Podcasts about clear focus

IN CLEAR FOCUS: Richard White, CEO of AI meeting assistant Fathom, discusses his counterintuitive marketing strategy that generated 70% of signups via word-of-mouth. Richard explains why he waited nearly five years to hire a marketer, focusing instead on creating "superfans" through a robust free product and exceptional customer delight. He shares why marketing is "rocket fuel" that can be disastrous without product-market fit and details the future of AI in transforming meeting productivity.

IN CLEAR FOCUS: Nicole Powell, founder of Halcon Marketing Solutions, reveals how neuromarketing uncovers the subconscious drivers behind purchasing decisions. Nicole explains how to create "magnetic" brand messaging by focusing on emotion over logic. She contrasts neuromarketing with traditional research, discusses common marketing mistakes, and details the cyclical relationship between brand strategy and marketing tactics. Learn how to build a strategically relevant brand that resonates.

ReSound has introduced the Enzo IA, its newest super-power hearing aid built for people with severe-to-profound hearing loss. Smaller and rechargeable, Enzo IA offers up to 28 hours of battery life while delivering powerful gain without feedback. It also brings advanced hearing-in-noise performance through the new Clear Focus beamforming system, along with Auracast™ compatibility for next-generation streaming in public and private spaces. In this discussion, GN's Chief Audiology Officer, Laurel Christensen, highlights the technology advances that make Enzo IA a significant step beyond its predecessor, the Enzo QThe conversation also features Peter Justesen, newly appointed President of GN's Hearing Division, who shares his perspective on the company's broader mission. He discusses how GN is accelerating innovation cycles, working to break down stigma around hearing loss, and ensuring that super-power users gain access to the same cutting-edge technology as other hearing aid users. Together, their insights provide a clear look at both the product's impact and GN's long-term vision for hearing health.Enzo IA launch announcement: https://hearinghealthmatters.org/hearing-technologies/2025/resound-enzo-ia-super-hearing-aid/Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.- https://x.com/WeekinHearing- https://www.instagram.com/thisweekinhearing/- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

IN CLEAR FOCUS: Shane H. Tepper, co-founder of AI Friendly, details how generative AI impacts brand discoverability and why now is a "peak ideas person" moment for creative professionals. He outlines the shift from traditional SEO to Generative Engine Optimization (GEO), where AI synthesizes real-time responses. Shane also highlights the importance of adapting content for AI platforms, leveraging third-party validation, and prioritizing continuous relevance for brands in an evolving landscape.

IN CLEAR FOCUS: Kate Hardcastle MBE, aka "The Customer Whisperer," is the author of "The Science of Shopping," exploring how consumer psychology and innovation are reshaping retail. Kate discusses "The Buyerarchy of Needs," emotional drivers, digital transformation, personalization, and the theatrical evolution of brick-and-mortar stores. Learn key pricing strategies and the biggest mistakes brands make in consumer engagement, emphasizing the importance of listening and building authentic trust.

IN CLEAR FOCUS: Jay Mandel, founder of the Marketing Accountability Council, makes a return appearance to address the erosion of consumer trust in today's marketing landscape. Jay explains why the traditional playbook is dead, sharing outdated tactics for the "marketing graveyard." He discusses strategic restraint, using examples from Nike and Lush, and warns of the "Great Attention Heist" in the AI era. Learn how accountability, transparency, and value can build sincere, lasting brands.

