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What does it look like to blaze a new path? To be so confident in who you are and what you bring that you don't mess with pretense or attempt to impress anyone. That's Rhett Power, a world-renown business coach, speaker, best-selling author, podcast host, entrepreneur and CEO of Accountability Inc. He's kind of a big deal. But he doesn't let on. Even after all the awards, the major international stages and all the success, Rhett tells Lauren Lowrey, he only just recently discovered his purpose: to help leaders be accountable, and not just in business, but in life!
Prof. Kelly Goldsmith, PhD is a brilliant researcher in the space of marketing and human behavior. She was the person who helped America understand why we were hoarding toilet paper at the start of the pandemic. It was her work to understand scarcity that helped people laugh at themselves in the midst of a stressful situation that was out of their control. In this episode of AMPstigator, we talk through what the research says about setting goals, finding happiness and living with perceived scarcity. Goldsmith explains how to overcome our human nature to better pursue a life with more meaning and purpose. PLUS! We delve into her 24-day stint on Survivor and her strategies for making it on and staying on the show. This episode is for you if: - You love witty fast-talkers with high IQ's (Kelly is GOLD for this) - You geek-out over research on human behavior - You want to better understand why you never reach your goals - You want to understand why you're afraid to take the leap and live with purpose - You want to hear about Kelly's stint on Survivor What's in this episode?Prof. Kelly Goldsmith, PhD brings her 20+ years of research into bite-sized and simple ideas that help you understand human behavior and better harness it to live a life with purpose. We start by discussing goals and why we usually don't meet them: we have unrealistic timelines, we don't make them quantifiable, and we just give up. We also talk about happiness - more specifically - why we don't try to be happy. Most people perceive happiness as something others can impact. When people perceive their level of happiness as something they can control, their overall measure of happiness improves. Goldsmith specializes in scarcity - which is how consumers respond to not having enough. In this episode of AMPstigator, she applies her research in scarcity to a person's fear of changing their lives or living with purpose. She also discusses her 24-day stint on Survivor Season 3. Her account of getting on the show is laugh-out-loud funny and what it taught her about herself and others.
This week we are featuring an encore presentation of an interview with Dr. Kelly Goldsmith. Professor Kelly Goldsmith joins Patrick in the lab to share her research on scarcity. As a Vanderbilt University business professor, a world renowned researcher, and a former contestant on the tv show Survivor, Dr. Goldsmith teaches us how to thrive when resources are limited.
Is it okay to use scarcity in our marketing and scare our audience in order to increase sales? What if we stopped using tactics that induce stress and instead implemented the principles of trauma-informed care? Today's study focuses on what happens when consumers perceive scarcity. Researchers conducted FIVE experiments each with 2 groups: a scarcity group and a control group. The experiments revealed that perceived scarcity increases competitive behavior, causes fear, and even promotes selfish or pro-self behaviors at the expense of others. What To Look For In This Episode: Why you should stop relying on scarcity tactics in your marketing. The 5 principles of trauma-informed care. How to implement trauma-informed marketing. Journal Article: On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior https://www.researchgate.net/publication/282593430_On_the_Psychology_of_Scarcity_When_Reminders_of_Resource_Scarcity_Promote_Selfish_and_Generous_Behavior Caroline Roux, Kelly Goldsmith, Andrea Bonezzi, On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior, Journal of Consumer Research, Volume 42, Issue 4, December 2015, Pages 615–631, https://doi.org/10.1093/jcr/ucv048 Resources: Grab a free resource on my site to join my email list How To Write Your Own 6-Figure Sales Page Brand Voice Template Got a question you want answered on the podcast? Awesome! Send it to podcast@geoffkullman.com. Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com
