Podcast appearances and mentions of jessica gioglio

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

Meet Jessica Gioglio, branding and marketing strategist and co-author of the books “The Laws of Brand Storytelling” and “The Power of Visual Storytelling”. Tune in to hear as talk about Transforming Your Digital Presence During & Post COVID19. Grab your cup and join us for Coffee & Productivity!

Everyone has a story to tell, but you might need some help finding yours. Jessica GioGlio has the experience, knowledge and passion for helping tell unique, engaging stories. She shares with Greg and Dave her personal story of breaking into the marketing space and explains some of the reasons businesses struggle to tell their stories. 

Welcome to episode #654 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #654 - Host: Mitch Joel. Ekaterina Walter is not just a friend. She is a business and marketing innovator, speaker, and author of the bestseller, Think Like Zuck, and coauthor of, The Power of Visual Storytelling. She recently published the book, The Laws of Brand Storytelling (with co-author Jessica Gioglio). After working in social media and digital marketing brands like Intel and Accenture, she co-founded a start-up that was acquired by Sprinklr, where she served as Global Evangelist. She now consults on transformation strategies. When Ekaterina is not writing about digital and business innovation, she and her eight-year-old daughter coauthor children’s books. The first, Amber and Sapphire - The Magic Spell, was published in 2017. In this episode, we explore her new book, The Laws of Brand Storytelling, and what companies must do to win (and keep) their customer's hearts (and minds). Enjoy the conversation...  Running time: 54:49. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ekaterina Walter. The Laws of Brand Storytelling. The Power of Visual Storytelling. Think Like Zuck. Amber and Sapphire - The Magic Spell. Follow Ekaterina on Twitter. This week's music: David Usher 'St. Lawrence River'.

Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why storytelling has become more than just advertising How influencer marketing has affected the way businesses tell stories Why storytelling isn’t just for B2C Why your strategy shouldn’t center around a single platform or channel Why your reactive and proactive social channels should be consistent How to balance your internal culture with the various cultures of your customers in storytelling How to adapt successful practices without copying other brands   Resources The Laws of Brand Storytelling Jessica’s Website Carmen Collins Social Pros Episode   Visit SocialPros.com for more insights from your favorite social media marketers.

"Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss. About Ekaterina Walter and Jessica Gioglio Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies. Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017. Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration. A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more. Episode Highlights How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.” Stop being Switzerland. Citing new data from Sprout Social, Jessica encouraged brands to take a stand. “You actually have more to lose by saying nothing. Two thirds want brands to take a public stance on issues they care about.” How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.” Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this. What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling. To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Are you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time? For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage with your target audience and catapult your sales into the stratosphere! This week on the Exposure Ninja Digital Marketing Podcast, Tim meets Social Media Guru, Jessica Gioglio who is best known for transforming Dunkin’ Donuts’ Social Media from rocky beginnings to one of the most often-cited examples of a brand doing social right. In this episode, Jessica shares how businesses of any size can use social media more effectively, particularly through storytelling. With a broad background working with big companies like Dunkin’ and Tripadvisor to smaller, more niche SMEs, Jessica is well placed to give us the lowdown on how to be successful on social, with some fantastic nuggets of wisdom and advice about what you can do right now to skyrocket your social engagement with the people that matter, your customers! For show notes, head to https://exposureninja.com/episode92. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

Wise Wednesdays - well aren't I wise every day? Some days more than others. WW is about sharing other people's wise words. This podcast is about the Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio. I can guarantee you I did NOT pronounce Jessica's last name correctly but points for trying. This is a great book for any business owner who needs to know more about how to share their business' story and the best way to do it. I also partly throw communication consultants under the bus by mentioning you might want to educate yourself before allowing someone you don't know to wield the pen or keyboard on behalf of your business. And yes - I'm a communications consultant ...

This episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leading social media for the popular airline. She told an interesting story about a tweet that referenced the old Oregon Trail game (http://en.wikipedia.org/wiki/The_Oregon_Trail_(computer_game)). Instead of saying a generic "thank you," Jetblue came back with a fun and relevant reply that truly impressed their passenger (https://twitter.com/JetBlue/status/258938937698054145).  Changing the way we interact and respond to the people who are watching us gives us a chance to make a lifelong customer (or personal friend). Today's Sprout Social shout out goes to Jessica Gioglio (http://twitter.com/savvybostonian), who is the social media lead at Dunkin' Brands. She is a contributor to Convince & Convert with her weekly Social Image of the Week column (http://www.convinceandconvert.com/author/jessica-gioglio/) and co-author of The Power of Visual Storytelling (http://www.amazon.com/gp/product/007182393X). Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.