Podcasts about ssps

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet's head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.Maybe a “mass scale” of users wouldn't sign up for their websites, but perhaps 10% would. And, as Kim puts it, that “10% would still be valuable, and we can do a lot with that 10%.”“We created more value to [those] users, more exclusive content and high-quality content,” Kim says. “All of that became an initiative on the content side for us to deliver a premium model and give users an incentive to sign up.”Kim further talked with The Current Podcast about balancing advertiser value, user experience and performance, which he says are “always affecting each other.” Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to The Current Podcast. Today we're talking to one of the biggest digital publishers. You might not know by name, but you've definitely read their stuff. I'm talking about Net. The company behind Screen Rant, the Gamer, Kaleida make use of, and a bunch of other sites that rack up hundreds of millions of sessions every month. Joining me today is Ji Kim Valnet's, head of monetization. Ji'S been leading the charge on everything from supply path optimization to first party data to figuring out how to drive real revenue without compromising the reader experience. We'll get into some of the big shifts they've made in their tech stack and how they're bringing newly acquired brands like Polygon into their ecosystem and what other publishers can learn from their approach.Ji Kim (00:52):At Valnet, I'd like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset. I've been at NET for 10 years and we've grown tremendously. We've went through a lot ups and downs, but even as we grow, we like to think that we're small and agile and the publications we range from automotive, gaming, technology, entertainment, but entertainment has always been our flagship, but we've been kind of branching outside of that and trying to expand more and more. And then we have some lifestyle brands as well as sports.Damian Fowler (01:35):Let's talk about a moment that changed the game for Net. Can you walk us through your, I guess we're going to talk about supply path optimization at first anyway, which is a hot topic around these parts and what work you did around supply path optimization, like cutting resellers and boosting direct inventory. Could you talk us through that a little?Ji Kim (01:57):It's an ongoing process. It's certainly, I think most people agree that SPO is not an easy thing to achieve. You can commit to it one shot, but that's much harder to do considering that there will be a revenue impact. So for us, we tried both ways. We took a few sites and we took the direct approach and we saw a pretty decent stability, and then some other sites did not, and then we have to kind of revert back to it. SPO, it was always a topic that was talked about but not well enforced. And tradedesk took a big initiative to push publishers towards it. And then we started working closely with Jounce Media as well, with Chris Kane started kind of talking through some of the ideas, how should we go about it? How do we retain the value and still achieve removing the resale alliance and keep our inventory as clean as possible?(02:51):But initially our outlook of SPO was about making our inventory as clean and transparent as possible. Net considers ourselves as a premium publisher and we want to make sure that the advertisers see that as well. So we were heading in that direction. But ultimately, I think the biggest challenge with SPO was it's impossible to do an AB test because you have one A TXT file and you can't test one setup with the resell alliance, one setup without. So that's been pretty challenging to understand where's the value going, where is it coming from? And even with the Resell Alliance, when you talk to the SSPs with Resell Alliance, they'll go, oh, these are PP deals. These are not just rebroadcasting and all this stuff. So trying to understand the granularity and all that details of what each resale align means was very difficult. But ultimately we know we have to go in that direction, but we know it's not going to happen overnight, so we're kind of just taking a step at a time.Damian Fowler (03:51):That's great. What would you say was the kind of catalyst or moment that sparked that shift?Ji Kim (03:57):We always talked about advertiser value. It is important to yield as much value as possible and get the performance that we need. We always think that advertiser value is important, and when we think about that, it's like you go through stages. You go, okay, viewability needs to be important. Let's get viewability up to above standard, above average, make sure our CTR is good, but it's high quality clicks. It's not just users just clicking on stuff. Then you go through the lines and eventually you get to SPOs. Make sure that advertisers know what inventory they're getting access to, what they're buying, and make sure that they're getting insights. The transparency is there. Then we've increased the value of our inventory.Damian Fowler (04:46):Yeah, I mean that's the key, right, obviously. And speaking of that, having made these changes, are you in a position to be able to see the kind of impact that they've had from a revenueJi Kim (04:58):Perspective? Honestly, I don't think I can everything, especially with these kinds of stuff, what I've learned is it doesn't change overnight. Let's say we remove all the reseller lines yesterday. Today, likely the performance is going to drop initially and maybe things recover over time, but there's so many moving parts that it's hard to associate the value towards SPO, and that's a lot of things that we do in this industry. But I think that's when we like to look at it as, you know what? Ultimately we are improving the quality of our inventory, so we will get rewarded at some point. And that's how you move forward. But with SPO, I think the other side is that it's not just about removing reseller lines. You also have to market yourself and tell the advertisers that, Hey, we have gone in this direction. We have removed the reseller lines. All of our inventory is direct. It's clean. And that part is also hard to do. We haven't spent a lot of time or resources into marketing ourselves, and that's why we talked about, people may not know net, but they know our brands. It's the same thing. It's like we are now making a big push to let people know who Val net is, and that's going to go in hand in hand with this stuff.Damian Fowler (06:21):In terms of that messaging around the surgery as it were you're doing on the supply path, does that land well with advertisers?Ji Kim (06:32):I think it's always positively looked at when you tell them, it's like everybody, it is never negative, but I don't know if actually if it's meaningful for them because at scale, they're buying at scale. So yeah, we're a big publisher, but they're also buying at multiple publishers. Maybe only small portion of their budgets come to us. So it's positive, but I don't know if it's all that meaningful to them. At least that's what I've felt.Damian Fowler (07:04):So in addition to the SPO, what other tweaks or changes are you as head of monetization looking at to basically bring in those ad dollars and keep readers satisfied, I suppose?Ji Kim (07:17):Yeah, so there's three things. So we looked at the advertiser value, but then there's the user experience and then the performance side. So always those three things, there's constantly affecting each other. Ad density is probably one of the biggest part of advertiser value and performance and user experience. So we are constantly trying to reduce our density, and we look at this metric impressions per session and request per session. So we look at that and injections our injections based on content length, a paragraph breaks and all that stuff. So we'll try to work with the content team to create optimal breaks. I'll have a little sit down session with the content team. The leads say, okay, this is how the admin injection works, and how you break out your content really does impact, because we won't break a paragraph in half to inject an ad. So there needs to be natural breaks for the ads to inject. So if you have massive paragraphs, we're going to have less ad injections, which is fine if the content works like that, but they also need to think about how all this stuff works.Damian Fowler (08:26):That's really interesting. I mean, I think that sweet spot between not being the Vegas strip, but also ads have to populate at the right time to have value.Ji Kim (08:35):For net, we've focused mostly on open market programmatic spend. We have a small direct initiative. This is something that we've been trying to grow, but when you don't have huge direct sales initiative and direct spend coming in, you kind of need the density because the CPMs that you get from open market is much lower. So we want to try to move away from that as much as possible. I don't think found that will ever be a publisher where we drive like 50% of the revenue from direct sales, but we want to grow it to maybe 15, 20%. And once we do that, we can yield higher CPMs, which allows us to reduce the density, which would be better for advertiser value, better for user experience, and we'll still get the performance that we need to kind of go forward.Damian Fowler (09:24):So it's a balance.Ji Kim (09:25):Yeah. Yeah. I think if we can drive higher CPMs, we would love to reduce density, but it's always the constant battle between the two of, okay, well we reduced density. Oh, we went too far. Okay, we got to bring it back a little bit.Damian Fowler (09:38):How difficult is it to kind of innovate in ad tech? This is a broader question, I guess given how fast things are changing, especially on the programmatic front,Ji Kim (09:47):It's been very, very difficult. Rapidly changing environment is definitely one of them, and you have to adapt quickly. For example, the video definition of having instream outstream, and then now there's a third definition of accompanying that stuff. When it happened, the enforcement happened quickly, so we had to adapt quickly, and that's difficult. But innovating is, I think, much more difficult than just adapting to the new policies and new rules. So many different ways to innovate pre, for example, you have the open source code, you build that, but there's so many customizations that you can do and even a single customization, you interpret how you should approach that topic and how you should build your tech. So you kind of have to talk to your developers and walk through. And our biggest challenge I would say was bridging the gap between developers and ad ops. I was like, because I am an ad ops guy, I understand programmatic landscape very well, but our developers do not. And I'm not a developer, I'm not a technical guy. Obviously through 10 years I've learned a lot of stuff, but still, if I needed to build something, I'm not going to be able to tell them exactly how to build it. So you need somebody in the middle that understands both sides,(11:03):And that was the most difficult part. And eventually we did find resources that they were able to bridge that gap and were able to build stuff. But ultimately, there's just so many different ways to build your product and you want to make sure that product that you build or tech stack that you build is going to keep that balance that you need between the user experience, the performance, and the density, everything that pertains to page speed as well. If you build it to be too slow, everything gets affected as well, and that's harder to tell. So yeah.Damian Fowler (11:37):So how have some of these technical changes influenced your broad and monetization philosophy?Ji Kim (11:43):Yeah, so I guess one of the things, if we talk about authentication, we talk about cookie deprecation and why authentication became so important to majority of the publishers. And I remember our thought process around authentication was pretty pessimistic, I would say. But eventually we said know what? We can create content or value for the users that's going to want them to sign up and want them to get authenticated. And we said we got to start somewhere. Ultimately, maybe we've become a little bit more realistic about what critical mass of a value would be if we're at, if we're expecting 50% of users will log in, that's not going to happen, but 10% is still very meaningful. So it was about our philosophy was changing, about our expectations changing and still understanding that 10% could be very valuable and we can do a lot with that 10%. So we created more value to the users are more exclusive content, high quality content, high quality videos. All of that stuff became an initiative on the content side for us to deliver the premium model and to give users the incentive to authenticate a sign up on.Damian Fowler (13:03):That's really interesting. I think one of the things that also I'm hearing is that you kind of have different audiences, but you're getting to understand your audiences. I mean, this strategy gives you more insight into who's coming.Ji Kim (13:15):Yeah. We also created what we call threads. They can talk about the article, talk about topics that we're discussing, and that really improved our engagement.Damian Fowler (13:30):As you look to the future, how do you think about, as it were, locking in some of these changes and this value that you see from this audience?Ji Kim (13:40):So I want to go back a little bit about innovating and how difficult it is. So I went through the stages of, okay, what am I focusing on to optimize to yield more value? And initially it was demand. Okay, we want to work with as many high quality as P as possible, but then you do work with all of them. There are going to be going to be one or two that come here and there, but generally speaking, they're not going to create incremental value. They'll just take a piece of pie that was taken by somebody else, not meaningful value. Then you work on ad tech innovation, all that stuff, and that we'll continuously work on that, but that also has lots of limitations, and you eventually reach a plateau point of say, you're not going to find a lot low hanging fruits. So now we come to premium inventory, which we need to learn our users, we need to learn who they are so we can offer these users to our advertisers to grow our PMP programmatic direct, as well as your conventional IO based direct deals that's going to yield as higher CPMs.Damian Fowler (14:53):Yeah, I mean, talk of premium inventories is characteristic of the moment we are in when it comes to programmatic sales for publishers.Ji Kim (15:02):Yeah.Damian Fowler (15:04):Let's draw back and look at the big picture and some of the kind of industry context. I guess think I'm correct in saying Valnet reach has more than 400 million sessions a month across its network. That's correct. And how do you think about that, that kind of scale when every property has its own audience profile and publishing rhythm?Ji Kim (15:30):Yeah, it's sometimes a bit overwhelming how much reach our sites have, but I always try to look at it as our advantage, and this is the opportunity that hasn't been tapped into, is that okay, we're 95% of our inventory is sold in the open market, and we have so much data that we could collect and leverage in order to drive higher value. And it's just looking at it, it's overwhelming, but you start to see the real value that hasn't been tapped into, and that's exciting, but it's also very, very difficult to manage all that information, manage that data, and use it properly. So yeah, I mean it excites me, but also I know how challenging it can be to create value through that. So we're taking one step at a time, even first party data collection. I wouldn't say we're crazy sophisticated, but we're keeping it a level that we know how to manage and understanding it well first and then starting to kind of grow a step-by-step.Damian Fowler (16:45):Yeah, I mean, I suppose the whole back and forth about third party cookies may have provided a spark. I know it lit a fire under the industry. Speaking of first party data, so that is a focus for you?Ji Kim (16:56):Yes, yes. But I believe when it was really a huge focus for the industry was when Google had first announced that they're going to deprecate third party cookies, and we had the initial moment of, oh, you know what? We also need to look into this, but we didn't want to panic. Our outlook was, I'm sure everybody went through the initial panic. We did too, but we didn't want to stay in that moment. And we said, okay, what's realistically going to happen for publishers like us? How much first party data can we collect and really sell because we don't have a huge direct sales initiative? And at that point we had none. And you can't grow direct sales overnight. It's a highly competitive environment, and you're entering that new market. You have to build relationships, you have to have crazy amount of salespeople that are constantly going out there representing balance inventory.(17:55):And we weren't set up for that, and we weren't willing to just fully invest everything into growing that at the time. So we said, well, maybe first party data isn't as important. Collecting first part data isn't as important as just understanding how to go about direct sales. So that's what we worked on. We've hired salespeople, we enter that space. I was very naive about how direct sales worked, and now we have a better understanding. We have good salespeople that understand our values as well. We don't want to just go out and sell anything and everything. We want to understand the creative types that we're also selling isn't going to impact user experience horribly and negatively. The high impact guys, the site scans when they're done, right, it's great user experience, but it could also go the other way. So we wanted to build a baseline first, and that's what we did the last few years. And now we can go after the first party data in a more sustainable way for us.Damian Fowler (18:56):Let's talk about your acquisition of Polygon from Vox Media. Speaking of inventory that expands the real estate, how does that property fit into what you're doing?Ji Kim (19:07):So Polygon, obviously, we go through a lot of due diligences. We look at different opportunities, and Polygon was an easy one to go through because we knew Polygon has great content, it has a great foundation of creating high quality content. But the difference was that Fox has a lot of direct sales. I can't remember the exact number, but it could have been 75%, 80% of their revenue was generated, direct sold inventory, and then 20% was open market. And for us, it would've been the other way around, flipped around even less. Maybe 95% open market, 5% directive. Initially when we acquired it would've been a hundred percent open market, but that's also why it excite us because it's a premium inventory that doesn't get seen in the open market. Open market buyers don't see the bid requests coming from that website as much. So we're super happy, but we knew this was a high quality inventory, high quality website, and we knew that there was a very small chance that it was going to go poorly.Damian Fowler (20:20):Interesting. When you buy a property like that, you're actually buying an audience to a certain extent.Ji Kim (20:25):Yeah, absolutely.Damian Fowler (20:27):Do you think about audiences as discreet to the publications or do you see crossover?Ji Kim (20:34):Crossover? Yeah, lots of crossover.Damian Fowler (20:37):Yeah. Alright. So I guess the big question here is for other publishers looking to upgrade this strategy that we're talking about, especially in this very complex environment, which is something you clearly understand very deeply, what's one piece of advice that you might offer?Ji Kim (20:54):I think you have to think about realistically what you should go after, what opportunities you should go after. So many things that come up right now, I think the big thing is curated media. And on our end, a lot of the SSPs and DSPs are doing the work for us. They going out and curating our inventory for us, and that's fine. But if you were to go after that and trying to grow it, but you don't really have the resources, it's easy to just kind of see everybody, what everyone else is doing, like, oh, I want a piece of that too, but it's not going to yield the value. Same value if you don't have the right resources in place if you're not focused on that opportunity. So my advice would be to understand which opportunities realistically are you able to get and have the right resources who are going to be passionate about that. Take accountability. That's huge, the accountability part. And that's not something you can just kind of force people. You have to believe that this person that's taking on this project can be really passionate and sink their teeth into it. If you got that, then go after those things. But it's too hard to go after every single opportunity there is. Even if seemingly it seems like a low hanging fruit. Nothing is really that simple in this industry.Damian Fowler (22:15):That's for sure. So finally, we're going to wrap this up with some what we call hot seat questions. So what's one thing you're obsessed with figuring out right now?Ji Kim (22:27):How to yield more value? No, no, no. I'll give a better answer than that right now. For me, it's how to grow direct sales sustainably and scale it in a way that we don't get too bloated. Because through acquisitions, one of the most valuable things that I get is insight. I get to see under the hood of a lot of publishers, small to medium to large, how they operate, what is their strategy and direct sales. I've learned some of the big publishers do it extremely well. It's a well-oiled machine, it's not bloated. They generate a ton of revenue, but some have a huge cost, and that's what we were afraid of. And right now it's very hard to do. So you need the right sales team, you need the right operational guys, you need account representation, you need reporting guide and all this stuff. And right now I am trying to find a way to scale it, but without having massive costs, just kind of take over and then expect this to yield value in the next year or two. I want that line to kind of grow together. And that's not an easy thing to do, obviously. And I'm looking for the right resources. I'm looking to build relationships with agencies with limited guys, just hustle through it and offer them our inventory, charm them, whatever it may take. But yeah, that's what I'm currently obsessed.Damian Fowler (24:01):Okay. What's still missing in the ad tech stack that you wish someone would build?Ji Kim (24:07):I don't know if this would fall under their ad tech stack, but I think we could really benefit from a bit more standardization around, it could be reporting and creatives. Maybe I'm speaking out of line because I'm on the inventory side, so I don't know everything that goes on the buy side and the creative side. But what I see is that there's so many different creatives that just either break the page, the creative's broken, it's too heavy, it slows down the page, and it's hard to target those and remove those. It can come through so many different channels. So if there is a bit more standardization around what kind of creatives are acceptable, I'm sure there is some or a standard already, but it needs to be honed in a bit more maybe.Damian Fowler (25:00):What's one thing advertisers misunderstand about monetizing Publish it inventory today?Ji Kim (25:08):So I thought about this and something that it's more of my frustration around advertisers perspective. I understand it, but a bit more frustration because it's hard to create context around it, which is brand safety. I understand the brand side. I advertise side on why they wouldn't want to associate their brand with certain content, but brand safety is police by keyword list and it's very restrictive. And some of the,Damian Fowler (25:37):It's one toolJi Kim (25:38):And it's like, okay, and we have gaming sites that will, a lot of gaming, natural will talk about shooting, but some of the game developers won't want to associate with those articles. And it's like, hang on, hang on. Now you bet you guys also have games that are first person shooter or whatnot. You don't want to associate with those type of articles. There's a bit of a mismatch, and I think it's just hard to manage that. So they go with a broader approach and I get it, but I think it's just there needs to be more about understanding the context of certain articles. And it's like the word shooting can be anything, everything. Right?Damian Fowler (26:22):Yeah, I like that. I've been hearing more about a shift from brand safety to brand suitability, which brings in the concept of context. What's something unexpected you've learned from reader data or behavior recently?Ji Kim (26:39):So I wouldn't say it's recent, but it's something that's surprises me how the smallest change that I, from my perspective is like, is that really going to do anything? But at our scale, the numbers changed so drastically. Recently we were playing around with the video size because our outstream unit will float once the user are scrolling and the size of that unit. Obviously we want to give advertiser value, so we want to make it as big as possible. But then user experience wise, it could be very bothersome because as they're trying to read, there's a video playing. So we want to keep mindful of that. And we're constantly testing the size of that unit and we decreased by 10% and 10%. While it's significant, if you look at the actual size of the unit to the naked eye, you really wouldn't be able to tell what the difference is. But the CTR of that video unit changed drastically. It was cut in half, actually. And that's the thing is like, okay, users are really sensitive to these things. And to me it's not, maybe I'm looking at it too often, but that's always, that boggles my mind and it always catches me by surprise when I see the numbers is like, wow, I did not expect that. I did not expect users to behave this way.Damian Fowler (28:00):That's amazing. The details really matter.Ji Kim (28:02):Yeah, Big time. Damian Fowler (28:03):And that's it for this edition of The Current Podcast. We'll be back next week. The Current Podcast is produced by Molten Hart. A theme is by Love and Caliber, and our associate producer is Sydney Cairns. And remember,Ji Kim (28:21):I like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset.Damian Fowler (28:34):I'm Damian, and we'll see you next time.

