POPULARITY
This episode returns to the question of how to escape the freeze response so many of us are having to the world's many horrors. We live in stories, but we don't necessarily acknowledge that we do. What happens when we consciously embrace this aspect of our psychology, and seriously ask ourselves: what story are we in? We introduce a still-developing paradigm called Storyfinding: a process of successively iterating new stories out of the same sets of facts. It involves storytelling, but also inhabiting the story one tells. One creates a script of some kind and physically acts it out, assessing one's response, and veers into a different, connected story as many times as necessary. Arnold describes a remarkable transformation experienced in the process of making a movie about Storyfinding. While elements of the process are not yet entirely clear, this experience indicates it may help people understand the stories they have been telling themselves, and decide what story about the future they want to be in.
On today's episode we are joined by Angela Masciulli, a multi passionate entrepreneur helping moms gain confidence and clarity to live more purposeful and fulfilling lives as parents and professionals. Angela hosts the Good Enough Mompreneur Podcast, ranked one of the best mompreneur podcasts in 2023 by Feedspot. Angela and I are diving into: Limiting beliefs that crop up as a mompreneur & why the inner work is crucial for successHaving an identity outside of being a mom & avoiding self-abandonmentHaving the courage to make your own opportunities & change the storyFinding the right way for YOUThe phases of building a business and being devoted to working sustainablyYou can connect with Angela here: IG: @angela.masciulliWebsite: mombusinesscoach.comPodcast: The Good Enough Mompreneur PodcastIf this episode brought you value, make sure to subscribe & share the love with a 5 star review. It's greatly appreciated!Reconnect to your true self- If you're ready to step into a new chapter of reconnecting to the woman you want to be, getting crystal clear on your purpose, being fully cared for & supported and feeling confident from the inside-out ->book a FREE Confidence Call here.
Ah what a week! I met up with my ex this week (no judgement please) I'll let you listen to the deets but I also share such a nice love story this week - finding each other through Twitter! Please give me a follow / share if you enjoy! :) Thanks for listening xMeeting up with my exSome people are just meant to be in your life for a certain pointClosure with an exMy gf cheated with the painter - part 2Keeping things to yourself at the risk of your relationshipsWhat's meant to be, will be - alwaysThis week's love storyFinding love onlineInsta:https://www.instagram.com/sadiemaltby/ TikTok:https://vm.tiktok.com/ZMLyhpgkh/ Spotify:https://open.spotify.com/show/3k8pIPRyPsfDvbcEsbLjae?si=d07bd2e51b424995Apple:https://podcasts.apple.com/us/podcast/love-what-luck/id1587985732
We've talked about the Ideal Customer Profile just recently here in Sales Transformation. This time, Collin Mitchell brings in Jordan Crawford, co-founder of Blueprint, to talk about a whole new level of searching your ICP, where you focus on finding the customers with the problems that your company solves. Jordan presents his ideas and experiments to show us that strategies can be built and solutions can be offered by finding customers by pain, not persona.Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSJordan's sales storyFinding customers who have the problems you solvePersonalizing based on pain not personaFinding pains by dataThe power of experimentsQUOTESJordan: “People think it's about the person. And that's the thing that's not really scalable.”Jordan: “Usually is Just about understanding that targeting and describing the work that you did back to them. And it doesn't have to be a one-by-one exercise.Jordan: “I only focus on companies. So companies are a much easier ocean to boil than people because people's data changes very, very frequently.Jordan: “ Understand these things, right company, right place, the right title, you know, right channel, then it's gonna, you're just going to have a much better time because you're focused on the things that are based on actual customer problems and their context.”Connect with Jordan on LinkedIn and learn more about what he's been working on!Links to check out:Blueprint Website: https://www.blueprintgtm.com/Clay Website: https://www.clay.com/salestransformationConnect With Collin on LinkedIn and find out what's new in Sales Transformation and other things he's up to!Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!