Trump sprints toward a very insidious plan using Ghislaine Maxwell to absolve himself of any culpability in the Epstein files. Brian interviewsGavin Newsom, Jasmine Crockett, Summer Lee, and Beto O'Rourke– all to discuss the Epstein files, the DOJ's meeting with Maxwell, and Trump's effort to gerrymander Texas.Shop merch: https://briantylercohen.com/shopYouTube: https://www.youtube.com/user/briantylercohenTwitter: https://twitter.com/briantylercohenFacebook: https://www.facebook.com/briantylercohenInstagram: https://www.instagram.com/briantylercohenPatreon: https://www.patreon.com/briantylercohenNewsletter: https://www.briantylercohen.com/sign-upWritten by Brian Tyler CohenProduced by Sam GraberRecorded in Los Angeles, CASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

IN CLEAR FOCUS: Guests Shanté Micah and Joshua Moody, co-founders of Good News, reveal how earned media builds unmatched credibility in today's fragmented attention landscape. They discuss the Good News Blueprint for systematic PR success, outdated practices to avoid, data-driven audience targeting, and creating compelling pitches under 200 words. Listen now to discover strategies for turning earned media coverage into lasting business assets.

Some days it's not that you don't want to focus. You're just tapped out. Mentally over it.  Because brain fog, overstimulation, and mental fatigue aren't random. They're the result of constant input without enough intentional reset. And I've lived it.  When it hits, it messes with everything such as your focus, your motivation, your follow-through. And it's not just about mindset. You can't out-positive a burned-out brain. BOOK A CALL WITH PERRY: http://talktoperry.com TEXT ME: (208) 400-5095 JOIN MY FREE COMMUNITY: http://upsidedownfit.com The Legacy Continues with Syona and Tony Horton: https://freedom2b.automaticceo.com/ RESOURCES Daily Success Habits (Free Download): morningsuccesshabits.com Best Home Workouts – Power Nation: https://sharesyona.co/?url=perrytinsley WOW! You made it all the way down here. I'm seriously impressed! Most people stop scrolling way earlier. You officially rock, my friend.

IN CLEAR FOCUS: Marcus Sheridan, the author of "Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader," explores thriving in the zero-click economy where customers get answers without visiting websites. Marcus discusses four pillars from his book: addressing "the big five" topics, leveraging video content, creating seller-free experiences, and humanizing brands. Discover strategies for building trust when AI recommendations dominate the zero-click landscape.

IN CLEAR FOCUS: Kate Mackie, EY partner and the author of July's Bigeye Book Club selection "B2B Marketing Fundamentals," explores four pillars of success: brand, reputation, relationships, and revenue. Kate discusses why brand matters in B2B Marketing, managing complex buyer journeys, leveraging AI for connected data, and translating marketing impact into business language. Kate shares her proven strategies for building stronger B2B brands and driving measurable revenue outcomes.

IN CLEAR FOCUS: John Gargiulo, founder and CEO of Airpost.ai, explores how AI is revolutionizing video ad creation for brands. With 400,000+ UGC clips and advanced computer vision, Airpost enables professional video ads at scale. John discusses the shift from static to dynamic content, maintaining authenticity in AI-generated ads, and why he believes AI agents will replace traditional agencies within the next decade. Discover how brands can unlock consistent, high-quality video content creation.

IN CLEAR FOCUS: For Juneteenth and Pride Month, Bigeye Strategy intern Wilberline Previlon explores inclusive marketing. We revisit podcast interviews wth thought leaders, including Pepper Miller and Sonia Thompson, and rediscover how understanding history, language, and identity can shape authentic brand strategies. We hear from Sandy Skees about the difference between being an ally, advocate, or activist, and why cultural nuance is essential for connecting with LGBTQIA+ and minority audiences.  

IN CLEAR FOCUS: Professor Mohamed Zaki of Cambridge University discusses his new book “Data-Driven Customer Experience Transformation.” Mohamed explores the shift from product-centric to customer-centric business models, distinguishing customer satisfaction from delight, and leveraging AI and data analytics to predict customer behavior. Mohamed also shares his insights on omnichannel experiences, personalization strategies, and real-world case studies, including Caterpillar's CX transformation.

IN CLEAR FOCUS: Honorable Paul Johnson and Larry Aldrich, authors of "What's Right with America," challenge fear-driven narratives dominating media. They discuss how optimism drives innovation, the power of individual agency over collective thinking, and the economic strengths of the United States. The conversation explores marketing lessons from their data-driven approach to countering pessimism, the importance of entrepreneurship, and how brands can tap into shared American values rather than divisions.

