The Continuous Revenue Marketer

Paul Guyardo, President and CEO of Fetch, joins us in this episode so share his wisdom and valuable lessons in Marketing.   An expert at growing B2C businesses Paul has successfully overseen billions of dollars in growing companies through his innovative marketing strategic and wise business acumen.  Paul generously shares his core leadership strategies for career growth and provides hard earned advice for up-and-coming marketing leaders. It's an episode packed with marketing tips you don't want to miss.

On this episode, The Integer Group's Group VP of Futures & AI, Heidi Bailey, shares insights on innovative ways artificial intelligence is driving the future of commerce and transformational business and technology trends to stay ahead of coming out of NRF 2023, Retail's Big Show.

On this episode,  SVP and Head of Marketing at Computershare, Rachel Young,  shares insights on how to produce revenue by being on the front lines talking to your customers, understanding who your influencers are, and most importantly, creating a strong partnership between your marketing and sales teams.   

On this episode,  Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects,  how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative. 

On this episode,  Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman,  shares insights on ways to drive growth  not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.  

On this episode, Aflac's Brand Manager, Tod Meisner, shares lessons learned from marketing activations with Nick Saban and Deion Sanders, to how far social media has come in recent years, and what drives him to stay connected with marketing students starting their careers through his Adjunct Professor roles at Auburn, NYU and WVU.

In honor of Hispanic Heritage Month on this episode,  EVP and DE&I Lead at Energy BBDO and Sponsor of AcentO, Carla Eboli, joins us to share actionable tips for business leaders on how to drive LatinX inclusivity in your corporate culture and how to authenticity communicate and personalize your marketing to the LatinX community. 

On this episode, Hal Leonard's CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO's should be aligned with their CEO on communication vs. commercial roles,  how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians.  It's an episode packed with tips you don't want to miss. 

On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2  to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment. 

On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies. 

In honor of Pride Month on this episode,  Global Co-Chair of Omnicom's OPEN Pride group, David Azulay, joins us to share perspective on the importance of inclusivity in your corporate culture and how to authenticity communicate and personalize your brand messaging to the LGBTQ+ community. 

On this episode, Passion Point Collective's Founder, Marcus Peterzell,  shares why branded movies are such a special opportunity for Fortune 500 CMO's with TV audiences' changing viewing behaviors and the increase in streaming entertainment consumption. 

On this episode, RAPP's Global CEO, Marco Scognamiglio, joins us to share perspective on what global brands are doing to implement personalized marketing at scale, why it matters now to win in their verticals and the successes global CMOs are reaping when implementing correctly. 

On this episode, RAPP's U.S. President, John Wells, joins us to share marketing trends CMOs are facing across U.S. companies such as talent attribution, changes in customer experience across physical and digital experiences and precision marketing. 

On this episode, Integer's VP of Futures & A.I., Heidi Bailey,  shares insights on the current and future state of retail, "immersive commerce" and how A.I. will lead retail into a new age of customer experience.  

On this episode, OPMG's Global Chief Strategy Officer, Nelson Freitas, and C-Space's Vice President of Research, Manila Austin, join us to introduce their Customer Experience Index, why it's a game changer for marketers and how marketers can improve their work if they know their Brand Intent.

On this episode, KERN's SVP of  Analytics and Marketing Technology, Sajid Patel, joins us to share insights around "Right Data" versus "Big Data" and the differences between Data Problem-Solving and Data Creativity, or the Art and Science of Data. 

On this episode, KERN's SVP of Strategy, Curt Kaneshiro, joins us to share insights around the trends  that will impact customer experience and overall customer trust in 2022. 

On this episode, Omnicom Commerce Group's CEO, Sophie Daranyi, joins us to share insights around the nuances between retail and commerce, the future of "Connected Commerce" across physical, digital and social, and The Why Behind the Buy: https://www.omnicomcommercegroup.com/assets/OCG2021_WhyBehindTheBuy_10192021.pdf. 

On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share the insights you can gather from taking the Marketing IQ self-assessment tool her team developed to assess your brand's modern marketing capability across three dimensions of Customer,  Context and Content.  Try it from yourself here: https://www.marketing-iq-assessment.com/kern. 

On this episode, RAPP's Global Chief Strategy Officer, Shiona McDougall, joins us to share her insights on how the death of third-party cookies in 2022 is really just the death of lazy personalization and the new dawn for more meaningful relationships between brands and consumers.

On this episode we share how the neurosciences behind human behavior are so important for brands to understand so that they can connect with a customer's reptilian brain to drive them to make purchase decisions. 

On this episode we share an interesting story on how advanced the car buying experienced has become through personalized marketing in recent years and how different generational cohorts are accustomed to buying.  

On this episode, we discuss the technologies and rigor needed to implement  a personalized marketing system and the growth opportunities it will unlock when done properly.  Documents referenced in this episode can be found here: https://kernagency.com/2021/10/12/the-personalized-marketing-blueprint. 

On this episode, we introduce the approach and benefits of Continuous Revenue Marketing through the development of personalized marketing at speed and scale.  Documents referenced in this episode can be found here: https://kernagency.com/2021/10/12/the-personalized-marketing-blueprint. 

On this episode, we introduce the concept of Continuous Revenue Marketing, share the history and evolution of CRM and why companies need to look at the past to build personalized experiences to drive future growth. 

Every week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding Continuous Revenue Marketing into 15-minute episodes that provide bite-sized insights.   We'll discuss the challenges CMO's are facing to increase customer acquisition and loyalty. You'll hear  success stories from brands on the innovative ways they're driving growth.  As well as the obstacles they face on their journey. We'll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.