Podcast appearances and mentions of gabi zijderveld

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jan Deahl, Gabi Zijderveld, Ellina (Gurvits) Shinnick, Megan Rainbow, Hannah Grap, Jamie Gier, Alexandria (Ali) McCarthy, Isabelle Papoulias, and Martha Clement Rochford To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Katrina Klier, Gabi Zijderveld, Jan Deahl, Julia Goebel, Joy Neely, Ellina (Gurvits) Shinnick, Janet Jaiswal, and AJ Bellarosa To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: La Toya Hodge, Ali McCarthy, Gabi Zijderveld, and Jamie Gier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team's ability to weather the storm and come out stronger on the other side. But fear not!  In this episode, we'll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems, Katrina Klier of Sage Strategy Group, and Gabi Zijderveld of Smart Eye. Tune in explore how to captain your team when external factors are pushing in, how to be nimble when the unexpected happens, and how to get ahead of employee burnout while inspiring productivity. We're about to gain some serious altitude in our conversation today, so fasten your seat belts and get ready for a ride filled with insights!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth, Alan Gonsenhauser, Olga Noha, Gabi Zijderveld, Lawrence Schwartz, Sara Ramlo Larsen, Laurie Coppola Mitchell, Kevin Ruane, Chris Willis, and Andrés Roselló To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers, Gabi Zijderveld, Jan Deahl, Nisha Bagepalli, Lesley Davis To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: La Toya Hodge, Jamie Gier, Gabi Zijderveld, and Sara Larsen To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Are you asking the right questions to find out the reasons why you're creating a piece of content? And once you've created that piece of content, is good enough good enough?In this captivating interview, we delve into the world of marketing and content creation with Gabi Zijderveld, Chief Marketing Officer at Smart Eye. Gabi shares her insights on two essential marketing tactics: the power of adaptation and the embrace of imperfection.The interview kicks off with Gabi recounting an extraordinary experience she led—a virtual book launch and tour during the challenging times of the COVID-19 pandemic. Gabi faced the daunting task of pivoting from traditional in-person events to a virtual platform. She explains how they not only successfully adapted to the new circumstances but also exceeded their own expectations, reaching a global audience in unprecedented ways.Gabi also advocates for a refreshing concept—'good enough' content. She challenges the common pursuit of perfection and argues that, in many cases, striving for 100% perfection can hinder progress and waste valuable time. Instead, Gabi suggests that marketers should focus on creating content that meets the target market's needs and serves its intended purpose.Join us as we unravel tales of innovation, resilience, and the pursuit of excellence in marketing, guided by Gabi's valuable experiences. Discover how the art of adaptation and the acceptance of imperfection can lead to marketing success in today's dynamic landscape.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth of Forrester, Gabi Zijderveld of Smart Eye, Olga Noha of SplitMetrics, Bernd Leger of Cornerstone OnDemand, Eric Eden, and Heather Salerno of Appcast. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Gabi Zijderveld of Smart Eye, Chip Rogers of WorkSpan, Dean Nicolls of Oosto, and Jennifer Griffin Smith of Brightcove To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Rashmi Vittal of Productiv, Roark Pollock of Cylus, Heidi Bullock of Tealium, Chi-Chi Liang of Alloy, Dan Lowden of HUMAN, Gabi Zijderveld of Smart Eye, Melissa Sargeant of AlphaSense, Marshall Poindexter of OpenEye Scientific To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Emburse, Gabi Zijderveld of Smart Eye, Danielle Gotkis of Pecan AI, and Aaron Ballew of Split Software To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

There are many different reasons to rebrand, but if it's just to change the logo and colors to “freshen things up,” that's not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront. Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge into three-minute blocks of genius for your listening pleasure. Today's guest is Gabi Zijderveld, CMO at Smart Eye, the global leader in human insight AI. Prior to Smart Eye, Gabi headed up marketing efforts for The post 5 ways to drive marketing impact on a shoestring budget with Gabi Zijderveld appeared first on WebMechanix.

