Podcasts about revenue marketer

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's esteemed guest is a leader, a GTM Ambassador, and an Advisor to the stars! He is a Top 20 Revenue Marketer and hosts The Marketing Ladder, a Top 50 Marketing Podcast. Introducing Mason Cosby, Director of Demand Generation at Sales Assembly! Mason joins us today to discuss his company's framework for developing customer engagement, how to discover the right marketing niche for your skillset, and the importance of nurturing your personal network.  Busted Myths:Marketing and Sales aren't aligned and marketing is to blame. All the sales team needs are meetings booked but the marketing team is focused on celebrating meaningless wins because they can't generate those new meetings. Traditionally, the sales team takes a more personalized approach to closing deals and generating revenue, while marketing takes on a broader approach to building relationships and creating awareness. By combining their strengths, they can deliver a seamless and exceptional buying experience to enhance customer satisfaction.Takeaways:One way to align marketing and sales is to connect content engagement with generating pipeline. When marketing sees that a piece of content is generating engagement with the right audience, they should alert sales so they can go start having conversations around that content. Develop content calendars for your executive teams and provide them with content that drives quality engagement with their existing audience and ideal customers. These posts can highlight the company and product in front of the target decision-makers.A goal for Sales Assembly is to see a future with a Google Drive hierarchy and efficient automation (zaps) to automate content distribution across profiles and platforms. Implementing this automated infrastructure requires dedication which includes manually entering data into a spreadsheet and calendar to track content assets. This approach acts as a starting point before scaling and automating the process.It is crucial to understand what channels drive demand creation and demand capture within a target audience. This ensures optimal prioritization of resources for each channel, such as podcasts, social, or email, based on their performance. Marketing involves more than just employing tactics to sell products, so it's important to understand the range of options that complement your individual interests and strengths such as sales, brand building, and customer focus.Career advancement in marketing requires you to specialize while also developing secondary skills continually over time. Becoming an expert in all functional aspects of marketing takes years of devotion and intentional focus.A personal network is an important part of a marketer's skillset that stays with you throughout your career. Cultivating a community that accompanies you throughout your professional journey ensures ongoing support and maintains a loyal audience. Quote of the Show:“To continue to grow long term, you have to get different experiences. You have to view your foundational skillset as the thing that propels you forward and gives you credibility in the room. ” - Mason CosbyLinks:Twitter: https://twitter.com/cosby_masonLinkedIn: https://www.linkedin.com/in/masoncosby/Website: http://www.salesassembly.com/tourPodcast: https://podcasts.apple.com/us/podcast/the-marketing-ladder/id1596462333Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/35YESH0FTPkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Debbie Qaqish About the Book: From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing forever. About the Author: Debbie Qaqish isn't here to sell you on a panacea marketing technology or convince you of the critical data you just aren't seeing. Rather, Debbie's passion is found in the work she does every day—give marketing leaders the ideas, strategies, and confidence they need to reimagine the role of their marketing team and redefine its impact. As Partner and Chief Strategy Officer of The Pedowitz GroupDebbie has helped marketing teams drive revenue growth, foster customer centricity, and lead digital transformation.  With a focus on revenue operations, the customer experience, and a personalized, omnichannel marketing mix, Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011.  Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table. She is also the author of Rise of The Revenue Marketer which was featured on episode 159 of The Marketing Book Podcast in 2018. And, interesting fact - in 2019 she earned her doctorate! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/backroom-boardroom-debbie-qaqish

In this episode, Eric spoke with Nicole Siegal Fuselier, who is VP of Corporate and Revenue Marketing at Dremio. Nicole is known for thought leadership on topics like defining revenue marketing and promoting alignment, she often writes about tech, and much of her work is framed around what it means to be at the forefront of the emerging revenue marketing space.During their discussion, Eric and Nicole discussed the importance of having a holistic view of the sales funnel, and why sales and marketing alignment is more vital than ever. They also nerded out together discussing demand gen and discussed why she considers herself not just a marketer, but a revenue marketer. Check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Nicole Siegal Fuselier, VP of Corporate and Revenue Marketing at DremioNicole is a results-driven senior technology marketing professional with a reputation for developing, managing and implementing global marketing strategies, streamlining operations and executing marketing programs that directly influence revenue. At Dremio, she's a creative leader who approaches market challenges and opportunities using analytics and innovation.Connect with Nicole: https://www.linkedin.com/in/nsiegalfuselier/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

Welcome back to my channel Dr. Renee Sunday TV. We will be discussing ? Dr. Renee Sunday - The Platform Builder

Every week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding Continuous Revenue Marketing into 15-minute episodes that provide bite-sized insights.   We'll discuss the challenges CMO's are facing to increase customer acquisition and loyalty. You'll hear  success stories from brands on the innovative ways they're driving growth.  As well as the obstacles they face on their journey. We'll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.  

In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre. In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive revenue growth. For those not familiar with Debbie, she is a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. Having coined the term “Revenue Marketer” in 2010, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a Ph.D. candidate, and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment. Enjoy!   Show Links   Connect with Debbie on LinkedIn About Debbie Qaqish The Pedowitz Group [ARTICLE] What Is Marketing Enablement and Why Do You Need It? — By Debbie Qaqish [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017) [ARTICLE] Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) — By Scott Brinker [ARTICLE] The New Customer Journey Maze: 5 Implications For Marketers — By Kimberly A. Whitler   Books Mentioned   [BOOK] Rise of the Revenue Marketer   People Mentioned   Thomas Barta, Author: The 12 Powers of a Marketing Leader Alex Simoes, Senior Director of Customer Experience Market Adoption at Sysco LABS at Sysco Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Kimberly A. Whitler, Assistant Professor, Darden School of Business, University of Virginia

In this podcast session, I had the opportunity to speak with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group - a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre. As a result, Debbie has become a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. In fact, having coined the term “Revenue Marketer” in 2011, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a PhD candidate and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment. Enjoy! Show Links   Connect with Debbie on LinkedIn About Debbie Qaqish The Pedowitz Group [BOOK] Rise of the Revenue Marketer The Rise of the Revenue Marketer (2011), Marketo Blog The CMO Survey (Duke University) [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017)   People Mentioned   Jeff Pedowitz, President & CEO of The Pedowitz Group

Rise of the Revenue Marketer by Debbie Qaqish Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/rise-revenue-marketer-debbie-qaqish

It’s no secret that the path to revenue marketing success includes a strong working relationship with key executives including the CEO, CFO and CSO (Chief Sales Officer).  Join us as we talk to a serial Revenue Marketer and executive – Jim Kanir, CEO of PeachWorks.  Jim will share with us his success in transforming marketing from a cost center to a revenue center from his unique, multi-hat executive perspective.  If you ever needed to figure out how to have a better relationship with the C-suite, you will not want to miss this interview.

Global Revenue Marketing transformation is not for the faint at heart! Join Ashleigh Davis, a serial Revenue Marketer, as she shares the trials and tribulations of tacking this key initiative for TrendMicro. Joining her will be Brendan Farnand, Head of global marketing operations. You will not want to miss this dynamic duo!

Join us as Meagen Eisenberg, CMO of MongoDB discusses what every new CMO should know about Revenue Marketing. As an incredibly successful Revenue Marketer, she became a CMO in 2015 and during this interview she will share both lessons learned and how she broadened her Revenue Marketing scope to include every part of marketing.

Peter Garza is an engineer by training and a Revenue Marketer by choice. He has successfully applied engineering principles to create a thriving and successful Revenue Marketing practice. Enjoy this interview as he discusses quality, sustainability, systematic method and measurement first in engineering terms, and then in Revenue Marketing terms.

If there were one word to describe the future of marketing departments, you might say it's "accountable." Increasingly company executives want to know how marketing will contribute to the firm's top-line revenue growth, and marketers need to start providing answers, says Debbie Qaqish, author of Rise of the Revenue Marketer.

Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics. And he can't get We Are Young by Fun. out of his head.

If you're a marketer, has your CEO asked you what you're going to do about revenue? If not, get ready for it. Thanks to changing buyer behavior and the new economic climate, CEOs are taking a harder look at marketing's involvement in generating revenue. Traditional marketing is giving way to revenue marketing where marketers play a larger role in bringing in new business—and are able to clearly state how they did so, says Debbie Qaqish, author of the upcoming book The Rise of the Revenue Marketer.