Podcast appearances and mentions of ashley carman

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP to develop podcast IP for TV — with brands still needing convincing to shift ad budgets to match audience engagement.RSS.com co-founder Alberto Betella argues the real issue with AI in podcasting is opacity, not the tools themselves, launching an AI disclosure checkbox in RSS.com's episode uploader and the interactive resource shouldidisclose.ai to help podcasters navigate transparency.Cumulus Media filed for bankruptcy protection in Texas, with a restructuring deal that would eliminate approximately $600 million in debt by transferring ownership to lenders while CEO Mary Berner says operations and staffing will remain unaffected.Ashley Carman reports that Netflix's exclusive podcast deals include clip restrictions on third-party platforms like YouTube, with early data showing Spittin' Chiclets and 3 & Out with John Middlekauff both seeing significant year-over-year drops in subscriber growth since moving to Netflix.Variety looks at how true crime podcasts are monetizing parasocial listener relationships, with major brands like Hyundai now sponsoring legacy shows like My Favorite Murder as the genre's audience reach extends well beyond its true crime podcast roots.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Digiday examines long-form creator content's push onto television screens, highlighting Spotter's New York upfront event and moves by Audiochuck and Universal's UCP to develop podcast IP for TV — with brands still needing convincing to shift ad budgets to match audience engagement.RSS.com co-founder Alberto Betella argues the real issue with AI in podcasting is opacity, not the tools themselves, launching an AI disclosure checkbox in RSS.com's episode uploader and the interactive resource shouldidisclose.ai to help podcasters navigate transparency.Cumulus Media filed for bankruptcy protection in Texas, with a restructuring deal that would eliminate approximately $600 million in debt by transferring ownership to lenders while CEO Mary Berner says operations and staffing will remain unaffected.Ashley Carman reports that Netflix's exclusive podcast deals include clip restrictions on third-party platforms like YouTube, with early data showing Spittin' Chiclets and 3 & Out with John Middlekauff both seeing significant year-over-year drops in subscriber growth since moving to Netflix.Variety looks at how true crime podcasts are monetizing parasocial listener relationships, with major brands like Hyundai now sponsoring legacy shows like My Favorite Murder as the genre's audience reach extends well beyond its true crime podcast roots.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Ashley Carman, Reporter at Bloomberg, joins The Rundown to break down whether Spotify is entering a more fragile phase under its new co-CEOs. We dig into mounting competitive pressure from YouTube and Netflix, the state of podcast monetization, and whether Spotify still has real pricing power. Carman also explains how AI is quietly reshaping the creator economy—and what it all means for the future of the platform.

1288. Llamar podcast a un podcast empieza a ser, paradójicamente, uno de los grandes problemas del propio formato, y de ahí nace la reflexión que comparto en este episodio. Llevo tiempo dándole vueltas a esta sensación de desgaste, de dilución del término, y el artículo publicado en The Verge por Andru Marino ha sido la chispa definitiva para ponerlo todo en orden y pensarlo en voz alta. No se puede negar que el podcast está más presente que nunca. Desde aquella explosión inicial alrededor de 2014, con Serial como referencia clara, hasta el empujón definitivo que supuso la pandemia de 2020, el formato ha crecido en consumo, en producción y en visibilidad. Cada vez hay más gente escuchando podcast, más personas creando contenido y más plataformas intentando subirse a la ola. Y, precisamente por eso, empiezo a preguntarme si no hemos llegado al punto en el que llamar podcast a algo ya no lo hace especial, sino todo lo contrario. La reflexión de Andru parte de algo muy concreto: su recap anual de YouTube. Al revisar su pestaña de “podcast”, se encuentra con recetas de cocina, fragmentos de informativos, cortes de radio, pseudoprogramas de televisión y contenidos que poco o nada tienen que ver con lo que históricamente hemos entendido como podcast. Ese batiburrillo le lleva a plantearse si no ha llegado el momento de jubilar la palabra, no porque el formato esté muerto, sino porque se ha convertido en una etiqueta comodín. Y aquí conecto directamente con algo que me resulta muy familiar. A lo largo de los años hemos visto desaparecer o quedar relegados términos como webserie, videoblog, internauta, sala de chat o incluso aquello de “navegar por internet”. Muchas de esas palabras siguen existiendo, pero ya no definen nada relevante para las nuevas generaciones. Las usamos quienes las vivimos en su momento, pero han dejado de ser aspiracionales, modernas o atractivas. En el artículo también se menciona una observación muy interesante de Ashley Carman durante The Podcast Show de Londres. En una feria dedicada al podcasting, varios ponentes evitaban conscientemente la palabra podcast y hablaban directamente de shows. No era casualidad. El término empieza a sonar demasiado de nicho, demasiado concreto, y eso, de cara a anunciantes y marcas, no resulta tan seductor como algo más amplio, más difuso y más vendible. Este cambio no es nuevo. Ya lo hemos visto con los influencers, ahora rebautizados como creadores de contenido. Hacen prácticamente lo mismo, pero el cambio de nombre permite ampliar el marco, abrir nuevas puertas comerciales y estirar el concepto hasta donde haga falta. Con el podcast empieza a pasar algo parecido. Llamarlo show permite incluir vídeo, directos, teatros llenos, estudios con neones y cualquier cosa que tenga un micro delante. Incluso hay casos extremos, como The Adam Friedland Show, donde se corrige a los invitados si utilizan la palabra podcast. Ahora es un talk show. Y punto. El término podcast, para muchos, empieza a resultar limitante, antiguo o poco sexy desde el punto de vista del marketing. Pero todo esto tiene una lectura positiva si se mira desde el audio. Para quienes siguen creando pensando en el oyente, en la compañía, en el criterio y en el nicho, este desplazamiento del foco puede ser una liberación. Las grandes plataformas seguirán usando el audio como segunda vida de sus contenidos, pero ya no inundarán las plataformas de podcast con productos efímeros diseñados para otro consumo. Quizá no estemos asistiendo a la muerte del podcast, sino a su regreso a casa. A dejar de ser la palabra de moda para volver a significar algo concreto para quien le da al play buscando una voz honesta al otro lado. Puede que el término se desgaste, que ahora todo se llame show, pero mientras exista esa escucha íntima y personal, el podcast —aunque ya no lo llamemos así— seguirá vivo. Y, quién sabe, puede que dejar de estar de moda sea justo lo que necesitaba.Puedes leer el artículo de Andru Marino en The Verge en el siguiente enlace:It's finally time to retire the word ‘podcast'https://www.theverge.com/entertainment/842457/podcast-show-name-change_____________ ¡Gracias por pasarte 'Al otro lado del micrófono' un día más para seguir aprendiendo sobre podcasting! Si quieres descubrir cómo puedes unirte a la comunidad o a los diferentes canales donde está presente este podcast, te invito a visitar https://alotroladodelmicrofono.com/unete Además, puedes apoyar el proyecto mediante un pequeño impulso mensual, desde un granito de café mensual hasta un brunch digital. Descubre las diferentes opciones entrando en: https://alotroladodelmicrofono.com/cafe. También puedes apoyar el proyecto a través de tus compras en Amazon mediante mi enlace de afiliados https://alotroladodelmicrofono.com/amazon La voz que puedes escuchar en la intro del podcast es de Juan Navarro Torelló (PoniendoVoces) y el diseño visual es de Antonio Poveda. La dirección, grabación y locución corre a cargo de Jorge Marín. La sintonía que puedes escuchar en cada capítulo ha sido creada por Jason Show y se titula: 2 Above Zero.  'Al otro lado del micrófono' es una creación de EOVE Productora.