Epic Magazine co-founder Joshua Davis discusses how and where to find and evaluate great stories and how he's helped major brands fill their story-chests with some purposeful content. Learn more about Josh and Epic at epicmagazine.com and see A Woman's Place on Hulu or at kitchenmaid.com/awomansplace.html
Founder, Lead Strategist of BrandCrudo Podcast Host of UNCOOKED Smart, passionate marketer with a no B.S. approach to strategy, with over 15 years experience of building brands for one purpose - to make them matter. Sat at the helm of Story Worldwide as both a Managing Partner and the Head of Strategy creating and sharpening their StoryFinding discipline for over a decade. I applied narrative-based strategic planning, to author real stories that matter to audiences for Unilever's iconic brands, Beech-Nut, Google, General Mills, RCI, Lexus, Financial-Tech companies, Priceline.com and disruptive retail brands. Core strengths includes applying both art and science to understanding customer insight and interpreting findings to unearth the heart of a brand and the audiences they target. Informing brand narratives with emotional behavioral data has been a key ingredient to driving intrigue across brand managers, industry strategists, and product innovators looking for differentiation. Takes a creative approach to digital strategy development, the facilitation of brand development workshops and the creation of audience journeys validated by relevant data and analytics. What gets me out of bed in the morning: - Finding a brand's raw truth and making them matter - Connecting audiences with brands in ways they actually care about Overall a focused, strategic leader with an entrepreneurial spirit and a tireless work ethic. Plus I’m funny as hell. Specialities: Brand Positioning + Purpose finding, Workshop facilitation, Content Strategies
Find full show notes and links at: https://gocamp.pro/beyondcamp/i-am-who-i-am-3Two incredible camp professionals, that just happen to be women, and just happen to be mother and daughter and just happen to own and direct a camp together. Let's keeping digging into identity.Today we are here with the fabulous Jacqui and Gabrielle or Gabz from Camp Ouareau. I want to introduce both of them quickly before we dive in deeper and really get to know them. Jacqui and her family became owners of Ouareau in 2002 they have worked diligently to develop programs and activities while maintaining Ouareau's traditions. Jacqui's lifelong camping experience has enabled her to contribute to the international camping world; she has been on a variety of boards including the International Camping Fellowship. Amongst her many awards, in 2019 she was awarded the Ron Johnstone Lifetime Achievement Award, she was the first woman in Quebec to receive the award!Gabrielle Raill is passionate about girl empowerment, team building, and leadership, Gabz takes the lead in camper development. She is an internationally recognized speaker amongst camp professionals on leadership and training, she is also one of the founders of the Women in Camp Summit and the Thanks to Camp movement. You may also recognize her as one of the co hosts of both Camp code and Camp hacker. Also no stranger to awards, in 2017 she received the Jack Pearse Award of Honour by the Canadian Camping Association.Tune in to this episode to hear about:How Gabz and Jacqui identifyThe connection that has forged between the two of them and how boundaries helped shape thatHow both personally and professionally, the duo has managed personal and professional challenges and successesBeing supportive of each other's independence and allowing each to write their own storyFinding your own way vs riding your mom's coat tails. Gabz how did you manage this? Jacqui how did you support her? At the end of the day, why do you these two work well together? And what's the secret!? Have you ever worked with a family member at camp? Tell us about it in the comments!Your Hosts:Cassie Bloy, Consultant & Freelance Camp Director - Stephane Richard Development Consulting Rachel Kent, Coordinator, Member Risk - Girl Guides of CanadaGabrielle Raill, Camp Director - Camp OuareauJacqui Raill, Owner - Camp OuareauWhat is Beyond Camp?Beyond Camp is a new summer Podcast brought to you by Go Camp Pro.Cassie Bloy and Rachel Kent are here to explore the intersection of camp and our lives. As much as people like to talk about camp and ‘the real world' as two separate entities, camp professionals know that this simply isn't true. Beyond Camp dives into how different aspects of our lives affect our camp experience, effectively bursting the camp bubble and welcoming all parts of our lives into the conversation.Go Camp Pro is excited to bring you this weekly podcast during the summer of 2020.If you have any feedback, or would like to support the work of Go Camp Pro email our producer, Matt, at matt@gocamp.pro
What is the overall message you want your brand to convey? How would you like your audience or the general public to perceive you? In this 3rd module of the 4-module Branding 101 course, we explore the foundational building blocks to crafting your brand story and finding your authentic voice. Crafting your brand storyFinding your authentic voiceBrand story consistencySocial media auditingThis class is 2 of 4 of the 4-part Branding 101 Course taught by Ava Carmichael, former fashion designer turned digital marketer and brand strategist. https://www.avacarmichael.com
Join Grace and Kimberly as they walk you through the birth and creation of the We Need To Talk Podcast. Learn:How they metThe power of your storiesThe power of your story and the connection through social media The difference between telling your story and letting your story tell youWhat it means to identify with specific pieces of your storyFinding your voice and the power behind “I believe you”
Us humans, we have all these labels for people, right.Us humans, we have all these labels for people, right.Some are mean like calling someone a nerd or a moron. Some are self-applied like goth or grunge. Some clearly state a specific spiritual philosophy like Christian or Pagan. Some are about ancestry, others skin color, still others define the generation you were born. We use these words as a way to categorize traits or behaviors and all of it is a way for our brains to create boundaries. Wars are fought, rallies are held, weddings are arranged, all in the name of these boxes we create. When it comes to business, the words that create our box, our brand are important too. We can incite love or hate, connection or ambiguity just by our choice of label, the words and actions that define us.Our guest today is in the business of creating these connections through stories that building better brands. Labels that describe him would be extrovert, connector, describer, storyteller. Dmitri Vietze has been building brands for decades. His business Rock Paper Scissors helps musicians, tech companies, and entrepreneurs of all kinds tell their story. In this episode, he’ll tell his.We’re glad you joined us!Listen Here:Here are some highlights:What childhood memories led Dmitri to start a marketing business? (2:45)Dmiti was born in Nashville, TN and lived there for the first decade of his life. His family then moved to Queens New York in the 1980’s. He spent his high school years there attending the New York City school for Music and the Arts (the high school from the FAME TV show). Dmitri was heavily involved in activism there speaking out against racism and cultural inequity. His activism involved a ton of public speaking, marketing, and sharing the story of the inequity he saw. After high school, he got a scholarship to attend the liberal arts college Antioch College with a focus on activism.What’s the origin story of Rock Paper Scissors? (4:10)At Antioch, Dmitri really drove towards the business maragement side of things. He still felt powerful about activism but he wanted to find a way to connect it with building a business. After college he took a job in Portland, OR. He started digging deep into the root of the music he loves. 80’s progressive hip hop used a ton of jazz samples so Dmitri started listening to more of that. That led to a love of African roots, afro-beats, and world music in general. Eventually, a record distributer asked him to use that knowledge to do PR work for their global clients. After doing that for a while he decided he wanted to pick his own jobs. In 1999, Rock Paper Scissors was born.Dmitri is known for wearing vibrant colorful clothing. Where does that choice come from? (11:45)Bright colorful cloths have been a think for Dmitri since he was a kid. He’s always just felt like it represented him and nis personality. As a business owner, he realized that people were noticing it and the bright clothes really proceeded him into business conversations. The work he does is creative, fun, and colorful. He wanted that to be represented in the visual palette people saw when he entered their space.How has the music industry changed in the time you’ve been connected with it? (13:45)The 90’s was really to boom of record sales and that feel off when online streaming of music became a thing. As physical record sales dropped, live music took more of a center stage. Huge festivals have been a thing and continue to bring in big bucks while offering artists of all sizes the opportunity to connect. The club scene has grown as well. In addition, digital sales have become more streamlined and paid for. Napster offered music for free, really hurting musicians, but iTunes, Spotify and other streaming mechanisms have monetized music in a way that ultimately help musicians. Another trend is that more and more musicians are publishing. Recording music and videos is easier which is great but it also means there’s a ton of competition. The best thing to do is just kep producing and marketing the music you create.How has Rock Paper Scissors Evolved? (21:55)Dmitri loves technology. Rock Paper Scissors developed a ton of tech to support their PR work. He realized that he could apply his systems not only to World Music but also to tech companies, and all kinds of other entrepreneurs. The stories are very much the same.How can businesses tell their own stories? (39:00) Don’t use cliché terminology. Start with the origin story and build from there Have someone else interview you and discover your own answers. Get that outside perspective Figure out what truly makes you unique Focus your story around a human. Give your listener someone to connect the story withRock Paper Scissors has focused on technology for music public relations but now you're serving pure tech companies as well. How do they connect? (21:55)Healthy tech brands tend to have four concepts at their heart: Equity, Transparency, Innovation, Networking & Research. This really isn't any different than the musicians we've always worked with. It seemed like an obvious fit so we connected with some tech brands and the results have been great.How has Rock Paper Scissors Evolved? (37:00)Dmitri wants to grow into the pure Tech PR business and he wants to continue using Storyfinding methods where the masses are telling the story of the business in a way that’s decentralize from the business itself.Mentioned in the episode: Fela Koti – Afro Beats artist Napster iTunes CD Baby – “The onramp to the music industry” Paren Lamb – Indy Coffee House Playlist DIY Musician Conference Jack Conte - Pomplamoose & Patreon Storyamp – Automated music marketing platform DeveloperTown – “Software is eating the world” The Innovators Dilemma & The Innovators DNA by Clayton Christensen Edelman Trust BarometerSpecial thanks to Dmitri Vietze for taking the time to share the Rock Paper Scissors story with us.The show was produced and edited by me Jeremy Goodrich. The music is by my good friend Mark VInten. In college we would get together most Friday nights and play music to the wee hours of the morning.. Here’s the thing though. He lived in a tiny apartment with about 200 neighbors. We had a drum set, amplifiers, and we loved to turn it up. Kind of can’t believe that the cops only showed up twice. If you enjoyed this podcast, there’s a couple of things we need you to do right now. First subscribe to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them. While you’re there, please give the show a review. We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening. Need help with insurance?More great stories & information at: Youtube - Blog - PodcastFacebook - Twitter
Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular.
Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular. Warren's Bio Warren Etheredge is a Storyfinder who can, as he puts it, "mine narrative gold anywhere, from anyone," a skill he has honed teaching for over 25 years and conducting over 3,500 interviews. Warren is one of the founding faculty of TheFilmSchool, helping filmmakers translate their stories for screens big and small, and The Red Badge Project, helping combat veterans work through PTSD and other issues by teaching them the art of storytelling. In the Fall of 2017, he launched a new 30-week screenwriting program at the University of Washington and was appointed the VP of Curation & Acquisitions for Heyou Media. He hosts The High Bar, his Emmy-nominated television series devoted to “raising the bar,” Scene! & Heard for GreatMovieScenes.org and hosted Reel NW on KCTS. He has also served as the Chief Storytelling Officer for Enthrall Sports. He is the Co-founder and Curator for the Walla Walla Movie Crush, America’s most intoxicating blend of short cinema, and the founder of The Warren Report. He is a published author, staged playwright, successful producer, veteran festival programmer and much sought-after public speaker. Video Here's the video version of our conversation: https://www.youtube.com/watch?v=iimZ6AuRTpM
Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular. Warren's Bio Warren Etheredge is a Storyfinder who can, as he puts it, "mine narrative gold anywhere, from anyone," a skill he has honed teaching for over 25 years and conducting over 3,500 interviews. Warren is one of the founding faculty of TheFilmSchool, helping filmmakers translate their stories for screens big and small, and The Red Badge Project, helping combat veterans work through PTSD and other issues by teaching them the art of storytelling. In the Fall of 2017, he launched a new 30-week screenwriting program at the University of Washington and was appointed the VP of Curation & Acquisitions for Heyou Media. He hosts The High Bar, his Emmy-nominated television series devoted to “raising the bar,” Scene! & Heard for GreatMovieScenes.org and hosted Reel NW on KCTS. He has also served as the Chief Storytelling Officer for Enthrall Sports. He is the Co-founder and Curator for the Walla Walla Movie Crush, America's most intoxicating blend of short cinema, and the founder of The Warren Report. He is a published author, staged playwright, successful producer, veteran festival programmer and much sought-after public speaker. Video Here's the video version of our conversation: https://www.youtube.com/watch?v=iimZ6AuRTpM