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Having a tool and knowing how to USE a tool effectively... well they are absolutely 2 totally different things. For example- I HAVE a pair of "nippers" used to trim horse hooves... but do I know HOW to use them EFFECTIVELY? Absolutely not. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
SEO not working? This will inspire you! Lonnie Jones shares a JAW-DROPPING case study: a franchise went from 10 leads/month to 100+ after fixing their SEO! Learn what they did wrong & right. DISCLAIMER: The information on this podcast is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.Connect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/Facebook: https://www.facebook.com/GGTheFranchiseGuideX: https://twitter.com/ggfranchguideInstagram: https://www.instagram.com/ggthefranchiseguide/YouTube: https://www.youtube.com/@ggthefranchiseguideApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.
In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization.After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially resist (she once hated SEO!) can become our greatest strengths.What makes this conversation especially valuable for service providers is Sonia's ability to demystify the often overwhelming world of SEO. She shares that many website designers never set up the crucial Google Analytics and Search Console accounts that let Google know your website exists - leaving many service providers with beautiful websites that no one can find.Sonia also reveals how she transformed her business by learning to speak clearly about her offers, creating a framework that makes her services easy to understand and irresistible to clients. Her journey from technical jargon to client-centered language mirrors the transformation she helps her clients achieve with their websites.What You'll Learn:The #1 technical issue preventing most service provider websites from appearing in Google searchesWhy your posts on social media disappear while your website content can generate leads for yearsHow to optimize your website to appear in AI search results (like ChatGPT)The importance of using your clients' exact language in your website copyWhy investing in coaching accelerated Sonia's business growthHow "taking the stage" in other people's events can attract high-quality clientsConnect with Sonia:Website InstagramThreadsLinkedInSEO Freebies for your online coaching businessSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES
Josh Durham from Parker Jewelers in Carlisle, PA, joins the podcast to share his story as a third-generation jeweler running a family business established by his grandparents over 50 years ago. Now, Josh and his wife face the challenge all jewelers face: driving consistent traffic and customers to their website and store. Josh shares his journey of understanding and implementing SEO. After noticing a smaller competitor was matching Parker Jewelers online, Josh realized it was time to get into SEO. With a beautifully designed Shopify site with live inventory integration from Edge, Josh found out there was a big gap in his site's optimization and opportunities were being left on the table. Josh shares tips he learned about SEO. He was able to understand the importance of updating product titles and meta descriptions that improve visibility in Google search results.Rather than spending big on ads, Josh believes SEO is a more cost effective way to attract real customers who are actively searching for specific jewelry pieces or services like custom engagement rings. You'll learn the realities of SEO including the effort involved and the importance of creating repeatable processes. Josh says although SEO can feel overwhelming at first, breaking it down into smaller tasks makes it achievable for independent jewelers who want to grow their business online. Guy gives practical tips on how to use Google Business Profiles, local SEO and how having a strong online presence through blogs, Google updates and reviews can get you more customers. Josh's proactive approach and hands-on approach shows you don't have to be a digital marketing expert to understand the basics, even if you're going to delegate or outsource these tasks. They also talk about common problems jewelers face, like how to attract and train good staff, and how important a marketing strategy is for long term growth. Josh's experience and Guy's expertise combine to give jewelers actionable tips to improve their digital marketing. Listen in to see how Parker Jewelers is transforming their online presence with SEO and how your jewelry store can do the same. Guy provided Josh with practical advice to help improve his SEO strategy, and he's ready to help your store too. Don't miss out – reach out to Guy today to start seeing results for your website. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...
Listen as Impressive's Russ Macumber talks with Brian Shumway about TBC
Listen as Impressive's Russ Macumber talks with Jessica Redman about The Evolving eCommerce SEO Landscape
Strategic SEO Planning for Long-Term SuccessIn this episode of Your Partner In Success Radio, I spoke with SEO expert Nick Musica about contrasting SEO approaches for small and big businesses. Nick emphasized the importance of standardized processes, communication, and project management systems in achieving SEO success, regardless of company size. He also shared valuable insights on enhancing website health by focusing on low-volume keywords, branded search strategies, and ethical link-building.Nick has been working in SEO since 2003 and brings a wealth of experience to the table. He previously led SEO efforts at companies like High Point Insurance, Esurance, and Rocket Lawyer. He's also the co-author of "When Search Meets Web Usability" and has taught User Experience at NYU.The conversation underscored the necessity of adapting SEO strategies to fit specific business needs and the power of sustainable, ethical SEO practices for long-term growth.Connect with Nick Musica online: Website | LinkedIn We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com
Welcome to another episode of "Accelerate Your Business Growth," where we dive deep into essential business topics with experts from around the world. I'm your host, Diane Helbig, and today we have an insightful conversation with Eric Seropyan, an SEO and SEM expert and founder of thisismysouthbay.com. Eric has a rich background in promoting small businesses online, both internationally and hyperlocally. In this episode, Eric demystifies the complex world of search engine optimization (SEO) and search engine marketing (SEM), explaining their differences, the importance of keywords, and how to effectively use SEO strategies to improve your business's online visibility. He also shares valuable advice on tracking keyword performance and understanding the impact of Google's ever-changing algorithms. Whether you're a small business owner looking to enhance your online presence or someone interested in learning more about SEO, this episode is packed with actionable insights. So, let's get started! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen as Impressive's Russ Macumber talks with Ivan Palii about Parasite SEO
SummaryThis conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies.takeawaysIf you are touching the website, you are doing SEO.Understanding your role in SEO is powerful.SEO contributes to long-term business support.Collaboration is essential for SEO success.Future trends will shape SEO strategies.SEO is not just a technical role; it's collaborative.The landscape of digital marketing is constantly evolving.Awareness of SEO's impact can enhance business strategies.Every team member can influence SEO positively or negatively.Staying updated on trends is crucial for SEO professionals.Sound Bites"Collaboration is key in SEO success."Chapters00:00Introduction to SEO and Personal Background02:56The Evolution of SEO: Lessons from the Past05:28Understanding SEO Pillars: Technical, On-Page, and Off-Page08:28Common SEO Mistakes and Low-Hanging Fruits11:10The Importance of Content Context and Keywords12:54Navigating Cannibalization in E-Commerce16:49The Role of Off-Page SEO and Backlinks20:35Strategies for Effective Link Building23:22The Need for Patience in SEO Results27:00Conclusion and Final Thoughts on SEO
Questin: Are you doing the RIGHT things for your website traffic strategy in 2025? With all the chatter out there over impending algorithm updates and AI advances, it's easy to get worried. HOWEVER- I don't think there's any reason to worry. I'm gonna walk you through the 5 changes you need to make in 2025 for the BEST website traffic. Book Your SEO and Keywords Strategy Call Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
Did you break into a cold sweat when you heard the rumor that TikTock might shut down? Do you hit the panic button every time Instagram has a glitch or an algorithm update? If you answered yes to either of those questions, then this episode is FOR YOU! I want to help you STOP relying solely on social media for you business growth. You shouldn't have to. And I'm laying out a SIMPLE 4 Step plan to Shut-Down-Proof your business! Use code: SOCIALMEDIA to get a FREE, bonus 1:1 coaching call when you jump into the Simple SEO Framework & Group Coaching call and pay in full. Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
The topic of "What SEO success looks like in 2025" is a fascinating one, especially in the context of evolving search engine technologies and user behaviors. In the TechSEO Podcast episode where Dan Shure joins host Dan Taylor, several themes are likely discussed based on current trends in SEO.
Oftentimes, we think about getting more traffic through SEO, and we like to think BIG (more fun) things like content creation, fixing broken links, and getting backlinks. However, TODAY, we're going to chat about creative ways to boost your average time on page. Why does it matter, and how do you do it? Answering all of that and more! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
In this episode we reveal how to write future-proof articles that keep your business ranking locally in 2025 and beyond. Discover how people search for services and what makes content stand out. We'll share tips for choosing the right topics, crafting effective titles, and structuring articles that AI systems love. Learn how to create content that adapts to evolving search trends while staying relevant to your audience. If you want to secure your spot at the top of local search results, this episode is for you! AI Prompts: 1) how does a user typically start searching for a CPA in their area? 2) what would be some good article titles that will show up for those searches? 3) I want to write this article: Tax Planning for High-Income Earners: [City's] Best CPAs. What should the layout of the article be? About Adam Duran, Local SEO Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified Media is an online marketing agency focused on internet marketing, national SEO, website designing and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Is your website your TOP converting asset in your business? If not, it should be! That thang should be MAKING you money EVERY single month! Coming from someone who looks at, audits, and fixes website copy for a living- these 11 website copy mistakes are WAY too common, but EASY to fix! Listen in to learn 11 website copy and messaging mistakes that are costing you leads, sales, and major revenue. Ready to have your website copy convert like it should? Book a chat! Want to learn how to grow your own website traffic? Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Join the Facebook Group Email info@faithhanan.com
Damon Burton is the Founder and President of SEO National, a company specializing in strategic search engine optimization, where he leverages over 17 years of experience. Throughout his career, Damon has achieved notable success, working with high-profile clients such as Tony Robbins, Russell Brunson, and Rockwell Watches, while also being a Forbes contributor. He is the author of Outrank, where he shares his knowledge and strategies about SEO. His approach emphasizes integrity, maintaining quality control through rigorous SOPs, and establishing a strong personal brand that resonates with both clients and followers. In this episode… In a world where digital presence can make or break a business, how does one successfully navigate the complex landscape of search engine optimization while avoiding common pitfalls? The journey from obscurity to high visibility on Google is fraught with challenges, but for those who master the art, the rewards can be significant. What if there was a way to bypass the noise and effectively outrank even billion-dollar companies? Damon Burton has done just that, leveraging his expertise to help businesses scale through innovative SEO strategies. Damon shares insights into how he has crafted SEO National into a powerhouse consultancy by focusing on client success stories and maintaining a lean, SOP-driven operation. His personal strategy emphasizes the importance of setting clear expectations and nurturing relationships, both in business and with his family, showcasing a blend of professional acumen and personal authenticity. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Damon Burton, the Founder and President of SEO National, about the intricacies of SEO and personal branding. He shares his strategies for client acquisition and retention, which have been crucial to his success. By weaving his life values into his professional story, Damon demonstrates how aligning business objectives with personal ethics can foster sustainable growth.
Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course
Keywords: SEO, digital marketing, entrepreneurship, customer service, Google My Business, marketing strategies, service-based businesses, best practices, online presence, local marketing, SEO, online presence, customer reviews, marketing automation, digital marketing, Google My Business, backlinks, content strategy, remote team management, small business growth Summary: In this episode, host Mitch Beinhaker interviews Alfredo Delgado, an entrepreneur with a unique journey from overcoming a learning disability to becoming a successful digital marketer. Alfredo shares his experiences in the marketing industry, emphasizing the importance of best practices, customer service, and the evolving landscape of digital marketing. He discusses his agency, Purpose Mind Marketing, and how he helps service-based businesses improve their online presence through effective strategies. The conversation also highlights common mistakes businesses make in their marketing efforts and the significance of being purposeful in their approach. In this conversation, Alfredo Delgado shares insights on building a strong online presence for businesses, emphasizing the importance of Google My Business, customer reviews, and consistent marketing efforts. He discusses the fundamentals of SEO, the significance of backlinks, and the need for fresh content. Alfredo also highlights the benefits of automating marketing tasks and managing a remote team effectively to enhance productivity and efficiency. Takeaways Alfredo's journey began in high school with a learning disability. He started a resume writing business to help others succeed. Purpose Mind Marketing was founded to make a bigger impact. Digital marketing is essential for businesses today. Best practices in marketing are crucial for success. Customer service plays a vital role in marketing effectiveness. Diversifying marketing strategies helps businesses adapt to changes. Tracking and measuring results is key to understanding success. Specializing in service-based industries can lead to better results. Building a strong online presence requires consistency across platforms. Google My Business is crucial for local visibility. Customer reviews can significantly impact business growth. Consistency in marketing efforts is key to success. SEO fundamentals include on-page and off-page strategies. Automating marketing tasks can save time and resources. A strong online presence requires regular content updates. Backlinks should be relevant to your niche and location. Engaging with customers through social media is essential. Using project management tools can streamline team operations. Refreshing old content can improve SEO rankings. Titles Purpose Mind Marketing: Making an Impact Secrets to Dominating Your Online Presence The Power of Customer Reviews Mastering Your Online Presence Sound Bites "I was never going to feel this way again." "I wanted to make a bigger impact." "You gotta be on purpose, it's targeted." "I want Google to know exactly who you are." "Make that as smooth as for the customers as possible." "Stay active on your profile, stay active on your website." Chapters 00:00 Introduction to Alfredo Delgado 04:08 Alfredo's Journey: From Learning Disability to Entrepreneur 07:27 The Birth of Purpose Mind Marketing 10:32 Navigating the Digital Marketing Landscape 12:46 The Importance of Best Practices in Marketing 15:24 Transitioning from Employee to Entrepreneur 18:22 Targeting Service-Based Industries 21:15 The Role of Customer Service in Marketing 24:32 Common Mistakes in Marketing Strategies 27:02 The Secret Sauce: Effective Marketing Strategies 35:08 Building a Strong Online Presence 38:15 Leveraging Customer Reviews for Growth 41:49 The Importance of Consistency in Marketing 45:49 Understanding SEO Fundamentals 51:44 Automating Marketing Tasks for Efficiency 55:41 Managing a Remote Marketing Team 01:00:02 Refreshing Content for SEO Success
Does content creation feel like a neverending rat race? Well, honestly, it kind of is. With the advances in AI and the giant budgets of huge businesses, sometimes it feels like content marketing is a lost cause for small businesses. Here are 7 easy to implement tips to help your content STAND OUT amongst the masses and do MORE good for your business in 2025. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. Get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
I share a wrap-up of 2024, discussing both successes and challenges with Podsqueeze. I reflect on our disappointing growth compared to 2023 and the importance of sustainable marketing, particularly through SEO, which significantly increased our traffic. I analyze our MRR growth of 18% and the ongoing issue of churn, which remains a focus for 2025. I also touch on personal insights regarding my relationship with my co-founder and the need for confidence in our journey. Lastly, I outline goals for 2025, including reducing churn and exploring new monetization avenues.Contact InformationTwitter: https://x.com/wbetiagoTools and Websites"Podsqueeze": "00:01:14""SEO": "00:03:42""Flarecut": "00:18:30""Auto Shorts": "00:21:37"Metrics and Concepts"Domain Authority": "00:04:56""Monthly Recurring Revenue (MRR)": "00:08:30""Churn Rate": "00:10:35""Keyword Research": "00:04:56""Backlinks": "00:04:56""Conversion Rate": "00:15:02"Timestamps by PodSqueezePodcast Introduction (00:00:08) Tiago introduces the episode, reflecting on the year 2024 and sharing lessons learned.Disappointment in Growth (00:01:14) Tiago discusses feelings of disappointment regarding Podsqueeze's growth compared to the previous year.Sustainable Marketing Focus (00:03:42) The realization of needing a sustainable marketing strategy leads to a focus on SEO starting in late 2023.SEO Success (00:04:56) Tiago shares the achievements in SEO, including significant traffic growth and improved domain authority.Monthly Recurring Revenue Growth (00:07:16) The company's MRR grew by 18%, which Tiago considers a decent achievement in a competitive market.Churn Rate Challenges (00:10:35) Tiago addresses the ongoing challenge of customer churn, which remains a focus for improvement in 2025.Marketing Experimentation (00:12:52) The team experimented with various marketing channels, including YouTube and TikTok, yielding mixed results.Conversion Rates Insights (00:15:02) Tiago explains the importance of conversion rates and how they vary by marketing source.Co-founder Relationship Dynamics (00:17:21) Tiago reflects on the close relationship with his co-founder and the challenges faced during tough times.Seasonality Effects (00:18:30) The impact of seasonality on business performance becomes evident, particularly during the summer months.Lessons from New Product Attempts (00:19:23) Attempts to replicate success with new products prove difficult, highlighting the unpredictability of entrepreneurship.Market Timing Realizations (00:20:28) Tiago discusses the significance of market timing and how competition affects new product launches.Mindset and Perspective (00:22:47) Tiago emphasizes the importance of mindset in evaluating business performance and overcoming feelings of inadequacy.Podcast TimestampsConfidence and Mindset (00:24:54) Tiago discusses the importance of maintaining a positive mindset and confidence in the company's growth.Time as an Asset (00:25:53) He emphasizes that time is the most valuable asset for entrepreneurs, more than money.Delegation and Investment (00:26:57) Tiago reflects on the importance of delegating tasks to expedite growth and improve quality.Future Goals for 2025 (00:28:04) He shares his aspirations for 2025, including salary goals and reducing customer churn.Self-Reflection and Learning (00:29:07) Tiago expresses his growth as an entrepreneur and the lessons learned throughout the year.Excitement for the Future (00:30:17) He concludes with enthusiasm for the upcoming year and invites listeners to engage with the podcast.
Maggie McTavish is the Founder of Mango Media, a web and SEO agency based in the Niagara region of Canada. With over 12 years of digital marketing experience, she specializes in helping businesses enhance their online presence. Maggie is known for her ability to combine stunning website design with effective search engine optimization. She is dedicated to helping clients grow their businesses through increased online visibility, bookings, and customers. As a new mom, Maggie has also mastered the art of balancing entrepreneurship with family life. In this episode… Running a business often means juggling multiple tasks and finding ways to stand out in a crowded marketplace. But what if there was a key area that businesses consistently overlook or mishandle? Could this be the very thing holding them back from achieving their full online potential? SEO expert Maggie McTavish offers a deep dive into the world of digital marketing, focusing on web design and SEO. She discusses the challenges businesses face when trying to rank on Google — such as slow website speeds and the neglect of local SEO opportunities — and shares practical solutions to overcome them. Maggie also touches on the importance of having a professionally designed website that draws in customers through organic search results. In this episode of the Inspired InsiderPodcast, Dr. Jeremy Weisz hosts Maggie McTavish, Founder of Mango Media, to discuss the bridge between web design and effective SEO. Maggie offers valuable insights into creating a website that not only looks good, but also ranks well on Google. She shares her experiences working with local businesses in the Niagara region, providing practical advice on improving website speed, selecting the right keywords, and leveraging Google Business Profile for better local search results.
I get it; it's fun to BUILD and DO! But to go back and check how well things are working- eww. Not my fave. But let's be real, if you don't, you'll never know what's working and you may be spending your time on the WRONG things. Listen in and learn how to tell if you're spending your time and marketing money on the RIGHT strategy! Learn what metrics you need to consider before planning your marketing content for the next year. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Our guest in this episode is Prerak Mehta, the founder of NetMafia, a digital marketing agency specializing in SEO and web development. Prerak is also a seasoned educator with over 35,000 students on Udemy, where he shares his expertise in AI-driven SEO strategies. In this engaging conversation, Prerak shares his journey from engineering to entrepreneurship, emphasizing the importance of empowering businesses through effective SEO strategies.Key points discussed include:The significance of SEO in helping businesses establish a strong online presence and generate leads.Strategies for effective SEO, including keyword research, content optimization, and building quality backlinks.The importance of continuous learning and innovation in the ever-evolving digital marketing landscape.Listen to the podcast to find out more.
Listen as Impressive's Russ Macumber talks with JP Garbaccio about Technical SEO
Content marketing can take SOOO much time… and a recent bit of research showed that the average small business owner spends 20 hrs per week just on the MARKETING aspect of their business. And while we have CERTAINLY figured out how to be highly effective in WAY less time than that (ie, the 12,000% traffic increase we got for one client in under a year- spending an average of 2hrs/ week or less on their content creation) Plus, SOMETIMES you just want to take some time off! 9 SIMPLE steps to take an extended break in your business (or at least the content marketing part). Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Tired of constantly struggling to generate leads and make your content stand out? Have you been told to automate everything, but still find yourself drowning in ineffective marketing strategies? The frustration of not getting the results you need is real, but there's a better way to achieve success. Let's break the cycle and discover the strategies that will truly elevate your lead generation and content marketing game. Get ready to turn things around and achieve the success you've been striving for. Want to enhance your lead generation and content marketing success? we've got the solution to help you save 20 hours or more in a month and increase your productivity. In this episode, we'll be sharing the strategies and tools you need to achieve that result. Get ready to take your digital selling game to the next level! In this episode of The Modern Selling Podcast, host Mario Martinez Jr. dives into everything from the challenges of digital selling to the future of AI in sales and marketing. Mario's genuine curiosity and experience in the field make for engaging and insightful discussions that shed light on valuable strategies for effective digital selling. From the transition from a service-based company to a SaaS model to leveraging AI for streamlined sales processes and the importance of content marketing and analytics, each episode offers practical takeaways for sales professionals and business owners looking to enhance their digital selling strategies. Mario's knack for asking the right questions and his passion for sales and marketing make this podcast a must-listen for anyone looking to level up their digital selling game. So, if you're keen on improving your lead generation and content marketing success, buckle up and tune in to The Modern Selling Podcast for some game-changing insights! You've got to solve a very specific business problem. And that very specific business problem has to be big enough that it causes enough pain that either an individual for product led growth or company for sales led growth are interested in buying and procuring for solving that business problem. - Mario Martinez Jr. In this episode, you will be able to: Transform your business model with a seamless shift to a SaaS company. Master the art of sales training to supercharge your entrepreneurial success. Harness the power of AI for effortless business automation. Elevate your sales game with cutting-edge digital selling strategies. Drive sustainable growth by mastering long-term SEO tactics for organic traffic. The key moments in this episode are: 00:00:01 - Introduction and Background 00:02:10 - Evolution of the Company 00:04:27 - Transition to SaaS 00:05:53 - Advice for Business Owners 00:11:27 - Future of SaaS and AI 00:14:35 - Challenges of Manual Commenting on Profiles 00:17:07 - Internal vs. External Hiring for AI Teams 00:22:31 - Importance of Sales Training 00:23:31 - LeadFeeder as a Lead Generation Tool 00:29:23 - Evolution of Prospect Engagement 00:30:11 - The Challenge of Prospecting 00:31:13 - Importance of Content Creation 00:33:01 - The Future of Sales Training 00:34:48 - Pitfalls of Automation 00:37:29 - Long-Term Lead Generation Strategy 00:44:58 - Importance of Playing the Long Tail Game in SEO 00:46:25 - Utilizing Tools for SEO Success 00:47:59 - Building Domain Authority and Monetizing Website Traffic 00:49:40 - Leveraging AI for Customer Sentiment Analysis 00:50:11 - Challenges and Importance of Analytics in Marketing Timestamped summary of this episode: 00:00:01 - Introduction and Background Mario introduces the guest, Trevor, and they discuss his background in sales and marketing, as well as the history of his company's development. 00:02:10 - Evolution of the Company Trevor talks about merging seven companies to form the largest digital sales prospecting training company and developing FlyMSG, a text expansion software to aid sales prospecting. 00:04:27 - Transition to SaaS Trevor explains how he pivoted his company from a service-based model to a SaaS-based model, raising funding and adopting a sales-led growth model. 00:05:53 - Advice for Business Owners Mario and Trevor discuss the transition from a service-based agency to a SaaS product, emphasizing the need to solve a specific business problem and make a strategic choice between service and software. 00:11:27 - Future of SaaS and AI Trevor shares his thoughts on the future of SaaS with AI advancements in coding, emphasizing the importance of a technical co-founder and understanding the workflow of users to implement productivity gains using AI. 00:14:35 - Challenges of Manual Commenting on Profiles Sellers spend 6-12 minutes per profile writing comments. AI reduces this to less than 45 seconds, maintaining context relevance and individual control over the final output. 00:17:07 - Internal vs. External Hiring for AI Teams Business owners should identify the problem they are trying to solve before considering AI. Hiring internally vs. externally depends on expertise. It's easier to hire talent globally post-COVID, reducing costs. 00:22:31 - Importance of Sales Training Early investment in Miller Hyman sales training program helped Mario accelerate sales performance. Collaboration with the company led to Vengreso training 300 of their sellers. Sales training is essential for competitive edge and industry respect. 00:23:31 - LeadFeeder as a Lead Generation Tool LeadFeeder provides detailed insights into visitor behavior, helping prioritize sales efforts and close deals faster. Customizable notifications and lead scoring are changing the game in lead generation and engagement. 00:29:23 - Evolution of Prospect Engagement Prospect engagement has drastically changed over the years, making it harder to connect and have conversations with target buyers. Cold calling and email blasts are less effective, and technological features like automatic voicemail screening have impacted outreach effectiveness. 00:30:11 - The Challenge of Prospecting Sales prospecting has become more difficult, with a 3% hit ratio for emails. To engage with target buyers, it's crucial to figure out their preferred communication channel, be it text, email, phone, video, social media, events, or gift marketing. 00:31:13 - Importance of Content Creation Content creation, including blogs, white papers, ebooks, webinars, and YouTube videos, is essential for optimal performance and business growth. By leveraging a variety of content assets, the company has seen significant growth. 00:33:01 - The Future of Sales Training The latest trend in sales training is guided assistance through AI, which provides real-time objection handling and response suggestions during conversations. However, maintaining up-to-date training, content, and AI systems is crucial for success. 00:34:48 - Pitfalls of Automation Over-automation can lead to decreased response rates and a "spray and pray" approach, diminishing the effectiveness of outreach efforts. While AI is transforming sales, personalization and genuine research still hold significant value in client interactions. 00:37:29 - Long-Term Lead Generation Strategy While short-term lead generation strategies like referrals and social media outreach are important, playing the long tail is crucial. Utilizing competitor research, AI writing tools, and SEO optimization can significantly impact website traffic and lead generation. 00:44:58 - Importance of Playing the Long Tail Game in SEO Mario emphasizes the need to play the long tail game in SEO and cautions against using AI writers without human input. He stresses the importance of creating content in a pillar cluster model and mentions the use of URL Monitor to speed up content indexing. 00:46:25 - Utilizing Tools for SEO Success Mario discusses his use of URL Monitor to expedite content indexing and ensure it complies with Google's guidelines. He highlights the value of small tools and techniques in enhancing SEO efforts and emphasizes the need for a long-term SEO strategy. 00:47:59 - Building Domain Authority and Monetizing Website Traffic Mario explains the significance of building domain authority through high website traffic, making it a valuable asset for potential sale or monetization. He mentions selling backlinks and the importance of distinguishing short-term and long-term marketing strategies for lead development. 00:49:40 - Leveraging AI for Customer Sentiment Analysis Mario discusses the role of AI in analyzing customer sentiment and the importance of optimizing strategies with data. He emphasizes the need for businesses to leverage customer sentiment analytics and optimize their approaches based on feedback and data insights. 00:50:11 - Challenges and Importance of Analytics in Marketing Mario shares his challenges with data inconsistencies across multiple analytics platforms and the importance of analyzing key performance indicators (KPIs) for small businesses. He stresses the need to focus on organic traffic, lead conversion, and revenue growth for effective marketing strategies. The resources mentioned in this episode are: Check out the Miller Hyman sales training program for comprehensive sales training and education. Type in sales referral to find a great article from Vengreso on how to get referrals from within your network. Visit the Vengreso YouTube channel for videos on sales referral strategies and other valuable sales training content. Explore Surfer SEO for optimizing your website content and improving your search engine ranking. Consider using URL Monitor to expedite the indexing of your website pages on Google for faster visibility and traffic growth.
I shared recently that I am NECK deep in project work for my biz. But what that means on a practical level is… I'm working A LOT more than my usual 15-18 hrs/ week, and I have to be even MORE efficient in my work time than normal. So, here are some VERY hot from-the-trenches tips to help YOU in a heavy workload season. Because the truth is, even as a busy mom, busy entrepreneur, or wannabe busy entrepreneur, you NEED to learn to navigate busy seasons well! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts. If you want to make your website work harder then this is the perfect episode to get stuck into! Key Takeaways: SEO Basics: Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients. Easy SEO Wins: Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions. Podcast Websites: Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient. Backlinks: Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to. Blogging for SEO: Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share. Episode highlights: 03:51 Understanding SEO: A Dummy's Guide 10:54 Easy SEO Wins for Small Business Owners 15:07 Optimizing Your Website Structure for SEO 27:40 Improving Your Podcast's SEO Ranking 28:56 Optimizing Your Bio for SEO 31:41 Importance of Optimizing Images 32:33 Building Backlinks Effectively 44:08 Blogging for SEO Success Resources Mentioned: Studio Cotton: studiocotton.co.uk Studio Cotton Blog: studiocotton.co.uk/blog Building Your Brand Podcast Website: buildingyourbrand.net Tiny PNG: tinypng.com Creative Boom: creativeboom.com Guest Information: Aime Cox: Website Designer & Founder of Studio Cotton Studio Cotton Instagram: @studio.cotton Call to Action: Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO. Check out Aime's weekly Q&A on Instagram for bite-sized SEO advice. Subscribe to the Building Your Brand podcast for more tips on growing your business. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
Are you gung ho to get more website traffic? Me too, pal. Me too. And as tempting as it may be to just IGNORE this search ranking factor, DO NOT DO IT! If you DO, you'll be wasting your time, increase bounce rate, and simply not convert. (Sound pointless? It is) However, in this short, but powerful episode, I'll teach you how to thoughtfully consider this factor in your keyword research without a ton of extra time or brain power AND increase traffic and conversions. Sound appealing? That's what I thought! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Get Noticed! Send a text.Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO, Nick shares enlightening stories, including how a $6,000-per-month agency delivered plagiarised content in 2003, teaching him valuable lessons about authentic SEO practices.Nick challenges the current AI content rush, explaining why Google devalues auto-generated content and emphasising the importance of genuine thought leadership. Through practical examples, like refining insurance-related content, he demonstrates how to write SEO-friendly copy without sacrificing authenticity. Most crucially, Nick warns against the common mistake of treating SEO as a quick fix—success requires early planning and consistent effort, making it vital to start your SEO journey at least 12 months before expecting results.Book Recommendation: "10X is Easier than 2X" by Dan Sullivan and Dr Benjamin HardyLook Great with AI enhanced headshotsHeadshots you can actually use. 16 million headshots made for over 50,000 Fortune 500 executivesGet testimonials with easeEmbed a Wall of Love on your site. No coding required. Collect and display testimonials easily.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/
What if you could transform your small business into a media sensation without breaking the bank? Join us for insights from Mickie Kennedy, founder of eReleases, as we uncover the secrets to press release success. Mickie shares his expertise on making press release distribution accessible for small businesses and the power of storytelling in today's fast-paced digital world. Learn how to craft narratives that captivate journalists and harness the potential of newswires for national reach. Throughout the episode, we explore the art of making your press releases stand out with strategic imagery and compelling story arcs. Mickie provides invaluable tips on maximizing the impact of your releases, from conducting industry surveys to collaborating with trade associations. Discover how to build relationships with local journalists and create newsworthy content that enhances SEO and boosts exposure. Mickie's real-life examples, including a David versus Goliath success story, reveal the transformative power of strategic PR. We conclude with strategic campaign insights, highlighting the importance of a planned approach with six to eight releases. Mickie shares the significance of earned media, encouraging businesses to prioritize PR as a cornerstone of their marketing strategy. Whether you're launching a new product or looking to enhance your brand's visibility, this episode is packed with actionable strategies to elevate your PR game and drive business success. TIMESTAMPS: (00:01) - Press Release Distribution and Strategies (09:42) - Maximizing Press Release Impact With Storytelling (18:07) - Leveraging Stories for Press Releases (21:26) - Mastering Press Release Distribution Strategies (24:54) - Finding Industry-Specific Trade Associations (31:26) - Leveraging Surveys for SEO Success (37:30) - Leveraging PR for Positive Impact (42:33) - Effectiveness of Press Releases Across Industries (47:25) - Effective PR Strategies for Small Businesses (56:23) - Strategic Press Release Campaign Insights (01:06:24) - Mastering PR Strategies for Success Connect with Mickie & eReleases here: Website: https://www.ereleases.com FREE Masterclass: https://www.ereleases.com/plan-2/ Facebook: https://www.facebook.com/ereleases.press.release.distribution Linkedin: https://www.linkedin.com/in/publicity/ ----------------------------------------------------------------------------------------- Join the FREE Path To Freedom Facebook Group here: https://www.facebook.com/groups/1634819733719715/ 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting. https://calendly.com/wes-barefoot/introcallwithwes Connect with Wes: Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/ #eReleases #PR #PublicRelations
In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.SEO Loves Stories: Integrating stories into your brand increases discoverability while naturally incorporating SEO-friendly keywords.Target Audience Awareness: Identifying and speaking directly to your ideal audience ensures you attract people who genuinely resonate with your message.Visibility Beyond the Screen: In-person experiences, like events or workshops, can deepen brand loyalty and expand visibility beyond digital platforms.Content Optimization 101: From headers to keywords, learn how to craft technically optimized content that feels true to you.Episode Highlights:"Authenticity isn't just showing your best self—it's sharing your vulnerabilities. That's what builds real connections.""You don't need to serve everyone; define who you want to reach and speak directly to them.""SEO and storytelling are like peanut butter and jelly—they're best together!"Listener Action Items:Take Stock of Your Story: Identify personal stories that shaped your perspective and find ways to integrate them into your brand.Embrace Vulnerability: Share something personal in your next post or email. Authenticity builds trust and fosters connection.Target Your Ideal Audience: Write down key traits of your ideal audience and use them to shape your content.Optimize Your Content: Use headers, keywords, and descriptive phrases to improve SEO while keeping it true to your voice.Explore Beehive for Newsletters: Consider Beehive's SEO-friendly platform to expand your newsletter's reach and visibility.Connect with Dianne:InstagramCrown to Empire Masterclass: Dianne's free live masterclass designed to help entrepreneurs build standout personal brands. Join to learn her framework for overcoming comparison and posting paralysis, and to create content that aligns with your values.Send me a text! Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!
I'm not gonna lie, when I first found out what Search Console was I was like, "what the what??" Now, it's one of my favorite tools for working smarter not harder in my SEO efforts. (P.S. It's free) Listen in for a simple explanation of search console and learn 3 (ok 4) steps to use it in your business to get MORE of the RIGHT people clicking over to your website. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Send us a textCan Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website, allowing each page to shine with its own relevance and value.This episode promises to equip you with practical strategies to refine your SEO approach, ensuring that your site is effectively structured around content pillars. By creating tailored content for specific audiences—like home broadband for gamers and students—we can prevent overlap and enhance user engagement. Discover how to maintain the distinctiveness of each page, avoiding pitfalls in keyword usage and making your site a more organized and authoritative source. Tune in to learn how to navigate the complexities of Google's algorithm and keep your content from cannibalizing itself.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
As you set up your blog, you've probably discovered that there are decisions to make every step of the way. Some of these decisions, like the way you format your permalinks, can impact the performance of your website. Let's chat about the best option for structuring the URLs on your blog.Episode Highlights:What is URL Structure?Which Option is Best?Do I Need to Change My URL Structure?Resources Mentioned:https://www.wpexplorer.com/change-permalinks-wordpress/If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into my signature course: Bring Your Own Traffic!Check out my favorite places to look for fresh blog post ideas!Or if you're ready to hire support for blogging and Pinterest, check out my services.(affiliate link) My favorite place to keep my blogging and Pinterest assets organized.Let's connect on InstagramMentioned in this episode:My 37 Favorite Places to Find Blog IdeasSave yourself the decision fatigue of figuring out what to write about each week. Grab this FREE time-saving guide that will help you blog more confidently and consistently: https://stephanieroyer.podia.com/blog-post-ideasAre you grateful for the podcast? Please leave a review today!It's the month of gratitude, so I wanted to take a moment to thank you for listening to the Pay Less for Traffic podcast. It fills my cup when you take the time to share what you're loving about the podcast. If you haven't already, please consider leaving a review on Apple Podcasts so I can make more of the type of content you're enjoying. Your review also helps me connect with more teacher business owners just like you. Let's work together to make the most of your marketing dollars. Thanks again for listening!
Listen as Impressive's Russ Macumber talks with Alex Galinos about International SEO
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Tanu Javeri, Global Head of Search at Foundry, to explore the critical role of internal linking in SEO success. They discuss strategic approaches to internal linking, balancing user experience with search engine requirements, and practical tips for implementing effective internal linking strategies across large websites.
Navigating the Evolving SEO Landscape: Essential Insights for B2B and SaaS SuccessIn the latest episode of "The Thoughtful Entrepreneur," host Josh sits down with Steven Schneider, the CEO of TrioSEO, to delve into the evolving landscape of search engine optimization (SEO). This episode is a treasure trove of insights, particularly for B2B and SaaS companies looking to refine their SEO strategies. Steven shares his extensive experience in the SEO and content marketing space, emphasizing the importance of quality content and strategic approaches to attract high-intent traffic. Here, we break down the key takeaways from their conversation, offering actionable advice and thorough explanations to help you navigate the complex world of SEO.Steven introduces TrioSEO, an agency that primarily serves B2B and SaaS founders. Unlike many SEO agencies that focus on technical SEO or backlinks, TrioSEO specializes in creating high-quality content aimed at attracting ideal customers. Steven underscores the importance of an ROI-focused SEO content strategy that prioritizes meaningful traffic over mere numbers. As 2024 approaches, the SEO landscape is rapidly evolving. Steven notes that AI tools like ChatGPT are becoming increasingly popular for content production. However, he advocates for a more traditional approach that emphasizes quality and sustainability.Josh and Steven discuss the potential pitfalls of producing large volumes of low-quality content using AI tools like ChatGPT. Steven warns that while this approach might yield a temporary increase in traffic, it is unlikely to be sustainable. Google is adept at recognizing low-quality content, and user behavior—such as high bounce rates—will ultimately impact a site's ranking. The episode concludes with actionable advice: focus on creating valuable, high-quality content that meets the needs of your audience, monitor user behavior, and leverage expert advice to position your business for long-term SEO success.About Steven Schneider:Steven is co-founder and CEO at TrioSEO - a blog writing agency that helps online businesses scale organic traffic and use their blog to generate qualified leads through BOFU (bottom of the funnel) content. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures in annual revenue with his two partners.Today, TrioSEO creates content strategies that speak directly to their client's ideal customers and targets topics that convert browsers into buyers. The team at TrioSEO manages everything from strategy and outlines to writing, editing, uploading, and publishing- even offering tips and tricks to enhance user experience (UX) and conversion.About TrioSEO:TrioSEO is a monthly SEO agency tailored for SaaS, eCommerce, and online businesses. They specialize in creating SEO content that effectively drives traffic and attracts customers to websites.For those looking to increase their website traffic, TrioSEO offers a comprehensive approach that includes auditing existing SEO practices, conducting keyword research, identifying content opportunities, creating high-quality content, and optimizing current content. Their mission is to enhance SEO traffic for thousands of online businesses through exceptional content.Recognizing the value of SEO but lacking the time to implement it? TrioSEO serves as the ideal solution. Founded by Connor Gillivan, Steven Schneider, and Nathan Hirsch, the agency is led by experienced SEO professionals who have successfully built businesses generating six, seven, and even eight figures through effective SEO strategies.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this...
In this episode, Cameron discusses the importance of diversifying content creation beyond Instagram for MedSpas. He highlights the high engagement and visibility on Instagram but emphasizes the need for unique content on other platforms like Reddit and YouTube. He suggests creating localized Reddit communities and leveraging YouTube for educational and promotional videos. He also advocates for starting a podcast to share expertise and boost SEO. He stresses the importance of consistency, discipline, and leveraging tools like ChatGPT and Riverside for content generation and management. Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/
“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AIIn this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of AI-generated content. He walks us through how SEO and search engines have evolved over the years and explains why quality content is still more valuable than quantity. Sal also highlights the invaluable role of the human touch in the writing process, showing how it can help improve search rankings while ensuring your brand's voice remains genuine, relatable, and uniquely human.In this episode, you'll learn:The evolution of SEO strategies and search engines through the yearsHow to blend automation with human creativity in content writingReal-world content and SEO strategies that works in today's AI-powered worldResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Sal on LinkedIn: https://www.linkedin.com/in/salsurra/Check out Seamless.AI: https://seamless.ai/homeTimestamps:(01:29) Why optimizing existing content is your biggest opportunity(10:17) The changing landscape of SEO(18:21) How Seamless.AI boosted SEO with quality content(21:29) The value of the “human touch” in content writing(22:14) How to re-optimize your existing content(27:01) AI for efficiency, not creativity
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
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In my recent episode of the Blogger Genius Podcast, I had a conversation with Devin Schubert, a business coach specializing in leadership, team building, and innovation through a Christian lens. The episode dives deep into the strategic use of Facebook for building relationships and growing a business. Here, we break down the key takeaways and actionable advice shared during the episode. Optimizing Social Media Profiles Key Points: Profile Optimization: Devin emphasizes the importance of a well-optimized social media profile. This includes a clear and compelling bio, a professional profile picture, and a banner that communicates your brand's message. Pinned Posts: Utilize pinned posts on Facebook to highlight your story and the value you offer. A strong hook at the beginning of your pinned post can capture attention and encourage engagement. Actionable Tips: Bio and Banner: Ensure your bio succinctly describes who you are and what you do. Your banner should visually represent your brand and include a call to action or a tagline. Pinned Post Strategy: Craft a pinned post that introduces you, shares your mission, and invites followers to engage with your content. Use a compelling hook to draw readers in. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Devin Schubert MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Building Relationships Before Selling Key Points: Value First: Both Devin and I stress the importance of building relationships before attempting to sell. People are unlikely to make a purchase or schedule a call if they don't know you yet. Engagement Over Sales: Focus on providing value through your posts to build trust and rapport with your audience. Actionable Tips: Content Strategy: Share valuable insights, tips, and personal stories that resonate with your audience. Avoid pushing sales too early in the relationship. Engagement Tactics: Respond to comments, ask questions, and engage in conversations to build a community around your brand. The Role of Facebook Groups Key Points: Community Building: Despite claims that Facebook groups are declining, Devin argues they remain a powerful tool for fostering community and engagement. Private Groups for Memberships: Use private Facebook groups for memberships to create a familiar and accessible space for your audience. Actionable Tips: Group Engagement: Ask engaging questions during the sign-up process to capture emails and nurture relationships. Tag new members in welcome posts and provide valuable content through videos and training sessions. Content Sharing: Regularly share resources, host live sessions, and encourage member participation to keep the group active and engaged. Engagement Strategies Key Points: Simple Communication: Devin highlights the importance of simplicity in communication and calls to action. Straightforward prompts encourage more responses and engagement. Creative Posts: Use creative and fun posts to spark conversation and engagement. Actionable Tips: Engaging Questions: Ask simple, intuitive questions that invite participation. For example, "What time do you see this post?" can generate comments and boost visibility. Fun Interactions: Create playful posts that encourage debate or sharing, such as asking whether a cup is half full or half empty. Long-Term Mindset Key Points: Patience and Consistency: Devin and I stress the importance of a long-term mindset. Building relationships and nurturing trust takes time. Avoiding Discouragement: Don't get discouraged by low engagement on business-related posts. Visibility is key, and silent observers may still be considering your content. Actionable Tips: Consistent Posting: Maintain a regular posting schedule to stay top-of-mind with your audience. Focus on Relationships: Prioritize building authentic connections over immediate sales. Trust and rapport will lead to long-term success. Email as a Central Tool Key Points: Email Marketing: While social media is great for attracting followers, building an email list is essential for nurturing relationships and maintaining control over communication. Lead Capture: Use Facebook to capture emails and grow your list. Actionable Tips: Lead Magnets: Offer valuable lead magnets, such as free guides or webinars, to encourage email sign-ups. Email Nurturing: Regularly send valuable content to your email list to keep them engaged and build trust. Content Repurposing Key Points: Master One Platform: Devin emphasizes the importance of mastering one platform before expanding to others. Repurpose Content: Repurpose content across different channels to maximize reach. Actionable Tips: Content Strategy: Focus on creating high-quality content for Facebook, then repurpose it for other platforms like Instagram and YouTube. Cross-Promotion: Promote your content across different channels to reach a wider audience. Call to Action Philosophy Key Points: Value Posts: Devin prefers to avoid calls to action in value posts, allowing the content to resonate without pressure. Strategic CTAs: Use calls to action in other types of posts to encourage engagement and interaction. Actionable Tips: Subtle CTAs: In value posts, include subtle calls to action, such as inviting comments or shares, rather than direct sales pitches. Engagement CTAs: Use clear and direct calls to action in posts designed to drive engagement, such as asking followers to join a group or sign up for a webinar. Building Trust Key Points: Engagement: Responding to comments and engaging in conversations builds trust and deepens relationships. Voice Messages: Devin finds voice messages more effective for building genuine relationships than text alone. Actionable Tips: Active Engagement: Make it a habit to respond to every comment and message. Show appreciation for your audience's participation. Personal Touch: Use voice messages in DMs to add a personal touch and build stronger connections. Conclusion This episode of the Blogger Genius Podcast offers a wealth of insights into leveraging Facebook for business growth. Devin Schubert's emphasis on mindset, consistency, and relationship-building provides a roadmap for bloggers and entrepreneurs looking to connect with their audience and drive engagement on social media. By focusing on providing value, maintaining a long-term mindset, and optimizing your social media presence, you can effectively use Facebook to achieve your business goals. For those interested in learning more about Devin and his strategies, you can connect with him on Facebook at facebook.com/shubertdevon. And for further support with your digital product strategies, reach out to me and explore the resources available through MiloTree. By implementing these strategies and focusing on authentic engagement, you can build meaningful connections that lead to business growth and personal fulfillment. Other Related Blogger Genius Podcast episodes You'll Enjoy: How Can Bloggers Prepare for a Profitable Q4 with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie The Not-Secret Strategy to SEO Success with Bernard Meyer MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is
If you fail to plan, you plan to fail. In this SEO Sundays room, we dive deeper into how to plan your 52-week calendar year
⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡ In my latest episode, I sat down with Bernard Meyer, the head content strategist at Omnisend, to discuss the intricacies of SEO and content marketing. This episode is a treasure trove of insights for bloggers looking to drive traffic and convert visitors into loyal customers. Short-Term vs. Long-Term SEO Truths Evolving Nature of SEO Bernhard explains that SEO is constantly evolving. While some tactics may be effective in the short term, others remain relevant over time. For instance, the importance of decorative images in blog posts has diminished as user behavior shows a preference for valuable information over visuals. This led his team to remove unnecessary images, resulting in improved user engagement metrics. Creating Valuable Content Bernhard stresses the need for bloggers, especially in the food niche, to provide useful information upfront. He advises against lengthy introductions that distract from the main content. Instead, bloggers should dive straight into essential details, such as ingredient choices and cooking techniques, to enhance the reader's experience. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Omnisend MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Role in Driving Traffic Addressing Traffic Fluctuations Bernhard reassures listeners that Google remains effective for driving traffic, despite concerns about fluctuating traffic due to updates. He emphasizes the importance of creating high-quality, relevant content that meets user intent. Websites that experienced traffic drops often had outdated or low-value content, highlighting the need for consistency and long-term planning in content strategy. Omnisend's SEO Strategy Bernhard shares how Omnisend has grown through a smart SEO strategy focused on alternative keywords. By creating content around terms like "alternatives to Klaviyo" or "Mailchimp alternatives," they attract targeted traffic from users actively seeking solutions. This approach not only drives volume but also brings in quality traffic that is more likely to convert. Understanding the Audience Knowing Your Audience's Needs A key takeaway from the episode is the importance of understanding the audience's needs. Successful content marketing hinges on knowing where the audience is in their buyer's journey and providing the right information to guide them further down the funnel. Content Consumption Trends Bernhard observes that while attention spans may seem shorter, the real issue lies in the quality of content available online. He encourages bloggers to focus on delivering concise, valuable information rather than adhering to arbitrary word counts. SEO as a Business Strategy Beyond Technical Requirements Bernhard emphasizes that SEO is not just a technical requirement but a vital part of a broader marketing strategy aimed at building a brand and connecting with customers. The goal should be to create content that resonates with the audience, fostering a memorable connection rather than merely providing information. Quality Over Quantity In the current landscape of content creation there is a significant amount of material that is generated using AI tools like ChatGPT. Bernhard refers to this as "content pollution," where low-quality, unedited articles flood the internet. He stresses the importance of producing high-quality, engaging content that stands out in a crowded market. Long-Term Perspective Patience in SEO Success Bernhard shares that SEO success often requires patience. He shares experiences where well-crafted articles took months to gain traction, reinforcing the idea that consistent, quality content can eventually lead to higher rankings. Content Strategy and Keyword Research The duo discusses the importance of a strategic approach to keyword research. Bernhard suggests starting with core topics relevant to the audience and then breaking them down into more specific articles. He advocates for creating a comprehensive content brief before writing, which includes sections, keywords, and relevant statistics to guide the writing process. Updating Existing Content Maintaining Relevance Bernhard notes that updating existing articles is crucial for maintaining relevance and improving rankings. Many bloggers fail to revisit their content after publication, which can lead to missed opportunities for improvement and visibility. Understanding Google's Algorithm The conversation touches on insights gained from a leaked Google algorithm document, which confirmed many SEO experts' beliefs about ranking factors. Bernhard highlights the importance of backlinks, user engagement, and the age of a website in determining its authority and ranking potential. Building Authentic Links Acquiring Authentic Backlinks Bernhard explains the significance of acquiring authentic backlinks. He shares strategies for bloggers to collaborate with others in their niche, providing valuable content that can be shared across platforms. This not only helps in gaining backlinks but also enhances brand visibility. Targeting Low Competition Keywords The discussion shifts to the strategy of targeting low competition, long-tail keywords, especially for newer websites. Bernhard advises bloggers to focus on these keywords to build authority and gradually work towards more competitive terms. Social Media as a Distribution Channel Leveraging Social Media Bernhard emphasizes the role of social media in distributing content. While social media links may not carry the same weight as traditional backlinks, they can drive traffic and signal to Google that users are engaging with the content. Brand Visibility and Authority The episode concludes with a discussion on the importance of brand visibility. Bernhard shares insights from his experience at Cyber News, where impactful research led to increased brand searches, ultimately boosting the entire website's authority. Final Thoughts Creating Value for People The key takeaway from the conversation: the importance of creating content for people rather than for search engines. Bernhard echoes this sentiment, stating that Google is evolving to better understand human behavior, and the best strategy is to focus on providing genuine value. He encourages content creators to embrace their unique voice and perspective, as this authenticity can set them apart in a crowded digital landscape. Building an Email List Bernhard underscores the significance of building an email list as a direct connection to the audience. Relying solely on social media or search engines can be risky, as changes in algorithms can drastically affect visibility. By nurturing an email list, creators can maintain a loyal customer base and ensure consistent communication. Consistency and Patience There is a need for consistency and patience in content creation and SEO efforts. Bernhard shares his experience with Omnisend, illustrating that significant traffic growth takes time and dedication. He encourages listeners to focus on creating quality content that resonates with their audience, rather than seeking quick wins. Conclusion By focusing on creating meaningful content, building relationships with their audience, and maintaining a long-term perspective, listeners can navigate the complexities of the digital landscape and achieve sustainable growth. Other Related Blogger Genius Podcast episodes You'll Enjoy: The Google Search Document Leak: What You Need to Know with Rand Fishkin! Fresh Email Marketing Strategies You Need to Know to Sell Online This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
Listen as Impressive's Russ Macumber talks with Sam Dunning about B2B SEO
Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, Thomas's journey is nothing short of inspiring.Join us as Thomas reveals critical SEO strategies, including addressing technical issues, mastering keyword research, and the importance of link-building. He also delves into the significance of content creation for e-commerce sites, discusses the impact of site speed on SEO, and shares his experiences with AI in content generation. Plus, learn about emerging trends in SEO that can help your e-commerce business thrive in today's competitive landscape.Whether you're an e-commerce entrepreneur looking to boost your organic rankings or a digital marketer seeking actionable insights, this episode is packed with valuable tips and expert advice you won't miss. Tune in to discover how to make each click count with Thomas Phillips!Learn more:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
Eric Siu opens up about his 15 years of SEO experience in a straightforward, no-fluff conversation, filled with actionable tips. He covers everything from savvy strategies to the impact of AI on SEO, why technical SEO remains crucial, and what the future of the industry might look like. Watch the full interview here: https://youtu.be/qouNN3l3RA4 TIME-STAMPED SHOW NOTES: (00:00) Introduction (02:14) Buying Websites vs. Building (05:59) Creating Linkable Assets for SEO Success (09:22) User-Focused Content (12:38) The Importance of Technical SEO (15:30) Measurement and ROI (17:50) AI-Assisted Content (22:30) The Uncertain Future of SEO: Staying Adaptable Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram
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