Digital innovations are set to revolutionise the world's industries, society, and make citizens' lives more seamless, efficient, safer, and economical. Adding to this, real-world applications of emergent technologies such as artificial intelligence are beginning to illustrate just how effective the convergence of physical and digital worlds can be.In this Anticipate Podcast episode, Dr. Mohamed Nazier, Managing Director – Transport & Infrastructure at WSP in the Middle East is joined by Gabi Zijderveld, Chief Marketing Officer at Affectiva, a Smart Eye company – to discuss how future technologies could improve safety and efficiency for user experiences in a world underpinned by digital.

Category creation is the ultimate form of B2B brand differentiation. Think Salesforce and CRM, HubSpot and inbound marketing—these top-tier brands are the leaders in their category because they were the champions of it from the very beginning. It takes a lot of work to get there, however, and not all brands are made for category creation. This episode features three expert marketing execs who also happen to be veteran category creators—Chip Rodgers of WorkSpan, Gabi Zijderveld of Affectiva, and Bernd Leger (now at Mimecast). Tune in to learn the ins and outs of category creation, like how to engage with analysts to build credibility, how you know you’re on the right track, and how to manage competitors as a category leader. For full show notes and transcripts, visit https://renegade.com/podcasts/

Futurist Trond Arne Undheim interviews Gabi Zijderveld, Chief Marketing Officer at Affectiva, the MIT MediaLab spinout. They talk about perceptive AI, the future of augmented reality, data privacy, and ethical uses of face recognition. The takeaway is that artificial intelligence is getting better and better at understanding humans in context and their cognitive states. This can be useful for autonomous cars, for virtual conference speakers, in telehealth, as well as for advertisers. But is it enough to start rivaling human perception? Not for a while, and perhaps that’s not the point. After listening, check out Affectiva as well as Gabi Zijderveld's online profile:Affectiva https://www.affectiva.com/ Gabi Zijderveld (LinkedIn) https://www.linkedin.com/in/gabizijderveld/  Gabi Zijderveld (@GabiZij) https://twitter.com/gabizij  Additional context about the show, the topics, and our guests, including show notes (typically published six days after the show) and a full list of podcast players that syndicate the show can be found at https://trondundheim.com/podcast/. For more about the host, including media coverage, books and more, see:Trond Arne Undheim's personal website (https://trondundheim.com/)The Yegii Insights blog (https://yegii.wpcomstaging.com/)Pandemic Aftermath https://trondundheim.com/pandemic-aftermath/ Disruption Games https://trondundheim.com/disruptiongames/To advertise or become a guest on the show, contact the podcast host here. If you like the show, please tell all your friends, subscribe and consider rating it five stars. The show is hosted by Podbean and can be found at Futurized.co. 

The best-laid plans often go awry...as they say. Today is March 23, 2020, the day we were SUPPOSED to be at the MIT Media Lab hosting 100's of people at our annual Connected Things 2020 Conference. But instead of having a cocktail ? at the networking reception right now, I'm drinking at my kitchen table (just kidding) writing this post about our latest podcast, a quick chat I had with Mark Thirman, chair of the Connected Things Conference committee about how we plan on using this "extra time" between the original date (today) and the new date (September 14) to expand the conversation around the conference theme of IoT, AI, and ML as it relates to our new reality in the time of COVID-19. Mark and I are so thankful for our panelists, volunteers, keynotes Jonathan Ballon, Vice President, Internet of Things Group, Intel, Michael Ellenbogen, Founder & Head of Advanced Technology, Evolv Technology, Dr. Shane Rooney, Executive Director, IoT Networks, GSMA, and Gabi Zijderveld, Chief Marketing Officer, Affectiva our sponsors and partners, American Tower, Davis Malm, Nutter, Verizon, Very, ISM Connect, the Industrial Internet Consortium, and AWS...who are all still joining us for the rescheduled September 14 event. We look forward to raising a glass with everyone when we can see you in person, but right now, we hope you're all staying healthy (and sane) and we look forward to continuing the Connected Things conversation with you digitally for now!

