FEAT FIRST - A Digital Marketing Podcast

Facebook is constantly updating its algorithm to adapt to the needs of its users. Here are the major algorithm updates Facebook made in 2021. Link to blog: https://bit.ly/3F05uSL --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Websites are living breathing tools for your business, they need to be updated regularly to continue to attract customers. But how often should you really be updating your site? Link to blog: https://bit.ly/3zxAAQE --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Google updated the requirements to display podcasts in the search engine. Find out what you need to do to ensure your podcast is discoverable. Link to blog post: https://bit.ly/3t0FVig --- Send in a voice message: https://anchor.fm/webfeat-complete/message

SEO is an ongoing strategy, but if you are looking to quickly improve the appearance of your WordPress website, implementing these 5 tips can go a long way. Link to blog post: https://bit.ly/3JKWNPT --- Send in a voice message: https://anchor.fm/webfeat-complete/message

There are traditional ebbs and flows in the trends of email marketing, but the overall strategy of communicating with subscribers via email is proven to be effective. Whether it's to notify current customers of a sale, provide updates about your business, or encourage a potential customer not to abandon their cart- emails are powerful and effective. Link to blog: https://bit.ly/3fWEtGd --- Send in a voice message: https://anchor.fm/webfeat-complete/message

LSI stands for Latent Semantic Indexing which is just a fancy term for how Google uses related keywords on a webpage to determine if a page is relevant to what a user is searching Link to blog: https://bit.ly/3lYNDWy --- Send in a voice message: https://anchor.fm/webfeat-complete/message

A common debate in the digital marketing world is whether or not you should use images in your marketing emails. Some argue that images clutter emails and make them difficult to read, while others think marketing emails should be entirely images. We have found that it is essential to have some sort of images in your email marketing, but it is important to follow best practices and not overuse the images. Link to blog: https://bit.ly/2VLK0Zq --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The digital terrain is constantly growing, changing, and evolving. Whether you are an aspiring digital marketer or an expert in your role, there is always new information to learn. Here are 6 of our favorite resources we use to stay up to date on trends and techniques. Link to blog: https://bit.ly/3AxFHzF --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Instagram is constantly growing, changing, and evolving. Here's what we know about how its algorithms work as of June/July 2021. Link to full blog post: https://bit.ly/3aUTk0c --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Writing a subject line for your email isn't super cut and dry. Putting thought and effort into your subject lines to make them enticing can go a long way in terms of your ROI. Here are some tips for writing impactful email subjects. Link to full blog post: https://bit.ly/3rbNrni --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Trends are always changing. You can guarantee that design trends will come and go. It is always the most important to focus on remaining true to your brand and your business while also staying up to date and relevant. Here are some of the most popular branding design trends we're seeing in 2021. Link to full blog post: https://bit.ly/2UQ5F1W Link to branding colors blog post: https://bit.ly/3eizvCY --- Send in a voice message: https://anchor.fm/webfeat-complete/message

We say it all the time: Your website is the face of your business online. It acts as a 24-hour salesperson, nurturing leads through to a sale at all hours of the day. It is essential to be sure your website is up to date, both in content and in design. Here are some popular website design trends we're seeing in 2021. Link to full blog post: https://bit.ly/2UQ5F1W --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Updating your website to be optimized for mobile is essential, and monitoring your analytics to cater your websites to your specific demographic is just as essential. We're going to analyze why and how you should optimize your website for mobile, but keep in mind that your first focus should be analytics and what the data is telling you about your users. Link to blog post: https://bit.ly/3idMMOt --- Send in a voice message: https://anchor.fm/webfeat-complete/message

You know those pages linked at the bottom of some (hopefully, most) websites- the Privacy Policy and Terms & Conditions?? Do you really need one? The answer is yes, and here's why. Link to blog post: https://bit.ly/33zKYIv --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The ins and outs of Google call ads including setting up phone call conversion tracking and creating the actual ads & extensions. Link to blog: https://bit.ly/3uKxtkM --- Send in a voice message: https://anchor.fm/webfeat-complete/message

For any of you that are used to using the existing/previous Google Analytics platform like me, it’s safe to say this transition has been a major pain. GA4 has completely overhauled the way GA has set up, and there is definitely a learning curve. Having said that, I’m sure once we’re all versed in GA4 it will be a big improvement. But we need to understand it first! Link to blog post: https://bit.ly/3sQEK1X --- Send in a voice message: https://anchor.fm/webfeat-complete/message

iOS 14.5 will soon be introduced to Apple users. With this software update comes new privacy requirements that will solidify the necessity for ongoing SEO efforts. By optimizing your website for the search results, you are able to maintain connections with your business’s desired audiences. Link to blog: https://bit.ly/3sQhhOo --- Send in a voice message: https://anchor.fm/webfeat-complete/message

From $6,000-$60,000+ per year, investment in a digital marketing campaign can be intimidating upfront. To ease the feeling of any worry, I urge you to consider the ROI potential. These recent, real-life examples should provide some reassurance and a feel for what could be possible with your digital marketing campaign. Link to blog post: https://bit.ly/3f8l59K --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The visual vs. text content debate is a tale as old as time. Okay, it’s at least 5 years old, and there is a general consensus, but it is a heavily discussed topic in the digital marketing world. With the emergence of social media and the overwhelming shift towards online platforms, it is more and more important to truly understand the content your audience is seeking so that you can ensure your content stands out in the crowd. Link to blog: https://bit.ly/3rzdvIu --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Let's talk about stock images. What are they, where should you use them, where can you find them? Link to blog: https://bit.ly/3uz82mP --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Here's 5 compelling reasons why you should be using Google Data Studio for your digital marketing reporting. Link to blog: https://bit.ly/2ZwJAEq --- Send in a voice message: https://anchor.fm/webfeat-complete/message

We put together a list of the most beneficial digital marketing investments that are long term, sustainable, and will encourage growth for your business. Link to blog: https://bit.ly/370n3UH --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Are you wondering if your website would benefit from an SEO strategy? The answer is likely yes, but we’ve created a list of questions to help you decide for yourself. Link to the blog: https://bit.ly/3olZgVh --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Are you curious about how a successful SEO campaign is conducted, monitored, and analyzed? Check out our specific SEO process and what you can expect from working with us! Blog link: https://bit.ly/2M9sSIj Free SEO Audit: https://bit.ly/2LXg2wN --- Send in a voice message: https://anchor.fm/webfeat-complete/message

In our consumer-focused society, everyone is looking for a way to save time with whatever they’re doing, and that includes browsing the internet. Voice search is making it easier for people to quickly find answers to their questions, but is your website catering to the same need? Link to blog: https://bit.ly/3oiETJi --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download Adobe Flash- it officially reached the EOL (end of life) date for the program. On January 12th, 2021 Adobe will block Flash content from running altogether. Here are the steps you need to take to navigate this change. Link to blog: https://bit.ly/3ndJCux --- Send in a voice message: https://anchor.fm/webfeat-complete/message

We're discussing automated Google Analytics reports that we set up for our clients and how you can do the same. These automated, custom reports help us to stay up to date on campaign progress and identify areas where we can make adjustments. Link to blog: https://bit.ly/3hOy3Jc --- Send in a voice message: https://anchor.fm/webfeat-complete/message

A landing page is a page on your website that is built intentionally to generate a specific result. It is often linked to some sort of digital marketing campaigns, such as a PPC ad, a social media ad, or an email marketing campaign. Check out this podcast for 5 essentials that every landing page should have. Link to blog post: https://bit.ly/37kRGEN --- Send in a voice message: https://anchor.fm/webfeat-complete/message

When more people share your content, whether it be a blog post, a social post, an email, or whatever, that increases the chances of driving more traffic to your website- which is always a good thing. Check out these 9 tips for creating shareable content to help guide your content creation! Link to blog post: https://bit.ly/34cJmF9 --- Send in a voice message: https://anchor.fm/webfeat-complete/message

A good email list is cultivated through two factors: growth and nourishment. Most people want to grow their lists to reach as many people as possible, but it is equally important to also nourish the current list of subscribers to ensure the utmost satisfaction from your past, current, and future clients. Check out these strategies we put together on how to grow your email marketing lists to reach more people and to nurture the list you already have. LINK to blog post: https://bit.ly/3lsqtE4 --- Send in a voice message: https://anchor.fm/webfeat-complete/message

When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Visual hierarchy refers to the arrangement, size, color and contrast of visual elements. It determines their relative prominence and the order in which they are seen by the human eye. Join us to dive into the theory behind visual hierarchy and how to utilize it on your website. LINK to blog post: https://bit.ly/39yXcp8 --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Check out these tips we've put together on how to avoid having your domain placed on an email blacklist. LINK To Blog Post: https://bit.ly/3kXyyk6 --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. We've outlined 10 tips to help you achieve success on Instagram. LINK to blog post: https://bit.ly/2UAq3R7 --- Send in a voice message: https://anchor.fm/webfeat-complete/message

In the final installment of this series, I will be discussing how to ensure your LinkedIn is compliant with ADA guidelines. Learn how to add alt text to photos and captions to videos. Link to the blog post: https://bit.ly/34dIUpq --- Send in a voice message: https://anchor.fm/webfeat-complete/message

As promised, this episode discusses how to ensure that your Twitter feed is ADA compliant. If you haven't already, please also check out the previous episode on compliance for YouTube, as you will use tools from that episode to help you on twitter. Link to YouTube Episode: bit.ly/2HnXC5q Link to Blog: https://bit.ly/3dqFVOx --- Send in a voice message: https://anchor.fm/webfeat-complete/message

This digital marketing podcast episode will discuss how to make your YouTube channel compliant with ADA guidelines. I'll detail how to add subtitles to your videos and also how to download those video files to use on various other channels. Link to Blog: https://bit.ly/3dqFVOx --- Send in a voice message: https://anchor.fm/webfeat-complete/message

This episode is the next in our series on Social Media ADA Compliance, where I will discuss how to make sure your Instagram page meets the necessary guidelines. I’m going to explain how to add alt text to photos, and how to add captions and subtitles to videos. Link to Blog: https://bit.ly/3dqFVOx --- Send in a voice message: https://anchor.fm/webfeat-complete/message

This episode is the next in our series on Social Media ADA Compliance, where I will discuss how to make sure your Facebook page meets the necessary guidelines. I’m going to explain how to add alt text, captions and tags to videos, and how to update your company information. Link to the blog post: https://bit.ly/34dIUpq --- Send in a voice message: https://anchor.fm/webfeat-complete/message

This episode is going to be kicking off a new series on Social Media ADA Compliance. We’ll give you the overview and general tips to maintaining ADA compliance on social media, and then in following episodes we will really dive into how to manage each channel so that they are all ADA compliant. Link to blog post: https://bit.ly/3kYVmjA --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Brand loyalty has become an extreme factor in consumer behavior, which means that brands need to be memorable to be competitive. This directly correlates to a brand’s website and website colors. The color scheme of your website needs to be attention-grabbing enough to keep viewers interested, but also align appropriately with the brand image and personality. LINK to blog post: https://bit.ly/3hX2prh --- Send in a voice message: https://anchor.fm/webfeat-complete/message

This kind of seems a little redundant, doesn’t it? Why would you pay to advertise on your own brand name? In actuality, putting a few dollars a day into digital search ads for your brand can go a long way. I’ll walk you through a few scenarios where the redundancy may actually be beneficial to your overall digital marketing success. LINK TO BLOG POST: https://bit.ly/3hLsdXe --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair. Find out the essential components of an SEO Audit, and request your free SEO Audit from the webFEAT Complete team! Link to blog: https://www.webfeatcomplete.com/seo-audits-creating-a-foundation-for-seo-success/ Link to audit: https://www.webfeatcomplete.com/seo-audit/ --- Send in a voice message: https://anchor.fm/webfeat-complete/message

One thing that is certain for 2020 is that good data can be leveraged for future decision making. With all of the curveballs 2020 has thrown us, here are some adjustments you can make to Google Analytics that will enhance the data’s accuracy. LINK to Blog Post --- Send in a voice message: https://anchor.fm/webfeat-complete/message

As digital marketers, part of our job is to understand the how’s and why’s behind all of the digital marketing strategies and opportunities available to us. We constantly seek to learn how various platforms work so that we can optimize our approach to best achieve success through these channels. One of the platforms that are ever-changing, and therefore often difficult to understand without a little research, is social media. Specifically: Instagram. LINK TO BLOG POST --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Diving into some red flags that you should be aware of when consulting to work with an SEO company on your website. Beware of these shady practices, and make sure you are investing in a company that cares about you, your company, and dedicating themselves to building your SEO. --- Send in a voice message: https://anchor.fm/webfeat-complete/message

At last, the awaited part 3 of the Ecommerce SEO Guide! With the world continuing to shift online, business who have integrated their sales with online platform have been able to survive the uncertainty. Join webFEAT complete as we discuss the second set of essential SEO tips for Ecommerce websites. LINK to our blog post! --- Send in a voice message: https://anchor.fm/webfeat-complete/message

With so many email marketing myths floating around the internet, the team at webFEAT Complete decided it was a good idea to go ahead and put some of those myths to rest. This episode of the Digital Marketing Podcast explains some of the most common email marketing myths, how they relate to email marketing, and their ultimate debunking. LINK to check out the blog post. --- Send in a voice message: https://anchor.fm/webfeat-complete/message

This episode will take you through the last year of Facebook algorithm updates and how these changes may be effecting your business's Facebook page. Be sure to check out our blog as well for a timeline of changes dating back to 2016! --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Did you know that, starting in 2019, Google has the ability to index audio? That means that your podcast can have an effect on your SEO rankings. Pull up a seat with webFEAT Complete to learn how to optimize your podcast for best SEO practices. LINK to check out the blog post! --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Hear what the team at webFEAT Complete has to say about the Google algorithm update and how you can work to recover your SEO efforts. We will also discuss how the Google E-A-T guidelines play a role in the update, and how you can focus your website content to best adhere to the guidelines. LINK to check out the blog post! --- Send in a voice message: https://anchor.fm/webfeat-complete/message

If you've been following along with the Digital Marketing Podcast for a while now, you might be starting to wonder if a podcast could be a beneficial tool for your business. We'll walk you through what exactly a podcast is and all the reasons a podcast is a great addition to your digital marketing strategy. --- Send in a voice message: https://anchor.fm/webfeat-complete/message