Podcasts about verbal branding

Mastering Brand Tone of Voice for Success: The Power of Words, Engagement & Trust with Cleoniki KesidisSUMMARY:In this episode of Stay on Course with Julie Riga: Ingredients for Success, Julie interviews Cleoniki Kesidis, expert copywriter and founder of CEK Copywriting, on mastering a brand's tone of voice for success. Cleoniki emphasizes the power of words in shaping brand perception, trust, and engagement, highlighting the common mistake of focusing solely on visual branding while neglecting verbal branding. She introduces the anti-word bank to help businesses stand out and shares strategies for creating a consistent brand voice across platforms like Facebook, LinkedIn, Instagram, and X. Cleoniki also discusses her Course Correction workshop, designed to help course creators fix key messaging mistakes and scale their offers. Listeners can connect with her for an exclusive mini-course on tone of voice to refine their brand messaging and achieve lasting success.MAIN ARTICLE:MAIN ARTICLE:Welcome to another inspiring episode of Stay on Course with Julie Riga: Ingredients for Success! In this episode, Julie sits down with Cleoniki Kesidis, an expert copywriter and founder of CEK Copywriting, to discuss the essential ingredient for brand success—mastering your brand's tone of voice. Cleoniki shares her insights on crafting high-converting messaging that helps entrepreneurs evolve their businesses by connecting authentically with their audiences. The discussion revolves around the power of words and how they shape perception, transform engagement, and help businesses hire the right strategies for growth.The conversation kicks off with a lighthearted chat about Cleoniki's love for dark chocolate—an indulgence as rich as her expertise in copywriting! She emphasizes that words hold immense power, shaping how people see your corporate brand and self-identity. She explains how entrepreneurs often put great effort into visual branding but neglect their verbal branding, which is just as critical in building trust and driving resolutions for their business. Cleoniki offers practical advice on creating a brand's tone of voice document, ensuring consistency across platforms like Facebook, LinkedIn, Instagram, and even the rapidly evolving X platform.To wrap up, Cleoniki shares details about her upcoming workshop, Course Correction, designed to help course creators fix the three biggest mistakes preventing them from making money and scaling their offers. She invites listeners to connect with her on LinkedIn, Instagram, and her website for exclusive access to a mini-course on tone of voice. Whether you're looking to transform your messaging, resolve brand confusion, or simply liberate your business from generic copy, this episode is packed with strategies to help you evolve and earn lasting success!Key Ingredients:The Power of Words in Branding – Words shape perception, build trust, and drive engagement just as much as visuals.Verbal Branding vs. Visual Branding – Many businesses focus on logos and colors but neglect their brand's unique voice.Creating a Consistent Tone of Voice – Messaging should be cohesive across platforms like Facebook, LinkedIn, Instagram, and X.Avoiding Generic Copy – Businesses must steer clear of bland, overused language to stand out in a crowded market.The Anti-Word Bank Concept – Identifying and eliminating ineffective, cliché words to make messaging more impactful.Connect with CleonikiReady to refine your brand's tone of voice and elevate your messaging? Connect with Cleoniki Kesidis for expert insights, her exclusive mini-course, and details on her upcoming Course Correction workshop for course creators.

Exciting Speaker Announcement! Hey Thrive Tribe!, I want to introduce you to another summit speaker at Elevate Your Pitch: Introducing Ciara Shanae! Join us at Elevate Your Pitch Virtual Summit as she shares her expertise as a Speaker Brand Strategist, Professional Speaker, and Author of "Don't Muzzle your Message" and "Build your Own Stage". Get ready for invaluable insights from this powerhouse! Meet Ciara Shanae, the proud CEO of Pro-Visement, LLC, a Verbal Branding and Management Firm specifically designed for women speakers. With her "Voice to Clients Method," Ciara is passionate about teaching women speakers how to brand their voices, enabling them to enroll more qualified clients into their group coaching programs. Her approach is both therapeutic and empowering, leveraging her educational background in Psychology. When she is not speaking or working with speaker brands, Ciara loves spending time with her boss baby Kaiden. You can often find her "peopling" at live events, connecting with like-minded individuals, or indulging in a romantic chick flick for a cozy evening. We're thrilled to announce that Ciara Shanae will be presenting on the topic "Muzzle or Magnet: Using Transparency in your content to attract your clients & the media" at Elevate Your Pitch Virtual Summit. Discover the power of transparency in your content and how it can magnetize your ideal clients and grab the attention of the media! Elevate Your Pitch Virtual Summit is the ultimate gathering for ambitious individuals looking to amplify their authority, attract media attention, and unlock unparalleled opportunities. Don't miss out on Ciara's transformative session!

In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer._____________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter

In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.Cris Jonnson is not only a seasoned magician but he's also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world.Connect with Cris:theprofessionalmagicianclubpro.com  - The Professional Magician Club helps magicians book more shows at higher fees through more effective marketing.___________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter 

IN THIS EPISODEThis is the kickoff of season two of The Branding For Entertainers Podcast. Let's talk about our heroes. We all have them and sometimes it's hard to avoid emulating them. We'll take a look at how to become the hero of your own brand. We'll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.Find out the voice of your brand so that you can attract your ideal audience. Take our easy free online quiz and you'll also get our free 10-page report that shares how to best market and brand yourself based on your personality.  Go here >>> brandingentertainers.com/yourbrandvoice

IN THIS EPISODEWe return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark shares. It's a funny story but it also carries a great message.We also check in with ventriloquist Landon Harvey in a new segment of the podcast that we call “Virtual Viewpoint with Landon”. Landon has over a million followers on Tik-Tok and has a huge presence on social media as an entertainer. He guides us with some great tips on how to share valuable content with your audience on different platforms, and without having to spend hours doing it.RESOURCES WORTH CHECKING Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark's character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark's YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. 

IN THIS EPISODEOftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING:Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark's character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark's YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. 

Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a growth and management consultant, speaker, Verbal Branding expert, and – as featured on Forbes.com – originator of the only ‘Differentiation and Business Simplicity' platform of its kind worldwide. Mr Melanson is a service provider for individuals and small through Fortune 100 firms. peaker / Consultant: Verbal Branding and Simplicity-as-a-business-Tool Speaker/Facilitator: "You were the only speaker who got a perfect score at the conference." Top 5 Global 'Asset Mngt' firm, annual summit. Tailor this subject to the audience: How to use 'Simplicity' as a game-changing business tool. Combine market differentiation with 'Simplicity-as-a-tool' methodology: - Super-charge growth - Get everyone on the same page HAVE GIVEN APPROX 1,000 SPEECHES ON 'SIMPLICITY' FOR BUSINESS. Ask about 'first-time' clients rates. P: 781-443-5017 stephen@melansonconsulting.com Can you use "simplicity" as a mission-critical business tool every day, individually and collectively? Can you unify all your people around the strategy? Are you differentiated in your market? 'No' to any of these means a Simplicity and Verbal Branding framework will immediately improve Melanson Consulting © ALL RIGHTS RESERVED. Top 60 Sales Leadership Podcasts You Must Follow in 2021https://blog.feedspot.com/sales_leadership_podcasts/

Chad Burmeister, the AI for Sales Expert on C-Suite Radio, talks with Stephen Melanson, Speaker/Consultant at Melanson Consulting. In this episode, you will learn:

Stephen joins Kim to talk about how to simplify your business for success. It is easy as your business grows to get tied into things that keep you busy but don’t take you to the next level. Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a management consultant, speaker, Verbal Branding expert, and – as featured on Forbes.com – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide. Mr. Melanson helps businesses grow faster, unify people, and simplify their strategy. He is a service provider and educational partner for individuals and small through Fortune 100 firms. www.melansonconsulting.com  If you love the Author To Authority podcast the come join Kim’s Author To Authority group on Facebook. www.facebook.com/groups/AuthorToAuthority See omnystudio.com/policies/listener for privacy information.

Over it's 30-year history, PR Works has had its share of clients with intriguing and yes, dare we say it, outside the box businesses. Speaker / Consultant Steve Melanson of Melanson Consulting certainly qualifies as that. In this episode, PR Works Founder Steve Dubin interviews Steve Melanson on his area of expertise: Verbal Branding and Simplicity-as-a-business-Tool. For more information on Steve Melanson, you can call 781-443-5017 or visit his LinkedIn Profile at https://www.linkedin.com/in/stephenmelansonconsulting/ Do you have a business that's way outside the box? Drop a line to Steve Dubin at sdubin@prworkzone.comor call 781-582-1061. You may find yourself on the next episode Business Way Outside the Box.