"It doesn't have to be perfect. It just has to be authentic." --Eric Gilbert, musician and friend A virtual party hosted by Shelter in Place to celebrate the long-awaited new year! It’s an immersive audio experience, as Laura takes you around the Shelter in Place “house,” exploring different themed rooms, and meeting interviewees and listeners along the way. Heard at the party: Sarah Ago, Anna Buchanan, Emily Chandler, Mattéa Davis, Sarah Edgell, Laura Park Figueroa, Taylor Fraser, Bart Garrett, Katie Garrett, Eric Gilbert, Elaine Grant, Anya Marchenko, Miko Marks, Muoki Musau, Edissa Nicolás-Huntsman, Katie Semro, and Andrew Ong. Seen at the party: Sean Donnelly, Christine Ferrouge, Nina LaCour, Andrew Calof, Rosemerry Wahtola Trommer, Christie Aschwanden, Joyce Sanchez, Kirin Khan, Christopher Williams, Roxane Beth Johnson, James Jones, Mark Charles, Jen Sheedy, Hilary Davis, José Sanchez, Samantha Lee, Elmer Yazzie, Erica Huang, Shea Gilbert, Jana Riess, Sanjna Selvarajan, Marco Ambriz, Micheline Aharonian Marcom, Keith Watts, Tino Dinh, Meera Nair, Kara Lee Corthron, Chicava Honeychild, Nancy Agabian, Betsy Andrews, Debra Brehmer, Robyn Kraft, Caitlin Grace McDonnell, Leah Mueller, Jessie Serfilippi, Claudia Smith, Taté Walker, Vernon Keeve, Karyn Kloumann, Caroline Roux, Kelly Goldsmith, Jimmy Graham, Neil Pinkham, Georgia Wright, Amira Karaoud, Celine Gounder, and Teresa K. Miller. To see the 12 days of delight we sent to email subscribers, head over to the Extras page. Episode transcript Party co-hosts:(The Squad, our fabulous first class of apprentices) Eve Bishop Melissa Lent Gabriella Mrozowski Isobel Obrecht Winnie Shi Sarai Waters We'd like to thank you for sharing Shelter in Place with your friends! When your friends subscribe using the link below, we'll send YOU a special thanks! https://refer.fm/shelter Shelter in Place is now part of the Hurrdat Media network. Hurrdat is a digital media and commercial video production company based in Omaha, NE. Find more podcasts and learn more about other services at HurrdatMedia.com.
Laura returns to her conversation with scarcity experts Caroline Roux and Kelly Goldsmith to understand a 48-hour period that proved to be pivotal in this Pandemic Odyssey. An episode about friendship, contentment, and learning to appreciate the boat you're on.Today’s episode is dedicated to Peter Canton, whose kindness, laughter, and musical genius made this world a richer, better place to be. Thank you to Kelly Goldsmith and Caroline Roux for sharing their expertise about scarcity and abundance, and to Omid Safi for permission to share lines from “The Blessing of Friends Who Weather the Storm With Us," which you can read here.You can learn more about Kelly and Caroline's research here:- https://insight.kellogg.northwestern.edu/article/its-not-about-you-its-about-me- https://insight.kellogg.northwestern.edu/article/concerns-about-scarcity-make-us-want-to-be-better-people- https://www.concordia.ca/news/stories/2018/01/15/striving-for-perfection-can-trigger-immoral-behaviour-research-shows.html------Follow Shelter in Place on Instagram and Facebook at @shelterinplacepodcast or on Twitter at @laurajoycedavis.As always, you can find more show notes, sign up for our newsletter, and support this show at shelterinplacepodcast.info.Use the code SHELTER when you buy wine from our sponsors winesforchange.com or brickandmortarwines.com and get 10% off your order. See acast.com/privacy for privacy and opt-out information.
What do we do when enough isn't enough? This Pandemic Odyssey continues with scarcity experts Caroline Roux and Kelly Goldsmith, who give some much-needed perspective on why scarcity is so tough to handle--and how it can help us. Watch Kelly's TED talk here.Tune into Brave, Not Perfect with Reshma Saujani and see her TED talk here.You can find out more about National Poetry Series winner Teresa K. Miller here.You can find out about Jesselle Miura's leadership coaching and consulting at JM Squared here.You can learn more about Kelly and Caroline's research here:- https://insight.kellogg.northwestern.edu/article/its-not-about-you-its-about-me- https://insight.kellogg.northwestern.edu/article/concerns-about-scarcity-make-us-want-to-be-better-people- https://www.concordia.ca/news/stories/2018/01/15/striving-for-perfection-can-trigger-immoral-behaviour-research-shows.html------Follow Shelter in Place on Instagram and Facebook at @shelterinplacepodcast or on Twitter at @laurajoycedavis.As always, you can find more show notes, sign up for our newsletter, and support this show at shelterinplacepodcast.info.Use the code SHELTER when you buy wine from our sponsors winesforchange.com or brickandmortarwines.com and get 10% off your order. See acast.com/privacy for privacy and opt-out information.
