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Special guest Conrad Chua, former executive director of The Cambridge MBA, helps us dissect the newest FT ranking
The GRE and TOEFL are for sale. Here's why and what it means for test taking
This year, round 3 applications are less a Hail Mary pass than ever before due to slumping application volume at top business schools
Gies College of Business marketing professor Aric Rindfleisch reflects on why he chose marketing and how his research on materialism reveals why buying more doesn't lead to happiness. He discusses his passion for teaching in the College's fully online iMBA program, the balance between digital and analog worlds, and why business schools must put humanity at their core in an AI-driven world.
We reveal the unexpected strengths of MBA programs that aren't well known
We discuss the implications to international students if OPT is wiped out
We discuss the latest questions admission teams are asking candidates this year
Our predictions for business education and the MBA in this new year.
Our interview with Andrew Walker, director of research analysis for the Graduate Management Admission Council
Plenty, according to a new survey of admission officials at business schools. We discuss and debate the findings.
We distill the latest employment reports for this year's MBA grads and remark on the deportation of a Babson student
Reading the tea leaves in the newest class profiles at the top business schools
What are the most common questions? The pitfalls?
Raina Moskowitz, CEO of The Knot Worldwide. Raina shared insights on industry trends, emphasizing the importance of partnerships and community building, while also discussing how weddings and celebrations play a crucial role in creating human connections. The conversation covered generational differences in wedding planning, the integration of technology and AI in the industry, and Raina's upcoming presentation at the conference, where she encouraged attendees to connect with her both at the event and on LinkedIn.
Terrica, a wedding planner and business coach, shared her approach to wedding sales, emphasizing the importance of creating authentic experiences and building strong relationships with clients. She advised setting boundaries to avoid burnout and using strategic language to communicate service changes. @introducingTerrica
For the first time, MBAs from three European business schools have raised the most money for their startups
Don Mamone. DonMamone.com. Don explored concepts of purpose, ikigai, and authenticity in business, emphasizing the importance of self-discovery and personal development for creating sustainable impact and legacy in the wedding industry.
A candid, brutally honest conversation about getting an MBA in the U.S.
Nora Sheils, co-founder of Rock Paper Coin, a CRM software platform for the wedding and event industry, to discuss the importance of effective sales through education and client matching. Nora emphasizes the value of community and collaboration in the event planning industry. The discussion concludes with practical advice for business owners on selecting and utilizing CRM platforms, including the importance of customer support and clear communication strategies, along with an offer of free access to the platform for listeners. RockPaperCoin.com. https://app.rockpapercoin.com/SignUp?promoCode=CLINT
We dissect three rankings — all of which arrived in a single month: Businessweek, LinkedIn & QS
Colleen Carswell. StructuredToScale.com. SMS marketing strategies for different generations. Colleen explained various communication techniques and data analysis around text marketing, including the use of chatbots and booking methods to improve conversion rates. Colleen emphasized the importance of providing clear customer communication options while maintaining human interaction. @ColleenCarswell_
Our annual Meet the MBA Class feature is up. Here's what it says about the latest crop of students to start their MBA journeys all over the world.
Nayri, a Wedding Fashion Expert, who discussed her work at Lovella Bridal and shared insights on social media marketing strategies for the wedding industry. Nayri emphasized the importance of storytelling, vendor collaboration, and personal presentation in wedding business success, while also discussing her approach to social media content creation and management. @weddingfashionexpert, @lovellabridal, @lovellaplus. YouTube: Wedding Fashion Expert.
Clint interviews Amanda Schuman, the founder and CEO of Carrylove Designs, CarryLoveDesigns.com, a marketing agency serving the wedding and event industry, to discuss her background and upcoming presentation at the Wedding MBA Conference. They explore strategies for engaging couples after inquiries, emphasizing the importance of follow-up and converting inquiries into bookings through a structured booking process. Amanda shares insights on maintaining a personal tone in automated messages, responding quickly to potential clients, and the need for wedding professionals to positively influence client experiences while demonstrating leadership and expertise. hello@CarryLoveDesigns.com
Andrea Shaw, AndreaShah.com. The discussion focused on understanding different buyer personalities in wedding sales and tailoring sales approaches accordingly, with Andrea providing insights on how to approach both emotional and logical buyers through effective communication and information sharing.
Shannon Tarrant, VenueHelpDesk.com. Shannon shared insights on addressing lead conversion issues in the wedding industry, emphasizing the importance of simplifying pricing, language, and the sales process to better engage with modern couples. They discussed the role of AI and social media in marketing strategies, with Shannon highlighting the need for businesses to adapt to current trends and audience preferences.
We digest the new Financial Times ranking of MiM programs and explain who they are for and what kinds of results grads get from these programs
Our advice in working well with a recommender who might want to use AI to draft a rec letter
Anthony Lambatos, TheMIBE.com, shares his experience as a second-generation family business owner and discussed his new venture "Make It Better Every Day," MIBE, which focuses on educating the hospitality industry about leadership, culture, and financial growth. The conversation covered key business metrics, cash flow management, revenue tracking, and company culture, with Anthony emphasizing the importance of understanding financial metrics, analyzing conversion points, and maintaining a positive work environment. Anthony@FootersCatering.com.
With round one deadlines a little more than a week ago, we provide advice on what you need to know right now.
Attorney Braden Drake, NotAVGLaw.com, discusses his upcoming presentation at the 2025 Wedding MBA Conference, focusing on contract essentials and litigation risk reduction for wedding professionals. He emphasizes the importance of documenting all agreements and modifications in writing, explaining that while oral contracts are legally binding, they're difficult to enforce without evidence. Braden shares insights from his mediation experience and discusses legal considerations for officiants, highlighting that written contracts serve as valuable conflict resolution tools beyond mere legal protection. @NotAVGLaw.
A change in the validity period for GMATs and GREs will impact some applicants this year
The Magnificent 7 MBA programs in the U.S. by the revealing numbers
Jen Trotter, LipServiceMakeup.com. Communication strategies and conflict resolution. Jen shares her approach to influencing clients and vendor partners through subtle communication techniques, emphasizing the importance of tone, body language, and meeting clients where they are. @LipServiceMakeup
Why finance is surging and tech is fading
Matt Radicelli, Mentor Pods. Matt shared insights on referral marketing strategies for service-based industry professionals, emphasizing the importance of building a business model focused on repeat business and referrals rather than paid advertising. The discussion covered various aspects of marketing and communication, including the use of templates, authentic outreach, and the importance of tracking marketing metrics to demonstrate the effectiveness of referral programs. Matt@MentorPods.com. MentorPods.com/WeddingMBA
The results are sometimes as mystifying as they are illuminating
Rene Dallo, ReneeDalo.com, a wedding planner and educator who will be presenting on Instagram reel techniques. The discussion focused on social media content creation strategies in the wedding industry, with Renee sharing her experience of evolving from dismissing video content to embracing it as a marketing tool. They explored various aspects of content creation, including the importance of authenticity, consistency, and automation, while also discussing the challenges of balancing professional content with personal presence across different social media platforms. CapCut. ManyChat. Vanessa Van Edwards, ScienceOfPeople.com. @ReneeDalo.
Bethel Nathan. ElevateByBethel.com. Officiant and Business Coach. Bethel shared her insights on systemization and automation in wedding businesses, emphasizing the importance of tailoring systems to specific business needs while maintaining personalization in client interactions. Bethel@ElevatebyBethel.com. @ElevatybyBethel. Facebook-ElevatebyBethel.
We discuss the increasing possibility of a boycott of the FT's rankings by U.S. MBA programs.
Caroline Diarte-Edwards and Maria Wich-Vila on the changes for MBA applicants
Marc McIntosh, an expert in wedding marketing at TeamWedding.com, joined to discuss website trends and tips, highlighting the importance of websites in lead conversion and offering insights on AI's evolving role in the industry. Marc offered a free website checkup to anyone who contacts him. Marc@TeamWedding.com
Will other business schools and corporate partners follow? We discuss
Jen Sulak, PinkHairJen.com. The importance of niche crafting, authenticity in business, and effective social media strategies for wedding professionals, including identifying target communities, leveraging personal branding, and exploring new opportunities in the industry.
Caroline, Maria and John on what you need to know to make the best impression
Becca Poutney, @BeccaPountney, a leading wedding industry marketing expert. Becca discussed her new "marketing theme park" concept, emphasizing the importance of understanding modern couples' digital engagement habits and adapting marketing strategies to stand out in a saturated market. The conversation covered topics such as targeting the right audience, utilizing new platforms like TikTok, specializing in unique niches, and the evolving landscape of wedding industry marketing.
Waypoint Immigration's Amber Davis on what to expect from the new social media reviews in the U.S.
Ryan O'neill, Curate.co. Ryan discussed the future of AI in wedding businesses, focusing on automation of manual tasks and improving efficiency through AI agents, while emphasizing the importance of maintaining human oversight and proper implementation. The conversation covered practical applications of AI in marketing, brand voice, and contract analysis, with Ryan sharing his experience with various AI tools. Grok-https://x.ai. Typinator-https://ergonis.com/typinator. Discount code to Wedding MBA Conference - "Clint" for $20 discount.
Berkeley Haas shakes things up, MIT Sloan and Kellogg set MBA app deadlines
Visa restrictions, tuition model changes and increased taxes on college endowments will force a fundamental reshaping of business schools