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Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean's $550 million Innovid acquisition and Wise's counterpoint to recent criticisms of The Trade Desk.

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people's online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.  We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.    Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

In this week's episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude's long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This week's highlights: Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features #adtechgod #advertising #news #adtech #god Learn more about your ad choices. Visit megaphone.fm/adchoices

Exopolitics Today Week in Review with Dr Michael Salla – Nov23, 2024  Topics 00:01:28    URGENT MESSAGE for HUMANITY – James Gilliland video 00:03:33    Congressman Tim Burchett on Pres Trump releasing UFO files 00:07:40    Volcanic lightning gives us a compelling reason for why UFOs are often seen entering/leaving volcanoes. 00:09:15    The Illuminati took over a military network of DUMBs to create corporate-controlled SSPs and Satanic Lodges - Interview with Gene Decode 00:11:35    Kerry Cassidy and positive human-looking ‘Nordic' ETs  00:16:08    I was a guest on Scot McKay's podcast where we discussed ET disclosure, the Trump administration, Nordic ETs/Galactic Federation, etc. 00:17:28    The subcommittee on Emerging Threats and Capabilities from the US Senate Armed Services Committee hold a meeting on UAPs/UFOs featuring only one witness: Dr. Jon Kosloski 00:23:30    Senator Kirsten Gillibrand, who chairs the Armed Services Subcommittee on Emerging Threats and Capabilities, has proposed a bill that will authorize the Pentagon to shoot down UAPs/UFOs over sensitive military sites 00:25:22    Announcement -  Monthly Briefing Webinar – Trump Administration and ET Disclosure (insert banner) 00:28:16    JP's Nordic Encounter & Medbed - Update 40 00:30:09    Sec Def Lloyd Austin says he knows of no UFO cases that are a national security, but they nevertheless are a mystery the Pentagon will continue to investigate. 00:33:53    Friday marked the 61st anniversary of JFK's assassination. Most are unaware of the UFO factor in the assassination.  Twitter Feed: https://twitter.com/michaelsalla --- Support this podcast: https://podcasters.spotify.com/pod/show/exopoliticstoday/support

The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab's Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester's picks for the top 10 SSPs.

In this episode of The Garage, hosts Dan and Evan are joined by Mike McNeeley, Senior Vice President of Product at Index Exchange. Join them as they discuss the importance of supply-side platforms (SSPs) in enhancing revenue transparency for publishers, as well as identity management, closed-loop attribution, and the need for standardization to streamline industry processes. Dan, Evan, and Mike emphasize the importance of flexibility and collaboration for agencies and brands, and look ahead to the future of retail media.If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.Mike McNeeley LinkedInIndex Exchange websiteEpisode Highlights:[07:14] Supply-side platforms (SSPs) provide unique advantages to retail media networks (RMNs) when it comes to programmatic advertising (the automated buying and selling of online ad space). Mike highlights how SSPs empower retailers to establish robust and interconnected digital advertising ecosystems from the access provided by a network of publishers and programmatic demand-side platforms (DSPs). This allows retailers to control where and how ads appear, set specific business rules, and maximize ad revenue. Put simply, SSPs help RMNs remain competitive and agile. [09:22] Reflecting on early partnerships, Mike recalls how Index Exchange's collaboration with Roundel (Target's in-house media company), was a retail media milestone. This partnership integrated Roundel's publisher relationships and audience data into a programmatic framework, in one of the first major efforts to harness retail media at scale. Index Exchange and Roundel's partnership set a precedent in retail media, which demonstrated how SSPs and data-driven partnerships can reshape advertising by concentrating on both consumer behavior and seamless ad delivery. [25:48] Mike believes that standardization is vital for driving industry progress, especially with regards to programmatic advertising. Standardized protocols—such as GDPR compliance frameworks or IAB's VAST (video ad serving template)—prevent redundancy and promote more seamless partnerships; this benefits the whole ad ecosystem, from publishers to agencies. Mike encourages other ad professionals to get involved with standard-setting efforts. He says that, while they might not be immediately impactful, they will eventually improve customer experiences across platforms. [33:14] As retail partners began to expand into diverse formats—such as apps, new publishers, and CTV—they realized their technology was restricting innovation. In response, Mike's team rebuilt their product to be more flexible. Although originally their product only supported web-based advertising within specific frameworks, it was eventually adapted to different formats and partners. This removed integration bottlenecks and minimized the time needed to set up new campaigns. Hosted on Acast. See acast.com/privacy for more information.

