase sales. A network effect is not the same as going viral.  [20:57] There are serious hurdles to keep in mind in this kind of model. [22:36] So when setting up this model remember you need to be able to stick it out for a while upfront while it may be costing you money knowing it will pay off once you hit critical mass.  [23:44] This platform model is looking for quality growth not just growth.  [25:04]  Network effects are not quite a house of cards, but being dependent on users working harmoniously together does make a somewhat precarious beast that needs constant monitoring and attention.  [27:32] The five C's of network effect are connection, communication, collaboration, curation, and community.  [29:11] People like and value things more than they invested in building themselves (IKEA Effect!) so if your users help build the platform, provide feedback, and see it being implemented they will overlook small flaws that would otherwise irritate them because they helped to build it.  [30:43] You need to start with a small enough group to get the value for people early. Focus on operational excellence, great branding, and high value so most people who join the network stay for the long haul.  [31:41] Those network externalities of social proof and herding will be very valuable to attract new members to the network. Frame the messaging in a way to showcase the value.  [32:54] You can also have a powerful default option to make it easy for someone to choose to join the network. You want it to be as easy as possible, framed with the value, and set up so you can be part of their habits.  [35:37] Brand extensions are a delicate balance of finding something that is related enough to make some sense for tying it to the original brand but not so close it feels like it should have been the main offering, to begin with.  [37:03] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Purpose, by Gina Bianchini What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley Sludge, by Cass Sunstein The Experience Maker, by Dan Gingiss Top Recommended Next Episode: Availability Bias (ep 15) Already Heard That One? Try These:  Anthropology, Market Research & Behavioral Economics with Priscilla McKinney (ep 196) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (ep 201) Peloton: A Behavioral Economics Analysis (ep 86) Defaults: The "D" in NUDGES (ep 38) Herding (ep 19)  Social Proof (ep 87) Loss Aversion (9) Anchoring & Adjustment (ep 11) Relativity (ep 12) What is Value? (episode 234) Scarcity (ep 14) Peak-End Rule (episode 97) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Subscriptions and Membership Programs (ep 105) Defaults (ep 20) Habits (ep 21) The IKEA Effect (ep 112) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Network Effects: How Growing Your User Base Can Increase the Value of Your Product or Service The Network Effects Manual: 13 Different Network Effects (and counting) Network Effect VIRALITY VS. NETWORK EFFECTS Reverse Network Effects: Why Today's Social Networks Can Fail As They Grow Larger Network Effects Aren't Enough Why Network Effects Matter Less Than They Used To How To Harness The Power Of Network Effects Network Effects Network Effect 16 Ways to Measure Network Effects Consumer Evaluations of Brand Extensions 6 Worst Brand Extensions from Famous Companies

I find it mind-boggling that, while we all know the importance of simplifying the buying process, too many in business are actually adding friction by making you change your passwords and fill out contact forms and talk to their chat bots. Well, my guest today has a lot to say about unnecessary and frustrating friction in your business, and why it's costing you money and customers, and even employees. I'm talking to the brilliant Roger Dooley, author of Friction, the Untapped Force. That can be your most powerful advantage.  You can find Roger Dooley at: https://twitter.com/rogerdooley https://www.linkedin.com/in/dooley https://www.facebook.com/roger.dooley https://amzn.to/2PUOGbi You can find David Avrin at: www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin Learn more about your ad choices. Visit megaphone.fm/adchoices