The best-laid plans often go awry...as they say. Today is March 23, 2020, the day we were SUPPOSED to be at the MIT Media Lab hosting 100’s of people at our annual Connected Things 2020 Conference. But instead of having a cocktail ? at the networking reception right now, I'm drinking at my kitchen table (just kidding) writing this post about our latest podcast, a quick chat I had with Mark Thirman, chair of the Connected Things Conference committee about how we plan on using this "extra time" between the original date (today) and the new date (September 14) to expand the conversation around the conference theme of IoT, AI, and ML as it relates to our new reality in the time of COVID-19. Mark and I are so thankful for our panelists, volunteers, keynotes Jonathan Ballon, Vice President, Internet of Things Group, Intel, Michael Ellenbogen, Founder & Head of Advanced Technology, Evolv Technology, Dr. Shane Rooney, Executive Director, IoT Networks, GSMA, and Gabi Zijderveld, Chief Marketing Officer, Affectiva our sponsors and partners, American Tower, Davis Malm, Nutter, Verizon, Very, ISM Connect, the Industrial Internet Consortium, and AWS...who are all still joining us for the rescheduled September 14 event. We look forward to raising a glass with everyone when we can see you in person, but right now, we hope you're all staying healthy (and sane) and we look forward to continuing the Connected Things conversation with you digitally for now!

Affectiva spun out of MIT Media Lab in 2009 and is on a mission to humanize technology. But what does that mean? In this podcast interview Mark Thirman, Connected Things 2020 Conference Chair chats with Affectiva's Chief Marketing Officer (and Connected Things 2020 keynote), Gabi Zijderveld about their pioneering work in Emotion AI and Human Perception AI. The Boston-based company is currently focused on two industry verticals: Media and Automotive, because as Gabi, a technology veteran, points out “As a small company, you can't go after every market – you have to be focused.” Given that Automotive is one of the largest verticals for IoT, it's definitely a great place to choose as a beachhead market and Affectiva is doing fascinating work leveraging in-cabin cameras as sensors to provide driver state and occupant experience monitoring. But Automotive is likely just the tip of the iceberg - there are many other use cases such as in Healthcare and Education, and Gabi hints she'll share more about those use cases during her keynote on the 23rd...

Affectiva spun out of MIT Media Lab in 2009 and is on a mission to humanize technology. But what does that mean? In this podcast interview Mark Thirman, Connected Things 2020 Conference Chair chats with Affectiva’s Chief Marketing Officer (and Connected Things 2020 keynote), Gabi Zijderveld about their pioneering work in Emotion AI and Human Perception AI. The Boston-based company is currently focused on two industry verticals: Media and Automotive, because as Gabi, a technology veteran, points out “As a small company, you can’t go after every market – you have to be focused.” Given that Automotive is one of the largest verticals for IoT, it’s definitely a great place to choose as a beachhead market and Affectiva is doing fascinating work leveraging in-cabin cameras as sensors to provide driver state and occupant experience monitoring. But Automotive is likely just the tip of the iceberg - there are many other use cases such as in Healthcare and Education, and Gabi hints she'll share more about those use cases during her keynote on the 23rd...

Today’s episode features Gabi Zijderveld, Affectiva's Chief Marketing Officer and Head of Product Strategy interviewing Bryan Reimer. Bryan is a Research Scientist at MIT AgeLab & Associate Director of the New England University Transportation Center. Bryan is a thought leader in driver safety and the future of mobility. During their interview, he talks to us a bit about his work at MIT, some of the challenges of AI in automotive and how OEMs and Tier 1s can overcome them.

Dave Ross talks with Gabi Zijderveld from Affectiva about the company's Affdex technology, which can instantly detect the emotion you're experiencing by analyzing your face. You can try it out yourself - they have a free app called AffdexMe - and they're working on building this into cars so you could get a warning when you're too tired to drive ... or getting road rage. This longer interview is full of fascinating information that didn't make it on air: ever heard of video games that change based on your interest level?