IN CLEAR FOCUS: Recorded at Coverings 2025, North America's largest tile and stone trade show, Seth Segura discusses Bigeye's creative direction for the event branding. Interior designers Marc Thee and Carmina Ozeata explore innovative materials, sustainability trends, and evolving design approaches. Marc explains his "positive energy" tile collection, while Carmina highlights artisanal techniques. The conversation reveals how Coverings inspires professionals and supports their design practice.

IN CLEAR FOCUS: Peter Wilken, known as "the father of Brand DNA," shares insights from his 30+ years of experience, working with iconic brands like Coca-Cola, BMW, and Disney. Peter explains his "Dim Sum Strategy" approach to brand building, the concept of "owning territory in the mind," and the vital components of Brand DNA. He discusses balancing long-term brand building with short-term performance marketing, adaptable frameworks for different market stages, and navigating business turbulence.

IN CLEAR FOCUS: Chris Peterson, author of "Red & Blue Customers" and co-founder of Lifemind.ai, explores how worldviews influence consumer behavior. Chris outlines purchase values that distinguish liberal and conservative customers, how popular brands align with different perspectives, and reveals the secrets of effective ad creative strategies for both groups. Chris also reveals how fear shifts buying patterns and discusses how understanding these dynamics builds stronger brand connections.

IN CLEAR FOCUS: Jean-Éric Pelet, author of "Consumer Behaviour: Understanding Consumers in a Digital Landscape," explores technology's impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China's advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biometric hospitality project, which adjusts environments based on guests' physical and emotional states.

IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency Mādin, shares successful marketing strategies for bringing European sports to American audiences. Nick discusses launching San Diego FC without traditional brand assets and reveals how their Chrome Ball Tour unified 18 cities. Nick also reveals the strategy behind the "Sensory Overload" campaign for the F1 Las Vegas Grand Prix and reflects on why emotional brand storytelling and community-building are crucial for sports marketing.

IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI's impact on research, and the “qual at scale” trend. While embracing AI as a powerful tool, Tom emphasizes the irreplaceable human intuition that makes great qualitative research possible.

IN CLEAR FOCUS: Strategic foresight consultants Scott Smith and Susan Cox-Smith discuss Foom, an immersive strategic simulation for exploring AI futures. Unlike static scenario planning, Foom creates environments where teams experience real-time consequences of decisions. As participants navigate progress toward Artificial General Intelligence, this "escape room for strategy" reveals insights about decision-making, coalition-building, and managing uncertainty in emerging technology landscapes.

IN CLEAR FOCUS: Emeric Ernoult, the CEO of Agorapulse, discusses social media management. From pioneering the first social inbox to developing ROI tracking tools, Emeric shares insights on measuring social media effectiveness, leveraging employee advocacy, and achieving 4-10x reach through strategic content distribution. Learn how this bootstrapped company grew to $20M+ revenue, helping brands streamline multi-platform management while proving social media's impact on bottom-line results.

IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives copywriters an edge over AI in crafting compelling marketing narratives.

IN CLEAR FOCUS: Satej Sirur, CEO of Rocketium, discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics reveal unexpected insights, and why autonomous AI agents may soon monitor campaign performance 24/7.

IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book "Effective Brand Building," shares frameworks for brand growth. Andrew explains why consumers don't care about brands, the importance of organizational awareness, his 6C's audit approach, and strategies for different brand stages. Using case studies, he illustrates principles for balancing short-term results with long-term brand equity while navigating measurement challenges and media consolidation.

IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com, discusses digital entertainment marketing. She shares the strategy behind G2A's evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and combining traditional media with innovative channels. Mona also highlights opportunities using AR to create, immersive marketing experiences that engage digital engagement audiences.

IN CLEAR FOCUS: Lisa Avvocato, VP at Sama, explores AI in retail and how it's reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury retailers Nordstrom and Bloomingdale's with Amazon, emphasizing brand-aligned implementation. Hear why Lisa advises marketers to prioritize solving specific problems over chasing AI trends.

IN CLEAR FOCUS: This week's guest, Corey Morris, the CEO of Voltage and author of "The Digital Marketing Success Plan," discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of "checklist SEO," and how to connect marketing metrics to business outcomes. He shares insights on AI's impact on search marketing, the importance of brand foundation, and a case study where an investment of $80K generated $1.2M in revenue.

IN CLEAR FOCUS: William Beutler, founder of Beutler Ink, explores the role of Wikipedia for brands. He explains why brands must approach Wikipedia ethically, how to navigate its guidelines, and best practices for managing a company's presence. Bill shares insights on WikiWatch, AI's impact on Wikipedia, and the risks of misinformation. Learn why Wikipedia remains a critical, yet challenging, platform for brand reputation management.

IN CLEAR FOCUS: Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," discusses the evolution of creator partnerships in B2B marketing. Nick shares insights on building authentic relationships, measuring ROI, and leveraging LinkedIn effectively. He emphasizes the growing importance of micro-influencers, video content, and maintaining authenticity in an AI-driven landscape. Learn how B2B brands can develop successful influencer strategies and foster a creator-first mindset.

IN CLEAR FOCUS: Guest Shaheen Samavati, CEO of VeraContent, discusses multilingual content marketing. She shares insights on the challenges brands face managing global content, the importance of cultural adaptation, SEO considerations, and AI's impact on the industry. Our conversation also covers quality control, influencer marketing, and how best to measure campaign success. Learn how Shaheen's team at VeraContent helps brands navigate the complexities of international content.

IN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics, discusses AI-driven marketing attribution in a privacy-first world. As third-party cookies and user-level tracking decline, Jeff explains how the Provalytics platform combines marketing mix modeling with the granularity of multi-touch attribution. Learn how marketers can measure effectiveness across channels, including "no-click" media like CTV and podcasts, while maintaining privacy compliance and gaining actionable insights.

IN CLEAR FOCUS: Marketing expert and futurist Rohit Bhargava makes a return appearance to discuss his latest book, “Non-Obvious Thinking: How to See What Others Miss.” Discover how Rohit's SIFT framework (Space, Insights, Focus, Twist) uncovers hidden opportunities and innovative solutions. Rohit shares compelling examples of non-obvious thinking in action, from questioning map accuracy to leveraging AI in creative work, while offering practical strategies for seeing beyond conventional wisdom.

IN CLEAR FOCUS: Jordan Morrow, SVP of Data and AI Transformation at AgileOne and the "Godfather of data literacy," discusses the intersection of AI and data literacy. Jordan shares insights on the four levels of analytics, the "three C's" of data literacy, and practical steps for organizations to build data confidence. As the author of "Be Data Literate," Jordan emphasizes that while not everyone needs to be a data scientist, understanding data is crucial in today's AI-driven business world.

IN CLEAR FOCUS: Ron Levac, Chief Innovation Officer at Spectrio, explores the transformation of retail through digital signage and Retail Media Networks (RMNs). As brick-and-mortar stores influence 80 percent of purchases, Ron reveals how retailers can leverage digital displays, AI, and data analytics to enhance customer experiences. Learn how emerging technologies like MicroLED are revolutionizing in-store advertising, and why RMNs are projected to capture over 20% of media spend by 2027.

IN CLEAR FOCUS: Peter Benei, remote work expert and AI marketing practice lead at Intercept Scale, explores the evolution of marketing leadership. Benei shares frameworks from his book "Leadership Anywhere," including the Transparent Leadership Triangle and Asynchronous Communication Matrix. He discusses AI adoption in marketing, highlighting implementation challenges and opportunities. Learn how transparency, remote leadership strategies, and AI are transforming modern marketing teams.