As a small business owner, you actually have a lot of flexibility. You can pivot what you do and make offers that big companies can’t. Especially during tough times like these, you can find opportunities that may not have existed before. As today’s guest is going to tell you, there’s a gift that lies in scarcity. Key Takeaways It’s important to keep priorities in mind when running a small business. Especially when times are tough, it’s a good idea to ask yourself what your goals are. By looking at what gives you the best return on investment, you can prioritize the most important parts of your business. Even if a client doesn’t want to move forward on a project quite yet, there is probably still something that you can do for them. Look back at past projects and share your ideas with them. Maintaining helpful lines of communication now will pay off later when the situation improves. No matter how amazing your work is, if you don’t market it, you won’t sell it. Marketing, when done with integrity, is not a sleazy thing. You have something to offer that other people need. When you reach out there, you will find that there is more abundance than you may have thought. About Prof Kelly Goldsmith Professor Kelly Goldsmith is an award-winning, Yale-educated behavioral scientist who also appeared on Survivor Africa. She examines consumers’ responses to uncertainty and scarcity, uncovering, and explaining seemingly paradoxical effects. Looking to Scarcity for Good Ideas It’s common to question what you’re doing in business during tough times. Kelly recognizes that it is actually during times like these that some of the best ideas are born. Maybe you’ve been sitting on a particularly innovative idea but haven’t acted on it yet. It’s also a time to reassess how you’re marketing your services. Getting Cozy with Marketing Even if you have something great to offer, you need to market it appropriately. Marketing to everyone will only lead to disappointment. Even though it may feel like you’re excluding potential customers, you need to find your niche. This will differentiate yourself from the competition and also lead to more referrals at the same time. Do you have a business idea that you haven't tried yet? Tell me what’s holding you back in the comments on the episode page! In This Episode: How and why to reassess what you do in the current economy [8:40] New ways to market your services when the market is down [13:30] How to get inspired by scarcity [20:28] Becoming better friends with the idea of selling [22:10] The dangers of marketing to everyone [26:10] Leveraging the agility of your small business [30:40] Quotes Everybody here is a creative person. Creative people are the best at coming up with new ways to make money.” [11:04] “Fundamentally, any goal is associated with a sense of scarcity. Anything you want to get, be, or do means you have to recognize what you don’t have.” [21:52] “The benefit of being in a small business is that you can be agile and you can adapt. If you feel like you can’t, then you have a misperception about what’s great about your industry.” [31:28] Links: Tell me about your transformation for a chance to get featured in Episode 200! Sign up for the Studio Sherpas Webclass Storyblocks Find Prof. Kelly Goldsmith online Follow Kelly on Linkedin | Twitter | Instagram| Goodreads To Sell is Human by Daniel Pink Influence by Robert Cialdini Small is the New Big by Seth Godin The 4-Hour Workweek by Tim Ferris Second Life Podcast Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Survivor Rewind hits a bit of a nadir - it turns out there's more fun to be had at Kelly Goldsmith and Big Tom's expense than at discussing Season 3: Africa. Here’s the outline of the episode. On some podcast players you should be able to click the timestamp to jump to that time.OUTLINE:00:00:00 – Introduction 00:01:13 – Episode 8 | Look Closer00:08:00 – Episode 9 | Smoking Out the Snake00:25:56 – Episode 10 | Dinner, Movie and a Betrayal00:35:35 – Episode 11 | We Are Family00:49:33 – Episode 12 | The Big Adventure01:01:16 – Episode 13 | Truth Be Told
Professor Kelly Goldsmith is a behavioral scientist whose research examines consumers' psychological and behavioral responses to uncertainty. Her research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology and marketing. As part of her research, she conducts controlled experiments in typical consumer contexts, which allows her to ground her theories in relevant marketplace phenomena. Because her research bridges theory and practice, it contributes not only to more nuanced theories of consumer decision making, but also to new techniques for marketers, firms and policy makers. Professor Goldsmith's work has appeared in several top marketing and psychology journals. She also serves on the editorial review boards for the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Consumer Psychology. In this episode, Kelly speaks to: - The reason we couldn't find toilet paper or hand sanitizer when COVID-19 became the number one news story - What positive outcome can come from encountering scarcity - How to avoid the scarcity mindset trap when we are surrounded by scarcity triggers Follow Professor Goldsmith Instagram: @profgoldsmith Website: profgoldsmith.com Check out her TEDx talk! https://www.youtube.com/watch?v=pr7f-0bUC-0 Follow Lauren: IG: @laurenzoeller Website: laurenzoeller.com Love? Rate it, subscribe, and leave a comment below! --- Support this podcast: https://anchor.fm/thebalancedboss/support