00:00:00 - Start 00:02:16 - CH 1  President-Elect Donald Trump has released a comprehensive strategy to dismantle what he calls the "left-wing censorship regime." 00:05:26 - CH 2  Video released of speaker interview clips from the 2024 GSIC Conference in Westminster. Colorado. 00:06:37 - CH 3  Alex Collier supports claims that negative ETs have left Earth (our solar system) due to the intervention of positive ETs. 00:09:54 - CH 4  Elon Musk is transforming X to support citizen journalism rather than supporting the corrupt legacy media.  00:13:40 - CH 5  23-page briefing document contains a helpful compilation of articles and sources regarding the Kennedy Assassination, the MJ-12 Group, and the Roswell UFO crash. 00:15:23 - CH 6  Finding the Entrance to Romania's Hall of Records – Interview with Dr. Marvin Atudorei 00:16:27 - CH 7  CIA's historical involvement in UFO crash retrieval operations exposed. 00:21:09 - CH 8  The written testimony of Mike Gold for the Nov 13 Congressional UAP hearing is pretty underwhelming. 00:23:57 - CH 9  Nomination to be an advisor to the incoming Trump administration on innovative technology. 00:26:58 - CH 10  Opening statements by participants on the Nov 13 UAP Hearings are available online: 00:27:35 - CH 11  Luis Elizondo's opening statement for the Congressional UAP hearing proposes three actions to rectify the many problems raised by lack of proper government oversight, transparency and accountability. 00:37:33 - CH 12  The Washington Examiner gives more details about the "Nominees for the People Forum" created by Robert Kennedy, Jr, that includes nominations for up to 4000 positions in the incoming Trump admin. 00:38:52 - CH 13  Elon Musk and Vivek Ramaswamy's new DOGE will soon learn that government inefficiency is the life blood of the deep state's black budget.  00:45:34 - CH 14  Summary and highlights of the Nov 13 UAP Hearing. 00:59:17 - CH 15  DOD Deputy Sec of Defence Susan Gough, outed as "a professional psychological officer" involved in UFO/UAP related issues 01:03:53 - CH 16  The SHOCKING Story of an Extraterrestrial Walk-In Experience - Interview with Sheila Seppi:  01:06:01 - CH 17. "The Illuminati took over a military network of DUMBs to create corporate-controlled SSPs and Satanic Lodges" - Interview with Gene Decode. 01:07:37 - CH 18  Cconversation with Shehnaz Soni a NASA rocket scientist about UFOs and quantum physics. 01:08:42 - CH 19  Denmark just became the 48th nation to sign the US-led Artemis Accords. 01:10:58 - CH 20  Space Force will take a more offensive posture under the new Trump administration according to a set of proposals called Project 25. 01:16:34 - CH 21  New AARO report released states that none of the 485 new UAP reports show any evidence of breakthrough technologies or advanced capabilities Twitter Feed: https://twitter.com/michaelsalla --- Support this podcast: https://podcasters.spotify.com/pod/show/exopoliticstoday/support

Fatal JFK Link To UFOs-SSPs & Hidden Space Arks Exopolitics Today Week in Review with Dr Michael Salla – Sept 21, 2024 Topics 00:00 - Introduction 01:06 - Preamble 01:24 - Chapter 1 – Rear Admiral Tim Gallaudet will testify before the House Oversight Committee on UAP/UFOs in November. 03:38 - Chapter 2 – Artistic illustration of data sent by the Cassini spacecraft flyby of Saturn showing its rings is very similar to what JP has described in his latest update 06:45 - Chapter 3 – Rescuing Children from Deep Underground Military Bases: Interview with Gene Decode 09:16 - Chapter 4 – Lue Elizondo responds to Dr. Steven Greer criticisms by saying where are the whistleblowers that Greer is referring to? 16:29 - CHapter 5 – In her latest Star Nations news, Elena Danaan relays an informative message from Oona, an Altean ET, about the pulse sound detected from the Starliner spacecraft while docked at the ISS. 19:18 - Chapter 5 – Ross Coulthart and Lue Elizondo discuss the possibility of finding a buried 747 under ancient structures built over them. 23:33 - CHapter 7 – Next Monthly Live Briefing on Oct 5 25:43 - Chapter 8 – Guest interview on Coast to Coast AM discussing Book 3 in the US Army Insider Missions series 26:51 - Chapter 9 – The legacy media's support of Lue Elizondo is having a huge red pill effect on UFO & NHI awareness as a Daily Show viewer reports. 30:21 - CHapter 10 – Former Astronaut, US Navy pilot, and current US Senator Mark Kelly says he hasn't encountered ET life while in space, and doesn't know what UFOs are. 34:50 - CHapter 11 – JP's Out! - Honorable Discharge, Visit to Veterans Affairs and Future Covert Missions - Update #37 39:12 - CHapter 12 – A subcommittee of the US Senate Armed Services Committee is going to hold a UFO hearing after the November 2024 elections 42:26 - Chapter 13 – Terrance Howard's idea that humans living underground naturally evolve into Gray ET-like entities is similar to what Gray ETs have told abductees that they are us from the future wanting to restore their genetics 45:15 - Chapter 14 – I received an update from Ruezo Zanrico (pseudonym) about anomalous military ship activity in the region of the Atlantic Ocean where a submerged space ark can be found according to a recently retired Army serviceman 50:10 - Chapter 15 – Here's a very informative analysis of data showing a link between the JFK Assassination and UFOs/SSPs.

Have feedback or a question? Text us!SummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.TakeawaysSPO involves deliberate choices about RTB auctions.DOOH faces ambiguity compared to CTV.75% of DSP money is concentrated in three platforms.Winning networks focus on specialized SSPs for inventory.Screen owners must ensure their supply is highly available.Ad networks can dilute ad spend for screen owners.The market rewards publishers who run duplicate auctions.Screen owners face a dilemma in choosing partnerships.Transparency in advertising is crucial for trust.Jounce Media offers valuable resources for understanding the market.Chapters00:00 Introduction to Supply Path Optimization (SPO)02:54 Challenges in DOOH Advertising06:29 Understanding Demand Sources in DOOH11:32 Winning Strategies for DOOH Networks15:55 Navigating Programmatic Advertising in DOOH19:44 The Role of Ad Networks in DOOHNews We CoveredCommerce Video Drives Retail GrowthAdvertisers Measure Retail Media Success Through PerformanceHow to Connect with Chris KaneCheck out Jounce Media: https://jouncemedia.com/Connect with Chris Kane on LinkedIn: https://www.linkedin.com/in/christopherfkaneFollow him on Twitter/X: https://twitter.com/ckaneTry our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.

Exopolitics Today Week in Review with Dr Michael Salla – Sept 21, 2024  Topics Rear Admiral Tim Gallaudet will testify before the House Oversight Committee on UAP/UFOs in November. Artistic illustration of data sent by the Cassini spacecraft flyby of Saturn showing its rings is very similar to what JP has described in his latest update Rescuing Children from Deep Underground Military Bases: Interview with Gene Decode Lue Elizondo responds to Dr. Steven Greer criticisms by saying where are the whistleblowers that Greer is referring to? In her latest Star Nations news, Elena Danaan relays an informative message from Oona, an Altean ET, about the pulse sound detected from the Starliner spacecraft while docked at the ISS. Ross Coulthart and Lue Elizondo discuss the possibility of finding a buried 747 under ancient structures built. over them Next Monthly Live Briefing on Oct 5 Guest interview on Coast to Coast AM discussing Book 3 in the US Army Insider Missions series The legacy media's support of Lue Elizondo is having a huge red pill effect on UFO & NHI awareness as a Daily Show viewer reports. Former Astronaut, US Navy pilot, and current US Senator Mark Kelly says he hasn't encountered ET life while in space, and doesn't know what UFOs are. JP's Out! - Honorable Discharge, Visit to Veterans Affairs and Future Covert Missions - Update #37 A subcommittee of the US Senate Armed Services Committee is going to hold a UFO hearing after the November 2024 elections Terrance Howard's idea that humans living underground naturally evolve into Gray ET-like entities is similar to what Gray ETs have told abductees that they are us from the future wanting to restore their genetics I received an update from Ruezo Zanrico (pseudonym) about anomalous military ship activity in the region of the Atlantic Ocean where a submerged space ark can be found according to a recently retired Army serviceman Here's a very informative analysis of data showing a link between the JFK Assassination and UFOs/SSPs.  Twitter Feed: https://twitter.com/michaelsalla --- Support this podcast: https://podcasters.spotify.com/pod/show/exopoliticstoday/support

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies.   We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise.   Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode.   Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

AdTechGod sits down with Kevin SalgueroKevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers. He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer. Thank you to Live Intent and AdLib for sponsoring this episode.

Exopolitics Today Week in Review with Dr Michael Salla – Sept 14, 2024  Topics Slave Labor on the Moon & Serving with the German Dark Fleet: Interview with Daryl James US Army Insider Missions 3: Nordic ETs, Space Arks & Saturn has just been released 11:37 Who goes to prison if UFO disclosure happens? 22:46 Elena Danaan gives a very helpful analysis of the strange Starliner pulse sound detected by ISS astronauts  33:02 Did an interview on Conflict Radio to discuss SSPs and the latest book on JP's missions to Space Arks, Inner Earth, etc. 35:54 Upcoming book by Jay Stratton a former senior Pentagon official about his participation in official UAP investigations. 44:40 New Banner for JP Book Series 45:50 Interview with Elena Danaan on Discerning Extraterrestrial Entities, Collectives & Agendas 53:00 President Trump's former National Security Advisor, Lt Gen H.R. McMaster jumps onto the UAP bandwagon 57:09 Richard Doty's recalling of events surrounding the Cash-Landrum UFO event is evidence of the existence of Alien Reproduction Vehicles Twitter Feed: https://twitter.com/michaelsalla --- Support this podcast: https://podcasters.spotify.com/pod/show/exopoliticstoday/support

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Re: Anthropic's suggested SB-1047 amendments, published by RobertM on July 27, 2024 on LessWrong. If you're familiar with SB 1047, I recommend reading the letter in full; it's only 7 pages. I'll go through their list of suggested changes and briefly analyze them, and then make a couple high-level points. (I am not a lawyer and nothing written here is legal advice.) Major Changes Greatly narrow the scope of pre-harm enforcement to focus solely on (a) failure to develop, publish, or implement an SSP[1] (the content of which is up to the company); (b) companies making materially false statements about an SSP; (c) imminent, catastrophic risks to public safety. Motivated by the following concern laid out earlier in the letter: The current bill requires AI companies to design and implement SSPs that meet certain standards - for example they must include testing sufficient to provide a "reasonable assurance" that the AI system will not cause a catastrophe, and must "consider" yet-to-be-written guidance from state agencies. To enforce these standards, the state can sue AI companies for large penalties, even if no actual harm has occurred. While this approach might make sense in a more mature industry where best practices are known, AI safety is a nascent field where best practices are the subject of original scientific research. For example, despite a substantial effort from leaders in our company, including our CEO, to draft and refine Anthropic's RSP over a number of months, applying it to our first product launch uncovered many ambiguities. Our RSP was also the first such policy in the industry, and it is less than a year old. What is needed in such a new environment is iteration and experimentation, not prescriptive enforcement. There is a substantial risk that the bill and state agencies will simply be wrong about what is actually effective in preventing catastrophic risk, leading to ineffective and/or burdensome compliance requirements. While SB 1047 doesn't prescribe object-level details for how companies need to evaluate models for their likelihood of causing critical harms, it does establish some requirements for the structure of such evalutions (22603(a)(3)). Section 22603(a)(3) (3) Implement a written and separate safety and security protocol that does all of the following: (A) If a developer complies with the safety and security protocol, provides reasonable assurance that the developer will not produce a covered model or covered model derivative that poses an unreasonable risk of causing or enabling a critical harm. (B) States compliance requirements in an objective manner and with sufficient detail and specificity to allow the developer or a third party to readily ascertain whether the requirements of the safety and security protocol have been followed. (C) Identifies specific tests and test results that would be sufficient to provide reasonable assurance of both of the following: 1. That a covered model does not pose an unreasonable risk of causing or enabling a critical harm. 2. That covered model derivatives do not pose an unreasonable risk of causing or enabling a critical harm. (D) Describes in detail how the testing procedure assesses the risks associated with post-training modifications. (E) Describes in detail how the testing procedure addresses the possibility that a covered model can be used to make post-training modifications or create another covered model in a manner that may generate hazardous capabilities. (F) Provides sufficient detail for third parties to replicate the testing procedure. (G) Describes in detail how the developer will fulfill their obligations under this chapter. (H) Describes in detail how the developer intends to implement the safeguards and requirements referenced in this section. (I) Describes in detail the conditions under ...

Hallo und herzlich willkommen zu einer neuen Folge des SSPs! Schön, dass ihr noch dabei seid, obwohl wir euch in letzter Zeit ein wenig vernachlässigt haben. Ihr habt es sicher gemerkt: Wir waren nicht gerade die fleißigsten Podcaster der Welt in den letzten Wochen. Aber hey, dafür gibt es einen guten Grund – und nein, es lag nicht nur an unserer Begeisterung für andere Hobbies oder Hörspiele. Wir haben tatsächlich ein Buch geschrieben! Ja, ihr habt richtig gehört. Anstatt uns wie gewohnt ans Mikro zu setzen, haben wir uns mit Laptop und Spezis bewaffnet und uns ins Abenteuer des Bücherschreibens gestürzt. Wer hätte gedacht, dass das so viel Arbeit macht? Spoiler: Wir nicht. Der Prozess war intensiver als ein Marathonlauf durch die Wüste und hat uns so manches graue Haar gekostet (oder vielleicht nur ein paar mehr Flaschen Spezi als sonst). Aber wir sind super stolz auf das Ergebnis und können es kaum erwarten, euch „Das spezialgelagerte Kompendium“ zu präsentieren. Und da wir uns nicht alleine interviewen wollten, haben wir uns Malte Janssen als Ehrenhost eingeladen. Malte hatte einen ganzen Strauß Fragen dabei, welche wir natürlich gerne beantwortet haben.

This week, we discuss ad tech and how some SSPs are packaging CTV inventory into curated, omnichannel deals, resulting in CTV inventory being attached to less desirable content. While SSP auctions allow buyers to tailor bids to media quality, buyers could bid highly on packages with only some premium inventory. We also detail the report that Disney has been striking deals that call for significant rollbacks in CPM rates, discounting them by as much as 10-15%. With Amazon Prime Video's recent decision to make its basic streaming service ad-supported and Netflix offering ads, there is a significant increase in digital ad inventory available, driving down pricing.We also show that nothing comes close to the TV viewership of NFL games compared to sports viewership numbers from the NHL, MLB, WNBA, NBA, Formula 1, U.S. Open, Indy 500, UFL and Premier League. We break out the average TV viewership numbers for NFL games across all broadcast channels for the 2022-2023 season and what will change this year when both NFL Christmas games will be on Netflix, resulting in what we expect to be the largest live-streaming event ever in the US.Finally, we talk about the history of StackPath and its announcement it has shut down the company and will liquidate its assets.Podcast produced by Security Halt Media

How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google's Privacy Sandbox for Android? Find out as Remerge's CEO and Co-founder, Pan Katsukis, interviews Verve Group's Head of Mobile Product, Gaylord Zach, and Google's Android Privacy Sandbox's Product Manager for the Protected Audience API, Trenton Starkey. Mobile advertisers and publishers can learn about the all-new on-device auction system, how it works, and how they can prepare for the rollout of the Android Privacy Sandbox.Questions Answered in this Episode:What is Verve Group's approach to the Privacy Sandbox? And what led you to become one of the first SSPs in the industry to test the auction system?How is early testing of the Protected Audience API going?Can you describe the on-device bidding test between Verve and Remerge?How did the test work? What challenges were there in the implementation and testing? How are you solving these challenges?How can advertisers and publishers prepare for the rollout of Android's Privacy Sandbox?Timestamp:0:26 Today's Topic: Privacy Sandbox1:22 Meet the Guests: Trenton Starkey and Gaylord Zach2:16 Verve Group's approach to Privacy Sandbox5:28 Why Google is collaborating with the industry to build the Privacy Sandbox10:27 The importance of early testing of Android's Protected API12:55 Recap of Verve and Remerge's on-device bidding test20:09 Next steps: What's changing for publishers and advertisers?33.48 Final thoughtsQuotes:28:26 - Pank Katsukis: ”These milestones for the Privacy Sandbox are the foundations for setting up, running and scaling campaigns in the privacy-first era.” 31:40 - Trenton Starkey: ”Now is the time to work on our privacy-focused solutions. It's a great opportunity to rethink how advertisers and publishers can keep delivering great experiences.” 34:56 - Gaylord Zach: ”By having powerful technologies at hand, we can really develop advertising products that allow us to reach the right audiences.”Mentioned in this Episode:Pan Katsukis's LinkedInRemergeGaylord Zach's LinkedInVerve GroupTrenton Starkey's LinkedInWhat is the Privacy Sandbox Protected Audience API?

Did Russia and the US collaborate in developing Modern SSPs Highlights from the May 4th Webinar on Russia's secret space program. In this episode we take a refined look/listen at the first part of the 2.5 hr event. You may wish to dive deeper and experience the entire webinar. It is available on Vimeo https://vimeo.com/ondemand/russiassp More completed webinars at: https://vimeo.com/michaelsalla/vod_pages Youtube Michael Salla

......Adalytic's report..... The revelations from Adalytics' March report  are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization.  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Exopolitics Today Week in Review with Dr Michael Salla – April 27, 2024  Topics Tucker Carlson on UFOs causing serious brain injuries to individuals that get too close. Slovenia just became the 39th country to sign the Artemis Accords Russia's Hidden World of SSPs, Psi-Corps and ET Alliances: Webinar Trailer News update from Galactic Federation about recent events on the Moon and the Iran-Israel. Video introduction to six courses that are part of the Exopolitics Certificate program for Summer 2024. Another communication Ruezo Zanrico about suspicious Naval activity in Atlantic Ocean where a giant Space Ark lays submerged. Jason Sands is a new whistleblower describing his participation in a 20 and back program  Former Snr Pentagon official releases insider info about an intact UFO recovered in Kingman Arizona in 1950 A Lifetime of ET Contacts, Paranormal Experiences & UFO Investigations: Interview with Robert Morningstar Billy Carson publicly reveals his ET contact story displaying his powerful emotional reaction and the havoc it created in his family. Shenzhou-18 [divine vessel] is China's seventh crewed mission to the Tiangong space station and 13th human spaceflight mission. Why did Russia veto a UN resolution preventing nuclear weapons in space? Galileo Project uses its latest large grant to establish a third UAP observatory while ET and SSP experiencers continue to be ignored.    One Week to Go to Webinar, Russia's SSP  These stories and more in Exopolitics Today – The Week in Review Twitter Feed: https://twitter.com/michaelsalla --- Support this podcast: https://podcasters.spotify.com/pod/show/exopolitics/support

On May 4th Dr. Salla will be hosting another mind expanding webinar. this one is on Russia's secrets. This is a short trailer to introduce you to some of the information to be revealing. --- Support this podcast: https://podcasters.spotify.com/pod/show/exopolitics/support

Kargo focuses on providing innovative advertising solutions by integrating directly with publishers rather than relying on third-party supply-side platforms (SSPs). In the interview, Harry Kargman explains that Kargo works exclusively with major publishers like NBC, CBS, and Viacom, emphasizing direct integration. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did your downloads compare in 2023? By Sharon TaylorThe New York Times expects ad revenue to continue to decline in 2024 by Sara GuaglioneWarner Music to Cut 600 Positions or 10% of Staff by Ashely Carman

Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did your downloads compare in 2023? By Sharon TaylorThe New York Times expects ad revenue to continue to decline in 2024 by Sara GuaglioneWarner Music to Cut 600 Positions or 10% of Staff by Ashely Carman

Exopolitics Today Week in Review Jan 26 Illuminati Insider revelations, machinations of secret societies Dr Sean Kirkpatrick's oped for Scientific America is fodder for UFO debunkers Expose of Wikipedia's secret cabal of UFO debunkers Belgium becomes 34th signatory to the Artemis Accords, ensuring US leadership in space affairs for decades to come Dr Steven Greer's recent statements corroborate Jean Charles Moyen and Tony Rodrigues claims about children being chosen for SSPs based on psychic abilities 2nd Edition of Majic Eyes Only covers 104 UFO crash retrieval operations from around the world Chris Mellon reveals three insiders with direct knowledge of classified UFO programs that briefed Sean Kirpatrick contradicting his op ed claims. Report by the Dept of Defense Inspector General points to flaws in the current UFO reporting mechanisms by military services Uri Geller tells about Werner Von Braun showing him alien bodies at a NASA facility corroborating claims of a 4th Reich secretly controlling NASA Rare interview of Dr Michael Wolf's whistleblower revelations Trailer released for Feb 3 Webinar, What's Coming in 2024 All that and more in Exopolitics Today the Week in Review Twitter Feed https://twitter.com/michaelsalla --- Support this podcast: https://podcasters.spotify.com/pod/show/exopolitics/support

Next in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and advertising, why programmatic can't seem to shake its reputation for opacity, and whether brands are truly ready for all of the big changes on the horizon in 2024.TakeawaysTransparency remains a significant issue in ad tech, particularly with the rise of AI media buying tools.Ad tech consolidation is happening, with SSPs moving to the buy side and DSPs moving to the sell side.Google has faced scandals and pushback regarding transparency and quality issues.The use of AI in media buying is slowly changing the industry, but there are concerns about relinquishing control.TikTok has become a major platform for marketing, especially in social commerce.The ad tech industry is experiencing inefficiency, with only a small percentage of bid requests resulting in monetization.The future of ad tech is uncertain due to cookie deprecation and the expansion of retail media and ad networks.Advertiser perception of Twitter is mixed, with some brands staying and others potentially reducing their spending.Chapters00:00 Introduction and Overview00:35 Transparency in Ad Tech02:01 Ad Tech Consolidation03:18 Challenges with Transparency and Quality05:29 Google's Scandals and Pushback08:13 The Rise of AI in Media Buying10:09 The Comeback of Meta (formerly Facebook)12:39 The Success and Impact of TikTok17:56 Consolidation in the Ad Tech Industry20:20 Inefficiency in the Ad Tech System23:51 The Future of Ad Tech and Cookie Deprecation26:17 The Expansion of Retail Media and Ad Networks28:11 Advertiser Perception of Twitter29:47 Conclusion Guest: Catherine PerloffHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Recommitting to my promise of delivering twice-weekly spiritual and political ponderings, I, Clayton Cuteri, bare my soul in our latest heartfelt episode. You've been the driving force behind this podcast, and I'm pulling back the curtain on my life to share some personal updates, proving my dedication to you, my cosmic listeners. Stepping up my game, I've been channeling my creative torrents into some viral Instagram and TikTok content at @ClaytonCuteri, but that's just the tip of the iceberg.Prepare for a transformative journey as we tackle the heavy-hitting topic of substance addiction with an insightful conversation featuring an overdose prevention specialist. Our dialogue ventures beyond the mere distribution of Sterile Syringe Programs (SSPs) and delves into the crucial aspect of combating addiction from the onset. We discuss smashing stigmas in healthcare and brainstorm comprehensive approaches for a better tomorrow. For those of you intrigued by content creation or looking to spread awareness through viral reels, this episode might spark a collaborative fire. Join us as we not only confront the challenges but become the beacon of change in a world craving enlightenment and action.Support the showClayton's Campaign: Clayton24.comFREE 999 Meditation Challenge: Sign Up Here

In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who's passing and who's failing. Then, we count the ways CTV suppliers are embracing programmatic buying.

Members of the US Congress learn little from DoD Inspector General on recovered UFOs and NHI Why Files discusses supersoldiers and “20 and Back” SSPs Australian Spaceports to be used for US rocket launches is a cover for SSPs under AUKUS Highlights of Jean Charles Moyen at 2023 Galactic Spiritual Informers Connection Conversation with Thor Han Eredyon about the Hub, Moon, Ukraine and Palestine New information about MH370 and Diego Garcia Newest Signatories to China's Lunar Research Program shows political rather than scientific agenda Dr Sean Kirkpatrick, head of All-domain Anomalous Resolution Office outed as UFO Gatekeeper Timothy Alberino heads to Peru to investigate alleged extraterrestrial encounters JP Update – Mission to Nordic Inner Earth Civilization for Life Extension Tech Australia's Dept of Def ignored 5 Eyes UAP Briefing New Webinar – Exopolitics State of the Planet – Nov 25 --- Support this podcast: https://podcasters.spotify.com/pod/show/exopolitics/support

Yahoo Backstage is a “sorta SSP” that's emblematic of a larger SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools that are changing how marketers buy digitally, from ACOS to TROAS to cost capping.

On July 25, 2020 the New York Times revealed a bombshell report on the US Congress and Pentagon being briefed by an astrophysicist, Dr. Eric Davis, on a corporate run reverse engineering study of a captured off-world vehicle. The report immediately generated international media attention and speculation over links to the famed Roswell UFO crash. Dr. Davis' classified briefings can be directly linked to a US Senate Bill requiring the Intelligence Community delivering a comprehensive report on Unidentified Aerial Phenomena (UAPs aka UFOs) within 180 days. The New York Times story follows an earlier report on the Advanced Aerospace Threat Identification Program released in December 2017 that focused on three videos showing US Navy pilots interacting with UAPs during training exercises in 2004 and 2015. The two New York Times stories are linked and involve similar issues and sources, and have transformed the UFO issue into something taken seriously by major media outlets and policy professionals. The New York Times stories are part of a Deep State plan to unveil a very limited disclosure of the truth behind Secret Space Programs and Extraterrestrial Life. The goal is not so much to inform, but to misinform the general public through a Limited Hangout that keeps the full truth hidden for decades to come. --- Support this podcast: https://podcasters.spotify.com/pod/show/exopolitics/support

Dan Day, CFA, Equity Research Analyst at B. Riley Securities, joins the podcast today to discuss the digital advertising business, SSPs and his thesis on Magnite, Inc. (NASDAQ: MGNI), the world's largest independent sell-side advertising company (according the company's website). To get in touch with Dan Day, you can reach him via email here: dday@brileyfin.com Chapters: [0:00] Introduction + Episode sponsor: Stream by Alphasense [1:35] What is Magnite, Inc. (NASDAQ: MGNI) and why is it interesting to Dan [8:57] Take rate on SSP's (effectively the bear case on SSPs) [14:53] Adtech trends since early 2021 [19:11] Brand integrity - how much is that important amongst SSPs [20:25] $MGNI valuation upside [23:55] Programmatic recession vs. the stocks were overvalued in 2021 [25:48] CTV - what it means and how it works; why its important to $MGNI [29:24] Who is $MGNI working with on CTV / competitive landscape [32:55] $MGNI bear case on programmatic advertising - why don't publishers build out SSPs themselves? How are publishers thinking about building vs. buying SSPs? [44:25] Anything missed on the Bull or Bear case for $MGNI / stock compensation [50:07] Google antitrust case - what is the bull case for $MGNI [59:24] Odds that Google loses this trial and/or splits out SSP [1:03:58] One thing that market generalists miss regarding $MGNI [1:08:26] Channel checks on media industry Today's episode is sponsored by: Stream by Alphasense Are traditional expert calls in the investment world becoming obsolete? According to Stream, they are, and you can access primary research easily and efficiently through their platform. With Stream, you'll have the right insights at your fingertips to make the best investment decisions. They offer a vast library of over 26,000 expert transcripts, powered by AI search technology. Plus, they provide competitive rates on expert call services, and you can even have an experienced buy-side analyst conduct the calls for you. But that's not all. Stream also provides the ability to engage with experts 1-on-1 and get your calls transcribed free-of-charge—all for 40% less than you would pay for 20 calls in a traditional expert network model. So, if you're looking to optimize your research process and increase ROI on investment research spend, Stream has the solution for you. Head over to their website at streamrg.com to learn more. Thanks for listening, and we'll catch you next time. For more information: https://www.streamrg.com/

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks down why it's difficult for SSPs to filter out made-for-advertising content.

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks down why it's difficult for SSPs to filter out made-for-advertising content.

In this episode, our host Kurt Donnell chats with Matt Prohaska, CEO and Principal of Prohaska Consulting about what's trending in the industry, how many SSPs are too many SSPs, and his ranking of the most beneficial conferences in Ad Tech. Matt's LinkedIn: https://www.linkedin.com/in/mattprohaska/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

Dateline: August 18, 2023. Rossifari Zoo News is back with a round up of the latest news in the world of zoos, aquariums, conservation, and animal weirdness!  We start with an interview from a very special guest, Miles Rossi! We discuss an amazing experience Miles got to have this week!In Zoo News, we say hello to a new duiker at the Kansas City Zoo, a new prehensile porcupine at the National Zoo, five new panda cubs, and a baby snow leopard! We also say goodbye to Andy N. Condor, one of the most iconic ambassador animals ever, Lali the red panda, and others. We also talk about a new union contract and new leadership at the Philadelphia Zoo, the Young Explorers program at Roger Williams Park Zoo, the Women in Science Conference at Mystic Aquarium, an update on what will happen to former SSPs,  and so much more! In Conservation News, we talk about ocelot conservation, the winners of the Disney Conservation Awards 2023, what Connecticut is doing to help save horseshoe crabs, new threads from Red Panda Network, and more! And in Other News, we talk about pet alligators (AGAIN), a rise in leprosy, crocodiles being either great predators or really good moms, and peacock vasectomies, because of course we do.ROSSIFARI LINKS: www.rossifari.com patreon.com/rossifari @rossifari on socials @rossifaripod on TikTok

Publishers are feeling the ripple effects from MediaMath's bankruptcy, as SSPs claw back media spend. Plus, Twitter rebrands to X.

What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data. In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting to optimization to measurement is changing. We also discuss how those changes are impacted every link in the adtech ecosystem. Tune in as I ask Nagpal: - How do ad networks have to change? - What's the model that works for the next decade? - Is targeting toast? - What about optimization signals? - What about Apple, an ad network based on first-party data? - Are owned audiences the future? - What does this mean for third parties? App monetization? - What changes can we expect to see in the future from InMobi?

In this episode, our host Kurt Donnell chats with Jess Breslav, Chief Customer Officer at Index Exchange, about sustainability, the healthy push and pull of SSPs & DSPs, and prioritizing trends. Jess's LinkedIn: https://www.linkedin.com/in/jessica-breslav-9b4aa0/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

Chris O'Connor claims to have completed three “20 and back” tours of duty with secret space programs, including one run by the United Nations. He says that he was born into a human family as an extraterrestrial starseed as part of a pre-life agreement with the US Navy/Air Force. In 1970, at age 2, Chris claims he was “age-progressed” to 25 years old, where his past life memories as an extraterrestrial were fully restored, and he became a liaison/ambassador for different space programs. Chris says that around 1990, he began serving with a United Nations-run SSP based in the rings of Saturn that would conduct diplomatic negotiations with extraterrestrial civilizations. He asserts that many negotiations involved exoplanet populations negatively impacted by SSPs, such as the Dark Fleet. Chris says he is experiencing two timelines as his third “20 and back” tour of duty completes in 2030. According to Chris, his SSP memories began returning around 10/12 years ago, and he is currently doing hypnotherapy sessions to restore these fully. Chris says that one of the conditions he required in exchange for his SSP service was that he would be permitted to release advanced healing technology used in the programs. Chris subsequently invented an electrotherapy device he calls a Divine Evolution Electromagnetic Micro Singularity Device (DEEMS), which is publicly available. More info at: https://lightlovemedia.com/ Dawn Soldiers Voice was my cohost you can contact her on her telegram Dawn helps soldiers who have had problems dealing with vaccine injury and she is an amazing healer Dawns Telegram: https://t.me/+UGygyo7pVek3ZmMx if you found this content beneficial please consider donating: Paypal @typicalskepticmedia Or maybe Join the Patreon for bonus content New Unreleased shows every week for less than a cup of coffee: Help me keep making videos! patreon.com/typicalskeptic Check out what I'm selling: Typical skeptic podcast t shirts: https://merc.li/KmGQPE9Nb?sv=0 For more typical skeptic podcast interviews go to: www.youtube.com/c/typicalskeptic www.anchor.fm/typical-skeptic www.rokfin.com/typicalskeptic www.rumble.com/typicalskeptic Affiliates: Tachyon Living - tachyonliving.com/rob.html and use code skeptic free gift for a free gift -Book a reading with Debra Moffit Intuitive readings:Use Code TSP2023 https://www.debramoffitt.com?cc=STP2023 -Natural Shilajit and Monoatomic Gold from Healthy Nutrition LLC.use code: ROB And my affiliate link to share: https://glnk.io/77v6/3 -Starseed Activators https://www.indigoangel222.com/starseed-activators?ref=GdvC0Vib Coupon Code TypicalSkepticP #extraterrestrial #healing #uap #ufotwitter #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/typical-skeptic/message Support this podcast: https://podcasters.spotify.com/pod/show/typical-skeptic/support

Chris O'Connor claims to have completed three "20 and back" tours of duty with secret space programs including one run by the United Nations. He says that it all began with his birth into a normal human family as a “starseed” as part of a pre-life agreement between the US Navy/Air Force and his extraterrestrial family. In 1970, at age 2, O'Connor claims he was "age-progressed" to 25 years old where his past life memories as an extraterrestrial were fully restored. He believes that his genetics and consciousness as a starseed helped ensure the success of the newly formed Navy/Air Force secret space program (SSP). After serving for 20 years in the US SSP performing security related duties, O'Connor was allowed to became a liaison/ambassador for the United Nations SSP. In this interview, he discusses with Dr. Michael Salla the formation of the United Nations SSP that emerged during the run up to the end of the Cold War in the 1980's, which is best evidence by speeches from President Ronald Reagan urging nations to cooperate in facing an extraterrestrial threat. Apparently, Reagan's exhortations, while publicly dismissed, were taken seriously behind the scenes and secretly implemented. The UN SSP formation was a direct factor that led to the Cold War's end. According to O'Connor, the United Nations SSP had three outposts: one around Jupiter; another on Mimas, one of the moons of Saturn; and finally one around Neptune. He say in 1990, he began serving at Mimas UN outpost, where he conducted diplomatic negotiations with many extraterrestrial civilizations. He asserts that many negotiations involved exoplanet populations that had been negatively impacted by human SSPs such as the Dark Fleet. He claims that during his down times, he toured Mimas' futurist space facility and stayed in a stasis chamber so he could better handle the eighth density energies of the facility. In this interview, he discusses how he and Jean Charles Moyen, who served with a joint US French SSP recognized each other when they first met in October at the Galactic Spiritual Informers Connection conference in Orlando. In a stunning corroboration, Moyen says that he and his wife, Melanie, remembered seeing O'Connor while he was lying in stasis during his first 20 and back on Mimas from 1970 to 1990. O'Connor says that he currently is experiencing two timelines as his third "20 and back" tour of duty completes in 2030. He discusses his memories of participating in diplomatic negotiations conducted in 2021 for the handover of Anunnaki control over Saturn to the Earth Alliance. He recalls meetings involving a tall being that he believes was Enki (aka Prince Ea), which supports Elena Danaan's claims of diplomatic negotiations for the handover of former Anunnaki facilities on Saturn to the Earth Alliance. Finally, O'Connor discusses his involvement in an extraterrestrial disclosure plan that was handed over to the Earth Alliance at the Raven Rock Mountain Complex in January 2023. Chris O'Connor's website is https://lightlovemedia.com/ --- Support this podcast: https://anchor.fm/exopolitics/support

My special guest tonight is here to discuss his new book about how China is developing the ability to build a secret space fleet similar to Star Trek.The Brain Trust has a LIMITED NUMBER of available spots. Once these spots are filled, individuals will need to wait for a cancellation in order to gain entry. So, get in now!Mysterious Radio is transitioning to a show fully supported by my dedicated fans. If you genuinely love the show and the content I've created for nearly a decade, now is the time to help me continue this journey we started together. I have millions of listeners, and each of you will bring me closer to my goal of having the largest Patreon community ever. Soon, you'll only be able to access full episodes by becoming one of my devoted members. Joining the community unlocks over 1000 ad-free episodes, bonus segments, and much more that will blow your mind! While the price is set to rise to $9.99, you can jump on board right now for just $5, and that's forever! ⁠⁠Join The Brain Trust Now.⁠⁠Get easy access to everything from the Patreon app!Download Patreon for IOS Download Patreon for AndroidFollow Our Other ShowsFollow UFO WitnessesFollow Crime Watch WeeklyFollow Paranormal FearsFollow Seven: Disturbing Chronicle StoriesJoin our Patreon for ad-free listening and more bonus content.Follow us on Instagram @mysteriousradioFollow us on TikTok mysteriousradioTikTokFollow us on Twitter @mysteriousradioFollow us on Pinterest pinterest.com/mysteriousradioLike us on Facebook Facebook.com/mysteriousradio] China's economy will outgrow the US, and China plans to use its vast economic resources to project its presence deep into space in ways that will lead to increasing military confrontations with the newly created US Space Force. In this book, you will learn about:• The origins of China's SSP through the pioneering work of Dr. Tsien Hsue-shen who brought his advanced knowledge of SSPs in Nazi Germany and the US to China;• How ancient aviation technologies buried in China's mysterious pyramids are being secretly studied and reverse engineered;• Ancient artifacts from extraterrestrial contacts in remote regions of Tibet, the Gobi DDo you frequently miss episodes of Mysterious Radio? Don't worry; here are some tips to ensure you never miss out again: 1. If you haven't already, follow or subscribe to the show to receive updates on new episodes. Even if you have already done this, it's a good idea to click the option again to ensure that you are still subscribed. This is especially important! 2. Turn on notifications for new episodes in your podcast app. 3. Make sure that your device allows notifications from your podcast app. 4. If your app has the option, swipe down to refresh the list of episodes.

This week we welcome back Jon Miot, Director of the Santa Fe College Teaching Zoo. Who also happens to be married to Angie. Jon sits with us to discuss how zoos and conservation organizations are saving endangered species. Specifically, Jon talks about what Species Survival Plans are, what are stud books and how are these organizations breeding these animals. All critical to their survival as emergency populations to their wild counterparts. In some instances, these SSPs are the last effort to save a species that is extinct in the wild. These decisions are not as easy as it looks and takes incredible thought and coordination. An interesting discussion to say the least. You can learn more about the Association of Zoos and Aquariums SSP program by going HERE Another thank you to all our Patreon supporters. We now are hosting monthly Zoom meetings with them, answering questions and getting ideas on which species they want covered. You too can join for one cup of "good" coffee a month. With your pledge you can support your favorite podcast on Patreon and give back to conservation. With the funds we receive each month, we are have been sending money to conservation organizations monthly. We now send a check to every organization we cover, as we feel they all are deserving of our support. Thank you so much for your support and for supporting animal conservation.  Please considering supporting us at Patreon HERE. We also want to thank you to all our listeners. We are giving back to every conservation organization we cover and you make that possible. We are committed to donating large portions of our revenue (at minimum 25%) to every organization we cover each week. Thank you for helping us to grow, and for helping to conserve our wildlife. Please contact us at allcreaturespod@gmail.com if you would like to advertise on our podcast You can also visit our website HERE.  Learn more about your ad choices. Visit megaphone.fm/adchoices