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Tips for a Successful Marketing Launch for Your Business

Play Episode Listen Later May 11, 2014 8:29


If you’re a small business owner or start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. You will need to do some research on what complementary goods they buy and if you can partner up with those companies. Your social media presence and branding are key as well. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.

The Development of Women in the Field of STEM

Play Episode Listen Later Apr 17, 2014 7:27


As a woman in this industry having a mentor is key. Young women looking into the sciences as a career path need guidance and a female role model they can self-identify with. In this podcast Dr. Francesca Catalano, Faculty Director for the Science, Space Studies and Environmental Science Programs at American Public University, talks about the importance of finding a mentor, why a terminal degree is relevant, career potential, and how women are trying to carve out their place in this industry.

Hospitality Career Options in the Military

Play Episode Listen Later Dec 31, 2013 6:41


The hospitality industry is booming right now with opportunities. Beyond the typical roles of someone in hospitality management what other options are there? If you’re in the military there are plenty of avenues to go with hospitality management. In this podcast we talk to to two hospitality experts, Sheri and Charles, about the skills and education needed to pursue some specific positions in the industry. For those interested in the culinary arts there’s special information on skills desired for those roles within the military as well.

The Differentiators Between an Entrepreneur and a Startup

Play Episode Listen Later Dec 31, 2013 9:23


Inventing an app in our mobile society nowadays can mean fame and fortune for a select few. The motivation behind some of these startups is purely to generate revenue, as are most businesses, but without proper time for growth and development. So what is the difference between a successful startup and an entrepreneur? To explain the variances between the type of effort involved with these two groups is Dr. Dani Babb. She talks about the process of bringing these social creation apps into the marketplace and what it really takes to be a successful entrepreneur.

Retail Career Options Beyond the Register

Play Episode Listen Later Dec 31, 2013 7:33


For those unfamiliar with the retail industry you may not know about the available career opportunities. The options go beyond working behind a register. Retail doesn’t have to be a stepping stone to another industry, instead it could lead to some great leadership positions in a fast growing field. To talk more about what type of jobs you can expect, or look forward to, is Barbara Ellis. With more than 25 years of experience in the retail industry Barbara has some key insights to share in the podcast above. Listen on to find out where you can carve your place beyond just the register.

Tips for a Successful Telecommuting Career

Play Episode Listen Later Dec 31, 2013 8:13


In this podcast we interview Robin Adney, an employee that works remotely 100% of the time. She shares some great guidance on being successful as a virtual employee and how to keep the lines of communication open with your colleagues.

How to Add Value as a Contractor

Play Episode Listen Later Dec 31, 2013 5:56


It’s important to keep abreast of what makes your role successful at any company. For those looking to add value in a contract or consulting role being in tune with what the client needs is a top priority. How attentive should you be in meetings? Should you go to company events to mingle with the rest of the staff? While it’s important to know your boundaries in this type of position, it’s also vital to get involved when the invitation is there. To talk more about the role of a consultant and making that role a success is Glynn Cosker. In this podcast he details his experience in a consulting role with content and how to involve yourself with the company culture.

How to Avoid Work While Vacationing

Play Episode Listen Later Dec 31, 2013 5:28


Vacation time is considered a perk among employers. It’s your time to use when you need to get out of time, have appointments you need to tend to, or you need a mental health day. Not all of us get to take days off at a whim and scheduling time off in advance is a requirement. For those of you that are overworked a little time off is a great thing. It’s being prepared to ignore your emails and work reminders that will be difficult to endure. In order to have a successful and stress-free vacation it’s important for some to be organized and have a plan before going out. For others, all you need is an out of office message. To help simplify the process, and to remove some of that guilt you may be feeling, is James Thompson. In this podcast he gives some great tips for getting ready for your time off, and he has some good ideas for avoiding those work emails.

3 Things to Make Your Social Media Persona More Professional

Play Episode Listen Later Dec 31, 2013 6:18


Your social media profile and your search for work are very closely linked nowadays. Five years ago employers weren’t as emphatic about a potential employees use of popular networks like Facebook and Twitter, but times have changed. Now an employer can search and possibly find one of your social profiles and can generate a snap judgement of you based on the information they come across. In order to paint yourself in the best light you’ll need to safeguard and closely monitor the information that you post in the social space. To help guide you in the right direction in the social arena is Matt See, Social Media Manager at American Public University. In this podcast he tells you about three things you can do today to make your social media persona more professional.

HR Trends for 2013 and Social Media Recruiting

Play Episode Listen Later Jul 26, 2013 9:50


What are employers looking for when visiting potential candidates’ social media pages? The answer may surprise you. Technology is starting to impact the hiring process in terms of efficiency. While resumes are being exchanged through the typical online form HR recruiters are steadily looking toward other social means to find qualified applicants to fill positions. In this podcast we speak with Curtis Midkiff and Dr. Marie Harper about social media recruiting. They share industry insight on how social media profiles are being consumed by potential employers, as well as the trends in the field in human resources in 2013. Dr. Marie Harper is the Program Director for Management at American Public University. Curtis Midkiff is the Director for Social Engagement at the Society for Human Resources Management (SHRM).

What’s Next After the MBA?

Play Episode Listen Later Jul 26, 2013


Whether you’re in the beginning, middle or end of the MBA process it’s important to have a plan in mind after completing the degree. Knowing what career path you want to pursue may be a determinant in your desire to pursue an additional degree. If you’re apprehensive about moving toward the doctoral level, don’t be. Research your options before you get bogged down with the weighted decision to keep going in your education. To clarify a few things concerning continuing education in the business realm we interviewed Dr. Kathleen Irwin. She is the Program Director of the Business Administration program at American Public University. Dr. Irwin shares her insight into terminal degrees, second master’s, and how to increase your marketability after graduating.

Job Recruitment Tips for Recent College Grads

Play Episode Listen Later Jul 26, 2013 8:40


Earning your degree is a big milestone in life. Whether you just graduated with your undergraduate, or you went back after years of time off to achieve your master’s, the world outside of the classroom can be a bit daunting. For those already in the workforce you may have a leg up in terms of experience on your resume. For those recent graduates that are just starting out you have marketable assets to work with as well, even if you don’t have the years of experience to show for it…yet. In this podcast Kimberly Smith, a recruiter in the HR department at APU, details three great tips for keeping your head up when you’re on the job hunt. Kimberly covers how to tailor your resume, creating mock interviews, and the importance of researching companies you’re planning to interview with. It is the time to take yourself a bit more seriously, and these tips can help.

Summer Attire Tips for the Office

Play Episode Listen Later Jul 26, 2013 5:17


These days, it can be hard to know what is or isn’t appropriate for the office. A lot of companies encourage casual, laid-back dress codes but what works in one building doesn’t work for another. Would you take your lawyer seriously if he showed up to court in cargo shorts and a football jersey? In this podcast Madeline Kronfeld shares a few basic dos and don’ts for summer office attire for men and women and we’re going to start from the bottom and work our way up.

Q&A with Tommy Sheppard on Sports Management in the Professional Arena

Play Episode Listen Later May 29, 2013 8:39


Tommy Sheppard is an Industry Advisory Council member for American Public University System’s sports management program. This Q&A reviews his position and experience with the Wizards, methods for managing a professional sports franchise, the recent NBA lockout, and much more.

Labor Issues in Professional Sports

Play Episode Listen Later May 28, 2013 24:12


Join American Public University as we discuss the current state of labor in professional sports. Adjunct Sports Management Professor, Dr. Lisa Miller discusses what steps the NFL, NBA, and MLB need to take to avoid a work stoppage during their respective off-season’s.

Five FAQs for Your Job Search

Play Episode Listen Later May 28, 2013 7:37


This podcast, sponsored by OnlineCareerTips.com, focuses on five frequently asked questions pertaining to a job search in today’s market.

6 Tips to Leverage Your LinkedIn Profile to Land a Job

Play Episode Listen Later May 28, 2013 5:18


How do you stand out and get noticed among all the other job seekers on LinkedIn? This podcast is sponsored by OnlineCareerTips.com.

How to Land a Job Interview Using Social Media

Play Episode Listen Later May 28, 2013 6:52


Dan Soschin, Associate Vice President of Interactive Marketing at American Public University System, shares his insight on using social networks to find an interview.

How to Think Like a Reporter During a Job Interview

Play Episode Listen Later May 28, 2013 3:36


This podcast, sponsored by OnlineCareerTips.com, covers how to interpret reporting skills into the interview. These skills can be applied to get valuable information without being too pushy.

Whistleblower Policies: When Should You Involve Human Resources?

Play Episode Listen Later May 28, 2013 9:35


If you’ve ever seen the Michael Mann film “The Insider” starring Russell Crowe and Al Pacino, you know the term “whistleblowing” but in the real world things are very different in how one goes about reporting illicit behavior. Tee Morris sits down with Jessica Jackson, HR Director at APUS, to discuss what is entailed as well as when it is the right time to enact a whistleblower policy at your place of employment. Tee and Jessica also discuss resources available to you and various available options before taking things to human resources.

5 Tips for Effective Personal Branding

Play Episode Listen Later May 28, 2013 2:46


Not sure how to market yourself? There are tons of great benefits like greater visibility, and standing out from the crowd. Here are some great tips on how to establish or clean up your personal brand and use it in your job hunt!

The 5 Things You Should Do To Jump Start Your Environmental Career

Play Episode Listen Later May 28, 2013 10:33


Careers in environmental sciences are popular, but unless you know the landscape you may not know where to find them. We recently interviewed Dr. Carol Pollio, Program Director for Environmental Sciences at American Public University, for her insight on breaking into this industry. Besides the typical internship, and networking there are a few other things you need to know about polishing your resume and volunteering. Check out her podcast below for more valuable insight.

4 Interview Tips for the Online Student

Play Episode Listen Later May 28, 2013 4:17


Jessica Jackson, Director of Human Resources at American Public University System, shares key points on what a hiring manager finds appealing about a degree, online or traditional.

What is Prior Learning Assessment

Play Episode Listen Later May 28, 2013 2:38


Tedi Thompson-Magrini, Associate VP, Non-Traditional learning at American Public University System, outlines how students can earn college credit for what they previously learned. If you want to learn more about prior learning assessment tools, elements of the portfolio and the overall prior learning experience this podcast spells them out in detail.

The Differences Between an Accountant and a CPA

Play Episode Listen Later May 28, 2013 8:10


If you’re looking to go into the field of accounting and you’re unsure of the process this is a comprehensive podcast that details everything from licensure, to maintenance of licensure and education. Emily Philippe, full-time instructor in the Accounting and Finance program at APU shares her knowledge on the topics of CPAs and Accountants. Her background is in personal finance, and she’s a registered CPA.

3 Survival Tips for the Office Newbie

Play Episode Listen Later May 28, 2013 2:52


Are you new at work? If so, here are some great tips on how to get started the right way at a new position. This interview with Alisa Berry, Special Contributor to OnlineCareerTips.com, shares a lot of great insight into the first couple of weeks in the office and the best ways to cope with a new situation.

What Not to Wear: The Men Edition

Play Episode Listen Later May 28, 2013 15:05


This summer, we heard from the ladies. Now, it is the man’s turn to chime in on what to wear at an interview. Yes, men hate to shop — but this is about your career. The first impression is everything, and we are saying this is an investment in you and your life. Take some time with Tee Morris as he shares with J. Mason his own approach to fashion. From head to toe, from the color of the tie to the polish of the shoes, fashion for men and the details that a suit says about an individual is covered in this fifteen minute approach to wearing what best represents you.

Trends for the Transportation and Logistics Industry in 2013

Play Episode Listen Later May 28, 2013 8:27


This industry will be seeing a lot of growth and change throughout this year. There will be a strong focus on supply chain resiliency and contingency planning. Some of other predicted expectations for the transportation and logistics industry in 2013 is the expansion in job opportunities. To further explain the path of these trends is Humberto Coronado, an industry expert. In this podcast he discusses not only four predictive key trends for 2013, but also how these items came about from issues that arose in 2012.

What to Expect in a Retail Management Career

Play Episode Listen Later May 28, 2013 10:46


Getting started in this industry usually comes from the ground up. However, education and management training programs can have a significant impact on your influence, and how you manage your business. Kevin Forehand, Director for the Retail Management Program at American Public University, talks about his many years of experience within the industry, and what you can expect going into it.

New Trends and Best Practices in Management Today

Play Episode Listen Later May 28, 2013 8:34


Dr. Marie Gould, Program Director for Management at American Public University, discusses what it takes to stay competitive in management, the advantage of having an education in management, and the newest trends for managing within a corporate atmosphere.

How to Prepare for Life After Commencement

Play Episode Listen Later May 28, 2013 6:13


Congratulations, you graduated. Now what? The obvious answer here is to look for a job that’ll appreciate your new degree and all the things you learned from your education. So, how do you build up to that job search and make it a fruitful experience? In this podcast, Alisa Berry details five tips to pack in your briefcase after you get that diploma.

What Not to Wear to a Job Interview

Play Episode Listen Later May 28, 2013 8:53


Looking your best isn’t an option when you’re talking about an interview. Some people take the physical approach too lightly, and focus more on their resume and talking points. That’s a big mistake! So, Alisa Berry and I (J. Mason) wanted to set the record straight on how you should present yourself. In our podcast we go into great detail on the do’s and don’ts of attire in and out of the interview room.

The Right Way to Give Your 2 Weeks Notice

Play Episode Listen Later May 28, 2013 3:13


Quitting can be easy if you do it the right way. There are several moving parts involved in a resignation, and if you leave the right way your former employer will sing your praises to others. Here are the top 5 things you should do to make a great impression on your way out of your position.

English Degrees: The Foundation for a Successful Career

Play Episode Listen Later May 28, 2013 14:58


As an English major it may seem like you have a predetermined path even before you send your resume out into the world. Most may think of the English degree path on par with that of teaching. While that notion is limiting, your career trajectory as an English major is not. This degree can lead to so many different paths throughout multiple industries. This degree gives you the sound skills to interpret for engineers, technologists, physicians, politicians, and so much more. In this podcast we interviewed three experts from various fields, all with one thing in common…an undergraduate degree in English. If you’re looking for encouragement as you move through your bachelor’s this podcast gives you a greater perspective of the possibilities and scope of the analytical skills, and refined writing skills you’ll graduate from your program with and how you can apply that to your career.

How to Translate Military Experience Into the Civilian Market

Play Episode Listen Later May 28, 2013 8:08


There is a learning curve associated with military training and business practices. What some soldiers may not realize is that their skills taught through the military have a weighted benefit in the civilian market. Leadership is a standout skill, and so is follow through. Don’t sell yourself short when translating your training, instead listen to this for more advice on rolling your experience into a marketable package. We recently interviewed Mike Harbert, Vice President of Strategic Markets and Relationships at American Military University, on the value of military experience in the business world and civilian market. Check out our great podcast on how to play up your strengths within the job market.

6 Tech Tools for Business

Play Episode Listen Later May 28, 2013 6:26


Every good business owner needs an arsenal of tech at the ready. If you’re not prepared to handle a server going down, or managing your brand then it’s time you brush up on the essentials. In this podcast below we interviewed Dan Soschin, AVP of Interactive Marketing at American Public University System, on the tools that help him stay afloat with his work. Whether it’s sharing files, managing your contacts, or setting reminders, Dan covers the spectrum of must-haves for a business owner and professional.

Social Media Safety: Geotagging

Play Episode Listen Later May 28, 2013 9:15


In our modern world of social media, there is a good amount of sharing, particularly in what you are doing and where you are at that moment. The question is, though, exactly how safe are you? In this podcast, Tee Morris shares tips on staying safe while still being a participant in the social networks you have worked so hard to build.

Legislative Issues in Hospitality 2013, Part II

Play Episode Listen Later May 28, 2013 8:06


In this second installment Ron Vlasic 2013 Chairman for AH&LA and Regional Vice President for Kimpton Hotels & Restaurants discusses legislative issues with Marlene Colucci Executive Vice President of Public Policy with AH&LA. Listen to hear how sequestration and the JOLT act impact hospitality.

Friends at Work: Myth or Misconception?

Play Episode Listen Later May 28, 2013 13:29


While a title like “manager” changes the dynamics of your work relationship, does a promotion have to affect friendships? Should the people who you work with seven-to-eight hours a day be regarded differently as friends from college, the neighborhood, or elsewhere? Or should associates at the workplace be kept at a distance. J. Mason, of OnlineCareerTips.com, talks with APUS’ Tee Morris about his recent promotion, and both look at the risks and rewards of building friendships while still trying to get the job done.

Developing a Career in International Relations

Play Episode Listen Later May 28, 2013 6:07


Do you have a passion for international subjects? Whether you’re currently enrolled in an International Relations degree program, or you’re trying to gain access into the industry, it is important know what types of careers are out there. For this dynamic industry some available options include working directly with foreign policy fields, like with the State Department, as an analyst, or a diplomat. The opportunities don’t end there. If you’re curious about this diverse field check out the podcast below with APU Program Director, Dr. Paula Wylie. She goes into great detail about the experience you can gain in these careers, how education plays a role, and what types of careers are available.

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