Today our guest is Kelly Goldsmith. Kelly received her PhD from Yale, is now a professor at Vanderbilt, where she's received numerous teaching awards including being one of the youngest professors ever to be nominated for Professor of the Year at Kellogg where she taught previously. Kelly studies how people respond to uncertainty and scarcity, uncovering the seemingly paradoxical effects, which is why I wanted you to hear from her. Pursuing a disruptive course involves embracing constraints, the lack of something, which in addition to her academic research, Kelly knows about first hand, not only because she went on the job market in 2008, but because she was a contestant on Survivor: Africa, the third season of Survivor. Complete transcript and links available at https://whitneyjohnson.com/podcast
This is the sixth episode of Market with Me Quikly -- a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. By now, you're well aware the coronavirus has affected the way we live our lives. The fear of a pandemic and mandates to stay home has undoubtedly changed consumer behavior. And if you've been grocery shopping in the last few weeks, you've probably seen a few empty shelves, maybe even empty aisles. That certain products, specifically toilet paper, have been hard to come by. Because people have been stocking up on items that they perceive as scarce, stores like Kroger have put limitations on the number people can buy. We wanted to know: why are consumers responding like this? So we called Dr. Kelly Goldsmith. Dr. Goldsmith is a behavioral scientist who examines consumers' responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. In one line of research, for instance, she finds that incentives of uncertain value can be just as motivating as incentives of guaranteed high value. In another body of work, she shows that resource scarcity (a state of uncertainty) can lead consumers to be more generous, not just more selfish. She also demonstrates that associating a brand with innovation can actually reduce consumers' interest in the brand's products, because buyers associate innovation with uncertainty. She has dedicated herself to this area because marketers must understand how consumers respond to uncertainty in order to understand and predict consumer behavior. Dr. Goldsmith began her research program as a doctoral student in marketing at Yale University, where her research on self-regulation integrated behavioral decision theory with goal theory. After receiving her doctorate, Dr. Goldsmith joined the Kellogg School of Management as an Assistant Professor of Marketing. At Kellogg, she received multiple honors and awards for both her research and teaching. In 2017, she joined the Owen Graduate School of Management at Vanderbilt as an Associate Professor of Marketing. She publishes regularly in top marketing and psychology journals, and is currently serving on the editorial review boards of three major marketing journals: the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Consumer Psychology.
What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically? That’s why we’re excited to welcome Dr. Kelly Goldsmith to the podcast. She’s an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity’s seemingly paradoxical effects. You’ll rethink what scarcity looks like in your marketing after this.
Fabulous Friday is here and it's another FLASHBACK FRIDAY to get yourself happy and in the zone as we bring you a classic chat with Kelly Goldsmith from Africa! In this chat, Kelly talks about why she is a game changing player in the history of Survivor, just how close she came to returning to play for a second time as well as which former well known contestant she can lay claim to making out with and letting us know which former contestants she played a part in casting to be on the show! Get yourself excited for another incredible interview!★ Support this podcast on Patreon ★
Professor Kelly Goldsmith joins Patrick in the lab to share her research on scarcity. As a Vanderbilt University business professor, a world renowned researcher, and a former contestant on the tv show Survivor, Dr. Goldsmith teaches us how to thrive when resources are limited. Check out Prof. Goldsmith's TED talk here: https://youtu.be/pr7f-0bUC-0
Talking With T-Bird - Survivor Old School Interviews with Teresa
Rob Cesternino and Teresa "T-Bird" Cooper catch up with Survivor: Africa's Kelly Goldsmith about what she has been up to since playing Survivor in the fourth episode of "Talking with T-Bird."
Associate Professor Kelly Goldsmith is the newest member of the Marketing Faculty at Owen. During her time at Northwestern’s Kellogg School of Management, she earned several awards for her teaching and research, which focuses on Consumer Decision making, specifically examining how consumers active motives and mindsets affect their choices. I talked with Kelly about her research, the move to Vanderbilt, and her stint on one of the most popular reality shows of all time.