Content That Moves - Presented by Credo Nonfiction

Senior Brand Marketing Manager of Backcountry, Elise Day shares a behind the scenes look at the making of their film series "Venture Beyond" and why it can be beneficial to build partnships with other brands and foundations that can help with funding, distribution and reach of top-tier storytelling content.

The Brand Storytelling Selection Committee Members discuss what we took away from viewing submissions across, film, series and podcast for this year's festival - live on-stage in Park City at Brand Storytelling 2024. We highlight best practices alongside disruptive innovation within strategy, production and distribution of content as we reflect on the opportunity to have a finger on the pulse of this intersection of storytelling and brand engagement.

Manager of Content & Editorial at IAG, Raelene Metlitzky, shares why the NRMA Insurance brand decided to create a feature length documentary about volunteer firefighters. Rae shares how a leap of faith on behalf of the brand turned into a book, then a film, then a movement that's reached across Australia and has made a profound impact on brand affinity after being picked up for broadcast by the largest network in Australia.

Senior Director of Content at WeTransfer Holly Fraser takes us inside We Present, WeTransfer's award-winning editorial and digital arts platform that creates and commissions unexpected stories of creativity from all over the world, across film, music, photography, art and literature. We get an in depth look at how the team collaborated with Riz Ahmed to create the Academy Award-winning short film, The Long Goodbye.

Creator of the brand funded and Emmy-nominated Hulu series Small Business Revolution, Amanda Brinkman discusses what she saw in common and what stood out amongst the 2023 submissions and official selections in her role as juror of the 2023 Brand Storytelling Theater at Sundance.

Founder of Passion Point Collective Marcus Peterzell breaks down the difference between brand funded films and branded entertainment. He shares best practices from successes he's had distributing, marketing and promoting brand funded films - including projects for HP, 3M, Aflec & Neutrogena.

Global Content Manager for The North Face, Jon Torres breaks down how the outdoor gear and apparel brand's content studio selects stories to tell through their renowned film program and how they craft award winning films like the studio's latest Learning To Drown about professional snowboarder Jess Kimura.

Chief Content Officer of Headspace, Morgan Selzer discusses why the innovative mental health care company is creating lean in and lean back content and how they meet their audience where they are through partnerships with the likes of Netflix and Sesame Street. Morgan also reveals how Headspace also occasionally “hides the vegetables” and is able to educate and entertain simultaneously. View the Headspace collaboration with Sesame Street visit headspace.com/sesame-street, to view the Netflix shows, search Headspace right in the Netflix app. To get a sense of the general content they're releasing via owned channels, visit headspace.com/articles

Dr. Stephen Marshall from East Tennessee State University, Marc Battaglia of Story & Strategy and Rick Parkhill from Brand Storytelling give an inside look at a first-in-class Brand Film Certification Program. Marc Battaglia also discusses what he observed in the state of brand filmmaking by serving as juror in the first ever Brand Storytelling Theater (film festival) and screening dozens of entries.

Director of Marketing & Communications from the National Forest Foundation Colleen Coleman chats with Jesse about the power of what's possible when brands and nonprofits partner together, citing recent partnerships between the NFF and brands like Ford Bronco and Black Forest Gummies.

Credo Nonfiction founder Jesse Roesler swaps roles and is interviewed by Kindred Speak founder Sarah Panus for her Marketing With Empathy podcast. The two discuss why documentary filmmaking is one of the most compelling mediums in the brand storyteller's tool kit and what brands should be thinking about when creating non-fiction films.

Senior Director of Product & Technology at Brand USA, Mark Lapidus discusses Brand USA's approach to creating and distributing original and licensed content through their own OTT platform GoUSA.

Yeti's Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker's brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.

Epic Magazine co-founder Joshua Davis discusses how and where to find and evaluate great stories and how he's helped major brands fill their story-chests with some purposeful content. Learn more about Josh and Epic at epicmagazine.com and see A Woman's Place on Hulu or at kitchenmaid.com/awomansplace.html

Global Director, Corona Innovation and Branded Content at InBev, Meredith Ruskin speaks about how Corona Studios’ story-driven video content deepens brand meaning in a way traditional product-led advertising doesn’t. Meredith also offers insights on how longer format docu-storytelling can also be utilized to deliver on some of the more traditional marketing metrics in addition to having stong impacts on brand lift and brand affinity. View the work discussed at youtube.com/corona

Director of Creative Production Operations at GoDaddy, Adam Palmer discusses how and why the brand began creating episodic documentary content across multiple series in order to humanize brand vision and purpose. Adam offers ideas around best practices for finding great stories and why it’s worth putting a lot of time and effort into the story discovery and casting process for storytelling initiatives, especially as it relates to documentary-style video content. View the work discussed at youtube.com/godaddy

Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capital One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their original series The Purpose Project and how everything her team creates starts with a data-driven insight.

Recorded at Sundance Brand Storytelling, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives.

Recorded live at Sundance Brand Storytelling, Sub-Genre Founder Brian Newman discusses strategy and execution for successful brand film distribution and activation and how he’s helped brands like Yeti and Patagonia with their film programs.

Recorded at Brand Storytelling at Sundance, Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.

Recorded at Brand Storytelling at Sundance, Actor Dennis Quaid and audio storytelling mastermind Jared Gutstadt discuss their breakout podcast Bear and a Banjo and share what the future may hold for audio storytelling and how brands can get involved to find their share of ears.

Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.

Recorded at Sundance Brand Storytelling, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches brand storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702.

Content creator and broadcast + digital producer Cat Stuart discusses best practices for brands looking to partner with publishers and broadcasters to create sponsored content and native advertising. Cat’s experience at NBC, Discovery and Thrive Global offer actionable advice for a successful collaboration.

Shelley Nelson and Kelsey Dodson Smith of Cambria share how Cambria approaches storytelling and discuss the epic period film, The Legend of Cambria, which was created as branded entertainment that they describe as Braveheart meets Game of Thrones and is voiced by actor Colin Farrell.

Chief Marketing Officer of Land O'Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts. View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find-your-friend-purina-horse-finder

Morgan Stanley’s Bill Horn discusses how his background in journalism at the New York Times informs how he approaches content creation for a Fortune 100 brand. View Bill and the content team’s work at morganstanley.com/ideas and the Andrew Hawkins film at https://www.youtube.com/watch?v=eCIqqx2FqSg

What happens when you smash the boundaries between Corporate Social Responsibility Programs and Profit and Loss Statements? Former content lead at 3M and United Nations sustainabilty program juror Carlos Abler discusses how 3M approaches content creation and also goes deep on some case studies in health care and other industries that prove how content programs can have a profound impact on societal issues. Experience 3M’s State of Science project at https://www.3m.com/3M/en_US/state-of-science-index-survey/ Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.

REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog

Deluxe’s Chief Brand and Communications Officer Amanda Brinkman discusses the creation and impact of their original Hulu series Small Business Revolution, as well as her purpose-driven philosophy of “doing well by doing good.” Stream the show at deluxe.com/small-business-revolution

HP’s Head of Brand Journalism Angela Matusik discusses their original docu-series The History of Memory and is joined by her filmmaking team Tom Mason and Sarah Klein. See the films at https://garage.ext.hp.com/us/en.html