Michael Senoff's Talk Yourself Rich Audio Marketing Secrets Podcast

People are always wondering how many audios it takes to create something of value and the answer is simple. If you were dying of thirst in the desert and I had an audio that told where the water was, how valuable would that audio be to you? You can make money with just one interview as long as it’s something your audience is thirsty for. And in Part Six, we’re going to go over the best moneymaking strategies I know. You’ll also hear how I make money off my site and how I market my audios. I’m Also Going To Tell You: * How to leverage your audios to make even more money * Proof that audio interviews work * How to create a teaser for your interviews * Ways to use blogging and podcasts to promote your interviews and products Audios are such a huge part of day-to-day life because they’re so convenient. People like multitasking and, unlike videos or books, audios allow them to do that. I’ve been making my living off of audio information products for a while now. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

I wouldn’t recommend "winging it" in any interview, especially when a little prep work goes a long way. So if you want a good interview, you’ll need to do some research and have at least an outline of what you’re going to say before you ever hit the record button. Fortunately, all of that is relatively easy to throw together and in Part Five, you’ll hear how to do it. You’ll Also Hear: * The one thing you should never leave out of any interview * How to know what kind of questions your audience will be hungry for * How much of my interviews are usually scripted * The best ways to make your sales pitch at the end of the interview This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Making great audios is only part of the picture. Your main purpose is to make a lot of money off of them. And in Part Four, we’re going to start talking about how to do that. One of the best ways is by using audios to attract visitors to your site. Once there, you can collect their contact information and start building a list to market your products to. And in this section, we’re going to talk in depth about how to do that and also about: * How to use joint ventures to build a list and market your products * How to obtain the rights to the audios you make – without formal contracts and without paying anyone * Inexpensive ways to get your information out to the masses * Quick and easy ideas for building a list today This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Sure, it’s easy for me to get interviews now that I have a site and some credibility, but it wasn’t always that way. I had to land my first interviews too. And the easiest way I’ve found to do that is just to ask for them. People love to talk about themselves and they also love free publicity. So all you really have to do is sell them on the potential your interview could bring to them. And in Part Three, I’m going to tell you some ways to do that along with: * Word-for-word scripts for landing important interviews even if you have no credibility or influence whatsoever * How to do phone seminars and save the audio as mp3s * My can’t-fail way to get even the "Biggest of Dogs" to agree to an interview with you * How I get most of my interviews now This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Whether it’s playing guitar or grooming dogs, you can find experts to interview in any field and ways to make those interviews marketable. But there are some markets that are hotter than others, and in Part Two, you’ll hear how to pick a good one. You’ll Also Hear: * How to automate the selling process and spend less time making more money * The exact equipment I use to record, edit and upload my audios and where to buy exactly what you need * Why you should build a team and how to do it cheaply * How to put your playable audio online This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Most people think you need to spend a lot of money to get started making audio interviews, but nothing could be further from the truth. You don’t even need to be an expert in your field. All you need is access to a computer and a telephone. You can do all your research for free and there’s even free software to help you along. So in Part One, I’m going to explain exactly how to get started even if you have no money or expertise. I’m Also Going To Tell You: * A quick way to tell if there’s a market for your information product * What kinds of information products make the most money and how to package yours so that it does * What audios get played the most on hardtofindseminars.com * How to find a hungry market just waiting for the next product * The different types of interviews and how to leverage off the expertise of your experts This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Beth may not realize this and I am not doctor, but she is in my opinion borderline OCD. Here is the story. Beth currently works as a bookkeeper for a school system in Georgia. Her personal goal is to have her own business and to work from home. Not only does she like to be extremely busy, but she had two children who will be going off to college soon and would like her business to generate the income that she would need to live the lifestyle of her dreams. The problem is that Beth doesn’t know what kind of business she could develop and make successful. She saw my web site, www.hardtofindseminars.com, and my offer for a free 15-minute consultation. She cast her fate to the wind and called me never expecting that I would return her call. Of course I returned her call, and you are about to listen to my consultation with Beth. You will hear how I ask questions about her business experience, her personal goals and the income she feels she would need. I then begin to probe about her specific business skills. Beth has been in the business world for many years and has many exceptional skills. However, a few of her skills set off some bells for me. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Peter is an internet marketer in Australia. He has created a membership site with about seven interviews with Australia’s top marketing experts. His results have been disappointing so he contacted me for advice about how to improve both his web site’s promotion as well as his sales promotion. You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase. One idea that I suggest to Peter is to provide five to ten minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the web site where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling benefits of the audio interviews and put them on the page where the 30-day free trial is offered. We go on to discuss the expansion of Peter’s business by looking for niche products where there is very little competition. The main point here is that Peter would not need to be the expert. He should find the expert and then offer his audio interviewing and editing skills to add value to their existing information product as a joint venture. We talk about potentially hungry markets such as parenting and family counseling. I also suggest the development for an information product for obtaining quality care for your aging parents because there is a huge void in this area. However, the main idea here is go find a hungry, passionate market that has a real need for information. Selling a business opportunity is always the very best way to go. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Here’s a special recording for my AMS customers. It’s an interview with my friend, Luis Arauz, about how to create a ebooks. Eventhough I advice against selling e-books, you’ll find this interview extremely helpful for research and coming up with killer ideas for information products. Although this particular recording pertains to ebooks, the incredible tools that Luis reveals pertain perfectly to audio information products as well as ebooks. First, Luis explains what an ebook is and the benefits of creating an ebook over publishing a hardbound book. Ebooks have really come into their own and ebook authors are having a great deal of success. As a matter of fact, both Amazon.com and Barnes and Noble have special categories for ebooks. Plus, you will about two other web sites that sell and market ebooks. If you think you cannot create your own information product, you must listen to the resources that Luis reveals in this recording! Yes, you can do it even if you don’t have any experience but you must be willing to do the research to come up with a hot topic. If you already have a hot topic but need to research it, Luis suggests going to Google Answers. Even if you don’t have a topic, you can browse through the thousands of topics on Google Answers and get some great ideas. Once you find a topic, you can look through questions previously posed by others and answers researched by professionals to obtain valid information. You can also pay a small sum to ask your own question on Google Answers it would be worth it! Listen as Luis and I navigate through Google Answers and see the amount information that Google Answers makes available in their answers to questions. You could actually create your own information product from the free information that you obtain through Google Answers! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is a consultation I did with a woman named Mary Blair. Three years ago, Mary put a website together just for fun that was supposed to help her find Mr. Right. The site became an instant success, and before she knew it, she was doing 3-4 interviews a day with the media. Now Mary wants to help others find meaningful relationships. Calling herself the Love Guru, she’s in the process of using Audio Marketing Secrets to create products that will help single women feel good about themselves and find their Mr. Rights. But she’s got some questions about how to package the audios for her products, how to write a compelling USP, and how to get good testimonials. So in this 45-minute interview, you’ll hear my advice to Mary about how she can make the most of her new business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is a consultation I did with a gentleman named Ian from the UK who is a buyer of my Audio Marketing Secrets course. He says that he has a bit of difficulty coming up with the best topics for information products and wanted my advice. First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit. With Ian’s vast experience with the technical aspects of audio, you will hear me suggest that creating an Information Product showing people how to create and sell Information Products using audio is probably his best idea. I go on to suggest that this one product could lead to the development of a full, high ticket seminar on the subject. You’ll hear us discuss how audio is such a powerful medium. I use Nightingale-Conant as an example of the huge success of audio products because audio is so portable as compared to video or reams of printed material. Also, the number of prospects is immense for an Information Product about how to use audio to either create or augment an Information Product. Anyone online who has published a book or an ebook is a prospect. These people would love to turn their book or Information Product into something that they can sell for a lot more money and using audio is the key. As Ian has been thinking about the development of his product, he has envisioned creating a physical package of CDs, mainly to instill a perceived value. Listen as I tell Ian of my own experiences with selling digital products versus physical products and the reasons why going 100% digital would be the best avenue for any Information Product developer. In terms of web copy, you will hear me give Ian step-by-step instructions about how to develop the best web copy possible. Additionally, I reiterate how hiring a great copywriter is the best investment that Ian could make for his product, even if it costs him what he might consider a great deal of money. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Here is the only tool I use to edit my audio recordings and interviews. It's called GoldWave. It's a top rated, professional digital audio editor. It contains so many great features, you will be amazed by all the things it can do: Play, edit, mix, and analyze audio Apply special effects, such as fade, equalizer, doppler, mechanize, echo, reverse, flanger, and more Digitally remaster and restore old recordings with noise reduction and pop/click filters Record audio from cassettes, vinyl records, radio, etc. through your computer's line-in Record dictation through a microphone or play dictation back at a slower speed for transcription. Make perfect digital copies of audio CD tracks using the CD Reader tool and save them in MP3, WMA, or Vorbis files View a variety of real-time visuals and VU meters Convert files to/from different formats, such as wav, wma, mp3, ogg, aiff, au, vox and even raw binary data More... GoldWave is the most advanced and complete audio editing program available in its price range. It even includes many features (such as batch processing/conversion, CD reader, and audio restoration filters) that cost extra in other, more expensive audio editing programs. Try the fully functional demonstration version here http://www.goldwave.com I still use the 4. version. The new 5. version is not as easy to use. This is the fastest editing software I have found. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Here's an audio lesson and interviews on how to record and publish web audio. In this recording, I'll explain exactly how you can create audio files for your own web site: * The equipment that I use to record my interviews, where you can buy it, and its associated costs. * Additional software that I use to edit my audio interviews, when necessary. * Audio file formats that you need to become familiar with. * How to put your audio files on your web site. * An online service that you can use to have all of the bells and whistles that my web site has such as play, fast forward, and other buttons that will add that professional touch to all of your audio presentations. In life we only have two things, time or money. This audio lesson is for you if you have the time to do it your self. If you have the money, I can do it all for you. It’s no secret to having great audios on your web site that play with the click of a button and it’s not difficult either! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

If you haven’t heard of the Red Hat Society yet, you most certainly will and not just from this recording! The Red Hat Society is an organization of women who believe that there is fun after the 50 and that silliness is the comedy relief of life. There are currently over 800,000 members, and that number is growing rapidly. That being said, I know that you will enjoy this consultation that I did with Pam. You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay. Although her business is successful, Pam felt that she wanted to develop some kind of information product for the fifty and over age group of women. She had listened to several of the consultations on my web site, www.hardtofindseminars.com and was hoping that I could help her with some specific ideas for products. Listen as I quickly come up with an idea about creating an information product targeted specifically to Red Hat Society members: Pam could create audio interviews with dynamic Red Hat Society members about their philosophies and how they have fun in the Red Hat Society. Listen to my advice about how to market these audios to different local chapters of the organization and, possibly, to the organization’s national chapter. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Here’s a short consultation that I did with a gentleman named Cory. Cory currently sells two different information products over the Internet. He purchased my Audio Marketing System hoping that it would give him the solutions he needs to take his business to the next level. Although Cory’s two products are selling well, he wants to begin to create products that will give him profits of $100,000 or more per year. Cory’s idea to make the big money is to develop a great back end sales strategy perhaps a multimedia product that includes DVD/video. However, higher ticket back end products for his two current Information Products would be difficult because of the type of content they contain. With that in mind, he would like to begin to create different types Information Products in more competitive markets. Listen as I advise Cory that, by augmenting his products with good audio, he could build more value into his current products or any new products that he develops. Further, it might be a good idea to build business opportunities into his products since business opportunities often command a higher price than mere information. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Like so many of my other listeners, Curtis was interested in the Allen Miller interview about making a great business out of buying and selling old trailer homes. Unfortunately, Allen never did create an information product about the trailer home opportunity. However, I advise Curtis that I have found an information course on the exact same business that he could obtain from me. We discussed a few information product ideas that Curtis has. His ideas are sound and you’ll hear me give my best advice about ways to make his information products special and unique and why this is of the utmost importance. One of Curtis’ other questions had been about my invisible ink pen manufacturing business opportunity. If you haven’t seen it yet on my web site or listened to the audios I have on the subject, you may want to take the time to absorb the information I have available. Like I advise Curtis, the market is still wide open and in this consultation you’ll hear more on the subject as well as some insider information about some new opportunities to sell thousands of these invisible ink pens. Now comes the fun part! Earlier in the interview, Curtis and I were talking about some of the barbeque shows shown on television. Apparently, Curtis and I share a common passion for barbequing. All of this talk got me thinking about the creation of an information product containing interviews with up to twenty of the top barbeque pit masters and some of their best barbeque secrets. Curtis loved the idea! You’ll hear my advice about ways to get interviews with the top pit masters, different methods to market and promote the product, and even some joint venture ideas that I came up with to work with Curtis on this mouth-watering opportunity. You’ll even hear a short audio at the end where Curtis updates me on his progress toward making this idea into a reality along with my advice about how to prepare for great interviews. As always, my advice can be applied to any information product so, if you want a fun audio to learn from, this would be the one for you! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Nido bought into a business opportunity with a company named Coastal Vacations and called me for advice about how to market his product. Coastal Vacations can be an MLM, but Nido paid $1,300 to become a distributor. He has the rights to sell vacations certificates for $6.95 a piece. The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices. As a distributor, Nido’s responsibility is to sell the vacation certificates. He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons. However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the whole Coastal Vacations package. Additionally, there are back-end costs for Nido, such as a web site and all of those nice brochures about Coastal Vacations that he needs to buy to market his product. As I explain to Nido, the vacation industry is huge and there are many, many places where people can get free vacations just like those offered by Coastal Vacations. Listen as I advise Nido to sell enough of the certificates to cover his initial $1,300 investment and then to create his own information product - one that he has total control over. As we continue, I come up with an information product idea for Nido - interviewing the top ten or so distributors at Coastal Vacations! After preparing and packaging the audio interviews, sell sets to Coastal Vacations who would then sell the audio product to the thousands of current and prospective distributors, promoting the business opportunity. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge. So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which -- believe it or not -- is to actually integrate what people want to hear into your marketing. But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent. Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done -- and very lucratively too -- if it’s done right. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Do you consider yourself lucky at playing cards? Well, whether you do or not, I know that you’ll get a kick out of this interview I did with a gentleman named Drew. Drew is a very experienced player of online Texas Holdem Poker games. Texas Holdem Poker is extremely popular all over the world and there are many gambling web sites that host games where you can win (or lose) real money. All you need to play is a computer with Internet access and a valid credit card. Drew explains that he now wins more than 90% of the Holdem Poker games that he plays using a system that he has devised. He has packaged his winning system into an Information Product. Drew got in touch with me because, even though Holdem Poker is immensely popular, his Information Product is not selling as well as he had anticipated. As such, this interview contains valuable information for anyone about how to better market Information Products. Listen as I prompt Drew to tell me how online Holdem Poker games work, his favorite games, how much a person can win, and about his Information Product that contains Drew’s secrets for winning at online Holdem Poker. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Many people would say that horses are one of the most passionate subjects in the world. Just the way they move is breathtaking. Horses have been very important to people for hundreds of years. In earlier times, horses were the major mode of transportation as well as the most important piece of livestock that a farmer depended upon for the success of his crops. Today, all over the world, people continue to have a passion for these beautiful animals. They are companion animals, people’s hobbies, and sometimes a major source of income in competitions such as horse racing, showing, breeding, and buying and selling. Patricia has been involved with horses since she was a young girl. About three years ago, she wrote an ebook for stable owners with advice about how to rent out their stables easily and have greater profits. Her next step was to create a web site with content about buying and selling horses. She conducted teleseminars with experts on different equine subjects such as training, horse health, and current equine issues. Her subscribers could sign up to listen to the teleseminars and then were given the opportunity to purchase the audio and printed transcripts of the teleseminars. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

This is a consultation that I did with a gentleman named Octavio from the country of Chile who recently purchased my Audio Marketing Secrets course. He currently has a corporate gift business. However, because there is a lot of competition in the corporate gift business in Chile and the margins are decreasing, Octavio contacted me for advice on what other types of businesses to get into as well as ideas about topics for an Information Product – something that would yield higher returns for him. This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly. I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio should interview experts on the topic and create his Information Product. You will hear me encourage Octavio to create a product whose topic is a business opportunity. Creating a great Information Product which provides a high ticket business opportunity could be very profitable. An example of a high ticket business opportunity would be a franchise. Octavio should look for very popular franchises in Chile and develop a marketing campaign for the franchise by creating an Information Product comprised of interviews with experts as well as an informative sales message about the franchise opportunity. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Damian wants to put together audio products but hasn’t decided on a niche yet. He really likes the sales-coaching market but knows that sales managers don’t really spend a lot of money on their educational products. He also has another market in mind that came to him while he was waiting for his wife to get ready one night. He knows this market is red-hot with potential, but he’s not personally interested in it. So he’s come to me for direction. So in this 30-minute consultation, you’ll hear my advice to Damian about whether it’s better to be interested in your products or if you should just “fake your enthusiasm” and capitalize on a hungry market. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

About eight years ago, Andrew was hit by a car and nearly died. After he woke from his coma, he had to learn to walk and talk again. Recently, he wrote a motivational book about the accident and how anyone can overcome anything in life if they just believe and try. Andrew’s book is already published and his website is up, but he contacted me to find out the best ways to use audio to promote his book and his story. So in this interview, you’ll hear my consultation with Andrew where I give him advice on how to enhance and market this existing product. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Kathy had been wanting to create audio information products on the subject of internal cleansing and detoxification of the body to improve health for many years. Because of her dedication to the subject, you would certainly say that she was passionate about it! She found my web site, www.hardtofindseminars.com and my Audio Marketing Secrets (AMS) course while she was listening to a conference call interview that I recently did. Although my AMS course looked like something that could help her to create her own audio information product, the really enticing thing was its risk-free trial period. Once she ordered and studied the AMS course, she was delighted with all of the valuable content that it contains and considered it a most valued investment. As Kathy digested the AMS product, she began to develop her own business model very quickly. Her goal was to do a series of live teleconferences with internationally known experts on the subject of internal cleansing and detoxification. She had really hit the ground running and took me up on my offer of a telephone consultation to help answer many other more in-depth questions that she had about marketing her product. In this consultation, you will hear her ask those in-depth questions and your will hear me give her my best advice based on my years of experience with creating audio information products. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Mike Blossom makes a good living buying and selling land in the UK. He also sells products and seminars that teach others how to make those kinds of profitable deals. But his products aren’t doing as well as he’d like, so he’s come to me to learn more about the benefits of incorporating audio into his business. This is my consultation with Mike. Mike’s already recorded interviews with many of his associates, so I show him how to take those interviews and use them to build desire and interest for his higher-end products. If you give prospects just enough free information to get them interested and hooked almost to the point where they’ll be able to do it themselves without buying your products it will leave them wanting more and will generate more sales. And in this interview, I tell you exactly how to do that. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

In this short audio, you’ll meet Tony. Tony thought that face-to-face meetings were the best ways to generate leads. Of course, this meant he was chained to about an hour’s drive of his house. And the worst part was -- once he’d finally get to the businesses in his area, he’d often find that the decision makers were busy, in a meeting or weren’t even there. So, his long drives were actually getting him nowhere. A while back, I suggested he automate his selling campaign by creating an audio infomercial and using it to generate leads. So Tony interviewed his boss and created a hard-hitting audio infomercial. And that audio led to a whole new home-based approach that now includes the Internet, a letter-writing campaign with a free incentive CD, faxes, phone calls and absolutely no driving! And, it’s working better than he ever thought possible. He’s already doubled his income, he’s freed up his time by doing a lot less work and he’s looking at new and exciting ways for expansion -- all from the privacy of his own home and mainly because of that audio infomercial. And he says the best part of his new business approach is that he’s only dealing with people who are already interested in his services. He’s no longer trying to force people to become interested. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once. Now lets get going. So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews experts on marketing, advertising, and personal development. Similar to me, Jim offers his audio interviews for free. In November of 2006, Jim asked me to do an interview for his web site visitors. At first I said no. But Jim was persistent and finally won me over to his way of thinking. He was giving back to the world in an unselfish way through his work. Jim and I came to an agreement that I would grant him an interview. I agreed to prepare for and deliver my best live interview on the true inner workings of how I run and market my online web business, hardtofindseminars.com. I agreed to reveal and talk about anything Jim wanted to know. I agreed to hold nothing back. I agreed I would deliver content that I could charge thousands of dollars for. Some of this content you will not find anywhere on my site. Learn what is waiting for you at hardtofindseminars.com. Learn the secrets that make my audio marketing business, product development, interviewing secrets and much more really work. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once. Now lets get going. So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews experts on marketing, advertising, and personal development. Similar to me, Jim offers his audio interviews for free. In November of 2006, Jim asked me to do an interview for his web site visitors. At first I said no. But Jim was persistent and finally won me over to his way of thinking. He was giving back to the world in an unselfish way through his work. Jim and I came to an agreement that I would grant him an interview. I agreed to prepare for and deliver my best live interview on the true inner workings of how I run and market my online web business, hardtofindseminars.com. I agreed to reveal and talk about anything Jim wanted to know. I agreed to hold nothing back. I agreed I would deliver content that I could charge thousands of dollars for. Some of this content you will not find anywhere on my site. Learn what is waiting for you at hardtofindseminars.com. Learn the secrets that make my audio marketing business, product development, interviewing secrets and much more really work. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once. Now lets get going. So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above. It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews experts on marketing, advertising, and personal development. Similar to me, Jim offers his audio interviews for free. In November of 2006, Jim asked me to do an interview for his web site visitors. At first I said no. But Jim was persistent and finally won me over to his way of thinking. He was giving back to the world in an unselfish way through his work. Jim and I came to an agreement that I would grant him an interview. I agreed to prepare for and deliver my best live interview on the true inner workings of how I run and market my online web business, hardtofindseminars.com. I agreed to reveal and talk about anything Jim wanted to know. I agreed to hold nothing back. I agreed I would deliver content that I could charge thousands of dollars for. Some of this content you will not find anywhere on my site. Learn what is waiting for you at hardtofindseminars.com. Learn the secrets that make my audio marketing business, product development, interviewing secrets and much more really work. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. So in this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on www.idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program. Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices. Part Two: The Importance Of Over-Delivering The key to making money on audios is to over-deliver. If you respect your listener’s time by making your audios interesting and valuable, you’ll be building a lasting relationship with your audienceand that will more than pay off over time. So in Part Two of this interview, you’ll hear ideas on how to add value to your products. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. So in this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on www.idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program. Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices. Part One: It’s All About The Attitude It’s important to have confidence when asking for audio interviews. Remember, you’re the one doing them a favor. Even if you don’t feel like you have enough of a following to entice the bigger names, there are steps you can take for landing any interview, and in Part One you’ll hear how to do that. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

I have created over 200 information products over the past five years including one that sells for $5,970. And I did it without being an expert on the subject or spending a lot of time and resources. Do you want to know how I make a full time living year after year? Well, here's your chance to find out for free. Britney, one of my audio marketing system students, has no capital, the seeds of an info product, and loads of questions for me. In the course of our interview, I explain to her how to turn info concepts into valuable, high priced audio information products she can be selling in just weeks - even days! I ask her the key questions she MUST answer to be sure her information product will make money for her AND be high value to her clients. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Nowadays it seems like everybody is concerned with time. That’s why I call it life’s biggest currency. And that’s also why I like working with audio. Audio interviews allow people to maximize their time because you can listen to them anywhere outside, in the car, in the gym, anywhere. But making audios has also allowed me to free up my time as well. So in this interview you’ll hear AMS student Dixie grill me on the ins and outs of audio interviews. She asks very specific questions that get me to reveal step-by-step, detailed answers. And I end up explaining the whole process of making an audio recording from conducting the research to the amount of megahertz you’ll want to save your files under. But you’re dreaming if you think you’re going to be able to do everything yourself. It’s time-consuming enough to research and conduct interviews. You’re not going to want to edit, transcribe or write descriptions as well. That’s why you’ll probably want to assemble a team to help you with all of that. But if you don’t know where to look for good cheap help, you might end up paying more than you need to. So in this interview you’ll also hear how to compile the best team for the best price. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Paul Stack is an Audio Marketing Secrets student who wanted to grill me on the finer points of creating audios, and I have to admit I was a little surprised. I thought I’d been asked every question about audio information products that could possibly be asked. But Paul came up with some new ones. By having me give advice to myself as if I were starting all over again, Paul essentially forced me to look at how I’ve improved not only my interviewing style over the years but also my efficiency with time and money management. And I share all of these lesser-known secrets in this interview. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

When it comes to doing audio interviews, I’m an expert. I don’t claim to be an authority on any other subject but that one. And with more than one hundred hours of audio on my site, you can probably tell I’ve been doing it for a while and that I enjoy it. But you might not know how I make money off my audio interviews or how easy they are to create. So in this interview, you’ll hear how I do it. You’ll hear about my products and how I took a dying $10 book on Amazon, negotiated an Joint Venture deal with its author, enhanced the product with audio interviews so it could sell as a “system,” and now sell it for thousands of dollars on my site. And all I did was take someone else’s expertise and run with it. It was unbelievably easy. And there are plenty of experts like that one out there with books they’re not exactly sure what to do with. Believe me, they’d jump at the chance to have someone add life to their products. But creating these kinds of high-end products isn’t the only thing I share in this tell all interview. In Part Two, you'll learn some of the pitfalls I’ve seen people stumble into and some ways to avoid them. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

When it comes to doing audio interviews, I’m an expert. I don’t claim to be an authority on any other subject but that one. And with more than one hundred hours of audio on my site, you can probably tell I’ve been doing it for a while and that I enjoy it. But you might not know how I make money off my audio interviews or how easy they are to create. So in this interview, you’ll hear how I do it. You’ll hear about my products and how I took a dying $10 book on Amazon, negotiated an Joint Venture deal with its author, enhanced the product with audio interviews so it could sell as a “system,” and now sell it for thousands of dollars on my site. And all I did was take someone else’s expertise and run with it. It was unbelievably easy. And there are plenty of experts like that one out there – with books they’re not exactly sure what to do with. Believe me, they’d jump at the chance to have someone add life to their products. But creating these kinds of high-end products isn’t the only thing I share in this tell all interview. In Part One, you’ll hear all about how I create compelling audios interviews. You’ll hear how I find experts to interview and how I negotiate for the exclusive rights to those interviews – without ever asking anyone to sign a deal-killing contract. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Actually, I use a little bit more than just the recorder, but the point is putting together high-quality audios is easy and inexpensive. And in this interview I tell you exactly how I make them, how I capitalize on them and how the whole thing got started in the first place. Over the years, I’ve become an expert on audio. But it didn’t start out that way. I began doing interviews as a way to attract people to my website, which at the time was all about selling old Jay Abraham seminars. Through trial and error, I soon found the right products to get the best sound, the easiest ways to conduct interviews, and the best ways to capture and edit the audio. Now I’ve got a whole production that virtually runs itself. This interview gives you all the details about my business and how I run it in the simplest and most productive way I know how. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Raven Blair Davis hosts a radio show called Careers From The Kitchen Table that showcases practical home-based business opportunities for today’s economy. She recently discovered hardtofindseminars.com from her sister and wanted to interview me so her listeners could learn how audio interviews can help them make significant income from the comfort of their own home. And the beauty of audio is that it costs very little to produce, can be used in many different ways to make money, and is convenient for users who want to fill up their Ipods and listen while they multitask. And because Raven says many of her radio listeners have either lost their jobs or are looking to advance their businesses with little to no money, I tell her the cheapest ways I know how to put together quality audios, along with some real-life examples of how to land interviews and make money right away. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

My dad worked hard. He had two jobs, four kids to support and was during the week lost of the time traveling around the South in an orange Winnebago full of clothing samples. I knew at an early age that his kind of life wasn’t going to be mine. Now, I work from home doing something I love. The Internet has allowed me to leverage my time, set my own schedule and be with my family. And in this interview, you’ll hear exactly how I did it. The key for me has been audio. On my website hardtofindseminars.com, I give away more than 100 hours of free audios on just about every sales, marketing, and business topic out there. I also use audio interviews to create my own digital information products and to direct people to my site. But I didn’t start out with this business model in mind. In fact, I kind of stumbled onto it. And in this interview you’ll hear the whole story sitting on the sidelines to helping others succeed in business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Audio Marketing Secrets (AMS) student Charles wanted to use his consulting time to grill me on the lesser-known secrets of hardtofindseminars.com. And he’s definitely done his research. He asks me questions I’ve never been asked before. So in this interview, you’ll hear me explain all about the backend deals I get on my audios and why I don’t always reveal the last names of the people I interview. I also talk about how I’ve been burned on JV deals and which ones. And Charles even asks me about the hours of Vincent James audio I’m sitting on (that I can’t release because of a deal gone bad). So, I tell him exactly what happened. We also talk about why I prefer to sell business opportunities instead of skills training and why some of my systems aren’t selling as well as others. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.