I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019 for you here today. Partitioning is closely related to friction or sludge, but it isn't exactly the same. While an experience that has partitions may be creating friction/sludge, it isn't just about that. And, it isn't always about reducing it. Sometimes, adding a partition is really useful when you want someone to stop and think. I'll get into that more as we dig into the episode.  As you get ready to listen to the episode today, I encourage you to have some experiences in mind. Try and think of a time when you had a great experience with a company, where things were seamless and streamlined or it felt easy. And another where you were part-way through buying and then stopped or when you changed your mind on a project or whatever else. Try and think through what happened along the way and keep that in mind as you consider the idea of partitioning. Where were the unintended partitions and where did the lack of them make a difference?  Of course, look to your own experiences in your company as well. If you have a hard time closing deals or lose people partway through an application form keep that in mind too. It can all tie back to partitions. So let's dive in and learn how you can use partitions in your business to create a seamless experience for your customers.  Show Notes: [00:37] Today's episode is all about partitioning. I love partitioning! It is such an under-discussed concept. [02:39] Partitioning has shown us that when you put tiny barriers into place it causes a consumer to consider their options and be presented with a new decision point. This can be good or bad on both sides depending on the situation.  [04:33] Melina shares a study with bottomless soup bowls.  [06:34] Another study found that adding some sort of measurement reminder can help reduce consumption even if the cups are large. [08:45] One study found that once something became common it no longer acted as a partitioning mechanism.  [10:21] It isn't just effort that matters but drawing the attention of the conscious brain really matters too.  [12:56] It is so easy to be tricked by our brains.  [15:07] Those with a high aversion to gambling were significantly impacted by the partitions.   [16:24] Partitioning money has also been found to help people save more and spend less.  [17:26] Essential with shopping…once you start the process of spending you are more likely to spend again until you hit a partition.  [19:07] Any cognitive intervention (something that makes the user stop and think) can trigger partitioning. This can be done using sounds, rhetorical questions, targets, or progress markers.  [21:37] It doesn't have to feel bad or negative for the consumer.  [23:41] The cashier in an airport store bringing up the price of the almonds and forcing us to rethink our decision multiple times caused anticipated regret and lowered the total amount spent significantly.  [25:18] It is easy to talk people out of a sale, make them feel bad about a purchase, or start to regret it even when you are trying to be helpful.  [26:07] Setting up targets or progress markers, on the other hand, can be great partitions for a business to set up to keep on the radar of their current, past or potential customers.  [27:21] Removing partitions and obstacles can be great for businesses and customers alike.   [29:29] Partitions in the selling process are a recipe for getting ghosted. Always schedule circle-back meetings in the moment.  [32:03] Make it easy for people to do business with you. Remove unnecessary partitions in the process and everyone will be happier. [32:13] Melina's closing thoughts [32:42] The concept of partitioning can help you to look for opportunities to make it easier to work with you, especially up front. Partitions are particularly dangerous early on and in the selling process.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: What Your Customer Wants and Can't Tell You, by Melina Palmer Friction, by Roger Dooley Sludge, by Cass Sunstein The Experience Maker, by Dan Gingiss The Selling Staircase, by Nikki Rausch Top Recommended Next Episode: Sludge: What It Is and How to Reduce It (ep 179) Already Heard That One? Try These:  Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) How to Make it Easy to Do Business With You With Nikki Rausch (ep 96) What Your Customer Wants and Can't Tell You: All About Melina's First Book (ep 147) How To Set Up Your Own Experiments (ep 63) Surprise and Delight (ep 60) Pain of Paying (ep 240) Peak-End Rule (ep 97) How to Create Remarkable Experiences with Dan Gingiss (ep 85) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Nikki's Website - Your Sales Maven

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias for action" to be a key component of excellence. But, is it possible that doing nothing could sometimes be the best strategy? In today's episode, we welcome Jinny Uppal, who has studied the science of action-taking and discovered that constantly being busy can be counter-productive. Jinny has compiled her research into a book called IN/ACTION: Rethinking the Path to Results, in which she argues that taking breaks and being mindful can lead to more sustainable growth than constantly striving for progress. As a business consultant, investor, author, and speaker, Jinny now helps others achieve their goals without burning out. In this conversation, Jinny shares her own experience of shedding the busyness bias and embracing a more strategic approach to success, and explains the science behind the action bias and how we can motivate ourselves to overcome it.

Decisions are everywhere — we are making them all day long. Even if you know you are making a lot of decisions, you probably don't grasp the full weight of them. Think about yesterday, how many decisions can you remember making? How many decisions do you make on an average day? Research shows that people make 35,000 decisions every single day!  Can you believe it? Clearly, the bulk of those are done subconsciously as we couldn't exist if we had to do all of those on a conscious level. So, how do we make better decisions? What happens when we make too many decisions? Is there a point in the day when we have hit our decision number and it's all downhill from there? Or is there an opportunity to recharge those batteries and have a second wind?  When do we reach the point of decision fatigue and what can we do to avoid it? That's what this episode is all about. This refreshed episode originally came out on Christmas day, 2020 (at the end of a year full of decision fatigue). It includes tips for making better decisions around the holidays and is useful all year round. Ready to optimize your decisions? Listen in… Show Notes: [00:39] Today's episode is all about decision fatigue. [03:21] We humans make an incredible number of decisions each day.  [04:48] We all make about 35,000 decisions every single day. Some of those are big choices evaluated by our conscious brain but over 90% are made by your subconscious.  [05:51] As you begin to get fatigued, you rely on your subconscious rules of thumb to make decisions. You'll be more cautious and make decisions that are risk-averse without even noticing the change in your behavior.  [07:48] If you don't bog down your brain with mundane choices you can free it up so it doesn't get fatigued as quickly.  [09:34] Doing something today is the best way to make tomorrow easier.  [11:14] Decision fatigue is similar to overwhelm but they are not the same thing. Your brain can get overwhelmed by more than just decisions.  [14:08] Be thoughtful about the things you will be thoughtful about. There are lots of things that seem important at the moment that simply aren't.  [14:33] Dopamine is a chemical that your brain likes. It forms lots of habits around getting more of it and Dopamine goes hand and hand with anticipation.  [15:16] Just because it feels bad or painful doesn't mean it is wrong or that it isn't in your best interest to continue down the path. It might just be your subconscious rebelling about not getting the Dopamine it is used to. Take that painful moment as a good sign and celebrate it and keep moving forward.   [16:58] It is so important to put extra thought into your customer experience journeys. You want to reduce that friction and make it as easy as possible to do business with you.   [19:04] You are making it easier for someone to make a choice.   [20:47] Look for ways to reduce decisions and make it easier to work with you.   [21:12] Decision fatigue is another reason batching content and tasks is so important. When you set aside some time to plan out content in advance, you condense all those decisions into one. It is a super simple brain hack. [22:17] Another closely related item to batching is delegating. Don't hold onto every little decision and choice on a project. Fight the urge to have everything done perfectly in the way you would do them and free up your brain from making decisions that someone else could do.   [24:04] Take breaks. Take a lunch break, weekend off, breaks throughout the day, and even naps.  [25:59] It isn't selfish or self-indulgent in a bad way. It's actually beneficial to your overall decision-making to take this time for yourself. It helps keep your brain clear, your decisions stronger, and your work better and more meaningful. Taking care of your brain is important.   [27:41] Melina's closing thoughts [27:53] When you can streamline the things you do and reduce the unnecessary decisions in your life by making them habits, it can really help you to do more and better things. [29:45] The more you streamline and plan while you are in a cold state (before the moment of distraction hits) the easier it will be in the long run. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Essentialism, by Greg McKeown Good Habits, Bad Habits, by Wendy Wood Friction, by Roger Dooley The Selling Staircase, by Nikki Rausch Sludge, by Cass Sunstein Top Recommended Next Episode: Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On? (episode 21) Already Heard That One? Try These:  The Overwhelmed Brain & Its Impact on Decision Making (ep 32) Defaults: The "D" in NUDGES (episode 38) Good Habits, Bad Habits: An Interview with Wendy Wood (ep 127) Bikeshedding (ep 99) Time Discounting (ep 51) Get Your D.O.S.E. of Brain Chemicals (ep 123) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) How to Make it Easy to Do Business With You With Nikki Rausch (ep 96) Sludge: What It Is and How to Reduce It (ep 179) Planning Fallacy (ep 114) How to Set, Achieve & Exceed Brainy Goals (episode 70) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  How Many Daily Decisions Do We Make? Decision Fatigue: What it is and how it's killing your focus, motivation, and willpower How Willpower Works: How to Avoid Bad Decisions When Thinking is Hard: Managing Decision Fatigue You're facing a lot of choices amid the pandemic. Cut yourself slack: It's called decision fatigue. What is Decision Fatigue? The Science of Decision Fatigue How to Identify When You're Experiencing Decision Fatigue

In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. Dilip is a Canada Research Chair in Behavioural Science and Economics and serves as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. His research is in the area of behavioral science and its applications to consumer well-being, marketing, and policy. He has written multiple books including The Last Mile, The Behaviorally Informed Organization, and Behavioral Science in the Wild (all of which we will discuss a bit today) and he also teaches a massive open online course called "BE101X: Behavioural Economics in Action" on EdX. That is actually how he and I first got introduced years ago when someone who was taking BE101X tagged us both on Twitter suggesting my podcast as a resource for students taking his class. We had connected a bit then but didn't end up making it the "last mile" to getting a meeting in the books (see what I did there?). So when this new book, Behavioral Science in the Wild came out, I knew it was the perfect time for us to have this first chat and it was so much fun! Listen in to hear about the pain of paying (and some interesting thoughts and research about dental work), the duration heuristic, the importance of virtual progress and supposedly irrelevant factors (SIFs) and so much more! Show Notes: [00:43] In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. [03:31] Much of his early research was about how memory from pain depreciates. [05:01] Memories of factual things remain. Memories of experiences tend to depreciate.  [06:30] Melina shares a recent experience at the dentist where her hygienist said that 40% of people don't want novocaine because they don't like feeling numb after the appointment.  [07:40] Dilip shares a story about his neighbor getting a snow blower.  [09:35] Often people don't want to pay more to get something done sooner. People learn in some domains that the longer the service the better. [12:10] You would think that your overall evaluation of an experience depends on the sum of all of your experiences. Sometimes experiences feel better if you feel like you are making progress as opposed to actual progress. [13:49] We are actually happier when we are driving than sitting in traffic (even if the trip takes longer).  [16:25] Waiting time is an opportunity. It is an opportunity to educate, amuse, and engage people.   [18:09] Dilip shares his background and the work that he does. He is a mechanical engineer by training. [20:10] His entire motivation for coming to academia was to understand why people think and how we can help people lead happier lives. He has tried many ways to take science to the field.  [23:06] Medical sciences actually have a science for how to implement stuff called implementation science – behavioral science should have this too.  [23:41] The first book in his series, The Behaviorally Informed Organization talks about what an organization should do to embed behavioral science.  [25:15] Behavioral Science in the Wild was written to tackle the challenge that the results are not as formidable as we would like them to be.  [26:58] SIFs are supposedly irrelevant factors, things that we think should not influence decisions but do.  [29:04] Every intervention could have multiple interpretations and pathways.  [31:11] Successfully scaling an intervention doesn't mean that intervention has to be homogenous. You don't have to do the same thing for everyone. Often you actually need to customize it.  [32:23] There are two sources of differences in situations that might cause the effect of our interventions to change.  [34:47] Oftentimes we explain failures by just saying it is a different context (don't let this be your excuse and stop there).  [37:34] The moment you change the lens to try and understand the friction, you start seeing things.   [37:44] Think small. The success of big ideas gets tripped up by small things. [39:22] Sometimes it is the little stuff that trips people up.  [41:02] Sometimes the simplest solutions are the best ones.  [43:16] Melina shares her closing thoughts.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Behavioral Science in the Wild, by Dilip Soman & Nina Mazar The Behaviorally Informed Organization, by Dilip Soman Nudge, by Richard Thaler & Cass Sunstein The Last Mile, by Dilip Soman Misbehaving, by Richard Thaler Connect with Dilip:  Behavioural Economics in Action at Rotman (BEAR) Dilip on LinkedIn Dilip on Twitter Top Recommended Next Episode: Do Nudges Work? with Michael Hallsworth (episode 218) Already Heard That One? Try These:  Pain of Paying (episode 240) Confirmation Bias (episode 102) Peak-End Rule (episode 97) IKEA Effect (episode 112) Surprise and Delight (episode 60) Framing (episode 16) Defaults: The "D" in NUDGES (episode 38) How To Change, an interview Dr. Katy Milkman (episode 51) Hawthorne Effect (episode 117) How to Finally Change Your Behavior (So it Sticks) (episode 81) How To Set Up Your Own Experiments (episode 63) Friction - What It Is And How To Reduce It, with Roger Dooley (episode 72) Precommitment (episode 120) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Duration Heuristic Virtual Progress A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment Behaviourally Informed Organizations

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new book, Cues: Master the Secret Language of Charismatic Communication , Vanessa helps us level up our communication skills by revealing the secrets behind charismatic communication. Show notes and resources: https://www.rogerdooley.com/vanessa-van-edwards-cues/    In today's episode of Brainfluence, Vanessa uncovers the two things that create charismatic personalities – warmth and competence. Competence cues involve the numbers, data, awards, certifications, or degrees that validate your knowledge. Warmth cues involve personal stories, anecdotes, case studies, gifts, funny videos, or the like that add trust, reliability, friendliness, and fondness to your persona. The balance between the two is a joy for our brains. Vanessa discusses the cues to use and the cues to avoid in our communication. Going in-depth about the four primary cues – words, body language, vocal factors, and imagery, she explains how to employ them in speeches and meetings. She also explains how our communication cues have changed since the pandemic began and how to express ourselves effectively despite these changes.

When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don't know them, or don't start there, you're creating a long way to the goal rather than an efficient one. But it's more than just understanding where they live, how much money they make, their gender, age and ethnicity. To be really good at persuading an audience to take action, you also have to understand their behavior, their psychology and as much as you can, get in their heads. Nancy Harhut studies human behavior. Her background is in the advertising world. She spent time at Mullen and Hill Holiday in Boston. She's been a creative director which may sound nothing like studying human behavior. But the best creatives put that topic at the front of their mind to better inform their ideas. Nancy has a new book out called Using Behavioral Science in Marketing. It's actually refreshing to see a book about understanding consumer's brains coming from someone other than a researcher or scientist, though I love me some Roger Dooley and Martin Lindstrom.   I asked Nancy to join us to talk about human behavior through the eyes of a marketing creative person, to uncover how those insights can help creators, agencies and brands in the influence space and beyond.  This episode of Winfluence is presented by Tagger, the complete influencer marketing software platform. Sign up for a free demo today at jasonfalls.co/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

What kinds of experiences are your clients and customers having as they interact with your business? This is an important aspect of our business that we need to explore constantly. It's easy to get caught up with the work and our team members, and we cannot overlook the experience that we are providing for our customers. Let's do a deep dive into this topic together! What goes into creating a top-notch experience for your clients and customers? How do we make it happen? At Tap the Potential, we are focusing intensively on this issue, and we pay close attention to the feedback we receive. Innovating and adding value for your customers allows you to charge more for your quality products and services. In today's solo episode, I want to walk you through the system to use in creating an amazing customer experience and checking in for their feedback. This is Step #3 in the Tap the Potential Solution, the guaranteed path to make your business sustainably profitable so you have more time for what matters most and more money in your bank account. Get a headstart by signing up for the Better Business Better Life Jumpstart, where I'll be teaching the Tap the Potential Solution.    Profit by Design is a Tap the Potential Production. Show Highlights: The real magic in “pumpkin planning” your business to best serve your ideal clients Why it's usually the little things that ensure a top-notch experience for every client and customer Why innovation in either quality, convenience, or price is necessary for growing your business What we found our customers and clients really want—and it isn't top quality Key questions to ask top clients and customers about a positive impression they have with a business, an impactful experience with your company, and their biggest complaints about businesses in your industry How to use a yearly net promoter survey and assess your net promoter score around client experience Wisdom from Joey Coleman's book, Never Lose A Customer Again, to help us effectively serve our clients  How we work to give a rich experience in our training programs and a great ROI for our clients by finding out what drives them crazy How even our best-intentioned practices in our businesses can cause friction for our customers (from Friction by Roger Dooley), but micro-improvements can make a HUGE difference   Links and Resources: Join our Jumpstart. It's our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour

I want to share my interview on Roger Dooley's Brainfluence Podcast, where I talk in-depth about SEO. Roger features conversations with thought leaders, CEOs, bestselling authors, and renowned scientists. In this episode, I shared some of my stories and insights about my journey to becoming an SEO specialist, how the book I co-wrote, The Art of SEO, came to be, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/358.

Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consultant, with 20 years of experience operating at the intersection of policy reform, societal development, behavior change, and civic engagement. She is a problem solver, utilizing data-driven insights to create practical approaches to resolving pressing social challenges on a range of projects and industries. She built her foundation at Unilever, and over the last decade, she has spearheaded nationwide programs in the areas of unemployment, health, financial literacy, sports, and career planning. She has established the structure and strategy for nudge units, set their national agendas, and designed behavioral interventions to serve public policy.  After consulting with Bain and Company Middle East she moved onto a senior role in her native Saudi Arabia; leading the Corporate Social Responsibility (CSR) function at a Mckinsey subsidiary and creating nationwide community programs. From there, she spent a decade as a partner at the foremost boutique consultancies in the GCC, leading social impact and behavior change efforts. Her passion is advising on behaviorally informed policies across sectors. Wiam believes strongly in spreading knowledge about the implementation of behavioral change across industries and has published a variety of articles on the practical application of behavioral science and has an MBA from UC Berkeley as well as a master's from the London School of Economics and Political Science. In continuing to have a more global view of the representation here on The Brainy Business, Wiam is our first guest from Saudi Arabia. I'm excited to share some of her work with you on a specific CSR project on the show today. Show Notes: [00:40] Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consultant, with 20 years of experience operating at the intersection of policy reform, societal development, behavior change, and civic engagement. [01:58] Her passion is advising on behaviorally informed policies across sectors. [04:27] Wiam shares about herself, her background, and how she found herself in this space.  [07:30] She is from Saudi Arabia and has spent the majority of her life there.  [08:16] She worked with a client on a corporate responsibility program that focused on helping the youth in Saudi Arabia find their career path.  [10:41] They agreed that they could help open the youths' eyes to other careers that were out there as opposed to the traditional STEM careers.  [12:04] Their project was such a success that it ran for three years in a row and kept growing each year.  [14:29] It is really nice for her to see how the social norm has changed and know that they were part of this change.  [16:31] The parents along with the career counselors had to work together to really help the students bridge the intention to action gap. It was also important for the parents to see that these other jobs were acceptable as well.  [18:20] The parents had a different hang-up than the youth. (Know all your audiences and plan accordingly!) [19:55] Wiam shares how they reduced sludge and friction in their project and made things easier.  [21:41] They had over double-digit changes in their perceptions of certain careers. The short-term response was very promising.  [22:27] An RCT is a randomized control trial.   [24:03] You are always adding sludge and removing sludge in various ways. [24:54] Wiam shares how they added some sludge to help with the problem they were trying to solve. They made it difficult for students to leave without going through all the exhibits (to help increase exposure to careers that wouldn't have been a focus previously).  [26:57] They utilized augmented reality in some of the exhibits so that would be where the majority of the students were drawn (and these were typically for the non-traditional careers to broaden horizons). The most desired careers were also at the end, so you had to have some exposure to the other careers no matter what.  [28:08] There are times when customer experience, behavioral science, and corporate responsibility all come together so be more concerned with your end objective.  [30:18] Whether you think about it or not you are influencing the decisions that people make with the way you put the booths in the space even – so you should definitely think about it! [31:43] Don't think anything is too small to be considered a small step towards behavioral change. Be thoughtful and intentional.  [32:52] Melina's three tips for setting up your own experiment are to keep it small, be thoughtful, and test often.  [34:29] Melina shares her closing thoughts. [35:41] My upcoming book, What Your Employees Need and Can't Tell You, is now on presale and will be in a bookstore near you on October 11, 2022. [36:21] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Roger is another world renowed neuromarketer and incredible mind! On this episode we discuss how to eliminate friction within your customer journey.  Truly a one of a kind episode!  Want more neuromarketng insights? Subscribe to Neuro Hive today: https://neurohive.live/subscribe

The Biggest Source of Digital Friction is... Roger Dooley - Author | Keynote Speaker | Podcast Host | Forbes Contributor [Customer Effort]ABOUT NICK GLIMSDAHLSubscribe to my bi-weekly newsletterFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and improving their presentation helps us design better processes for many important situations. We are all choice architects, Eric says. Show Notes, Transcript, Resources: https://www.rogerdooley.com/eric-johnson-choice/ Book: https://amzn.to/3Jp7abM  Eric joins Brainfluence to dissect our roles as choice architects and explain how to change our choice architectures to arrive at better decisions. A well-designed choice architecture helps you to look beyond the easiest and most accessible paths or memory-based preferences. Eric also explains how default choices are formed, the 3 E's that make them, and how to not be blinded by them. You'll learn about how choice architecture applies to our most basic decisions in life, including choosing a dress to wear or voting for a political party. You'll also learn to make better decisions when faced with an overwhelming number of options. In a nutshell, you'll understand that the clearer you can see your choices, the better your decision-making becomes.

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers. Consistent business growth in today's times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you  know it. Tune in to the conversation to learn more!

Ever had a terrible customer experience? Of course, you have. They're very common. But why? My guest Michael Bartlett has just written a book on the dark side of customer experience - in other words, the processes that companies engage in that irritate the hell out of us. The purpose of Michael's book isn't — you'll be pleased to hear – to help companies make their processes more irritating. Rather it's to help them identify when they might inadvertently do things that will turn otherwise loyal customers into people haters. Not only does he shine a light on practices that make this happen, but he also proposes some solutions for how to avoid them happening in the first place.Even if you're not in the business of managing frontline customer services, what Michael highlights is of interest, because it can help you to understand why certain things are really irritating. And, if you work in a function like Compliance, Ethics, Information Security or HR that designs processes for employees, then what applies in a customer service context, also applies in your world. You can connect with Michael here:https://www.linkedin.com/in/michaelbartlettccxp/You'll find Michael's book The Dark Side of CX here: https://www.amazon.com/Dark-Side-CX-patterns-customers-ebook/dp/B09T2B9LR9In our discussion, we explore:The ADKAR change management model https://www.knowledgetrain.co.uk/change-management/change-management-courses/change-management-models/adkarJeanne Bliss on Chief Customer Officer 2.0m - https://www.wiley.com/en-gb/Chief+Customer+Officer+2+0%3A+How+to+Build+Your+Customer+Driven+Growth+Engine-p-9781119047643Joe Wheeler on Managing the Customer Experience: Turning Customers Into Advocates: https://www.pearson.com/uk/educators/higher-education-educators/program/Smith-Managing-the-Customer-Experience-Turning-customers-into-advocates/PGM571623.htmTo hear the podcast episodes I mention featuring:(i) Roger Dooley on Friction - https://www.humanriskpodcast.com/dr-roger-dooley-on-friction/(ii) Professor Camilla Andersen on Comic Book Contracts - https://www.humanriskpodcast.com/professor-camilla-andersen-on-comicbook-contracts/

Roger Dooley is an author and international keynote speaker. His books include “Friction”, named one of the Top 3 Management Books of the Year by strategy+business) and the bestselling “Brainfluence”, now in 11 languages. He has delivered speeches around the world, most recently as the opening keynote for Slovakia's biggest marketing conference. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded College Confidential, the leading college-bound website which was acquired by the Daily Mail Group. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. To learn more about Roger, check out the following links: Roger's Website: https://www.rogerdooley.com Facebook: https://www.facebook.com/roger.dooley Instagram: https://www.instagram.com/rogerdooley/ LinkedIn: https://www.linkedin.com/in/dooley/ Twitter: https://twitter.com/rogerdooley

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same name. If we are trying to figure out what influences people, and 95% of what influences people is in the subconscious, what tools do we have to better understand influence? Listen in as Roger shares his wealth of knowledge and experience on the subject with us. For more information: •Roger Dooley: https://rogerdooley.com •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices