Tea and Toast

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All about digital the Parmar Family and also includes marketing, digital news, SEO, social media, content creation, events, culture and diversity and comms work. Twitter @teaandtoast

Tea and Toast


    • Nov 19, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 15m AVG DURATION
    • 247 EPISODES


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    Latest episodes from Tea and Toast

    How to use Midjourney and Adobe for 4K Hi-Res Images.

    Play Episode Listen Later Nov 19, 2024 10:36


    Brand Hub and Hashtags

    Play Episode Listen Later Nov 5, 2024 12:23


    Digital Marketing Budget Basics

    Play Episode Listen Later Oct 22, 2024 15:56


    Here's everything you need to know about how much digital marketing might cost. If I missed anything or you have questions, let me know. I'm happy to help.

    Transforming Text into Stunning Images: Exploring MidJourney AI

    Play Episode Listen Later Oct 15, 2024 12:56


    Join us in this episode as we dive into MidJourney AI, the innovative tool that turns your text prompts into breathtaking images. Discover how to harness its power for your creative projects and unlock new artistic possibilities!

    Embrace Ai. The stable Revolution

    Play Episode Listen Later Oct 15, 2024 16:45


    Discover why now is the perfect moment to embrace AI in your marketing strategy. In this episode, I explore how the AI landscape has evolved, offering a clearer path for businesses to leverage its power. With the initial hype settling, there's a wealth of accessible AI tools and knowledge ready for you to harness. I share insights on how social enterprises and startups can ethically incorporate AI to optimize their marketing efforts and time management. Drawing from my personal experiences, I'll guide you through practical steps to capitalize on AI's potential, making a compelling case for why the time to act is now. Whether you're AI-curious or looking to refine your approach, this discussion offers valuable perspectives on navigating the current AI marketing terrain.

    Unlock Success With A Consistent Strategic Marketing Routine

    Play Episode Listen Later Oct 8, 2024 13:20


    Marketing is indeed a marathon, not a sprint. It requires both the ability to create compelling content and the wisdom to step back and objectively review it. Let me guide you through the reasons why this approach is crucial and how you can effectively implement it. Why Content Creation and Review Matter Consistency: Marathon marketing demands a steady stream of content. Quality Control: Reviewing ensures your message remains on-brand and effective. Adaptability: The ability to detach allows you to pivot strategies when necessary. Audience Engagement: Fresh, well-reviewed content keeps your audience interested. Establish a Content Calendar: Plan your content creation and review cycles. Set Aside Review Time: Schedule dedicated periods for objective content assessment. Seek External Feedback: Sometimes, fresh eyes can provide valuable insights. Use Analytics: Let data guide your content strategy and revisions. How to Balance Creation and Review. By mastering this dual approach of creation and review, you'll be better equipped to run the marketing marathon successfully. Listen closely as I elaborate on these points to help you refine your marketing strategy.

    Mapping Out Content Planning

    Play Episode Listen Later Aug 28, 2024 18:28


    Your guide to strategic campaigns and content success.

    BIG Summer 2024 Marketing Update.

    Play Episode Listen Later Aug 14, 2024 16:07


    What did you think of the podcast? Did you have a burning question or want to feature on the podcast? Just ask.

    YouTube and Spotify data & workflow

    Play Episode Listen Later Jul 16, 2024 23:46


    Mastering Video Content: Essential Tips & Tools for Beginners

    Play Episode Listen Later Jul 2, 2024 16:37


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    How I moved over to YouTube shorts and Podcasts whilst podcasting on Spotify

    Play Episode Listen Later Jun 26, 2024 9:02


    . --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    SEO Keywords: Staying Ahead in the Ever-Changing Digital Landscape

    Play Episode Listen Later Jun 24, 2024 9:51


    Hey there, SEO enthusiasts! Today, we're diving into the crucial task of regularly reviewing and updating your keywords. As we know, SEO is constantly evolving, so let's talk about how to stay on top of these changes and how often we should adapt our strategies. First, let's address Google's EEAT guidelines - Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate content quality. But what does EEAT have to do with keywords? Everything! Your chosen keywords should reflect your experience, showcase expertise, demonstrate authority, and build trust with your audience. How often should we review keywords? While there's no one-size-fits-all answer, many experts recommend a quarterly review. This keeps you current with industry trends and search behaviour changes without constant disruption. However, don't wait for your quarterly review if you notice significant traffic or ranking drops. Keep a close eye on your analytics and be ready for impromptu reviews when needed. Now, let's discuss how to conduct these reviews: Analyze current keyword performance: Are they still driving traffic and converting? If not, consider retiring or demoting them. Look for new opportunities: Use tools like Google's Keyword Planner to identify emerging trends. Pay attention to questions your audience is asking - these can be goldmines for long-tail keywords that align with EEAT guidelines. Consider search intent: As search engines become more sophisticated, they're better at understanding user intent. Ensure your keywords align with what your audience is actually seeking. Make gradual, strategic changes: Don't overhaul your entire keyword strategy overnight. Phase out underperforming keywords and slowly introduce new ones. Refine existing keywords: Sometimes, updating means expanding on existing keywords to better match user intent and showcase your EEAT qualities. Review keywords quarterly, or more often if analytics show significant changes. Analyze current performance and look for new opportunities. Consider search intent and EEAT guidelines when choosing keywords. Make gradual, strategic changes to your keyword strategy. Create high-quality content around your keywords to demonstrate EEAT qualities. Remember, it's not just about finding high-volume keywords. It's about finding the right keywords that demonstrate your experience, expertise, authority, and trustworthiness in your field. A common concern is whether constantly changing keywords hurts SEO. Not if done right. The key is gradual, strategic changes. Don't forget that keywords are just the foundation - it's the high-quality, relevant content around these keywords that truly demonstrates your EEAT qualities. Staying on top of SEO keyword changes is an ongoing process. By conducting regular reviews, staying attuned to your analytics, and always keeping EEAT guidelines in mind, you can ensure your keyword strategy remains effective and up-to-date. To wrap up: Remember, in SEO, change is the only constant. Embrace it, adapt to it, and use it to your advantage. Happy optimizing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Mental Health in Creative, Digital and Education Sectors

    Play Episode Listen Later Jun 19, 2024 13:31


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    Five tech things I need to for content creating

    Play Episode Listen Later Jun 10, 2024 12:35


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    Levelling up and down in Riverside Podcasts

    Play Episode Listen Later Jun 5, 2024 14:43


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    Levelling up and down in Riverside

    Play Episode Listen Later Jun 5, 2024 14:43


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    Batch create video podcast problem.

    Play Episode Listen Later May 21, 2024 15:15


    @teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Time management process like a pro

    Play Episode Listen Later May 14, 2024 12:35


    @teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Podcasting. What do you get out of it?

    Play Episode Listen Later May 7, 2024 12:36


    Thank you to all you #socent folk who always support me and provide content. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    My 5 stress free podcasting tips

    Play Episode Listen Later Apr 30, 2024 14:28


    Need help kickstarting or just starting a podcast. Here are my five tips on what to consider during your journey. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Limitless.ai

    Play Episode Listen Later Apr 24, 2024 14:05


    My take and unplanned purchase or a wearable tech that listens to you all the time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Photography - Cannon vs Fuji / indoors vs outdoors

    Play Episode Listen Later Apr 18, 2024 8:00


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    Spotify AI playlists and the future!!!

    Play Episode Listen Later Apr 16, 2024 10:21


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    Testing AI and it's conversation limits via Perplexity.ai

    Play Episode Listen Later Apr 15, 2024 14:39


    @teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Shutterstock AI deals

    Play Episode Listen Later Apr 9, 2024 11:46


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    Riverside Review as a quick and easy tool

    Play Episode Listen Later Mar 26, 2024 10:25


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    Riverside Spotify recording test - YouTube short

    Play Episode Listen Later Mar 26, 2024 1:06


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    Testing and reaction to Riverside - Spotify for Podcasters

    Play Episode Listen Later Mar 26, 2024 12:39


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    Brand style consistency beyond the guidelines

    Play Episode Listen Later Mar 26, 2024 11:14


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    Moving your ween

    Play Episode Listen Later Mar 23, 2024 10:51


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    My thoughts on podcasting using Riverside / Spotify

    Play Episode Listen Later Mar 18, 2024 14:24


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    How I podcast now, free websites and Shorts planning

    Play Episode Listen Later Mar 12, 2024 17:46


    Give me a listen! --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Starting a website on Notion

    Play Episode Listen Later Mar 4, 2024 16:15


    Let me know what you think! --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Spotify podcasting to my Notion website idea

    Play Episode Listen Later Feb 26, 2024 12:16


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    Planning your content with purpose

    Play Episode Listen Later Feb 20, 2024 11:29


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    Strategic routines and new beginnings

    Play Episode Listen Later Feb 13, 2024 14:04


    This is my first podcast since October 2023. It looks like I am back! This time I reflect on my key routines and mindset and how they have changed over the decade. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    What is Tea and Toast and what are your brand values?

    Play Episode Listen Later Oct 11, 2023 8:58


    X.com/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Dealing with change in your marketing content, post and pre production.

    Play Episode Listen Later Oct 4, 2023 21:22


    So I'm back after a small break and a few failed attempts to record anything. I hope this explains what might happen next. --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    YouTube Update: Digital Series, Analytics, and Content Planning

    Play Episode Listen Later Jul 13, 2023 10:12


    Join me as I share exciting updates on my YouTube journey! In this video, I discuss my ongoing digital series, the importance of analytics and content planning, and how I leveraged AI for inspiration. Discover valuable insights and tips for social enterprises, including finding your intentional audience and utilising technology effectively. Don't miss out on upcoming content and a special announcement about a CIC company. Stay tuned and be part of the conversation! . Substack - https://teaandtoast.substack.com Twitter - https://twitter.com/teaandtoast Web - https://teaandtoast.org.uk YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    YouTube Update VIDEO : Digital Series, Analytics, and Content Planning

    Play Episode Listen Later Jul 13, 2023 10:12


    Join me as I share exciting updates on my YouTube journey! In this video, I discuss my ongoing digital series, the importance of analytics and content planning, and how I leveraged AI for inspiration. Discover valuable insights and tips for social enterprises, including finding your intentional audience and utilising technology effectively. Don't miss out on upcoming content and a special announcement about a CIC company. Stay tuned and be part of the conversation! . Substack - https://teaandtoast.substack.com Twitter - https://twitter.com/teaandtoast Web - https://teaandtoast.org.uk YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Process and being as CIC company

    Play Episode Listen Later Jul 6, 2023 12:08


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    SEO for Good [Social Enterprise digital support]

    Play Episode Listen Later Jun 29, 2023 14:20


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Deliver Powerful Branding for your Social Enterprise or Non-Profit

    Play Episode Listen Later Jun 22, 2023 9:13


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Get professional audio for your podcast with no hardware

    Play Episode Listen Later Jun 16, 2023 10:06


    Give me a shout-out. A follow. Go on. You know you want to. Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    substack hardware professional audio
    Digital Strategy thinking for nonprofit and social enterprise

    Play Episode Listen Later Jun 15, 2023 11:06


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://podcasters.spotify.com/pod/show/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Mastering Photography: From Capturing to Editing Stunning Images

    Play Episode Listen Later Jun 8, 2023 23:28


    Discover essential techniques for taking captivating photographs and transforming them into masterpieces through professional editing. Learn valuable insights and expert tips for creating stunning images with this comprehensive guide. Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://anchor.fm/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    AI for Social Enterprise and Non-profits

    Play Episode Listen Later Jun 1, 2023 9:59


    In this podcast I cover some basics on where AI is and could be. I pose a number of questions here and don't really answer them. What do you think of AI for non-profits? Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://anchor.fm/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Im back after a short leave.

    Play Episode Listen Later May 25, 2023 11:55


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://anchor.fm/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    What does Spotify for Podcasters offer you in the dashboard ?

    Play Episode Listen Later Apr 27, 2023 12:26


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://anchor.fm/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    New things, Google news and my support for you

    Play Episode Listen Later Apr 20, 2023 24:36


    . --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

    Important changes and updates !

    Play Episode Listen Later Apr 20, 2023 11:27


    Substack - https://teaandtoast.substack.comTwitter - https://twitter.com/teaandtoastWeb - https://teaandtoast.org.uk/YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQPodcasts - https://anchor.fm/teaandtoast --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

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