It is time for our daily Tech and Business Report. KCBS anchor Holly Quan spoke with Bloomberg reporter Ashley Carman. Cable TV has become a lot less popular, but people are still turning on their TVs to watch podcasts. YouTube has gained a larger audience of devoted podcast listeners, dedicated more than 700-million hours watching creators in October alone.

Matt is joined by Bloomberg's Lucas Shaw and Ashley Carman to discuss UFC's $7.7 billion rights deal with Paramount, as well as the changing landscape in the podcast business. They begin by discussing the huge swing David Ellison took to secure the entire slate of UFC's streaming and broadcast rights for Paramount+, eliminating the pay-per-view model. They debate where the money comes from and why UFC ultimately chose Paramount over others (02:47). Next, they discuss Amazon's decision to fold its podcast unit, Wondery, into its Audible banner; talk about the industry's shift into the video format; and predict which podcast has the best chance to dethrone Joe Rogan (12:19). For a 20 percent discount on Matt's Hollywood insider newsletter, ‘What I'm Hearing ...,' ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Lucas Shaw and Ashley Carman Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming.  Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear. In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Haygood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power. We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman.  This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281. Sources for This Episode Anderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023. Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022. Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023.  Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023. Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019. Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019. Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017. Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming. Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear.In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Haygood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power.We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman. This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281.Sources for This EpisodeAnderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023.Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022.Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023. Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023.Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019.Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019.Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017.Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming. Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear.In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Hagood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power.We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman. This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281.Sources for This EpisodeAnderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023.Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022.Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023. Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023.Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019.Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019.Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017.Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming.  Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear. In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Haygood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power. We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman.  This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281. Sources for This Episode Anderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023. Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022. Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023.  Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023. Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019. Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019. Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017. Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming. Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear.In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Hagood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power.We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman. This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281.Sources for This EpisodeAnderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023.Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022.Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023. Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023.Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019.Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019.Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017.Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming.  Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear. In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Haygood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power. We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman.  This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281. Sources for This Episode Anderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023. Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022. Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023.  Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023. Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019. Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019. Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017. Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming. Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear.In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Hagood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power.We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman. This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281.Sources for This EpisodeAnderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023.Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022.Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023. Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023.Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019.Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019.Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017.Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming.  Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear. In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Haygood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power. We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman.  This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281. Sources for This Episode Anderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023. Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022. Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023.  Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023. Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019. Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019. Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017. Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

White noise has a very precise technical definition, but people use the term loosely, to describe all sorts of washes of sound—synthetic hums, or natural sounds like a rainstorm or crashing waves—that can be used to mask other sounds. Twenty years ago, if you'd told someone white noise was a regular part of your life, they would have found that unusual. Nowadays, it's likely they use it themselves or know someone who does. The global white noise business is valued at $1.3 billion; TikTok is full of people trumpeting its powers; and Spotify users alone listen to three million hours of it daily. Far more of these sounds already exist than any one person could need—or use. And yet, more keep coming.  Looking out at this uncanny ocean of seemingly indistinguishable noises, we wanted to see if it was possible to put a human face on it; to understand why there is so much of it, and what motivates the people trying to soothe our desperate ears with sounds you're not really supposed to hear. In this episode, you'll hear from Elan Ullendorff, who writes the illuminating Substack Escape the Algorithm; Stéphane Pigeon, founder of myNoise; Brandon Reed, who runs Dwellspring; and Mack Haygood, author of Hush: Media and Sonic Self-Control and host of the podcast Phantom Power. We'd also like to thank Dan Berlau, Sarah Anderson, and Ashley Carman.  This episode was written by Katie Shepherd, Evan Chung, and Willa Paskin. It was produced by Katie Shepherd. We produce Decoder Ring with Max Freedman, and Evan is also our supervising producer. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, please email us at DecoderRing@slate.com, or leave a message on our hotline at 347-460-7281. Sources for This Episode Anderson, Sarah. The Lost Art of Silence: Reconnecting to the Power and Beauty of Quiet, Shambhala Publications, 2023. Blum, Dani. “Can Brown Noise Turn Off Your Brain?” New York Times, Sep. 23, 2022. Carman, Ashley. “Spotify Looked to Ban White Noise Podcasts to Become More Profitable,” Bloomberg, Aug. 17, 2023.  Carman, Ashley. “Spotify to Cut Back Promotional Spending on White Noise Podcasts,” Bloomberg, Sep. 1, 2023. Hagood, Mack. Hush: Media and Sonic Self-Control, Duke University Press, 2019. Pickens, Thomas A., Sara P. Khan, and Daniel J. Berlau. “White noise as a possible therapeutic option for children with ADHD,” Complementary Therapies in Medicine, Feb. 2019. Riva, Michele Augusto, Vincenzo Cimino, and Stefano Sanchirico. “Gian Lorenzo Bernini's 17th century white noise machine,” The Lancet Neurology, Oct. 2017. Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Time now for our daily Tech and Business Report. Today, KCBS Radio anchor Eric Thomas spoke with Bloomberg's Ashley Carman. Amazon plans on using AI to bring more books to its Audible streaming service

In the podcasting world, audio quality used to be king. Today, however, video elements have become increasingly essential. As platforms like Spotify, YouTube, and Apple Podcasts continue to shift their strategies, the landscape of audio content is changing faster than ever.Join me and Ashley Carman of Bloomberg News as we break down everything about the podcast business, the current state of podcast deals, and paid podcasting and subscription models.08:48 Video's Impact on Podcasting12:44 Spotify's Video Push21:45 Paid Podcasts25:08 Audiobooks34:37 YouTube TV AppThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!

