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Courtney Nichols-Gould is the Co-Founder & Co-CEO SmartyPants, a leading preventative healthcare brand that values family, authenticity, and a core commitment to our collective well-being. Since launching in 2010, SmartyPants has led the industry in making ingredient choices focused on quality and transparency and wrapping them in a delicious gummy. And since the first bottle sold in 2010, they’ve made a 1-for-1 nutrient grant to Vitamin Angels for every bottle sold to help get life-changing supplements to those in need around the world. We love everything they’re doing over there, and oh boy do we love Courtney. There aren’t a lot of Founder/CEOs who are willing to talk about their problems, mistakes, and transformation so openly — but Courtney is so committed to growth that she doesn’t let her ego silence these difficult-but-important conversations. Connect with us on Insta: Alli: @alliwebb Adrian: @adrian.k Resources: smartypantsvitamins.com LinkedIn: linkedin.com/in/courtney-nichols-gould-3b77582/ Instagram: @smartypants Twitter: @smartyhealth "'I Used To Lead From Fear,' Says Founder of SmartyPants Vitamins" Raising the Bar with Alli and Adrian is a production of Crate Media
This week on the Naked Leadership Podcast Adrain Koehler and Dan Tocchini join Chad Brown welcoming Courtney Nichols Gould, Co-Founder and Co-CEO of Smarty Pants Vitamins. They discuss: Evolving as a leader - Communication Shifts - Finding Possibility in Challenge - Comfortability in uncertainty - Testing your intuition - Training your instincts - Identifying credibility - Time Management - Connecting Resources - "Causing Results" - Defining a successful meeting And so much more! Connect and learn more about Courtney: Courtney Nichols Gould wearesmartypants.com - ecovolve.com Connect with us on LinkedIn: Dan Tocchini Adrian Koehler Chad Brown
In this episode, I’m talking with Courtney Nichols-Gould of SmartyPaws. She’s on a mission to make your whole family healthier - even your dog! We talk about how to get started in the pet industry, from deciding if your product solves a real problem to how you can get more visibility in a competitive market. Courtney also talks about how important it is to consider the environment and pet parent lifestyles in your business decisions. Stick around to the end of the episode to hear how she met her two rescue dogs - Pig and Bandit. The rest of the shownotes can be found at wearwagrepeat.com/podcast
Courtney Nichols Gould is the Co-Founder/Co-CEO of SmartyPants Vitamins, the leading maker of premium comprehensive supplements with a commitment to bring more health to more people every day. Since launching online in 2011, SmartyPants has led the industry in making ingredient choices focused on quality and transparency and wrapping them in a delicious package. The company's products are top-ranked on Amazon and sold everywhere from Whole Foods and Target to Costco and beyond. Previously the founding COO of FlyClear, and a senior executive at tech/media companies, Courtney is obsessed with making a real thing to help real people in the real world, and she is honored to have the chance to do just that. Check out what Courtney is up at: www.smartypantsvitamins.com
Courtney Nichols Gould is the CEO of SmartyPants Vitamins. SmartyPants Vitamins have a gummy obsession which started because they believed that the very best vitamins are an all in one combination of different nutrients that would save money, time and peace of mind for customers. Their products can be found on Amazon, in Whole Foods, Kroger, Target, Costco and many more locations all over the US. Their bottle is the one with the cute owl winking at you. For every bottle sold they make a 1 for 1 grant to Vitamin Angels to provide children in need with nutrients and they have made over 6.2 million nutrient grants to date. Here’s a glimpse of what you’ll learn: [1:15] Jeremy introduces his guest, Courtney Nichols Gould. [3:00] Courtney talks about her love of pranking people. [5:00] Why didn’t Courtney go to Harvard Business School? [7:00] Courtney opens up about her career working at various startups. [11:45] Why is transparency so important to Courtney and her business? [19:30] Standing out with the Vitamin Angels project. [21:20] Courtney talks about the product line and which product came first. [24:00] Creating an all in one vitamin. [26:00] Launching a product on Amazon. [28:00] Testing the product on friends and family. [30:40] What led Courtney to take SmartyPants Vitamins to retail stores? [35:00] The value of embracing customer feedback. [37:30] Courtney talks about some of their bestselling vitamins. [39:00] Why did Courtney and her team divide their products based on gender? [41:00] Courtney shares her low and high moments in business. In this episode… What is the role of transparency in business? Does an organization have a responsibility to be transparent toward its customers or is it just a courtesy? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Courtney Nichols Gould. In her conversation with Jeremy, Courtney opens up about her love of pranking, why she decided not to attend Harvard Business School, how she started SmartyPants Vitamins, why they launched their product on Amazon, and so much more. Don’t miss a minute of this entertaining and engaging episode featuring Courtney! When you decide to move forward in your career choosing the right path can be a difficult one. What led you to make the critical decisions you’ve made on your professional journey? Did you have an ultimate goal that led you down the path you chose? Courtney Nichols Gould decided to forgo an excellent opportunity to attend Harvard Business School because she knew that the typical corporate environment wasn’t for her. Instead, Courtney decided to pursue her prospects in the realm of startups. What can you learn from Courtney’s story? Have you made similar bold moves in your career? Which values does your organization highlight? Is accountability or quality customer service necessary to your business? How did the organization decide on which values to prioritize and publicize? At SmartyPants Vitamins, they honed in on transparency as one of the primary values for their new and highly successful brand. SmartyPants Vitamins believes that it’s customers have a right to know what it is they are feeding themselves and those they care about most. Simply put, they are convinced that they have a legal and moral responsibility to tell people exactly what their products contain. You can learn more about SmartyPants and their values by checking out a link to their website located in the resources section at the end of this post. What does it look like to build a vitamin company dedicated to making a difference? Can access to high-quality vitamins make a difference in people’s lives? Beyond just providing a great vitamin option to the marketplace, Courtney Nichols Gould and her team at SmartyPants Vitamins want to expand their impact even further. For every bottle of SmartyPants sold, they make a 1-for-1 nutrient grant to Vitamin Angels, a non-profit that helps at-risk populations – especially pregnant women, new mothers, and children under five – gain access to life-changing vitamins and minerals. It’s great to hear about amazing organizations like SmartyPants Vitamins committed to making a positive impact in the world! With the rise of the ecommerce sector, should businesses abandon retail options and focus on getting their product featured on platforms like Amazon? Should businesses flee the retail industry and focus exclusively on ecommerce options? While reports of the death of the retail sector are greatly exaggerated, the smart business leader would be wise to hedge their bets. Courtney Nichols Gould is focused on putting her brand, SmartyPants Vitamins in the best position to succeed. As the business got off the ground they focused on solidifying a positive presence on Amazon that resulted in huge sales and a wave of glowing customer reviews. Building off of their success with Amazon, Courtney and her team have expanded their reach to retailers like Whole Foods, Kroger, Target, Costco, and more. Resources Mentioned on this episode Check out the SmartyPants website SmartyPants on Facebook SmartyPants on Twitter SmartyPants on Instagram Intro Music by Kidd Russell Sponsor for this episode Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers. Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.
Courtney Nichols Gould is the CEO of SmartyPants Vitamins. SmartyPants Vitamins have a gummy obsession which started because they believed that the very best vitamins are an all in one combination of different nutrients that would save money, time and peace of mind for customers. Their products can be found on Amazon, in Whole Foods, Kroger, Target, Costco and many more locations all over the US. Their bottle is the one with the cute owl winking at you. For every bottle sold they make a 1 for 1 grant to Vitamin Angels to provide children in need with nutrients and they have made over 6.2 million nutrient grants to date. Here’s a glimpse of what you’ll learn: [1:15] Jeremy introduces his guest, Courtney Nichols Gould. [2:45] What led Courtney to take SmartyPants Vitamins to retail stores? [7:00] The value of embracing customer feedback. [9:30] Courtney talks about some of their bestselling vitamins. [11:00] Why did Courtney and her team divide their products based on gender? [12:45] Courtney shares her low and high moments in business. In this episode… What will it take to get affordable vitamins into the hands of men, women, and children all over the United States? How can affordability and accessibility help improve lives? On this episode of Inspired Insider, you’ll hear from innovator business leader Courtney Nichols Gould. In her conversation with Jeremy, Courtney opens up about why she brought SmartyPants vitamins to retail stores, the value of embracing customer feedback, why she decided to market vitamins for teen boys and girls, and so much more! Don’t miss a minute of this engaging and fascinating episode featuring Courtney and SmartyPants Vitamins! Let’s face it, most health foods and supplements like vitamins are usually marketed to the upper middle class and the wealthy. What if that could change? What if vitamins were not just a niche product only those with disposable income could afford? Courtney Nichols Gould and her team at SmartyPants Vitamins are hard at work doing what they can to change this narrative. They’ve intentionally sought to get their product on the shelves of stores that everyday people utilize, like Walmart. What can you learn from Courtney’s story and her drive to get vitamins in the hands of as many people as possible? When you create a consumable product like vitamins, it’s imperative to listen to and take to heart the feedback of your customers. Too often, large companies fail to follow this important advice! Thankfully new companies like SmartyPants Vitamins are leading the way not only with an innovative product but with an approach that values the feedback of its customers. SmartyPants’ founder and CEO, Courtney Nichols Gould speaks very highly of her organization’s approach to reviewing common feedback they receive and adjusting their marketing and outreach accordingly. They’ve shown that in today’s marketplace, the companies that display a willingness to engage and adapt based on their customer’s input will be rewarded! Resources Mentioned on this episode Check out the SmartyPants website SmartyPants on Facebook SmartyPants on Twitter SmartyPants on Instagram Intro Music by Kidd Russell Sponsor for this episode Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers. Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.
Amazon is eating the world! A wellness entrepreneur shares her secrets to launching a consumer product in today's complex retail environment. This week we're going to the vault to play one of our favorite past episodes. We're speaking with Courtney Nichols Gould, the co-founder and CEO of SmartyPants Vitamins. She had a really successful career in tech before launching a consumer packaged goods company. Before this venture, she was the Chief Operating Officer of a very complex business called Clear, the first fast pass for airport security. I was curious what her path has been like, from tech entrepreneur to a maker of things, and what we can learn from the process. What surprised me most was the importance of getting the product launch process right, and how hard it is to succeed in today's complex retail environment. But they're kicking butt, and she has tons of war stories and tips for the rest of us. Everything from protecting IP to picking your manufacturing partners, cultivating your first customers to thriving on Amazon, negotiating with brick and mortar to being pioneers in the early wellness industry. She's mission-driven but doesn't flaunt it. At one point, she goes deep about her awkward early years, before she finally discovered her identity as a successful CEO, and we broach the touchy subject of starting a business and then falling in love with your co-founder. We hear about that and a whole lot more on this week's episode of the Art of Manufacturing. A year ago, when I spoke with Courtney, I was really curious how they could be so successful launching their products in a time when Amazon seemed to be eating the world. And the episode is as relevant as ever. Since the episode first dropped, Amazon acquired Whole Foods, nine massive retailers disappeared in the “great retail meltdown of 2017,” and they now have a foothold in every corner of your home, too, with Echo Dot and Ring. There's no doubt Amazon is a bigger force than ever to be reckoned with. Earlier this year, I wrote a Forbes column that the biggest tech trend of the year wasn't going to be a technology per se, but it was Amazon as a company. They'll have a vast impact on so many other aspects of how we live, and how we work and collaborate, and even how our cities might be designed in the future. This goes beyond their more obvious impacts on the retail industry. Just the new expectation of on-demand has transformed business models across the board. With their 100,000+ industrial robots, they are pioneering new leadership approaches in an environment where humans must collaborate with robots. The purpose of shopping malls is getting totally reimagined, and in an age of on-demand delivery, warehouses are playing a more integral role in our cities. Yet I wondered when on-demand delivery would turn to custom, on-demand, local manufacturing. But I digress. Whether your entrepreneurial dreams start with launching on Amazon or end on brick and mortar retail shelves, listen to this episode first. Links and social handles: Website: http://smartypantsvitamins.com Forbes article on Amazon: https://www.forbes.com/sites/krisztinaholly/2018/01/26/tech-trends-2018-amazon Instagram: https://www.instagram.com/smartypants/ Twitter: http://twitter.com/smartyhealth For more information, bios, and links, check out the show notes at http://makeitinla.org/smartypants.
Courtney Nichols Gould is the Co-Founder/Co-CEO of SmartyPants Vitamins, the leading maker of premium comprehensive supplements, committed to bringing more health to more people every day. Courtney got her start working as an apprentice to the board of directors at GM, and went on to work as the COO for numerous tech and web startup companies before embarking on her own entrepreneurial venture. Courtney and I talked about a ton of great topics, listen carefully if you’re interested in a crash course in CPG companies and raising capital the smart way. Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC -- this episode was recorded on location in Venice, CA.
Launching a consumer product in a complex retail environment: For our season finale, we're speaking with Courtney Nichols Gould, the co-founder and CEO of SmartyPants Vitamins. She and her partner Gordon Gould both had their own really successful careers in tech, before launching a consumer packaged goods company. Before this venture, she was the Chief Operating Officer of a very complex business called Clear, the first fast pass for airport security. I was curious what her path has been like, from tech entrepreneur to a maker of things, and what we can learn from the process. What surprised me most was the importance of getting the product launch process right, and how hard it is to succeed in today's complex retail environment. But they're kicking butt, and she has tons of war stories and tips for the rest of us. Everything from protecting IP to picking your manufacturing partners, cultivating your first customers to thriving on Amazon, negotiating with brick and mortar to being pioneers in the early wellness industry. She's mission-driven but doesn't flaunt it. At one point, she goes deep about her awkward early years, before she finally discovered her identity as a successful CEO, and we broach the touchy subject of starting a business and then falling in love with your co-founder. We hear about that and a whole lot more on this week's episode of the Art of Manufacturing. The views expressed on The Art of Manufacturing podcast are those of the guests, and not our sponsors or partners. For more information, photos, and links, check out the show notes at http://makeitinla.org/courtneygould.
Courtney Nichols Gould is the CoFounder/CEO of SmartyPants Vitamins, a company she launched with her cofounder and husband, Gordon, just over 5 years ago to bring more health to more people every day (in the shape of a really tasty and trustworthy gummy). In this episode, Courtney shares how she went from "leading from fear," to creating a culture with virtually no turnover that's gotten STRONGER as the number of employees has increased. Listen for her favorite alternative to meditation, what her office offers instead of ping pong tables, and what she believes are the most important leadership skills.
Think you have to be a huge jerk to run a business? Think again. We talk with Rhonesha Byng from Her Agenda and Courtney Nichols Gould from SmartyPants Vitamins about being intentional entrepreneurs: living full, happy lives inside and outside their businesses and actually being nice.
Courtney Nichols Gould, Co-Chief Executive Officer and Co-Founder of SmartyPants Vitamins. For the last four years, Courtney Nichols Gould has served as Co-Chief Executive Officer and Co-Founder of SmartyPants. Her experience is in architecting and building companies from idea to launch and beyond. She also remains an active advisor and angel investor to start-ups across a variety of industries. Gordon Gould has worked in the digital media and internet industry for over 16 years. Gordon has co-founded several companies in the consumer social media space and was founding CEO of both Upoc.com, the world's first mobile social network, and ThisNext.com, the largest independent social shopping platform. Gordon has worked closely with entrepreneurs, venture capitalists, technologists, content providers, marketers, non-profits, and consumers/users to help create compelling, useful services.
Courtney Nichols Gould, Co-Chief Executive Officer and Co-Founder of SmartyPants Vitamins. For the last four years, Courtney Nichols Gould has served as Co-Chief Executive Officer and Co-Founder of SmartyPants. Her experience is in architecting and building companies from idea to launch and beyond. She also remains an active advisor and angel investor to start-ups across a variety of industries. Gordon Gould has worked in the digital media and internet industry for over 16 years. Gordon has co-founded several companies in the consumer social media space and was founding CEO of both Upoc.com, the world's first mobile social network, and ThisNext.com, the largest independent social shopping platform. Gordon has worked closely with entrepreneurs, venture capitalists, technologists, content providers, marketers, non-profits, and consumers/users to help create compelling, useful services.
Gordon Gould, Co-founder and Co-CEO SmartyPants Vitamins, has worked in the digital media and internet industry for over 16 years. Gordon has co-founded several companies in the consumer social media space and was founding CEO of both Upoc.com, the world's first mobile social network, and ThisNext.com, the largest independent social shopping platform. Gordon has worked closely with entrepreneurs, venture capitalists, technologists, content providers, marketers, non-profits, and consumers/users to help create compelling, useful services.Courtney Nichols Gould, Co-founder & Co-CEO, SmartyPants Vitamins has worked in, around and with startups almost her entire career. Having most recently served as COO of Clear, the first fast pass for airport security, from its inception through its successful launch and beyond, she previously served as interim CEO of www.wemix.com, president of Mail.com and still serves as an advisor, investor and board member for various stage start-ups.Howard J. Leonhardt Founder of Leonhardt Ventures, is a serial entrepreneur. In 1986 he founded WorldMed originally as an export trading company helping small manufacturers of cardiovascular medical devices to reach international markets and later (1988) as a developer, manufacturer and seller of original devices for treating heart and cardiovascular disease. Leonhardt has 17 U.S. patents for his inventions related to treating cardiovascular disease including; cardiovascular balloon catheters, artificial lung, a non-surgical placed heart valve, radiation catheters, specialized electronic pacemakers, biological pacemakers, cell delivery catheters, aortic stents grafts, stem cell treatment methods for heart failure and a method of converting stem cells to heart muscle cells
This week on Mom Talk Radio, we are joined by Janice Frey-Angel, CEO of the National Healthy Mothers, Healthy Babies Coalition, who shares why seafood is beneficial during and post-pregnancy. Spotlight on Moms features Shalynne Addison of WonderfullyChaotic.com. Elisabeth Henderson, author of 100 Questions You’d Never Ask Your Parents, gives tips for talking to your kids. Kim Camp, author of She’s Twelve Going on Twenty, talks about responding to issues almost every mother and daughter will encounter. Co-Founder and Co-CEO of SmartyPants Vitamins, Courtney Nichols Gould shares practical ways parents can encourage kids to eat healthy.
Los Angeles's vibrant entrepreneurial scene has been branded "Silicon Beach," and for good reason: Angelist, a community of startups, lists 1400 startups and 1300 investors in Los Angeles. Join Darya Allen-Attar, Host of Broads Circle, for an informative conversation with some of the top Women of Silicon Beach: Broads Circle can be heard live via Sylviaglobal.com Guest: Therese Tucker, CEO, Blackline Systems, Courtney Nichols Gould, CEO, Smarty Pants Vitamins, April Spencer a Tax Partner/Media & Entertainment with Ernst & Young, LLP, and Julie MacMedan, V.P. of Investor Relations for Demand Media.