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Episode 134 - The Profitable Fashion Entrepreneur. Your Digital MBA in Fashion Business and Entrepreneurship. The proven method to create a Sustainable and Profitable Fashion Business from Zero, growing your Sales every month (without stress and overwhelm)! What you'll learn: ONLINE COURSE 1: How To Start The Right Fashion Business. Find your Niche, Grow your Audience and Turn your Passion into the RIGHT Business in the next 90 Days + 3 BONUSES. ONLINE COURSE 2: How to Launch and Grow a Fashion Business on Instagram in the Next 30 Days. + EXCLUSIVE BONUS. ONLINE COURSE 3: Everything you need to know to create a Profitable and Successful Fashion Business in the next 6 Months + 3 BONUSES. YOU SAVE $94 with this Bundle! Student Testimonials "I have only started this course and I feel so encouraged". Sharon Nyakambiri on IG @shar_miss_plt ENROLL NOW >>> https://fashionmarketing.biz/p/the-profitable-fashion-entrepreneur-your-digital-mba-in-fashion-business-entrepreneurship --- Send in a voice message: https://anchor.fm/ebooks4fashion/message

Episode 15 - Bookkeeping Is More Than Just Numbers: Understanding Why It Matters Bookkeeping is an important factor of properly running a business. Many people tend to think that bookkeeping and accounting are one and the same. However, they can be very different. Bookkeeping is the recording of all financial transactions within a business. Kelly invites Nicole Davis to cover everything you need to know on how to properly take care of your business’s books.  Whether you are wondering how to keep up with your own bookkeeping, looking to hire someone, or have any general questions about the bookkeeping process, this week’s episode will be key in helping grow your business! The 101 on Bookkeeping Your Business Nicole Davis is the Founder and Principal of Butler Davis Tax and Accounting LLC. Nicole has over a decade of experience under her belt. She specializes in accounting, tax financial management, tax advisory, tax strategy, small business accounts, mortgage loans, dealership act and financial planning. Nicole obtained her master’s in business administration, is a member of the AICPA and a CPA. Nicole helps to answer many bookkeeping concerns such as, seeking assistance, legality concerns, where to start, hiring someone and what to look for or expect in a bookkeeper. Listen to Kelly and Nicole Discuss Bookkeeping and more such as: What is Bookkeeping, how is it different from accounting? Can you do it yourself? If you can, what you need to know Keeping up with your Bookkeeper Importance of Monthly Reconciliations The Musts When Seeking a Bookkeeper How Bookkeeping Differs from Field to Field Trust, but Verify! What Bookkeepers Need Paycheck Protection Program (PPP) and Bookkeeping How Bookkeeping can Further your Business Clean it Up Process and Seeking Help Trust on if You Save or Spend more Doing it Yourself The Three Must Ask Questions The Owner’s Role and Meetings Next Step to Take if You Mis book Your Bookkeeping The Ideal Client Finding a Bookkeeper More About Kelly Phillips Erb: Kelly is the creator and host of the new Taxgirl podcast series. Kelly is a practicing tax attorney with considerable experience and knowledge. She works with taxpayers like you every day. One of the things that she does is help folks out of tax jams, and hopefully, keep others from getting into them.   Links Mentioned: Kelly’s Website – Taxgirl Nicole Butler- LinkedIn Butler-Davis Tax & Accounting LLC Butler Davis- Facebook AICPA NACPB - America's Leading Bookkeeper Association

Do you have vague symptoms and you can't quite figure out what is causing them? Feel like you are going crazy because you "know" this is NOT YOU!! You just don't "feel right" but not sure how to explain it? Tired, fatigued and praying for your energy back? Brain fog is an everyday thing... even after 8 hours of sleep Basic Save 34%1 Harmoni Pendant $99 per pendant 34% OFF Select your size 1 x Small Pendant (20mm)1 x Large Pendant (25mm) BUY NOW $149 $99.00 You Save: $50 (34%) 34% OFF https://bhsales.vpweb.com/ https://www.primallifeorganics.com/?idev_id=123 https://www.blogtalkradio.com/kennelkelp/2019/04/16/bh-sales-welcomes-trina-felber-ceo-from-primal-life-organics-talks-dirty-mouth https://www.primallifeorganics.com/blogs/primal-life-organics-blog/emf-toxicity-is-it-at-the-root-of-your-symptoms?utm_campaign=Affiliate_Blog_%20Wendy_Myers_Harmoni_Pendant_HOT%20AUDIENCE%20%28S4rpU8%29&utm_medium=email&utm_source=Always%20Include%20This%20List&_ke=eyJrbF9lbWFpbCI6ICJob2xpc3RpY2JpbGxAZ21haWwuY29tIiwgImtsX2NvbXBhbnlfaWQiOiAiUUpkM3VpIn0%3D https://bhsales.vpweb.com/CBD-Drink-Drops.html https://bhsales.vpweb.com/BH-Sales-CBD-and-Non-CBD.html https://bhsales.vpweb.com/Tourmaline-Water-Share.html