The Political Scene brings you a recent episode of Vanity Fair's “Inside the Hive,” hosted by the special correspondent Brian Stelter. The Atlantic staff writer Helen Lewis and the Bloomberg reporter Ashley Carman join Stelter to discuss the Trump campaign's strategy of courting so-called podcast bros,  including the comedian Theo Von and the Twitch streamer Adin Ross. Both have provided Trump with some of the most viral moments of the 2024 campaign, and helped him reach a young, male audience whose support he may need in order to win in November. The strategy carries risks, however, as we've seen in the case of Trump's running mate, J. D. Vance, whose past media appearances have come back to haunt him. “They do kind of lure people into this . . . confessional, chatty mode,” Lewis says of the bro podcasts. “And I think that's why maybe they could become quite dangerous. . . . Politicians might not realize how that might look in the cold light of day to other people.”This episode originally aired on September 12th.To discover more from “Inside the Hive” and other Vanity Fair podcasts, visit vanityfair.com/podcasts.

Send us a textAfter reading Ashley Carman's latest article, we're diving into the rising trend of long-form podcast episodes. With podcasters like Joe Rogan, Lex Fridman, and Stephen Bartlett regularly releasing 3 to 9-hour conversations, it's clear that listeners are staying tuned for extended content. But why are long episodes becoming so popular? Join us as we explore how listeners engage with long-form content, why podcasts allow flexibility in how we consume media, and the editing secrets behind successful lengthy episodes. Read the article: Podcasters Ditch Short Episodes in Favor of Four-Hour ConversationsSupport the showContact Buzzcast Send us a Text Message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Send a "boostagram" through Fountain or Castamatic Email us at support@buzzsprout.com Thanks for listening & keep podcasting!

Podcasts are hardly a new medium in American politics. But that doesn't mean they aren't disrupting the dynamics of the 2024 presidential race. Consider hotshot hosts like Theo Von, Ezra Klein, and Adin Ross; all of them have been able to give listeners an intimate glimpse at politicians from Donald Trump to Tim Walz, says Atlantic staff writer Helen Lewis on the latest episode of Inside the Hive. Lewis, who is joined by Bloomberg reporter Ashley Carman, contends that podcasts can offer the pols an unique opportunity to get up close and personal with their voters. However, as we've seen in the case of JD Vance—whose past audio appearances have come back to haunt him—the medium can cut both ways. “They do kind of lure people into this much more kind of confessional chatty mode,” Lewis says. “And I think that's why maybe they could become quite dangerous…politicians might not realize how that might look in the cold light of day to other people.”Share your thoughts on Inside the Hive. As a token of our appreciation, you will be eligible to enter a prize drawing up to $1,000 after you complete the survey.https://selfserve.decipherinc.com/survey/selfserve/222b/76152?pin=1&uBRANDLINK=5&uCHANNELLINK=2

All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast production costs; geographic and user agent download numbers plus May's average CPM numbers from Libsyn Ads. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE!

All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast production costs; geographic and user agent download numbers plus May's average CPM numbers from Libsyn Ads. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE!

Bloomberg's Ashley Carman joins Taylor Lorenz to discuss the current state of audio and its creator economy. They discuss Spotify's impact and how close we are to achieving the decade-long dream of viral audio. Plus, Ashley takes us into the ridiculous world of fake podcast ads on TikTok and the rise of audiobooks and AI narrators. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Bloomberg's Ashley Carman joins Taylor Lorenz to discuss the current state of audio and its creator economy. They discuss Spotify's impact and how close we are to achieving the decade-long dream of viral audio. Plus, Ashley takes us into the ridiculous world of fake podcast ads on TikTok and the rise of audiobooks and AI narrators. Learn more about your ad choices. Visit podcastchoices.com/adchoices

No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes

No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes

DescriptionWhy'd you like that celebrity photo on Instagram? Why'd you leave that restaurant review on Yelp? Why'd you text in lowercase, or turn on read receipts, or share your location? The Verge's Ashley Carman and Kaitlyn Tiffany ask the hard, weird, and occasionally dumb questions about how your tiny tech decisions impact your social lifeWebsite: https://www.theverge.com/whyd-you-push-that-button What I Liked About This EpisodeThe intro does a good job of getting us acquainted with each person's voice and explains what the show is about.What I Thought Could Use Some PolishingThe intro has a ton of hiss. I give you a pass cause it was 2020, but all the "Chit chat" at the beginning would've been better at the end. In the end, I'm not the target audience for this. I love Ashley's articles in The Verge.The Goal Of This ShowThis show aims to help you make the best episodes and grow your downloads. If you'd like a deeper dive here are some additional servicesGet Your Podcast ReviewedProfit From Your Podcast BookPut Dave In Your PocketSubscribe and Follow the Show Listen to Podcast Rodeo Show: Reviews and First Impressions of Your Podcast Mentioned in this episode:Join the School of Podcasting!Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of PodcastingJoin the School of PodcastingAgain, sign up for the Free Book Launch Webinar using the link below (aff)Book Launch Secrets Book Launch Secrets Free WebinarWant proven methods to make your next book launch more successful? Then you need to know about a webinar I'm co-hosting that will do exactly that. The webinar will teach you proven principles and methods to help your next book launch go off like a rocket.  Then, at the end of the webinar, Thomas Umstattd Jr. and I will answer any of your questions about how to launch a book.   Webinar Details:  Topic: Book Launch Secrets  Cost: Free  Hosted By: Dave and Thomas Umstattd Jr.  When: This Thursday, March 21st at 2:30pm PST, 4:30pm CT, 5:30pm EST  Register by clicking the link below.  Free replay? Yes, but only if you register.  I've known Thomas for a long time and can think of no better person to teach you the keys to having a successful book launch. This is going to be excellent. Don't miss it. Register for the free webinar below..Book Launch Secrets

Pitchfork's parent company is folding the influential music site into GQ. Vulture's Craig Jenkins explains how this is the end of an era. Bloomberg's Ashley Carman says the robots are here to help. This episode was produced by Amanda Lewellyn and Hady Mawajdeh, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Sean Rameswaram. Transcript at vox.com/todayexplained Support Today, Explained by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Paris Marx is joined by Eric Silver to discuss Spotify's big plan to dominate podcasting, why it's now pulling back from those efforts, and the difference between highly produced and more independent podcasts.Eric Silver is a podcast producer and head of development at Multitude.Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.The podcast made in partnership with The Nation and is produced by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.Also mentioned in this episode:Paris will be in Christchurch on February 4 (full details to come) and Wellington on February 8 (details here). He's hoping to get an Auckland date organized and is open to going to Australia.Spotify pulled back on its podcasting ambitions last year, canceling big shows and laying off staff.After buying Gimlet and Parcast, it merged them into Spotify Originals last year.Ashley Carman posted a slide from a Spotify presentation presenting the RSS feed as “outdated tech” because it's harder for them to harvest data from.Support the show

Brad Jacobs, Executive Chairman of XPO Logistics (NYSE: XPO), joins to discuss his new investment venture, the delivery industry and founding XPO, and his new book “How to Make a Few Billion Dollars.” Ashley Carman, reporter with Bloomberg News covering the audio industry, joins to discuss Spotify cuts. Rania Sedhom, Managing Partner at Sedhom Law Group, joins to discuss legal concerns in how businesses use AI in marketing, and how content creators/actors are aiming to protect their services from artificial intelligence. Chris Ailman, Chief Investment Officer at the California State Teachers' Retirement System (CalSTRS), joins to discuss prepping for a recession and pressures on public funding. Hosted by Paul Sweeney and Jess Menton.See omnystudio.com/listener for privacy information.

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Hollywood isn't letting go of audio any time soon by Amrita Khalid: https://newsletters.feedbinusercontent.com/ae8/ae8dee115349ff41d836ba70ea6e793576c63a5b.htmlAmazon is sticking ads in Prime Video shows and movies unless you pay more by Jess Weatherbed: https://www.theverge.com/2023/9/22/23885242/amazon-prime-tv-movies-streaming-ads-subscription-dateAs for the rest of the news… Audacia Audio's Kym Treasure breaks down why audio should be in your multi-channel marketing strategy, Adweek finds Americans don't like advertisers using AI marketing on them unless it comes with a price discount, Edison Research has published their chart of the top 25 UK podcasts, and takeaways from Digiday's Publishing Summit focusing on attention metrics, engagement, and the importance of proving advertiser's return on investment.

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Hollywood isn't letting go of audio any time soon by Amrita Khalid: https://newsletters.feedbinusercontent.com/ae8/ae8dee115349ff41d836ba70ea6e793576c63a5b.htmlAmazon is sticking ads in Prime Video shows and movies unless you pay more by Jess Weatherbed: https://www.theverge.com/2023/9/22/23885242/amazon-prime-tv-movies-streaming-ads-subscription-dateAs for the rest of the news… Audacia Audio's Kym Treasure breaks down why audio should be in your multi-channel marketing strategy, Adweek finds Americans don't like advertisers using AI marketing on them unless it comes with a price discount, Edison Research has published their chart of the top 25 UK podcasts, and takeaways from Digiday's Publishing Summit focusing on attention metrics, engagement, and the importance of proving advertiser's return on investment.

By Walt HickeyWelcome to the Numlock Sunday edition.This week, I spoke to Bloomberg's Ashley Carman, who writes the Soundbite newsletter. Here's a recent thing what I wrote about it: The hottest thing in music touring right now is selling affluent 30-somethings their old eye shadow and tight pants back for a considerable markup, with alt-rock bands making a killing on the road. The forthcoming When We Were Young festival in Vegas has sold 160,000 tickets, Blink-182's North American tour just wrapped with $85.3 million gross on 564,000 tickets, which follows a 2021 outing by Weezer, Green Day and Fall Out Boy that grossed $67.3 million on 659,062 and an $88 million My Chemical Romance tour. Anyway, if any bookers want to take a look at my high school iPod Mini, I have absolutely categorically figured out exactly what the next three years of successful concert tours are going to be.Right now the podcast industry is in utter chaos, the music industry is beseiged by an enigmatic TikTok and the rise of AI, and the main things that appear to be working in the record business are unexpected niches, like country music and Mexican regional music. Ashley's covered it all, so I wanted to have her back on to chat about it, in audio no less!Carman can be found at Bloomberg.This interview has been condensed and edited. Ashley, thank you so much for coming back on, it's a pleasure to have you.Yeah, happy to be here.You cover audio; it's a big beat, it has a lot going on, and it's been a really dynamic couple of months it seems, in your field. What's been going on?Basically my beat, I started out covering the podcast industry over at The Verge for a number of years, then came over to Bloomberg, still with that intention to cover the podcast world, but also add in some of the music industry, really getting both sides. Obviously, audio can also include audiobooks, all the various genres of audio that exist in this world, but primarily focused on the podcast space and music industry. What's been going on? Podcasting has been having a little bit of a market correction reckoning. The music world is pushing for a whole new streaming model and wringing their hands over generative AI. So, busy dynamic moments on both sides of the industry.I recall reading a little while ago that the audio slice of the pie, so to speak, is increasing, but the individual groups within it are rising and falling pretty dynamically. I guess let's talk a little bit about what hasn't really been working super well lately. You've written a lot about the podcast industry and the consolidation that we've seen in that. What's been going on in the past six months; it seems like there's been a serious contraction?Yeah. So, essentially the very sped up version of the podcast world up until now is, starting around 2019, you had Spotify enter the space, spending a ton of money, which basically set off this huge gold rush around podcasts. Amazon entered the world with Wondery, adding it onto Amazon Music, Spotify obviously making its acquisitions, SiriusXM, iHeart, which of course has been in audio, and SiriusXM having been in audio, but really in earnest signing big lucrative podcast deals. And that goes on for a few years. You have the live audio craze of Clubhouse, and then this past year, really what's happened is this moment of, okay, we spent a lot of money on these podcast deals and locking up some of these big names in exclusive partnerships, but are we actually making our money back on those deals?I think that's what we're starting to see now is this correction of, hey, what were these deals really worth?Was this just a super frothy, hyped ecosystem that got us into some financial troubles? So, now, with that in the rearview mirror, some more awareness around the smart deals that could be made, you're seeing some consolidation in the space, even on the smaller network side, who were maybe benefiting from that frothy environment. Now they're like, okay, we need to figure out how we're going to survive in this ecosystem, especially when there's a broader ad pullback in the market. So, they're starting to consolidate, the bigger companies are laying folks off because they just got over their skis, as far as the investment, and yeah, it's just been a rough time, honestly, but I'm hoping that it turns a corner soon.Yeah, it seems like frothy is a good word. What companies, what kind of podcasts and what industrial organization structure has been the most durable? It seems like the big guys who put a ton of money into recruiting maybe a lot of talent from movie and television, those haven't necessarily done as well, because they were very ad sensitive, but that's not everything. There are still a lot of things that are working in podcasts, it seems.Yeah, and I guess the important caveat here is that podcasting is growing. Audio companies' revenue is growing in the podcast world. It's not the type of downturn we're seeing where all of a sudden it's like we lost 7 billion listeners this month. It's not like that. The space itself is actually growing, it's just when it's in relation to the deals themselves and how much was spent for the return, it was maybe just a little too early for that moment. So what's working is people do enjoy listening to podcasts. I personally, I see it in my friends, which granted, I have the bias of being a media reporter, and my friends are also media people, but they buy stuff from podcasts. They enjoy engaging with it.So from that perspective, I actually think podcasts have a lot of might, and there's been a lot of stuff written recently, not from me, but other great reporters, who have covered just how important podcasts are in the political landscape, as well. You can really see the impact and the amount of conversation they can drive and really bring people to make certain decisions. So I think that actually the spotlight is on them; it's just the business has been a little tricky.Yeah, it's weird, I've seen a lot of podcasts that had been very ad supported for a while often start pivoting toward live events and whatnot, which is what music acts do historically as well. You don't always need to make all your money off of the physical sales, it can also just be actual events.The podcast touring definitely still exists. I don't know if it's the biggest slice of the pie, but there's of course Patreon and subscriptions, which have been a success story for the podcasters that can make it work. So, there are alternate avenues for success.What else isn't really doing all that swell when it comes to audio right now? I know that podcasts have had a hiccup, but you've also run a couple of times about how Spotify is looking to raise prices, potentially, and you're looking at some of these larger companies that have tried to really control a lot of the audio pie that might not be doing as well.Yeah. So, I think what you're hinting at maybe is just the streaming environment for music. Really what we're seeing there is, it's really obviously reversed the trend of piracy, back in the day, and we're streaming now, companies are doing great, the music companies are growing, they're public, all of that. But what we're seeing in that world is a little bit of concern over the potential future, which is how do they continue growing? How do they maximize the dollar from the streaming services? You've seen price increases. And then also, even more somewhat forward facing, just how do you deal with generative AI when maybe that would lead to an influx of content out there?How do you actually allow artists who do this for a living and maybe aren't necessarily totally financially motivated by it to actually have their music be heard and make money off of it? And then of course, in the music world, you also have the struggle that TikTok runs so much of this now in the conversation, so what do you do? How do you break artists? How do you make superstars when a lot of this is at the whim of an algorithm?Yeah, I don't have it in front of me, but I feel like you wrote something a little while ago about how some of the major music companies are even starting to invest in some of these streams, whether they're the lo-fi or high-pitched streams, to capitalize on some of that social. Am I remembering that correctly?Yes, and I also need to put myself back in that story. The piece that I wrote was about sped up songs, which is a TikTok trend; it's like chipmunk singing, it's just sped up tracks. And what the major labels have covertly done is run Spotify accounts that have all those tracks on there. So, it kind of gives off this veneer of, oh, this is some low-key TikTok DJ who put this up here, and I stumbled upon this big secret, when actually it's totally blessed by the labels and ensures that when you're listening to that song, they get paid the proper royalties. Because obviously if some random person uploaded a song, I guess we would say illegally, without the proper rights, and they don't properly tag the rights holders, the rights holders don't get paid. So you could see the incentive to be like, here's your cool thing, but we're actually going to make our money off of it.How widespread is that? That's wild.I wrote about, I believe it was a Universal account that I wrote about, and I think I wrote about a Warner account as well. So, in those two cases, there were two different accounts. And then, gosh, I would need to check, but one of them actually put out an official compilation of sped up songs.There are ghost kitchens for music now, that's amazing.Yeah.So let's talk a little bit about what's hitting. A story that you wrote fairly recently, that I really enjoyed because it struck me directly on target, demographically and generationally, was about how one of the biggest hits on the road these days, and one of the biggest tours out there, and one of the biggest odd successes that we've seen in the live events industry, has been the late aughts revival of rock, whether it's Blink-182 or any of these other emo-related bands. I dug that because obviously everybody likes reading about themselves at times, but this seems like it was a little unexpected, that it really is hitting. Why is that?Yeah, so what I wrote about — you did a good job recapping, but just to cover even more so is that — yeah, you have tours like Blink-182, they got back together, their tour is massive. I have the exact number: The North American leg of their tour grossed $85.3 million and sold 564,000 tickets according to Billboard. Yeah. So they've just had this massive success, which has also translated to streaming, and then you also have tours like My Chemical Romance, who reunited, that did also amazingly well. They grossed $80 million on their tour last year. And then, additionally, there's just this When We Were Young festival, which maybe you've heard of, in Vegas, which is a who's who of that era and rock bands. And so, really what we're seeing is these bands command an audience, even though their heyday was 2004, or even the late ‘90s.And I don't know exactly what's causing it. Obviously, it could be that folks like us, we're older, we have jobs, we can afford to go to concerts, we have a disposable income, maybe we're going to see it. Maybe the torch is being passed from our parents' generation of rockers down to them, and they're going to become the big rock stadium X, that everybody goes to see in the summer, or whatever it is. Or, this is kind of the X factor, is maybe it's the Y2K interest from Gen Z, and this resurgence in that aesthetic and culture. It could be that, too; it could be all those things. But yeah, it's cool to see, and it's definitely a trend that people are banking on.Yeah. And again, the numbers here are wild. You mentioned Blink-182, I think they have the fifth- or sixth-highest three-month live grosses. They are genuinely one of the most competitive acts out there per that ranking in that post.And they're touring a ton. I mentioned the North American numbers, but they're going around the world. It's almost a year-long tour, so it's going to be massive.Great. Yeah, it's definitely a cool trend, because one thing that you've written a lot about is that what's hitting now is really inconsistent. We can talk about a couple of things; one thing I want to talk about is Mexican music, one thing I want to talk about is country music. Where do you want to go first with this? Because the things that are doing really, really well are fairly eclectic.Yeah, we can start with any of them. I think the story of country music is pretty interesting.Morgan Wallen has just been a force who, without getting into the full story, he was caught on camera using the N word — not great, a lot of issues around him. Also, there was some COVID stuff, back in the COVID days. So, really, he's just had this moment where his fans are committed, they love him, he's selling out stadiums, doing really, really well.His story of the country music is interesting, because you have these acts who are starting to be, I guess you would call them crossover? They're starting to reach into a pop audience, even. And also you have this sort of cultural shift that some people would like to see in country, which is maybe more voices from women, or Black artists, or LGBTQ artists, and the struggle between that and the reality that Morgan Wallen is the biggest country star in the world right now.So, that's the story of country, and it's an interesting one, because there's definitely some tension there.Wallen is interesting for a lot of reasons, but his album, One Thing at a Time, has been topping the rankings for quite some time. He did some interesting stuff with that. He clued in on a trend, on how to, not manipulate per se, but how to use streaming incentives to their advantage. Because a 36-song record that is almost two hours long, which you rarely see, but if you're thinking of a streaming thing, that could make sense, right?Yeah. If you want to give fans a lot to listen to, you definitely could. Although, I do think a lot of it is probably all going to his singles. I hear them everywhere I go, and that's even in New York.Yeah. Taking another step, Mexican music in particular, you had this really great story, I want to say beginning of June, end of May, that was all about that niche in general, and there's been a lot of regional music that has succeeded. That's riding a couple of different other trends, right?Yeah. Obviously, Mexican music is sung in Spanish most of the time, and so what we're seeing there is just a continuation of growth in the Latin music broader genre, which is Bad Bunny, obviously huge, Rosalía, lots of others. So, with Mexican music, we're seeing artists like Peso Pluma, who is 23 years old from Guadalajara, he's also just been this huge act, and really the sound is truly a regional sound.And there is controversy with that, as well, around this genre called narcocorridos, which are stories around drug cartels, just Wild West stories, almost. And obviously, there's been some pushback on that, but once again, this music is really reaching people regardless of whether they speak Spanish or not.And I think the story with Mexican music is going to be, can it become as big as Reggaeton or Dembow, or something that really translates across the world? Right now we're seeing it in Mexico, obviously, the U.S., but can it really go to Asia? We're starting to see hints of it. But that's the next turn of the screw for that genre.Really? So, it does make sense that it could succeed in America because there's a large Spanish-speaking audience here, but the next marker of success is, is it going to be played in Japan?Anywhere in the world. But yeah, obviously Asia would be amazing. I spoke to some people who were like, yeah, we have listeners in Japan, which is so cool, but yeah, you want to see it succeed in all sorts of different regions that maybe don't necessarily have that direct tie to Mexico or Spanish language.Yeah. I know that they've done phenomenally well in North American tours. Bad Bunny's tour was huge.Yeah. Bad Bunny was huge, and all these Mexican artists have also been touring for years. The U.S. has a huge Mexican population, or descendants of Mexican people, so it definitely does very, very well in North America.That's exciting. It's a really great newsletter, I enjoy it a lot. And I'm interested in the space, and it's just been very cool because this seems like a very transformative time, where finally the music industry has, as you mentioned, put piracy at bay, but at the same time, there are still some issues lurking.I remember you had a story a little while ago about how people are concerned about streaming fraud, and some of the numbers that are out there when it comes to possible streaming fraud are pretty remarkable. What do you make of that?So, streaming fraud is an interesting conversation because that's one that I feel like for years wasn't really widely acknowledged, it was just maybe discussed behind closed doors. But more and more now companies are discussing this. I believe Universal talked about it, or at least nodded to streaming fraud as an issue that they're trying to handle, on their earnings call.It's just a bigger conversation in the space now, and I think part of this does come from that urgency of, okay, again, assuming there will be a future where generative AI puts a lot more music on platforms, how do you know who is there authentically? Who's getting fake streams? How do you qualify that? And quantify that? I think there's just this motivation to really crack down and make sure everyone's getting paid their fair due, and obviously the labels don't want to lose market share to what they would consider either outright fraud or just not human artists, or I don't even know, not real artists, I guess.What do you mean by that? That's interesting.It's kind of talked around, sort of this idea of real artists who are artists, musicians that are like, “This is my career, this is what I want to do,” versus someone who might be financially motivated and goes to an app to generate a song, and is like, “This is a way for me to make money.”Or, UMG has talked a little bit about noise, like white noise, for example. Is that worth as much? Should that be worth the same amount as, I think Warner famously said, "An Ed Sheeran song?" Should those be counted the same and be worth the same amount of money? The labels would obviously say no, and I assume people who make white noise would say yes. So, this is the dynamic right now.And the entity that currently gets to decide that is Spotify.Yeah, the DSPs.That's an interesting one, I feel like I'm going to see more of that in the future. So the newsletter is Soundbite. It's a Bloomberg newsletter, and it's very, very cool. Before we wrap it up, anything else that's been on your mind lately? Any stories from this summer that you feel folks should maybe be paying more attention to, whether they're inside or outside of the music industry?I think the one that everyone's watching is the generative AI story. The thing I'm watching there is it's a lot of theoretical conversation, a lot of talk, and then you have some actors being like, okay, we're going to not allow any AI-generated songs on our platform. I'm curious what the policies look like around that; I'm curious about how they define an AI-generated song. I think that is going to be a big part of the conversation, definitely the legal side and then maybe even the government side. I just think that story is going to keep snowballing into something.Obviously this is not the only industry that is reckoning with the potential for AI. A lot of it comes down to just who gets to use it and when. Can an artist use AI during the creation of a song, versus can a label use an AI to make the song, versus can a DSP use it to flood their network with stuff? It's a weird peculiar question that, you're right, is entirely theoretical in so many ways.Yeah, exactly.Cool. Well, Ashley, thanks so much for coming on. Where can folks find you?I am on X aka Twitter, I guess, @AshleyRCarman. Honestly, I'm a nerd who's like, follow me on LinkedIn, to be honest. And then, please do subscribe to my newsletter. It is free.Yeah, it's great.So that's exciting.You got some really good data in there, I'm very fond of it. Anybody who listens to stuff should definitely check it out. Ashley Carman, thank you so much for coming on.If you have anything you'd like to see in this Sunday special, shoot me an email. Comment below! Thanks for reading, and thanks so much for supporting Numlock.Thank you so much for becoming a paid subscriber! Send links to me on Twitter at @WaltHickey or email me with numbers, tips or feedback at walt@numlock.news.  Get full access to Numlock News at www.numlock.com/subscribe

After spending more than 1 billion dollars in podcasting, Spotify announced what its call a 'next chapter' as it works to streamline its services. For more, KCBS Radio's Holly Quan spoke with Bloomberg's Ashley Carman.

In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our audience. Join me and special guest James Cridland, the founder and editor of Podnews, as we explore these new features and address some critical questions.We'll begin by discussing the specifics of YouTube's new podcasting features and who has access to them. James and I discuss the process of getting your podcast on YouTube using and delve into the possibilities of RSS integration in the future.Together, we'll compare YouTube's analytics to other platforms and examine if their podcast offering integrates with current podcast hosting and distribution platforms. We'll also talk about the various formats that may excel or flounder on the platform.Monetization is inevitably on the minds of indie podcasters, too, so we'll tackle questions regarding how YouTube handles pre-roll and mid-roll ads, the platform's compatibility with your own ads, and the potential for dynamic ads when RSS is finally supported. We'll also chat about Ashley Carman's recent article and the insightful "Up Front with Simon Jordan" data as reported by Podnews last week.As we venture further into YouTube's podcasting offer, James and I will discuss the potential implications of YouTube being another "walled garden" for the medium and what it means for the open podcasting ecosystem. We'll also consider how this development could impact major players like Apple and Spotify, amongst others.Finally, we'll explore whether YouTube's entrance into podcasting will have different effects on small, indie creators compared to larger, more financially successful creators, branded podcasts, and media companies like Wondery.My special guest today:James Cridland https://james.cridland.net/biography/ James's Website Twitter: @jamescridland on Twitter Useful links from the episodeThe platform fight: Amazon pays listeners AUD $5 - Includes a piece about "Up Front with Simon Jordan" that juxtaposes Ashley's article, potentially.YouTube numbers “not doing so well”YouTube release podcast tools to allExclusive: YouTube's plans for podcastingPodnews on YouTubePodnews podcasting newsFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator, Learn How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable -...

Special Guests: Rob Lowenthal - Spotify/MegaphoneSharon Taylor - Triton DigitalDarby Dorras - ListenTom Billington  - The Podcast ShowNews: Acast released Q1/23 financials.  Acast now hosts more than 100K registered podcasts globally and they've also exceeded 100mn monthly unique listeners. They have now paid more than $250 million out to their creators since Acast began.Amazon Music is paying some Australian listeners AUD$5 (USD$3.39) in vouchers just for listening to a podcast on the platform. Amazon quietly acquired Snackable, an AI platform.The Podcast Show 2023. You can still buy tickets for the event - the code PODNEWS will get you a discount.Bumper looks at ways to look at Listen Time as a method to measure your audience's engagement with your podcast. Podcasting on YouTube is a flop so far, reports Ashley Carman in her newsletter.NewsGuard, a “news reliability data service”, has announced its entry into podcasting today. Support the showConnect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@crid.land and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net NEW: Podnews Live Events: (Tickets on sale now!) Podnews Live (Manchester) - 13/06 Podnews Live (London) - 27/09 Podnews Live (Barcelona) - 25/09 Podnews Live (Mexico City) - Nov

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

We taped this episode live at Hot Pod Summit. That's our conference for the podcast industry. We have a whole newsletter for podcasters. It's called Hot Pod, written by our very own Ariel Shapiro. Hot Pod Summit is where we bring that community—of creators, trendsetters and decision makers—together to explore the latest developments in podcasting, audiobooks and more. It was a packed house and a great time. We ended the day by recording our first ever live Decoder with Conal Byrne, CEO of iHeartMedia's digital audio group. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHeart's revenue, which was a billion dollars last quarter alone. His team makes some of the biggest podcasts around with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne Tha God who you'll hear Conal talk about quite a lot. Conal and iHeart digital earned that success by doing some unconventional things. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said he's going for big audience reach, made possible in part by his ability to run ads and even shows on iHeart's huge network of traditional radio stations. But, that maverick approach has included some controversial steps as well. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. To many in the industry, that seemed pretty disingenuous. So of course I asked Connell about that and lots more. He was a great guest, super game to answer the questions, especially in front of a live audience. Links: iHeartMedia Buys Stuff Media for $55 Million - WSJ  Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads  Cost Per Thousand (CPM) Definition and Its Role in Marketing Spotify reportedly paid $200 million for Joe Rogan's podcast - The Verge Chris Dixon thinks web3 is the future of the internet — is it? - Decoder, The Verge Decoder with Nilay Patel (@decoderpod) Official | TikTok   Transcript: https://www.theverge.com/e/23381445 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let's dig in. Leading the charge again is Oxford Road's very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg's expert audio reporter Ashley Carman.

Sarah and Beth reflect on 7 years of podcasting and what they've learned from their time together. Then, they talk with podcasting reporter Ashley Carman about the state of the industry as a whole. TOPICS DISCUSSEDWhat We've Learned from Pantsuit PoliticsThe State of Podcasting with Ashley CarmanYour Beautiful Birthday ReflectionsPlease visit our website for full show notes and episode resources Hosted on Acast. See acast.com/privacy for more information.

Feedback for Libsyn Connect, that Bloomberg article from Ashley Carman, more on localization and Spanish support, how to start and how to promote your podcast - yep. We cover so many bits and bob and of course stats, mean and median numbers! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary :13 Intro 2:17 PROMO 1: The Teardown 2:48 Rob and Elsie conversation 3:51 Follow up on Libsyn Connect! Who wants in? 9:26 All the buying of listeners through mobile game ads 18:23nLoving on the Spanish support for Libsyn 21:10 What kind of content would you love for us to create? 24:19 Rob's session recap on starting and growing your audience 36:06 Rob also got feedback on his session and he reads the feedback on the show! 41:05 PROMO 2: The Springfield Three 41:52 Season questions! Changing the show artwork per season, and how to set the numbers for a season 43:46 CNN and their Audio Podcast division 47:29 PROMO 3: Modem Mischief 48:11 Stats! Mean and Median download numbers 49:48 Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Teardown PROMO 2: The Springfield Three: A Small Town Disappearance PROMO 3: Modem Mischief Where have we been and where are we going Afros & Audio Podfest NAB NYC Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Inside Podcasters' Explosive Audience Growth - Bloomberg Podcasters Are Buying Millions of Listeners With Mobile Ads | Time Rewarded Traffic: The Inorganic User Engine Driving Ad Campaigns on Major Websites and Podcasts - DeepSee.io CNN Cuts Down Podcast Programming and Audio Department Manage your podcast effectively feat. Rob Walch - Should I Start A Podcast | Podcast on Spotify Don't Plateau! Keep Increasing Your Podcast Audience - YouTube Great podcasting tips from Dave Jackson - Podcast Guests The Benefits of an Advertising Marketplace for Podcasters & Advertisers - YouTube HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your Twitter followers. Click here to post a tweet! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