In this episode: Emotion-tracking AI is starting to help machines recognize our moods. Are we ready? Personal assistants like Siri, Alexa, Cortana, or Google Home can parse our spoken words and (sometimes) respond appropriately, but they can’t gauge how we’re feeling—in part because they can’t see our faces. But in the emerging field of “emotion-tracking AI,” companies are studying the facial expressions captured by our devices’ cameras to allow software of all kinds become more responsive to our moods and cognitive states. At Affectiva, a Boston startup founded by MIT Media Lab researchers Rosalind Picard and Rana El Kaliouby, programmers have trained machine learning algorithms to recognize our facial cues and determine whether we’re enjoying a video or getting drowsy behind the wheel. Gabi Zijderveld, Affectiva’s chief marketing officer and head of product strategy, tells Business Lab that such software can streamline marketing, protect drivers, and ultimately make all our interactions with technology deeper and more rewarding. But to guard against the potential for misuse, she says, Affectiva is also lobbying for industry-wide standards to make emotion-tracking systems opt-in and consensual. Business Lab listeners are invited to apply to join the MIT Technology Review Global Panel, our exclusive forum of thought leaders, innovators, and executives. As a member of the global panel you can examine today’s tech trends, see survey and study results, have your say and join your peers at business gatherings worldwide. Text Business Lab is hosted by Elizabeth Bramson-Boudreau, the CEO and publisher of MIT Technology Review. The show is produced by Wade Roush, with editorial help from Mindy Blodgett. Music by Merlean, from Epidemic Sound.

  Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her team at Affectiva have found a way to craft a narrative around emotional AI that the tech world could not ignore. From educational summits to simple handwritten notes to supporters, Gabi has found the keys in paving a new frontier for smart technology. On this episode of Renegade Thinkers Unite, Gabi shares her nonlinear journey to the CMO seat at Affectiva. Her courageous drive to do something that had never been done before led to an innovative breakthrough for emotional intelligence. With the right strategies and priorities, Gabi proves that CMOs don’t have to follow the leader — they can create whole new markets for their product. Subscribe on Apple Podcasts - Stitcher- or Podsearch #1 - Gabi developed terms and marketing language that was easily understood “Emotional AI” is an artificial intelligence that can detect human emotion in the form of non-verbal facial cues, body language, gestures, etc. While it is now a well-known category in the AI space, that hasn’t always been the case. When Affectiva and Gabi were developing the technology, they had to overcome the challenge of not being recognized or understood. They combatted these issues by crafting their messages in common language that everyone could easily understand. Everything from expanding the company’s vision to drafting press releases used language that was engaging, yet not too technical. #2 - The ecosystem of support for emotional AI was critical Developing the emotional AI industry wasn’t done in a silo. The entire Affectiva team had a support system of brand ambassadors, technology advocates, and media contacts that supported the vision and the product. Gabi tells Drew on this episode that collecting creative, innovative, and loyal people was essential to the industry’s developmental success. #3 - Measurement of the new industry’s reach and impact continues to be a top priority Gabi also shares the importance of having concrete measurement and evaluation tools in place while working in a new company with new ideas. This measurement isn’t solely about collecting more leads and sending them down the pipeline - it’s about tracking the overall exposure and awareness of the company and technology. Gabi and her team accomplish this by measuring press activity and coverage, identifying key industry influencers, tracking diversity in live event attendees, and ensuring marketing dollars are allocated appropriately. These 3 keys have been critical to Affectiva’s success, and you can implement these same ideas in your own company. For the full story, be sure to give this episode of Renegade Thinkers Unite your full attention. Timeline [0:28] All about Gabi and how she transitioned from art history to technology [4:14] Having a foundation in marketing isn’t the end-all-be-all factor [7:35] Describing emotional AI in a way people understood was critical [13:57] The “Aha!” moment behind the term “emotion AI” [18:45] Implementing a new technology frontier isn’t always easy [24:40] Here’s how you can get over 40 speakers to come to speak at your event - for free! [28:40] Fostering and personalizing relationships through thoughtful gestures [31:34] Measuring the impact of emotional AI is a top priority at Affectiva [36:46] 2 do’s and 1 don’t for CMOs creating new markets Connect With Gabi: Read about Gabi on the Affectiva website Connect with Gabi on LinkedIn Follow Gabi on Twitter Follow Gabi on Facebook Resources & People Mentioned ARTICLE: “How We Created a New Technology Category—Emotion AI—in 4 Steps” Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram