Podcast appearances and mentions of vickie sullivan

In this episode, we spend some time with Vickie Sullivan, an expert turbulator and marketing strategist for thought leaders. She shares her tips and tricks to get your ideas out there in this chaotic environment. She’s smart, funny, and wise. Tune in to this savvy guide to the world of thought leadership and influence.

Why do employees expect CEOs to lead societal change?      Find out the surprising reason behind this trend by listening on-the-go to Episode 154. Scott and I discuss this and more as we review a few highlights from the 2019 Edelman Trust Barometer survey. We also revisit our conversation with Vickie Sullivan, principal of SullivanRead More

Guest Vickie Sullivan is internationally recognized as the top market strategist for thought leaders and visionary influencers. Specializing in branding and messaging strategies in crowded markets, she has helped thousands of cool people stand out since 1987. Ms. Sullivan is a popular speaker on how to be top-of-mind in competitive markets and strategies that prepare folks for those opportunities. Her blog Tips Trends and Tirades® is highly respected in the thought leader space.  Ms. Sullivan’s groundbreaking work has earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard. She has also served as an advisor on branding and thought leadership for SupporTED’s Collaboratium 2015, an invitation-only event serving select TED Fellows.  Please share a “Wow”  Behind every perspective is a story  Please share a “Whisper”  If you sit still and listen, people will share their heart with you.  What do you want listeners to know about you?  I'm serving the greater good by helping cool people stand out in a sea of great ideas.  Your Business or Profession or Organization or Project  Market Strategy for Thought Leaders  Listener Incentive or Special Offer  www.vickiesullivan.com  Website  www.vickiesullivan.com  Social Media links  www.linkedin.com/in/vickiesullivan,  @vksullivan https://www.facebook.com/vickie.sullivan1  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  Our Podcast PSA for this episode highlights Rock the Vote, “Building political power for young voters.”  Visit them online: https://www.rockthevote.org https://www.facebook.com/rockthevote @RocktheVote

Vickie is internationally recognized as one of the top market and brand strategist for experts and thought leaders since 1989. She specializes in standing out in crazy, crowded markets. Her clients range from world renowned astronauts, New York Times best selling authors, to executives in the B2B space.

Showing up with passion and excitement is not enough if you want to become a market leader. Are you making these thought leader mistakes? If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/105. Here’s a glance at what you’ll learn from Vickie in this episode: Three mistakes thought leaders make that derail their efforts (and how to fix them) Why showing up with passion and excitement is not enough if you want to become a market leader 3 strategic ways to unearth gold hidden inside your business and use it to create more buyers How to stand out from the competition in a crowded market and differentiate your brand

Is 2018 the year for you to expand your presence and become a global visionary?    Find out by listening on-the-go to Episode 127. We speak with Vickie Sullivan, principal of Sullivan and Associates, about the growing trend of successful CEOs of companies of all sizes who choose to become thought leaders on a global stage.Read More

A conversation with Vickie Sullivan about her recent book, Montesquieu and the Despotic Ideas of Europe.

On June 13, 2017, Vickie Sullivan published a blog post called “When Old Clients Hate New Ideas.” Although she’s addressing a for-profit audience, her message was so pertinent for nonprofit fundraisers, I called her up right away, breathlessly of course, to say, “Vickie!!! This whole thing applies to fundraising!!! Do a podcast with me!” Fortunately, … Continue reading Rethinking Nonprofit Branding – with Vickie Sullivan →

Today's Flash Back Friday comes from Episode 68, from January 2013. As speaking expert Vickie Sullivan says, “Buyers do not want content that they've heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders: 1. What haven't I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation. Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers. Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets. Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities. Website: www.VickieSullivan.com

Get clear on your end game with Vickie Sullivan and her incredible messaging tactics and branding abilities. You won't want anyone else! Vickie Sullivan is CEO of Sullivan and Associates, Inc. As a top marketing strategist for professional speakers and thought leaders, Vickie is transforming professional speakers, B2B firms and thought leaders to specialize their branding and punchline messaging. Resources Market Strategy for Thought Leaders - Grow Your Influence Market Your Movement Mentions Joe Polish - also at AES Nation John’s 3 Key Take-aways Story telling is all out there. Your audience wants to understand what's in it for them first—what are they going to get out of the experience and, really, why they should attend? Tie your abilities and offers together with a theme. Avoid the tendency to over complicate and overwhelm the end user. If you can, be strategic in thought leadership by using speeches, books and whitepapers. The benefits are so critical in setting you apart from your peers. Create the right conditions for 'packing the house' by bringing in other top strategic partners. If your target audience sees you in a large room with other top entrepreneurs, it can create the buzz that makes all the difference. Prefer Audio? Read the Transcript You can download a complete transcript of this entire episode by clicking here.

Get clear on your end game with Vickie Sullivan and her incredible messaging tactics and branding abilities. You won't want anyone else! Vickie Sullivan is CEO of Sullivan and Associates, Inc. As a top marketing strategist for professional speakers and thought leaders, Vickie is transforming professional speakers, B2B firms and thought leaders to specialize their branding and punchline messaging.

Vickie Sullivan, Professor of Political Science at Tufts University, gives a talk entitled "Teaching an Old Dog New Tricks: Reading History and Machiavelli's Prince in Middle Age" (March 18, 2015). At Tufts, she maintains teaching and research interests in a new subfield of political science, politics and literature. The Emory Williams Lecture Series in the Liberal Arts has been made possible by a generous gift from Mr. Emory Williams (Emory College '32 and Trustee Emeritus, Emory University). http://college.emory.edu/home/academic/voluntary-core-program/lectures/

As speaking expert Vickie Sullivan says, “Buyers do not want content that they've heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc.,  talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders:  1. What haven't [...]

Vickie Sullivan is internationally recognized as a top market strategist for experts. Specializing in branding for high-fee professional speaker markets, she has launched thousands of thought leaders since 1987. Vickie’s groundbreaking work has earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard. In that capacity, she presented three times to the Harvard student body on personal branding and prominence. On Saturday she presented to a somewhat less august institution than Harvard. She rocked the house at the meeting of the Northern California Chapter of the National Speakers Association. Her presentation, Brand It And They Will Come: Build a High-Fee Brand When You Are Not Famous, was short on fluff and long on street-wise detail to help the average $1,000 - $5,000 speaker in the audience stand out from the crowd. An era of practicality With meeting expenditure down, even as the number of meetings are trending higher, clients are doing more with less. Unlike the go-go days of the boom period, we are now living in an era of practicality. Executives are micromanaging meetings down to the level of choosing the theme and seating arrangements. They are sending interns to do first-round interviews with prospective speakers. Many speakers are not only competing with each other for gigs, they are competing with the authors, bloggers and social media mavens who will speak for free in order to pimp their books and consulting programs. So what's a novice speaker to do? First, lose the obsession with presentation skills. Being able to present well is table stakes. Next, realize meeting organizers divide the world into speakers who are nice to have and those they gotta have. In order to fall into the latter camp the information you offer has to overlap with the buyers perceived needs and beat out the other options being considered for the meeting agenda. You have to stand out from the crowd by uniquely branding yourself. Getting hired requires you create a vivid picture in the client's mind of what they will get when you speak at their event. Craft your brand in a way that appeals to the buyers emotions and creates an image of you in a category of one. Vicki goes into more detail on the importance of differentiation in this Special Report on her website: If branding is the promise you make to the market, then differentiation is the stage you use to deliver on your promise. The Three Keys to a High-Fee Brand One: A Successful Story Your compelling story is only useful to the extent it teaches others. Sports hero's have a problem on the speaking circuit if their motivational stories don't connect with the couch potatoes in the audience. We can connect with the audience by telling stories that break with the expected and bring opposites into play, compare unexpected things or roles or reveal a Eureka moment. Vickie's website has an article on writing Stories That Create The Emotional Drive To Buy. Two: A Point of View Build a point of view around hot issues. Focus on a Big Idea. Make the invisible visible. Tell people things they've not heard before. Three options that help build a unique point of view: Predict the Future - what can we expect that will impact the audience's world in unexpected ways? In my world, I'm seeing a growing backchannel of communication using PDA's and social media to converse about the speaker while they are still onstage. Sound the Alarm - what does the audience need to know that will save their skins? Again, in my own world, too much information is being crammed into presentations by subject matter experts. Someone else in the audience today shared how middle managers in Silicon Valley technology companies are addicted to the corporate crack of repeatedly launching projects to boost their career without realizing they are burning everyone out with their 7x24 demands. She realized she could develop a compelling point of view by sounding the alarm abo...

If you've been speaking at local events and getting rave reviews from attendees, you might be thinking about joining the circuit of big-name speakers. Before you take your speaking material to that level, however, listen to what Vickie Sullivan has to say. Speaking in the big leagues is very different, and you need to step up your game. In this podcast, Sullivan, President of Sullivan Speaker Services, explains the important aspects of a speaker's platform—and what should be included in that platform, talks about how publishing a book can lead to big league speaking engagements, and discusses the pros and cons of speaking at trade shows.

Are you interested in public speaking? Or, are you already a speaker and you want to increase your fees and number of engagements? Listen Today at 3pm ET as Burke Allen guests hosts a very special edition of SPEAKERMATCH RADIO on WAMS with special guest Vickie Sullivan, internationally recognized as the top market strategist for speakers and experts. Ms. Sullivan has served twice on the editorial board for Professional Speaker Magazine, and currently serves as contributing editor for RainToday.com, a prominent community of 30,000 professional service firms. Her articles have been published in USA Today, Presentations Magazine and the Handbook of Business Strategy. Ms. Sullivan also has been quoted in Fortune.com, The New York Times and Investor's Business Daily. Ms. Sullivan's groundbreaking work has earned her an appointment on the Women's Leadership Board for the Kennedy School of Government at Harvard.