https://bhsales.myctfo.com/joinfree.html https://bhsales.myctfo.com/opportunity_ctfo.html https://bhsales.myctfo.com/opportunity.html https://www.primallifeorganics.com/?idev_id=123 https://vimeo.com/402806620 https://anchor.fm/bhsales https://open.spotify.com/show/5rBUwMAmnrFMovK4GxQyhE https://podcasts.apple.com/us/podcast/bh-sales-kennel-kelp-ctfo-changing-the-future-outcome/id1479920722?uo=4 https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9kZGIzNWYwL3BvZGNhc3QvcnNz https://overcast.fm/itunes1479920722/bh-sales-holistic-health-care-products https://pca.st/pkfgf2nm https://www.breaker.audio/bh-sales-holistic-health-care-products https://radiopublic.com/bh-sales-holistic-health-care-pro-GmVaE9 https://castbox.fm/channel/Kennel-Kelp-Holistic-Health-Care%7D-id1307124?country=us --- Send in a voice message: https://anchor.fm/bhsales/message

  Listen as our hosts share actionable steps that you can easily use in your body contouring practice to woo patients into buying from you now.     The show notes go even deeper and are located here: (#) We know selling is education.  It’s solving problems. And it’s finding something to make your patients feel better.  Even though all of these things are about helping your patients, you still must persuade the patient to buy. Persuasion is not an art.  And it’s not a talent. Instead, persuasion is a science.   Psychologist Robert Cialdini unmasked the science of persuasion during three years of doing “undercover” research - in used car dealerships, telemarketing firms and fund-raising organizations.  He learned that skilled persuaders are not artists, but instead, they use a set of clear, observable principles - six of them. His widely accepted theory of persuasion has been used in all kinds of businesses, both in sales and in marketing, since he published his findings in his book, Influence: The Six Principles of Persuasion.   To be a super achiever in body contouring, you need to know each of the six Principles; you need to use each of the six Principles; and you need to be good at each of the six Principles.   We’ve been breaking down each of these Principles for you in prior episodes.  Previously, we’ve discussed the Principles of Reciprocity, of Liking, of Authority and of Consistency, which is sometimes referred to as Commitment.   We showed you how to use each of these Principles in your body contouring business in a way that will increase your profits exponentially.   It’s really valuable information.  If you missed an episode, be sure to go back and catch it. In today’s episode, we’ll examine the Scarcity Principle and we’ll tell you how you can implement simple tactics applying the Scarcity Principle that are sure to shoot your conversions through the roof.   So let’s get started. When you think something is in short supply...you want it more. When you believe someone else is getting something that you’re not...you want it even more. So true.  But why is it true? Because of the Law of Scarcity.  Scarcity works through anticipated regret, where we think about the future and see ourselves regretting having not taken a decision to act.   And when we think about the future, we not only think about missing events or things, but even more importantly, we think about the missed emotions associated with missing out on those things.  We imagine how we might have felt. How things might have been. That emotional satisfaction we missed out on by not taking action. You’ve seen this in play.  In fact, you’ve probably purchased because the Scarcity Principle was used.   Listen to a couple of examples.   You’re considering purchase of a book and you shop Amazon.  You find your book. Oh No! “Only 2 left in stock.” Quick, better buy while you it’s available Your summer vacation is a few months away and you’re pricing flights.  You find a good deal on Orbitz but...you see there’s only 4 seats left at this price.  Oh No! You’d better buy now or you’ll miss out. Sounds familiar, right?! So how can you apply the Principle of Scarcity to body contouring?  You can use it in similar ways. Your monthly or limited time specials are a perfect example.  “You SAVE $200 NOW but that savings goes away on Monday.” You don’t have to use price as the regrettable factor.  You could use limited availability, in the form of limited appointments.  It would work something like this, “well I could check and see if I could get you in soon but our books have been full.  You know everyone is wanting to get their bodies ready for summer.” This one not only gets the patient imagining her regret for missing out on her chance for a better body, but it also creates regret for her missing out on a better body when others are gaining the benefit of the

Ever wonder why so much product pricing ends in 95 or 99 cents? Those are known as “charm prices”. They use what we call the “Left Digit Effect” to apply retail psychology to product pricing.   Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.   EPISODE TRANSCRIPT Product Pricing: Do It Right When I teach ECommerce, product pricing is always required learning. People have such horribly skewed notions about product pricing that it's always an eye-opener for them. Before we get into it, it's very important to understand that if we’re going to talk about product pricing, we need to talk about WHERE you sell online. The worst thing you can possibly do to ANY small retail business is to put it squarely in the path of a crazed, charging herd of the most bargain-hunting consumers on the planet. A small home-based EBiz simply can’t compete in a serious bargain-hunting situation. It doesn’t yet have the buying power that the much bigger companies do. That means that the home-based EBiz pays a higher wholesale price per product and can’t make any profit when competing on price in front of consumers who are specifically bargain-hunting. This is why it’s so difficult for a small EBiz to succeed on eBay and Amazon. Over the past several years, these huge bargain-shopping venues have become favorite hangouts for large wholesale and manufacturing companies who sell directly on eBay and Amazon, often under anonymous seller names. They can undercut any small business on price. They thrive in price-driven destination sites like eBay and Amazon, and that leaves you out in the cold. If you’re not making at least a 20% to 45% profit on your sales, you’re not going to make a living at it. So where should you be selling? The best place for a home-based EBiz is, always has been and always will be on it’s own web site. Why? Because your best customers are those who are searching for what they REALLY WANT, not for the lowest possible product pricing. When consumers are bargain hunting, they tend to go DIRECTLY to eBay, Amazon, Walmart.com, etc. However, when they search for what they REALLY WANT, they go to Google. Far, far more consumers search for products on Google than on eBay, Amazon and Walmart.com COMBINED. Consumers who search on exactly what they really want are doing what’s called “Discretionary Purchasing”. When people are buying on a Discretionary basis, they aren’t nearly as concerned about product pricing as they are about quality and getting exactly what they want. THAT is the sweet spot for retail businesses either online or offline. Discretionary consumers far outnumber bargain-hunting consumers, and they will pay a reasonable retail price to get what they want. For a small business, that translates directly to reasonable profits. I know, I know; you might be selling on eBay or Amazon. However, all that had to be said in order to talk about product pricing. The rest of this discussion pertains to ANY place that you’re going to set a retail price. 1. THE PSYCHOLOGY OF PRICING Ever wonder why so much product pricing ends in 95 or 99 cents? Those are known as “charm prices”. They use what we call the “Left Digit Effect” to apply retail psychology to product pricing. That effect is the fact that a nickel, or even a single penny will have an effect on a retail buyer that is HUGELY disproportionate to the actual money value in the price. Most people who sell online tend to use the Left Digit Effect without really understanding why, because we’re all exposed to it on a daily basis in our own lives. However, many also ‘mix and match’ product pricing, and doing that throws off the consumer. Consistency is the most important thing when it comes to the Left Digit Effect. Either always use it, or never use it. Either always use 95 or always use 99. I’ve consulted for an amazing number of EBiz sites that use 95, 99, 00, 50, 67, 97 and so on as Left Digits in their product pricing ALL on the same site! Psychology is an amazingly important aspect of retail sales. When consumers see a mix of Left Digit pricing, it throws them off. They feel like something isn’t right, but they don’t know what it is. Any time a consumer feels like something isn’t right on your retail EBiz pages, your chances of making a sale drop tremendously. 99 and 95 are the most commonly used Left Digit Effect numbers, and you should stick to them but never mix and match; either always 99 or always 95. 2. SALE PRICES – THE EXCEPTION Running a sale? Use 00 for your Left Digit Effect. Psychologically, the 00 doesn’t work well for normal everyday product pricing. It tends to make the prices look high to us. However, when it’s used sparingly in an occasional Sale Price, it looks low. That only works, though, when you use the Sale technique SPARINGLY. Many of the sites I’ve consulted for use the old, hackneyed technique of making everything on their pages a Sale price. You’ve seen that, right? EBiz pages that list the ‘Regular’ price, cross it out and list the ‘Sale’ price below it, then list the ‘You Save’ amount below that. On ALL their product pricing. Hey, maybe you’ve done that or even do it now; it’s very commonly used by those who simply have not been told any different. It’s no crime not to be aware of something. The crime is being aware of something that hurts your business and not fixing it! The technique of making everything look like a Sale price no longer works. Online consumers are much sharper than they used to be, and view that technique as something designed to fool them. When people hit your product pages and think you’re trying to fool them, you’d have better success trying to sell baby shoes to a rock. So use 00 as a Left Digit Effect for actual Sale prices, but run actual Sales sparingly and only on a few items at a time. You’ll have much better success with it. 3. HOW TO SET PRICES Setting prices is all about research. I know; painful, right? Hey, you know the old saying…no pain, no gain. That’s especially true for business owners. Researching product pricing means that you need to find the exact same product being sold by 6 of your most annoying competitors. Why are they annoying? Well, because they’re competing with you! How annoying is that! In reality, competition is a GOOD thing. It raises consumer awareness that a product exists, and brings more people into the marketplace to buy it. However, it does mean that you have to compete for those customers. The biggest mistake that EBiz owners make here is in trying to UNDERCUT their competitors' product pricing. You don’t need to do that when you sell to Discretionary buyers. Selling is about providing your customer with what they need and want through proper presentation. If you can do that, price becomes secondary, especially to the Discretionary buyer. Another point that’s important to make is that if you get into a price war with competing EBiz owners, that war only ends badly for both of you because it ends when there is no profit margin left in the product. Game over. So, find 6 other web sites that sell the same EXACT product, add up their prices, and divide by 6. That gives you the average price of your competition, and that’s where you should be. Psychologically, a product that has a price that ‘blends in’ well with other prices in the product’s market shifts the consumers’ attention away from the price and toward the value and benefit statements you make in your on-page marketing. If you have a web site, DO NOT use eBay, Amazon or Walmart.com to research competitive price points even if they do show up high in the search engines when you do your research. A well-marketed niche web site can beat eBay, Amazon and those big bargain stores in the search engines all day long if they know what they’re doing, and learning how to do that should be your goal as an EBiz owner. Consumers who shop on a Discretionary basis mostly shop sites other than the bargain hunting destinations, and that’s where you should focus your product pricing research. If you do all your research on eBay, Amazon, etc., the price competition results are only going to show you how little (if any) profit there is available there, and that’ll just give you a headache. Genuinely sorry to say that if you’re an eBay or Amazon seller, because if you are you MUST do your research on eBay or Amazon. I hate to say it, but it’s the truth. 4. ZEROING IN ON EXACT PRICE When it comes to actually setting the exact price for a product after you’ve done your research, it might be helpful to make a note of this site: PricePoints.com. That site lists commonly used retail price points from 0.00 all the way up to 10,000. Use it as a guideline, though, not as hard-and-fast rules. PricePoints.com is a good place to get ideas for your RIGHT DIGIT price numbers; the actual dollars in your price to the right of the decimal point. Look at the average product pricing you got from your research, then find the closest dollar value in PricePoints. That's likely going to be an effective dollar value for you. However, if it’s too far off the average that you researched, disregard it and use your average. Then, apply either 95 or 99 to ALL your price points for the Left Digit Effect, and you’re good to go. Remember to keep your product pricing consistent! Note: some internet marketers make a big deal of the number 97 as a Left Digit Effect. That works much better for information sales than it does for physical product sales, so don’t get sucked into that idea when you sell physical products! Learn more thoroughly amazing and incredibly important stuff. Check out my FREE EBiz Insider Video Series at ChrisMalta.com!

Episode 233: ControlTalk NOW — Smart Buildings VideoCast|PodCast for week ending July 23, 2017 humbly thanks the ControlTrends Community for breaking the 2 million views milestone (from over 50 countries). Mark Jewell’s Award-winning Sales Efficiency Training opportunity is still available. This week’s special guests are Silicon Valley’s Josh Bradshaw, Director of Strategic Alliances at Radius Innovation & Development, and Therese Sullivan, owner and editor of BuildingContext.me. Contemporary Controls’ free BACnet Discovery Tool (BDT) is available; EasyIO’s FS-32 Server Class Edge Controller release: Tridium’s IDC White Paper “Finding Value in Your IoT Data;” Johnson Controls Reinvents the Thermostat — GLAS (Nest-buster); and Lynxspring Announces New Technology Solution and Distribution Partner, Australia’s Conserve It, and register for the 2017 Lynxspring Exchange & Technology Showcase. Our first guest on ControlTalk NOW is Siliocn Valley’s Josh Bradshaw, Director of Strategic Alliances at Radius Innovation & Development. Radius Discovers, Designs, Develops and Delivers bleeding edge technology innovations. Radius is the innovation and development consulting capability of Jabil ($18bn – Fortune 100 – advanced manufacturing leader). Radius’ extensive capabilities accelerate innovation projects to market in a fraction of the time, from months to weeks. Josh personally invites the ControlTrends Community to visit Radius and see and experience how technology can be put to work for you. Josh’s email address is Josh.Bradshaw @RadiusInnovation.com. Make sure to use “WFIM” to your best advantage. Technology Trends in Building Automation – Drew Mire – NFMT 2017. Check out our friend Drew Mire, from Computrols, at the 2017 NFMT(National Facilities and Managment Technology). In this video Drew, focuses on three primary examples of technological advances in commercial real estate: mobility + wireless, connectivity, and machine learning. Each example is explained in layman’s terms along with examples of where we see them in our everyday lives. He then shows how these new technologies are starting to be utilized in commercial real estate, with a focus on building automation (HVAC, Lighting, Access Control). Nice job Drew! Contemporary Controls’ BACnet Discovery Tool is Better Than Ever. The popular Contemporary Controls BACnet Discovery Tool (BDT) has several new features available for download. For those unfamiliar, BDT is a free BACnet/IP application for Windows that is easy to install and use. The vendor-neutral tool is instrumental as a means of discovering and verifying communication with MS/TP devices that are being accessed through BACnet/IP routers such as the BASrouter or the BASrouterLX. ControlTrends Hits Two Million WordPress Views! A very special thanks to the Global ControlTrends Community as we take a moment to celebrate going over two million views on our ControlTrends WordPress Site! With our 1.5 million views on YouTube and 5,000 subscribers, along with our Vimeo viewers and PodCast only listeners, we are now reaching out to 52 countries! Thank you all once again. ControlTalk NOW’s second guest is another chief technologist from Silicon Valley, Therese Sullivan, owner and editor of BuildingContext.me. Therese brings amazing clarity and insight to what’s really going on in this period of market disruptions and some of the important pivot points companies like Google are taking as they react to pushback to their unwanted gmail-perusaling. Also, don’t miss our second Silicon acronym of the day, “FOMO.” Newcomb and Boyd at 2017 REALComm|IBcon. Someone once asked American gangster and bank robber, John Dillinger, why he robbed banks and his answer was “because that is where the money is.” Using that same logic, it makes sense that Smart Building Control Pros go to RealComm|IBcon. This is the place where you will find the latest Smart Building technology, where you will find potential customers, and where you will find great solution providers — like those offered by one of the premiere consulting engineering firms on the planet, Atlanta-based, Newcomb and Boyd. In this video, I catch up with Donny Walker and Steve Wiggins, two of the brightest people in the Smart Building Controls business. Hear what they have to say about analytics, retro-commissioning, and much more. Great job guys! New White Paper Examines IoT Analytics Solutions. IDC Technology Spotlight: Finding Value in Your IoT Data. Introducing a new white paper by International Data Corporation (IDC), renowned provider of market intelligence. This look at Finding Value in Your IoT Data offers insight into Internet of Things analytics solutions—including Niagara Analytics 2.0. Determining which data is valuable and which is irrelevant is becoming a critical success factor for IoT projects. Be sure to download IDC’s new white paper, and use it to guide your business strategy and investment in an analytics solution. Johnson Controls Reinvents the Thermostat — Introducing GLAS, Utilizes Windows 10 IoT Core, Cortana Voice Services, and Azure Cloud. Heating and cooling account for roughly 48% of the energy use in a typical U.S. home, making it the largest energy expense for most families. In the commercial building sector, the cost is approximately 40%. Johnson Controls, one of the leading providers of HVAC, Fire and Security systems in the world, is changing how spaces are viewed and controlled. As the inventors of the first thermostat, Johnson Controls has innovated once again with GLAS. Utilizing Windows 10 IoT Core, Cortana voice services, and Azure Cloud, GLAS is a simple to use, elegant thermostat that brings leading energy savings and air quality monitoring to everyday spaces. Johnson Controls is reinventing the thermostat and our lives. Lynxspring Announces New Technology Solution and Distribution Agreement with Australia Company Conserve It. LEE’S SUMMIT, MISSOURI, USA AND MELBOURNE, AUSTRALIA (PRWEB) JULY 18, 2017. Lynxspring, Inc., a premier developer and provider of open, IoT solutions for intelligent buildings, energy management, and device-to-enterprise integration, and Conserve It Pty Ltd, a leading supplier, developer and distributor of industrial and building automation products, solutions and services, today announced a new partnership and strategic relationship to distribute and provide Building, Industrial, Energy Management and IoT Solutions to the Australian, New Zealand and Asia Pacific markets. EasyIO Europe’s July 2017 Newsletter — Powerful FS-32 Controller Available Now! he EasyIO-FS-32 is a high performance server class controller with a quad core processor and 8GB flash. Its software capabilities are very powerful with HTML5 graphics and multifunctional adapter widgets. The built-in VPN client/server makes your connectivity safe and unique for BMS controllers. Download datasheet. Secure Your Access to the 2017 Lynxspring Exchange & Technology Showcase! We’re Ready for You — Save $100. Please Join Us! 2017 Lynxspring Exchange and Technology Showcase. Join us for 2-1/2 days with an agenda that is packed with demonstrations and presentations on the latest technology, techniques and practices specific to managing and operating today’s buildings and facilities. Hear from dynamic keynote speakers on IoT and Energy as well as industry presenters on subjects relevant for today’s business environment and experience a showcase of leading products and services from a variety of leading technology providers. Register Now! The post Episode 233: ControlTalk NOW — Smart Buildings VideoCast|PodCast for Week Ending July 23, 2017 appeared first on ControlTrends.