Podcasts about ekaterina walter

On episode #61  of the 2B Bolder podcast,t Ekaterina Walter shares her career journey, advice, and insights from having over two decades of experience as a brand marketer and storyteller that includes a blended perspective of Fortune 500, start-up, and nonprofit environments.  Ekaterina is a globally recognized business and marketing innovator, international speaker, and author of three books, including the Wall Street Journal bestseller Think Like Zuck, The Power of Visual Storytelling, and her latest The Laws of Brand Storytelling.   Hear her secrets to success, advice on ways to advocate for yourself, skills you need to have to be successful, and ways in which you can leverage your strengths to have a fulfilling and successful career.Connect with Ekaterina Walter on LinkedInEkaterina Walter WebsiteThe 2B Bolder Podcast provides you first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.Listen to 2B Bolder for more career insights from women in tech and business Support the show

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success. But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Ekaterina Walter. About Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator Ekaterina Walter is the Senior Director, Marketing of ZincFive, Inc. Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck (2013) and coauthor of The Power of Visual Storytelling (2015) and The Laws of Brand Storytelling (2018). If you're interested in Brand Building, challenges of the same, and brand relevance, don't miss this episode! --- Support this podcast: https://anchor.fm/tbcy/support

Irresistible brands empower people.Not just their customers but their employees.When you genuinely provide support and value to enrich the lives of your audience, that's when you become irresistible.Ekaterina Walter is a business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling.She's a marketer at heart and a massive advocate for authentic, meaningful connections, whether it's with your ideal audience or business relationships.In this episode, we chat about how storytelling isn't just for marketers anymore, aligning brand advocacy authentically, and why a true connection is the best way to navigate the digital space.We Explore: What it means to be an “intrepreneur” and how it pushes the limits for innovation. How brand storytelling has evolved and its impact on every aspect of the customer experience. The authentic approach to “taking a stand” that empowers your brand. What it means to take your brand from “fixed” to “fluid” and what you can do to keep it that way. The 2 story types that connect with people in a more meaningful, emotional way. How the “tell don't sell” approach connects deeper with not only your audience but your employees. And the one strategy Ekaterina wants you to steal right now, to establish a stronger, emotional connection with your audience. Links to Check Out Ekaterina's YouTube Channel Connect on Twitter  Forbes Articles Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg By Ekaterina Walter The Laws of Brand Storytelling: Win—and Keep—Your Customers' Hearts and Minds By Ekaterina Walter & Jessica Gioglio The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand By Ekaterina Walter & Jessica Gioglio Don't miss your chance to see Ekaterina speak live at the Jolt! Conference May 4-6th, 2022.This episode was brought to you by:  snappykraken.com helping advisers create meaningful connections that drive business.

Learn the success secrets that motivate Mark Zuckerberg. How do the greatest minds unwind? What makes them who they are? Ekaterina Walter’s in-depth expose takes a behind-the-scenes look at the life lessons and business principles that inform Mark Zuckerberg’s success as Facebook’s CEO. Blending her insights with excerpts from Zuckerberg’s own top tips to his followers, Think Like Zuck (2012) will help you unlock the secrets to entrepreneurial success. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

Do you ever think about how your hobbies impact your overall quality of life? In this episode of Punch Out with Katie and Kerry, we talk with Ekaterina Walter about how she detoxes from work, which exotic animals she’s interacted with, and how she grounds herself in nature. Ekaterina is a marketing innovator, bestselling author, and international speaker.  In this episode we learned: Why Ekaterina's hobbies must be Experiential Which of Ekaterina's hobbies are Nurturing And how all of her hobbies lead her to both Learn and Teach Want to know more about Ekaterina? You can find her at: Website: http://www.ekaterinawalter.com/ Twitter: @EKaterina This episode is sponsored by online business strategist and web designer Chloë Forbes-Kindlen. Chloë can help you build, launch and monetize your dream website using Squarespace. She designs custom Squarespace websites and offers online coaching to build and enhance your online brand. If you're more DIY, Chloë shares everything she knows on YouTube, her website and in her email newsletter, so sign up at chloeforbesk.com/newsletter and learn how to publish, teach, and sell online! Punch Out with Katie and Kerry is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite folks tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on Punch Out with Katie and Kerry Let us know:  Website: www.punchoutwithus.com Email: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone)  & Katie Robbert (@katierobbert)

