Podcast appearances and mentions of david ek

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium' content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There's no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew's Alyssa Meyers highlights how podcasts can easily fill that gap the rest of the year.  “The sports podcast genre is among the top five most popular in the US, according to Edison Research, and the percentage share of ad revenue for that category more than doubled from 2020 to 2021, according to the Interactive Advertising Bureau.”  Several of Meyers' sources stress that sports is one of the most in-demand podcast genres for ad buyers. Steven Abraham, president of the Oxford Road, said the agency's biggest clients are interested in the space due to its reach with an active and engaged audience. “A good sports-podcast media plan includes both, according to Abraham. Major shows that cover entire leagues or sports news in general can provide the benefit of reach, but fan-led shows that focus on specific teams tend to be more targeted and affordable, he said.” Regardless of a show's popularity, the CPM of a sports podcast has the benefit of flexibility even in the off season. Locked On Podcast Network CEO David Locke reports listenership spikes more during off-season times like trade deadlines than during important games during the normal season.  Traditional media has spent decades refining their infrastructure around courting sports fans when players are on the court. Podcasting has the flexibility and staying power to capitalize on sports fandom's dedication for their favorite pastime and make sporting content a perennial avenue for advertisers.  Podcasting Companies Post Q3 Earnings Manuela: It's time for what's becoming a quarterly event here on The Download: quarterly earnings reports are here!  Most of what we're reporting on today has been released in the past week, but in the interest of gathering everyone together, we'll open with Spotify. As we covered back in October, Spotify shares dipped after their earnings call, in which CEO David Ek announced price increases coming in 2023.  In good news for Big Green: they report 456 million monthly active users, up 20% year over year, 195 million of which are paying subscribers, representing a 13% year over year jump.  iHeartMedia is up 7% year over year on revenue, with a Q3 total of $989 million. Their Digital Audio Group revenue hit a 23% year over year increase, with podcast revenue hitting $91 million dollars.  On Wednesday Veritone posted their Q3 financial report. $37.2 million in revenue with 64% year over year growth.  Audacy's financial report shows total revenue down 3.8% year on year. Their Digital revenue, including podcasting, made $62 million in the quarter. As Podnews James Cridland reports, this is up 2% year on year but 10% down quarter on quarter. Cridland also said: “The company is threatened with stock market delisting; stock hit a record low of $0.27 yesterday.”  Acast's Q3 has been positive with revenue up 21%, amounting to $29.8 million USD when converted from Krona. In their significant events recap they list the Podchaser acquisition, the partnership with Wondery to translate and record successful podcasts in Italian, and their agreement with rep The New York Times and sell UK ad space on NYT podcasts.  They also note Amazon functionally purchasing all ad space on Acast podcasts through the deal struck just after the reporting period so Amazon can run Acast shows ad-free for Amazon Music subscribers. How the buy-side of the ad industry is now defining ‘premium' content  Shreya: On Wednesday Ronan Shields, writing for Digiday, published a piece covering how the buyer side of the market is defining premium ad content and the general mood of the industry in regards to the looming threat of recession. The piece quotes panels from multiple relevant conferences in New York City last week.  “Just about everyone in the industry is bracing themselves for a recession with swinging cuts to advertisers' budgets expected, fellow panelists Jesse Fisher from Horizon Media and GroupM's Esra Bacher offered insights into how marketers would make budgeting decisions. They both pointed out how priorities will delineate depending on whether they are an emerging or mature brand.”  Fischer predicts smaller brands will focus more on awareness campaigns instead of focusing on ROI. “But if you look at a more mature brand, you know that's really well positioned… they might shift spend into more measurable channels and types of activations because they really want to make sure that if they're spending a million dollars, they're able to see $1.1 million in ROI.” Programmatic Investment Lead at GroupM Esra Bacher suggests marketers and media agencies have evolved enough to withstand the brunt of an anticipated economic downturn better than the 2008 recession that lead to sweeping cuts. While DSPs and premium publishers are using tools like The Trade Desk's OpenPath to form direct relationships, media agencies are similarly getting together with supply-side platforms. An anonymous source at Brand Safety Week told Digiday:  “It's not possible for us to talk to 10,000 publishers, but it is possible for us to talk to 50 SSPs. So, we might look to see how much we're spending with, say, 10-15 publishers via DSPs, and then look to see which SSPs have unique supply, unique data… and transparency on things like show-level data…” Podcast listening by US Latinos is on the rise. Are ad dollars following suit? Manuela: Back in August the third annual Latino Podcast Listener Report from Edison Research was published, as dedicated listeners might remember from our coverage. The report delivered promising news, including the statistic that 59% of US Latino adults have listened to a podcast at least once.  This past Wednesday Alyssa Meyers, writing for MarketingBrew, covered both the highlights of the report and how the podcasting industry is adjusting to the rise in Latino audiences.  Latina Podcasters Network and Latino Pods CEO Rita Bautista says their stable of 40+ podcasts  broke six figures in ad revenue so far in 2022, working with brands like Ulta Beauty, Pfizer, and Gold Peak. The network does not run prerecorded ads, preferring host-read copy to ensure authenticity.  “There's absolutely a lot of interest in the Hispanic opportunity by many advertisers,” said Jesus Lara, president of Univision Radio, including its Uforia Audio Network. “There's other advertisers that will need a little more education.” Lara stressed that authenticity has to be paramount when building ad creative. Ad Results Media VP of media operations and analytics Lisa Jacobs says she advises brands to only write copy in another language if they have someone fluent around to work on the translation. Jacobs told MarketingBrew this might seem self-explanatory, but there have been situations in the past where someone used Google Translate to try and convert copy to another language.  Bautista says she's seeing brands follow the advice of people like Jacobs, though there is room to grow.  “The needle is moving. It's not moving as quickly as it needs to be, but…I do commend these companies that we've been working with for trying their best, and making sure that they are working on these efforts, and asking for feedback, and looking towards the right types of networks to advertise with in order to get this right.” Brands advertising on Netflix include Louis Vuitton, Subway, and Duracell Shreya: Previously we've covered Netflix's moves into making its cheapest tier an ad-supported one. Last week the platform officially launched the tier, charging $6.99 for ‘Basic with Ads' in the US, as well as eight other countries. MarketingBrew's Kelsey Sutton reports the ad loads are capped at four to five minutes of advertising per hour and the formats are pre-roll and mid-roll.  Sutton and others from MarketingBrew used accounts on the new tier to catch the new advertisement breaks in action.  “Brands we spotted while watching Gilmore Girls and Ozark included everything from luxury brands like Louis Vuitton, Tiffany & Co., and Bulgari to tech brands like Beats by Dre and Google. Apartments.com, Best Western, Booking.com, Cadillac, CeraVe, Duracell, Michelob Ultra, and Subway were also spotted in the mix.  Sutton reports the exercise found an average of three ad breaks per episode amounting to around 60 seconds total of midroll plus the preroll that ran before the episode began.  “It remains to be seen how many of Netflix's ~223 million global subscribers will opt to watch with ads. In a poll last month, most Marketing Brew readers said they'd keep their existing ad-free subscriptions, but 14% each said they'd either sign up for Netflix on its ad-supported tier for the first time or switch their existing ad-free subscription to the ad-supported tier.” The new service isn't quite plug-and-play just yet, as Netflix has to renegotiate licensing agreements with studios before it can run advertisements on their properties. They also appear to still be working on implementing the measurement tools produced by their partnership with DoubleVerify, Integral Ad Science, and Nielsen. While Sutton mentions some advertisers are waiting in the wings to gauge the public's reaction to the new tier, it's clear plenty of big-name advertisers are interested in buying ad space on premium content. Netflix's CPM for their new ad slots has been reported between $60 and $80. It's exciting to see both the interest and the price holding in a buyer's market.  Now to see if Netflix can deliver long-term. For now we can only watch, both literally and figuratively.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The holiday campaigns have begun- here's what we're seeing so far by Katie Hicks for MarketingBrew. A breezy breakdown of what tact major brands are taking with their holiday season campaigns this year, with trends developing around addressing inflation and families celebrating together.  These Are the Salaries Warner, Amazon and Sony Offer For Audio Jobs by Ashley Carman for Bloomberg. Last week's issue of Carman's newsletter Soundbite features a look at salaries for a variety of companies working in audio now that New York City has passed a new law requiring good faith salary ranges on open positions. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium' content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There's no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew's Alyssa Meyers highlights how podcasts can easily fill that gap the rest of the year.  “The sports podcast genre is among the top five most popular in the US, according to Edison Research, and the percentage share of ad revenue for that category more than doubled from 2020 to 2021, according to the Interactive Advertising Bureau.”  Several of Meyers' sources stress that sports is one of the most in-demand podcast genres for ad buyers. Steven Abraham, president of the Oxford Road, said the agency's biggest clients are interested in the space due to its reach with an active and engaged audience. “A good sports-podcast media plan includes both, according to Abraham. Major shows that cover entire leagues or sports news in general can provide the benefit of reach, but fan-led shows that focus on specific teams tend to be more targeted and affordable, he said.” Regardless of a show's popularity, the CPM of a sports podcast has the benefit of flexibility even in the off season. Locked On Podcast Network CEO David Locke reports listenership spikes more during off-season times like trade deadlines than during important games during the normal season.  Traditional media has spent decades refining their infrastructure around courting sports fans when players are on the court. Podcasting has the flexibility and staying power to capitalize on sports fandom's dedication for their favorite pastime and make sporting content a perennial avenue for advertisers.  Podcasting Companies Post Q3 Earnings Manuela: It's time for what's becoming a quarterly event here on The Download: quarterly earnings reports are here!  Most of what we're reporting on today has been released in the past week, but in the interest of gathering everyone together, we'll open with Spotify. As we covered back in October, Spotify shares dipped after their earnings call, in which CEO David Ek announced price increases coming in 2023.  In good news for Big Green: they report 456 million monthly active users, up 20% year over year, 195 million of which are paying subscribers, representing a 13% year over year jump.  iHeartMedia is up 7% year over year on revenue, with a Q3 total of $989 million. Their Digital Audio Group revenue hit a 23% year over year increase, with podcast revenue hitting $91 million dollars.  On Wednesday Veritone posted their Q3 financial report. $37.2 million in revenue with 64% year over year growth.  Audacy's financial report shows total revenue down 3.8% year on year. Their Digital revenue, including podcasting, made $62 million in the quarter. As Podnews James Cridland reports, this is up 2% year on year but 10% down quarter on quarter. Cridland also said: “The company is threatened with stock market delisting; stock hit a record low of $0.27 yesterday.”  Acast's Q3 has been positive with revenue up 21%, amounting to $29.8 million USD when converted from Krona. In their significant events recap they list the Podchaser acquisition, the partnership with Wondery to translate and record successful podcasts in Italian, and their agreement with rep The New York Times and sell UK ad space on NYT podcasts.  They also note Amazon functionally purchasing all ad space on Acast podcasts through the deal struck just after the reporting period so Amazon can run Acast shows ad-free for Amazon Music subscribers. How the buy-side of the ad industry is now defining ‘premium' content  Shreya: On Wednesday Ronan Shields, writing for Digiday, published a piece covering how the buyer side of the market is defining premium ad content and the general mood of the industry in regards to the looming threat of recession. The piece quotes panels from multiple relevant conferences in New York City last week.  “Just about everyone in the industry is bracing themselves for a recession with swinging cuts to advertisers' budgets expected, fellow panelists Jesse Fisher from Horizon Media and GroupM's Esra Bacher offered insights into how marketers would make budgeting decisions. They both pointed out how priorities will delineate depending on whether they are an emerging or mature brand.”  Fischer predicts smaller brands will focus more on awareness campaigns instead of focusing on ROI. “But if you look at a more mature brand, you know that's really well positioned… they might shift spend into more measurable channels and types of activations because they really want to make sure that if they're spending a million dollars, they're able to see $1.1 million in ROI.” Programmatic Investment Lead at GroupM Esra Bacher suggests marketers and media agencies have evolved enough to withstand the brunt of an anticipated economic downturn better than the 2008 recession that lead to sweeping cuts. While DSPs and premium publishers are using tools like The Trade Desk's OpenPath to form direct relationships, media agencies are similarly getting together with supply-side platforms. An anonymous source at Brand Safety Week told Digiday:  “It's not possible for us to talk to 10,000 publishers, but it is possible for us to talk to 50 SSPs. So, we might look to see how much we're spending with, say, 10-15 publishers via DSPs, and then look to see which SSPs have unique supply, unique data… and transparency on things like show-level data…” Podcast listening by US Latinos is on the rise. Are ad dollars following suit? Manuela: Back in August the third annual Latino Podcast Listener Report from Edison Research was published, as dedicated listeners might remember from our coverage. The report delivered promising news, including the statistic that 59% of US Latino adults have listened to a podcast at least once.  This past Wednesday Alyssa Meyers, writing for MarketingBrew, covered both the highlights of the report and how the podcasting industry is adjusting to the rise in Latino audiences.  Latina Podcasters Network and Latino Pods CEO Rita Bautista says their stable of 40+ podcasts  broke six figures in ad revenue so far in 2022, working with brands like Ulta Beauty, Pfizer, and Gold Peak. The network does not run prerecorded ads, preferring host-read copy to ensure authenticity.  “There's absolutely a lot of interest in the Hispanic opportunity by many advertisers,” said Jesus Lara, president of Univision Radio, including its Uforia Audio Network. “There's other advertisers that will need a little more education.” Lara stressed that authenticity has to be paramount when building ad creative. Ad Results Media VP of media operations and analytics Lisa Jacobs says she advises brands to only write copy in another language if they have someone fluent around to work on the translation. Jacobs told MarketingBrew this might seem self-explanatory, but there have been situations in the past where someone used Google Translate to try and convert copy to another language.  Bautista says she's seeing brands follow the advice of people like Jacobs, though there is room to grow.  “The needle is moving. It's not moving as quickly as it needs to be, but…I do commend these companies that we've been working with for trying their best, and making sure that they are working on these efforts, and asking for feedback, and looking towards the right types of networks to advertise with in order to get this right.” Brands advertising on Netflix include Louis Vuitton, Subway, and Duracell Shreya: Previously we've covered Netflix's moves into making its cheapest tier an ad-supported one. Last week the platform officially launched the tier, charging $6.99 for ‘Basic with Ads' in the US, as well as eight other countries. MarketingBrew's Kelsey Sutton reports the ad loads are capped at four to five minutes of advertising per hour and the formats are pre-roll and mid-roll.  Sutton and others from MarketingBrew used accounts on the new tier to catch the new advertisement breaks in action.  “Brands we spotted while watching Gilmore Girls and Ozark included everything from luxury brands like Louis Vuitton, Tiffany & Co., and Bulgari to tech brands like Beats by Dre and Google. Apartments.com, Best Western, Booking.com, Cadillac, CeraVe, Duracell, Michelob Ultra, and Subway were also spotted in the mix.  Sutton reports the exercise found an average of three ad breaks per episode amounting to around 60 seconds total of midroll plus the preroll that ran before the episode began.  “It remains to be seen how many of Netflix's ~223 million global subscribers will opt to watch with ads. In a poll last month, most Marketing Brew readers said they'd keep their existing ad-free subscriptions, but 14% each said they'd either sign up for Netflix on its ad-supported tier for the first time or switch their existing ad-free subscription to the ad-supported tier.” The new service isn't quite plug-and-play just yet, as Netflix has to renegotiate licensing agreements with studios before it can run advertisements on their properties. They also appear to still be working on implementing the measurement tools produced by their partnership with DoubleVerify, Integral Ad Science, and Nielsen. While Sutton mentions some advertisers are waiting in the wings to gauge the public's reaction to the new tier, it's clear plenty of big-name advertisers are interested in buying ad space on premium content. Netflix's CPM for their new ad slots has been reported between $60 and $80. It's exciting to see both the interest and the price holding in a buyer's market.  Now to see if Netflix can deliver long-term. For now we can only watch, both literally and figuratively.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The holiday campaigns have begun- here's what we're seeing so far by Katie Hicks for MarketingBrew. A breezy breakdown of what tact major brands are taking with their holiday season campaigns this year, with trends developing around addressing inflation and families celebrating together.  These Are the Salaries Warner, Amazon and Sony Offer For Audio Jobs by Ashley Carman for Bloomberg. Last week's issue of Carman's newsletter Soundbite features a look at salaries for a variety of companies working in audio now that New York City has passed a new law requiring good faith salary ranges on open positions. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Spotify has coward down to pressure from critics about supporting the spread of COVID and vaccine misinformation with a plan to add warning labels on its global platform to content that they say crosses the line between "What is acceptable and what is not", as CEO Daniel Ek stated Sunday. David Ek's lengthy statement outlining Spotify's official content policies comes in response to a bunch of criticism and calls for boycotts of the streaming service that has seen irrelevant artists like Neil Young and Joni Mitchell demand their music be removed from the platform, accusing the company of assisting in spreading misinformation about COVID-19 and vaccinations. I truly believe Spotify got it wrong here and believe they are wrong for changing things and apologizing. I don't believe you can apologize to the new "wokeness" and this "cancel culture" in my eyes is more a threat then Joe Rogan will ever be. I mean, what happened to if you don't like something don't listen to it or watch it? I'm also 100% convinced most ALL Joe Rogan's critics have never really watched any of his podcasts because had they listened to him they will see Joe Rogan basically listens to his guests more than anything and asks questions. I'm 100% positive Mr. Neil Young and Miss. Joni Mitchell hasn't even heard a Joe Rogan podcast so why do we care what they think? Email: realnewsocala@gmail.com --- Support this podcast: https://anchor.fm/lee-leffingwell/support

David Ek är tillbaka som gästvärd i podcasten för att hjälpa oss att diskutera kring en ny översiktsartikel på hur variation i en måltid påverkar vårt energiintag. Efter det går vi in på lite lyssnarfrågor för att till sist avsluta med en diskussion kring en medicin som har gett väldigt imponerande viktnedgång i flera studier det senaste året, GLP-2 analoger. På Tyngre Träningssnacks instagram kan du hitta bilder relaterat till detta (och tidigare) avsnitt. Hålltider 00:00:00 Fritiden försvinner när man har barn 00:02:47 Träningen börjar gå bättre för både Jacob och Wille 00:07:48 Betydelsen av att vara en Big fish in a small pond 00:13:26 Wille har fått sin första vaccindos mot covid-19 00:15:38 David Ek är tillbaka för att hjälpa oss skapa content 00:16:32 Hur variation påverkar vårt energiintag - en meta-analys 00:26:27 Sensory specific satiety - du tröttnar på samma smak 00:31:01 Variation kan användas på både ett positivt och ett lite mer negativt sätt 00:32:05 Kombinerade livsmedel kan kanske ha en variationseffekt bara på att de har flera ingredienser? 00:41:12 Är det värre att överäta väldigt mycket en dag eller lite över flera dagar? 00:47:35 Vad David tror är bra för lite mer långsiktig viktnedgång? 00:58:05 Om förändringen endast ska införa en kostförändring - vilken blir det då? 01:07:59 Hur får man en överviktig närstående att försöka förändra beteende? 01:15:16 GLP-1 analoger för viktnedgång

So hard to pick an album of the week this week. We had so much good music to cover and so little time. Also, reviewed a study that states surgeons performed the best listening to rap music and drew some comparisons to NFL Commissioner Roger Goodell and Spotify CEO David Ek.FRESH FINDS:SINGLES: “Weather Strike” - Pussy Riot, Tom Morello“Paradise” - Sturgill Simpson  “Your Power” - Billie Eilish “World On Fire” - Stick Figure, Slightly Stoopid  “Formula” - Charlotte de Witte  “Caves” - Lumineers Albums:  Manchester Orchestra - The Million Masks of God DJ Khaled- KHALED KHALEDNew Madrid - New Madrid. Guided By Voices - Earth Man Blue  Dropkick Murphy's - Turn Up That Dial DECAP - What's Your Superpower? MUSIC REVIEW: “Stuck” - MNERVA

Erik träffar före detta simmaren David Ek som bland annat näringsfysiolog och bland annat författare till "Maten - ditt bästa träningsredskap". David och Erik nördar ner sig i nutrition, prestation och att optimera näringsintaget under träning och lopp.

DAVID EK med en drös böcker i sin rygg hälsar på mig i detta avsnitt och pratar ätbeteenden och tarmen.Hur mycket tänker vi när vi äter och kan detta påverka vår ro i kroppen? Gå upp i vikt och gå ner i vikt.Inom psykologin - "what the hell effekten", Vad är det? Vi pratar nämligen Belönings system, SKULD & SKAM beläggning, tarmflora, IBS samt FODMAP.....mer än så säger jag inte ;)Klicka er in och lyssna på ett MATnyttigt avsnitt. See acast.com/privacy for privacy and opt-out information.

Veckans avsnitt inleds med ett längre försnack än vanligt då vi gör en liten hyllning av den nyligen bortgångne svenska forskare Gunnar Borg. Gunnar bort är mannen bakom den kända Borgskalan, Borg RPE och han är även mannen bakom CR10 skalan som inte är lika känd rent namnmässigt men som varit inspirationen till många självskattningsverktyg som används inom idrotten och idrottsfysiologin idag. Efter det kommer vår återkommande gäst David Ek in i podden och vi diskuterar viktnedgång med utgångspunk från hans nya bok "Ner : snabba, säkra resultat på din vikt". På Tyngre Träningssnacks instagram kan du hitta bilder relaterat till detta (och tidigare) avsnitt. Hålltider 00:00:00 Gudiol har träningsvärk efter en Tyngdlyftningstävling 00:04:10 Wille har börjat komma igång med sin träning efter att han blivit pappa 00:06:18 Till minne av Gunnar Borg 00:07:53 Borgs RPE och styrkan med dess enkelhet 00:12:30 CR10 skalan för upplevd ansträngning 00:16:26 Intresset för självupplevd ansträngning har ökat över tid 00:19:17 David Ek är tillbaka som gäst 00:20:30 Att läsa in sin egen bok som ljudbok 00:23:10 Tanken med boken - ett försök att fokusera på viktnedgång igen 00:27:53 Behovet av ett system samtidigt som du behöver förstå att det inte är något unikt med ett system 00:31:51 Överdrivna modeller som blir en självuppfyllande profetia 00:41:34 Finns det någon plats för extremt snabb viktnedgång om den ska bli långvarig? 00:45:32 Problemet med uttrycket "ät mindre och rör på dig mer" 00:50:43 Påståendet att dieter inte håller på sikt behöver nyanseras 00:57:15 Vissa saker behöver man öva på och träna på flera gånger innan man lyckas 01:02:22 Hur kan man prata och viktnedgång och samtidigt inte bidra till onödig viktstigma 01:12:12 Börja med konkreta saker istället för att helt plötsligt intala sig själv att man är en helt ny person 01:17:11 Gudiols godisätande

Gudiol och Valkeaoja summerar året som har gått med Tyngre Träningssnack genom att blicka tillbaka och ta upp deras egna favoritavsnitt eller avsnitt som de tycker att du borde lyssna på i fall du inte redan har gjort det. På Tyngre Träningssnacks instagram kan du hitta bilder relaterat till detta (och tidigare) avsnitt. Hålltider 00:00:00 Highlights från 2019 00:02:30 Antalet lyssnare verkar bero på avsnittens rubriker 00:02:58 Avsnitt 164: Samlar och jägarfolks metabola hälsa 00:06:13 Avsnitt 165: Människans fysiologi är sjukt cool vid fridykning 00:07:27 Avsnitt 169: Hur summerar vi forskning på bästa sätt 00:11:18 Avsnitt 174: Steroidmissbruk och effekterna det för med sig 00:13:16 Avsnitt 196: Hur våra gener påverkar vårt beteende och hälsa 00:19:33 Avsnitt 178: Antiinflammatorisk kost med David Ek 00:25:47 Avsnitt 198: Critical speed och critical power 00:28:44 Avsnitt 201: Värmeanpassning och uppladdning inför OS 00:34:57 Avsnitt 175 och avsnitt 214: Skitmat och för stort kaloriintag 00:39:21 Avsnitt 209: Maximering av träningstiden kring VO2max 00:40:28 Avsnitt 211: Om coaching på högsta nivå

I avsnitt 178 av Tyngre Träningssnack går vi på djupet kring inflammation och vad som menas med antiinflammatorisk kost. Är man intresserad av dieter och hälsa så har man nog inte missat den senaste trenden med storsäljande dietböcker som påstås förmedla en antiinflammatorisk kost. Vilken forskning ligger bakom dessa böcker och vad vet vi idag kring vilken kost som är inflammatorisk och vilken kost som är antiinflammatoriskt? Och är det bra att fokusera på endast inflammationsdelen i kroppen eller riskerar vi att tappa ett helhetsperspektiv? Till vår hjälp i det här avsnittet har vi David Ek som varit med flera gånger som gäst i podden. Om du gillade det här avsnittet så gillar du troligen också de tidigare avsnitten som vi har haft med honom. Det är avsnitt 4, avsnitt 19, Avsnitt 60 och avsnitt 125. På Tyngre Träningssnacks instagram kan du hitta bilder relaterat till detta (och tidigare) avsnitt. Hålltider 00:00:00 Försnack 00:01:18 David Ek är tillbaka som gäst 00:02:53 Antiinflammatorisk kost - vet vi ens vad det är? 00:03:28 Vad är inflammation? 00:05:40 En typ av låggradig inflammation som vi inte vill ha 00:10:42 Vi vill inte motverka alla inflammationsprocesser 00:12:16 Fetma och för mycket fettmassa har stor inverkan på låggradig inflammation 00:12:36 Försöker man bara påverka ett symptom med antiinflammatorisk kost? 00:14:48 Överskattar vi fettmassa eftersom vi kan mäta det precist? 00:15:52 Vi vet att fettmassa påverkar rent mekanistiskt med 00:18:51 Kroppen hanterar tillfälliga förändringar väldigt bra 00:20:18 Epidemiologiska studier på antiinflammatorisk kost är väldigt tveksamma 00:26:04 Vad innebär de antiinflammatoriska index som finns? 00:31:40 Antiinflammatoriska index är inte bättre än andra index för hälsosam mat 00:35:30 Interventionsstudier där man sett en lägre inflammation 00:37:46 Vissa tillskott som sänker inflammationen försämrar hälsoutfall 00:42:45 En pågående svensk studie på antiinflammatorisk kost och reumatism 00:48:05 Det går att sälja det nya och coola utan att överdriva 00:50:19 Finns det faror med att folk överdriver doserna? 00:54:20 Felaktiga förklaringsmodeller begränsar också människor i onödan 00:59:21 Enskilda livsmedel och deras påverka på inflammationsmarkörer 01:02:41 Interventionsstudierna är svåra att tolka - ett löjligt exempel 01:04:56 Har man testat ett råd eller faktisk fysiologi i en interventionsstudie? 01:06:20 Termen antiinflammatorisk kost för friska ger ingenting nytt

Hur får vi maten att funka på jobbet och i vardagen? Nutritionisten David Ek ger tips och råd. Mat kan vara ett ganska laddat samtalsämne. Nutritionisten och hälsostrategen David Ek tycker inte att det debattklimat som råder i sociala medier stämmer överens med hans syn på och kunskap om kost. Det är förstås inget fel i att testa olika dieter om man vill. Det David Ek tycker är synd är att matdiskussionerna ofta blir till en fråga om grupptillhörighet istället för att man lägger fokus på näringslära. Mat är inte svart eller vitt Själv försöker han sprida kunskap och se på kost med öppna ögon istället för att fastna i extrema ställningstaganden. Det här med mat är sällan antingen svart eller vitt. Broccoli är på det hela taget väldigt bra för oss, till exempel men för stora mängder kan vara skadligt och så är det med det mesta inom kost. Vad vi äter handlar också om så mycket mer än bara näringsämnen. Maten har en påverkan på klimatet, att äta är ett viktigt socialt inslag i livet och helst vill de flesta av oss att det vi lägger på tallriken ska vara såväl gott som nyttigt och näringsrikt. Arbetsgivare - vad vill du stötta? David säger att den miljö vi vistas i har en mycket större påverkan på våra matval över tid än våra personliga preferenser. Om du som arbetsgivare vill gynna positiva hälsoförändringar kan ni välja att se näringsfrågan som en strategisk fråga. Vilka val vill ni stötta? Är det Coca Cola eller något nyttigare? För vad vi än serverar så stöttar det ett beteende. Planera din dag Om du reser mycket i jobbet är Davids råd är att fundera på var du kommer att befinna dig och vilka ätmöjligheter som kommer att finnas där. Vet du att det kommer bli svårt att få till bra mat så ta till exempel med lite nötter, torkade bönor, kokta ägg eller frukt. Hoppa på en diet? Vill du prova en diet tipsar David om att först ställa dig frågan varför. Vad är det du vill uppnå, hur påverkar det dig både nu och långsiktigt? Är det hållbart för din vardag och ditt liv? Vill man hålla det enkelt så kan man försöka sträva efter artrikedom i kosten. Äter jag mest vete och ko? Kan jag välja in fler arter? Vi hoppas att ni får inspiration att göra det enkelt, gott och trevligt. För äter gör vi trots allt hela livet! Vår samarbetspartner Skandia har med hjälp av Novus genomfört en ny undersökning om vilken roll personalen har spelat i framgången bakom de sk gasellföretagens framgång. Totalt har 250 VD/HR-chefer på gasellföretag* intervjuats under våren. Kort sammanfattning av resultat: Drygt 9 av 10 uppger att medarbetarna i hög grad har bidragit till företagets tillväxt hittills. Medarbetarna spelar en central roll. Det är med sin kompetens och engagemang som medarbetarna främst har bidragit till tillväxten. 3 av 10 har haft problem med ohälsa bland medarbetare. Nästan 6 av 10 anger att friskvård och förebyggande hälsopolicy är viktigt för företagets fortsatta utveckling. Den här frågan har inte varit ett viktigt fokus i uppstartsskedet men ökar i betydelse för den fortsatta utvecklingen. *Gasellföretag: Omsättning > 10 mkr och minst 10 anställda. Ökat sin omsättning varje år senaste tre åren.

Har du någon gång tränat mot ett mål men känt att du har stannat i utvecklingen, nått en platå där inget händer? Visste du att det kan bero på att du inte har utnyttjat kraften i ditt viktigaste träningsredskap: maten? Det är otroligt fascinerande hur mycket du kan åstadkomma med din träning – enbart genom att äta rätt. I det här avsnittet djupdyker vi därför i just det här, om hur maten och träningen samverkar och påverkar din kropp. Till min hjälp har jag näringsfysiologen David Ek, som är aktuell med boken ”Maten – ditt viktigaste träningsredskap”. Dessutom: i slutet av programmet besvarar vi frågan om varför vi svenskar bara vill dricka rosé när solen skiner samt hur man fixar vårens bästa buffé tillsammans med avsnittets partners Wine & Friends och Zeta.

Vi har tillsammans med vår återkommande gäst David Ek (tidigare Jonsson) ett frågeavsnitt där vi fokuserar lite mer på Davids expertområde vilket är kosten. Det blir bland annat en lång diskussion kring fastande träning och intermittent fasta tillsammans med träning. Lite funderande set point och en grundlig genomgång av kolhydratuppladdning med dess fördelar och nackdelar. David har varit gäst flera gånger tidigare i vår podd, avsnitt 4, avsnitt 19, avsnitt 60 och avsnitt 92. På Tyngre Träningssnacks instagram kan du hitta bilder relaterat till detta (och tidigare) avsnitt. Hålltider 00:00:00 David Ek (tidigare Jonsson) assisterar i dagens frågeavsnitt 00:03:33 Likheter och skillnader i periodisering för kondition eller styrka 00:09:56 Hur mycket fett behöver man äta för att ta upp fettlösliga vitaminer? 00:14:01 Fastande träning eller träning och periodisk fasta 00:39:54 Vad är grejen med vitt ris och kroppsbyggare? 00:44:00 Mjöl gjort på bönor vs vanligt mjöl 00:46:05 Kan man återställa sin set-point vid långvarig viktstabilitet efter viktnedgång? 00:53:23 Vad kan man göra åt överansträngning i baksida lår? 00:57:14 Äter Jacob verkligen så mycket lösgodis? 01:01:47 Hur vet man var man ska börja om man vill bli bra på Crossfit? 01:07:17 Finns det någon poäng med kolhydratsuppladdning?