American entrepreneur (b. 1987)
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Nik Ingersoll joins us on this episode of the Young Founders Podcast as we discussed his experience building the Barnana brand. Barnana is a healthy, organic snack product found across the US in popular chains like Healthy Living, Whole Foods, and even Starbucks. Barnana has been featured in a ton of publications like Clean Eating, Good Housekeeping, The Vegetarian Times, Womens Running, Popsugar, and more. Nik himself was recognized by Forbes as a top 30 under 30 entrepreneur. Some of our conversation includes: Raising $300k in the first year of starting Barnana How much equity you should give away in your first round of funding His mindset around entrepreneurship and hustle Why his first real business was a web consultancy and how he used it to support his second business What it feels like to be too early to market (his augmented reality business) Why you should ignore the doubters Nik Ingersoll, BarnanaYou really have to be confident in yourself and feel happy within yourself. You don't have to look for external motivation in that way. Anybody giving you the advice that your idea sucks, your products sucks, they can suck it. How he keeps track of his to-do lists and holds himself accountable Why execution trumps ideas every time What is an "escalation of commitment" and why you should avoid it Why your goal in business should be to optimize for freedom The importance of building a personal brand Nik's Top 3 Recommended Books for Young Entrepreneurs The Dichotomy of Leadership by Jocko Willink Meditations by Marcus Aurelius Letters from a Stoic by Seneca the Younger Nik Ingersoll, BarnanaA true entrepreneur is someone who has a very high tolerance for risk taking that truly does love to make things out of thin air. To think of something and then turn it into a reality. And also somebody who is willing to eat plates and plates and plates of shit until the shit turns into steak. Check out more episodes of the Young Founders Podcast.
This is a SWAPCAST on The Bigger Pockets Business Podcast, where I am interviewed and we deep dive into my story and building businesses. ### Please don't forget to subscribe to the show! ### My Store: Ö ™ ISO8859 Get Your Own Domain: Click Here. Create Your Own Store: Click Here. ### Connect with me here: Instagram: https://instagram.com/ingersollnik Youtube:https://www.youtube.com/nikingersoll Twitter: https://twitter.com/ingersollnik Web: https://ingersollnik.com Barnana: https://barnana.com
Prepare yourself for an incredible tale of entrepreneurship. It features a hardscrabble upbringing, relentless optimism, negotiations with Amazonian tribesmen, and some bold guerrilla (“gorilla”?) marketing stunts.Barnana has been making organic banana snacks since 2012. The founders call bananas “Mother Nature’s energy bar”—hence, the name.When they started, they didn’t have much money of their own. So, they had to build a business that appealed to investors.Today, co-founder Nik Ingersoll reveals exactly how they did that. You don’t get into 20,000 stores (including heavyweights like Whole Foods and Costco) without money. But as Nik explains, it doesn’t have to be YOUR money. In fact, one of the most valuable parts of this episode is Nik’s story of how he used “lean startup” principles to raise Barnana’s first round of funding.Also, ever wondered how much it actually costs to make that healthy snack you’re munching on? Well, Nik breaks down Barnana’s supply chain and profit margins in detail—from working with distributors/middlemen, to using brokers to get Barnana’s products into stores, to getting certified as “organic.”And he shares some great ways he’s generated free publicity over the years, including the launch of this farcical new product.This is one of our best episodes yet. Tell us what you think, and subscribe to the show so you won’t miss an episode.In This Episode We Cover:Nik's background and how he has been hustling since he was a kidStarting various businesses and founding BarnanaHow he taught himself to codeTaking on a huge undertaking by starting a massive retail businessBarnana's crazy supply chainWorking with organic productsHow he raised capital creativelyFiguring things out one part at a timeChannel strategyBest advice for anyone who wants to get into the food retail businessAnd SO much more!Links from the ShowBiggerPockets Biz SurveyMyspaceForbes 30 Under 30BiggerPockets Business Podcast 09: The Secret to Starting a Risk-Free, Debt-Free Business QUICKLY with Alan DoneganAmazonKraveJerkyRXBarAlibabaCheck the full show notes here: https://www.biggerpockets.com/bizshow19
On this episode of the Business & BS Podcast, we sit down with Nik Ingersoll, Co-Founder & CMO of Barnana. We discuss how he and his partner started Barnana with ZERO product sold, went to Expo West, and left with multiple grocers wanting their products. They now are in stores all across the US, Japan and Canada and have an 8 figure business. He takes us through the mistakes, game changing ideas, and how they built the big time biz they have now. We hope you enjoy! Ready to Start Your OWN Biz? Let's do it together! www.BizLaunchAcademy.co Also Thank you to our partner OurCityCoffee.com. Use code: "BS" for 15% off. Every bag sold helps feed a kid in LA. Instagram & Facebook: Instagram.com/ingersollnik Instagram.com/businessandbs Instagram.com/ourcitycoffee Instagram.com/pwcurran Instagram.com/tccurran --- Support this podcast: https://anchor.fm/business-and-bs-podcast/support
A lot of social entrepreneurs struggle with maximizing profits and scaling their business but Nik Ingersoll is not one of them. Nik is the co-founder and CMO of Barnana the delicious bite-sized banana snacks that add environmental value to the supply chain by upcycling the 20% of bananas that would have otherwise gone to waste. Barnana is a certified B-Corp whose mission is to END FOOD WASTE and can be purchased online at barnana.com. Learn more at https://ingersollnik.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
EP 34 - Designing A Better World with Nik Ingersoll Your host // Tim Bishop Our guest // Nik Ingersoll “When the worst thing you could imagine happens... Anything else that comes after that is pretty easy to deal with” Today's episode features the legendary Nik Ingersoll - recently named Forbes 30 Under 30, and current CMO and Co-Founder of Barnana - armed with the mission of ending food waste at banana farms From humble beginnings as a local boy from Western Nebraska to an internationally acclaimed creative, Nik personally designs everything for the brand and its packaging. While young, Nik is far from an overnight success - we dive deep on how he navigates his world - from side projects to building motorbikes to combat sports, there is so much excitement and adventure in his story - enjoy this HUGE pot of gold from an industry leader, and a phenomenal man. Connect with Nik here;Instagram: https://www.instagram.com/ingersollnikWebsite: www.barnana.com / https://ingersollnik.com/
"Obsession will get you there" Nik Ingersoll, CoFounder of the amazing Barnana healthy fruit snacks changing the way we snack, is interviewed by David Cogan Host of the Eliances Heroes radio show broadcast of am and fm network channels and syndicated online. www.barnana.com www.eliances.com
"Obsession will get you there" Nik Ingersoll, CoFounder of the amazing Barnana healthy fruit snacks changing the way we snack, is interviewed by David Cogan Host of the Eliances Heroes radio show broadcast of am and fm network channels and syndicated online. www.barnana.com www.eliances.com
We chat with Nik Ingersöll, co-founder & CMO of Barnana, to hear his incredible story of growing up on a farm in rural Nebraska with no money to moving to California for college and eventually launching the line of organic healthy snacks that has everyone going bananas. We also talk branding, fundraising, and scaling a successful product in today’s competitive CPG space! SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletter FOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhour FOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhour INTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com
On having an unrelenting work ethic: "Always do something...since I was a kid and did odd jobs, and was 13 and running a paper route in my first official job, I've always looked for ways to create, build and make money." Nik Ingersoll founder of Barnana healthy banana snacks is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm channels and syndicated online. www.barnana.com www.eliances.com
On having an unrelenting work ethic: "Always do something...since I was a kid and did odd jobs, and was 13 and running a paper route in my first official job, I've always looked for ways to create, build and make money." Nik Ingersoll founder of Barnana healthy banana snacks is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm channels and syndicated online. www.barnana.com www.eliances.com
We’ve got an awesome interview lined up for you today. I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude. Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thinking and guerrilla and social marketing tactics to grow Barnana so quickly. In this episode, you’ll learn: How creative food startups are opening doors with big retail partners using Facebook Ads What it takes to pull off an attention grabbing PR stunt Why traditional industry thinking might stunt your company’s growth And so much more. It’s a bit of a shorter episode, but it is packed with tons of unfiltered, actionable advice for food marketers. We discuss a lot of extremely useful Facebook Ad Tactics in a short amount of time, so rather than having you pause and write down notes every couple seconds, we’ve compiled all the best tips into a downloadable PDF, at FoodMarketingNerds.com/facebook-ads/.
On this episode of "MMA Evolution" TJ De Santis and Caleb Quinn chat with American Top Team coach Din Thomas. They also have a chat with Nik Ingersoll who discusses his product Barnana.
Eliminating waste in the banana fields where their products are sources is important to Nik Ingersoll, cofounder and Chief Marketing Officer of Barnana. With is co-funders with Caue Suplicy and Matt Clifford Barnana has taken the organic snack market by storm. Barnana is a healthy organic banana snack with flavors like coconut/banana, banana chocolate and many more. They are in over 5000 stores including Safeway and Whole Foods and are in the US, Japan, Canada and Australia. There company is on a mission to end food waste at banana farms. Here’s a glimpse of what you’ll learn: [0:10] Jeremy’s introduction to this episode of the podcast with Nik Ingersoll. [2:03] How Nik and the company got into Japan and Australia. [6:04] The use of bananas and the company’s approach to utilize more (less waste). [9:19] Guerrilla marketing busts and booms. [12:11] Utilizing relationships from Expos and events. [15:38] Scrambling to meet the demand once Whole Foods was a reality. [18:14] The process of finding the right suppliers and distributors. [27:10] Nik’s prior work as a ranch hand. [29:10] Growing up in Nebraska. [33:41] How Nik met his co-founders in college. [37:41] What the initial products looked like. [40:06] The biggest challenges from the manufacturing side of things. [50:10] Attracting a high level advisory board. [53:45] The milestones that propelled the business forward and navigating the financing. [1:03:10] The choice to be certified organic. [1:07:40] Nik’s lowest moment in business so far and how he pushed through. [1:10:48] Some of the proudest moments Nik has experienced. In this episode… Food waste is a monumental problem in all areas of the food industry. Much of it exists because the companies that are creating food products don’t pay attention to the places in their supply and distribution chain that cause the issues. Nik Ingersoll and the team at Barnana have made the issue of food waste one of their top priorities, examining everything from sourcing to shipping to eliminate food waste in their company. Nik and his co-founders at Barnana noticed that many of the bananas used to source their products were wasted, in large part because companies that use bananas only wanted certain sizes or types of bananas, so those that don’t meet the requirements are rejected and left to rot. Nik and his partners decided that they could find ways to utilize those waste bananas and Barnana was born. You can hear the Barnana story on this episode of Inspired Insider. One of the turning points for the Barnana team was when the contact was made and the contract was signed with Whole Foods. It was a powerful push forward but didn’t happen without its problems. The team had to scramble to find the necessary funding to enable them to produce the products to fill the Whole Foods order, but once it was done they had the account rolling and were able to use profits to build the business from there. One of the reasons that things like certified organic status and non-waste of food matters to Nik Ingersoll is because he grew up in a farming community in Nebraska. He realized at an early age that the pesticides sprayed on crops were not a good thing in the long run, especially since the water table where he lived was near the surface. So when it came time to build the products for the Barnana brand, Nik was convinced that they had to take the high road. When you run a business you can’t live inside a bubble. The normal difficulties and losses of everyday life still affect you even though you have to continue producing in the business. One of the difficulties Nik had to face was the loss of his father. You can hear how he weathered the storm and the impact it continues to have on him daily by listening to this episode. Resources Mentioned on this episode www.Barnana.com ‘BOOK: Time Collapsing Boulder Food Group Evernote Boomerang Schedule Once Xero Box.com Top Desk Help Scout Shopify Magento Claveo MailChimp Shopify Recharge App Shopify Product Reviews App Sponsor for this episode Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.
Nik Ingersoll cofounder and Chief Marketing Officer of Barnana with Caue Suplicy and Matt Clifford. Barnana is a healthy organic banana snack with flavors like coconut/banana, banana chocolate and many more. They are in over 5000 stores including Safeway and Whole Foods and are in the US, Japan, Canada and Australia. There company is on a mission to end food waste at banana farms. Here’s a glimpse of what you’ll learn: [0:10] Jeremy’s introduction of Nik Ingersoll of Barnana.com [2:03] Nik’s lowest moment and how he pushed through. [4:36] The story Nik thinks of when he thinks of his dad. [5:13] The proudest moments Nik has experienced in business. In this episode… There are few things harder to handle in life than a death in the family. All of us have to face it and it’s never easy. It’s even more difficult when you’re in the midst of growing a fledgling business. Nik Ingersoll shares his story on this episode of Inspired Insider. When his father died Nik Ingersoll discovered that the expected burden of grief was compounded by the added pressures of the year old business he was running. On this episode of Inspired Insider Nick shares how he dealt with that hardship and kept the business running at the same time. Whenever you experience the loss of a family member you deal with it in your own unique way. But what happens if your way isn’t entirely possible? Nik Ingersoll lost his Dad a year into his new business and had to learn how to grieve and work hard at the same time. You can hear his story on this episode. There are so many nutritional supplements and healthy snacks on the market these days it seems like it would be impossible to introduce a new product effectively. But that’s exactly what Nik Ingersoll and the team at Barnana have done. You can hear Nik talk about the steady rise of their world-famous snack food, on this episode. Resources Mentioned on this episode BOOK: Time Collapsing www.Barnana.com Sponsor for this episode Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only. The new free online CSS cleaner tool allows you to organize style for websites.