How much do you know about the importance of visual storytelling? Visual storytelling is so important that, in fact, we decided to pull out this interview from 2015 with the Wall Street Journal best-selling author, Ekaterina Walter. Visuals have only gotten more critical, five years later. Tune in to this episode to learn about the do’s and don'ts of visual storytelling and how it can affect your brand. Understand more about the companies who have mastered the art of visual storytelling and why they are so successful. Do you have to be creative to do visual storytelling? Listen to find out! “Our brain processes visuals 60,000 times faster than text” -Ekaterina Walter Some topics discussed in this episode include: Why visuals are critical Human attention span Different kinds of visual content Telling your stories Real-life examples Mistakes brands make when it comes to visuals Being an evangelist Photos and human connection Contact Ekaterina Walter Ekaterina Twitter Ekaterinawalter.com Ekaterina Facebook More from Ekaterina Book- The Power Of Visual Storytelling Book- Think Like Zuck Book- The Laws of Brand Storytelling Business Consulting References and Links Mentioned Snapchat Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! Want more? Get your copy of the latest edition of Social PR Secrets today!

How much do you know about the importance of visual storytelling? Visual storytelling is so important that, in fact, we decided to pull out this interview from 2015 with the Wall Street Journal best-selling author, Ekaterina Walter. Visuals have only gotten more critical, five years later. Tune in to this episode to learn about the do’s and don'ts of visual storytelling and how it can affect your brand. Understand more about the companies who have mastered the art of visual storytelling and why they are so successful. Do you have to be creative to do visual storytelling? Listen to find out! “Our brain processes visuals 60,000 times faster than text” -Ekaterina Walter Some topics discussed in this episode include: Why visuals are critical Human attention span Different kinds of visual content Telling your stories Real-life examples Mistakes brands make when it comes to visuals Being an evangelist Photos and human connection Contact Ekaterina Walter Ekaterina Twitter Ekaterinawalter.com Ekaterina Facebook More from Ekaterina Book- The Power Of Visual Storytelling Book- Think Like Zuck Book- The Laws of Brand Storytelling Business Consulting References and Links Mentioned Snapchat Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! Want more? Get your copy of the latest edition of Social PR Secrets today!

Ekaterina Walter – The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos. Attention is the new commodity. Visual Storytelling is the new currency. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road  map to get started, while inspiring new levels of creativity within organizations of all types and sizes. Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr, where she now serves as Global Evangelist. Ekaterina is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.” Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more. Walter holds a master's degree in International Management from the Thunderbird School of Global Management. Her website is http://www.ekaterinawalter.com/

Welcome to episode #654 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #654 - Host: Mitch Joel. Ekaterina Walter is not just a friend. She is a business and marketing innovator, speaker, and author of the bestseller, Think Like Zuck, and coauthor of, The Power of Visual Storytelling. She recently published the book, The Laws of Brand Storytelling (with co-author Jessica Gioglio). After working in social media and digital marketing brands like Intel and Accenture, she co-founded a start-up that was acquired by Sprinklr, where she served as Global Evangelist. She now consults on transformation strategies. When Ekaterina is not writing about digital and business innovation, she and her eight-year-old daughter coauthor children’s books. The first, Amber and Sapphire - The Magic Spell, was published in 2017. In this episode, we explore her new book, The Laws of Brand Storytelling, and what companies must do to win (and keep) their customer's hearts (and minds). Enjoy the conversation...  Running time: 54:49. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ekaterina Walter. The Laws of Brand Storytelling. The Power of Visual Storytelling. Think Like Zuck. Amber and Sapphire - The Magic Spell. Follow Ekaterina on Twitter. This week's music: David Usher 'St. Lawrence River'.

Win and Keep Your Customers' Hearts and Minds Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network  From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up,  The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer.  With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws:  •The Protagonist Laws: Know Who You Are  •The Strategy Laws: Understand Your Goals  •The Discovery Laws: Find Your Story  •The Story-Making Laws: Craft Your Story  •The Channel Laws: Share Your Story  •The Laws of Engagement: Engage with Your Communities  Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty. The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

"Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss. About Ekaterina Walter and Jessica Gioglio Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies. Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017. Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration. A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more. Episode Highlights How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.” Stop being Switzerland. Citing new data from Sprout Social, Jessica encouraged brands to take a stand. “You actually have more to lose by saying nothing. Two thirds want brands to take a public stance on issues they care about.” How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.” Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this. What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling. To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and the author of The Wall Street Journal bestselling book Think Like Zuck and The Power of Visual Storytelling. After leaving her corporate career working with several Fortune 500 companies such as Intel and Accenture, she co-founded a startup that is now acquired by Sprinkler – a social media management platform. Keep Reading; Today, she helps global companies build customer-centric digital transformation strategies and scaling plans. She has been featured in many major media publications including CNBC, ABC, Fox News, Forbes, Tech Crunch, Inc. Magazine, and The Wall Street Journal. In 2013, she received the Marketer of the Year Award and was named number 3 on Forbes’ 2014 World’s Top 40 Social Media Marketing Talent. She joins me today to share her unique insight and experience on building her personal brand, the importance of building your network and community, and why she believes that your customer service skills are what sets you apart from your competition.   “To be known, you have to be respected. Your reputation is your only currency.” – Ekaterina Walter   Today on the Fierce Feminine Leadership Podcast: The importance of striving to do better in your personal and professional life What it means to build customer-centric digital transformation strategies How customer service helps you stand out in the noisy business world Why you shouldn’t start with your personal brand and what to focus on instead Building your network and community How taking risks can create the biggest turning points in your career The importance of people and purpose to your overall success   Ekaterina’s Powerful Success Tips: Build your network and community Evaluate your hiring process Have a variety of experiences Work hard Understand when to pivot Be flexible   Connect with Ekaterina Walter: Ekaterina Walter’s website Ekaterina on Facebook Ekaterina on Twitter Ekaterina on Google+     Love the show? Let us know!                                                  Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                                                   What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!                                                                             And, if you really want to ramp up your fierceness…                                                   Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                                                   Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                                                                                                            A Special Thank You to Our Sponsors                                                 This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.                                           Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!    

The social media revolution continues to grow and change the way we do business, and marketing in the virtual world requires a different approach. Today's guest argues that true innovation requires collaboration, and the best way to navigate this new territory is by connecting to share best practices. Ekaterina Walter is the Global Evangelist for Sprinklr, a social media management infrastructure that allows top brands to create community online. The company provides technology to manage and enhance the customer experience, allowing businesses to do marketing, care and research by way of social platforms. Walter's job entails sharing Sprinklr's mission with the world. Walter is recognized as a leading industry innovator, receiving the SoMe Marketer of the Year award in 2013. She was number three on Forbes' 2014 list of The World's Top 40 Social Marketing Talent, and named by Fortune magazine as one of the most impactful business people on social media. Walter's impressive resume includes a run as Social Media Strategist and Innovator at Intel, where she led the brand to international recognition as an early social marketing leader. She went on to co-found BRANDERATI, a marketing platform for advocacy and influencer relations; Walter served as a catalyst for the startup's acquisition by Sprinklr in 2014. Walter is an international speaker and author of the bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg. She is also the co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and a frequent contributor to principal print and online publications including Fast Company, Huffington Post, Entrepreneur and Forbes. Today she shares the significance of building a network, how collaboration has contributed to her success, and the evolution of marketing strategy in the digital age. Listen in to understand why you should never eat lunch alone!   Key Interview Takeaways There is no such thing as a self-made woman. Walter counts the network she has built as her most significant accomplishment. True innovation requires collaboration. Walter suggests reaching out to smart people to share best practices. Don't have lunch alone. Leverage opportunities to provide value to and learn from others. Everything you ever wanted is on the other side of fear. Yes, rejection is difficult, but remember that you are no worse off. Smart people are open to new connections. Highlight shared passion points, and you might be surprised how many people are willing to share their experience with you. Businesses must evolve in light of digital transformation, taking the community-building model of social channels and building that customer-centric focus into the fabric of business intelligence. With changing customer expectations, businesses have an obligation to develop a unified customer ID that every department can work from to personalize customer experience in real time. Connect with Ekaterina Walter ekaterinawalter.com Follow on Twitter Connect on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features an interview with Ekaterina Walter, a globally-recognized business and marketing innovator, international speaker, an author of the Wall Street Journal bestseller "Think Like Zuck" and co-author of  "The Power of Visual Storytelling".  Ekaterina discusses the importance of brand storytelling for increased profitability and social impact, and how organizations can humanize their brand through storytelling.  To learn more about Ekaterina visit http://www.ekaterinawalter.com/ To learn more about Debra Ruh, visit www.ruhglobal.com 

Wise Wednesdays - well aren't I wise every day? Some days more than others. WW is about sharing other people's wise words. This podcast is about the Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio. I can guarantee you I did NOT pronounce Jessica's last name correctly but points for trying. This is a great book for any business owner who needs to know more about how to share their business' story and the best way to do it. I also partly throw communication consultants under the bus by mentioning you might want to educate yourself before allowing someone you don't know to wield the pen or keyboard on behalf of your business. And yes - I'm a communications consultant ...

Many of us not only know the name Mark Zuckerberg but have been profoundly affected by his innovation – Facebook. Zuckerberg built a multi-billion dollar empire in his early twenties and after going public in 2012, he became the 29th richest person in the world. Love him or hate – you have to respect his unprecedented achievements.King Solomon famously proclaimed, “As a man thinks, so is he.” The wise king was exactly right. You don’t become a billionaire by thinking like everyone else. After all, your actions are a direct result of your thinking. So the best question we can ask is, “How can we think like Zuck?”Wall Street Journal bestselling author, Ekaterina Walter, is our guest expert for this Reach Personal Branding Interview. Ekaterina will be discussing her new book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this interview, you will learn:    •    How to keep your passion fully charged at all times    •    How to drive a meaningful movement    •    How to build powerful teams capable of executing your vision    •    How to create a product/ service that changes everything    •    How to build powerful partnerships that fuel imagination and execution    •    How to…well…think like Zuck!BIO: Ekaterina Walter is a social media innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.For more information about Ekaterina, visit: http://www.ekaterinawalter.com/

Ekaterina Walter, Global Evangelist at Sprinklr. She is the author of Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg, and she’s also the co-author of the book, “The Power of Visual Storytelling: How to Use Visuals, Video, and Social Media to Market Your Brand”. She’s a speaker about leadership, business culture, and marketing innovation and contributes to many prestigious magazines. We discuss Ekaterina’s beginning of growing up in the former Soviet Union, her rise to leadership at Intel, and then her own journey as an innovator, woman, and thought leader in tech. On this show, you’ll discover how to innovate your brand, career, and life. In This Episode, You’ll Learn: How the power of visual storytelling is a critical driver to separate from the noise How the money is the result of long-term relationship capital Why your brand is what other people say about it, not what you do. How the idea of humanity plays into revenue Why 89% of companies will compete on service alone by 2020 The importance of heart marketing over head marketing The power of being a self-learner Why we all started as a nobody Why you should not be afraid to leave a miserable job The power of confidence and more! Links and Resources Mentioned in This Episode: Ekaterina’s Book: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Ekaterina’s Book: Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg [Wall Street Journal Bestseller] http://www.ekaterinawalter.com/ Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. If you have any questions, please shoot me a note on the “Get In Touch” page. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Thanks to Ekaterina for joining me for such a great episode. Until next time!

Mixing in pictures, graphics and photos with your content and advertising is nothing new, but are you doing it effectively to get more bang for your buck as far as your audience is concerned? When you can effectively lay out your conversation point for your audience and convince them right away that the content is worth reading, then you’ve won half the battle already. It’s also a fact that the human brain processes visuals much faster than text. Powerful visuals give rise to certain emotions and feelings, which in turn drives a deeper audience engagement. You can develop a powerful marketing program driving your company’s authenticity and cultural relevancy using rich media such as visuals, videos and social media. Think of it as the inverse to “show and tell”, and instead you tell the audience your story by showing them through visuals. Learning how to do this effectively will have a huge impact on your lead generation and allow you greater success while marketing your brand. Ekaterina Walter is an innovator in the art of visual storytelling, and a best selling author on the topic. She has inspired creativity within organizations and proven that a picture really is worth a thousand words, or perhaps even more. http://www.agentsofchangecon.com/podcasts/117

What does It takes to build a powerful brand? How do you stand out in this noisy world? Ekaterina Walter is an international speaker and a Wall Street Journal bestselling author. Is Your Content Relevant to Grow Your Community? Are You Providing Valuable Content in Your Niche? Tips on Building a Valuable Brand through Social Media What does It Takes to Build a Brand and Community How to Compete for Attention in This Noisy World Do You Know We Process Visual Information 60,000 Times Faster Than Text? How to Stand Out and Build Your Brand   Books:   The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg   For Full Transcripts of this show and More Resources http://relaunchshow.com/317 972-885-8384

Our visual sense is our strongest, and this is particularly true when it comes to social media.  What visuals have the most impact and how do they fit into an effective social media campaign?  What is the current status of social media and what can we look forward to in the near future?  These questions are addressed in this episode with noted social media expert and author Ekaterina Walter.  Ekaterina's reputation is built on vast experience in social media marketing, having worked for some of the nation's largest corporations and banks.  Among her insights is, not the least, the power of generosity.

The Power of Visual Storytelling Do you want to learn the power of visual storytelling and how it can improve your branding marketing on social media as well as your relationship with clients?     In this episode I chat with Ekaterina Walter who is a marketer who has worked with numerous Fortune 500 brands to help them with social business. She's also an expert at visual storytelling and is going to show us the power of using video on social media to market your brand. Why visual storytelling is the future. Just go ahead and accept it. We are so inundated with various amounts of information that we have a hard time figuring out how to sort it correctly. So we're just kind of making up our own filters as we go along. What's so great about visual storytelling is that it's a filter that comes to us naturally. Humans process visuals faster than they process text. Considering our attention spans are about 3.9 secs long, presenting information as a visual makes sense. How to make your content snackable. You don't have to do away with long form posts completely, but when posting a link to your blog pull out some interesting tidbits to highlight along with the link. Showcasing the good bits will increase overall traffic. There are lots of visual techniques to help get your overall message across. Infographics, data points, quotes, emphasized text, and animation are just some ways to deliver your message. But king of all these techniques is video. Videos are highly consumable. If you're putting out a press release don't just do the same old boring release. Add a video to go along with the release, and you could increase your traffic by up to 50%. Bonus - people love cartoons. Including a cartoon in your email or newsletter actually increases the open rate to 45%+. What are some visual tools you can use? If you want to make quick, easy visuals for your site or blog, here are some of Ekaterina's suggested tools: Canva QuotesCover PicMonkey Try adding infographics, infograms, or infoactives. Learn to use Vine, for goodness sake! Gifs, memes, etc. are all great additions that make your posts more appealing. Ekaterina's advice to telling a better story. Make sure that you really understand your brand, what your goal is, and where your audience hangs out. Once you've sorted those out, prioritize activities that allow you to build relationships with customers, stakeholders, and your employees. Understanding your community and knowing what they like is what will bring you success. Would you like to be apart of an elite group of agency owners? It can be very isolating running your own agency. Wouldn't you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now.  How to Further Improve Your Agency I hope you feel ready to improve your brand and connections with clients through visual storytelling but what other challenges are you facing? I cover all topics from the struggles you may face in your agency to creating the best agency proposals and more. Have other topics you want advice on? You can check out all my tips, tricks, and insights in my blog covering a wide variety of topics, as well as answering your questions in more from my Ask Swenk series. Are videos more your thing?  You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.

David: What can thinking like Mark Zuckerberg do for your digital marketing? Is it essential to be visual in your story telling in using social media and how do you start building meaningful relationships with influencers. Those are just two of the questions that I intend to ask today’s special guest, Ekaterina Walter. Ekaterina, welcome to DMR. Ekaterina: Hello David, great to be here. David: Wonderful to have you here. Well, Ekaterina’s laid strategic and marketing innovation for fortune 500 brands such as Intel and Accenture. She’s also author of the bestseller Think Like Zuck, the five business secrets of Facebook in probably brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling. Ekaterina, you’ve provided social media advice to a lot of big brands but is social media more challenging for big brands compared with single honor businesses? Ekaterina: Well David, the reality is I think as marketers whether we’re business owners or marketers in a big brand, our key goal should be building relationship capital, right? That is the basis for any success either you talk sales or customer service or brand awareness or even personal relationships. I think the challenges are different. It’s not easy to do so. It’s easy to do social. It’s not easy to be social. That sort of mentality of how to use social media as a tool to drive my ultimate goal which is build relationships and ignite tribes around my brand. If I’m a small business in a small community, that’s how my business thrives, right. It thrives on relationships, people knowing me, people trusting me, people understanding the products that I carry and having personal relationship with me in that community. The same goes for bigger brands is just in a larger scale. Either way you have to spend time and you have to pay attention to your customers, current and potential to your partners to your network. The reality is I think they have different challenges, small business where they usually short on resources and they need to really prioritize and larger brands where they a lot of times have resources but the scale is different, right?

Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

I am Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Twitter: @kathyklotzguest Visual Storytelling How can companies connect with their audiences in meaningful ways? Through images, videos, and visual social media. Join me Thurs, March 20, for a great conversation with Ekaterina Walter about the power of visual storytelling. About Ekaterina Walter Ekaterina has led marketing innovation for brands such as Intel and Accenture, and is CMO of Branderati. She is the author of the bestseller Think Like Zuck and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.  She has been featured on CNBC, ABC, NBC, Fox News, Forbes, WSJ, Inc., Huffington Post, and more. Twitter: @Ekaterina.

EKATERINA Walter, is the CMO of Branderati, that help brands identify their most passionate “advocate influencers” and take those relationships to the next level thus driving brand advocacy and loyalty. Ekaterina is a social media trailblazer, passion provocateur, and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”, as well as well as her recent one, “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” She is a recognized business and marketing thought leader, and a sought-after international speaker, a regular contributor to leading-edge print and online publications such as Forbes, Fast company, Huffington Post, and Entrepreneur.

Ekaterina Walter is the Co-Founder and CMO of the start-up Branderati, a brand advocate influencer marketing firm. Before her new role at Branderati she was the Global Innovation Strategist for Intel for 8 years. Her book "Think Like Zuck" is a Wall Street Journal Bestseller.  In this episode we will cover: Why tons of likes are not the goal and what is How to handle negative publicity on social media The 5 P's to business Why P2P is the new B2C How to create a VIP experience for your customers and lots more

Ekaterina Walter, Intel’s Global Social Innovation Strategist is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ekaterina is one of the most respected and visible people in social media marketing.  And, as I learned just before recording my interview with her, she has just recently announced that […] The post ISM Episode 10: Ekaterina Walter, Intel’s Global Social Innovation Strategist appeared first on Rick Mulready.

Ekaterina Walter, Intel’s Global Social Innovation Strategist is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ekaterina is one of the most respected and visible people in social media marketing.  And, as I learned just before recording my interview with her, she has just recently announced that... The post ISM Episode 10: Ekaterina Walter, Intel’s Global Social Innovation Strategist appeared first on RickMulready.com.

33voices interviews Ekaterina Walter, author of Think Like Zuck.

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviewsEkaterina Walter. The original live interview was 3/15/13. If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There's no doubt about it. Mark Zuckerberg's creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world's population communicates, engages, and consumes information. If you run a business or plan to start one, you're probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook's meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook's success. Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Ekaterina's website is http://www.ekaterinawalter.com/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com  

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There's no doubt about it. Mark Zuckerberg's creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world's population communicates, engages, and consumes information. If you run a business or plan to start one, you're probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook's meteoric rise, presented in actionable lessons anyone can apply―in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook's success: PASSION―Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE―Don't just create a great product; drive a meaningful movement PEOPLE―Build powerful teams that can execute your vision PRODUCT―Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS―Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook's success principles in action―as well as those of Zappos, TOMS, Threadless, Dyson, and other companies―Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

Nick Hines from the Engine Shop joins us to preview the hottest parties in New Orleans leading up to the Super Bowl on February 3rd. We also discuss the most marketable players in this year's Super Bowl. Ethan Skolnick, Miami Heat beat writer for the Palm Beach Post joins us to discuss the Heat as well as his new book "Raising Your Game". Ekaterina Walter joins us to discuss her new book "Think Like Zuck" - a book that looks a successful business strategies utilized by Facebook founder Mark Zuckerberg.

Welcome to episode #341 of Six Pixels Of Separation - The Twist Image Podcast. My first thought, when I heard about the book, Think Like Zuck by Ekaterina Walter, was, "wow, I can't believe Mark Zuckerberg actally let someone inside his domain to study him and write a book about it!" I had a true sense of excitement over this business book. It turns out that Ekaterina Walter not only didn't have that kind of privileged access, but never even interviewed him for the book. Before you skip this episode or think that the book title is misleading, take a deep breath and dive on in. Walter is a social innovator at Intel. She is a regular contributor to Mashable, Fast Company, Huffington Post, and other publications. Along with that, she spent a long while researching not only Zuckerberg but his management style. If you're at all interested in thinking about modern day leadership in a different way or wonder about the future of Facebook, I think you will enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #341 - Host: Mitch Joel. Running time: 50:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with: Ekaterina Walter. Think Like Zuck. Building Social Bridges. Follow Ekaterina on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #341 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand building social bridges business book david usher digital marketing ekaterina walter facebook fast company huffington post intel itunes mark zuckerberg marketing marketing blogger marketing podcast mashable online social network podcast podcasting social media think like zuck