Podcasts about skyword

Why is content marketing broken—and what no‑bull strategies will actually drive results today? You can't avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive. He also explores why SEO tactics are falling flat (and why that's not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that's costing your business time, money, and momentum.

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword's Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of AI. If you think you're leveraging AI correctly, this episode might make you think again. And don't miss: The next HumanX conference is coming up! Check out the details https://www.humanx.co/.

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.

In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.

In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.

Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative.

How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today's low-resilience, high-stress society. Discover the secrets to nurturing brand trust at scale through transparency, value exchange, and long-term aligned interests.

How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.

For marketers, it's essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team's healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results through curiosity, humility, and an authentic human touch.

Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.

Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph's University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.

Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can't ignore.

In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.

When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today's competitive market landscape.

Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok. Report referenced in this episode:: TikTok What's Next 2024 Trend Report.

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it's ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing's precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it's crucial to the enterprise's overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to sustain their leading global position? Abbas Arslan has the insights.

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we're not doing enough to keep up. Delivering the content we ‘think' our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn't deliver business value. What can we do to change that? Ardath Albee has the answers.

Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In this episode of Content Disrupted, Sameer Amin, Reckitt's Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand's digital marketing strategy, emphasizing how it integrates products, purpose, people, and methods. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative.

In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Brand Marketing Expert, and Author of "Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, unravels his transformative "think human" approach to marketing, confronts the pitfalls of over-relying on data, and uncovers the art of crafting a brand that truly distinguishes itself in an overcrowded market.

As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marketing's bottom-line impact.

As marketers, it's easy to get so caught up in content creation and tactics Scott's insights offer marketers a beacon, highlighting the imperative to deeply comprehend buyer profiles, consistently measure platform impacts, and focus on delivering tailored, impactful content throughout the extended and fragmented customer journey.

Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we'll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

The gold rush for the GitHub's AI-powered companion for developers, called CoPilot inspired me to explore Microsoft`s vision to bake Copilot into its existing apps and ecosystems, starting with Microsoft Office. I reached out to Derek Snyder, Senior Director at Microsoft, leading the product marketing team for Microsoft Teams to understand better the new Copilot AI assistant that is being gradually rolled out on Microsoft 365. https://www.linkedin.com/in/dereklsny... Microsoft 365 Copilot https://www.microsoft.com/en-us/micro... Derek Snyder is a Senior Director at Microsoft, leading the product marketing team for Microsoft Teams. He has over 15 years of experience in product leadership, spanning B2B and B2C domains across mobile apps, SaaS, and e-commerce. Prior to joining Microsoft, Derek was the Chief Product Officer at Dashlane, a password manager and online security app with over 15 million users worldwide. Prior to that, Derek was the Chief Product Officer at TrackMaven (now part of Skyword), a marketing attribution and analytics SaaS product that helped marketers measure and optimize their campaigns. Derek holds a Bachelor of Science in Computer Science from Le Moyne College. He lives in New York City with his wife Emily. In his spare time, he enjoys reading books on economics and technology.Dr. Efi Pylarinou is the No.1 Global Woman Influencer in Finance & the Data conversation by Refinitiv, a Top Thought Leader by Onalytica, and a Top Digital Futurist, Linkedin and Twitter Voice, by Engatica. A seasoned Wall Street professional & a recognized technology thought leader on innovation topics. Founder of Efi Pylarinou Advisory servicing Big Tech, Financial Services and Fintech clients. She strongly believes in building bridges between the old and the new economy. She shares her passion of content creation with her 190,000+ followers on Linkedin and 18,000+ on Twitter.  Join her on the social platforms https://linktr.ee/Efiglobal

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Big data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book "The Creative Curve," published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today on the Radically Transparent Podcast, presented by Oktopost. In this episode, you will find your jaw dropping to the floor as Gannett reveals the science and secrets behind achieving breakout commercial success. It's not as complicated as you may think! He dives into how many of us have been spoon-fed the idea that genius is born only through nature and otherwise cannot be taught or made. Quickly de-bunking that myth on the show, Gannett reassures us all that if you are not born a creative genius it does not mean you can never become one. By breaking down “the creative curve” -- the point of optimal tension between the novel and the familiar – Gannett leaves you with the mindset, skillset and toolset to better engineer mainstream success in any field!

Allen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve Follow @allen on Twitter.

Allen Gannett is the author of The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone. He founded and served as CEO of TrackMaven, a marketing analytics platform that merged with Skyword, the leading content marketing platform, in 2018. In this episode, we talk about how Allen built TrackMaven into a multi-million dollar company in his twenties, the challenges that come from being ambitious, how to receive feedback, strengthening your innate creativity, and how all the Inputs we receive better inform our creative work. Visit Allen Gannett's website Learn more about The Creative Curve Follow Allen Gannett on Twitter Follow Allen Gannett on Instagram Full transcript and show notes *** LISTENER SUPPORT Join our community on Facebook Support this show through Buy Me A Coffee. *** SPONSORS Try Podia and save 15% for life as a Creative Elements listener Start your free trial of SavvyCal and get your first month free using promo code ELEMENTS Get a free month of Blinkist Premium Try Grammarly for free and save 20% on Grammarly Premium *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator. He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more. Get the book "The Creative Curve": Buy Here

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.   In this episode, Karen and Allen discuss: Success Story of Allen Commit to Get Leads When you’re trying to get someone’s attention you need to stand out. Look at what other people are not doing.  Consult to Sell Conversion is not a singular event. The base of conversion is relationship.  Connect to Build and Grow Ask for feedback. Embrace feedback! This is how you will finesse and find out what may be best to come next.  Success Thinking, Activities and Vision Self Awareness is a very big thing - you have to understand what your goals are and why they are your goals.  Sweet Spot of Success     "You have to remember that, in a time when people are so overwhelmed with digital content, you have to show the authentic side and the human side if you want to resonate, because there's so much more content that people are getting than ever before."- Allen Gannett     Connect with Allen Gannett: Website: Allen.xyz Twitter: @Allen Facebook: Allen Gannett Book: The Creative Curve LinkedIn: Allen Gannett Instagram: @allen     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Common knowledge tells us we are either born to be creative geniuses is all or nothing. According to Allen Gannett... that's false! In today's episode, we dive into how anyone can systematically improve their creative capabilities in order their have their own moments of genius. Allen didn't just write the book on creativity, he has applied these principles to his own work and life to find success. His company TrackMaven merged with Skyword in 2018, the same year he wrote the Creative Curve. His book saw a lot of success being published under Penguin Randomhouse and he has used creativity to build his following on Linkedin which is now over 150k. In this episode, you'll learn now just how to have your own moments of creative genius, you'll learn how Allen wrote his book and how he grew his huge audience on Linkedin.

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune. Show Links twitter.com/Allen linkedin.com/in/allengannett/ allen.xyz

Fuze is a global cloud communications and collaboration software platform for the enterprise. Through an innovative and consumer-inspired unified experience, Fuze enables seamless transition between voice, video, messaging, and content sharing. Fuze empowers the digital workforce anytime, anywhere, and across any device. As VP of Brand and Corporate Marketing, Lisa Walker oversees brand strategy, public relations, customer advocacy, content, and creative at Fuze. Additionally, Lisa chairs the Fuze Women's Network, a community of women within the organization focused on opportunities for development of women in technology. Prior to Fuze, Lisa ran brand and product marketing for Forrester Research (NASDAQ: FORR), where she oversaw the launch of successful new products including the CX Index and Executive Programs, and led the company through a successful rebrand in 2015. Prior to Forrester, Lisa ran marketing and communications for Gather.com, an early social network that later became Skyword, a leading content marketing agency. In today's episode, we talk about how businesses can embrace the future of work. The workforce of the future is more than robots and holograms. In fact, the future of work is already influencing business decisions in ways that were once visions in the minds of workers. From 5G connectivity to boundaryless communication, the modern workforce is pushing full speed ahead into a new definition of work, and businesses have the responsibility to embrace it. We also talk about eliminating gender bias in non-promotable work tasks.No one likes a messy house - or a messy office. But still somehow, not everyone is held equally responsible for the upkeep of either space. According to analysis from University College London, on average, women spend 16 hours a week on household tasks, while men spend just six hours. Finally, we also talk about the top 3 misconceptions surrounding flexible work. Regardless of how a business looks at flexibility, workplace innovation continues to advance at a high-speed, evolving into a more natural and integrated aspect of life and dominating the expectations of modern workers. The shift in the rhythm of traditional work creates assumed challenges that may be intimidating for organizations trying to adapt. Pushing aside misconceptions and uncovering the truth about flexible work can accelerate an organization's path to delivering a successful balance of work and flexibility to all of its employees, regardless of age or working preferences.

In this episode, the Herd manages find out some surprising news about Skyword... You'd better tune in to find out. Think of it as a birthday present for Ian! Soundcloud: https://soundcloud.com/professorjimblesdicebag/the-tree-of-tales-episode-27 Apple Podcasts: https://itunes.apple.com/au/podcast/professor-jimbles-dicebag/id1080181132 Jimbles on Twitter: twitter.com/Prof_Jimbles Dev on Twitter: twitter.com/DeksDM James on Twitter: twitter.com/Wyrmwoods Eliza on Twitter: twitter.com/BirdVentures Ian on Twitter: twitter.com/ZelFeldspar Jayde on Twitter: twitter.com/RacoonParade Facebook: www.facebook.com/ProfessorJimblesDiceBag/ Professor Jimbles' Dice Bag is a hobbyist podcast - We create episodes for fun! Please rate and subscribe on iTunes in your favourite app, and tweet your favourite parts to @Prof_Jimbles on Twitter. If you think anyone would enjoy listening to us, send them a link! If you think we're idiots, tell us so with a 5-star review in iTunes, I promise I'll read them and be sad. Finally, you can always contact Jimbles and the crew on the facebook page: www.facebook.com/ProfessorJimblesDiceBag/ or at ProfessorJimblesDiceBag@gmail.com

In this episode, the Herd manages to get to Skyword. This place is... well, it's real big. It's also not what they expected from "Mercenary Town". So what do they find? Soundcloud: https://soundcloud.com/professorjimblesdicebag/the-tree-of-tales-episode-26 Apple Podcasts: https://itunes.apple.com/au/podcast/professor-jimbles-dicebag/id1080181132 Jimbles on Twitter: twitter.com/Prof_Jimbles Dev on Twitter: twitter.com/DeksDM James on Twitter: twitter.com/Wyrmwoods Eliza on Twitter: twitter.com/BirdVentures Ian on Twitter: twitter.com/ZelFeldspar Jayde on Twitter: twitter.com/RacoonParade Facebook: www.facebook.com/ProfessorJimblesDiceBag/ Professor Jimbles' Dice Bag is a hobbyist podcast - We create episodes for fun! Please rate and subscribe on iTunes in your favourite app, and tweet your favourite parts to @Prof_Jimbles on Twitter. If you think anyone would enjoy listening to us, send them a link! If you think we're idiots, tell us so with a 5-star review in iTunes, I promise I'll read them and be sad. Finally, you can always contact Jimbles and the crew on the facebook page: www.facebook.com/ProfessorJimblesDiceBag/ or at ProfessorJimblesDiceBag@gmail.com

Allen Gannett is the Author of The Creative Curve and former founder and CEO of TrackMaven (merged with Skyword), a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and General Electric. In this episode Allen and I discuss the impact of his book agent, Jim Levine, and how he helped make Allen's dreams possible. He discusses how even though Jim was supportive and encouraging in his feedback, he also pushed Allen to be better in his work and his writing. After navigating all the challenges of writing a book proposal, Allen shared his feelings of signing a book deal with Penguin Random House during the Election on Donald Trump. Towards the end of the episode, Allen talks about the aftermath of releasing his book and the opportunities that arose after releasing The Creative Curve. You can read more about this episode here: https://bwmissions.com/blog/allen-gannet-podcast Follow Bryan Wish on Linkedin: www.linkedin.com/in/bryanwish/ Follow Bryan Wish on Twitter: https://twitter.com/bryanwish_?s=11 Follow Bryan Wish on Instagram: https://www.instagram.com/bryanwish_/ Join our Mission: bwmissions.com/join/ Join our Community: my.community.com/bwmissions

The Creative Curve: Unplugging the Myth of the "Lightbulb Moment" - Allen Gannett Smithsonian Associates, The Not Old Better Show Welcome to The Not Old Better Show. I'm Paul Vogelzang and this is episode # 428. As part of our Smithsonian Associates, Art of Living Interview Series, our guest today is Allen Gannett. Allen Gannet is the founder and CEO of TrackMaven, a software analytics firm, and now serves as chief strategy officer at Skyword, a global marketing platform, and his new book The Creative Curve: How To Develop the Right Idea at the Right Time, is the subject of our conversation today and his upcoming Smithsonian Associates presentation, titled The Creative Curve: Unplugging the Myth of the "Lightbulb Moment.” Check out our web site for links and ticket details.  Many in our Not Old Better Show Smithsonian Associates audience are focused on their second act career-wise and professionally looking for the spark to write a hit screenplay or book, or design an effective marketing campaign, or start a successful company. The key, according to our guest today, technology entrepreneur Allen Gannett, is not to wait until that proverbial light bulb flashes on during a moment of inspiration.  Instead as Allen Gannett will tell us based on recent psychological research which indicates that there is a predictable science behind success in creative endeavors…Allen Gannett calls it “the creative curve”—the point of optimal tension between the novel and the familiar. Allen Gannett joins us today to examine the stories in his new book, The Creative Curve, of innovators including the Broadway team that developed Dear Evan Hansen, the founder of Reddit, the chief operating officer of Netflix, and Michelin-starred chefs to identify the common patterns behind their achievements. Their examples and lessons, says Gannett, demonstrate that the ability to generate and develop creative ideas is not just the province of so-called geniuses, but within the reach of everyone. Please join me in welcoming to The Not Old Better Show, Smithsonian Associates author interview series via internet phone, Allen Gannett. My thanks to author Allen Gannett who'll be presenting at the Smithsonian Associates program titled The Creative Curve: Unplugging the Myth of the "Lightbulb Moment.” Check out our web site for links and ticket details. As always, my thanks to the Smithsonian team for all they do to support the team, and my ongoing thanks to you, our wonderful Not Old Better Show audience. Please keep your show ideas and emails coming to me at info@notold-better.com. Remember, let's talk about better. The Not Old Better Show. Thanks everybody. For tickets and other details, please check out the Smithsonian Associates site, HERE:  https://smithsonianassociates.org/ticketing/tickets/creative-curve-unplugging-myth-of-lightbulb-moment?utm_source=RAad&utm_medium=OAtsa&utm_content=mwX&utm_campaign=MayWe

Allen Gannett (@allen) was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book, The Creative Curve, came out June 2018.. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into seven other languages. Most interestingly, he was once a very pitiful runner-up on Wheel of Fortune.Follow Allen (@allen on Twitter and Instagram) and visit him  at  https://www.allen.xyz/.Episode webpage: https://JordanParis.com/ep159

It’s Friday, September 20th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.This week we discuss, NPR Podcast Revenue to Surpass Radio Revenue, How to be a good podcast host, Spotify buys SoundBetter and Podcoin Shuts down.NPR, one of the largest and most downloaded podcast producers, recently announced that their Podcast sponsorship revenue will surpass revenues from broadcast sponsorships next year for the first time. Chief Financial Officer Deborah Cowan told public radio station leaders that NPR has forecasted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020. That is about $5 million more than they expect to bring in podcast revenue for fiscal year 2019. Cowan says, “Podcasts have been a huge return on investment for us and a major growth engine for our business,”Bethany Johnson of Skyword wrote a blog post article entitled, “How to be a good podcast host: Tips and tricks from industry Veterans.” In it she says that being a good podcast host means you should be yourself, be real, prepare, allow your guest to be vulnerable and practice, practice, practice. She also recommends that to be a good host you should never edit out every mistake you make, be thinking of what to say next, let guests be vague or ramble on, or sound scripted. Spotify announced they have acquired SoundBetter, a music production marketplace for artists, producers, and musicians to connect on specific projects. Financial terms of the deal are not being disclosed.....

If the science behind creativity piques your interest, then you've probably heard of Allen Gannett. Allen who's colloquially known as a corgi father is debunking the myths of the creative genius and how we can start cultivating our creative side today in his hit-selling book 'The Creative Curve'. He's known for co-founding Acceleprise, an international B2B startup accelerator to being the CEO of TrackMaven, an enterprise big-data analytics platform which recently merged with Skyword, one of America's industry-leading content marketing services. Here, Allen is our next chapter of NXT GEN MVMNT, where we'll deep-dive on his insights and get under the hood on his journey. *** Follow Allen's journey: Buy his book - thecreativecurve.com LinkedIn - https://www.linkedin.com/in/allengannett/ Instagram - https://www.instagram.com/allen/

Today we have here, Allen Gannett. He’s the Chief Strategy Officer of Skyword, founder of TrackMaven, which is a big data analytics company; and he’s also the author of “The Creative Curve“. A book that I loved and I suggest everyone reading it. And today we’re actually going to explore with Allen, the insights about creativity, how it works. And also the misconceptions we all have about how creativity works. So thank you for being with us today Allen. For the full transcript go to: fourweekmba.com/creative-curve-allen-gannet/

Allen Gannett.  Forbes 30 Under 30, tech entrepreneur, founder of TrackMaven (now part of Skyword).  And author of The Creative Curve.  Is creativity something we’re simply born with or can all of us cultivate it – and if so, how?  

Tom Gerace is the Founder and CEO of Skyword, the leading content marketing platform and services provider. Prior to founding Skyword, Tom launched Gather.com, a demand-driven news and entertainment property reaching more than 6M people each month. Gerace also founded and served as President of Be Free, a publicly traded online marketing services company. He received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University, and served as a senior business analyst at the Harvard Business School.Check out what Tom is up to at: https://www.skyword.com/

Bradley Tusk talks with Allen Gannett, Author of “The Creative Curve" and Chief Strategy Officer & EVP at Skyword, about gameshows, politics, and what it takes to develop artistic talent and creativity.

One of the great things about marketing is that it requires you to be both analytical yet creative, and perhaps there are fewer people who know as much about both sides of this coin as Allen Gannett, CSO at Skyword. Allen is Founder and former CEO of TrackMaven, a SaaS marketing analytics platform, and author of The Creative Curve, a book that breaks down the four laws of creativity. In this episode we bring these worlds together as we explore the science behind creativity to understand how we as marketers can create things that are both novel and valuable. With real life examples from J.K. Rowling and Kanye West to Ben & Jerry's and Pixar, Allen challenges stereotypes around creativity and explains the science behind achieving creative success in any field, including B2B growth marketing. This episode covers: - What creativity actually is and how we can learn to become creative - An introduction and breakdown of The Creative Curve, a step-by-step framework that explains the four laws of creativity: Consumption, Imitation, Creative Communities, and Iterations - How we as marketers can become more creative - Creative marketing initiatives Allen and the TrackMaven team have run in the past --- Links Skyword >> https://www.skyword.com/ TrackMaven >> https://trackmaven.com/ The Creative Curve >> https://www.thecreativecurve.com/ Creativity Inc. >> https://www.goodreads.com/book/show/18077903-creativity-inc Content Marketing Institute Blog >> https://contentmarketinginstitute.com/blog/ Ann Handley's Blog & Newsletter >> https://annhandley.com/ Follow Allen on Twitter >> https://twitter.com/Allen --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub Follow Edward on Twitter >> https://twitter.com/NordicEdward

Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences through storytelling. With Robert McKee, award-winning story authority and best-selling author, Gerace leads Storynomics Seminars, which instruct senior executives and marketing professionals on how to apply storytelling structure to their business in order to drive revenue, margins, and brand loyalty. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company, which transformed online advertising from pay-per-view to pay-for-performance advertising. Early in his career, Gerace served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet in 1998.

Brace your brains for this exceptional episode on the future of marketing via brand storytelling with Tom Gerace, founder of Skyword! Learn the methodology behind brand stories, why the marketing world has been turned upside down, how the brain uses storytelling to make decisions, and the myths that get absolutely obliterated! Takeaways Human discovery has changed; search & social have altered how people learn, act, & interact with brands & their relationships with them Customers ignore & distrust marketing; what worked 5 years ago does not work anymore The future = original storytelling that creates unique & valuable experiences for customers The brain stores moments of change & whether the outcome was painful or pleasurable; decisions are made from emotionally referencing those moments Stories are unique in their ability to affect how people think & behave; be responsible with that power   Life goes out of balance & in order for marketing to be authentic, brands need to address that shit happens Links Twitter: @tomgerace LinkedIn: https://www.linkedin.com/in/tomgerace/ Skyword: https://www.skyword.com/ Forward 2018: https://www.skyword.com/forward/ Storynomics Boston: https://www.skyword.com/forward/storynomics/ Storynomics: https://storynomics.com/

In this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world. Get on the email list at helpingsells.substack.com

This week (Episode 3) and next week’s interviews are with Taylor Holland, freelance content marketer, writer, and editor. This week, Holland talks to us about the work of content marketing. Holland is a freelance writer, editor, and content marketer, currently writing and editing for Skyword, a content marketing firm, and Taylored Editorial, LLC, of which she is also the founder. Through Skyword, Holland has written for brands like Samsung and IBM, and through Taylored Editorial, she has edited for bestselling authors, like former NASA CIO (or Chief Information Officer) Linda Cureton. Taylor also has magazine writing experience as well; she has written and edited for Pink Magazine, a national publication for professional women, where she had a hand in launching their daily e-note, Little Pink Book.  

In this episode we talk to Patricia Travaline, Chief Marketing Officer at Skyword.