Episode #027We recorded this episode LIVE at the Howell Branch Library in Fredericksburg during the Virginia Podcasters Association (VAPODA.org) Meetup.We continue to experiment with how to produce a live showWe reveal secret lessons learned we discovered at DC PodfestYouTube's recent policy changes for shutting down channels that are not “commercially” viableWhat did we learn?Live is still a challengeUsing Hindenburg Pro vs other DAWs to reduce your editing process #hindenburgjournalistSmart Speakers and Verbal Branding are about to eat the worldVideos and Podcasts are not enemies, they are delivery systems for CONTENT! You can love them both and should!Be willing to fix your audio production process by learning new toolsShout OutsDC Podfest 2020 will be another great conference that you cannot miss! #dcpodfestQuotes“Content isn't king, it's the kingdom.”― Lee OddenSupport the ShowEvery episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.We would greatly appreciate it if you could do two things for us:FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!Thank you for taking the time to listen. You are appreciated!Tell Your StoryPodwrecked is an Oncetold Production. Tell your own story with Oncetold.

Ep.27 - DC Podfest Secrets Revealed Tim and Kyle record a LIVE episode at the VAPODA November Meetup to talk to attendees about the podcasting secrets that were revealed this year. Episode at a Glance: Recorded Live at the Howell Branch Library in Fredericksburg during the Virginia Podcasters Association (VAPODA.org) Meetup. Tim and Kyle continue to experiment with how to produce a live show We reveal secret lessons learned we discovered at DC Podfest YouTube recent policy changes for shutting down channels that are not "commercially" viable What did we learn? Live is still a challenge Using Hindenburg Pro vs other DAWs to lessen editing process Smart Speakers and Verbal Branding is about to eat the world Videos and Podcasts are not enemies, they are delivery systems for CONTENT! You can love them both and should! Be willing to fix your audio production process by learning new tools - Like #hindenburgjournalist Industry Predictions: DC Podfest in 2020 will be another great conference that you cannot miss! #dcpodfest2020 Read our growing list of podcast industry predictions for 2020! Podwrecked is an extension of: Gagglepod - It is Time You Were Heard! Virginia Podcasters Association (VAPODA) Monthly Meetup for learning how to podcast and network with other podcasters! Audience Challenge: TODO: Way-Back Music TODO: Prediction Music Visit the Podwrecked Lighthouse: Email Us: podwrecked AT GMAIL DOT com All our Show Notes: podwrecked.com All our Episodes: podwrecked.libsyn.com Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

When the message in your business is complicated, it causes many distractions as well as many other barriers to running a successful and growing company. From the front line, speaking with your potential customers all the way to the top to understand why your company does what it does, a lack of clarity and simplicity can make it difficult to convey what you do and why you do it. This episode we chat with Stephen Melanson of Melanson Consulting based just outside of Boston. Stephen’s firm specializes in verbal branding and simplicity. He helps companies of all sizes get clear on a simple but effective message to help drive sales and revenue and provide a framework for that business. And in the end, help to differentiate your business from others in the market. Here are some of our discussion points and takeaways; What do you companies get wrong in this area of messaging? Why does a mixed message cause distractions in a business? How does complicating matters around your message, hurt a business? Internal, external? For the busy and distracted entrepreneur or person in business, why is this even more important? Or for that matter, an entire organization that’s distracted, unfocused. When everyone is aligned in an organization, what happens? Is the elevator speech still a thing? How does a busy company or small business begin the process of simplifying their message? Stephen’s top tips for implementing solid verbal branding and simplicity in a business of any size. You can find out more about Melanson Consulting here: http://www.melansonconsulting.com/    

Stephen Melanson, President of Melanson Consulting, is a management consultant, speaker, Verbal Branding expert and author. Stephen discusses his "Differentiation and Business Simplicity" platform, and its effect on business growth.This show is broadcast live on Monday's at 4PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

In Episode 26 of Inside Divorce Hindell sits down with Stephen Melanson of Melanson Consulting. In this episode, Hindell and Stephen have a conversation based around Verbal Branding and what this means when going through a difficult time in your life, such as divorce, and how this can truly help you all the way through.

September 20, 2017 Verbal Branding Stephen Melanson, HealthCare Entrepreneur Ambica Yadav and RTC Lantre Barr