Join Premium! Ready for an ad-free meditation experience? Join Premium now and get every episode from ALL of our podcasts completely ad-free now! Just a few clicks makes it easy for you to listen on your favorite podcast player.  Become a PREMIUM member today by going to --> https://WomensMeditationNetwork.com/premium Join our Premium Sleep for Women Channel on Apple Podcasts and get ALL 5 of our Sleep podcasts completely ad-free! Join Premium now on Apple here --> https://bit.ly/sleepforwomen  Hey, I'm so glad you're taking the time to be with us today. My team and I are dedicated to making sure you have all the meditations you need throughout all the seasons of your life.  If there's a meditation you desire, but can't find, email us at Katie Krimitsos to make a request. We'd love to create what you want!  Namaste, Beautiful,

IN CLEAR FOCUS: Rich Kahn, co-founder and CEO of Anura.io, delves into ad fraud, projected to cost businesses $100B this year. Rich shares insights on identifying fraudulent traffic, including Sophisticated Invalid Traffic (SIVT), using advanced detection techniques. He emphasizes third-party certification, cohesive fraud prevention strategies, and why marketers must reject fraud as a business cost. Explore how vigilance and Anura's solutions can protect budgets and improve ad performance.

Happy New Year! We hope you enjoy this worship experience with Pastor Chris Dericks. Have a blessed day.We are Tower Hill, a church for all generations, seeking to bring Christ into your daily routine. Join us every Sunday and learn how to tune-in to God's voice and develop a deeper relationship with Him. Visit us in person at our Red Bank, NJ campus on Sunday mornings, or worship with us anytime online at towerhillchurch.org

IN CLEAR FOCUS: Lynn Daniel, founder and CEO of The Daniel Group, shares insights on differentiating B2B customer experiences. He discusses building trust through communication, leveraging feedback with phone surveys and AI tools, and improving frontline engagement. Learn how understanding the 'why' behind customer satisfaction and responding promptly can transform business success. Lynn describes actionable strategies for growth and shares a real-world success story of improved loyalty.    

IN CLEAR FOCUS: Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to authentic brand relationships. He shares insights on balancing data science with creativity and demonstrates how relationship-focused strategies drive successful outcomes.  

IN CLEAR FOCUS: In this week's episode, Carolyn Lowe, the founder and CEO of ROI Swift, shares practical Amazon marketplace strategies for brand success. Drawing from her own experience managing a $2B division at Dell and advising established e-commerce businesses and startups, Carolyn discusses profitability tactics, advertising approaches, and emerging opportunities on the platform. Learn how brands can optimize listings, protect against competition, and leverage Amazon's B2B potential.

IN CLEAR FOCUS: Kian Bakhtiari, the author of December's Bigeye Book Club selection, “Marketing for Social Change,” discusses how brands can drive meaningful social impact. Kian explores moving beyond performative activism to authentic change, strategies for maintaining momentum, and the evolution of marketing from driving consumption to creating positive social outcomes. He shares practical insights for marketers seeking to balance stakeholder interests while remaining true to their values.  

Send us a textUnlock the secrets to maximizing your time and mindset growth with a fascinating conversation featuring Matt from Strive 11 Fitness. Be prepared to explore new dimensions in personal development as Matt reveals his unique approach to fitness through personalized techniques like cupping and E-STEM therapy. Discover how prioritizing your time can lead to impactful decisions that keep you focused and determined, even when life's challenges seem overwhelming. With insights into the power of planning and nutrition, Matt shares his no-excuses approach to achieving fitness and personal goals.The heartbeat of our discussion lies in the power of relationships and community. We celebrate the profound connections that propel our motivation, like the inspiring bond between a father and his son. Through stories of transformation, we illustrate how helping others reach their fitness goals can be a profound source of joy and fulfillment. The conversation highlights the importance of consistency, tracking progress, and celebrating every victory, no matter how small, as essential practices for sustaining growth and achieving lasting change.In the pursuit of goals, the art of saying no and setting boundaries proves crucial. Through personal stories, we reflect on the evolution from struggling to thriving by harnessing the power of choice and maintaining personal balance. By focusing on small, achievable wins, we emphasize that consistency trumps intensity in workouts and life. From immediate action to humorously sharing tips about matcha pancakes, we encourage listeners to remain committed, celebrating each step forward in their fitness journeys and beyond.Thanks for listening & being part of the Mindset Cafe Community.----------------------------------------------Connect With Devan:https://www.devangonzalez.com/connect----------------------------------------------Follow On Instagram https://www.instagram.com/devan.gonzalez/https://www.instagram.com/mindsetcafepodcastLet me know what topics or questions you want covered so we can help you achieve your goals faster.----------------------------------------------P.S. If you're not already a part of the The Mindset Cafe Community Page I would love to have you be a part of the community, and spread your amazing knowledge. The page is to connect and network with other like minded people networking and furthering each other on our journeys!https://www.facebook.com/groups/themindsetcafe/

IN CLEAR FOCUS: A conversation with Simon Kingsnorth, the author of November's Bigeye Book Club selection, “Marketing in Web 3.0.” Discover how AI, the metaverse, and Web 3.0 are reshaping marketing strategies. Simon shares insights on effective AI implementation, community building in decentralized platforms, and practical steps for brands entering virtual environments. Hear why human creativity remains essential as marketing evolves and how to prepare for the future of digital engagement.  

IN CLEAR FOCUS: Northwestern University professor and former Baxter International Chairman and CEO Harry M. Kramer, Jr. discusses his new book "Your Values-Based Legacy," examining how legacy building is a lifelong journey. Drawing from executive and academic experience, Harry shares how connections, community, and choices shape meaningful impact. The conversation explores generational approaches to social impact, value-driven leadership, and practical steps for creating lasting positive change.

IN CLEAR FOCUS: Benjamin Johnson, CEO of Particle41, discusses technology optimization for business growth. From a periodic table of business tools to application modernization, Ben shares insights from his 20+ years of experience, including tech stack assessment, custom solutions versus off-the-shelf software, fractional CTO services, and practical approaches to legacy system updates. The conversation includes case studies, AI, and how emerging technologies can impact business transformation.

IN CLEAR FOCUS: Kyle Roof, noted SEO expert and creator of Page Optimizer Pro, discusses the science of SEO. We hear his journey from attorney to SEO innovator, including his "Lorem Ipsum" experiment. Kyle discusses insights from 400+ tests, emphasizing SEO's mathematical nature and balancing technical optimization with quality content. We examine his testing methods, findings on grammar and links, e-commerce platforms' impact on SEO, and AI's role in the field, plus advice for SEO beginners.  

Keir Lumsden: How a Great Product Owner Shapes Team Success Through A Clear Focus Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: How a Great Product Owner Shapes Team Success Through A Clear Focus Keir discusses a positive example of a Product Owner who exemplified clarity and focus, working closely with the team to refine and prioritize the backlog. This PO understood the importance of a well-curated backlog and actively worked to remove noise, ensuring the team could work effectively towards a clear product vision. How do you foster a strong relationship between the team and the Product Owner? Keir offers insights into the traits that make a Product Owner truly great and how they can set a team up for success. The Bad Product Owner: When Too Many Ideas Derail Agile Team Progress Keir shares a story of working with a Product Owner who constantly shifted focus to the "next idea," causing the team to lose sight of validated goals. This anti-pattern of chasing too many ideas led to a lack of direction and split focus. How can you help your Product Owner stay aligned with the product vision? Keir discusses the use of cost-of-delay visualizations and the importance of maintaining clear communication about the product goal.   [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate.   About Keir Lumsden Keir Lumsden joins us from the UK. A former developer, Keir has been fully immersed in Agile practices for the past 10 years. With a mind that constantly seeks lessons beyond the realm of software development, he enjoys writing and speaking about these insights. You can link with Keir Lumsden on LinkedIn.