A recent news article revealed the astonishing prices some podcast hosts are charging their guests for a chance to be on their show. Michelle shares her opinion on this practice and her experience with a host of one of these podcasts. Join Michelle as she also reveals why you shouldn't pay to be a guest and the difference between advertising and public relations.    Michelle Talks About The Difference Between Advertising And Public Relations Podcasts That Charge Guests  The Power Of Podcasts Links Mentioned   Podcast Guests Are Paying Up to $50,000 to Appear on Popular Shows by Ashley Carman

This week's podcast extra is about podcasts, but this story has its roots in the early days of rock 'n' roll. Alan Freed was a celebrity DJ on WINS in New York, famous for helping popularize the nascent genre through the 1950s. But, unbeknownst to his listeners, record promoters were secretly bribing Freed and other popular disc jockeys across the country for extra air time for their artists — in a rampant practice known as “payola,” which eventually caught the eye of regulators. In 1960, the Federal Communications Commission (FCC) outlawed payola, requiring broadcasters to disclose any payments received. However, members of the music industry would continue to blow the whistle on similar behavior in the decades that followed. According to Bloomberg reporter Ashley Carman, a similar culture of pay-to-play is taking hold in the world of podcasting. Her latest piece is titled, “Podcast Guests Are Paying Up to $50,000 to Appear on Popular Shows.” On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Twitter and Facebook @onthemedia, and share your thoughts with us by emailing onthemedia@wnyc.org.

This week's podcast extra is about podcasts, but this story has its roots in the early days of rock 'n' roll. Alan Freed was a celebrity DJ on WINS in New York, famous for helping popularize the nascent genre through the 1950s. But, unbeknownst to his listeners, record promoters were secretly bribing Freed and other popular disc jockeys across the country for extra air time for their artists — in a rampant practice known as “payola,” which eventually caught the eye of regulators. In 1960, the Federal Communications Commission (FCC) outlawed payola, requiring broadcasters to disclose any payments received. However, members of the music industry would continue to blow the whistle on similar behavior in the decades that followed. According to Bloomberg reporter Ashley Carman, a similar culture of pay-to-play is taking hold in the world of podcasting. Her latest piece is titled, “Podcast Guests Are Paying Up to $50,000 to Appear on Popular Shows.”

First Jason and Molly open by digging into some details for the All-In Summit (02:12). Then they discuss Airbnb's search options (08:13), Airbnb's new aircover insurance feature (21:34) and Coinbase's disclosure that account funds aren't safe in a Coinbase bankruptcy (35:04). Then, Molly is joined by Ashley Carman to talk about Facebook dropping podcasts (54:46).

First Jason and Molly open by digging into some details for the All-In Summit (02:12). Then they discuss Airbnb's search options (08:13), Airbnb's new aircover insurance feature (21:34) and Coinbase's disclosure that account funds aren't safe in a Coinbase bankruptcy (35:04). Then, Molly is joined by Ashley Carman to talk about Facebook dropping podcasts (54:46). 00:00 Molly tees up today's show 02:12 Jason and Molly are ready for All In Summit, “Details matter” 08:13 Airbnb's search options 12:33 Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist 13:49 More on the new Airbnb search options, where could Airbnb take it? 20:29 Odoo - Get your first app free and a $1000 credit at https://odoo.com/twist 21:34 Airbnb's insurance feature: aircover 33:55 Coda - The All-in-one doc for teams, get a $1,000 credit at https://coda.io/twist 35:04 Coinbase released a filing this morning that sent some into a panic, stock down another 22% today 53:00 Jason heads out to Miami for All In Summit 54:46 Ashley Carman joins to talk about Facebook dropping podcasts FOLLOW Ashley: https://twitter.com/ashleyrcarman FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood

Ashley Carman joins Jason & Molly to discuss Spotify's acquisition of podcast ad-tech companies Chartable and Podsights (1:55). Ashley is a senior reporter at The Verge and the lead writer at HotPod. We dig into why she thinks Spotify's main competition is YouTube and how the Big Tech and Big Media podcasting efforts are playing out. After that, 10 companies pitch Jason and the team in rapid-fire (46:16). These startups went through Founder University, a 12-week course run by the team at Launch. 0:00 Jason and Molly tee up today's topics: Spotify's podcasting ambitions with Ashley Carman PLUS 10 founder pitches from Founder University 1:55 Ashley Carman joins to break down the news: Spotify acquires Chartable and Podsights, she also covers what happened to Clubhouse 13:25 Ourcrowd - Check out the deal of the week at https://ourcrowd.com/twist 14:29 What podcasting loses by going with dynamically inserted ads, building for creators vs. building for established brands, Spotify going after YouTube as the main platform for creators 26:45 Linode - Apply to their Rise program for founder-led, early-stage startups and get 3 years of discounts at https://linode.com/twist. 27:52 Podcast tracking users habits, why Spotify is rejecting open standards, sleeping giants in the podcasting space 37:01 Mercury - Banking built for startups. See more at https://mercury.com/twist 38:26 Reflecting on Lumiary's big bet to be the HBO of podcasting 46:16 First 5 pitches: Giphting, Chojuu, TaCo, Term Payments, Fix6 PLUS judge feedback 1:02:05 5 Next 5 pitches: Remotespace. SavvyTeam, Gaan, Timewell, Innocuous AI PLUS judge feedback FOLLOW Ashley: https://twitter.com/ashleyrcarman Check out Founder University: https://www.founder.university Companies Pitching: Giphting, Chojuu, TaCo, Term Payments, Fix6, Remotespace, SavvyTeam, Gaan, Timewell, Innocuous AI FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood