Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

In this episode of The Revenue Marketing Show, we're sharing an interview between former SharpSpring CMO, Chip House, and the CEO of SparkToro, Rand Fishkin. This interview originally aired as part of our Agency Growth webinar series, and it includes a deep-dive Q&A session with Rand answering questions from the audience about effective content development, influencer marketing, the current state of SEO, digital marketing best practices for agencies, and more. He also discusses his recent book, Lost and Founder. Check it out!About Rand Fishkin, CEO of SparkToroRand Fishkin is the co-founder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. Plus, if you feed him great pasta or great whiskey, he'll give you the cheat code to rank #1 on Google.Connect with Rand: https://www.linkedin.com/in/randfishkin/ For more information & to connect with us:Visit our website: www.sharpspring.com Have a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

Eric recently got the chance to appear on Sales Pipeline Radio hosted by Matt Heinz, and we're excited to now be able to rebroadcast the episode and share it with you here! In this episode, Matt and Eric discuss “Future-Proof Demand Strategies That Work”, as well as why driving demand gen needs to be approached as a holistic exercise, the recent acquisition of SharpSpring by Constant Contact, and more. Enjoy!About Matt Heinz, President of Heinz Marketing:At Heinz Marketing, Matt focuses on strategic customer acquisition, retention strategy and execution, with a particular focus on start-ups and fast-growth businesses seeking to accelerate top-line growth. On his show Sales Pipeline Radio, he features some of the brightest minds in B2B sales and marketing, sharing their secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Connect with Matt: https://www.linkedin.com/in/mattheinz/ About Eric Stockton, VP of Demand Gen at SharpSpring:An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.Connect with Eric: https://www.linkedin.com/in/ericstockton   For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric speaks with Benton Crane, the CEO of Harmon Brothers, the creative agency responsible for some of the most viral ads in internet history. Their iconic campaigns for  trending companies like Squatty Potty, Purple Mattresses, and Poo-Pourri have helped drive more than $450 million in sales and over 1.5 billion views! Eric chats with Benton about how he managed the agency's growth from its infancy to now, where they can say they're among the world's most sought after ad agencies.About Benton Crane, CEO of Harmon Brothers As CEO, Benton wears many hats, but all his roles share the goal of taking care of clients. Harmon Brothers has amazing clients who have provided them with the chance to make some of the most successful YouTube ad campaigns of all time. The agency helps brands go from obscurity to being a household name – where every brand wants to be.Connect with Benton: https://www.linkedin.com/in/bentoncrane/ About Eric Stockton, VP of Demand Gen at SharpSpring:An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.Connect with Eric: https://www.linkedin.com/in/ericstockton     For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

Mark Walker is an entrepreneur, marketing consultant, and startup coach, and he founded his company GTM Works with the goal of addressing the many go-to-market pains felt by startups and scaleups that are struggling to get off the ground, from poor conception to execution.In this episode of The Revenue Marketing Show, Eric asks Mark about his journey into the SaaS and tech space, how he's helped companies move from outbound-only marketing to creating effective inbound strategies from the ground up, and the tips he has for organizations who are trying to get their Sales and Marketing teams on the same page. Check it out!About Mark Walker, Founder of GTM Works:In addition to running GTM Works, Mark is also Fractional CRO, coach and consultant for a number of rapidly scaling early stage ventures, as well as SIA Coach on Go-to-Market. Mark is also a frequent public speaker on all things related to commercial strategy, go-to-market and revenue growth.Connect with Mark: https://www.linkedin.com/in/jfdimark/About Eric Stockton, VP of Demand Gen at SharpSpring:An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.Connect with Eric: https://www.linkedin.com/in/ericstockton    For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode of the Revenue Marketing Show, Nick Mangold from our Product Marketing team speaks with Christian Otero, SharpSpring's Head of Product Management. The two provide a glimpse into our product vision, Product's day to day workings, and how they've evolved since SharpSpring's early days. Christian has spent years working with our partners and he discusses how he brings what he's learned about their business needs, goals, and obstacles to the table for the Product Team. It's a great glimpse into what makes our Product team tick – enjoy the episode!About Christian Otero, Manager of Product Management at SharpSpringPassion, empathy, and creativity drive Christian to help develop a successful environment for his team members. He's only truly satisfied when leading or working with a team to complete a complex goal. Connect with Christian: https://www.linkedin.com/in/christian-otero-526444108/About Nick Mangold, SharpSpring Senior Product MarketerNick is an experienced marketer with a demonstrated history of working in the software advertising industry. Having previously served as a SharpSpring Senior Onboarding Specialist, he developed a wealth of first-hand knowledge on the implementation, strategy, and tactics key to growing your business with marketing automation.Connect with Nick: https://www.linkedin.com/in/nicholas-mangold/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

Tim Parkin is a consultant and advisor to marketing executives around the world. He believes in what he calls “marketing inside out” – the idea that great marketing starts with the team you build. In this episode of the Revenue Marketing Show, Eric spoke with Tim about the challenges he sees companies facing when trying to run a high performance marketing team and how he helps marketing leaders remove friction at their organizations. They also discuss Tim's theory that with the right team you can ensure every dollar you invest in your marketing delivers the biggest impact and the highest return. It's a great interview, so don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Tim Parkin of Parkin Consulting:Tim is an advisor, consultant, and coach to marketing executives globally. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, he's unlocked rapid and dramatic growth for international brands and award-winning agencies alike. Tim's mission is to help transform marketing teams move from insignificant growth to a high-performance team with reliable processes that consistently deliver record-breaking results.Connect with Tim: https://www.linkedin.com/in/marketing-consultant-tim-parkin/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Constant Contact VP of Sales, Greg Bond, speaks with Paul Bresenden and Brooks Nelson of 454 Creative. They all attended the recent B2B Marketing Expo, and the three took some time to sit down together and chat about how agencies in 2022 are using tech effectively to help improve their human interactions in marketing. Paul and Brooks also explain the approach they take at 454 Creative when coaching clients on marketing automation systems, lead scoring, various attribution models, and more. Enjoy the episode!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Paul Bresenden, Founder, President, and CEO of 454 CreativePaul is  a marketing expert in LEAN Marketing, marketing and sales alignment, lead generation strategy, and digital marketing. He focuses on B2B professional service firms and considered purchase product companies and currently heads up 454 Creative.Connect with Paul: https://www.linkedin.com/in/pbresenden/ About Brooks Nelson, Director of Business Consulting at 454 CreativeBrooks has an extensive background in marketing and tech, and he's constantly seeking out ways to improve himself, his company, and his clients' experiences. Above all, Brooks craves efficiency and loves finding creative solutions to difficult problems.Connect with Brooks: https://www.linkedin.com/in/rbrooksnelson/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

We're changing things up a bit this time on The Revenue Marketing Show! In this episode,  you'll get to check out a recent talk given by SharpSpring from Constant Contact's very own VP of Sales, Greg Bond, at the ChatFunnel's annual Demand Gen Summit. In this presentation, Greg speaks about ways to accelerate your sales funnel and why marketing and sales team alignment is so critical as part of any demand gen strategy. Thanks to ChatFunnels for having us at the Summit, and we hope you all enjoy the episode.About Greg Bond, Constant Contact VP of Sales:Businesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!Connect with Greg: https://www.linkedin.com/in/gregbond007/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric speaks with Todd Lebo and Jenna Balegno, the CEO and COO, respectively, of marketing research firm Ascend2. SharpSpring recently partnered with the firm to conduct a survey of marketing professionals on the topic of Sales and Marketing Team Alignment. During the episode Eric, Todd, and Jenna explain why this particular subject was so important and interesting to them to learn more about, and they discuss some of the key findings of the survey report. It's a great episode, enjoy!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Ascend2 Ascend2 is a team of research and marketing professionals providing original research for marketing technology companies and agencies. Their proprietary process allows them to conduct primary research, create content and generate demand that addresses the specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead. If marketing professionals are your ideal prospects, they help you find more of them.Connect with Ascend2: https://www.linkedin.com/company/ascend2/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric spoke with Nicole Siegal Fuselier, who is VP of Corporate and Revenue Marketing at Dremio. Nicole is known for thought leadership on topics like defining revenue marketing and promoting alignment, she often writes about tech, and much of her work is framed around what it means to be at the forefront of the emerging revenue marketing space.During their discussion, Eric and Nicole discussed the importance of having a holistic view of the sales funnel, and why sales and marketing alignment is more vital than ever. They also nerded out together discussing demand gen and discussed why she considers herself not just a marketer, but a revenue marketer. Check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Nicole Siegal Fuselier, VP of Corporate and Revenue Marketing at DremioNicole is a results-driven senior technology marketing professional with a reputation for developing, managing and implementing global marketing strategies, streamlining operations and executing marketing programs that directly influence revenue. At Dremio, she's a creative leader who approaches market challenges and opportunities using analytics and innovation.Connect with Nicole: https://www.linkedin.com/in/nsiegalfuselier/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space.Ardath's passion is teaching companies how they can use marketing automation and advanced content marketing approaches effectively to transform the marketing and selling of their complex solutions by keeping the customer front and center. We hope you enjoy the episode!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Ardath Albee, CEO and B2B Marketing Strategist at consulting firm Marketing Interactions, Inc.Adrath has spent 30+ years in business management and marketing operations. She uses this extensive background and expertise to help clients create personas and persona-driven digital content marketing strategies with compelling content platforms that contribute to downstream revenue. Connect with Ardath: https://www.linkedin.com/in/ardathalbee/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric speaks with Bolaji Oyejide, VP of Marketing at TestBox, a free self-serve platform that helps users test and compare multiple customer support software solutions and find the best one for their specific team. Bolaji has held many demand gen roles throughout his career, including serving as Director of Demand Gen at both MetaData and at Bevy. During this fun, fast-paced chat, Eric and Bolaji talk about how branding is often defined as “anything that can't be measured” - and why Bolaj thinks that's a false narrative. He also discusses founding Oh Happy Day Marketing, and how his passion for comic books ultimately led to his own career today. Don't miss it! About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Bolaji Oyejide, VP of Marketing at TestBox Bolaji's 20-year career has allowed him to hone Classical Branding at Procter & Gamble, Software Branding at IBM, SaaS Marketing at Red Hat, Data-Driven Demand Gen at Metadata, and Human Storytelling at Brave Young Heroes. Now at TestBox, he helps companies take the pain out of the search for the right software, providing instant access to live products they can play with side-by-side. No more slides, sales pitches, demos, or unfulfilled promises.Connect with Bolaji: https://www.linkedin.com/in/bolaji/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In the latest episode of The Revenue Marketing Show, Eric talks with James Bridgman, Head of Global Marketing at Pollinate International. James started a marketing agency in London and acted as CEO for 18+ years. More recently, he pivoted into the corporate world and is now the Head of Global Marketing at Pollinate, a company focused on reinventing merchant acquiring for banks around the world. James has a huge range of marketing expertise, and he had a lot to say about the importance of specialized marketing and how marketers can work to add value to their companies in areas where no one else can. In their chat, he and Eric discuss ways marketers can win over their sales teams, C-suites, and, ultimately, their target audiences with hyper-specialized, non-generic tactics and content. Enjoy the episode!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About James Bridgman, Head of Global Marketing at Pollinate InternationalPollinate exists to help banks compete against FinTech, and they particularly keep small businesses in mind. As the Head of Global Marketing, James heads up Pollinate's global marketing functions, from brand positioning to lead generation, partnership building, and more.Connect with James: https://www.linkedin.com/in/jamesbridgman/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this new episode of the Revenue Marketing Show, Eric spoke with Andrei Zinkevich, the co-founder of FullFunnel and the host of the Full-Funnel B2B Marketing Podcast. Eric and Andrei had a blast discussing all things full funnel marketing, and they also touch on topics from account based marketing, to how Marketing contributes to the pipeline, why so many of the best marketers used to be salespeople, and much more. Enjoy the episode!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton/   About Andrei Zinkevich, Andrei is the co-founder of Fullfunnel.io, which helps B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.Connect with Andrei: https://www.linkedin.com/in/azinkevich/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of The Revenue Marketing Show, Eric talks with Kamil Rextin. Kamil is the General Manager at 42/Agency out of Toronto, where they specialize in demand gen, marketing automation, and helping B2B SaaS companies scale. Kamil worked for years in B2B SaaS, demand gen, and marketing ops prior to starting his consulting firm four years ago. These days at 42/Agency, he focuses on helping organizations streamline revenue and scale. In this interview, he and Eric discuss why knowing what you're measuring against matters so much for B2Bs, and why so many marketers are making decisions based on the wrong data (and how to avoid doing exactly that). Check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Kamil Rextin, General Manager at 42/AgencyKamil is experienced in Operations, Demand Generation & Growth. He now runs a consulting practice, 42/Agency, which specializes in helping high-growth B2B Saas Companies with ABM, Demand Generation & Marketing Operations. Their clients see an average 4X return in pipeline!Connect with Kamil: https://www.linkedin.com/in/kamilrextin/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric talks with Nyssa Cromwell, who started her career in computer programming, then pivoted to running her own digital agency, and today serves as VP of Marketing at G2V Optics Inc., a solar simulation tech company. Eric and Nyssa discuss her approach when it comes to capturing data-driven metrics from campaigns and aligning them all the way up to the revenue using automation. They also chat about her preferred KPIs, what content she's been consuming lately, why she loves being a “LinkedIn lurker”, and how marketers can work to gain a bigger seat at the table and participate in strategic discussions with executive teams. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton/   About Nyssa Cromwell, VP of Marketing at G2V Optics Inc.Nyssa is an entrepreneur and master of digital marketing and automation. Starting her career at Accenture with a specialization in Java application architecture and development, she moved into building up her marketing acumen by running a digital marketing agency, building a startup, and working on ecommerce teams for national brands.Connect with Nyssa: https://www.linkedin.com/in/nyssacromwell/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of the Revenue Marketing Show, Eric chats with Doug Dibert, founder of Magnfi and host of the podcast Video Marketing Ninja, Doug launched Magnfi while he was running a video marketing agency and noticed a need for a service that allowed digital marketing agencies to white label a platform and re-brand it as their own in-house scalable video service offering. During their talk, Doug chatted with Eric about his passion for video marketing, his tips for creating better video content without a lot of time, money, or fancy equipment, and how agencies and SMBs can easily add video marketing as an offering to their services lineup.About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton/   About Doug Dibert, Founder of MagnfiAt Magnfi, Doug and his team help make it easy to add video to your marketing mix. Magnfi helps Businesses & Digital Marketing Agencies create engaging video marketing content for their clients through their own in-house = scalable video marketing service offerings.Connect with Doug: https://www.linkedin.com/in/dougdibertjr-white-label-video-marketing-software/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

Chuck Bankoff is the Owner and President at Kreative Webworks, an agency specializing in generating sales for businesses and enrollments for schools. Over the years Chuck and his team have made a shift from describing themselves as a Website Development Company, to a Digital Marketing Agency, and these days they consider themselves an Inbound Marketing agency. In this episode, Eric and Chuck discuss the journey Kreative Webworks made as an agency,, his tactics for getting clients to think about marketing as an investment rather than an expense, why marketers should be dedicated to keeping clients happy way past the initial sale, and lots more. Enjoy the episode!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Chuck Bankoff, Owner and President at Kreative WebworksAt Kreative Webworks, Chuck directs a team of creative and technical professionals in developing creative and strategically designed websites, search engine traffic, and the social “footprint” to better manage their client's online brand. Connect with Chuck: https://www.linkedin.com/in/chuckbankoff/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisition strategies, why a personal touch goes so far in today's swamped marketplace, and innovative ways to cut through the digital noise. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About David Wachs, CEO of Handwrytten:A serial entrepreneur, David is currently CEO of Handwrytten, working with key partners and vendors to support delivery of handwritten notes, cards and associated gift cards and designing new handwryting machines. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.” David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, the Advertising Research Foundation, and more.Connect with David: https://www.linkedin.com/in/davidwachs/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of The Revenue Marketing Show, SharpSpring VP of Customer Success, Greg Bond had a chance to talk with Jason Widup, VP of Marketing at Metadata.io. Metadata ​​is a demand gen platform created to help B2B marketers scale their paid campaigns to optimize revenue through advanced targeting and multivariate experimentation. With an extensive background in marketing ops, an ongoing interest in innovation and the latest tech, and his belief in immersing himself in his company's data, Jason was a fascinating guest. He and Greg had a great chat about everything from sales and marketing team alignment, gated vs. ungated content, helping B2B marketers drive revenue and more. Check it out.About Greg BondBusinesses thrive when they create value for their customers. Greg helps businesses better understand their customers so they can maximize their value proposition. To accomplish this, he analyzes customer behavior and KPIs and creates strategies for optimization. He then builds more efficient systems that mobilize teams to deliver value. Value creation drives revenue!Connect with Greg: https://www.linkedin.com/in/gregbond007/ About Jason Widup Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He's known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. Jason has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing.Connect with Jason: https://www.linkedin.com/in/jasonwidup/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

In this episode, Eric sat down with Michael Roberts, Head of Demand Gen at CloudApp. Michael is a pro at identifying worthwhile content and driving open rates, and Eric chatted with him about how he helped focus the content strategy at CloudApp to better niche down and build a more sustainable pipeline. Michael is also a champion for small teams, and he explains why he thinks they're better at working fast and getting stuff done. He also shares his expertise on marketing attribution models, including the one he built himself as a template for other small teams to use (all you need is your CRM and Google Sheets!). Check it out.About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Michael Roberts, Head of Demand Generation at CloudApp:At CloudApp, Michael rebuilt their entire email experience, doubling conversion rates along the way. He also helped identify worthwhile content that has driven open rates of their newsletter consistently above 45%. Michael has always worked on small teams, so he's had to do it all at some point, but lately his focus is on email, automation, pipeline nurturing, and operations. Connect with Michael: https://www.linkedin.com/in/robertsitalia/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

Lewis Rothkopf is President at Martin, a demand side platform (DSP) they built from the ground-up to delight brands and agencies looking to maximize their use of first-party data and drive greater marketing impact by measuring and driving incremental lift. Lewis is all about helping marketers measure effectiveness, and on this episode of the Marketing Revenue Show, he and Eric sat down to discuss attribution models, performance marketing, and how the concept of “metrics that matter” has evolved over time. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Lewis Rothkopf, President at Martin DSP:Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joined Martin as President with 20+ years in digital media.Prior to joining Martin, Lewis was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. Connect with Lewis: https://www.linkedin.com/in/lewis/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: Subscribe for more: https://www.youtube.com/c/Sharpspring

In the latest episode, Eric sits down with Scott Hoffman, founder of It's All Good Media out of Port St. Lucie, Florida. Scott explains why he credits automation for ‘saving' his agency years ago (and why it remains one of the biggest reasons for their success to this day). In this fun chat, the two discuss the challenges and rewards of agency life, their similar client service philosophies, and much more.About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Scott Hoffman Founder of It's All Good Media:Scott and the team at IAGM combine market knowledge with the human touch. They take what people do and get them to do it better with their clients. They work backward from how their clients close business and get more of that done with killer tools to help make it all possible.Connect with Scott: https://www.linkedin.com/in/iagm-scott-hoffman/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

Warwick Kells knows a lot about data-driven marketing tech services and how to maximize existing business and customer data for his clients. He's the Founder & Co-Director of Dovetail Group and Eric had the opportunity to have him on the latest episode of the Revenue Marketing Show.In this session, the two discuss the evolution of data-driven marketing and where it stands today, as well as the pros and cons of gating vs not gating content, how martech in itself isn't a strategy, and how using disparate tools can hold companies back from revenue growth. A ton of great topics, so check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. Connect with Eric: https://www.linkedin.com/in/ericstockton    About Warwick Kells, Founder & Co-Director of Dovetail Group:At Dovetail Group, Warwick and his team help organisations compete better through the practical adoption of data-driven revenue growth technology. He thrives on aligning business needs with the appropriate services and solutions and in building team-orientated collaboration with clients. Connect with Warwick: https://www.linkedin.com/in/warwick-kells/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

Eric recently got the chance to appear on the B2B Growth podcast hosted by Benji Block and we're excited to be able to rebroadcast the episode and share it with you here. Benji and Eric's conversation focused on the topic of attribution, the evolution of the marketing funnel, B2B marketing trends, how to communicate better with your CFO, and much more. About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Benji Block and the B2B Growth podcast:Benji hosts the B2B Growth podcast, one of the top podcasts for B2B marketers who want to win at work. With 160k+ monthly downloads and over 2,000 episodes, the series explores thought-provoking questions, actionable advice, and interesting conversations on a wide range of B2B marketing topics and trends.Connect with Benji: https://www.linkedin.com/in/benji-block/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Eric talks with Dan Englander, CEO & Founder at Sales Schema. Sales Schema is a New York-based consultancy founded in 2014 to help agencies and other marketing service companies increase dealflow and win ideal clients. Since that time, they've been fortunate enough to aid dozens of agencies in generating millions in opportunities with enterprise, midmarket, startups, and everything in between. During their chat, Dan and Eric talk about the evolution of agency life, sales and marketing team alignment, the important difference between marketing tactics and marketing strategies, and more. Check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Dan Englander:As CEO & Founder at Sales Schema, Dan set out to solve the problem of clients being too busy and overwhelmed to maintain a consistent sales process, and over-relying on referrals and personal networks. Today, their mission is to help agencies end The Feast and Famine Rut once and for all. Connect with Dan: https://www.linkedin.com/in/danenglander/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this episode of The Revenue Marketing Show, Eric sits down with Rob Johnson, Founder of Lead Gen Ballers. They provide B2B lead generation for SMBs by utilizing social media (particularly LinkedIn) and events, as well as content, email marketing, and paid advertising. Rob has more than two decades worth of experience in marketing & sales, IT & SaaS, and B2B lead gen, and he and Eric get into all that and more.About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Rob Johnson, Founder of Lead Gen Ballers:With more than 20 years of B2B sales experience, plus 8 years of selling IT services and SaaS, working throughout the channel with Distribution, LARs, VARs, MSPs and Systems Integrators, building relationships both with OEMs and vendors, Rob brings a unique and holistic perspective and value to the IT procurement process.Connect with Rob: https://www.linkedin.com/in/robforleadgen/For more information & To connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this episode, Eric got to talk with Mark Huber, Head of Brand & Product Marketing at Metadata out of Chicago. Metadata helps B2B marketers automate the tedious manual work behind paid campaigns so they can focus more on strategy and driving revenue. “We automate all of the repetitive and time consuming parts of running paid campaigns. Like audience building, recreating your audiences in each channel, recruiting campaigns in each channel, ongoing optimizations, all that stuff. So it's almost like you have an automated campaign manager on your team and it's doing all the work for you.” – Mark HuberWhen it comes to chatting marketer to marketer, Mark was the perfect guest for Eric as a demand gen guy himself. The two talked about how Metadata helps people run campaign experimentation at scale, why demand gen shouldn't be owned by just one person at a company, why Metadata didn't look at resumes during their last round of hiring, and much more. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead generation, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Mark Huber, Head of Brand & Product Marketing at Metadata:Mark joined Metadata in August of 2020 and is now on the hook for making sure every B2B marketer who is held accountable to pipeline and revenue knows this category-defining tool exists.Connect with Mark: https://www.linkedin.com/in/markehuber/ For more information & To connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In our latest episode, Eric chats with Rob Connelly. Rob was previously the VP of Sales and Marketing at ActivWall but recently migrated into the SaaS space and is now Head of Sales at Vistio. He's hugely active on LinkedIn where he dives into conversations and topics surrounding B2B marketing, sales strategy, demand gen, the intersection of sales and marketing, and much more, all of which he touches on in this episode.They also discuss Rob's podcast, Team Revenue Live, which was created to “discuss the philosophy, strategy, tactics, and other elements of a unified revenue team.” Watch Eric and Rob's full discussion now!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Rob Connelly, Head of Sales at Vistio:At Vistio, Rob heads up Sales as a seasoned marketing and leadership specialist, with a drive to add massive value for customers. He's also the host of the weekly podcast, Team Revenue Live.Connect with Rob: https://www.linkedin.com/in/rob-connelly-096359162/For more information & To connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this new episode, Eric chats with Jason Kramer, Founder and CEO of Cultivize. Jason worked in marketing for 25 years before founding his agency, which he launched after seeing many wholesalers, distributors, online retailers, service providers, and manufacturers lose potential revenue due to problematic holes in their funnel. The goal of Cultivize is to solve this all-too-common problem by educating and coaching people to better learn the process and master the technology.“A lot of businesses don't have a succinct process and technology platform in place to nurture and educate their prospects through their buying journey. It's a known fact that it's far more cost-effective to nurture your current pipeline than to spend money on capturing new leads. Over the last 10 years, marketing automation and CRM platforms have risen to prominence by enabling sales teams to become significantly more efficient and effective when this technology becomes part of their daily toolbox.” – Jason KramerJason, who has used SharpSpring for 11 years and is a Platinum Certified SharpSpring Consultant, talks with Eric about everything from customer retention tips, to the issues with attribution, to why podcasts are growing in popularity today, and much more. Check it out!About Eric Stockton, VP of Demand Gen at SharpSpring:An internet marketing, eCommerce, lead gen, publishing, and online media expert, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Jason Kramer, Founder and CEO of Cultivize:At Cultivize, Jason specializes in helping B2B & D2C companies retain customers, grow repeat business and improve email engagement while systemizing sales and marketing processes. Connect with Jason: https://www.linkedin.com/in/jasonleighkramer/For more information & To connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

In this episode, SharpSpring partner and digital marketing agency owner Marnie Ochs-Raleigh took some time out of her busy schedule to chat with Eric. Like most agency owners, Marnie spends her days balancing client deliverables alongside the business of building her digital agency, Evolve Systems. In this chat, Marnie touches on the rebrand her company recently underwent, as well as how she finds time to create content, how they put the SharpSpring platform to use each day, and how she and her team identify the right clients for their agency.“Our ideal client is based on a variety of different things. It's not just money. Because you can have all the biggest budget and not work with people that you enjoy working with. Or you could have really great people that you like to work with, and they can't afford to do everything that needs to be done, where they're going to see a significant impact. So, you know, there's a lot of give and take that happens with that. It really does come down to – what are the goals of the organization?” – Marnie Ochs-RaleighAbout Eric Stockton, VP of Demand Gen at SharpSpring:Eric is an established innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media who has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton    About Marnie Ochs-Raleigh, CEO of Evolve Systems:Evolve Systems is a full-service digital, creative, and technology agency driven by the passion to evolve our client's business. Our suite of digital services, including website development, and marketing, are developed using data-informed and business-specific strategies to provide a return on time.Connect with Marnie: https://www.linkedin.com/in/marnieochsraleigh/ 

In today's episode of the Revenue Marketing Show, Eric Stockton sits down and I talk with Dave Gerhardt. Dave has worked in marketing for brands like drift, HubSpot and privy. Today. He runs a community of nearly 5,000 marketers called DG EMG. We dive in and we talk about ways that marketing leaders can gain influence within their organization.We talk about why companies tend to over-complicate their brand voice. And we also talk about what it takes to build a brand that's built around a founder's narrative. There's lots of great takeaways in this episode. So let's get into it.

How do you stay relevant as an online business in 2021? In this episode of Revenue Marketing Show, Eric welcomes Drew Rivera, Marketing Manager at Dultmeier Sales, to talk about how to keep your brand relevant during the age of rapid digitalization. He details his marketing approach as a marketing manager of a century-old B2B company, including inbound and outbound digital marketing, as well as the comeback of tradeshows and even print advertising! You'll learn the power of integrating video communication and retargeting into your digital marketing strategy, how to capture leads on LinkedIn, and much more! Plus, Drew speaks on how Dultmeier will be expanding and improving their marketing strategies over the next few years.“No one has the time. No one's available. Everyone's busy, but if you knock on the door and you've done something already that's special and unique, the door will get opened and someone will listen to you… That's kind of the approach we've been doing at Dultmeier and we've had great success making sure that both the old world and the new world have a place.” -Drew About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: www.linkedin.com/in/ericstocktonAbout Drew Rivera, Marketing Manager, Dultmeier Sales:Drew's primary objective at Dultmeier Sales is to create business alliances that share in a symbiotic relationship of growth and success. Growth is rarely an independent venture. Most successes are realized when opportunities are presented to collaborate and identify synergies amongst one another. Dultmeier Sales has been around since the Great Depression. They understand relationships and service and have built a foundation on top of it.Connect with Drew: www.linkedin.com/in/riveradrew Learn more about Dultmeier Sales: www.dultmeier.com

Marketing isn't effective without customer retention and engagement. In this episode of the Revenue Marketing Show, Eric welcomes Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications, to break down the best way to build confidence and trust with your ideal customers. Tune in to gain insight into the evolution of direct marketing, how to market to multiple personas, and practical techniques you can use to improve your marketing campaigns and strategy while maintaining a loyal customer base.“At the end of the day, direct marketing is direct marketing and publishing is publishing. You just have to immerse yourself into that area, but the fundamentals are the same. Human nature is the same no matter what industry it is, people react in the same ways and we have the same triggers… If you know your audience, you'll be better at the triggers.”             - Roger MichalskiYou'll learn Eric and Roger's candid thoughts on trade shows, issues with marketing channel deliverability, the importance of testing your marketing strategies, and more!“Offer is going to trump optimization all day long.”   - Eric StocktonResources mentioned:LinkedIn post about trade shows: link neededFreedom Fest: https://www.freedomfest.com About Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications: Roger is the VP and Group Publisher at Eagle Publishers and is based in Virginia. He has many years of experience in various types of marketing and publishing, from B2B direct marketing to finance.Connect with Roger: https://www.linkedin.com/in/rogermichalskiEmail Roger: rmachalski@eaglepub.com Visit Eagle Financial Publications: https://www.stockinvestor.com/eagle-financial-publications/About Eric Stockton, VP of Demand Generation, Constant ContactA pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton

What if you could convert more website visitors AND improve your ad performance without redesigning your website? In this episode, Eric Stockton, and Todd Lebo welcome Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to talk about how to build website landing pages that convert. Tune in to hear the best copywriting tips, holistic marketing strategies, and pieces of advice for optimizing your webpages and converting more leads into paying customers.You'll learn powerful questions to ask your customers and top salespeople, how to discover and use psychological triggers to incentivize more profitable actions, and why you shouldn't have a testimonials page on your website. Plus, they highlight what your FAQ analytics can tell you about your website and how to use analytics and lead generation tools to identify where you're losing leads and how to better engage with visitors. “Let your audience write your copy for you.”   - Andy CrestodinaResources mentioned:The Challenger Sale by Matthew Dixon & Brent Adamson: www.goodreads.com/book/show/11910902-the-challenger-sale They Ask, You Answer by Marcus Sheridan: www.marcussheridan.com/they-ask-you-answer Money Words by Joanna Wiebe: https://microconf.gen.co/joanna-wiebe Gong: www.gong.io HotJar: www.hotjar.com ChatBot: www.chatbot.com About Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.:Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 400+ articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics. Connect with Andy: www.linkedin.com/in/andycrestodina Visit Orbit Media: www.orbitmedia.com About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3M+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout Todd Lebo:Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing Technology firms and agencies to drive demand to their products and services.Connect with Todd: https://www.linkedin.com/in/tlebo Follow Ascend 2: https://www.linkedin.com/company/ascend2

Having trouble integrating your sales and marketing teams? In this episode of Digital Marketing Swipe File, Eric Stockton welcomes David “Ledge” Ledgerwood to talk about how to align your sales and marketing teams so that you can optimize your efficiency and increase your impact and revenue. He shares his candid thoughts on challenges and opportunities marketers and sales teams experience, emphasizing a big problem in the organizational structure of marketing and sales, along with simple strategies for integrating sales and marketing in your company.“Sales, for sure, is one of the single biggest sources of data for a marketing team but very few of them actually have conversations.”     - EricTune in to gain insight into how Ledge's company, Add1Zero, went from $300K to $5M as a lead-to-close sales company for B2B tech companies. Plus, Ledge and Eric shed light on what you need to know about the key difference between sales and marketing interactions.About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3M+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout David "Ledge" Ledgerwood, Managing Partner, Add1Zero:A Managing Partner at Add1Zero where their team provides lead-to-close sales execution for tech-enabled B2B services companies ready to leap from 6 to 7 digits of revenue. Ledge is also a co-host of the Leaders of B2B podcast. Connect with Ledge: https://www.linkedin.com/in/davidledgerwood Learn more about Add1Zero: https://www.add1zero.coListen to Leaders of B2B podcast: https://www.leadersofb2b.com For more information & To connect with us:Visit our website: https://www.sharpspring.com/ads Have a question? Email us: dmsf@ads.sharpspring.com Follow us on LinkedIn: https://www.linkedin.com/company/sharpspringads Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com/ads.Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhD...

In this episode, we're sharing a special rebroadcast of a live event we had recently with Jay Baer as he joined us for our Revenue Rockstars series. As you probably know, Jay is a marketer, author, and customer experience expert. Jay covers topics like increasing number of touches needed to complete a B2B sale, the importance of getting your messaging right, how to plan for scaling, how to convert awareness into action and much more. Let's get into it.

I'm thrilled to be joined in this episode by Peep Laja, who is the Founder of several B2B focused brands including, Wynter, CXL, and Speero. If you've been in marketing for any length of time, you definitely seen his content. He's an expert in buyer intelligence and product marketing, as well as the host of the How to Win Podcast. We sat down to talk about the winning strategies B2B companies are using today like building demand for a company with multiple sub brands, and how to build a brand that aligns with your core audience and icp. You'll definitely want to take notes on this one. Let's get into it.

This is another installment from our Revenue Rockstars series, if you haven't checked it out yet, there's a link to it in the show notes. We wanted to share this one on the podcast because our very own Greg Bond sat down with Micky Locey, President of mXtr Automation. They talk about how to avoid analysis paralysis and getting overwhelmed with all of the data that is available to us as marketers, ….they also cover what to do AFTER a successful campaign so you do get stuck in a marketing rut, and they also talk about tactics that Mickey is seeing drive measurable results like pipeline and revenue. There's a lot to cover in this one, so let's get into it.

Jeanne Hopkins has worked in sales and marketing for some of the biggest brands in e-commerce and SAS that ranged from Lego to HubSpot. And this episode, she sits down and she talks with me about the evolution of demand generation and the communication gap between marketing and the C-suite.And also how to prove the value of campaigns that you might not think are possible to demonstrate with attribution. There's a lot of great tips in this one to unpack. So let's get started.

In this episode, Eric welcomes Brad Hoppmann, CMO at InvestorPlace, to talk about his approach to developing and implementing a strong marketing strategy while sharing tips on how to make your marketing campaign easily understandable and scalable.“If a fourth grader can understand it, it can scale… If a promotion is too targeted, you just can't scale it.”   - Brad Hoppmann Brad has been in media publishing since before it was trendy, so he's one of the best marketing experts to learn lessons from on topics like messaging, copywriting, calculating customer acquisition cost (CAC), organizational structure, lead conversion, scaling marketing campaigns, and career development.  You'll learn the benefits of having a well-organized marketing team and how Brad's marketing team is structured, how he entered the financial publishing and marketing fields, how to have efficient conversations about strategy with opinionated coworkers, and more! “How do you take a huge investing idea like cryptocurrency and explain it to a fourth grader? If you can do that in a campaign and make it so easy… make the promotion so readable that even a fourth grader can understand it… that is what we've found to be the most successful for us.”                                                                                             - Brad Hoppmann Resources mentioned:Breakthrough Advertising by Eugene Schwartz: www.breakthroughadvertisingbook.com The Copywriter's Handbook by Bob Bly: https://www.bly.com/copyhandbook Clayton Makepeace's Copywriting Course: https://www.awai.com/makepeace/7-days-or-less/p/ Gary Halbert: https://www.thegaryhalbertletter.com About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton About Brad Hoppmann, Chief Marketing Officer, InvestorPlace:Brad Hoppmann is in the business of big ideas and serves as the Chief Marketing Officer of InvestorPlace Media, LLC. Brad started at InvestorPlace Media, LLC in Feb of 2018 and is an expert in all things publishing, financial services, subscription, and direct marketing. Brad currently resides in the Baltimore, Maryland Area.Connect with Brad: https://www.linkedin.com/in/bradhoppmann

Have you optimized your website's landing pages recently? In this episode of Digital Marketing Swipe File, Eric welcomes Jimmy Ellis, Performance Marketing Expert, along with our A.I. Lab Account Manager, Sunil Alvarez, to talk about why landing pages are important and how to increase your sales with an optimized landing page. Then, they evaluate a real landing page from a real business and break down what can be improved about it. Tune in to learn simple, yet highly effective performance marketing tactics you can implement in your business's marketing strategy to increase customer engagement and sales.You'll learn the most important aspects of a website's landing page, including on mobile browsers, when and how to create multiple landing pages, and the roles of trust, communication, and a primary call to action in the effectiveness of your landing page. Plus, you'll gain insight into how to best nurture and track the leads you get after optimizing your landing page.“Most likely, if you're doing digital marketing and you're building landing pages, you need to have dedicated pages for all your major sources of traffic… What works with Facebook may not work with Google. What works with YouTube traffic might not work with Instagram traffic.”          - Jimmy EllisAbout Eric Stockton, VP of Demand Generation, Constant ContactA pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout Jimmy Ellis, Director of Performance Marketing, Fracture:A 20-year results-driven growth marketer and strategist with a passion for developing high ROI marketing programs, optimizing the customer journey, and improving conversion rates. Jimmy is currently using his ninja skills to optimize Fracture's 7-figure marketing spend.Connect with Jimmy: https://www.linkedin.com/in/jimmy-ellis About Sunil Alvarez, A.I. Lab Account Manager, Constant ContactSunil is a tech-savvy individual with an entrepreneurial spirit and a deep understanding of programmatic advertising. The majority of his professional experience consists of driving growth for early-stage technology startups, such Feathr, and fortune 500 companies, such as Comcast NBC Universal. Connect with Sunil: https://www.linkedin.com/in/sunil-alvarez 

Are you a small business owner that wants to be profitable and scale effectively? This episode is for you! In this episode Eric welcomes John Jantsch, Founder & President of Duct Tape Marketing, to talk about his approach to overcoming challenges in small business marketing, along with what has changed in marketing trends, the customer journey, and martech over the past few years.John speaks on the inspiration behind his first book, Duct Tape Marketing, as well as what you can expect from his new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He also shares expert insight into attribution, optimizing your “customer success track”, presenting yourself as a thought leader, and sustainably scaling your small business.“A lot of agencies are discovering today that without a unique point of view, without a unique system, without a process for educating and onboarding and doing the work that they do to get results for clients, it's kind of a race to the bottom.”   - John Tune in to hear the true story of how John helped a small waterproofing business attract new, ideal customers and scale successfully. Plus, you'll learn why you need to start structuring your content around hub pages!“An effective strategy will do two things: it will help you know what to do and it will help you know what not to do.”      - JohnAbout Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout John Jantsch, Founder & President, Duct Tape Marketing:John's mission is to help small & local business owners, professional services providers, and consultants streamline their marketing approach, increase revenue and scale strategically by providing a proven, practical and simple system called Duct Tape Marketing.Connect with John: www.linkedin.com/in/ducttapemarketing Visit his website: www.ducttapemarketing.com Buy his renowned book, Duct Tape Marketing: https://amzn.to/3jn1MeE Buy his NEW book, The Ultimate Marketing Engine: https://www.theultimatemarketingengine.com

LinkedIn is an AMAZING platform for building your brand. Tune in to learn how successful B2B companies leverage LinkedIn for organic reach and thought leadership! In this episode of Revenue Marketing Show, Eric welcomes Mandy McEwen, Founder and CEO of Mod Girl Marketing, to talk about how she grew her marketing agency into a specialty boutique service that helps brands and individuals find their voice and leverage organic reach on LinkedIn.You'll learn how to avoid the most common mistakes marketers make when posting on LinkedIn, the best LinkedIn content marketing strategies for 2022, and how to build the best LinkedIn connections. Mandy even divulges her favorite companies on LinkedIn who are producing high-quality content so you can follow them, too!“[LinkedIn] is just lacking this humanized element as far as the content goes. It's just your typical corporate content… it's corporatized. It just lacks that humanized element that's needed to get people excited and feel some sort of emotion and want to actually engage.” - Mandy McEwenLinkedIn is the MOST crucial social media and networking platform for B2B companies, yet it's the least saturation platform on Earth! Ready to start posting more engaging, creative content and actually STAND OUT as a thought leader on LinkedIn?About Mandy McEwen, Founder and CEO of Mod Girl Marketing:Mandy's mission is to empower the customer-facing people within your organization togenerate transformative, long-lasting results for your brand & their personal brands. She and her team works with B2B sales & marketing teams to provide: Robust Demand Generation Analysis, Research, Strategy, & Consulting, Dynamic LinkedIn Sales Training & Consulting, and more!Connect with Mandy:  https://www.linkedin.com/in/mandymcewenLearn more about Mod Girl Marketing:  https://www.modgirlmarketing.comAbout Eric Stockton, VP of Demand Generation at Constant Contact:Eric is a pioneer and innovator in internet marketing, eCommerce, lead generation, publishing, and online media. He has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton

How do you use your company's accolades to increase sales, attract customers, and boost revenue? In this episode of Revenue Rockstars, Tara welcomes Shama Hyder, Founder & CEO of Zen Media, to talk about how to leverage your marketing agency's achievements, awards, media coverage, and testimonials to consistently boost sales and client retention.Shama speaks on the importance of building community and positioning your agency as a thought leader and a strategic partner to your clients. You'll learn about current trends in the marketing industry, how to use storytelling to gain clients and boost sales, and how to to keep your brand strong beyond the accolades.Plus, you'll gain insight into Shama's top 5 apps and why she thinks “too much is not enough” when it comes to flaunting your accolades.“Part of client retention is making sure that they continuously feel like they're doing business with the best.”        - Shama Hyder“Increasing the clout of your brand, of your agency, will impact every area: retention, attraction, employee attraction, [etc.] …”     - Shama HyderEpisode Timeline/What You'll Learn:0:00 Introduction1:53 Why are accolades important for marketing agencies?5:08 What agency accolades are the best to achieve?8:32 How to leverage accolades to drive revenue and increase client retention12:49 Positioning your agency as a strategic partner with clients & How to attract the best employees19:05 Current trends in the marketing industry & How social media is changing marketing22:50 Measuring the impact of marketing25:00 Helping your customers avoid regret and blame26:55 The importance of community in marketing30:17 Lessons Shama has learned in 2021 & What she's focusing on in 2022“Your existing clients [and] your prospective clients, essentially anybody in your buying funnel, they're the ones that are doing their research. So, when you win an Inc. 5000 award, when you're listed as one of the top companies to work for… they're beyond just trophies on the wall or plaques. They're so much more than that because this starts to define the narrative of who you are as a company.”  - Shama Hyder

Content creation is the name of the game when it comes to marketing in 2022. In this episode of Digital Marketing Swipe File, Eric welcomes Daniel Burstein, Senior Director of Content & Marketing at MECLABS Institute and host of the podcast How I Made It In Marketing (https://marketingsherpa.com/podcast) from Marketing Sherpa. Daniel breaks down what marketers should know about content marketing in 2022, especially for B2B SaaS companies. Tune in to gain insight into the shifts MECLABS made in their content marketing after the covid-19 pandemic hit, the reasoning behind media company consolidation within B2B SaaS companies, the importance of understanding your target audience before creating content, and the relationship between content production and low-quality MQLs.You'll learn Eric and Daniel's candid thoughts on the importance of research in copywriting, storytelling as an approach to content creation, and much more! This is a juicy episode you won't want to miss! “What we're doing with content marketing is we're ripping the doors off that factory, we're ripping to doors off the coders and we're showing them, hey, here's what we're creating, here's how we're creating value for you, and all we have to decide is what value can we create and give for free and what value… especially for a B2B SaaS company, do we need to start charging for?”        - Daniel BursteinResources mentioned:Story Engineering by Larry Brooks: https://www.goodreads.com/book/show/9... Reality in Advertising by Rosser Reeves: https://www.goodreads.com/book/show/4...About Daniel Burstein, Senior Director of Content & Marketing, MECLABS Institute: Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.Connect with Daniel: www.linkedin.com/in/danielburstein Visit MEC Labs: www.meclabs.com 

I was thrilled to be invited on an episode of the Leaders of B2B podcast hosted by David “Ledge” Ledgerwood, the managing partner of Add1Zero, a firm specializing in sales execution for B2B technology companies. Ledge is a salesman's salesman, so it was fascinating to talk with him about the seemingly timeless disconnect between sales and marketing teams. In this rebroadcast of the episode on his podcast, you'll see that while we come from very different perspectives, we agree more often than not about what can be done to mend that disconnect. The thing is, it's easier than most people think. Let's get into it.

Is your martech stack effectively driving revenue? Is your customer data centralized and actionable for automation? In this episode of Revenue Marketing Show, Elise welcomes Todd Lebo and Matt Koeppel to talk about the results of Ascend2's digital marketing research study showcasing “The State of MarTech”. They highlight exclusive data sets from 182+ B2B marketers while explaining why your martech tools aren't driving the results you need. You'll learn actionable insights for digital marketing in 2022, including three key growth strategies for building successful digital marketing campaigns, centralizing customer data, and driving measurable results.“76% of marketers feel that they are missing opportunities for revenue growth as a result of challenges like lead quality and marketing attribution.” “59% of marketers feel that they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not.”“83% of marketers agree that consolidating tools in their marketing and sales tech stacks would increase productivity and efficiency.”“Only 9% of executives describe their marketing team's ability to control the messaging and cadence of sales outreach as excellent.”Does this data resonate with you and your agency? Let us know!

In this episode we're joined by Todd Lebo of Ascend2, a B2B research firm that works with brands like Hubspot, Marketo, Vidyard, Act-On and Oracle. He's been working to better understand the challenges marketers are facing with the different types of tools and integrations that are being implemented today. These can be some of the biggest headaches in marketer's lives right now, as we try to keep our strategies as lean and flexible as possible. This is must-have information for anyone facing bottlenecks in your tech stack. Let's get into it.

Having trouble executing your marketing campaigns and communicating your wins to clients? In this episode of Revenue Marketing Show, Eric welcomes Magee Clegg, Founder and CEO of ClearTail Marketing, to share his top tips for boosting customer re-engagement, effectively executing marketing campaigns, and communicating marketing wins and losses to clients in ways they'll actually understand.You'll also gain insight into how to effectively use chatbots for your business, the biggest shifts Magee has experienced in marketing since 2014, and his framework for choosing which marketing channels and strategies to use with each client.“You have to show them something that's tangible and understandable at first, if they have no experience with how this world works, and then move them towards the looser versions of it.”- Magee Clegg“Let's find the biggest driver of where we can get the cheapest exposure for potential customers and then let's make sure we get all of their contact information that we can and set up a system to do that. And let's get them all on some sort of email list and start engaging with them and tracking if they come to your website or not… That's the leanest and meanest way of starting it.” - Magee Clegg

Having trouble creating organic content that your target market will actually see? In this episode of Revenue Rockstars, Eric welcomes Andy Crestodina, content marketing expert and CMO/Co-Founder of Orbit Media, to talk about the digital transformation marketers are facing post-COVID and lessons you can learn from Orbit Media's content marketing research. Andy also breaks down his framework for learning from customers in order to improve conversion rates and build a high-performing website.Tune in to learn how he generates 900 leads and makes $6 million in revenue a year without spending ANY money on advertising! He shares the formats and distribution channels that are currently working best for organic content as well as the fundamental shifts required for marketing and sales teams to thrive in 2022 and beyond. You'll also gain valuable insights on:Is LinkedIn a good distribution channel for B2B companies?What potential ROI can you get from LinkedIn content promotion?How to create valuable, engaging marketing content Communicating marketing strategies to executives: Why you need to tie marketing to revenue to get a bigger budgetAndy's current martech stack“Content marketing is, in my mind, a giant, global contest of generosity and the brands that give away the most helpful, useful advice win. They win word of mouth, they win referrals, they win loyalty, they win top of mind… they're more memorable.”- Andy CrestodinaResources Mentioned:Marketing Rebellion by Mark Schaefer: https://www.businessesgrow.com/rebellion Zoho CRM: https://www.zoho.com Salesforce: https://www.salesforce.com Drift chat bots: https://www.drift.com/chatbot ActiveCampaign: https://www.activecampaign.com Hotjar: https://www.hotjar.com Ahrefs: https://www.ahrefs.com Moz SEO: https://www.moz.com Semrush: https://www.semrush.com Wordpress: https://www.wordpress.com Dooly: https://www.dooly.ai